Podcast appearances and mentions of maggie frank hsu

The fantastic and wonderful Maggie Frank-Hsu is BACK and we are getting into Wheel of Fortune. Have you heard? Ryan Seacrest is taking over for Pat Sajak and we had feelings about it. Maggie was a Jeopardy contestant back in December of 2022 and she gave some insider insight about being on such an iconic show. Ways to support and learn about the WGA SAG Strike Franchesca Ramsay - Member of SAG and WGA and content creator who is breaking down the strike Entertainment Community Fund  The Green Envelope Grocery Aide 

Hello, hi! Today's episode features one of my favourite people on the internet, Maggie Frank Hsu, writer, book coach and editor and my favourite Big Sister Energy account @maggiefrankhsu.  Maggie and I deeeeep dive into the subject of creativity and we stumble on a parallel conversation about self care. Is creativity self-care? Why is it so hard to just get started? What are we hiding from when we indulge in face masks and ice coffee instead of the real things that nurture our identities and sense of well being? I know you'll love Maggie's FRANK (see what I did there) point of view and refreshing perspective. Maggie hosts a weekly *free* writing group called Time to Write that I have loved being a part of since she launched earlier this year - if you're interested in Time to Write make sure you connect with Maggie's instagram bio for the link to join! It's welcoming, serene and low barrier entry. All you have to do is make the "time".  We also touch on Maggie's book "Be About Something" that I credit with being a big part of why I started my podcast in the first place. It's another great way to benefit from Maggie's wisdom and coaching - in book form! You can always help out the podcast by providing a rating or review, and sharing it with another Medium Lady in your life! I love it if you would  subscribe  so you don't miss when the new episodes drop. I love to connect with listeners, you can swing by to say hi on Instagram, @medium.lady Music is Climb by The Ghost in Your Piano. I'm grateful for its use via creative commons license.

Show notes: https://www.tamihackbarth.com/blog/episode-152

Host Julia Washington and guest Maggie Frank- Hsu talk about Breakfast Club.  Breakfast Club was released February 15, 1985 and was written and directed by John Hughes. Starring Emilio Esteves, Molly Ringwald, Judd Nelson, Ally Sheedy, and Anthony Michael Hall, this movie is one that is listed as one of John Hughes greatest films. We get into the weeds on this film, talking about gender politics, Molly Ringwald's response 30 years later, and whether or not there's any value in watching this movie today.   Let's Get Social: The Show: Pop Culture Makes Me Jealous The Host: Julia Washington The Guest: Maggie Frank-Hsu   Advertisers: Hues by Juls Modesto Reads

Marketing strategist and copywriter Maggie Frank-Hsu joins us to discuss her eating-disorder experience and recovery, how pregnancy and parenthood changed her relationship with food and her body, how contradicting societal ideals oppress women and femmes, working at a food magazine while struggling with disordered eating, giving yourself permission to live in your truth, and so much more. Plus, Christy answers a listener question about how to reconcile the idea of having “thin privilege” when you've been criticized about your weight by an abusive parent. (This episode originally aired on March 9, 2020.) Maggie is an email marketing strategist and copywriter who works with moms who are online entrepreneurs. She specializes in helping moms reclaim their identities separate from their children. Clients hire her when they want to increase their revenue from selling online courses and programs, and step away from having to charge by the hour for their services. Maggie has spent her entire career seizing audiences' attention and moving them to action via the written word. She received her masters from the Columbia School of Journalism and worked in magazines in New York before transitioning to online marketing. She lives in San Diego with her husband, her two young sons, and her cantankerous Brussels griffon, Toby. Find her online at MaggieFrankHsu.com. Subscribe to our newsletter, Food Psych Weekly, to keep getting new weekly Q&As and other new content while the podcast is on hiatus! If you're ready to break free from diet culture once and for all, come check out Christy's Intuitive Eating Fundamentals online course. You'll get all your questions answered in an exclusive monthly podcast, plus ongoing support in our private community forum and dozens of hours of other great content. Christy's first book, Anti-Diet, is available wherever you get your books. Order online at christyharrison.com/book, or at local bookstores across North America, the UK, Australia, and New Zealand. Grab Christy's free guide, 7 simple strategies for finding peace and freedom with food, for help getting started on the anti-diet path. For full show notes and a transcript of this episode, go to christyharrison.com/foodpsych. Ask your own question about intuitive eating, Health at Every Size, or eating disorder recovery at christyharrison.com/questions.

