Podcast appearances and mentions of keith krance

Want to work less and make more? In this episode of the Happy Hustle Podcast, I'm thrilled to introduce you to the one and only James Schramko, a remarkable Australian serial entrepreneur who's not just hustling but thriving and surfing the waves of success—both in business and life. James was once trapped in the grind of overwork and stress but has transformed into the embodiment of a lifestyle entrepreneur who's crushing it. He's not just riding the waves of the ocean; he's riding the waves of entrepreneurship too. With a track record of building and selling seven-figure businesses, James has achieved a remarkable feat – selling over $15 million worth of his products and services. Before embarking on his entrepreneurial journey, he was the number #1 Mercedes-Benz salesperson in Australia. Working tirelessly, he paved the way for a transformative shift in his life. Fast forward 33 years, and he's cracked the code to unveil four key profit levers that every business secretly holds.   He privately mentored top entrepreneurs on how to earn more while working far less, including some of the biggest names in the industry, like Pat Flynn, Ryan Levesque, Keith Krance, Kevin Rogers, Molly Pittman, Chandler Bolt, and Ezra Firestone.   So, if you want to make more while working less, then tune in to this episode.  In this episode, we cover:   [00:03:22:25] #1 Mistake Entrepreneurs Make[00:07:54:09] Ditch the To-Do-List and Embrace Systematic Productivity[00:10:25:10] The Counterintuitive Approach to Entrepreneurship[00:09:39:11] Break Free from Common Business Practices[00:16:43:23] The Power of Recurring Subscription Income[00:48:53:05] Build a Business Around Doing What You Love Every Day[00:36:43:07] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality][00:45:56:16] Rapid-fire questions What does Happy Hustlin mean to you?  James says "I'd put an emphasis on the happy that there's a lot of people hustling and grinding, but you know, get to a position where you can do the thing you absolutely love every day for me, it's surfing every day. You, if it's bike riding, canoeing, trekking, reading a book, whatever it is, build that into your day as a non-negotiable and then build your business around that to support it." Connect with Jameshttps://www.instagram.com/jamesschramko/https://www.facebook.com/JamesSchramkoPage/https://www.youtube.com/user/JamesSchramkohttps://au.linkedin.com/in/jamesschramkohttps://twitter.com/JamesSchramko Find James on his website: https://www.jamesschramko.com/    Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured  Get a free copy of his new book,  The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustlebook.com/  Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course http://www.thehappyhustle.com/JourneyApply to the Montana Mastermind Epic Camping Adventure https://caryjack.com/montana “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode sponsor   Are you tired of lying awake at night, burdened by endless thoughts and worries about your upcoming day? The lack of quality sleep not only drains your energy levels but also affects your overall productivity and well-being. But fear not, because we have the perfect solution for you: Magnesium Breakthrough! Magnesium Breakthrough is the ultimate game changer when it comes to solving sleep problems. Designed to help you wind down after a stressful day, this revolutionary supplement will transform your sleep experience from restless tossing and turning to the most relaxing slumber you've ever had. Say goodbye to waking up groggy and hello to vibrant energy levels throughout the day! What sets Magnesium Breakthrough apart from other magnesium supplements is its unparalleled effectiveness. Unlike traditional options that only contain 1-2 forms of magnesium, Magnesium Breakthrough combines all 7 key forms of magnesium. This unique blend ensures that you have a relaxed response to stressful situations, allowing you to face each day with a calm and collected mindset. Don't let sleepless nights and low energy levels hold you back from living your best life. Experience the remarkable benefits of Magnesium Breakthrough and regain control over your sleep and energy. Your body and mind deserve it! But that's not all – we have an exclusive offer just for you, our valued listeners! Visit magnesiumbreakthrough.com/hustle today and use the promo code "hustle" during checkout to save 10 percent on your purchase. It's time to invest in your well-being and embrace the most restful sleep you've ever had. Say goodbye to sleepless nights and hello to energized days with Magnesium Breakthrough. Your path to a revitalized life starts now! 

