Creative Smoothie

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Creative Smoothie is a bi-weekly podcast where I get high-performing creative minds to share their tips and tools on unleashing your true creative potential. It was designed for those who aspire to enter creative careers, start a creative business, or simply need a high-dose of inspiration.

Vlad Herescu

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    • Apr 22, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 20m AVG DURATION
    • 29 EPISODES


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    Latest episodes from Creative Smoothie

    20 Things You Probably Didn't Need to Know About Me

    Play Episode Listen Later Apr 22, 2022 19:09


    I realized that I have released over 20 new podcast episodes since January, but none of them really talking about me. I wanted to make this quick episode and answer 20 random questions about myself so you can learn a bit about the guy behind the microphone. Tune in and if you like what you hear don't forget to subscribe or save the podcast!Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    The most valuable you own that nobody will tell you about

    Play Episode Listen Later Apr 15, 2022 11:49


    This week I am going back on something I said a few episodes ago. After reflecting and listening to a few marketing and business leaders, I don't think time is your most valuable asset. Tune in to find out what is the most precious possession you have have.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    Turn your side hustle into your main hustle with these tips

    Play Episode Play 39 sec Highlight Listen Later Apr 8, 2022 27:20


    In this episode I go over the most important actions you need to take in order to transform your business from side hustle to main hustle.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    This is how you avoid creative burnout

    Play Episode Play 16 sec Highlight Listen Later Apr 1, 2022 14:48


    In this episode I discuss the importance of a content playlists or swipe file in our creative lives. We cannot pull creative energy out of nowhere. Just like physical energy, we must obtain creative energy through the content we input, so we can have enough for our own output. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    Necessity is the mother of invention!

    Play Episode Listen Later Mar 25, 2022 10:15


    What does Aesop's fable "The Crow and The Pitcher" have to do with your marketing and business strategy? Find out  in this episode of Creative Smoothie with Vlad Herescu. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    The biggest mistakes coaches make in the first 2 years of business

    Play Episode Play 47 sec Highlight Listen Later Mar 14, 2022 6:27


    Throughout the last few years I have been identifying common marketing mistakes that freelancers, coaches and entrepreneurs make that DESTROY their chances of developing a great business. And because it hurts to see some of these mistakes (that I also made!), I wanted to record this episode to show you how to avoid those mistakes.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    Where should I start with Marketing?

    Play Episode Play 54 sec Highlight Listen Later Mar 11, 2022 9:58


    Don't stress out- start with these effective actions to improve your Marketing today!Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    19. This is how they take advantage of your good intentions

    Play Episode Play 23 sec Highlight Listen Later Mar 7, 2022 14:12


    Important episode about how enterprises and organizations hack and use your good intentions for their own benefit and secondary agendas. Disclaimer: I am not a doctor, politician or war strategist. I am not here to argue over politics! Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    18. These 3 hacks got me 300 social media niche followers in 30 days

    Play Episode Play 26 sec Highlight Listen Later Mar 4, 2022 13:40


    In this episode I share the 3 hacks that got me growing on social media. I used the three tips I give you to get my account to grow at a rate of 300 followers per month in my first month. As you continue implementing these tactics, the numbers will rise. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    17. Marketing Q&A - Answering Your Digital and Social Media questions

    Play Episode Play 56 sec Highlight Listen Later Feb 28, 2022 34:30


    An extended episode where I answer your digital and social media marketing questions. This is a really useful episode for entrepreneurs who are just starting out and for those who want to get more from their marketing.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    16. Competition vs Collaboration: what's the difference?

    Play Episode Listen Later Feb 25, 2022 14:12


    In the light of current conflict, this episode talks about collaboration and competition and how we think about them.  In life, business and marketing it's important to compete, but it might be even more important to collaborate. Collaboration is a prerequisite to competition! Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    15. Is your business future-proof?

    Play Episode Play 35 sec Highlight Listen Later Feb 21, 2022 8:56


    In this episode I talk about the importance of thinking about the future and understanding social/cultural context in terms of value. Simply put: will you be valuable tomorrow? Find out how to stay ahead in this episode of Creative Smoothie.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    14. Get over your fear of selling | Sell without awkwardness

    Play Episode Play 60 sec Highlight Listen Later Feb 18, 2022 7:19


    In this episode we discuss sales, why marketing shouldn't make you gag and finally some limiting beliefs that are not allowing you to sell as much as you should.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    13. Should You Quit Your Job and Start Your Own Business? (Personal Story)

    Play Episode Play 60 sec Highlight Listen Later Feb 14, 2022 10:34


    Hey, I thought I would share a little bit about me and about my transition from working a day job to running my own copywriting business. I think that every person is different and thrives in different environments. But maybe this episode might have the words you need to hear to start your own business. Subscribe to this podcast and never miss a single drop!And if you like what you hear, let's connect on social media and be digital buddies

