Podcast appearances and mentions of meagen eisenberg

Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions.In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consistent, how she operationalizes the brand at Lacework, and all the details of their infamous CISO Barbie campaign.Follow Meagen on LinkedIn.Thanks for listening!

In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience. On this episode of the CMO Insights Podcast, Meagen Eisenberg, Chief Marketing Officer of Lacework, discusses key strategies to cut through the clutter and succeed in marketing cybersecurity solutions. Discussion points include: ·     Understanding the market and differentiation ·     Modernizing marketing in the security space ·     Capturing attention in the age of short attention spans ·     Targeted marketing and personalization ·     The rebound of in-person events ·     Assessing technology and embracing innovation Connect with Meagen Eisenberg on LinkedIn - https://www.linkedin.com/in/meageneisenberg/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Meagen Eisenberg is a seasoned executive, board member, and advisor with over 18 successful exits (including 3 IPOs and 15 mergers and acquisitions). Meagen she currently leads the marketing and growth teams at Lacework as Chief Marketing Officer and serves on the board of G2, WorkStep, and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai, Klue, Demostack and Redpanda Data.Learn more about Lacework:https://www.lacework.com/Connect with Meagen Eisenberg on LinkedIn:https://www.linkedin.com/in/meageneisenberg/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

This week our host Brandi Starr is joined by Meagen Eisenberg, CMO of TripActions. Meagen has spent over 20 years in high-tech, previously at MongoDB (Nasdaq: MDB) and on the board of G2, Terminus and Reactful. Before MongoDB, Meagen was VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers, Meagen has advised over 30 tech companies such as Loom, Branch.io, CoreOS, and Productboard, 7 of which were acquired in the past few years. Meagen has an MBA from Yale SOM, and a B.S. degree in MIS and a minor in CSC from Cal Poly – SLO.In this week's episode, Brandi and self-described builder, Meagen, tackle Growth & Scaling.  With 17 successful exits since 2011 as an operator and advisor, including 3 IPOs and 14 mergers and acquisitions, CMOs will get the blueprint for Achieving a Successful Exit as CMO directly from a proven expert. Links: Get in touch with Meagen Eisenberg on: LinkedIn Twitter Learn more about TripActions Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

In this first-ever MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker catches up with leading CMO, Meagen Eisenberg. They discuss; - Scaling, building and managing a growing marketing team- The benefits of both sales and marketing teams speaking MEDDIC as a common language- And then, how these teams should work together to drive resultsMeagen Eisenberg is a seasoned executive, board member, and advisor to some of the fastest-growing and most successful companies in enterprise and SaaS technology. In her current role, Meagen leads the marketing, growth and sales development teams of TripActions as its Chief Marketing Officer; she serves on the board of G2 and Terminus and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai and Redpanda. With 17 successful exits including 3 IPOs and 14 mergers and acquisitions under her belt, Meagen's career is a master class on building and delivering technology companies. She specializes in worldwide demand generation, working in concert with sales, product and executive teams to manage pipeline and aggressive growth. Most recently, Meagen has overseen the growth of TripActions from a fledgling corporate travel company, through a pandemic and into the $9.25B global leader in modern travel, corporate card and expense management programs. Prior to her current roles, Meagen was the Chief Marketing Officer at MongoDB (a company that she took public $MDB), VP of Customer Acquisition & Marketing at DocuSign ($DOCU), and leader across a stable of high tech companies including ArcSight (acquired by HP), TRIRIGA (acquired by IBM), IBM, and Cisco. Beneath her constellation of work endeavors, Meagen's true superpower is in balancing her family and personal life. Married, with three daughters, and four dogs, she currently resides in the Bay Area, CA.

This episode features an interview with Meagen Eisenberg, CMO of TripActions. TripActions is the only modern, all-in-one travel, corporate card, and expense solution. Meagen is a transformational leader, advisor and marketer, managing global businesses ranging from startups to mid-market and Fortune 500 companies. She was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers.In this episode, Meagen shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.---“I see demand as aligning with sales teams. What are the goals? What do we have to hit? How does that break down? What are we going to be sourcing? Managing the SDR team, a large part of their pipeline and funnel is going to be coming from the demand, go-to-market organization of marketing, and sales development. Really that's a key part of success, sales alignment.” - Meagen Eisenberg, CMO of TripActions---Episode Timestamps:*(02:48) - Meagen's Role at TripActions*(03:28) - Segment: Trust Tree*(07:32) - Why sales alignment is a key part of success*(08:06) - Segment: The Playbook*(14:38) - Building rapport for future business success*(21:43) - Getting your marketing team close to the customer*(26:31) - Investing in your website *(34:11) - Segment: The Dust Up*(37:48) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Meagen on LinkedInConnect with Ian on LinkedInLearn more about TripActionswww.caspianstudios.comTripActions Stands with Ukraine 

