Innovation to Save the Planet

KP Unpacked is the #1 podcast in AEC—and for good reason. In this episode, KP Reddy and Jeff Echols start with baseball and end up somewhere way more urgent: the death of innovation-as-edge. From Moneyball to AI, from power drills to predictive hiring, they unpack what happens after everyone catches up—and what firms should do next to keep their advantage.KP drops insights on fast feedback loops, tech resistance in AEC, and why real innovation today comes from judgment, not just data. They also explore how AI is rewriting the rules in venture, recruiting, sports betting, and founder evaluation. If your firm is still calling BIM “innovation,” this one's for you.“The thing about building an edge is… you rarely get to keep it.”

Welcome to KP Unpacked , the #1 podcast in AEC. In this episode, KP Reddy and Jeff Echols unpack a movement that's flipping tech, venture, and entrepreneurship on its head: vibe coding.What started as a LinkedIn post sparked one of the most active polls in Catalyst history, and it turns out, 73% of this high-performing AEC community is already doing it.They dive into:Why vibe coding is displacing CRMs (and entire startups)How a skeptical sales exec built a GC-specific CRM in 20 hoursWhat this shift means for tools, venture capital, and the next era of startupsWhy early adopters will always win, even if it's messyPlus, KP shares his private equity wine-country story, a bold new startup funding model (no VC required), and how the team might be accidentally launching a hackathon.

Welcome back to the number one podcast in AEC, KP Unpacked, where AI, innovation, and the built world collide.In this episode of the AI in AEC series, Jeff Echols (Executive Director, Catalyst) is joined by Frank Lazaro (Head of Advisory, KP Reddy Co.) for a strategic deep dive into how AEC firms can assess and improve their innovation readiness before adopting AI or any new tech.They break down the DIAL Framework, a free assessment designed to benchmark your firm's innovation posture across six critical pillars:Internal InnovationExternal InnovationCultureEcosystemTech AdoptionBlue Sky ThinkingYou'll hear real-world insights from working with dozens of AEC firms, stories of siloed departments unknowingly duplicating efforts, and practical advice for creating sustainable innovation systems across your organization.Whether you're a disruptor, adopter, or laggard, this episode gives you the tools to find out where you stand, what to fix, and how to move forward.

In this brutally honest episode of KP Unpacked, the number one podcast in AEC, KP Reddy and Jeff Echols take a sledgehammer to one of the industry's most overused and misunderstood buzzwords: digital twin.What even is a digital twin? KP unpacks why most people using the term don't know what it really means, why having a 3D model doesn't qualify, and how the lack of real-time sensing, integration, and meaningful data makes the concept nearly useless in today's built world.From hilarious real-world anecdotes to blunt industry truths, KP explains how chasing digital twin hype makes the whole AEC industry look foolish and what we should be focusing on instead.You'll hear about:Why BIM ≠ digital twin (and never did)The difference between useful models vs. empty tech flexesThe real ROI (or lack of) in pursuing true digital twinsWhy too many people use tech to avoid getting on job sitesHow AI is learning from the wrong peoplePlus: A sneak peek into the launch of Catalyst, KP Reddy Co.'s new community for forward-thinkers in AEC.This episode is packed with insight, no-BS takes, and the kind of field-first perspective the industry desperately needs. If you've ever used or been confused by the term "digital twin," this one's a must-listen.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

