Welcome to the Dealer Process Secrets Podcast! This show is for Salespeople, Finance Managers, Closers, Desk guys, GSMs, GM's and Dealership Owners who always want to be sharpening their skills and mindset. Learn from Philip Cheatham, author of Dealership Process Secrets and founder of Central Desking and Central Desking University. Inside each episode, Philip shares his biggest "a-ha moments" and secrets from sales to the GM chair with complete transparency. From tough lessons learned, to mindset, to pure Dealership Sales Process strategy, Philip pulls you into his world and shares his personal journey and secrets from working inside and then helping some of the TOP Performing Dealerships and Dealer Groups in the country grow their stores. What is it that makes the TOP successful Salespeople, Finance Managers, Closers, Desk guys, GSMs, GM's and Dealerships so different than the rest? They understand how to identify and make great decisions, and implement key processes, FAST... Thats my goal for Dealer Process Secrets. Inside each episode, you'll get actionable ideas, tips, and secrets that you can implement immediately into your auto sales career or dealership. Take a 30 minute ride with me, and I'll share with you how to increase your sales, gross and add positivity to the overall attitude and culture inside your store. Turning talking into doing.
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Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Philip Cheatham, Jose Fulgencio, and Sterling Brown focus on setting up for a strong start to the new year and avoiding the inevitable lull that most dealerships face in January. They dive into strategies for leveraging fast start bonuses to build early momentum, drive performance, and keep your team engaged when others are slowing down.Enjoy this episode? Be on the lookout for a follow-up where they'll share even more actionable strategies to implement before the new year begins!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Philip, Jose, and Sterling dive into the critical elements of a proper “Make-a-Deal” meeting and why it's a cornerstone of dealership success. They break down what these meetings should look like, the key roles involved, and how to ensure every deal is approached with clarity and precision. The trio discusses how this process drives better communication, efficiency, and profitability, all while fostering a culture of teamwork and accountability. Whether you're looking to refine your dealership's workflow or just want insight into what separates top-tier teams from the rest, this episode is packed with actionable takeaways you won't want to miss.Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 27, Sterling, Jose, and Philip dive into the critical factors shaping the car market today. They explore the potential impacts of Trump-era policies, transportation innovations, and evolving tax rebate programs. Along the way, they address the challenge of staying focused as Joe gets too political, keeping the discussion grounded in what truly matters for the automotive industry. What do these changes mean for dealerships, car buyers, and the broader market? And most importantly, what can we expect moving forward? Tune in for an engaging and practical conversation.Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Sterling, Jose, and Philip break it down to the top-line basics of selling a car, whether you're operating from your driveway or a high-end showroom. With their “super car guy” expertise, they discuss four essential steps to success:1.Build It: From a simple Craigslist ad to a luxury showroom, the way you facilitate the sale directly impacts the asking price and buyer confidence. Learn how to set the stage for maximum value.2.Sales Process: Guide the customer with clarity and purpose. Start strong by saying, “Before we talk numbers, let's make sure this is the right car for you.”3.Sales as a Transfer of Enthusiasm: Create excitement by painting pictures, selling benefits, and explaining why buying from you is the best choice—what do you offer that others don't?4.Closing the Sale: Navigate negotiations effectively, moving from soft closes to hard selling when it's time to seal the deal.This episode is your crash course in car sales fundamentals, whether you're selling your first car or running a premium dealership.Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 25 of Dealer Process Secrets, Philip Sterling and Jose tackle the nuanced topic of rate concessions from the desk during negotiations. They dive into the impact of rate concessions on the dealership's bottom line, sharing practical insights on when they can be used strategically to close deals without compromising profitability. Philip and Jose also provide actionable tips to maximize dealership performance, emphasizing the balance between customer satisfaction and maintaining solid profit margins. This episode is a must-watch for dealership professionals looking to sharpen their negotiation skills and drive better results.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Philip Sterling and Jose return for their weekly discussion, diving into Trump's proposed loan interest tax credit for American vehicles. The conversation quickly expands, exploring Elon Musk's influence on Trump and how this dynamic could reshape the dealership model in the future. Join the insightful chatter and get a glimpse of what these industry shifts might mean for dealerships everywhere—don't miss it!Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!Description: In Season 5, Episode 23 of Dealer Process Secrets, Philip and Sterling dive into a hotly debated question they spotted on social media: “Does it hurt a salesperson to know how much gross is in a pencil?” With insights that hit the mark, they break down both sides of the argument and propose the ultimate question that every salesperson should consider. Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Philip Sterling, Jose, and the team drop major negotiation strategies on first pencils, while a special guest—my dog—makes an appearance and steals the show! Jose asks a game-changing question about disclosing pencils, and we gear up for a lively discussion with surprising insights. You won't want to miss the dog's unique contribution to closing deals!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, hosts Sterling, Jose, and Philip dive deep into the art of the “first pencil” and share expert insights on how to effectively structure, disclose, and negotiate deals. They explore advanced strategies that not only boost gross profits but also create more opportunities to close deals faster. Whether you're looking to refine your initial offer or master the negotiation process, this episode delivers actionable advice that can significantly shorten deal times while maximizing your results.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Sterling, Jose, and Philip break down how to lead customers through a sales process that meets both their needs and your sales goals. They discuss the art of engaging clients, understanding their true needs, and guiding them toward solutions that create mutual success. Discover how a professional sales mindset can transform the way you hit your numbers while delivering real value to customers.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this eye-opening episode of "Dealer Process Secrets," Sterling shares his experience of eavesdropping on a real deal, sparking an engaging discussion with Philip and Jose. Together, they break down what went right, what went wrong, and the game-changing strategies that could have turned this deal into a win. From subtle sales tactics to mastering the art of listening, this episode dives deep into the insights and nuances that make or break a sale. Don't miss this behind-the-scenes look at how the pros elevate their closing game!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! Use Central10 for 10% OFF!In Dealer Process Secrets Season 5, Episode 18, Philip, Sterling, and Jose tackle the growing threat of fraud in the dealership world. They share firsthand stories of how fraud can slip through the cracks and reveal the key red flags every dealer needs to spot. While discussing essential preventative measures that can safeguard your business, the hosts emphasize the fine line between being cautious and losing focus on profitability. They dive into how being overly wary of fraud can sometimes pull you away from critical profit-making activities, but also explain why staying vigilant is absolutely crucial. Tune in to learn how to protect your dealership from scams without compromising on your bottom line!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 17 of Dealer Process Secrets, Philip, Sterling, and Jose dive deep into the world of leasing. Is leasing really a ripoff? Find out how leasing has evolved, the key strategies for selling leases, and the critical ins and outs every dealer needs to know. Don't miss this game-changing episode that reveals the truth behind leasing deals!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the show
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 16 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Jose pull back the curtain on one of the most surprising moments in Sterling's career: the day he got fired as an F&I manager five years ago. The trio dives deep into everything you need to know about getting fired, from how to handle the fallout to why it's not as uncommon as you might think—and definitely not the end of the road. They share tips on bouncing back stronger than ever, turning a firing into an opportunity for growth. Plus, Philip reveals his own unexpected parameters for firing employees, offering a behind-the-scenes look that will change how you think about career setbacks. This episode is packed with shocking truths, valuable insights, and advice that every automotive professional needs to hear.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 15 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Jose Fulgencio dive into the critical topic of leadership for new sales managers. They explore the often-overlooked aspect of promoting individuals into leadership roles without providing the necessary training to succeed. The episode discusses the common assumption that leadership skills are innate and how this mindset can lead to gaps in effectiveness when promoting from within. The trio shares insights on how dealerships can better prepare new sales managers for their roles by offering comprehensive leadership training, emphasizing the importance of nurturing these skills early on to create a more competent and confident management team.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 14 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and our new host Jose Fulgencio delve into the topic on everyone's mind: the potential for an industry slowdown. While they don't predict exactly when this shift will happen, they firmly believe it's inevitable. This episode is packed with actionable solutions and insights tailored for everyone in the dealership—from salespeople to dealer owners. Philip, Sterling, and Jose break down the why, what, how, and when of preparing for this challenge, offering a roadmap to not just survive but thrive during uncertain times. Tune in for a thought-provoking discussion that's as timely as it is essential.