Podcast appearances and mentions of jim sterne

In this episode, Cary sits down with Jim Sterne, a seasoned marketing consultant, speaker, and author known for his work in web analytics, marketing technology, and the impacts of generative AI on business.    About Jim Sterne: Jim Sterne has spent more than 35 years selling and marketing technical products. He began his career helping people understand Visicalc at a time when “personal computer” was an oxymoron. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990's, and founded a conference and a professional association around digital analytics in the 2000's. He is currently focused on the application of artificial intelligence and machine learning to marketing. Jim's LinkedIn Profile Jim's Company Website Marketing Analytics Summit   Are you interested in becoming more efficient and productive with ChatGPT? Check out these workshops from Cary:

In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy. Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem. Hosted on Acast. See acast.com/privacy for more information.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you!Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.https://experimentationelite.com/

Marketing today is not absolute. It's experimental, iterative, and ever-changing. And with that comes many challenges that we have to overcome and adapt to as agency leaders. One of those challenges is offering data analytics services to our clients. Many of us got into the industry, hoping to avoid doing math. And yet, here we are again, going over another way tech and mathematics are imperative in our industry. While it might be exhausting or frustrating, a subject matter expert is joining us to help make it a little less confusing for everyone.   This week, I'm interviewing Jim Sterne, a data analytics expert who knows so much about the industry. Jim started the Data Analytics Association and wrote 12 books on the topic. In this episode, he'll share the importance of offering data analytics expertise to better serve clients, how to hire either in-house or third-party data analysts, and tons of resources on where to look for advice and find other experts to help get you started. Those who adapt survive. Don't wait on this one, and don't try to be a hero. The more we can help our clients reach their goals, the better off we are as an industry. Get help, look to the experts, and start offering your clients data analytics services as soon as possible. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why data analytics is more about the questions you ask rather than the answers you get The biggest hurdles agencies face when presenting data to clients Should you go third-party or stay in-house? What to look for when hiring a third-party data analytics expert How to make data useful to the client Data reports vs. data alerts, which is better? How to become a data storyteller Helping clients embrace experimental results over having absolute certainty The best resources for wannabe data analysts or those just starting out

In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;How every person can have their own AI agent acting on their behalf How Generative AI has been 70 years in the making Why Generative AI will be as big as the birth of computers, the internet and the smart phone Why longtail content is now back Why Generative AI will completely change the world of SEO Why domain knowledge and branding will become the biggest commodity to success How Generative AI will completely change your business and marketing strategy Why AI won't take your job Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them How companies will make Generative Ai a question machine, not an answer machineHow Generative AI will change the role of Data & Analytics teams Why the strength of your data is now genuinely what gives you competitive advantage How Generative AI will drive more focus to data stewardship, governance, management, etcWhy companies that offer data aggregation will see an increase in valuation Why everyone needs to learn how to use Generative AI Why Generative Ai is different than the Big Data and Data Science hypes of the past What Generative AI does to the role of Data Democratization and Data LiteracyWhy data literacy now becomes “business speak literacy” Why the data dictionary becomes incredibly important Why the biggest skill now becomes; how to ask a great questionsKnowing what to questions to ask or not ask Why the winners will be who can teach Generative AI to act like an analyst Why the level of playing field has been raised and what that means for raw talent

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not" --- This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means! There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH. - Analytics Cohorts - https://bit.ly/3C1ipWh. - Data Driven Leaders Studio - https://bit.ly/3S7RZYz. - (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk. - (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF. - (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!). Marketign Analytics Summit - https://bit.ly/3BX540j. The Digital Analytics Association - https://bit.ly/3f0OaWu. - DAA compensation survey 2022 - https://bit.ly/3C2jeOL. - DAA Competency Framework - https://bit.ly/3UxCF9d. - DAA OneConference - https://bit.ly/3LyJGTj. Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO. In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) appeared first on Measurelab.

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out there and promote yourself. By spreading awareness, you're building a community around your niche. Need more tips on using web analytics and digital marketing to grow your consulting business? Don't miss out on this episode.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Algorithms are buzzing all around us, but exactly what and where are they – and how will they continue to impact each of us – for good or not so good? The Buzz 1: “Algorithm: Word used by programmers when they don't want to explain what they did.” (Book title on amazon.com) The Buzz 2: “The algorithms that orchestrate our ads are starting to orchestrate our lives.” (Eli Pariser, MoveOn.org) The Buzz 3: An algorithm is a set of step-by-step procedures, or a set of rules to follow, for completing a specific task or solving a particular problem. The word ‘algorithm' was first coined in the 9th century by a Persian mathematician whose latinized name was 'Algoritmi'. Today…algorithms determine the people we meet on Tinder, recognize your face to open the keyless door or fire you from your job when your productivity drops.” (towardsdatascience.com) The Buzz 4: “Human-sourced bias inevitably creeps into AI models, and as a result, algorithms reinforce human prejudices…Google Images search for 'CEO' produced 11 percent women, even though 27 percent of United States chief executives are women. We'll ask Jim Sterne, Drew Ianni, Jason Shepherd and Eric Simone for their take on “The Future of Algorithms: Whose Bias Is It Anyway?” Thank you to today's sponsor: www.nordvpn.com/TechRev