You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time? Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world's largest science research challenge, the $10M Evolution 2.0 Prize. Perry's reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office. On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry's advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!    Key Takeaways  The concept of the 80/20 principle  Originated by Italian economist Vilfredo Pareto Identified 20% of people have 80% of wealth Perry's realization re: the fractal nature of 80/20 Pattern of 80/20 inside every 80/20 1% of customers make 50% of purchases How a syndication businesses can scale using 80/20  1% of investments produce 50% of profits Focus half of attention on right 1% How to identify the 20% of investors to focus on Make prospects DO something to qualify lead Focus marketing on 20%, then repeat process  Perry's insight around the 20/120 rule of business 20% of activity makes 120% of revenue Bottom 20% takes you backward The message in Perry's book Memos from the Head Office Tap into spirituality and faith for decision-making Listen to insight from God to resolve conflict Connect with Perry Marshall  Perry's Website  Sell 80/20 Resources  Register for Michael's Platform Builders Masterclass Learn More About Michael's Mentoring Program Join the Nighthawk Equity Investor Club Financial Freedom with Real Estate Investing by Michael Blank 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall ‘80/20 Is a Fractal Law of Nature' in Harvard Business Review John Paul Mendocha Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

Ever wonder what it takes to have an everlasting ad you can use for months on end across multiple channels? Tune in as we dive into the exact formula Keith uses for his business as well as his clients to generate well over 7 figures.

 Determine why achieving success is scarier than fear of failure for most business owners Learn how to clear your path if you are plateauing or getting burned out for trying to do so much for your business Learn about the Bottleneck Breakthrough Method and the importance of figuring out and identifying your time-suck activities that hinder your business growth Resources/Links: Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb Summary Ready to unlock growth that lasts? Your business and bottlenecks are unique. There's no 1-size-fits-all solution that will work to help you blast past your current revenue ceiling and make it a thing of the past. Josh Long is the author of Business Bottleneck Breakthrough and has been helping business owners unlock bottleneck, overcome revenue plateaus, reduce risk, and experience rapid growth. Since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, Perry Marshall, and Keith Krance. In this episode, Josh shares how he helps B2B business owners hone in on the critical leverage point and bottleneck in their business that needs the most attention and improvement. Check out these episode highlights: 01:56 – Josh's ideal client: "My ideal client is typically B2B business owners that are somewhere between one and 10 million, and they're trying to grow and they don't know how. And they're open to getting help to grow past that point." 02:14 – Problem Josh helps solve: "So, the problem I solve is I help them figure out what is the one major thing holding them back at their current revenue plateau?" 03:10 – Typical symptoms that clients do before reaching out to Josh "So, the reality is, they're running out of time. They're running out of confidence. And they're highly frustrated that things are stuck." 05:40 – What are some of the common mistakes that folks make before finding Josh and his solution?: "They buy a lot of software that they think is going to solve their problems. The reality is, and when people say, "Well, what's your favorite CRM, or what's your favorite email program?" And my answer is always the same, "It's the one that gets used." They're all good. They're all the same. They're all effective. Yes, we can split hairs that some are better than others, but the one that gets used is the best one." 06:38 – Josh's Valuable Free Action(VFA): "Log what you're spending your time on to figure out where the time suck is, where the inefficiency, where the friction point is, in your business that's consuming all of your attention." 06:49 – Josh's Valuable Free Resource (VFR): Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb 07:58 – Q: Why don't more business owners figure this stuff out on their own? A: I think ignorance is not bliss. It's unfortunate that we don't have enough training for small businesses in America on how to actually grow them. We have a lot of hype in media in Cinderella stories that are unreplicable. And I think the reality is, if you're a small business owner listening to this, most small business owners really don't want to grow and it causes a stretch of growth internally to actually grow their company. Tweetable Takeaways from this Episode: “Log what you're spending your time on to figure out where the time ...

