Podcasts about re think innovation

IN EPISODE 209: Don't think that sticking with the status quo is costing you? Think again. In Episode 209, Carla Johnson explains why the safest bet is usually the riskiest move. We explore how innovative companies think and behave differently, how leaders can better manage ideation, how to become innovative no matter your industry, and why feedback is a critical piece of the creative process. ABOUT CARLA JOHNSON: Carla Johnson is a speaker, author and Innovation Architect who has  spent two decades working with leaders, researching, and writing books to teach people how to make innovation everybody's business. She's the author of ten books,  most recently, RE:Think Innovation:

  Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla's goal is to teach one million people how to become innovative thinkers by 2025. She is the Leap Advisor at Demand Spring and was previously the Programme Director of Digital Marketing at HARBOUR.SPACE. Carla has a Bachelor's and Master's degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute.   Carla joins me today to discuss creating consistent innovation through new, impactful, and reliable ideas. She defines innovation, and outlines where to find it as well as how to reignite it alongside creativity. Carla shares her five-step “Perpetual Innovation Process” and reveals the things that block innovation, such as the complexity bias. She talks about recognizing those with the courage to pitch new ideas and how to give feedback. Carla highlights the six different personality types that contribute to innovative teams and how they bring ideas to the table.   “In order to get fantastic ideas that have an extraordinary impact and outcome, you have to slow down and observe the world around you.” - Carla Johnson   This week on Innovation Talks:   ●     Carla's definition of innovation ●     Drawing inspiration for innovation by looking outside your industry and what it takes to be successful ●     What perpetual innovators are, learning to be one, and waking up your innovative muscles ●     Carla's five-step “Perpetual Innovation Process” ●     Inspiring a team to create ideas and the two vital parts of giving feedback ●     The six different archetypes of innovative teams: strategist, collaborator, culture shaper, psychologist, orchestrator, and provocateur   Connect with Carla Johnson:   ●     Carla Johnson's website (https://www.carlajohnson.co/) ●     Book: RE:Think Innovation by Carla Johnson (https://www.amazon.com/RE-Innovation-Prolific-Innovators-Extraordinary/dp/1631953176) ●     Carla Johnson on LinkedIn (http://www.linkedin.com/in/carlajohnson) ●     Carla Johnson on Instagram (https://www.instagram.com/carlajohnson.co) ●     Carla Johnson on Facebook (http://facebook.com/carlajohnsonspeaker) ●     Carla Johnson on Twitter (http://twitter.com/carlajohnson)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Carla Johnson is a global keynote speaker, author, marketing and innovation strategist, and innovation architect. She is the author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. Carla was formerly the Programme Director of Digital Marketing at HARBOUR.SPACE and the Director of Media Relations and Employee Communications at Time Warner Telecom. She has a Bachelor's and Master's degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute. On a mission to teach one million people how to become innovative thinkers, Carla has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla joins me today to discuss fostering a culture of innovative thinking and turning it into a competitive advantage. She explains how observing the world around us can increase creative thinking. She outlines the six innovation archetypes and explains how understanding these archetypes can improve teamwork and idea generation in organizations. Carla also highlights the bottom-up approach to building a culture of original thinking and innovation and underscores the role of structured processes in idea generation and problem-solving.   “Innovation really is everybody's business and we all have the ability to contribute if we just understand how.” - Carla Johnson   This week on Innovation Talks: ●     Carla's background and work as an innovation architect ●     How design architects did design thinking before it became popular ●     How creatives and innovators are perceived differently in organizations ●     Connecting emotions to products and user experiences ●     The relationship and difference between innovation and creativity ●     Why creativity is undervalued in organizations ●     How observing the world can fuel creativity and innovation ●     RE:Think Innovation and Carla's goal to teach a million people to become innovative thinkers ●     The six innovation archetypes and their application to teams and organizations ●     The importance of culture-shapers and storytellers in today's companies ●     How diversity can make innovative ideas powerful ●     Bringing empathy into the innovation process Resources Mentioned: ●     Book: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X/ref=sr_1_1?crid=2MY5KDGSJGH87&keywords=Sprint&qid=1696425962&s=books&sprefix=sp%2Cstripbooks-intl-ship%2C299&sr=1-1) by Jake Knapp   Related Episode: ●     RE:Think innovation with Carla Johnson (https://www.sopheon.com/podcasts-audio/rethink-innovation-with-carla-johnson-1)   Connect with Carla Johnson: ●     Carla Johnson Website (https://www.carlajohnson.co/) ●     The RE:Think Lab Newsletter (https://www.carlajohnson.co/newsletter/) ●     Book: RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes (https://www.amazon.com/RE-Innovation-Prolific-Innovators-Extraordinary/dp/1631953176) ●     Book: Union Pacific and Omaha Union Station (https://www.amazon.com/Union-Pacific-Omaha-Station/dp/0934904448/?_encoding=UTF8&pd_rd_w=00Mbo&content-id=amzn1.sym.579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_p=579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_r=131-0454843-5311538&pd_rd_wg=UB0yW&pd_rd_r=f6208913-3bd7-4f1d-a438-d2d66f4fdb67&ref_=aufs_ap_sc_dsk%5C) ●     Carla Johnson on LinkedIn (http://www.linkedin.com/in/carlajohnson) ●     Carla Johnson on Instagram (https://www.instagram.com/carlajohnson.co) ●     Carla Johnson on Twitter (http://twitter.com/carlajohnson) This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy8xNDY1ODg1LnhtbA) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) | Amazon (https://music.amazon.com/podcasts/6e12f112-fdc6-499e-be27-bcdd18505859/innovation-talks)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheo...

