Podcast appearances and mentions of kevin anson

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.Guest: Kevin Anson | Show Notes: socialmediaexaminer.com/642Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luego de intentar un negocio de vitaminas y fracasar, Emilio se dedicó a estudiar marketing y viajar por el mundo conociendo a grosos como Rudy Mawer, Jim Edwards, Kevin Anson, Ryan Magin y Russell Brunson. El resultado de esta búsqueda es su consultora de marketing y ventas Axis y Las 4 Tácticas, un sistema de ventas que promete enseñarte a vender lo que sea que vendas y tener éxito. Un episodio donde condensamos todo lo que este crack aprendió en su carrera. Súmate a la comunidad de fans en WhatsApp  https://chat.whatsapp.com/EnbKltYZvt6BUDJViobCSN --- Send in a voice message: https://podcasters.spotify.com/pod/show/javier-yranzo/message

Welcome to another episode of The Content Capitalists Podcast!Today, we have a veteran expert at creating video ads as our guest—Kevin Anson!With 19 years of experience under his belt, he's collaborated with Fortune 500 names, producing thousands of videos and ads that have made millions for businesses.As a well-known video ad consultant, agency owner, and online instructor, Kevin is also an expert in Adobe Premiere and Adobe After Effects.In this incredible episode, he reveals a few specific tips and techniques to boost your business growth!Don't forget to like, share, and subscribe to The Content Capitalists Podcast for more inspiring interviews and content creation strategies.Find Kevin Anson at: https://www.facebook.com/kevinanson https://www.kevinanson.com https://tiktok.com/@kevin.anson kevin@kevinanson.com https://facebook.com/kevinanson https://youtube.com/kevinanson https://twitter.com/kevinanson  https://www.instagram.com/kevinansonFollow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki https://www.youtube.com/c/KenOkazaki Ken Okazaki Google Podcast Ken Okazaki @ Spotify Ken Okazaki @ Apple Content Capitalists YouTube

In this episode of ClickFunnels Radio, hosts Laura and Chris are joined by Kevin Anson, a renowned expert in video ad creatives. Kevin shares his experience of working with top names in the industry, thanks in part to his collaboration with Russell Brunson. They discuss the power of funnels in growing online businesses and how video ads can play a crucial role in driving success. Tune in to gain valuable insights and strategies for unleashing the true potential of your online business.

Our guest is Kevin Anson. Kevin is Mr. Video. Kevin is an expert on video advertising. In this episode, we talk about: 1)    Kevin's thoughts about the power of video ads 2)    How to get the most out of video ads 3)    And, Kevin's tip for personal growth Kevin shares a bunch on effective video advertising. Let's talk with him now… Important Links: Show Notes with Links Mentioned: https://thinktyler.com/podcast_episode/video-advertising-kevin-anson/ My Links: https://linktr.ee/thinktyler Website: https://thinktyler.com/ Podcast: ThinkBusinesswithTyler.com Host: Tyler Martin Business Coach Linkedin Instagram YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

So In this episode of Interviews with Entrepreneurs Show we're Interviewing Kevin Anson. Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands. Kevin's SOCIAL MEDIA: Instagram: https://www.instagram.com/kevinanson Video Success Formula: https://www.videosuccessformula.com FOLLOW RJ SOCIAL MEDIA: Facebook: https://www.facebook.com/therjahmed FB Group: https://www.facebook.com/groups/AMHOE Instagram: https://www.instagram.com/itsrjahmed Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: https://www.billiondollarscript.com

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.  In This Episode [0:00] Introduction  [3:17] Meet Kevin Anson!  [4:55] Building amazing clientele  [14:15] Kevin's journey into producing video ads  [18:07] Developing the video formula  [18:57] Kevin's process for developing ads with a client  [24:07] Tips for getting new clients [29:31] Pitching credibility for your business  [35:19] Best practices for creating video ads  [41:11] How to start producing successful video ads for clients  [48:44] How to get in touch with Kevin  [52:01] Outro  Quotes “When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website' or you know, it helped us fill the seats at an event, or whatever it is. That's what this is all about and that's the exciting part of it” [17:39]  “You have to think in the viewer mindset of ‘what's in it for me'. The more success you'll have with creating video ads like that for your potential clients.” [43:59]  “Yeah you might upset a client or two along the way but don't let that stop you and don't tell yourself that you're not cut out for this because it happens to all of us.” [48:29]  Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Kevin Anson online  Download the Video Formula Cheatsheet 7 Figure Ads - Broadcast Channel  VidTao - YouTube Ads Made Easy Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

How To Create Videos That Generate Massive Amounts Of Leads & Sales Even If All You Have Is A Smartphone and Zero Experience w/ Kevin Anson #ArneGiske #CommunityandConversions The Community & Conversions Show aims to inspire people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power of storytelling and teaching through online courses. Wanna grow & monetize your audience? Check out Groupsforprofit.com/challenge

How To Create Videos That Generate Massive Amounts Of Leads & Sales Even If All You Have Is A Smartphone and Zero Experience w/ Kevin Anson #ArneGiske #CommunityandConversions The Community & Conversions Show aims to inspire people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power of storytelling and teaching through online courses. Wanna grow & monetize your audience? Check out Groupsforprofit.com/challenge

