Adweek's Most Powerful Women in Sports

The FIFA brand is strong, but the EA Sports brand may be stronger.Andrea Hopelain, svp of brand for EA Sports, joined Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA '23 launch.Hopelain also dives into how EA Sports is integrating female athletes into historically male video games, and how the company can market to women to grow the company's fanbase.Plus, learn about Hopelain's favorite games, and how her skills as a former competitive soccer player have changed her career trajectory.Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify. Hosted on Acast. See acast.com/privacy for more information.

A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up.Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai'i, join Adweek's Champions of Change to share how the show came together, the importance of community, brand sponsorships, and how they're growing the sport of surfing.Also hear the importance of representation, how surfing can stay accessible, and where the exciting future of one of the world's most quickly growing sports. All four episodes of Surf Girls Hawai'i are now streaming on Prime Video. Hosted on Acast. See acast.com/privacy for more information.

In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville.Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally partnered with NASCAR and how the company is working to make the sport more inclusive, plus details on the company's sponsorship of driver Alex Bowman.Also hear about Ally's latest initiatives in women's sports, including an update on the 50/50 pledge, why a partnership with Disney was the right move, and the company's plans for the upcoming FIFA Women's World Cup. And as Pride Month comes to an end, learn how Ally shows up for the LGBTQ+ community year-round. Hosted on Acast. See acast.com/privacy for more information.

The New York Liberty are a certified super team, and fans and brands are on board.Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball. Learn how Clarke navigates media rights deals, her thoughts on the digital and streaming future of sports, the power of having a super team in Brooklyn, and why brands should be getting in with the Liberty.Also hear how Clarke's experience as a collegiate basketball player translates into her professional career, and what's next for the NY Liberty. Hosted on Acast. See acast.com/privacy for more information.

Natalie White's got game.After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed specifically for women.After White cold emailed the CEO of Dick's Sporting Goods, the company's first design launched in 140 retail stores. Now, they're in over 450 with multiple models, and a new player-exclusive shoe with the WNBA's Courtney Williams drops next month.White joined Champions of Change to discuss how she built one of the most recognizable brands in women's basketball from the ground up, created more than 60 NIL partnerships, and why Moolah Kicks is moving away from the talk of equality in sports.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In honor of the upcoming FIFA Women's World Cup, we are going back to season 2 to our conversation with U.S. Soccer Federation president Cindy Parlow Cone.During this episode, we'll hear about Cone's path to becoming the first female president of U.S. Soccer, how she's combatted sexism and inequality in the game, equal pay and collective bargaining, and how she's leading the federation through turbulent times.Editor's note: This episode was recorded prior to the release of the Sally Yates-led investigation into abuse in the NWSL.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone.In 2021, co-founder and chief content officer Robertson, alongside Morgan, Simone Manuel, Chloe Kim and Sue Bird launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women.Only 5% of media coverage goes towards women's sports, and Robertson joined Champions of Change to discuss how she's rapidly changing the landscape with Togethxr, locking down major brand partnerships with companies like Buick, and why everyone should be getting into the game.Plus, hear how Robertson is bringing her wealth of experience from her time at The Players' Tribune and MTV into Togethxr, and what's next for the brand. Hosted on Acast. See acast.com/privacy for more information.

As NIL (name-image-likeness) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning.Sandra L. Richards, the global head of the company's sports and entertainment division, is leading the way, particularly advocating for female and historically underrepresented athletes and entertainers with initiatives and sponsorships around Title IX, NIL, financial literacy, and education.Richards joined Adweek's Champions of Change podcast to talk about support for student-athletes, partnerships with the NFL and NBA, how brands can show up in the space, and more. Plus, hear about the life and career lessons Richards learned from her time as a high school basketball star, her role at the Jackie Robinson Foundation, and the messages she's passing on to the next generation. Hosted on Acast. See acast.com/privacy for more information.

Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer-beaters in the 2018 NCAA Final Four—including one to win the championship.On this episode of Champions of Change, Ogunbowale joins Adweek's Mollie Cahillane to chat about the upcoming basketball season, a new-look Dallas team, and the star's partnerships with brands like State Farm—and what it's like to shoot a spot with Mark Cuban.Also hear Ogunbowale's thoughts around NIL, building a Red Bull basketball court in Dallas, and her travel to Senegal to host a basketball clinic—empowering young girls and growing the game internationally. Hosted on Acast. See acast.com/privacy for more information.

With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity to elevate her historic franchise even higher.Coming off a Super Bowl win in her first year with the team, Frederick led the marketing efforts through a rough 2022 season and just debuted new creative with Aaron Paul and Bryan Cranston ahead of a historic draft for the Rams.Frederick joined Mollie Cahillane on Champions of Change to talk about her career path from Yahoo to Live Nation to the NFL, how to break through in a saturated sports market, engaging with community and how she's bringing a legacy brand to new audiences. Hosted on Acast. See acast.com/privacy for more information.

Julie Haddon joined the National Women's Soccer League from the NFL as the league experienced turmoil, investigations into systemic abuse and a rapid departure of executives.Enter Haddon, the NWSL's first chief marketer, who quickly got to work. She's launched the group's largest brand campaign to date, partnered with players and teams to as the league experiences rapid expansion and is showing the U.S. that the best players in world play here.On this episode of Champions of Change, learn how Haddon leveraged her experience from early days at Twitter and DreamWorks to the NFL, to her time as a softball player at Indiana University to help make the NWSL into a powerhouse.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

