Brandfetti

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.   In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out   You can follow Kate personally here: https://www.instagram.com/sbceventsau   *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass ”3 secrets to writing words that do the selling for you in 2025”)

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online   *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*   *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from “I hate selling myself” to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.   Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy. • The biggest mindset shift that helped her go from invisible to confident online • How she shows up consistently (even with a toddler in tow)   Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.”   They're not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions.   In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.”   Inside, we explore:   • The 3 unspoken questions buyers are asking before investing • Why recycled marketing phrases are killing conversions • What makes buyers trust you now (hint: it's not just testimonials) • A sharp reframe for copywriters and service providers to stand out in the age of AI • How to create urgency without sounding salesy or pushy   If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.     Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist   Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin

Let's be real—your audience is scrollin' faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words?   In this exclusive sneak peek into my private podcast series Write to Win, I'm pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R's every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) Why regurgitating the same trends and templates is doing more harm than good for your brand How to write copy, and be radically different   If you've been feeling like what you're writing is starting to sound like everyone else's—or you're just not quite sure how to get CUT THROUGH in this current era. This is for you.  

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here's how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we're not just talking about the “once upon a time” kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy).   You'll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from “meh” to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb moments make your brand unforgettable ✅ And so much more…     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?   In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn't here to replace your thinking—but to enhance it.   If you've ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one's for you.   We dive into: ✅ The #1 mistake most businesses make when using AI ✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch ✅ How you can actually train ChatGPT to sound just like you ✅ Why women are falling behind in AI adoption—and how to change that     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti      

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

There's a difference between a positive hook and a negative hook. In this episode, we dive into:   ✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones ✅ The difference between positive and negative hooks ✅ The secret behind hooks that stop the scroll and boost engagement     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Getting featured in the media isn't about luck—it's about knowing how to pitch. If you've ever sent a PR pitch and gotten nothing but silence, you're not alone. But here's the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out. In this episode, we dive into: The simple yet powerful framework she swears by for writing a killer pitch The one thing you can do to get your pitch picked up—fast What journalists are actually looking for (and what makes them hit “delete”) How to pitch with confidence—even if you don't have a massive following or media experience If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

Ever feel like content creation is a never-ending task that eats up all your time? If you're nodding, trust me—you're not alone my friend. But what if I told you that AI (yep, ChatGPT) has completely changed the way I create content? Especially the process? In this episode, I'm pulling back the curtain on: The 3 ways I use AI when it comes to my content How it helps me brainstorm, refine, and repurpose with zero overwhelm The biggest mistake people make when using AI for content—and how to avoid it   If you're curious about how AI can support (not replace) your creativity and help you show up consistently without the stress, this one's for you. Let's dive in!   In this episode, I talk to ChatGPT Templates, and Repurposing Templates that I share and have in The Wordfetti Club, my flagship membership to help you create more visibility and sales in your business simply through WRITING.   I've just opened spots for the next few days to join us, so if you want in, now is the chance: www.wordfettigroup.com/theclub

Raise your hand if social media has ever felt... overwhelming, performative, or just not your thing.” If you're noddin along, you're not alone—and neither was my guest, Sarah. A fellow introvert and copywriter who once swore off social media (and even landed her first clients without it), Sarah never thought she'd find herself consistently showing up online—let alone enjoying it. In this episode, Sarah opens up about: The surprising mindset shifts that helped her move past perfectionism How “planting seeds” with her content has led to unexpected opportunities The role of community (yep, The Wordfetti Club) in helping her stay consistent and inspired And what she'd tell you if you're on the fence about putting yourself out there   Whether you're an introvert, a recovering perfectionist, or someone just trying to figure out this whole visibility thing, this convo is for you, friend.   Sarah: @sarahmarriottcopywriter   *ANNOUNCEMENT: I've just opened spots for a limited time to join us inside The Wordfetti Club, our flagship membership and mentorship community, click here to learn more: www.wordfettigroup.com/theclub*  

Spoiler alert: Adding value alone isn't going to cut it if you actually want your audience to convert. (Yep, I said it.) In this episode, I share with you the 3 types of content you need in your strategy right now if you want to stop being the “nice to know” brand... and start being the “take my money!” brand. I'll walk you through each type (with real examples you can steal... I mean, get inspired by) Why the 3 tips that BLAH and how to BLAH style content could be adding to the noise of content Plus, how to create content that doesn't just get double taps—but dollars  

In this episode, I give you a behind the scenes look into a hot seat coaching call inside The Wordfetti Club, where I answer the question of "how do I create more shareable content on social media". I will be opening up limited spots to join us in The Wordfetti Club later this mont. Want to join us on the waitlist so you're the first to know when spots open next? Join here: www.wordfettigroup.com/twcwaitlist

In today's episode, I can take you BEHIND THE SCENES of a recent hot seat coaching session inside The Wordfetti Club where I mentor one of our members Geri, a meditation coach, on how she can select a street Eg gic lead magnet without overdelivering.