Looking to create neck-shattering scroll-stopping videos?In this conversation, we talked to Kevin Anson. He's the creator of “The Video Formula” and who'll teach you how to turn your ideas into sales generating videos.Over the past 16 years he has produced over 10,000 videos for people like Russell Brunson, Brendon Burchard, Grant Cardone, Frank Kern, Tony Robbins and many more.Some of this conversation's #GoldenBoulders:

How To Create Videos That Generate Massive Amounts Of Leads & Sales Even If All You Have Is A Smartphone and Zero Experience w/ Kevin Anson #ArneGiske #CommunityandConversions The Community & Conversions Show aims to inspire people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power of storytelling and teaching through online courses. Wanna grow & monetize your audience? Check out Groupsforprofit.com/challenge

In this episode of the High Ticket Online Course Podcast, our guest is Kevin Anson. He is an entrepreneur from San Diego, California. He was laid off from his corporate job at 30 and started his own successful video marketing agency. He is a video marketing expert who helps companies profit wildly through organic and paid video and has helped his clients generate tens of millions of dollars using his unique video formulas. Today, he shares some tips on how you can work with the people you want to work with and his secrets to creating a profitable online course. The Video Producer [1:22] Kevin has been producing videos since about 2004 and has produced over 10,000 videos. He had the unique opportunity to get hired by Russell Brunson. They developed a relationship where Kevin was making videos for him and their company. [2:17] He had the opportunity to work with Grant Cardone, Brendon Burchard, Frank Kern, Dean Graziosi and Tony Robbins, and many others. How to Land Rockstar Gigs [3:32] Kevin's advice is that if you are trying to get clients or work with certain people in the industry, offer yourself free. Kevin has done that countless times where he would approach somebody he wanted to work with and offer himself either a discount or for free. [4:54] Kevin's point is to let him prove himself first because he wants his clients to like him and his words. People couldn't say no to that so that what he did. It didn't matter how much he charged at that point. [5:26] If you are trying to get clients, just starting out, or if you've been doing this for a while, then approach people and have more of a giving heart than somebody who's looking to put your hand out and get money. The Secret to Creating a Profitable Online Course [6:54] It took Kevin a while to come out with a successful course, but it's all about diligence. Not giving up is the biggest advice that Kevin has to say. If you launch your course, and it doesn't work, it doesn't mean that's your only chance. You get more than one chance to make a successful course. [7:25] It took Kevin a couple iterations, researching the market and figuring out what people really wanted. He spent a lot of time on Facebook and networking with people and figuring out what their struggles were, what their pain points were. It's just figuring out who you want to work with. [8:06] Kevin tried to launch a course where he would sell it to video people but it just didn't take off, and they didn't respond well to it. He was trying to teach them how to grow their video business, and the biggest friction point he had was the cost, so he went back to the drawing board and figured out who he really wanted to work with. [9:02] Don't give up. Model after what other people are doing in your industry who you've seen make a successful online course. What is their funnel look like? What are the videos that they're making look and sound like? Model after some of that stuff and don't be afraid. [9:55] If you're afraid of getting started, hire somebody that can do it for you and has done it before. Follow Kevin Anson on: The Video Formula: https://lddy.no/ttf0 LinkedIn: https://www.linkedin.com/in/kevinanson Facebook: https://www.facebook.com/kevinansonHQ/ Youtube: https://www.youtube.com/channel/UCbIipdoqa9Ex4TDvaDl1LGQ Instagram: https://www.instagram.com/kevinanson/?hl=en

In Ep 38 Klaas talks with Kevin Anson about he he was able to scale his business and navigate Covid   Show Notes:   Time management with a family Leveraging Relationships Accountability Building a team Business during Covid times Organic growth The right customer Navigating the Covid mental shift   Bio: Kevin Anson is an entrepreneur from San Diego, California. He was laid off from his corporate job at age 30 and started his own  video marketing agency.   He helps companies profit wildly though organic and paid videos. He has helped his clients generate tens of millions of dollars using his unique video formulas.   He has personally worked with influencers like Russell Brunson, Brendon Burchard, Grant Cardone, Frank Kern, Mike Dillard, Dean Graziosi & large brands like Mercedes Benz, Costco, Inc. Magazine, Chase Bank, P.F. Chang's, Infusionsoft & tons more.   Find: https://www.kevinanson.com/ https://www.instagram.com/kevinanson https://www.facebook.com/kevinansonHQ/     If you like Klaas approach to the journey then book a call with him by emailing at becomethemeiwanttobe@gmail.com   You can also join his closed facebook group at https://www.facebook.com/groups/becomethemeiwanttobe/   This podcast was produced by RogueSpirit Podcasting - message to see how they can help you produce your podcast - david@roguespirit.co.uk

Today, I'm going to introduce you to someone inside The One Percent community who's got a system for making high-converting video ads. (Yup, he'll share it with you.) Kevin Anson creates the smash-hit video ad creative for a few brands you might have heard of… Tony Robbins Dean GraziosiRussell BrunsonDaymond JohnBrendon BurchardFrank KernMike Dillard He'll share his 10-step process for creating video ads that grab your audience's attention, compel them to watch to the end, and then leave them eager to whip out their wallets.  Give it a listen, use his process to make your next video ad, and let me know what happens next!

Today we are here with not only our friend but a guy who has so much knowledge in the video world, Kevin Anson. He helps some of the top marketers in the world and is the video guru. Tune in to hear more.

