Fitness x Business

99 episodes in the books. One final episode to close it out. After more than a year, Fitness x Business returns for its final instalment. The 5 biggest lessons from the entire journey. Opportunity Cost, Discipline Over Motivation, Controlling Your Controllables, Success Capacity, and Confronting The 3 Fears That Stand Between You And Who You Want To Become. No fluff. Just the principles that matter. And then, what's next. The evolution beyond Fitness x Business. The next chapter. The next podcast. In Pursuit. A direct, no-nonsense episode packed with value. One worth saving. Enjoy!

In this episode of Your 4, Joseph & Brandon talk about how to make New Year resolutions stick, whether it's best to focus on losing fat or building muscle first, how to overcome self-doubt and tackle imposter syndrome, and planning for early retirement.

In this episode of Your 4, Joseph & Brandon talk about pursuing entrepreneurship as a career path, how to build muscle & burn fat at the same time, knowing when to leave a long term relationship, and how to develop a growth mindset.

In this episode of Your 4, Joseph & Brandon talk about how to progressively overload and why tracking your workouts is so important, how to properly decline job offers & employment opportunities, how the new TGA regulations with affect the supplement industry, and their top life & business lessons thus far.

In this episode of Your 4, Joseph & Brandon talk about post-comp blues, starting an e-commerce business, the pros & cons of fitness tracking devices, and the reality of hustle culture.

In this episode of Your 4, Joseph & Brandon discuss how to stay motivated on those days when you just feel like staying in bed, what makes a good boss versus what makes a good friend, the current TRT craze, and how to deal with project failures.

Trying to balance all of the different areas of your life can often leave you feeling like a circus clown spinning plates, forever jumping from one plate to another, trying to keep them all from coming crashing down. And that's the challenge with the pursuit of balance... it's fragile in its nature. But what if balance wasn't the goal? What if instead of spinning plates, the different areas of your life were interconnected like gears, and by focusing on spinning one all others benefited at the same time? In this episode, Joseph breaks down the spinning plates analogy and explains its shortcomings, before suggesting a new way to think about the pursuit of goals in different areas of your life. A short, sharp and value packed episode that will change the way you think about balance in your life.

In this episode of Your 4, Joseph & Brandon discuss how to handle talented employees who are not applying themselves, the benefits of morning workouts and how to transition from working out in the evening to the morning, how to distinguish between feeling tired and being burned out, and why different business owners have different business goals.

Your goal is to fill the bucket up. And it's easy. At least when you first start. All you have to do is focus on pouring more liquid into it. More input, more productivity, more effort.  And as it should, the level of liquid in the bucket rises. Until it stops. And then starts dropping. So you focus on pouring more into it. More & more input, more & more productivity, more & more effort. But the level keeps dropping. You keep sliding further & further away from your goal. And then you recognize the real problem. There are holes in the bottom of your bucket. They could be big obvious holes, like your business or personal overhead being too high, or a drop in real productivity for the sake of busyness. But more often than not, they are less obvious, and a result of complacency over time. The daily habits that don't align with your goals that you have allowed to creep in. In this episode, Joseph Mencel provides practical & strategic advice on how to identify and plug the holes in the bottom of your bucket with regards to your fitness, business, career and relationship goals. Joseph then explores what causes the holes in the first place, and what you can do to prevent future holes from developing. A short episode that you will want to keep saved in your favourites.

In this episode of Your 4, Joseph & Brandon discuss how to seek out new opportunities in the workplace, how to work through traumatic life events, what to do if you worry that you are working too much, and how best to manage anxiety.

Building a start-up business is hard. And even harder when you have limited resources, no access to finance or capital, and literally start from the bottom, bootstrapping every step along the way. But it is possible. And The WOD Life are home grown proof. In this episode, Joseph Mencel sits down with co-founders of The WOD Life, Ben Dineen and Andy Lee, to talk about how they have built a multimillion dollar, world renowned business from the ground up in less than a decade, and the challenges they have overcome along the way. From getting creative with limited financial resources, to executing on the basics of unit economics, to identifying value propositions, to determining when and how to scale, this episode is an absolute masterclass on how to build a business from 3 of the most successful entrepreneurs in the South Australian fitness space. Joseph, Ben and Andy leave no sensitive topic untouched, discussing their origin story, how they navigated COVID, how they adapt to change, how they manage personal & business relationships, and how they identify true influence in the fitness industry, before closing out with their thoughts on the future of bricks & mortar retail. A truly inspirational and educational episode that you will want to listen to more than once! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss using analytics to optimise your business, prioritising personal development, how to build resilience & mental toughness, and the current change in bricks & mortar retail stores.