Every AEC firm faces it: Do we build our own AI tools or buy what's already on the market?In this episode of KP Unpacked, the number one Podcast in AEC, Jeff Echols and Frank Lazaro dive deep into the strategic dilemma that's dominating boardrooms and innovation teams across the built world.From skyrocketing subscription costs to the reality of custom bot deployment in under 10 minutes, they unpack the tradeoffs, timing, and total cost of ownership behind the build vs. buy decision.You'll hear:Why most firms overestimate the need to buildThe real ROI of custom AI toolsHow low-code platforms are changing the gameThe hidden cost of falling in love with buildingSix sharp takeaways to guide your AI investment strategyStart with the problem, not the tool. No AI investment works unless it maps to a real pain point.Speed > perfection.Getting something into the hands of your team beats endless deliberation.Adoption is your signal. Give teams low-stakes tools first — and watch what they build around them.Cost strategy matters. $20 tools add up. But so does maintaining custom code. Run the real math.Don't build for your ego. The most overengineered tools often become the least used.Don't wait. Action beats analysis. Start with buy, evolve to build. But move.Whether you're a 5-person studio or a 5,000-person firm, this conversation will challenge how you think about innovation, adoption, and what it actually takes to future-proof your tech stack.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this episode of KP Unpacked, the number one podcast in AEC, Jeff Echols sits down with Frank Thalakotur, Senior Research Advisor at KP Reddy Co., to dig into one of the core issues holding the AEC industry back—chronic misalignment between design, delivery, and owner value.Frank brings experience across HVAC engineering, MEP project management, startup innovation, and owner's rep work. But in his current role, he's stepping back from solutions and going deep into problem discovery.Together, they unpack:Why the AEC industry keeps solving symptoms instead of root causesHow contracts—not outcomes—are driving behaviorWhy owners remain disconnected from the value chainWhat it takes to shift from isolated innovation to system-level alignmentWhy “data is the new concrete”—and what happens when no one's pouring itThis is real research, real voices, and real stakes. If you've ever asked “Why does this keep happening?” in AEC, you'll want to listen in.

Welcome back to KP Unpacked, the #1 podcast in AEC.In this episode, KP Reddy (Founder & CEO of Shadow Ventures) and Jeff Echols (Executive Director at Catalyst) unpack a powerful metaphor that's reshaping how we think about startups, business models, and the built environment.We're not just talking features or fixes. We're talking about delivering outcomes that actually cure real industry problems. From aligning incentives in AEC to rethinking how firms deliver value, this episode is packed with strategy, story, and sharp insights.

On this episode of KP Unpacked—the number one podcast in AEC—Jeff Echols sits down with Alan Montpellier, Principal and Chief Innovation Officer at PAE, to explore what it really takes to embed innovation into the DNA of an AEC firm.Alan shares how PAE shifted from ad hoc ideas to a fully resourced innovation group, why innovation can't live in a silo, and how they prioritize experimentation—without sacrificing project delivery or profitability.You'll learn:How PAE structured its innovation group and budgetWhy innovation should come from everywhere—not just the “innovation team”How to balance client deadlines with long-term experimentationReal-world examples of tools, AI pilots, and failed-but-smart experimentsWhat to do when PMs block innovation because of feesThis is a playbook for firms who want more than buzzwords—who actually want to build something new and better.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this episode of KP Unpacked, the number one podcast in AEC, Jeff Echols, Executive Director at Catalyst, KP Reddy Co. kicks off a brand-new series featuring the in-house research team at KP Reddy Co. He's joined by Senior Research Advisor Ted Kenney, who brings years of experience in AEC technology and building product specifications.They explore the untapped potential of specifications in driving collaboration across architecture, engineering, and construction. Ted explains why specs are often overlooked, how they act as the connective tissue across stakeholders, and what's missing from the current software landscape.They also dive into the research goals of the Integrated Owners Forum—KP Reddy Co.'s initiative to empower owners with actionable insight—and why discovering core problems is more valuable than surface-level disruption.If you work in AEC, product development, or innovation, this episode will shift how you think about specs, data silos, and the future of collaboration.