    12. Use Simple Language To Win Them Over (Persuasive Copywriting)

    Play Episode Play 39 sec Highlight Listen Later Feb 11, 2022 7:59


    Learn how to use the "hangout tone" when writing copy, so you can be more relatable and reachable. This will increase leads, clarify your copy and save you lots of time spent on searching for "professional" words. Subscribe to this podcast and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    11. Seven "Money" Words (Persuasive Copywriting)

    Play Episode Play 52 sec Highlight Listen Later Feb 7, 2022 14:27


    Learn the 7 most powerful words and phrases you can include in your copy to make it more attractive, persuasive and profitable. Subscribe to this podcast and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

    10. How you get manipulated by marketing (Cognitive Bias and Influence)

    Play Episode Play 50 sec Highlight Listen Later Feb 4, 2022 33:05


    Cognitive bias: A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Learn how top marketers and organizations use psychological triggers to take advantage of our weak spots. This is everything Conscious Marketing DOES NOT stand for. Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    9. Five Elements Your Marketing Strategy Needs 2022

    Play Episode Play 38 sec Highlight Listen Later Jan 31, 2022 10:54


    In this episode we talk about the basics of developing something that many call a "marketing strategy." I see it more as Business/Marketing Strategy. Listen to find out the 5 elements any BASIC marketing strategy should have. If you don't know where to start, START HERE. Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    8. This Is Why You Need To Start Talking on ClubHouse TODAY!

    Play Episode Play 32 sec Highlight Listen Later Jan 28, 2022 23:07


    For coaches who love to speak and inspire others, Clubhouse is the perfect place to grow and potentially get clients. Listen to this episode to find out how!Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies :) INSTAGRAM: https://www.instagram.com/vladlionelherescuCLUBHOUSE: https://www.clubhouse.com/@vladherescuEMAIL: vladherescu@gmail.comSupport the show (https://paypal.me/vladherescu?locale.x=en_US)

    7. The Only Organic Content Funnel You Need in 2022!

    Play Episode Play 59 sec Highlight Listen Later Jan 24, 2022 14:32


    Listen to this episode to find out how to use Organic content funnels on Instagram to generate more leads as a coach (or as anyone providing a service). Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this podcast and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies :) INSTAGRAM: https://www.instagram.com/vladlionelherescuCLUBHOUSE: https://www.clubhouse.com/@vladherescuEMAIL: vladherescu@gmail.comSupport the show (https://paypal.me/vladherescu?locale.x=en_US)

    6. Automate Your Marketing and Save Time Without Hurting Your Service Quality

    Play Episode Play 39 sec Highlight Listen Later Jan 21, 2022 7:59


    Marketing Automation is a powerful tool that, when implemented smartly, can help you build and scale businesses in record times. Identifying manual tasks and organizing them in automated systems will reduce the time spent on boring manual tasks so you can focus on better serving your clients. But beware- bad automation can hurt you and your business.  Tune in and find out how to avoid that.Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    5. The Power of Conscious Marketing

    Play Episode Play 56 sec Highlight Listen Later Jan 17, 2022 5:33


    Do you dread "selling" yourself and your services? Then you want to listen to this episode! Conscious Marketing is being the correct opportunity for the correct person at the correct time. Listen to this small episode to find out what conscious marketing really is and how it can help you. Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    4. Recognize, Create and Optimize Systems

    Play Episode Play 59 sec Highlight Listen Later Jan 14, 2022 18:59


    It's crucial to understand how systems shape our daily lives and how identifying repeating systems can help us achieve our goals easier.  If you want to optimize your daily tasks, this is a good place to start! enjoy!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    3. What's up? (Creative Smoothie 2.0)

    Play Episode Listen Later Jan 10, 2022 11:08


    What's up everyone? It's been a second.2021 threw some curveballs at all of us. Life taught me how to bat a few challenges that I had never gone up against before, and I am thankful.I did take a small break from Creative Smoothie, but we are back every Monday and Friday with micro-episodes between 4 and 15 minutes long. In this way, you can digest them easily and extract ACTIONABLE tips that you can apply in your day to day life as a coach, creative or entrepreneur.I am excited to be back with the show, where we will talk about:- The journey of entrepreneurship- Leading a creative life of flow- Conscious Marketing (made specially for those who hate to sell themselves or their product)- Managing our own life management, habits, routines and health as part of a complete and fruitful life.Ready? Set. Go!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    Juanita Pastrana

