In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
In this episode Sky and Melissa talk about BOOK OF ELI. Originally aired May 28, 2020. Theme song by Lucia Fasano. Transcribed videos of all the episodes are on our YouTube. Follow the show on Facebook, Instagram, and Twitter. Send us an email at firstname.lastname@example.org We want to hear your voice! Record a voice message. --- Send in a voice message: https://anchor.fm/citizen-white-cane/message
“When smoke impact in the vineyard is great enough to impact the fruit and causes inferior wine, then we start calling it smoke taint.” explains Anita Oberholster, Professor Cooperative Extension Enology in the Department of Viticulture and Enology at the University of California, Davis. During a wildfire event, the lignin in vegetation is broken down, releasing volatile phenols. While there are naturally occurring phenols in grapes, this release causes an excess which can impact the final product. Some tainted wines smell like camp fire, smoky, BBQ, and even bacon. New research shows there is an aftertaste, an aroma you perceive in the back of your throat, that creates that ash tray character. Fruity aromas natural to some varieties can mask smoky aromas quite well. While green aromas like green pepper bring out the undesirable smoky traits. Some varieties may stand up to smoke taint better than others but there has not been a definitive research project on this yet due to the complexity of the testing process. Barrier spray research is still in its infancy. Early testing shows that barrier sprays need to be used preventatively. One trial showed a slight impact that could make a positive difference in a light smoke taint situation. The additional challenge with sprays is that they need to be washed off which uses a lot of water. Listen in for Anita's number one tip for growers. References: Anita Oberholster, UC Davis Viticulture and Enology Webpage Key Information on Smoke Effect in Grapes and Wine: What can be done to identify and reduce smoke effect in grape and wine production? (Western Australia Agriculture Authority) Grower-Winery Contracts and Communications about Smoke Exposure to Oregon's 2020 Wine Grape Harvest SIP Certified Step-by-Step: How to do small scale fermentations Sustainable Ag Expo November 14-16, 2022 | Use code PODCAST for $50 off The Australian Research Institute Smoke Taint Resources Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And with me today is Dr. Anita Oberholster . She is Professor of Cooperative Extension, enology in the department of Viticulture and Enology, UC Davis. And today we're gonna talk about smoke taint. Welcome to the show. Anita Oberholster 0:11 Thank you. Thank you for having me. Craig Macmillan 0:13 This is a problem that has gotten a lot of attention in the last few years in California, I think a lot of us was surprised to find out it's been a topic of conversation in Australia for much longer than that. And yet, we still have a lot of questions. And we still don't have a lot of answers. But we're making progress. We're learning more about this. So first off, can you define what smoke taint is? Anita Oberholster 0:35 Sure. So the first thing I would want to say is that, you know, when a vineyard is exposed to smoke, we talk about smoke impact, this potential smoke impact. Smoke taint is actually a sensory term. So that is when you have something that causes a decrease in quality or fault in the wine, then we start calling it taint. So when smoke impact in the vineyard is great enough that it impacts the fruit in such a way that it makes wine that is inferior and has a fault, then it is smoke taint. So smoke impact in grapes causes potentially smoked taint in wine. That clear? Craig Macmillan 1:16 Absolutely. So there would be smoke impact then, as a standalone, what would be smoke impact? Anita Oberholster 1:21 Okay, so smoke impact would be that there was fresh enough smoke that the grapevines were exposed to that the grapes absorb some of the volatile phenols coming from the smoke, so that it's more than normal. So smoke impact would be there were some absorption that took place. So grape composition is not totally what it was before smoke exposure, that would be smoke impact. Craig Macmillan 1:47 And then smoke taint is what happens when you turn it into wine. The aromas that you get from that? Anita Oberholster 1:51 Yes, and if the smoke impact was enough, because if you only have a little bit of absorption, that may still be a result in a wine that has no problems, right. So the smoke impact has to be at a certain significant level before we see a problem in the wines. So it's very important to know just a little bit of absorption do not always equal a problem in the winery. Craig Macmillan 2:16 What kinds of aromas in terms of like descriptors and also then what kind of compounds, their aromas are compounds, what kind of compounds are we talking about? Anita Oberholster 2:27 Okay, so I'm gonna get a little bit scientific. Craig Macmillan 2:29 Do it please. Anita Oberholster 2:30 So if you think of smoke, right, if we think a wildfire smoke, you have a lot of vegetation burning . So 15 to 25% of wood is lignin now lignin is what give celery its crunch, okay, so it's what it's the fiber you food. It's what gives wood its structure, its hardiness. When lignin burns, it actually release a lot of compounds. When it breaks down, we call thermal degradation. It releases a lot of compounds that we call volatile phenols. It's a whole range of compounds. And these compounds are naturally present in grapes. So that is something to remember, naturally, in different grape varieties in different regions would have natural, a certain amount. Now you have an excess amount in the air that can absorb onto those grapes because grapes are little little sponges, that absorbs the extra volatile phenols. Now if you have an excessive amount of volatile phenols, then it can result in wines with off flavors. Now what we talk about here is on the nose, you can get very campfire, smoky, BBQ, bacon, medicinal and the list goes on, aromas, but what for me is very distinctive, I call smoke taint, we call it a ritrum nasal character, or people talk about an aftertaste, it's actually an aroma you perceive in the back of your throat because what happens when these volatile phenols absorbed onto grapes, part of their defense mechanism is they attach sugars to it so as soon as you add sugars to it, this moment of fear now there was a really small compounds that's volatile and you can smell becomes non volatile because it is now larger in weight. But when you make wines both the free and without, so both of those with sugars on and those who have no sugars on, gets released into the wine. That rates your changes within the enzamatic activity, the pH of wine. And when you taste a wine, you have enzymes in your saliva that can actually release that bound. And we think it's that action that gives you that ashy character in the back of your throat. So it's a ritual nasal character because the back of your nose is connected to your throat as we all know when you have a cold and basically that release makes you perceive it and it's like an ashtray character if you can imagine an old campfire in the morning but that smells like if you licked that what that would taste like or if you smoking you have the old ashes there. I mean, I used to as a kid, my dad used to smoke a pipe, put the old coal pipe in your mouth and suck on it, that kind of taste. So obviously, that's very awful. So that would not be something that will increase the quality of your wine. So that for me is smoke taint. I have to caution that if you smell like, you know, smoke or something in wine, and only that, that doesn't always mean smoke taint. And there's other things that can happen in the wine that could also give you those characters. And you know, even barrel aging, some barrels can give you smoky character. So I want to caution people not to smell smoke and go oh, this is what tainted. Really focus on is there that aftertaste character that ritrum nasal, ashy character that's really distinctive. Craig Macmillan 5:48 Are there particular compounds that are kind of hallmarks that either are the most commonly found in wines that are identified as having ssmoke taint from a descriptor standpoint. Or ones that just tend to travel with those descriptors, even if they're not the compound itself? You know, what I'm talking about, like a proxy? What are those? And where did it come from? Anita Oberholster 6:05 Yeah, so we do have, you know, and we can thank our Australian researchers for that, because they've been working on this for much longer. And they have found about seven key volatile phenols, I can list them guaiacol, 4-methylguaiacol, syringol, 4-methylsyringol, p-cresol, o-cresol and m-cresol. they have identified six individual bound compounds that also correlate with smoke. So they've actually isolated them looked at them showed that they correlate with smoky characters, and the distinctive smoke taint character in wine. However, research continues. Even analyzing all those compounds, does not give you 100% predictive power, it's only about 70%. So we do think that there are more compounds that we need to keep on looking for. And that's something we're actively researching, but also the matrix. So the matrix is everything but what you're talking about. So for wine, it would be everything but the volatile phenols. We know that how much phenolic or color, polysaccharides, proteins, alcohol, sugar is in that wine, all of that influence the perception of smoke. So that can also be why the predictive power isn't that great. It could be everything else, not just the mark compounds. For instance, we know like fruity aromas can mask the smokiness quite well. But green characters like you know, the green pepper character or grassy characters, they actually uplift, smokiness, that's from research coming from South Africa. Very complex, everything in the wine influences something else. Craig Macmillan 7:41 You know, that actually just remind me of another another question. Do we know? Are there certain varieties that seem to be much more prone to either suffering from smoke impact or if they do suffer from smoke impact, having being identified as having smoke taint later on down the line? Anita Oberholster 7:57 Yes, you know, it's it's difficult. We really need more data. We we know, a variety like Pinot Noir, for instance, seems to be pretty prone to showing smoke. But is that because they absorb more? Is it something to do with the skin structure? Or is it just because they many times make wines where most simpler matrix is then, for instance, a full bodied Cabernet Sauvignon? And it's really difficult to know, we know that, for instance, Syrah naturally have very high levels of volatile phenols and can handle additional volatile phenols come from smoke quite well. That doesn't mean you can't get smoke impacted Syrahs. I've seen them. But so Syrah seems to be more robust. It seems to ask you know, Pinot Noir definitely more sensitive, say then Cabernet Sauvignon. Cabernet, Merlot, Cabernet Franc, Petit Verdot. I think the Petite Verdot perhaps a little bit more sensitive to the Cabernet Sauvignon but this is more based on anecdotal experience, rather than having enough research data to really piece it out. For us to really determine this, we would have to intentionally smoke different varieties so that they actually at the same ripeness point gets exposed to exactly the same volatile phenol compositions and smoke composition, and then evaluate them. As you can imagine, that's not easy to do. Craig Macmillan 9:20 No, it's not. Maybe I'm misremembering this, but I think I read an article where researchers were tenting rows of vines, and then building fires at one end and then blowing the smoke into the tent. And I was like, that's genius. But then in the, in the conclusions, right, the discussion, limitation, it's like, yes, but did we use the right wood? Is the intensity right? Is this over top, you know, you know, all these other variables and you're like, oh, God, you know, holy crap, what are we going to do? You know. And a lot of it's going to end up being what work that you guys are doing, which is just real in the field research when things happen, you just go study it as best you can. Yeah, you know, so it's gonna be a long time for us to figure a lot of these things out. Anita Oberholster 10:03 Yeah, we do a combination of it. But it's not easy. We've done some intentional smoking last year. And you know, we built a tank, it was like 36 feet by seven feet by 10 feet to cover for vines in our Vineyard. Just to test barior sprays, right. And then to figure out what to burn, we had some natural ash that we analyze. So Tom Collins in Washington State University, he used to burn natural vegetation and gave up because to keep it consistently the same, to know that everything was exposed to exactly the same smoke. It's difficult. So we've moved to like using pellets, but then not all pellets give up the same depending on what what they're made of, and usually hard work. And what we usually burns here in California is soft wood. So yeah, it's tricky. We had to play around with a lot of different fires to figure out which source material we should be using for for our intentional smoking. And we will keep investigating, we're trying to mimic the real situation as much as possible, but it's not perfect. Craig Macmillan 11:06 What is the window, or the progression of the windows for smoke impact on grapes when they're most vulnerable? Anita Oberholster 11:13 Yeah, you know, unfortunately, I have to tell you, basically, from the moment you have a berry,. There was this research in Australia on Merlot vines where they actually intentionally spoke, expost ir to smoke over three seasons at different growth stages. And they did find in that study, the most sensitive was from verasion on onwards. So from sugar accumulation onwards, right, our color change onwards. However, we've had many instances of now our vineyards that were only exposed to smoke before veraion. At pea size even and still ended up making smoke impacted wines. So I want to caution I would say the risk gets higher from verasion onwards. But unfortunately, you're not safe if your smoke exposure was earlier. Craig Macmillan 12:04 So it's an issue no matter what, basically. Anita Oberholster 12:07 Yes, unfortunately. Craig Macmillan 12:08 That's unfortunately, but also, that's good to know, that's really, really good to know, because I think we're thinking, oh, you know, it's a tiny berry and its all waxy and you know, it's not going to be an issue. And then, you know, four months later, three months later, suddenly, it's a problem. Anita Oberholster 12:20 I also heard this rumor of my grapes are fine, because they were overripe with smoke exposure. Now, unfortunately, that does not work either. It will absorb smoke, even if it's very ripe. The enzyme activity within the berry do decrease somewhat. So there might be a difference in how much they actually attach sugars to it, or, like these volatile phenols. But they're still sensitive, you still have a risk, there's unfortunately no period that you don't have a risk if you have a berry on the vine. Craig Macmillan 12:50 Got it. Oh, related. This reminds me of something. So the volatile phenols that we're talking about. These are compounds that are out in the air. They're part of smoking in quotes, but they're not ash. Ash is something's completely different, right? Anita Oberholster 13:05 Yeah. So ash is carbon, mostly right? So what can happen and this is the confusing thing. When you have a fire ,volatile phenols are very small, you can't see them, right. So what you see is the debris or the particulate matter, volatile phenols on their own actually break down very quickly, they phyto oxidize in the air within hours. But now they can absorb on to particulate matter. So they can absorb onto the ash. And when they absorb onto the ash, we do not know how that impacts their degradation. So there's where the issue comes. So and this is why we say only when smoke is fresh, is there any kind of relation between particulate matter and risk of smoke exposure. The older that ash gets, the older that smoke gets, the less it contains volatile phenol, phenols. And the lower your risk of smoke impact, if that makes sense. Craig Macmillan 14:02 I was just going to ask you about that. You've mentioned freshness in some of your other work. How fresh is fresh and how does it change over time? And is there any way I can sleep at night thinking that this has been out there for three days or whatever? Anita Oberholster 14:14 Yeah, you know, it's difficult, So basically at the moment, fresh ash is defined as anything less than 24 hours old. Now that's based on anecdotal data. The Australians had a fire, all the smoke moved in a column over the ocean and came back as one big column over McLaren Vale. And it was more than 24 hours later, and McLaren Vale was fine, there was no impact. So that was all anecdotal, but my own observations really do confirm that. I'm not saying you have no risk if the smoke is older than 24 hours, but your risk definitely substantially decrease. The older that smoke gets. Because what happens the volatile phenols starts breaking down, even those absorbed onto particulate matter starts breaking down. So after you know two, three days eyes that smoke is particulate matter. It doesn't contain the compounds that can absorb onto the grapes and into the graves and cause a problem. Craig Macmillan 15:10 We've talked about time, in fact about windkow. Let's pretend Craig's a grower, I was at once but I am not now. What can I do? What should I do? What should I not? Do I have any kind of agency in this process? Anita Oberholster 15:21 I wish I could tell grapegrowers what to do. I have some cautionary tales. If I can put it that way. Please, please. So what I would say is currently, we do not recommend anything. We've looked at some berry sprays, things they can spray onto the berry to protect it against the volatile phenols in the air. We've tried kaolin or surround, you know, the claim. Yep, yep. And it has shown some efficacy. So if you want to spray that on, you can try it. But it's not a silver bullet. In laboratory conditions. This is now 100% coverage, I saw about a 30% decrease in the amount of volatile phenols absorbing from smoke. But now remember, in a vineyard setting, you're not going to get 100% coverage, you may get 30 to 40% coverage. But it's a fact where if you only have a little bit of smoke exposure, that every little bit of prevention could actually mean the difference so that you end up with grapes that's not impacted and make good wine. This is always going to be preventative. Growers might have heard of the study that you looked at Praka, and it showed really, really good efficacy. However, after that initial study, there's been two more studies that showed no efficacy, and some that actually showed it resulted in the absorption of more of volatile phenols. So I'm cautioning against using Praka. I've looked at EMP barrier, I've only done one study 100% coverage. So keep that in mind. And one of their compilations, jin3e showed something very similar to surround not better. But in a similar similar realm. Here's the problem with whatever you put on, you need to wash it off. At this stage, it seems the volatile phenols absorbs onto the barrier instead of absorbing onto the berry. However, if that barrier is still there, when you pick the grapes and make the wine, it dissolves from the barrier into your wine, so you're no better off, you still have to wash it off. And that's the problem because removing that clay from the berries, that's very difficult and will need a lot of water, which is my other problem with the solution. We are continually looking at other barrier sprays, if we can find something that potential you don't have to rinse off. Because that would obviously logistically and for many other reasons be a better option. There's something else I would like to say. Some of these studies looked at compounds I just mentioned, like Praka in some of the studies and actually made it worse. We are concerned a lot of applications use the stickers, many times it's oil to get the compact stick to the berry. If there's too much oil in whatever you are applying, it seems like it doesn't dry out. And if you have something wet on the outside of the barrier that increases the volume of the berry, or potentially is a liquid and the outside of which the volatile phenols can absorb and then absorb for concentrate in that liquid and then go into the berry. That may be why in some circumstances, some compounds are making it worse. Some berry sprays are making it worse. We saw people applying fungusicides and things like that that also made absorption worse. So currently, really if there's smoke in the air, and you do not have to apply something to your grapes, don't. We're really worried about applying anything while there's smoke in the air. If you want to apply something as a protection, the only things that showed some efficacy is basically surround or potentially some of these EMP various sprays you have to do it preventative, you need to do it before there's any smoke. So you're going to do this not knowing whether you actually need this protection or not. When the smoke is there, it's too late. Please do not apply anything to you grapes, your vines while there's smoke in the air. Wait until the smoke clears. If you do have to apply fungicides and other things. That's important. The other thing also there's been some studies looking at leaf removal or not leaf removal. Now the thing is the volatile phenols can also absorb onto leaves. And actually when you have a big canopy, that canopy can actually sort of protect your grapes because the volatile phenols is absorbing onto the leaves, not onto your grape bunches. Craig Macmillan 19:40 We don't believe or we don't know at this point or we don't believe that those things aren't going to be transported from a mature lead back to the berries just like I'm transporting all these other precursors and amino acids and you know excetera? Anita Oberholster 19:52 Yes, good question. So here's the thing. There's one study that looked at this and showed that translocation from the leaves to the grapevine bunches is possible. Now here's the problem, we think it's very limited, because we still see more advantage from having a canopy there than not having a canopy. So here's the thing. There's a study that looked at a big canopy that looked at leaf removal before smoke, and then looked at leaf removal after smoke. Now, having the big canopy resulted in grapes with the least impact from the smoke than those that had leaf removal before smoke, worst impact as you can think, because the berries were totally exposed. And then the leaf removal off the smoke did help with the smoke impact in the final wines. However, there's other studies that didn't see a great impact by doing leaf removal. And there's a risk with doing leaf removal. Because if you do leaf removal, and there's another fire, or more smoke than you might do just made it worse. And obviously we are in California, you actually sometimes need some shade for your berries. So we are concerned about sunburn and other things like that. So we're not, even in Australia, I've talked to them as well, they're not recommending leaf removal, we think that risk is too high in the benefit too low at this stage. We are I'm just started a study at Oakville experimental station where we can look at translocation between leaf and vines a little bit more and get a better and I should say leafs and grapes and get a better idea about the kinetics of this translocation. When does it happen? Does it only happen when you also have sugar translocation happening? We would no more than a couple of years. Craig Macmillan 21:32 That's good. And I hope that everything continues apace. I'm very pleased to see how much research has been funded in this area. And also the collaboration. I think that the whole West Coast working together I think is a fantastic thing. And I hope that we can continue that model going forward. This isn't one of those problems where you know, we got a supply side grower, and then we have a consumer, the winery. And often we draw a line between those two. This is an issue that somehow we got to find a way of working together on this, we've got to find a way of finding some balance in terms of what the outcomes are going to be or what's going to happen. At this point qhat do you what do you think about that? What are what are things that you've come across that seemed like they made the community that if you will function or where things just clearly were problems that were going to be really, really bad? In kind of the more like logistical, social, economic realms? Anita Oberholster 22:20 Yes, I guess communication is key, right. And I do feel that this is a heavy burden that should be carried equally by the grape grower and the winemaker, there's been a little bit of everything. You have the situations where some grape contracts were canceled with no rhyme or reason, it seems like. And then you have the situations where you have winemakers that talk to their grape growers. Made bucket fermentations with their grapes, brought them in, tasted together, looked at the data, had a discussion. And that's really optimal. So what I really would like to see is that before there's a smoke event, before harvest, right, in the offseason, there needs to be clear communication about how this process is going to work. You know, the grape grow needs to know, okay, what stands in my contract? Okay, what does that mean? When are we going to evaluate the grapes? Who's going to pay for the testing? Who needs to take the samples, take it to the lab? Do we do bucket fermentations? Who do the bucket fermentations? Who's going to taste these wines? And all of these things optimally should be about communication and a shared experience right effort between the grape grower and the winemaker, that's really the best situation. So for growers, I would say, talk to the winery and make sure that there are steps in place, don't assume they are there, make sure that they are actually in place and what they are, what's going to be your responsibility. How's that conversation going to go? If there is a smoke event, it's really important. But also for growers, you know, I'm recommending, I know that testing is really expensive. However, if you can, for crop insurance, you need a sample of each block of each variety, which is a lot. But even if you can just take a composite sample, you know, 300 berries in a bag. I mean 100 If you don't have a lot of grapes, in a bag, throw it in your freezer. Every couple of weeks from verasion. I would say our risk for smoke exposure really exponentially goes up from verasion onwards. So I would say from verasion, take a berry sample, throw it in your freezer. If don't need it, you don't need it. But if there's a smoke event, then you can go back to your pre smoke sample. You can have that analyzed with your harvest sample. And you can see what's the difference? Because the problem is we do not have public baseline. And we're at baseline I mean for the main varieties, what is normal for your area, what is the normal amount of volatile phenols. Because this is the problem we're all doing testing, and then say, now we're supposed to know what's elevated. How do you know what's elevated if you don't know what's normal. And then like I just said, you can get smoke impact without wine taint, right? How much elevation do you need before it actually results in a wine that's tainted, and that's what we're also trying to address. But we're only now this season will be our second year for baseline. Trying to determine baseline for the seven main varieties in California to at least as a reference when you get numbers back from the lab so that you can interpret it more easily. And we're also doing threshold studies in wine. That is, how much of these compounds can be in a specific wine matrix before it results in a decrease in quality. That's what we're trying to do. I call it the two bookends. If we have the two bookends, then contracts can be more specific, perhaps they can even have numbers in them. Now numbers is difficult because we just don't have enough data to know whether what is a good number to put in a contract. I mean, there's some numbers out there based on guaiacol and 4-methylguaiacol. That's only two of the seven free vlatine phenols. That doesn't even take the bound into account. So this is something I do want to tell a grower and this is really important. Crop insurance is based on only guaiacol and 4-methylguaiacol, only to marker compounds. Here's the problem, you may have smoke impacting your berries, and that guaiacol and 4-methylguaiacol number is below quantification limits, right? So you think you're good, no problem. The issue is most of these free volatile phenols depending on when grapes are exposed to smoke can be in the bound form. So you don't see it. But now the winemaker takes those grapes, he makes wine during the winemaking process, up to 30% of that bound can be released to free. And now suddenly you have a problem because it made wine that impacted but according to crop insurance, your data did not show smoke impact. And this is why we're really telling people to do small scale fermentations. And I know don't ask a grower to do fermentation is not a small ask. So that would be great if your winery was prepared to do it. But it's not that difficult. I do have a video on my website. I cringe saying this. But it was done overnight. But there you go, Craig Macmillan 27:31 There will be a link to that particular video, by the way, I think I thought it was great. I thought it was I thought was fantastic. It is a little intimidating, I have to admit, but it was really, really good and a lot of numbers and a lot of things. But but you got it, you got to do it, you got to do it. Right. I mean, there's no other sense. Anita Oberholster 27:45 I think, you know, I tried to on the fly, in my brain, make it so that somebody in a kitchen can do it, using things that you may have at on hand right to make the wine. So the advantage here is crop