In this episode, Kevin Anson and I talk about how he transitioned from a job into his entrepreneurial journey with video editing and producing! (1:39) Intro to Kevin Anson (3:01) It Started in College (4:10) How Kevin Got Into Entrepreneurship (7:50) Spending Your Time (10:24) Using YouTube to Learn Skills (12:04) Improving Your Tool Belt (13:55) Not Knowing Can Cost You Huge (15:26) Going After The Big Names (17:41) 1 Free Video Makes $100,000 (20:15) Kevin’s 1 Book That Changed Everything (22:35) Digital Services (24:42) Quickest Way to Get Into Digital World (26:13) Kevin’s Video Course ADS.VIDEO (26:56) Anyone Can Do This Follow Kevin on Facebook! https://www.facebook.com/kevinansonHQ/   Find me at healthybooks.net or entrepreneurrisingpodcast.com

On today's episode I interview my good friend Kevin Anson.  You may not know him but I'm fairly certain you've seen his work.  He has done AMAZING videos and video ads for Russell Brunson and Clickfunnels, Brendan Burchard, Dean Graziosi and more!  He is a straight up NINJA when it comes to video, and on this episode we're able to pick his brain and find out some strategies for making more effective video ads for your marketing and your funnels. Resources from this episode: www.KevinAnson.com https://m.facebook.com/groups/videoboss www.MarketingMagicTricks.com  

In this episode, Tyler catches up with Kevin Anson, his childhood buddy, and Video Producer, owner of the VideoBuilders.net and the man behind Russell Brunson's Funnel Hacker TV. Tyler has known Kevin since back in the ’90s and had a great time looking back and chatting about their successes from college years. Back in the days where there’s no such thing as YouTube, Facebook, and Instagram, Kevin fell in love with curating videos and he knew that it is something that he wanted to do. The dream 100 turned out to be a dream 1 when he created a video for Russel Brunson that totally rocked and the rest was history. Today, he is not only creating videos but sharing what he knew in the world of videography. If you want to know more how to create awesome videos, get insane results and curate videos that convert, stay tuned and get to know Kevin Anson. Key Topics Discussed: The 90’s throwback: How Kevin fell in love with videos (01:17) The birth of an entrepreneur (02:13) Funnel Hacker TV was born (03:07) Nugget of advice to be a successful entrepreneur (05:37) Equipment to get started creating videos (08:06) "Be raw. Be authentic." (13:11) How I multiply the number of my clients (14:56) Strategies for building dream 100 (19:32) The mindset, long term plan, clear pitch of an entrepreneur (22:42) “Consistency is the key” (26:25) Learn more about the content discussed in this episode: FunnelVids You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tyler catches up with Kevin Anson, his childhood buddy, and Video Producer, owner of the VideoBuilders.net and the man behind Russell Brunson's Funnel Hacker TV. Tyler has known Kevin since back in the ’90s and had a great time looking back and chatting about their successes from college years. Back in the days where there’s no such thing as YouTube, Facebook, and Instagram, Kevin fell in love with curating videos and he knew that it is something that he wanted to do. The dream 100 turned out to be a dream 1 when he created a video for Russel Brunson that totally rocked and the rest was history. Today, he is not only creating videos but sharing what he knew in the world of videography. If you want to know more how to create awesome videos, get insane results and curate videos that convert, stay tuned and get to know Kevin Anson. Key Topics Discussed: The 90’s throwback: How Kevin fell in love with videos (01:17) The birth of an entrepreneur (02:13) Funnel Hacker TV was born (03:07) Nugget of advice to be a successful entrepreneur (05:37) Equipment to get started creating videos (08:06) "Be raw. Be authentic." (13:11) How I multiply the number of my clients (14:56) Strategies for building dream 100 (19:32) The mindset, long term plan, clear pitch of an entrepreneur (22:42) “Consistency is the key” (26:25) Learn more about the content discussed in this episode: FunnelVids You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

Kevin Anson Interview founder of the Video Boss Bootcamp and Video Contractor to some of the Largest Influencers online to date. He can be found at https://www.facebook.com/groups/VideoBoss/.

In this episode we dive in with video expert Kevin Anson who has worked for some of the biggest brands and currently is the man behind the scenes running videos for Clickfunnels. In this episode, we dive into: How to stop someone in their tracks on social media to get them to pay attention to your video... How to develop a solid hook... What equipment you need to make amazing videos (hint hint...it's in your pocket)... And the best tricks to add to your videos to get the most engagement and bang for your buck... If you want to learn more about Kevin, you can check him out by going to his website: Kevin Anson's Website

