Podcasts about conscious marketing

Dr Alex Iantaffi talks with Tristan Katz about conscious marketing, social justice, and how to navigate the intersection of personal integrity and professional practices. They explore the complexities of marketing in the so-called “wellness space”, the importance of engaging in critical thinking, the responsibilities that come with online visibility, and the role of social media in shaping cultural narratives.  Tristan Katz (they/he) is a business consultant, conscious marketing strategist, and equity-inclusion facilitator with a lifelong commitment to human rights and justice. Tristan supports individuals and organizations in aligning their values with their messaging through an intersectional, anti-oppression lens. Tristan's work centers authenticity, relationship, and accessibility, and they've collaborated with authors, educators, and cultural leaders as well as organizations like Stanford University, HubSpot, Portland Public Schools, and Port of Portland. Currently, Tristan serves as COO and Director of Programming at Fruition Growth Network. He is also a longtime yoga student, Yoga Journal game-changer (2021), and former board member of Accessible Yoga. At the core of everything Tristan offers is the belief that marketing can be a tool for connection, truth-telling, and cultural change—not just sales. Find out more about Tristan and follow their work at the following links:   https://www.katz-creative.com/ https://instagram.com/tristankatzcreative  Instagram: GenderStoriesHosted by Alex IantaffiMusic by Maxwell von RavenGender Stories logo by Lior Effinger-Weintraub

Share your thoughts with us (click here)Do You Really Need a Website for Your Healing Business?In this episode, I'm diving into one of the most asked questions: Do I truly need a website for my healing or coaching practice? I'll share why a website serves as your online home, not just a place to list services, and how it helps potential clients find, connect with, and trust you.Discover why a photo or personal presence matters, what your ideal client is really looking for, and how clarity in your customer journey transforms casual visitors into engaged clients.By the end of this episode, you'll know:Why websites still matter even in a social media worldWhat clients really want to see when they land on your siteWhich pages make the difference (and how they support the client's next step)How your website fits into your wider strategy and client journeyHow to join the waitlist for Healing Business Online Foundations if you feel called to deepen into your vision with an aligned structureTune in to feel inspired, grounded, and ready to step into your next level of online presence with tools and support that truly honour how you want to work.Watch the video version on my YouTube channel: Healing Business Podcast with Frida Kabo***FREE BUSINESS FLOW ASSESSMENT If your business isn't creating the freedom, abundance, and impact you want, you're most likely missing one of the key factors revealed in this free assessment. Let's find out what it is!

Had an AHA or Insight? Share it:Tired of complicated marketing strategies that don't deliver? Melanie Gorman, founder of Crownsville Media, shares how to attract leads by being real, staying consistent, and ditching fear-based tactics. If you want a smarter, more human way to get clients—without the hype—this conversation is for you.Melanie Gorman didn't set out to be a digital strategist—she started her career in mental health. But like many purpose-driven professionals, she quickly realized that her impact would be limited unless she learned how to reach clients. That realization set her on a new path—one that turned her into a sought after marketing partner for therapists, coaches, and entrepreneurs who want to market themselves authentically.In this lets-keep-it-real episode of the Business Growth Architect Show: Founders of the Future, Melanie shares how her background in therapy helped her decode the emotional blocks that keep many business owners stuck—especially when it comes to promoting themselves. From why we feel resistance to marketing, to the subtle self-worth issues that show up in client attraction, she goes into why we want to find and yet avoid doing the work to find leads and offers grounded, compassionate solutions. Melanie also outlines how to use your intake calls, website language, and SEO strategy to align with your values and attract leads—without ever resorting to fear-based messaging.Marketing has a bad name, mostly because of outdated fear based tactics. This episode offers a mindset shift. Whether you're burned out from bro-marketing, confused by SEO, or struggling to explain what makes you different, Melanie offers clarity, strategy, and a deep respect for the real humans behind every brand. 

This session explores how climate-aware marketing can drive business growth while reducing environmental impact. We will discuss practical tools, insights, and case studies, combining the Sustainable Marketing Compass, the Mindful Collective Index Tool, and real-world strategies that embed climate action into commercial performance.Presented by Neil Wilkins http://neilwilkins.onlineHosted by Cambridge Marketing College http://marketingcollege.com

I'm thrilled to be joined by 6/2 Generator, Emma Orlando. As a Conscious Marketing Consultant, Emma helps Practitioners, Coaches, Healers and Product Founders showcase their incredible services by ensuring that their marketing is the greatest reflection of them. Emma uses her expertise and decade of experience in Advertising Psychology to help Service Providers create content, website, emails and pitches that clearly convey their service's brilliance, impact and appeal to potential clients without the use of unethical practices. Highlights include:3 defining moments building Conscious Creator Co.The gap between creating amazing services and knowing how to sell them effectivelyHow to use conscious marketing and marketing psychology in a way that empowers rather than manipulatesHow to ensure your marketing is an exact mirror of your servicePredictions for 2025 and beyond; increased individuality, moving away from disempowering marketing tactics and shifting from “I've done it, so you can too” narrativesThe 3-part process of buying psychology (resonance, rational mind and discernment) and why we need to know these things to market consciouslyPost-purchase insights to help clients make decisions from a neutral, grounded placeBest practices for conscious marketing; why you shouldn't be guaranteeing outcomes you can't promise like hitting 5K months and why you should let your marketing repel non-aligned clients How to match your marketing's tone and commitment to the experience you deliver3 practical pointers for wellness service providers creating a sales pageHow to evoke the energy and essence of what your service will be like through your sales page in order to create safetyHow to cut out out the guesswork and use conversations and client hesitations to get curious, create content, and inform your marketing Host: Livy IasonosFollow Livy on InstagramWork with LivyGuest: EmmaFollow Emma on InstagramCheck out Emma's WebsiteI'd be so grateful if you could take a moment to subscribe, share and leave a review so that more people can make their unique mark on the world.All my love,Livy xx

With Tad Hargrave, a trailblazer in conscious business marketing, entrepreneurs find a new way to promote their work without losing themselves in the process. Tad's journey started in his teens when he got caught up in a mix of sales and marketing techniques—some felt genuine, others felt like they crossed a line. After years in the field, he stepped back, questioning what he'd been taught and rethinking how marketing could actually feel good. What he found was a way to market that's both effective and rooted in respect, where integrity and connection take center stage.By 2006, Tad had become one of the first full-time coaches focused on helping values-driven entrepreneurs grow their businesses without compromising who they are. Since 2001, he's traveled across Canada, the U.S., Europe, and online, sharing his unorthodox approach with conscious entrepreneurs, often on a “pay what you can” basis. Now based in Duncan, BC, Tad honors his Scottish and Ukrainian roots, along with his hometown of Edmonton, Alberta (Amiskwaciwaskihegan), by dedicating himself to building a more respectful, human-centered culture. Through his workshops, and in the sixteen books he's written, Tad continues to help business owners find success that aligns with their values.Join us in our conversation as Tad shares insights into resourcefulness in entrepreneurship, highlighting the power of identifying and celebrating unique talents—especially within the Indigenous community. He also discusses ethics in marketing, emphasizing respect, simplicity, and authenticity, along with practical techniques to create a more relaxed, pressure-free atmosphere in sales. Tune in to explore how marketing can be not only effective but also deeply meaningful and aligned with values.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

We're the best, we're number one, we're better than them, we've won more awards than our competitors, we've all seen those ads. While this form of advertising isn't unique, when's the last time it caused you to buy a product based on the ad. I think we all know that answer.There was a time when we relied heavily on print advertising to determine what products were available and from whom. The two primary methods to gain product awareness were print advertising and trade shows. While advertising and trade shows still exist, they are no longer the primary method of product awareness.31 years ago, beginning on April 30, 1993, all of that began to change. What happened on April 30, 1993? Public access to the Internet was born.Over the past 31 years, Internet technology propelled us into an age of self discovery. The older generation accuses the younger generation of always having their face in a screen. While that may be true, it's not always TikTok, Instagram, Facebook, or Snapchat. People today, particularly younger people, research products, technologies, and a host of other things online. Consumers today are far more educated on the products they wish to purchase them at any time in history.In what I find to be an exceptional irony, much of the industry responsible for building the technology behind Internet connectivity continues to advertise their products in a pre-Internet style.You may ask, what does this have to do with reliability? Building reliable products requires a net sum of a vast amount of best practices. One of those practices is insuring the right products, procedures, specifications, designs, and so many other factors are implemented.This goal cannot be accomplished by just reading advertisements from sellers. Frequently, engineers struggle to solve problems without a complete knowledge of the root cause of the problem. Particularly today, with so many in-house subject matter experts retiring, advertisements boasting the number of customers, time and business, and where they place in the hierarchy of competitive products do not assist the engineer and understanding the root cause of a potential problem, and certainly not the solution.Over the past several years, several companies in our industry have begun to change their advertising strategies from transactional, to transformational. That is to say they help to connect problems to solutions, more than merely hyping products.My guest today fully understands the value and effectiveness of what I like to call “Conscious Marketing “. Rick Short is Corporate Associate Vice President for Indium Corporation. Rick has been with the company since 1984 in capacities including Technical Service Manager, Marketing Director, International Sales Director, head of Technical Support, and head of Environmental, Health & Safety, in addition to his current role. He has an MBA from Ren-Se-Lere Polytechnic Institute, a bachelor's degree in business management from Utica College, and an associate degree from Mohawk Valley Community College.I talk with Rick about his company's unique approach to education and how that has helped to transform their customer base.

Let's explore WHAT conscious marketing is and why you want to be doing it in your heart led business. Plus how intentional / slow living fits in with conscious motherhood and aligned, authentic business creation. The Embodied Reset is a 4 week conscious marketing program for mother entrepreneurs ditching hustle! Inside, I teach you how to slow down, show up online authentically (and embodied) and create your business with intention while still making the impact and income you desire! Details and registration here

About The Guest(s):Claudia Guerreiro is a conscious marketing expert and the founder of the Conscious Marketing Movement. She has a background in NGOs and has worked in various countries around the world. Claudia is passionate about helping purpose-driven entrepreneurs and conscious marketers create positive change through their marketing efforts.Summary:Claudia Guerreiro discusses the concept of conscious marketing and how it can be used to create positive change in the world. She emphasizes the importance of shifting from profit-driven to purpose-driven marketing and building relationships with customers. Claudia also highlights the need to focus on value rather than price and the power of collaboration over competition. She believes that marketing can play a crucial role in changing the systems of capitalism and consumption by using positive reinforcement and nonviolent communication in campaigns.Key Takeaways: Conscious marketing is about shifting from profit-driven to purpose-driven marketing and building relationships with customers.Value-driven marketing focuses on the value a product or service brings to a customer's life, rather than just the price.Collaboration among competitors can lead to greater impact and positive change.Marketing can change the world by using positive reinforcement and nonviolent communication in campaigns.Quotes:"Marketing is all about building relationships with people. It's about planting the seeds, not picking up the fruits." - Claudia Guerreiro"We have to prioritize the planet and the people. We have to grow in a responsible, sustainable, ethical way." - Claudia Guerreiro"Instead of talking about how brilliant the company is, they should be talking about how the customer's life will be better." - Claudia Guerreiro"We want people to feel empowered, we want people to feel hopeful and that they are acting." - Claudia Guerreiro Shape the System is  an independent podcast with support from KPMG High Growth Ventures More about KPMG High Growth VenturesScale up for success. We're here for that.
We navigate founders and their teams to the services they need to reach their next milestone. From startup to scale and beyond. No matter where you are right now, we'll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.Links:Website: About (highgrowthventures.com.au)LinkedIn: https://www.linkedin.com/showcase/kpmg-enterprise-high-growth-ventures/Contacts: highgrowthventures@kpmg.com.au  