insurance meeting us halfway. They said so long as you can show chain of custody, so long as I bucket fermentation actually represents that block for that specific variety, they will take that wine number so that one you can take that bucket fermentation and get that analyzed for guaiacol and 4-methylguaiacol. That may still show safe and then why may still end up being smoke impacted six, nine months later that unfortunately do happen. However, your chances is much greater that it will show you impact if you had impact just because you had that 20 to 30% that can be released during the primary fermentation process. And this is why we recommend that. Now that you know the story gets convoluted because there's some people now saying but grape analysis and wine analysis gives you the same number. There's some researchers out there saying that. And it's true for how they looked at the grapes, the grape number and the wine number was the same. However, most labs will take the grapes, homogenize it spin down the juice and analyze the juice. That's not an extensible amount of skin contact you really to get the same amount that will end up in the wine, you need at least five days of contact. Craig Macmillan 29:15 Okay, there is the key. Anita Oberholster 29:16 And so that's why I'm saying just do not do a mini fermentation because you need that skin contact time. Researchers that say that grapes on wine they get the same number by analysis is because for their sample prepping the grapes, they did something like a five day course. Craig Macmillan 29:31 But also because if you have an active fermentation, you are having some enzymatic activity that's going to break those glucosides and set those phenols the variable freeness free and that's what's happening in reality. So that's that's part of it. Anita Oberholster 29:45 Good point. So this is what happening. Yes. So especially in the beginning, as soon as you crush your groups, there's enzymes within the cells of the groups and then gets released and they can release the sugars from the volatile phenols. Now during the winemaking process in the beginning until the alcohol formation gets too high, the alcohol do inhibit these enzymes, you get that release. And then after that, you also have the fact that wine has a low pH between three and four. And so you get some acid release as well, because they're acid liable, meaning that they do release the sugars over time. But that type of reuse is slow. Craig Macmillan 30:24 That's a good question. Is there an unknown effect of pH on this? You know, you talk, you talked about a target pH that many winemakers would like to have. But I know that it was along the central coast, it's not unusual to be three, seven push and three, eight going from there. And in other spots, making white wines with three twos. Do we know what the what the effect is? Anita Oberholster 30:42 Okay, so here's the thing, I'm not recommending acidifying your wines to a ridiculous low pH and then adjusting it to get to get more to release. The thing is, there is a pH effect, but it's not very strong. So in the range of wine, this is why after wine is made, these bound compounds are actually pretty stable over five, six years, you may get another 10 15% releasing, okay. So that they don't actually release a lot at the wine range pH. So in a short period of time, I don't think it's worth doing that kind of thing. Just to give you some context in the lab, if we're trying to hydrolyze basically to remove all the sugars from the volatile phenols. We adjust the pH with hydrochloric acid or sulfiric acid to pH one. Craig Macmillan 31:33 Oh my god! Anita Oberholster 31:34 Then we heat it at 100 degrees Celsius for one hour. And it still does not release that. Craig Macmillan 31:43 Holy cow. Anita Oberholster 31:44 So just want to say this is extreme conditions. Because you know, in 2020, somebody contacted me and asked that winemaker wants me to spray to tartaric acid on my grapes to break down the glycosides. Now, obviously, that is a lot of unnecessary labor, because it's gonna do nothing to those bound, volatile phenols. Craig Macmillan 32:05 That's gonna be an uncontrollable situation, man. Anita Oberholster 32:07 Yeah, so that kind of thing. You know, I have to say, I want to invite growers. If somebody asked you to do something weird, or something you think is really not needed, you're obviously free to contact me and I will share my knowledge which they may forward to the winemaker. Craig Macmillan 32:24 Well, it's part of the communication. Anita Oberholster 32:25 I actually have a cooperative extension specialist for the for the enology side for the wine side, I true believer, all wines, and all good wines are made in the vineyard. Yeah, I you know, I'm a farmer's daughter. So I get it. So I really do want to look out for both sides. Because where would a winery be without grapes? Craig Macmillan 32:45 And where would a grape poor be without wineries? Anita Oberholster 32:47 Exactly right. So it's a two way street. And we need to figure this out together. You know, it's a difficult situation. And unfortunately, we don't know that much more than 2020. But I think we know more about how to prepare ourselves. And sometimes not, you know, knowledge is power, even just knowing what we don't know, is power. And just being more informed is power, right? The more you understand about the problem, the smaller the chance that somebody can come and tell you something that's totally wrong, and get you to do something that actually makes matters worse, which wastes your time or waste your money and is not going to help. Craig Macmillan 33:27 So we only got about another minute here left, we got to wrap up. What, is there one thing that you would recommend to a grape grower on this topic related to this topic? Anita Oberholster 33:37 I would say please store berry samples. Buy a freezer, and store samples. There's so many people that's now in litigation, and they asked my help. And I can't help them because they don't have a grape sample. And even the sample you sent to the labs that were smoke impacted those samples. Keep reference samples of them too. You never know when you need to go back to them. It breaks my heart when I can't help them prove what they're trying to tell me because they just don't have the samples to analyze. It's really important and and please talk to your winery, make sure that you know what steps to take. Talk to your crop insurance know what steps to take to ensure that you're at least covered if you need it. Craig Macmillan 34:25 Where can people find out more about you and your work? Anita Oberholster 34:28 So you know, I'm on the viticulture enology, the Department of Viticulture and Enology website, just look under personnel. I'm there, my contact details are there. There's a link to my bio and some of the work that I do and you know, just send me an email. It's very important to say persistence is key. I do receive more than 100 emails per day. So it's sometimes difficult to get to everybody and sometimes I really miss important emails. That's a shame. So it's really good when people actually send a repeat. Craig Macmillan 34:59 Okay, Hey, good advice. So our guest today has been Dr. Anita Oberholster Professor Cooperative Extension Enology in the department of Viticulture and Enology, UC Davis,. Thank you so much for being a guest. This is a hugely important topic and obviously isn't going away. And the science on this is developing. Golly, probably by the month. You know, as I watched the literature, there's new publications on this topic globally. Every issue of something so keep up the good work, keep us informed. We'd love to have you back in the future and we'll talk some more about what we learned. Anita Oberholster 35:29 Absolutely. It was great talking to you Transcribed by https://otter.ai
Intro Guy 0:00 Your journey has been an interesting one up to hear you've questioned so much more than those around you. You've even questioned yourself as to how you could have grown into these thoughts. Am I crazy? When did I begin to think differently? Why do people in general, you're so limited? Brandon Handley 0:12 John Johnson, also known as the natural medium, that's his site. He's been on a pathway of the discovery of his own spiritual and personal awareness for many years. Tutoring is John's greatest passion, to work to support the expression and understanding of ourselves and to discover our own truth. John is also the tutor at the world famous Arthur Findlay College in London and has an the qualified spiritual healer. self development has always been a passion for John and he continues to use this in his teaching philosophies today. John, how you doing? Thanks for joining today. John Johnson 0:47 Very well. Lovely to be with you and speak with you. So the converter? Brandon Handley 0:51 Yeah, fantastic. So you and I connected through a mutual friend of ours, Deb Levine. And you know, she she's speaks to all of you loves you to death you and I connected not too long ago had a really nice conversation. And, and you came back anyways. Right? So one of the ways I like to start this off with John, is that you and I, we're vessels for spiritual energy, right? Creative, universal energy, call it whatever you'd like. There is a message that's coming through you that's going to reach one of our listeners today that can only be delivered through you in this way. What does that message today, John? John Johnson 1:32 Well, no pressure on that one. I think one of the I think one of the big things about life is to make sure that we live truth and truly to ourself to do the things that feel right for us. That might not be right for everybody else. We're very, very, I suppose very hard on yourself, giving yourself the space to live truly to who and what we are. Because we always want to please other people and make sure a lot of people were happy or show that we're progressing. We're not standing still. So I think for me, that would be really trying to encourage anybody and everybody and also when I speak to other people, I always talk to myself, as to encourage, stay in your truth. Do the things that are right for you. Even if you're not really sure. Keep gon going. I think it's a really important thing to keep on going. Brandon Handley 2:25 100% You know, it's funny, I just I just got done making a post to read. Got to know if you've ever watched Mrs. Maisel. Marvelous Mrs. Maisel. Really great series on Amazon. And the finale. Just talks a little, a little bit about what you're saying there. Right. She's, Mrs. Mays was kind of hiding behind like these self imposed limitations, right, saying, Yes, I want this thing. But only if it happens in this way that I've got outlined for me, right. Which in this series is keeping her from her truth? Right? Yeah. Can we talk a little bit about like, well, you know, what, how you work with your clients and keeping them aligned with their truth and bypassing some of their self imposed limitations? John Johnson 3:13 Yeah, I think I mean, the thing about human nature, I'm a big interest in the psychology of people. So why do we do what we do? Why do we not do the things blah, blah, blah. So for me to really start to understand people is to understand myself. So that's the start point, I need to understand John, and what he is and how he is before trying to help anybody else. So I think one of the things about human nature and us as individuals is that we love to have comfort and safety. So we always look for comfort, and we always want to have safety. But we also love familiarity. So if it's unfamiliar, we'd rather walk the same pathway, do the same thing that's painful, rather than try something that might be less painful, but the fear of doing something less painful, is more fearful. So what we end up keep back to the familiar again. So for me, one of the things about the development of the person, which is where the emphasis really lies, as first of all to find out where they really are, and their truth, as opposed to where they think, or what the wants the people around them to think is the truth. I mean, we all have the, it's called the masks of life. You know, we have the masks we put on to go to work, we've got the mask for the friends, we'll get the mask or the relation. And it's really about trying to take all those masks away. Because the question is always what is it you're so afraid of? You know, what, what is the fear? What is it that you think is so bad? There's going to be so wrong. There's going to be so disruptive for you just to be you. And it's amazing the stuff that we all have individually in our minds. What we're brought up to think about ourself, what we think our parents or peers expect of Is the demands of what makes you what makes you successful in the world? What kind of person do you have to be to have a good relationship a good job. There's so many, there's so much stuff that's put into us and programmed into us, that doesn't necessarily match who we are and what we are. And for me, it's about, it's like deciphering what's true and what's not true. And the hardest thing is that when you challenge people's realities, they start to recognize that that's not their reality, which is a really scary thing to happen. Because when you wake up to your actual reality, it's a very scary place to be because all the all the little bubbles start to pop around you because you thought you're that, in fact, you're told no, you're not. You thought this was important. But it turns out that it wasn't overly important. And you start to recognize the limitations that we've created for ourself. And, of course, we always want to blame other people and blame circumstances. But there's a great philosophy, which is that you know, that trauma and difficulties happen to everybody. But what we focus on is what happens to us rather than how we react to what happened to us. So, if something if somebody was a difficult parent, or we had somebody very dominant, then that was the trauma. But how do we react to that trauma? Do we make ourselves very small? And do we live our life walking on eggshells? Or do we actually stand up and recognize why this was happening? And my reaction was to make myself small. So then I can wake up to the reality and say, Well, I'm actually not smart, which means I don't need to hate, which means we'll actually I don't know what I want to do myself, because I've always been hating. So it sort of cracks open that shell of what we think we are into the reality of who we are, which is why a lot of times people don't necessarily respectfully, don't always do the work. Because it's the hard way. The easy way is just to hate within the clouds and the fluff of spirituality. And that the hard way is to sit back, sit down and really go into the depths of your own soul, and really look deeply at yourself and recognize the truth of what you are. And then the question is, obviously, what is truth? So it just keeps on coming? You know, it's like a snowball. Brandon Handley 7:28 Yeah, no, no, definitely, definitely a lot in there. Right? I think that, you know, a line we use over here in the state side anyways, you know, and you may use it over, there's like, the devil, the devil, you know, is right, better than the one that you don't? Right, and so, so, so, and it really sounds like, you know, a lot of what you're talking about, too, is that people, you know, they have these stories built up, and like you're talking about once you kind of, you know, pop this bubble, or I think another analogy I've heard is House of Cards, right? You pull one of those cards out the whole thing tumbles down. And then the left, I gotta imagine reevaluating their story, right or the left, as you talked about, like, seeing all the masks in front of them versus on them, right, seeing for a moment that they've got all these masks in front of them, in terms of kind of helping people to challenge their reality. And John would jump right into this right. In terms of helping people, you know, challenge their reality, what are some tools? What are some ways that you like to help to do that? John Johnson 8:40 I think one of the first things that I always do, I always want to, like, speak to the person get get a kind of feeling about where they are with themselves, because of some of these very, let's say somebody's very self destructive and very self critical. If you're going to challenge the reality very quickly, you know, you can, you can just push them over the edge of themself. So the first thing is always to be very conscious of where they are, and be very careful of how far down the rabbit hole you want to go before really trying to do the proper work. So for me, there's very simple practices, like you mentioned, there would have been earlier, when I remember even with Deb and people like that, there was a so there's such purity within them, they have this need to help and want people. And sometimes the thing that's getting in the Wii is never the ability of what they are, it's the person. So when you start to forget about the ability, somebody wants to be a doctor or nurse, a therapist, an intuitive worker, an energy worker, any of these kind of things. It's there for everybody because that's it's it's not even negotiable with its there the potential lies within the presence of the power, but as the person able to to release themselves as that person able to surrender to who they are. That's that's the struggle. Because the wonderful thing I have a phrase or seeing, which is, you know that when you develop the person, you will unlock the potential of the person. And what we do in today is that we try to give people tools to make them into something hoping that will get them to come to themself. But the actual process is the opposite. So I do and people come to me and say, I want to learn to do mediumship, or I want to learn to be more intuitive. The first thing I asked them was way. And then they say, well, because, yeah, well, and they don't have an answer. Exactly. Always, because they haven't thought about why they want to do it. They're just busy trying to get somewhere, which is normal for I mean, a huge percentage of his portfolio did the same thing when I started. But then the question is, okay, so why do you want to do? Well, because I'm sensitive. And then I challenge, I'm sensitive and say, Okay, well show me somebody on the planet who's not sensitive. So that answer doesn't work. So what's the reason you want to do it? So what happens is you charge to challenge their belief, because belief is the foundation of the whole thing is truth. But the truth lies on the foundation of belief. Because if you come from a certain belief system in us install a belief in yourself in a certain way, as soon as you recognize belief is the one thing that you can't take off anybody. You can take everything off somebody, but you can't take the belief is something that's deeper than the essence of who they are. So to challenge the reality is to challenge the belief. So then I give them exercises and ask them questions like, so what would be the purpose of that? What would be the purpose of this? And when they gave me the purpose, they might say, well, I want to be rid of energy. And I want to work intuitively. And that's why and I say, but what do you want to do with it? Well, I want to be able to look into the future, and I want to be able to make predictions. And then I say, Okay, so tell me, why is that so important for you to do that. And what it means is they're having to dig deeper into the answers of the questions they don't want to ask themself. So it keeps it almost like you're, you're forcing them into the, into the space of the self to actually find out. And sometimes the answer comes where, well, I'm actually afraid of my own life, which is why I want to know what's happening. And it's like, well, is that the right reason to develop this then? So I'm not somebody who just yeah, I'm very good. There may be so I'm very, some very precise and critical in many ways towards my myself. But I am not somebody who wants to help people become the magician, or other I'm not interested in people becoming the showman if they are the showman, because that's what their ability presents, that's what they will become. But most people with integrity, have a self, like a self healing process where they just come home. And when they come home, what they felt they wanted to do might not be actually what they actually do. And I think that's the big difference when you awaken and ask the question. They actually feel I want to be an intuitive, I want to be this, I want to be that. But when they go through the whole process of development, at the end of it, they might say, I actually want to be a Chinese want to work in Chinese medicine, or I want to be a mature and you go great, perfect, I'm really happy for you. Because we don't need to have 300 million mediums on the planet. You know, it's not needed. We need good people who do the job, that rate for their soul with the express what's right for them. And the way that's right for them. That brings us back into the naturalness, the truth, and also the belief system. So it keeps challenging by asking certain questions, to try and get them into that space of what is the reality of belief. Because I think if you have the reality of your own belief, and you're honest about it, that opens opens all the doors for you. And then ability presents itself. Brandon Handley 14:07 Now, all of that, right? So, you know, if we if we started off, right, it's really just a matter of I think he even said at the beginning, where are they? You know, in this journey? Where are they in this journey to find out the truth of who they are? And, and, you know, like, you're saying, we can all we can all do? I don't know, I don't know if listen, I think we all have the capability like a saint, do any of it, be a doctor, be a lawyer, do whatever you want to do. But the real question is, why do you want to do that? Right? And I love the lines, that potential lies within the presence of the power right? And being able to surrender to who they actually are right within them. Asking those deeper questions that we're just not asking those questions, right. It's like, oh, well, nothing wrong, like so you know, I had an interaction with this thing and that person I want to go to Do that. Okay. Why? Yeah. Why? Right? Why? Why? You know? And if they don't answer that question immediately, and this is what I found for myself, Johnny, and this, probably what you've seen too is like, you know, they go and they go, and they do the thing. And they realize that that's not for them. Absolutely. Right. Yeah, but it could and it sounds like your journey, right? LED you like, hey, I want to go to the same note leads me over here. Leads me over here. Leads me over here. And I want to like, you know, the idea of, hey, I don't want to work with somebody that's just doing this. From like, a magician and showmanship state, right? Did I capture that correctly? Like, you know, you want somebody that people that you'd like to work with, or you know, really getting deep, this this coming home thing, when you're talking about coming home, you don't mean coming home to get their, their their tea? On the counter, you're talking about coming home to this the truth of who they are, right. And I can't remember whether or not I think when we had this conversation before, and when I first started on my journey, a big piece of it. John was like, just beginning, you know where you are. Right? Begin where you are, start with that thing that you think you want to do. And I felt empowered, right? Like, the liberated, right, this expressing the truth of who I was, I had no idea what exactly it was, I was expressing. But I was feeling a greatness. And when I say a greatness, I'm not talking about like, I'm number one, I felt filled with something. Right. And I would go ask other people out, so what's it like for you to step into your greatness? And they would like, Whoa, there's nothing great about me. And I think that what you're trying to show these people, there's something great about everybody. Yep. Right. So so, you know, when when when they start doing this journey, John, when they start recognize they start doing a self healing and expressing the truth of who they are? What are some of the, what is some of that look like? I'm trying to, you know, because I guess what I would say, is that part of the awakening process? I'm not sure if that's what you would say to like, what are some of the symptoms as a turret? Terrible word for symptoms? Like, what are some of the signs that, that they're totally holding themselves? Or what are some of you know, people say, John, I'm feeling like this and your and your responses, like, oh, okay, you're on the path, you you've clicked the next click in the ratchet or whatever. John Johnson 17:31 Yeah, I think one of the things about development when you, I think the moment of waking up to who you really are, is this, as I said earlier, it's a scary part to bust all those reality bubbles, you wake up from who you think you are, to who you actually are. And the thing about it is, it's really, it's quite a scary transition for many people. But at the same time, if you can embrace the change, will you start to recognize that one of the things that's very human and as that we carry so much baggage, of emotions, demands expectation, main chatter the monkey brain, when you actually notice how much energy that costs you to live in a way that's not right for you, but you keep doing it anyway, when you start to notice that you have more energy all of a sudden, because you've made small changes in your thinking or small changes in your actions, or you start to respect yourself a little bit more than you notice, all of a sudden, you have more time, you have more energy, then you're already showing that you're starting to wake up to the truth and reality of what you actually need in your life as opposed to what you have been doing. The one that will always is really hard. There's the thing about the challenge of this kind of wakening up to yourself spiritually, it also means that the creation of what you have around you always starts to flip and change, which is the scary part. So when, for example, I remember when I started to be true to my own self, and started to really feel and do the things that felt right with me, I started to have problems in relationships, friends, because I wasn't being what they always wanted me to be. And I started to go women, this is your problem between you and them. So you deal with it. And I was always the person, man, okay, you know, again, and try and find an answer and solution and shine. And because I said, Wait a minute, that's not my job, you've created the problem between each other. So suck it up, and go and solve it. And I'm just gonna stand here as you need me, I'll be here. But this is not my this is not my battle. And what you find there's those people then call you selfish. Because you're selfish because you don't care because and what's happening in the cycle in a psychological sense is that you're owning your own power. You're starting to do what feels right for you. But they are now having to take responsibilities that they never took before because you always took their responsibility. So you would solve that problem, which means they never had to deal with it. And all of a sudden, you see new suck up, not my problem. And you're the bad one. Because now they need to think for themselves. No, they need to start to do that. So one of the big things for me, when I see people that start to kind of wake up to the space is that they start to notice that there's almost like the war drum starts to rumble around the family in the ruins relationships. And it's like, I thought that was a good friend of mine. But actually, when I see the way they treat me in what they do, I'm not sure they actually aren't a good friend is what I thought they were. And that person over there who I never thought was a good friend is actually more honest and truthful with me than anybody else. So your reality snaps and changes that you start to notice the reality of who you are. And then you know, you're starting to be in the right space, because then you're living truthfully to what's true and important for you. And you're no longer pleasing, satisfying, or taking on responsibilities that were not yours to start with. So I think that's a really big sign to look for. When you notice that the world starts blaming you for being selfish, you're probably doing something right. Brandon Handley 21:09 Well, you're right. And I totally agree. Only because I agree. And I've seen it happen for me anyways, especially especially in the struggle in the beginning, right, where you draw on this journey. And this is kind of that line, what you know, what are the things that are no longer serving you? Right? Yep. And my experience was that those things dropped away on their own, like effortlessly, right? Drinking, for example. It was like, Oh, I don't this please. Like, there's no, no reason for me to keep doing this. As a matter of fact, if I keep doing this, it's like, you know, there's all those No, good, that's coming of it. And then when I stopped drinking, like, here's all the people that stopped wanting to hang out, right? Like, why why? Why did you quit drinking? I was like, Well, why don't you? Why would I need to explain myself? That doesn't even make any sense. Right? Because and because other people are curious, because they want to do it to write but they can't, they haven't gotten to this space. And then and then this other area that you're talking about, like, I'm not going to do this for you anymore. Because you really need to be able to do that on your own or like, you know, I have, my life is valuable, too. So I'm going to actually be responsible for mine, you'd be responsible for years, right? And being called selfish, or, you know, spending too much time on yourself type of thing like, well, I don't know. And, John, I think it's very important to do things for others and give and be of service. Yeah. But one of the people that you're here to be of service to more than anybody else in the world is is you John Johnson 22:52 can't serve and look after yourself, then you're only you're only going to sacrifice, sacrifice