Here's the hard truth, you could have the BEST product, or service offering out there, but if you're not attracting your ideal audience, it won't drive the sales you're looking for.   In this episode, I throw down on the KEY to attracting your ideal audience, and it might not be what you think.   Want the my 5 needle-moving shifts in creating content that sells? I've just created a brand new private podcast series called Content Secret Diaries, grab these strategies now for free here: www.wordfettigroup.com/contentsecrets

Second guessing, overthinking, and hittin' the backspace button. If this sounds familiar, then this taster episode (Episode 1) from my brand new mini private podcast series "Content Secrets Diaries" is for you.   In it I share with you a simple mindset shift for you that I lean on whenever I find myself in the overthinking loop.   Want the rest of the 4 episodes where I share with you my 5 needle-moving shifts in creating content that sells? You can grab it here www.wordfettigroup.com/contentsecrets

It's been a while since I've done one of these episodes. But it's BACK, my Q&A episodes are an opportunity for YOU, my listeners to ask me anything. These questions are usually submitted through a question sticker on my personal IG @anitasiek, so if you're wanting to submit a question for me to answer, be sure to follow me on the gram.   In this episode, I dive into the below 6 questions: How are you integrating business with a baby? As a jack of all trades, how should someone hone in on one single business idea? How to hire your first employee How do you navigate around perfectionism? How to approach email strategy that's not launch related How do you navigate content when your offers could be beneficial for 2 different audiences   In this episode, I also briefly mentioned my soon-to-be-released new mini private podcast series, the Content Secrets Diaries (where I share with you 5 lessons in creating content that sells) -- you can grab it here www.wordfettigroup.com/contentsecrets  

Got a half-dead social media account, and ready to revive it?! This episode is for you my friend. In it, I share: what you should consider before you start planning your first post; what I'd do if I was your copywriter, to help you CPR a dead social media account; A 5-part content plan, and what you should be covering in your 1st 5 posts back on said social media account     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti  

Got the "writer's block?" listen to this short and sweet episode for the cure. Yep. In it, I share with you 3 things that can cure YOUR writer's block, fast, and why it isn't always about you "not being a good writer".   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti  

I LOVE me a good planning sesh, but before I plan, what I never skip out on is a good reflection and intention setting exercise. In this episode, I take you through the 7 simple yet powerful questions I asked myself this year, in the hopes that it can also help you set (or reset) your intentions for the new year.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti  

It's time. Time for my annual dusting off of my e-crystal ball, as I cast my predictions for what to expect in the realm of marketing and content for 2025!   In this episode, I throw down the 6 spicy New Year predictions for the year, and what YOU can do to be a few steps ahead for your business.   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti  

Thinking of taking a "break" from the business? Wanting to go on that honeymoon without having to take your laptop? Or if you're like me - you too want to take mat leave to welcome your new little human and not have to jump on the laptop in-between newborn snuggles?! Then this episode is for you.   In it I share with you: the 5 key areas of my business that I looked at when I began planning for my 3 months mat leave from the business the 3 strategies I focused on in the realm of lead generation how I ensured my team were supported even though I was "offline" how I continued to make sales and ensured cashflow in the business even though I was on leave   Enjoyed this episode?! DM me over on IG with your biggest takeaway!: @anitasiek - I'd love to hear from you!!  

... and I AM BACK from my 3 months Mat Leave, with a brand new season of Brandfetti. I have a 3 month old now, what the heck?! So I thought with the first episode back, what better way to start up the new season than with a wrap up of where the heck I've been and a sum up of all the HIGHS and LOWS.   Let's go.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

For our final episode of 2024, I'm sharing an open honest conversation I recently had with my friend, Jill Stanton of Millionaire Girls Club (MGC).   In this episode we talk about: Why Jill "threw" away her 7-figure business (with her husband) Screw the Nine to Five; How she was redefined her success, rebuilt and able to make the same amount that she did in a year, within 6 weeks; What she sees as the key characteristics of wildly successful entrepreneurs; Detachment and why it's critical to business growth; Identity design and how you can become your future self, today; A simple reflection exercise to wrap your 2024 year up, and get you ready to step into your next level self in 2025.   Enjoyed this episode?   Make sure you follow and tag Jill at @iamjillstanton and myself at @anitasiek over on Instagram.