On today's Shadow Shorts, Carla Johnson, Author of "RE:Think Innovation," and Shadow Partners, Senior Advisor, and Head of Marketing, Jeff Echols talk about how to develop a culture of innovation in your organization. Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here-> https://shadowpartners.co/strategic-partner-network

 Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla's goal is to teach one million people how to become innovative thinkers by 2025. She is the Leap Advisor at Demand Spring and was previously the Programme Director of Digital Marketing at HARBOUR.SPACE. Carla has a Bachelor's and Master's degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute. Carla joins me today to discuss creating consistent innovation through new, impactful, and reliable ideas. She defines innovation, and outlines where to find it as well as how to reignite it alongside creativity. Carla shares her five-step “Perpetual Innovation Process” and reveals the things that block innovation, such as the complexity bias. She talks about recognizing those with the courage to pitch new ideas and how to give feedback. Carla highlights the six different personality types that contribute to innovative teams and how they bring ideas to the table. “In order to get fantastic ideas that have an extraordinary impact and outcome, you have to slow down and observe the world around you.” - Carla Johnson This week on Innovation Talks: ●     Carla's definition of innovation●     Drawing inspiration for innovation by looking outside your industry and what it takes to be successful●     What perpetual innovators are, learning to be one, and waking up your innovative muscles●     Carla's five-step “Perpetual Innovation Process”●     Inspiring a team to create ideas and the two vital parts of giving feedback ●     The six different archetypes of innovative teams: strategist, collaborator, culture shaper, psychologist, orchestrator, and provocateur  Connect with Carla Johnson: ●     Carla Johnson's website●     Book: RE:Think Innovation by Carla Johnson●     Carla Johnson on LinkedIn●     Carla Johnson on Instagram●     Carla Johnson on Facebook●     Carla Johnson on Twitter This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

In this episode of The Remarkable Project Jay speaks with Carla Johnson, one of the world's leading Innovation Architects, about some of the biggest misconceptions about how successful ideas are born, the building blocks and process for true innovative thinking, and the power of putting observation practices into your daily schedule. Carla Johnson helps leaders paralysed by traditional thinking and teams that lack purpose and progress. Carla's spent 20 years helping leaders shatter limits and discover undiscovered possibilities. Through years of research, she's developed frameworks and processes that teach people how to consistently produce inspired ideas that lead to uncommon outcomes.In this episode, we delve into the core themes of Carla's acclaimed book, Re:Think Innovation, where she challenges conventional thinking and invites readers to embrace creativity as a driving force for change. Through real-life examples and thought-provoking exercises, Carla reveals the secrets to fostering a culture of innovation and unlocking hidden opportunities within organisations.As a trusted advisor to numerous companies across diverse industries, Carla brings a wealth of knowledge and practical wisdom to the table. Her unique blend of strategic thinking, storytelling, and deep understanding of human behaviour allows her to guide organizations towards impactful innovation that drives growth and success.Remarkable TakeawaysWhy the idea that there are people that are naturally better with great ideas is missing an essential part. How “middle of the night” ideas are born through a very clear process whether you know it or not. The low resource practices you can put in place today that can create consistently better ideas more often. Connect with CarlaFind her on LinkedinLearn more about Carla and her book via her website 