This week on KP Unpacked—the number one podcast in AEC—Jeff Echols and KP Reddy unpack the Sunday Scaries post that broke the internet (or at least LinkedIn).It all started with a Talking Heads lyric and a throwback photo… but quickly sparked a bigger conversation:What's your 10-year plan—for yourself, not your startup?KP shares hard-won lessons from building (and walking away from) multimillion-dollar businesses, why too many founders confuse “in flight” with “on course,” and how to evaluate whether you're heading to Mars—or just orbiting Earth.You'll learn:Why quick exits are the exception, not the ruleHow to identify when to abort, pivot, or persevereThe 5 elements every founder's 10-year life plan should includeHow to separate identity from startup egoWhy financial, health, family, and passion alignment matter more than vanity metricsThis episode isn't just for startup founders—it's a personal gut check for anyone on a high-stakes path.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this episode of KP Unpacked—the number one podcast in AEC—Jeff Echols sits down with architect and senior research advisor Zig Rubel to explore a bold question: What if the biggest issues in AEC aren't what we think they are?Zig brings his unique lens—from massive healthcare projects to tech startups—to unpack why most industry “solutions” may be missing the mark. Together, they dig into how KP Reddy Co.'s research team is flipping the script—asking not how we fix problems, but whether we're chasing the right ones to begin with.In this episode:The surprising reason most AEC “problems” are just symptomsHow architects, engineers, and owners view the process differentlyWhy the research team is talking to everyone—from executives to project doersWhat Zig expects to hear in 200+ interviews (spoiler: it's bigger than tech)Why now is the time to question how the built environment really impacts usIf you're tired of surface-level fixes and ready to rethink AEC's future—this one's for you.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this episode of KP Unpacked, the number one podcast in AEC, Jeff Echols and Frank Lazaro unpack the rising wave of custom GPTs—and why every forward-thinking AEC firm should be building one. From knowledge centers to proposal bots, this episode dives into how AI tools like Azure Foundry and ChatGPT Projects are reshaping how firms capture experience, accelerate onboarding, and win more work.What you'll learn:The two AI tools leading the charge in AEC: Azure Foundry vs ChatGPT ProjectsWhy centralizing your firm's knowledge gives you a serious edgeHow to turn your senior team's experience into a searchable assetSmart use cases: proposal bots, resume finders, SOP assistantsThe one con firms overlook before building a custom GPTA simple, no-code starting point to test this todayIf your firm's expertise lives in people's heads or buried folders—this episode is your roadmap to change that.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this special episode of KP Unpacked, the number podcast in AEC, Jeff Echols sits down with Hope Alexander, senior advisor at KP Reddy Co., to spotlight the one voice often missing in AEC innovation: the owner. From her days helping grow a startup into a 2,000-person firm (later acquired by AECOM) to building BIM with Frank Gehry, Hope's career has centered around understanding what owners actually need—and why the AEC industry keeps missing the mark.You'll hear about:Why owners are the most important (and overlooked) force in AEC innovationThe hard truths behind BIM adoption and why owners hesitatedHow Hope and KP plan to fix that with the Integrated Owners ForumWhat research is uncovering about industry gaps—and what's nextA hot take on AI, decision fatigue, and the leadership vacuum in large capital projectsIf you're in AEC, emerging tech, or real estate, this is a must-listen. Because if you're not talking to owners, you're missing half the story.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

In this episode of KP Unpacked—the number one podcast in AEC—Jeff Echols and KP Reddy go deep on awards, ethics, and why it's time to rethink how innovation gets recognized in the built environment.KP unpacks the launch of the 2025 AEC Innovators Award in collaboration with Zweig Group, and doesn't hold back on the industry's pay-to-play culture. From shady award models to what makes innovation actually count, this episode lays out why the best ideas don't always get the spotlight—and how that's about to change.Inside this episode:Why most industry awards don't mean anything—and what KP's doing about itHow to actually evaluate innovation in AEC (hint: it's not about buying Revit)The real reason RFP processes fail to recognize new thinkingWhat the AEC Innovators Award will reward—and what won't make the cutA call for submissions that actually matter to owners, teams, and impactThis isn't just another award. It's a challenge to the industry to do better—and a chance to show what real progress looks like.Ignite what's nextWe're launching something new... It's called Catalyst.It's a space for AEC forward-thinkers are reimagining what's next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

AI isn't just about flashy tools—it's about transforming how AEC firms research, analyze, and make decisions. In this episode of KP Unpacked - the number one Podcast in AEC, Jeff Echols and Frank Lazzaro dive deep into the power of AI research tools and how you can use them to work smarter, not harder.Key takeaways from this episode:Why AI research tools are changing the game for AEC firmsFrank's personal formula for finding 12 minutes of efficiency daily using AIReal-world examples of how AI tools outperform traditional research methodsThe top AI tools you should be using: ChatGPT Deep Research, Storm, and PerplexityHow to avoid AI's common pitfalls in data analysis and research workflowsActionable tips to start using AI research tools in your business todayWe want to tell you about something we've been quietly working on—and now it's live. It's called Catalyst. It's a space built for AEC professionals like you who are designing, building, and reimagining the future. Catalyst is where the sharpest minds in our industry connect, share, and lead what's next. If this sparked something, Catalyst is where we keep the conversation going.This uniquely active space is where the top minds in our industry come together and shape what's next in AEC. Ignite innovation. Join the waitlist at kpreddy.co. Hope to see you there!