BOOM! What's going on, everyone? It is Steve Larsen. Today, I'm gonna talk about how I actually set up Affiliate Outrage - I'm actually super excited it's launched.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge, and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up, guys?   Hey, so today, I just wanna share with you guys why I got started on Affiliate Outrage.   Some of you guys might know, I actually started this in college - not the program - but the first money I ever made online was affiliate money.   I had a ton of fun with it, but it was out of desperation.   I had been trying so many things. I was like, "Hey, I'm gonna go try this, I'm gonna try that," okay? Literally, it was like seventeen businesses that I tried - I was actively in them, you know what I mean? I was cutting things out, just doing that thing, whatever that business idea was for a solid three, three to six months.   So if you do the math on that, it took me a few years, right to figure this stuff out. And that's pretty normal, all right?  If you're gonna get really good at anything you're not gonna be amazing right off the bat.   So transitioning from an employee over to a business owner - an entrepreneur, creating value, a marketer - that's not an easy task. And it's not one that usually happens quickly for most people.   I wanted to make this program for many reasons:   One of them is because I have my need to give back. I wanna share with you guys the strategies that got me my first cash, okay? How I actually was able to go make money. It was through affiliate marketing, and I wanna teach you guys that kinda stuff.   But what I really want you to do is, I want you to notice what I'm doing. Watch from it from a 30 thousand foot view what I'm doing.   If you have launched something, one of the biggest questions that I get, (I've been emailing a lot about this lately, and it's been, been a lot of fun).   But one of the challenges that, (and when I hear this, guys, I cringe on the inside.) "Stephen, I've launched my thing, 'how do I get traffic to it'?"   Gah, right? Oh my gosh, that sucks! Oh man, I'm so sorry... Because there's a bunch of stuff that you should do... First of all, you should take it down, because what I wanna teach you real quick is how I've been able to launch.   The last six, seven funnels that I've built, that I've put out... every one of them has been successful.   Now, that means different things, in varying amounts, but a lot of money came in on each one of them. Lots of it. And I just wanna walk you guys through why they were successful.  It's all about this concept called The Prelaunch.   Now, I love movies, I love going to movie theaters. I don't really stop and watch movies in the evening here much. Sometimes, I like sitcoms, Seinfeld, still a big fan, definitely a big fan of The Office. Anyway, Psych, love that show, 'cause I'm a goofball, and so is he...   Anyway, so if you guys go to like a movie, I want you to imagine how successful would a movie be without a pre-launch? Hollywood, they dump a $100 million bucks into a movie.   You're going to see a movie, and let's say you don't know quite know what it is. And let's say that you get to the movie theater, and you walk on up, and the first time you have ever heard of a movie ever is on the day the movie gets released to the theaters.   What do you think the success rate of that movie is gonna be? Not that good! Not nearly as good as it could be, is if there was a lot of pressure built up beforehand. Guys, that's what marketers do. They build up the pressure. They create events. For lack of a better term, it's a campaign.   Setting up a Facebook ad, they call it a campaign - they're destroying that term!   Campaigns are events that you orchestrate; you built pressure around product launches, certain things. You open and close access to the public, 'kay?   Now you watch what Hollywood does right? When you go in, and you're creating a product -  just as important as your product's ability to deliver on what you say it will, is your ability to think through the launch strategy.   What's the go-to-marketing strategy that you're actually gonna go say, "Hey, what's up, market? Here's my thing."   How do you go, and actually create and orchestrate all that pressure ahead of time, right?  The anticipation, "Oh my gosh, I've gotta have that. That is so crazy cool," right?   There's a study that said, the anticipation for vacation, the amount of excitement and joy in the mere anticipating of a vacation is just as exciting as the vacation itself!  Which is fascinating, right?   And so if you're gonna go on a trip, or there's something you're gonna go through... Let's say it's an event, or you're gonna come to my OfferMind, or whatever it is... if you orchestrate it correctly...   I got three kids; three amazing little girls, an incredible wife - we went to Disney in April. My family had never been there before, my wife had never been there before, and obviously, the kids hadn't.   I was very careful to make sure that I was talking about Disney a lot, well before we were ever gonna go. Well before we ever got in the car and went to the airport. Why? Because I'm building anticipation: "Oh, have you seen the maps that are over there?"   I know, and, you guys will be like, "Stephen, you need to use marketing principles on your own family?" Of course, I do - come on, right? You should too!   Marketing is just the act of shifting and affecting people's beliefs. Why on Earth would I not build anticipation for something that we're gonna do as a family? Of course, I'm gonna do that.  I'd be stupid not to.   So I was like, "Hey, check out this map. Oh, look at this. We could go eat here, we could do this. Check out these hotels. Did you know there's a monorail? We could ride the monorail... did you know we could do that? Holy crap!"   I'm talking about the cool things, and I'm future pacing. I'm not trying to manipulate. That's not what I'm talking about at all. But I am trying to lace in a whole bunch of things prior to the event happening, whether that event is an actual event - you going somewhere - or a product launch.   So what I want to do ultimately is talk to you about Affiliate Outreach, but I want you to know how I've been leasing this out. How I built up pressure ahead of time...   If you look at my very first product I launched at the beginning of this year, it was on January 4th.   January 1st, I did not even have the idea for what the offer was going to be. January 4th, I had cash in hand from the idea. Fascinating, right? A big lesson there.   There's like several plays that I run, one of the plays that I'll run has everything to do with publishing. I will publish, publish, publish - meaning off of a podcast, a blog, Facebook, whatever it is. I marry that platform, and then I just start talking about it. It's not even out yet. I might not even know what the thing is going to be. In fact, most of the time, I don't...   Most of the time, I have no idea what the thing is going to be. I have an idea - meaning like, "Okay, it's gonna probably sit in this part of the ecosystem of the market. I kinda want it to be like this over here, and let's toss in this." But I don't really know everything that's actually gonna be inside it.   What I'm doing, is I'm testing to see how people react to, to the idea, right?   #1: Did anticipation build when I said that idea? "Oh, it didn't... Huh, maybe that's a crappy idea?"   #2: I got a positive response. Awesome, maybe I should progress this idea a little bit more. Let's drop another little bit of pre-launch content.   If you've ever read the book, Launch, it's funny I'm talking about that right now... I didn't realize that's part of where I got some of this...   I first read the book, Launch, by Jeff Walker at our kitchen table when I was in college. It's freezing, and it was winter time. I was like, "That makes a lot of sense."   