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this continuation from the previous episode, hosts Philip, Sterling, and Jose delve deeper into the world of used cars. Building on the foundational insights shared earlier, they explore advanced strategies and techniques that distinguish the best in the business. Tune in for a thought-provoking discussion packed with actionable advice and deeper insights into maximizing success in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Subscriber-only episodeSend us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In Season 5, Episode 12 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Brian dive into the world of used cars, exploring the key consistencies that set the best in the business apart. The episode gets really interesting as they uncover strategies, practices, and mindsets that drive success in this competitive market. Whether you're a seasoned veteran or new to the industry, this discussion offers valuable insights that could transform your approach to used cars. Don't miss this deep dive into what it takes to excel in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 11 of "Dealer Process Secrets," hosts Philip, Brian, and Sterling delve into the power of mindset. They provide listeners with essential tools to maintain a positive outlook and effectively lead by elevating positive mindsets while quieting negative ones. The episode also highlights the crucial role of customer mindset in the dealership experience, offering actionable ideas to guide and enhance it. Tune in for valuable insights on fostering a powerful and positive environment for both your team and your customers.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, hosts Sterling Brown, Brian Steele, and Philip Cheatham dive into the best practices for optimizing your showroom setup and dealership lot. Philip shares insights on enhancing your sales process, highlighting key areas where improvements can drive better results. He also points out common inefficiencies in many dealerships, using the analogy of a coach who cannot see his field to illustrate the importance of visibility and oversight. Tune in to discover actionable strategies to refine your dealership's layout and boost sales performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In Season 5, Episode 9 of the "Dealer Process Secrets" podcast, hosts Brian Steele, Philip Cheatham, and Sterling Brown delve into the crucial topic of training new salespeople, following up on the previous discussion about the need for more sales staff. They explore how proper training can revolutionize your dealership's processes and why bringing in new talent can accelerate change more effectively than relying solely on your existing team. The hosts share strategies for effective training, the impact of well-trained staff on dealership success, and practical tips for integrating new hires to drive performance and growth. Tune in to learn how investing in training can propel your dealership to new heights.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 8 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle a critical yet often overlooked issue in the automotive industry: the urgent need to hire more salespeople. This episode delves into the widespread reluctance that plagues 80-96% of dealerships, preventing them from expanding their sales teams despite knowing its importance.The discussion covers the various concerns that hold dealerships back, including financial constraints, the fear of overstaffing, and the challenges of finding qualified candidates. The hosts highlight how this chronic under-hiring negatively impacts dealership performance, customer service, and overall profitability. Through their insights, they aim to shed light on the severity of the issue and offer practical advice for overcoming these barriers, ultimately encouraging dealerships to make the crucial decision to hire more salespeople.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In this insightful episode of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the complex issue of overcoming negative equity in car sales. They explore innovative strategies for handling negative equity by emphasizing the importance of a well-structured process, from crafting proposals to the crucial first pencil. The trio discusses how a disciplined approach and creative negotiation on down payments can turn a challenging situation into a successful sale. Tune in to learn how to refine your procedures and elevate your negotiation skills to effectively manage and overcome negative equity in your dealership.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this episode, Brian Steele, Philip Cheatham, and Sterling Brown delve into the importance of “Step 5's” in the sales process. They highlight how this pivotal step, when meticulously tracked, empowers dealerships to establish purposeful goals with measurable results. The hosts discuss how tracking progress through this step aids in swiftly identifying and dissecting problem areas, ultimately enabling more effective monitoring and refining of sales processes. Tune in to learn how mastering "Step 5's" can revolutionize your dealership's approach to sales and drive significant improvements in performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this episode, Philip, Sterling, and Brian dive into the crucial steps of marketing your dealership, with a specific focus on loyalty and advocacy. They explore how these two vital components of your marketing funnel are cultivated within your store at every point of contact. The discussion highlights the importance of training and coaching salespeople to effectively implement strategies that turn customers into loyal advocates. Tune in to discover actionable insights and practical tips to enhance your dealership's marketing efforts and drive customer loyalty and advocacy.Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this compelling episode of "Dealer Process Secrets," host Philip Cheatham, along with co-hosts Sterling Brown and Brian Steele, explore the dynamic world of dealership marketing. Leading the discussion is Brian, who shares his extensive experience managing a million-dollar marketing budget for a dealership. Brian offers listeners a deep dive into the essential components of crafting effective marketing campaigns, strategic budget allocations, and the nuances of tracking and measuring ROI.Throughout the episode, Philip and Sterling contribute their perspectives, enriching the conversation with their insights and practical advice. This collaborative discussion provides a well-rounded understanding of the marketing process and equips listeners with actionable strategies to implement in their own dealerships.Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this insightful episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the critical mindset required for building successful individuals within our dealerships. They explore the importance of promoting from within and the cultural practices necessary to cultivate and protect a leadership pipeline. Listen as they share strategies on nurturing talent, fostering a supportive and growth-oriented environment, and ensuring that the culture of the dealership supports the development of future leaders from scratch. This episode is a must-listen for anyone interested in the long-term success and sustainability of their dealership's leadership team.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Prepare to transform your approach to negotiations with this captivating episode of Dealer Process Secrets. Hosts Philip Cheatham, Sterling Brown, and Brian Steele pull back the curtain on the secrets of negotiation mastery, revealing the "6 Pillars of Effective Negotiation." These strategies are so powerful that they must be wielded ethically, ensuring you become a force to be reckoned with at the negotiation table without compromising your integrity. Learn how to navigate complex deals, secure better outcomes, and elevate your dealership's performance with these game-changing techniques. Don't miss this opportunity to gain the upper hand in every negotiation. Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this inaugural episode of Season 5, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the crucial topic of fostering healthy competition within dealerships. They explore innovative strategies to generate productive competition among team members, highlighting how it can drive performance and motivation. The trio also examines potential pitfalls where competition can go wrong, leading to negative outcomes such as resentment or unethical behavior. Throughout the episode, they offer practical tips on carefully navigating competitive dynamics, ensuring that the positive aspects of competition are harnessed while mitigating any adverse effects. Tune in to learn how to create a balanced and thriving competitive environment that boosts dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn Season 4, Episode 30 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle the critical topic of crafting effective pay plans. They delve into how to design pay plans that align with the desired results and goals, highlighting common pitfalls in the industry where many pay plans miss the mark. Most importantly, they discuss the essential mindset needed when writing pay plans to ensure they motivate and drive the performance you seek. Join them for an insightful conversation on optimizing compensation strategies to achieve dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the world of used electric car tax credits. They explore how dealerships can leverage these credits to boost sales and customer satisfaction. The discussion covers the latest developments, future trends, and critical insights for dealerships to stay ahead. Tune in to learn strategies for maximizing the benefits of these tax credits and understand what's crucial for both dealers and customers in the evolving landscape of electric vehicles.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this episode of the "Dealer Process Secrets" podcast, Brian Steele interviews Philip Cheatham and Sterling Brown as they dive into the final part of their four-part series on the perfect F+I process. The trio wraps up their discussion by focusing on the 3rd and 4th columns of the F+I menu and the inevitable negotiations that will arise. Philip and Brian offer great insights and even share a friendly disagreement on the premise of back-and-forth negotiations, providing listeners with diverse perspectives on closing deals. Sterling contributes valuable tips on how to effectively manage these negotiations to lead to a successful close. Finally, the episode concludes with strategies on wrapping up the deal and seamlessly transitioning the process back to the Salesperson. This episode is packed with practical advice and actionable strategies for anyone looking to master the F+I process and enhance their dealership's performance. Don't miss this engaging and informative discussion!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this episode, Sterling, Brian, and Philip continue to detail the perfect F+I process. Brian interviews Philip and Sterling, providing an inside look at the strategies and techniques that make their F+I process so effective. Tune in to learn the secrets that can help you streamline your own approach and boost your success in the finance and insurance department.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Join Philip, Brian, and Sterling in Part 2 of "The Perfect F+I Process" as they offer an exclusive inside look into the strategies and techniques that drive exceptional F+I performance. In this episode, they delve deeper into the key elements that make the F+I process seamless and profitable.Discover how painting vivid pictures at every step of the process can transform customer interactions and enhance engagement. From advanced negotiation tactics to customer engagement techniques, Philip, Brian, and Sterling share their secrets to making complex financial products relatable and understandable. They illustrate how creating compelling narratives around each product can boost customer satisfaction and increase profitability.Learn how to:- Paint clear and compelling pictures of each F+I product, making them relatable and easy to understand for customers.- Use storytelling to highlight the value and benefits of financial products.- Implement advanced negotiation tactics that prioritize customer trust and transparency.- Engage customers effectively throughout the F+I process, from initial presentation to final agreement.Whether you're looking to boost customer satisfaction or increase profitability, this episode is packed with actionable insights and expert advice. Don't miss out on learning from the best in the business!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this exciting Part 1 of a special two-part series, join host Brian Steele as he interviews Philip Cheatham and Sterling Brown about their perfect F+I process on the "Dealer Process Secrets" podcast. In this episode, Philip and Sterling share their insights, strategies, and secrets behind creating an F+I process that not only enhances dealership performance but also elevates customer satisfaction. Discover the key elements and steps that make their approach so effective, and learn how you can implement these best practices in your own dealership. From initial customer interactions to closing deals, this episode provides a comprehensive look at how to achieve excellence in F+I. Don't miss this deep dive into the methodologies that have set Philip and Sterling apart as industry leaders.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Join hosts Philip Cheatham, Sterling Brown, and Brian Steele in this insightful episode of the "Dealer Process Secrets" podcast as they delve into "Pro Notes," a groundbreaking process invented by Philip for achieving advanced success in the F+I sector. In this episode, they uncover how "Pro Notes" can help F+I professionals work under less pressure, incrementally increase their skills, and track and monitor their success like industry pros. Learn how to transform your approach to F+I with this innovative system that promises to refine your techniques, enhance your performance, and ensure sustained growth in your dealership career. Whether you're a seasoned F+I manager or just starting, this episode is packed with valuable strategies to elevate your expertise and boost your results. Don't miss out on these expert insights that could revolutionize your F+I operations.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Join Philip Cheatham, Sterling Brown, and Brian Steele in this compelling episode of Dealer Process Secrets, where they dive into the critical aspects of F&I sales. The discussion begins with the importance of genuine belief in your products and the strategic pricing of F&I offerings to build trust and effectively close sales.The hosts then shift focus to the differences between cancellable and non-cancellable F&I products. They explore how each category affects retention strategies, noting that cancellable products generally promote customer loyalty, while non-cancellable products serve distinct purposes. The conversation includes practical advice on how to transparently present these options to customers, aligning sales tactics with customer expectations and needs.This episode is packed with essential insights for F&I professionals looking to enhance their approach to product sales and customer engagement. Tune in to refine your skills and boost your dealership's performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Join Philip Cheatham, Brian Steele, and Sterling Brown in Episode 22 of Season 4 of "Dealer Process Secrets" as they delve into the critical importance of urgency and customer service during the F+I turnover. Discover why this phase is pivotal not only for an F+I Manager's reputation but also for their future career advancement and success in sales. The hosts explore how effective customer interaction at this stage can lead to significant impacts on long-term dealership success and customer loyalty. Tune in to gain insights on enhancing your approach to ensure every customer transition enhances your professional standing and drives sales success..Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this enlightening episode of "Dealer Process Secrets," join Philip Cheatham, Sterling Brown, and Brian Steele as they delve into the art of practicing indifference in both F+I and sales. Discover why mastering a detached approach can significantly enhance your negotiation skills and customer interactions. The trio shares real-life scenarios, advanced strategies, and the subtle psychological impacts of maintaining composure under pressure. Tune in to learn how this powerful technique can transform your sales approach and lead to more successful outcomes in your dealership.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the nuanced world of F&I management within dealerships. Titled **"Finding Balance: The Case for the Semi Box Close in F&I,"** the hosts share their personal experiences from environments where F&I Managers had varying degrees of control—from very little to complete autonomy. They discuss the impact of these control levels on dealership efficiency and customer experience, advocating for a balanced approach known as the "semi box close." This strategy is recommended for its ability to effectively empower F&I managers while maintaining the oversight necessary to ensure optimal customer satisfaction and dealership profitability. Tune in to gain valuable insights on optimizing financial services operations in any automotive dealership.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In Season 4, Episode 19 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele explore the transformative potential of artificial intelligence in the automotive industry. They predict that AI will significantly impact the Business Development Centers (BDCs) more than other areas, noting that changes are already underway. The discussion centers on how dealerships can embrace AI to enhance operations and stay ahead of technological advancements, with specific tips on how sales and F+I departments can use AI to their advantage. The hosts share strategies for leveraging AI effectively, turning potential disruptions into competitive advantages. As the episode wraps up, Philip and Brian engage in a lively debate recalling their differing views on the events of 2008 and the concept of controlled obsolescence in the auto industry. Tune in for insightful perspectives and a bit of fun as the hosts navigate these pivotal topics.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Join Philip Cheatham, Sterling Brown, and Brian Steele for a landmark episode of the Dealer Process Secrets podcast—our first-ever video cast now on YouTube! In Season 4, Episode 18, the team dives deep into the ultimate sales process formulas and the structure that distinguishes the best of the best dealerships. This episode is a must-watch for anyone in the automotive sales industry looking to elevate their dealership's performance. Discover the key strategies and organizational tips that have propelled the top 1% of dealerships to their elite status. The crew breaks down how to effectively organize your people and processes to optimize sales and customer satisfaction. Whether you're a seasoned manager aiming to refine your operation or new to the industry seeking a solid foundation, this episode provides a comprehensive outline to start performing at peak levels. Tune in to gain invaluable insights and practical advice on transforming your dealership into a high-performing powerhouse. Don't miss this engaging and informative session that could redefine your approach to automotive sales! Watch now on YouTube and join the discussion to elevate your dealership to the top tier.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In Season 4, Episode 17 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the dynamics of changing interest rates and their impact on the automotive industry. The episode offers a comprehensive look at the history of interest rates, regulatory frameworks, and state maximums, providing listeners with a solid grounding in the topic. Philip shares his unique insights on interest rate regulations and strategies for effectively communicating about rates with customers, regardless of their credit status. Whether dealing with "credit heroes" or those who are "credit challenged," this episode equips dealership personnel with the knowledge and tact needed to navigate these discussions confidently. Join the hosts for an enlightening discussion on making interest rates understandable and approachable for every customer.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
Send us a Text Message.Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In Season 4, Episode 16 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle an essential topic: handling a slowdown in dealership activities. As the pace of sales fluctuates, it's crucial for everyone from salespeople to general managers to understand the best strategies for staying productive and mentally prepared. The trio delves into practical steps for adapting to slower periods, ensuring that the dealership not only survives but also thrives. They discuss the psychological aspects of facing a slowdown, and how maintaining a growth mindset can turn challenges into opportunities for development and improvement. Tune in to equip yourself with the knowledge and tools needed to grow and succeed, even when times are tough.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.
In this thought-provoking episode of "Dealer Process Secrets," host Philip Cheatham is joined by industry experts Sterling Brown and Brian Steele to tackle the contentious issue of transparency in dealership management. The trio dives into a critical debate on how much information is too much when it comes to sharing with staff. Should dealership leaders adopt a high-disclosure, transparent approach, or is it more beneficial to keep certain details under wraps and staff in the dark on some matters? As always, Philip isn't afraid to challenge conventional wisdom, pushing back on key points and sparking a dynamic discussion that explores the impacts of transparency on employee morale, operational efficiency, and overall dealership success. Tune in to hear a range of perspectives in this super interesting conversation about balancing openness with strategic discretion in the automotive industry.Support the Show.
In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele reveal the strategies that can propel you to the number one spot in sales or finance at your dealership. Titled "Reaching the Summit: Become #1 in Sales and Finance," our experts share their firsthand experiences and the advanced techniques that helped them dominate their fields. The discussion spans from mastering the art of the deal, enhancing client trust, and using sophisticated financial acumen to close sales effectively and maximize profits. They also cover the importance of adaptability and continuous learning in staying ahead in the highly competitive auto industry. If you're committed to becoming the top salesperson or finance manager at your dealership, this episode is your roadmap to success, packed with essential tips and groundbreaking ideas. Tune in to transform your approach and lead your team to victory.Support the show
In "Dealer Process Secrets" Season 4, Episode 12, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the intricate world of interviewing a salesperson for a dealership, offering listeners a dynamic and multifaceted discussion. This episode stands out for its unpredictable journey through various topics related to sales, hiring practices, and the nuanced art of dealership management. The conversation frequently veers off into unexpected territories, providing a rich, entertaining, and educational experience.The episode kicks off with the trio sharing their own experiences and strategies for identifying the ideal sales candidate. They emphasize the importance of not only evaluating a candidate's sales skills but also their ability to integrate into the dealership's culture and team dynamics. As the discussion unfolds, the hosts engage in several roleplaying scenarios that illustrate potential interview situations. These roleplays serve to demonstrate effective and ineffective interview techniques, highlighting how responses can reveal deeper insights into a candidate's potential fit.Throughout the episode, the hosts weave in anecdotes from their personal careers, sharing both successes and learning opportunities they've encountered in the realm of automotive sales. They touch upon the significance of adaptability, continuous learning, and the value of building genuine relationships with customers.Listeners will appreciate the episode's lively pace and the hosts' candidness. Their willingness to explore tangents enriches the conversation, offering a comprehensive look at the complexities of hiring in the dealership industry. Whether you're a dealership owner, manager, or someone interested in the business of sales, this episode provides valuable perspectives on creating a successful sales team through thoughtful interviewing and hiring practices. Support the show
"Dealer Process Secrets" Season 4, Episode 11, titled "Don't Be Insane," features an insightful discussion led by Philip Cheatham, Brian Steele, and Sterling Brown. This episode delves into a critical issue that plagues many dealerships: the cycle of repetitive strategies and the expectation of different results, a practice that epitomizes the famous definition of insanity. The hosts explore various common practices within the dealership environment that, despite being widely adopted, fail to yield the anticipated improvements or profits. They challenge the status quo by questioning these entrenched habits and by offering fresh perspectives on overcoming operational stagnation.Philip, Brian, and Sterling emphasize the importance of adaptive thinking and innovation in the dealership business. They provide practical advice on how dealers can break free from the cycle of redundancy by identifying and analyzing the less obvious opportunities that lie within their current operations. The episode is rich with actionable insights on reevaluating existing processes, understanding customer needs from new angles, and implementing changes that lead to sustainable growth and success.Listeners are encouraged to adopt a mindset shift, moving away from 'how things have always been done' towards a more dynamic, results-oriented approach. The discussion includes real-world examples of dealers who successfully navigated change, highlighting the strategies they employed to uncover new opportunities and achieve remarkable outcomes. "Don't Be Insane" is a call to action for dealers to reexamine their approaches, innovate, and embrace the possibilities that come with change, ensuring that they are not just running in place but are moving decisively towards their goals. Support the show
In Season 4, Episode 9 of the Dealer Process Secrets Podcast, the dynamic trio of Brian Steele, Sterling Brown, and Philip Cheatham unite to unpack the transformative power of effective sales meetings. This episode is a treasure trove of insights, focusing on the why, what, and how of conducting sales meetings that not only inspire but also drive consistent performance across sales teams. The hosts delve into the anatomy of impactful meetings, starting from the foundational elements to the execution of strategies that ensure every meeting is a stepping stone towards achieving sales excellence. Discover the key components of a successful sales meeting, including agenda setting, engaging content delivery, and fostering an environment of accountability and growth. The highlight of the episode is an 8-minute sermon by the hosts, a concentrated blast of wisdom addressing the most crucial aspects of sales meetings and their role in cultivating a culture of consistency and peak performance. Whether you're a sales veteran or new to the field, this information-packed episode offers a comprehensive guide to elevating your sales meetings and, by extension, your sales results.#SalesMeetings #ConsistencyInSales #EffectiveMeetings #SalesStrategy #DealerProcessSecrets #DPSpodcast #SalesExcellence #TeamEngagement #SalesPerformance #BrianSteele #SterlingBrown #PhilipCheatham #SalesLeadership #MeetingAgenda #SalesGrowth Support the show
In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing table. This episode isn't just about closing; it's a comprehensive guide on how to maximize profitability in every transaction. Philip shares his expertise on managing margins, customer interaction techniques, and the pivotal mindset shifts necessary for success in the F+I office. Co-hosts Brian Steele and Sterling Brown are on deck, absorbing every golden nugget of wisdom. This episode is a must-listen for anyone in the auto business looking to elevate their game and understand the nuances of holding gross profit. Get ready to take notes and transform your approach to sales with insights from one of the industry's leading figures.#HoldingGross #AutoBusinessExcellence #NegotiationMastery #ProfitMaximization #DealerProcessSecrets #DPSpodcast #AutoSalesProTips #FandIInsights #PhilipCheatham #BrianSteele #SterlingBrown #AutomotiveSalesStrategies #GrossProfitManagement Support the show
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