This week on the Digital Velocity Podcast, Carla Johnson, author of RE:Think Innovation, joins Erik and Tim to discuss how five simple steps can help businesses generate ideas and solutions to transcend limits and challenges. https://www.digitalvelocitypodcast.com/episodes/40-transcending-limits-and-challenges-through-innovation-carla-johnson

What are the steps to becoming prolifically innovative?In this podcast episode, Jeff Echols and Co-Host Katharine MacPhail welcomed Carla Johnson to Context & Clarity LIVE.Listen to the conversation as we talked with Carla Johnson, the Author of our Context & Clarity Book Club book for the month of March, “RE:Think Innovation.” We'll talk about how to unlock the creative process and how to systematize innovation. To watch the full conversation, visit YouTube. If you enjoy this show, you can find similar content at Gābl Media.Mentioned in this episode:Gabl Membership

And just like that, we have hit episode 100! It's been a surreal experience hosting this show about innovation with guests from Sopheon and other companies and industries in the innovation space. It's been a joy to be part of your day whenever you tune in on our latest episode. If you're new to the show or innovation, and this is your first episode, I curated a short list of shows as a starter pack for you. In this episode, I share some of my favorite episodes for special reasons. I describe my experience during a recent innovation event in Copenhagen and what I realized about the people in the innovation space. I explain why these shows aren't exactly the best of the best but simply personal favorites. I highlight a few that I think are worth listening to. I also discuss our unique guests and the people I look forward to having in the future. "This is not necessarily the A-list or the 'best of,' but more of a starter set." - Paul Heller This week on Innovation Talks: ●     What I did in Copenhagen recently and my thoughts on the 100th episode●     The starter list of episodes to listen to●     Why choosing from the many guests we've had is challenging●     The reasons why some of these episodes are dear to me Resources Mentioned: ●     Episode 3: The Impact of Software Eating the World on Product Innovation with Greg Coticchia●     Episode 21: Unique challenges of innovation in the Aerospace and Defense industry●     Episode 28: A deeper dive into Portfolio Management with Noel Sobelman●     Episode 30: Innovation in the Chemical Industry with HC Eppich●     Episode 31: Taking a systematic approach to the product management process●     Episode 33: Necessity for Innovation Accounting ●     Episode 34: Corporate Startups and the Importance of Entrepreneurial Thinking●     Episode 36: Circular Economy in the Chemical Industry●     Episode 37: Sustainable Innovation Through Green Chemistry●     Episode 39: RE:Think Innovation with Carla Johnson●     Episode 40: Evidence-Based Innovation Portfolio Management●     Episode 43: Rapid Learning Cycles●     Episode 46: Realm of Sustainability●     Episode 47: Ambidexterity in Business Innovation ●     Episode 53: Dual Innovation with Ralph-Christian Ohr ●     Episode 57: The AIM Institute with Dan Adams part one●     Episode 58: The AIM Institute with Dan Adams part two●     Episode 59: Knowledge in Innovation with Steve Rogers●     Episode 62: Building a culture of innovation with Cris Beswick part one●     Episode 63: Building a culture of innovation with Cris Beswick part two●     Episode 69: Innovation for a Volatile World with Bill Beane●     Episode 71: The roadmapping process●     Episode 76: Getting started with JTBD and more with Mike Belsito●     Episode 78: Project governance do's and don'ts with Noel Sobelman●     Episode 80: Roadmapping dos and don'ts with Mike Belsito ●     Episode 82: B2B innovation in energy and climate with Daniel Elizalde●     Episode 96: The Journey to World-class Innovation with Noel Sobelman This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you. For additional information about new product development or corporate innovation, sign up for Sopheon's newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here. 

This week on the Digital Velocity Podcast, Carla Johnson, author of RE:Think Innovation, joins Erik and Tim to discuss how using the Perpetual Innovation Process can help individuals and companies deliver exceptional results by learning and applying more creativity and innovative thinking. https://www.digitalvelocitypodcast.com/episodes/25-learning-and-applying-creativity-and-innovation-carla-johnson