We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu.  This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. We talk about: What feminism means to Maggie and why it’s such a big part of her brand The way motherhood impacted her view on feminism Why she decided to reclaim the label of feminism How entrepreneurship, feminism, and motherhood intersect in her brand How she landed on email marketing The mom guilt she has experienced in motherhood Teaching boys to respect and empower women How email cultivates relationships Maggie’s practical tips for email marketing Connect with Maggie: Website| Instagram| Facebook| Linkedin   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.  

Your story is what sets you apart. No one does what you do, how you do it. But what’s holding you back from getting your story out there? Today we’re talking about creating your message and how to get your vision to come across, whether it’s you creating the content or you’re hiring someone else to create it for you. Because yes, you CAN hire someone to create for you and still have it be YOURS. On this episode of The Content Experiment Podcast, ghostwriter and book writing coach, Maggie Frank-Hsu, talks about your BIG idea--how to find it and how to use it in your business as well as what’s holding people back from putting their message out there. Maggie goes into this even more in her presentation at The Content Experiment Summit. Registration is now open for the waiting list only, but will open to the public on March 1st! The Summit features 25 speakers who are sharing little tweaks coaches and course creators can make on their content and marketing to get a better ROI on their time and financial investments in content and marketing.  Listen in! Mentioned in This Episode Be About Something The Writers Cave The Content Experiment Summit About Maggie Frank-Hsu Maggie Frank-Hsu is a ghostwriter, editor, and book writing coach who helps entrepreneurs who want to go from invisible to high-profile. Maggie has spent her entire career using words to move audiences as an online marketer, an editor, and early in her career as a journalist. She received her Master’s Degree from the Columbia School of Journalism. Maggie has recently published her first book under her own name, Be About Something. She lives in San Diego with her husband and her two sons. Read more about Maggie on her website or follow her on Instagram.

Do you ever feel paralyzed by perfection? Afraid to say the wrong thing or stand up for what you believe because you're afraid of what people might say? Afraid of rejection and criticism?    In today's episode, I'm so excited to share my conversation with Maggie Frank-Hsu about perfectionism and how it's holding you back from making a bold statement and being seen.   Maggie has spent her entire career using words to move audiences as an online marketer. She helps female-identifying entrepreneurs write their way to better clients and go from ignored to go-to expert in their industry.    The Purpose Gathering is a community designed specifically to support and educate mom business owners, equip them with the tools to juggle all the things and help them find their business besties. The Purpose Gathering hosts monthly meet ups near Mesa, Arizona with guest speakers and networking, providing moms with the opportunity to grow and connect with like minded mompreneurs. If you're local, be sure to come on over and register for our next event at thepurposegathering.com/meetups.    In future episodes I will cover topics pertaining to parenting, mind, body and soul self-care, marriage and of course business. This podcast has it all. Each week you can expect me to show up as my authentic self, saying it like it is, and providing you with mindset strategies and practical tips for living your best life as a purpose filled mama, wife and business owner   Thank you for tuning in!! Join me every Wednesday for a new episode of the Purpose Gathering Podcast. I can't wait until next time.    xoxo Ashley   Resources: Maggie Frank-Hsu | Follow Maggie on Instagram The Efficient Momprenuer - Online Course Find me on Instagram: @thepurposegathering  Website: thepurposegathering.com Join our Facebook Community