Algorithms are buzzing all around us, but exactly what and where are they – and how will they continue to impact each of us – for good or not so good? The Buzz 1: “Algorithm: Word used by programmers when they don't want to explain what they did.” (Book title on amazon.com) The Buzz 2: “The algorithms that orchestrate our ads are starting to orchestrate our lives.” (Eli Pariser, MoveOn.org) The Buzz 3: An algorithm is a set of step-by-step procedures, or a set of rules to follow, for completing a specific task or solving a particular problem. The word ‘algorithm' was first coined in the 9th century by a Persian mathematician whose latinized name was 'Algoritmi'. Today…algorithms determine the people we meet on Tinder, recognize your face to open the keyless door or fire you from your job when your productivity drops.” (towardsdatascience.com) The Buzz 4: “Human-sourced bias inevitably creeps into AI models, and as a result, algorithms reinforce human prejudices…Google Images search for 'CEO' produced 11 percent women, even though 27 percent of United States chief executives are women. We'll ask Jim Sterne, Drew Ianni, Jason Shepherd and Eric Simone for their take on “The Future of Algorithms: Whose Bias Is It Anyway?” Thank you to today's sponsor: www.nordvpn.com/TechRev

Algorithms are buzzing all around us, but exactly what and where are they – and how will they continue to impact each of us – for good or not so good? The Buzz 1: “Algorithm: Word used by programmers when they don't want to explain what they did.” (Book title on amazon.com) The Buzz 2: “The algorithms that orchestrate our ads are starting to orchestrate our lives.” (Eli Pariser, MoveOn.org) The Buzz 3: An algorithm is a set of step-by-step procedures, or a set of rules to follow, for completing a specific task or solving a particular problem. The word ‘algorithm' was first coined in the 9th century by a Persian mathematician whose latinized name was 'Algoritmi'. Today…algorithms determine the people we meet on Tinder, recognize your face to open the keyless door or fire you from your job when your productivity drops.” (towardsdatascience.com) The Buzz 4: “Human-sourced bias inevitably creeps into AI models, and as a result, algorithms reinforce human prejudices…Google Images search for 'CEO' produced 11 percent women, even though 27 percent of United States chief executives are women. We'll ask Jim Sterne, Drew Ianni, Jason Shepherd and Eric Simone for their take on “The Future of Algorithms: Whose Bias Is It Anyway?”

Jim Sterne, Principal Consultant at 2Y3X.com, discusses how businesses get past growth barriers by host Adam Torres on the Mission Matters Business Podcast. In a recent interview with Adam Torres, Jim Sterne talks about how 2Y3X is helping businesses transform into what they ultimately want to be. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Jim Sterne, Principal Consultant at 2Y3X.com, discusses how businesses get past growth barriers by host Adam Torres on the Mission Matters Business Podcast. In a recent interview with Adam Torres, Jim Sterne talks about how 2Y3X is helping businesses transform into what they ultimately want to be. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program. We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories).

Jim Sterne focuses on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990's, founded a conference (Marketing Analytics Summit) and a professional association (Digital Analytics Association) in the 2000's, keynoted worldwide and wrote his twelfth book on online marketing (Artificial Intelligence for Marketing: Practical Applications) in the 2010's, and is now helping companies get more value from data and helping small and medium sized agencies achieve scale at speed.   During the show we discuss: ● Importance of marketing in business ● How marketing and data science go together ● How artificial intelligence and machine learning will revolutionize marketing strategy ● Practical applications of artificial intelligence for marketing ● How to leverage leading-edge technology to gain competitive advantage   Show resources: https://www.targeting.com/ https://www.linkedin.com/in/jimsterne/