 Determine why achieving success is scarier than fear of failure for most business owners Learn how to clear your path if you are plateauing or getting burned out for trying to do so much for your business Learn about the Bottleneck Breakthrough Method and the importance of figuring out and identifying your time-suck activities that hinder your business growth Resources/Links: Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb Summary Ready to unlock growth that lasts? Your business and bottlenecks are unique. There’s no 1-size-fits-all solution that will work to help you blast past your current revenue ceiling and make it a thing of the past. Josh Long is the author of Business Bottleneck Breakthrough and has been helping business owners unlock bottleneck, overcome revenue plateaus, reduce risk, and experience rapid growth. Since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, Perry Marshall, and Keith Krance. In this episode, Josh shares how he helps B2B business owners hone in on the critical leverage point and bottleneck in their business that needs the most attention and improvement. Check out these episode highlights: 01:56 – Josh's ideal client: "My ideal client is typically B2B business owners that are somewhere between one and 10 million, and they're trying to grow and they don't know how. And they're open to getting help to grow past that point." 02:14 – Problem Josh helps solve: "So, the problem I solve is I help them figure out what is the one major thing holding them back at their current revenue plateau?" 03:10 – Typical symptoms that clients do before reaching out to Josh "So, the reality is, they're running out of time. They're running out of confidence. And they're highly frustrated that things are stuck." 05:40 – What are some of the common mistakes that folks make before finding Josh and his solution?: "They buy a lot of software that they think is going to solve their problems. The reality is, and when people say, "Well, what's your favorite CRM, or what's your favorite email program?" And my answer is always the same, "It's the one that gets used." They're all good. They're all the same. They're all effective. Yes, we can split hairs that some are better than others, but the one that gets used is the best one." 06:38 – Josh's Valuable Free Action(VFA): "Log what you're spending your time on to figure out where the time suck is, where the inefficiency, where the friction point is, in your business that's consuming all of your attention." 06:49 – Josh's Valuable Free Resource (VFR): Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb 07:58 – Q: Why don't more business owners figure this stuff out on their own? A: I think ignorance is not bliss. It's unfortunate that we don't have enough training for small businesses in America on how to actually grow them. We have a lot of hype in media in Cinderella stories that are unreplicable. And I think the reality is, if you're a small business owner listening to this, most small business owners really don't want to grow and it causes a stretch of growth internally to actually grow their company. Tweetable Takeaways from this Episode: “Log what you're spending your time on to figure out where the time suck is, where the inefficiency, where the friction point is, in your business that's consuming all of your attention.'” -@joshualongClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall. Perry, a best-selling author, speaker, and world-renowned business consultant, joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits. We covered: How to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers Why sales should be a disqualification process rather than a convincing process The five elements that identify whether a customer will buy your product How to begin implementing the 80/20 Marketing rules into your sales approach The importance of categorizing your customers into groups and identifying their commonalities Why you must speak with your customers face to face or on the phone The top three qualifying questions you can ask any of your customers The key characteristic that separates amateur marketers from professional marketers The framework of direct-response marketing How to “agitate” your customer’s problems in an honest and ethical method The formula to guarantee your customer’s satisfaction Why customer disqualification will increase customer satisfaction Resources: Ultimate Guide to Google AdWords by Perry Marshall 80/20 Sales & Marketing by Perry Marshall Dan Kennedy John Paul Mendocha The 5 Power Disqualifiers Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche www.Isfbforme.com Survey Monkey Dysfunctions, Addictions, and the Financial Burning Bus Email Series Joanna Wiebe The Star Principle by Richard Koch How To Address Your Customer’s Most Serious Concerns & Improve Conversions

Salome Schillack is a Facebook Ads Strategist who helps coaches, online course creators, and personal brands scale, automate and grow their businesses faster with clever Facebook and Instagram ads strategies. Through her fast-growing agency, Salome has been able to build a global team of amazing people that work flexibly and independently allowing them to balance doing work they love with caring for people they love. Her clients say that the best thing about working with her is that she cares as much about their businesses as she does about her own. She says the best thing about working with clients is that she gets to help them implement proven marketing strategies that help them create more streamlined marketing funnels and get them to more profit sooner. Salome was born and raised in South Africa and lives in beautiful Perth in Western Australia with her husband Emil, two daughters Milla and Elle and their dog, Odie. Business Building InsightsWe all have a unique fingerprint in this world. Facebook has an incredible way of targeting the right people to see your message. The clearer you are about your ideal audience, the better you’ll be able to reach them with Facebook ads. As you start a campaign, run two versions at the same time to see which performs best. If you’re testing a video, run two videos and see which one does best. Or run one video but sent it to two different audiences. The two Action Steps below are important to implement immediately whether you are planning running Facebook Ads now or in the future. You can and will figure out Facebook Ads if you stick with it. Two Actions Steps to Do ImmediatelyCreate your custom audiences. Add your Facebook Pixel to all pages where you can collect customer data. Listen to the show to hear exactly how to do both of these. Resources Mentioned The Art of Paid Traffic – Rick Mulready (https://rickmulready.com/category/aoptpodcast/) Perpetual Traffic Podcast – Molly Pitman, Ralph Burns and Keith Krance (http://www.digitalmarketer.com) Contact Links Website (http://shineandsucceed.com) Facebook (https://www.facebook.com/shineandsucceed/) Instagram (https://www.instagram.com/salome.schillack/) YouTube (https://www.youtube.com/channel/UCmzns6aaBN3H54fulVhZytA?view_as=public) Gift Biz ResourcesJoin our (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.  Show notes: https://www.socialmediaexaminer.com/296

