The Content Capitalists with Ken Okazaki

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Ken Okazaki's conversations with business owners who are earning over a million dollars a year, how they started, and how they used video content to grow to where they are now. Conversations on what they learned, what's working for them now, and any mista

Ken Okazaki


    • Feb 10, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 51m AVG DURATION
    • 201 EPISODES


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    Latest episodes from The Content Capitalists with Ken Okazaki

    2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener

    Play Episode Listen Later Feb 10, 2025 26:41 Transcription Available


    This episode is best for:Coaches drowning in inconsistencyPeople who dream of running a business from anywhere Moms rebuilding after burnoutThose who hate vague marketing adviceAnyone sick of trading time for money---This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits.We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work less while earning more.Sarah's “boring” systems let her work 3 days a week while her business earns cash. If you're still “hoping” your content works, her $42K ad ROI story will hurt (in the best way).–-Key takeaways:Effective Content Marketing: How Sarah 40X'd her Instagram DMs.ROI or GTFO: The investment that turned $2k in ads into $42k in sales by using a simple systemTrust ≠ AI Avatars: Sarah's techniques in filming content that 5X'd her engagement.Follow Sarah Greener at:https://www.instagram.com/sarahgreenercoach/ https://www.facebook.com/sarah.greener.125 https://www.linkedin.com/in/sarahgreener/https://www.tiktok.com/@themoxiemovementhttps://themoxiemovement.com/ #worklifebalance #mompreneurs #timemanagement #passiveincome #businessmoms---Time Stamps:00:00 Welcome to The Content Capitalists Podcast00:34 The Secret Struggle of Coaching That No One Talks About01:00 Chaos to System - How Did Sarah Do It?01:17 Her Coaching Story is UNEXPECTED04:30 Sarah's Christmas Day Realization That Led to a Breakthrough06:44 The Trap Most Coaches Fall Into and How to Escape It10:00 Content Creation Overwhelm? This Simple Fix Changed EVERYTHING14:32 These Results Were Unbelievable Until I Saw It Myself20:38 The Future of Coaching is Here22:43 Overwhelmed? Here's The One Thing You MUST Do---About Ken OkazakiKen Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Built A $100M Business (Then God Spoke!) | Taylor Welch

    Play Episode Listen Later Dec 30, 2024 21:31 Transcription Available


    Is it just me, or is the whole internet marketing game starting to feel a little soulless?We're in luck because today, I'm talking with the legendary Taylor Welch.After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his company faced scrutiny from the Federal Trade Commission (FTC).Taylor has made millions, lost millions, and found something way more valuable along the way: his purpose.We're talking about the stuff most marketers are too afraid to touch.This episode is for you if:You're tired of the hustle-and-grind mentality and crave more meaning in your business.You're curious about the role of spirituality in entrepreneurship.You're ready to show vulnerability in building a badass brand.We're talking about massive success, FTC investigations against his business, and a spiritual awakening that changed everything for him.Taylor shares lots about his wild ride, and trust me, you won't want to miss this.Hit that play (and subscribe) button and let's get into it.#business #entrepreneur #motivation #success #inspiration #mindset #money #marketing #christianity #faith #god #prayer #spiritual #testimony #purposeFollow Taylor Welch at:https://taylorawelch.com/https://www.instagram.com/taylorawelch/https://www.facebook.com/taylorawelchprofile/https://www.youtube.com/@TaylorAWelchFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Turning Cringe into Cash | Rachel Pedersen

    Play Episode Listen Later Dec 23, 2024 67:42 Transcription Available


    I don't often have a repeat guest on my podcast, but when I do… it's someone truly EPIC and Rachel Pedersen definitely qualifies.Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title of the “Queen of Social Media”.In our conversation, we talk about the stuff nobody tells you: cringy moments, flops, and what it takes to build an 8-figure business without losing your mind (or sense of humor).Rachel and I covered topics like the realities of coaching and agency work, & she even gave me a hint on what's coming up next for her.Rachel's truly not just “building a business.” She's creating movements, challenging norms, and proving that the best success stories are the messy ones.Topics include:

    $100K/Month Tiktok Live Selling?! | Jared Mortensen

    Play Episode Listen Later Dec 16, 2024 61:39 Transcription Available


    This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring.Jared's gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's underwear.As the Founder of Real Men Apparel Company (RMAC), Jared is on a mission to bring inclusive sizing and actual comfort to the world of men's underwear.We're talking about a lot more than just fabric and stitching, guys. This is also about finding your edge, overcoming risks, and learning how to grow smart, not fast.Plus, he's sharing his huge success on TikTok and how he did it.Here's a sneak peek of what's inside:Why size inclusivity in men's underwear is a BIG deal (literally!)The "twig to berry ratio" and why it mattersJared's top reasons: why TikTok & why nowSo get comfortable and hit that play button. This episode with Jared will inspire you to shake things up and show you that your “crazy wild idea” might be your next big hit.#business #ecommerce #startup #businessgrowth #smallbusiness #businesstips #tiktok #tiktokmarketing #tiktoklive #livestreaming #socialselling #tiktoktips #tiktokshop #menswear #apparel #marketing #digitalmarketing and #contentcreation #tiktokshopFollow Jared Mortensen at:https://rmac.store/https://www.linkedin.com/in/jaredmortensenhttps://www.instagram.com/real_men_apparel_company/https://www.tiktok.com/@real_men_apparel_companyhttps://www.facebook.com/RealMenApparelCompanyFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Sales Is NOT About Selling | Kris Cochrane

    Play Episode Listen Later Dec 9, 2024 52:32 Transcription Available


    Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They're here this week to unpack with me their unconventional (but highly effective) sales strategies.As partners behind Beyond Closers and The Remote Sales Institute, they've built hundreds of connections and created a system for a sales experience that feels like anything BUT a sales call.Other topics we include:Why hiring based on potential is a recipe for disaster (and what to look for instead)Why “freestyling within a framework” is the key to authentic sales conversationsThe ONE SECRET to their success as business owners and as a couplePlus, they hit me with a mind-blowing question that every entrepreneur needs to ask themselves.Click that play button and let's get started.Follow Kris and Sharni at:https://beyondclosers.com/https://remotesalesinstitute.com/https://www.instagram.com/kriscochrane/https://www.instagram.com/sharni_campbell/https://www.facebook.com/kriscochrane.profilehttps://www.facebook.com/sharni.campbell.9Follow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    The Sales Whisperer | Vanessa Horn