Ah, innovation. The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look like to innovate? And how can a CMO get their teams to start innovating in a way that actually yields growth (i.e., not just quirky ideas in brainstorming meetings)? Carla Johnson is the perfect person to walk us through her foolproof formula for innovation that moves the needle. She's a 10x author, and her most recent book RE:Think Innovation busts the myth that innovation requires any special degrees, training, or skills. The key takeaway from this interview is that innovation is a learned muscle, and Carla lays out how the exercises every CMO can use to shape their own innovation powers AND build a team filled with strong innovators. This episode of Renegade Marketers Unite is not to be missed. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Carla Johnson is one of the world's leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast. About Carla Johnson As the world's leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody's business.   Episode Highlights Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It's for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn't just a skill—it's a mindset. “90% of innovation takes place outside the typical workday,” Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset. Carla's five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details: Observe Distill Relate Generate Pitch What brand has made Carla smile recently? Carla shared a company that she profiled in RE:Think Innovation—Emerson. “They consistently surprise me in how they've adopted innovation internally and externally.” To learn more, go to Carla's website and connect with her on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #817 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #817 - Host: Mitch Joel. Carla Johnson helps organizations that are constrained by an old-school approach when taking on new world problems. They're struggling with unpredictability, frustrations, and a shortfall of results. They might think the problem is the wrong people or strategy or product. But they're really suffering from an outdated and faulty architecture. Even the hardest work and best intentions fall flat with the wrong conditions for innovation and more broadly – success – in these modern and volatile times. As an Innovation Architect and CEO of RE:Think Labs, Carla helps organizations design and build the ideal architecture to accelerate innovation, engagement, and growth. Having written ten books and studied both innovation and architecture for the last twenty years, she's developed a specific framework to help leaders remodel their approaches in order to boost speed, reduce risk, and enjoy more predictable outcomes. In her latest book, RE:Think Innovation, teaches her 5-step framework to connect the dots, come up with the ideas and find the opportunities in any market, for any business and under any condition. Enjoy the conversation... Running time: 51:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Carla Johnson. RE:Think Innovation. Follow Carla on LinkedIn. Follow Carla on Twitter.  This week's music: David Usher 'St. Lawrence River'.

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas. In this episode: Definition of innovation. How is innovation different from creativity? What is perpetual innovation? What are the five steps of innovation? In which step of innovation do people spend the most time and why? What are the different types of innovators? How can people regularly work on enhancing their innovation skills? What is the best way to encourage innovation in B2B business? Quotes from the episode: "I define innovation as the ability to consistently come up with new, great and reliable ideas. It sounds like a very simple definition, but each of those words is important." "Our attention gets narrowed into these very small tasks or digital devices all day long. Still, creative, especially innovative people, are highly observant of the world around them." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

How do you define the word, "innovation?" For most of us, innovation refers to a new product, a new way of doing something or even a new way of thinking. Essentially, it's about ideas, right? Our guest this week believes that we may be looking at the issue too narrowly. In today's episode of Lead with Trust, Sue chats with Carla Johnson, global keynote speaker, marketing and innovation strategist, and bestselling author of 10 books, the most recent being https://www.carlajohnson.co/rethinkbook-001/ ('Re:Think Innovation.') You'll learn why Carla believes that we need to cultivate a broader definition of innovation. You'll discover why the focus of her newest book, 'Re:Think Innovation' was not the Steve Jobs-types, but those who were innovating on a daily basis, out of the limelight. You'll learn about the dynamics of bringing people together, as well as the importance of incorporating people's unique perspectives. You'll also discover Carla's six innovator archetypes, from the left-brained Bill Gates-types on one end of the spectrum, to the provocateur Steve Jobs-types on the other. Join Sue and Carla for this fascinating discussion! Enjoy! What You'll Learn in this Show: Carla's unique (and broad) definition of "innovation." Why the focus of her book was not the well-known innovators, but those who were innovating on a daily basis, out of the limelight. The importance of incorporating people's unique perspectives when bringing them together. The six innovator archetypes, from the left-brained Bill Gates-types on one end of the spectrum, to the provocateur Steve Jobs-types on the other. And so much more... Resources: https://www.carlajohnson.co/ (Carla's Website) https://www.carlajohnson.co/rethinkbook-001/ (Re:Think Innovation book) https://sudyco.com/ (Sudyco) Linkedin: https://www.linkedin.com/in/suedyer/ To access your trusted leader profile: https://sudyco.com/profile/

RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson About the Book: RE:Think Innovation makes coming up with great ideas everybody's business. People think innovation isn't sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. It's actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time. About the Author: Carla Johnson is an innovation and marketing expert, keynote speaker, and prolific author. Her work with Fortune 500 brands served as the foundation for many of her books. Having lived, worked, and studied on five continents, she's trained thousands of people how to rethink the work that they do and the impact they can have. Her expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses. And, interesting facts about Carla - (based on a careful reading of her book) she grew up in a town of 1,000 people in rural Nebraska, when she was four years old she was in the community fashion show, she's been known to doze off in big, soft, cushy chairs and coffee shops, and if you ever meet her in person – she's a hugger! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/re-think-innovation-carla-johnson