I literally just followed certain elements of that book, elements of like dozens of others I've read on this concept, and started doing it, and since then, I've kinda developed my own repertoire of how to get this done.   Every major product that I put out there, I always make sure there's a publishing engine behind it. What I do, is I make sure, and I know some of you guys are gonna be like, "Stephen, you talk about this it kinda a little in the past" I know I have,  but listen to this, I'm trying to point out the pattern of what I'm doing.   Funny enough, this is when a few people have been like, "Why on earth would you tell your market about the actual marketing that you're doing? Why would you tell the people that you hope to purchase?"   Well, guys, I teach marketing, so I'm trying to point it out in what I'm doing.   When you look at the product I launched at the beginning of the year, there's several things that I did to make it successful, you understand?   Hope is a terrible marketing strategy.   I do not hope for my products to be successful. I ensure that they will be. Hope is a terrible marketing strategy! Someone put that on a t-shirt! Staple that on my face - that's a good one.   Hope is a terrible marketing strategy. I don't wanna make a product, and be like, "I hope people buy it." Are you kidding me? Or...   "Stephen I made this thing, I'm not getting any traffic, I hope we can get traffic." Like, oh, blah, ah gosh. It gives me anxiety, thinking about that.   That is like the most terrible strategy ever for getting something out the door. Don't hope your way into product sales.   It has everything to do with the prelaunch, 'kay?   So again, I'm kinda going all over the place, but just follow me for a second here…   One of my first moves is, I try to publish stories about it. I can tell that the idea of the product is insatiable enough, or interesting enough, or controversial enough, or I've thrown rocks in the red ocean enough that it's starting to create like a reaction...   I almost think of it like I'm standing in a blue ocean, and I'm hucking rocks in the middle of the red. Did that ripple really carry through the rest of the red? Or, was it boring? Huh...   That doesn't mean my product was bad - maybe the idea about the product was bad? Hm, okay, here's another one. Ready, there's another rock. Bam! All right, did that hit? Is that a ripple effect? Are people talking about it?   I'm not trying to create controversy for controversy's sake - I think that's not cool. But what I am trying to do, is I'm trying to point out the pain points in the red ocean that people have just may have gotten used to, right? That's what I'm really doing.   I'm trying to bring attention to things that people have become accustomed to dealing with in red oceans. That's one of the major keys to making a good pre-launch campaign.   So  I go in and start creating these ideas. I've got these whiteboards all over. I've got five whiteboards, one two, three four five. Yeah, I got five whiteboards in here, right? And I'll just start listing out storylines, I'll start listing out different controversial hooks, things that would take people in the red ocean, and shake 'em, right?   I'm not trying to be polite, I'm trying to create value, that's not the same thing, right?   So as a marketer, if you're like, "Well, people aren't gonna like it when I say that." You gotta like get over that, or find another profession.   One of my favorite books is, is a book called Trust Me I'm Lying by Ryan Holiday. That is a fantastic book - oh my gosh so good. Anyway, it'll help you get over the fear.   Some of the things he says in there are extreme, but you know, that's why it sells well.   #1: Publishing, and again, what I'm publishing about is this major core idea, this big idea Todd Brown talks about. It's this major core idea where, if I can drop it in there, does it cause people to get suddenly aware of the problem that was already there?   I don't need to create problems in a red ocean. There are already problems in a red ocean, that's why it's a red ocean.  I just need to bring attention to the fact that there is an issue that they've been comfortable with.   And when I know I have hit that idea, I can move forward and start lightly to design the product, and and the prelaunch campaign. Does that make sense? That is a prerequisite to everything.   I will not even create a product, I will not try to sell you anything, I will not do, unless, unless I've got this idea. And the idea is the thing that you're putting in their head, through a story.   I'm putting an idea in their head like, "Holy crap, why do, why do I put up with walking everywhere, or on a train, or in a boat? You know what, let's freakin' fly, yeah. What's up, Wright Brothers!’   If you read the book, Play Bigger,  it talks all about that. Talks about whoever can define the problem best is usually the one who owns the solution the best.   I'm trying to figure out what problem I can best define in the red ocean. When I do that, we're gonna roll forward into a pre-launch campaign.   I always create a publishing platform. I will start listing out all of the red ocean influencers who are also selling or providing something similar to what I am. I will go in, and I'll start looking to see who also is publishing, that's very key, right, who's publishing?   Because if I can listen to their podcasts, if I can read their blogs, or I can listen to their shows, and they're the major publishers in that red ocean, I now know what major beliefs are being shoved into the throats of the red ocean.   I know now exactly where their current beliefs are, 'cause story upholds belief, right?   I know what the stories are they're consuming. Therefore, I know what beliefs they are upholding, and now I know what to go change and shift to a blue ocean. Does that make sense?   I'm not trying to get too deep into this. Does that make sense? But I need to know what their current beliefs are, so I'll go in, and I'll look at the red ocean producers. What are the products? I look at the red ocean.   Guys, one of the easiest ways for you to start dominating a space, if you have not yet, get intimate, get incredibly knowledgeable on your red ocean.   A lot of guys just have no idea who the freak you're selling, and that's why your marketing doesn't work. Because it's not actually written for any person. It's not written for a market, it's not written with a single customer in mind.   Instead, you're like, "It could sell this person... this person could buy it...  this person could buy it..."That's crap! That's the fastest way to failure.   I'm not asking who COULD buy it, anybody COULD buy it - I'm looking at who SHOULD buy it. I'm looking at my dream customer. That's a very different question to answer than who COULD buy my thing.   Who do you want to buy it?   ...And a lot of that has to do with getting intimate and understanding more about the red ocean itself:   #Who is in inside that red ocean?   #What are they believing?   #What are they reading?   #What are they consuming?   I design a blue ocean - it's been really fun, guys. I've been able to do that a couple times now.   I've accidentally become category king in a few places without realizing it, and then when I look back and realize, it's like, "Oh, my gosh, this is what I did."     When I am designing a blue ocean, there is more fill in the blanks about the red ocean, rather than designing the blue ocean itself. Does that make sense?   There are more questions I have to answer to get to know the red ocean, than the blue ocean. Does that make sense?   There's far more for me to understand about where people currently are, and how they got there than where I'm taking them - that part's easy.   Most of the people skip the who are you selling?     