Welcome back to another episode of Monetization Nation with Jim Sterne. In the last episode, we talked about the importance of passion marketing and value-based pricing. In this second episode, we're going to review successful ways to use metrics to drive growth in our businesses.  Navigating Tectonic Shifts  The business landscape is constantly changing. We've especially seen change and tectonic shifts during this past year as we've been hit with a worldwide pandemic.  “I think what COVID-19 has done is force us to up our game in being human,” Jim said. It has forced businesses to become more personalized.  When the pandemic struck, many businesses were forced to close their doors and move remote. This meant many CEOs were leading Zoom meetings from their homes. “Suddenly that CEO is a human being and corporations are now made up of people, not offices and hierarchy. It's a bunch of people dressed like we are, in spaces like ours right now, doing our work,” Jim explained.   In order to adapt, businesses have embraced the personal aspects of their brands. They are shifting their focus more and more to how they can relate to their customers. We need to focus on the customer, but it has to be an even softer pitch—it has to be about how our products and services will help our customers. But how do we do this? How can we be more personalized with our customers and really understand them and their needs? One way to do this is to launch different marketing campaigns and then analyze them. If we're going to spend resources, time, and money doing an ad or campaign, we need metrics to know what's working and what's not. The more we do this, the more we can learn and narrow down what resonates best with our audience in order to serve them better. In order to effectively measure the success of our businesses, we need to measure and leverage metrics. Jim, author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment, has shared three ways to do this. Match Our Metrics with Our Business Goals  We need to match our metrics with our business goals. Our metrics need to be aligned with our highest priority as an organization as we then use them to measure and drive our success. "That which is measured improves. That which is measured and reported improves exponentially." - Karl Pearson One of the most important metrics to measure is customer lifetime value—what is the cost of the product, and are we attracting people who are coming back? We should choose a handful of metrics to measure and report consistently.  Jim currently runs the business 2Y3X that helps businesses with growth. 2Y3X helps a business team reengineer the company. This is a two-year program that takes time and work. It focuses on making monthly goals and analyzing them to determine success. As we develop our own metrics, we should follow a process similar to Jim's business. We should be using our metrics to make monthly goals and then reevaluate them at the end of the month to see our progress. And just as with Jim's business, this process will take time and work before we will start to see obvious growth. The metrics we choose need to be measurable, preferably measured month-to-month so we can see progress.  One great tool to measure some metrics is Google Analytics, a simple way to start off for free. Then, once we start gaining more data, we can gear up and integrate better tools.  Choose Specific Key Performance Indicators According to HubSpot, “A key performance indicator (KPI) is a metric used to measure and track your progress toward achieving a specific goal. Business KPIs, which can vary by department, may help gauge a company's long-term performance against its own targets and industry standards.” We want to have one to three good KPIs by which we measure everything. When done correctly, these KPIs drive our decision-making and priorities as an organization. The worst thing we can do with our KPIs is to have too many. When everything is a priority, then nothing is a priority. “[KPIs] is absolutely crucial to having everybody in the company be aligned to doing the right stuff,” Jim said.  I used to do a lot of work for Azul airlines, a new airline started by David Neeleman The founder of JetBlue. I helped him start this Brazilian airline, which was an incredible learning experience. Here's one example of a great lesson I learned from David. He was very good at using KPIs to make company decisions. His company focused on two specific KPIs: one was the cost per seat flown, and the other was the revenue per seat flown. Many of their decisions were based on those two KPIs.  For example, the front of their company's headquarters was purple, even though their brand was named Azul (blue). But the color of their building did not affect either of their KPIs and so they kept the front of their building purple while I was there. They clearly identified their two KPIs from the beginning and made decisions to improve and optimize those two KPIs. One of Jim's KPIs is to get people to open the emails he sends. Over time, he has realized that the best way to do this is by creating a catchy subject line. He then measures success based on how many people open his email.  Another term similar to KPI is a “northstar metric”. The term northstar metric is often used in the growth hacking community. This is where we pick one metric that we try to base all of our decisions on. Whatever the case, whether a northstar metric or two KPIs, it is essential everyone in the business knows these specific goals and we base our key decisions on these metrics.  Communicate Goals Effectively  We need to communicate our goals effectively with the entire business.  The biggest mistake Jim sees is when there is a lack of communication. The analysts need to communicate to the business side of the organization. They should be taking the data and pulling out clear insights everyone else can easily understand, and then quickly and effectively communicating that with all relevant players. “An analyst spends their time data mining in the coal mine, hacking away at the data, and wrangling it so that it will be in the right configuration so that they can do an analysis, and then they come up with an insight,” Jim said. They shouldn't pass on the data, they should pass on the insights they gained and any other ideas they have to improve.  A good analyst will take a look at a set of data, find the problem or friction in the data, understand the cause, and then make suggestions on how to fix it. They need to be on the business side more than the data side of things so they are generating value for the organization from the data. Key Takeaways Thank you so much Jim for sharing your stories and insights with us today. Here are some of my key takeaways from this episode: COVID-19 has caused a tectonic shift. It has forced businesses to become more personalized. A great way to do this is through metrics.  We need to match our metrics with our business goals. Key Performance Indicators (KPIs) should be used for making decisions and setting priorities company-wide. Our metrics must be clear and measurable.  We need to turn our data into insights and then communicate those quickly and effectively to all stakeholders. Connect with Jim If you enjoyed this interview and want to learn more about Jim or connect with him you can find him on LinkedIn at linkedin.com/in/jimsterne/ and his website, targeting.com.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What are the KPIs of your business? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/83-3-ways-to-effectively-use-metrics-to-drive-growth/ 