    Play Episode Listen Later Apr 2, 2021 54:57


    Juanita Pastrana is a Freelance Designer and Community Manager, working with various startups and companies throughout Colombia, her birth country. She earned her BFA in Advertising and Branding and went straight into the industry, working as an Art Director for Havas Chicago. She’s worked with big clients such as Mike’s Hard Lemonade, Orbitz, National Association of Realtors, Autozone and the Hispanic Heritage Month. She then moved back to Colombia amid the pandemic, where she began working as Head of Marketing for Go Elegido, a ride sharing app startup. She’s now a full-on freelancer and entrepreneur, with an exciting new business offer that we will hear about really soon in the future. She is also the recipient of a Red Dot Award for Design Excellence for the mock commercial we created together for Sonnet Insurance called “What’s The Best That Could Happen?” Juanita and I won a bunch of other awards together, as we teamed up throughout college and our first internships. She was the Art Director, and I was the copywriter.In this episode she talks about the advertising industry, fostering team-work energy and about what she has learned from collaborating with major companies like Google and Delta. So join us in the creative conversation we have today, and if you’re not already subscribed hit that sub or follow button!Let’s get this started!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    Maximiliano Acevedo

    Play Episode Listen Later Mar 19, 2021 70:10


    Max Acevedo or Maximiliano for those who don’t know him, is currently a Senior Product Designer at Devbridge. He has worked for companies like GE Transportation and HP. He has a degree in Industrial Design and a Master's in Design Management. Max helps research and develop complex design systems that resolve various urban, digital, and physical problems. Honestly, he knows about this a lot more than I do, and that’s why I am so excited to have him here today. He’s also the Co-Founder of Two Under, a golf clothing company that sponsors young ambassadors of the sports. It’s not surprising, taking into account his professional Golfing experience. In this episode, Max goes deep into what Good design really is, he explains how to conduct research that matters and even walks us through his creative process. Max is an open book of information, and after my talk with him, I learned that I am not as thorough as I thought I was when it comes to research. Tune in and find out more about successful services and why products that seem good fail on the market. Oh, and before I forget, if you haven’t already, please subscribe to the podcast. I want to get free knowledge out into the world to as many people as possible, so thank you for helping me out! Enjoy. Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    Duke Greenhill

    Play Episode Listen Later Mar 5, 2021 58:51 Transcription Available


    Duke Greenhill is an award-winning storyteller, writer, marketer, filmmaker, professor, creator, and producer of integrated omnichannel stories for multinational and high-end brands. He has nearly two decades of professional experience, 13 of which were spent in senior leadership positions at agencies and channels like R/GA, CBS News, SRCP. He’s touched and overhauled entire brands, like MasterCard, Tiffany & Co., L’Oréal, Ritz-Carlton, the Government of Monaco. He has also worked on two U.S. presidential campaigns, tapping into conscience and emotion across media channels and generations.Since 2019, he holds the Chair Of Advertising and Graphic Design position at the Savannah College of Art and design.He possesses a very unique integrative background including marketing and advertising, Hollywood films, entrepreneurship, screenwriting, and broadcast news. In this episode of Creative Smoothie, Duke Greenhill walks us through how he convinced huge luxury brands to make the digital shift as well as the necessary tools he believes every creative person needs in order to succeed. Tune in and find out exactly how high-performance creatives like Duke keep themselves inspired and prevent burnout. Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    Emily Sander

    Play Episode Listen Later Feb 19, 2021 72:53


    Emily is currently Vice President and Creative Director at the Advertising Agency MullenLowe in New York CityIn the past, she has worked as a creative leader and Copywriter at various other ad agencies such as Momentum Worldwide, 360i, Havas New York, and Translation. She led campaigns for multi-national brands such as American Express, McDonald's/ NFL, HBO, PayPal, Keurig, and State Farm. She has won a wide array of awards and honors, including A Cannes, 6 One Show Pencils and a Webby, amongst many others.A public speaker, she has been a part of various conferences such as the McCann Worldgroup Leadership conference, Times Up Advertising, The American Advertising Federation.She was also a professor and Chair of Advertising at the Savannah College of Art and Design from 2016 to 2018, during which I was lucky enough to have her as my first Advertising Professor. Join us as we dive into the role of Advertising and brands in pop culture, the complex world of coming up with ideas and about handling multi-national accounts, and building their brand. There are so many tips that Emily gives throughout the episode, so stay tuned!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

    Creative Smoothie - Trailer

    Play Episode Listen Later Feb 12, 2021 1:00


    Creative Smoothie is a bi-weekly podcast where I get high-performing creative minds to share their tips and tools on unleashing your true creative potential.It was designed for those who aspire to enter creative careers, start a creative business, or simply need a high-dose of inspiration. My name is Vlad Herescu and I am a Freelance Copywriter and Advertiser with over 3 years of professional experience. In November 2020 I was let go by the Advertising Agency I worked at, so I decided to become a full-time freelance copywriter and content marketer. I created this podcast for two main reasons: To learn and to help others learn. To ask the questions that others won’t, so we can get to the answers that others can’t. I am excited to have you here, so join me on the quest and find how to unleash your creative potential. Subscribe to Creative Smoothie today and never miss an episode!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

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