Erika Rodriguez is the Founder & CEO of Nadi Marketing, Tidal Pages, and The Ecosystem. She is a marketing consultant helping conscious small- and medium-sized businesses with content strategy and partnership marketing. Erika started Nadi Marketing in May 2020 to create strategies for business owners who were doing good for people and the planet. What started as a small business has organically grown into an ecosystem of brands centered around conscious community and sustainable impact. Tidal Pages is a B2B online directory helping businesses find socially and environmentally responsible vendors. The Ecosystem is an online community for conscious businesses to find resources, opportunities, and community. Websites: nadimarketing.com www.tidalpages.com www.theecosystemcircle.com Social media handles: LinkedIn (Nadi Marketing): www.linkedin.com/company/nadi-marketing Instagram: www.instagram.com/nadi_marketing LinkedIn (Tidal Pages): www.linkedin.com/company/tidal-pages Instagram: www.instagram.com/tidal_pages LinkedIn (The Ecosystem): www.linkedin.com/company/the-ecosystem-circle Instagram: www.instagram.com/the.ecosystem.circle

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault Let's dive deep into Conscious Marketing, unraveling the secrets to effective and considerate marketing strategies.

Welcome to our 100th episode! We are so excited to have reached this milestone with you – helping you reframe your understanding of marketing and making it a fun, spiritual practice that brings fulfillment. To celebrate, we'll share our actionable advice that you can do right now as conscious marketers that will help set you up for success and a higher level of self-actualization. These are proven and tested based on our decades of experience. Tune in to this new episode of The Conscious Marketer podcast — The Ultimate Conscious Marketing Advice You Need To Hear with Richard Taubinger and Kylie Slavik. Key points covered in this episode: 00:01:57 Online marketing is being yourself. Creating content, writing posts, doing Facebook Lives – these methods are about being yourself and showing your true intentions. Quit wearing a mask, and just be who you are! 00:03:43 If you don't have enough criticism, you're not serving enough people. It's innately human to want to avoid this kind of attention. But negative feedback is a sign that what you're doing is reaching more – which is a huge marketing goal. 00:06:39 What are the two most important starting points in marketing? Your intention and how you can overdeliver. When you get these two down, your revenue will follow. It's always crucial to put your client first. 00:10:03 Change your story. How do you want to serve people? What's your biggest vision? Who can you help today? Write that down and remember it. As your business evolves, your target audience can change too. 00:15:07 Be the solution your clients are missing out on. Most likely they have taken other routes and failed. Stick to the basics and what works. Don't build your house on quicksand and speak deeply to their pain points. 00:21:16 Don't be discouraged. Be polarizing. Don't worry about petty complaints. When you're hungry to serve, focus on getting your message out there. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  

The Connected Yoga Teacher Podcast 335: Black Lives Matter is Yoga with Danielle Tridenti   Description: Black Lives Matter (BLM) was formed ten years ago, and while many people jumped on the bandwagon and pledged their support for the cause a few years ago in light of the murder of George Floyd, it seems like BLM is getting “less popular”. It is important to continue this conversation about BLM and explore how it relates to yoga. Danielle Tridenti shares their experience in showing up as an ally for the cause.   Danielle is a facilitator of yoga, an embodiment coach, and an equity + inclusion group facilitator/consultant, who believes that cellular and personal change informs and affects institutional, collective, and cultural change. They have over 5000 hours of training in yoga, somatics, trauma informed care, anti-racism, equity + inclusion, as well as 20 years of experience in teaching and group facilitation, and 10 years as a mental health clinician and social worker. Currently, Danielle offers individual and group experiences, education/training, coaching, and consulting centered around embodying equity, LGTBQIA2S+ affirmation and inclusion, and solidarity with a trauma informed, intersectional, anti-racist, anti-patriarchal, and anti-oppression framework to individuals and organizations.   Recently, a student in Danielle's class asked Danielle to remove their BLM shirt. Danielle shares more about how they handled that situation with the student and the studio they were teaching at, as well as their thoughts on why yoga is political. Danielle also explains why BLM and showing up as an ally is part of yoga. And discusses privilege, creating “safe spaces” in yoga, and how ahimsa (non-violence) ties into all of this.   Key Takeaways: [2:39] Shannon introduces her guest for this episode - Danielle Tridenti. [8:12] What does Danielle do and who do they do it for? [11:17] Recently, a yoga student attending Danielle's class asked them to remove their Black Lives Matter t-shirt. Danielle recounts the experience. [16:21] How did Danielle follow up after the incident? What kind of reaction did the studio she was teaching at have after this incident? [19:57] Why is Black Lives Matter yoga? [26:47] What is Danielle's reaction to people who complain about how these discussions always feel "in your face" or that we are still having these conversations. [34:34] Shannon pops in with a shout out of thanks to sponsor, OfferingTree [37:01] What are some of the actions that people can take to support Black Lives Matter and create a world that is equal and just? [43:01] What are some other resources yoga teachers can use to get educated and learn more about this topic? [48:39] Learn more from Danielle by connecting with them on Instagram. [49:28] Shannon shares some of her key takeaways from this conversation with Danielle.   Links: Danielle Tridenti Dr. Bettina Love Michelle Cassandra Johnson Resmaa Menakem Susana Barkataki Are We Free Yet? by Tina Strawn  Lara Rod Owens Octavia Raheem Tristan Katz Jacoby Ballard Related Podcast Episodes: 203: Do Politics Belong in Yoga? with Chara Caruthers & Maria Kirsten 199: Creating Inclusive Yoga Spaces Erin Ajayi 189: Your Movement Science is Racist with Jesal Parikh  BONUS: Anti-Racism & Yoga with Michelle Johnson 273: Yoga is a Revolution with Jivana Heyman 266: Social Location, Power & Privilege with Raudhah Rahman 231: Conscious Marketing with Tristan Katz 230: Anti-Oppression Yoga with Pooja Virani 246: Anger, Forgiveness & Self-Care with Jacoby Ballard 276: Caring for Yoga's South Asian Roots with Susanna Barkataki 334: Many Shades of Brown in Yoga with Anjali Rao Shannon Crow on Instagram The Connected Yoga Teacher Facebook Group Pelvic Health Professionals   Gratitude to our Sponsor, OfferingTree.   Quotes from this episode: "It's not my [Black Lives Matter] shirt that was making her uncomfortable, right? It was her beliefs that were causing this discomfort."   "The bigger issue is exercising your white supremacy and your racism."   "I believe that in teaching, I can leverage my privilege and practice co-conspiratorship and take a stand and take risks for folks who are historically erased and marginalized and oppressed and invisible and killed."   "Picking what you want and leaving what you don't - that's very privileged too."   "The bottom line is, if any of us are harmed, we're all harmed. We're all impacted. This is not a passive practice. It's an active practice."   "People who have marginalized identities can't just leave the oppression behind. It's just not possible."  

Episode 36Dr. Sandra Marie brings Kat Lee to the show. They have a fun and informative conversation about bringing spirituality and business together.Kat s a trauma-informed Spiritual Business Mentor and host of The Empowered Curiosity Podcast. She uses the tools of somatic and emotional alchemy to guide soulful entrepreneurs to approach their business as a spiritual practice. This allows them to cultivate businesses that are rooted in conscious values, ethical marketing and purposeful service.   Kat talks about her journey from practicing as an acupuncturist in a fertility clinic using the Daoist medicine tradition and her frustration of practicing  Eastern medicine in a Western medicine mentality framework. During Covid the clinic was shut down giving her time to re-evaluate life and engage with people in social media platforms that pulled her to make  a career move using Daoist medicine principles to create a spiritual based business model to assist entrepreneurs and business people to create spiritually based business practices.  Kat shares the importance of the nervous system  that drives almost all our decision life and nervous system regulation. She goes into further detail to explain nervous regulation using real life personal and business example. The two also discuss the intuition, Kat goes in depth in sharing insights on recognizing true intuition.Linkshttp://www.empoweredcuriosity.comhttps://www.instagram.com/empoweredcuriositySupport the showPlease subscribe and follow the show to get updates on new releases. Kindly asking to share with friends who may enjoy or benefit.Embrace YOUR Wild Soul!https://www.youtube.com/@spirituallycurioushttps://www.tiktok.com/@spirituallycurioushttps://www.twitter.com/@curious_spiritshttps://www.instagram.com/spirituallycurious_https://www.facebook.com/groups/happyhourforthespirituallycuriouswww.wildsoulsgathering.com

In this episode, we talk to Claudia Guerreiro, a freelance digital marketer with more than 8 years of experience working globally. Her mission is to empower women and help purpose-driven businesses through her conscious marketing approach.    This episode covers:  

rüdrāksh chand is an organizer, anti-carceral practitioner of abolition, lifelong student of Yoga, an artist at large. Tristan Katz is a trans-queer equity inclusion facilitator and consultant/teacher/space holder, and creator of courses on Conscious Marketing. They are also on the Board of Accessible Yoga and are working on their first book! In this episode Anjali, rüdrāksh, and Tristan discuss: • rüdrāksh and Tristan's introductions into the teachings and practice of Yoga • The ways in which the Dominant culture manifests in Yoga spaces, especially for gender non-conforming practitioners. • Holding the tension between the performativity and the necessity of TDOV and other days/ months of celebration • Commodification of yoga and social justice programs •Allyship is a verb as you say, in the context of the attack on trans rights, ways to be in solidarity with the trans community • Mutual aid as an ongoing practice of solidarity

Sharing my full circle journey from corporate to conscious marketer and the potency of fully integrating all aspects of ourselves, especially as lightworkers.Free Conscious Marketing CourseLet's be Instagram friends!