Are Gen Z professionals really unambitious, entitled, and disconnected—or just playing by a different set of rules? In this bold episode of KP Unpacked, KP Reddy and Jeff Echols break down the generational clash transforming AEC firms, sparked by this LinkedIn post from KP.They cover:Why “pay your dues” thinking no longer worksHow Gen Z's ambition is faster and biggerWhat real relationships look like in a remote-first worldWhy merit > networking for this generationHow inauthenticity kills trust instantly This isn't just a culture chat—it's a blueprint for modern leadership. 

What if your “too early” is actually right on time?In this episode of KP Unpacked - the number one podcast in AEC, Jeff Echols sits down with structural engineer turned AI innovator Kevin Jeswani to unpack one of KP Reddy's boldest articles: Your Career Deserves a Firestarter Moment. Kevin's story is the ultimate proof that you don't need a senior title to start driving change in the AEC industry.From automating his own workflows to launching data-driven initiatives at startups, Kevin shares how he broke out of the traditional career path, embraced AI before it was trendy, and built a role that didn't exist on any job board.

AI is building faster than the law can keep up. In this episode of KP Unpacked — the number one podcast in AEC — Jeff Echols and Frank Lazaro dive into a messy question every firm needs to answer: Who owns the work when AI creates it?From copyright law updates to court cases nobody's talking about yet, they break down where the real risks are for architects, contractors, owners, and innovators. You'll learn why "lazy AI" is a legal nightmare, where the real landmines are for your firm, and why your next big project needs strong AI policies before the first line is drawn.Key takeaways:Why the U.S. Copyright Office says human authorship is still kingHow firms can protect themselves when using AI-generated contentWhere AEC companies are most vulnerable — and why graphics pose bigger risks than textWhy starting with your own work matters more than everHow upcoming lawsuits could change the rules again — fastWhether you're drafting, rendering, or pitching, understanding AI ownership could save your firm a lot more than pride.

In this episode of KP Unpacked,  the number one podcast in AEC, KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner.You're selling to GCs. You're marketing to architects. But if the owner doesn't see the value, you're just noise in the vendor stack. KP unpacks the real reason BIM didn't deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon.

 In this episode of KP Unpacked (AI in AEC edition), Jeff Echols and Frank Lazaro—KP Reddy Co.'s in-house AI expert—tackle one of the biggest blind spots in AI adoption: training your team. Everyone's talking about AI. Few are doing anything useful with it. From underused tools to forgotten policies, they break down why most firms are missing the mark—and how to fix it. As always, the number one podcast in AEC brings you practical, no-fluff insights designed to help you move fast and build smarter. 

In this episode of AI Unpacked, Jeff Echols is joined by Frank Lazaro, KP Reddy Co.'s in-house AI expert, to dive into the latest trends and innovations in AI for the AEC industry. Together, they break down how AI is transforming business operations, from improving efficiencies to boosting productivity.In this bite-sized, actionable episode, Jeff and Frank explore the various AI tools reshaping the AEC world, offering insights that you can implement in your firm today. Whether you're new to AI or looking to optimize existing tools, this episode has you covered.Key Takeaways:How AI is streamlining business operations across the AEC industryThe role of AI in enhancing productivity and cutting down on manual workFrank's insights on the most effective AI tools for AEC professionalsThe benefits of embracing AI for both short-term wins and long-term scalabilityTune in to learn how AI can help you work smarter, not harder in the AEC space.

Proposal writing is the backbone of AEC firms—but it's also a time-consuming and resource-intensive process. In this episode of AI in AEC, Jeff Echols and Frank Lazaro break down how AI-powered tools are transforming the way firms create proposals, saving time, improving efficiency, and boosting win rates.From ChatGPT and Microsoft Copilot to industry-specific tools like Joist AI, WorkOrb, and Uninet's AI-powered proposal system, we explore how AI streamlines proposal creation by repurposing past content, ensuring consistency, and reducing the workload on technical staff.Key Takeaways:How AI reduces proposal creation time, freeing up billable hoursWhy AI-driven proposals lead to improved consistency and qualityThe best AI-powered proposal tools for AEC firmsThe real ROI: How saving just 12 minutes a day can add up to $6,000+ per employee per yearTune in to learn how AI can help your firm work smarter, not harder in the proposal process.