Jim Sterne is a digital marketing and analytics expert with 35 years of experience. He is the author of Social Media Metrics, and a dozen books on advertising, marketing, customer service, email marketing, and web analytics.  He is the founder of the Marketing Analytics Summit, the co-founder of the Digital Analytics Association, and the creator of the Analytics Cohort Mutual Mentorship Program.  In today's episode, we'll discuss passion marketing and learn Jim's number one monetization strategy: value-based pricing.  Jim Sterne's Story: Understanding Customers  Jim's first job out of college was in customer service. “My exposure to the world of business was being an advocate for the customer. It was my job to take the customer's calls and figure out what went wrong and make it right. That sort of defined how I view the world,” he said.   From the beginning, Jim understood the value of the customer. Building a business isn't about us. It's about the customer's wants and needs.  From working in customer service, Jim moved to sales where he sold software development tools into enterprise businesses and government organizations. After a while working with the company, he became frustrated with the company's marketing materials and took the initiative to create his own. He went to his boss and asked to take over marketing. This ended up providing him with enough success and resources to buy his first home in Santa Barbara.  Then, in 1993, he tripped over the internet. “I went into teaching mode, and I became a public speaker, an author, and a consultant on how the Internet was going to change the world,” he said. “That was my consultancy—how do we make our website better? Well, better at what? What are you trying to accomplish? Why do you have a website? And that question opens up a whole can of worms: who are we selling to, what are we selling, what is our business model, and what are the politics?” Once he discovered analytics, he was able to prove what worked and didn't work on a website with data. It led him to start a conference on web analytics, which became the Marketing Analytics Summit and the Digital Analytics Association with about 6,000 members and 100 companies.  “The foundation underneath all of that is the view of the customer first,” Jim said. “And all sales and all marketing are about what the customer needs. I don't care who you are or how long you've been in the business, you are not the target audience; your customer is, and that's my religion.”  3 Key Points While customers are central to monetization, there are two other supporting parts. Jim gave three key points for improving marketing and increasing sales and growth. People Process Technology  “There are three legs of the stool: people, process, and technology,” Jim said. “The technology is cool when it works, but without the people and process, it's just an expensive piece of software. I am passionate about aligning people to sales and marketing to work with data to improve what they're trying to accomplish.” Passion Marketing: People Understanding the importance of the customer can often fall into the tectonic shift of passion marketing—connecting with customers through their level-10 passions. Passion-driven marketing is where we focus on what our customers are passionate about and connect with our customers through those passions. It's all about what our customer needs and helping solve their problems so we become a priority. We are not the target audience, our customers are. In Jim's conferences, he focuses on building relationships. He implements passion marketing by really getting to know what his customers want. He shakes their hands, gets to know their names, and connects with them. When hosting conferences, Jim follows two strategies for putting on and effectively monetizing live events. He says to use sponsors and webinars.  Being a sponsor means money. “Whether it's an online event, or an in-person event doesn't matter. Be a sponsor and get your logo in front of the right audience,” he said.  The second strategy is to put on our own webinar. What do we do better than anyone else? We need to show our audience we have what they need and can help them get it.  “What is the biggest benefit you offer? What is your proposition?” he explained. “A webinar says, ‘This is what you need, and we can help you.' And only the people who need what you offer will show up . . . now [you] have increased your prospect list, and you have permission to talk to them and to email them and to follow up. If you do this on a regular basis, maybe every couple of months, you will create a pipeline.” Hosting a successful webinar and becoming a sponsor is one strategy to help increase our success rates. It helps us learn what type of people want the products and services we offer. It helps us get to our customer's level and determine their passions. Value-Based Pricing: Process  Passion marketing works hand-in-hand with value-based pricing. So, what is value-based pricing?  The value-based pricing strategy determines prices based on how much a customer believes our product or service is worth. Instead of factoring in the costs of production, value-based pricing focuses on the output—what the value is.  For example, a tax attorney can save individual thousands of dollars in taxes in a few hours. Instead of charging the client for our time (the price of what the service is worth), we can charge the client for the value we are providing (saving them thousands of dollars).  When I asked Jim what his best monetization strategy and process is, he told me it was value-based pricing.  Jim said it means not talking about features and only talking about the benefits. “It's explaining what you get out the other end, the things that you have that you cannot put a price tag on. And if you are selling business consulting, you're talking about not just increased revenue, but an increase in profit share, increase in employee satisfaction, increase in customer satisfaction, increase in the cultural perception of being able to work in such a company—all of these intangible things that will make a company grow like crazy.”  Instead of setting prices based on time or cost, he sets prices based on the value the customer receives. The value might be expanding a network, increasing employee satisfaction, learning new strategies, building reach and influence, increasing credibility, and more.  “You go to a conference to meet people and grow your professional network,” Jim said. “That's the value. It's the ability to, five years from now, reach out and say, ‘Hey, we met at that conference, and I have a question,' or ‘I'm recruiting for a role' or ‘I'm looking for a role,' and making that reconnection to somebody that you have met before. That's a career-maker.”  One way to help determine our customer's perceived value is by conducting surveys. It is essential to take the time to dive deep into what our consumers want. How often do we get follow-up emails after completing a service? Whether it's the dentist or our auto insurance, they frequently ask us to rate our experience.  This method of value-based pricing typically works better with companies that provide highly valuable and unique products than with companies that sell commoditized products (Source: Investopedia).  Machine Learning: Technology  The final key point to creating a successful business is technology.  Jim is the author of Artificial Intelligence for Marketing: Practical Applications. While people and processes are crucial in building a successful business, he also recognizes the large part technology and data play. Technology and data can help us process the information we get about our consumers.  He told a success story of a business working with AI. The company wanted to find patterns in behavior when people came to look at their website. They had a machine look at social media campaigns, email campaigns, subject lines, a variety of photographs, and more. After analyzing the data, it came up with 10 micro-segments, showing the company what types of people they should send their message to. This caused their sales to go through the roof.  While the starting entrepreneur won't have enough of their own data to fully take advantage of AI and machine learning, there is data out there that can be used. “For most entrepreneurs, an Excel spreadsheet is awesome,” he said. “But if you do have a lot of data, and a very complex question, machine learning is something that we just haven't had before, and it's very powerful.” Key Takeaways Thank you so much Jim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The customer's needs must come first. We must connect with our customers and can do this through implementing passion marketing. Value-based pricing determines prices based on the value a customer receives from our product or service. Machine learning and AI can help process relevant data to help us understand our customers. Hosting a successful webinar and becoming a sponsor of industry events may be good ways to increase our success rates. Connect with Jim If you enjoyed this interview and want to learn more about Jim or connect with him you can find him on LinkedIn and his website, targeting.com. You can also watch, listen, or read episode two for more stories and secrets Jim shared in his interview.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  Have you tried value-based pricing, and if so, how did it work for you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/82-how-to-use-passion-marketing-and-value-based-pricing-to-monetize-a-business/ 

