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SONY HAS SINCE TAKEN AWAY THE DECISION TO REQUIRE A SIGN FOR HELLDIVERS 2 ON PC. Barry finishes Stellar Blade and the crew expands on what we thought about it. Barry watches Knuckles on Paramount. Craig watches Love Lies Bleeding, Fallout, and Turtles all the Way Down. Have A Good Week Everyone
On this week's episode, we delve into our MuggleMailbag for the first time in 2023! Coming off our recent review episode of Hogwarts Legacy, listeners share their thoughts and discoveries about the game. And we properly wrap up our Chamber of Secrets Chapter By Chapter series by choosing ONE 7-Word Summary to redo, based on patron feedback. Join Andrew, Eric and Micah as they get caught up on their inbox this week! First, our vintage segment "What's Buggin' Micah?" makes its triumphant return to the show. MuggleMail starts with Hogwarts Legacy feedback. On PC, there's a mod to mute the Floo Lady. Eric learns the composer of his first ever PlayStation game also scored Hogwarts Legacy. Is there an Easy Mode in Hogwarts Legacy? And which common room would the hosts party in? Chamber of Secrets comes to a close with MuggleMail feedback. Did the Weasleys go to Egypt TWICE in one year? More name origins for Gilderoy Lockhart One listener's thoughts on criminal justice in the Wizarding world. There's more to Hermione's 2nd Year class signup sheet than we realize. Did Tom Riddle spend more time making the diary so it could be more than just a Horcrux? Was Dumbledore REALLY absent from COS? Did Hagrid ever find out who really opened the Chamber? We choose a 7 Word Summary to redo, vroom vroom. Chicken Soup for the MuggleCast Soul features an OG listener who now listens with her 8-year-old son. Quizzitch: How long did Harry go without hearing from his friends until his thirteenth birthday? Submit your answer on the MuggleCast web site. Next week: We begin our Chapter By Chapter reread of Prisoner of Azkaban! This week's episode is brought to you by BetterHelp, Indeed, and MeUndies! Get 10% off your first month of BetterHelp at BetterHelp.com/MuggleCast. Visit Indeed.com/MuggleCast to start hiring now! For 20% off your first MeUndies order and free US shipping, visit MeUndies.com/MuggleCast And don't forget! There's much more MuggleCast waiting for you on Patreon, including Bonus MuggleCast segments. Become a patron of ours today at Patreon dot com slash mugglecast. As always, we appreciate your support of the show!
God of War is the latest PlayStation exclusive to make its way to PC. The game will release January 14th 2022. The announcement comes as Sony confirms that 19.5 million copies of the game has sold on PS4. On PC, the game will feature 4K resolution and unlocked framerates. The PC version will also include a wide range of graphical presets and options. It'll also include higher resolution shadows and improved screen space reflections using GTAO and SSDO.See omnystudio.com/listener for privacy information.
The show where the Ice Cream Team go through all the geeky "need to know" video game news from around the globe every weekday from 10am UK Time, live over on Twitch.tv/IceCreamUploads. Title: In-game images of Arkane Austin's co-op vampire game Redfall have leaked online Website: VG24/7 Author: Stephany Nunneley https://www.vg247.com/in-game-images-of-arkane-austins-co-op-vampire-game-redfall-have-leaked-online Title: Gears 6, Halo 5 On PC, And Fable Reboot Listed In NVIDIA Geforce Now Database Leak Website: The Gamer Author: ANDREA SHEARON https://www.thegamer.com/gears-6-halo-5-pc-xbox-nvidia-geforce-now-leak/ Title: Wolverine game will be mature-rated and not as short as Miles Morales says creative director Website: Metro Author: Michael Beckwith https://metro.co.uk/2021/09/13/wolverine-game-will-be-mature-rated-and-not-as-short-as-miles-morales-15248813/ Title: Twitch Streamers Are Leaving Because It's Not Paying As Much As It Used To Website: The Gamer Author: VASPAAN DASTOOR https://www.thegamer.com/streamers-leaving-twitch-contracts-drlupo-timthetatman-/ Join the conversation via all our Social Media Platforms or via the live chat! Twitter - https://www.twitter.com/icecreamuploads Instagram - https://www.instagram.com/icecreamuploads Facebook - https://www.facebook.com/icecreamuploads Website - http://www.icecreamuploads.com Discord - https://discord.com/invite/Fckwtub Like the content? Support us by buying our merch!
Join Steven Weber every weekday as he brings you the biggest stories in video games in 10 minutes or less. Today's top stories are: https://www.ign.com/articles/fortnite-is-getting-martin-luther-king-mode (Fortnite's MLK Inspired Event) https://www.polygon.com/22621751/overwatch-mccree-renamed-jesse-mcree-blizzard (Blizzard Renamed McCree) https://www.ign.com/articles/starfield-locations-revealed-bethesda-xbox (Starfield's New Videos) https://www.polygon.com/22643229/skate-4-pc-version-confirmed (Skate 4 On PC) https://www.theverge.com/2021/8/26/22642946/netflix-mobile-games-in-app-android-users-poland-stranger-things-1984-3 (Netflix's Gaming Test ) https://www.ign.com/articles/gearbox-montreal-studio-borderlands-new-game-ip (Gearbox Montreal) Twitter Podcast:https://twitter.com/GlitchPoint ( @glitchpoint) Personal:http://twitter.com/nerdguysteve ( @nerdguysteve) https://my.captivate.fm/www.glitch-point.com (www.glitch-point.com)
"Horizon: Forbidden West" is the highly anticipated sequel to one of Sony's most important PlayStation 4 exclusives, and after months of silence, the recent Sony State of Play gave us a meaty look at one of most exciting upcoming games for the PS4/PS5! Listen to Alejandro and Paul discuss the gameplay shown, as well as discuss other big things happening in the lead up to E3 2021 (A NEW NINTENDO SWITCH? MICROSOFT/BETHESDA E3 CONFERENCE DATE? SONIC's 30TH ANNIVERSARY? UNCHARTED 4 ON PC??). All this and more, in a new episode of The X Button! Intro Music By: Song: Ivan Shpilevsky - The Time (No Copyright Music) Music provided by Tunetank. Free Download: https://bit.ly/3e3sxiw Video Link: https://youtu.be/zeXd4dFB5cw Art by: Zachity Jones AKA Pathological Loser Follow Alejandro: Twitter: A_droSegovia Twitch: twitch.tv/theslayergiant Follow Paul: Twitter: DorkofArt Twitch: twitch.tv/angelsword21 Video versions of "The X Button" available at: https://www.youtube.com/channel/UC1SCZ6GB0fKIUsUMi38QEBQ "In life, sometimes we need an escape from reality. Through XCape Media, we look to be a destination to be a small, fun escape to come together and have fun with the happenings of the videogame industry and beyond. Podcasts, video reviews and much more! Everyone's welcome! Join in!" --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This week’s episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast More Star Wars, Video Games, and Home Automation chatter with Katie Dudas, John Chichilla and Mike Sorg straight from Pittsburgh! Super Mario 64 On PC Looks Like An Entirely Different Game Star Wars Droids postal stamps Wemo Stage Scene Controller review: Almost a HomeKit home run Last Gameboard you’ll ever need : Perfect for Top Rope Table Top Final Eevee Evolution coming to Pokemon Go A special thanks to the person who combined the Apple TV remote and an AirTag Moment for AirTags Uber & Lyft offering free rides to vaccinations deal with White House AirTags vs Tiles. What do you pick? Amazon and Apple Built Vast Wireless Networks Using Your Devices. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook and Youtube! https://youtu.be/gWq7w9b1uJk
This week’s episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast More Star Wars, Video Games, and Home Automation chatter with Katie Dudas, John Chichilla and Mike Sorg straight from Pittsburgh! Super Mario 64 On PC Looks Like An Entirely Different Game Star Wars Droids postal stamps Wemo Stage Scene Controller review: Almost a HomeKit home run Last Gameboard you’ll ever need : Perfect for Top Rope Table Top Final Eevee Evolution coming to Pokemon Go A special thanks to the person who combined the Apple TV remote and an AirTag Moment for AirTags Uber & Lyft offering free rides to vaccinations deal with White House AirTags vs Tiles. What do you pick? Amazon and Apple Built Vast Wireless Networks Using Your Devices. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook and Youtube! https://youtu.be/gWq7w9b1uJk
PSP Episode 175 Timestamps (Sorry For Being Late With This One!) Pre-Show Talks 00:00 Intros 2:06 PS5 Final Impressions 6:11 Miles Morales Discussions 11:35 More PS5 Discussion 17:02 Demon Souls Remake Discussions 24:59 PS5 Text Censorship 41:44 Last PS5 Discussions Segment + Kofi Caught Losing A Bet 45:26 Captain Alex Pirating Cyberpunk 2077 49:20 The Game Awards Nominees Discussions & Voting 55:20 What Deserves Game Of The Awards 1:36:16 Superchat Break 1:48:40 PS5 Controller Support On Steam 1:55:39 Nioh 2 On PC & Nioh Collection On PS5 1:56:40 Capcom Release Schedule Leak 1:57:25 Next-Gen Console Sales In Japan 1:58:33 Assassin's Creed Valhalla Runs Better On PS5 2:01:00 Outros 2:03:41
Show Resources: Install event tracking tutorial on YouTube How to set up event tracking in Google Tag Manager walkthrough. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: LinkedIn Ads conversion tracking is confusing and technical, and hungry and delicious. I must be recording this around dinnertime. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. Conversion tracking is something that I get a lot of questions on. How do you set it up? How do you troubleshoot it if it's not working? How do you track separate conversion events through the funnel? So the whole episode is all about that. We'll cover the basics and we'll go super geeky deep because I'm sorry, I just can't do it any other way. In personal news, I'm on vacation this week. So this is obviously recorded before then, we're headed to Southern California. And I have to say COVID vacations aren't very much fun. My wife and kiddos absolutely love the beach. But my poor ginger skin doesn't. So wish me luck, and sunscreen. I wanted to highlight a review from Abby Kelsey, who's a social media and branding strategist. She says, "Hands down the best podcast for LinkedIn Ads. After listening to just a few episodes, I was able to optimize the campaign, reducing the cost per click from $14 to $15 down to $4 to $5. AJ is great at simplifying strategy. I look forward to every new episode." Abby, thanks so much, I'm so glad that our advice was able to help you get your CPCs down that much. Because as you know, when you reduce your costs down to a third of where they were, then your ROI can be three times as much. So great job to you and actually taking the advice and making changes in your account. And you, yes, you! I want to feature you as well. So go and leave a rating on whichever podcast app that you like or prefer that or that you know, has ratings. And I'll love to shout you out and share your experience with the general listeners public here. All right, with that being said, let's hit it. 2:02 Conversion Tracking I remember sitting down with the VP over LinkedIn Marketing Solutions back in 2014. I remember this conversation very well. He asked near the end of our discussion, if I had a magic wand and I could wave it and change any feature or add any feature to LinkedIn ads, what would it be? And I told him conversion tracking. He sat back and folded his arms defensively and asked, "Okay, why do you think advertisers would want that?" From his reaction, you could totally tell that he and the product team at that time had already discussed conversion tracking