The AEC industry isn't just stuck—it's dying. In this episode of KP Unpacked, KP Reddy and Jeff Echols pull no punches in discussing why the industry's obsession with mediocrity and outdated methods is dragging us down. From stagnating leadership to a lack of true innovation, this conversation exposes the uncomfortable truths that no one wants to face.How can AEC finally break free from its comfort zone? What's holding us back from truly disrupting the industry? And how can we push past the status quo to unlock the real potential of AEC? This episode will challenge everything you thought you knew about the future of the built environment.They Discuss:Why AEC's ambition is falling short—and how that's a death sentenceThe rise of ambitious leaders and why you need to follow them or get out of the wayThe real reason innovation is failing in AEC (hint: it's not the tech)How AI and disruption are the only way to escape the mediocrity trapStop making excuses. If you're in AEC and not pushing for real change, you're part of the problem. Listen, rethink, and start leading the transformation now.

The future of AEC isn't just about adapting to AI—it's about dominating the industry with AI-driven innovation. In this episode of KP Unpacked, KP Reddy and Jeff Echols dive into the heart of AEC transformation, unpacking how AI is fundamentally reshaping the way we design, build, and manage projects, and why old-school methods are quickly becoming obsolete.How are industry leaders leveraging AI to their advantage? What's holding back widespread adoption? And how can firms evolve beyond legacy processes to embrace smarter, faster ways of working? This episode delivers the hard truths about AI's impact and why action is needed now.They Discuss:Why AEC has been slow to change—and how AI is breaking the moldHow AI enhances, not replaces, traditional construction practicesHow disruptors are stepping up and leaving legacy players behindThe real deal on "managing risk"—and why it's more complex than it seemsEvery episode offers a dose of actionable insights and sharp perspectives to help you rethink what's possible in AEC. Drop a comment with your thoughts, and let's continue the conversation on how AI is flipping the script on the industry.

In this episode of KP Unpacked, host Jeff Echols sits down with Robert Cooper (CEO of Imbue) and Abhi Sastri (CEO of Fluix) to break down one of the most pressing challenges facing the built environment: How do we meet the surging energy demands of data centers, buildings, and critical infrastructure before nuclear and hydrogen power are viable?Based on KP Reddy's Sunday Scaries post, they explore:

Meetings are a necessary part of AEC firms, but they often lead to wasted time, forgotten action items, and inefficient follow-ups. This week on AI in AEC, Jeff Eccles and Frank Lazzaro unpack AI-powered note-taking tools that can transform how firms capture, summarize, and act on meeting insights.From built-in AI companions in Zoom and Teams to third-party tools like Otter.ai, Fireflies, and Fathom, we explore how these platforms help firms streamline workflows, save time, and boost productivity. Whether you're looking to improve internal collaboration, enhance client communications, or speed up reporting from site visits, AI note-takers can help you find those valuable 12 minutes a day that add up to real impact.Key Takeaways:How AI note-takers work and why they matter for AEC firmsBest tools available, from built-in options to third-party platformsReal-world use cases: from project meetings to field reportsThe 12-minute rule: How small time savings add up over the yearTune in to learn how AI can help you work smarter, not harder!

The future of AEC isn't just about AI disrupting the status quo—it's about AI accelerating innovation and transforming the way we approach design, construction, and operations. In this episode of KP Unpacked, KP Reddy and Jeff Echols dive deep into the disruption happening in the AEC industry, focusing on how AI is changing the game and why staying stuck in traditional ways isn't an option anymore. See the original LinkedIn post here.How are industry leaders using AI to their advantage? What's holding the industry back? And how can firms break free from outdated processes to embrace smarter, faster ways of working? This episode uncovers the practical steps to understanding the impact of AI, and why it's crucial to adapt now.They Discuss: Why AEC is stuck in the past—and how AI can help us break free The real potential of AI to enhance construction—not replace it How tech disruptors are challenging legacy players and pushing the industry forward The truth about "managing risk"—and why it's not as simple as it seemsEach episode provides insights and actionable takeaways that'll make you rethink the future of AEC.Drop a comment with your thoughts, and let's continue the conversation on how AI is changing the industry. 