HERE'S A SNEAK PEEK OF THE GOODNESS…“When you don’t allow your voice to rise, you cut off connection.” - Maggie Frank-Hsu“Connection is all we have. It’s all we’ve ever had.” - Maggie Frank-HsuWHAT YOU'LL LEARN ABOUT IN THIS EPISODE…Why using your voice is a consistent commitment and practice but not a prescribed regimenThe ways in which perfectionism silences us and keeps up invisibleThe relationship between perfectionism and the patriarchyHow our experiences are erased when we fail to speak upStrategies for freeing yourself from fears about what others will think when you speak upLINKSMaggie Frank-Hsu on the web@maggiefrankhsu on InstagramShare the Eff Perfect love with a fellow perfectionist, procrastinator, or people pleaser!And because we’re in this together, be sure to take the Eff Perfect Pledge.And follow us on Instagram @effperfect!Shop the lookbook

Despite the fact that there are so many women in business who give their all to thrive, they still face challenges unique to their identity. There are numerous expectations placed upon women in business that they must overcome, but with a little help, they have shown time and time again that they’re perfectly capable. Amber Hawley is joined by Maggie Frank-Hsu, a writing coach who helps entrepreneurs who want to go from invisible to high-profile. Amber and Maggie discuss some of the challenges and expectations that women in business have to overcome. Let Amber and Maggie’s conversation inspire you to continue breaking barriers, wherever you are and whatever you’re doing. Love the show? Subscribe, rate, review, and share! Here’s How » Join The My Biz Bestie Community today: My Biz Bestie Facebook My Biz Bestie Instagram

Despite the fact that there are so many women in business who give their all to thrive, they still face challenges unique to their identity. There are numerous expectations placed upon women in business that they must overcome, but with a little help, they have shown time and time again that they’re perfectly capable. Amber […]

Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.comwww.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Have you ever felt tired of talking and talking and promoting that thing you’re really good at… because the thing you’re really passionate about is on the tip of your tongue but you’re too afraid to voice it aloud? Or better yet, have you ever censored yourself from posting something or piping up in a conversation because you discarded your thoughts as important enough? This is something that dawned on me a few months back at a conference. There aren’t enough loud, proud, female entrepreneurs that are sharing their voice with the world.  That’s why I had to bring Maggie Frank-Hsu back to the podcast for another interview. Maggie is a copywriter and writing coach for entrepreneurs. We had a deep discussion on finding your voice and latching on to your big idea. We get into what Maggie does to help clients find their big idea. She talks about overcoming the wrestling match of what you should do and what you actually want to do. Maggie and I talk about how finding her own voice has impacted her. She also shares her experience of writing her book, Be About Something, which will be releasing in June of this year.    We talk about: What Maggie’s done in her career as a copywriter and writing coach How she’s found her own voice in her business Why it became important for Maggie to pivot to this in her business Her belief about finding your voice and your big idea The wrestling match between what you should do and what you want to do Her advice on how to start finding your voice How she’s overcome imposter syndrome and her inner mean girl Giving power to the feelings that you have How finding her voice has impacted her personally and professionally Maggie’s book process and what it’s going to be about   About Maggie Frank-Hsu: I’m Maggie Frank-Hsu, an email strategist and copywriter who works with moms who are entrepreneurs. I’ve spent my career helping my employers and my clients seize the attention of their audiences and move them to action via the written word. I’ve always been a writer, and I received my Master’s degree from Columbia School of Journalism and worked for national magazines like Gourmet, Martha Stewart and ESPN the Magazine. Then I spent the next 10 years building online audiences that grew to over a million visitors a month.  I combine those two sides of my expertise—writing and strategy—to help business owners turn their subscribers into people who love to get marketing emails.   Connect with Maggie: Website | Instagram | Facebook | LinkedIn   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Marketing strategist and copywriter Maggie Frank-Hsu joins us to discuss her eating-disorder experience and recovery, how pregnancy and parenthood changed her relationship with food and her body, how contradicting societal ideals oppress women and femmes, working at a food magazine while struggling with disordered eating, giving yourself permission to live in your truth, and so much more. Plus, Christy answers a listener question about how to reconcile the idea of having “thin privilege” when you’ve been criticized about your weight by an abusive parent. Maggie is an email marketing strategist and copywriter who works with moms who are online entrepreneurs. She specializes in helping moms reclaim their identities separate from their children. Clients hire her when they want to increase their revenue from selling online courses and programs, and step away from having to charge by the hour for their services. Maggie has spent her entire career seizing audiences' attention and moving them to action via the written word. She received her masters from the Columbia School of Journalism and worked in magazines in New York before transitioning to online marketing. She lives in San Diego with her husband, her two young sons, and her cantankerous Brussels griffon, Toby. Find her online at MaggieFrankHsu.com. Christy's new book, Anti-Diet, is available wherever you get your books! Order online at christyharrison.com/book, or at local bookstores across North America, the UK, Australia, and New Zealand. Grab Christy's free guide, 7 simple strategies for finding peace and freedom with food, to get started on the anti-diet path. If you're ready to break free from diet culture once and for all, come check out Christy's Intuitive Eating Fundamentals online course. Ask your own question about intuitive eating, Health at Every Size, or eating disorder recovery at christyharrison.com/questions. For full show notes and a transcript of this episode, go to christyharrison.com/foodpsych.