    Play Episode Listen Later Dec 2, 2024 41:46


    In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart.Over $100M sold. Zero manipulation. 100% human.Yes, you read that right—over $100M.Her approach isn't about flashy scripts or aggressive pitches, but emotional intelligence, building real connections, and creating psychological safety for clients.More of what we cover:How to use emotional intelligence in closing sales (no reading off scripts)Vanessa's C.L.A.S.S.Y sales framework and why it worksHow to shatter the most persistent roadblock in salesAnd here's a BONUS: Vanessa takes us through a sales call in a raw, unscripted role-play. In fact, I found something to implement immediately that got me tangible results in my next sales call.If you've ever dreaded a sales call, Vanessa will change your entire approach. Watch now.Follow Vanessa Horn at:https://www.theclassyclose.com/https://www.vanessahorn.com/https://www.facebook.com/VanessaHornSuccessCoach/https://www.instagram.com/vanessahorn/https://www.youtube.com/user/vanessahorn123https://www.linkedin.com/in/vanessahorn/Follow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Creating Content That Sells | Laura Higgins

    Play Episode Listen Later Nov 26, 2024 58:54


    People don't buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.We also covered:How rebranding transformed her business in 1 yearThe ONE thing she focused on that helped her business triple in sizeWhat “main character energy” means for YOUR brandPlus, Laura shares her one question that will transform how you approach content creation.You don't need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.Book mentioned by Laura Higgins:Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEPFollow Laura Higgins at:https://www.instagram.com/laurahigginshttps://laurahiggins.comhttps://www.youtube.com/@laurahigginsofficialhttps://www.facebook.com/lalasocialclub.co/https://au.linkedin.com/in/lauramelodyhigginsFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    7-Figure CRM by ‘Accident' | Jenna Larson

    Play Episode Listen Later Nov 19, 2024 48:56


    Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.'

    The $80K/Month Side Hustle | Sean Ferres

    Play Episode Listen Later Nov 12, 2024 50:14


    Black Belt Turns Digital Marketer | Cris Rodriguez

    Play Episode Listen Later Nov 5, 2024 48:41


    Turning a passion into profit isn't easy, especially if your passion involves Jiu jitsu mats over marketing dashboards. But there is one CEO who's cracked the code for martial arts school owners, helping them grow their businesses in a uniquely challenging market.After building her own martial arts school, Cris Rodriguez realized that digital marketing and organic social media could make or break a business. Now, with her agency GrowPro, she's on a mission to help martial arts school owners grow without getting lost in the tech.We cover:Turning a side hustle into her main hustle… that took over!How Cris had to face her fear of LIVE videoHow her authenticity as a "Tomboy" led to controversy, then viralityCris's story will make you think twice about what's possible with a little grit and the ability to pivot when needed. Hit play now.Follow Cris Rodriguez at:https://www.growproagency.com/https://www.instagram.com/crisleerodriguez/https://www.facebook.com/CristinaLeeRodriguezhttps://www.linkedin.com/in/cris-rodriguezhttps://www.youtube.com/@GrowProAgencyFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Vulnerability: Your Superpower | Travis Cochran

    Play Episode Listen Later Oct 28, 2024 39:24


    Every entrepreneur knows this feeling—running a business is like carrying the weight of the world on your shoulders.And when that weight piles on? Anxiety's right around the corner, ready to mess with your head and your hustle. That's where a mental health coach can make all the difference.Travis Cochran knows firsthand what it's like to battle those demons. After stepping away from a promising pro rugby career, he spent the next 10 years mastering how to handle stress, anxiety, and fear.Now, he's using what he learned to help entrepreneurs and young people who are facing the same challenges in his podcast ‘The Technician', now a top podcast show in Australia.We also talked about:How anxiety can sabotage your success—and how to knock it outHow podcasting helped Travis build a powerful network and business he didn't see comingWhy authenticity in your content is the ultimate advantageGet ready for a raw, real, and relatable chat about the mental side of entrepreneurship. You'll thank us later.Follow Travis Cochran at:https://www.instagram.com/thetechnician__/https://www.instagram.com/thetechnicianpodcast/https://www.facebook.com/traviscochran1112https://www.linkedin.com/in/traviscochran360/https://www.youtube.com/@thetechnician33Follow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    1 Mistake Cost Him a $30M Business!

    Play Episode Listen Later Oct 21, 2024 52:48


    Most marketers don't realize they're just one FTC crackdown away from losing it all.Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC investigation. In this episode, Anik pulls back the curtain on the devastating compliance blunders that nearly took him out and busts the myths around FTC compliance that could be putting your business at risk.Here's what we cover:-The marketing missteps that make you a target for the FTC (are you guilty?)-What your compliance lawyer won't tell you, and yes, it can hurt you-The ONE question you should never ask on a sales call!After facing the FTC fire and clawing his way back, Anik's now sharing his hard-earned wisdom with “Don't Say That” — your essential guide to avoiding legal landmines in marketing.Learn from his mistakes so you don't have to make your own.Follow Anik Singal at:https://www.complily.com/https://www.linkedin.com/in/aniksingal/https://www.instagram.com/anik/https://www.facebook.com/AnikSingalcomhttps://www.youtube.com/@AnikSingalAnik's Book: “Don't Say That”https://ww.dontsaythat.com/go/Follow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    $50M Sales Strategy | James Sackl

    Play Episode Listen Later Oct 14, 2024 42:19


    Behind every multi-million-dollar business, there's a strategist pulling the strings.For Sales Sniper, that's James Sackl. He's not the one in the spotlight, but he's the guy behind the scenes making sure every move is calculated, intentional, and backed by real data.In this episode, James breaks down how his work with Sales Sniper & 7th Level was the secret to reaching $50M in combined revenue.His strategies: focusing on testing assumptions to avoid bad investments, scalable systems and making sure each company decision is based on market research and solid data.We also covered:Why most strategies failHow to avoid making disastrous decisions based on assumptionsThe power of data-backed decision-makingSo if you're serious about building a business that lasts, you've got to hear from this episode. Click play and start scaling with precision.Follow James Sackl at:https://www.facebook.com/james.sackl.3/https://www.instagram.com/salessniper_https://www.salessniper.net/Follow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Scale to 7 Figures with SEO