In this episode of KP Unpacked, we challenge one of the biggest misconceptions in AEC startups: the idea that working harder equals faster results. Spoiler alert—it doesn't.Host Jeff Echols sits down with Nick Heim, a structural engineer turned senior innovation engineer, to dissect a key passage from KP Reddy's book What You Know About Startups Is Wrong. They break down why most entrepreneurs and innovators struggle with what KP calls "natural harmonics"—the reality that some things move at their own pace, no matter how hard you push.They discuss:

The future of AEC isn't just about AI replacing jobs—it's about AI enhancing the way we design, build, and operate. In this new series on KP Unpacked, Jeff Echols and Frank Lazaro break down the real impact of AI in the built environment—beyond just ChatGPT.How are industry leaders actually using AI? What tools are solving real-world problems? And how can firms cut through the noise to find the right tech for them? This series is all about unpacking the trends, strategies, and innovations that are reshaping the industry—one practical tip at a time.

In this episode of KP Unpacked, we dive into one of the biggest mindset shifts that can define your career: Are you high agency?Host Jeff Echols sits down with Abby Coleman, a rising force in AEC and an Innovation XR Specialist at IMEG, to unpack KP Reddy's latest Sunday Scaries article: Are You High Agency? What About Your Team? They explore why some professionals take ownership, push boundaries, and disrupt industries—while others settle into the status quo.They discuss:

In this episode of KP Unpacked, KP Reddy takes on one of his most explosive LinkedIn posts: Why do so few general contractors self-perform anything? And if their answer is "risk"—what does that really mean?The AEC industry loves tradition, but KP isn't buying the excuses. He and Jeff dive into:

In this episode of KP Unpacked, we dive into a major shift happening in engineering and construction: the rise of tech-enabled services and AI-driven tools.Host Jeff Echols is joined by Iman Warsame, a civil engineer turned software developer, to break down one of KP Reddy's latest LinkedIn posts on the changing landscape of AEC startups.They discuss:

In this episode of KP Unpacked, KP Reddy breaks down one of his most talked-about LinkedIn posts: the massive, untapped business opportunity in construction technology system integration.The construction industry is fragmented, innovation deployment is inconsistent, and startups struggle with scalability—so why hasn't anyone built a company to solve this? KP and Jeff discuss:

What does it take to stay calm under pressure, take risks, and excel at the highest level? In this episode of KP Unpacked, Jeff sits down with Hollywood stuntman Theo Kypri—a man who has literally put his life on the line for some of the biggest names in film.With over 30 years in the industry, Theo has been Johnny Depp's stunt double in Pirates of the Caribbean, performed high-risk sequences in Black Widow, The Legend of Zorro, Public Enemies, and worked on major productions like Stranger Things and The Walking Dead: Dead City. Now, he's sharing the mental frameworks that helped him succeed—not just in film, but in business and life.

In this episode of KP Unpacked, KP and Jeff break down a major theme from one of KP's recent LinkedIn posts: the perfect storm brewing in the AEC industry. With inflation, tariffs, labor shortages, and rapid advancements in AI and robotics, how can firms stay ahead instead of being swept away?KP shares his take on why change in AEC isn't a matter of if—it's a matter of when, and when is often existential. The conversation dives into how firms can rethink their business models, embrace disruption, and stop treating innovation as an afterthought.Key takeaways include:Why inflation and tariffs are accelerating the need for AEC firms to evolve.How AI and robotics are shifting from digitization to true business transformation.Why labor shortages are forcing firms to rethink workforce strategies and automation.How traditional risk management in AEC leads to outsourcing accountability rather than solving problems.What firms can learn from startups and why niche specialization is the future.Podcast companions are available HERE on our Substack. You can check out KP's latest book "Creating the Intangible Enterprise" HERE.

Jeff is joined by architect and digital innovator Zig Rubel, FAIA, to unpack one of KP's latest thought-provoking LinkedIn posts: "I'm not an architect, but why did they lose the master builder position and why have they never taken it back?"With KP out of the hot seat, Jeff and Zig dive deep into the historical and evolving role of architects, questioning whether the concept of "master builder" was ever truly theirs to lose—or whether the profession has a greater opportunity ahead. They explore how architects can redefine their influence in the built environment, leveraging technology, AI, and data-driven insights to regain relevance in a rapidly changing industry.Key takeaways include:Why the traditional "master builder" narrative might be outdated.How AI and emerging technology could reshape the architect's role.Whether architects should embrace a new identity as the data-driven stewards of the built environment.The balance between risk, liability, and innovation in today's architectural practice.