HIGHLIGHTSHow a business travel company survived COVID-19 lockdowns Achieving growth and pivoting in a time of crisis Using content to drive brand recognition and revenue on a budgetDiscussions about Product-Led GrowthAlways try to find out how and why your customers are buyingBiggest challenges over the last two years for a CMOWe need to create second-line leaders Look for problem solvers, not victimsDonate to UkraineQUOTESKaplan: "Everybody's boat went down at the same time. Around the world, it's one of those rare times where everybody's boat in the harbor goes down, but not everybody's boat rose at the same time. And I was just really really impressed that the way your answer was, it's now time to get close to our customers." Meagen: "When there's no wind, you row." Meagen: "Back then, we were focused. We knew what we had to do. We had to create a sense of urgency. As I said, inbound dried up. Nobody was looking for travel solutions. In fact, the first thing was, are you kidding me we're in a pandemic why are you trying to sell this?" Meagen: "Originally we were targeting the travel manager, but they all got furloughed. So now we need to switch and which was the smarter thing to do, is target the CFO who manages travel under procurement typically, and finance and accounting." Meagen: "We need to switch, we need to redefine our ICP, the right customer profile to go after, and I needed product marketers. And I just thought I'm gonna go heavy on product marketer's content, we're gonna build academies. So when the travel manager gets their job back, there's gonna be a new world." Meagen: "You want the ability to self-serve and get the low end of the market, but you get big money in the mid-market and upper side of it. So don't leave that on the table. Either develop both, and it's going to be a lot easier to sell if it's an amazing product and has product market fit, and you're not going to get product led growth without product market fit."McMahon: You can't be all things to all people, especially as we talked about how marketing has expanded so much in the last 10 years. You can't be an expert in every different disciplines. You need to hire great leaders underneath you. And that should be a lesson for any leader that's listening on the phone.” Connect with Meagen and her work with the links below: LinkedIn: https://www.linkedin.com/in/meageneisenberg/Website: https://tripactions.com/ Additional Resources:Donate to Ukraine: https://tripactions.com/ukraineMaking the Most of Every Lead: Key Questions to Help Sales and Marketing Alignment | https://forc.mx/3uPZSHFWhat CROs prioritize to drive PLG success | https://forc.mx/3K0HqCBConnect with Mike with on LinkedIn: https://www.linkedin.com/in/mikemcsally/Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Building a product is one thing. But building a robust go-to-market strategy for that product is a whole new ball game. There's so much confusion around what go-to-market is, who owns it, and where to start when it comes to developing a successful GTM strategy. In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community and Jake Brereton, Co-Founder & COO at LaunchNotes, chatted with renowned go-to-market experts:Meagen Eisenberg, CMO at TripActions, and Sangram Vajre, best-selling author of MOVE and Co-Founder of Terminus and Peak Community.Meagen and Sangram shared their thoughts on what the function of go-to-market is and how teams need to align to do it right. They also shared their frameworks for building a winning GTM strategy and metrics you can use to measure success.

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Meagen Eisenberg, Chief Marketing Officer at TripActions.   Meagen is one of the most sought-after marketing leaders and has won a number of accolades, including Most Influential Marketing Tech Leaders and Top 25 B2B Marketing Influencers.   She spent more than 20 years growing and scaling tech companies through many acquisitions and IPOs, including prior roles as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU).   In this session, Meagen addresses:   8:22 - What should your marketing mix look like? 14:30 - Where you need to focus if you only have $10k 20:43- Innovative things companies are doing in field marketing 26:23 - Splitting your budget in the post-Covid world 35:20 - Most important piece of software to have when starting out 43:52 - Most common mistakes marketers make 52:02 - Coordinating multiple marketing teams efficiently   Connect with Meagen Eisenberg: https://www.linkedin.com/in/meageneisenberg/   Learn more about TripActions at https://www.tripactions.com/   This episode is brought to you by: Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca  Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com  