Learn how restaurants and hotels are dealing with bad customer behavior, why marketers are finally paying attention to customer experience, and why innovation doesn't have to be complicated! Bite-Sized Delight From the Episode: • The Customer Isn't Always Right - If customers aren't behaving with civility, smart businesses will choose not to work with those customers, taking comfort in the fact that kind people want to go places that value kindness. • More CMOs are Focusing on Customer Experience - According to new research from Salesforce, nearly 78 percent of CMO's now own customer experience for their organization and are working to create a cohesive customer journey across channels and devices. • The Best Innovators Deliver Extraordinary Outcomes - In her new book RE:Think Innovation, Carla Johnson offers a framework for generating innovative ideas to push your organization forward. Are You Looking for Things We Referenced? • “Restaurants and Hotels Push Back Against the Uptick in Customer Tantrums” - by Clare Ansberry in The Wall Street Journal • State of Marketing in 2021 - by Salesforce • RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes - by Carla Johnson Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

The Merriam-Webster dictionary defines innovation as “a new idea, method, or device.” Unfortunately, many people believe they're not creative enough to be innovators. Lately, I've been reading a book entitled, “RE:Think Innovation” that disagrees. The author, Carla Johnson, believes we can train ourselves to become innovators. Ms. Johnson outlines steps for how we can create ... The post Underlying Assumptions appeared first on Unconventional Business Network.

Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work

Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla's goal is to teach one million people how to become innovative thinkers by [...] The post RE:Think Innovation with Carla Johnson appeared first on Sopheon.

Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla's goal is to teach one million people how to become innovative thinkers by 2025. She is the Leap Advisor at Demand Spring and was previously the Programme Director of Digital Marketing at HARBOUR.SPACE. Carla has a Bachelor's and Master's degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute. Carla joins me today to discuss creating consistent innovation through new, impactful, and reliable ideas. She defines innovation, and outlines where to find it as well as how to reignite it alongside creativity. Carla shares her five-step “Perpetual Innovation Process” and reveals the things that block innovation, such as the complexity bias. She talks about recognizing those with the courage to pitch new ideas and how to give feedback. Carla highlights the six different personality types that contribute to innovative teams and how they bring ideas to the table. “In order to get fantastic ideas that have an extraordinary impact and outcome, you have to slow down and observe the world around you.” - Carla Johnson This week on Innovation Talks: Carla's definition of innovation Drawing inspiration for innovation by looking outside your industry and what it takes to be successful What perpetual innovators are, learning to be one, and waking up your innovative muscles Carla's five-step “Perpetual Innovation Process” Inspiring a team to create ideas and the two vital parts of giving feedback The six different archetypes of innovative teams: strategist, collaborator, culture shaper, psychologist, orchestrator, and provocateur Connect with Carla Johnson: Carla Johnson's website Book: RE:Think Innovation by Carla Johnson Carla Johnson on LinkedIn Carla Johnson on Instagram Carla Johnson on Facebook Carla Johnson on Twitter This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

With all of this talk about "innovation" in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh chats with author Carla Johnson about her latest book, "RE:Think Innovation" on today's episode of PSM Show. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/  

In today's episode we have an amazing guest, Carla Johnson, who gets our juices flowing when it comes to innovative ways to leverage the moments of today in order to get to your goals.  She just released her latest book, RE: THINK innovation.  Carla is a storyteller, speaker, and a prolific author- seriously, 10x author.Dia and Carla discuss the relation between ideas that you are coming up with (however frequently for you), and seeing if those ideas can be applied successfully to something in your life.  Whether it's a work issue, a relationship, an opportunity...you name it.  Carla not only discusses a sequence of events in order to get you thinking more innovatively, but she and Dia also explain how you can apply innovative thinking to something that we all need to be doing....asking for more and getting it. 