In this episode of KP Unpacked, KP and Jeff tackle a critical question inspired by one of KP's recent LinkedIn posts (https://www.linkedin.com/posts/kpreddy_why-are-aec-firms-social-media-posts-a-steady-activity-7287558443270299649-RJW8/): Why are AEC firms' social media strategies stuck in a loop of project announcements, staff hires, and work anniversaries?KP shares his thoughts on how these firms can break free from uninspired marketing to create messaging that truly resonates with clients and drives business. Along the way, they reflect on the importance of thought leadership, storytelling, and having a distinct point of view in a crowded marketplace.Key takeaways include:Why project wins and staff milestones fail to attract client interest.How AEC firms can develop problem-solving narratives that stand out.Why leading with expertise, not prestige, is crucial for success.How podcasts and other content strategies should be designed to engage, not just exist.

In this episode of KP Unpacked, KP and Jeff explore a vital but often misunderstood role in today's C-suite: the Chief Sustainability Officer (CSO). As the corporate landscape evolves, sustainability leadership is increasingly becoming strategic rather than just regulatory. KP shares why today's CSOs must transcend traditional compliance roles, mastering cross-functional expertise from finance to marketing to operations if they want to drive real enterprise value—and perhaps one day, rise to the role of CEO.Jeff and KP also reflect on the pressures CSOs face, the growing importance of business resiliency, and how sustainability intersects with corporate performance metrics. Plus, a sneak peek at future guests and exciting events on the horizon for KP Unpacked!Tune in to understand how sustainability can shape the future of your business strategy.

Startups are living organisms, constantly regenerating and evolving—much like human cells. In this episode of KP Unpacked, KP Reddy dives into the parallels between biology and business, sharing insights inspired by his recent LinkedIn post. Together with Jeff, they discuss how startups must continually adapt, refine teams, and restructure priorities to thrive in a fast-paced world.Key takeaways include:Why startups must embrace "refactoring" of teams and talent.How leadership priorities shift as businesses scale.The importance of recognizing and addressing startup fatigue.Plus, hear KP's thoughts on how AEC firms can apply these lessons to remain agile and innovative in a competitive industry.Don't miss out—tune in now and discover how to ensure your startup or firm doesn't just survive but thrives in today's ever-changing landscape.

In this episode of KP Unpacked, tune in as Jeff and KP explore:Why many architecture, engineering, and construction (AEC) firms remain stuck in hourly billingThe hidden costs of commodity-based pricing and how it penalizes efficiencyHow real value is created by the outcomes you deliver, not the hours you spendThe mindset shift needed to de-commoditize your servicesInsights into new business models—from value-based pricing to equity partnershipsThey also share some lighthearted moments about moving from city to city and planning an upcoming Mastermind event in Phoenix on February 25th, where industry leaders, innovators, and tech founders will gather for a one-day deep dive into AEC disruption and innovation.Interested in joining the conversation in Phoenix?Visit https://kpreddy.co/events to learn more or apply to attend. If you're looking at a foot of snow outside your window, a warm day in Arizona might be just the ticket!

What happens when ambition meets risk aversion in the high-stakes world of entrepreneurship? Imagine building a media empire or owning a Formula One team—these aren't just pipe dreams for us. We share personal ambitions and dissect how these big visions shape our behaviors and decision-making, especially when resources are tight. Ambition isn't one-size-fits-all, and our discussion takes a historical detour, reflecting on iconic figures like JFK. We ponder on the societal versus personal definitions of ambition and how life's circumstances—like family and finances—can play a pivotal role in shaping or stifling our grand plans. Risk-taking in business isn't about recklessness; it's a calculated dance, as illustrated by legendary entrepreneurs like Fred Smith of FedEx. We unpack the nuanced balance between risk and reward, emphasizing the importance of understanding financial incentives and pressures. To read the original post on LinkedIn and connect with KP, go here: https://www.linkedin.com/posts/kpreddy_how-do-you-think-about-the-correlation-between-activity-7273022705929486336-zxF6?utm_source=share&utm_medium=member_desktop