    Play Episode Listen Later Oct 7, 2024 44:07


    Most people give up on SEO too soon because they don't understand why it takes time. But Damon Burton, Founder of SEO National, has a different approach. He knows that SEO is a long-term play that pays off in a big way.Damon's helped clients like Tony Robbins and Russell Brunson grow their online presence through strategic SEO, and in this episode, he explains why it's worth sticking with it.We talk about:Why SEO is a long-term investment that pays dividends, and why shortcuts never workHow Damon builds trust with clients by being transparent about SEO timelines and strategiesSEO vs. social media marketingIf you're tired of chasing quick-fix marketing tactics that don't deliver, this episode is going to change the way you think about SEO.Follow Damon Burton at:https://www.instagram.com/entrepreneurdamon/https://www.linkedin.com/in/damonburton/https://www.seonational.com/https://www.damonburton.com/https://www.facebook.com/damon.burtonFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Systems that Grow to $1M | Ernesto Mandowsky

    Play Episode Listen Later Sep 30, 2024 43:11


    Most business owners aren't even scratching the surface of what tech can do.In this episode, Ernesto Mandowsky unpacks how simple systems can turn your small business into a million-dollar machine!Ernesto, Founder of Million-Dollar Machine (MDM), coaches service-based businesses to stop running on chaos and start building systems that generate 7-figure revenue.We also talk about why business owners need to stop ignoring tech and start using it to scale faster and smarter. How to automate the daily grind and focus on growth The power of systems to create consistent, predictable revenue Why most business owners are underusing tech and how to fix thatWant a business that runs itself and scales to a million dollars?Hit play now.Follow Ernesto Mandowsky at:https://www.linkedin.com/in/ernestomandowsky/https://www.themilliondollarmachine.com/https://www.instagram.com/mdm.ernesto/https://web.facebook.com/emandowskyFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Treat Content Like A Pro Athlete | Tony McAleavey

    Play Episode Listen Later Sep 23, 2024 49:52


    Who you surround yourself with matters.That's according to Tony McAleavy, an ex-firefighter turned viral fitness coach, who built a 7-figure business and gained over 1M followers in just 12 months.In this episode, Tony unpacks the mindset and strategies that took him from flatlining to dominating Instagram, proving that success isn't about luck but about the people you have in your corner and the consistency you bring to the table.We hit on:How to grow fast and stay authenticThe game-changing power of the right support systemWhy going viral isn't about luck but about consistencyIf you want real strategies, this is the one. Watch now.Follow Tony McAleavey at:https://www.instagram.com/tonymcaleaveyhttps://www.youtube.com/@tonymcaleavey911https://web.facebook.com/tony.mcaleaveyhttps://web.facebook.com/tonymcaleaveyfitnesshttps://www.tonymcaleaveyfitness.com/https://www.tiktok.com/@tonymcaleaveyFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    You Need To Be More Selfish if You Want To Succeed | Toby Morrison

    Play Episode Listen Later Sep 16, 2024 15:56


    Build a million-dollar business + change lives = 100% possible and without burning out!I sat down with Toby Morrison, of CFS Health. What started as a solo coaching gig is now a global business helping people in 65 countries recover from Chronic Fatigue Syndrome.In this episode, we dig into what Toby focused on in order to grow and sustain his business: LeadershipLong-term thinkingWatch the episode to find out…Ready to stop chasing trends so you can earn big?Follow Toby Morrison at:https://www.instagram.com/tobyjmorrison/https://web.facebook.com/itstobymorrisonhttps://www.instagram.com/cfshealth/https://www.cfshealth.com/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    $2M Agency Growth Strategy | Austin Schneider

    Play Episode Listen Later Sep 9, 2024 49:51


    Want to bank $200k/m as a videographer or agency?I sat down with Austin Schneider, Founder of AgencyU. He was a video guy, lugging all the gear and pressing “record” for his clients. Now he's completely systematized his business, scaled it up to $2m+ per year, and hired a CEO to run it for him.He did that so he could spend his time coaching other business owners and duplicating his systems into their businesses.Three things he's obsessed with: nail your offer, install the right systems, and build for the long-term.Hit play now and get the full scoop on the three pillars.Follow Austin Schneider at:https://www.instagram.com/theaustinschneider/https://www.youtube.com/@AustinrSchneiderhttps://www.facebook.com/austinrobertschneider/ https://www.agencyu.co/https://www.brandtegic.co/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Breaking Past Plateaus | Andy Morgan

    Play Episode Listen Later Sep 2, 2024 50:42


    Andy Morgan, the founder of Ripped Body and Athlete Body, has been coaching serious lifters and bodybuilders in Japan and from around the world, to train and get to competition ready level.Our conversation was more about his business than about physique –why he started, what's been his MO to maintain business growth for a decade, and what's working best right now as a foreigner in Japan.If you're in fitness, coaching, or both, this one's gonna hit home for you.Follow Andy Morgan at:https://andymorgan.com/ https://www.instagram.com/andy_rippedbody/ https://x.com/andyathletebody https://rippedbody.com/ https://athletebody.jp/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    TV Host on Knowing Where to Look | Peter Murphy Lewis

    Play Episode Listen Later Aug 26, 2024 51:41


    Street Fighter Turned $4 Million CEO | Danny Calafell

    Play Episode Listen Later Aug 19, 2024 45:36


    Most businesses are doomed from the start.From fighting in boxing rings to leading a multimillion-dollar business, Danny Calafell is here to warn you: if you don't know how to fight, your business is doomed to fail.Danny, the CEO of TriWorld Consulting, didn't start with a silver spoon. He started with nothing and built a $4 million worth of business through sheer determination and smart strategies.Now, he's on a mission to help businesses scale, but he's not sugarcoating it.In this episode, Danny unpacks the brutal truth about why most businesses fail within 10 years and what you can do to defy those odds.Danny's not giving the same old business advice so if you want the real deal, hit play.Follow Danny Calafell at:https://www.facebook.com/DannyChampCalafellhttps://triworldinc.com/https://dannycalafelltv.com/https://www.youtube.com/@dannycalafell https://www.instagram.com/iamdchamp/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    AI-Proof Your Future | Jonathan Mast

    Play Episode Listen Later Aug 12, 2024 43:04


    Creation or evolution? Have we created something completely new with AI, or are we simply evolving as a more capable species?Jonathan Mast, an AI consultant, made his case as a guest on my show, the Content Capitalists. If you have a job or if you have employees, this is for you! You need to learn to infuse AI into your daily life and start evolving today–if you haven't already.Will jobs be lost? Entire industries destroyed? Yes–we cover which job sectors and industries are at risk, but more importantly, how you can stay one step ahead.Side note: Jonathan actually does this for a living. Businesses hire him to consult on how to implement, integrate, and streamline EVERYTHING with AI. (you should probably reach out to him if you own a business).If you're a geek, nerd, business owner, or just curious, listen to this episode. Guaranteed to not suck!Follow Jonathan Mast at:https://jonathanmast.com/linktree/https://www.facebook.com/jonathanjmasthttps://www.instagram.com/jonathanmast/https://www.linkedin.com/in/jonathanjmast/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    My Hidden Past: Inside a Cult (Part 2) | June Kato-Rider