your own self to help everybody else be happy. And the thing about that is that when you create the pattern of I'm going to make this person happy, so I can be happy. That never works. Because they end up becoming so happy that they got on relief and achieve and you're sitting back going, Oh, what about me. And you see this person a lot in relationships with people. So they meet somebody, and they want to be put on the happy go lucky, I'm crazy. I can sing. I love karaoke, I like to have a good drink. And they want to be something to be impressed to be liked. And after a few months, when they start to calm down and relationship starts to become a bit more normal. They go, I don't really feel like going out and drinking. I'm not really all that bothered. And the person who they've just met says, Yeah, but when I met you, you are crazy and wild. And you did this. And they go, yeah. And honestly, the answer is, but that wasn't me, I was trying to make you like me or impress you or so it's a very, very difficult thing. But that goes through like the wheel and the pattern, where every time they meet somebody, they've got to impress them to be liked. And then when they become themself, which is maybe more passive or introvert or quiet, or they're maybe just normal, whatever normal is, then the person they're with, they get bored because they don't see the interaction that they attracted to them to begin with. And the person who does it to the other person ends up on their own again, and they never understand my people leave me because, you know, help that person to come stronger. I help them to become more confident I help them to be successful. And when they where they left me, it's like, okay, so why would you help them so much to do something they needed to do themselves? And it's okay to say to help other people, but that's that's what we're here for. There's a human kind of human nature, we're here to help and support each other. But there also has to be some teams doing nothing, as the support has not always do something. Like don't always have the answer because sometimes the person needs to come with the answer, because if you always give the answer then they're not doing the work for it. So you're Trying to get the balance between being of service and being there. But also respect your own self, give the space for other people's growth, but give yourself the space for your own growth. And hopefully you meet in the middle somewhere. And I think that's the hardest thing for is to have that balance Brandon Handley 25:16 100% spent, you know, especially in kind of any relationship, right, you can see the you can and here's the other thing on that, too, John, like you're talking about? If we come with an answer, we call it an answer to the question from our own perspective, and when the person that we're trying to help is able to come up with with their own answer, from their own perspective, chances are, it's actually going to be a different answer than than we would have given. But it solves the same problem, right? And it's also that much more effective for that person, because they're like, oh, wow, I can answer this stuff on my own. I don't need you to be answering my stuff for me. And, and a lot of times, I think, just when you're asking these people, these next level questions, so like, oh, wow, thank you for asking me these questions and challenging me a little bit and making me dig a little deeper to realize that they actually have the resources that they already need within them to move forward. Yeah, I John Johnson 26:19 think the thing is, when when some of the things that don't answer, they're going to trust and believe in that answer, because it was their own. And even with me, when I do any teaching or workshops, I actually tell the people who come on courses, and I'm going to ask you more questions than you asked me. And normally, it's always the teacher is the one who tells the answers and tells of the who is going to be. But I do the opposite. Because if somebody says to me, Well, I have a problem with us. What do you think then I say, Well, what do you think? And they go by? I don't know, I'm asking you. And I go, Yeah, but I want you to come and tell me what's happening rather than me just I can give you an answer every day. But it doesn't mean it's the right answer. I want you to come and tell me what you discovered. And then I'll give you something because the developments always about FAA choose to do it myself. And this is again, a really important thing with a lot of the work that I do. When somebody has success in some of the lands on the money, the just to do something that's so important, so powerful, such a transformation. I want them to wake up and recognize the that the work. Other one waking up and saying, Oh, John, thanks so much, because you helped me that I want them to give themselves the credit for the work that they did. Because they found the answer, though, I may have been an instigator to shove them and put them in the eye to get them where they want to go. But they're the ones that can wake up and say to their friends and family, I made this choice. And I am happy because I feel happier now than I've ever done. Rather than saying, I made this choice, because John told me it'd be good for me. And it worked out well. Because it's not, it's not about that. It's about encouraging you to find that truth of you by asking you the questions you don't want to. And then when you get the answer, and it works for you, you can be proud of yourself. And if you get the answer that doesn't work for you, then you have to take responsibility, that that doesn't work. But what did you learn from it? What can you do the next day, because we have this tradition within spirituality, especially if you're doing some sort of leadership bar. That, you know, we're meant to have all the answers. And I mean, I've got hard enough time living my own life without trying to lead anybody else's life. So we've got to be able to see the two sides of it, you can't be the hero for everybody, without also been the developer. So if you're going to be somebody who's going to tell people how to live their life, and it goes great, and they get praise, you've also got to take the problem, when it doesn't go well. You can't have only the praise and just have the other stuff. So that's why the, for me, the best thing is always when you have advice from anybody, as they should not be telling you how to live your life and what to do. They should be encouraging you to look at opportunities, but ultimately you decide what happens because you live and die by the sword. And that's so lifers. And that for me is so important because today we have everywhere in the world. But today there's more about thinking you have an insight into something or because you're even with your own development. I mean, you've done a lot of work with your own self. So people may have this trust in you that you might have an answer that goes beyond their perception. But at the same time, if it goes beyond their perception, they're not going to get it anyway. So they might as well answer their own question and come to the truth where they are. And not because we're bigger than each other. It's just because we have different pathways of understandings. So I would rather somebody wakes up and says, This is my understanding. This tool is right for me and I can see Wow, well done. Congratulations. You know you did so well be proud of yourself. Rather than I get the praise when in fact that's not my life to be praised. That's they need to have that period of of themselves. And that love of themselves, and really be in contact with that spark of divinity, to recognize the power, the power that created it. And the power that creates has the power to heal. The power that creates has the power to move. It's all there. We just got to tap in and believe in it. So I think it's a really important thing that people get the get the answers themselves with encouragement, the end of the day, their answers the most powerful answer. Yep. Brandon Handley 30:24 Yeah, no. Right. And I think the, the, the line that I use on that most of the time is, you're both the gift and the giver, right? And you give that gift to yourself, and you're able to give it a and it just kind of replenishes itself. Right. And to your point, right, certainly been in position where people may think that I have an answer for their question or their quandary. But I got to tell them, No, I, this isn't a This isn't my area of expertise, right? I don't know what it is that you're looking at, here's what it seems like to me. You know, I'm happy to point you in like a direction that I might go in and seek an answer for yourself. Right. And, and that's been very effective. And they come back supercharged, they come back very excited. This is what I found it oh my god, this is my experience. So helping people to empower themselves sounds like you kind of like what's your what's your about? Now, John? John, I think one of the things we didn't really even dig into much, you know, we talk a little bit about your background, you you're a tutor, your tutor of what John Johnson 31:30 I call it, the the intuitive arts. I, when I started it was always called, you know, you call yourself a medium and blah, blah, blah. But for me, it's just too narrow. To be called a medium. If you look up the word medium, now actually says it's that's the medium between two things. So I actually talk more about the intuitive arts. So for me, it's a lot about everybody has an intuitive art, whether you draw paint, sing, dance, you know, rate speak, there's something intuitive about the art of your expression, then for me, the expression of communication and self development is that intuitive art, you learn to be in contact with the intuitive power, you learn to trust yourself, which is the thing that everybody wants is to trust themselves and believe in themselves. And, for me, it's about trying to knock through all the stuff that stops us getting in contact with that intuitive ability. So that's why it becomes an art of intuition. It's an art of expression, rather than it's something you need to become a master of, and you need to have a job and you have to become because you're sensitive you need to accompany. It's not that journey. If that's the journey for you, then that's what it will become. But the journey is really the intuitive arcs of unfolding this intuitive ability that, again, we don't, we don't give ourselves the credit of how intelligent we are within the soul. Very simply, we're born into the world, we have this sense of awareness. And by the time we get to the age of 567, we're taught to think and analyze, and that purity of who we are, it's still there, we've just lost contact with it. So when we get older, and hopefully a little bit wiser, then we start to give ourselves permission to tap back into that intuitive gift that's already there. And that's why even I don't even like like the word gifts, because it's not actually a gift. It's it's sort of part of the package. It's like, it's like buying a computer without a hard drive. You know, it doesn't happen you buy a computer, the hard drive that comes with a hard drive, because that's what the computer needs. So for me, the ability of awareness is already packaged within the souls experience. And you're just trying to get back in touch with that intuitive art. So that's why for me, I'd rather see tutor of intuitive arts or tutor of self development, discovery, intuitive arts, that kind of areas more with, I think, my interests mostly lace. Yeah. Brandon Handley 33:52 Awesome. And so when somebody comes to for kind of expression of these arts, and, you know, it sounds like you're almost willing to let them go, if you realize it's not a fit to write, he was like, hey, you know, let's, let's, let's why you want to be here. So who do you feel is like the best fit for what you have to offer? John Johnson 34:18 I don't think there is a Pacific that, for me, there's no specific thing or checklist because it's purely if somebody feels drawn to a weekend to trust themselves, or they have experiences of unawareness, which they're not sure real, they want to trust or energetically wise. All we're actually doing is we're giving ourselves permission to find out what we can find out about it. Very often we hear stories, as I said about some of these supercenter sensitive and oversensitive. Well, I don't believe in oversensitive people. I believe in people who are very sensitive who are not in control of their sensitivity. They don't understand that which is why they We come oversensitive or you cry all the time, and you get affected by everything. And you know, you're, it's only because we're not in control of what they're aware of. It's not because they're more sensitive than anybody else. And then you have other people on the spectrum who are like the sensitivity of a piece of woods, who want to have more sensitivity. And it's like, well, you know that you are sensitive, you're not allowing yourself so what are you afraid of? What's the what is it? You're not allowing yourself to be vulnerable to with yourself? What is it you're afraid? What do you think's going to happen? So it's, there's no, there's no, there's no right or wrong. And it's also what I teach. When I say to people, I don't really have we need to categorize people with beginners, intermediate and advanced, have levels of experience. But at the same time, we can have somebody with no experience who can actually trust themselves and do more of a better experience than somebody who has lots of experience. Because sometimes Knowledge is power. But some things knowledge destroys the naturalness. So there's no real. But again, it's just, I think it's just one of those areas where if you feel drawn to discover, then just be open to see what's there. And then it will actually draw you forward. And its own way that way that needs to be for yourself. So there's no right and wrong, there's no good or bad, nobody's better than anybody else. Nobody can and nobody can, it's really just allowing yourself to be honest. And just find out what you can find out from yourself about yourself, that that will actually unleash the intuitive ability. Brandon Handley 36:32 I love that have the idea to write have, you know, do you not overly sensitive, everybody's pretty much got the same amount of sensitivities, it's how you respond to those sensitivities. And where would you like to be alone that or if you're okay, crying all the time, be okay to cry all the time. Like, that's a great release anyways, you know, but, but realize that that is your choice, right? And realize that if you want to, you know, kind of come along somewhere in that and same way, vice versa. Right, I would say a more along the vice versa, side of, you know, not feeling right, but also understanding that, like, you know, I, I have the capacity and capability to feel in a greater sense. What am I afraid of? I don't know, I'm not doing that with you today, though. The, the the other piece to that you'd mentioned is and I think this is really powerful. And it's the idea that a beginner can actually, in the beginning, have more success, quote, unquote, success in an endeavor than somebody who's had the experience, primarily because they haven't. They don't know what the theoretical limitations are. Absolutely. Right. They don't know what they don't know. Well, you know, last time I did this, or my previous experiences are the people that I work with have influenced these experiences. And so I believe that these, these are the ceilings, these are the thresholds. And so I guess that that also points to the idea of always trying to have a beginner's mind. Yeah, John Johnson 38:18 I mean, the thing is, there's no limitations, no boundaries, other than the ones we create. And the thing about it is that this is why for me, I always have this, this feeling of responsibility, because of what I do is that I know, for a fact, that whatever I do with somebody who is very fresh, very new, very much the I don't believe in a beginner, but somebody who we put unquote, beginner, what I tell them and what I advise them, and what I tried to help and support them to do will become the foundation of what they do for the rest of your life, pretty much. So when somebody has a foundation, which is I'm very down to earth, but there will things so when when somebody has a foundation, which is like bells and fluffy clouds and purple things and unicorns and these lovely things, if it's that's the foundation, where there's no there's no essence of life and strengthen it, as they develop after 234 years, and they try to get more deeper in contact with what they're doing. They have to actually break all those habits to try and learn the truth of the truth of the habit. So, if that's why I've said so many times that the teacher or the influencer has so much responsibility, because what I tell you or what I influence you to discover, will become the foundation of what you do. So that's why as somebody who's new, there a clean slate, they don't know anything. And when I teach normally people sometimes they call me the unknown teacher. Because I don't actually tell them how to do things. I try and encourage them to undo things because when You undo it, and you actually allow the natural expression, nobody needs to teach you. Something just has to keep you within reality of what your sensitivity is trying to do. And that will naturally move. My job is to match the movement of them. It's not me to tell them to do what I do, because then I'm making a clone of myself. So it's very much about the person who's new. They're so easily influenced because they believe you because you are the teacher, the instructor, and I often challenge them and say, okay, so what would be the simplest way to do this? And they say, Well, I don't know, I need to open a door, and you need to meditate for half an hour and a half to put on a blue light. And after we had a crystal and have to do nicely, okay, so let's start. And they do it. Or they do something and I see, well, you never put a crystal on, you never made the seasons, and you never, you never put a light on and lay down for half an hour. But you did it. So what does that tell you? And then you see them going, oh, man, yes, all that stuff I think I need to do, I don't actually need to do but that scares me. Because I like the safety and the comfort of doing it. Yeah, but you don't have to do it. You've just proven yourself, you've done. So now is your choice. Do you want to do that? Or do you want to just go with what happened? Because that was natural for you to do. So the challenge is constantly trying to not teach them anything, but give them the space to grow and learn. So it's, it's an interesting journey. Brandon Handley 41:23 No doubt, no doubt. And you know, sounds, I understand that you're, you're very good at what you do. Right. So, you know, Donna, Deb again, you know, refers to you and regard you very highly. And so super excited that we got the connection here. You said two to four years in the beginning there, John, you mean, I can't do this in eight weeks? John Johnson 41:49 Well, depends how much money you have. It's, it's most people, when we're really really genuinely honest about the process of development unfoldment, trusting that which is insane as most people that again, depends on on how they're taught to do it. Some people will maybe do four or five, six years before they really start to get into that space. Now, it's a very simple reason. Because from your age of 4567 years old, up until whatever age you are today, so let's say you're 4045, you've been thinking and analyzing for 38 years. And for you to drop the analytical mind, but still use it for you to drop your knowledge but still rely on and for you to get in contact with the space that you've you've tried to shove away and ignore, it's not going to happen in one year when you've been ignoring it for 39. So it's just a time of awakening. And some people go faster than others. Some people are very much in contact, but they just need to understand that more. So varies for many different people. But I mean, even for me, I didn't do anything in any professional capacity for the first six years or so. And I was training really, really hard and regular. But I never felt it was granted to do something for somebody else when I wasn't fully comfortable doing it for my own self. So Brandon Handley 43:17 it makes a lot of sense. Right. And I would have to say that, you know, the parallels, and is in line with what I've seen so far, just in a nice conversations kind of what's that growth trajectory? And I'll bring it up and just say, you know, that it actually it takes real time, you know, the two to four months is, it's yes, it's real time, but in the context of personal, you know, personal development. Yeah, that's kind of like a blink of an eye. Right. And there's so much to what you're saying there's so much to kind of undo there's so much baggage that like, we're just not willing to let go of just yet. Right? Like, I'll leave this one behind job, but I'm carrying the rest for now. And, you know, I'm gonna keep the rest for the rest of next year. Maybe I'll drop two bags. Right? Yeah. I get it, I get it. So, John, I got I got a little section here that I like to call. It's kind of like spiritual speed dating. Right? Some ways to it in today's spiritual speed data, like you know is John is John for me. And so, spiritual Bachelor Number one, you know, we talked about fear a lot. And I think that we talked about, you know, who what, what would you say that we're all afraid of, John Johnson 44:36 they're afraid of their own their own personal power. Not afraid of being too good. They're afraid of being everything they are. And the I think the biggest fear mostly when you really connect with people who really genuinely have the heart, the compassion, the love to serve and help other people. But a lot of the times the fears of themselves about said being too powerful being too good is trusting themselves too much because they're afraid their ego is going to come. They're afraid that people are going to, you know, they're going to become something like an animal in disguise. And I think that's, that's the biggest thing. And in combination with that is vulnerability. And vulnerability is seen as a negative thing. And the fear of being vulnerable is why we stopped being childish and be crazy and dance around. I mean, a senior, you've seen a little clip of you dancing around in the restaurant, and I was thinking, Yeah, go for it, Brendan have a good time. vulnerability, you're just expressing your craziness and your vulnerability, you're not thinking, you know. And vulnerability actually, is the biggest thing we can give ourselves, the biggest strength is actually to be vulnerable is to be beautiful. So this is a very powerful thing. So to be in your power, but be vulnerable to your own power. I think that's the biggest gap. Brandon Handley 45:50 Yeah, definitely a paradox there. I think that, you know, until you experience it, or you go through it a couple of times, you're not going to understand it. And so definitely, definitely powerful. I agree. I agree with that. Who do? What is our greatest distraction? John Johnson 46:10 I would say, well, the easy answer is the mind. I think our biggest distraction is the we give so much power to the mind. If we give ourselves the permission to be more aware, we wouldn't be so restricted. So I think that I think the mind is the biggest distraction. There's a wonderful quote, which I would love to tell you what it is exactly word for word, and who said it, but right now my brain freezes up. But it's along the lines of, we've created a society which honors the honors of the mind and forgets the soul. And you know, you know, the one I'm talking about, that is such a, such a true powerful thing that we give so much power to the mind. And the thing is, respectfully, the mind does stupid, the mind doesn't know what he's gonna do is waiting for impulse. So we're giving power to something that doesn't know the best for ourself. And then we the the main just flips us all the time, because we give power to something which is actually the passenger is not the driver. So for me, I think the biggest influence we have as our own natural mate, I would say. So Brandon Handley 47:17 how do we avoid that distraction, John Johnson 47:21 but a bucket of water is always a good place to start. Think it's again, I think it's about just being able to break away from the break away from the things that we think we are and the world we're in. I mean, even just taking little sabbaticals, taking a little time off, I mean, that these silent meditation retreat, silent retreats, just something that gives us a break from ourself, and from the environment that we live in and just pulling us away, give us a space just to reflect and just be, because then that space, hopefully we connect with a reality and our truth. And that hopefully will help us wake up that the hard thing is that, even like COVID, obviously, is a really good example where we all get stuck in a sort of teamwork. And we all make choices and decisions that say, I'm not going to go back and do that anymore. And that wasn't good for me. And now we've had the rest that recognize I was working too much. And slowly the water starts to turn, how many of us are going back into the old routine, and many of us are staying true to what we've discovered. So that's what I mean by the, the influence of what we think in demand, because it's what we think we need to do. I think I need to go and work 100 hours again a week. But we're proved that I don't have to do that. But I'm back doing it again, because my main thinks that's important. So I think that's a big kind of paradox. Brandon Handley 48:41 Yeah, no, no, 100% I appreciate that. Well, John, thank you so much for being on and hanging out today. You know, if spiritual listener decides that you are the next spiritual date, where should they go and find out more about you? John Johnson 48:56 And well, the easiest thing is there are very kind of basic website up to I'm not a big social media fan, although I am. I'm I'm trying to allow myself to become a little bit more accessible and available. So these this thing is the website, which is www dot shooter, John johnson.com. And Instagram, it's the natural medium. So the underscore natural underscore medium. So that's, that's probably the two places that I'm more actively aware that as I said, I'm Deb was one of the one of the people obviously contacted us. She's been at me for a long time to say, Come on, you have to tell people you need and I'm going, Oh, God, I don't want to tell people because it's not it's not my thing. I'm happy to do the work I do and I'm happy to do what I do. But I'm just throwing myself out there as Yeah, it's a bit awkward. My lack of vulnerability to that. Yeah, Brandon Handley 49:51 there you go. There you go. You know, you're practicing what you preach. Making yourself uncomfortable. You know, leave leaving leave In the devil, you know, John Johnson 50:01 yep. Keep on walking, you know, that's it. Keep going. Brandon Handley 50:06 I got it. Well, John, thanks again so much for being on today. John Johnson 50:09 Thanks for inviting me and it's been great talking to you, and wish you a lovely day and your listeners. I Intro Guy 50:15 really hope you enjoyed this episode of the spiritual dove podcast. Stay connected with us directly through spiritual dove.co You can also join the discussion on Facebook, spiritual dope, and Instagram and spiritual underscore go. If you would like to speak with us, send us an email Brandon at spiritual dove.co And as always, thank you for cultivating your mindset and creating a better reality. This concludes the most thought provoking part of your day. Don't forget to like and subscribe to stay fully up to date. Until next time, be kind to yourself and trust your intuition Transcribed by https://otter.ai
When I do my best, and I know when you do your best, we feel fantastic. We feel actually great. You know, it takes a lot of effort sometimes to do our best and to be our best because sometimes we just don't feel like being our best or even doing our best. But here's my challenge for you. August, September, October, those are 90 days, and then soon, November is going to be here. And of course, when November gets here, the end of the year goes by so fast because it's the holiday season. So here's my challenge. And here's what I'm going to be doing. Over the next 90 days, I'm going to be focusing on doing my best at everything that I put my hand to, because I want to end this year great. And I want to have the most wonderful holiday season ever. So join me on this challenge to do your best at everything that you put your hand to. I love you. I'm Dan Clark. Transcribed by https://otter.ai --- Send in a voice message: https://anchor.fm/daniel-c-clark/message Support this podcast: https://anchor.fm/daniel-c-clark/support
is the weekend and I've been thinking about how my weekends get so busy. And yet sometimes I'm not as busy as I could be. I've also been thinking about how I have many projects that I want to do that I haven't really thought through. I'm also wondering why I have a tendency to not finish some of those. Well, I think this weekend, it would be good if you spent some time thinking about the projects that you want to work on over the next couple of months. And then think through why you haven't even put time into them. You know, thinking about and planning how to do things helps us accomplish what we need to do in our lives. And if you have a great plan, it's a lot easier to be satisfied with the things that you're doing with your life. And now we're talking about small projects, and we all have a tendency to quit them and not finish them. But I'm encouraging you to spend some spend some time this weekend just focusing on them, by thinking about them and figuring out a way to complete some of those projects that you've wanted to be working on. I promise you happiness and joy always follows when you have things that you've accomplished with your hands, and you feel more content about life. I love you. I'm Dan Clark. Transcribed by https://otter.ai --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/daniel-c-clark/message Support this podcast: https://anchor.fm/daniel-c-clark/support