Maggie Frank-Hsu has spent the past 15 years helping businesses capture their audience’s attention and move them to action via the written word. She received her Master’s degree from Columbia School of Journalism and worked for national magazines like Gourmet, Martha Stewart and ESPN the Magazine. She then spent the next 10 years working on audience-building for websites that grow to over a million visitors a month, learning how to measure and reproduce strategies to help those sites succeed.She combines those two sides of her expertise—copywriting and strategy—to run MFH Consulting, where she teaches women how to use their emails to turn their subscribers into fans who love to get marketing emails! Because those emails anticipate what they need, what they’re interested in, and what they have questions about. This transforms the relationship between clients and subscribers, and translates to increased revenue.Continue the conversation with Maggie at: http://www.maggiefrankhsu.com/About your Host:Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".Find out what they already know: www.reneehribar.co/getclientsnow See acast.com/privacy for privacy and opt-out information.

Are you struggling to get happy, engaged subscribers onto your email list? Maggie Frank-Hsu has the perfect solution — an email mini course! Learn how to keep your brand new subscribers engaged, excited to open your next email, and encouraged to learn even more from you because of the quick win you’ve given them. For full show notes, go to brilliantbusinessmoms.com/episode196.

Email marketing is one of the single most powerful tools that entrepreneurs can use to increase their income and improve their relationship with an audience. And a crucial piece of making your email marketing affective means building an engaged list. This can be especially true for all of those small-but-mighty businesses out there that don’t have massive lists, but have email lists that are smaller and, hopefully, more engaged. Today’s guest, Maggie Frank-Hsu, is an expert on email marketing and how you can use an engaged list to sell more with less effort. Maggie helps moms who are entrepreneurs do more with their businesses by using email marketing strategy. She focuses on helping moms feel empowered, re-establish their identity after having kids, and embrace their ambitions for their growing businesses. She’s also a big proponent of re-purposing content and showing up in a consistent way for your audience so you can not only build a stronger relationship with them, but improve your selling and guarantee a minimum income, too. Maggie and I had such a fun conversation. We start off talking about how and why she’s combined her niches working with entrepreneurial moms and her passion for email marketing. She also shares her strategy (and a couple secrets!) for writing emails that help you make money. And we dive into how to improve conversions from your list, how to engage with subscribers who haven’t purchased from you yet, and why you may want to start keeping track of who on your list is interested in what.  

