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As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. Here's what we covered on the episode: Creating a Sustainable Fashion Brand + Visibility How Shannon started a sustainable fashion brand in 2010 that led her to open Factory45, an online business school that takes sustainable fashion brands from idea to launch It took Shannon nearly 2 years to launch her fashion brand, and she shares how hard it was to launch a physical brand that was sustainable, which is why she is passionate about helping others easily launch their brands Shannon shares how her first business became the highest-funded fashion project on Kickstarter in 2011 through preordering and raising money before they went into production – this is the strategy she now teaches The breakdown of fast fashion and how the fashion industry is one of the top 5 industries contributing to environmental damage and human rights issues When it comes to attracting your ideal customer for fashion or physical brands, Shannon says that photography and copywriting are the most important Shannon says as an independent startup, the founder is the one making most of the decisions, so if copywriting, photography, or graphic design, for example, aren't your strengths, outsource them One mistake Shannon sees a lot of people make when launching a new business is not taking the time to build an audience before they launch because otherwise, you'll be launching to crickets Shannon explains why it's important to validate your idea, test, and make sure there is a market for what you want to sell – with all of the platforms available to us to build an audience, there is no reason to launch a business blindly Once you have enough data behind your brand, Shannon says you can presell your product/service, which allows you to have that money upfront, validate your idea and market your idea Something Shannon tells her entrepreneurs is that visibility is so important when you're first starting, but it's not something that gets less important as you continue to grow Shannon breaks down the difference between content and visibility One of the best things Shannon did when starting Factory45 was focus on visibility by doing guest blog posts, interviews, and getting in front of other people's audiences Visibility today for Shannon looks like being a guest on podcasts, hosting a live show on Instagram every week, and focusing on their YouTube channel How Factory45 Sets Themselves Apart Factory45 does 1 – 2 big launches each year, and in between, they do book a call enrollment to learn more about the program and an evergreen workshop that focuses on raising money for your fashion brand through preselling 80% of people in Factory45 just have an idea, the other 20% have started their fashion brand but haven't gotten to a sustainable launch or where they want to be, and there is a small percentage who are actively selling but want to be surrounded by a community of mentorship and coaching Every person who comes through Factory45 is matched with a mentor who has been through the program before, in addition to Shannon's coaching and consulting We talk about having diverse streams of revenue and creating merchandise just for the sake of creating merchandise without thinking about doing it sustainably or where it will end up Shannon shares that she is proud of how far the sustainable fashion movement has come because the brands that have launched from Factory45 and other independent sustainable fashion brands are having those conversations and educating consumers We talk about consumer culture and how consumers have the power to drive brands to become more sustainable, which was not always the case Factory45 is getting ready to launch a sustainable fashion mastermind called Founder, which you can join after you launch your brand; it will focus on growing sales and revenue in a sustainable and mindful way The personal coaching and consulting program called CEO Hour that Shannon is launching will focus on people who are running online businesses that want to scale to multiple six figures Shannon tells us who is on her team at Factory45 and says that getting a team is how you create a sustainable business Factory45 is a lifetime program, which sets them apart – it used to be a 6-month program, but Shannon realized it wasn't enough time to go from idea to launch If you are interested in starting any fashion or accessory product brand, you can go to Factory45.co/apply and book a free discovery call Check out Factory45 and the Start Your Sustainable Fashion Brand Podcast Links mentioned: Factory45 Website Book a Free Discovery Call with Factory45 Start Your Sustainable Fashion Brand Podcast with Shannon Lohr Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
In episode 64, Amanda shares how she started a sustainable fashion brand, Nicole & Rose, with the goal of making all women feel worthy, powerful, and included. From starting with just a dream of working in fashion to now running her own brand, Amanda's journey is relatable and affirming. Amanda has loved fashion for as long as she can remember and has always dreamed of starting her own clothing brand. For so long this dream felt like it could not be a reality, and so she followed a more traditional career path… but in the back of her mind (and heart)she was always hoping this dream may someday, somehow come true. In the meantime Amanda picked up other hobbies, sewing being one of them! At first the idea of sewing her own clothes felt intimidating, but she bought a sewing machine, watched a ton of YouTube videos and realized right away it was something she really enjoyed! Sewing gave Amanda a greater appreciation for clothes and really opened her eyes to how much time and effort can go into making clothing. It made her start to really question the fast fashion industry and how clothing was being made at such a quick (and cheap) rate. Amanda dug deeper and discovered more and more about the harmful effects fast fashion has on humans, animals and the environment. As she continued to learn more about sustainability, Amanda discovered some really amazing slow fashion brands. She loved their approach to creating ethical, sustainable and timeless clothing that is made to last; the opposite of fast fashion. Amanda started to realize her childhood dream of creating a clothing brand might align with her values by starting a slow fashion brand - and so she took the leap! With Nicole & Rose Amanda not only wanted to create a brand that values sustainability and ethical practices, but also makes others feel worthy, deserving and enough exactly as they are. Nicole & Rose is a size inclusive slow fashion brand focused on empowering women to be their most authentic, beautiful and worthy selves. They aim to create timeless & effortless clothing that you will not only feel amazing in but also feel amazing about as it's made with other humans, animals and the environment in mind. Nicole & Rose collections are made up of versatile pieces that can be effortlessly worn together as a set or easily paired with items from your own wardrobe. Each piece has been thoughtfully created with comfort, ease and versatility in mind and the timeless design allows for them to be worn for many years to come. Each piece is ethically made in Calgary, Canada in small batches. In this episode, you'll learn: What sparked her love of fashion from a young age The journey that led Amanda to start a fashion brand Why Amanda was intimidated to learn to sew How Amanda's perspective on fashion changed once she did learn to sew The steps Amanda took to start her brand even before she felt like she was ready Amanda's journey with self-worth and how that shaped the mission of Nicole & Rose Why launching a brand with inclusive sizing is more attainable than you might think The power of good fit How Amanda found the perfect factory for her brand (on the first try!) People and resources mentioned in this episode: Nicole & Rose website Nicole & Rose Instagram Factory45 founder Shannon Lohr on How Fitting #60 Color Alchemist Studio
In episode 64, Amanda shares how she started a sustainable fashion brand, Nicole & Rose, with the goal of making all women feel worthy, powerful, and included. From starting with just a dream of working in fashion to now running her own brand, Amanda's journey is relatable and affirming. Amanda has loved fashion for as long as she can remember and has always dreamed of starting her own clothing brand. For so long this dream felt like it could not be a reality, and so she followed a more traditional career path… but in the back of her mind (and heart)she was always hoping this dream may someday, somehow come true. In the meantime Amanda picked up other hobbies, sewing being one of them! At first the idea of sewing her own clothes felt intimidating, but she bought a sewing machine, watched a ton of YouTube videos and realized right away it was something she really enjoyed! Sewing gave Amanda a greater appreciation for clothes and really opened her eyes to how much time and effort can go into making clothing. It made her start to really question the fast fashion industry and how clothing was being made at such a quick (and cheap) rate. Amanda dug deeper and discovered more and more about the harmful effects fast fashion has on humans, animals and the environment. As she continued to learn more about sustainability, Amanda discovered some really amazing slow fashion brands. She loved their approach to creating ethical, sustainable and timeless clothing that is made to last; the opposite of fast fashion. Amanda started to realize her childhood dream of creating a clothing brand might align with her values by starting a slow fashion brand - and so she took the leap! With Nicole & Rose Amanda not only wanted to create a brand that values sustainability and ethical practices, but also makes others feel worthy, deserving and enough exactly as they are. Nicole & Rose is a size inclusive slow fashion brand focused on empowering women to be their most authentic, beautiful and worthy selves. They aim to create timeless & effortless clothing that you will not only feel amazing in but also feel amazing about as it's made with other humans, animals and the environment in mind. Nicole & Rose collections are made up of versatile pieces that can be effortlessly worn together as a set or easily paired with items from your own wardrobe. Each piece has been thoughtfully created with comfort, ease and versatility in mind and the timeless design allows for them to be worn for many years to come. Each piece is ethically made in Calgary, Canada in small batches. In this episode, you'll learn: What sparked her love of fashion from a young age The journey that led Amanda to start a fashion brand Why Amanda was intimidated to learn to sew How Amanda's perspective on fashion changed once she did learn to sew The steps Amanda took to start her brand even before she felt like she was ready Amanda's journey with self-worth and how that shaped the mission of Nicole & Rose Why launching a brand with inclusive sizing is more attainable than you might think The power of good fit How Amanda found the perfect factory for her brand (on the first try!) People and resources mentioned in this episode: Nicole & Rose website Nicole & Rose Instagram Factory45 founder Shannon Lohr on How Fitting #60 Color Alchemist Studio
My guest today is Shannon Lohr of Factory 45. She's an expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make Which fabrics are most sustainable and why Which companies that are doing a good job at being truly as sustainable as possible The simplest and easiest thing you can do to start being more sustainable with your fashion company Notes and Links Mentioned: https://fashionbrainacademy.com/shannon2/
In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. In this episode, you'll learn: Why Shannon started Factory45 after seeing first hand the challenges of starting her own brand What things new fashion entrepreneurs worry about that actually aren't that important - and what to focus on instead How to launch a minimum viable product to test your concept without sacrificing building a long-term business foundation How to communicate your brand's sustainability efforts in a way that won't come across as greenwashing How to work through the vulnerability of putting your designs out into the world How to set your brand's goals and values The value of knowing your brand's “why” The two things in Shannon's experience that distinguish successful fashion brands from the unsuccessful ones How long it takes to launch a fashion brand How Factory45 supports your sustainable fashion brand launch and beyond People and resources mentioned in this episode: Factory45 website Shannon's email Factory45 Instagram Factory45 LinkedIn Factory45 one-page business plan template How to Start A Sustainable Fashion Brand podcast Vetta - Factory45 alum Loti - Factory45 alum Poppy Row - Factory45 alum - on the How Fitting podcast
In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. In this episode, you'll learn: Why Shannon started Factory45 after seeing first hand the challenges of starting her own brand What things new fashion entrepreneurs worry about that actually aren't that important - and what to focus on instead How to launch a minimum viable product to test your concept without sacrificing building a long-term business foundation How to communicate your brand's sustainability efforts in a way that won't come across as greenwashing How to work through the vulnerability of putting your designs out into the world How to set your brand's goals and values The value of knowing your brand's “why” The two things in Shannon's experience that distinguish successful fashion brands from the unsuccessful ones How long it takes to launch a fashion brand How Factory45 supports your sustainable fashion brand launch and beyond People and resources mentioned in this episode: Factory45 website Shannon's email Factory45 Instagram Factory45 LinkedIn Factory45 one-page business plan template How to Start A Sustainable Fashion Brand podcast Vetta - Factory45 alum Loti - Factory45 alum Poppy Row - Factory45 alum - on the How Fitting podcast
Crowdfunding has become a very popular choice for small business owners and it's a very clever way to pre-sell your product. It's a fantastic option to raise the money you need to create and launch your product, but it can feel quite overwhelming to get started. It's not as simple as just setting up your Kickstarter page, then sitting back and watching the money come rolling in! Don't let that hold you back - this is a fantastic opportunity for you to sell your product before you even need to create any inventory, and having your customers pay for the product upfront means you'll have money to pay for production without needing to go into debt. My guest today is going to walk us through crowdfunding and pre-selling for your business so you don't have to figure it all out on your own! Founder and CEO of Factory45, Shannon Lohr works with aspiring entrepreneurs all over the globe to launch sustainable & ethical fashion brands the right way, from the start. Over the past 10 years, she has mentored hundreds of people who have an idea for a clothing brand but don't have a fashion background or feel stuck at a dead-end. Shannon can show you how to source materials, set up manufacturing, and raise money to launch your brand. Tune in as Shannon and I talk about why crowdfunding and pre-selling are so helpful for product-based businesses, how it differs from fundraising and donations, and which steps to take for a successful crowdfunding or pre-sales campaign! Connect with Shannon at her website, or on Instagram --- Ready to simplify your business for more income AND freedom in 2023? Join us for The Simpler Business Mastermind --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Bring more ease to your business: Learn the 3 simplest ways to streamline your business growth with Marissa's FREE audio class at https://www.marissaroberts.com/ --- Tired of people asking to "pick your brain"? Turn brain pickers into paying clients with Marissa's FREE scripts at https://www.marissaroberts.com/resources --- Follow Marissa on Instagram: https://www.instagram.com/marissarobertsofficial Chat about Simpler Business with Marissa on Facebook: https://www.facebook.com/thesimplerbusinesspodcast
Shannon Lohr graduated from college with a journalism degree, so how did she end up in the fashion industry? The year was 2008, the year of the financial crisis, and no one was hiring. Shannon decided she would spend the next year traveling as a bartender until the job market picked back up. Two years later, Shannon arrived back in the US and received an email from someone she had met on her travels. The sender told Shannon she should forgo a “real” job and they should start a business together. Shannon and her business partner met up in Central America to research what it would take to start a fashion brand. What Shannon found was that the fashion industry is one of the most polluting and detrimental. From polluting waterways with dyes to not paying workers a living wage, Shannon knew this needed to change. Her research turned to what it would take to start a sustainable and ethical fashion brand. After two years she was able to successfully launch a profitable brand. Having found all the problems and made all the mistakes, Shannon wanted to open the doors for others to achieve the same outcome without all the hassle. After hearing from countless manufacturers and suppliers that aspiring designers would come to them with no idea what they were doing, Shannon decided a fashion business school was the way to go. Thus, in 2014 Factory45 was founded. Shannon now works with idea-ready entrepreneurs to launch fashion brands that are sustainably and ethically made. What You'll Learn: Why you should consider where and how your clothing is made. What you need to start a fashion brand. How to raise money without investors. And much more! Favorite Quote: “You don't have to do all those scary things to start a business.” -Shannon Lohr How to Get Connected: Factory45 _____________________________________________________________ Find Nikki on her Website here, or Email her at nikki@prissynikki.com You can also find her on Facebook, Instagram, & LinkedIn. The Life Amplified Podcast is not your rainbows and butterflies show. These are REAL life accounts, no-nonsense advice, and politically incorrect talk that will make you laugh and maybe even pull at your heartstrings at times. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Nikki next.
Factory45 Founder Shannon Lohr mentors fashion entrepreneurs to help them build sustainable and ethical fashion brands from the start. Shannon talks about her journey from chasing fashion trends and shopping fast fashion to creating her own minimalist fashion brand. She shares the challenges she faced in creating a sustainable and ethical supply chain for her business and how that inspired her to create an online business school for fashion startups. Shannon also shares tips for avoiding greenwashing and finding truly sustainable and ethical brands. For show notes visit: https://www.swapsociety.co/
>>> FULL SHOW NOTES One-Page Business Plan template: https://factory45.lpages.co/business-plan-template-podcast/ The Clean Living Podcast Laundry Episode: https://cleanlivingpodcast.com/laundry/ Start Your Sustainable Fashion Brand: The Podcast: https://podcasts.apple.com/us/podcast/start-your-sustainable-fashion-brand/id1599138361 Factory45: http://factory45.co Instagram: http://instagram.com/factory45co --- Send in a voice message: https://podcasters.spotify.com/pod/show/unperfect/message
I talk with Shannon Lohr, the founder of Factory 45, about sustainability in fashion. She shares how she detoxed herself from fast fashion, and how starting her own brand led her to discover the environmental and human rights abuses of the fashion industry. Plus we discuss how I've quietly and slowly incorporated sustainability into the Impact Fashion collection. Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com. factory45.co Click here to preorder The Piping Dress Click here to shop The Snuggle Dress Click here to get the Secrets Your Tailor Won't Tell You Click here to see my collection of dresses. Click here to see my maternity friendly pieces. To hear more episodes, subscribe and head over to Impactfashionnyc.com/blog/podcast. Be Impactful is presented by Impact Fashion, your destination for all things size inclusive modest fashion
The Journey of Pursuit - Stories and Strategies to Empower Creative Millennial Entrepreneurs
A conversation with Shannon Lohr: Founder & CEO of Factory45, she works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. If you're looking to start a sustainably made clothing brand, aren't sure what you're next move is, if you want to start something new, then this episode is for you! Patreon Sign up to be a part of my "Daily Quotes" Follow Kristin: Instagram || Website || Email || YouTube || Facebook Instagram: @drealopz / @thejourneyofpursuit Work With Me: hello@drealopez.com Show Notes / Take Aways: www.drealopez.com/journal/ep65 Website: www.drealopez.com Stay Updated
I'm so excited to share this Unstoppably Creative Conversation with the founder and CEO of Factory45, Shannon Lohr! Shannon works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. But this savvy creative entrepreneur has more to offer than just fashion advice. Her upbeat nature and her desire to help others succeed makes this conversation packed with advice for all creatives even if you don't have a fashion brand.Linked Mentioned in the EpisodeOne-Page Business Plan Template: https://factory45.lpages.co/business-plan-template-podcast/Start Your Sustainable Fashion Brand: The Podcast: https://podcasts.apple.com/us/podcast/start-your-sustainable-fashion-brand/id1599138361Book a free discovery call with Factory45: http://factory45.co/apply
After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand. In today's episode, Shannon covers how to go from idea to product in a way that ensures success. For show notes, head to www.brandwelldesigns.com/thepodcast/episode78.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link!
We all love a good deal, but at what cost... to our planet? Some estimates say 85% of all manufactured textiles--i.e. clothing--end up in landfills. Another study by the World Economic Forum says by 2050, there will be more plastics in the ocean than fish, including microfibers shed from manmade fabrics. Up to 20,000 liters of water can be used to make ONE shirt. This week, Shannon Lohr, founder of Factory 45, a company that helps launch sustainable fashion brands, is here to break down what the problem is, and how to buy toward a solution. We talk: + What does "sustainable" mean anyway? + Closed-loop clothing companies and how they help + Is clothing rental a more earth-friendly option? + The secrets to buying less but staying fashionable + Why greenwashing is a thing in fashion + The big big problem of big big clothing companies ...and more. Sustainable brands mentioned: Vetta Sotela Santos Swim Nisolo Cuyana Loti Check out Shannon and Factory 45 here, and follow her on IG here. Follow me on IG here, and check out the WGT Blog here. --- Support this podcast: https://anchor.fm/wegottatalkwithsonni/support
Host: Marrin Costello Guest: Shannon Lohr of Factory45 Originally aired on Dash Radio: 9/17/2022
The fashion industry feels split right now - it's either promoting Shein or woman-owned brands that are making a difference. We think that the more people that know about the issues in fashion, the more people will shop in accordance to their values. What like it's hard? Even Kourtney Kardashian is advocating for responsible materials. Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com. Check out www.factory45.co and makeclimatecool.com for more info. PRODUCTION TEAM: Music: Jake Huffman Artwork: Groove Street Editing: Ivy Moore --- Send in a voice message: https://anchor.fm/makeclimatecool/message
The topic of ethical fashion is in the media this week because the annual Ethical Fashion Guide has been released. But can fashion ever be ethical?My guest on this week's Sense-making in a Changing World podcast is Shannon Lohr – a leader in the ethical fashion world.Shannon's career is defined by her efforts to change the fashion industry, promoting a sustainable approach focused on local production, quality materials and timeless designs. She believes how we dress ourselves is connected to the health of the planet.“There is no such thing as perfectly sustainable fashion. Anytime you're making something new, it's going to have an impact,” Shannon says. “It doesn't matter if you make your clothing with organic cotton if landfill is still overflowing with clothing. The real problem is the culture and marketing system that the fast fashion industry uses which tells consumers: buy a dress, wear it that night, throw it to the back of your closet and never wear it again or put it in the trash. That's what creates an inherently unsustainable fashion industry.” Shannon is the founder and director of Factory45 – an online business school that helps sustainable fashion entrepreneurs consider fashion design and manufacturing in a closed loop way. That means considering the life cycle of a garment beyond its immediate use and what the customer will do with it when they're done wearing it.She's also a strong advocate for increasing supply chain transparency through sourcing, localisation and storytelling. She's been named a thought leader for the future of fashion and was nominated as a “Woman of Note” by the Wall Street Journal.This podcast is hosted by Permaculture Education Institute - teaching permaculture teachers globally. We host courses, and free film club and masterclass events. Watch Sense-Making in a Changing World on youtube We acknowledge the traditional custodians of the land on which we live work and play and pay or respects to elders past and present....
Today Ian welcomes Shannon Lohr on the Conscious Design Podcast. Shannon starts by introducing her company and what they do as a brand. Shannon then shares more about the process of becoming sustainable and the timespan in which it is possible. Ian and Shannon then talk about who exactly is the customer base of the company. Shannon then specifies what makes their production process sustainable. Shannon then talks more about disproving the myth that sustainable companies can't be profitable. Shannon then talks more about other brands that she has helped and about some of the ways they became more sustainable. In the guest outro Shannon shares some final thoughts and invites people to have a look at the marketplace. Parts: 0:00 – Guest Intro 3:56 – A Green Step 6:55 – Customer Base 9:09 – Production Process 13:01 – Profitability 16:23 – Subscribe! 16:49 – Other Brands 27:46 – Guest Outro About Shannon Lohr: Shannon works with entrepreneurs all over the globe to launch sustainable and ethical fashion brands the right way, from the start. Over the past 8+ years, she mentored hundreds of people who have an idea for a clothing brand but aren't sure where to start. Through Factory45, they work together to source fabric, set up manufacturing and raise money to launch your brand – in the most time efficient and cost-effective way possible. Know more about Shannon and Factory45 here: https://factory45.co/ ///////// Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us?
Building a sustainable and ethical fashion brand comes with challenges that need to be carefully considered from the start.Fortunately, there is help at hand. We got to hear from Shannon Lohr, Founder of Factory45, who after running a successful fashion brand, now supports other entrepreneurs to start up brands responsibly.Shannon provides an insight into the key stages, from conception to launch that Factory45 guides entrepreneurs through in building their fashion businesses.Learn more about Factory45 at https://factory45.co/The Factory45 PodcastWe'll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen.Connect with me on LinkedIn linkedin.com/in/sebastianvolney Follow us on Instagram www.instagram.com/jaymesbyrontalentWe'll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen. Connect with me on LinkedIn linkedin.com/in/sebastianvolneyFollow us on Instagram www.instagram.com/jaymesbyrontalentFollow us for jobs and news in sustainable fashion at https://www.linkedin.com/company/jaymesbyrontalent/
Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch brands that are sustainably and ethically-made. She has worked closely with startup apparel companies from all over the world to create environmentally-friendly products while empowering transparency in the supply chain. BOLD Brands host Jeff Mergy speaks with this Wall Street Journal “Woman of Note” to find out how apparel brands can increase supply chain transparency through sourcing, localization and storytelling, as well as what exactly the future of fashion entails.
Shannon Lohr is the founder and CEO of Factory 45, a business school that teaches entrepreneurs in the fashion industry how to launch clothing companies that manufacture clothing that is ethically and sustainably made. As a consultant, she has managed to surpass goal amounts on crowd funding projects and work closely with startup apparel companies globally to produce environmentally friendly materials and transparent supply chains. Additionally, she advocates for increased supply chain transparency through sourcing, localization, and storytelling. Tune in as Charity and Shannon discuss: Her revolutionary approach to entrepreneurship. What causes the lowering of the barriers to entry into an industry. The key element that resulted in a successful Kickstarter product launch. An effective method for connecting with your audience on social media platforms. How she strategically exited her business partnership and transitioned into a new business venture. How she successfully launched an online consulting, coaching, mentoring and e-learning business program for the fashion industry. Connect with Shannon: WEBSITE: http://www.shannonlohr.com/ FACTORY45 WEBSITE: https://factory45.co/ INSTAGRAM: https://www.instagram.com/factory45co/ Learn more about Charity and the Five Star Business Accelerator Program: Website: https://nowanswergroup.com/, https://www.charitybrown.biz/ YouTube: https://www.youtube.com/c/CharityBrownNOW Facebook: https://www.facebook.com/nowbusinessacademy/ Twitter: https://twitter.com/AnswerGroupPDX Instagram: https://www.instagram.com/charitybrownbiz LinkedIn: https://www.linkedin.com/in/charity-brown-3539533a/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What does it take to start a sustainable and ethical fashion brand nowadays? In this Expert Insight Interview, we welcome Shannon Lohr, a sustainable fashion advocate and the founder and CEO of Factory 45.
What does it take to start a sustainable and ethical fashion brand nowadays? In this Expert Insight Interview, we welcome Shannon Lohr, a sustainable fashion advocate and the founder and CEO of Factory 45.
Join us in this conversation about the ins and outs of sustainable fashion, how it has evolved over the last decade and where it might be headed. In this episode, Shannon Lohr, sustainable fashion expert and founder of Factory 45, discusses her own journey in apparel production and her subsequent launch of Factory 45 as an online business school for entrepreneurs launching ethical, sustainable fashion brands. Shannon teaches courses on the entire process of brand development, from fundraising and marketing to production and manufacturing. She seeks to educate and empower both consumers and business owners to make sustainable choices as they buy, sell, and manufacture, focusing on the major benefits of these choices rather than on fear or shame. Shannon believes that more conscious consumers lead to a brighter future. As customers gradually come to know their purchasing power and begin to think about the impact of their buying choices, the market evolves and shifts toward a more sustainable outcome. While it doesn't happen all at once, Shannon urges us to trust the process and keep making positive choices every day. Listen to the episode onhttps://podcasts.apple.com/us/podcast/the-good-dirt/id1492217846 ( Apple Podcasts),https://open.spotify.com/show/2lpelAmHPGbMVdOOpxhxTo ( Spotify),https://www.podchaser.com/podcasts/the-good-dirt-981565 ( Podchaser),https://podtail.com/en/podcast/the-good-dirt/ ( Podtail), or on your favorite podcast platform. Topics Covered: Sustainable Fashion Ethical Fashion Supply Chain Textile Manufacturing https://www.fashionrevolution.org/rana-plaza/ (Rana Plaza Collapse) https://www.fashionrevolution.org/ (Fashion Revolution Week) Resources Mentioned: Factory 45 https://factory45.co/ (https://factory45.co/) The Crowdfunding Factoryhttps://crowdfundingfactory.co/ ( https://crowdfundingfactory.co/) Guest Info Connect with Shannon Lohr http://www.shannonlohr.com/ ( http://www.shannonlohr.com/) Instagram: https://www.instagram.com/factory45co/ (@factory45co) Follow Us: https://lady-farmer.com/blogs/the-good-dirt-podcast (Our Website) @weareladyfarmer on https://www.instagram.com/thegooddirtph/ (Instagram) Original music by John Kingsley @jkingsley1026 Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well being.
Join us in this conversation about the ins and outs of sustainable fashion, how it has evolved over the last decade and where it might be headed. In this episode, Shannon Lohr, sustainable fashion expert and founder of Factory 45, discusses her own journey in apparel production and her subsequent launch of Factory 45 as an online business school for entrepreneurs launching ethical, sustainable fashion brands. Shannon teaches courses on the entire process of brand development, from fundraising and marketing to production and manufacturing. She seeks to educate and empower both consumers and business owners to make sustainable choices as they buy, sell, and manufacture, focusing on the major benefits of these choices rather than on fear or shame. Shannon believes that more conscious consumers lead to a brighter future. As customers gradually come to know their purchasing power and begin to think about the impact of their buying choices, the market evolves and shifts toward a more sustainable outcome. While it doesn't happen all at once, Shannon urges us to trust the process and keep making positive choices every day. Listen to the episode on Apple Podcasts, Spotify, Podchaser, Podtail, or on your favorite podcast platform. Topics Covered: Sustainable Fashion Ethical Fashion Supply Chain Textile Manufacturing Rana Plaza Collapse Fashion Revolution Week Resources Mentioned: Factory 45 https://factory45.co/ The Crowdfunding Factory https://crowdfundingfactory.co/ Guest Info Connect with Shannon Lohr http://www.shannonlohr.com/ Instagram: @factory45co Follow Us: Our Website @weareladyfarmer on Instagram Original music by John Kingsley @jkingsley1026 Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well being.
Shannon Lohr (factory45co) was determined to not have a “real” job. After traveling for several years after College, she connected with another entrepreneur and together they launched a sustainable fashion brand, {r}evolution apparel. Their company soon became the highest funded fashion project in all of Kickstarter history. Shannon knew that was only the beginning, and she became passionate about helping other fashionpreneurs scale their brands. In 2014, she launched her next company, Factory45, which has since supported over 500 companies across the globe in taking their business from ideas to launch. Her work has since been featured in Forbes, CNBC, Women's Wear Daily and Fashonista. Join us this week on the Female Founder Friday Podcast to hear Shannon's advice for female entrepreneurs who are just starting out. Shannon shares some amazing tips on building confidence, leading teams and realizing your own value.
Shannon Lohr (factory45co) was determined to not have a “real” job. After traveling for several years after College, she connected with another entrepreneur and together they launched a sustainable fashion brand, {r}evolution apparel. Their company soon became the highest funded fashion project in all of Kickstarter history. Shannon knew that was only the beginning, and she became passionate about helping other fashionpreneurs scale their brands. In 2014, she launched her next company, Factory45, which has since supported over 500 companies across the globe in taking their business from ideas to launch. Her work has since been featured in Forbes, CNBC, Women's Wear Daily and Fashonista. Join us this week on the Female Founder Friday Podcast to hear Shannon's advice for female entrepreneurs who are just starting out. Shannon shares some amazing tips on building confidence, leading teams and realizing your own value.
Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena – 8 seasons of best practices and advice for entrepreneurs and small business owners. Have you embraced the concept of crowdfunding or preselling products and services? Guest, Shannon Lohr, Founder, and CEO of Factory45, shares how building a clientele wanting your product before it's available at market is a great way to mitigate startup costs that can drain your business bank account. Let's talk about how you can create a plan of attack for launching a successful pre-sales campaign during today's 15{ish} Minute Coffee Chat. Connect + Laugh + Inspire Watch Our Live Episode here on YouTube: https://youtu.be/JG1m6jH0ffo _____ FIND SHANNON: https://www.facebook.com/groups/factory45workshop http://www.instagram.com/factory45co https://www.youtube.com/c/Factory45/ ______ Grab Our Free Resource Right Here You So Fly Affirmation Guide & Spotify Playlist: https://annaandselena.com/our-resources/ ______ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- Support this podcast: https://anchor.fm/15ishminutecoffeechat/support
MEET SHANNON LOHR:As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com, and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization, and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. CONTACT: https://factory45.co/ (https://factory45.co/) https://www.instagram.com/factory45co/ (https://www.instagram.com/factory45co/) https://www.youtube.com/channel/UC9v4Eu9MGvxouz12YFkQQFg (https://www.youtube.com/channel/UC9v4Eu9MGvxouz12YFkQQFg) SUPPORT THE SHOW BECAUSE I LOVE PUPPIES! https://taliadinapoli.com/a/rewards/r/m8q3ZlTx (Talia di Napoli – PIZZA) Click on the title for $6.00 off your order of AMAZING pizza shipped fresh from Napoli ARE YOU INTERESTED IN BITCOIN OR CRYPTOCURRENCY? BUY MY BOOK BECAUSE IT'S AMAZING!!! I'll EVEN SIGN IT FOR YOU : )https://amzn.to/3afTmOu (BE LEFT BEHIND: Discover Bitcoin and Cryptocurrency Before Your Grandma Beats You to It) http://www.advanceyourart.com/captivate-podcast/eduardo-placer/yuricataldo.com (yuricataldo.com) CREDITS: Our theme music is written and mixed by Chicago-based composer, engineer, and multi-instrumentalist Ryan Black of the Black's Backbone collaborative. And produced by REB Records. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
Shannon Lohr, Founder, and CEO of Factory45 helps her clients navigate the complexities involved in getting a sustainable clothing brand off the ground. What does this have to do with nonprofits? Well, her pragmatic advice applies to nonprofits too - everything from keeping your mindset right to how to prioritize the right brand and launch activities. We get into the nitty-gritty about things like content polishing, logo massaging, and font swapping that often keep us stuck from being more visible when we need to be focused on getting in front of our audience. Shannon and I share thoughts on the importance of knowing your own value and how to build confidence so you show up with that value in mind to all of your engagements. Enjoy this lively conversation with a woman who has carved out a unique coaching niche and is here with concrete marketing, sales, and other elements to consider as you look at ways to partner with, support, or start up a brand.
In 2010, Shannon Lohr co-founded {r}evolution apparel, with the mission to inspire the fashion industry towards an increase in sustainability. After realizing all the bad things in the industry, she realized that that was a lack of education of business practices. To transform the fashion industry, she established Factory45. Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Due to her advocacy and push for sustainability, Shannon has been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. Join us in the Business Spotlight March 29th at 1pmET/10amPT and then in podcast syndication. Connect with Shannon at Factory45.co and at Factory45co on Facebook, Instagram and YouTube. Thanks to our sponsors at StadiumBags.com. We continue to shine the light on No Such Thing as a Bully and thank Smith Sisters and the Sunday Drivers for our theme song, She is You. Connect with Word of Mom on Facebook, Instagram and Twitter and email us at info.wordofmomradio@gmail.com for more info. Word of Mom Radio - sharing the wisdom of women, in business and in life.
What is Public Relations and do small businesses need it? In today's episode, Lee Caraher will share why public relations isn't just something big businesses need to invest in and how vital it is for small businesses too.Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems and she has a reputation for building cohesive, high-producing teams who have fun together at the same time. Lee has authored two top-selling books about positive and profitable work culture.So if you want to know how to use public relations for your benefit as a small business, tune into today's episode.BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:● What are public relations and do small businesses really need it?How to make PR a priority in your business even if you're on a budget.● Is there such a thing as bad publicity, and how do you overcome it. If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success. And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here! To get your hands on how to write content that connects, and attracts the most aligned clients, grab it here!!https://www.creativelyowned.com/contentthatconvertsTo connect with Lee:Website: leecaraher.comFacebook: https://www.facebook.com/LeeCaraher1Twitter: @leecaraherInstagram: @leecaraher
Are you sitting on an idea to launch a product-based business but aren't sure where to start? Tune into today's episode where Shannon Lohr shares how to go from idea stage to selling your products online.Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal, and Forbes.com.So if you're wanting to go from the idea stage to launching your product, tune into today's episode. BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:● Why does sustainable fashion matter—and why has “fast fashion” taken over the industry.How can fashion startups (or product-based businesses) raise money without investors.● What is the most important step one must take before launching a product-based business (& fashion brand). If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success. And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here!To get your hands on how to write content that connects, and attracts the most aligned clients, grab it here!!https://www.creativelyowned.com/contentthatconvertsTo connect with Shannon:WebsiteBlogEmail: shannon@factory45.coFacebook:/factory45coInstagram: @factory45coYouTube: /c/Factory45
Ever wonder how you're going to create, launch, and scale your fashion brand? The incredible Shannon Lohr can show you the way.Shannon is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com.In this episode of Startup Renegades, Shannon shares her journey into fashion and the key takeaways she had from building a community and launching a Kickstarter campaign that raised 3 times the initial goal. Shannon's #1 tip for entrepreneurs? Build an audience before you have anything to sell.Check out this episode to hear more about:How her love of travel and desire “not to get a real job” put her on the path to entrepreneurshipThe importance of be willing to have real conversations and elicit real feedback from customers All about her new business, Factory45 and why it's the go-to program for aspiring fashion entrepreneursUnderstanding the CEO mindset as an evolution of a person, not a title Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
Do you want to know what it takes to launch a conscious fashion brand and how to do it in a more sustainable and affordable way? Whether you're a fashion designer who wants to launch a label, an aspiring sustainable fashion entrepreneur, or just someone curious about this whole process (like me!) you will get a lot out of this episode. In this episode, I interviewed Shannon Lohr, the founder of Factory45, an online sustainable fashion startup school that has been trusted by over 500 Fashion entrepreneurs since 2014. Shannon has worked with aspiring designers from all over the globe to launch and grow their brands in a way that is better for people and the planet. You are going to hear Shannon talk about:+ How Factory45 helps fashion entrepreneurs get started from scratch without VC funding or thousands of dollars to invest+ How to create an eco-friendly product that considers the context of functionality and durability+ The unique challenges that small, slow fashion businesses face+ What pre-selling and on-demand manufacturing are and why she recommends these models as more environmentally and financially sustainable approaches+ How entrepreneurs can build an authentic audience before they've even produced their product, and more. If you have an entrepreneurial friend or a designer friend looking to start a label, perhaps you can share this episode with them in case they would find it useful! FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/how-to-start-sustainable-fashion-brand/ LINKS MENTIONED:Vesta by Kendall WilsonFactory45 Application CONNECT WITH SHANNON & FACTORY45: WebsiteInstagram - @factory45coYoutube CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestConscious Edit NewsletterYouTube
Shannon Lohr is the founder & CEO of Factory45. In 2010, Shannon co-founded {r}evolution apparel, with the mission to inspire the fashion industry towards an increase in sustainability. That was when she realized all the bad things in the industry and the lack of education of business practices. So Shannon established Factory45 to transform the fashion industry. Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Because of her advocacy for sustainability, Shannon has been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal.
Shannon Lohr, founder of Factory45 sits down with Earth911's Mitch Ratcliffe to talk transparency in fashion labeling. Fashion is one of the most environmentally harmful industries on the planet because it has focused on delivering “fast,” short-lived products made to be worn a few times and discarded. Factory45 has worked with more that 500 sustainable fashion entrepreneurs to develop a responsible industry in textiles and clothing. Her blog, podcast and free or fee-based tools for fashion startups are a great resource to understand the environmental impact of traditional fashion and the potential for a low- or no-carbon future for fashion. Shannon discusses a broad range of topics from the the microplastics shed by recycled rayon and other plastic-based textiles to the challenges of growing an environmentally responsible fashion business and useful labels to look for when shopping. She also shares several novel materials that have caught her attention, including Qmilch, a textile made from spoiled milk, and S.Cafe. Learn more about Shannon and Factory45 at https://factory45.co/.
How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we're going to explore in the newest podcast to hit the fashion scene.I'm Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker's Row, this podcast will explore the strategy, marketing principles and roadmap that I've used to help launch sustainable & ethical fashion brands since 2014.Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
Are your clothes made where you live? Where does the cloth come from? Shannon and I dive into some of the sustainability questions that you should ask when starting a clothing business. As the founder and CEO of Factory45, Shannon has worked with Idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made across the globe. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com, and Yahoo! News. To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have launched some of the most transparent supply chains in the fashion industry. https://factory45.co/ Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300% and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization, and storytelling. She's been named a thought leader for the future of fashion by Ecouterre and Triple Pundit, and she frequently writes about conscious consumerism and the intersection of fashion and environmentalism.
Be educated, energised and inspired by Factory 45 Founder & CEO Shannon Lohr journey in helping fashion entrepreneurs start their own fashion labels. This conversation explores the impact retail has on the planet, how she came up with Factory 45 and the great work they are doing today. If you are into sustainability, fashion and leadership, this episode is a must-listen.for more in Factory 45 https://factory45.co/blogFor more on me https://lukemclean.net/
I'm so excited to have Shannon Lohr, Founder of Factory 45, on the show today. Factory 45 is a business program for fashion entrepreneurs that is part accelerator and part mastermind for those who want to start sustainable and ethical fashion businesses. I love that she created this program after she started her own fashion brand and realizing how difficult it is to do it- especially in a way that doesn't harm people and planet. Listen in to hear how she created her own sustainable and ethical fashion brand and how she is now helping other fashion entrepreneurs create theirs! In this episode, you will hear: -How she started her own fashion brand and decided to create a program to help others -Her shift from bargain fashion hunter to fashion sustainability -What Factory 45 is and how it helps entrepreneurs from the idea stage -Some of the most important things to do before actually launching a fashion business -What she wish she had known before starting and her advice for entrepreneurs Thanks so much for listening! Connect with Shannon and learn more about Factory 45: Website- https://factory45.co Instagram - https://www.instagram.com/factory45co Podcast: http://cleanlivingpodcast.com Shannon is hosting a FREE 4 day workshop on May 3rd and applications to Factory 45 are open from May 6th-20th. The program officially kicks off on June 1st. Check out her website to find out more info! This episode is brought to you by Love Me Free, a monthly subscription box delivering practical self-care to the every day mom. Special Mother's Day boxes are available now! Visit https://lovemefreemovement.com/ to order a one-time box or sign up for a monthly subscription. And get 15% off your first month by using the code "QUOTABLE." If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.
Happy Earth Day!!! Shannon Lohr is the founder of Factory45, an online accelerator program that takes sustainable fashion brands from idea to launch. She's also the host of The Clean Living Podcast, a show that helps busy women live more sustainably in the areas of home, food and beauty. In today's episode we dive into all things clean living -- what chemicals to avoid, what everyday household, food and beauty products to swap out and how we can be more sustainable in fashion (especially with our children's clothing). Her tips are easy to digest and implement! Resources mentioned: Clean Living Podcast: Organic Food (Dirty Dozen / Clean 15) Skin Deep - EWG Healthy Living App Think Dirty Clean Living Podcast: Cleaning Supplies Branch Basics Poshmark Kidizen Follow Shannon at Website: cleanlivingpodcast.com or factory45.co Instagram: @factory45co ----- Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall & @StephanieUchima
Starting Sustainability: Sustainable Living: eco-friendly: environment: green: recycle: zero-waste
www.startingsustainability.com Shannon Lohr was a journalism major and created a sustainable fashion line. Wait! What? Yes that is right. Listen to Shannon as she shares her story, helps you navigate around fast fashion, determines the best way to get new clothes with minimal environmental impact, and gives tips to create a capsule wardrobe! Show notes available at www.startingsustainability.com/episode67 For more information or to sign up for her program go to: Factory45.co
Hippie Haven Podcast: How To Live An Ethical + Eco-Friendly Lifestyle
Every Wednesday on the Hippie Haven podcast, learn how to live harmoniously with yourself, others & the planet. We talk about all things hippie, including eating vegan, reducing your trash, starting an ethical business, eco-activism, gardening, beekeeping, tiny house living, and so much more.My guest today is Shannon Lohr. She is the founder & CEO of Factory45 and co-founder of {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times and Forbes.com. She has worked with over 200 entrepreneurs from all over the world to create ethically-made products with a focus on environmentally-friendly materials - many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Today we're talking about how to start a sustainable clothing brand, increasing supply chain, transparency, crowdfunding a new business, and more.Factory45's websiteShannon's InstagramListen to Shannon's Podcast: The Clean Living PodcastMarket 45Vetta's WebsiteShop SotelaPoshmark + thredUP + Buffalo Exchange websitesThis episode is made possible by the Futon Shop. Visit hippiehavenpodcast.com/thefutonshop for natural and organic mattresses and pillows. The Hippie Haven Podcast is hosted by Callee - a zero waste activist & business owner. Formerly a translator for the US Navy, Callee was honorably discharged as a conscientious objector in 2017 following an episode of severe depression & alcoholism fueled by not living in alignment with her core values. That same year, at age 23, she started Bestowed Essentials, a handmade line of eco-friendly beauty & home products that are now stocked in over 100 stores around the US & Canada. Callee began hosting this free podcast in August 2018, as well as speaking at events and teaching educational workshops across the country, as part of her life mission to arm you with the knowledge & tools you need to spark positive change in your community. In December 2019, she opened The Hippie Haven in Rapid City, South Dakota - a zero waste retail store & community space with a little free library - the first of its kind in the state. Follow along on Instagram - @hippie.ceo & @hippiehavenshop & @bestowedessentialsShop zero waste home goods at www.hippiehavenshop.comRead this episode's transcript at www.hippiehavenpodcast.com/107
At The Vendeur we work with a lot of small sustainable brands and we truly believe that they are the future for a more sustainable world. However, it’s not easy owning a brand. And this year, a pandemic and world wide lock down made it even harder! So I thought it was appropriate to speak to someone who knows about building and sustaining brands. She's done it herself and now she helps other people to realise their dreams. Sustainable Fashion AcceleratorShannon Lohr is the Founder of {r}evolution Apparel and her experience inspired her to go on to start Factory 45, an online accelerator programme for sustainable and ethical brands. We talk about a few of their success stories like capsule brand Vetta and size inclusive label Poppy Row. This episode isn’t just for brands or aspiring entrepreneurs, it’s also a handy inside look for consumers as to what a sustainable brand goes through to bring you a product and why they make the decisions they do. The Importance of Transparent FashionShannon believes that there is no such thing as perfectly sustainable. She’s a big fan of ‘progress over perfection’. Which is why it’s so important to have honest and open communication when marketing your brand. If your products aren’t as sustainable as you would like, tell your customer. Explain to them how you are working to make your product better and include them in the development. While I have Shannon, I ask her the ugly question. Why are you helping brands create more stuff? And so far she's the first person to give me a credible answer.Thank you to our fabulous guest, Shannon Lohr of Factory 45Mentioned In The EpisodeAlumni stories on Factory 45Market 45Fashion Revolutions 2020 Fashion Transparency IndexEarth Overshoot DayOrganic Cotton - Organic September With Soil AssociationThe SociétéGroupMore Information About The Société Please Support The Vendeur & Join Our CommunityInstagramFacebookPinterestSeries Credits Host Lucy KebbellTheme created by Joe Murgatroyd
Hey you wild women! As the founder and CEO of FACTORY45, Shannon Lohr works with idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made. She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, Shannon has worked with over 250 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion by Triple Pundit, and she writes to thousands of subscribers weekly about conscious consumerism and the intersection of fashion and environmentalism. In this episode you will learn about: Why sustainable fashion is so important today The role fashion plays in climate change What constitutes ‘sustainable fashion' How ‘fast fashion' is contributing negatively to our environment The role Gen Z plays in supporting sustainable fashion practices Common myths about starting a fashion brand (hint: you can launch a fashion brand without a ton of money) The first steps to starting a sustainable fashion brand Who is Factory 45's ideal customer? The #1 mistake new fashion brands make when launching The importance of the validation process and building your audience How to build an audience before launch Relationship building and the time investment required Why you must focus on building an email list The importance of providing value prior to ‘the ask' The role Instagram plays for fashion brands How to decide the volume of content you should be creating Your content mix and the type of content that resonates with audiences How to balance creative time with administrative tasks The best technique to spark creativity What it means to be a wild woman:The ability to be unapologetically free to be yourself. Who I am is going to resonate with some people and not with others. And that's ok. Resources: Facebook: https://www.facebook.com/factory45co Instagram: https://www.instagram.com/factory45co/ The Factory45 accelerator program: http://factory45.co Other digital products: http://factory45.co/shop Free resources: http://factory45.co/blog Podcast: http://cleanlivingpodcast.com ------------------------------------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."
Women Really Mean Business: Connecting Professional Women Worldwide
Shannon Lohr has worked with over 200 entrepreneurs in the sustainable fashion space & believes perfection is the enemy of progress - just start, even if it's imperfect. Plus, you'll learn about crowdfunding and more in this talk!
Hi, welcome to episode #25! Today we are going to talk about how to launch ethically made fashion brands! Shannon Lohr's Website | Instagram Facebook Group | Website | info@GitanaStyling.com
I'm Shannon Lohr and I've been an entrepreneur in the sustainable fashion industry since 2010. What started as an interest in eco-friendly fashion has evolved over the years into somewhat of an obsession… with eco-living.When I became a mom in 2018 that obsession reached a whole new level, then a pandemic hit in 2020 and I realized it was time to share the research I've been doing over the past decade.And so, The Clean Living Podcast was born. This is a show that helps busy women live more sustainably in the areas of food, home and beauty. Click the subscribe button and we'll let you know as soon as we launch on October 21st. I'm so glad you're here.
In this episode, I’m talking with Shannon Lohr of Factory45 about how she started a face mask production to help meet hospital needs. You will learn how to stay positive during these times, and what are the questions you should be asking yourself as you move forward to launching your sustainable fashion idea. To check out the show notes and more information discussed on this episode, visit www.fashionbizmentor.com/fashionpodcast31
If you've ever dreamed of starting a conscious, ethical, or otherwise sustainable apparel, accessory, or fashion-related company, this episode is for you! Emily is joined by Shannon Lohr, the founder of Factory45, who has worked with over 200 entrepreneurs in the sustainable fashion space, and who co-founded {r}evolution apparel in 2010, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. The two discuss the need for apparel companies and emerging fashion brands to think ethically + sustainably, the benefits of localizing your supply chain as a startup founder, the perils of fast fashion on everything from our environment to our buying behaviors, and how to get started if you feel called to bring your product idea to market.
Brian sits down with founder of Factory 45, Shannon Lohr and discusses why she decided to LEAVE the success she gained with her Co-Founder to basically start over and REWIRE. What Shannon decided to do was give back to the industry that had given her so much. She created an on-line fashion meets tech accelerator for sustainable brands. Action Steps to REWIRE: 1. To walk away, you have to properly value your business! 2. Take some serious time to figure out what really matters to you, passion wise! 3. Figure out how to monetize your passion! (By adding technical accelerators) Check out www.Factory45.co (Be sure to visit Shannon's new venture MARKET45) Episode Powered by: -The Custom Shoppe: Does your brand need unique, high quality lifestyle apparel with your logo or slogan? -The Freelance Program: Book your next fashion professional today. Phoenix Fashion Week: The leading fashion industry event in the Southwest. Fashion. Education. Community. Follow and like our IG @FashionRewired & @PHXFashionWeek
In today's episode, Irina sits with Shannon Lohr, founder of Factory45, an online accelerator program that takes sustainable fashion companies from idea to launch. Factory45 is a 6 month, online, accelerator program that runs once a year from June-November, and is targeted towards people who have an idea to launch a clothing or accessories brand and want to do so in a sustainable and ethical way. The program starts with how to source fabric and covers topics like building an audience, setting up manufacturing, creating an e-commerce presence. The program ends with strategies to raise money to help fund the first production run so you're not risking your own savings. Although this is online, there is a structure to the program and new content is released each week so that it's not overwhelming upfront. Shannon hosts daily office hours for one on one and more personalized support. There is a community forum to help you connect with your peers going through the program. This year they are launching an alumni mentor program so you're matched up with someone who has graduated from the program and is already running their own sustainable fashion brand. Shannon had launched her own sustainable fashion brand in 2010 with a partner. Neither had fashion backgrounds but they knew they wanted to start a business. They launched 1 garment for women that can be worn 30 different ways for minimalists and travelers. It took them a year and a half to launch and when they did, they were the highest-funded fashion project in Kickstarter history at the time. It was a great learning experience on how to go from idea to a fully created product. They ran the business for a little over 2 years and decided they wanted to try other things. Shannon believed it should be easier for new designers to manufacture in the USA. Through this experience, Factory45 was born. Shannon advises that one of the biggest challenges with brands starting out is making sure that they build their audience early on. Startups can get bogged down in product development, website and branding. But if you don't have an audience to launch to, none of that matters. So when you are ready to launch and presell your product, you'll have immediate potential buyers. Shannon's advice to new brands is making sure you're offering something that people want. Make sure you are talking to your customers very early on to really understand their needs. Do not rush your product development either. You need to make sure that you've put your samples through the rigorous process of making sure they're ready for the public and you've working out a production plan and schedule to ensure that nothing breaks down when you're live and selling. Be prepared for rounds of edits. The first sample is never perfect. Take the time to develop a relationship with your factory, production partner, or pattern maker so that you're educated along the whole process. It is not your production partner's job to educate you, so you need to know what questions to ask and the things to expect in order to make you an ideal client. Factory45 is opening up applications and enrollment for their 6th year on May 6th. Make sure to check it out at www.factory45.co If you're looking for solutions in your supply chain, whether it be developing and producing new products or implementing technology into your process for greater visibility and smarter decision-making, you can find out more information below: https://www.suuchi.com Email us at hello@suuchi.com Stay safe out there and thanks again for tuning in!
As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made. She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.Here are the minute markers for the highlights of this episode:00:01:26 How Shannon Got Started And What She Learned Along The Way00:04:32 Lessons Learned From Revolution00:05:13 The Single Most Important Trait: Taking Action00:10:17 Social Media And Using Your Voice00:14:20 Strategies For Showcasing Your Brand00:15:50 Launch Your Own Company: Factory 4500:18:35 Can You Launch With One Product?00:19:50 Sustainable and Ethical Fashion00:23:04 Shannon's Bright Light WisdomConnect with Shannon here.
In this episode, Kc talks with Shannon Lohr.As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made. She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.Here are the minute markers for the highlights of this episode:00:01:26 How Shannon Got Started And What She Learned Along The Way00:04:32 Lessons Learned From Revolution00:05:13 The Single Most Important Trait: Taking Action00:10:17 Social Media And Using Your Voice00:14:20 Strategies For Showcasing Your Brand00:15:50 Launch Your Own Company: Factory 4500:18:35 Can You Launch With One Product?00:19:50 Sustainable and Ethical Fashion00:23:04 Shannon's Bright Light WisdomConnect with Shannon here.
In episode 172, Kestrel welcomes Jen Long, the CEO and Creative Director of Noble Carriage, to the show. A thoughtfully curated store, Noble Carriage offers a collection of organic & sustainably made baby goods. “I think as a new mom, you’re told that you need to buy all of these things — that you need all of these things to make raising your child easier or just to survive, and I don’t believe that. I think you need fewer, better things.” -Jen Long, CEO of Noble Carriage On this week’s show, Jen shares more on what led her to starting her own curated shop for little ones. She also talks about how she thinks sustainability as a lifestyle can really start with moms, as they are already tuned into starting fresh and doing whatever they can to provide a safe, healthy environment for their babies. The below thoughts, ideas + organizations were brought up in this chat: Watch more on Noble Carriage’s story > “You need to lead with good design — good design I think can change the world. I felt like that was what was missing, and I felt like I could bring that to this world.” Factory45, Jen worked with Shannon Lohr of Factory45 in the early development stages of her business Noble Journal, where Jen features Noble Babe Rituals and more
Today's conversation is with Shannon Lohr. Shannon founded a conscious fashion company, acknowledged it was a great first adventure, and then walked away. Shortly thereafter she launched Factory45 - an online accelerator program that takes sustainable apparel companies from idea to launch. Shannon offers sage advice on successfully navigating the social impact trenches, raising money, establishing ethical supply chains, and the importance of following your heart.
On this episode of Becoming Fearless, meet Shannon Lohr, the founder of Factory 45, an online accelerator program that takes sustainable apparel companies from idea to launch. Shannon started building her own sustainable fashion company in 2010, and quickly realized that a lot of hard work goes into sustainable fashion. To make things easier for other entrepreneurs, Shannon developed Fashion 45’s six-month program. Join Shannon and Annie as they talk transforming lives, learning what works, being reliable, and creating what you want to create. Check out our new shop, launching Black Friday! https://shop.stylecollective.us
Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
This week, we're bringing a listener favorite back to the show for a rare second episode on the Spirit of 608 podcast. We first heard this FEST founder's story in podcast episode 53, but a lot's happened since then. Not only has she continued to grow her business by leaps and bounds, she's expanding into new territory as she explores new ways to serve and support the sustainable apparel brands that graduate from her online accelerator program. Less than a week ago, she debuted a new marketplace that's already catching buzz, and she's back to tell us all about it - and the surprising things that happen when you keep pushing forward slowly, strategically and with intention. Meet this week's guest, Shannon Lohr, Founder of Factory45. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. What you'll learn As the sustainable and ethical fashion space grows, one has to wonder what the terms “sustainable” and “ethical” really even mean. Is truly sustainable possible? What does ethical mean exactly, and are we even using it in the right way? Shannon is back on the Spirit of 608 to share with us her thoughts on the matter, this time she’s armed with a couple more years of experience and a more holistic point of view of the ethical and sustainable fashion industry. How you'll be inspired So often we think about business growth bringing more complications and headaches. Bigger business, bigger problems, right? But Shannon has a different story: as her business grew, things actually got easier. Like a lot easier. Hear how she did it on this week's show. What you'll tell your friends Did you know that there's a new online shop for sustainable and ethical, made-in-the-USA brands? You'll find an excellent, curated selection of labels -- and each company actually came through the Factory45 program, so you know they've been trained to produce apparel as responsibly as possible. Resource of the week Asana: As we find out in this episode, Shannon is a master of planning. She credits part of that to Asana for her daily, weekly, monthly and yearly to-do lists. Connect with Shannon Lohr Website: factory45.co Facebook: https://www.facebook.com/factory45co Instagram: @factory45co Mentioned in this episode: Hear Shannon's backstory in Spirit of 608 podcast EP 53 Kickstarter Shop Market45 Google Analytics WordPress Asana Startup Fashion Jess Lively MeetEdgar Google Drive T-shirt motto: Go vote women. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
In episode 138, Kestrel welcomes Shannon Lohr, the founder of Factory45, to the show. An online accelerator program, Factory45 takes sustainable fashion companies from idea to launch. Shannon’s newest project, Market45, is an ethical fashion marketplace, and it just made its debut in the e-commerce space. “Now we are living in a world where you know, the average consumer, they’ve at least heard sustainable fashion before - they’ve heard those words. And that’s really cool. It’s really great to see the growth and the recognition of what’s happening in the space, and remembering that there’s no such thing as perfectly sustainable - if you’re making something new, everything has an impact, but knowing that we’re getting better, the conversation is at least moving along, and we have these independent fashion brands that are trying to provide better options for consumers.” - Shannon Lohr, Founder of Factory45 + Market45 In this episode, Shannon gives us an update on where things are at with Factory45, and how much they’ve grown over the last 2 1/2 years. Also, we dive into her new project, Market45, to learn more about her approach to this discovery platform for ethical fashion. Shannon shares how in June 2018, she and her web designer decided that they would have to scrap the Market45 project, because they couldn’t figure out a way to make it work with the backend. Then, after taking a step back, she gained perspective and came back to the drawing board with new ideas to put Market45 into action. Shannon has a unique way of discussing sustainable fashion - she emphasizes how no product can ever be 100% sustainable because it’s going to have an impact, but that we should be celebrating progress over perfection along the journey. The below thoughts, ideas + organizations were brought up in this chat: 4 pillars of Market45: sustainable fabric, ethically manufactured, recycled materials, and made in the USA or made in Canada // all Market45 brands fall under at least 3 of those 4 pillars Emily Belyea Creative, web designer Shannon consistently works with Market45 is meant to be a discovery platform that sends shoppers through directly to the partner brands’ websites - but you’ll get 10% off your purchases if you go through Market45 DOWNLOAD + SUBSCRIBE Thanks for listening to Conscious Chatter! Subscribe, download, and leave a review for Conscious Chatter on iTunes if you get a chance. I big time appreciate your support!
Today's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan. My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This interview is PACKED with actionable edvice. Thanks, Shannon! >>>SHOW NOTES AND LINKS: http://fashionbrainacademy.com/shannon/ What we cover in this episode: What to do in the first 7 seconds of your crowdfunding video How to tell your story to get people to back you The power of guest posting and what it did for Shannon's Kickstarter campaign The 3V's of a successful crowdfunding campaign Slick video or old school? Flat lay images and look book photos Crowdfunding rewards for backers Pricepoints that work best for a successful (funded) Kickstarter How often to email people about your crowdfunding campaign
After launching her own sustainable fashion brand (with the highest grossing Kickstarter in fashion, at the time of launch) Shannon Lohr decided to create a program to help other fashion brands get from idea to launch. Factory45 helps entrepreneurs source fabric, find a manufacturer and raise money to fund production.