Get a taste of what coaching feels like in the Empowered Curiosity community. You will find a safe place to land and dry your wings when your life and business feel stormy.In today's episode, Kat and Natalie answer questions centered around Conscious Marketing:I have a lot of fear and anxiety around marketing my art. How can I discern between what is just my fear of being seen vs. what is a true sensing of misalignment in my marketing methods?I am new to coaching and want ideas on how to share who I am despite not having a lot of experience and still formulating my offer. Ideas on how to frame language that does not tap into scarcity or dysregulation while being honest about myself?Conscious Marketing gives you the best of both worlds. It is part self-led course + supportive live calls. Marketing is relational. Which is why traditional marketing tactics that pound on pain points and create artificial pressure doesn't work for spiritual entrepreneurs. I have asked Natalie Ross from Earth Speak to co-teach this course with me, and we've got you if you're ready to ditch toxic marketing tactics and attract people you love working with. We will teach you the energetic intentions and content/copy structure of Conscious Marketing so your prospective clients feel informed to make empowered choices.Learn more at attractyourpeople.comKat Lee  is a Trauma-Informed Spiritual Business Mentor. She uses the tools of somatic and emotional alchemy to guide spiritual entrepreneurs to approach their business as a spiritual practice. This allows them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Kat Lee's Website // InstagramThis podcast is made possible with sound production by Andre Lagace.Original music by Mayan Kites

Listen to This Episode If…You are a spiritual entrepreneur who is ready to ditch toxic marketing tactics and shift towards conscious marketing practices.What You'll Learn…How marketing can mirror the ethical intentions and spirituality of your authentic self and what you offer.The central role of safety and somatics in your marketing practicesHow Conscious Marketing is definedThe problems with traditional marketing in a spiritual and ethical business spaceHow to create reciprocal relationships in a world that has modeled unhealthy relationship dynamicsHow to see the signs that Conscious Marketing is working for your businessWhy business is a spiritual practice and how it can be one of your deepest teachersResources: Conscious Marketing gives you the best of both worlds. It is part self-led course + supportive live calls. Marketing is relational. Which is why traditional marketing tactics that pound on pain points and create artificial pressure doesn't work for spiritual entrepreneurs. I have asked Natalie Ross from Earth Speak to co-teach this course with me, and we've got you if you're ready to ditch toxic marketing tactics and attract people you love working with. We will teach you the energetic intentions and content/copy structure of Conscious Marketing so your prospective clients feel informed to make empowered choices.Learn more at attractyourpeople.comYour Speakers:Kat Lee  is a Trauma-Informed Spiritual Business Mentor. She uses the tools of somatic and emotional alchemy to guide spiritual entrepreneurs to approach their business as a spiritual practice. This allows them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service. Kat Lee's Website // InstagramNatalie Ross  helps magical entrepreneurs tweak their marketing, so they can reach more of the people they're meant to serve. She helps them go from feeling overwhelmed and not knowing how to talk about what they do to creating content that's fun and brings in more sales. She also produces the Earth Speak Podcast and runs a community about connecting more deeply with self, others, nature and spirit.Nat Ross' Instagram//Podcast//WebsiteThis podcast is made possible with sound production by Andre Lagace.Original music by Mayan Kites

Today's 5-Star Guest is Ashlee Sang,  Brand Messaging Strategist, Consultant & Collaborator at Ashlee Sang Consulting. Ashlee found her way to marketing and communications via an unconventional mix of Anthropology, Linguistics, and French at Washington University in St. Louis. (All of which influence her current work, believe it or not.)Before launching her business full-time in 2019, Ashlee worked with nonprofits, including a law school alumni department, an international headquarters of a human rights education NGO, and a county branch of Habitat for Humanity. She also freelanced on the side for many years, not knowing at the time that she was preparing for entrepreneurship.By combining these experiences with the conscious consumerism movement she was exploring in her personal life, Ashlee discovered brand messaging and marketing strategy and business for good...and never looked back.She has since worked with over 70 businesses on everything from brand development and media list building to content creation and copywriting, always with values and audience-driven messaging at the core.Connect With Ashlee Sang Consulting: https://ashleesang.com/Contact Ashlee: https://ashleesang.com/info/about/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!One Cause - The most intuitive event and online fundraising software available! Visit www.OneCause.com to help make your busy event-planning life less stressful and more successful!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

The Connected Yoga Teacher Podcast 284: Beyond Pronouns and Pride Month with Shannon Crow   Description: How can we make our yoga classes more inclusive and accessible? The truth is, sometimes we can mess up and make mistakes even when we try to create safer spaces in our yoga classes. We may cause harm without realizing it - that's why it is a huge gift when someone points out how we are causing harm.   The work of continuous learning goes beyond simply using the right pronouns and extends far beyond Pride month. These are complex and nuanced issues - we have to strive to continuously educate ourselves. In this episode, Shannon Crow shares the email from a listener that inspired this conversation as well as resources for you if you are keen to continue learning how to create safer, more accessible yoga spaces for people in the LGBTQIA+ community.   Key Takeaways: [3:24] Shannon shares a book she has been enjoying and learning from recently. [6:56] This episode was inspired by a brave email sent by a podcast listener in response to Episode 275 about being kicked out of yoga class. [9:00] Shannon shares the email from the listener. [10:44] Even when we want to create safe spaces, we may not succeed. We may also cause harm to others and it is a huge gift when they communicate that with us. [11:58] Our continuous learning journey goes beyond Pride month. [13:03] We can spread our learning and collaboration requests out to span the entire year, instead of just in Pride month. [14:12 Shannon has some resources for you if you want to create an inclusive yoga space in all months of the year, not just in June. [20:54 - 20:59] Shannon shares what OfferingTree is putting together for yoga studios. [22:43] Shannon highlights some of the podcast episodes listeners can learn from as well as trainings available. [27:50] We can all learn from each other if we're willing to share and be vulnerable about where we messed up. Links: Yoga for Pelvic Health 6-Week Series with Shannon Crow Anti-Oppression, Inclusion and Accessibility in Yoga Resource Page Looking for Jane by Heather Marshall The Connected Yoga Teacher Podcast Episode 275: Kicked Out of a Yoga Class!? with Shannon Crow Pelvic Health Professionals (Code: listenersgift284) The Connected Yoga Teacher Podcast Episode 276: Caring for Yoga's South Asian Roots with Susanna Barkataki The Connected Yoga Teacher Podcast Episode 277: Yoga and Land Acknowledgement with Jessica Barudin & Emmy Chahal The Connected Yoga Teacher Podcast Episode 278: Religion & Cultural Respect in Yoga with Emmy Chahal The Connected Yoga Teacher Podcast Episode 269: Yoga Philosophy and Colonialism with Shyam Ranganathan Native Land Digital Shannon Crow on Instagram The Connected Yoga Teacher Facebook Group   Resources to Guide Learning: Transgender Competency Training with Tobias Wiggins (2-hr training) Embodied Consent with Megan Peterson Trans Pregnancy with Jacoby Ballard Gender Affirming Language with Avery Kalapa Gender Affirming Surgery with Dr. Christi Butler 265: Teach LGBTQIA+ Inclusive Yoga with Gabi Parkham 231: Conscious Marketing with Tristan Katz - The Connected Yoga Teacher Conscious Marketing for Yoga Teachers with Tristan Katz 195: LGBTQ Awareness for Yoga Teachers with Tristan Katz 217: The Yoga of Trans* Affirmation with Avery Kalapa & Maygen Nicholson 246: Anger, Forgiveness & Self-Care with Jacoby Ballard - The Connected Yoga Teacher 108: Inclusive Language for Prenatal Yoga with Shannon Crow 247: Being Wrong is Part of Learning with Shannon Crow - The Connected Yoga Teacher   Gratitude to our Sponsor, OfferingTree.   Quotes from this episode: "This continuous learning journey, I really think this goes beyond Pride Month."   "Please don't be the business that sticks a pride flag on their website in june only to then take it down and forget all about the social justice issue the rest of the year."   "It is very nuanced and it's like we don't know what we don't know and in the meantime we might be causing harm."  

If you want to thrive in your coaching business, it's time to change your perception about marketing. Let's bust some myths about marketing and look at it from a different point of view. Find the show notes for this episode at prosperouscoach.com/188.First, I wanted to share a win with you because YOU helped to make it possible and I'm grateful ... Prosperous Coach Podcast recently hit 150,000 downloads. That's momentous. My latest 5 start review said: “A well appreciated podcast! Rhonda tackles issues that any coach could face and provides useful tips on how to deal with them in a profitable way.”  Sweet!I wanted to share that news with you because I market through my podcast. That's called generosity marketing, which is about giving away value to attract ideal clients. It's one of the non-salesy approaches.So … when you think of marketing, do you cringe? Are you thinking:·      Marketing is going to feel sleazy no matter how I do it.·      I have to become good at selling myself.·      I don't know how to market effectively!Only that last is true. You don't know how to market effectively … YET. And there's a natural fear of the unknown.I cringed about marketing too until I learned a more conscious and transparent way of attracting clients. Up until then I thought of marketing as this necessary evil. That's a reaction to high-pressure marketing tactics, which are old fashioned and a low integrity approach that ruins marketing for everyone.So, toss out that approach completely. You do NOT have to barrage people with marketing that tries to fool or shame people into buying what you're selling.And forget the idea that you have to sell yourself too. You don't have to sell your soul to market effectively.But here's the truth … if you want to earn well as a coach and stay in business you do have to find a way to attract your ideal clients.The reality is, unless you already have a network of people who know, like and trust you and would love to work with you, you will need to create a community of potential clients and build relationships with those people. Otherwise, you'll be another coach who is a best kept secret. And there are lots of coaches who are.Becoming known by your audience is half way to becoming a coach in high demand. Being known doesn't mean you have to talk about yourself all the time and toot your own horn. There's a better way.I started building my community from scratch. That's not a heartbreaking task. It's a heart-warming task if you do it in a conscious way.And you don't have to be known by tens of thousands of people either if you target a narrow and unique audience and craft a niche that's meaningful to them. There are a multitude of reasons why choosing a viable target audience and choosing a smart niche is the first strategy to help you stand out and attract your ideal clients. Check out episode 9 if you haven't already.To read the 6 steps to market like you coach and about the 5 mindset shifts to make to enjoy marketing click here.

If you've ever tried to sell on social media and it felt inauthentic, this episode is for you. Because there are ways to sit back and receive clients without any of the gimmicks, tactics and strategies it's just not getting talked about in a world that demands instant results at whatever means possible.  George Kao is a change-maker. In his work, he shares how you can build a business through pure authenticity...no price gauging, click funnels, fancy reels or fluff. With joyful productivity and authentic marketing, he's created conscious systems to help soulful entrepreneurs transform their business with love. This is the symbol of heart-centered leadership and this is the direction we are headed.  Highlight Reel How I outlined my unique conscious marketing strategy through my Sacred PatternInstantly impressive vs. consistently authenticEmpowering your clients to support themselves with new processes to become more effective in their life which brings gratitude The power of your energy signature Conscious systemsMoments of observation that give us clues into our Purpose and brand------------------------To find more on George Kao:www.instagram.com/geokaowww.georgekao.com-----------------------If you would like to work with me, I am currently supporting women entrepreneurs who are boldly walking forth in their mission to create change in their community. ♥️ I re-design human energy systems so they don't get overwhelmed or burnt out while they do it.♥️ I'm a professional planner if their business needs to be re-organized.♥️ And I'm a reflector if they're at a standstill and need some intuitive clarity on what step to take next or what their Purpose is.www.ellenbtsai.com/worklifesoul-----------------------Referenced in Podcast"Once you have realized that your Brand or product is really an excuse for you to pass a sacred transmission down your fractal line, then you will find yourself an exponent of executive magic. Without really doing anything much at all, your product will market itself, because people cannot resist the Truth." - Richard RuddEnergy Reboot Practicehttps://www.georgekao.com/blog/energyreboot2

Who doesn't want to walk into a room like God sent them? In this episode, I sit down with Aleesha to discuss all things owning your authentic expression, taking up space, and stepping into pleasure. You won't want to miss this delicious episode. ------------ Aleesha Simone is a Writer, a Creative, an Erotic Muse, and a Women's Embodiment x Conscious Marketing coach on a mission to break down all of societies perceived notions on what a woman can and can't be. ------------ The Embodied Coach is now enrolling for August 2022! If you desire to learn more and play in my world, fill out the application. I'd love to have you. Learn More + Apply: https://go.sarahroseconsulting.com/theembodiedcoach --- Send in a voice message: https://anchor.fm/sarah-dangelo9/message

El cuidado del medio ambiente juega un papel cada vez más importante en la forma en que las empresas y marcas se comportan y hablan de sí mismas. A medida que se extiende la conciencia de la sostenibilidad empresarial, es necesario empezar a cuestionar la forma tradicional de marketing. Escucha este episodio para comprender junto a Melissa Jaramillo, profesional en publicidad, lo que significa el marketing consciente, sus beneficios y el papel que desempeña en el panorama de la sostenibilidad.