When four-time national champion and World Cup winner Cheri Kempf played softball, a player-run league like Athletes Unlimited didn't exist.The former commissioner of National Pro Fastpitch taught herself how to pitch, and is now the director of softball and an svp at Athletes Unlimited, giving female professional athletes a chance to show the world what they're capable of.On this episode of Champions of Change, Kempf joins Adweek's senior TV reporter Mollie Cahillane to discuss how she's using her lifetime of softball experience to develop a professional league, establishing broadcast and media deals with partners like ESPN and the WNBA, and growing the collegiate game as a longtime color commentator.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Arielle Chambers knows the WNBA—and women's sports—is so important, and she's making sure everyone else knows it too.On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content creators. They tell the stories of women at all levels of sport. She took the platform to market in 2021 under Bleacher Report, and its growth only continues to accelerate. In this episode of Champions of Change, hear how the storyteller and host somehow gets it all done, from hosting (M)NBA red carpets, partnering with Twitter around the WNBA, debuting a custom basketball with Wilson, and why everyone should be talking about and watching women's sports.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Invest in Women founder Kelsey Trainor.Trainor has been busy, launching her own brand as well as serving as the vice president of business and legal affairs at Gaming Society, a betting education company with an emphasis on women's sports.In this episode, we learn how Trainor created a brand that's raised thousands of dollars for Black Girl Hockey Club, launched a collaboration with the Human Rights Campaign, pivoted her career from law, to television and now to sports betting, and how sports can be more inclusive. Plus, hear the legal advice she offers the WNBA around its media rights deal.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer.There are brands that talk the talk, and brands that walk the walk. During Brimmer's tenure at Ally, the financial company has committed to a 50/50 media spend across men's and women's sports, a pledge greatly advanced by a first-of-its-kind deal with Disney earlier this year.In this episode, we hear how Brimmer's collegiate soccer career helped drive her desire to create equity in the sports and media landscape, how to break the cycle of underinvesting in women's sports and how brands and marketers can truly change the game.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Champions of Change: Shattering Ceilings in Sports! Building off Adweek's Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity.Hosted by Adweek's senior TV reporter Mollie Cahillane, Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Each week, hear how athletes, marketers, creators, and executives are breaking down barriers and changing the game forever. Follow Mollie on Twitter: @MollieCahillaneSubscribe to Champions of Change on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of non-profit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider.The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird.Listen to their thoughts on the 2022 winners, the importance of brands and NIL, the future of the sports landscape, and whether or not they'll ever be allowed back on this podcast.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, Adweek's senior TV reporter Mollie Cahillane sits down with Ilana Kloss, former U.S. doubles champion, and current CEO of Billie Jean King Enterprises.Since retiring from professional tennis, Ilana has served as commissioner of World Team Tennis from 2001 to 2021, was former Chair and current Board of Trustee member for the Women's Sports Foundation, and is part owner of the Los Angeles Dodgers and Angel City Football Club with wife Billie Jean King. On this episode, Kloss talks about her career path, owning professional sports teams, and her work and responsibilities.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, Adweek's senior TV reporter Mollie Cahillane sits down with Carolyn Kindle Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC. Carolyn is the face of the MLS' newest expansion team, set to begin play in 2023. She led the majority-female-owned ownership group through the bid process after the MLS expansion team was awarded in 2019.On this episode, hear from Carolyn about how she brought the MLS to St. Louis, her thoughts around building partnerships and attracting sponsorships, and how she's cultivating community around the team.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by Big East Commissioner Val Ackerman.Ackerman has been at the helm of the conference since 2013 and oversaw its relaunch. As one of the first female beneficiaries of an athletic scholarship thanks to Title IX, she played basketball at the University of Virginia and became the first president of the WNBA, and is a past president of USA Basketball.During the conversation, learn how Ackerman transitioned from a law career to the sports world, what it's like being a top executive in both men's and women's sports, her plan for the next round of media rights negotiations, and the Big East's place in an ever-shifting collegiate landscape.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief marketing officer Stephanie Sherman. Sherman joined the sports betting company in 2013 as one of its first 15 employees, and rose through the ranks, becoming CMO in January 2022, just in time for Super Bowl 56.During the conversation, hear about the ever-changing sports betting landscape, major brand partnerships, marketing strategies, and new tech like Web3 and NFTs.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Most Powerful Women in Sports, U.S. Soccer Federation president Cindy Parlow Cone joins Adweek's senior TV reporter Mollie Cahillane.During this episode, we'll hear about Cone's path to becoming the first female president of U.S. Soccer, how she's combatted sexism and inequality in the game, equal pay and collective bargaining, and how she's leading the federation through turbulent times.Editor's note: This episode was recorded prior to the release of the Sally Yates-led investigation into abuse in the NWSL.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Most Powerful Women in Sports, South Carolina's Dawn Staley likely needs no introduction. The Olympic gold medalist and Gamecocks head coach joined Adweek's senior TV reporter Mollie Cahillane to talk about inequity in the college game, Brittney Griner's wrongful detainment in Russia, her brand partnerships, and the future of women's basketball.Follow Mollie on Twitter: @MollieCahillaneFollow Dawn on Twitter: @dawnstaleySubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by Miami Marlins general manager Kim Ng.Ng, the highest-ranking female baseball executive, joined the Marlins in 2020, and has more than 30 years of experience in Major League Baseball. She's also the first woman to hold the role of general manager of a team in the Big Four leagues in North America.During the conversation, hear how Ng climbed her way from an internship with the Chicago White Sox to the Marlins, diversity in baseball, how to build a franchise, and advice for women who want to break into the game.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Most Powerful Women in Sports, Adweek's senior TV reporter Mollie Cahillane is joined by Olympic gold medalist and eight-time world champion Hilary Knight, who broke the all-time points record in the Women's World Hockey Championship this year.During this episode, we'll hear how Knight helped make hockey a viable career for women, equal pay for women in sports, how to advocate for the next generation, and so much more.Follow Mollie on Twitter: @MollieCahillaneFollow Hilary on Twitter: @HilaryKnightSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In the Season 2 opener of Adweek's Most Powerful Women in Sports podcast, Adweek's senior TV reporter Mollie Cahillane is joined by basketball superstar Candace Parker of the WNBA's Chicago Sky.Parker was the No. 1 overall WNBA draft pick in 2008 and spent 13 seasons with the L.A. Sparks before joining the Sky in 2021 and leading the franchise to its first championship in history. During the conversation, we discuss how Parker and the Sky are tackling the 2022 season, the 50th anniversary of Title IX and its continued importance, how Parker became the legend she is, and what's next for women in sports.Follow Mollie on Twitter: @MollieCahillaneSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On the season finale of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Cathy Engelbert, Commissioner of the Women's National Basketball Association (WNBA).Engelbert joined the WNBA in 2019 as the league's first commissioner, after spending much of her career at Deloitte where she was its CEO. Engelbert is charged with bolstering visibility for the sport of women's basketball, empowering WNBA players, and enhancing fan engagement. She also was captain of the Lehigh University women's basketball and lacrosse teams. During the conversation, Engelbert shares the leadership lessons she has learned along the way, the rise of the WNBA, and its promising future. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with seven-time Olympic Gold medalist Katie Ledecky.Ledecky has not only made a splash at the past three Olympic Games but she's also solidified herself as an authentic brand ambassador. She works with various global brands thanks to her innate ability to connect with consumers easily. During Adweek's Brandweek: Sports Marketing Summit, Ledecky discussed what it takes to land lucrative endorsement deals—and hold onto them, muscling through wins and losses, and what it takes to be a brand ambassador. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with NHL's chief marketing officer Heidi Browning. Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. Based in San Francisco, Browning is responsible for executing the NHL's growth marketing strategy and for deepening fan engagement across digital and traditional channels. Over the past five years, Browning's mission has been to bring human moments into hockey, helping to make the NHL special to fans, players and front-office colleagues.During the conversation, Browning discusses the leadership lessons she has learned from different stops along the way and how she lives by a business ethos worth embracing – “lead with positivity, humor, and humility.” Hosted on Acast. See acast.com/privacy for more information.