Vision without passion is just a fantasy. Vision & passion without action is just an illusion. But when you combine vision, passion & action in pursuit of your most ambitious goals, you can change the world. And Tony Doherty has proven it. Affectionately known as the Godfather of Bodybuilding in Australia, Tony has arguably achieved more in the fitness business than anybody else in the country. From Doherty's Gyms, to the Doherty's Gym Brand, to the IFBB Pro League Australia, to the Arnold Sports Festival, and everything in between, Tony's resume is astonishing. But it hasn't all been sunshine & rainbows along the way. In this episode, Joseph Mencel sits down with Tony Doherty to chat about his 40 year journey in the fitness business. From the necessary elements to turn a vision into reality when you start from the bottom, to exerting extraordinary patience in the process, to the preparation & discipline necessary to achieve high levels of success, Joseph & Tony take a deep dive into the valuable lessons Tony has learned through his life experience. They then change direction and discuss how to keep going when you get knocked down, before addressing the 3 most common dream killers that most of us will experience during our lives, while providing advice on how to maintain perspective through the darkest of days. Joseph & Tony then close out the episode with a conversation about what the future of bodybuilding and fitness expos in Australia looks like. An episode so jam packed with practical & strategic advice, we had to break it up into 2 parts! You'll want to listen to this one more than once, and share it with everyone you know who is interested in the business of fitness. Enjoy!

Vision without passion is just a fantasy. Vision & passion without action is just an illusion. But when you combine vision, passion & action in pursuit of your most ambitious goals, you can change the world. And Tony Doherty has proven it. Affectionately known as the Godfather of Bodybuilding in Australia, Tony has arguably achieved more in the fitness business than anybody else in the country. From Doherty's Gyms, to the Doherty's Gym Brand, to the IFBB Pro League Australia, to the Arnold Sports Festival, and everything in between, Tony's resume is astonishing. But it hasn't all been sunshine & rainbows along the way. In this episode, Joseph Mencel sits down with Tony Doherty to chat about his 40 year journey in the fitness business. From the necessary elements to turn a vision into reality when you start from the bottom, to exerting extraordinary patience in the process, to the preparation & discipline necessary to achieve high levels of success, Joseph & Tony take a deep dive into the valuable lessons Tony has learned through his life experience. They then change direction and discuss how to keep going when you get knocked down, before addressing the 3 most common dream killers that most of us will experience during our lives, while providing advice on how to maintain perspective through the darkest of days. Joseph & Tony then close out the episode with a conversation about what the future of bodybuilding and fitness expos in Australia looks like. An episode so jam packed with practical & strategic advice, we had to break it up into 2 parts! You'll want to listen to this one more than once, and share it with everyone you know who is interested in the business of fitness. Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to overcome fitness plateaus, how to best recruit & manage new staff members, who inspires them in the fitness industry, and their biggest personal struggles at the moment.

Why can't you be an amazing parent and run a successful business at the same time? Why can't you run a successful business and be a world class athlete at the same time? Why can't you be a world class athlete and an amazing parent at the same time? You can. And Emma Bowman is living proof. Emma's story is one of pure perseverance. From refusing to accept that she couldn't start a family, to refusing to settle for a safe, but soul sucking career, to refusing to believe that she couldn't become the most accomplished bikini athlete in the state, giving up is simply not an option that Emma is willing to entertain. Emma shares her life journey thus far, before Joseph & Emma dive into the power of visualisation, the importance of using a mixture of both dark and bright energy in pursuit of your most ambitious goals, and what to consider when pursuing your passion and trying to turn it into a business. Joseph & Emma then change gears and take a deep dive into how to achieve success in a number of different areas of life at the same time, before closing the episode with a discussion around short term v long term fitness mindset. This episode is going to break records! Be sure to share it with your friends, family and loved ones. Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to work through business challenges and make difficult business decisions, the importance of understanding love languages in intimate relationships, what they miss from their childhood, and how to discover & question your limiting beliefs.

