Podcasts about momentum worldwide

Join Katie as she talks with Elena Klau, Global Chief Strategy and Product Officer at Momentum Worldwide about the compelling value of experiences, leadership lessons, balancing life in our always on culture and staying inspired.

¿Alguna vez te has preguntado en qué consiste la labor del planner? Conocemos a través de Irene Ruiz (managing director y directora de planificación estratégica en Momentum Worldwide) y de Anna Roca (managing director de Proximity y presidenta de APG) la figura del planner y cómo su trabajo puede influir en los eventos.

“Learn how to create a revenue avenue for yourself through solo entrepreneurship, using the tools and platforms that are around you that allow you to do things on your own without relying on an employer. There are going to be some major changes in the next few years; the earlier you learn how to create ways to survive, the better.” — Margot Rodde User-generated content (UGC) is redefining the gaming industry, but how can independent creators leverage UGC to build sustainable careers and innovate within immersive gaming experiences? Margot Rodde is the CEO of Creators Corp., an award-winning Fortnite Creative studio exploring new possibilities in the creator economy and the metaverse. By partnering with IP holders across sports and entertainment, the studio creates unique, original games that entertain, inspire, and engage fans around the world. With nearly two decades of innovation in video games, digital media, and virtual worlds, Margot has held strategic roles at agencies like Momentum Worldwide and Amplify, working on projects for clients such as Microsoft, Xbox, and PlayStation. In 2013, she launched WePlay, an experiential agency whose clients included EA, Riot Games, Nexon, Epic Games, IGN, and more. In Episode 8 of Object Subject Form, Margot and Simon talk about the impact of user-generated content on the future of gaming and discuss how independent creators are growing communities and building sustainable careers by developing immersive gaming experiences. — Follow Margot: LinkedIn – https://www.linkedin.com/in/anne-margot-rodde/ — Creators Corp website: https://www.creatorscorp.gg/ — Connect with me: https://zaap.bio/simonclowes

Son espacios de reunión de miles de personas donde la música y la diversión tratan de protagonizar la experiencia. Si el verano siempre nos ha gustado por ser una época de desconexión, ahora nos gusta muchísimo más por ser el momento estrella de los festivales. De estos eventos culturales tenemos muchísimo de lo que aprender en nuestro sector y, para hacerlo, hemos hablado con Carlota González, Business Development Manager & Brand Experience Specialist en Momentum Worldwide, María Crespo, Connections Specialist en Pernod Ricard, Ibai Cereijo, jefe de prensa de Medusa Sunbeach Festival, Javier Esteban, director de Icónica Santalucía Sevilla Fest y Fiachra Mc Donagh, coordinador de calidad y medioambiente de Rototom Sunsplash. 

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans. Hosted on Acast. See acast.com/privacy for more information.

A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ). Crunchyroll is a one-stop shop for anime fans. They're best known for being a streamer that is home to the world's largest collection of anime content. When we chatted with him - Conor was helping the brand grow within Canada by launching everything from new partnerships to experiential activations. Prior to his time at Crunchyroll - Conor spent the majority of his career as: the Head of Sports at Twitter Canada (um, we mean X…), a Manager of Global Partnerships at MLSE & an Account Manager at Momentum Worldwide. When he isn't helping Crunchyroll to compete in the streaming race, he can be found racing down the slopes in Whistler ⛷️ In this episode, we chat with him about a career-altering revelation he had on the other side of the world, his refreshing advice on how to navigate big decisions, the power of fandom &  his stance on the eternal “subbed vs. dubbed” debate. More specifically, Conor shared his thoughts on the following questions: How would you describe what you do to a stranger? (7:24)What was your marketing moment (9:14)Can you highlight your career journey since then? (13:47) How has your view of marketing evolved? (20:02)What advice do you have for someone that's weighing a major decision? (24:13)What role has mentorship played in your career? (26:43)How do you seek out a mentor & nurture the relationship? (30:08)Could you tell us about your role at Crunchyroll? (34:43)How do you help a team to rally around a decision? (38:12)How is your team set-up in Canada? (42:08)How do you think about fandom? (43:41)What's the growth trajectory of anime? (51:25)Rapid Fire: We put him in the hot seat! (54:38) 

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights into actionable strategies and recommendations that resonate with consumers on a deeper level. Hosted on Acast. See acast.com/privacy for more information.