In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more. Looking for a job in analytics? Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
How often do you write in English? Which styles of writing can you do? Do you know the difference between expository, descriptive, persuasive and narrative writing? With their special guest Gera, from Speak, Write, Play - follow Gav & Em on a journey of creative writing. And enjoy Teacher, Teach Me with teacher trainer Angelica from english.for_teachers who explores irregular plural nouns. Transcription with audio: https://share.descript.com/view/FPwWaKpyCA6 Gera's links: https://speakwriteplay.com/ https://www.facebook.com/SpeakWritePlayEnglish/ https://www.instagram.com/speakwriteplay/ https://www.youtube.com/c/SpeakWritePlayinEnglish/videos Angelica's link: https://www.instagram.com/english.for_teachers/ References: https://www.masterclass.com/articles/a-beginners-guide-to-writing#3-things-to-consider-when-choosing-a-topic-to-write-about http://haikuworld.org/books/farbeyond.review.html https://examples.yourdictionary.com/20-funny-haiku-poems-examples-for-all-ages.html https://www.tefl.net/elt/articles/teacher/7-tips-for-teaching-writing/ https://magoosh.com/pro-writing/what-is-rhetorical-writing/?amp https://www.bbc.co.uk/bitesize/guides/z8mktyc/revision/1
In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
Today we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from multiple realtors and decide which is the best fit for them. Ryan Dranginis, Chief Marketing Officer, and Chris Wesser, Chief Strategy Officer, are part of an exciting new tool for sellers and agents; Bid My Listing. Be sure to check out their website and social media platforms at BidMyListing.com.Three Things You'll Learn in This EpisodeWhat is Bid My Listing?How it benefits both agents and sellers. How it provides transparency to the selling process. ResourcesCheck Out Their WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies andgentlemen, welcome another episode of the real estate marketing dude, podcast. What we're talking about today, folks, as Welcome to the shift should happen. So shift happens during the shift, this will be my second one and my career. And there's a major and major opportunities always within shifts. So what I like to say market shares are taken. Because when things are going really good, no one really grows except the ones doing all the deals. And when things start going a little better, a little shaky, there's opportunity for the rest of the people, the most of the people to get in the office or get into the business and make some traction. So we're story today, interruption is here, guys. This is my neighbor I have on the podcast, but he has a company that is called Bid my listing, which is a new listing service for real estate agents. And they're making some waves. As a matter of fact, one of my old friends from Chicago sent me a message on Facebook the other day, he's like this fucking bid, my listing thing is got some traction, I feel bad for the real estate agents out there. And I'm like, well, they're not trying to take real estate out of the agent out of the deal. They're trying to work with real estate agents and give sellers a new alternative to selling their property today, because that's what sellers want. If you guys have been on the show, you've realized that we have a couple things going on in the space as well. Owner advocate, we offer seller multiple options, and no one hires you for what the hell you do. They hire you for how you do it. So we're gonna dig underneath the hood, see what these dudes are up to. And I'm gonna tell you why you should sign up for their service by the end of this because it's free, and you have nothing to lose, and you might get a listing or two. So I'm gonna be coming with some value today. Without further ado, gentlemen, why don't we introduce you guys to the show, Ryan and Chris, why don't you guys go ahead, introduce yourselves. Tell them who the hell you are. And let's get into it. All right,awesome, Mike. Number one. Thanks for the intro number two. Thanks for having us on here. You've got some cute kids and some good smelling barbecue that I constantly see out there in the street. So nice to be chatting with you here on the pod.What else do you expect from a bunch of Mexicans?Good stuff. So I'm the Chief Marketing Officer of Bid my listing. Really excited to be here talking to you and everybody who's listening in the podcast. We are a place where you can buy listings, not leads, and we can talk a lot more about that. But disruption is the right way to position it. And we're you know, we're feeling good about where we are for the shift. So excited to chat here. Thank you for having us.grisco Reddit. Yeah, sure. Thanks, Mike. Like Ryan, super happy to be here. My name is Chris Weser. I'm the Chief Strategy Officer of bid whitelisting. And my job is to kind of make sure we have world class practices, world class people, so that we can deliver a world class product to the world and really thankful for the team we built. Super excited to have Ryan on board because he's crushing it. And we're watching progress happen every single minute, which is cool. What does what has been my listing and why is Josh Altman all over my Facebook feed?That is a great question. And number one is all your Facebook feed because we are good at retargeting you. But number two, Josh Altman is the co founder of good my listing. But my listing is a place where real estate agents can find listings, not leads. So that you know our mission is to help people make smart decisions about real estate. And when I say people, we're talking about home sellers, and we're talking about real estate agents. So the experience on Bid my listing is pretty simple. I come to bid my listing.com type in my property address in a couple of clicks. As a home seller, I can put my listing up for auction. And as a real estate agent, I can come to bid my listing and see real estate listings that are up for auction in my area. So I can place a bid on that listing, I can specify a payment of cash upfront that I'm willing to offer that home seller for the opportunity to represent the sale of their home, specify my commission amount or listing term. I can talk a little bit about my marketing plan and why I'm the perfect fit to sell that home for that home seller. Click a button and the homeowner gets a chance to review the bids and hopefully selects you as the winning agent and you guys march off happily into the future. Sure.So I'm a seller. I want to list my house, you guys. They call me you guys. You say, Alright agents, here's a house who wants to bid on it. And then highest bidder, whoever that necessarily has been or whoever the seller wants to choose to represent them. And this agent would pay for that listing. And now they have a listing. Yep, that's That'sexactly it. So Josh Altman, in our co founder, Matt Perlman got together, Matt was actually selling his home, he, he lived up there in a beautiful property and lawn was good friends with Josh, they went out to dinner. And Matt was like, Hey, here's what's happening, I got a bunch of agents coming to my property, you know, walk me around my house, tell me how awesome they are sitting in my kitchen table, pitching me on whatever the you know, however, they are the best fit to sell my house. He signed a listing agreement in the agent took off went a different direction. And, you know, try to find a bunch of other listings for for themselves. So Matt got together with Josh and said, hey, the process is broken. The way that we fix this is by providing transparency in the process. So they could bid my listing as almost a digital version of the kitchen table, where the home seller is going to receive bids, and the home seller has the opportunity to select the agent that's the right fit for them. So not just based on cash, not just based on commission, but based on that agents reputation, and their plan to market that specific property.So, folks, what I want you guys to get out of the show is that sellers wants something different. The truth is 99.9% of you fucking guys are offering the same damn shit. Hey, I'll put your lesson in amaryllis, I'll put a sign in here and I'm gonna sit there and pray for a buyer to come. And then I might have some open houses and kick you out on Sunday. That's not a marketing plan anymore. And it does not guarantee or warrant five to 6% Commission anymore. Sellers aren't commission compression is a real thing. In Phoenix, you guys, you could talk to my partner out there, the Commission's is getting down to 4%, four and a half percent. And you have the appetite is out there. There's a reason why you have big tech. You have these large funds, these corporations, he's known as I buyers, you have transactional funding, you have fixed endless companies, you have, you have Wall Street involved in real estates and asset class today, which has a lot of interruption. And companies like this are going about to eat your guys's lunch. And the reason for that is because they're doing something different. That's all anyone wants. The only industry that hasn't changed in the last 50 fucking years has been the real estate industry the same way you sold the house and 1950s Exact same way you sell houses in 2022. The car industry has changed. I could go buy a frickin car out of a vending machine today. But yeah, when I saw my house, it's been the same damn thing since our parents bought their first, isn't it? Has anything changed in the real estate industry? Ever? On the listing side?Yeah, so I like to think about it. So, Chris, although I'm a Marine, and he's an army guy, and I don't like to say nice. But when I initially met with Chris, he has a really good, you know, strategy and has done a lot of research on the market. I'll let him talk a little bit about the money that's being spent at the top of the funnel. And kind of how we think about the industry ultimately being able to help agents do what they're good at, which is connect with home sellers directly and provide an incredible experience during the sale at home.Chris is sure what the number is saying what your research as it came out to this idea. What do sellers want?Yeah, so so Like Ryan said, So Matt Perlman, our co founder was selling his house, he realized the interests are not really truly aligned. Right? Number one, number two, you just mentioned the word asset class. No one had ever treated the listing as an asset before Matt, being a serial founder who's incredibly insightful about things like that said, Wait a minute, my listing shouldn't be an asset like these people want to go make commission from my house, they should pay me for that opportunity. I should have something up front for that. So we developed Bid my listing. And once we got started about a year ago, and started digging into the numbers, and substantiating sort of where we thought we could be in the market, something popped out at us. And that is today, agents spend about $22 billion a year in marketing to secure listings, right. So they do that through all of the standard channels, that most agents can't tell you how it works, or why it works, right. They're there. They're giving their money to digital marketers and others who are hopefully delivering them leads that hopefully turn into listings. So what we realized is, wait a minute, we can just bring the two parties together directly. The agents can spend that 22 billion through our platform, and they can buy the exact listings that they want, right and with our sort of matching algorithms will be able to match the buyer and the seller and the agents so that you have the best data truly the best agent for you and the homeowner is going to get some cash up front, you know Agent has skin in the game, you get compensated for that asset. And the interests are truly aligned. So that was the theory. What's really cool and Brian can speak to this better than me. As we're watching it play out and we're and we're pushing, you know, marketing dollars out there into the world ourselves and bringing people in. The value proposition is so overwhelmingly good and the interests are so overwhelmingly aligned, that our that our marketing spend is just more efficient than anything you're seeing out there in the market because people love it. I loveFirst off, let's be honest, 90% of agents who are buying leads, don't even call back any follow up on them, but they just don't know what's wrong with our industry. But, and you guys know this, like you guys will get leads, but you don't follow up with them. And then the other problem that so many agents have in the online space, at least with digital marketing is they don't have the either technology, the wherewithal, the skills, the autoresponders, the lead capture tools to actually effectively do it at high scale. And you're right, it's very expensive. And that's why most people don't do it. They lack skills, or they lack the knowledge. Many, many times and you guys are solving that for agents, because you're right, an agent that is going to try to go out on Facebook ads and generate, you know, we have some contract costs up to 700 $800 for to acquire a listing contract, you could determine if you really know what you're doing your cost of acquisition for listing contract, but 99% I just don't understand what I just said. And it's right, and then you just end up we just throw we call wishful marketing, right? Yeah. So my own agents on my team is like, Mike, I'm gonna go out there and go farm this area. I'm like, bro, you have 5000 friends on Facebook. Why are you gonna go farm a bunch of strangers? farm that people you know, they all have a referral for you. So we spent you're right, we spend our money carelessly. I think a lot of the reasons we get paid a lot. And we do close a house. Like shatters 20 grand myself throw one at this. See what happens, right? But no one is approaching adspend in a business mentality. Very few people. Yeah, yeah.100% agree with you there, Mike. And if you if you can look out your window and see my whiteboard here on the wall. The way that we like to think about it is so you're looking at a marketing funnel, right? top of the funnel, you have people that are thinking about selling their house, bottom of the funnel, yet people are actually doing something, there's an entire industry hundreds, if not 1000s of companies that exist in that funnel that are helping real estate agents get those thinkers to the point where they're doers, the way that we're approaching the industry is we're taking that funnel and we're overlaying a tee on top of it. And we're saying to agents come to us, we're going to connect you with those doers. We're going to connect with home sellers that are ready to transact. And we're gonna allow you to focus your time and most importantly, your marketing dollars on the thing that matters the most, which is getting in front of those home sellers, knowing your ROI being in complete control of your marketing budget, sitting down on a Monday morning and saying instead of spending the week you know going out and working my farm knocking on doors doing all the things I want to do acquire home sellers. I can sell my calendar not am on Monday morning, I'm logging into my listing. I'm deploying my marketing budget to get seller listings. And it's you know, it's that simplekeep turning my mute on here, guys, but what do you guys think that I like it a lot. I think that I'm I'm curious to know what your research shows on and I'm sure Chris sounds like a really really smart dude here. And I'm sure you did some research and you guys did stuff of what sellers want. What do sellers want today from their agents? Do you guys have any color on that?I'll take it past that. And on the Chris of the, you know, I mentioned we're Think of us as the digital version of the kitchen table. So you know right now I can pull up my phone, I can click a button and you and I can have a burrito delivered in the next 10 minutes. I can click another button and Uber picks us up and brings us to downtown Encinitas. You know, the world is used to transparency the world is used to removing friction. So digital products that are removing friction, and that's what homeowners want. So homeowners want to sit down, they want to treat you know, they want to treat the sell their home like it's the most one of the most important business transactions in their life and be able to see transparently, I want to see 20 agents who are bidding on my listing I want to see their reputation I want to see their marketing plans. And you know, I want to I want to be able to make a decision smartly. I want to make a decision on my terms and that's what we're providing to a home sellers and that's that's what's really resonate and that's what they're loving about the platform.What I like about this is I used to lose a couple of listings to little cousin Billy who just got his license a little prick or Aunt Susie the realtor, you know, every year this happens to agents. This is though such a USP though I could see that occurring. Because with anything you guys you have to first generate attention the first time you get the opportunity pitch your business, whatever it is in any business if you don't generate the opportunity and I Think what the interrupt is like, hey, I'll buy your listing or I'll pay for your listing. Like that's sexy. Like every seller just say, Wait, what? I'm gonna hire a realtor anyways, they're gonna charge me five or 6% of your time me, I'm gonna have a way to get my best, the best realtor out all of them, and then they're gonna pay me to represent me. And then they're that means that they're gonna fight for it. So there's a very famous tagline by LendingTree says when banks compete, you win. It's very similar, right?Yes, yes. The tool, Priceline adage says thatPriceline Yeah, when banks compete, you win. Was that Priceline? Travel? Travel? Travel? Yeah.So but it's, you know, it's the same exact thing. It's, it's giving homeowners you know, both transparency, flexibility, and they be able to make a decision on their terms. And it's, you know, one of the stats that we pulled is 75% of people that are selling their home meet with less than two agents? And are they're basically making a decision, because it's easy, you know, like, if, without my listing, you know, I'm going to call up the first guy that drops me a postcard, or the first guy that I see on Facebook, or I'm going to go ask you, Mike, across the street. And yeah, you know, refer me to or yourself. So the, we're helping people make smart decisions, which means, you know, I can pull on my phone and see all the the price of every stock in the US or, you know, whatever I want to see, we're helping home sellers do the same thing.I like it. I like it. I just it just, it's it seems so simple. But yet so effective, you know, and you're just like, Why isn't anyone thought about this before? But again, it's because we're a bunch of dinosaurs. No one's ever done anything differently before. And anyone who's doing anything differently is getting buzz and the buzz is what you need, especially in a shift like this. What do you got? What do you guys think's gonna happen? With this market? Right here? We're seeing the shift some places more than others. I'm seeing that all over the country. How do you think this plays in into all of that? I think it's a positive for you guys.Yeah, I mean, yeah, I'm too I think the you know, there's inventory constraints across the board. That's something that we're, you know, we're all dealing with the, you know, what we've found, in our early days of working with a bunch of different home sellers is this number one, it solves a real problem. So inflation is on the rise, putting cash in the homeowners pocket is a good thing. Number two, it's a very effective tool for people that are publishing listings at scale. So you know, there's a shortage of housing across the board, new housing developers, it's a very efficient way to get their listings to market. So whether you're architect developer, big builder, there's a lot of traction there. So you know, I think, whatever direction the market decides to go, we're gonna be well positioned to receive it.I like it. Any other things that you guys think you want to add in on here? And where do you guys find most of your sellers at? Is this all online marketing? You guys doing a lot of different channels? How are you finding sellers? What are you targeting? If you're willing to share any of that?Yep. So I think an important caveat here is, we're you know, we're early days, I've been my listening. So we officially launched the platform on June 2, we've seen tremendous traction, most of our marketing to date on the home seller side has been primarily direct response, you know, using Facebook, and other digital channels. It's an incredible for us to have somebody like Josh Altman, as a co founder, he has an incredible sphere of influence that he's been activating for us, which is, you know, which is great, especially on the agent side, keep an eye out for us agents in the National Association of REALTORS publication that's coming out here in a couple of days. So we'll be doing some introductions there. So the important thing on the marketing side is the word network product. So you know, a lot like Tinder, where if there's not two people that want to date in an area, then the product doesn't make a lot of sense. For us, we're a network product. So think of us as an extension of your marketing team. You come to my listing, you sign up, it's fast, easy, and it's free. We see a concentration of agents in a zip code, and we go out and turn our marketing laser on that zip code, and we're acquiring homeowner listings. So and we've, you know, I feel like Chris alluded to it. Right now, positioning is Get Paid cash upfront and make a smart decision about selling your home really resonates. So it's been a real good interaction in the early days.Yeah, so different. Chris, how about you?I guess the one thing I would want to add because this is just it's resonated with everybody I've spoken to I spend a lot of time speaking to VC analysts to spend their entire lives studying this industry. And the thing that really really resonates a lot with me is today if you look at NAR, NAR says that agents spend somewhere around 75% of their time hunting for business. And to me, it's just really, really cool that agents can now spend 99% of their time selling listings that they buy on Bid my listing. Anytime you talk about that with with economists, they just see that as a massively disruptive thing, because it allows the agent to spend the vast majority of their time doing what they're really good at. And it's kind of kind of one of my favorite pieces of the entire company's puzzle.Like it. Why don't you guys go ahead and tell them one more time where you could get any other closing thoughts you want to add in here. But make sense, folks, this is very simple. These guys are doing some different setup for their stuff. But regardless, you have to do something different. You don't get noticed. That's what this is all about. Differentiation is a good thing in real estate because everyone's doing the same thing. It's not that hard to stand out. There's only one real estate marketing Dude, that's done on purpose. Right? There's one other dudes out there. And that's done for brands. I get it all the time. There's a reason brand matters. USP matters, differentiation matters. So go ahead at right once you guys close it out.Awesome. Well, again, thanks for having us, Mike. we've chatted about this over beers and excited to be talking about it. You're on your podcast. For everybody who's listening, signing up for bid my listing. It's fast, it's easy, it's free. Go to bid my listing.com. Follow us on Instagram. You'll see alerts come out. When we have listings. If you sign up, you'll get alerts when there's listings in your area. But we're here to make a real change. We're here to help agents deliver a great experience to home sellers. And we're excited to be here and look forward to seeing you there. My listening.Sir, I appreciate you guys. Thanks for coming on to the show. And thank you for listening to another episode of Real Estate Marketing podcast. Folks, if you want to build a personal brands very simple script, edit and distribute your videos and put you on the map. Real estate is not hard. It's a giant popularity contest. And the more people know who the hell you are the more opportunities that arise because 10 to 15% of them are moving this year and 100% of them have a referral. And the one they always hire is the one they know first and foremost, at least to the tune of 80% So visit our website at WWW dot real estate marketing do.com Subscribe and schedule a demo with a dude quit waiting. What are you doing schedule now? Thank you guys for listening and we'll see you next week peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcasts. We'll see you next time.Transcribed by https://otter.ai
Words are this week's topic. From a deep dive to skimming the surface, Gav and Em explore the world of teaching, learning and reviewing words. With their special guest Kitty Sensei to share 10 practical tips for memorizing vocabulary. Plus, introducing Whizbusters' Vocabulary Builder with lifetime membership (https://whizbusters.teachable.com/p/english-vocabulary-practice-tests-free). And finally, don't forget to check out Pooja's trick to learn the difference between three similar words in Teacher, Teach Me. Audio with transcription: https://share.descript.com/view/60MZOUrxg2a Kitty's links: https://www.instagram.com/kittykikuchi1509/ https://www.youtube.com/channel/UCvqRD9bbw795Zd8tMAf-1EQ Whizbusters' link: https://www.youtube.com/WHIZBUSTERS Pooja's link: https://www.instagram.com/making_english_easy/ References: www.merriam-webster.com https://englishlive.ef.com/blog/language-lab/many-words-english-language/ https://www.ilovelanguages.com/how-many-words-in-average-english-vocabulary/ https://www.justlearn.com/blog/vocabulary-games https://www.englishclub.com/esl-games/vocabulary/