You've identified a business opportunity. You've built up the courage to go for it. It's harder than you thought it would be, but it's generally heading in the right direction. And then all of sudden, you come up against your first (of many) make or break challenges. What do you do? Do you wave the white flag and throw in the towel? Or do you refuse to give up, refuse to give in, and figure out what step to take next? In this episode, Joseph Mencel and Todd Cowie chat about how to confront & conquer business challenges. As a husband, a father of 2 young children, a competitive bodybuilder and owner of Gymfix, Todd has a lot on his plate. How he is able to manage it all, while navigating the ever-changing landscape and never-ending challenges that come along with running a business in the fitness industry is nothing short of inspirational. From a 1 man, local gym maintenance start-up just 10 years ago, to a 20 person, fully integrated, national gym equipment service company today, Todd knows firsthand how to build a business in fitness. Todd shares his business journey thus far, before diving into some of his biggest business challenges along the way. Joseph & Todd then change gears to discuss the business side of running a gym and share their predictions for the future of gyms, before closing out the episode with a conversation about the incoming economic season. A jam packed episode that you'll want to listen to more than once! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to part ways with a coach, how to find your "Why", the importance of recharging your energy, bodybuilding for teenagers, and how to not take on other people's emotions or issues.

Your goals are set. You've got your plan all laid out. You're ready to go. You start putting in work, make some progress, and then WHAM! You're hit with your first unexpected obstacle. So what do you do? In this episode, Joseph Mencel provides practical & strategic advice on how you can overcome obstacles and confront challenges that you will inevitably face on your journey towards achieving your goals. Joseph then takes a deep dive into what he calls "Success Capacity", explaining what it is, and what you can do to increase it. A short episode that you will want to save and listen to over and over again when you're working through rough patches.

In this episode of Your 4, Joseph & Brandon discuss how to determine if a market is viable, how to balance building culture with product or service offerings, why daily discipline is so important in the face of less than ideal outcomes, how to confront the fear of failure and embrace risks, and how to best manage unexpected financial setbacks.

In this episode, Joseph is joined by MJ Fitness Challenge Season 8 Champions, Cara Zaccheus & Frank Muscara, to discuss how to achieve your fitness goals. Joseph, Cara & Frank begin the episode by talking how to find the motivation to commit to a fitness goal, before discussing how to deal with the different challenges that inevitably arise on any fitness journey. They then take a deep dive into how to develop the habits & routines that support a fitness lifestyle, before addressing how to work through the limiting beliefs that stand between you and who you are trying to become. An inspiring episode that will have you champing and the bit to get stuck into your next fitness goal! Enjoy!

In this episode of Your 4, Joseph & Brandon talk about the different ways to define success, how to journal and why it's important, how to plan strategically for business success, and how to get started implementing the fitness lifestyle.

What does the recipe for business success in the fitness industry look like? Is it about going wide and appealing to as many people as possible? Or is it about going narrow and tailoring a product or service to a specific niche? Is it all about using digital advertising to help spread the word about your business? Or is it more about using word of mouth to help spread the word about your reputation? Is it about having the perfect plan and executing it to a tee? Or is it about taking one step at a time and figuring the journey out along the way? In this episode, Joseph Mencel and Luke Koek chat about how to build a fitness business. With over 30 years of combined business experience in the fitness industry, Luke & Joseph begin the episode with a quick summary of Luke's business journey thus far, detailing his transition from a full time, fully booked, personal trainer to an online coach. Joseph & Luke then take a deep dive into why time in the game is a vital element of business success, before unpacking the theory behind the "smallest viable market". Their discussion then takes a turn down the path of marketing & advertising, before anchoring back into the difference between being busy & being productive, and then closing out by providing practical & strategic advice on how to deal with the chaos inextricably linked to building a business. This is one of those episodes you'll want to listen to time and time again! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to become a better salesperson, how to best work through professional & personal failure, what you should expect from your managers, and how to compartmentalize different areas of your life.

It's a pretty simple recipe... get very clear on your most important goals, ensure your daily habits & routines align with your goals, confront & conquer the fears that stand between you and achieving your goals, and then execute. So why is it so damn difficult to do? And why do so many people settle for "good" when they have the potential to be truly "great"? In this episode, Joseph Mencel chats with Tim McKinnon about how to go from good to great. Tim details his life journey thus far, including his transition from academia to competitive bodybuilding, to personal training, and then to becoming one of Australia's most well respected elite physique based athlete coaches. Joseph & Tim then take a deep dive into why seeking clarity about your higher level goals is so important, before discussing what techniques they personally use to confront the fears that often stand between who we are and who we are trying to become. They then detour to discuss balancing pursuit of personal development with the pursuit of presence, before closing out by examining the problem with the popular spinning plates analogy. You'll love listening to this episode! Enjoy!

What fears stand between you and who you are trying to become? Fear of failure? Fear of other people's opinions? Fear of inadequacy? Fear of uncertainty? In this episode, Joseph Mencel presents his personal antidote to the fears that often stop us in our tracks on the path to pursuing our goals. Joseph explains how he meditates on his mortality, what questions he considers to be most important at the end of life's journey, and how we uses to answers to those questions to propel him forward in the face of fear. A confronting, yet invaluable, episode that you will want to listen to time & time again. Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to handle lazy friends & family members, the best way to work through periods of low motivation, how toxic positivity arises and why it should be avoided, and how to confront self doubt.

Once you've made peace with the worst case scenario, visualized the best case scenario, and mustered up the courage to take the leap, committing to the journey, however it may play out, is an absolutely essential element of success. In this episode, Joseph Mencel sits down with Australia's newest, and youngest ever, IFBB Bikini Pro, Calista McKenzie,' to learn about her journey thus far. Calista opens up about her childhood, talking openly & honestly about the difficult decisions she made during her teens, before detailing her competitive journey en route to making history and becoming Australia's youngest ever IFBB Bikini Pro. Joseph & Calista then take a deep dive into committing to the journey rather than destination, and the importance of making peace with the worst case scenario while also visualizing the best case scenario when making difficult decisions. They then switch gears and talk all things competing, from what to look for, and what to look out for, when choosing a coach, the importance of time off in between shows, what to watch out for when reversing out of a prep, and the importance of posing. A jam packed episode full of insightful perspectives that are sure to get your mind ticking. Enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to set high standards for your team in the workplace, the practical application of "the way you do one thing is the way you do everything", why fitness can always be a priority, and why you should strive to make the most of your life.

Imagine if just a few years of focused effort & hard work could set you up for the next decade? Well that opportunity is upon each of us right now. But make no mistake about it, it's not going to be easy. In fact, it's going to be so difficult that most people won't even try to make the most of it, but that's inherent in any Separation Season. And this one has been 10 years in the making. In this episode, Joseph Mencel explains why the opportunity to make massive progress right here, right now is so huge and how you can take advantage of it. Joseph then details 4 steps that you can implement starting today to ensure you don't let this opportunity pass you by. An eye-opening & inspiring episode that you'll want to takes note on. Enjoy!

Christian Brothers College invited Joseph Mencel to present a keynote speech to their Year 12 students in September, 2021. In this episode, we share Joseph's full keynote speech from start to finish. There are 3 main messages intertwined into Joseph's keynote: 1. Why it's important to lean into your curiosity 2. The antidotes to the 3 fears that prevent most of us from pursuing what we really want to do 3. How to deal with things that happen that are outside of your control We hope you are able to take as much value from this keynote speech as the CBC Year 12 students did. Enjoy!

Right here, right now - this is the best time it has been in the last 2 years to commit to your fitness. Yet so many of us are still kicking the can down the road. And while the media may have you think otherwise, it's also the best time it has been in the last 2 years to invest in your business or your career. Yet so many of us are buying into the fear driven narrative and running & hiding. In this episode, Joseph Mencel explains why the time is now to take your fitness, your business and your career to the next level. By sharing some of the most valuable lessons he has learned throughout his fitness & business journeys, he will inspire you to throw away the excuses and do what needs to be done. A short, sharp & potent episode you'll want to listen to more than once. LFG!

In this episode of Your 4, Joseph & Caleb discuss how to find your passion, the importance of trust in a marriage and other personal relationships, how to get the most out of your reading, and what to do when you see a friend or family member heading in the wrong direction with their business.

What do you do when confronted with challenges? How do you approach seemingly insurmountable tasks? Does other people's success intimidate or inspire you? In this episode, Joseph Mencel sits down with Jamie Skippen to discuss how to cultivate a growth mindset. Jamie's story is one of highs & lows, of using setbacks as set ups for comebacks, and of tackling mammoth tasks by breaking them down into small, bite sized steps. By sharing his experiences, Jamie demonstrates how he has developed an ironclad growth mindset, before Joseph & Jamie provide practical & strategic advice on how you can develop your own. An interesting & intriguing episode that you are sure to enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to balance a growing business with your relationship with your significant other, the best way to make a strong impression in the workplace, how to identify and work through limiting beliefs, and how to use a divorce or the breakdown of a long term personal relationship to grow and develop into a better person.

"It's nothing personal. It's just business." Ever been on the receiving end this phrase? Or perhaps you've even dished it out a few times yourself. In this episode, Joseph Mencel & Leah Mencel discuss why "it's just business" is a phrase that has absolutely no business being used anymore. By exploring the history of the phrase, they discuss its origin, its role in pop culture, and what effect it actually has as a type of moral escape clause. Joseph & Leah then provide personal examples of when they have been on the receiving end, and also delivered, the "it's just business" phrase, before discussing how the associated decisions played out over the medium to long term. They close out the episode by offering practical & strategic advice on how to work through situations where difficult decisions have to be made that involve opposing business and personal interests. This episode is sure to provoke some serious food for thought. Enjoy!

Ever committed to the journey of achieving a particular goal only to find that as you've progressed, the journey has deviated from what you expected? Ever felt confused, demotivated or disheartened by the process of working towards achieving a particular goal? In this episode, Joseph Mencel discusses the problem with the conventional wisdom of committing to the journey instead of the destination, and focusing on the process instead the product. By sharing experiences from his business, fitness and personal life, Joseph provides examples of when the journey he committed to has taken a turn that he didn't foresee. He then takes a deep dive into the personal strategy he deploys of just taking one more step, and explains how you can apply the same technique to all areas of your life. A short, sharp & potent episode that you are sure to enjoy!

What's holding you back from living the life you truly want to live? What's preventing you from fully comitting to pursuing your dreams? What barriers stand between who you are and who you are trying to become? In this episode, Joseph Mencel talks openly & honestly with IFBB Bikini Pro Nicole Tan about what it takes to breakthrough the barriers that stand in between you and your best self. Nicole's story is one of ups & downs, of triumphs & struggles, of pursuing the path less traveled and having the courage to keep going without any guarantee of success. After detailing her journey thus far, Nicole & Joseph dive deep into the relationship between the fear of failure & the fear of regret, how to use setbacks as stepping stones, seeking inspiration from the success of others while staying super competitive, and the importance of ensuring your lifestyle supports your dreams. This is an episode you'll want to listen to more than once!

In this episode of Your 4, Joseph & Caleb discuss what to do when you experience value misalignment with your employer, how best to get back into working out after a long period of time off, how to become a better leader within the workplace, and what books & people have inspired them the most.

The seasons will come & go... they always have and they always will. So you have a choice. You can choose to work with the seasons, or you can choose to work against them. You can choose to accept & align with that which you cannot control, or you can choose to fight it. In this episode, Joseph Mencel explores the analogy of farming when applied to both fitness & business. By detailing what crop farmers focus on during each of the four seasons, he lays out a blueprint for how your efforts are going to be best spent in the summer, autumn, winter & spring of your fitness & business journeys. An interesting way of framing how to approach your controllables - this is one episode that is sure to provide some food for thought.

In this episode of Your 4, Joseph & Caleb discuss the demands of running a business, explain the meaning of "micro obsession, macro balance", dive into building belief through putting in work, and provide advice on pursuing your passion.

Ever experienced a significant life event and immediately been bombarded with the question "What's Next?" Or perhaps you've found your own inner voice asking "What's Next?" very quickly after enjoying the highest of highs or enduring the lowest of lows. In this episode, Joseph Mencel & Leah Mencel discuss the importance of embracing the present, in particular celebrating your wins and weathering your struggles. They begin by considering the different circumstances in which future plans & thoughts can be thrust upon us, before explaining why consciously living in the now is so valuable. They then take a deep dive into practical & strategic advice that you can start implementing right away to ensure that you are not letting life's most important moments pass you by. A super valuable episode that you will want to share with the people you care most about. Enjoy!

Each of us has a King, a Warrior, a Magician and a Lover that lives within us. But very few of us know how to harness the energy of each of them as required to meet the expectations of our external circumstances at any given time. In this episode, Joseph Mencel & Corey Boutwell detail the King, Warrior, Magician & Lover that live within and provide practical & strategic advice on how we can lean into each of them to become our best selves. Joseph & Corey begin with a discussion on the modern hierarchy of needs, before explaining the power of archetypal mythology and how it can be applied to today's day and age. They then take a deep dive into accountability, before closing out the episode by detailing the different elements required to achieve balance across all areas of life. One of the most strategic episodes we have seen thus far! This is one you'll want to listen to more than once with a notepad handy. Enjoy!

Next time you catch yourself saying “I don't have time”, pause for a second, and instead say “It's not a priority”... because that's the truth. We all have the same number of hours in each day, and in this episode Joseph Mencel & Leah Mencel provide practical & strategic advice on how you can most the most of your 24. They begin by identifying how you can improve your awareness of how you currently spend your time, before diving into some tips & tricks on how to prioritize the things that are most important to you. Joseph & Leah then discuss the multitasking dichotomy and identify situations where monotasking, rather than multitasking, is beneficial, before considering how to navigate the unforeseeables that inevitably interrupt your daily plans. A jam packed episode full of practical gems you can start implementing right away! Enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to focus on the positives in any situation rather than becoming consumed by the negatives, how to approach a bodybuilding contest prep with a modern mindset, the most important traits to master in the management of people, and how balance workplace culture & relationships with high performance.

It's been a tough couple of years. So many of us have lost jobs, lost businesses, lost loved ones... lost so much over the course of the pandemic. It wasn't our fault, but it certainly is our responsibility to figure out what to do next. In this episode, Joseph Mencel & Stu Shannon discuss how to stand back up following failure and how to harness post-traumatic growth. With over 15 years experience in the fitness industry, Stu has seen it all; from personal training, to coaching, to supplement retail & distribution, to gym ownership - his story is one of rapid rise, followed by devastating demise, followed by rebuild & restoration. Stu doesn't pull any punches as he details his journey, before Joseph & Stu take some deep dives into coming back from failure, capitalizing on post-traumatic growth, confronting risk, and building a business from the ground up. They then switch gears and give some practical advice on how to compete in business in a saturated market, before closing the episode out with a discussion on how to maintain balance across all areas of life. An incredible, inspiring and eye-opening episode that you are sure to enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to lean into vulnerability to become a better leader, why playing finite games within the infinite game is unavoidable, why it's lonely in the middle as you try to level up your life, and how to trust the process while seeking out opportunity.

Are you trying to perform at the highest level? Are you trying to become truly world class in all areas of your life? You best believe that the 1 percenters are going to make all the difference. In this episode, Joseph Mencel explores how the way you do one thing is reflected in the way you do everything. Joseph opens the episode by discussing the 3 reasons why all of the small things matter more than you may think they do, before diving into real life examples in fitness, business, career and relationships that illustrate why if you compromise on the 1 percenters, you have no chance of executing on the big, important things. He then provides some practical advice on how to recalibrate and refocus on the small things, before explaining how the different areas of your life interact with each other to either support or undermine high performance. If you're serious about levelling up, this is one episode you don't want to miss. Enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to get out of a negative mindset and find motivation, how to deal with an unsupportive partner in an unsupportive relationship, the meaning of "Beast Mentality" and what to do if you feel like you aren't measuring up, and what do when find yourself wanting to help others who are taking advantage of you.

It's almost so obvious that it goes without saying. Execution drives progress. Execution drives skill development. Execution is everything. So if we all know why execution is so important, why do we so often sit on our hands and procrastinate? In this episode, Joseph Mencel takes a deep dive into execution, paying particular attention to the 5 barriers that so often prevent us from doing what we know needs to be done to work towards our goals. Through considering fear of failure, discomfort, overthinking, other people's opinions and lack of urgency, he illustrates how these 5 barriers often operate in both fitness & business pursuits. Joseph then provides practical and strategic advice on how to overcome each barrier, before considering the two main drivers of execution; pursuit of pleasure and avoidance of pain. A short episode that is packed full of advice that is sure to resonate with you on a number of different levels. Enjoy!