many times. And they had already come to the conclusion that it was a feature that they didn't need. I explained that all the popular ad platforms had conversion tracking. That it really was table stakes as a feature at this point. And I also knew of affiliate marketers who worked out of their moms basements that had built their own tracking tag. So it really couldn't be that hard. He explained that according to LinkedIn, the most sophisticated advertisers had already devised systems for tracking conversions, and the less sophisticated ones weren't even asking for it. I agreed that we'd already implemented our own workarounds. But that having conversions in the platform would allow us to pivot faster rather than just exporting add data to excel and marrying it up to conversion data later on. It's not a horribly long process, but it did take time. And it wasn't nearly as immediate as if we had conversions just right within the platform. And to LinkedIn, of course, when advertisers can pivot faster, it means finding success quicker, which leads to larger investments in ad budget. So it made a lot of sense to me. Now, I must have been incredibly convincing to him, because LinkedIn, of course did implement conversion tracking a short three years later. But the principle stands, the more visibility you have into what works all the way down the funnel, the faster and with more confidence you're going to move. Having conversion tracking directly within campaign manager means that you can monitor whether a new offer is converting within hours of launching the ads. It really adds confidence that you're spending your precious dollars, where they're being best used. Most of us experienced marketers have probably felt the searing pain in your stomach when you launched everything perfectly. And then realize hours later that there was some crucial piece that you left out and either wasted a bunch of money, or made you look like a moron to your boss. Heaven knows I have. Conversion tracking allows us to keep tabs on an account and have the confidence that you're not wasting money or going to look like a moron to your boss or client. 4:32 How Does Conversion Tracking Work? So how does conversion tracking technology work? Well, it really is a simple technology. The way it works is that you tell the ad platform a web page that the only way that someone could get to it is if they filled out a form or converted. Oftentimes, we call this page a thank you page or a success page. There's no link to it from the website. There's no other way to get there. It's what we call an orphaned page. And then you make it so as soon as someone submits the form, it redirects them to that thank you page. Then when the ad platform sees that one of the people that referred hit that page, it knows that someone filled out a form and gets to call it a conversion. So how does LinkedIn know what the members doing when they're not on LinkedIn anymore? The answer is the insight tag. This is a piece of JavaScript code that you put on all the pages of your website. It's really similar to Google Analytics code. And it's going to track all the basic activities of a visitor, and it radios them back to LinkedIn, like a second set of eyes for LinkedIn to see what happens to their traffic after it leaves. It also places a cookie in the visitors browser to identify them. And consequently, this is also why LinkedIn doesn't report a conversion, when you click on the ad preview to convert, LinkedIn knows that this ad wasn't actually served to you because your browser doesn't have the cookie. So it knows it's not really game time yet, and doesn't need to report that conversion. And then it gets really simple. LinkedIn knows from the cookie who the visitor is, and which ad they clicked on, or even saw, which we'll talk about later. And then they made it to the thank you page. Easy peasy, jot one down in the conversions column. So of course, you're going to need the insight tag installed. 6:14 Set It Up Here's a quick rundown of how to set it up. Inside of campaign manager, you go to account assets, and then click insight tag. I won't belabor you with all the instructions, just follow whatever instructions you see on the screen to get access to your tag. And then once you havenit, you want to install it by having your web developer or if you're geeky like that, it can be you. Go and paste that JavaScript into the head section of the HTML on every page of your website. For the uninitiated, you can paste it into each page manually, but that's obviously a huge pain, especially depending on how many pages you have. The better option is to place it in your website's global template, which is just one piece of code that loads on every page of the website. If you can do that, it's a one and done. But then the even better way to do this is through a Tag Manager like Google Tag Manager, which is free. This way you put the JavaScript code for Tag Manager on the website once or have the web developer do it. And then you've got this interface where you as a marketer can log in anytime you want. And you can paste all of your tracking tags whenever you want, then they're going to magically populate across the whole website. So you can throw your LinkedIn insight tag, and your Google Analytics tag, and your Google ads, and Facebook ads, and Twitter tags, everything you want, you can change in and out. Once the tags installed, it starts sending signals to LinkedIn. And that's whenever a LinkedIn member loads a page of your website, the JavaScript fires, and it radios that information back to LinkedIn. And then back in campaign manager, LinkedIn will show you your domain name with a green light showing that it's actively receiving signals. If it's still showing a red light next to your insight tag domain name, then there's probably something wrong with the way that the tag was implemented. So check on that. Once the tags installed on your website, then you go into campaign manager and set up your conversion. This is that part where you define to LinkedIn, which web page when someone lands on, it means that they converted. So you go to account assets, then conversions, and then click create a conversion. Name something descriptive of the conversion like contact form lead or content download. And then in section one with the settings, just take all the defaults for now. Section two, select all the campaigns that you would want to actually be tied to this conversion event. And I say pick them all, why not. And then section three is the most important part. This is where you tell LinkedIn which page or pages to count as a conversion. And there are three different ways that you can define what this page looks like. There's equals, starts with, and my personal favorite, contains. So with equals, you can say, hey, here is the exact single URL that anytime someone lands on this, nothing extra after it or before, it's just this URL, then you know they converted. Starts with would be if you have the beginning of a URL that does stay the same, but maybe some dynamic parameters at the end can change. And then contains, this is where you get to pick one element of the URL that's common among several pages. And it doesn't matter if the beginning or the end changes. As long as it has this one piece, then you know, it's a conversion. And that's really it create the conversion. And if you set it up correctly, it should be tracking conversions from here on out. Now I know what you're gonna say. You'll say I went to ask my web developer to have our lead form redirected to a thank you page and he laughed at me and then announced to the whole team that I just asked for a thank you page. He asked me if I got stuck in the 90s and if I still code HTML in tables. He even went and slashed my tires in the parking lot and put his lunch leftovers in my garbage can every day, so it would smell. And then he even blatantly refused to help, and told me that I have to find another way because that quote unquote, just won't be possible. Trust me, I feel your pain. We've all been there. Now there is a way around this, which we'll cover here right after the sponsor break. 10:24 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 10:34 If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, and no one outperforms us on getting the lowest cost per lead. We're official LinkedIn partners, and we don't have a sales team, so you'll only deal with LinkedIn AAds experts from day one. Fill out the contact form on any page of bt linkedin.com, to chat about your campaigns. Or heck, send the intention out to the universe. No matter how you get in touch, we'd love to work with you. 11:04 Event Based Alright, let's jump into what to do if you just have no choice, but to have a form on your landing page that when submitted, that URL stays the same in your browser and it just pops up a modal saying thanks. We'll reach out to you shortly. Now if this is the case, it is still possible to track conversions. And the way it works is this, LinkedIn will give you this little snippet of code that you can attach to a button on your page, that as soon as the button is pushed, it executes the JavaScript and sends a conversion right back to LinkedIn. So sounds simple, right? Well, for me, as a non coder, I don't know hardly anything about JavaScript, it really isn't. This isn't just a piece of HTML code that you can paste on into the page, it's JavaScript, and it breaks my poor ginger brand, just thinking about it. If you have Google Tag Manager installed, this is a lot easier. And you don't need to go and start a war with your web developers. in the show notes below. I've linked to a helpful walkthrough video by my friend Joe Martinez of Clix Marketing. That's right, Joe, I just named dropped you. I've also linked to a great written guide by Brandon Green on the B2Linked blog, if you'd rather work with a post that you can follow along to rather than a YouTube video. The way it works is this, when you're creating the conversion, you click the option, use an event specific pixel to track when there is no unique URL, for example, a button click. Then as soon as you create the conversion, it will give you this little snippet of code to attach to the button. If your developer is worth half the lunch, he keeps dumping in your trash can, he'll know exactly what to do with it when you send him the code and point to the button that you wanted to attach to. But remember, you do still need the global Insight tag across your whole website anyway. So this doesn't replace that. The reason why web developers feel so strongly about this is because redirecting to a new page, just to show success is the old way of doing things. And they claim it's not the best user experience. But I'm a fairly technical marketer. And if I can create a thank you page in raw HTML from scratch, but I can't figure out how to set up event tracking without Google Tag Manager, I'll tell you what I would recommend. I can troubleshoot thank you page conversion tracking perfectly, but I'm absolutely useless setting up event tracking, without looping in a web developer. So sure, I'm advocating an old way of doing things that provides a poor user experience. But there is one big benefit of using thank you pages. And that is thank you pages are the most underutilized real estate on the whole internet. Think of this, someone just filled out a form and gave you their contact info, maybe because they wanted to download a piece of your content or join a webinar. They've already identified who they are. And you can use this opportunity to cross sell or upsell them on something. So let's say you're pitching people to join a webinar, because you know, that's what they're willing to do. But what if you had a call to action on your thank you page that said, great, you're signed up for the webinar. By the way, if you haven't already, grab a time on our calendly and we can walk you through something? Sure, not everyone's going to take you up on that. But if anyone does, you just took your lead from a content download to maybe even an MQL or an SQL just like that. So if you're using thank you pages, definitely try to leverage them a little bit more to help get multiple conversions happening. 