Natalie Ross shares how following her intuition led her to where she is now. Feeling safe and making money. You'll also hear about: Co-creating your dreams, with help of somatic therapy  No longer living a life in shutdown mode  Feeling truly alive for the first time  Experiencing true agency and sovereignty, through healing the nervous system  ♥♥♥ Join The Earth Speak Collective Membership! Join like-hearted folks in a sacred container and community where you'll: Connect deeply to yourself, others, nature & spirit Learn to trust your intuition Activate your Earth magic Expand your healing & divination skills Put your intuition into practice in everyday life Stop feeling lonely on your spiritual path Embody & express your creative power & truths Experience safe space without agenda or judgment When you join the Collective, you get access to all of our past workshops, any live workshops happening while you're a member, live weekly energetic reset calls, monthly community rituals, all the secret episodes, member-run meetups to explore magical topics, and a lively members-only forum (that's not on FB!). ▶▶▶ Learn more and sign up for the Collective membership here: https://www.earthspeak.love/collective ***** Natalie Ross is the host of the Earth Speak Podcast and co-founder of Earth Speak and the Earth Speak Collective. Natalie is also a trauma-informed marketing coach for spiritual entrepreneurs. She weaves mycelial webs that help people connect with self, community, nature, and spirit for personal and collective healing. Having experienced the debilitating impact of complex trauma (cPTSD), she knows how hard it can be for intuitive, caring people to exist, let alone run a business, in this society fueled by greed and domination.  Learn more and connect with Natalie at natalie.net In this episode, we talk about: A revisioning for Earth Speak  Natalie shares her money story and the roadblocks that prevented her from getting paid in her business The pressure that Natalie's money story put on her relationship with her husband  She shares how she's now earning money and feeling awesome  A primer on what is the nervous system and what does it mean to feel safe Shift your nervous system to shift your thoughts  How the system thrives on the threat response How Natalie didn't feel safe enough to have her needs met  Taking responsibility for your healing  What is trauma?  How the state of your nervous system, determines what story your telling  Natalie shares what it's like to work with a somatic therapist  Developing your intuition and cultivating connection to the Earth, self, and community  Feeling truly alive for the first time  Somatic therapy as the key to finding safety within the body Manifestation vs co-creation What does it mean to heal? Creating pathways to safety  Co-creating your dreams, with somatic therapy  What happened when Natalie finally reached her critical mass of safety  On bro-marketing and what else is really possible  Experiencing true agency and sovereignty, by healing the nervous system  Why finding safety in the body is at the root of feeling on purpose, healthy, and earning money How nature can be a sanctuary of safety  Fear response vs intuition  On the burden of the amour we wear  And so much more!  Secret Episodes! Get access to past secret episodes at https://www.earthspeak.love/secret. Earth Speak Links: Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective Become an Earth Speak Sponsor and reach more of the people you're meant to serve www.earthspeak.love/sponsor  Support the Earth Speak Podcast and purchase our t-shirt  Support Earth Speak and make a donation  Get the secret episodes at https://www.earthspeak.love/secret Guest Links: Learn more about Natalie's offerings at natalie.net  Connect with Natalie on Instagram @natalie.alexandra.ross // https://www.instagram.com/natalie.alexandra.ross/  Learn more about Trauma-Informed Marketing @natalierossmedia // https://www.instagram.com/natalierossmedia/  Silliness with Natalie and her husband https://www.instagram.com/totalhippies/ // https://www.instagram.com/totalhippies/  References: Native Land https://native-land.ca/   Episode 66 || Sarah Chapell https://www.earthspeak.love/shows-1/sarah-m-chappell-66 Somatic experiencing https://en.wikipedia.org/wiki/Somatic_experiencing  Reciprocity https://en.wikipedia.org/wiki/Reciprocity_(cultural_anthropology)  Autonomic nervous system https://en.wikipedia.org/wiki/Autonomic_nervous_system Sympathetic nervous system https://en.wikipedia.org/wiki/Sympathetic_nervous_system  Polyvagal theory https://en.wikipedia.org/wiki/Polyvagal_theory  Animism https://en.wikipedia.org/wiki/Animism  Naomi Love http://www.naomilove.org/  Episode 88 || Naomi Love https://www.earthspeak.love/shows-1/naomi-love-88  Human design https://en.wikipedia.org/wiki/Human_Design  Inner alchemy || Workshop with Naomi Love https://www.earthspeak.love/inner-alchemy-course-page  Bodyspeak || Worksop with Luis Mojica https://www.earthspeak.love/body-speak-workshop-deliverables  Co-regulating with Nature || Worksop with Luis Mojica https://www.earthspeak.love/co-regulating-with-nature  Luis Mojica || Episode 49 https://www.earthspeak.love/shows-1/luis-mojica-49  Episode 54 || Sunder Ashni https://www.earthspeak.love/shows-1/sunder-ashni-54  Tapping in: EFT Somatics for Resilience || Workshop with Ashni https://www.earthspeak.love/tapping-in-eft-somatics-for-resilience  Episode 67 || Kat lee https://www.earthspeak.love/shows-1/kat-lee-67  Conscious Marketing for Spiritual Entrepreneurs https://www.empoweredcuriosity.com/a/2147508580/36o5mApc   Kat Lee https://www.empoweredcuriosity.com/  Episode 67 || Kat Lee https://www.earthspeak.love/shows-1/kat-lee-67 Episode 79 || Natalie + Kat https://www.earthspeak.love/shows-1/nat-and-kat-79  Shawna https://www.instagram.com/shawna.cason/  Alchemy of fear || Workshop with Kat Lee https://www.earthspeak.love/alchemy-of-fear  Emotional Alchemy || Monthly Coaching with Kat Lee https://www.earthspeak.love/kat-lee-emotional-alchemy-coach Trauma healing https://traumahealing.org/about/  Poison ivy https://en.wikipedia.org/wiki/Poison_ivy  Rabbit https://en.wikipedia.org/wiki/Rabbit  Puma https://en.wikipedia.org/wiki/Puma_(genus)   Email Natalie natalie@earthspeak.love   ► Leave us a written review on iTunes, and get shouted out on the show! Theme music is “It's Easier” by Scarlet Crow http://www.scarletcrow.org/ and “Meeting Again” by Emily Sprague  https://mlesprg.info/ ► Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective Follow Earth Speak on Instagram and tag us when you share @earthspeak https://www.instagram.com/earthspeak

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Joe Apfelbaum: Strategies for Conscious Marketing Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. He is a business strategist, marketing expert and certified Google trainer. He is the author of his new book “High Energy Networking: How to Build Relationships and Get Anything You Want in Life.” Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Joe Apfelbaum: Strategies for Conscious Marketing Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. He is a business strategist, marketing expert and certified Google trainer. He is the author of his new book “High Energy Networking: How to Build Relationships and Get Anything You Want in Life.” Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Whether you are a new or experienced coach, healer or soul-service provider this week's episode will show that an easier more aligned way to marketing is possible and you can attract clients with more ease.   Key Takeaways: • What is conscious marketing? • What the old outdated marketing strategies tell you to do • My experience of doing what the experts told me to do that didn't work •When I found a new aligned way that brought empowered clients to me with ease and flow • How to discover your unique way (because one size does not fit all!) • Tips to include in your marketing to start attracting and building your business today • How doing your own conscious work opens up money and client flow   Live out your soul's mission through Starseed Academy High-Level Coach Training. Fulfill a mission greater than you, uplevel your coaching skills, grow alongside your business with deep personal development, and understand marketing in alignment. Apply today for ONE YEAR of business support: HERE 

I realized that I have released over 20 new podcast episodes since January, but none of them really talking about me. I wanted to make this quick episode and answer 20 random questions about myself so you can learn a bit about the guy behind the microphone. Tune in and if you like what you hear don't forget to subscribe or save the podcast!Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

This week I am going back on something I said a few episodes ago. After reflecting and listening to a few marketing and business leaders, I don't think time is your most valuable asset. Tune in to find out what is the most precious possession you have have.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

In this episode I go over the most important actions you need to take in order to transform your business from side hustle to main hustle.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