    Play Episode Listen Later Aug 5, 2024 45:13


    This episode isn't about content creation or making money. It's about diving deeper into my past, growing up in a cult, and how it shaped who I am today.If you're looking for content creation and marketing tips, skip this one. But if you're curious about my background and want to hear more about the raw, uncut stories from my childhood, keep listening.My sister June Kato-Rider is back for part two of my interview with her. If you haven't watched the first part yet, visit my channel and look for “My Hidden Past: Inside A Cult | June Kato-Rider”.In this episode, we discuss:The emotional toll of growing up in a cultOur father's rebellious influenceTransitioning from a sheltered life to the real worldTurning our past into a source of strengthLastly, we talk about resilience, overcoming adversity, and the drive that keeps us going.This is one of the most personal and raw conversations we've had.Click play and join us.Follow June Kato-Rider at:https://www.facebook.com/junie.balloonie/https://www.instagram.com/junekatorider/https://www.linkedin.com/in/june-kato-8a5571128/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    My Hidden Past: Inside a Cult | June Kato-Rider

    Play Episode Listen Later Jul 30, 2024 50:27


    This episode is not about content creation, making money, or even really about entrepreneurship. It's about me and past, born and raised in a cult. If you're here for stories, tips and tricks on content marketing, then I'll save you the time and tell you to skip.If you're interested in my past, where I came from, and why I do a lot of what I do, then go ahead and listen to the most raw uncut podcast I've recorded to date. What it took was my sister, June, to ask me the questions nobody else could. What the fuck was our childhood about?She's a professional Japanese-English interpreter, and probably the best there is, working with world leaders and presidents at the UN and other global business leaders. But we have a shared history being raised in a cult that affected everything about us today.The impact on our lives is huge and it takes a level of incredible resilience for anyone to turn something like that around and build a life, a family, and a successful career despite having a dark past.Click play to enter the rabbit hole.Follow June Kato-Rider at:https://www.facebook.com/junie.balloonie/https://www.instagram.com/junekatorider/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    $300M in Sales at 25! | Jon Weberg

    Play Episode Listen Later Jul 22, 2024 64:03


    He started working at 10 and is now banking $300M in sales!Jon Weberg shows how focusing on customer experience and retention should be your primary strategy for business growth.He will show you why personality beats professionalism as an entrepreneur, the “Automate, Delegate, Eliminate” Formula, and how to retain your customers.You've got to watch this.Follow Jon Weberg at:https://www.profitalize.com/https://www.facebook.com/JonnyWebeshttps://www.instagram.com/jonnywebes/https://www.linkedin.com/in/jonweberg/ Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    Why AI Won't Replace Video Marketers | Atiba de Souza

    Play Episode Listen Later Jul 15, 2024 47:59


    Will AI make you obsolete in video marketing?Atiba de Souza “The Video Content Superman” says otherwise. As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strategy. He's known for skyrocketing your visibility and attracting leads through video marketing.In this interview, Atiba breaks down his approach to creating content that ranks, why community is the future of marketing, and how to build trust with your audience in an age of AI-generated content.Don't want to lose to robots?Watch this episode.Follow Atiba de Souza at:https://www.facebook.com/atibadesouzahttps://www.instagram.com/atibadesouza/https://www.linkedin.com/in/atibadesouza/https://clientattractionpros.com/https://www.youtube.com/@AtibadeSouzaFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    $5.5M Profit in 2023 - at 27! | Lauren Tickner

    Play Episode Listen Later Jul 8, 2024 57:57


    She ditched the corporate grind and now wins massively at 27!How did Lauren Tickner do it?Lauren Tickner is the CEO of Impact School and Scale Systems. In 2023 alone, she generated $5.5 million in profit. With over 1,200 businesses using her systems, she's proven that her strategies work for agencies, consultants, and coaches looking to boost their businesses.Lauren believes that making organic social media content should be your primary strategy for business growth and she has the track record to prove it.This interview is also packed with Lauren's best tips on using AI, boosting team productivity and building personal brands that attract top clients.Enjoy the episode.Follow Lauren Tickner at:https://www.instagram.com/laurenticknerhttps://www.facebook.com/lauren.ticknerlinkedin.com/in/laurenticknerhttps://x.com/laurenticknerhttps://www.youtube.com/c/laurentickner https://www.tiktok.com/@laurentickner  Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    What It Takes to Build a Resilient Startup Business

    Play Episode Listen Later Jul 1, 2024 55:22


    Should LinkedIn be your next focus to grow your business?Charles Gerencser will show you how.With a solid background in technology, media, and business strategy, Charles has turned his focus to helping business succeed on LinkedIn. Through his service LinkedVANow, Charles offers strategies to optimize LinkedIn profiles, generate leads, and build a strong network for you.So if you're not making the most of LinkedIn yet, listen up—Charles has some great advice for you.Find Charles Gerencser at: https://www.linkedin.com/in/charlesnealegerencser/https://www.linkedvanow.com/https://www.instagram.com/coolcalidad/https://www.berelentless.comFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Branding Expert: Stop Complicating Your Branding!

    Play Episode Listen Later Jun 24, 2024 54:29


    What does it take to build a powerful brand?Is branding all about design?Kristie Keever doesn't think so!With over 20 years of experience, Kristie has helped countless entrepreneurs build personal brands. As the founder of The Online Brand Academy™ and Authority Accelerator™, she knows what it takes to create a powerful brand.In this episode, we talked about the importance of maintaining a human touch in branding, even when using AI; why automated creation falls short, and how real connection requires human editing and interaction.Find Kristie Keever at: https://kristiekeever.com/https://www.instagram.com/kristiekeever/https://www.linkedin.com/in/kristiekeever/https://www.facebook.com/kristielkeever/https://www.tiktok.com/@kristie.keeverFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Syndicate Investor: What He Learned From Building His $5M Amazon Portfolio