On today's episode, we are joined by Stephanie McMahon, Interim Chief Executive Officer of the WWE. The WWE is literally in Steph's DNA. She is the fourth generation McMahon to carry on her family's tradition as a promoter, entertainer, and business executive. She got her start early, modeling T-shirts in middle school, and then stepped into the ring herself. Steph also held down office jobs, starting as a receptionist, working in sales, and then headed up WWE's creative, including storylines. In 2013, Steph became WWE's chief brand officer. During this episode, we discuss Steph's esteemed family legacy in sports entertainment and how she has blazed a trail for women in the squared circle and in the front office. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Jessi Miley-Dyer, Senior Vice President of Tours and Head of Competition of the World Surf League.Miley-Dyer grew up in New South Wales, Australia and began surfing when she was 8. She spent 15 years as a pro surfer, winning many prestigious competitions, before joining WSL in 2011. And in 2018, Miley-Dyer played a key role in bringing pay equity to pro surfing. WSL became the first U.S.-based sports group to offer equal pay globally for every competitor. We'll hear from Miley-Dyer about how she rode the wave from pro surfer to league leader and discuss what's next for women in sports. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Most Powerful Women in Sports podcast, we sit down with Marvet Britto, President and Chief Executive Officer of The Britto Agency. Britto opened The Britto Agency in 1993 after having no luck searching for an internship or full-time position within the PR industry. The New York native's secret for superstardom is less about who she knows and is instead firmly rooted in how hard she's willing to work. During the conversation, Britto discusses career achievements, lessons learned along the way and the growing opportunities for women in sports. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, we'll be speaking with Katrina Adams- former president, CEO of the United States Tennis Association. Katrina is also the author of Own the Arena – Getting Ahead, Making a Difference, and Succeeding as the Only One – it's both a memoir and a career playbook. Katrina was one of a few black women on the pro circuit, one of several top black coaches, the first black commentator of the Tennis Channel and the only black woman and youngest person to hold the post of USTA CEO. We'll hear from Katrina about her incredible tennis career on and off the court, the role of mental health in sports, and what it's like to host and report on the US Open in New York. Hosted on Acast. See acast.com/privacy for more information.