Welcome to another episode of the Conscious Design podcast and today's guest is Robin Sciarra. Robin starts us off with an introduction to her journey and talks a bit about herself and what she does. Robin then describes how she shifted from content only for her to helping other people and essentially working with them. Robin then describes how she managed to put together her experience in the marketing sphere with a conscious mindset to inspire people. Robin then talks more about her coaching experiences but seamlessly transfers into the topic of difference between conscious content and normal content found on sites every day and talks about the points that set them apart. Ian and Robin both then discuss how social media has changed and how the standards for professional content have grown. In the guest outro Robin talks about how people can reach her and is more than willing to answer all questions. Parts: 0:00 – Guest Intro 4:43 – Working With Others 8:20 – Conscious Marketing 15:58 – Coaching 20:20 – Difference in Content 27:24 – Social Media 30:51 – Guest Outro About Robin Sciarra: Robin Sciarra, owner of Meraki Creative, a boutique media agency, is the visionary behind the SPARK with the Masters Retreat and SOULcial Studio, which is a collaborative health and wellness pop-up space. As a mom, wife, empath, self growth junkie, student for life and informant, Robin helps conscious entrepreneurs who want to make a impact amplify their message mindfully. Her super power is seeing people in their best light with a visionary perspective, and giving them not only the mindfuel, but the creative tools needed to bring their authentic visions to reality through conscious content creation. Know more about Robin and Meraki Creative here: https://www.linkedin.com/in/robin-sciarra-924b701a0 https://www.creativemindedmarketing.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Connected Yoga Teacher Podcast 266: Social Location, Power & Privilege with Raudhah Rahman   Description: What is social location and what does it have to do with teaching yoga? Many of us don't often think about our identities, how they intersect, and how they afford us privilege and shape our life experiences. In this episode, we learn more from Raudhah Rahman (she/her) about social location and how it is relevant to yoga teachers.   Raudhah Rahman describes herself as connecting people with their voices whether that's through web design, teacher training or a yoga class. As a yoga teacher, Raudhah practices disruption as a way of creating conditionas of wellness for all of us. She is a self-taught website designer whose business, Wellness + Websites, was born after she lost her job as a yoga studio assistant because of the pandemic. Her main focus is providing websites & branding services to folks who want to embrace all of their identities and share their value driven work with others.   Raudhah explains what social location is, and where we use this as yoga teachers. She also shares more about the importance of recognizing and questioning our privilege and the responsibility we have when we hold privilege. From a yoga philosophy lens, Raudhah sheds light on how the 8 limbs of yoga intersect with social location, how we can deal with mistakes when we make them, and continue to learn and grow.   Key Takeaways: [3:46] Shannon introduces her guest for this episode - Raudhah Rahman. [7:21] Shannon gives a shout out to OfferingTree and to one of the podcast listeners. [11:19] What does Raudhah do and who does she do it for? She shares her social location and how that led to the work that she does. [16:27] What is social location? [18:24] How does social location come into the yoga world and how can yoga teachers use it? [24:26] What are Raudhah's thoughts on the pushback people sometimes have on discussing privilege or specific identities? [30:59] What are some different identities we can think about when considering our social location? [34:59] Citizenship is another element of the social location wheel that can play into a person's experience of the world. [37:50] Shannon and Raudhah explore this idea of fighting for privilege vs. fighting for freedom. [40:56] How can yoga teachers share these ideas or start to look at incorporating this into their messaging? It's not as simple as tacking on something to your website. [46:16] Some of this work can feel shocking as we learn about things we didn't know but it is important to do. What are some tips that can help make this practice easier? [54:34] What's the difference between being called in and someone just lashing out? How can we handle both? [59:41] What are some other things that Raudhah wishes people knew about social location? [63:00] Shannon chats with Raudhah about how she can ask podcast guests to introduce themselves with their social location. [65:46] Shannon reflects on her takeaways from this conversation with Raudhah.   Links: Raudhah Rahman What is social location? and why is it important when it comes to “identity” in brand identity. Yoga Coalition for Equality Charlotte OfferingTree Office Hours with Alex and Shannon Michelle Johnson, Skill in Action The Connected Yoga Teacher Podcast Episode 231: Conscious Marketing with Tristan Katz The Connected Yoga Teacher Podcast Episode 217: The Yoga of Trans* Affirmation with Avery Kalapa & Maygen Nicholson Anti-Oppression, Inclusion and Accessibility in Yoga Resource Page - Podcasts & Articles Tristan Katz Yoga Teacher Conf Yoga Teacher Conf Live Stream (Code: SHANNONCROW) Scattered to Clarity Workshop Native Land Digital Pelvic Health Professionals Shannon Crow on Instagram The Connected Yoga Teacher Facebook Group   Gratitude to our Sponsor, OfferingTree.   Quotes from this episode: "Social location is a practice used to reflect on the groups you belong to because of your place of position and history and society." - Raudhah, quoting Michelle Johnson   [21:38] "If I don't begin to question that privilege that I have, because I've internalized it as normal, I may not realize the harm that I'm doing by normalizing certain actions I've taken or normalizing the actions that institutions have taken that marginalize those further away from power."   [23:45 - 23:53] "I think personal power really comes from disrupting the identities we've internalized."   [26:40 - 26:44] "Are we fighting for privilege? Or are we fighting for freedom?" - Raudhah quoting Alok   [49:49 - 50:00] "The way to practice is to start. And when you start, give yourself grace and start small."  

In this episode I discuss the importance of a content playlists or swipe file in our creative lives. We cannot pull creative energy out of nowhere. Just like physical energy, we must obtain creative energy through the content we input, so we can have enough for our own output. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

The Connected Yoga Teacher Podcast 265: Teach LGBTQIA+ Inclusive Yoga with Gabi Parkham    Description: We all want our yoga classes to be welcoming places for everybody, but sometimes, we unintentionally make some people feel excluded or unwelcome. One of those groups of people is the LGBTQIA+ community. Gabi Parkham shares how we can teach LGBTQIA+ inclusive yoga and create safer yoga spaces.   Gabi was born in Brighton (UK) and started practicing yoga during early childhood. She is passionate about finding equity and justice through yoga, consent in all aspects, and sharing yoga free from assumptions. Alongside teaching yoga, Gabi is an LGBTQIA+ equity educator and consultant helping yoga teachers and studios to make their classes more welcoming for the LGBTQIA+ community. Gabi runs regular online workshops about LGBTQIA+ "inclusion" and a 6 month online course for LGBTQIA+ yoga teachers to come together in community, learn from one another, and support each other. Gabi also co-founded Laviot, a social and supportive community LGBT+ Jewish non-binary people and women.   In this interview, Gabi explains what LGBTQIA+ means, the importance of sharing pronouns, and why creating spaces for this community is important. Gabi shares more about why it's so important to get educated, then teach like there is a trans or non-binary person in your class all the time, and how to include that in marketing your classes. This is all part of a lifelong learning journey, and the work is always ongoing. Learn more about how to start creating safer, braver, and more inclusive spaces for LGBTQIA+ folks in your yoga class in this episode.   Key Takeaways: [3:15] Shannon introduces her guest for this episode - Gabi Parkham. [7:28] Shannon gives a shout out to OfferingTree. [12:43] Gabi introduces herself and gives her social location. [15:22] What does Gabi do and who does she do it for? [19:16] Why is it important for yoga teachers to have LGBTQIA+ awareness? [23:30] How does Gabi handle conversations about setting limits on offerings dedicated to LGBTQIA+ people? [25:02] What does LGBTQIA+ stand for? [27:07] Gabi isn't too keen on this wording. She explains why. [28:29] How can we center the voices and experiences of people who have historically been marginalized? [30:35] Shannon and Gabi explore what the world could be like if cisgender and/or heterosexual people took the time to explore their own gender and sexual identity and expression. [33:40] What are Gabi's thoughts on pronouns? [38:23] How can yoga teachers make it evident that they've been doing the work to learn about creating safer spaces for people in the LGBTQIA+ community? [43:18] Gabi shares some examples of language that we can use and some steps we can take to make spaces more welcoming. [49:15] Gabi and Shannon discuss a little about the use of masculine and feminine in the yoga setting, and why it's so important to be clear about what we mean with certain words we use. [54:21] Gabi shares some final thoughts around creating braver and safer yoga spaces. [57:01] Where can yoga teachers learn more from Gabi or other resources? [60:44] Shannon shares her biggest takeaways from this interview. Links: Gabi Parkham Gabi Parkham on Instagram Welcoming LGBT+ People in General & Pregnancy Yoga The Connected Yoga Teacher Podcast Episode 217: The Yoga of Trans* Affirmation with Avery Kalapa & Maygen Nicholson The Connected Yoga Teacher Podcast Episode 231: Conscious Marketing with Tristan Katz The Connected Yoga Teacher Podcast Episode 195: LGBTQ Awareness for Yoga Teachers with Tristan Katz The Connected Yoga Teacher Podcast Episode 247: Being Wrong is Part of Learning with Shannon Crow Anti-Oppression, Inclusion and Accessibility in Yoga Resource Page - Podcasts & Articles OfferingTree Office Hours with Alex and Shannon The Connected Yoga Teacher Podcast Episode 232: Five Steps to Effective Content The Transgender Issue by Shon Faye Trans Yoga Project Amber Karnes Yoga Teacher Conf Yoga Teacher Conf Live Stream (Code: SHANNONCROW) Scattered to Clarity Workshop Native Land Digital Pelvic Health Professionals Shannon Crow on Instagram The Connected Yoga Teacher Facebook Group Who else to learn from: Tristan Katz, Tristan Katz Creative Avery Kalapa, Yoga With Avery Maygen Nicholson  Pooja Virani Anjali Rao, Yoganjali, San Francisco Yoga Teacher Alle K, Trans Yoga Teacher   Gratitude to our Sponsor, OfferingTree.   Quotes from this episode: "We want our classes to be welcoming and inclusive and as safe as possible."   "What I really would rather do is shift the focus and center the marginalized voices center the people who have been historically marginalized and minority sized"   "Learning about other people's experiences is a great place to start."   "Start teaching your class as if there is always a queer person, a trans person, a non-binary person in the room"   "Again, it's not easy, it's really hard to change this language and it takes practice and time and you will mess up and that's okay."   "Just because that's their intention doesn't mean that people inherently feel safe coming in."  

What does Aesop's fable "The Crow and The Pitcher" have to do with your marketing and business strategy? Find out  in this episode of Creative Smoothie with Vlad Herescu. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

Throughout the last few years I have been identifying common marketing mistakes that freelancers, coaches and entrepreneurs make that DESTROY their chances of developing a great business. And because it hurts to see some of these mistakes (that I also made!), I wanted to record this episode to show you how to avoid those mistakes.Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

Important episode about how enterprises and organizations hack and use your good intentions for their own benefit and secondary agendas. Disclaimer: I am not a doctor, politician or war strategist. I am not here to argue over politics! Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

Traditional marketing tactics that pound on pain points and pressure someone into purchasing doesn't work for spiritual entrepreneurs because it doesn't honor the sovereignty of a potential client. If you are grossed out by the retraumatizing and manipulative methods that are rampant in the online marketing space, you're going to want to tune into this episode. Natalie Ross from Earth Speak comes on the show and we tear down the old paradigm of marketing because we want to revolutionize how spiritual entrepreneurs can attract clients through aligned and ethical attraction. What You'll Learn in this Episode: How to  see and hear your potential client's challenges and pains so they feel safe to make the sovereign decision to work with you instead of using pain as a manipulative tool. Understanding that giving your potential client information is not the same as creating artificial pressure to make a sale. Living in the nuanced space of nervouscited to grow instead of overriding your nervous system to “feel the fear and do it anyway”Why vanity metrics give us the illusion of safety and securitySeeking safety in your own nervous system so you can attract clients in an aligned way instead of from a place of scarcityCopy and content writing as a mindset reformation rather than just writing skills Kat on the Earth Speak Podcast Aligning with your Dao and Purpose with Emotional Alchemy Coach Listen To This Episode If...You are a spiritual entrepreneur who wants to make more sales without using toxic marketing tactics. Your Speakers:Kat Lee  is an Intimacy + Relationship Coach, host of The Empowered Curiosity Podcast and Creator of The Heart Lab. She guides pattern-breakers to alchemize their emotions and embody their healing journey to cultivate intimacy as a spiritual practice. Kat Lee's Website // InstagramNatalie Ross  helps magical entrepreneurs tweak their marketing, so they can reach more of the people they're meant to serve. She helps them go from feeling overwhelmed and not knowing how to talk about what they do to creating content that's fun and brings in more sales. She also produces the Earth Speak podcast and runs a community about connecting more deeply with self, others, nature and spirit.Natalie's Website // InstagramThis podcast is made possible with sound production by Andre Lagace.Original music by Mayan Kites

In this episode I share the 3 hacks that got me growing on social media. I used the three tips I give you to get my account to grow at a rate of 300 followers per month in my first month. As you continue implementing these tactics, the numbers will rise. Thanks for listening! Do you want to learn more about Marketing, Business and Creativity with me? Subscribe to this channel and never miss a single drop! And if you like what you hear, let's connect on social media and be digital buddies