Sponsor: Amazon Alexa Skills Udemy Course - Every business, blogger, podcaster, personal brand or anyone interested should have an Alexa Flash Briefing Skill... LEARN how to create one by clicking the link below. Discount is automatically applied when clicking the link below.  https://www.udemy.com/alexa-skills-how-to-create-an-alexa-skill-flash-briefing/?couponCode=TOMWICKSTEAD   Want to unleash RAPID Growth in your business? Joshua Long B2B Consultant shares his story in business so far, his successes and failures. Josh's Book The Bottleneck Breakthrough is available at all major book stores.  "As business owners, we all get enamored with big ideas, high level strategy, and stories about breakthrough ideas that sent other businesses into the stratosphere. We also want to hit the grand-slam and sail off into the sunset, and provide for our kids, grandkids, and even great-grandkids in one fell swoop.But without Ruthless Implementation™, even the most groundbreaking strategy won’t add a dime to your profits" About Josh: "I’ve worked directly with the “Who’s Who” of the marketing and sales world, including Jay Abraham, Chet Holmes, Dan Kennedy, Perry Marshall, and Keith Krance. A handful of clients have gotten massive results working with me. There are a lot that achieved good results, and a few that couldn’t get out of their own way to actually implement anything. My book covers my process to increasing profits, and I hope it helps hundreds of thousands of business owners grow theirs!" ★☆★ SUBSCRIBE TO THE PODCAST ★☆★ ★FOLLOW ME BELOW★ ► Facebook: www.facebook.com/storiesinbusiness ► Linkedin: https://www.linkedin.com/in/tom-wickstead-1a3245158/ ► Instagram: www.instagram.com/storiesinbusiness ► Website / Blog : www.storiesinbusiness.com      Tags: Entrepreneur Entrepreneurs Marketing Social Media Success Motivation Motivational Inspiring Inspirational Conversions Sales Sale Ecommerce Consulting start up business businesses Management Marketing top podcast business podcasts podcasting speaker public speaker keynote media best podcasts Inspiration Millionaires billionaires daily show weekly show successful stories in business Inspirational   

Joshua Long has had a varied business history. From real estate to working directly with the veritable who’s who in the marketing and sales world. People like Jay Abraham, Chet Holmes, Dan Kennedy, Perry Marshall, and Keith Krance to name a few. Working with some of the biggest thinkers in the marketing and sales world has accelerated Josh’ career as you would expect. It also showed him that brilliant strategy is worthless without brilliant implementation. Over the past decade he’s discovered that the most reliable source of massive profit growth in any business is to find and fix bottlenecks. Fixing them means that they are documented, delegated, measured, and reviewed so you can trust they’re not falling through the cracks and getting bottlenecked again. Not sure how to find your biggest bottlenecks? Give today’s episode a Listen.

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to. During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results. He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Joshua Long focuses on Growing Your Revenue By Removing Bottlenecks. Joshua has worked directly with the “Who’s Who” of the marketing and sales world, including Jay Abraham, Chet Holmes, Dan Kennedy, Perry Marshall, and Keith Krance. As business owners, we all get enamored with big ideas, high level strategy, and stories about breakthrough ideas that sent other businesses into the stratosphere. We also want to hit the grand-slam and sail off into the sunset, and provide for our kids, grandkids, and even great-grandkids in one fell swoop. But without Ruthless Implementation™, even the most groundbreaking strategy won’t add a dime to your profits. You already know this at some level. But this might be the first time you’re hearing it spelled out so clearly. By the Numbers: 5 MIN - The Big Decision... Employee or Entrepreneur? 7 MIN - Who Helped Awaken Your Alpha? "If You Ever Stop Learning You Might As Well Die" "The Greatest Skill Is Problem Solving" 8 MIN - Order out of chaos is my Super Power? 10 MIN - Jay Abraham & Tony Robbins 11 MIN - The Ultimate Sales Machine - Chet Homes 13 MIN - I had a major Character defect... 15 MIN - FAST GROWTH IN COMPANIES, The reality. 17 MIN - The 6 Levers to unlock Faster Growth! 19 MIN - "Leads Are Nice, But It Is Closing That Matters" 23 MIN - Delegation, Automation and Abdication! 25 MIN: ALPHA ROUND How To Fail At Almost Everything and Still Win Big - Scott Adams "Don't Wish Your Problems Were Less, Wish You Were Greater" JIM ROHN AWAKEN YOUR ALPHA with ALW to connect. *Facebook Group for daily interaction with me, the guests and the other listeners of the show. The SHOW IS NOTHING WITHOUT YOUR SUPPORT - Please share and subscribe