Featuring Carla Johnson, Speaker. Author. Marketing & Innovation StrategistCarla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and keynoted on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper competitive, customer-driven world, finding opportunities through innovative thinking must be everyone's business. Her goal is to teach one million people how to become innovative thinkers by 2025. Episode quote:“Innovation is the ability to consistently come up with new great and reliable ideas, simple sentence, but some really important words in there. ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

During this episode, we talk to Carla Johnson, world-renowned storyteller and author of RE:Think Innomvation.  Her book provides a 5-step framework for innovation.To buy RE:Think Innovation:Click HereTo connect with Carla:Website: https://www.carlajohnson.co/LinkedIn: https://www.linkedin.com/in/carlajohnson/Carla's BioKeynote Speaker. Author. Storyteller. Creative Explorer.Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands hasn't gone unnoticed and the latest of her seven books, _Experiences_ , sets the benchmark for a new era in marketing. Named one of the top 50 women in marketing and the incoming chair of the ANA's Business Marketing Association, Carla regularly challenges conventional thinking.Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.Support the show

World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode.She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.Her work with Fortune 500 brands served as the foundation for many of her books, including her tenth, called RE:Think Innovation which you will also learn about here today.Consistently named one of the top influencers in her field, I'm honored to welcome to the podcast, Carla Johnson.Conversation points: Can you share your experience on the formula that some of the best thinkers have used to come up with game-changing ideas? A topic that you cover in your Innovation talks is how “everyday inspiration leads to measurable outcomes that don't take years (or even months) to realize - Can you tell us more about using everyday inspiration? What about group-think? If we are in the conference room and are tasked with coming up with innovative ideas, what can an organization do to bring out the best ideas in the room? Recently I had a conversation with a common friend of ours, Andrew Davis, who is also very in-tune to Customer Experiences. He has an interesting view of the intersection between Customer Experience and Marketing.You have spoken about how companies are pivoting from product-centric approaches to customer-centric. How do you think pivoting to a customer-centric approach benefits an organization's marketing efforts? Do you think that organizations even understand the customers' expectations of the organization? Let's talk a bit about organizational change.I'm sure my audience often hears about storytelling, but from a Marketing perspective.I want to learn about your experience in using storytelling internally to incite change, so...How can we use storytelling internally, within our companies to get beyond “how we've always done it” and get to true organizational change?Back to Innovation. I want to hear about this book that I'm about to read.Your book is called RE: Think Innovation and it promises to show “how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.”Please tell us about the book and what we can expect to learn.In the book you have a term, (correct me if I'm wrong) which is “Perpetual Innovator” - Carla, How can I become a Perpetual Innovator?Thanks to the listeners. If you're listening to the podcast and want to also “see” Carla and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode guaranteed to get you started innovating! For more information: •Carla Johnson: https://carlajohnson.co •RE:Think INNOVATION on Amazon: https://amzn.to/3hPmW31 (affiliate) •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Samantha and her guest Carla Johnson, Global Keynote Speaker and Author of her new book, RE: Think Innovation, as they talk about how to tie individual competence with innovation techniques to direct corporate outcomes and the framework she's developed to look at the work that they do differently, and have a bigger impact on the people they serve.

This week on Timeless Leadership, the topic is Innovation. Creativity by itself is nothing. It's how you assemble bits of creative genius into something workable that give you innovation. But innovation isn't an endpoint. It's a journey. One that has concrete, repeatable steps. Carla Johnson, author of RE:Think Innovation, has the formula for that success and she's our guest this week on Timeless Leadership. Links Innovation in Storytelling (Timeless & Timely) Carla's book: RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes Book website: ReThinkInnovationBook.com Carla Johnson's website Please leave us a rating or review so other people can benefit from Timeless Leadership. And if you enjoyed this episode, you might also enjoy: Collaboration with Alan Mulally Communication with Tamsen Webster   Find all of the episodes on the podcast player of your choice.   And don't forget to subscribe to the Timeless & Timely newsletter. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

In This Episode: Carla Johnson, world-renowned keynote speaker and author of her latest book “RE:Think Innovation,” details the five step framework for innovation to inspire growth in business.