What we covered:How she pioneered social media marketing with brands like LiveNation and TicketMasterStrategies for effectively dealing with COVID pandemic burnoutHow to properly deal with burnout as a leader while leading a group of burnt-out people as well.How to deal with suppression and be honest with what you really feelHow working with horses has helped her elevate her consciousness to the new levels.How her “rebel spirit” pushed through and helped her become successful. Tweetable Quotes:“If all leaders are kinder, more empathetic, there will be a ripple effect”“If you're not prepared to live in this modern world, you'll always be caught flat-footed”“I'm aware that I'm not fully recovered from burnout, but now I'm more aware of the orange and red zones”“There's the thing you're experiencing and the narration of the thing you're experiencing – and oftentimes the judgment is the worst part.”“Everything we've learned as coping skills are survival skills.”“Business is the biggest lever that we have to fix the world. And if business changes into a force for good, then we can right all the mess that we have.”I do work on myself constantly to dismantle the errors of my ways and the things that I've learned and the ways that business has been done for a long time. It's not nice, actually.”“Be a part of the change that we need in the world. The world right now is a dumpster fire of problems, but it doesn't have to be.”Links Mentioned:Kurt's TwitterKurt's InstagramKurt's LinkedInGretchen Fox Palmer on InstagramGretchen on Twitter