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients!     In this podcast episode, we share:  Maggie’s journey into the world of email marketing  How Maggie uses social media to build relationships with clients Why Maggie only uses DMs to develop connections vs. sales pitches  Maggie’s posting strategy and the types of content she shares  The importance of understanding your audience to build relationships Maggie’s advice for creating stories based on your brand and personality  How Maggie handles privacy issues and what she shares about her kids    How social media and email marketing work together for lead generations How Maggie helps clients leverage email marketing         Memorable Quotes:  “My content strategy is ‘I have to tell people about this! They’re going to love it!’”  “Document. Don’t create.”  “Simple works. I’m a huge advocate of doing what you can and spending time where it makes sense.”  “I wish more people would have more conversations and post less. The power is in conversations.” “I want to be knowable but not vulnerable.” “Social media is the beginning of the relationship and email marketing takes it a step further.”    About Maggie Frank-Hsu I'm passionate about helping moms who are business owners rediscover their identities separate from their children. My clients hire me when they are ready to give themselves permission to create a revenue stream in their business that is not a straight "dollars-for-hours" trade. I have spent my entire career working to seize audience’s attention and move them to action via the written word.I went to the Columbia School of Journalism and worked for a few glossy magazines in New York before transitioning to marketing. I founded my business in Oct. 2015. Connect with Maggie: https://instagram.com/maggiefrankhsu https://facebook.com/maggieblogstoriches https://twitter.com/maggie_FH https://linkedin.com/in/margaretmaggiefrank/ http://www.Maggiefrankhsu.com Email Marketing Sweet Spot: http://www.maggiefrankhsu.com/email-marketing-for-beginnersz Links Mentioned:  https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Feminism has a rocky reputation these days. There’s so much political drama attached to the word, that it’s lost some of its power among the women who need to embrace it the most. But oh, goodness does this need to be talked about more. By you. By me. By women unsure of what the word means. By women who will live and die by the label. Hard conversations make the world a better place. This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. Today’s guest is Maggie Frank-Hsu, an email strategist and copywriter who works with moms who are entrepreneurs to nail their email marketing. In today’s conversation, we talk about some topics that I don’t think are discussed enough -- entrepreneurship, motherhood, and feminism. We also chat about how email marketing cultivates relationships with your customers and Maggie shares some of her tips for your email marketing. We talk about: What feminism means to Maggie and why it’s such a big part of her brand The way motherhood impacted her view on feminism Why she decided to reclaim the label of feminism How entrepreneurship, feminism, and motherhood intersect in her brand How she landed on email marketing The mom guilt she has experienced in motherhood Teaching boys to respect and empower women How email cultivates relationships Maggie’s practical tips for email marketing   Connect with Maggie: Website | Instagram | Facebook | Linkedin About Maggie:   I’m Maggie Frank-Hsu, an email strategist and copywriter who works with moms who are entrepreneurs. I’ve spent my career helping my employers and my clients seize the attention of their audiences and move them to action via the written word. I’ve always been a writer, and I received my Master’s degree from Columbia School of Journalism and worked for national magazines like Gourmet, Martha Stewart and ESPN the Magazine. Then I spent the next 10 years building online audiences that grew to over a million visitors a month.   I combine those two sides of my expertise—writing and strategy—to help business owners turn their subscribers into people who love to get marketing emails. Quotes: “There is real discrimination going on.” - Maggie Frank-Hsu   “The combination of discrimination in the workplace and there being no systemized childcare in the United States it’s like a no brainer why most women need to take at least some time off.” - Maggie Frank-Hsu   “I had no idea what I was doing and you can still figure it out even if you have no clue.” - Maggie Frank-Hsu   “We all share in common this passion for being mothers but we also need something else, we need identity separate from that too.” - Maggie Frank-Hsu   “If you love yourself, you want to be tolerant of the fact that you are just two different people at the exact same time.” - Maggie Frank-Hsu   “If you always have believed something, you’re not conscious that you see the world that way.” - Maggie Frank-Hsu   “You have to be really introspective about what your limiting beliefs and what your prejudices are to be able to teach your children differently.” - Mallory Schlabach   “Email is a place where you cultivate relationships.” - Maggie Frank-Hsu   “You need to be a message to a person. You need to be a letter to a person.” - Maggie Frank-Hsu   “Standing out is just being different.” - Maggie Frank-Hsu   Links: Brilliant Business Moms Clean Mama CanDo Kiddo Pink Oatmeal Maggie’s Live Email Sweet Spot Group Program Free Consultation on Your Marketing Strategy About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Communication is key to relationships in both our personal and professional lives. As women we can often be passive when it comes to getting what we want in our corporate work or in our businesses.In this episode, I speak to email marketing expert, Maggie Frank-Hsu about why using email the right way can lead to more sales or more yes' from the right people within your organisation. We also hear about Maggie's career journey and her experience as a mum of 2 boys. There is so much goodness in this conversation, you do not want to miss this. For more info about this episode and Maggie head to the show notes at lightboxcoaching.com/episode56Click to view: show page on Awesound

In this episode, Amber Hurdle talks to online marketing consultant, Maggie Frank-Hsu, to chat about using Facebook ads to drive email signups without breaking the bank. Maggie talks about how to create a Facebook ad with a strong offer, an end goal of acquiring the email addresses of potential customers, and a follow up email strategy to nurture those potential customers.