Ready to power up for your week? In this episode, I share with you 3 simple productivity-charged tips that've worked for me over the last year or two to keep me focused, on track, and not all *oh squirrel!*. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips on @anitasiek, too. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

We've got an epic series this month (November) for you Brandfetti fam.  Whilst I'm on Mat Leave, I've invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In today's episode, I bring on another incredible mastermind client, Sandra Chau, a visual stylist and creative director who gives us the behind-the-scenes of how she increased the conversions of her signature program this year. She dives into: That simple strategy resulted in a 40% increase in conversions for her signature program. The power of ‘behind-the-scenes' content that showcases the real, unpolished aspects of your brand. Why small, thoughtful touches can make or break a client relationship.   Connect with Sandra Instagram: https://www.instagram.com/sandrachaudesign/?hl=en Website: https://sandrachau.com/   If this episode resonates with you, don't forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti 

We've got an epic series this month (November) for you Brandfetti fam.    Whilst I'm on Mat Leave, I've invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In the first episode of the ‘Behind The Fetti Series', I bring on another one of my incredible mastermind clients, Shon of Confetti Marketing who shares openly and vulnerably on how she went from feeling that business plateau to flipping that on its head to uplevel it on all levels in 2024.   In this episode, Shon dives into: The 3 key strategies that Shon leaned on in 2024 to transform her business How investing in the right support team created the space she needed for growth. The needle moving changes she made to align her client base with her personal vision. Why clarity has been the ultimate driving force behind her 2024 business growth. How she's embracing a “life by design” approach that puts her values at the core of her business.   Connect with Shon Instagram: https://www.instagram.com/confetti_marketing/ Website: https://confettimarketing.com.au/   If this episode resonates with you, don't forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti   

We've got an epic series this month (November) for you Brandfetti fam.    Whilst I'm on Mat Leave, I've invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales, how client feedback transformed her program's focus, and lastly, she highlights the power of her network in generating organic referrals.   In this episode, Gillian dives into: The #1 strategy that has been a game-changer for her in 2024 in her program RISE's growth  Key shifts and pivots she made this year that moved the needle The secret to repositioning RISE, highlighting live, interactive elements that participants love. How creating a trusted peer network for her executive clients sparked new business opportunities.   Connect with Gillian Instagram: https://www.instagram.com/gillianfoxgroup/ Website: https://www.gillianfoxgroup.com.au/   If this episode resonates with you, don't forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti 

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.   In the episode I share: the difference between push and pull energy; how messaging is more than just words; the power of detaching from your business on a personal level, especially when it comes to making strategic decisions. how to market transformations that aren't immediate or visible (e.g. ROI)   ___   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.   In this episode, I dive into: What the Peak End Rule is; Why it works to create memorability and stickiness in our brains; How you could use this concept in your copy and content (e.g. such as emails) The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)   ____   Wanna dive deeper? ... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here: https://wordfettigroup.com/signup   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they're also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.    A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it'd account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won't see, know, or read the rest of what you've got.    In this episode, I dive into: What exactly is a hook and why it matters The curiosity gap, and how you can leverage it to write a great hook 3 methods to writing a killer hook   __   Wanna dive deeper? ... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here: https://wordfettigroup.com/signup   *FREEBIE - 100 copywriting hooks* Want to snag 100 of the best copywriting hooks? Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?   In this episode, I dive into: the 5 key elements that make up a "successful" flash offer campaign; Ways you can stand out during a flash offer (especially during a busy period like Black Friday); Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns; A break-down of a proposed email sequence you can send out for your flash offer __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out: https://wordfettigroup.com/signup   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.   __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out: https://wordfettigroup.com/signup   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot. This week, I'm sitting at 38 weeks pregnant, and I'm opening up to share with you the 5 big mindset shifts I've experienced since becoming pregnant.   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti  