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot + live chat  platform. https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg Blog link: https://engati.com/blog | Subscribe now. Check out CX Community page - https://www.engati.com/cx-community And CX Content page - https://www.engati.com/cx-content Jim Sterne, Director Emeritus Digital Analytics Association - Author & Keynoter on AI in Marketing, talks about how can we relate the 3 needs to the 3 deeds of AI and how can we map it in our existing tech environments and guides us to look  at the latest analytical tools and see how it goes with inherent characteristics to improve business skills.  Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ https://www.engati.com/glossary/facebook-messenger-chatbot #EngatiCX #digital #AnalyticsCentralization

Data, Data Science, Machine Learning and Artificial Intelligence are fully known as buzzwords. While some believe that a technology or a marketed eco-system can make the difference for their business, who knows the real purpose of Artificial Intelligence? Today in Unexpected Data, you will hear the story of our guest that believes Artificial Intelligence has the ability to help marketers and brands become more human. Being more empathic, making life better and unlocking full potential of each of us that are the main values of Jim. Jim’s latest book: “Artificial Intelligence for Marketing Practical Applications“: https://www.amazon.de/gp/product/1119406331?ie=UTF8&tag=unexpecteddat-21&camp=1638&linkCode=xm2&creativeASIN=1119406331 Show Notes: https://unexpecteddata.com/index.php/mystory-jim-sterne/ Follow us on LinkedIn: https://www.linkedin.com/company/unexpected-data and Twitter: https://twitter.com/unexpected_data Support us on Patreon: https://www.patreon.com/UnexpectedData Credits: Unexpected Data is a creation and production of Yudan LIN Copyright 2019 - 2020 Unexpected Data - All rights reserved

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association. An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications." Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. The best takeaways: Beginnings in information technology - 01.25Big AHA moments and the future technologies - 04.15How machine learning is changing online marketing - 07.19How efficient are machine learning and AI patterns - 13.09Practical ideas on how to use machine learning for growth - 15.55Mistakes in e-Commerce - 22.02Why are companies missing out in customer experience - 26.00The road to becoming customer centric - 34.25 Podcast Notes: Jim Sterne: Machine learning is changing how we look at data All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

"Be bold and mighty, and aid will come to you." In this conversation with Jim Sterne, author and Director Emeritus of the Digital Analytics Association, we cover artificial intelligence in marketing, the origins of GDPR, who actually owns the data and privacy, selling Apple 2e computers, and living with wild abandon and curiousity.★ Support this podcast on Patreon ★

Conversation with Jim Sterne, the Founder of the Marketing Analytics Summit, the Director Emeritus of the Digital Analytics Association, a speaker, author, and a subject matter expert at marketing and web analytics

This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly.  Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’ He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users back control of their data. This tech he explains “is not ready for prime time” but when/if it works it will keep all of our own data about our health, location, preferences, passport, insurance and social etc in one place. We will then give different businesses different access to our data at different times. This will provide the foundation for our smart assistants like Alexa to purchase things and organise our lives without our input. This is an exciting glimpse at what the future of the world and our industry might be. This episode was sponsored by the wonderful people at https://khoros.com Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