Did you know that the Farm Service Agency offers financial assistance to remove and replant vines infected with Red Blotch? Jeff Sledd, County Executive Director at the San Luis Obispo County Farm Service Agency explains how the Tree Assistance Program (TAP) offers commercial farmers aid with multiple qualifying disasters including natural occurrences like freezing or floods, and diseases including Pierces Disease and Red Blotch. The Farm Service Agency is a national program with county-level agencies for assistance. It is important for farmers to connect with their local agency to remain aware of current relief programs and to request funding for new issues. Make sure to listen to the end. If you received an insurance payment in 2020, 2021, or 2022 for COVID or drought, you may be eligible for the Emergency Relief Program. References: 122: Preserving Agriculture Land to Combat Climate Change California State Office of the FSA Farmers.gov Jeffrey Sledd Tree Assistance Program SIP Certified Sustainable Ag Expo November 14-16, 2022 Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And with me today is Jeff Sledd, who is the county executive director of the San Luis Obispo County Farm Service Agency, which is part of the United States Department of Agriculture. And today we're going to talk about the tree Assistance Program plus couple of other things. Hey, thanks for being on the podcast, Jeff. Jeff Sledd 0:14 Hey, I'm glad to be here. I'm glad to join you, Craig. Thank you. Craig Macmillan 0:18 For those who may not be familiar with the organization, what exactly is the Farm Service Agency? Jeff Sledd 0:23 Sure, good question. So the Farm Service Agency is a division of the United States Department of Agriculture. We are tasked specifically to administer the Farm Bill, which is a package of legislation that Congress puts out around every five or so years, that has to do with everything ag related in the US. And the Farm Service Agency specifically administers the subsidy and disaster programs that are designed to aid farmers with financial assistance to help them feed America. Craig Macmillan 0:59 And speaking of disasters, there is a program called the Tree Assistance Program that is to help growers of tree things specifically, in the face of various kinds of losses. Can you tell us a little bit about the program just in general and who's eligible? Jeff Sledd 1:15 So yes, it's called the Tree Assistance Program. Because we're a federal agency. We abbreviate everything, so if you call in and ask about it, you'll probably hear us call it TAP tree Assistance Program. It's a bit of a misnomer because it is for trees, bushes and vines, anything that is grown, that is part of a commercial farming operation, this program would cover those. Again, like I said, as long as it's for commercial consumption or use. The Tree Assistance Program specifically, is a cost share program that helps farmers and ranchers and orchardists remove and replant dead or diseased trees, bushes, and vines that are dead or diseased because of a qualifying condition for the program. Most of those conditions are natural occurrences weather related disasters but for grape growers, specifically in San Luis Obispo County, the plant disease Red Blotch is sort of how this program is used most. So for orchardists, who have Red Blotch in their vineyards to a point where you know, it's beginning to curtail their production. This program helps cost share the price of removing those vines, prepping the ground, and then replanting new vines. Craig Macmillan 2:40 Are there other diseases or issues that like maybe statewide that also would be covered for winegrapes by TAP. Jeff Sledd 2:46 Most other probably parts of the state and the nation really use the tree assistance program more for natural disasters like floods and freezes and things like that. Well, we don't have unfortunately, we don't have very many floods, don't have a lot of rain. But probably it could be used for things like fire if a fire came through and burn up an orchard. But it's typically used more for like freezes and things like that. Craig Macmillan 3:16 I had a memory that maybe Pierce's Disease was also covered by the program and Leaf Roll virus had been added a couple of years ago is that true? Jeff Sledd 3:23 Leaf roll virus has been added, a Pierce's Disease, although I don't know how prevalent that is in San Luis Obispo County, I can tell you, we haven't helped any vineyards that have Pierce's Disease, but yes, it would, it could qualify and there are other diseases that may not be approved at this point. But if you one of your listeners is being affected by a disease that we haven't mentioned, they can certainly contact us and we can go through the process of potentially having that specific disease added as a qualifying condition. Craig Macmillan 4:00 I think this is an important point is that, you know, our listenership is national now. And there may be things that are either happening, like Pierce's Disease, for instance, or something like that, where they're dealing with it, but they're not getting the information that oh, this qualifies. Or, you know, we got to face facts that like we live in a ever changing environment. And there may be things that come down the pike in the future that may be devastating and may may be potentially could qualify, but of course, don't know that they can bring that. Please bring your issues and we'll look into it and we'll see if it qualifies or not. Maybe it doesn't maybe it does, but it's part of the grower community has to say hey, these are things that are that are impacting us. And to come to say, hey, we need, we'd like some help. What do you think? Jeff Sledd 4:45 Yeah, that's a good point. Craig. So I'm talking specifically about San Luis Obispo County here in California. However, this program is available nationwide, any county in the nation has a Farm Service Agency Office. That county may specifically, have other diseases that are already approved qualifying losses, or conditions that are prevalent in that area. Red Blotch just happens to be very prevalent in our area. So it's kind of our main concern, but other counties across the nation, if your listeners are listening to this, and they're experiencing something that may be more localized to them, they should definitely contact their Farm Service Agency office to see what help is available because it certainly could be out there. Craig Macmillan 5:34 What is the application process like to to get some assistance to TAP? What kind of documentation is required, and specifically, Red Blotch is what you've been working with, so let's talk about how that would work. Jeff Sledd 5:46 Well, so we're a federal agency. So as you can imagine, there's a significant amount of paperwork involved, none of it is... None of it's too difficult. And all of it, we are more than willing to help you work, work with you to get to get all that paperwork done. So the first part would be an app, a TAP application, a tree Assistance Program application, which is basically just some general information of what disaster are you experiencing. When did that disaster start? When was it apparent to you, because those two aren't necessarily the same, right? Craig Macmillan 6:26 That's true. Jeff Sledd 6:27 When it started when it was apparent to you and you know, how many acres and how many trees, bushes or vines are affected in that acreage. So that's the TAP application or the tree Assistance Program application. Then we also have a number of other eligibility documents, that would be required for anybody applying for any kind of benefit through our agency. And, you know, again, any FSA office in the nation will help you process and complete those documents. Yeah, so you're gonna fill out the tree Assistance Program application, as part of that, if you have never participated with any Farm Service Agency programs, we are going to need to identify your ground. So to do that, we're going to need either the recorded grant deed for the acreage that your grapes are on or if it is, if it does happen to be a rented vineyard, vineyard that you're leasing, then you'd have to provide the signed executed current lease that shows the legal description of the land, so we can find that land in our mapping system. So we're going to need your APN numbers or, you know, section township range, something like that, or an address that shows, kind of gives us legal description of that land, so we can identify your land and attach you to it in our system. Then, as a part of that, where you know, we're gonna have to add you into our system. So there's some just some general forms that get your contact information, who you are, your address, contact, all that kind of stuff. And then any producers that apply for benefits with the USDA or with the Farm Service Agency, there is an eligibility requirement that has to do with income under the current Farm Bill to receive benefits, you have to be able to certify that for the the current year that we are in. So if you're applying for a 2022 program that for the year 2022, you will make equal to or less than $900,000 in your adjusted gross income. No one's filed their 2022 taxes yet, the way we determine that is we send a form to the IRS where you give them permission to take a look back, they're going to skip the immediate last year, and then look at the three years before that. So for 2022, we're going to skip 2021 and look back at 2020, 2019 and 2018. And if you as an individual or an entity, if it's a general partnership, or a corporation that is applying for the benefits, if that partnership or entity or individual can qualify that they made the equal to or less than $900,000 for those three review years, then you would be considered eligible or compliant with that average Adjusted Gross Income certification for the program here that you're applying for. It sounds like a complex form, but it's really a check in a box. It's pretty simple. And most producers if if you're, you know at the cusp, that you're not quite sure if you would exceed or you know, be above that threshold, your CPA or tax attorney certainly would be able to help you with that. But it's a pretty simple form. So there's that. Then there's some other forms that are environmental compliance, you have to promise that you're going to take care arable land in such a way that causes it not to erode away and that sort of thing, a lot of paperwork, but it's all basic, pretty simple paperwork and nothing that we're not going to help you walk through. Craig Macmillan 10:11 So if we go through this, we have a successful application, how much assistance can a grower receive? Jeff Sledd 10:16 the program does have a payment limitation, right for the 2018 Farm Bill, the payment does cap at $125,000 as the most benefit you could receive through the Tree Assistance Program. Craig Macmillan 10:34 And you had indicated earlier when we're talking about Red Blotch assistance, and things that can include the removal of the vines, treatment of the land, or management of the land, in some fashion, the purchase of the new plant stock and the planting of the new plants, is that right? Jeff Sledd 10:48 It does. And so we call those different practices that can be approved, right, so the first one would be the removal of the dead and dying vines. The program specifically says that the vine has to be dead to receive assistance. However, with plant diseases, that's a little bit different, it might still technically be alive. But for financial purposes because of the disease, it financially isn't worth continuing growing this volume, because it's not producing, it won't pay for itself. And so if that's the case, we consider that vine dead, even though it technically is still alive. We do pay for removal of the dead vines, or pay a portion of the cost of removal of the dead vines, and then what we call site prep, re leveling the land, that kind of thing, anything that would need to be done to prep the ground to receive the new trees. And then the new trees themselves, we pay for vines here in California, specifically for vines we pay it's $4 a vine or 65% of your actual cost of those vines. You turn in the receipts for what you actually paid, but we take a look and compare that to our $4 per vine, maximum limit. And then we're gonna pay you the lesser of the two, right either 65% of your actual costs or the $4 per vine. In some cases, we could also pay if the vines, really doesn't work for Red Blotch, for but for other diseases or other disasters, there might be vines that don't necessarily need to be ripped out and removed, but do need significant intervention or rehabilitation. In those cases we would pay for the rehabilitation or a portion of the rehabilitation of those vines, rather than the removal. Craig Macmillan 12:49 And are there growers in San Luis Obispo County that are taken up the program and being part of it? Jeff Sledd 12:54 This program is like I said a national program that any producer of tree, bush or vine producer across the nation can use but statistically San Luis Obispo County has used the program more than any other county in the nation. Craig Macmillan 13:11 Really? Jeff Sledd 13:12 Yeah, Craig Macmillan 13:12 That's interesting. Jeff Sledd 13:14 Specifically because of the prevalence of of Red Blotch in our area. So that's why we felt like it was important to contact you guys and get the word out for any grape growers that may not be aware this programs out there to help them if they're struggling with the costs and what to do about Red Blotch in their vineyard. Craig Macmillan 13:36 You know, that's fantastic and really happy to hear that. I'm really happy to hear that people are coming for help. We've been talking specifically about the tree assistance program, but are there other FSA programs that are available or might be benefit to wine grape growers that you'd recommend? Jeff Sledd 13:48 There are well, and very specifically, if you're a wine grape grower in the nation, it's possible if you have crop insurance, federally subsidized crop insurance and you got a an indemnity payment in program year 2020 or 2021. We right now have a program called ERP which stands for Emergency Relief Program. And it has to do with the COVID-19 disaster and the drought disaster that California has in in other parts of the nation. So if you are a grape grower and you received crop insurance indemnities in either 20 or 21, you should have received in the mail already from the Farm Service Agency, an application for the ERP or Emergency Relief Program. And what we're finding is because a lot of grape growers aren't used to dealing with the Farm Service Agency that are kind of throwing those aside because they don't know what it is. And you're essentially throwing away your free money if you do that. So if you did get one of those applications, you need to contact your farm service agents immediately and we'll help you complete the process for that. Because that program will pay you 75% right now, of the indemnity that you already received, we'll pay you that, again, if the indemnities that you received were for qualifying losses under the ERP program. So if you got one of those applications from the Farm Service Agency and don't know what it is, definitely have your your listeners should contact their FSA office in their county. If you did get an indemnity, you got an insurance payment in program year 2020, or 2021, or 2022, as well and didn't get an application, then you should contact your FSA office because we can print it out for you and get it to you. In case it you know, it went to the wrong address or something along those lines. Definitely, that's one we have, like the Tree Assistance Program. We also have, we have other disaster related programs that kind of come and go depending on what the disasters in a certain county or certain parts of the country are. And so definitely, if you are a grape grower, and you have had some kind of natural disaster, or a fire or a flood or freeze or something along those lines, you should definitely reach out to your Farm Service Agency. Craig Macmillan 16:25 And when I was reading a little bit about the FSA, and if I understood correctly, the way FSA was was designed is meant to be really an interface between the farmer community and the USDA, a spot where people can connect directly to their government, basically, there's grower direction in this, there's a committee of farmers that are involved. Jeff Sledd 16:46 Yeah, you've done your you've done your homework Craig, good job. So one of the things about the Farm Service Agency that we really pride ourselves in is we are really the last federal agency at a county level that is still directed or run by an elected Board of farmers in our case. So we do have a we call it the county committee, or again, we abbreviate everything, so we call them the COC. But they're a board of elected farmers that they are tasked with reviewing all of these applications that come in and approving or denying them based on procedures. So as the county executive director, I actually report directly to that board, the county committee, and it's kind of my job to help the committee know what the rules and regulations are to know what they what authority they have and don't have, and that sort of thing. And actually, this year, in our county, we have one of our board positions coming available. And we would love actually to have a grape grower on our board. Right now, we don't have a grape grower. We have other producers, you know, other types of farmers, but we would certainly love to have a grape grower. So if you are interested, you have to live in a certain part of the county because the county is cut into different we call them local administrative areas. And so you have to live in the right area of the county and farm in the right area of the county to run. If any of your listeners in San Luis Obispo County are interested, they certainly should reach out to me and because we definitely for 2023 will be holding an election at the end of this year for a seat on that board that is a three year term. That's certainly a way that a farmer or a vineyardist could get involved in the local government of their community that has a direct impact on ag in our community and has influence you know, statewide and even all the way up to the national level and what kind of programs are implemented for farmers here at the local level. Craig Macmillan 19:05 Yeah, and that may be true at the time of this recording of this particular podcast. But that's in San Luis Obispo County, but it's also going to be true all the way into the future across the nation, Jeff Sledd 19:15 Across the nation absolutely. Craig Macmillan 19:16 If you, you know, feel like you can have an influence and like to help your fellow growers, which is what this is about. Getting involved is always a great idea if you're really passionate about trying to make things better for yourself and for your neighbors. And I think this is a great example of how growers can have an impact beyond the fence line, right and can have a positive influence on their community. So I think it's fantastic, great way of organizing the organization. It sounds like a really great way of getting involved with these various things. Jeff Sledd 19:45 It's a great way to get involved that doesn't require too much time. You know, we're going to ask a couple hours a month from you, usually one day a month for a couple of hours. So it's a great way to get involved ad to assist, and serve the ag community that doesn't require just, you know, tons and tons of time and input. Craig Macmillan 20:08 So related to TAP or anything else related to the FSA, what is one thing you would recommend to our listeners? Jeff Sledd 20:15 Sure. So assuming that I'm talking really mostly to grape growers, right, in California, and really across the state, I would recommend, get to know your Farm Service Agency, at least know where that agency is located, how to contact that agency, because if you're not in need of the Tree Assistance Program, right now, we, all the time have ad hoc programs that just kind of come down from Congress to address specific problems that you may or may not have heard in the news about. We have assistance to give away to farmers to producers, ag producers in the nation. And if you don't know about it, you don't get your piece of the pie. So I would say my one one piece of advice is even if you don't have Red Blotch like like what we're talking about today, find out where your Farm Service Agency is, and get involved or get connected to them so that we're aware of you and you're aware of us. So when you do have some need for us, or we have some program that fits what you do, you're in our data bank so we can reach out to you and you know, have that beneficial relationship with one another. Craig Macmillan 21:25 And so in this particular case, since Obispo County, how do people find you? Where are you located? How do they reach out to you, Jeff? Jeff Sledd 21:32 In San Luis Obispo County, our office is in Templeton the heart of wine country right here, right next door to Paso Robles. So you can certainly come to our office, but specifically I would tell your producers to go to farmers.gov, FARMERS, farmers.gov. That's the USDA's public facing page. And in that you can get to know really every program we have but there's also on there very easy to find a find your local FSA office and it'll drill down and it'll get you right to the office in your county. Whichever county that is farmers here in San Luis Obispo County can contact me either through farmers.gov or I can give you my email address. Absolutely, welcome to reach out to us that way as well. Craig Macmillan 22:25 I want to thank our guest, Jeff Sledd County Executive Director of the San Luis Obispo County Farm Service Agency, part of the United States Department of Agriculture. Jeff, it has really been a pleasure. Thank you for taking the time to talk to us today. Jeff Sledd 22:37 Craig, I appreciate the opportunity. Transcribed by https://otter.ai
In this episode Sky and Melissa talk about DEADPOOL. Theme song by Lucia Fasano. Transcribed videos of all the episodes are on our YouTube. Follow the show on Facebook, Instagram, and Twitter. Send us an email at email@example.com We want to hear your voice! Record a voice message. --- Send in a voice message: https://anchor.fm/citizen-white-cane/message
I've been thinking a lot about courage, and what courage really means to me. Now courage is described as doing something that you're afraid of, or working through fear. It's also described as being able to work through pain and grief. Well, there's such a thing as emotional pain, and it takes great courage to face those things that are just difficult to do. Often, we get stuck on feeling courage is about physical, but it is much about emotional as anything else. I've been struggling with some courage in my own world, having to face some of the things and not only about myself, but about my world and about how I am on the inside. And it takes takes great courage to be faithful to continuing the path that I'm on so that I can be the kind of man that I want to be. I want to encourage you today to actually use courage as part of your work this week as you focus on becoming the person that you want to be. I love you. I'm Dan Clark. Transcribed by https://otter.ai --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/daniel-c-clark/message Support this podcast: https://anchor.fm/daniel-c-clark/support
Hello, I'm Danny de Hek and I'm your saviour from HyperNation. If you've been watching my videos, you will see, I did a video like that. Trying to warn people from HyperVerse. I thought it would be good. To go down memory lane. I don't want you to go to the EcoSystem. I don't want you to prepare yourself for the new digital world.[00:00:28] I want you to come on a journey with me through my videos. I did about four months ago. I had this smashing interview. With one of my Australian friends called Mark Gardner. And he was an advocate for HyperVerse. He was convinced that HyperVerse, we're gonna build his future for him. And even his brother.[00:00:57] He had invested $5,000 and he was getting $140 a day of rewards. And he was rebuying and taking the money out. He had two accounts and he was worried that I was going to Doman to the leaders. At HyperVerse like I had inside knowledge that no one else did a hotline or a telephone where I could communicate with them.[00:01:25] I would be the only person on planet earth who could do that. If this was the case. If you have not been following the journey of HyperVerse HyperNation averse, HyperNation color star. Group tech, whatever tech group, whatever. There's so many different brands. And now they've recently rebred to HyperNation.[00:01:47] So I did the decent thing and I thought I'll reach out to mark and say, Hey mark, please listen to me. This time. Don't invest in HyperNation. Don't buy one of those NFTs who don't need one. You'll be fine. Living on earth without an NFT. You'll be okay. Trust Danny. Ah, that was funny. I really enjoyed doing that.[00:02:13] Actually. I was sort of wondering how that was gonna go, but you know, you, you try doing these things and. you just think, am I gonna come across as an idiot? You know, it was one of the things I did when I did this Video with Mark Gardner. Now he's an Aussie and I did have the Australian national Anthem ready to go, but I've lost it.READ MORE... https://www.dehek.com/general/ponzi-scheme-scamalerts/marc-gardiner-au-vs-danny-de-hek-nz-is-hypernation-a-scam-or-legitimate/Transcribed using DescriptSupport the show
In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape, fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more. Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
Words are this week's topic. From a deep dive to skimming the surface, Gav and Em explore the world of teaching, learning and reviewing words. With their special guest Kitty Sensei to share 10 practical tips for memorizing vocabulary. Plus, introducing Whizbusters' Vocabulary Builder with lifetime membership (https://whizbusters.teachable.com/p/english-vocabulary-practice-tests-free). And finally, don't forget to check out Pooja's trick to learn the difference between three similar words in Teacher, Teach Me. Audio with transcription: https://share.descript.com/view/60MZOUrxg2a Kitty's links: https://www.instagram.com/kittykikuchi1509/ https://www.youtube.com/channel/UCvqRD9bbw795Zd8tMAf-1EQ Whizbusters' link: https://www.youtube.com/WHIZBUSTERS Pooja's link: https://www.instagram.com/making_english_easy/ References: www.merriam-webster.com https://englishlive.ef.com/blog/language-lab/many-words-english-language/ https://www.ilovelanguages.com/how-many-words-in-average-english-vocabulary/ https://www.justlearn.com/blog/vocabulary-games https://www.englishclub.com/esl-games/vocabulary/
What exactly is your goal for the week? What are you going to accomplish this week that moves you toward that long term goal that you have for your life? And what about your relationship goals or even your personal growth goals? You know, if we don't have intention, then we don't often accomplish what we want to accomplish in life. So let's start strong by being intentional on what you want to happen this week. And make sure that you set up some type of a marker or a way of tracking how well you're doing in the week. I always set up markers in my week, and I make sure I track what I'm doing that way at the end of the week, I can look back and see how well I did. So let's make the most out of this week. I love you. I'm Dan Clark. Transcribed by https://otter.ai --- Send in a voice message: https://anchor.fm/daniel-c-clark/message Support this podcast: https://anchor.fm/daniel-c-clark/support
In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
In this episode Sky and Melissa talk about BLINDNESS. Theme song by Lucia Fasano. Transcribed videos of all the episodes are on our YouTube. Follow the show on Facebook, Instagram, and Twitter. Send us an email at firstname.lastname@example.org We want to hear your voice! Record a voice message. --- Send in a voice message: https://anchor.fm/citizen-white-cane/message
What is the most important factor in vineyard irrigation scheduling? Organization. Having defined company goals and someone in charge of holding the team accountable. Tom Shapland, Co-founder and CEO of Tule Technologies and Lucas Pope, Director of Operations at Coastal Vineyard Services share their top challenges and strategies to apply the right amount of water at the right time. Incorporating tools like soil moisture sensors, plant-based monitoring, weather data, and soil types helps farmers know how much water is reserved in the soil so they can irrigate efficiently without applying more than the soil can handle. References: 2022-07-15 Night Harvest Lighting & SWEEP Grants Tailgate (register) 55: Using Technology to Schedule Irrigation (podcast) 63: Evaluate and Maintain Your Irrigation System (podcast) 108: Using Satellite Data for Irrigation Scheduling Drip Irrigation Startup: Recommended Procedures How To Correct Pressure Chamber Readings for the Influence of Vapor Pressure Deficit (Tom Shapland) Irrigation Consumer Bill of Rights Irrigation Maintenance in English & Spanish (video) Irrigation Scheduling in Winegrape Vineyards (by Craig Macmillan and Kris Beal) SIP Certified Sustainable Ag Expo November 14-16, 2022 Tule Technologies Tule Technologies video library on irrigation topics Coastal Vineyard Services Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Hi, I'm your host Craig Macmillan. And today our guests are Tom Shapland, who is the Co-Founder and CEO of Tule Technologies. And Lucas Pope, who is Director of Operations for Coastal Vineyard Services. Thanks, you guys for being here. Tom Shapland 0:12 Great to be here. Thank you for having us. Craig Macmillan 0:16 Today, we're going to talk about irrigation scheduling very important topic, obviously, which will become obvious if it's not already as we move through the interview here. I've had a lot of experience with this. And now I get the pleasure of hearing what other folks say rather than just listening to myself all the time. I've got a question for both of you, Tom, you can go first. Why is irrigation scheduling using a methadone other than just simply calendar approach so important? Tom Shapland 0:39 We know irrigation scheduling is important, because every year the yield and quality from a vineyard changes. And we can ask ourself, what happened that the yield or quality is different this year in this very same piece of ground compared to last year. And there are a number of factors we can point to the weather is different every year, how you manage the canopy may be different every year, how you manage the fruit load. And finally, another thing that's important is how much water has been stored in the soil profile from winter rainfall and how you irrigate it. And we know that every year the vines get, a vineyard block gets a different amount of water from winter rainfall that sets up every year in a different way. And how we irrigate influences the water status of the plants throughout the year and in turn influences the yield and quality of the vineyard. So we can look at the yield and quality for each particular year. And we can ask ourselves, why is the yielding quality different this year compared to last year. And one of the main factors is how we irrigated. That if we just irrigate, assuming that everything's the same every year that the canopy size is the same, the amount of rainfall stored in the soil profile is the same, we're gonna get a different result. So if you're really trying to aim for a certain yield target, or a certain quality target, or a certain yield and quality target, you can't just leave it up to a calendar, you're not going to reach your production goal, you have to manage according to the water status of the plant, you have to manage irrigation according to the water status and plants. If you expect to reach some target in yielding quality, you can't manage by calendar to achieve your targets for yield and quality you have to manage based on the water status of the plants. Craig Macmillan 2:21 So this would be similar conceptually to the idea of targeted fertilization, where I'm going to measure how much nitrogen in the soil I'm going to measure what the plant nutrient status is. And I'm going to act accordingly as opposed to just putting on so many units every spring or fall. Lucas, what are your thoughts on this topic? Lucas Pope 2:37 I think Tom hit it on the head. Ultimately, each season is different. So we are trying to actively manage different things at different times of the year. So going from a calendar type, more of an old school thought process of just irrigating on a calendar doesn't really work. Now, in an environment where quality and quantity kind of drive what we do as a farmer. I definitely second all the thoughts that Tom had. And I think that being active in your irrigation management allows you to drive the boat. I've learned a lot over the years from Tom about how early season growth and canopy growth is really important for quality. And you can drive that and being able to limit the water and stress the vines later in the season drives quality. If you're trying to hit top top quality grapes, it's extremely important. One of the most important factors in how we're able to farm actively with our environment to try and achieve the quality that our clients are expecting. Craig Macmillan 3:37 In your career. Lucas, what are some of the technologies and techniques that you've used over the years to achieve that, because there's lots of different ways to do it. I'm guessing you probably have used a number of different ways. Lucas Pope 3:47 You've used a number ways. And I've also seen a lot of presentations on different technologies. There are I remember seeing Tom when he was a graduate student give a presentation at Templeton. I fully bought on to the idea, it's gonna be really interesting to see if he was able to actually implement and he made his product commercial, it was phenomenal to see the ability to actually measure your Et coming off the field. Craig Macmillan 4:10 What does Et stand for? Lucas Pope 4:12 Evapotransporation. So the actual vines breathing per se, it's exhaling of humidity, and you can measure that very accurately. We've also looked at SAP flow technology where you get SAP and