What if the future of architecture and the built environment lies in breaking free from traditional molds? Discover the transformative potential of our Mastermind meetups and the Catalyst Network, which bring together trailblazers from the AEC and tech sectors for groundbreaking collaboration. We draw inspiration from Hamilton, urging innovators to take an active role in shaping the world around them. Tune in to understand how embracing change can lead to innovation and success in a rapidly evolving landscape.To read the original post on LinkedIn and connect with KP, go here:https://www.linkedin.com/posts/kpreddy_catalyst-network-activity-7273763793845772288-f9G8?utm_source=share&utm_medium=member_desktop

What if AI could offer more benefits without the cumbersome reliance on 3D models? KP revisits his 2011 textbook on BIM, reflecting on its promise and the reality a decade later. He shares his vision for a future where AI enhances value creation for building owners and developers, possibly without the traditional 3D visualization that BIM champions. This episode is a thought-provoking exploration of the lessons learned and the potential for AI to reshape how we approach building design and construction.Our conversation broadens to discuss the fundamental need for a paradigm shift within the AEC industry. Pushing against the grain of "that's how we've always done it," we urge industry professionals to rethink their roles as catalysts for innovation. To read the original post on LinkedIn and connect with KP, go here:https://www.linkedin.com/posts/kpreddy_notimesheets-norfis-activity-7273330637095284736-IBi1/

KP shares his wisdom on the importance of building a strong network of believers who align with your mission, offering a fresh perspective on securing investments and collaborations that resonate with your vision.Discover the vital role of conviction in a founder's journey, and understand why it's imperative to focus on finding believers over skeptics, as KP illuminates the path to lasting success in the startup world.To read the original post on LinkedIn and connect with KP, go here: https://www.linkedin.com/posts/kpreddy_founders-try-this-when-pitching-an-investor-activity-7265211833806897152-n93n/

What if your Sunday Scaries could fuel your entrepreneurial journey instead of holding you back? KP juggles travel, writing newsletters, advising startups, and a recent relocation—all while sharing poignant life lessons from his son. Through the delightful metaphor of stacking pancakes, KP reveals the delicate act of balancing work and personal life.By embracing challenges as part of the journey, KP inspires founders to cherish the process of building their dream careers. With real-world examples and personal reflections, this chat is a reminder to savor every step of your entrepreneurial path.To read the original post on LinkedIn and connect with KP, go here:https://www.linkedin.com/pulse/chasing-balance-time-re-stack-pancakes-kp-reddy-oqnge/To download the 2024 collection of KP's "Sunday Scaries" for free, go here: https://kpreddy.co/books/sunday-scaries-e-book

What if the traditional vendor-client dynamic is holding back innovation? Fifty CEOs and C-suite leaders recently came together in Miami at our [KP Reddy] executive briefing to spotlight challenges like the surging energy demands of data centers, the critical need for water management, and the role of building owners in driving strategic change. We'll share firsthand observations on why providing a platform for open dialogue is crucial to overcoming the fear of exploitation and fostering real progress.As we look to the future of executive briefings, the episode explores the pressing challenges faced by the AEC industry, including unpredictable operational costs and resource scarcity.To read the original post on LinkedIn and connect with KP, go here: https://www.linkedin.com/posts/kpreddy_at-lunch-yesterday-at-my-q4-executive-briefing-activity-7262831314922344448-VL4b/

Join KP Reddy, global authority on tech innovation and AI, as he previews his must-see presentation: “Thriving in the Tech Age: AI's Role in Shaping A/E and the Changing Role of Consulting Engineers.” 

Ready to future-proof your career in AEC? This EXTENDED episode is filled with insights and opportunities tailored for early and mid-career professionals. Discover the compelling reasons behind the industry's struggles to attract and keep high-caliber professionals and what it means for your career trajectory.Why do young architects feel disillusioned and frustrated? Our conversation digs deep into the heart of the marketing and compensation challenges plaguing the industry, debunking myths that architecture is all about glamorous, high-profile projects. The reality of working on everyday structures like schools and fire stations often brings disenchantment. We take a hard look at the stagnant old-school culture and minimal financial rewards that fail to match the expectations of many young professionals. Listen as we challenge the conventional career paths and propose alternative trajectories that could redefine success in the AEC world.Act now—join our Early & Mid-Career Professionals mastermind group, limited spots available: https://kpreddy.co/mastermind-groups/early-and-mid-career-professionals