If you're like, "Stephen, this is about Affiliate Outrage, what does this have to do with Affiliate Outrage?"   Well, what I started realizing, what I started doing was... there's a few things that I wanted inside of Affiliate Outrage. I wanted to teach more about the affiliate campaign.   If you guys saw, there's a book called 30 Days, and I was really honored,  that Russell asked if I would write a chapter in that book: "What would I do if I lost it all, and what would I do to get back on my feet in 30 days - day by day."   #Day one, what would you do?   #Day two, what'd you do?   #Day three, what'd you do?   I am absolutely murdering that campaign.  I have almost double the sales of affiliate number two. Out of everybody, I'm number one.  And you know, I'm excited, I'm gonna be pumped about it, it's cool to celebrate your wins, woo, I'm gonna celebrate that...   But I know why I'm, I'm number one.   This is a play, it's like a football play - I've practiced running it enough times now that 20 minutes before the affiliate contest started, I was like, "Alright, I'm just gonna run the play."   That's all I did, to think through what I was gonna do to make this successful, and be number one. 20 minutes, you guys, 20 minutes!   It was 11:40, and at noon the thing was launching. And all I was doing was working the framework.   This is what companies hire me to go do now, which is really fun. I fly in, work the framework with them for an entire day. It's an intense day - it's about 12 hours - it usually causes a complete restructure of their marketing, and what they deliver.   At the end of it, they're able to over deliver for the customers and over deliver to their wallet.   I don't believe in you bleeding for your thing anymore. Get paid what you're worth. If not, you gotta contact me.   (I've been talking a lot, my voice is kinda shot)   Anyway, back to Affiliate Outrage...   The point of this episode is to tell you that it's launched, it's live. You can go to Affiliate Outrage.com, and learn:   Number one, how do you create affiliate offers. Just because you didn't make the program... just because you didn't make the product, does not mean you do not need to make the marketing. Does that make sense?   That's like a huge fallacy with affiliate marketing. "Oh, somebody else made the product, so I'm able to go in and just toss out the affiliate link." Screw that, everyone does that!   You are literally doing a red ocean marketing activity with somebody else's product.   Just because it's not your thing, doesn't mean you don't need to create marketing for it, okay?   So, that's what you're gonna learn.   Lessons one and two, those are the first two days, I'm gonna teach you how to create affiliate offers. I'm super stoked about it. So if you guys go to affiliateoutrage.com, it'll take you straight into a spot where you can join.   I think it's like 26 days. Some of the lessons are a little bit longer, but most of them are short.   But what I asked myself was, "How can I make it an extra level of awesome? What if I created all the share funnels for all the things I'm building for you in the course - for free. sweet!" So that's in there.   I'm not a, not an expert in YouTube, I love YouTube, but what if I got my personal YouTube expert?  She's freakin awesome!   We just found out if you go type in Russell Brunson on YouTube, I'm video number three for that keyword in all of YouTube - she's really good.   What if I got my personal person for Facebook ads to come in and teach you guys why our Facebook ads do so well?  So I did, right.   What if I was gonna go get my personal writer, so I did.   I've got my phone right here. I'm gonna read you guys the list of the people that I'm super excited to introduce to you. If they're not on my team, then I at least just know that they're awesome. I super appreciate them and endorse them, so check this out:   #Chris Benetti - he's a great funnel designer. He's gonna come in and teach you how to make design awesome without getting distracted by it. 'Cause design is not what makes things sell, right?   #Dan Havey - he's the man.  He's a crazy good, I call him the ninja hacker.  He's gonna teach you guys more about strategies in numbers areas. Super awesome, so he hacked it all out, and you guys get the share funnel of this pre hacked.  He's a great coder - so you guys are gonna get that.   #Derek Wilson - he is the high ticket closer at ClickFunnels, literally. And he's gonna teach you guys how to make affiliate sales. A lot of you guys ask questions to me, like, "How would you do this if you were high-ticket?" Okay, no different, but here are the script that he talks about, it's really cool.   #Helen Henley -  she's fan, absolutely fantastic. In fact, if you're reading this from the blog, she's the one writing this right now. She is not just my incredible blog writer, she's also helping me create my first book which is coming out, which is all the lessons I learned sitting next to the desk of Russell. Crazy awesome! She's super cool.   #Josh Forty - Josh Forty is the man. If you don't know who Josh is, he's the absolute rock star at social media in general. Specifically, though, he's gonna come in and teach you guys more about the Facebook platform itself, and also do more on Instagram.   #Josh Ryan -   if you guys notice my Instagram, I now have 35 thousand followers, they are not bots, they are not fake people, how did we do it? He's the guy that has done that with me as well, which is crazy cool.   #Julia Taylor - she's my WordPress expert. She's the one who has completely redesigned and redone the sales funnel radio blog. If you guys go to blog.salesfunnelradio.com, we just barely launched and rolled out the new blog, it's freakin awesome, okay?   It's way better than the clunky one that was on there last time, the last one got it done, the last one, like it made it work. But anyway, blog.salesfunnelradio.com, boom, that one's in there for you.   #Kevin Anson - if you don't know who that is, he's one of my good buddies, he is the guy who films everything for funnel hacker TV. He's gonna teach you how promotion videos in the best way.   We have an amazing line up here! Anyway, I'm still going. Is that okay? Is it okay if I over deliver? Is that okay? Is it okay if these people over deliver?   Please go thank them for teaching you guys.   Each one of these guys has a day. Each one of these people has a day, and they are teaching you concepts.  I introduce them, then they're gonna teach you the inner workings of the platforms that they're experts on. All FREE - is that okay?   #Leslie Black - she is my crazy amazing accountant. She gonna actually teach you guys... Again, we are not legal advisors, *disclaimer, disclaimer* Does everybody feel disclaimed? Sweet!   She's gonna teach you guys how to set up enough legal structure to keep you protected while you're starting to make your affiliate cash.   #Marley Baird - absolutely incredible! She is my YouTube expert. Give all of these people all of your money, okay!   YouTube is one of my favorite platforms ever out of all social media. I think YouTube kind of is social media, right? But it's also a search engine, which is really cool.   Anyway, Marley is absolutely amazing. My cool video intro, for those of you guys watching my youtube, she's the one that made that. She's the one cutting all the video for everything - she's absolutely incredible.   #Nathan Sheer - he's one of my good buddies. He's a great funnel hacker. It's hard to find funnel builders who are also marketers. It's easy to find funnel builders. It's pretty easy, ish, to find marketers. It's very challenging to find a funnel building marketer, okay? There's not many out there. Nathan is one of those other people that is like that. He's got the crazy twitch in his left eye, and he's awesome!   