track its movement over a trunk and then a lot of pressure bombs, a whole lot of pressure bombs. Looking at also soil probes to see what's going on underground. That's also a really critical part of the irrigation puzzles, knowing what's going on underground. And if you know your dirt really well then really aids in your decision making process for how much water to put on for your goal of that irrigation. So there are a lot of things out there to help you monitor. At some point there's so much data that it becomes hard to sift through and get good information but I utilize now only the... We have a few soil moisture sensors, but primarily the whole actual Et tracking, because what I've found works the best for me. Craig Macmillan 5:07 I think one of the keys here is that you've got soil based methods. So you get so much monitored, you've got your plant based methods, whether it's measuring water potential in the plant with a pressure bomb, or whether it's a SAP flow meter measurement. And then you have weather based, whether it be Et, or just trying to work from some kind of weather information. And some of the people that I've talked to seem to feel that relying just on one maybe isn't all it's cracked up to be, but having the ability to look at a couple of different variables. So they Lucas in your case, having some soil and having some weather so that you can kind of correlate and make decisions based on the bigger, bigger picture, I think is great. Lucas Pope 5:48 For sure, one of the big factors to all this is having a really good forecast, a really good forecast for seeing what's coming up. Because irrigation timing and management has to be something you actively take care of. And you're always thinking about forecasting is also a huge part of it. Craig Macmillan 6:04 There's there's forecasting, and there's also looking backward. And this is something that continually confuses me. And I've tried to figure this out. And I think I'm still confused. So we measured the water applied in terms of acre feet per acre. That's kind of like really important metric on an annual basis, to say, hey, how are we doing? Did we put on more did we put on less? Did we put on enough? How did the different blocks fare? And they could fit based on the acre inch anchor inch to the idea of rain falling, covering an acre of land, one inch deep, thats so many gallons, but that's not how the water goes on to the actual vineyard. Tom, can you maybe address the difference between those two concepts? Because I haven't really gotten it straight. Tom Shapland 6:45 We get this question from our customers. And whenever this comes up, I have to pause and think about it for a little bit, because it's complicated. In fact, I normally review some notes that I have to make sure that I'm getting it right. I'm really reviewing those notes now, in the podcast as I talk through this. So let's start with the idea of what is an acre inch. An acre inch is enough water to fill a pool that is one acre in size to a depth of one inch. So imagine a pool that's the size of an acre and you put enough water in there, that when you step in that pool, it goes up to just below your ankle, and it takes about 27,000 gallons of water to do that. So an acre inch is a volume of water and it's 27,000 gallons. When we apply water and vineyards we're not spreading that water evenly out over the acre. Instead we're applying it through drip emitters. It brings up the question how much water is getting applied right under the vine in that drip emitter space in the in the wet area under the drip emitter. And that's what I'm going to talk through now. So let's first talk about a typical vineyard in San Luis Obispo County. Typical vineyard in San Luis Obispo County has nine by five foot, vine and row spacing. So the vines are spaced nine feet apart between rows and five feet apart within rows. And with the typical emitter rates that we see in San Luis Obispo County, if you turn on your pump and let it run for 20 hours, you will have applied 27,000 gallons per acre. The first concept I want to tell the listeners is when you're asking yourself how do I know when I've applied an acre inch to my entire vineyard. You can think of the number 20 hours. In San Luis Obispo County typically 20 hours is how long it takes to run an irrigation system to apply an acre inch of water. That's because most vineyards in San Luis Obispo County are a nine by five spacing. And when you look at the emitter rates and how many emitters there are per vine works out to about 20 hours. Craig Macmillan 8:53 And it's easy enough to do the conversion to other spacings once we know that based on like an apply to mine. Tom Shapland 8:58 So here's the trickier part. Now that we've established one acre inches, and we've established how long it takes to run an irrigation system to apply an acre inch or 27,000 gallons of water. Now let's talk about how much water gets applied under the drip zone. When we turn on the pump, and I'm going to walk you through that calculation. Let's assume that's the water when you turn it on the pump is spread out under the drip zone in about a foot and a half square area. So picture a square foot but make it a little bit bigger. So it's about a foot and a half square foot. And again, we're going to assume this vineyard is on nine by five spacing. And when you turn on the water for 20 hours and you apply 27,000 gallons of water through the drip system. You're not putting on that water across that entire area of the vineyard. Instead you're putting it on a more limited area of the vineyard just that foot and a half under the drip zone. Foot maps, square foot under the drip zone. So when you apply 27,000 gallons under that foot and a half under the drip zone, you're actually applying 8.3 inches of water to that wetted area. And the reason that's true is because you're applying the water, not across the entire vineyard, but a much smaller area of the vineyard, just the wet zone, you're not spreading that water equally across the entire vineyard. Instead, it's just the wetted zone. So why does that 8.3 inches number important? Well, it's, it's interesting to think about in terms of what's the average water holding capacity in San Luis Obispo County. For six feet of rooting depth, let's just say six feet is a good starting point for assuming how how deep the vines, vine roots go actually think they tend to go deeper. I know they go deeper if the soil is deeper, but let's just assume six feet. Well, the water holding capacity in San Luis Obispo County is 5.3 inches on average. So if you're turning on your pump for 20 hours, let's bring it all together. Now all back to one idea. If you turn on your pump for 20 hours, you're gonna apply an inch of water, but you're not putting that water out across the entire vineyard, you're putting it just in the wetted zone. And if your vineyard has the average water holding capacity in the county, you're putting on more water than that soil can hold under the drip zone. You're putting on 8.3 inches of water. But the soil can only hold 5.3 inches of water. Craig Macmillan 11:27 So if I put on 5.3 inches of water only? Am I going to capture all of that? Or is there still going to be some drainage? Tom Shapland 11:34 That's a interesting question, Craig. Craig Macmillan 11:36 Depend on the soil probably? Tom Shapland 11:38 Yeah, let's say that we're going back to this hypothetical vineyard that we've been talking about here, it has 5.3 inches of water holding capacity. If that soil is at the permanent wilting point, so it's very dry already, and you put on 5.3 inches of water in that drip zone, then that water should be there, that water is not going to go anywhere, you're actually going to lose some to evaporation. That's why I hesitated there. But let's assume there's no evaporation either. If you put on 5.3 inches of water, just under that drip zone, it's in your soils dry to start with, it'll hold it. But if you have any water already in there, you're gonna saturate that soil. And you're gonna get some drainage out the bottom, or you'll start to see some runoff off the top. It gets a little tricky in this hypothetical situation we're talking about, I think maybe we shouldn't avoid that for the moment. Craig Macmillan 12:30 But this that, because of variation along the coast, this means I'm going to have to have an idea of what my particular water available water only capacity is. Lucas, what how do you go about guesstimating or measuring or getting a handle on that because in your area, you've got everything from really heavy clays to sand. Lucas Pope 12:47 Yeah, so the only way to really do it is soil samples. And Tom has helped me dissect some soil pits to figure out different layers, different depths, water holding capacities, actually sending out soils to labs, to find out your entire profile five to six feet deep, how much water you can actually hold or, like in the case of places we have soil moisture sensors, we can just watch the water, and then watch how fast it drains. It's pretty interesting to see. And that's typically why we irrigate not such long sets, the only time we really irrigate really long sets is to leech salt, because like Tom saying, if you're going to do a long set, you're going to carry the water beyond the rooting zone. And therefore you're able to leach those salts farther down. But that's only in overwinter watering. We're not we never really do that during the summertime or even to drive some growth this time of the year. Most of our irrigation sets are between four and eight hours to give the vines enough water that they're in the soil for them to grow, but not be excessive. I think that's been one of the more critical parts are pieces to the puzzle when you're trying to be as water conscious as possible. Craig Macmillan 14:00 So Lucas, how do you know what's excessive? Lucas Pope 14:03 What's excessive would be I mean, if you have the ability to watch this, the soil sensors, soil moisture probes, you can tell when you hit the depth at the bottom and tell where how deep that is. And if you're being excessive. Otherwise, if you overwinter when we're trying to leach salts, we want to be excessive when waters you know, typically we do that while there's rain coming and a rain event coming or rain event just past. So your soils are going to be somewhere near saturation already. And we're just trying to push salt deeper. Otherwise, it's a really good question. We don't try and be excessive and that's why we keep our irrigations shorter. Craig Macmillan 14:37 Then my question I guess is, like how do you know? Tom Shapland 14:40 Let me jump in, One way I sometimes see this with some of our new customers who have not been measuring Et in the past. We tell them with our sensor here's how much water your vineyard used over the last week. And if you're applying more water than what the vines used, then that's one way of knowing that I'm applying too much water. So if my vines use 20 gallons per vine last week, but you put on 30, you know that those vines didn't use all of the water that you put on. Craig Macmillan 15:14 I want to ask you guys about the flip side of this, how do I know if I'm not putting on enough water? Especially when we're in a drought, we're not getting rain, we may not be getting that soil profile filled up going into budbreak. We may, we're having some heat events. Weather information in the Paso Robles area that I looked at last year showed that the highs were higher and the length of the heat waves were longer. And it's not a linear relationship by any means. I'm not suggesting that. But we had some, you know, 105 for four days in a row situations. How do I know whether I'm putting on enough? Tom Shapland 15:45 It depends on what time of year, you'd have different goals for different times of year. So this time of year, we're talking now in the spring, it's May, the goal is to develop a large enough canopy that you can ripen your crop and protect your crop from sun damage. So this time of year, growers are watching their shoot tips and monitoring the growth of their shoot tips or monitoring the growth of their vines making sure that their vines are not slowing down. Once the vines slow down and stop growing, it's hard to restart that growth. And some of our growers are using our computer vision tool called Tule Vision that tells the grower whether or not the vines are less than 10 bars in midday leaf water potential or 10 bars or above 10 bars in midday leaf water potential. And right around 10 bars is where the vines start to slow down. So are, some of our growers are using this tool to monitor their canopies and make sure they're not slowing down if they begin to see signs that they're slowing down like they're seeing midday leaf water potential readings of 10 bars, then they know it's time to take some sort of action. Generally that action is water. I think it's water because I have a hammer, and everything's a nail everything's a water problem for me. But you know if you know the nutritional status of your vineyard, how it's been managed, you think it hasn't been getting enough nitrogen might be time for a shot of nitrogen too. So to summarize, in the beginning of the season, you're trying to manage canopy growth and growers are watching their canopies. If they're canopies are slowing down, they need to apply water and nitrogen. Then once the canopy has reached its full size around pea size, for the fruit stage, it typically happens late May to get the most vigorous sites it can be all the way you know, mid July, and in some areas of San Luis Obispo County, then growers are managing the stress level their plants they're seeing how stressed their plants are. And the best growers have a plan going into the season for here's how much water stress I want at different stages of the crop development. And I'm going to monitor my water stress compared to that target and irrigate when I go below that target. I may hold off from irrigating while I'm above that target. And we started this conversation talking about the importance of irrigating not on the calendar, so that you can achieve the yield and quality goals that you have every year. Wine business is very competitive. You have to achieve your targets for staying alive. Thus, growers are setting up targets for what water stress they want, at different times of the year. And then monitoring that water stress and irrigating accordingly. And so they can get to that yield and quality target that they set out for. Craig Macmillan 18:22 And the key key here is that those targets are numerical, they are measured. They are quantitative. I want to touch on the Tule Vision technology for a second because I think it's an interesting hybrid, where the way I understand is that you have a camera, you take a picture of a vine, it then goes to the cloud, there's a artificial intelligence machine learning thing to understand. That takes that image compares it to this huge catalog that was ground truth against pressure bomb readings for leaf water potential or stem water potentials. That's right, that accurate? Lucas Pope 18:57 Tom, did you use pressure bombs? Or do you use the Tule measurements? Tom Shapland 19:02 We use the Tule measurements, that's what I was about to say. The Tule measurements and Tule measurements are correlated to the pressure bomb. So we use some of the academic research that showed the relationship between water stress measured using the Et method and water stress measured using the pressure bond method. We use that relationship to create our ground truth data set. Craig Macmillan 19:24 Okay, so there was actually there's some kind of steps something's correlated that something's correlated something else. The reason I bring this up is I did a study with Vineyard Team few years ago, and we would interview growers about irrigation scheduling and the number one thing that came out of it was visual. So people might have these other technologies but the number one thing they revised the relied upon was visual. I thought that was really made a lot of sense. I get it. But also the other thing was like even with visual information, you can quantify it. You can count active shoot tips, you can again take pictures for yourself, you can you know look at the Tule Vision information. I went to one of your are demonstrations, I was walking around with a couple of growers, and we were identifying just visually ourselves what we thought the stress level of the vines were. And we were pretty good. We were pretty good. But again, there wasn't a number tied to it. And I think that that's important when you're especially when you're working with 10s of millions of dollars with a crop, winging it. Yeah, you know, your comfort level. And so I think that there's, again, this idea that there's multiple ways of bringing this all together, and you can walk your vineyard and look and early, hey, I'm seeing what I think is the right amount of stress or not. But if you can put a number with it from another measure and go, Hey, now I know exactly how much water I do want to put on I don't want to put on and again, getting to how many inches it actually is how many gallons it actually is, I think is really important. Because otherwise, like you said, we're losing water that otherwise we could be using later. And if it's draining out of the out of the flow profile, then we're losing it. In your guys's minds, what are the biggest challenges? Just overall, we've talked about all kinds of tools and methods? What are some of the biggest challenges overall to scheduling irrigation efficiently? I'm gonna start with you, Lucas. Lucas Pope 20:59 I mean, it's a constantly moving target. Looking at a forecast right now that you know, we're in the 60s right now. But it's possible to hit 100 on Sunday, and possibly 98 on Monday. Trying to make sure because we're building canopy right now, trying to make sure that we have enough water. So the vines don't stress too early in the season, next week will be really an interesting equation to navigate through because we have so many different vineyards all over the place. Those that have different water holding capacities in the soils, if you have a lower water holding capacity, it's going to be one of my priorities to try and get a little bit of water on this week. Where other sites that are less hillsides or have a drought tolerant rootstock that I know has been established for a few years I'm not so worried about but the constantly moving target is the hardest part about irrigation scheduling, for sure. Like Tom said, we set up targets. I set them up last week for where I want to see my stress levels later in the season. At this point, we're building canopy that's the the focus for right now because I want to have enough canopy to ripen the fruit that is being expected to be grown to a quality level that we want to see into that equation comes how many leaves are going to pull or not based upon sight and location and sunburn exposure or shade cloth use. That all comes into the equation. But because Mother Nature, we're trying to do our best to guide these vines through to the end of the season and deliver a product, a grape itself, that's the highest quality through a maze of what Mother Nature is throwing at us. Like you said, I mean, I can't believe last year's heat waves. It didn't seem that hot. But it was for an extended period of time. The heat spikes I think are what gives us the most, a few years ago when we hit 115 for multiple days straight that that really hurts, we have to be so far in advance thinking about what happens when that situation comes up, we really need to be proactive on those types of situations. Craig Macmillan 22:57 And that brings me to the next point, which I think is a tricky one. And Tom, I want you to address this. Weather based irrigation scheduling methods like EtAor EtO, they they are backward looking. They're saying hey, this is how much was lost? How can I use this concept of this technology or these ideas to get ahead of it? The grower has got to be in front right or vines are going to collapse. And then you try to put water back on and it's too late. It's got to be wet going into that, right? Those roots need to be wet and cool going into that. What can I do? I mean, there's not a direct relationship necessarily between hey, it's gonna be 105 on Sunday, and that means it's gonna be an EtA of, et cetera. What help can you give us what? What can you tell us? Tom Shapland 23:41 I can tell you what I see in our data. We have data throughout the state and vineyards all along the coast and inland. And it all boils down to one concept. And this is something that we intuitively know as people who love plants and manage plants. And so they stare at plants all day. And that's that if the plants are in a good water status, before heatwave, they'll do fine. A lot of your vineyards right now out there, it's it's early May when we're talking right now, if we got a heat wave tomorrow, are you are on deep soil and those shoot tips are growing actively and the plants are bright green, they'll do just fine. There's no need to panic and put on 20 hours of water. But if your plants are beginning to dry out, if your water status is more stressed, it's on the brink of being more stressed than you want. And you get a heatwave, that's when you reach these situations where the plants crash and it's hard to get them to recover. And I see this in our data, you know, we get heat waves and as long as the fields that are water stress reading is high, the plants do fine. You know there's not a big drop in fields stat it's when the plants are already kind of at 60% fields stat they're already stressed and we get as heat wave and they don't put on water, then we see fields stats just plummet and it's hard to get them back up. And then the growers are putting on a ton of water. And I think most of that's going to evaporation the plants aren't even able to take it it. Does that match what you've seen Lucas? Lucas Pope 25:12 Oh, absolutely. Absolutely. The vines as long as they're so happy, going into a heatwave, we're pretty good. And I think that's why we strategize the way we do for our irrigations pre heat waves. And it's always 100%. That's where the forecast comes in. The weather forecast itself comes in having a good weather forecast is very difficult sometimes. So I don't know, Craig, I look at three or four. I don't know how many you look at. But I have my little bits and pieces I pick from each one that I trust. And then I try and put them all together and. Craig Macmillan 25:46 Hope for the best. It's fun to compare notes with people on what whether they trust, what forecasts they trust. Tommy mentioned a thing called field stat. Can you briefly explain what that is, because it's a technical term? Tom Shapland 25:58 There are a lot of ways to measure water status of plants, they have been developed in the academic literature for years and years. One way is something that we're all familiar with, and, and that's called pressure chamber, water potential measured with the pressure chamber. Another method is to look at how much water the plants are using and compare that to how much they could use, given the weather in the size of the plant. So imagine a plant, if it's 80 degrees out and sunny, and your size of your plant is a six foot long cordon with a nice full canopy, that plant can use so much water, let's say that plant can use five gallons that day. If that plant is not water stressed, it's gonna use all five gallons. But if that plant is encountering water deficits in the soil, it's going to regulate its water use and its going to use less water, it's gonna use three gallons of water, for example. So if plants are using less water than they potentially could use their water stressed. And in academia, this comparison of how much water plants are using compared to what they potentially could use is called the stress coefficient in the Et equation, but the stress coefficient doesn't sound very snappy. We call it field stat, because it sounds cooler. Craig Macmillan 27:21 That makes sense. We're running out of time here. But I wanted to ask you guys, what is the one thing that you would advise a fellow grower as far as irrigation scheduling? What would be the one bit of advice you might give somebody? Tom why don't you go first? Tom Shapland 27:36 Yeah, I was thinking about this when he said, What's the hardest part of irrigation scheduling. And when I started Tule, I thought the hardest part was getting good information that you could act upon. And now after nine years of running this business, I think that the hardest part is organizational. Like customers that do the best at farming, they're the most profitable, that grow the best fruit, are the best organized. Our best customers have somebody that is in charge of figuring out the priorities of what's important agronomically. And then once they've identified the priorities, agronomically, they have a process for evaluating which tool they're gonna use to help them achieve their agronomic goals. And then they have a process for implementing it and holding people accountable. Farming is chaos. It's a great Mike Tyson, quote, everyone has a plan until they get punched in the face. You know, every farmer goes into the growing season with a great plan. But then the farming season happens, you lose a well and whatnot. And it all goes to heck. And the best companies we work with, have systems in place where they have goals, and they have somebody holding everyone on their team accountable to those goals. And I'm gonna say the opposite of that now. And when I think of those customers, I have a rosy and optimistic outlook for California agriculture. Unfortunately, they're the minority. Majority of farming operations they have, I mean, it sounds really harsh to say this, I wonder if I should say it on record. But I think it's true. From my experiences working in ag, the majority of farming operations, they have too many ad hoc processes. You know, too many things, too many responsibilities, that should be corporate initiatives pushed down on their individual ranch manager. And the ranch manager is too busy trying to run the pumps and game the fertilizer out and getting the sprays done to actually be able to implement these things that are really important and much more bigger picture. And we have to stay ahead of these. Otherwise LA's gonna take all our water. Craig Macmillan 29:34 So just to kind of summarize, having systems in place and having people that are responsible for executing those systems. So it's great to have a plan but unless you have some structure that's going to withstand the panic, right, that ensues during the growing season, then you're going to struggle. Tom Shapland 29:53 Yes, and I'm sorry, I'm gonna keep soapboxing for a little bit here. That means that you can't put your ranch managers in charge of evaluating technology and what technologies are getting us which practices they're getting us because they're too busy. You gotta have somebody more senior, somebody at Lucas Pope's level in the organization to say, water is important at this company, pest management is important at this company. Here's how we're going to do it. And I'm going to hold you accountable all season long that you're getting this done. Craig Macmillan 30:20 Yeah, I think the comparison to pest management is a good one. If you got field scouts that are quantifying and reporting back to maybe a head PCA or to a manager, that's very different than relying upon your tractor drivers to report when things look bad. And unfortunately, a lot of us don't have time or money or to organizationally address that. But if you can, that's going to be your best route for irrigation. And for other things. Lucas, what's the one thing you'd advise a grower regarding this irrigation scheduling? Lucas Pope 30:47 Super interesting. Listen to Tom, on one thing, it's hard, paying attention to details is going to be your biggest asset. Spending the time I was struggling with the whole idea of something I want to do ages ago was make work orders like in a winery for irrigation, sprays, so that you hand someone a piece of paper, they have to sign off on the work being done. and report back to you see how to record of it. Craig Macmillan 31:13 It's hard to do in farming, though, because it's a day to day morning of, you know, kind of thing. But yeah, I hear what you're saying. Yeah, Lucas Pope 31:20 I mean, ultimately, we're always looking to the future instead of the past with the forecast and how hot it's going to be and how our well health is and how much water we have available to us in a reservoir or trying to look forward. And then also having really good people. And it's extremely difficult to find really good people. But when you build a team, and everybody's working towards the same goal, so from the top to the bottom, we all know the same goal, it becomes much easier to implement a plan of action. Craig Macmillan 31:51 Well, this is interesting. We we're out of time, the one comment I want to make to kind of bring this all together is we started with technology, we ended up with people. And I think that that's a key bit of this business is the people part and how we apply things. I want to thank you both for being here. I guess it's been Tom Shapland, founder, Co-Founder and CEO of Tule Technologies and Lucas Pope, Director of Operations for Coastal Vineyard Services here in the central coast. Really fascinating conversation. I really appreciate you guys taking the time. Please visit our website for other podcasts and information and we hope that you will come back and take another listen to Sustainable Winegrowing with the Vineyard Team. Thank you. Tom Shapland 32:28 Thank you for having us. This was really fun. Lucas Pope 32:30 I really enjoyed it. Transcribed by https://otter.ai