On today’s show, we’re shaking things up a bit. Rather than grilling a guest with questions, we are the ones in the hot seat! Can we take the heat?! You'll have to listen to find out :) We're chatting with Maggie Frank-Hsu, a content marketing and social media consultant. Maggie and Beth Anne met at Social Media Marketing Day in San Diego, and they bonded over a mutual love for social media along with agreeing that, "hey, this motherhood thing is really hard!" They've been grabbing coffee and chatting all things business ever since.  Since Maggie really knows her stuff when it comes to social media, we decided to be a little bit vulnerable today. We gave Maggie complete reign to tear us apart when it comes to our Facebook strategy. "Throw us the book!" we told Maggie, and she kindly obliged. (In all honesty, Maggie is super sweet! We knew we were in good hands!) On The Podcast 02:00 - Facebook Growth to Over 200K03:24 - Without a Goal, What's the Point?05:10 - More Than A Like07:34 - 3 Questions to Ask for Perfect Posts11:40 - Avoid That Tempting Cute Kitten!14:57 - One and Done!17:58 - A Brilliant Visual for the Perfect Post!22:55 - How to Create an Insane Amount of Content in a Tiny Amount of Time25:05 - Our Secret Weapon29:50 - An Important Reminder about Facebook Ads31:35 - Put Yourself in  Their Shoes34:12 - How Often Should you Post?41:11 - How to Ride a Trend while Maintaining your Brand Press Play on the Podcast Player Below to Learn Brilliant Facebook Strategy from Maggie! Facebook Growth to Over 200K Maggie lives in San Diego with her husband and 15-month-old son. Originally from the East Coast, she has spent the better part of her professional career working in NYC and Charlotte, North Carolina. Trained as a journalist, Maggie took a job at a startup and eventually found herself working in marketing. Maggie took the position of Social Media Manager with a nonprofit called Understood.org. There, she was heavily involved in strategy building leading up to the organization's launch. During her time in that role she was able to garner wide visibility for that group’s Facebook page and grow it to over 200,000 engaged fans. Maggie now works as an independent consultant for small business owners - helping them connect with their ideal customers and reach their goals when it comes to social media. Without a Goal, What's the Point? While this episode focuses exclusively on our Brilliant Business Moms Facebook page, much of what Maggie will discuss can apply to many different social media channels. (Just bear in mind the unique nuances of each as you implement these tips yourself.) Before we dig in, Maggie wants us to remember that there's a clear distinction between what we do on social media with our personal accounts and how we use it for business. Often, new business owners forget this or get confused. But there are clear differences that we should keep in mind. Personal Use of Social Media Is about maintaining a certain persona We're presenting a certain version of ourselves to the world. We collect and curate any and all content that we deem interesting enough to share. Business Use of Social Media Social media use should be directly tied to business goals Social media use is about revenue generation We generate revenue with social media by first getting more potential customers interested in our product or service. We should have specific measurable goals such as clicks through to our website or email subscriber growth. More Than A Like Currently, our Brilliant Business Moms Facebook page has 4500 likes. (Yay! Thank you for being awesome fans!) Likes are often the first metric people look to when determining the success of a Facebook page. But Maggie says number of likes don’t actually tell much of the story. Some people may ‘like’ your page once, but promptly forget about you. And with Facebook’s algorithm, we know that the vast majority of your fans won’t see your content. Others may like your page, but never engage with your content. That’s why Maggie says engagement metrics are far more telling. To encourage those of us with smaller numbers, a page with not many ‘likes’ could still have tons of engagement! 