    Play Episode Listen Later Jun 17, 2024 56:57


    Should you buy an online business or build one?Luigi Caceres shared his personal experiences doing both.With over $5 million in eCommerce assets, Luigi has got what it takes to turn his (and his client's) investments into cash-flowing ecommerce assets. Luigi did a 180 from corporate to e-commerce. He's maintained his integrity, and this was paramount in his business ventures. On the show he shared his experiences on how he built a profitable online ecommerce business–and then sold it!Find Luigi Caceres at: https://www.linkedin.com/in/luigicacereshttps://www.instagram.com/luigicaceres/https://m.facebook.com/luigi.caceresstenico/https://www.youtube.com/user/forzatrentinohttps://hevercapital.com/Books mentioned:Sell Or Be Sold: How to Get Your Way in Business and in LifeBook by Grant CardoneWho Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkBook by Dan SullivanThe Challenger SaleBook by Brent Adamson and Dixon MatthewFlip the Script: Getting People to Think Your Idea Is Their IdeaBook by Oren KlaffNever Split the Difference: Negotiating As If Your Life Depended On ItBook by Christopher Voss and Tahl RazInfluence: The Psychology of Persuasion Book by Robert B. CialdiniFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    How I dominated my niche through podcasting: Jody Maberry

    Play Episode Listen Later Jun 10, 2024 51:55


    Can podcasting boost your career?Are you still on the fence starting your own podcast show but unsure if it's worth the effort?Jody Maberry patrolled the great national parks for eight years. In 2014, he decided to launch his first podcast which opened tons of amazing opportunities that boosted both his career and business.So if you haven't started your own podcast yet, listen in because towards the end of this episode, Jody has a message just for you.Find Jody Maberry at: https://jodymaberry.comhttps://jodymaberry.com/jody-maberry-show/https://jodymaberry.com/creating-disney-magic/https://jodymaberry.com/park-leaders-show/https://www.linkedin.com/in/jodymaberry/https://www.instagram.com/sugarjmaberry/https://www.facebook.com/sugarjmaberry/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Spotting Fakes in Business (Fake Influencers Exposed!) with Tony Whatley

    Play Episode Listen Later Jun 3, 2024 67:39


    Can you really grow your social media followers by faking it?Tony Whatley is back!Founder of 365 Driven, with 20+ years in Fortune 100s and multiple exits from million-dollar businesses, he's here to talk about what real success looks like.We also talked about the “fake it ‘til you make it” social media culture, why business integrity matters, even called out a few known fake influencers' success and how to spot them.Find Tony Whatley at: https://365driven.com/https://www.instagram.com/365driven/https://twitter.com/365_drivenhttps://www.facebook.com/tony.whatley.1/https://www.linkedin.com/in/tonywhatley/https://www.tiktok.com/@365drivenOther mentioned links:https://socialblade.com/ Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube

    How to Win in Multichannel Marketing with Toccara Karizma

    Play Episode Listen Later May 27, 2024 47:41


    In this episode, you'll hear:E-Commerce: How Toccara Karizma grew from zero to a marketing millionaire.Omni-Channel Marketing: How more channels can boost e-commerce.Email and SEO: Why old-school tools still deliver the best ROI.Toccara Karizma is a marketing strategist and e-commerce expert. Starting her journey in 2007, before platforms like Shopify became household names, Toccara brings a ton of experience, from the early days of the internet to what's working todayShe will teach the strategies of her marketing, including why she focuses on SEO and email marketing instead of Instagram and TikTok. She also outlines how you can grow your business by using traditional marketing with Social Media.Enjoy this masterclass in e-com marketing! Find Toccara Karizma at: https://toccarakarizma.com/https://www.linkedin.com/in/toccarakarizmahttps://www.instagram.com/toccarakarizmahttps://www.tiktok.com/@toccarakarizmahttps://www.facebook.com/toccarakarizma/https://www.youtube.com/c/toccarakarizmahttps://twitter.com/ToccaraKarizmaFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Building Austin's Top-Rated Video Company with Mark Wonderlin

    Play Episode Listen Later May 21, 2024 44:08


    In this episode, you'll hear:The Evolution of Video Production: How Mark Wonderlin transitioned from basic DSLR filmmaking to establishing a top-rated video production company.Marketing Meets Videography: The strategic integration of marketing insights in video production to enhance business impact.Driving Business Growth: Real-world examples of how Mark's video productions have helped businesses expand their reach and impact.We're joined by Mark Wonderlin, Founder of Mosaic Media Films.Mark shares his thoughts into the transformative power of combining artistic filmmaking with strategic marketing. Mark has shaped his company to not just create videos, but to create marketing solutions that have a tangible impact on his clients' businesses.He shares how starting with small, strategic projects and understanding client needs from a marketing perspective has helped him build Mosaic Media Films into the highest-rated video production company in Austin.Join Mark as he recounts his journey from amateur filmmaker to industry leader, and the secrets behind Mosaic Media Films' success. Learn how strategic storytelling can transform video content into a powerful marketing tool!Find Mark Wonderlin  at: https://www.facebook.com/mosaicmediafilmshttps://www.facebook.com/mwonderlinhttps://mosaicmediafilms.comhttps://www.tiktok.com/@mosaicmediafilmshttps://www.linkedin.com/company/mosaic-media-films/https://www.instagram.com/mosaicmediafilmstx/www.youtube.com/@mosaicmediafilms8230https://www.facebook.com/mosaicmediafilmsFollow Ken Okazaki at: https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    How to Win in Ethical Capitalism - Jason Sisneros!

    Play Episode Listen Later May 14, 2024 36:31


    In this episode, we sit down with Jason Sisneros, a renowned business architect and philanthropist.Jason recounts his transformation from facing life's lowest ebbs to becoming a powerhouse in business and philanthropy. From starting in challenging circumstances to advising Fortune 500 companies, Jason shares his unique strategies for building resilient businesses that not only thrive financially but also contribute positively to society. Tune in to learn from Jason's extensive experience in turning businesses around and using entrepreneurial success as a platform for significant social change.This episode is packed with powerful lessons on leveraging business tools to achieve personal and community freedom! Find Jason Sisneros  at: https://jasonsisneros.com/ https://www.linkedin.com/in/jason-sisneros/ https://www.instagram.com/thejasonsisneros/ https://www.facebook.com/ChairmanProject/ www.youtube.com/@TheChairmanProjectFollow Ken Okazaki at:  https://www.instagram.com/kenokazaki/ https://www.youtube.com/@KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwhttps://www.youtube.com/channel/UCbQEA6jmdtNOwY7LGZv3Kmg/featured