Everybody can be an innovator! Keynote Speaker and Best-Selling Author Carla Johnson shares her insights into empowering innovative thinking across an organization instead of siloing it to creative or research and development teams.  In this episode, Carla talks about how to turn “what if…” and “let’s pretend…” into a systematic approach that helps organizations build an innovation ecosystem. From reminding us to connect the dots like we did as kids to building a framework that consistently supports innovation, Carla chats with VP, Creative Scott Trobaugh about a range of innovation topics, including: Overcoming the fear of trying something new How different types of people innovate in different ways How everybody is capable of generating ideas that address a specific objective that matters to the business, team or situation The way innovation skyrockets when every employee understands the impact they make in customers lives  The difference between efficiency and innovation  How 2020 was a swim coach (yes, you read that right!) Carla’s latest book, RE:Think Innovation, debuts on June 29, 2021. The book outlines the five-step framework that helps you connect the dots and find opportunities to facilitate growth. Quotes from the episode:“Our own identity as innovators, or not innovators, really has such an incredible impact on our bravery in stepping forward, or raising our hand with a new idea.”  “And the other thing that you hear from these people is, I'm not smart enough to be an innovator because there's this perception. You have to be a PhD, and in these complex B2B industries, a PhD engineer, a PhD data analyst, or you have to be a design thinker, you have to be, you know, fill in the blank with something that makes you an official innovator. And they're like, I'm not smart enough to innovate. And the truth is, innovation at its root is just about connecting the dots.” “There's all sorts of research that shows when an entire company and employee base understands the reason that the company is in business, the difference that they're making in the lives of their customers, innovation skyrockets.” “And I think that's what's so exciting about what we're seeing now and in going forward is that everybody knows whatever happens next is going to be different. So, there's no better time than right now to really take advantage of change, of doing something different, of innovating, of rethinking the work that you're doing. Because we all know that, that page, that book, that, you know, huge volume of expectations of business and how we interact doesn't apply anymore. And we have this blank slate now.” “I love opening a new notebook and getting my pen out and drawing those first lines and, and imagining what things are going to look like in, in what could be, the what ifs and the let's pretend. And I think we're at that tipping point right now in business with being able to do the exact same thing, but the thing that's to our benefit right now is that everybody expects it to look different. So that's our greatest opportunity, to design it in a way that is the most beneficial, the most helpful, the most valuable to everyone involved.”   About the Speakers:CARLA JOHNSON, Keynote Speaker & Best-Selling Author: Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas and transform their business. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation (available June 29) busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. SCOTT TROBAUGH: As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.

Today Carla Johnson is our guest, we will discuss with her how organisations respond in these times of working from home towards innovation and Change Dynamics.Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Carla is consistently named one of the top influencers in her field.

How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes Interview by Chicke Fitzgerald of the Game Changer Network, showcased on C-Suite Network "All my life I've found opportunities where others didn't. And I've delivered results others couldn't. I've launched companies. Grown others. Taught people how to think differently. Helped them reach extraordinary results." People think innovation isn't sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. It's actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time. Chicke Fitzgerald is an e

In this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world's most prolific innovators come up with great ideas that turn into extraordinary outcomes.  If you want to know more or get in touch with Carla, you find more information in the links below: https://www.carlajohnson.co/ https://www.linkedin.com/in/carlajohnson/

Interview by Chicke Fitzgerald of the Game Changer Network, showcased on C-Suite Network  "All my life I've found opportunities where others didn't. And I've delivered results others couldn't. I've launched companies. Grown others. Taught people how to think differently. Helped them reach extraordinary results." People think innovation isn't sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. It's actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time. Chicke Fitzgerald is an e

Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands serves as the foundation for many of her books. Her tenth and most recent book, RE: Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. In this week’s episode, Carla dives right into what B2B marketing is lacking when it comes to storytelling, and how to fix it. Key Takeaways: [2:15] What’s a typical workday like for Carla? [310] Carla shares the 90/90/1 productivity philosophy. [7:15] How did Carla get her start in marketing? [10:10] There’s a lack of understanding when it comes to storytelling and its role in B2B marketing. [17:20] People are hardwired for stories. [19:35] Start with facts and figures? It releases stress in the body. Start with a story? It releases dopamine. [20:25] You can’t prove yourself into a purchase with a customer. [22:15] How has Carla’s background in engineering and history helped her become a better writer? [27:35] When does it make sense to outsource the CMO role? [31:15] Let’s talk about innovation. Carla shares what she’s seen over the years. [34::55] What are some of the best ways marketing leaders can drive a culture of innovation? [39:15] Saying you’re innovative is one thing. Actually doing it is quite another. [42:15] Innovation is everybody’s business. 90% of innovation happens outside of product yet 75% of the budget goes to product innovation. [44:50] Carla shares how the CDC leveraged innovation to better educate the public. [48:35] Carla relocated her family across the globe. Why is travel important? What was that relocation experience like? [53:35] Volunteering is a big part of Carla’s life. Everyone should take a moment to give back, even if it’s small. [55:40] What’s one piece of advice Carla would like to give her younger self?   Mentioned in This Episode: Carlajohnson.co Preorder Carla’s book here Carla on LinkedIn  

Carla Johnson is a storyteller trying to get companies and businesses to see that they, too, are storytellers. At least, the good ones are.   And while Carla primarily works with executives and marketers as they rethink and fine-tune their approach to potential customers, so much of the work she does has direct carrry-over into our everyday relationships.   Carla, who is the author of the book Re: Think Innovation, dives into how replacing our ego-driven desires with reflective self-awareness can completely change the narrative of how others see us.   Connect with Carla at https://www.carlajohnson.co.   Sign up for The Follow-Up newsletter at https://www.thefollowupquestion.com/newsletter.