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche. In 1985, at 22 years of age, Tami Simon founded Sounds True, a multi-media publishing company dedicated to disseminating spiritual wisdom. As a pioneer in mindful living and the conscious business movement, she focuses on leading with authenticity and heart. Tami hosts a popular weekly podcast called "Insights at the Edge," where she has interviewed many of today's leading spiritual teachers, delving deeply into their discoveries and personal experiences on their own journeys. With Sounds True, she has released the audio program "Being True: What Matters Most in Work, Life, and Love." Tami lives with her wife of nearly twenty years, Julie M. Kramer and their two spoodles, Raspberry and Bula in Boulder, Colorado. In this episode, you'll learn about how to bring your authentic self into your business, and... How someone's voice contains their soul How people told Tami it's as if she had 5 green heads when she was talking about spirituality in business when she started in 1985 Today's movement of conscious capitalism and awareness of interdependence How knowing who you are is always a fresh discovery, it's ever changing You can't have authentic connections mask to mask. Knock, knock: I'd like to know the real you! The words authenticity and genuineness Tami's thoughts on Conscious Marketing and the importance of truth and trust (if it's a strategy, it's weak) Her program Inner MBA, which she co-created with LinkedIn, and Inner Wisdom 2.0 and so much more. Tami's Resources Tami's Website Insights at The Edge Podcast Connect with Sounds True on: YouTube Instagram Facebook Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast? The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show Sarah: [00:00:00] Hi, Tammy. So good to have you on the podcast today. Tami: Great to be Sarah: with you. Wonderful. You are like one of these voices that I could listen to all day long. You have this just like, I dunno. It like it's anchored and it's calm. I was just like, oh, I feel so good when I hear your voice. Do you ever get that? Like, do other Tami: people tell you, well, I'm glad you like it. Not all people respond positively. I have received a mail that says things like, sounds like you work at a mortuary in your, have you smoked too much hash before you start speaking? So there's, you know, there's a full spectrum of responses. But I also enjoy your voice, Sarah. It's a sweet and gentle. So it's. Yeah, we like each other's voices. What a great way to start. Sarah: Yeah. And it's funny. Cause just on my walk today, I heard this on another podcast that I think there's a book about it. That the [00:01:00] S the voice contains the soul of the person. And I, I tend to agree with that. There's a lot of things that you can probably tell out of someone's voice. So it's interesting, especially when. Podcasting day and age, you know, we really find like we get to know someone by just listening to them. Tami: Sure. And I think some people are more sensitive. And have that kind of voice intuition where you can really feel and sense a lot of someone's presence from their voice. Some people are really sensitive to that sounds like you're one of those people. Yeah. Yeah. I, Sarah: yeah. I identify as an HSP, so maybe that's part of it. Yeah. So we're not here to talk about voice or voice coaching or anything like that. I'd like to start in 1985, because that's when you started your, your business, your company sounds true. And I'm just kind of like blown away, but by that idea that you started. Back in the [00:02:00] day and already then it had to do with spirituality. And so I'm curious whether back then, and you can talk, you know, tell us about the story, but, but the question is like, if back then already. You kind of had the feeling sometimes that you were ahead of your age, like, like, did this feel like you are going against the grain or were you, was there places where you just walked in and you were welcomed with open arms? Tami: Okay. Well, you know, I wasn't really looking so much at the outer landscape at that point in my life. I was just 21 years of age and I was deeply connected to. With my inner process, which was a process that had a lot of desperation and anguish that was fueling it. And the desperation and anguish came from having dropped out of college. Even though I loved learning that's my [00:03:00] nature is to learn, learn, learn, but there was something about the academic environment. It wasn't the kind of learning. That was a vital to me, the kind of learning that was vital to me had to do with direct experience and discovery and the inner journey of knowing what happens when we die. Is there any way to discover that and how could I know in my own experience, those kinds of questions. So I had a lot of existential. Foment inside of me that I was in touch with that brought me out of academia and brought me into, okay. Is there a way for me to actually use this love of learning? To make a contribution in the lives of other people and possibly even have a job. So that was kind of what was going on inside of me. And there was no ready-made seat at the table. This was far before the whole idea [00:04:00] of mindfulness and meditation was popular, but I was coming from the inside wanting to make a contribution using this love of learning. That is so intrinsic to me. And Sarah: it was it always, because now you talk a lot about spirituality in life and work. I think that is when I look at some other spiritual teachers that. How I see you differently that you have this focus also on the professional lives that we all or most of us lead. Was that always a priority or was it first like, no, let me get to know myself and let, let me kind of spread the word about that first. Tami: Well, I never had. Active interest in business. As a young person, I was interested in something, you know, I thought spiritual wisdom. Social change and art, something like that altogether business. [00:05:00] I saw some other kind of thing, but yet I quickly discovered that I am a team player. I like working with other people and that as a solo operator, I could only get so much done. I could only have so much impact. I could only reach so many people and I wanted to have a greater reach. And so before you knew it, I was working with the. And before you knew it, that team grew. And then it became really important to me that the products and the process of our work were coherent, that the process would reflect the values that were embedded in the products. And so before you knew it, there. Doing a lot of reflection and then writing and speaking about the whole topic of, well, okay. How do we make the workplace a congruent environment with the greatest spiritual principles of, you know, the, the [00:06:00] mystics of all times? Who weren't applying their writing and thinking to a for-profit business, but we can, and we must, if we're going to feel whole inside ourselves as sounds true as an operation. So that's kind of how it evolved. Sarah: So if you compare then, or even, you know, the nineties to today, Do you see more readiness in the business world to look at these topics and work with these topics? Tami: Do you see? Sure, for sure. For sure. For sure. For sure. You know, back in the beginning of. I was I was on my own, you know, I was talking to myself and what I mean, that was, it was, you know, there was not a lot of interest at all. In fact, I remember talking to various people in business. I remember one person and he said, oh my God, it's like, you have five green heads as you're describing. And I'm like, I don't have 500. I just have one kind of, [00:07:00] you know but I mean, it was so foreign to most people, the whole notion of conscious capitalism, B Corp's this was not this wasn't part of the landscape. Now. I feel that there's a whole mood. Happening worldwide, where people are saying, you know, we have to do business differently. We have to address social problems through our business. Our business has to be a force that brings people up in our, the people who work with us, our communities, et cetera. So I feel part of a movement now. And that's why. Yeah. And Sarah: you must be thinking, finally, you're waking up to this. I've been doing this for ages. Yeah. Tami: Well, you know, it's interesting. The inner MBA is a program that sounds true has produced in partnership with LinkedIn and wisdom 2.0. And when we had our first graduating class, Lynne twist came. [00:08:00] To gave the commencement speech and Lynne twist is the founder of the soul of money Institute. And here I'm getting, to my point, she talked about how 45 years ago. So I started sounds true. 36 and a half years ago, but 45 years ago, she heard a speech by Buckminster fuller. Who said 50 years from now, we will see all of the institutions of our world starting to reflect the deep knowing of interdependence. That's just coming into our conscious awareness now, but it's going to take 50 years before that starts. Revolutionizing and changing the structures, the societal structures, the structures of education and politics and business that have been created that have been built on a different paradigm, [00:09:00] a paradigm of the separate individual that, you know, leader trying to get their, you know, whatever financial reward who's not. Tuned and not creating from a deep knowing of our interdependence. And I think that early spiritual insight that I had, that was part of the very beginning of my life in my twenties. I knew that another person was an aspect of my greater self, that the people I was working with, the customers, the authors, that we were all part of this web of. Interdependencies really, you could call it a web of being, and I wanted our business to reflect the honoring of that web. Now I think that knowing that knowing of our interdependence is something that many, many, many people. Are in touch with and can articulate. And they want to design social structures, [00:10:00] business organizations that are true to it that reflect those values that honor our interdependence. Sarah: It feels really good to hear that. And kind of also this knowing that, you know, it was always meant to be maybe that we had to go through this evolution and. Yeah. How these things often go break down in order to break through and build from scratch. At the same time, it feels like there's a lot of work ahead of us still. Like we're in the middle of Tami: the change. Oh yeah. Oh yeah. And no guarantee that as a species. Yeah, we'll come out the other side successful, no guarantee at all. And yet what great work to be doing together. How awesome let's go. Yeah. What else? Sarah: What other choice do we have? This is there's only way, one way forward. Right? So I I'm featuring this chat under my seven PS of humane marketing. When [00:11:00] I looked at marketing and the 7:00 PM. Kind of re invented them. And the second P of that humane marketing Mandalah stands for personal power. And so I and that for us has a lot to do with the, in their work. And I know you know, But that's a big focus for you as well. And we talked a bit about the evolution of business, but I'm curious, you strike me as the person who kind of always knew, you know, who you are and what your, what your values are, but I'm sure as a 21 year old you know, 20 years later or even more now. There has been some evolution for you as well. So we'll just to share the Tami evolutionary Tami: well, knowing who you are, what your values are what's needed. What's wanted now in my experience, that is always a fresh discovery. It's not like, oh, check the [00:12:00] box. I found my purpose. We're done. Doesn't work that way in my life. In my life. There's always a new. Upflow a new arising, a new asking of what's next what's now what's needed. Now what's needed. Now for me, what I was doing previously, as fulfilling as that was, that was then that was that something different is needed now. And can I be in dialogue and responsive to that? So for me, this notion of. Personal power. It comes from being authentically in touch with what is emerging deep in our own bodily, knowing bodily experience, deepen our soul. And that soul is communicating in present time with new instructions all the time. [00:13:00] And you know, it's not, it's not always. It's not always like, oh yeah, I got this. It's like, oh, wow. This is unknown. Never been here before. Huh? I'm going to have to really slow down and listen and see what's next. And Sarah: I think what's new is that. Making this a priority in the business context where before, you know some people were on a spiritual path, but that had nothing to do with business. Like we weren't addressing any of that in the business context. So why, why now? Why is it so important for leaders to also do this in their Tami: work? Well, okay. I think the whole notion that there are all these different means. Like there's the me, who's the business me. And then there's the knee who said, so my cushion, who's the spiritual me. And then there's the me who, you know, I mean, of course there are different aspects of ourself, but in my experience, [00:14:00] I want to be a whole unified person. I don't put a mask on. To go to work. I'm not putting a mask on to have this conversation with you. And I think what has evolved is this whole notion that there's a price we need to pay. And the price we have to pay is that of putting on some costume that isn't, who we really are in order to be successful at work. People are discarding that I want to be one integrated self who is authentic. And I think people are discarding that because it doesn't work for us at a inner level. And I also think other people are like, Hey, knock, knock. I'd like to know the real. Who's the real you, I want to relate authentic person to authentic person. I know one of our core values at sounds true is actually authentic connection. We value that and you can't have authentic connection. You know, mask to mask, [00:15:00] you have to have it heart to heart. And I think there's a longing for that because it's so fulfilling to work with other people and have authentic connection, be how you're doing the work together. And of course our customers, customers who are on the spiritual journey, who are on this journey of deep wellbeing, they want us as a company to connect authentically with them. They don't want to be just like sold something from the outside. They want to know why from our hearts does this creation matter. So we have to be able to articulate that. And you can't articulate that if you're not in your authenticity, connecting to the authentic journey and needs of your. Yeah. Sarah: Yeah. The mask has a whole, you know, really important meaning for, for my listeners as well, because I actually shared the journey of taking off my own mask, having grown up [00:16:00] in this online marketing world where pretty much anybody, every. Whereas the mask. And so I, you know, grew up thinking that's what you do and you show up with a mask. And so part of that meant, you know, my hippie upbringing story, no, that doesn't belong here. That's not, you know, I'm not gonna share that anywhere. And so taking off the mask feels just like, like you say, so liberating. The other thing I want to mention is the word authentic authenticity dot, you know, it's a great word, but unfortunately, if we don't really understand it, it's just one of these words that we're using together with vulnerability. That's just kind of become almost like a marketing thing. And so I think what you explained is like, yes, authenticity. And I just want to highlight, again, also this inner work that's actually what brings [00:17:00] you to the authenticity, Tami: right? Because sure. Well, yeah. Well, let's talk about, let's talk about it for a moment, because of course authenticity, you know, any word can get destroyed by the culture when it gets used too much to me in so many different things and so many. Levels, but let's go for a different word for a moment, which is genuineness. I really liked that word being genuine. And once again, it's just a word, but what's underneath it and I think what's underneath it. And this gets to the point of vulnerability too, is first of all, sharing your bodily, knowing. So you can't, first of all, share your bodily knowing unless you're in touch. So, first of all, you have to be able to be in touch with what's actually going on. How are you feeling right now? Really, really not like, oh, this is what I think Sarah wants to hear. Or this is, this is the truth of how I'm feeling. So first of all, you have to be in [00:18:00] touch with your bottle. Knowing, and that means in touch with your emotions. So, because your emotions are showing up in your body. And so is it okay to say. You know I feel really sad about that, or I feel really vulnerable because there's a sense of loss for me right now going on in my life. And you know, for example, just to share, you were talking about like personal power and purpose, and I thought to myself, wow. You know, I'm in a transitional period actually in my life. Is that okay? You know, complish so much, it should be like, Pristine and done. No, and that's okay. Because I think there becomes this recognition and I think this is a really deep point that all of our experience is sacred. All of it, even the hard experiences. So it's not just this, you know, terrific accomplishment, achiever, business, self. [00:19:00] No, it's everything we're going through is a sacred uprising in our experience. And then when we know that. We're making space for that in other people, for their genuine journey. So this is all so important to me because it brings forth our human wholeness at work. We're not just these, you know, winners all the time. That's not who we are as people. We're we're whole people with complex inner lives. And so it gets more into like, what's really going on with people underneath that term, you know, authenticity. Now the interesting thing is we can smell it out in each other. We can smell it Sarah: now more than ever. If we weren't able before now we definitely are. Tami: Yeah, we can sense it. We can sense people who are [00:20:00] posing, you know, they're posing, they're using authenticity as part of their, you know, whatever that's different than meeting a real person with all of their messy. Blood guts and glory right there in front of you and you can feel it. Sarah: So how does that translate into marketing? Because. I know you, you, you know, I was part of the, in their MBA, you have this program called conscious marketing and here we're on the humane marketing podcast. So it's really important to me also to kind of talk about these things in, in marketing. So where would you say is the parallel here? Tami: Sure. Well, one of the big insights for me related to marketing had to do when I had an old. Mindset that was broken open. And the mindset I had was you [00:21:00] make the product over here and then you market it. So we make these great teaching programs and then we have to market them. So what the insight was that, oh, actually take all of that teaching. And put it into the communication about what the product is. There's one thing going on here, which is you are sharing these teachings with the world, what you care the most about you are sharing with other people, you're baking it into the product and you're baking it into how you talk about the. Oh, my God, it's not a separate thing. And then I got really excited and I was like, oh, this is simply about communicating teachings in a different way than the way they're in, coded in the program itself. It's about talking about it. And then it's like, oh, okay. I want to share. What's really most meaningful to me.[00:22:00] Why did I make this program in the first place? There was a deep motivation behind it. Talk about. Sarah: Yeah, we talk a lot about worldview over here. So, so really making your worldview part of your marketing and, and, you know, for you, that means a world where spirituality and business go hand in hand and, and for others, their worldview is, you know, has to do with climate crisis or whatever it is. Bring that, bring more of that. That vision and that passion into your marketing? I think that's what, what yeah, it makes it authentic again, that word, but, but that's where you can tell that it's real. Another thing that I often say is that. More explanations, like, and because marketing has gotten a bad draft, so we need to actually be extra careful to explain everything we do. So, [00:23:00] as an example, if you are doing a, you know, a one day sale or something like that, well, explain why the real reason. And, you know, a lot of explanation, I think in order to regain that trust that probably be lost in Tami: marketing. Well, one thing to say is, you know, so I like to write and as someone who likes to write, I can sometimes notice when I'm writing and something's not quite working. I'll say to myself, go deeper. What is it? You actually need to say right now, what is, what is the soul force behind this thing? Tell more of the truth, lay it out more like you're on the surface right now. You're on the surface. Go deeper, go deeper, go deeper. And I noticed that. I write and it really hits it's because I've come right. DIR I've been willing to share what's really that deep truth inside of [00:24:00] myself. So I would say the same thing about marketing and also this notion of authenticity that there are these levels and it's. So can you peel off that level? Can you peel off the other level peel? What is actually that thing way deep inside of you? That's the actual underneath truth. Say that. Sarah: Yeah. And that's another thing I kind of had on my bullet point list is, is the word truth, because it's in your, you know, in your company name. So that must be like your favorite word and you're kind of like your leading value. So, so tell us how that looks like in your company, in your marketing and kind of how you see it evolve in the business world Tami: as well. Sure. Well, you know, just like I was saying, you can kind of sniff out whether someone's like, how real are they really? Like? You can kind of feel it. I think it's also, when someone's speaking, you can [00:25:00] kind of sniff out, are they, are they telling me the truth right now? Like what's going on? What's what's really happening here. And I think one of the things I noticed is that. When people come forward with, what's deeply true for them. I have a relaxation, I feel relaxed. I'm like, oh, okay. That's what's going on here. Cause I don't have to figure it out. I don't have to be like, what's really happening. Like why are they really, you know, a LA LA LA, just tell me. And so I think it's a great gift to your. Customers. And that sense you could say, it's like talking to your partners, that's the interdependent whole, you're sharing with another part of yourself what's really going on here, why you're really doing it. So I don't, I don't know if that helps, but I, you know, the name of sounds true is sounds true because we talked about at the beginning of our conversation about [00:26:00] being auditorially sensitive and I realized that I'm very sensitive. To the sound of. When someone is speaking, if they're speaking the truth and that I experience it like music, it's so beautiful to me. I just want to listen to it all day long and I think you can feel that too, in marketing materials, you can just sense it. You're like, oh, they're not giving, it's not a snow job here. They're just speaking directly. Yeah. Directly Sarah: into anything. Yeah. Yeah. Yeah. It reminds me of my walks in nature. You just know what you see is what what's true. You know, there's nothing to change. Your mind gets a break because it doesn't have to try to figure out what's not working and what needs fixing. No, it's all just perfect as it is. And it's true the way, you know, nature is [00:27:00] always true and, and right. So yeah, that's what comes up for me. Tami: Yeah. You know, Sarah. Reflecting on as we were talking kind of cause once again, it's about this willingness to listen and deeper and deeper levels to things is that if we're not comfortable making money, hi, I enjoy making money. When I make money, it allows me to pay my staff really well. It allows me to live an abundant and beautiful lifestyle. That's enriched with beauty and opportunities and a sense of freedom. It allows me to reinvest in the growth of our company and we can reach more people and be more expansive. I enjoy and need sounds true to be a company that makes money. If you're not comfortable with that in your business, then you can't also be comfortable communicating [00:28:00] with the values of your products, because you're always doing this dance around a weird relationship with money. So I would say one thing is get really clear. About having a healthy relationship with money where you enjoy and need to make it, but that doesn't make you greedy. It doesn't mean you're not deeply interested in seeing everyone rise. And in fact, you're baking into your organization, ways that you can either have a nonprofit arm like we do at sounds true or other ways that you're giving back to the community. And supporting people who don't have the financial resources to perhaps access your products. I think of one of the CEO's who's part of the inner MBA who started Bombus socks for every pair of socks, they said. They give one to a homeless person. They've given away millions of pairs of socks. It was part of his [00:29:00] original inspiration. And so he's able to talk about buying Bomba socks and giving socks to homeless people all at the same time. And he can be in his heart around it because he's congruent deep inside about what they're trying to do with the business and how those sales. Promote a world where we're all. Rising together and where the money from the businesses going. So I think we have to clear that all up so we can be transparent about it. Yeah. Sarah: Yeah. I find it interesting that you bring up the topic of money because it's obviously a sensitive topic to you know I know for my listeners, for myself and I you know, Inner work in included in that journey with that with money. And in, in my book selling like we're human, it is, you know, the first step to have a real conversation with your money and money [00:30:00] stories so that you can relax and then really just have a human conversation around. Investing in your services and not get all 10 stopped would diminish the money, comes into the, into the game. So, so, so essential and, and you're right. And, and. What, what you see, unfortunately, still in some of the business stuff is, is de individualism where, where it's like, yeah, we need to make more money and become millionaires and blah, blah, blah. But what's missing there is, is the third win, which is the collective and the planet. Right. And you're clearly saying, well, no, it has to be. If we make more money first, yes. We need to be in abundance ourselves so that we can support ourselves. But then let's like you say, re re rise. Is there a rise or raise to get her rise together? All of us and, and we can only do that if we first look after ourselves. [00:31:00] Tami: Yeah. So I think it's really important for people. To put into their original product design, how the, the funds raised are going to be of benefit to other people who don't have access to the same financial resources. And if you put that in, in the beginning, then you can stand in what you're doing in, in a certain kind of way, and stand in the generosity. Of what you're doing as you market your product. Would you Sarah: also say that, of course, that makes the founder or the owner feel good? Would you also say given the evolution of business that, that is going to be a key differentiator for the customers? Meaning, you know, the gen C? Tami: Sure. But I think the key is you can't just do a.[00:32:00] You can't just do anything because you think, oh, this is now going to appeal to you. You have to be real about it. Like give some real money away from your profits, like actually do it. Not just some kind of performative thing. So anything, anything can become performative and you know, the good news is that people sniff it out, which is a theme that we've been talking about in this conversation. And so it has to be because actually. That's something you value, it matters to you because it is part of that realization. It's a realization it's not negotiable. It's not a strategy. If it's a strategy, it's. If it's because you really want this group of people who are connected to what you do to benefit from your work and otherwise they wouldn't have access and it's really alive for you, then it will also be alive for your [00:33:00] customers. And they'll say, Sarah: Yeah. Yeah. And, and as a leader of a bigger business, of course, maybe the founder has to look at these values, but then the whole team I'm sure your whole team is aligned, but all of that, because that's, again, it works from the inside out. Tami: Yeah. And it's important. You mentioned it's important to potentially gen Z customers. It's really important to employees, you know, here in the United States at this point in the pandemic, we're going through something. People are calling the great resignation where so many people are leaving. Organizational life and saying, yeah, it's just not worth it. I think I'm just going to go off on my own and do something or other, there's no way I'm going to keep working for this organization, you know? And no. And so your organization has to be doing something truly meaningful, truly meaningful for people to say. Yeah. I want to give you my time and energy at the. [00:34:00] And Sarah: I think it's actually also the employees who will hold the company or the management accountable that it's the truth and that they're actually doing it and implementing and measuring, you know, what, whatever they're saying so that they're actually walking their talk. So, yeah. So good. Wow. Tell us more about SoundsTrue and the, in their MBA and where people can listen to your amazing podcast and find out more about. Tami: Sure. Well, come check us out at sounds true. Dot com. All of our resources are there. Our inner MBA program is a nine month program. We're in our second cohort. The next cohort won't start until September of 2022, but we also have a generous scholarship program. That's part of the inner MBA, because our goal is to make training of interdependent. Connecting with that [00:35:00] soul force and having it be imbued throughout every aspect of our business to make that kind of training as widely accessible as possible. So yeah. Come check us out@soundstrue.com. Thank you. Yeah, I Sarah: have two more questions if you make sure. Yeah. Where do you see and how do you see business evolve over the next decade? Tami: Hmm. Well, that's a big question. I think that the awareness of climate change as a business issue is something that we're starting to hear many brilliant entrepreneurs address. And thank goodness, because I'm not convinced that we'll have enough solutions fast than. From political action, but from creative entrepreneurs who are motivated to solve all kinds of problems and who are brilliant at it, let's [00:36:00] go. And so I think we're going to see a lot more of investment dollars and a lot more creative entrepreneur. Looking to solve climate change from all kinds of things, whether it's carbon architecture or you know, innovations that work with different kinds of algae. I don't know. I think there's so many opportunities there. So that's one thing. I also think this whole notion that. Business is a place where we get to grow and evolve as human beings and where we must grow and evolve. That business is an incubator for the deep human journey of adult development, adult development, meaning we're learning all kinds of. Of greater skills than we learned in our original college training about emotional intelligence about deep listening skills, all of this, I think business will be seen as an [00:37:00] incubator for the highest levels of adult development. So I also think we're going to experience that. I think that more and more businesses will. Understand that we're living in an age of transparency and that means that you can't hide stuff. So don't, don't do things you need to hide because you can't. So I think that's also going to become more and more. I also think what you're working on, which is authenticity in marketing, whatever language. I think people are just so sick of being sold. Anything. They don't want it anymore. I'm done. You know, I remember at one point I was talking to a mentor I work with and I was talking about a presentation and how I wished I had said something. Better that I wasn't as clear as I could have been. And she said to me, Tammy, people don't need perfection. Right. You know what, they, they just need people to be real, like where you real. And I was like, oh yeah, I was [00:38:00] actually, and I was like, I can do that every day. I can do that every time. Right? Yeah. That's not that hard. I was like, perfect. It's hard. She's like, people don't need perfect. They're done with it, all the Polish, all the everything. So I also think there's a hunger. There's just a hunger for that. Type of genuine presentation. Sarah: I love, I love everything you said, and I can't wait for that day. I think the only thing I would add is, is community and more partnerships companies not working in silos, but working together, open source sharing. No, it's the opposite of individualism. Capitalism. Right. So Tami: that's a great thing to add. Yes. Sarah: Yeah. I said I had two questions. So the last question is what are you grateful for today or this week? Tami: Well, I immediately see my family. [00:39:00] So I've seen my wife, Julie and our two furry children raspberry and Bula. And then I feel grateful. I see the faces of many of the people I work with at sounds true. And many of the authors that I've been in conversation with recently, I feel a lot of gratitude for the. Quite honestly, I also felt a sense of gratitude for feel an inner feeling of goodness and purity that I can sense inside myself. And it's not like it's my goodness or my butt like that. That's part of the essence of who we are. As humans that we have this opportunity to connect with something inside, inside our hearts. That's good and pure. Wonderful. Sarah: I can't thank you enough for being a guest on the humane [00:40:00] marketing podcast. It's been an absolute delight. Thank you so much for being here. Tami: Yeah. Thank you for all your good work and your sincerity. Thank you.