    The Psychology Behind Steve Larsen's Capitalist Pig

    Play Episode Listen Later May 7, 2024 24:24


    Welcome to another episode of the Content Capitalists, featuring Steve J Larsen, the "Offer King" and a pivotal figure in the marketing world. Known for his expertise in funnel building and offer creation, Steve shares his journey from working alongside Russell Brunson at ClickFunnels to establishing his own successful business.Steve explores the critical aspects of marketing that many overlook, such as the psychological elements that drive consumer decisions and the importance of crafting compelling copy. He provides listeners with a glimpse into his strategic process for building marketing machines that have propelled both his and his clients' businesses to impressive heights. Tune in as Steve provides actionable advice on creating effective marketing funnels that engage and convert, and learn how to apply these principles to your own business for exponential growth. Find Steve J Larsen at:  https://www.instagram.com/stevelarsenhq https://www.youtube.com/c/SteveJLarsen/videos  https://www.facebook.com/stephenlarsen1/ https://www.linkedin.com/in/larsenstephen/ https://stevejlarsen.com/stay-present https://www.facebook.com/stevelarsenHQ/Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube  

    Building Trust and Transparency in the Digital Advertising Industry with Robert Brill

    Play Episode Listen Later Apr 30, 2024 51:10


    Join Robert Brill, CEO of Brill Media, as he shares insights into today's marketing and advertising landscapes. In this episode, we get into how AI is reshaping sales, the impact of controversy and humor, and strategies for managing multiple social media platforms. Robert also highlights the critical importance of trust in marketing, the steps to launching effective ad campaigns, and the benefits of working with marketing experts.Beyond the buzzwords, Robert also talks about the practicalities of managing multiple social media platforms, and sharing strategies for crafting a cohesive online presence that aligns with personal branding goals. He stresses the importance of building and maintaining trust as a fundamental component of any marketing strategy, highlighting how trust influences consumer behavior and brand loyalty.Listeners will also gain insights into the nuts and bolts of launching and managing effective advertising campaigns, from setting realistic expectations to adjusting tactics in response to market feedback. Robert rounds out the conversation with a look at what's currently working in digital marketing and offers invaluable advice for businesses looking to collaborate with experts to streamline their advertising efforts and maximize ROI.Find Rober Brill  at:  https://brillmedia.co/  https://www.instagram.com/brill_media/  https://www.linkedin.com/in/robertbrill/  https://www.tiktok.com/@brill_media  https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQ Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Succeeding in Videography with Ryan Snaadt

    Play Episode Listen Later Apr 23, 2024 41:46


    In this episode, we're talking with Ryan Snaadt, a distinguished videographer and the driving force behind Snaadt Media. Ryan recounts his compelling journey in the videography sector, starting with a humble $500 camera and evolving into a prosperous video production enterprise. He discusses his approach to educating aspiring videographers and entrepreneurs about the nuances of the craft and the intricacies of running a freelance business.Ryan emphasizes the significance of fostering a sense of community and the benefits of working collaboratively with fellow videographers. He candidly shares the hurdles he encountered while developing and expanding his online course offerings, revealing how steadfastness and resilience were crucial to his achievements.Throughout the conversation, Ryan provides insights into the mechanics of building a durable business in videography. He explains how balancing high-value projects with steady retainer clients has stabilized his income, and discusses his strategy for setting and adjusting pricing. Preparation with clients before shoots and adapting to unexpected challenges during projects are also covered, showcasing his comprehensive approach to client engagement.Additionally, Ryan touches on the personal aspects of his career, such as how hobbies contribute to his professional life by bringing in fresh ideas and maintaining a well-rounded lifestyle. He wraps up with advice for small business owners on leveraging professional video production to enhance their marketing efforts and make a lasting impression.Find Ryan Snaadt  at: https://www.instagram.com/ryan_snaadt/ https://www.youtube.com/@ryansnaadt/ https://www.ryansnaadt.com/ https://www.linkedin.com/in/ryansnaadt/ https://www.facebook.com/RyanOnYouTube/Follow Ken Okazaki at: https://www.facebook.com/kenokazaki https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Nicolas Kusmich's Formula for Unbeatable Marketing ROI

    Play Episode Listen Later Apr 16, 2024 49:54


    In this episode of the Content Capitalists with Nicholas Kusmich, famous for his expertise in Facebook ads, he walks us through his entrepreneurial journey, starting from his early days stepping into the world of internet marketing out of necessity, to becoming a key player in the advertising space.He introduces us to the concept of the “anti-funnel” method, a strategy that simplifies the marketing process by cutting through the complexity typically associated with traditional funnels. This conversation sheds light on how focusing on simplicity can lead to better marketing outcomes.Nicholas shares his experiences of transitioning from creating courses to establishing an agency model, emphasizing the importance of delegation and the selection of the right team. He also delves into the nuances of advertising for thought leadership versus e-commerce and discusses the sale of high-ticket items through creating an engaging sales experience, drawing inspiration from luxury brands.Furthermore, Nicholas touches on the benefits of integrating organic and paid marketing strategies and stresses the significance of concentrating on one goal at a time. This episode is packed with practical insights for marketers at all levels, from those just starting out to seasoned professionals looking for a fresh perspective.Join us as Nicholas Kusmich unravels the complexities of digital marketing, offering straightforward, actionable advice. Whether you're a marketer looking to refine your strategy or an entrepreneur seeking direction, this conversation promises valuable lessons in focusing on what truly matters in marketing.TakeawaysThe “anti-funnel” method simplifies the marketing process and focuses on generating sales appointments without the complexity of traditional funnels.Hiring the right people is crucial for business success. Entrepreneurs should focus on their unique abilities and delegate tasks to experts.Thought leadership and e-commerce require different advertising approaches. Thought leadership focuses on selling identity and emotion, while e-commerce relies on impulse buying and utility triggers. When selling high-ticket items, it's important to create an experiential sales process that appeals to the customer's identity and aspirations.Learning from luxury brands like McLaren can provide valuable insights into selling high-ticket items and building a community of loyal customers.Combining organic and paid marketing strategies can help build a personal brand and accelerate growth.To achieve success as an entrepreneur, it's important to focus on one thing at a time and avoid getting distracted by multiple projects.Find Nicholas Kusmic at: http://www.nicholaskusmich.com/perfectadtemplate The Councils – Nicholaskusmich.com/thecouncil The Intensive – Nicholaskusmich.com/intensive Book called “Give”Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Different Beats Better: Daniel Den's Strategy