This week's stories:In a major development for the US cannabis industry, Members of the Senate Banking Committee have voted to approve the SAFER Banking Act, paving the way for its final vote in the Senate. Wisconsin lawmakers have introduced a new bill which would legalise adult-use cannabis consumption, the possession of up to five ounces for over 21s, and remove criminal penalties for those under 21.In a bid to expand patient access to medical cannabis in New York, the OCM has expanded its RO Applications Are you following the podcast yet? If not, why not? Correct this at once, here -> Follow

The best way to describe Marcus is that he is a thinker and multi dimensional curator. He is always being thoughtful about how he engages the culture, relationships and unfamiliar terrains.  Marcus at his core values rooted in faith, family, & community. He is a Dallas native who currently resides in Brooklyn, New York. He kicked off his career in media working at his church at the age of 10 on the television and radio ministry. This atmosphere helped Marcus develop the interest and he went on to major in television, radio and film at the University of North Texas. During his time in college he interned for nationally syndicated radio host Tom Joyner's nonprofit and rose to a full time position as a Digital Marketing Manager. At that time he also spent his nights and weekends at NBC5 DFW as a production coordinator.  At his core, Marcus is an advocate for the youth, community growth, and culture impact. He dedicates his off time to volunteering at local elementary schools, attending career days and sponsoring programs. Marcus' currently works at The Narrative Group as an Associate Account Director, an advertising agency based in New York that is responsible for the special McDonald's trays of Saweetie, Cactus Plant Flea Market, Mariah Carey, BTS and Travis Scott. And executing the annual McDonald's All American Games featuring the top 48 Highschool Basketball Players in the US. The agency also works with brands like Minions, Kind, Comvita and many others. Marcus current client is McDonald's where he focused on Sports and Music sponsorship verticals. He previously worked at Momentum Worldwide creating events for clients at major cultural moments like the Super Bowl, NBA Draft, Taste of Colorado, New York Auto Show and more.  In 2015, he launched a media consulting company, Thirty Thirty Media. A firm that focuses on brand experiences through content, social and event experiences. He has worked with brands like Hyundai, Coach, The Big 3 Basketball League, covered events like Snowfall on FX Premiere, Astroworld Tour, Build Your Own Brand Conference. He now consults for artists, podcast shows, and influencers.  Marcus has been recognized as 2019 BE Modern Man by Black Enterprise Magazine, Go-to-Know Media's 2018 Millennial to watch, 2017 Cosign Magazine Public Figure of the Year.  Marcus is a member of Kappa Alpha Psi Fraternity Incorporated, Verizon Adfellows Alumni Founding Board Member, Crowned Scholars Marketing Director, Alpha Kappa Psi Business Fraternity Alumni, and recently completed his Masters from The University of Alabama.  Due to his proven success, Marcus has been able to understand and execute on what type of strategy brands should deploy through experiences and content for some of the largest brands in the US today. 

Sam Olmsted moved to New Orleans to pursue a degree in Management, with concentrations in Entrepreneurship and Finance from Tulane University. He has worked in numerous marketing agencies, including IPG Mediabrands and Momentum Worldwide, creating campaigns for Fortune 500 companies and some of the biggest brands in the world. From there, Sam performed digital marketing for a software startup that sold a no-code application development platform.   Sam is the New Orleans Managing Director at Online Optimism, a nationwide digital marketing agency, where he manages multiple team directors and assists with over 1.5 million in ad spending a year. Sam has been nationally recognized for his leadership, winning Silver in the American Business Awards for excellent management, while also being active on the Board of the American Marketing Association. Under Sam's leadership, Online Optimism won Louisiana Economic Development's Spotlight Louisiana Award for the economic contribution the company provides to the state. Leduc Entertainment is a video production company with offices in New Orleans, Atlanta, and Los Angeles. We help business owners and creatives scale their businesses through video marketing. Using YouTube, Facebook, Instagram, TikTok, LinkedIn, and Twitter, we are able to communicate your message, brand, and product in an engaging way. Your business deserves great videos!

Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.Featured GuestJason Alan SnyderGlobal Chief Technology Officer|IPG SC&E |Momentum WorldwideLinkedIn Profile: https://www.linkedin.com/in/jasonalansnyder/Twitter handle: @evil_robotCompany website: https://www.momentumww.com/Published LinkedIn Article: Quantum Computing Matters for Advertising, Brands and MarketersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

I am delighted to chat with Lauren Kimball VP, Design Director at Momentum Worldwide, on the podcast for #29DaysofMagic. We chat about her first job at coldstone and how she had to sing to be able to get hired. She shares about her incredible full ride scholarship and how ultimately led to her job at architecture firm. We talk about how few black women architects there are in the U.S and how that needs to change. We discuss about her transition from designing buildings that would last for 50 years to designing for a one day pop-up. Lauren talks about how creatives can say "Yes," to most any projects and then have to figure out how to get it done. Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-kimball-79216665/ Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?' The Drum senior reporter Chris Sutcliffe speaks to panelists Paul Dunleavy, creative director at APS Group; Samantha Hearn, head of creative, Digital Ethos; Claire Strickett, brand strategy director at Jellyfish; and James Robinson, chief creative officer, Momentum Worldwide, to ask:All the chickens have come home to roost and 2023 will be the year in which we have to face the cost of living crisis in earnest. How are brands adjusting their advertising plans off the back of that?Which sectors do we expect to have to change up their marketing plans the most?Can authenticity in comms help ameliorate the worst of the impact - and is it in fact an opportunity for brands to speak to consumers about something important to them?Finally, what does the panel believe will be the long-term impact of 2023's challenges on the brand marketing ecosystem as a whole? Hosted on Acast. See acast.com/privacy for more information.

In this episode, Thomas welcomes Ralf Specht, the author of 'Building Corporate Soul' and 'Beyond the Start-up'. After a long career in advertising, where he co-founded and led Spark44 after senior roles with Momentum Worldwide and McCann Erickson, Ralf is on a mission to "make soulless companies a thing of the past". He shares his framework for align on purpose, behavior, and understanding to ensure words match actions. Ralf outlines the questions leaders should ask and highlights examples from LinkedIn, Hilton, and Lego to demonstrate how shared purpose, understanding, and behaviors can improve belonging, employee engagement, and propel organizations to grow three times faster than their competitors.

Richard Black is the President & General Manager at Superfly, an agency dedicated to shaping how the world plays and connects. Previously, Richard worked at the ad agency Momentum Worldwide, and led a team for Hip-Hop mogul Russell Simmons' business ventures, among other positions. On this episode of the Strategy & Leadership Podcast, Richard joins us to share his insight on transitioning to a new leadership role, focusing on the future, developing connection with customers, and more. #NewBoss #NewRole To learn more about Superfly, check out their website: https://superf.ly/ To connect with Richard, send him an email: richard.black@superf.ly // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 ► Get free workbook to guide you along the process: www.smestrategy.net/strategic-plann…mplate-workbook ► Learn how to successfully lead your next strategic planning process: www.smestrategy.net/strategic-plann…ng-steps-course // More strategic planning resources: ► Join our free community: strategy-and-leadership.mn.co/ ► Are you looking for someone to facilitate your strategic planning process? www.smestrategy.net/strategic-plann…ator-consultant ► Want software to track your strategic plan. Get a 90-day free trial of Cascade Strategy: www.smestrategy.net/cascade // Connect with us: Blog ► www.smestrategy.net/blog Strategy & Leadership Podcast ►www.smestrategy.net/podcast Alignment Book ► www.smestrategy.net/alignment-book Contact us ►www.smestrategy.net/contact Subscribe on YouTube ► www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. For more information on working with a facilitator for your next strategy session: www.smestrategy.net/strategic-plann…ator-consultant

On Episode 129 of Bouncing Back, I interviewed Amy Lim who was most recently a social strategy intern at Movers & Shakers. This is also my 87th episode in partnership with The Avail List.Amy was recently hired as a full-time Art Director at Momentum Worldwide, and even though she isn't looking for a full-time role I still wanted to give her the attention she deserves.Amy started in strategy before successfully pivoting into Art Direction after realizing her true passion for creating. She's eager to work with good people who want to make the work as strong and impactful as she does. She prioritizes work that connects people and culture, enjoys making her audience think, and loves working on multiple clients with different tones. She is dedicated to her craft and pours herself into every project she works on, while also making sure to find insights before blowing out ideas.In her spare time, she's a painter and photographer and even has a section of her portfolio where she shows off her work. While you can't hire her, you should defiantly reach out to say what's up. amylim.mevimeo.com/626765967

Richard is the President and General Manager of Superfly. Richard oversees Superfly's agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly's unparalleled expertise in cultural storytelling, community building and experience creation. With over 25 years of experience, Richard has held a variety of executive roles within global agency networks. Most recently, Black was Chief Growth Officer at Momentum Worldwide where he achieved unprecedented growth for the agency's New York flagship office, greatly increasing client acquisition year-over-year and modernizing the agency's brand across all communication channels. Throughout his career, Black has excelled at fostering innovation and collaboration with an inclusive leadership style that brings out the best in those with whom he works.