There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy. Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen's straightforward approach carries a lot of weight and is a force we all can consider. In this episode, we cover:  Why TripActions' CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56) ‘The key for executives is to keep learning': Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58) A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31) Meagen's perspective on company alignment from the top down and how it sets the stage for success. (25:44) The silver lining in failure and Meagen's attitude towards not giving up - and what it means to “live in awkward.” (34:55) The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46) Meagen reflects on the worst day in her career during the pandemic. (55:14) A walkthrough of Meagen's hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52) Links: Connect with Meagen LinkedIn TripActions Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins Links Referenced: Dan Druker Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets MOVE: The 4-question Go-to-Market Framework The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Shoe Dog: A Memoir by the Creator of Nike Andre Agassi: Open: An Autobiography Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories. Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category, and Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category. You'll walk away from this episode with an understanding of value propositions, content creation, and keyword optimization. BONUS! Meagen shares a strategy for generating effective customer reviews.

Discover how world-class marketer and CMO of TripActions, Meagen Eisenberg, quickly scales startups, establishes winning relationships with sales, and harnesses martech to achieve a competitive advantage. Find out how she masterfully orchestrates people, process, and technology to drive rapid and sustainable growth. Legends of Sales and Marketing is produced by People.ai.

On this episode of The Marketer's Journey, I interview Meagen Eisenberg, CMO at TripActions. Meagen is a sought after marketing leader who any company would be lucky to have, and interestingly she chose to become CMO at a company centred in the travel industry. Meagen and Randy discuss how Meagen finds time to balance her wide range of advisory roles with her day job and home life, steps her team has taken to find success throughout the pandemic, and the role of the marketing team when developing new products.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Business advising, or any new challenge can seem daunting but Meagen is able to advise more efficiently after doing it for so long. Companies at various stages in their growth cycle face similar problems and pattern recognition allows her to build models and give faster advice.To choose her roles, Meagen assesses five things: the addressable market, the investors, the team, the ability to execute, and whether she can add value.Marketing and product might seem like very different things but one important thing they have in common is that they're key for connecting with your customers.Learn more about TripActions here: https://tripactions.com/Learn more about Meagen here: https://www.linkedin.com/in/meageneisenberg/

Managing the travel for your employees can take an entire team. With TripActions, you can streamline corporate travel management using their cutting-edge tools and support. Meagen Eisenberg, CMO of TripActions, joins us for episode 17 of The Future of BizTech. Learn more about TripActions at: https://tripactions.com/Find Meagen Eisenberg on LinkedIn here: https://www.linkedin.com/in/meageneisenberg/_____J.C. Granger is the founder and CEO of Infinity Marketing Group. The company provides marketing solutions and LinkedIn lead generation for B2B tech companies.Learn more at www.infinitymgroup.comReach out to J.C. on LinkedIn here: https://www.linkedin.com/in/jcgranger/ Find the show notes and full transcript of this episode: https://www.infinitymgroup.com/the-future-of-biztech-podcast/epi-17-rethink-travel-management-for-your-corporation-meagen-eisenberg-cmo-of-tripactions/

On this episode of Protect the Hustle, Meagen Eisenberg helps you solidify your marketing gambles. She discusses the importance of team alignment and talks to us about utilizing SWOT analysis, and so much more.

Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during this era of no in-person events. Tune in as Meagen shares how her marketing budget has shifted this year to prioritize digital channels, recommendations for building a strong team, career advice for those wanting to be CMO, and more.

Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that's been hard-hit by the COVID pandemic, and the biggest lessons she's learned from this experience.

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit. Learn more about your ad choices. Visit megaphone.fm/adchoices

Meagen is the CMO of TripActions, previously CMO of MongoDB and on the board of G2, TinyPulse and Reactful. Before joining MongoDB, she was VP of Demand Generation at DocuSign. Named Top 25 for B2B Marketing Influencers, Meagen has advised over 25 tech companies such as Branch.io, Chorus.ai, Sendoso, CoreOS, Accompany, TinyPulse and SumoLogic, seven of which were acquired in the past two years. She has an MBA from Yale SOM.