When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. Find Out More About Keith Here: Dominate Web MediaKeith Krance on LinkedIn   In This Episode:   [01:24] - Keith talks about his recent five-day Facebook advertising event. He explains why he held the event, and talks about some of the topics that were covered there. [05:22] - We hear more about effective (and ineffective) hooks in Facebook advertising. [9:01] - Keith returns to the upside he mentioned a moment earlier, using an example of being in health and fitness. [11:31] - We learn what the letters stand for in the UPSYD (pronounced “upside”) ladder that Keith talked about. U is for unaware, P is for problem-aware, S is for solution-aware, Y is for your solution, and D is for deal. [16:43] - Stephan steps in for a moment to clarify what Keith has been saying. [17:12] - Your sweet spot may be the people who are aware of the problem but not the solution, Keith explains. He explains what he means using the example of playing bass guitar. [21:15] - Keith responds to Stephan’s comment about providing results in advance by offering an example of one of their clients. [23:08] - Stephan changes things up by inviting Keith to critique one of his ads. He describes it in detail, setting the scene for Keith’s advice. [25:35] - Keith offers his feedback to Stephan’s ad. His biggest point is to move further down on the UPSYD ladder to appeal to less of a niche audience. He also goes on to recommend simplifying terminology and gives a couple examples of how to do so. [37:25] - Does Keith think that driving people directly to a webinar sign-up from a Facebook ad is too much too soon? [40:22] - Stephan mentions that it sounds like he should be replacing his image ad with a video giving a keynote presentation that offers value on its own. Keith agrees, and clarifies. He mentions his three-step video ad guide. He then goes on to talk about the length a video should be. [44:54] - How do you “Facebookize” a YouTube video? [46:51] - Keith talks about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. [52:22] - With only a few minutes to go, Stephan starts a rapid question session for Keith. First up: what is critical to have in the first few seconds of an ad on Facebook to capture the audience’s attention? [53:01] - Does Keith ask any trick questions when interviewing people to hire? [53:41] - Any tips about Facebook exclusion lists? [57:03] - What are Keith’s best practices for the images or the headline? [59:06] - Keith lists the best ways to reach him if you want to learn more, take his training, or work with his agency.   Take Your Marketing to the Next Level: Offer something of value to potential customers without necessarily including a pitch at the end. This can pay off in the long run. Write down three potential effective hooks for my product or service, and three that might be less effective, to help clarify the difference. Write down five compelling hooks for my product or service: one for people at each of the five UPSYD stages.   Links and Resources: Dominate Web MediaKeith Krance on LinkedInDominate Web MediaKeith Krance on LinkedInThe Ultimate Guide to Facebook AdvertisingPerpetual TrafficMolly Pittman on Marketing SpeakRalph BurnsEugene SchwartzSamCart Intermittent fastingThe Optimized GeekBulletproof Dave Asprey on the Optimized GeekFrank KernDennis YuPerpetual Traffic interview with Dennis YuContagious: Why Things Catch On by Jonah BergerYoutility by Jay BaerSEMRushSearchmetricsSimilarWebThe Wizard of Ads by Roy H. WilliamsThe 3-Step FormulaThe 3 Biggest Mistakes Businesses Make With Their Social Media Marketing StrategiesPre-Suasion by Robert Cialdini

Adam Chats to Keith all about Facebook ads and marketing.

Facebook advertising pro Keith Kranc shares some of his favorite marketing strategies.