Ask innovators how they came up with a great idea and they'll typically say it just came to them. But probe carefully and you'll find they invariably followed a step-by-step formula that anyone can follow.  In her tenth and latest book, RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes, author and renowned speaker Carla Johnson explains how the world's most prolific innovators come up with great ideas that turn into extraordinary outcomes.  Carla has travelled the world, partnering with Fortune 500 companies and thousands of people to rethink their work and come up with game-changing ideas. What she discovered is the process is not that hard to master.  Anyone Can Learn How to Come Up With Great Ideas  There's a myth that innovation requires a bewildering, innate talent or years of specialized training to learn. But through comprehensive research for RE:Think Innovation, Carla found there was an easily learned method for coming up with these great ideas.  “What I started to see were patterns,” she says. “And it was that everybody followed the same process to come up with a great idea that led to outcomes much bigger than they could have imagined. They all follow the same process, whether they realize it or not. What this book does is break things down into a very simple, teachable, scalable process that anybody can follow.”  Indeed, the book unveils a five-step formula that helps readers draw inspiration and naturally generate ideas. It also teaches organizations to nurture employees who learn to quickly and consistently generate high-quality ideas that deliver outsized results.  Interactive Book Research  It took Carla five intense years to formulate the principles underlying RE:Think. Because much of it was uncharted territory, she relied heavily on her networks for ideas.  “This book was an opportunity to look at my own idea generation and organization process,” she says. “Because I wasn't sure about all the parts and pieces, I blogged about them and shared them on LinkedIn, where I would ask questions about things I wasn't sure about. My LinkedIn network was extremely valuable, to be able to ask questions about examples of companies that have done X, Y and Z, and get so much great information.”  As a prolific speaker, Carla was also able to test many of her concepts during entertaining talks to leading companies and their innovative leaders. In the process, she created much of the book's content.  Creating a Thick Book Outline  “My outline was almost a mini book in itself, 17 pages and 5,000 words long,” she explains. “I think writer's block, a lot of times, comes from overwhelm, rather than not having something to say. So as I made my outline more detailed, and I could see the storyline flow through it, it made it much simpler for me to sit down and work on chunks.”  It also helped to use storytelling to illustrate her ideas. “One of the things we struggle with is how to come up with a great idea that resonates with people. But it doesn't matter how great your idea is. If you can't tell its story, it will never get anywhere.”   While Carla tapped outside expertise to write the book, she learned to trust her own voice in delivering the message. “If you are an authority enough to write the book on it, then you don't need to constantly lean on somebody else to prove your points,” she says.  At the same time, she discovered, her ideas were what really mattered. “I had somebody very wise say to me: It's not about you, they're coming to hear your message. And your role is to share that message. Because there's a reason they need to hear it, there's a reason they need to hear it now and from you. And I think that is really important as an author to understand. I learned a while ago that my role in this whole writing process is that of an educator.”  LINKS  Twitter.com Instagram.com LinkedIn.com CarlaJohnson.co  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Now more than ever, the responsibility for innovation rests on everyone's shoulders within the organization. This episode will look at shifting accountability for innovation out of the hands of the select few, to build a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Guest: Carla Johnson, Author & Innovation Strategist Guest Bio: Carla Johnson is a world-renowned storyteller, speaker, and prolific author. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation busts the myth that innovation is something that requires a specific degree or special training. in fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025. Key Takeaways Companies that struggle with innovation lack a clear organizational purpose. You need to be able to create space for innovation to happen within your organization. Innovation is inefficient, it often involves failure. Great innovation makes others jealous they didn't come up with that idea. Carla shared her remarkable 5-step formula that anyone can follow to use inspiration from the world around you. VISIT> patsnap.com/ep5 Grab Your FREE Copy of The connected innovation intelligence blueprint> CLICK HERE Today's episode was brought to you by PatSnap. Learn more about PatSnap at www.patsnap.com This podcast was fully transcribed and can be found at patsnap.com/ep5