Nichole Harris is a motivational speaker and mentor. Her main focus is community outreach, serving others, and inspiring others to think and breathe positive thoughts on a daily basis. She brings a wealth of knowledge and experience. She has over 25 years of experience in the Learning and Development industry. She owned and managed her own Training Consulting firm called Harris Consulting & Training Solutions (HCTS) and worked with several high-profile clients: AT&T, Momentum Worldwide, Chick-fil-A University, Study Island, and Northside Hospital. Nichole's previous employers are Ceridian Corporation, Home Depot Corporate, and SunTrust Service Corporation. Her academic credentials include a B.S. in Psychology from Western Michigan University, an M.A. in Educational Leadership with an emphasis in Human Resource Development from Western Michigan University, and an MBA in Project Management from Keller Graduate School of Management. Nichole is a seasoned college professor that enjoys teaching Hunan Resources, Project Management, and Business courses. She has two amazing children, Nicholas, 16 years old and Rachael, 13 years old.   Link to book on Amazon: https://www.amazon.com/Women-Who-Choose-Change-Affirmations/dp/B095GLRWMN LaMarriia's natural plant-based skincare is simple, easy, and ready to use. Whether you're just starting to learn your skin, or if you're a skin expert, our products are made to create healthy, bright skin. Introduce your skin to our 3 new on-the-go facial cleanser serums. The Rosess, a great serum for lines, wrinkles, and discoloration, the Citronnier, which gets rid of acne, and naturally brightens skin complexions, and the LEW, a product that eliminates razor bumps and in-grown hairs. Visit LaMarriia.com or their location at W.58th Street & Columbus Circle, NYC Terrance Hutchinson Www.Yourbestlifestyles.com --- Send in a voice message: https://anchor.fm/yourbestlifestyles/message Support this podcast: https://anchor.fm/yourbestlifestyles/support

Emily is currently Vice President and Creative Director at the Advertising Agency MullenLowe in New York CityIn the past, she has worked as a creative leader and Copywriter at various other ad agencies such as Momentum Worldwide, 360i, Havas New York, and Translation. She led campaigns for multi-national brands such as American Express, McDonald's/ NFL, HBO, PayPal, Keurig, and State Farm. She has won a wide array of awards and honors, including A Cannes, 6 One Show Pencils and a Webby, amongst many others.A public speaker, she has been a part of various conferences such as the McCann Worldgroup Leadership conference, Times Up Advertising, The American Advertising Federation.She was also a professor and Chair of Advertising at the Savannah College of Art and Design from 2016 to 2018, during which I was lucky enough to have her as my first Advertising Professor. Join us as we dive into the role of Advertising and brands in pop culture, the complex world of coming up with ideas and about handling multi-national accounts, and building their brand. There are so many tips that Emily gives throughout the episode, so stay tuned!Support the show (https://paypal.me/vladherescu?locale.x=en_US)

Luke is President at Momentum Worldwide, the most awarded global experiential agency in the world. With offices in over 30 countries the agency works for clients such as Samsung, Verizon, American Express, Microsoft, Coca Cola and Nike. He is a Harvard Business School alumni and has previously worked across numerous global marketing networks as well as client side for Richard Branson leading the launch of the Formula One team at Virgin. Outside of work he juggles 5 kids and tries desperately to find time to keep fit. This episode is essential listening not just for students interested in breaking into the advertising industry, but for anyone wanting to work in a position of leadership. Luke tells Kate about his career journey, what he does every day, and what he looks for when recruiting new graduates. Find a full transcript and the links mentioned in this episode on our blog: https://yorkcareers.wordpress.com/2021/02/17/what-do-you-actually-do-episode-37-luke-darcy-president-at-momentum-worldwide/