Jim Sterne: Speaker, Author, Consultant, Professional Explainer Jim Sterne is widely considered the godfather of digital marketing analytics. He has not only seen it all, he has been articulating how to prepare for what’s coming next since the 90s. This episode delves into just that—in this case, the next big thing he sees coming is Artificial Intelligence and Machine Learning, which he encourages all marketers to embrace as the next tool to use in mastering marketing data. Jim also gives great advice to young people about how to approach their career, and the one thing he wishes he had known earlier: to ask experts all the tough questions whenever he had the chance. “Experts are put on this earth for you to ask them questions and not to be flummoxed or afraid.” Join Melinda and Jim as they reminisce about Silicon Valley when there was zero traffic and get blunt about where we need to be looking for the future.   LINKS MENTIONED IN THIS EPISODE: Meet Jim at the Marketing Analytics Summit June 17-20 in Las Vegas Jim’s latest book: "Artificial Intelligence for Marketing: Practical Applications" Director Emeritus of the Digital Analytics Association Chris Locke article: “Faster Horses” Jim’s article: “The Numbers Just Don't Add Up” How cookies got their name. Podcast pick from Jim: "This Week In Machine Learning & AI" MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Statistician’s Blues" by Todd Snider ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.  

Jim Sterne was doing internet marketing before it was cool. Now, he's looking at what we need to learn about using AI before you get left in the wake. Stay tuned for the intern test and the smell test. See acast.com/privacy for privacy and opt-out information.

For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business. We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at https://www.amazon.co.uk/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331 If you’d like to keep up with Sakina, you can find her on social media, obviously. Twitter: https://twitter.com/Sakina_Najmi Linkedin: https://www.linkedin.com/in/sakina-najmi-555b1115

Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002-2017 and now produces the Marketing Evolution Experience. He was also co-founder and served for 17 years as the Board Chair of the Digital Analytics Association. There's no escaping artificial intelligence. It's in the news, in the movies, and in the boardroom. It's time to learn how Artificial Intelligence can be put to use in the marketing department. As this new technology becomes more prevalent, you'll need to understand it, embrace it, and make the most of it. This expert session will get you started. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/artificial-intelligence-for-marketing/  

Key Takeaways: You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. You just need to understand the foundation of marketing and the role you play in protecting the data that your customers you with. Strive to understand the big picture of how customer data flows through your system and “smell check” it for biases – then raise your hand when something goes awry. Marketers are a strong force when partnering with a machine, no doubt. But remember: it’s that balance between the human elements of the equation (our brains and our ability to gut check data and analysis) with the tech that can take all this data, process it, and help us accomplish wonders at scale. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/AI-machine-learning-marketing-jim-sterne

Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia.She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hour on All Things Analytics. She is a strong advocate for gender and cultural diversity, organizational mentoring, and networking.And in this episode, Moe breaks down presentations by sharing her journey from stage fright to successful presenting. She talks about the people who inspired her, the tools she uses to engage the audience and work with the performance jitters, and the skills she has gained in reframing the "Imposter Syndrome" into success.In This Episode, You'll Learn…How she was able to overcome performance anxiety to give presenting a chance.The people who inspired her to jump into the data and analytics world.Why she goes back to watch her performances and how she uses those videos to become an even stronger presenter.How she moved from creating powerpoints to writing memos.Who her biggest inspirations are and why they are significant.How she reduces the potential for color to improperly influence her interpretations of data.People, Resources, & Links MentionedConversion Hotel 2018.Inspiring Insights Data Storytelling Boot Camp.Institute of Analytics Professionals Australia.Learn more about Michael Helbling.Learn more about Michele Kiss.Listen to my interview with Tim Wilson.Listen to my interview with Simo Ahava.Listen to my interview with Jim Sterne.Listen to my interview with Eric Feinberg.Amy Cuddy's Ted Talk on Body Language.Jeff Bezo's Memo System.McKinsey-Style Business Presentations.Learn more about Matt Gershoff.Learn more about Dona Wong.How to Keep Up with Moe:

In this podcast, Jim Sterne shares how marketing has evolved through disruptive times. He shares some of the best practices in the marketing and digital analytics space. He sheds light on some opportunities in the marketing and analytics space and how machine learning is changing the face of digital and marketing. This is a great podcast for anyone looking to understand how AI is impacting marketing and what are some big opportunities in marketing and digital. Timeline: 0:30 Jim's journey. 5:25 The evolution of marketing. 8:45 Breaking down the digital. 11:40 Marketing and analytics. 13:27 Misuse of analytics in marketing. 17:35 Resolving bad data and bias. 22:20 Good digital analyst vs. bad digital analyst. 28:06 Defining a well-oiled marketing machine. 30:33 Marketing industry's adoption of technology. 34:19 Technology adoption strategy. 38:23 Impact of machine learning and digital marketing. 42:19 Decision making, accountability, and AI. 47:08 Advice for start-ups. 48:52 Disruption opportunities in digital marketing. 55:57 Ethics and marketing. 58:52 What's next in digital marketing. 1:02:27 Jim's success mantra. 1:05:36 Jim's reading list. 1:07:30 Key takeaways. Jim's Books: amzn.to/2KB1QCR Jim's Current Read List: Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle amzn.to/2KG4K9d Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost and Tom Fawcett amzn.to/2AWR3Dz Podcast Link: https://futureofdata.org/future-of-data-in-marketing-digital-jimsterne/ Jim's BIO: Jim Sterne focused his thirty-five years in sales and marketing to create and strengthen customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s, following his humorous Devil's Data Dictionary. Sterne has just published his twelfth book Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 - 2017 and now produces the Marketing Evolution Experience. He was co-founder and served for 17 years as the Board Chair of the Digital Analytics Association. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

Sales expert, author and entrepreneur Jim Sterne talks about how to land your first four sales, pricing those early sales, and how to hire and compensate sales professionals. He also advises founders on how to avoid the pressure to give away your time and expertise for free. He urges: "if someone ever tells you as a founder to hire a sales-person, listen to them - sales comes first. Sales is a skill that can be mastered over time, but that takes talent and experience - and of course - experience costs money!"

You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in the future, what would you have wanted to tell your today self about AI and Machine Learning?” In this episode, Jim will share with us the top 5 things you can do now to prepare for the coming AI revolution. Jim Sterne, Founder, eMetrics Summit Co-Founder Digital Analytics Association An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim Sterne spent more than twenty years in sales and marketing, measuring the value of Digital medium for creating and strengthening customer relationships. He’s written a slew of books on Internet advertising, marketing, customer service, email marketing and web analytics. He is the producer of the eMetrics Summit, co-founder of the Digital Analytics Association, and author of the Devil's Data Dictionary and his most recent: Artificial Intelligence for Marketing: Practical Applications. Jim was named one of the 50 most influential people in digital marketing in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association.

"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne

Welcome to episode #583 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #583 - Host: Mitch Joel. He considers himself a "professional explainer." I've known Jim Sterne for over a decade. He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. Jim founded the eMetrics Summit running 80+ conferences in close to 20 cities from 2002-2017. The audience created the Digital Analytics Association and made Jim Board Chair. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. Enjoy the conversation... Running time: 56:11. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jim Sterne. Artificial Intelligence for Marketing. Digital Analytics Association. eMetrics Summit. Follow Jim on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #583 - Host: Mitch Joel. Tags: advertising advertising podcast ai artificial intelligence artificial intelligence for marketing audio blog blogging brand branding business blog business book business podcast business thinker computer david usher digital analytics digital analytics association digital marketing digital marketing agency digital marketing blog emetrics emetrics summit facebook google itunes j walter thompson jim sterne jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast national speakers association nsa online marketing social media technology twitter wpp

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS & RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Speak From Impossible to Inevitable Jared Spool on Marketing Speak Google Analytics Adobe Analytics Salesforce Spurious Correlations Facebook LinkedIn Only Humans Need Apply: Winners and Losers in the Age of Smart Machines Medium.com Article from John Smart-Your Personal Sim Target Marketing   STEP UP YOUR MARKETING GAME! 1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients. 2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to. 3) For more data definitions and hilarious information, check out The Devil’s Data Dictionary!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

I know what you're thinking: they're world-class podcasters when they hide behind editing tools and autotune, but can they do it LIVE? This special recording from the final keynote spot at eMetrics has the three amigos of insight taking questions from Twitter and a live audience. There was bourbon, Jim Sterne, and a disagreement over the future of the industry - all in under 45 minutes. So, turn up the volume (seriously...because the sound levels were low and we did the best we could with a short-turnaround edit) and give it a listen! "Guests" on the show (aka, people who asked questions who we were able to identify) included: Justin Goodman, Mike Harmanos, Rachelle Maisner, Boaz Vilozny, and KeAndre Boggess.