In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out.Three Things You'll Learn in This EpisodeHow to prepare for the recessionHow important is your database?How to build your brandResourcesLearn more about Ryan KellyLearn more about David CaseyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're up to today, folks is holy shit, there is a recession coming holy shift. Well, things are happening. What are we going to do? You guys have been listening to the show. For the last seven years, I've been telling you about the only recession proof business model, the problem has been like if you guys have been listening in and taking my advice or not. And I told you the only recession proof business model in real estate is your database, because people are still going to move. And unfortunately, we've been spoiled over the last two years, because let's be honest, this business was very, very, very, very, very easy. But it's about to get real. And it's about to get hard and the only recession proof business model, when shifts happen. This is my third one, guys, I've done this for 20 fucking years, listen to what I'm telling you, okay, is your database they will feed you all the time, the problem about 80% of the population is going to have right now and the real estate agent communities and none of them market their database, quite frankly, most of their database even though they are and now you're going to be struggling because you never took the time to build that database or nurture it effectively because you've been converting so many damn Zillow leads. Instead of building a brand people know like and trust. So what we're doing today is we brought on two gentlemen, on the KC market, these guys are broker owners, they base their entire brokerage just on referral generation. And there's two different ways we can attract business or generate business either we chase it in prospecting, which is where about 10% of business comes from, or we could attract it, and generate it and manufacture it. And that comes from the people you already know like and trust or know like and trust you. So they built all that brokerage around database marketing, referral marketing, I thought it'd be a really good episode because this is the recession proof business model folks, what's gonna happen in the next six months depending on your market is that some people are gonna lose their jobs the recession is coming in that means people are lose jobs, and someone's gonna need to have a problem for them. They're going to result to the first person they come into contact with. Most times, it's someone they know if it's you or not, I don't know. But what also is going to happen is the cost of living is going through the roof. The affordability in California just came out yesterday 17% index, that's insane. That's why everyone's getting the hell out of here. So we have a lot of things in the economy that are going to happen and people are going to need help. And I'm not saying doom and gloom because shifts are when you big is when you build your brand and make the most amount of money. If you niche down the only niche that I'm telling everyone to do is their database. So without further ado, let's go ahead and and welcome our guests Mr. David Casey and Ryan Kelly, with Casey first real estate out of Kansas City what's let's go prepare, prepareown. That introduction man 17% inflation in California isa 17% consumer affordability index. It's the lowest it's ever been in, in the history of the state meaning that only 17% I believe how its rise only 70% of people can actually afford to live here.She gotta get out of there man. I mean, anybody living in California that's toughcome to Kansas City.It's so tough to Kansas City Can I just Kansas City have palm trees? Was Kansas City have a beach in Santa can ride my bike to you gotta bring your own? If so,we got oceanfront property in Kansas City.Yes, just a murky lake that's what it isthe inside of your garage in the back walls painted and there's a big ocean there and you guys drink beers and stare atit all day. Oh, exactly. But if you love sports, partying and barbecue that's us.Yeah, Midwest I like it. Yeah guys love whatyou said earlier about the recession proof with marketing your database video content is definitely where it's at. We that's how we built our brand really off of just past clients referrals and all that other stuff. I remember the first time I was targeted to your Facebook ad Mike and generating leads from your referrals in your Soi. That's when I connected with Mike but man it's been it's been life changing just marketing straight to your database your sphere of influence past clients hell I couldn't I couldn't get a sphere of influence person to use me for nothing until I started using video content and marketing to those people.Just because I started thinking you were somebody that's what happens and everything right um so you guys don't have brokerage in Kansas City. And I don't even know if I just introduce you as David Casey Ryan Kelly. You guys are the broker owners in Kansas City and you guys have how many agents now? We're approaching80 agents okay and agents toyour guyses unique selling proposition that you attract your agents within you guys attract everyone you're not like buying agent leads, you know like knocking on their doors are you people are just showing up. You're attracting them? Yes. What you attracted Business when you're in production. So you guys base your whole market on database marketing. So I like it. And that's basically that your thing, right? It is absolutely, yeah,no, it's very correct. I think too. It's, you know, a lot of new agents, when they get in this industry, they don't really know where to start. And for us, I like we grew up together. So we have a good chemistry, at least we can almost finish each other sentences most of the time. And, like growing up, we were kind of the partiers in high school. So that always was our big thing. Yeah. I mean, you always do on like, a Friday or Saturday night, you come over to my house, and it's gonna be poppin. Andsneak the bears in the basement, they'll tell mom, Oh, it's right through the window. Well,Zach, uh huh, and so on. So, you know, like we, we drifted apart after high school, I went military, he went to college and worked at a Ford plant. And then when we came back together and merged as a team in Kansas City, we lean right back on events. I mean, it's, it's so underutilized in this industry is like, I would summarize it as like any event based strategy to grow your business. And I just want to reduce the friction between the consumer and myself as a professional and how I can service them. And what better way to break the boundaries is come to my party, have some drinks, and let's talk shop. I mean, make it very casual and easy. So we built a whole model around that.And you guys did how many? When you guys were in production? How many events were you doing? A year,for sure, monthly seminars.They could have been live video on Facebook, they could have been in person, you know, we did a little bit of transitioning there during COVID. Butwe always had something like so we advertise you do weekly open houses, that's an event if you do it, right, monthly seminars. And then you do quarterly events for the clients and those events like we leveraged on the Ford plant, because Ryan, he worked there for a while it's a Union deal. So everybody's pretty tight knit. We want to crack the code on how do we, you know, get embedded in that community and capture most of the business that's occurring?Should you not our first year, we were able to extract 1% at a 7500 people that work there, we literally sold 75 of them a home. So a stop of marketing to the database.Yeah, when you're, let's define marketing to the database, because most people in agents are gonna be like, hey, well, I need to fucking talk about real estate, like interest rates and all that, like, what's the content? You guys are talking about? What what is marketing? My database? Me?Yeah, if we got really tactical, Ryan jumped on that group, he friended everybody he could. So yeah,they had their special k cap page went to the members added everybody on Facebook. Now I have once they haven't been back, I was able to push out that video content and buy them to the events. And yeah, it was awesome.Well, then also what you can do as well, when they accept your friend request, you can ask them to like your personal Facebook page or your professional, and then run boosted posts to friends and friends of friends. So we get some static billboard style ads, we put like a couple of bucks a day behind it. And just we just knew when they were scrolling through Facebook or Instagram, they'd see our faces popping up for home buying journey here home selling, and that we didn't expect anybody to click on that or reach out to us because of that, but we want to just do ingrain in their in their head that we are real estate in Kansas City. And so now when we invite him to things, I mean, it's just It's butter on toast,low pressure. Come on sell me.I think the problem that everybody has is they don't know how to carry on a conversation without talking about work, when the purpose of carrying out has everything to do with it work. I mean, and it's like, like I would be like like if you just use this example to show but it's like if you like don't talk to your significant other like you're in good divorce like it just what happens, you know, like, well, if you don't talk with your database, they're gonna divorce you too and they're gonna cheat on you with another realtor. So you can't not talk to him but how you talk to him is extremely important too because you can't just always be selling your shit like look I get your in real estate guys like shut the fuck up. I don't care about interest rates right that's what people will say and that's why no one wants to read your interest rate or your market update emails that's crap content market updates. i There's a place for I'm sure. But is that something that's going to really like make your database like you're gonna get a lot of engagement on that stuff? No, because we just have to nurture and just remind that's well good you guys are so let's look at their marketing plans. Let's take dive deep on this. I'm guessing this is what you guys are teaching tell me if I'm right or not. But yeah, weekly open houses when they're at the open house, they're doing a live they're doing stories are doing pictures, they're sharing all that shit and reminding their networks and all their channels that there's an open house. They're probably circle prospecting in the whole neighborhood notifying all them there's an open house because your goal is to have them have a couple of conversations a day. The second part as they're doing these monthly seminars, so there's the authority, hey, we're doing monthly seminar. It's not if they show up, who cares if someone shows up. The fact that you're doing a seminar already tells me you're an expert, otherwise you wouldn't be doing a seminar. Correct. Paul Ryan, do you know how to cook?I gotta watch something. But yeah, absolutely. You do know how to cook. I can cook straight in thehamburger fryer.You know how to play croquet? I do not. Okay, so if you got on and started playing croquet for five videos in a row, I guarantee you everyone thinks you're a fucking professional croquet player. Oh,very true percent.That's how you know, I'll tell you this right now, Mike. Whenever Ryan first got in real estate, I said, bro, I promise you two weeks of posting videos every single day, you will become the real estate guy in your market. And this was back in 2017. Because I was doing that in Phoenix, Arizona. I had all my friends in Kansas City hitting me up saying can you sell my house my buddies out? I was in military with him in Alaska, Bro, can you help me out all because I was posting videos every day. And then he did it. And it literally like, overnight.So we're chasing attention. You know, when I first realized Facebook was like a big lead source. It's 2011. And we're crushing short sales at a time this is like Facebook was still a lot of tax video wasn't on it yet. But I remember I was did an event in Scottsdale and it like 200 people in the room. And the night before the event. I just did this as a test. Like I said something about short sales. And at that time in the market 33 or 32% of the market was underwater nationwide. Wow. So it was literally one in three people own a house. Fuck I needed your help. That's why we dominated no one else knew how to do it. We're the only shop in town. And I realized like holy crap, everyone here live somewhere. Everyone here is moving. It's just a numbers game. You guys, let's break down the numbers on the gurus. The gurus tell me when I pick up the phone and cold call whatever guru you're listening to. The Guru is going to say, Hey, you're one more know from your next Yes, pick up that phone and call how many of your agents can actually pick up a phone and call because that's how it still works? It's the problem is that no one has the balls to do it. And no one wants to do it. RightMike work works. And people they're just afraid to do the work. I mean, if you just lean back on the tried and true method, you will get a piece of business from it. Now are you being as tactical as you could be? Maybe not. But I mean, just grabbing the hammer and swinging, you're gonna get something? Yeah, for sure.That's what prospecting is, it's the grind, but no one ever last because they burn out. Right? No one wants to rejection. But when we're talking about marketing or brand, it's really the same thing. Because that's a mathematical formula, right? You throw enough shit at the wall, eventually, you got to figure out what the ROI is. And then you know what your numbers are? Well, let's share the ROI with marketing your database, folks, because it is also mathematical. The number one reason I believe people don't market their database is because they don't know how to attach an ROI to it. And therefore they never measure the effectiveness of the content they're creating.We are huge on numbers and p&l is and you're 100% right? When we start started doing that accounting, we look back on what actually work, we're spending, you know, 1000s of dollars. And it was like a sphere of influence. It's for employees, it's our events. It's our Facebook content. It's our buyer seminars, it wasn't postcards, $1,500 on billboards and Zillow and all that other stuff. That's the ego stuff. I had clients coming in knocking on the door saying just lists me, why the hell am I gonna take that Zillow phone call? Yeah, that's how I got sowhy is it that we feel like we're accomplishing some just because we're buying leads, even though we're not following up with them.It's that instant gratification.It's crazy. You feel like that's what you should do.I think that's where it really comes down to.I can't tell you how many people I've seen even people that we've worked with. I won't name any names, but I have someone that we are working with. And we only shot one video like Oh, then they saw another shiny object and then they went to go buy a bunch of leads. I can guarantee you you're getting your ass kicked right now. Because the time that that happened, and I'm not like talking shit, I'm just being honest. Like, you're gonna go and you cannot. When a market shifts like this, the numbers all change. So what's going to happen? My guess is there's a shitload of teams getting their ass kicked this month, and next month, the ones that are spending 2030 40k a month on lead gen because what happened is, is that the market has changed. Everyone's your ROI has changed, because you cannot rely on those exact numbers still, because the virus isn't sentiment change. So if you're converting at 20% in the previous market, you're not doing that anymore, because the sentiment has changed. Therefore, you cannot rely on ROI for direct cold marketing in a shift like this. The ROI for warm referral marketing is very simple guys. 10 to 15% of your people move this year 10 to 15% of the people on your Facebook feed your IG feed your LinkedIn followers, your email list, your direct mail 10 to 15% of people that you walk across in the grocery store. 10 to 15% of the kids parents are the shockers game so your kids soccer games, at the gym that you walk through that you drive by. That's the number the business has always been right in front of us. Most don't know it yet. And this recession there's gonna be a lot of people gonna have to move they don't know yet. Trust me. So really,if you've got 1000 folks that know you like you and trust you, I mean you're converting 100 to 150 people.Well, you're not converting them. Yeah, because most of them don't know what you do yet until they do. Yeah, which is why you create content. You know, there's somepeople though that's there's 100to 150 opportunities in there. Yeah.And when you do, what's the the numbers? I, I've been told this for a long time you get 2000 people in your database, you should have a million dollar business if yes, nurtured effectively,if they all know what you do correct, because those are the numbers now, here. And here's the other half, though. But in most people when they market their database, they do it for their direct business. No. Because 100% of the 1000 people you just mentioned, have a referral for you. Yeah, because everybody knows someone who's moving this year, actually. So when you chase referrals, you naturally attract direct. Right? It's when you chase sales, you don't attract anyone, because everyone knows you're just on a soapbox selling your shit.Exactly. Yeah. And you know, that's why we were so heavy on events, because you get so tired of sending that same message out of, hey, I'm in real estate, do you need to buy a house? Do you need to sell your house? I mean, go through your Facebook message thread and see how many times you sent that to the same person. They keep ignoring it. Yeah, they turtle at that point, people actuallydo that, like people actually Facebook Messenger and just cold call people, hey, you need to buy out like you guys are doing that. Don't ever do that again,you know, don't ever do that. And that's why like, I want that random coffee shop interaction where I find somebody who I maybe went to high school with or a past client or a friend of a friend. And they say, Oh, hey, what's going on? And then it casually comes up that maybe they're looking to buy a house. And instead of me jumping straight into sales mode of talk to my lender, which I could obviously do, if that's what they want to do, hey, I'm doing a seminar this week, you should probably tune into it or come by we have some we're giving away gift cards and friend food bring some friends like it's gonna be a good time come hang out, learn about real estate. That's, that's one of the sales pitch.It's good. Well, it's more about the touches. Like I don't care if they show up to your event, the facts like oh my god, David's have an event that guy must be doing something right. Maybe I don't mind the market yet. But I'll take a mental note ofthat in there every month. So if you miss this month, come next month, no big deal. We're always doing it low pressure. You know, if you ever read the book, seven levels of communication, they talk about this. And it's like a layer. It's exactly okay. And so, you know, it's Casey.Yeah, he was, he was like Leawood or the Kansas, Kansas somewhere aroundthere. And, yeah, we actually did a, like a little one on one with Him with our company. And, man, the nuggets he dropped, it's all about the invite at the event is cool, you know, bring it all the 100% button, then as a follow up to the people who showed our you couldn't make it. Yeah,so let's do. You're exactly right. When I was in Chicago, we saved these mega events, the largest one ever had, I think had 850 People show, it's not bad. And we would run a nightclub out because the nightclubs didn't have a kitchen to close down. So it's the cheapest and that would sponsor the liquor. And from my girlfriend at the time worked at Bacardi or some somebody was I had all the ship paid for and I had all of our vendors, but we would have 800 people. And the reason why we would that we did it twice in a row two years in a row. And the reason why we did the events wasn't for who showed up, it was for all the touches around it. Because I know when we're doing an event, we sent out direct mail piece, so did all 15 of our agents, then all 15 of our agents send out email pieces, and we ran ads even for the event. And then once we were at the event, we shook hands kiss babies, and then we are done with the event. We sent them back the video from the event of the time that they missed. And then we repurpose the whole damn thing. And you get a bunch of video footage from the event. You get a bunch of testimonials. There's just so much content there. But you're right, I would get business from it every damn time. And we would spend about 15k on these things are out of pocket. But it penciled in like 6090 days. Yeah, because of how many connections that you have there. And I would get some of the agents would invite some of their clients. And it was my event. And they didn't sponsor and I ended up selling their clients shit. They forgot who they were, they just ran in there from a friend of a friend. And I remember what's one of your events a day, they're invited from a friend of a friend of a friend and all sudden they became a client. Yeah, this is about attention, folks. This is all this is attention. Attention, attention, attention attention. So let's get into you guys have an agent accelerator program in your office. And I'm actually going to Kansas City. What am I going against pomp August 4, August, August 4, we're gonna be having an event in Kansas City. So if you're in there, you guys can go to that event. If you're in the area if you want to fly in. That's cool. But why don't you what we're focusing on as a sole agent accelerator program. Walk me through it. How does it work? What do we do? What is Agent accelerator?Yeah, Agent accelerators. We basically dissected what worked in our business, how we were able to get 30 closings stacked into one month as a team during a pandemic, our tried and true principles. And then we're bringing in some heavy hitters as well that are growing massive offices running powerful teams, and really getting after it national speakers as well. And they're going to open up their playbook. We're going to take you from day one agents to even seasoned vets and show you how you can implement these practices into your business and crush it in your local market. It's going to be an awesome event. We're gonna have a lot of content around that as well. So you're gonna get some free resources from each of the speakers to downloadable PDFs, things you can implement in your business right away. This event is It's very cheap considering the amount of information and knowledge you're going to get.If you don't get that much value from this event you didn't show up, you didn'tshow you're not implementing you weren't paying attention, you should be able to get at least one piece of business for sure. With some of the tips and tricks that are going to be shown here. It's going to be a lot of fun.Like get get your tickets, let's go into some of the topics we're gonna be chatting about, I want to know specifically on how you guys work the system, like if I'm an agent in Kansas City, I come into your guys, what does your system look like? What are the touches? Let's break it down.Yeah, so I mean, it really depends on if you're brand spanking new. I mean, it's the basics. It's like, Do you have a Facebook? Or like, Do you have a friend group? Like, where can we start pulling business from because like you said, we grew our business off of referrals, people that know us, like us, and trust us. And we parlayed that into friends of friends, and then an outer circle of that. So we got to know where you're starting from first, because not everybody is exactly the same. But bare bones right off the bat, you need a website CRM, you need a funnel that you can capture clients through, I call these mouse traps. We just need to get you into a rhythm. So hook you up on our website, CRM, show you how to run some free Facebook posts online, let's get some passive buyers rolling through just some Facebook messages people to practice on essentially, what a second race? Yeah, we're doing scripts, I'm gonna get you inside of a house of vacant home, you're gonna start doing some home tours, let's get you comfortable opening doors, showing off properties and demonstrating to your sphere of influence within that first two weeks. Hey, I'm in real estate, I'm taking it serious. I'm excited about it. And I'm here to help.So you got to force them to create content, in a sense,absolutely have to will pull out the camera right in front of them, hey, it's showtime go.Yeah, like we need to get them out of their own head. And we need to just get them comfortable just being in promotion mode. Because at the end of the day, we're marketers, this is a contact sport. If you're gonna stay in your turtle shell and not come out, I'm sorry, it's gonna be very rough industry for you. Like it's, it's gonna be tough.What's a better way to learn your scripts and how to talk to people to convert them through video. Like when you do that through video, you learn your pitch, you learn exactly what you're pitching. And then when you talk to real live people, you've already been through it. Like it. Sothose are some of the basics, you know, we can start there and then just start building off of that. We got tactical strips, we want scripts, we want you to message certain things to your entire database, you need to have some type of intro to that your Hey, now I'm a real estate agent. A tip for some of these agents too, that work really well. Those Welcome to the Office posts, those ones where you get tons of shares your whole family, you know, bloodline loves it shares it, comments on it, all your high school friends, I mean, some agents will roll in here, not knowing what to do. But they'll have 400 likes, loves and comments on their posts. that's those are your raving fans right there. Hit every single one of them up. And you know, it's not the typical, hey, like if you know anybody or you know, it's not, it's not your typical hammer real estate agent, let me know if you want to buy or sell a house. It's a little more specific. And so the message that we think you should send out right up front, and if you know a better one, I'd love to hear it. But it's worked out well for us is, hey, with inventory being so low, we have some buyers that are looking to find a home if you know anything off market, please let me know or Nova may looking to sell. It's some variation of that. But it's a showcasing the fact that you have some type of buyer pool and be that you're trying to find off market homes for them going the extra mile. And if they know of anybody to let me know. And you're not asking for direct business,one ofour brand new agents are getting contacted Phil on that point.Um, at that point, I think we just let the conversation unfold. But usually it's people you already know. So it should be like a friend or like a sister or something like that email phone number, put them in the database. And so we actually have one of our newer agents she got she got three listings from that one. Message blast. And that's just easy, because it's,let's, let's do the math on it. Alright, so let's go back to gerbil. Yeah. Where's your next? Yes, from your next No? It? Well, it's 10 to 15% of people are moving directly, but 100% of people have referral for you. So you're right, what you'll see naturally is that one out of 10 calls one out of 20 calls will be people probably moving directly in the next few months. Because remember, out of that 10 to 15% Most don't know they're moving yet. This year, there's gonna be life situations that happen. So that's why that number is always cut in half. But 100% of the people have referral for you. I used to do some similar, but I would just invite them to a party and I would just even if I didn't have the party. Yes. Yeah. Like I loved the whole reason I had party is just to build a database. I'm like, yo, what's up, dude and talk to you? Well, hey, what's your address? What's your email I'm sending as party. We're gonna get everyone together and see neighbor, well, then what do you have in a party for? Oh, it's my real estate company. And then there goes in like that would always work. Well, and because no one ever says no to a party invite. And then when at the party, you'd have to sign in so we would get the direct mail and then we would have a raffle. For so I would get direct mail build a direct mail list everyone signs in with an email list and then all of that shit just gets retargeted for for life essentially, but yeah you just have to have that initial excuse a value and start the conversation off because if you don't own the data like if you don't have an email address if you're not friends with them on Facebook if you don't have their phone number you can't market them can you?No you can't and I love that that party event because then it parlays into you should be setting an open house right away get some reps in go to or some open houses if you're uncomfortable see how other agents are doing it they're probably pretty lazy got three signs out total if that the doors probably shut itdown that would be me right theremake some video content I was I wasjust hoping no one will show up I'm like hey no one's showing up I'm gonna sit out here smoke a hitter and hope no one comes in the wall comes in the door that was me when I was 25 years old.Our our mega open houses man we would we would door knock and flyer drop the neighborhood promoted. Promoted aggressively.You got a 60 foot gorilla outside of one of those. Back tossin the front yard. We're grilling, cooking hot dogs for people we get 20 to 40 people roll throughthat. Neighbors. I've seen a lot of people do like Taco events and that would be really fun. Like do like a world WWF event the front yard of an open house. There's like two guys out there rustling or just have like sumo wrestlers in front of an open house just in the grass. So I'm sumo wrestlers have an open house. What the fuck? Who cares? Like that's the stuff that people look at me like, What the hell are you doing? Oh my god. Oh, the realtors. The realtors that have that sumo wrestler at the house? Yeah, there's got to be that one thing that the connectionhas to be Yeah, that's huge. Um, yeah, I mean, I closed my biggest deal from Dornoch or from open houses by doing an air pods giveaway. It was like a $780,000 bythe only the person that one was the unrepresented buyer who's serious. They want out