--------------- Episode Outline --------------- [04:39] Meagen’s background [07:16] How leaders gravitate more towards fear to motivate and others gravitate towards love [10:13] A good frame is the carrot and stick. Meagen is more of a carrot because that's how she responds. If she’s praised or rewarded, she want more of that. So she work even harder. [11:18] How COVID changes things. We have to go online. We have to log in. We have to have security. We're remote. We have to collaborate all these different tools. [12:04] Having success means assessing people, their process and their technology. Bring in a lot of technology because it gives the data needed and the visibility into what's working and what's not working and what we can do to be more efficient as a marketing organization. [14:34] How to be effective and efficient and target the audience that you're going after. The future is full of technology. [16:35] Tips in cutting costs and moving into a recession, we've got to be very careful on what technology becomes critical and not. [17:04] Realize how many independent pieces of tech do you have in your stack right now, [19:22] On gifting, you send someone a plant, they set it on their desk naturally. So one, it's hard to throw it away, but also it sits on their desk and they look at it and your brand sits there and others in the company see it, and then people will take pictures and they'll share it. [20:19] You always have to improve the funnel. You always have to improve your messaging. You always have to, you know, get PR and respond. --------------------- Meagen's inspirations --------------------- Ben Horowitz ( https://a16z.com/author/ben-horowitz/ ) ------------------- Connect with Meagen ------------------- LinkedIn ( https://www.linkedin.com/in/meageneisenberg ) Trip Actions ( https://tripactions.com/ )

Think about the most famous leaders in history. Were any of them known for leading through easy times? Responding to crises is what defines a leader. How will you respond? On the latest episode, I am joined by 2 incredible CMOs who have a ton of great tips for how you can better lead your marketing teams through this unprecedented time.  And those battle-hardened guests are Meagen Eisenberg of TripActions and Ryan Bonnici of G2.  --------------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

In this episode of the Human 2 Human Segment - #H2H, Carlos Hidalgo talks with Meagen Eisenberg, CMO of TripActions on connecting with your customers in a crisis. She details how she mobilized her team and created a #PassThePlane campaign that connected their brand with their customers who of course, are human.

Meagen Eisenberg is the CMO at TripActions, the leading corporate travel and expense management platform that combines industry-leading technology with best in class travel agency service. We go behind the scenes to talk about building a marketing organization, adapting a marketing strategy in the face of the pandemic, and the #PassThePlane Challenge that connects people even while most business travel is suspended.

When your business is travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg founder herself in recently. Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into a new kind of action to find ways to address the situation and serve their customers and employees in the best ways possible. On this episode of Marketing Trends, Meagen opens up about what this process has been like for her and TripActions, and she walks us through the actions they had to take to switch gears and navigate through some of the hardest times we’ve seen in recent memory.  3 Takeaways:   You need to remain close to your customer and find ways to deliver value so that you can secure renewals in the future Educational content is important in this time, especially when you give your customers a forum to connect and learn Cash flow is something that has to be a priority, especially in times of crisis   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Meagen Eisenberg, CMO at TripActions, a mobile-first corporate travel platform that has quickly achieved a $4B valuation. In the 10 months since Meagen joined the company, the overall team size has tripled from a few hundred employees to over 1000. In the interview, Meagan shares her insights into what is driving this breakout growth. She covers a broad range of topics including: How her team is organized The process that her team follows to accelerate growth How her team fits into the broader organization What the company does to drive cross-functional alignment and ensure that everyone is “rowing in the same direction” Meagen credits a lot of the growth to strong product/market fit in the $1.5 trillion corporate travel market. She explains that TripActions delivers on a powerful value proposition for both businesses and their traveling employees. For businesses, TripActions helps drive significant savings, reaching up to 34% of their total travel budget (the second largest controllable expense in businesses). But where TripActions really shines is their ability to help improve the actual traveler experience. Travelers get 24x7 365 travel agents to help them ensure their travel goes smoothly. See detailed TripActions growth study at https://growthhackers.com/growth-studies Learn more about Meagen Eisenberg here: https://www.linkedin.com/in/meageneisenberg/ Learn more about TripActions here: https://tripactions.com/ Learn more about Sean Ellis at www.SeanEllis.me

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Meagen Eisenberg, CMO at TripActions, a mobile-first corporate travel platform that has quickly achieved a $4B valuation. In the 10 months since Meagen joined the company, the overall team size has tripled from a few hundred employees to over 1000. In the interview, Meagan shares her insights into what is driving this breakout growth. She covers a broad range of topics including: How her team is organized The process that her team follows to accelerate growth How her team fits into the broader organization What the company does to drive cross-functional alignment and ensure that everyone is “rowing in the same direction” Meagen credits a lot of the growth to strong product/market fit in the $1.5 trillion corporate travel market. She explains that TripActions delivers on a powerful value proposition for both businesses and their traveling employees. For businesses, TripActions helps drive significant savings, reaching up to 34% of their total travel budget (the second largest controllable expense in businesses). But where TripActions really shines is their ability to help improve the actual traveler experience. Travelers get 24x7 365 travel agents to help them ensure their travel goes smoothly. See detailed TripActions growth study at https://growthhackers.com/growth-studies Learn more about Meagen Eisenberg here: https://www.linkedin.com/in/meageneisenberg/ Learn more about TripActions here: https://tripactions.com/ Learn more about Sean Ellis at www.SeanEllis.me