Recorded: Monday 25 January 2016 For show notes please visit http://hubshots/episode-17/ Welcome We’re coming to you from St George Business Hub Chatswood: https://webapps.stgeorge.com.au/dragon-business-hub/ Shot 1: Inbound Thought of the Week How quickly the world of marketing changes… Re-reading Inbound Marketing by Dharmesh and Brian: http://www.bookdepository.com/Inbound-Marketing-Dharmesh-Shah-Brian-Halligan/9781118896655 Stands up pretty well after all these years – except for the social chapters. As opposed to the 4 Hour Work Week which has aged badly: http://www.bookdepository.com/The-4-hour-Work-Week/9780091929114 Shot 2: HubSpot Feature/tip of the Week The value of Campaigns: http://knowledge.hubspot.com/campaigns-user-guide-v2/overview-of-the-campaigns-tool-in-hubspot You can add Campaigns to social shared items retrospectively, via the Calendar Shot 3: Challenge of the Week Email from one of our listeners: Moby (@BranditoInc ) from Red Pandas: http://www.redpandas.com.au/ “My challenge and question is: Isn’t it better to use HubSpot embedded forms on our website as opposed to HubSpot landing pages for static pages on the site? My thoughts are using forms would be better for SEO for pages like contact pages and ofcourse using HubSpots landing.DOMAIN pages for PPC and campaigns. What are the advantages and disadvantages of using forms vs landing pages in my scenario?” Excellent question Moby – our responses start at the 07:13 See also, tip for embedding HubSpot forms in web sites: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/ Shot 4: Opinion of the Week Search engine ranking factors: http://backlinko.com/search-engine-ranking Analysed 1 million search results. Links are of course very important, but factors 3 and 4 are especially relevant: 3. We discovered that content rated as “topically relevant” (via MarketMuse),significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings. 4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words. Shot 5: General Tip of the Week Google Analytics Smart Goals: http://analytics.blogspot.com.au/2015/12/use-smart-goals-powered-by-google.html See also: https://support.google.com/analytics/answer/6153083#enable_smart_goals Shot 6: State of Inbound Item of the Week HubSpot Email Send Report: http://www.hubspot.com/sales/best-time-send-email-report-2015 Key takeaway: 11am Monday through Saturday, 9pm Sunday night BTW: Look at the landing page…it is very well laid out and focussed Shot 7: Motivation of the Week Event details – we’re going to add a survey for the event page to gauge what potential attendees really want. Shot 8: Resource of the Week Thinking through native advertising: http://contentmarketinginstitute.com/2016/01/native-advertising-research/ Enterprise Reporting User Guide in HubSpot > http://knowledge.hubspot.com/reports-user-guide-v2 Professional version – lite: http://knowledge.hubspot.com/reports-user-guide-v2/how-to-create-an-attribution-report HubSpot attribution report Shot 9: Community Item of the Week From Moz: https://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-friday The need for overlapping personas. Shot 10: Podcast of the Week Perpetual Traffic by Digital Marketer – with Keith Krance: http://www.digitalmarketer.com/podcast/

Ralph Burns and Keith Krance on Facebook Advertising (Part 1)   * 1: 28 - What is facebook advertising? * 1:52  - A brief history of the evolution of facebook as a marketing platform * 9:20  - Facebook remarketing and custom audiences * 11:05  - Content amplification through Facebook * 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy * 28:45 - How to get started with facebook advertising * 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them) * 40:18 - What actions can you take right now to get started with facebook advertising

Ralph Burns and Keith Krance on Facebook Advertising (Part 1) Ralph Burns the managing partner at Dominate Web Media which helps businesses scale marketing through Facebook Advertising. Ralph along with his partner Keith Krance manage a portfolio of Facebook advertising clients exceeding four million dollars per year. Ralph is also the founder and CEO of Antares Enterprises, Inc. which is a Digital Marketing and Search Engine Optimization Consulting firm and he's involved in quite a few other online ventures. Ralph and I met at the Super Fast Business Live Conference, and we had some exciting discussions including Facebook in general and retargeting using Facebook in particular. Ralph lives and works in the United States and has been featured on Digitalmarketer.com and Entrepreneur.com.   Share This Episode: Click To Tweet Links Mentioned: Click here to download podcast shownotes Key Points discussed (with timestamps): 1: 28 - What is facebook advertising? 1:52  - A brief history of the evolution of facebook as a marketing platform 9:20  - Facebook remarketing and custom audiences 11:05  - Content amplification through Facebook 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy 28:45 - How to get started with facebook advertising 35:41  - Common obstacles to getting started with facebook advertising (and how to overcome them) 40:18 - What actions can you take right now to get started with facebook advertising?

This is the podcast where we show you how to develop relationships that matter, with people who matter, in a digital world. Without question, one of the biggest tools for developing relationships today is Facebook. But it’s not just about flipping through your vacation pictures and posting things on your wall. It’s also a huge […] The post 075: Keith Krance | How to Build Relationships using Facebook appeared first on Smart Business Revolution.