Brenda's journey into becoming a mindful marketing strategist, coach, and yoga teacher. How she's always followed what feels good and knows when to leave roles/jobs that aren't fulfilling to her. Learning balance in entrepreneurship is always a challenge. She creates a to-do list of things I keep putting off -- to help remove some stress and anxiety. Her passion projects that allow her to stay creative like painting out her emotions. Writing poetry and attending a poem workshop. How healing it is to invest in yourself and lean on your community. She discusses how she embodies her sensitivity. Marketing tips for entrepreneurs and where to focus your energy. Her creative way to help us create clarity in our business. Yogo Traveling Yoga Mat - get 10% off with code: heartsnuggles Brenda Instagram: https://www.instagram.com/beeumana/ Work with Brenda: https://beeumana.com/ More heart snuggles: Email: heartsnuggles@alivetoenjoy.com 1-on1 Self Discovery Coaching -- Learn more here Instagram: Alivetoenjoy & Heart Snuggles Donations to help spread the heart snuggles: https://www.alivetoenjoy.com/heartsnuggles --- Send in a voice message: https://anchor.fm/heartsnuggles/message

In this episode, we talk about the root of truth: what we deem to be reality (and morality!) as it exists within the current collective experience. We welcome Samantha Lotus, who curiously questions the rhetoric around dis-ease and invites us to challenge what we once thought possible about wellness. Samantha is a lifestyle alchemist, holistic health practitioner and wellness business coach. She is here to empower you to awaken and embody your true potential, live the life of your dreams and make a positive impact in the world by aligning with your life's purpose. Sam incorporates a multidisciplinary approach to transformation, including: Lifestyle Alchemy, Positive Psychology based Life Coaching, Energetics, Holistic Healing, Ayurveda, Yin yoga, Plant Medicine, and Spirituality. Samantha supports other leaders, influencers and health professionals to achieve physical, mental, emotional and entrepreneurial mastery and has created the Build Your Wellness Business - Life Purpose Program to teach aspiring wellness professionals to build passionate, purposeful and profitable businesses. Samantha is also passionate about human flourishing, holding an Honours degree in Sociology and Psychology, a diploma as a Certified Holistic Health Practitioner and a plethora of continuing education in subjects ranging from Cognitive Behavioural Therapy and Quantum Physics to Conscious Marketing and Advanced Business Studies. https://samanthalotus.com/ https://www.consciouslycrude.com/

#episodeGBR8 Welcome to episode #8 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm covering the last P of the Mandala for Conscious Marketing. This P stands for Partnership. You know, I wasted many years going about my business on my own, becoming more and more isolated, until I realized the value of collaboration. I'm not talking about adding a business partner which, while having its advantages, also comes with inconveniences. When I talk about partners, I'm referring to one of these five types: Peers, Partners (also called Joint Venture partners), Mentors & Coaches, Community, and Team Members. Today, let's consider the value of peer partnerships. In this episode you'll learn about… The power of masterminds with your entrepreneurial peers My experience participating in masterminds How you can find a mastermind The launch of the Gentle Business Alliance The upcoming Season 2 of the Gentle Business Revolution Podcast Other links and resources mentioned in this episode: The Gentle Marketing Revolution The Gentle Business Revolution Sarah's Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

#episode4 Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today's P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us. Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I'm going to share with you in this podcast. In this episode you'll learn about… Six steps that take your ideal customer from their struggle to your solution How to avoid negativity in outlining consequences Why focusing on positive outcomes is healthier Next week's guest and the hot topic of storytelling in marketing Other links and resources mentioned in this episode: Anxiety Free Marketing The Gentle Business Revolution Sarah's Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Welcome to the 6th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes. I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference. These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages. But today's episode is a muse, unedited, raw content. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready. Today's muse is again composed of 2 parts: first I muse by myself about Mandalas and how they relate to Marketing and then I'll also share a quick conversation I had with Tom Schwab, another previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'. So let's talk about Mandalas and Marketing. I want to start out by reading a quote by Raj Sisodia. " The 21st Century Marketing Paradigm reflects a customer centric mindset that turns marketers into healers where our role is to cure, restore health, soundness and spiritual wholeness." It's a beautiful quote, isn't it? If you're on my mailing list you might have seen that I'm currently beta-launching a new kind of marketing program. As I was coming up with the outline for this program I kept thinking back to this quote. And then when I researched the 7Ps of Marketing online, a traditional Marketing model, I saw it very clearly Yes, the Conscious Marketing process is represented in the form of a Mandala. Why a Mandala? "Mandala" is sanskrit for "circle", "essence", or "container". Any creative process that happens in circle can be referred to as a mandala. It is creative process that brings us closer to center Mandalas are cosmic diagrams - attempts to represent the essential elements of the macrocosm in an ordered, coherent manner. Carl Jung, in his exploration of his own interior life, began to make mandalas and discovered how good the process was for helping him peel away the layers and get to his center. He used them in therapy to help others get to their center. So the mandala will guide participants through the program as we discover the conscious version of the 7 Ps. Passion Personal Power People Product Pricing Promotion Process Curious? I'm creating this program for you, dear fellow introvert. The working title is 'Anxiety-Free Marketing for the Conscious Entrepreneur'. I'm looking for a small group of business owners who are tired of the main stream marketing advice that gives us anxiety and are looking for a more holistic approach to marketing, one that is aligned with our values, with our strong moral principles. I invite you to check out this Marketing Paradigm Shift that will help you to finally achieve your true potential of a quiet leader. Go to sarahsantacroce.com/anxietyfreemarketing to check out all the details. We start on January 3rd. And now as promised, here's my conversation with Tom Schwab about the topic 'Marketing with Integrity and what that means to him. Thanks for listening ! Thanks so much for listening to this muse. Again, if the Mandala idea and the idea of Anxiety-Free Marketing piqued your interest, please check out sarahsantacroce.com/anxietyfreemarketing Have a wonderful week

On this episode Victoria speaks to a brand founder about the trials and tribulations of creating a conscious brand and connecting with customers. Victoria also speaks to a conscious consumer who explains her eye opening moments when she first discovered harmful ingredients in her personal care products and how she switched to safer products. We also learn how a retailer navigates the big, wide world of beauty by focusing on selling natural and green products to a growing market of consumers.