14:27 How Other Channels Work with Conversion Tracking The way that conversion tracking works on LinkedIn is pretty similar to how other channels are. Facebook conversion tracking is a lot more complex because to set it up, you actually have to modify the base tag on any page where a conversion occurs. At least the last time I did it, the documentation sucked. And so it was really confusing, but it is very cool because it can pass dynamic signals back to Facebook, like for instance, the purchase amount from an ecommerce store. So if you're running Facebook ads for ecommerce rather than than just saying, oh, the average order value is about $30, it will actually pass back the exact amount. So at the end of the day, you can see exactly what your return on adspend was. Google Analytics, goal tracking is similar to LinkedIn, where you put the tag on every page, and then you go into the interface and tell it what counts as a conversion action. It's much more full featured, and a lot more confusing, too. But one really cool feature it has that I really wish we could do on LinkedIn is that when you define a conversion, you can click a button, and it will tell you what the conversion rate of that page would have been in the last seven days, I think it's seven days. So basically, if you're setting up a conversion, that isn't going to work, because you messed something up, you can know right, then without having to launch it, and then watch and see that conversions aren't happening, and then go back and try to fix it. So please, LinkedIn implement this to help us understand when we create a conversion, whether or not it's working immediately. 15:57 Is Conversion Tracking Not Working? Check These Things. So what about if your conversion tracking isn't working properly? Well, here are my steps to actually check and make sure every step of the way and find out what's broken. First, go and make sure that your insight tag is installed on the landing page. If it was pasted right into the HTML, that's really easy. You just go inside your browser, when you're looking at the page. On PC, you just click Ctrl+U that shows you the source. And then Ctrl+F allows you to search on the page. And you can just type in the word LinkedIn and search through. And as soon as you find the actual insight tag, verify that it matches the insight tag that LinkedIn gave you in campaign manager exactly. And I'm telling you, it has to be exact if it's missing a comma or something, it won't work. Now, if the tag was implemented through Tag Manager, this is a little bit harder, because you won't actually see that tag in the HTML. So I use the ghostery plugin in Chrome, because it'll show me what's happening with the JavaScript on the page, which is exactly where Google tag manager or any other tag manager is going to put it. My geeky friends telling me that this is because it's on the event layer in JavaScript, I have no idea what that means. Step two, go and do exactly the same thing on your thank you page, open up the source or ghostery, look to make sure the tag is there. And if your tag is in both places, you're looking good so far. Step three here is go and actually check and make sure that your conversion was set up properly in campaign manager. So you go back to account assets, conversions, and then make sure that the thank you page is entered into the conversion settings in campaign manager. And sometimes just to be sure, I'll stack the conversion triggers, like maybe one line says it starts with B2Linked.com/thank you. And then you can add an or and I can say, or it just contains the word thank you. And then if one of those two wasn't set up properly, maybe the other one will still pick up the conversion. That's like my little conversion insurance policy. Step four here is that just realize that conversions can take like two to four hours to register inside of campaign manager. So give it a little bit of time, if a conversion just occurred, and you're watching it, you don't see it, don't just assume it's broken, wait two to four hours. And unfortunately, there isn't a great way that I found to test conversions in LinkedIn, you really just have to set it up and then watch and campaign manager with high hopes while you wait for conversions to start displaying. So if anyone knows of a way to do this without just sitting around, crossing your fingers and hoping, please let me know, I would love some kind of trick or hack around this. Now, sometimes your conversions you might see are double counting, maybe they're counting more conversions occurring, then you're actually getting leads in the CRM for and this is often because you defined a URL in your conversion and campaign manager that has something in common with another web page. Or maybe there's a sub page that someone can click on from your thank you page that adds into the URL. So every page load after that counts as a conversion. Like, for instance, if we had B2Linked.com/thank you/epic, or something like that loading that epic page would count as a second conversion after they hit the thank you page. 19:19 Some Things to Watch Out For Now some things that you'll want to watch out for. If you're watching your conversions column within campaign manager, be aware that this number is a liar. It counts both post click and view through conversions. So I'll define what these are. Post click conversions actually means that someone clicked on my ad. And then within the clicks window that you set in the settings of your conversion within campaign manager, the default 30 days, they ended up on that thank you page. So they clicked on your ad, and they eventually converted within 30 days. That one makes a lot of sense to me. But then view through conversions are simply when your ad registered an impression on their browser and then they ended up on the thank you page through some other channel, you literally have no idea if the impression even had an influence on their converting, they could have just scrolled right past your post and missed it entirely. So all of our client reporting is done with the post click conversions number, rather than just using the easy conversions. Because I'll tell you, nothing is more embarrassing if you're a highly specialized LinkedIn ads agency than when your account manager reports the client that there were six conversions. And the client says, Oh, I only see four in the CRM. And then you realize that you just read the conversions column. And it added in the view through conversions, or so I've been told. 20:41 Other Cool Uses of the LinkedIn Insight Tag Conversion tracking isn't the only thing that you'll want to use the LinkedIn insight tag for. Once it's on the website, it enables two other cool features. The first is the free web demographics that LinkedIn provides. And it should have been called LinkedIn analytics to pair with Google Analytics and Facebook analytics, because it is a free analytic tool to understand how people are using your website. But once it's installed, you can see a breakdown of the makeup of your website users. And these are from any source, even unpaid. You can see if your website traffic tends to be of a certain seniority, or even which companies tend to be frequenting your website the most. The other great benefit to your insight tag is it enables website retargeting. So now you can set up something like, hey, if someone visited any page of our website, follow them around and remind them to come back and convert. 21:33 Cool Conversion Hacks Now there are a couple of cool little hacks or tricks that I like to use with the conversion tracking here. The first is if you have multiple conversion events, like let's say you have a white paper and a webinar, I don't want to go and create an individual conversion for each one of those. Because that means every single new piece of content that we come out with, we have to go and create a new conversion for. And that's just a lot of work and it's probably something that you're going to forget. And then you'll lose the conversion tracking until you fix it. So instead, I create a convention on all of my assets, that maybe they all have a separate thank you page. But I put something in the URL in common among all thank you pages. And maybe that's just the term thank-you. And so it doesn't matter in the future, how many different assets we run, as long as all the thank you pages have thank-you in the URL. This one conversion event that I set up where I said it contains thank-you, call that a conversion, it's always going to work. So that'll save you some time. Another little hack here is it's kind of hard if you have a funnel, where someone can convert multiple times down your funnel to actually see all the different conversions. Just by default, LinkedIn is going to show you the conversions column. And you can go to break down and break it down by each individual conversion. But I found a way I like even more. In the conversion value. When you're setting it up. You get to tell LinkedIn how much you think each conversion is worth? Well, if I had a two step funnel, something like a webinar, and then that triggers a phone call. What I'll do is, if someone signs up for the webinar, I'm going to say that's worth one cent. And then if someone signs up for the phone call, I'm going to say that's worth $1. And then when you go to your columns, and you look at just all of your performance by conversions, you'll see one column that is your conversion value. And let's say it says something like $3.12 cents, you can look at that intuitively and say, oh, that means 12 people converted on the webinar, and then three of them turned into phone calls to our sales team. So that's a cool little hack that we've found when you have multi step funnels that you want to track quickly and easily. All right, I've got the episode resources coming up for you. So stick around. 24:03 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 24:14 All right down in the show notes links, you'll see the YouTube video about how to install event tracking by Joe Martinez. And then you'll also see the guide the blog post on B2Linked.com that walks you through how to do it if you want a written guide as well. If you're new to LinkedIn Ads, or have a colleague who's getting trained or something like that, definitely check out the course the links down below as well. And that's on LinkedIn Learning. So it's either $25 or free, depending on your subscription to LinkedIn. Also look down at your podcast player right now. Make sure that subscribe button is hit so that you never miss another episode like this. And if you liked it, please do rate and review. And if you do leave a review I'm going to shout you out. And then of course with any suggestions, feedback, or just telling me how you don't like gingers. Email Podcast@B2Linked.com and we'd love to hear from you. With that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.
Apologies if voice audio is a little loud, been having hearing problems lately. - Erroll In this episode, Erroll and Jason discuss their thoughts on Dragon Quest: Your Story, the Animal Crossing Direct, and even answer some listener questions! (it's about time) Podcast Description Every week Erroll Maas and Jason Courtar (and sometimes guests) discuss video games originally developed in Japan and the different aspects that come with the subject including news and other articles. What We've Been Playing Erroll: Bloodstained + Boss Rush, Snack World Jason: Okami HD In From Japan J-List Movie: Dragon Quest: Your Story Next Week: Pokemon: Mewtwo Strikes Back - Evolution Recommended Reading, Watching, and Listening For This Week: Bayonetta and Vanquish Helped Legitimize the Video Game Cult Classic by Lucas White, Siliconera Kemco's Monster Viator Can Be Breezy, Delicious JRPG Comfort Food by Lucas White, Siliconera Tokyo Mirage Sessions is Scratching My Itch for Persona 5 on Switch by Ryan Meitzler, DualShockers I'm Not Sure I Like Snack World But I Keep Playing Anyway By Mike Fahey, Kotaku Daemon x Machina is Everything Anime Mecha Fans Could Wish for On PC by Iyanne Agossa, DualShockers Phantasy Star Online 2 Cements a New Sega Era By Lucas White, Siliconera Captain Tsubasa: Rise of New Champions Gives Story Mode a Unique Touch by Sato, Siliconera If Devil May Cry 3 Hadn't Been a "Huge Success," Its Development Team Would Have All Quit by Matthew Olson, USGamer Story of Seasons Series Character Designer on Making the Characters We Know and Love by Alistair Wong, Siliconera The Dragon Quest Movie's Big Plot Twist Has Messed Me Up by Aaron Greenbaum, Twinfinite Why Aren't We Seeing Movie Adaptations of JRPGs? By Erroll Maas, GameSkinny Animal Crossing New Horizons Direct Host: Erroll Maas @ErrollM on Twitter www.errollmaaswriting.wordpress.com Co-Host: Jason Courtar @Jason_Dar on Twitter Podcast Twitter: @infromjapan Podcast email: infromjapan@gmail.com Parallax Media: www.parallaxmedia.one Copyright Free Music Used: GrillaBeats Kanji Japanese Type Beat: https://www.youtube.com/watch?v=gzyNY... Luigi's Mansion Credits 8 Bit Remix by Bulby: https://www.youtube.com/watch?v=fFKiq... Jubilife City 8 Bit Remix by Bulby: https://www.youtube.com/watch?v=ykkez... Windfall Island 8 Bit Remix by Bulby: https://www.youtube.com/watch?v=LH_hw... K.K. Cruisin 8 Bit Remix by Bulby: https://www.youtube.com/watch?v=5sVR1... Mountain Pass Calm Adventure Game Music by Heatley Bros: https://www.youtube.com/watch?v=lG1Og...
In Today's News.... Halo Master Chief Collection Is Crushing it On PC, & Bioshock is returning… All this And more on today's edition of the Gamer Daily News Podcast. All the biggest gaming news stories delivered in less then 10 min.
Hacked Asics Store: https://www.techspot.com/news/82123-hacked-asics-store-showed-porn-outdoor-screens-nine.html What's Your Wealth Number: https://www.bloomberg.com/news/articles/2019-09-30/everyone-has-a-wealth-number-what-s-yours?cmpid=socialflow-twitter-businessweek Grand Theft Horse 2 On PC: https://www.destructoid.com/after-all-the-leaks-and-ratings-rockstar-announces-red-dead-redemption-2-for-pc-epic-games-store-coming-before-steam-568748.phtml NECA Buys Loot Crate: https://labusinessjournal.com/news/2019/sep/30/collectible-company-neca-acquires-loot-crate/ Follow on Twitch: http://www.twitch.tv/reetin Follow on Twitter: https://www.twitter.com/reetin Buy Stuff From Green Man Gaming: https://t.co/fhL17TWpi4 Subscribe on Youtube: http://www.youtube.com/reetin Follow on Mixer: https://www.mixer.com/reetin Google Play: https://play.google.com/music/m/I6jatgkdbr7mbmgkilzbwbo5li4?t=Reetin_Podcast iTunes: https://itunes.apple.com/us/podcast/reetin-podcast/id991683896?mt=2 Tunein: https://tunein.com/podcasts/Video-Games/Reetin-Podcast-p1142473/ Stitcher: https://www.stitcher.com/podcast/reetin-podcast Spotify: https://open.spotify.com/show/0Sv8URFI0C02rejZc3yo9M See omnystudio.com/listener for privacy information.
Body: This week! Joel & Alex Channel their inner war general with Totally Accurate Battle Simulator. Lament the state of news with the much maligned Sonic the Hedgehog movie trailer and the internet's perceived betrayal of Psyonix by switching PC storefronts. Get their chef’s hat on for Cook, Serve, Delicious 2! On PC & Switch. Finally, Alex teases out some upcoming additions to Super GG Radio. Segments Early Adopter: :51 - 17:01 News: 17:24 - 33:49 Backlog Blog: 34:12 - 46:31 Housekeeping: 46:56 - 50.19 Don’t forget to follow/reach us at: Twitter: @SuperGGRadio Email: SuperGGRadio@gmail.com Wordpress: www.superggradio.wordpress.com Facebook: https://www.facebook.com/SuperGGRadio Subreddit: /r/superggradio Games Discussed: Totally Accurate Battle Simulator, Rocket League, Cook, Serve, Delicious 2! Music Credits: Introduction: Jazz Hip Hop 1 by Traster Intermission: Chill Jazzy Lofi Hip Hop by DJ Quads End Credits: Midnight Snack by DJ Quads
Mike and Ting talk about Celeste. Contains SPOILERS for Celeste! The “book club” games are: Bandersnatch and Late Shift. Pre-Chat Tokyo Milk Cheese Factory Biscuit or cookie? Rich Tea Custard Cream Pineapple Bun Are you a PLAYBOY? Eight of Hong Kong’s best vanity license plates Isn't It Romantic | Netflix The Sweetest Thing (2002) Reign of Fire (2002) Overview Celeste on Metacritic Celeste (video game) - Accolades Celeste Original Soundtrack Celeste - Madeline's Grab Bag Gameplay What Makes Celeste's Assist Mode Special | Game Maker's Toolkit (YouTube) Assist mode save file picture? @NoelFB - We're making it so you can turn off Assist Mode in Celeste because: 1) Why not? Who cares if you turn it on for a bit and then turn it off 2) On PC you already can turn it off by editing your save data Celeste: Old Site B Side in 4:34 (YouTube) - This is where the bird appears, not The Core or The Summit! Does the ending change if you collect all 200 strawberries? Story Badeline How old is Madeline? Celeste Walkthrough and Guide: Chapter 5 - Mirror Temple Mr. Oshiro Celeste All Dialogues/Full Story Chapter 6 Reflection (YouTube) NEW JOB IN SEATTLE (from the Instagram account the devs created for Theo’s backstory) Secrets and Surprises How long is Celeste? Celeste Walkthrough and Guide: Chapter 8 - The Core Celeste Forsaken City Crystal Heart (YouTube) Celeste Old Site Crystal Heart Chapter 2 (YouTube) Celeste Golden Ridge Crystal Heart (Super Mario Bros. 3 Easter Egg) (YouTube) 1UP! Achievement in Celeste How do you unlock the C-Sides? Celeste Secret 200th Strawberry (YouTube) Arranging the Heart text lines? Lexaloffle Games Celeste Celestial Resort Hidden PICO 8 Collectible Game (YouTube) Celeste PICO-8 Memorable Moments Celeste Walkthrough and Guide: Chapter 3 - Celestial Resort Celeste Walkthrough and Guide: Chapter 4 - Golden Ridge Super Mario Bros.: The Lost Levels Celeste Walkthrough - All Strawberries in Chapter 5 (YouTube) Celeste Walkthrough and Guide: Chapter 6 - Reflection Celeste Walkthrough and Guide: Chapter 7 - The Summit Mike’s Celeste Stats Ting’s Celeste Stats I just finished Core - Is there anything more to the "story" than what I've seen? The Witness Post-Chat Tetris 99 Opener
If You Are Ready To See Massive Results On LinkedIn, Then Listen To Expert Level Tips And Tricks On This Terrific Interview Between TWO LinkedIn Gurus. Just A Few Short Minutes Into This Great Conversation About How To Use LinkedIn, You’ll Get: The Single Most Important Networking Philosophy To Use In Combination With LinkedIn The “Real” Way To Maximize Your LinkedIn Profile How To Protect Yourself While Using LinkedIn Which LinkedIn Connections To Have That Will Boost Your Network (Not Just Any LinkedIn Contact) Plus Much, Much More! In 2011, Mike began sharing his insights and perspectives on LinkedIn with audiences throughout Maryland. In 2015, He founded Mike Shelah Consulting to work directly with companies and sales professionals across the United States to find more customers and find them fast, leveraging the power of LinkedIn. Mike also uses his experience to evangelize the value of LinkedIn and assist those in the job market wanting to find their dream job and get to the front of the applicant list. A resident of Westminster Maryland since 2005, Mike is a dedicated: husband, father and community advocate. Covert Store Builder $47 (Automatically have an affiliate store on your site) What is LinkedIn? LinkedIn is a very powerful, crucial online tool for professionals. When used correctly, LinkedIn can help you build a great network, find and get introduced to your ideal prospects and showcase your true value and worth to them. All you need is basic networking skills to make it happen. If you have networking skills and understand the golden networking philosophy. It’s a philosophy best described as one where “You to give before you get”. That is you should give value and not just look for an immediate return. When you give true value to somebody, most of the time, they will try to give back to you. LinkedIn is a great place to apply this networking philosophy. How To Power-up Your LinkedIn Profile What Makes Mike Shella Unique and Successful? Mike is a well-known LinkedIn Expert, but thinks of himself not as an expert or guru but just a successful salesperson who’s figured out LinkedIn. He suggests, a lot of people think that including words like “expert”, “guru” or “ninja” will make their LinkedIn profile more attractive and will outshine others…but those people have got it all wrong. A LinkedIn profile doesn’t have to be extravagant and boastful. By making it realistic, a profile with value and strong content will easily give you an edge from other professionals in your industry. LinkedIn Guru With The Answers Mike started out in sales in 1995 and got into technology sales in 1999. He was one of those traditional sales people making calls and setting appointments. It was a repetitive job. Sadly, Mike noticed he was becoming less effective at it…that is, until a good friend sent him a connection request on LinkedIn. It was a request that started him down a new road in life. That new direction, led Mike from the telecom/communications industry, to starting a business teaching and consulting with professionals on how to properly leverage LinkedIn. Because of his one-on-one consulting, group presentations, and seminars, he was able to help many individuals take full advantage of LinkedIn. After listening to Mike, they were able to find customers, find a job, and succeed in their careers. How To Properly Leverage Your LinkedIn Profile LinkedIn was still fairly new during the time he accepted that friend’s request. He did not waste time exploring and experimenting the ins and outs of it. He found a lot of good and bad things with LinkedIn and both helped paved the way to his success. LinkedIn has an extremely valuable section called advice for contact. Most people use this option in the wrong way. Based on Mike’s experience, most of the people contacting him, will just write a long paragraph or even a short one saying “send me an email” without including so much as their email address or phone number. Simple Power Tips For All LinkedIn Users Sending Contact Requests: • Keep it simple, make it easy for people to contact you • Include a phone number • Include an email address • Utilize the summary section to include your contact details Most of us are not comfortable giving out personal information over the internet. Check Out Two Solid Tricks For Protecting Yourself While Building Your Network: • Have A Dedicated LinkedIn Email Address – Create an email address mainly to be used for LinkedIn. This will let you completely control your inbox. • Sign Up For A Google Voice Number – If you are not comfortable giving out your mobile or landline number, go to Google Voice and sign up for a free Google Voice number. You can then pair the Google Number to your mobile number without anyone seeing your “real” phone number. You then, don’t have to worry about people knowing your mobile number. You can also get an application that can be downloaded directly on your smartphone for this. Are You Committing The Single Biggest Pet Peeve On LinkedIn? How would you feel if somebody sent you a message or you sent someone a message and received a response with a huge delay (like a week or so later) – only to apologize for the late response. The most common excuse? People say they are not checking their LinkedIn mailbox regularly. Avoid this embarrassing and unprofessional situation, by using LinkedIn often and spend time checking the 3 most important sections regularly: 1) Inbox 2) Wall 3) Notifications. It will only take you around 5-10 minutes per day to check everything. LinkedIn is a great tool to engage others with, even more so, if you are using it for your business. Take the time to answer questions from your notifications, celebrate with your connections (who got a new job, who are celebrating their work anniversary, etc.) and go through your invitations on a regular basis. Building A Bigger, Stronger More Responsive List Of Subscribers Is The Fastest And Easiest Way To Add More Profits To Your Bottom Line. 3 “Expert Level” Ways To Spot A Good Connection on LinkedIn Since LinkedIn is open to networking, you will always get invitations from people you don’t know. Make sure to use this list when considering a new connection request: Always ask yourself the following before accepting an invite: Is this person a legitimate customer for me? Can I do business with this person if I accept his invitation? Is it a personalized invitation to connect? (Only few people personalize their request to connect with a personal message) Great example to filter your invitations: Try this one fantastic trick to filter invitations, especially from people you don’t or you’re not really connected with in any degree. Don’t ignore invites, but send them all of these “unknown” people an email with the same message -- “Hello Name, Thank you for reaching out to me, I don’t believe we have me. What are your thoughts about helping one another? I will wait 3 days for your response before I accept your connection request” By sending this response email, you’ll find that 90% of those people will not bother to respond. “Don’t bother sending out connection requests if you don’t know what you can do or if you’re not yet ready to start networking with the big boys” Mike Shelah The key is message customization and profile research. If you are trying to connect with somebody and looking at them as a prospective client, be prepared because you need to let them know your value and the level of engagement you can provide. Everyone needs to learn the fact that we have to reach out as a person and try to develop a personal connection because that can and will make a difference. 3 Tips using LinkedIn To Manage, Develop and Nurture Contacts Engaged – LinkedIn will always give you the opportunity to post an update (like Facebook). However, your update shouldn’t be like the regular Facebook posts about your breakfast, kid’s rehearsals, etc. but it should be on more of a business level. Post an update and invite people to engage and join the conversation. Join Groups – LinkedIn now allows you to join max of 100 groups. Joining groups will help increase your audience and engagement. Share your posts – LinkedIn has made it possible for you to share your posts with other social media channels like Twitter. How To Create Attention-Grabbing Professional-Looking Marketing, Explainer & Training Videos in Just Minutes! Explaindio $57 annual Connect With Mike And Get The Following Anybody that goes to Mike’s website will get: FREE 3 page personalized LinkedIn profile report He will also share with you his top 5 tips and tricks Recommendations based on what he sees on your LinkedIn profile After Reviewing his free report, if you have a specific goal you want to achieve, Mike will offer you one on one coaching! [content_toggle style="1" label="Click%20Here%20To%20View%20The%20Full%20Transcript%20Of%20The%20Show" hide_label="Hide"] Mike: Hi, this is Mike Shelah with the social media business hour with Nile Nickel and today we’re going to empower your Linked In profile. Woman: Are you in business or thinking about starting a new business and could do with a bit of help and guidance when it comes to social media? Then you’re in the right place. Social media can seem daunting and even frustrating but it doesn’t have to be. That is why we offer insights and experience from social media experts from around the world. Discover tips, tricks and information that will help you leverage the power of social media so you can start growing your business today. Welcome to social media business hour with your host Nile Nickel. Nile: Hey, welcome back to our first segment and you heard in the tease that tonight we’ve got Mike Shelah and Mike Shelah is a Linked In expert and I really like talking to Linked In experts. We’ve had probably -- what would you say Jordan? About a half dozen on the show? Jordan: Yeah, sounds about right. Nile: And I really like those experts. Don’t die on me Jordan. Don’t die on me. I really like the Linked In experts because that’s sort of what I do so we always have fun. We tend to learn a lot from each other and we all become better so just to give you some background on Mike. In 2011 Mike began sharing his insights and perspectives on Linked In with audiences throughout Maryland. In 2015 he founded Mike Shelah Coaching to work directly with companies and sales professionals across the United States to find more customers and find them fast leveraging the power of Linked In. mike also uses his experience to evangelize the value of Linked In and those in the job market wanting to find their dream job and get in front of the applicant list. And so Mike welcome to the show. Mike: Thank you Nile. Excited to be here today. Nile: Well, I’m excited. You wanted to -- you talked about helping people out with their profile and I look at profiles as where people really can shine and most of the time they don’t. They just fall flat on their face. In fact I do a product why your Linked In profile sucks and exactly what to do about it so I’m really interested in what you’ve got to talk about tonight. But if I look at all of the Linked In consultants that are out there and you and I both know there are thousands. In fact maybe even tens of thousands. What makes you unique out of all of us Linked In people out here? Mike: The first thing that makes me unique Nile -- and that’s a great question. I get asked it a lot. Is I don’t think of myself as an expert or a guru or a black belt or a ninja or any of those other foolish words that people like to put in their profiles because they think it’s going to somehow attract people to their profile. What I am is a successful salesperson. I started out in sales in 1995. I got into technology sales in 1999 and like many salespeople I come from that tradition of you get a list, you make a 100 phone calls, you set 10 appointments, you get three sales out of that, you move on to the next month. Then you repeat. And what I started to notice about eight years ago was that was becoming less and less effective and a good friend of mine sent me a connection request on Linked In and at that time Linked In was still fairly new. People had it but it certainly was not the platform that it is today and I began experimenting with it and I found lots of bad things to do that I stopped doing and I found a lot of good things to do that really helped me be successful as a salesperson and I’ve been able to modify that to also help people that are in the job hunting process because a lot of the skills that it takes to use Linked In for selling also apply to people that are in the job market looking to find a job. Nile: Sure, absolutely. Absolutely. Of all things that you found with Linked In what would you say is your biggest pet peeve on Linked In? Mike: There is an extremely valuable section to Linked In that says advice for contact and it amazes me how many people in that section don’t actually put a way for me to contact you. They’ll write a big long paragraph or they’ll say shoot me an email but I don’t have your email address. I say keep it simple. Put a phone number in there, put an email address in there and I recommend to people create an email address just for your Linked In account. With Yahoo and Gmail and all the other email platforms out there create an email. Keep it just for your profile and for the phone number -- some people are uncomfortable giving out their personal cellphone number which I can understand. Go to Google Voice, sign up for a free Google Voice number, put that in your profile and that way you can check any messages that come directly from Linked In and you’ll know because it’s a separate app on your smartphone that you just pair with the smartphone number and people never have to know your smartphone number. Nile: Both -- a couple of golden nuggets in there. One of the things that I always recommend is you make it easy for people to contact you and like you said there’s the advice for contact section, there’s information but I also even recommend putting it in the summary section. Make it super easy. And you’re right. So many people don’t do that and after all, if they find you on Linked In which is one of the goals that you likely have if you’re really optimizing your Linked In profile and you’re using it for business or to find a job, you want people to contact you. Mike: Absolutely. Let’s make this simple. Let’s take the confusion out of it. How do I get a hold of you? Nile: In fact, not only taking the confusion out of it. Make it super easy. Mike: Yeah. Nile: If they’re used to looking in a place where it’s not at make sure that it’s in the place that they’re going to look so I love it. I appreciate that advice. Of all the things that you’ve done and the people that you’ve worked with what would you say your favorite Linked In success story is? Mike: Probably my favorite one comes from about six years ago. I was actually at a networking event in Baltimore and I met a gentleman who was the owner of a small business and he was one of the distinguished guests at that event. It was very obvious he didn’t want to talk to any salespeople that day but he was nice enough to give me his business card and after the event I sent him a connection request on Linked In. simply Wayne, thank you for your time. It was a pleasure meeting you this evening. And then a couple of weeks later I see in the Baltimore Business Journal that he’s going to be a keynote speaker at an event. Send Wayne another quick message. Wayne, best of luck with the speaking event. I hope it’s a great success for you. Couple of weeks after that a friend of mine is looking for a job and he’s got a perfect background for this gentleman Wayne. I sent Wayne a message. Wayne, I’d love to introduce you to my friend Dereck. He just got back into the job market and I think he’d be an ideal candidate for your company. Wayne immediately calls me. We spent 15, 20 minutes talking about Dereck and at the end of the conversation Wayne says to me by the way Mike, what do you do? And within 10 minutes of that I’m talking to his office manager. Shortly after that Wayne becomes a customer. But even more important, three years later there was another article in the Baltimore Business Journal about a bank and how they’re going through this explosive growth and they’re interviewing the CEO of the bank. I look her up on Linked In and who does she know? My friend Wayne. Reach out to Wayne. Wayne, would you mind introducing me to Mary? And he says, I’m not going to introduce you to Mary. I’m going to introduce you to the person that I do all my work for her bank through. And within 60 days of that Linked In message I landed the largest account of my professional career and today they spend a quarter of a million dollars a year with my daytime job company. Nile: As you go through that story it reminds me of so many things. One of the things that I talk about and I’m really interested on your thoughts on this as well is Linked In is a tool and it’s a networking tool but it’s just that. It’s a tool. So, when you’ve got good, basic networking skills and networking skills is about give before you get, giving value, not always looking for a return. It’s sort of a natural thing that happens. When you give true value to somebody they look to give back. And so I take that networking philosophy that I have and I’ve shared and I just heard you describe that philosophy perfectly but you used Linked In to implement that strategy. You used the tool of Linked In. Mike: That is correct. And I think you alluded to this earlier. So many people really don’t take the time to develop their Linked In profile and most of the time when I meet someone at a networking event now and they say oh, what do you do? And I tell them I do Linked In consulting, I’m a sales strategist. They look down their feet as if they’re ashamed. As if they’re being addressed by their third grade teacher and the answer’s almost always the same. Well, I have a profile but I don’t really do anything with it and oh, please don’t look at mine because it needs to be updated. And my first thought is well, if you know that why haven’t you done it? Nile: Exactly how long does it take to do that? Mike: In my opinion it takes an hour of hard work to really set up a great profile and then depending on what you do for a living it’s 15 to 20 minutes of maintenance a day. Nile: Well, I’m going to give you my thought and it’s one of the things that I teach. In fact, I teach to really develop your profile and I go through -- there’s currently 13 sections and I talk about going through each of those sections in detail. Spend a week on it but spending a week, you’re probably going to spend anywhere between 15 to maybe 20 minutes a week. Not a day. A week. And then go back over each one of those 13 sections after you’ve went through it the first time which takes you about a quarter so first quarter just build your profile. Second quarter is you start to go back through each section just one section a week which will take you another quarter but that means that you’re touching your profile each and every week and you’re making sure that all of the sections are updated and most sections aren’t going to change that frequently. If at all. But the bottom line is you’ve at least looked at it and you could do that in five to 10, maybe 15 minutes a week. And so you could really have a top of the line profile with very, very little time invested. Mike: Agreed. Nile: Now I suspect that when you’re talking about maybe 15 minutes a day you’re doing the other maintenance things like people send you messages. It might be a good idea to answer those messages. People have connection requests and depending on what your personal policies are and I’d be interested in hearing you’re either going to accept or reject them, whatever. But the flipside is -- and there’s other minor maintenance things you do and then strategically how are you using it for your business. So, I know that I gave you a lot about what I’ve done but I’m interested; and I know you followed all of that too but I’m interested in what you think and what you recommend people to do through those processes as well. Mike: Yeah, you’re hitting a lot of similar ideas that I like to reinforce to people and I apologize. You asked me what my pet peeve earlier was and I think I gave you the wrong one because nothing drives me crazy more than when I send somebody a message on Linked In and then a week later they respond and they say sorry Mike. I don’t check Linked In very often. Again, take 15 minutes a day. You’ve got that little banner right on top of your profile. You’ve got an inbox that shows messages. You have the flag for to dos and then you have invitations. It’s really that simple. Those three things, that’s the 15 minutes I was referring to. You’re right. Those three things should not take you more than 15, 20 minutes a day. Answer the questions that come through, check out the notifications. Who wrote a good blog, who’s got a new job, who’s celebrating an anniversary? Engage on those things and then go through your invitations. And I am not _____30:58 Linked In open networker but I’m not a lock down Linked In user either. What I generally recommend to people is -- because you’re going to get recommendations from people that you don’t know. It always happens. My first thought is is this person a legitimate customer for me? Is this somebody that I could do business with and if so then I accept the connection request and I follow that up with hey, thanks for reaching out? How can I help you today? And I want to get the conversation going and I want to start it just as easy as what can I do to help you. Now, for people that don’t fall into that category -- maybe we don’t have a mutual contact, maybe they’re in Switzerland. The list could be extensive. My first thought is did they customize the Linked In introduction? Did they write something in there because if they wrote something in there there’s a very good chance they’ve described why they wanted to connect with me? Very few people do that. I would say one out of about a 100 invitations I get actually have a personalized introduction. So, I recommend to everybody that that’s what they do when they reach out to people. Particularly if you don’t know them. Linked In doesn’t like you doing that but if you’re going to take that risk, customize it and maximize your opportunity to get connected. When people don’t customize instead of ignoring or accepting I reply to the message and my message is consistent. I say to that person hi Nile. Thank you for reaching out to me. I don’t believe we have met. What are your thoughts on helping one another? I’ll wait three days for your response before I accept your connection request. And then I wait to see what happens because what I found is 90 percent of those people don’t bother to respond to my follow through and I think well, if you can't do that you’re probably not ready to start networking with the big boys. Nile: Yeah, that’s probably true. Well, listen, I know that I want to continue this but we’re going to take a short break. We’ll be right back after this message. Hey, welcome back. You’re listening to the social media business hour with Nile and Jordan and our special guest tonight Mike Shelah and we’re talking about Linked In. you know it’s one of my favorite subjects. And in the last segment we were talking about how people -- or better yet, how you personally respond to the connection requests you get in messages Mike and I liked what you were saying and one of the things that I think we agree on but I want you to continue with where you were but one of the things that we both agree on here is that you don’t want to just use the default messages because why do you just want to be run of the mill? Stand out and it doesn’t take long. In fact, I use a program -- I’m Mac based. It’s called text expander. On PC it’s called Brevity. But literally all it does is -- it’s a short key. I type in three keys and it fills in the message for me and I just fill in the blanks if there are any and it doesn’t take any length of time to sort of put my standard message out. Some people could just save it and cut and paste it but because I do different ones depending on the situation I like having that customization there. But you give a unique response and I liked where you were going in the last segment. So, let me hear more about how you respond to some of those requests that you get. Mike: Sure. The key is customization and even more important delivering some value. If you’re going -- if you’re trying to connect with somebody and they’re a prospective client let them know what was the level of engagement. One of my favorite things about Linked In is that you can research a person before you try to touch them. I went to the University of Maryland, Baltimore County also known as UMBC and in this part of the country UMBC is now very well renowned as a top technology school and if I see on somebody’s profile that they’re an UMBC graduate I’m writing go retrievers because that’s our mascot. Our mascot’s a Labrador retriever. Go retrievers. And because that’s something that’s going to really create that common bond. That’s going to -- it’s going to ground us. And for the sales audience listening today it enhances your prospecting tool. You come up with that target list of 20 accounts that you want to engage and you’re going to reach out to someone what better way than your mutual connections. The people that you know that they know. Looking through their mutual contacts. I got a call back from a client one day because the message I left on his voicemail was hey Bob. Calling you today. We’re both members of the Baltimore County Chamber. I saw that you are friends with George and with Brad. How do you know George and Brad? And he called me back and he said well Mike, how do you know George and Brad? And we got the conversation going. I didn’t say anything about my company or my product or any of that. I started as a person and I started deeply, personally and it just so happened the two names that I mentioned that we had as mutual contacts -- one was a business partner of his that he rents space from and the other one was his childhood best friend. Oh, and I could say that the one man was my former boss that I have a good relationship with and the other one’s my fraternity brother. He was more than happy to set a meeting and have a conversation with me because I wasn’t just another salesperson. I was a person. Nile: And he approached you on a completely different level and I always like to say people buy from people. They don’t buy from companies or businesses. Mike: Amen brother. Nile: And so the fact that you’re reaching out as a person and you’re developing the personal connection just makes all the difference in the world. Great golden nugget there. I’m curious, you’ve been using Linked In for a while. Have you ever used Linked In to find a job? Mike: I have actually and what normally happens is jobs normally find me and what I mean by that is because I’ve optimized my profile, because I’m engaging on a regular basis on there I have people reach out to me all the time saying they’re having trouble finding a job and I say well, I get contacted by one new recruiter on average once a week and they say well, how do you do that? I’m like my profile’s optimized for the industry that I’m in. they naturally find me. and I’ve been happy to say that I’ve been able to just reject most of those job opportunities because they weren’t better than the one I have and the company I’m with right now; I’m with them now because I saw an old friend of mine had gotten a new job there as a sales director so he was above a manager and I just reached out and I again, I had no attention -- I said Rob, congratulations on the new job. I wish you nothing but success. And Rob immediately pinged me back and said Mike I’m desperate for good sales people. Will you come and interview with us. And at the time I was open to hearing about new opportunities. I came in. I met with my now sales manager of three and a half years and I’ve had ridiculous success at that company. And that’s how you find the opportunities. By optimizing your profile and doing that daily engagement. I wasn’t looking for a job when I reached out to Rob to congratulate them. I genuinely wanted to say hey, best of luck with your new job. Nile: Again, it’s on a person basis. Not a company basis. Makes all the difference in the world. We’ve talked about some strategies and I’m curious and obviously want to relate this to Linked In but what do you think has made you successful with Linked In from a personal level? Mike: I think it starts with the personal component. I certainly do. When I think about my big wins, like my big successes that I’ve had as a salesperson almost every single one of them has started with a personal referral that I’d leveraged through Linked In to get the opportunity to speak to that client. Almost every single one. I have some close relationship to someone who knew to get me in the door and they got me in the right door and that person had to be ignoring me before and the plates just shifted into place. I had this one company, huge law firm in Baltimore and I had been calling on them and calling on them and calling on them and they never returned my phone calls. And a friend of mine went to work for that firm and I said Joe would you mind introducing me to Brent. I’ve been trying to get a hold of him. He has not been returning my calls. Joe sends one email to Brent introducing me. Brent gets -- sends me a follow up email and says I would be happy to work with you -- meet with you Mike but I don’t think there’s much you’re going to be able to help us with right now. That was the second largest sale of my professional career. It again happened in less than 60 days and I actually got the customer so excited about what I was offering that they broke their contract with their current vendor to come and work with my company. Nile: Wow. That’s actually saying something. Mike: And it really was leveraging that other relationship. He had no desire to talk to me but because I knew someone that he respected he said all right. I’ll hear what you have to say. Nile: Excellent strategy there and thanks for giving us insights into your success as well. One of the other things that I’d like to ask is that I know that you teach people, you have a strategy to average a new connection every day to get the right introductions. So, it’s not just the connection but it’s the connection to get the right introductions. How do you do that? Mike: It’s the value of the second degree connection. That’s what I try to impart on people. I connect with my clients all the time but I -- I say I connect with everyone. I connect with everyone that I meet. Great example, I was at a business expo last week in Baltimore and it’s a big semiannual event. They do one in the fall, they do one in the spring. There’s usually 60 vendors and about 500 people and typically when I go to an event like that I’m going to see 20 or 30 people I already know and I’m going to meet 15 to 20 people that I don’t know. And with each one of those people I follow up right after the event. Nile, great meeting you at the Bizz Expo this week. I hope we have the opportunity to work together very soon. And that’s all the introduction is. I’ll tell you, I have a coworker right now who is doing some great volunteer work with a nonprofit here in Baltimore and that nonprofit has got this big event coming up in June and they’re looking for ways to market and promote the event and so my coworker said well, you’ve got to talk to my friend Mike because he does all this stuff with Linked In and you’re just going to love him. And I have a phone call with my liaison there. Her name is Karin. And it turns out that Karin’s not connected to my friend on Linked In. now, I know that they know each other but neither one of them has taken that step and my first thought was why aren’t you taking that step? Because I found out that another friend of mine in the marketing company is also doing a project for them and in fact I’m helping her behind the scenes to prepare for that presentation. And I said to her why aren’t you connected to Karin? If you’re working with her why haven’t you taken that step? Why wouldn’t you? Because once you’ve done a good job, once you’ve delivered on what they’ve asked for I’m going to ask for a recommendation because I want that on my profile. I want people to see that I have customers that are happy, that love me and that I’ve done great work for. Nile: That makes absolute sense there and again, I think there’s a number of golden nuggets there. As we’re going through this and I’m listening to what you’re talking about there and the way that you’re talking about connecting people -- again, I’m back to old fashioned networking and it’s sometimes good to connect the virtual world to the real world and when we’ve got these real world connections it does amaze me as well how many people aren’t sharing those connections that they have. Not only -- I look at Linked In I guess and I’m going to take a sort of different angle here. I look at Linked In as my best resource for my online rolodex and if -- now, we’re talking rolodex so we’re dating ourselves a bit because most people today have no clue what that is if they’re new to the business world but it was basically on the corner of your desk and you kept notes on there about anniversaries and spouses and children and events and whatever it may be you kept on that little card. I like to keep all of those notes on those little cards in my Linked In section but -- Mike: Absolutely. Nile: But if I’m not connected to those folks I can't do that. And so I like the recommendation you just made. Why aren’t you and why wouldn’t you? Because I think sometimes we could help the folks that are in our community deal with the value that sometimes they overlook or quite frankly they don’t value. And I want to get into some other strategies as well as talking to about how people could find you and all of that but we’re going to do that in the next segment. So, we’re going to take just a short break and we’ll be right back after this message. Hey, welcome back to the social media business hour. We’re here talking to Mike Shelah and we’re talking about Linked In and Mike I personally think we’re into some advanced strategies but before we get into some -- Mike: Love it. Nile: Some of the other questions and all of that good stuff, one of the things that really strikes me in the face and I think of this the same way. I think anybody listening to this is going to say there’s nothing real detailed or real fancy. I could do all of this. Sounds pretty simple. And I would agree that they could. But they don’t do it. like you said, the most common thing that I hear people say is yeah, I’ve got a Linked In profile but I really haven’t touched it. It’s out of date. Don’t look at it. And we’re talking about some tremendous power they could get and it’s pretty simple if you just do a few simple things. Would you agree? Mike: I completely agree, yeah. And that’s why I use the word evangelize, I use the word catalyst because that really is my goal. I want to turn on as many people as I can to this platform. And not just make them aware because as you’ve stated plenty of people are aware of Linked In. they’re not aware of what it could do for them. And by me getting their awareness cranked up to 11 it’s just going to benefit me. I mean, ultimately it’s very selfish. The more people use Linked In, the better off I am. Nile: Well, and the more people you help you become valuable to those folks. They’re more interested in helping you at that point in time. Mike: Very true. Nile: So, do you have any tips on how you use Linked In to manage and develop and nurture contacts along the way? Now, I know you’ve shared a few things but I’m interested if you’ve got any more details there, any more nuggets? Mike: Yeah, I -- my favorite thing is the engagement piece and you may have seen -- you may have talked about this on previous podcasts but Linked In now has that social selling index tab. You can click on it and it will highlight your profile and put it into four buckets and show you where you need to do a better job and it gives you a ranked score of one out of 100. And the one thing that I think most people don’t really take advantage of is the engagement. You have an opportunity to post an update like you do on Facebook although we’re not talking about what you had for breakfast or your kid’s rehearsal or anything like that. We’re talking about things that matter to business. Do an update and invite conversation. A more detailed update, Linked In Pulse -- once a week put your thought together or for people that don’t like to write what I recommend is they take their daily updates from Monday through Friday and they lump those into a pulse blog post on Saturday. So, take the five articles or relevant stories that you connected throughout the week and just do a two, three sentence paragraph on each one and make that your pulse bog post for the week to increase engagement. And not only to increase engagement but to position yourself as a thought leader and an industry expert. That’s really what those two tools do for you. And then you can further leverage that blog post by engaging it in groups. Linked In now let’s you join up to 100 groups and those groups can be everything from your favorite football team to your college alumni to something based in your community. It can be faith based. It can -- the spectrum for groups that you can join is almost infinite. Get yourself north of 50 groups and then once you’ve written that blog post on Saturday the following Monday share it in five groups and it’s as simple as I wrote this blog post about -- what are some of the things you’ve done in this situation that have benefited you? And get the conversation going. And now you’re being positioned as a thought leader. You’re increasing your audience. You’re increasing engagement and that’s really how you get yourself to adding one new connection a day. By going through those steps. You start with the daily posts. You summarize them in a weekly pule blog and then you push them out to your groups to further engage your audience. Nile: Well, groups have changed dramatically just in the last six months on Linked In that for people that think they know about groups and maybe some of the things that they used to do that don’t work anymore -- it’s worthwhile taking a new look at groups and we don’t have that much time. We can't get into that much detail there but I agree with the group power. It’s just people leveraging that power. And developing that power. Having that said, what you just talked about was an excellent social media strategy and when you do those shares -- we haven’t talked about this but a lot of people don’t know this. I know you do. You’ve got this nice little box down in the bottom right hand corner of your post where you could share on Twitter. Mike: Oh, yes. One of my favorites. Nile: And most of those posts that you’re doing make sense to be shared on Twitter as well. People will engage with you on the platforms that are their platforms. It’s where they work and play. That may or may not be Linked In. may not include Linked In. so, if you’re doing something there why not leverage the power and be able to put it out to Twitter at the same time and if you happen to think about how you’re doing those things it works perfectly when you could do that and just check that little tiny box. Mike: Yeah, very -- and you make a good point that it doesn’t have to be automatic. When Linked In first rolled out Twitter there was a feature that you could select to make it automatic and I learned very quickly that was a bad idea because I was getting these random post updates on my Linked In profile for when I would tweet something. So, I quickly learned to make it a toggle that when I post something on linked it then pushes it over to Twitter and not the other way around. Nile: Yeah, absolutely. Because a lot of things that you put on Twitter may not work very well on Linked In. virtually everything you do on Linked In would work on Twitter so use it accordingly. Mike: Flip the phone. Absolutely. Nile: But I love the way that you talked about doing that because that same strategy works with a lot of the different social media platforms and engage with people where they are. They may or may not be on Linked In as I mentioned but certainly the fact that you could pick up one or two over the course of a year -- new contacts that are valuable contacts just by sharing out the same information may not sound like much but if you look at it 10 years later and it was only two per year that’s 20 good, solid contacts. That could make a business all by itself. Sometimes we -- Mike: That -- believed in -- yeah. They’ve believed in what you said and it resonated with them and they wanted to get engaged. Nile: Exactly. Sometimes we think about the big numbers and I’d rather have 10 followers that are actively engaged than a thousand that aren’t. And it’s just so important to make sure that we don’t get caught up in big numbers. We get caught up in good numbers. Mike: Quality. Nile: Quality over quantity so great stuff. Mike: Nothing wrong with quantity but quality and quantity, much nicer combination. Nile: A much nicer combination and sometimes you have to have quantity just to sort of validate that you’re in the game and you probably have some strategies related to that but we’re running close to being out of time. We’ve got about three or four minutes left and before we run out of time I want to ask about what you do with your clients and to the extent that we’ve got people that are interested in learning more and talking to you, how would they do that? So, let’s talk first about what you do for your clients. Mike: Sure. Three phases to that really. First is anybody that goes to my website can get a free three page report where I review their profile and I believe you said you have 13 points. I have 12 points and then my five tips and tricks. So, we’re basically talking about the same things. And I go through there, I make my recommendations based on what I see. Then the next phase is they’ve gone through that report, they’ve done the things I’ve suggested but they’re looking for more the strategic -- they have a specific goal that they want to attack; I’ll do one on one coaching. The nonprofit that I mentioned. I’m going to be doing that for them. I’m going to be working with them starting in December through June on a biweekly basis to promote this event that they have. It’s one of their biggest fundraisers of the year. That’s what I’m going to be doing with them. And then the last one is I do a 10 week program that is sale centric for the business owner that has a sales force of five or more people. I do a snapshot before this program begins where I do an overview of each participant and I present that to management. And then through the 10 week course we’re going through 30 minutes of Linked In and then 30 minutes of sales strategy. Once a week. At the end of the 10 weeks I do another snapshot for management and it generally falls into four categories. You’ve got your DIY people at the top mister manager. They’re doing great. They don’t need any more help. You’ve got your people that are picking it up. They probably could use some more help. You’ve got these people bellow. They really need a lot of help. And then you’ve got that unfortunate group at the bottom that I can hit them over the head with a hammer and they won't know that it hurts. Nile: Well, I just re-categorized your list there. I like it. The DIY, great. They’re ready to fly. Need some help. Needs a lot of help and helpless. Mike: It can't be helped. Yes. Nile: So, yeah. Beyond any help. So, that’s absolutely awesome. So, if people are interested in learning more, give us that information again. Mike: Certainly. I’m on Linked In. you can find me at www.mikeshelah.com. M-I-K-E-S-H-E-L-A-H. Nile: I was going to say make sure we spell Shelah because you know people will be getting that wrong. Mike: Yes, it is not like the girl’s name. Just pronounced that way. And I’m also on Twitter @mikeshelah. I have a Facebook page, Mike Shelah Consulting and I have an Instagram @mikeshelah. Nile: You just mentioned Instagram there. That’s powerful stuff but most people seem to ignore that. Mike: Great for pictures. Nile: Well, great. Great for a lot of things actually. We might talk about that in the future. Well, listen, we’re basically out of time. I want to thank you so much for joining us and us just having this great Linked In discussion. I always like it when I can have other Linked In -- I know you don’t like the term expert. You say you’re not but I like when other Linked In experts are out there and experts are the people that are sort of at the top of it, of the Linked In platform as you are that are really helping pull other people up to the top because it is a great platform. Most people just aren’t using it. So, Mike, thanks so much for joining us. Mike: Nile, this has been a blast. Thank you for your time. Nile: I appreciate it. And to our listeners, I want to thank you for joining us on the social media business hour. Hopefully you learned at least a few new ideas or concepts. Maybe you were just reminded of a few things that you already know but you haven’t been doing to improve or grow your life or business. Our desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business or your life this week. I know that a small change will make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So, identify just one small change that you could make to your business or your life this week and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. Woman: Thanks for listening. Social media business hour is sponsored by linkedinfocus.com. Be sure to get the latest social media business tips and tricks plus free tips on how you can use Linked In to help your business today. Visit socialmediabusinesshour.com. [/content_toggle] Facebook: https://www.facebook.com/mikeshelahconsulting Twitter: @mikeshelah Website: www.mikeshelah.com
LittleBigPlanet 3, Killzone 4, OUYA Release, Halo 3 On PC, and More! The second-ever podcast from Bullogna Technology & Entertainment News discusses the topics of the new Devil May Cry remake from Ninja Theory, the upcoming OUYA release for Kickstarter backers to take place in April and how OUYA will "fit in" with next-gen consoles, possible PlayStation 4 launch games such as Killzone 4 and LittleBigPlanet 3, the rumored release of Halo 3 and Resident Evil: Revelations on Steam or PC, as well as other gaming-related things!
A short Trailer for EA's Most recent Installment to The Tiberium Universe of CNC, Tiberium Wars. On PC and Recently Announced For Xbox 360. Please Visit the Forums @ Xbox360fanboard.forumer.com Website: Xbox360fan.moonfruit.com Preview Will Be coming Soon Preview of game will be posted on Website On The weekend! Thank you, Keep the downloads Coming!
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