    Play Episode Listen Later Apr 9, 2024 65:45


    In this episode, we're here with Daniel Den, the architect of the X Factor Effect, a strategy that has propelled over 20,000 students and businesses towards significant growth. Daniel dives into his philosophy that being different outshines being better in today's competitive market. Daniel also introduces the nine pillars essential for business differentiation, sharing insights from his unique journey, including his transition from making balloon animals to marketing leadership. Daniel's approach offers a compelling strategy for businesses aiming to secure their position as market leaders through innovative differentiation.Join us as we discuss the transformative world of marketing with Daniel Den, exploring the innovative strategies that have set him apart as a leader in the field. Learn how differentiation and creativity can catapult your business into new heights of success.Find Daniel Den  at:  https://www.ideasthatinfluencebook.com/  https://www.facebook.com/profile.php?id=100012955322478 Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    How to Leverage Social Capital in Real Estate Investing

    Play Episode Listen Later Apr 1, 2024 39:40


    We sit down with Grant Warrington, a seasoned apartment investor who started with very limited knowledge and money. After working in construction for 24 years, Grant quit his job to go full-time into property management, overseeing 800 units and 100+ rehabs. Grant now teaches others how to find, buy, and rehab small apartment buildings through his course and social media presence. Grant shares his strategy for leveraging short-form video content to grow his audience and attract high-profile connections. He also breaks down his content creation process, from ideation to delegation, and offers tips for efficiently producing engaging videos that resonate with viewers. Hear how Grant's commitment to creating valuable content led to an incredible opportunity to interview with Grant Cardone and learn how you can apply his principles to your business growth.Find Grant Warrington at:  https://www.instagram.com/grantwarrington https://www.linkedin.com/in/grant-warrington https://www.youtube.com/channel/UC0HCn5tXi9IdibuVkTugpNw  https://www.tiktok.com/@grantwarrington?lang=en Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Boost Your Sales with Travel Incentives: Marco Torres Shares His Secrets

    Play Episode Listen Later Mar 26, 2024 45:06


    In this episode, we sit down with Marco Torres, the founder of MarketingBoost.com, who shares his incredible journey from humble beginnings as a paperboy in Puerto Rico to becoming a successful entrepreneur in the travel incentive industry. Marco reveals how he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He explains the power of "Value-Add-Incentives" and how they can be a game-changer for businesses looking to increase sales without resorting to discounts. Marco also shares his experience in growing Bookvip.com, one of the fastest-growing travel companies in North America, and how he leveraged video testimonials to generate massive sales growth. Tune in to learn how MarketingBoost is revolutionizing the incentive industry and how you can apply Marco's strategies to scale your own business.Find Marco Torres  at: https://marketingboost.com  https://www.marketingboosttalks.com/podcast https://www.linkedin.com/in/6101960marcotorres  https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    21.7 Million TikTok Likes Later: Pure Authenticity, Millions in Reach with Rachel Pedersen

    Play Episode Listen Later Mar 18, 2024 49:36


    In this episode of The Content Capitalists Podcast, I'm super thrilled to introduce Rachel Pedersen, a.k.a the "Queen of Social Media."Rachel's gone from being a single mom on welfare to a BIG NAME in digital marketing, and she's here to share how she uses social media to make businesses boom and help people change their lives.Rachel has accomplished some amazing work, like boosting a skincare brand's growth by over 7000% and making a fitness company $3 million in just a year which proves that she's not just about the number of views; Rachel's big on making sure her strategies connect with people and turn them into fans and customers.She's open about the hard work it takes to stand out in the busy world of digital marketing and gives straightforward tips on how to keep up and stay visible. And most especially about why businesses need to do good in the world, sharing her efforts to help out where it's needed.This episode is perfect for anyone looking to get better at social media, whether you're just starting out or you've been at it for a while. Rachel's got advice that can help everyone do better online.UNFILTERED: The Docuseries https://www.youtube.com/watch?v=XXLZk0hk-NU&list=PLj4fTmsACVs5e96H7nowMS7aDj3W8bZgTFind Rachel Pedersen  at:  http://www.rachelpedersen.com/  https://www.tiktok.com/@themrspedersen  https://www.facebook.com/the.mrs.pedersen https://www.instagram.com/themrspedersen/  https://www.linkedin.com/in/themrspedersen  https://www.youtube.com/c/RACHELPEDERSENSOCIAL Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    SEO Tips Simplified for Beginners and Beyond

    Play Episode Listen Later Mar 12, 2024 53:01


    Brandon Leibowitz, a wizard of SEO who's been playing the Google game since 2007, is peeling back the layers on what it really takes to climb the search engine ranks and snag that coveted organic traffic. Brandon's journey through the ever-shifting landscape of SEO highlights the timeless power of backlinks and the craft of making your site not just seen but truly engaging for those you're aiming to reach.In our chat, Brandon lays out the differences between the quick wins of social media marketing and the marathon that is SEO. He's all about giving businesses the map to successfully navigate both worlds. He's candid about the challenges of pushing high-end products in a crowded online space and dishes out straight-up advice on how to stay afloat and visible in the SEO ocean.For anyone looking to amp up their online game, Brandon's insights are like finding a treasure map. He talks about the importance of not just any content, but the right content, building strategic backlinks, and why integrating SEO with your overall marketing plan isn't just smart—it's essential.Hang with us as Brandon Leibowitz demystifies SEO, doling out both the basics for newbies and ninja-level strategies for digital veterans. Whether you're just starting out or looking to keep your edge in the digital dogfight, this episode is packed with insights to help you dominate in the realm of search engine optimization.Find Brandon Leibowitz at: https://seooptimizers.comhttps://www.facebook.com/BrandonLeibs/https://www.instagram.com/leibowitzbrandonhttps://www.linkedin.com/in/brandonleibowitz/Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Cult Tactics for Entrepreneurs? Ethical Strategies to Grow Your Tribe with Sylvania

    Play Episode Listen Later Mar 3, 2024 41:49


    The guest for our podcast today is Sylvania Harrod, who calls himself a "connector", who helps "silverback" speakers, coaches, and service providers achieve their dreams by strategically matching them with partners that complement their genius zone.Sylvania Harrod, whose life journey has taken him from serving as a disabled veteran to excelling as an entrepreneur and athlete, is the best-selling author behind "The 6-Figure Roadmap" and the brainchild of the "Mailbox Money" initiative, sharing his multifaceted success story through engaging online content.Sylvania studied the methods cults use to attract devoted followers. He provides practical tips for ethically applying similar tactics - like compelling storytelling, promoting shared beliefs and rituals, and positioning yourself as a charismatic leader figure - to build a dedicated audience around your business or brand.We also discuss common entrepreneurial pitfalls, like chasing shiny objects and building prisons of unwanted success rather than identifying your zone of genius. He introduces the powerful concept of "mailbox money" - building passive income streams through affiliate marketing, strategic partnerships, and equity deals so you can attain time and financial freedom.Find Sylvania Harrod at:  https://www.instagram.com/sylvaniaharrod  linkedin.com/in/sylvaniaharrod https://www.facebook.com/groups/mailboxmoneygroup Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Why Cash Miller Shut Down His Million-Dollar Agency