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had the question of: what can we strategically share as BTS content, that's not just us sitting on a laptop?!   Take a listen to my response here, where I share one simple trick for you to uncover a pool of valuable "behind the scenes" content you can strategically share with your audience to get em' closer to saying YES to working with you.   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.   In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to: What we have seen to be happening in the online business space the last few years; What's currently working, and not working What we believe people are CRAVING now more than ever Strategies that Kate is testing and playing with in her business.   In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.   It's a juicy one fam, and I cannot wait to hear what you think!   Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels     __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (*ahem, right now*) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.   So what the heck is "relationship marketing" I hear you ask?! I dive into it in this episode where I speak to:   Why I believe it's become “harder” this year to get sales, leads, and engagement;  The reason why I am not worried, at all (and why I feel you shouldn't be too); Why I feel “relationship marketing” is going to be key in this climate today; The 101 (and my take) on “relationship marketing”; 3 simple ways you can incorporate this into your business this month (without having to spend a single $)   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Get ready fam. We've got another incredible Wordfetti Club case study episode for you today. Meet Lloyd, Luxury Travel Advisor who is on the mission to do things a lil (a lot) differently. As one of our OG Club members from the very beginning, I'm thrilled to bring Lloyd in for this fireside chat where we dive into: Disrupting an outdated industry and how Lloyd is using content, education and embracing his unique quirk to do things differently; How Lloyd found his rhythm in creating content (after feeling like he hit a brick wall for so long); The fears Lloyd had in showing up, and incredible results he has seen since he started to do videos and in speaking his truth   __   Want to join us in the Wordfetti Club too?!   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Are you overcomplicating the idea of creating content right now?! In this episode, I share the 3 most common TRAPS I see business owners making when it comes to creating content, how they may be making it harder than it needs to be and what if ANY of these resonate with you, you should focus on instead.   __   Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads, especially with the tightening of purse strings. But what if I told you that one of our Wordfetti Club members, Catherine Mason experienced the complete opposite?   In fact in just 14 days by implementing a simple strategy we shared in The Wordfetti Club, she's converted 2 clients alone, booked in numerous discovery calls with clients interested in working with her, and within almost a month? She's almost booked up.   In this episode, we dive into: Key wobbles Catherine had from starting her business 1 year ago; The 1 simple strategy she prioritises now in her business to help her increase visibility and leads; The difference between selling on DMs and connecting on DMs; Catherine's content creation process and why she decided not to "outsource" her content creation.   __   Want in on the strategies we dish out just like Catherine did?!   Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.   Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Ever feel like you're a hamster on a wheel of creating MORE MORE MORE content? Kinda like a content cow?!   I hear ya, friend.   I've felt this before too, but over the years, I've come to absolutely love and embrace the idea of content creation by making these simple shifts in my day to day.   And in today's episode, I'll be sharing them with you so that you too, can create content intentionally, from a space of more ease and flow, instead of hustle and overwhelm.   ___   In this episode I talk about the importance of having a structure and system. If you're keen to learn more about our proprietary system in creating content, then I'd LOVE for you to join me in a live workshop I'm hosting next week.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive      

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the Club.   Fast forward 2 months later, by implementing some of the strategies in the club, and in our most recent 14 day visibility challenge not only did she increase her sales but also scored a dream collaboration.   In this episode, she shares the key strategies she implemented, what shifted for her in the 2 months, and simple actions you can take too, to turn things around.   ___   Want to learn the system that Maddy is using too?   I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive      

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.   In this rapid fire episode I dive into: The difference between free content vs strategic free content; What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs; The 4 key stages your audience must go through before they're ready for "sell-based" content; The primary goal of strategic free content.   ___ Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.   Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.   You'll walk away with: a repeatable content system; a bank of tailored content ideas for your business (through an activity I'll walk you through) the anatomy of a killer high converting caption how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)   Grab your ticket now for just $67. https://wordfettigroup.com/workshoplive    

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: Why strategic content that sells is not just about adding value, and writing tips and hacks; The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them; How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content; #1 thing you need to consider FIRST before coming up with content ideas.   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

We're back for a brand new season and I have some personal news! I AM PREGNANT!   In this bonus episode today, a lil different to what you may be used to on Brandfetti - I'll be sharing openly and vulnerably my personal story and the real behind-the-scenes of this moment.   From my never-before-shared health wobbles, relationship wobbles with my family, to also the 2023 year for me in business and the duality of it being the HARDEST year I had in business, yet the most "financially" successful - I share why this moment feels so special right now to be in.   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

In this bonus episode for the new season, I shared openly about my mindset wobbles around "becoming a mother". In this episode, I speak to: Why I had hesitated around "starting a family" for years even though we wanted to explore it back in 2020; My personal fears and worries when it came to becoming a "mum" and a "business owner" and the feeling or "this or that"; How I've personally navigated through these mindset wobbles the last few years; Redefining what business and motherhood means, and my desire in changing the narrative around "just you wait".   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti