Marketing x Analytics

Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you're a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer campaign effectiveness, and the significance of balancing direct advertising with brand-building activities. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives either host their own podcasts or guest on others, focusing on where their target audience is most likely to be. Heidi emphasizes the importance of networking, offering calls to action during guest appearances, and strategic guest selection for effective lead generation. The conversation also covers the benefits of attending networking events and speaking engagements for brand building, as well as the role of social media in a comprehensive marketing strategy. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in driving conversions, and the balance between broad targeting and personalized experiences. Additionally, Ali touches on using dynamic landing pages, the impacts of device mix on conversions, and the evolving role of ad automation in marketing. The episode also covers performance testing, the significance of setting clear KPIs, and leveraging data storytelling to inform marketing strategies. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discusses the future of mobile interfaces, the metrics that matter most in evaluating engagement, and the evolving roles of marketing and communications. Doug emphasizes the importance of brand storytelling, the hero's journey framework, and adapting to AI and bot-generated content. He also highlights the impact of communication strategies on brand health and navigating the challenges posed by rapid technological advancements. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedIn, where he has posted daily for 700 days. Key topics include the importance of consistency, balancing multiple projects, and overcoming age-related skepticism. Maxim also shares his future vision for his agency and offers advice on personal branding and content management. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube!  In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution from strong go-to-market teams to focusing deeply on customer needs for a complete end-to-end experience. Chad also highlights the significance of listening to market signals and customer feedback to identify new verticals and improve existing products. The conversation covers key metrics for marketing efficiency, the shifting focus towards brand and awareness in recent years, and the nuanced roles of AI in marketing and sales. Chad shares his insights on effective content creation, the changing landscape of B2B and B2C marketing, and the potential for AI to improve productivity. He concludes by discussing the types of companies and technologies likely to succeed in the near future, emphasizing the enduring importance of human connections in business. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube!  In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlighting how B2B companies often lag behind B2C in leveraging technology and data. He points out the increasing importance of AI and automation in modernizing data infrastructure and reducing the need for large sales teams. The conversation touches on key hiring traits for sales roles, the use of AI agents in sales, and the critical role of intent data and personalized outreach in effective sales strategies. Labbé also provides insights into hiring pitfalls, the benefits of PLG (Product-Led Growth) motions, and the impact of building strong community engagement and brand presence. He concludes by discussing the importance of efficient investment strategies and the future landscape of AI in sales. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of customer relationships with generative AI. The conversation covers various aspects of how AI is transforming marketing and sales, the potential for AI-driven personal agents, the importance of branding, and the interplay between art and science in marketing. Jim also shares insights into the challenges and future improvements in AI, including its ability to handle hallucinations, enhance customer service, and transform website interactions. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative content in an AI-dominated world and highlights best practices for successful podcast guesting. The conversation further delves into the significance of analytics, effective content strategies, and the value of measuring the impact of podcast appearances on business outcomes. Additionally, Schwab shares future trends in podcast marketing and analytics, emphasizing the need for focusing on results over activity. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emojis in increasing tips and explores the dark yet fascinating concept of schadenfreude, showcasing its potential to boost nonprofit donations. Laura's groundbreaking experiments further examine the influence of scent on consumption and the subtle art of menu design in driving consumer behavior. This episode is a deep dive into the hidden mechanics behind everyday decisions, from the foods we crave to the tips we give. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand development for tech founders and nonprofit leaders. Christian discusses the essence of authentic personal branding, overcoming psychological barriers, and packaging your unique value. He highlights the importance of authenticity and societal needs in brand building, offers strategies for navigating setbacks, and underscores the value of coaching. The episode concludes with powerful insights on achieving long-term success through a holistic approach. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including managing chaotic workloads at a small agency, growing a paid media program to $200 million in ARR for a software company that went public, and his return to independent consulting. The conversation delves into managing client expectations, optimizing for Return on Ad Spend (ROAS), and the evolving focus on profitability in tighter economic conditions. Kashyap emphasizes segmenting digital and event marketing efforts, building effective attribution models, and creating impactful mid-funnel ad content informed by sales team insights. He also discusses the challenges and strategies in retargeting and branding in the current advertising landscape. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the importance of goal-setting and detailed forecasting, understanding campaign metrics, and how best to navigate the complexities of customer acquisition costs. He also shares insights on leveraging AI in inbound and outbound strategies, with a focus on AI's potential in improving sales coaching, pre-call preparation, and automating repetitive tasks. Additionally, they explore the significance of offers and discounts in sales and the impact of effective discovery processes on providing value to customers. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube, and please subscribe to support this podcast!   In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data standardization and the potential future of marketing analytics, likening it to the progression seen in the automotive industry toward more advanced, autonomous systems. The conversation also delves into how AI could revolutionize the marketing sector by acting as a conductor for various marketing technologies, potentially enabling autonomous marketing analytics in the future.   Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limitations of AI in decision-making. Dan shares valuable insights on how AI can improve efficiency and productivity, particularly in communication and robotics. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.   Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.   Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics on Social! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking. Join the Marketing x Analytics Community! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape of content consumption and marketing tactics. The conversation also touches upon the role of AI in marketing, customization challenges, and the increasing opportunities for entrepreneurship enabled by the internet. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies. Visit the MxA page on Punctuation.com Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo!   Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws like GDPR. Through a straightforward dialogue, Professor Farioli offers practical advice for marketers looking to navigate the complexities of the digital landscape.

Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics. Follow Marketing x Analytics on social media! X          |          LinkedIn   P.S. Need marketing help? Visit asofronas.com for a free consultation!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed.  Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.