    Play Episode Listen Later Feb 26, 2024 35:54


    In this episode of the podcast, we sit down with Cash Miller, the entrepreneurial force behind Titan Media Worx Inc., to explore his strategic shift from an award-winning Inc 5000 digital marketing agency to the forefront of podcast production. Cash shares how podcasting has become a pivotal element in his career, transforming the way we think about content marketing. With over 13 years of experience as a CEO and founder of a successful digital marketing agency, Cash developed a passion and expertise for helping businesses grow their online presence and reach their target audience. Cash has also been a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in the industry.Episode Highlights:The Genesis of a Podcast Pioneer: The story of Cash's leap from digital marketing to pioneering in podcast production and booking.The Essence of Podcasting in Marketing: How Cash leveraged podcasting for brand building, lead generation, and establishing industry authority.Titan Media Worx Inc.'s Success Formula: A closer look at how Cash's company is changing the podcasting landscape for entrepreneurs and content creators.Check out this conversation with Cash Miller, filled with insights on embracing change, pursuing passion, and innovating within the content creation space.Find Cash Miller  at: https://titandigital.com https://titanmediaworx.com  https://www.linkedin.com/in/cashmiller  https://www.facebook.com/Titan.Digital.TNFollow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    Hook, Laugh, Sell: Going Viral the Harmon Brothers Way

    Play Episode Listen Later Feb 19, 2024 61:23


    Eric Basek Paid YouTubers Over 7-Figures To Do This!

    Play Episode Listen Later Feb 12, 2024 38:31


    In this episode, you'll hear:Eric's transition from military service to digital entrepreneurshipThe secrets behind successful content monetizationStrategies for turning hobbies into profitable venturesMeet Eric Basek, who shares his incredible journey from serving the country to setting new benchmarks in content monetization. Eric shares his story from his early days in a trailer park to his rise as a digital content innovator and provides an insider look at how sweepstakes can transform content creators' earnings, overcoming the too-good-to-be-true stereotype with a strategy that multiplies engagement and revenue. Eric's path from law enforcement and the military to digital success is not only inspiring but also a testament to the power of innovative thinking in the digital age. Gain insights into his pioneering strategies for video monetization that have changed the lives of his partners, and can also transform your approach to content creation. This episode is not just a story of personal triumph but a practical guide filled with actionable strategies that you can apply to improve your own creative journey. Watch this episode to learn from Eric how sweepstakes could be the key to unlocking your content's earning potential.Catch Erik Basek at:https://remarkabl.io https://ericbasek.comhttps://www.instagram.com/ericbasek https://www.linkedin.com/in/eric-basekhttps://www.facebook.com/ebasek Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    25 Million Streams: Podcast Success with Justin Moore

    Play Episode Listen Later Feb 5, 2024 50:57


    Listening to Justin Moore's story feels like uncovering a secret pathway from the world of opera to the digital era of podcasting. Raised by Juilliard-trained opera singers, Justin didn't just inherit a musical talent; he was born into a legacy of performance and excellence. Yet, his path took an unexpected turn towards podcasting, where he now helps industry leaders and experts grow their brands with Podigy Podcasts.Justin's venture into podcasting was not merely a chance career shift, but a revelation in content creation. He's cracked the code on engaging content with over 25 million streams and a social media following that's touched the billion mark in video views.In our podcast episode, Justin shares the formula he uses to craft a client's podcast DNA: blending personal passions with the audience's needs, a method that helps to create a podcast that doesn't just broadcast but connects and solves real problems.Justin's journey raises an interesting question for all of us in the content creation: How can we blend our interests with our professional endeavors to create content that stands out?Moreover, Justin shares insights into making a podcast not just popular but impactful. He introduces the 'Top 1 Percent Podcaster' program, aiming to elevate podcasts by deeply understanding the audience and delivering precisely what they need.Catch Justin Moore at: https://podigy.co/  https://www.instagram.com/podigypodcasts/  https://www.instagram.com/justinjmooremusic/ Book strategy call with Justin: https://go.podigypodcasts.com/insight-call Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    How AI generated an extra $400K for Jeff J. Hunter

    Play Episode Listen Later Jan 29, 2024 54:52


    Jeff Hunter is back on the Content Capitalists Podcast to explore further into the world of AI, and its effect on business, marketing and content creation. In our previous episode with Jeff, we explored the 90/10 rule for going viral on TikTok and delved into his entrepreneurial journey. This time, we're focusing on the rapidly evolving world of AI and its implications for businesses.Jeff brings his extensive experience as an AI consultant to discuss how AI is changing the game in content creation, marketing, and overall business efficiency.  He's got some awesome tips on how you can use AI to up your business game, why it's important to keep a human touch in AI work, and some must-know info about the ethical side of using AI.We also dive into Jeff's predictions for the future of AI in business and discuss practical strategies for entrepreneurs and business owners looking to stay ahead with these tech changes.Don't miss this enlightening conversation with Jeff Hunter, packed with practical tips and forward-thinking perspectives on AI in business.Catch Jeff Hunter at:https://www.tiktok.com/@jeffjhunter  https://www.instagram.com/jeffjhunter  https://jeffjhunter.com  https://VAstaffer.com  https://brandedmedia.io Black Friday Bundle: https://www.aipersonamethod.com/savage-marketer-black-friday-bundle/ Zero to Crypto Guide: https://www.amazon.com/Zero-Hero-Crypto-Guide-Hunter/dp/B0B92HPKM9 Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

    How he went from bartender to 20k/mo - Russell Ruffino

    Play Episode Listen Later Jan 23, 2024 55:01


    Russ's own story?It's a wild ride from bartending to big business. He's not your typical entrepreneur; he's a former actor and bartender who stumbled into the world of online business and hit the jackpot.He now leads a successful operation that helps coaches, consultants, and service professionals scale their businesses through high-ticket offers.We're diving into Russ's world – where coaching meets real money.Join us as we uncover how Russ's unique approach and dedication have reshaped the landscape for coaches and consultants. Prepare for a blend of inspiration, practical advice, and innovative strategies for transforming expertise into success.Catch Russ Ruffino at: https://www.clientsondemand.com/  https://russruffino.com/  https://www.instagram.com/russruffino  https://www.facebook.com/russruffino Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

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