Holly Duncan is a marketing and communications executive who helps brands reimagine themselves for relevancy, sustainability, and profitability. She guides these organizations to define their brand through asking WHY, WHAT, and HOW and engaging them in two-way conversations with their communities. Her 16 years' experience has been within higher education, sports, entertainment, retail, and telecommunications, and she's led cross-functional teams on both the brand-side and agency-side. Her approach to work as an entrepreneurial innovator and team motivator has proven successful in amplifying brand conversation, engagement, and affinity across global, national, and local platforms. Holly is currently the Chief Communications Officer at Converse College in Spartanburg, SC. In this role, she has the responsibility to represent and promote the College, increase its visibility and reputation, and advance the institution's mission, vision, and goals. Prior to joining Converse, Holly served as the world-famous Harlem Globetrotters' Director of Brand Marketing, after working in marketing roles for organizations like Verizon Wireless and Atlanta Track Club, and she even spent some time on the agency-side at Momentum Worldwide and EP+Co (formerly known as Erwin Penland), a Hill Holliday agency. What you'll learn about in this episode: How Converse College is changing from a women's college to a co-ed university, and how Holly's corporate experience helps her manage these major changes as they relate to branding and communications How Holly's work with the Harlem Globetrotters basketball team to refresh their brand image and relevancy with today's audience informs her work at Converse Why formally making the case for “why” is the first step to creating big changes, and how the Converse team made the case for change to internal staff, faculty and alumnae How Converse approached stakeholders with intentionality and planning through numerous channels such as videos, town halls, in print and face-to-face Why the leadership team was consulted from the beginning, and how Converse created an ad hoc committee with members of all stakeholder groups to help guide decision-making What eye-opening realizations Converse had while having conversations with their community around going co-ed and shifting from college to university How the team had crucial conversations around their brand and shifting from a single-gender institution to co-ed, and what core information they uncovered How Converse is preparing for the future through the change, while still honoring the rich history of their past as a women's college How Holly and her team are making the shift from information gathering to implementation in their brand messaging   Resources: Website: www.converse.edu Website: www.converse.edu/about/strategic-plan/ Website: www.converse.edu/coed-university/ LinkedIn: www.linkedin.com/school/converse-college/ Facebook: www.facebook.com/ConverseCollege Twitter: https://twitter.com/ConverseCollege @ConverseCollege Instagram: https://www.instagram.com/converse_college/   Additional resources: Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency

The Power of Sport Series in partnership with the University of Central Florida Devos Sport Business Management Program hosted guest Nicole Pincus, VP at Momentum Worldwide to discuss diversity related to ideas, revenues and much more!

Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone & Professor David Kirk Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio. In this episode, Glenn Minerley, SVP of Music, Entertainment & Esports at Momentum Worldwide, talks about how his agency brokers deals, who works at the agency in his division, how to break into his part of the business (internships and networking!), and much more. You should listen because there's stuff in here you don't know and you wanna be smarter than you are right now. Intro song: "All The Wrong Places" by Zach Matari Exit song: "Here I Go" by Switch Mob Enjoy the talk, listener tweets, and see what you can get out of this. Like what you hear? Tweet us anytime: twitter.com/MusicBiz101WP Engage and Adore us on The Facebook, The Twitter & Instagram: www.facebook.com/MusicBiz101wp twitter.com/MusicBiz101WP instagram.com/musicbiz101wp/

Esports exist at the intersection of sports and gaming, allowing loyal fans across leagues to become part of the game. Two industry leaders describe the market's rapid growth and explain how tech is evolving to meet the higher demand for more innovative and immersive entertainment. Guests Amanda Sanyal, Director of Digital Marketing, Logitech G Tatiana Tacca, Director of eSports, Momentum Worldwide

John brings over 20 years of management and operations experience working across multiple industries, starting in sports from his time as an intern for the National Basketball Association (NBA), to eventually leading the Salt Lake Organizing Committee of the 2002 Olympic Winter Games as an Operations Manager. Prior to joining RedPeg as President, John held senior-level positions focused on ensuring company productivity and operations management, fostering client relationships and business development for agencies such as Momentum Worldwide and Ignition, Inc. (now known as Havas Sports & Entertainment USA). John has worked with dozens of award-winning brands throughout his career, most notably Nike, ESPN, Harley Davidson, Coca-Cola, AT&T, and Delta Airlines. As RedPeg's President, John guides the company's growth through account oversight, business development, team management, and maintaining positive relationships with clients. In his spare time, John enjoys spending time with his wife Kate, and chasing after their three busy teenagers. When they're not running to lacrosse or basketball practices, you can find them boating or indulging in family game nights.  Website: https://redpeg.com/ Twitter: https://twitter.com/RedPegMarketing Instagram: https://www.instagram.com/redpegmarketing/ Facebook: https://www.facebook.com/RedPegMarketing/ LinkedIn: https://www.linkedin.com/company/redpeg-marketing/

The former Chair of Advertising at SCAD discusses podcasting, portfolios, career pivoting, progress – both personal and professional, and plenty more.

In this podcast, we speak with Shaun Brown and Steve MacKinnon live from the Midwest Digital Marketing Conference (MDMC18). Shaun and Steve discuss how consumer data and IBM Watson intertwine in the analytics and what consumers perceive. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Shaun Brown and Steve MacKinnon About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speakers: Shaun Brown leads Momentum Worldwide’s shopper innovation and capability development across data, digital, technology, and artificial intelligence. Brown also leads the agency’s digital shopper media efforts focused on impacting shopper decisions. Steve MacKinnon leads the advertising and new media business for IBM Global Business Services, with a focus on cognitive solutions across advertising and new media companies.  

In this episode, we speak with Richard Ouyang live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. We touch upon big data, idea sharing, startup collaboration, and IBM Watson. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Richard Ouyang About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Richard Ouyang is Senior Managing Consultant, Media and Entertainment at IBM. He is also the IBM services strategy and delivery lead for advertising focused on IBM Watson cognitive solutions. Ouyang has more than 20 years’ experience in media and entertainment driving solutions across content, tech, and communications, including a decade with top-tier agencies. Prior to IBM, Richard led digital at Reed Exhibitions driving digital transformation for three of its top B2B trade shows by bringing tech startup innovation to the live event experience. He started his career in Hollywood developing some of the first advertiser-backed branded programming on network TV, and is an avid supporter of the NY Tech startup community.

In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns. Host: Blake Rudloff Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Laura Moser About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.

In this podcast, we speak with Donnalyn Smith live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Donnalyn shares with us how Momentum Worldwide utilizes data to help their clients understand customers’ needs.  Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Donnalyn Smith About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: As President, North America of leading brand experience agency Momentum Worldwide, Donnalyn is charged with overseeing the success of the agency’s North American offices, people and client portfolios. Since joining Momentum in 1995, she has escalated the agency’s work and talent, leading to an unrivalled 500+ industry accolades, including in recent years: Event Marketer’s “Best Places to Work” list; winning the SportsBusiness Journal’s “Best in Sports Events and Experiential Marketing” and “Best in Corporate Consulting, Marketing and Client Services” honors; and becoming the first-ever brand experience agency named to the Ad Age Standout Agencies List, being named to the list in both 2017 and 2018. Over her more than 25-year career, Donnalyn has worked with numerous multinational, blue-chip marketers including Coca-Cola, American Express, Verizon, P&G, Johnson & Johnson, Mondelēz and more. Her integrated expertise has driven solutions for brands across diverse sectors such as CPG, retail, travel and tourism, financial services and telecom.  

Agencies can be a brand's best friend, but just like brands, they're not immune to the changes in digital transformation and consumer demand. Today DMN sits down with Chris Weil, CEO of experiential agency Momentum Worldwide, to chat about how agencies are changing from the inside, out.

In the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the Chief Creative Officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Show notes below! o [0:00 — 1:36] Intro o [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawyer o [8:06 – 11: 53] How Farhang discovered advertising, and the emotions that ran through his head when he first walked into the Chiat Day office o [11:54 – 18:14] How the Honda “Grrr” spot inspired him to go into advertising o [18:15 – 20:55] Wanting to be a writer and going to ad school with a sense of purpose and urgency o [20:56 – 22:55] How the definition of titles are changing in the industry, what he learned from the Wu-Tang Clan, and how he has been influenced by comedy and hip hop o [22:56 – 27:25] Starting as an intern Crispin Porter + Bogusky, living in a basement, and the benefit of writing 200 headlines o [27:26 — 31:18] The lessons Farhang learned working as a young creative on Miller High Life o [31:19 — 36:12] Farhang walks us through his plea to Alex Bogusky for a full-time gig and why he dropped out of ad school without a job. o [36:13 – 38:37] The interview process towards becoming a first time CCO, Momentum Worldwide, and the power of an honest business relationship o [38:38 – 41:00] Working with the children of NBA superstars for SAP's “The Simple Report” o [41:01 – 46:00] The benefits of freelancing, releasing ideas into the wild and experiential advertising. o [46:01 – 47:50] What “Malicious Obedience” is, and how young creatives can avoid it o [47:51 – 48:45] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.