There's a checklist he's gonna walk you guys through to make sure your funnel's ready to rock before you launch it.   Is it okay if I keep going? Cool.   #Nico Moreno - he's my chatbot expert. He's co-created some products with me, and he's helped me create some cool things with chatbots. Him as well as Josh Forty. So he's gonna teach you to use chatbots to get affiliate sales. "WHAT?"   #Semma Erzouki- is my absolutely incredible Facebook person. I call her the Facebook ads whisperer. She's the one who's been running all my Facebook ads - she's absolutely fantastic. Each of these people, just so you know, they're not fair game to go and just promote your stuff to 'em automatically.   Just know that all of them charge a lot of money, and I'm not joking, okay. I'm talking like base fees of multi-thousand dollars just to even do like a normal consulting session with them.   The reason I'm telling you that is because I want you to go in, and at least thank them. They are grabbing a day where they're gonna teach you their skill set, and how to sell another person's product with their skill set. Regardless of platform, or regardless of whatever it is.   So I'm super excited to launch Affiliate Outrage. This has been a fun thing. This is one of the plays that I'm making - it's one of six, to take over a certain realm that I'm going for, that's kind of undisclosed yet. So for me, it's very strategic for me to teach a whole lot of people how to be affiliates.  I'm creating an affiliate army.   Affiliate Outrage is out, it's ready - you guys are ready to have it... But watch specifically what we'll be doing next, okay?   There's a lot of cool things!   We got a few more episodes coming out here - I had to do a lot of stuff in order for Affiliate Outrage to be done - which is probably why it took a little bit longer to get out than I expected... which is pretty normal for any entrepreneur. Any funnel hacker especially.   But anyways, I'm very excited for you guys to have this.   Hopefully, it's been helpful to you? And if you really want an awesome education of what marketers actually do, watch the prelaunch that I went through in order to launch this thing.   Even though it was free, I still had to sell it.   Look at how massive the sales page is for this free product. Look at it, watch it. I encourage you to consume this slowly, all right? You're not buying anything, so I was gonna say, buy slowly, but it's free.   But go through it, slowly. Watch what I'm doing. Why am I doing what I'm doing in this? Why would I introduce to you all the people in here? Why would I tell you about all the things?   If you notice, I have brought you through multiple epiphany bridge stories. I have published my face off about it. I've co-created it with a lot of people. We've done a lot of pressure ahead of time on this thing, right?   Even when I knew it wasn't quite ready yet, or going to be for a little bit, I'm like, "Hey, it's coming out soon.” I'm not telling you when, but it's coming out soon. "It's coming out soon, it's coming out soon."   If you guys go look at the group, you guys are like, "Oh my gosh, I'm so excited. This is gonna be so cool." And I'm like, "Yes, it's working."   A lot of you have told me, this is way better than any paid one that's out there when you haven't even had it yet. Fascinating! Think about that, okay? "This is better than anyone's paid stuff." Are you sure? Because you haven't even gone through mine yet - you know what I mean?   I've assembled quite the team here to do this for you guys for free - so please go thank them. But watch what I did - it is as much of an education as the lessons themselves inside of Affiliate Outrage.   Anyways, I wanna thank you so much. I appreciate you guys being here. I appreciate you guys' support in this.   I am actively trying to help people not just make money, but call themselves on their own BS for not doing things that they know they should be, okay?   I'm trying to do it in a way where I never wanna yell at a person. I'm not yelling at an individual, but I will yell at your behavior, right? I will yell at my behavior. I will yell at my habits, right? I have false beliefs about my ability to go achieve things - just like a customer has false beliefs to go buy my product.   The better that I can get at calling my own false beliefs out, as I would for a customer, and shifting the stories in my head -  the faster I can approach the goals I'm actually looking for.   And so you're gonna see, inside of Affiliate Outrage, a combination... this is why I took awhile for me to get it out there...   It's not just like money money money money money money -that's a huge part of it - but... I hate the term mindset training, but that's part of what it is.   I've found that people suffer more, and do not take action more, because of mindset. It's not because they don't know what strategies to go for, it's because their brains can't handle actually go achieving and conquering the thing I'm telling 'em to do.   There's just as much  "Hey, this is the strategy, this is why it works, and here's a whole bunch of case studies."  There's a whole bunch of "Look, here's how to handle it when..." because a lot of you guys I know that follow me, you really haven't made any money on the internet yet... and I want you to call yourself out on that, and expect something different. Why have you not?   That's why I like affiliate stuff - because you have the ability to go in and practice marketing without the intense experience it is to create the product itself.   Some people get so wrapped up on the product, that they forget that this other thing, that is completely isolated called marketing exists, right? And you gotta go learn that. And that's why I love the training wheels that affiliate marketing really is.   So I encourage you, if you're like, "Oh, I don't know, I already have a product," or whatever, that's totally fine. Okay, but the strategies alone that you're gonna hear the team, all these people who are incredible that came in. It's like 16 people, okay. They came in, they're dropping out all this incredible stuff, you've gotta learn more strategies of marketing, not product creation.   Marketing is what pays you, not the product. The product just delivers the value that the sales message promised. Does that make sense?   The product just delivers the value that the sales message promised. It's the sales message that does the selling, right? It's the marketing that changes the mind, it's the marketing that sets up a new style of belief in the person's head. This is getting deep.   Anyway, I'm not trying to make this like this crazy thing, but I want you to know why Affiliate Outrage, for me, has been such an awesome, kind of near and dear project to my heart, and why I've spent so much time on it. And what it really can do for an individual, if they let themselves do it.   Guys, so thank you so much, I hope you enjoy this, I hope you guys enjoy why I've done this. Hopefully, I've been able to explain a little bit more about why I am doing what I am.   Use affiliate marketing as training wheels to learn what marketing actually is.   It is not the act of setting up a freakin' ad. That can be part of it, but it's not marketing itself. I want you to learn how to do that, and I want you to use this program to do that.   If you so choose to promote my products, we give out fat commissions for doing so.   Guys, thank you so much. I hope you guys enjoy this. You guys can go to affiliateoutrage.com and go and get started on the free program. Thank you, guys, very much, and I'll see you guys in the program. Bye.   Woohoo! Hey, thanks for listening.   Hey, many don't know that I actually made my first money online as an affiliate marketer. If you wanna know how I funded my entire company without using any of my own money ever, you can learn to do the same for free at affiliateoutrage.com.