Philosopher, poet, and essayist George Santayana wrote, "Those who cannot remember the past are condemned to repeat it." We thought we'd have him on to reflect about the history of digital analytics...but he died in 1952. Ambrose Bierce wrote The Devil's Dictionary, which we think is brilliant, so we thought we would have him on...but he died in 1842! Lucky for us, we landed the best of both worlds with very-much-alive philosopher, poet, essayist, DAA founder and chairman, and eMetrics founder Jim Sterne. People, places, and things mentioned in this episode officially ran a full, certifiable gamut: The Devil's Data Dictionary The Digital Analytics Association (DAA) eMetrics The Web Analyst's Code of Ethics Some "web analytics" platforms: Sawmill (still going strong!), Analog (less so), NetGenesis (verymuchlessso) The IAB The DMA A bunch of people (or, in one case, an archetype, and, in another a conscious, gestalt, artificial intelligence system): Krista Seiden, Seth Romanow, Eric Peterson, June Li, Stéphane Hamel, Josh Aberant, HiPPOs, Skynet

For this very special 12th holiday episode, we take a trip down memory lane to look at 2015 in review. This episode also features a musical highlight reel from the past twelve shows featuring Tim Wilson, Jim Sterne, Eric Feinberg, Krista Seiden, The Digital Analytics Power Hour Gents and Nuts & Bolts Speed Training. I also offer a very special gift from the heart to my beloved listeners. It's my way of showing my gratitude to you for supporting the show and allowing me to serve you every day in presenting data with impact. You won't hear this anywhere else! Visit the show notes page at LeaPica.com/012. Catch you on the flip side! Namaste -

Today’s episode features a household name in the digital analytics community. Jim Sterne is known both for his tremendous contribution to the digital analytics community, as well as his ubiquitous presence at eMetrics, the largest global web analytics conference. If you’re like me, you’ve struggled with how to get your data message across to your clients and stakeholders in a way that gets absorbed, remembered and acted upon. Jim gives you a blueprint for the mindset that will help you break through those blocks and really get ahead. He’s a master of clear, hard-hitting analogies that explain why he’s one of the “clearest thinkers around” according to Seth Godin.The show notes that accompany this episode are here: LeaPica.com/005If you like what you've heard, I would so appreciate a rating or review here in iTunes. Ratings & reviews help boost the rankings of the show, and help others like yourself find this great content. Thank you!

This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. He also discusses measuring the value of the Internet as a medium for creating and strengthening customer relationships. Tina ends the conversation by sharing with listeners her latest discovery: Jim Sterne's rendition of I Am the Very Model of a Modern Major-General as Modern Data Analyst. We ended the episode with a sample of this song, here is the full video. Join the conversation! You can connect with guest @jimsterne and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” See acast.com/privacy for privacy and opt-out information.

Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, [...]

In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference.  The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years.  The conversation also explores the current state of the Web Analytics Association [...]

Leaders Series: Jim Sterne, President of Target Marketing of Santa Barbara, discusses the tricky task of measuring social media marketing.

In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their [...]

Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship to landing page optimization. There is no reason to dig into data that is not actionable. The only reason to measure something is to measure and improve it.

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and eMetrics Breakfast Meeting Series in Montreal. We had a chance to discuss the state of the Web the night before at dinner. Right after Jim spoke, I hopped over to the InfoPresse full-day event on online social networks, where I spent some time with Edelman Digital's Rick Murray (look for that conversation in the next episode of Six Pixels of Separation). It was a full-on week with lots of the events and thoughts posted to the Blog (so, check those out as well). There was also an "easter egg" at the end of last week's episode (#89), so take a listen to find out who gets what. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Running time: 42:16. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. PodCamp Toronto – February 23rd – 24th – Ryerson University. Web Analytics Breakfast. InfoPresse – Online Social Networks Day. Edelman Digital – Rick Murray. In conversation with Jim Sterne – Chairman, Web Analytics Association. eMetrics Marketing Optimization Summit – Toronto – March 31-April 2, 2008. Audio Comment – Jeanine Arnopoulos – Pastor Paul's Mission. Audio Comment – Bobby Hewitt – Creative Thirst. Audio Comment – Tommy Vallier. Audio Comment – Auction Wally. Audio Comment – Giorgio Pingiotti. Audio Comment – Simon Young – Young Writers. Audio Comment – Allie Osmar. Six Points of Separation – Six Ways To Start Getting Serious About Web Analytics And Metrics: 1. Buy the book - Web Analytics – An Hour A Day - Avinash Kaushik. 2. GrokDotCom - Bryan Eisenberg (and his brother, Jeffrey) - Waiting For Your Cat To Bark – Call To Action. 3. Google Analytics. 4. Website Optimizer. 5. Web research (like iPerceptions). 6. Act. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Glen Hansard and Marketa Irglova – ‘Falling Slowly'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Tags: accident hash advertising allie osmar anthony robbins auction wally avinash kaushik blog blogging bobby hewitt bryan eisenberg bubble business cc chapman creative thirst deepak chopra digital marketing edelman emetrics facebook foreword thinking giorgio pingiotti glen hansard google google analytics grokdotcom infopresse iperceptions itunes jeanine arnopoulos jeffrey eisenberg jim sterne loretta laroche managing the gray marketa irglova marketing marketing optimization mike lipkin motivational books occams razor online social network pastor paul podcamp toronto podcast podcasting power within rick murray ryerson university simon young six pixels of separation social media marketing sterne measures tommy vallier twist image waiting for your cat to bark web analytics web analytics an hour a day web analytics association web metrics website optimizer