3 Questions to Ask for Perfect Posts A great strength of the BBM Facebook page is that it isn’t salesy. If you’re only using Facebook to push product, you may want to rethink your strategy. Imagine how those sales-heavy type posts are perceived by your audience. People are usually scrolling through their newsfeed in quick bursts of time, like waiting in line at Starbucks. Under these conditions, users are looking for content that catches their eye quickly and will pique their interest to read later. They don’t want a virtual megaphone in their face. Your purpose behind sharing content on Facebook shouldn’t simply be to “get people to see your page.” Instead, craft every post you share on Facebook with a specific end goal in mind. Maggie shares tips for developing the type of posts your audience will like: Ask your customers what types of posts they enjoy. What pages do your customers follow? What do they like about those pages? What are some interests from your ideal client? Avoid That Tempting Cute Kitten! It is tempting to post content solely to get a response from your audience. (Gosh, we love those likes and comments!) But while posts should resonate with your audience, they must be related to your business too. It's difficult to draw in your ideal customer if your posts are all over the place. Pictures of cute kittens are often popular on personal newsfeeds, but that doesn’t mean you should necessarily share a photo of your cat Whiskers on your business page. One unique way to bridge this gap is to try out interactive Facebook posts on your business page. Maggie liked this post Sarah shared recently. This post drew in our audience and created a space for conversation and connection. Because our brand is partially driven by personality (we want our audience to get to know each other) this post did really well. The bottom line is to be organic with personal-type posts and not abuse them for the sake of a like. One and Done! Most business owners simply want to run their businesses, not engage in social media marketing. Brilliant Business Moms is a unique hybrid because part of our business is sharing social media marketing tips! However, as more solopreneurs enter the marketplace, social media marketing is going to have to be a part of their business model. If you’re intimidated about carving out time for Facebook in your packed schedule, Maggie suggests creating a posting calendar and scheduling out posts. You can do this in one block of time using services like Buffer and Tailwind, or simply using Facebook Pages’ built-in scheduler. The key is to be consistent, and following a calendar is a great way to ensure consistency! I just love how strategic and thoughtful Maggie is with social media. Be sure to grab her Guide - 3 Tips for Using Social Media to Find Customers. A Brilliant Visual for the Perfect Post! Maggie created a Venn diagram visual to help business owners identify the type of Facebook posts (really, any content!) they should be creating. Circle A includes ‘Problems Your Ideal Client is Googling’ and Circle B includes ‘What You Feel Like You Could Write About Forever’. In our case, Circle A would be topics we often see in our Facebook group: How to balance staying home with kids and getting work done. How to grow a business with limited time. Circle B would be topics like: How to use social media to build your business. The ins and outs of small business taxes. What’s the intersection of these two? Our favorite mamaprenuers are interested in getting the most out of their time, and we’re interested in helping them build their business! That means we should be writing content like: How to use Pinterest in the most time saving way to build your business. Organizing your business finances in 5 minutes a day Maggie noticed the recent share of our Tailwind affiliate link on Facebook as a teachable moment. Rather than simply sharing the link, as we did, Maggie suggested we could have written a blog post entitled ‘How Tailwind Saves You Time And Gets You More Customers’. That title would have been highly specific about the benefits of Tailwind to our audience, and probably would have gotten that Facebook post more engagement. How to Create an Insane Amount of Content in a Tiny Amount of Time The great thing about Circle B ‘What You Feel Like You Could Write About Forever’ is that it will be very easy for you to create a lot of content in a concentrated amount of time. Plan For Creating an Insane Amount of Content in a Tiny Amount of Time: Think of as many blog or video titles as you can. (Maggie says shoot for 30.) Choose about 10 or so and schedule out when you want to publish that content. (You could use the Editorial Calendar in our Brilliant Business Planner!) Write an outline for each of the 10 topics. When you have a free afternoon, start typing! If video is more your speed, it only takes a moment to pick a place with good light in your house and set up your smart phone camera. Once your content is ready to go, prep and schedule the posts to go live according to your calendar. Pat yourself on the back, way to go mama! Our Secret Weapon Thanks to this podcast, we already have weekly content creation built into our schedule. How would content sharing look if we were to apply Maggie’s strategies? Maggie mentioned this Facebook post from December 29th sharing our interview with Danielle Arran. This particular post was a straightforward share of our content. Nothing super complex. What if we were to use Maggie’s Venn diagram? How would that look? Actually, in a January 6th post we unknowingly did what Maggie described! Same principle, we shared this blog post from our Blab with Crystal Paine, but with a twist. Victoria asked a question that fell into Circle A, “As a working mom, did you ever struggle with feeling less-than professional?” And we, through Crystal, were able to provide the answer. And, as it turns out, we did see much more interaction from that post ‘How To Balance A Business & A Baby...Without Going Insane!’ If we were to repeat this process every time we shared a podcast episode, we would not only likely have more fun creating content, but we would probably see more engagement. So, how could we rephrase Danielle Arran’s episode? Like this: “You Asked How To Grow Your Email List, and Danielle Arran Has The Answer!” Maggie’s advice is that there is power in explicitly stating a problem and how you intend to solve it. Another great tip Maggie had is to pull quotes from our podcast conversation to create even more posts and shareable graphics. Great idea! We need to get on that one... An Important Reminder About Facebook Ads These strategies sound great, right? While the tips Maggie shared are excellent best practices to optimize your Facebook page, they aren’t the end of the story. Facebook isn’t really free. The social media network clearly favors those who are willing to invest in advertising. But, for a paid ad to be successful, Maggie still reminds us that you should clearly know what you want to get out of your post. If we were to write a blog post about Tailwind saving time, as Maggie suggested, we could put money into advertising with specific target goals. Maybe we want to target previous visitors to our site or women ages 25-35 with children. Facebook ads can be great, but only if you have a very specific business goal in mind. Put Yourself in Their Shoes Maggie brought up a great point when it comes to sharing on Facebook. As a business, we often share while we're on our business page. We're seeing all of our past posts, and clearly, we intimately familiar with what Brilliant Business Moms is all about. But that's not how a Fan of our page sees things. We have to put ourselves in the shoes of the woman holding her phone, waiting in line at Starbucks. (Venti half-caff caramel macchiato, please!) If a fan likes your page months ago, but has never interacted with you, chances are they don’t remember the details about your brand. For that reason, Facebook posts should be self-contained. You want each post to carry a bit of your personality, to be distinctively marked by who you are. Profile and cover photos should clearly include your product or service. Since you don’t have control over who is seeing your posts, you have to pretend as if it’s everyone’s first time being acquainted with your brand. How Often Should you Post? For a business our size, we wanted to know how often we should be posting to our Facebook page. Once a day? Twice a day? Maggie surprised us a bit and doesn’t buy any advice that says you should post a specific number of times a day. She figures that we actually don’t know a whole lot about Edgerank, Facebook’s algorithm that determines who sees what content and when. If we were to be posting multiple times a day, even our most loyal fans may not even notice. (Maggie cited this article from Slate.com by technology writer Will Oremus.) Maggie suggests simply experimenting to find the perfect posting schedule for your business. Try out a souped up posting schedule for a few weeks, then evaluate: Is that posting high frequency worth the effort? Are you seeing measurable results? (More or less interactions?) You have to decide if the increased time is worth it. Ultimately, consistency is key. If you’re just getting the hang of Facebook, choose a posting frequency that you can certainly manage and go from there. How to Jump on a Trend while Maintaining Your Brand Maggie used the example from her Understood.org days. Back when the Black vs. Blue Dress controversy went viral, the editorial team at Understood.org wrote a blog post about percecptions of people with learning and attention issues tangentially related to the viral phenomonen. In the Facebook post sharing that blog, Maggie made sure that the post presented Understood.org’s vision and purpose. That particular post did very well because it caught onto an idea, albeit a momentary one, its audience was interested in (the Blue/Black dress) and intersected it with the core vision of Understood.org. Maggie recommends using and referencing hot trends, but only you can tie it back to the core of your business. Don't forget to grab Maggie's Guide: 3 Tips for Using Social Media to Find Customers Stay in Touch with Maggie! Site: MaggieFrankHsu.com Pinterest: Maggie Frank-HsuTwitter: Maggie_FHLinkedIn: margaretmaggiefrank