Kevin Anson is a creative master when it comes to creating video. Not only does he create, but he teaches businesses and brands how to create and post themselves. Kevin has grown an audience overnight and increased sales all with one simple video. Want to learn how? Claim your free cheat sheet here and learn from the best! 

Kevin Anson is a creative master when it comes to creating video. Not only does he create, but he teaches businesses and brands how to create and post themselves. Kevin has grown an audience overnight and increased sales all with one simple video. Want to learn how? Claim your free cheat sheet here and learn from the best! 

Kevin Anson is the wizard behind the curtain in producing our cutting edge Funnel Hacker TV Behind The Scenes episodes. He reveals the secrets he uses to create amazing videos. He also provides step by step tools and resources that you can use in your own business without spending months trying to learn how to shoot and edit video. Show Notes Kevin Anson had his own road to telling stories through filming and creating videos We need to remember we have 3-5 seconds to catch our audience’s attention Your story is what people will watch, Kevin Anson tells us how to film our stories Vlogs and Facebook Lives for the person who doesn’t make a $1,000,000 from them If you’re not making $1,000,000 from video, here’s how you can look like it Quotes: “A lot of people are scrolling these days through FaceBook on their smart phone, wherever they’re at. And if they don’t see anything interesting within the first 3-5 seconds they’re not going to stop and watch it.” “You have to narrate your vlogs and you have to narrate your videos so people know what they’re watching so there’s a story developing. There always has to be a story developing.” “Make sure you take the viewers along with you and tell them a story.” Links: Kevinanson.com KevinAnson.com/Funnelhackerradio VideoHive.net PhotoDune.com KeepVid.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar