Podcasts about play bigger advisors

On this special 400th episode of Christopher Lochhead: Follow Your Different, Christopher and guest Al Ramadan discuss their new book, "The Existing Market Trap." They explore the pitfalls businesses face when trying to innovate within established market categories, emphasizing that fitting new ideas into old frameworks stifles innovation. They advocate for category design, which involves creating new market categories rather than competing within existing ones. They also introduce the "13 deadly sins" that entrepreneurs often commit, offering insights to help avoid these common mistakes. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Al Ramadan on Understanding the Existing Market Trap The "existing market trap" refers to the tendency of businesses to try to fit new ideas into old categories. This approach often stifles innovation and growth, as companies focus on competing for market share rather than creating entirely new markets. Al and Christopher argue that this mindset is fundamentally flawed and that true innovation comes from redefining problems and opportunities rather than fitting new solutions into outdated categories. Some of the consequences of the market trap include financial loses, Constantly competing in saturated markets can lead to exhaustion and disillusionment among founders, and loss of strategic direction by the company.    Al Ramadan on The Power of Category Design Category design is a business strategy that focuses on creating new market categories rather than competing within existing ones. This approach allows businesses to escape the constraints of established market definitions and pursue groundbreaking innovations. Why is Category Design Important? Category design is essential because it empowers companies to reshape the market landscape rather than simply compete within it. Instead of fitting into existing frameworks, successful businesses create entirely new categories that address previously unmet needs, unlocking fresh opportunities for innovation and growth. This strategic approach also plays a critical role in building belief, both internally and externally, in a company's vision. By shaping perception and defining a unique space, category design helps generate demand, positioning the business as a leader rather than a follower.   The 13 Deadly Sins of Category Design Al and Christopher introduce the concept of the "13 deadly sins" that entrepreneurs often commit when scaling their businesses. These sins serve as cautionary tales for founders who may be tempted to chase after existing market demand rather than focusing on creating new opportunities. Several common pitfalls can hinder a company's success in the market. One is the Engineer's Dilemma, where teams become overly focused on technical features instead of addressing broader market needs. Another is the Obviously Better Fallacy—the mistaken belief that having a superior product alone guarantees market success. Finally, the Horizontal Tool Illusion occurs when a company tries to serve everyone, rather than honing in on a specific market segment. These missteps can dilute value, confuse customers, and ultimately prevent a product from gaining traction. To hear more from Christopher and Al Ramadan about the existing Market Trap, download and listen to this episode.    Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas C...

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. We'll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or marketing leader who wants to go beyond competing to actually create and dominate your own market, you're in the right place. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Al Ramadan on Tech Industry Category Development and Dominance Christopher and Al discuss the concept of being category contenders, reflecting on past research and their book on category kings. They emphasize the dominance of one company, earning around 76% of the economics in every tech category, despite skepticism. They outline the three phases of category development: define, develop, and dominate, taking approximately 15 years. They note outliers like open AI and Google's swift battles, contrasting with Salesforce's longstanding dominance. They highlight the importance of category design, likening it to a fast-paced battle where one company wins all, stressing its critical role in the tech industry's landscape. Market strategy in a competitive industry Al and Christopher discuss marketing strategies in a competitive industry, emphasizing the importance of a winner's mindset and setting the agenda. They share a scenario where a leader in a crowded field differentiates by framing the problem uniquely, focusing on end-user needs rather than feature sets like competitors. Both highlight the futility of incremental strategies and the significance of capturing mindshare by empathizing with customer problems. They term this the "Battle Royale" for mindshare, where winning means addressing the core problem effectively, rendering feature comparisons irrelevant. Christopher also stresses the pivotal role of understanding customer problems in securing market dominance. Category design and understanding customer needs Al and Christopher discuss category design and understanding customer needs. They highlight the importance of framing the problem uniquely to differentiate in a crowded market. Christopher shares a scenario where a leader in a competitive field focuses on customer needs while competitors emphasize feature sets. They critique the common focus on technology rather than customer-centric solutions, illustrating with examples from Gartner's history and Google Plus. They emphasize that categories are about customers' problems and opportunities, not just technology, stressing the significance of defining the problem scope to win in category battles. To hear more from this Al Ramadan and Christopher Lochhead dialogue, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan! Play Bigger | LinkedIn | Category Contenders | The Science Behind Category Design Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche

TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE   Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds interesting to you all you need to do is click the link below right now, pop in your application and one of our team members will be in touch with you very soon.   https://www.flowresearchcollective.com/zero-to-dangerous/overview   ABOUT THE GUEST: Steven Kotler, a distinguished journalist and New York Times bestselling author, joins the dynamic Christopher Lochhead, a marketing coach and CEO. Kotler is the Executive Director of the prestigious Flow Research Collective, while Lochhead is a co-founding partner of Play Bigger Advisors, a category designer, and a keynote speaker. Both are passionate about their pursuits, with Kotler being a ski and surf enthusiast and Lochhead being a ski and surf bum.   In this episode, Steven Kotler discusses the two ways to neuroprotect the brain against decline, as well as how we can retain 70% of our fitness even later in life. He also emphasizes that peak performance training is based on neurobiology, not on personality.   ABOUT THE EPISODE:  In this episode, you will learn about: 00:00 Intro 06:04 Punk Rock Approach to Aging 19:50 Reject the Premise of Decline in Aging 43:45 The Willingness to Humble One's Self 53:35 Exploring The Possibility of Human Potential   RESOURCES LinkedIn: https://www.linkedin.com/in/christopherlochhead/  Podcast: https://lochhead.com/podcasts/  Instagram: https://www.instagram.com/lochhead/?hl=en  Twitter: https://twitter.com/lochhead?lang=en    Flow Research Collective's Social Links: LinkedIn: https://www.linkedin.com/company/flowresearchcollective Facebook: https://www.facebook.com/flowresearchcollective Instagram: https://www.instagram.com/flowresearchcollective TikTok: https://www.tiktok.com/@achieveflow YouTube: https://www.youtube.com/user/RiseofSuperman Twitter: https://twitter.com/thefrc_official Website: https://www.flowresearchcollective.com/ Apple podcast: https://podcasts.apple.com/us/podcast/flow-research-collective-radio/id1520229508 Spotify podcast: https://open.spotify.com/show/6RQY0d5rdlEiinHEtfWy6A   Steven Kotler, the founder and executive director of the Flow Research Collective, is one of the world's leading experts on human peak performance. He is an award-winning journalist and an author with over ten bestselling books.   Some of his works include: The Art of Impossible, The Future is Faster Than You Think, The Rise of Superman, Stealing Fire, and so much more! Look out for his latest upcoming book, Gnar Country: Growing Old, Staying Rad, where he debunks the old myths about aging and how you can boost your longevity through flow!

On this episode of Lochhead on Marketing, our guest Al Ramadan talks about what's at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup's life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the total value created in the category as measured by the market caps for public companies and valuations for private companies. What that means is, in any space, one company earns two thirds of the economics, which makes that category battle, which is typically 18 to 36 months long, arguably the highest stakes game in business. This episode will be available on both Christopher Lochhead: Follow Your Different and Lochhead on Marketing, because we think it is that important that everyone must hear about it. So without further ado, let's dive into this dialogue. Play Bigger: Looking back, and its impact today Al Ramadan comes into the conversation bearing data about the businesses and companies we've observed when writing Play Bigger, as well as some new players that have achieve the same feat since then. To recap, Al Ramadan and Christopher Lochhead wrote a book back in 2014 called Play Bigger, which talks about category design and how it can make you become a category leader in your chosen space. One of the things they've found out in the course of their research is that Category Leaders tend to corner 76% of the value of said space. Though when they wrote Play Bigger, the world was nowhere near as digitized as it is today. So a lot of the research was based on tech companies back then. But now, as more and more categories are behaving like tech categories due to digital scalability and digital reach, these findings are becoming true for every category. Category Kings to Category Leaders Al Ramadan shares that he and his team looked into the 35 Category Kings that they have observed back in Play Bigger, and check on their current situation in the market sphere. In Play Bigger, we originally published a set of research and tracked 35 Category Kings in the tech space and their market caps at the time were 465 billion and those same companies today are now worth 1.9 trillion. “If you track what happened to those 35 kings, as we call them back then, between the year of 2014 to the year of 2021. You want to know what the numbers are? At the time in 2014, the entire pool of the 35 category kings were valued at 465 billion. They are now valued at 1.9 trillion. That is, they've created more than $1,000,001.5 in market cap and the annual for those people who care about this stuff like Investors and Financial people. The compound interest growth rate of those kings. Market cap wise, is 22.46%.” – Al Ramadan Given this data, it begs the question of how many understand that this is the new dynamic, and how many entrepreneurs and marketers still think that it's a big leap of faith to follow. To hear more from Al Ramadan and how Category Kings can become legendary Category Leaders, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan!

On this episode of Christopher Lochhead: Follow Your Different, our guest Al Ramadan talks about what's at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup's life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the total value created in the category as measured by the market caps for public companies and valuations for private companies. What that means is, in any space, one company earns two thirds of the economics, which makes that category battle, which is typically 18 to 36 months long, arguably the highest stakes game in business. This episode will be available on both Christopher Lochhead: Follow Your Different and Lochhead on Marketing, because we think it is that important that everyone must hear about it. So without further ado, let's dive into this dialogue. Play Bigger: Looking back, and its impact today Al Ramadan comes into the conversation bearing data about the businesses and companies we've observed when writing Play Bigger, as well as some new players that have achieve the same feat since then. To recap, Al Ramadan and Christopher Lochhead wrote a book back in 2014 called Play Bigger, which talks about category design and how it can make you become a category leader in your chosen space. One of the things they've found out in the course of their research is that Category Leaders tend to corner 76% of the value of said space. Though when they wrote Play Bigger, the world was nowhere near as digitized as it is today. So a lot of the research was based on tech companies back then. But now, as more and more categories are behaving like tech categories due to digital scalability and digital reach, these findings are becoming true for every category. Category Kings to Category Leaders Al Ramadan shares that he and his team looked back on the 35 Category Kings that they have observed back in Play Bigger, and check on their current situation in the market sphere. In Play Bigger, we originally published a set of research and tracked 35 Category Kings in the tech space and their market caps at the time were 465 billion and those same companies today are now worth 1.9 trillion. “If you track what happened to those 35 kings, as we call them back then, between the year of 2014 to the year of 2021. You want to know what the numbers are? At the time in 2014, the entire pool of the 35 category kings were valued at 465 billion. They are now valued at 1.9 trillion. That is, they've created more than $1,000,001.5 in market cap and the annual for those people who care about this stuff like Investors and Financial people. The compound interest growth rate of those kings. Market cap wise, is 22.46%.” – Al Ramadan Given this data, it begs the question of how many understand that this is the new dynamic, and how many entrepreneurs and marketers still think that it's a big leap of faith to follow. To hear more from Al Ramadan and how Category Kings can become legendary Category Leaders, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan!

In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now that Rivian has gone public, we thought it would be cool to get together again, and unpack what happened through a category design lens. Specifically, how Rivian was able to use their IPO not just as a financing event, but a category-defining event. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Rivian IPO: An Update after the Launch Al Ramadan recaps what Rivian IPO was during the public offering, which had a market cap of $60 billion at the time. This was already a very impressive number, considering that it was still an IPO. What people didn't anticipate is that after Rivian's launch, they blew well past that and now sits over $100 billion in valuation. As a result, they are now the third largest automotive company behind Tesla and Toyota. All in all, it is an incredible IPO, and one to observe in the future as it develops. Betting on Potential vs Performance Despite all that, there are those who are still skeptic of what had happen, and consider it as a fluke or a big risk. But it all boils down to betting on the potential of an idea, rather than just prior performance. Right now, some investors are seeing things in a new light. “I think it's hard for investors to understand because that's been just been the way they are. They look at multiples of revenue or multiples of trucks shipped, or all of those other vital metrics within an organization. But the new investors I think, are starting to look past that.” – Al Ramadan Paving the Way into a New Category What Al finds interesting is that currently, 70% or more of the market cap for the electronic car category is cornered by Tesla. Yet Rivian might have to potential to great its own category within it, and be the category king for it. Because Rivian is not just planning on the electronic cars and trucks. They are also including everything else that comes along with it. We're talking charging networks and stations, dealerships, and the like. It's taking into consideration the whole ecosystem, as supposed to just that one product. “So if you go into this with the mindset of like, I'm going to value this as an automotive industry as it was over the last 125 years, you're gonna miss big time.” – Al Ramadan To hear more from Christopher and Al and their thoughts and updates on the Rivian IPO, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet to ship a product, yet somehow is pioneering a differentiated category in EVs. It is also on the verge of what will likely be a massive, multi-billion dollar IPO. In this episode of Lochhead on Marketing, Al Ramadan and I unpack all of it through the category lens. He has been blogging about this lately, so it seems fitting to invite him and have a conversation about it. If Al's name sounds familiar, that's because he and I co-founded Play Bigger Advisors, and coauthored the book, Play Bigger together. So sit back and enjoy this dialogue between two category design enthusiasts as we share our thoughts on Rivian's new upcoming massive IPO. Al Ramadan on Rivian and the Upcoming IPO Al shares his thoughts on Rivian, and what they are doing for the Electric Vehicle category. He describes its founder as something of a combination of Steve Jobs and Elon Musk, and thinks he is a remarkable entrepreneur. He then talks about the upcoming IPO they have planned to release around Thanksgiving. “A couple weeks ago, they announced that they're going to do this IPO around Thanksgiving. And it's an IPO, not a spec. All of the other EVs are going out with specs. And the zinger was that the market cap was going to be $80 billion. Bigger than GM, bigger than Ford. But it was just this moment in time where you look at this thing is like, “what, they haven't shipped the vehicle”. And they've valued more than Toyota's entire SUV line and Ford or GM, it just doesn't make (sense). That's just crazy. And so the category designer in me sort of took over and started dissecting all of their filings and I came up with a few insights that I think is worth sharing. ” - Al Ramadan The Potential of the Rivian IPO For something that has not even shipped the product yet, it seems amazing that they are valued so highly. For it to do so well at this point, it must've hit all the right notes and laid out its potential to be able to grab the attention of investors and consumers. “What they miss always, is what the real drivers of market cap are. Which is, number one: what's the potential for this category? Number two: do we believe that this company can prosecute the magic triangle company; product, company, and category and earn 76% of the economics? And number three: when we look at their numbers, metrics, financials, etc., are we comforted about the first two things? And if the answer to all of those is that you got a company who's designing a market category, that right now looks like that has the potential of almost infinity.” - Christopher Lochhead Al agrees with this points, and further explains how this new IPO is changing the vehicle industry, and how the transactions and support will be implemented once it comes out. Up until now, most EVs still operate in the traditional car dealership model. Rivian seeks to create a new category centered not just on the cars, but the services provided with it. Reactions to the Rivian IPO One of the things that piqued Al's interest was how certain people or companies reacted when the valuation for the Rivian IPO went out. One particular instance was Elon Musk tweeting about it, saying that they should at least put out a product before the IPO. It seemed illogical that someone like him would be alarmed by this, especially if you're perceived as being the king of a certain category. Yet for a brief moment there, it seems that he has shown concern over the matter, and saw a challenger on the rise. According to Al, it's right that he would be concerned. Because if you look at it, Rivian seems to be taking the Electric Vehicle category and evolving it to something that can make their current category obsolete in the future. While the implementation of which remains to be seen, it's definitely enough to be concerned about.

Al Ramadan is a co-founding partner at Play Bigger Advisors. He has been a CEO, entrepreneur, operating executive and sailing technologist.Al co-founded Quokka Sports, which pioneered data-intensive sports immersion on the Internet and revolutionized the way people experienced sport. He then joined Macromedia — and Adobe, after Adobe acquired Macromedia — where he spent almost ten years changing the way people think about great digital experiences on the Web and on then-new mobile devices. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design.Al started his career as a mathematician and software engineer — an old-school data scientist. He cut his teeth writing Fortran 77 on a VAX 11/780 and still writes the odd piece of Python code. In the ‘80s he built real time analytics engines for big steel manufacturers and brewing companies. In the early ‘90s he applied data science to Australia’s Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka.Al loves the outdoors and remote expeditions. He has hiked the John Muir Trail, sailed in the Sydney / Hobart yacht race, surfed Mavericks, lived on remote atolls in the Pacific and Indian oceans and can often be found bombing back country lines around Tahoe on a split board. He is also a mentor, father and favorite uncle to an ever-growing circle of next-generation superstars.

Dave is a co-founder and Partner at Play Bigger Advisors, a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called Play Bigger where they explain the category design process in detail. In this episode we spoke about: what is a category and category design, why do category kings capture more than 70% of economic benefits in an industry, and how did companies such as Salesforce, Tesla, and Qualtrics become category kings?

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets. Here’s a glimpse of what you’ll learn: [1:25] Jeremy introduces his guest, Christopher Lochhead. [3:00] The world doesn’t need more bullshit. [12:30] Where is podcasting going? Is it oversaturated? [17:00] Christopher talks about his Father-In-Law and his fruit orchard. [22:30] What was the motivation for writing the book, “Play Bigger?” [27:20] A healthy disregard for the status quo. [29:00] Christopher talks about getting kicked out of school. [32:00] The value of entrepreneurship and the evolution of Silicon Valley. [36:00] What did Mercury Interactive do? What made it stand out? [42:00] Why you should strive to be a “Category King.” [45:00] Christopher talks about rolling out BTO. [50:30] Testing products and ideas often fail to lead a to breakthrough. [53:30] A great example of creating a new category. [56:30] Position yourself or be positioned! [59:30] Categories make brands not the other way around. [1:02:30] Until someone reimagines the problem, nothing is going to change. [1:06:30] Christopher talks about his work with One Life. [1:10:00] How to connect with Christopher and what inspires him. [1:12:30] Christopher describes all the items he has in his office. In this episode… What does it mean to become a category king? Is it wise to branch out and create a new category to become it’s de facto leader? Why is this better than challenging existing competition? You’ll hear the answer to these questions and much more from special guest, Christopher Lochhead on this episode of Inspired Insider. In his conversation with Jeremy, Christopher opens up about his time at Mercury Interactive, why the world doesn’t need more bullshit, what inspired him and his partners to write Play Bigger, and so much more! There is a ton of great insights that Christopher has to share, don’t miss a minute of it! Be honest, aren’t you sick of all the bullshit that gets passed around as “Cutting edge” and “Innovative” these days? If that’s you, you aren’t alone! It seems that there is a growing number of people who are ready to kick curated sound bites to the curb in search of a more authentic and genuine existence. Helping to lead that charge is accomplished business leader and podcast host, Christopher Lochhead. Christopher is a no-nonsense kind of guy who loves to tell stories and ruffle a few feathers. What can you learn from Christopher's refreshing approach? What is in the cards for the podcasting industry? Is the market truly over-saturated as many people claim or are the party just getting started? It seems like everyone and their neighbor has a podcast these days, what role does the low overhead aspect play in the equation? Avid podcaster, Christopher Lochhead is convinced that podcasting is just at the beginning of it’s run. He sees a massive potential for podcasting to grow and evolve due to the fact that new categories and creative ways of telling stories continue to pop up left and right. The message of defeating the competition has been drilled so hard into the minds of business people that many have failed to see the immense opportunity to be found in the alternative. The alternative approach as described by Christopher Lochhead is to completely sidestep the competition and create a brand new category. This is the approach that Google, Netflix, and Apple took and those companies have shaped our economy and our society in ways they would never have if they played it safe! What are you waiting for? Stop playing it safe! Muster up the boldness to get out there and become a Category King! Let’s face it, you have to be a little discontent with life to be an innovator or entrepreneur. The question is, do you continue to feed off of that discontent or is it simply the spark that starts a chain reaction. Christopher Lochhead strongly believes that leaders who want to make a lasting impact need to stay discontent with the status quo. Don’t settle! Push the envelope, break barriers, and think outside of the box! Either you position yourself in the marketplace or the marketplace will position you. Learn from Christopher’s helpful insights and go even further by checking out his podcast and his book, links to both can be found in the resources section at the end of this post! Resources Mentioned on this episode Play Bigger 1 Life Fully Lived Legends and Losers Good to Great Ian Garlic Creativity Rules Erik Weihenmayer No Barriers Kim Scott Joe Rogan Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets. Here’s a glimpse of what you’ll learn: [1:30] Jeremy introduces his guest, Christopher Lochhead. [2:30] Christopher talks about his work with One Life. [6:00] How to connect with Christopher. [7:00] What inspires Christopher? [8:00] Christopher describes all the items he has in his office. In this episode… One of the greatest investments that a successful person can make is to help others find financial success. It’s not about a handout, it’s about equipping and helping others learn the best practices that will lead to personal and professional wellbeing. Have you thought about how you can help others in this regard? Business leader and entrepreneur, Christopher Lochhead is doing his part by partnering with One Life. One Life is an organization that exists to empower people of all ages to create their best life possible through an inclusive approach that provides holistic support in the areas of life planning and purpose, personal health, relationships, wealth building and investments, entrepreneurship, and mindfulness and spirituality. Learn more about Christopher’s story and his passion for the work of One Life on this episode of Inspired Insider! Did you know that your environment has a profound impact on how you perform? It’s true! Think about it, would you be more successful in a cold, harsh, and unforgiving climate or would you be more likely to succeed in a warm, sunny, and pleasant environment? It doesn’t just come down to the weather, it comes down to people in your community and more importantly, the people you allow to have access to your life. Take this opportunity to really consider how your surroundings, starting small and then working your outward in concentric circles, can impact your productivity and potential for success. Hear more about the power of your environment from business leader and podcaster, Christopher Lochhead on this episode of Inspired Insider! What inspires you to continue to pursue your dreams? Is it family, friends, being part of a bigger mission in life? Do you find enjoyment and inspiration in little things that connect you to a larger picture or represent something that you value? On this episode of Inspired Insider, you’ll hear from business leader and innovator Christopher Lochhead. Christopher was kind enough to open up his office to Jeremy and share the various items that bring him personal and professional motivation. These objects connect Christopher to people, places, and eras that inspire him and help fuel his passion for the people he connects with on a daily basis. Make sure to listen to this episode to hear more about Christopher and his fascinating story! Resources Mentioned on this episode Play Bigger http://www.1lifefullylived.org/ www.legendsandlosers.com http://iangarlic.com/podcasts/ Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

TVC068 Play Bigger Influencer and Innovator, Silicon Valley's Al Ramadan Welcome back to the Influencer Fitpreneur Series.  I'm honoured to have a special guest on the show,  Play Bigger co-author and true innovator, Al Ramadan.   Co-founding partner at Play Bigger Advisors, Al has been a CEO, Entrepreneur, Operating Executive and Sailing Technologist. He is also a… The post TVC068 Play Bigger Influencer Al Ramadan appeared first on Nikki Fogden-Moore The Mojo Maker.

TVC068 Play Bigger Influencer and Innovator, Silicon Valley's Al Ramadan Welcome back to the Influencer Fitpreneur Series. I'm honoured to have a special guest on the show, Play Bigger co-author and true innovator, Al Ramadan. Co-founding partner at Play Bigger Advisors, Al has been a CEO, Entrepreneur, Operating Executive and Sailing Technologist. He is also a… Read the full blog post TVC068 Play Bigger Influencer Al Ramadan

Segment 1: Al Ramadan is the co-founding partner of Play Bigger Advisors, the world's first category design firm. They help entrepreneurs and CEOs create companies that matter. Al Ramadan has been a CEO, entrepreneur, operating executive and sailing technologist. He is also the author of “PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets”.Segment 2: Stephanie Chandler is the author of several books including “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience” and “Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business”. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com.Segment 3: Angie Singer Keating is a nationally recognized data security expert and CEO of information security leader Reclamere. She has a passion for creating more secure workforces by helping organizations adopt holistic security cultures.Segment 4: Jesse Kalsi is a world-renowned numerologist. In his book, “The Power of Home Numbers”, he combines his Eastern upbringing with his Western experience to bring awareness and understanding of this phenomenon. Segment 5: Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, ice hockey, and cannabis.Sponsored by Nextiva.

Dave first is joined by Matthew E. May, Innovation Strategist and author of many books, including his latest: "Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking." Next what do Amazon, Uber and IKEA all have in common? The fall under the notion of being leaders in "Category Design." Dave talks about this concept with Al Ramadan and Dave Peterson Co-Founding Partners at Play Bigger Advisors, and co authors of "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you've framed it.

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.