Having a CRO and a CMO in one interview is a golden opportunity to talk about sales and marketing alignment, and Jeremey does exactly that in this episode of the Hey Salespeople Podcast. CMO Meagen Eisenberg and CRO Rich Liu of the corporate travel management platform TripActions, discuss best practices for tying sales and marketing together. The trio starts by questioning the legitimacy of the topic, and it only gets more nuanced and interesting from there. Visit SalesLoft.com for show notes and insights from this episode. 

This episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and SignalFx, respectively. They discuss how to succeed as a new CMO, the future of SaaS marketing, how to work with a board of advisors, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/32ux206 Meagen’s LinkedIn: linkedin.com/in/meageneisenberg Harsh’s LinkedIn: linkedin.com/in/harsh/  Tom’s LinkedIn: linkedin.com/in/tombutta/ TripActions Website: tripactions.com/ Atlassian Website: atlassian.com/  SignalFx Website: signalfx.com/   3 Key Takeaways: - When starting as a new CMO, don’t come in with an agenda or preconceived notions about what you should do. Be open to suggestions and feedback. - In a SaaS environment, it’s crucial to be tightly aligned with your CFO so you can plan, understand, and justify acquisition strategies. - Whether joining them or forming them, advisory boards are a great way to gain exposure and form a community.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Describe your idea of a modern CMO. Now ask someone else. Now ask another person. See all the different ideas that come together? If one person were able to meet all those requirements of a CMO, they'd be about as rare as a unicorn. We're not sure anyone can live up to expectations, but we know one CMO who gets pretty close! Meet Meagen Eisenberg, CMO at TripActions. She came on our #FlipMyFunnel podcast to share all about the role of a modern CMO. Here's what we're unpacking today: The incredibly vast challenges of being a CMO Why building relationships with every other department is vital to a CMO's role How to prioritize your resources as a marketing leader Getting promoted to marketing leadership What to look for, and how to hire, a marketing team

Growthbound podcast host Katie Bullard and guest Meagan Eisenberg have something in common: Both have been Chief Marketing Officers at companies during periods of stunning, record-breaking growth. For Eisenberg, now CMO at TripActions, that meant ushering her former company, MongoDB, through an IPO!  In this episode, the two business leaders are talking about how marketing fits into the strategy of a company poised for rapid growth. What are the stages in a company’s growth journey, and how does the marketing role change at each stage of company growth? Listen in as these veterans discuss the mandate of a growthbound CMO.  About Meagen Eisenberg As Chief Marketing Officer, Meagen Eisenberg is focused on delivering an amazing customer experience while driving world-wide awareness of TripActions. Prior to TripActions, she spent more than 20 years in high-tech and was previously CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU).   Meagen was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers. She is also on the board of G2 and advises over a dozen tech companies, four of which were acquired this past year. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS and a minor in CSC from Cal Poly – San Luis Obispo.

Meagen Eisenberg is the CMO of TripActions, a corporate travel solutions provider. Prior to TripActions, she spent more than 20 years in high-tech and was previously CMO of MongoDB and VP of Demand Generation at DocuSign. Meagen was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers. She is also on the board of G2 and advises over a dozen tech companies, four of which were acquired this past year. For full notes and show notes, click here: http://bit.ly/2ILcuJs Meagen's LinkedIn: linkedin.com/in/meageneisenberg/ Meagen's Twitter: twitter.com/meisenberg TripActions: tripactions.com 5 Key Takeaways for the On-The-Go Marketing Executive: - To become an effective marketing leader, be aware of your own weaknesses and have the skills to hire people to balance the strengths of the team. - CMO's should be strategic leaders, aligning not only with sales, but with c-level executives across the entire organization. - The best thing to do to advance in your career is to command your existing responsibilities and make room to take on more, while investing in relationships with the people around you. - Work closely with product to get to know the audience, and identify the "wow" moments that will resonate with your audience. - Having engineers and technically-minded people on the team can be a competitive advantage for marketing departments. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week on. DisrupTV, we interviewed Erica Dhawan, Keynote Speaker on Collaboration and CEO at Cotential, Meagen Eisenberg, Chief Marketing Officer at TripActions, and Esteban Kolsky, Principal and Founder at ThinkJar. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