Today we'll be speaking Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena. Melissa also is author of From Ballgirl to CMO, it's both a memoir and a playbook for how to build a successful career. It's based on Melissa's five guiding principles, which we'll get to in just a moment. Melissa started her career at Turner serving in senior brand development and strategy roles. She joined the NBA in 2014 and then two years later became the CMO of the Atlanta Hawks. Melissa got a taste of basketball early on in life, literally starting on the ground floor, as a ball girl for the Miami Heat and you are going to hear more about that as Melissa shares her personal goals that form her guiding principles to balancing life and work. Hosted on Acast. See acast.com/privacy for more information.

Today we're speaking with Julie Uhrman - cofounder and president of Angel City, an LA-based National Women's Soccer League franchise rolling out this spring. With star-power investors that include Natalie Portman, Eva Longoria, Serena Williams, Billie Jean King, Mia Hamm, Julie Foudy, and Abby Wambach, to name just a few, this team is in it to win it as a global brand – think FC Barcelona, with equality as its core mission. A serial tech and gaming entrepreneur, Julie was the founder and CEO of Ouya, an innovative Android-based gaming console. She's also a big sports fan and follows USC Trojans basketball, and of course, professional women's soccer. Julie will share how her experience in tech and startups helped boost her business game that put Angel City FC in play. Hosted on Acast. See acast.com/privacy for more information.

Lori Locust is the assistant defensive line coach for the Tampa Bay Buccaneers. In 2019, Coach Lo became the first female position coach in the NFL and third female full-time assistant coach in the league's history. Both she and the Buc's assistant strength and conditioning coach became the first female coaches to win a Super Bowl when the Buccaneers beat the Kansas City Chiefs in Super Bowl 55. Learn about her incredible achievements, which came after years of sacrifice, hard work and hard knocks. Hosted on Acast. See acast.com/privacy for more information.

Childhood sports and other interests can serve as formative aspects of professional careers and leadership qualities. This is exemplified by Johanna Faries, General Manager of Call of Duty at Activision Blizzard who dabbled in martial arts, soccer, basketball and music during her time in primary school and then at Harvard University. During their conversation, Faries spoke to her tenured experience at the NFL, the exciting future of esports, the importance of an open dialogue in the workplace and core values and ideals that have influenced her leadership style.Follow Lisa on Twitter: @lgranatsteinSubscribe to Adweek's Most Powerful Women in Sports on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Adweek's Most Powerful Women in Sports Podcast! Throughout this series, you'll hear from the world's greatest marketers, media pros, athletes and coaches who share their remarkable career journeys and how they achieved peak performance. For many years, Adweek has celebrated these extraordinary women, both on and off the field. Each year, we bestow 30 sports stars with a Most Powerful Women in Sports Award online and in print with many more sports pros featured at our events, including our Women Trailblazers and Brandweek Sports Marketing summits. We are excited to finally roll out our women's sports podcast, an extension of our biweekly video series hosted by Adweek's chief content officer, Lisa Granatstein. It's an especially pivotal moment for women in sports, even as their popularity and fan engagement grows, the struggle is real – challenges like pay equity, support from media and sponsors, and addressing workplace misconduct continue to persist. There's just so much to tackle and this podcast is where we'll address these topics head-on. We'll also talk about everything from motivation and personal growth to leadership and career strategies. Whether we're talking about sports or any other business, the same life rule applies– it's all about balancing head and heart. Be sure to subscribe to Adweek's Most Powerful Women in Sports podcast on your favorite podcasting app. Thanks for listening, and we hope this Most Powerful Women in Sports series will leave you inspired and empowered. Hosted on Acast. See acast.com/privacy for more information.