This week’s podcast was incredible. I had the opportunity to interview Meagen Eisenberg, the Chief Marketing Officer (CMO) at TripActions. Prior to joining TripActions, Meagen was CMO at Mongo Database (MDB), a company we have owned in our portfolio for more than a year, and before that, Vice President of Marketing and Customer Acquisition at Docusign (DOCU). These are three incredible companies, and in my opinion, Meagen was a big part of what made each of them successful. Become a supporter of this podcast:https://anchor.fm/founderstockinvesting/support Get full access to Founder Stock Investing at austin.substack.com/subscribe

Hey Friends, Last year, Sarah and I started a podcast to share our journey investing in Founder-led stocks and hopefully inspire others to get started investing. We took a long hiatus because life got busy, but I’m going to do my absolute best to start publishing a podcast every Monday again. Sarah will be on the show when possible, but it’s tough for us both to get the time to record each week…we will do our best because she truly is the star of the show.This week’s podcast was incredible. I had the opportunity to interview Meagen Eisenberg, the Chief Marketing Officer (CMO) at TripActions. Prior to joining TripActions, Meagen was CMO at Mongo Database (MDB), a company we have owned in our portfolio for more than a year, and before that, Vice President of Marketing and Customer Acquisition at Docusign (DOCU). These are three incredible companies, and in my opinion, Meagen was a big part of what made each of them successful.Here’s a photo of Meagen and one of her daughters which I borrowed from a LinkedIn post of hers.There are two ways you can listen to the podcast. Either directly through this email (above) or on your favorite podcast app (links below). I’d love to know which method you prefer. You can either reply to this email or let me know in the comments below. Apple iTunesSpotifyGoogle PlayCastboxStitcherSoundcloudI really enjoyed talking to Meagen. She is such a talented and authentic leader. Here were my three biggest takeaways. I’d love to know what yours are.Hard work and persistence are key to being successful at anything we do (business, parenting, friendships, etc)Never stop learning. Meagen has 22+ years of experience and has held executive roles at some of the most innovative companies of our time....and she’s still curious/learning every dayParenting (and relationships in general) aren't about quantity (of time), but quality. It's clear that Meagen is a wonderful example for her daughters and other parents as well.And the timestamps for our conversation:0:00 - Intro1:50 - How have you maintained tenacity and work ethic?2:30 - As a leader, how do you know when to push the limits and when to slow down/hold back?5:00 - Explanation of Docusign, MongoDB, and TripActions8:00 - International Women's day10:13 - How have you helped scale such incredible teams/orgs?11:20 - What are you excited about w/TripActions right now?15:12 - Challenges on your radar?17:04 - What makes a successful leader/founder?18:00 - How has the cloud and social changed marketing and your job as a CMO?19:30 - What will be the biggest change in tech and marketing in 5-10 years?20:40 - An area you'd like to see tech improve?22:23 - Your experience as an advisor and how it has made you a better CMO?24:50 - Thoughts on raising your daughters?28:25 - Last time you were late to work?29:20 - Last time you lost an argument with one of your daughters?30:00 - Which App do you give up?31:40 - What have you been reading/book that's had a profound impact?33:10 - What's the kindest thing someone's ever done for you?Here are links to find Meagen on Twitter and TripActions Website if you want to learn more. They’re hiring!! Get full access to Founder Stock Investing at austin.substack.com/subscribe

On this week's episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O'Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta. Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses. What you will learn from them: What is the best B2B lead generation program How to hire and retain great marketing talent How to think about social media in an industry obsessed with ROI Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan explaining how to run growth-minded teams, and David Gerhard telling how to make the brand the biggest revenue generator were just a few of the highly tactical and practical sessions we held. What these speakers and other marketing professionals shared will advise how you think about SaaS marketing and help you implement cutting-edge practices to improve your activities. If you didn't get a chance to see these and all the other talks at SaaStock18, we have recordings of all of them, which you can binge watch.

Meagen Eisenberg, CMO at Mongo DB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must-have marketing technologies for your business.

  As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influential roles at multiple B2C and B2B tech companies, Meagen can attest to the fact that any company, no matter its audience, can create a pattern of collaboration and success in creating a unified buying path. From insights about demand generation, to Martech, to work-life balance, Meagen’s marketing insights apply to CMOs everywhere, whether you’re B2B, B2C, or even B2D. When reflecting on her career, Meagen shares that the alignment of sales and marketing teams has transformed companies that she has worked for, including MongoDB. On this episode, you’ll hear Meagen’s top 5 ways to increase your company’s internal collaboration, as well as discover the engaging marketing strategies MongoDB uses to attract developers. She also explains why the marketing and sales funnel strategy isn’t dead, and how it can be used in innovative new ways. Learn why collaboration is the future of marketing by listening here.        Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn Meagen’s top 5 ways to increase your company’s sales and marketing alignment Just like countless other companies, MongoDB has struggled with sales and marketing alignment, as well as collaboration between teams. As a tech company that offers a database as a service, Meagen has learned to overcome the challenges of managing teams made up of employees with varied skill sets. Developers, salespeople, marketers, and more all want MongoDB to succeed, but approach it in different ways. From her years in both engineering and marketing, Meagen has learned how to create the ultimate environment of collaboration. Check out all the details behind her top 5 strategies for alignment on this episode. Understand your sales funnel and how it converts leads into customers Intentionally build all of your systems together Focus on authentic communication Identify the stopgaps in your sales system Invest in your tech stack (but don’t add more tools until you’re ready) MongoDB uses creative and engaging strategies to hook their audience After Meagen and her team built a solid team, together they were able to develop creative marketing strategies. They hook interested followers through live events, energetic brand advocates, and a speedy website that always delivers to their followers. They fill their robust website platform with content that educates and inspires. This content is found in many forms, such as white papers, blogs, thought leadership pieces, product demonstrations, and compelling customer stories. Marketing and sales are about putting the right information in front of the right people at the right time Alignment between your marketing and sales departments doesn’t happen overnight. Meagen and Drew discuss how a business that sells directly to consumers as well as to other businesses can approach their content marketing strategies. For example, when a B2B prospect visits your website, they most likely need to be connected to an account manager and salesperson that can address their specific needs and questions. A B2C prospect, however, is much more likely to explore your website and fill out an inquiry form all on their own - without ever speaking to a salesperson. The key in content marketing and sales is to make it obvious to your followers who you are and what you do, that way you can address their questions before they even think of them. Timeline [0:30] MongoDB is a massive resource for CMOs [2:04] Meagen’s Renegade Rapid Fire segment [12:16] Alignment between sales and marketing is critical - use these strategies to succeed [16:03] Connecting with developers is key [19:16] The sales funnel is not dead in today’s marketing world [21:35] What’s the difference between MongoDB and a datalink system? [23:11] MongoDB hooks their audience through a variety of creative marketing tactics [30:32] Balancing B2B and B2C audiences for your business [39:24] Meagen’s problem-solving thoughts for the challenges facing marketing Connect With Meagen: Meagen’s MongoDB profile Connect with Meagen on LinkedIn Follow Meagen on Twitter Resources & People Mentioned PagerDuty Women 2.0 BOOK: “The Conscious Parent: Transforming Ourselves, Empowering Our Children” Ep 64, “How Looker is Enhancing Marketing Data Analytics Through Organization and Face-to-Face Communication” Ep 91, “Why a Digital Brand Relies on Outdoor for Growth” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

When Jack Beaman, CEO and Co-founder at Syft, decided to disrupt the temp worker industry, he thought he would be building a marketplace. He started off with a clear idea - create a marketplace where hospitality industry employers and temp workers would be able to find each other. What he didn't suspect was that they would find each other so efficiently that employers would experience 400% increase in workers. And they would need new efficient ways to manage them. An invaluable opportunity to create a SaaS platform they were prepared to pay for presented itself on a silver platter. Entrepreneurial Jack jumped on. Listen on to hear: How to sell and get customers in traditional industries What has helped with the adoption of tech Does traditional advertising work in SaaS Jack is one of many speakers that we will host in Dublin this October at SaaStock18. He will be joined by the likes of Corey Thomas, CEO of Rapid7, David Skok, Managing Partner at Matrix Partners and Meagen Eisenberg, CMO of MongoDB. As we are approaching the 100th episode of the podcast, we are offering a €100 discount for SaaStock18 to our listeners. Use code saasrevolution100. See more info and tickets on https://www.saastock.com

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did it all. Currently the company's COO and President, back then he did not dare put a C-level title in front of his name. “I was always convinced that someone more experienced will come down the line who will take it over,” he says. As COO and President, Dave has seen the transformation Lucidchart underwent, from offering freemium plans to single users all the way to signing up Enterprise customers such as Box, Dropbox, Accenture, and Groupon. Listen on to hear: How the pricing plans have evolved to reach 10 million users What are the different GTM strategies to get to that sort of scale and what has worked for Lucidchart? Should SaaS companies nowadays have a Freemium model? How Lucidchart moved upmarket and how they overcame the challenges they faced How to find the intersection between what you love and what brings value to your company P.S. One curious fact that Dave only touches upon is that Lucidchart has not used a cent of the $40 million in funding they raised to fuel that growth. It's one of many topics he will get into detail at his SaaStock18 talk. Joining him will be many other founders and operators we have signed up as speakers such as Michael Litt, founder of Viddyard, David Cancel, founder of Drift and Meagen Eisenberg, CMO of MongoDB. Join our Insider Sale https://insider.saastock.com by April 1st to get a 2 for 1 ticket discount code.

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three. Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today we are spotlighting Meagen Eisenberg of MongoDB. MongoDB unleashes the power of software and data for innovators everywhere. This episode is powered by UpGuard.com, UpGuard's discovery engine brings visibility to complex IT environments, enabling teams to quickly identify risk, confirm compliance and make business safer. Connect with us at womenintechshow.com. Tweet @womenintechshow and @EspreeDevora

In the fifth of our Dublin Tech Summit podcasts, Ronan talks to Meagen Eisenberg CMO at MongoDB about open source software, what MongoDB does and women in tech.

Today’s episode is taken from SaaStr Annual 2016, featuring Meagen Eisenberg, CMO at MongoDB and former VP Demand Gen at DocuSign, sharing her playbook for optimizing the funnel at every stage and converting leads into real, paying customers. If you want to join me and Jason @ SaaStr 2017 then head to saastr.com where you can buy tickets. In Today’s Episode You Will Learn:   Why you need to think about more than just pipeline? What are the other elements of the funnel you should focus on? How to optimise your forms for data capture to allow your sales team to follow up successfully? How marketing can provide support to sales to attract new customers? How does nurturing align the buyer with your sales team? How do you accurately measure success within email marketing? How can startups on a tight budget maximise exposure through content and social media?   If you would like to find out more about the show and the guests presented you can follow us on Twitter here: Jason Lemkin Harry Stebbings Saastr Meagen Eisenberg

How does the idea of intelligent growth frame your demand generation and marketing strategy? In this episode, I asked 8 different leaders in demand generation and marketing their thoughts. Guests are below: Meagen Eisenberg, ‎CMO at MongoDB Vanessa Porter, Director of Marketing at SnapApp Julia Stead, Director of Demand Generation at Invoca James Thomas, CMO at Allocadia Aaron Dun, SVP of Marketing at SnapApp Christine Ladd, ‎Account Executive, Strategic Accounts at SalesLoft Seth Lieberman, CEO at SnapApp

I have a very special guest Meagen Eisenberg, who is the CMO of MongoDB. She has just done so many things in the B2B marketing world. We've been featuring guest experts on the sales side,so finally we're going to spend a little time in the next couple episodes on the marketing side of the business and talk particularly to marketers that are embracing revenue responsibility, that are taking advantage of the opportunity from a cost center into a profit center. It's so important in B2B marketing these days to make sure that what you're doing is driving to business results,and I can't think of a better person to feature than Meagen from MongoDB. Listen to find out what Meagen sees as the trends that will hone how B2Bmarketers focus and where she thinks B2B marketers are going to increasingly need to "lean in" to continue to be successful.  Find out what her marketing stack is and how she built her team.  Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB. She has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011. Meagen advises for several tech startups and before joining MongoDB, she was the Vice President of Customer Marketing and Demand Generation at DocuSign. She also held previous positions with ArcSight, an HP Company, TRIRIGA (acquired by IBM), Postini (acquired by Google) and IBM. Meagen has an MBA with a focus on marketing and strategy from Yale School of Management and holds a B.S. in MIS with a minor in CSC from California Polytechnic University at San Luis Obispo.

Join us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing. As an incredibly successful Revenue Marketer, she became a CMO in 2015 and during this interview she will share both lessons learned and how she broadened her Revenue Marketing scope to include every part of marketing.

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences. “Participate. Listen and learn on social media, and activate your social media accounts more effectively.” Meagen discusses tips for using social media digital marketing as a way to generate traffic: The reach you get on social media trumps traditional methods. Look at reach and how it compares to competitors. Pay attention to trending topics. Utilize softwares and programs like GaggleAMP to track leads, campaigns, and conversion rates. Customer advocates generate more customers. Listen first, and then engage.