of a hat and there's like 30 names and they're all the same person. Imean, you could go crazy with this stuff. That's why I love open houses you can build, you can really hype and even up get a whole neighborhood involved. And if you do it consistent enough, you're going to become the authority.So your open houses though you're making an event out of it. Is it absolutely okay, so let's go into that a little bit more. It's not just an open house. Let's go to some more examples. It's fun. So you're creating an event. Okay. I didn't catch that first time. It's not just an open house. It's an event open house. So there's either like a taco truck or something different.Absolutely. I mean, like we would do these repetitively. Every week it was there's a flow Monday, we were following up with open house doing the giveaway, and we do the raffle live. And I'd go give it to him and do a picture. And then we were all into Tuesday kind of game plan for the next one. Wednesday, I'm locking down the open house. This is when homes are sitting a little bit longer, too. And then Thursday or Friday, I'm flyer dropping, I'm doing some type of promotion getting out there in the streets. And then come Friday or the actual day, the open house, whether it's a Saturday or Sunday, we're putting a lot of promotion behind it. Oh, well, I miss Friday, I'm shooting some promo videos for the giveaways I'm doing targeted. So short, little like six second video clip, stop by my open house to win this free Amazon gift card.And you want to win a free Amazon gift card while he goes out to the open house at 123. Charlie?Exactly. We do some of those, I would target those before Facebook had to open up your real estate ads to 15 miles, you could do them to really condense ratio, or radius and we would do those and just try to get as creative as possible. And just make it fun. Um, and so yeah, like I call it running for mayor. So anytime I do one of those I deploy that strategy as if I'm running for office in that neighborhood. But yeah, that's just one of the events. That's just one of them.And then the monthly seminars are probably like food, are they were they doing these monthly seminars? Your agents, they do them at the office? I think them in their house? What are they do? They do pop by dates? Like what are thewe would do them at the office? The number one trick that we had found had so much success for one of our buyer seminars. I mean, we had our vendors there and they're like, Hey, guys, we come to these a lot. If no one shows up, no hard feelings, we'll just hang out, literally had a line out the door. The tactic that we had used was we created an event on Eventbrite monthly seminars for buyers, we would copy that link, and we post it all of our friends on Facebook, man, could you like and share this page, and then they share it on their Facebook page, they would get interactions we'd have like 65 shares, and then you just take that little link, you send it to your database on Well, we use chime technologies at the time but you send it out as a mass text mass email with a little video Hey, we we help so many buyers answer their questions and it's crazy much points.Yeah.And you know, whenever we're send this out to our friends and all that stuff, we're never asking them to come. We're saying can you share this can you promote this and then letting the conversations unravel naturally?You have 46 shares, you're gonna have some people you know, it's likethe end algae I heard Grant Cardone say this once but he's like you know in sales you have a choice to either be Rambo with the with the 50 Cal blasted down trees in the woods shoot and everything or you can be the predator and and you know people they think they want to be Rambo just shouting asking for the sale like closing them hard when in reality you want to be that person that sneaks up right behind him didn't even see you all the all the asks all the Hey, do you know this person all that whenever it comes time for that person to make a decision, you never asked him directly, but they've you've been in contact so casually. Yeah, they're thinking of you. And now in that aspect, you're the predator. And and that's I believe you should be marketing.So there's a constant or a consistent theme here. And it's three words long, it's the center of attention. Yeah, yeah, absolutely. Be the center of attention amongst your database,we would have that we were so consistent with a follow up and stuff, they would feel bad if they use another realtor, then it'd be like, ah, Ryan, sorry. But you know, my sister, she was a realtor. So I hope there's no hard feelings. Hey, absolutely. Get it, it happens. Do you know anyone else that would use that? Oh, you'renice. You're nice. I'd be like, what's what? What did you just do to me? Uh huh.No, my language,you know, we had to make one of our core values. First, because man, we went through so many different like struggles with people using other agents or, or not even that, but like, like, just deals falling apart, and just things just going crazy or haywire. So when you're closing a lot of volume, I mean, you didn't have anything. And so our motto was relationships first. So any of those situations, it's like, hey, because nobody wants to feel bad like that, you know, they already feel bad. Like the example rounds us and so if we come out, and we combat, you know, somebody who feels like they don't want to talk to us right now, because they should have used us but they didn't. And they don't want to tell us what they do. And then we come at him. And we're aggression. We're aggressive. We're using aggression as, as our tool in that moment, it's just not going to create a win at all.We're like, hey, congratulations, great house. Who else? You know,we already took the L, we already took the L on the chin. We don't need to make it a worse situation. So how can we extract something good out of this, it's gonna benefit usbecause I wouldn't I would not have that patience. Personally, I had a good friend of mine before. I love Chicago. I had a good friend of mine. Now we're friends again, but we weren't for a couple years. And then one of my other like best friends who I trained in real estate, right? backdoored me with my other best friend. And then they didn't tell me about it until after I saw the closing at $750,000. I was like, bro, you guys first I trained you. I've sold you four houses. How did this happen? Behind my back? Yeah. And I remember that day. And I was like, Dude, I got I get I get pissed about that kind of stuff. I don't know how to do that. Well, how you guys handle it is how you should do it. Yeah,I mean, do we just go on offense? Like, I want to prove you so wrong. And that decision, I'm going to be this the real estate celebrity now. And the number one thing that I've learned in this business is you want to create more people working for you than against you. Like, you got that one person working against you. I mean, you're taking a loss time sincehow do they say like one good review gets shared twice, but a bad review gets shared 10 times or something like that, or as apost and I think it was in lab coats or maybe real closers the other day have an agent on this exact topic similar and they're like, I'd like to say the situation was a seller canceled the contract, and they're a buyer or something, and the agent still went after him for the commission. And they should have they should have just chalked it up and left, you know, but they're like, No, I worked hard for this money. And I'm like, Dude, the negative publicity just on you putting this on Facebook yet alone. Their database like that one person who talks bad about you will cost you a lot more than it felt good talking about about them.Exactly. So we just, you know, we we scream internally, when we close the door, we're like, Buck. All right, we got that out. Okay, let's just ask how do we extract the when it's like that agent that goes on a listing appointment? And because instead of that, they don't want to take a 6% commission they do. Like the buyer or seller wants a 4% and they walk away from it when the vise 95% of the work yeah, that was me to probably just put a sign in the yard, get it under contract and collect your little bit of coins and just move on. Or you're not gonna get 80% of the work, you're gonna walk away with nothing. So how do you extract the wind out of anything? What's your value? What's your time worth? And there are situations where you should say no, we're not being disrespected. I have a whole course on that inside of our, our new agent orientation, where I go in depth on that because there are times we should draw the line because people do get a little confused. We say relationships first, you want more people playing for you than against you. But there comes a time where people are just flat out disrespectful.Yeah, that is well that's the entire purpose of building a brand when you when you start off in real estate, you're gonna have some shitty clients I mean, you got to do what you got to do. It's a grind the first two years you're gonna have to put in the work to make it but the entire just to put me on the same page or the entire purpose of building up Mirantis so that you work with people, that one come to you, but there if they come to you, that means they're also more than likely just like you like you're you should enjoy. That's what attraction is. You can attract people you don't get along with it just doesn't work. It's just not by the law of attraction like, like, that's not the way God wrote the rule doesn't work this way. Like, I could be me. And I'm not gonna attract anyone. I'm not like, because I'm being me. No. So like, I wouldn't, I will repel attorneys or anyone with a suit on to be honest with you, like, I will repel the shit out of you. You guys aren't my clientele. But I know that and I'm fine with it. Right? Right. But I also get all the dudes, the bros the chicks, and all that, because that's part of my brand. And they all live somewhere and some of them are really rich. So that's fine by me. salutely Yeah,no, that's 100% True. I think you got to find your niche, your group. I mean, that's why whenever we leaned on events and trying to grow our business based off of those activities, we looked at, okay, where's most of our business coming from and what feels most natural to us, and we just leaned in on it. Now, I don't necessarily, I don't gravitate towards like big bikers with a bunch of tattoos. But if they work at the Ford plant in, they fit that niche group. They're, they're my guy. Yeah. And like, you know, so it just, it just goes like, what kind of category are you going to market towards? One thing I'll share with you too, how we infiltrate some neighborhoods. And we did this when we first launched our brokers beautif right before we stepped out of production, but I think if any agent did this in their market, they would crush you just got to do it a couple times. A local neighborhood high price point homes, at least for our area was like five 600,000. Yeah. Which is solid in any market. We said, Hey, we want to do a food truck because they do this pretty often we did a talk. And we said, you know, we want to do it for your neighbors because we sold a couple of houses. One of our past clients was a friend with one of the HOA board members, they let us onto the community page, myself and Ryan, what we did was we promoted the event, say, hey, taco truck, come here Tuesday, whatever timeit was added every member in that. And that HOA page added him on Facebook.So now we were going to be removed from that group. So we just captured as many friends as we could in that moment. Because now we can retarget them like we discussed earlier in the in this episode. But we did the event blew it out did some video content around it. And literally everybody came up to us and said, Are you guys the new?What is it? We were the only agents in thatexclusive? Yeah. Are you guys the exclusivereal estate because you had a taco truck? And you did a video?Yes. And if we would have done that, probably one or two. You know, another time after that, we would have definitely picked up moreluck, I will tell you the number one thing that I took from, you know, social media marketing, doing those video contents, people think you're a professional.So not only is the I was gonna, I was gonna ask that question. Not only is theappointment easier, you get the listing no matter what, if you fuck up, they're like, You can blame something. And they're like, No, I mean, Ryan, he, he would never like, I trust Ryan. I trust Ryan like, that's video and you know, that buyer wasn't pre qualified or whatever we put the offer in on the house. They're like, Oh, no, it's fine, man. And it's just because they they feel like you are the professional because of all the content that you've done. Yeah, can't go wrong.No, you're right. I was gonna say you could probably went into that neighborhood never sold a house in your life. And they were still thought you're the expert.Absolutely. That's the best $600 we ever spent. So does anyone.There's an idea I thought about doing that I want to do I just I think a great idea would be to have a junk hauling truck for a neighborhood. Oh, a junk party. I have so much junk that I want to throw out that I can throw on a regular trash and all my neighbors do too. But can you imagine having a just just renting the junk truck and having the neighbor's pitch and like the junk truck would probably cost you 2500 bucks. Right? Everybody in the neighborhood? Get rid of your junk? I think that would crush it.I think so too. That's yeah, that's actually a really good idea.Well, you guys test that. I'm just curious. And we'll do a follow up show on this. Yeah, we'll try. I'll get some of my agency. I don't know if they will. Because I only have three right now. But yeah, I think I think I think they'll crush it.I mean, you know, I think getting involved in the community is is is an easy play. It makes a bigger impact. And it shows that you actually care. As much as you're promoting your business while doing these activities. You're still doing some bit of good. Yes. Whenever me and Ryan first teamed up together. I said, Dude, we got to do an event and we got to have it not just about real estate. So we partnered up with city Union Mission, the largest nonprofit charity organization in Kansas. Yeah, love it. They gave us a bunch of barrels. We put them at our friends that own restaurants and bars. We didn't know them really. We just were friends on Facebook. We hit them up in their DMS they can we drop off a barrel. We wrap that barrel around with two logos, the the nonprofit and then our real estate company and we did a coat drive. And then we did a kickoff event for it invited everybody. Everybody in our database came out to it is are at one of the bars. Yeah, no other pub. It's Sporting Kansas City or football club. It's soccer here but well yeah, well FC Football Club. And so we came out there and it was a great event good turnout. And then we just kept that going that that. That was a sponsored ad for a year that marketing campaign lasted for six months. They're like,Wow, you guys are experts at branding and marketing and attention. And it's duplicatable. Right? Like as long as you have. I will say this the only time it doesn't work is when you're doing this in front of a bunch of people you've never met. Is that fair?Yeah, that's very fair. Because I tried this in Arizona and it kind of fell on deaf ears. Yeah, I didn't have a sphere of influence. I didn't have a database I was building that's myproblem here. I don't have the database I have to do lead gen here. But um, you know, my whole my whole business model is very similar you guys out here is that I just blow up brands and then do all the marketing for him. Same thing like you guys are teach given them a system that you have, and they're really, it. It's all the same thing. There's you guys there's so many ways to generate buzz around your brand. And that's the key is like you just got to be in front of people. And it's about reminding people what you do versus telling themexactly how people who stay consistent going fearless. We have agents that come in first 90 days are closing 10 Plus homes.What do you think so it'swhat the phone call for saleby owners to like you're just crushing like these prospecting type leads as well.That's great. All right, final question. Let's get this wrapped up. We went a little bit over but this is a really good conversation. He doesn't get a lot out of this. What do you prediction with the market? What would you be doing right now there's a shift obviously happening I my my opinion, I'd like to get what your guys's is, what is? What do you drop? What do you keep? What do you do?All that, dude, okay, this is my take on it. This has always been my take. I love it. If you if you are failing to step foot in this market and really take accountability of your daily actions and prospecting, you are probably living in your own internal recession, and you have been half past five to seven to 10 years, we've been in the greatest economic climate for real estate up to this point. And it's still good because low inventory prices are still rising, there's still opportunities out there. There's just buzz going around of other sectors getting demolished crypto, the stock markets, but agents have been in a recession their whole entire career if they haven't been taking action. That's why 87% fail. So I think that if you're putting in these steps that we've talked about in this podcast, if you're if you're actually implementing to the degree in which you know you should be, you're going to be just fine, the people who are willing to work, it's going to keep working, but to those that are just going to keep listening to the narrative of the market is going to crash, whether it crashes or it doesn't. It's still there's people that win in both both climates. So I think it's all dictated on on you. And what I told Ryan, once he had a slow November, I think I got off the phone with them, or we were on the phone calls. He was crying. He kind of he waslike, Dude, this market is going down my buyers and I don't have anything andthere's no subpoena Karen. Yeah, Iget off the phone with him. Well, I just call me back on an offer. And he did say he said, Ryan, the market is not slow, you're slow. And then the agent she calls and she says so sorry, I didn't get back with your offer. I had three listing appointments. I've got this buyer, I'm shopping. It's just been a hectic day, I called David back and I'm like, shit did You're right. I'm just not doing the necessary things to bring the business in.So that's my take on it. I mean, regardless, I'm pretty committed to this industry. Obviously, we run a brokerage, we got a bunch of agents, we've survived through COVID been in a great market. But at this at the end of the day, 87% fail in this business. And why is that? And it's not because of a recession. It's because their lack of effort, since he is huge. So that's my take on it. Now obviously, there's headlines going around, and it's going to be a little bit more difficult to sell homes. Whenever interest rates go up, things start to happen. And we'll find out what that's going to look like in a couple of months. Yougotta be a financial advisor at this point, because a lot of people have 100 $200,000 in equity in their current home. So I man, people don't have 20k that they're just flipping into another house. They've got some serious cash. Is it a good idea to buy at a way higher interest rate? Maybe, maybe not. Maybe the better idea is to take that HELOC out on your current home go buy some investment properties. I don't foresee the market taking a huge decline on prices. I just see the buyer market dwindling a little bit. People holding off stuff like that, but that's what I see. Yeah,you guys will be pretty safe in the Midwest case either. You guys gotta get good inbound. I'm estimating a 10 to 20% shift here in SoCal. And I needed it went up 40% Last year, like oh, you know, I mean, like, it's crazy. And that's I think you're sending but a lot of the inbound markets like to Texas, I think is going to be they'll see a little shift, but all that but the demand is still there, right? So a lot of is gonna be demand and folks just remember you have to correct before you crash. So we don't want who's saying there's going to be a crash. We'll know right now, but I can tell you once it starts correcting over 1015 20 years out there. We're crashing. So to be to be tuned, stay, stay tuned to be seen. Awesome show guys. Why don't you guys go ahead and tell everybody if you guys tell him about the event again, one more time in case you guys guys like what we talked about today coming to this event, this is what we're talking about the recession proof business model and whatnot. You guys could go out and tee it up, Tom, we're gonna get tickets.Yeah, we have an Eventbrite link out and a Facebook event page that's posted. So we'll share that with you guys. So you can promote that on this link. But it's going to be in Kansas City at the Stoney Creek hotel. It's right next to Bass Pro in independence.We got it. Yes, Bass Pro and the Kansas City areas get checked out. Yeah, sogonna be an awesome event. I think you guys are gonna take a lot from it. It's 10am to 4pm. So it's an all day, we got some special guests flying in, including Mike are going to be dropping some knowledge. I guarantee you're going to walk away with a few things you can implement immediately and grow your business.Oh, man, I appreciate you guys appreciate you for listening to another episode of The Marketing you'd podcast if you need any help. If you're looking to script edit, build your personal brand, do anything with video, whether it's coaching, consulting, or you need us to do all the work for you. You're not going to find a better or more comprehensive video marketing company. Because this is all I do. Dude, I did it for 20 years, so call us www dot real estate marketing.com Thank you for listening to show follow us on Facebook, YouTube, Instagram. And guess what I just shot my first 12 short videos, which means I'm gonna be on Tik Tok. And I'm gonna start blowing that up. I'm going all in on short form content right now. And you could follow me I only have like seven Tik Tok followers. So become the eighth, ninth and 10th right now. And you're gonna see me grow that page to a large audience is my goal in the next six months. So appreciate you guys listening and see you guys next week. Have a good day and don't chase shiny objects Chase relationships, so it's all about peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
Have you been to a conference this year? What kind of conferences interest you? With James Taylor, a very special guest from BRAZ-TESOL teachers' association, Gav and Em discuss the topic of conferences. Don't forget to listen to this episode's vocabulary section where Naeem tackles two very tricky words. Transcription with audio: https://share.descript.com/view/JYfpUK8Gx8g BRAZ-TESOL links: https://braztesol.org.br/ https://www.facebook.com/braztesol https://www.instagram.com/braztesol/ English with Naeem: https://www.instagram.com/englishwithnaeem/ References: Raise Up! Course books: https://raiseup.gumroad.com/ https://info.wwsg.com/blog/difference-between-plenary-and-keynote-speakers https://www.ets.org/toefl/conferences#tabs-past https://students.unimelb.edu.au/academic-skills/explore-our-resources/speaking-and-presenting/presenting-at-conferences#Presenting%20your%20research
Satyen is the founder and CEO of the multi million-dollar transformational academy WarriorSage. Satyen has impacted over 100,000 students from over 50 countries around the world. After 35 years of rigorous study & practice in both creating enlightened business growth and developing higher consciousness, Satyen works privately with CEOs, high impact individuals, executive teams who have mastered accomplishment in the financial and public world, but now want a deeper balance, illumination and self-realized equilibrium that he calls Peak Existence. A remarkable living synthesis of eastern wisdom and western practicality, Satyen combines the power of the warrior and wisdom of the sage to lead leaders worldwide into their highest self knowledge, self-expression and impact. Satyen's elite clientele know they are ready for next level integrated fullness, and a life vibrant with purpose, passionate intimacy, connection, significance and transcendence. If you are ready, Satyen's fearless and heartfelt style will transform your untapped potentialities into strengths and the full spectrum of your life into peak existence. https://warriorsage.com/ Unknown Speaker 0:00 Your journey has been an interesting one up to hear you've questioned so much more than those around you. You've even questioned yourself as to how you could have grown into these thoughts. Am I crazy? When did I begin to think differently? Why do people in general, you're so limited thought process Rest assured, you are not alone. The world is slowly waking up to what you already know inside yet can't quite verbalize. Welcome to the spiritual dough podcast, the show that answers the question you never even knew to ask, but knew the answers to questions about you this world the people in it? Most importantly, how do I proceed? Now moving forward? We don't even have all the answers, but we sure do love living in the question some time for another head of spiritual Brandon Handley 0:36 one. Hey, there's spiritual dope. I'm on here today with our guests. Satyen Raja. He is a co founder with his wife, Suzanne Raja, that founded warrior sage back in 1999. That's the last millennia, right? So it's and they founded it with a mission to activate leaders with powerful missions to bring their dreams into reality. So for the past two decades, Sultana Suzanne utilized her three decades of immersion in wisdom, transformational and enlightenment methodologies to provide hundreds of trainings and workshops, international, Lee teaching 10s of 1000s of students, the art of the warrior, the art of sage and the art of the lover. So Sam, thanks for being on today. Satyen Raja 1:20 Brandon, thanks for having me. You're nice introduction. Brandon Handley 1:24 Awesome. So, you know, I usually like to start this off with the whole ideas outside. And I think you'll appreciate this, that we're, we're conduits for like universal energy, right? And whatever is coming through us today is for the listeners like highest and best good. Right? So what's coming through you today for that listener? Satyen Raja 1:43 Well, it's what you just said that we are conduits, we are the conduit. And one of the foundations of, you know, the philosophy that I am to live by is rather than seek freedom and love. Recognize we are the conduit of freedom and love, we already our freedom and love, we might not remember it, we might forget, look, you and I whoever's listening, we're free enough to step aside a few minutes in the middle of a day, how many people on the planet in the history of the planet, have even the time the energy to do so or even listen to this. So we're in a special category of beings who have the choice to go, I want to learn about being spiritually dope, I want to learn about deepening myself having more prosperity, deepening my content. So means we are already free in many, many, many, many ways. So the appreciation of our current state of freedom is valuable. And we also have to appreciate where do I have love who, where is the love? I have beautiful love with my wife, my family? My, my, my friends? My colleagues, of course, is their lack of stuff is their glass here and challenges here we all will have. And right now the challenges are magnified many fold as we know, from the planet due to all the circumstances. But can we anchor ourselves as love as freedom, rather than neurotically keep trying to seek it from stuff outside of us? Brandon Handley 3:13 Yeah, 100% I love that, right? Recognize really what we already have, and who we already are in this moment. Right? Without having to go beyond that. You know, as you're talking, it's just kind of reminds me of kind of the Buddha's story, you know, regardless of how real or true it really is. But like, you know, the idea of a woman says, saying, I want to be happy. And the Buddha is like, hey, drop the eye and the want just be, you know, happy. So it sounds a little bit like that's what you're saying, right? And again, look, it's super easy to look around and realize what we don't have. And I think that, that as a Western culture, that's what we've been trained to do. Right? With all the marketing and all the things hey, here's all the stuff you don't have you want this, that's what's gonna complete you. And so, so, you know, I love that I love what you're saying. So but here's what's cool about what you're doing right now, you've been doing this for a long period of time. And as you and I spoke about in the beginning, we connected through a mutual friend, lend right, who I've had on a previous podcast hasn't great conversations, and he introduced me to your book that is coming out. Let's see if I've got this in front of you here, the transcendent CEO, and I wanted to talk to you and share with the audience a little bit about what you're doing in that today. So let's just start off with a very thought and the idea of what does it mean to be a transcendent CEO? Satyen Raja 4:41 Well, I mean, a very blessed privileged position to be a guide and mentor, supporter of business leaders, founders, CEOs who are leading socially impactful companies that are here for the greater good. And the challenge with business leaders is we're stuck in an old paradigm of extreme reaction, greed, goal setting to achieve more and more money, more and more market gain. And you know, it's predatory. And it's almost militaristic, the idea of like, going to take over this merger, acquisition all the languaging. And the paradigm is based on a military, energetic and paradigm that is dead. If we keep going down that way, we're gonna destroy ourselves. Business leaders are some we are the most powerful people on the planet more powerful than clergy more powerful than politicians. Why? Because wielding Money, money, whether we like it or not, is a power on the planet. Now, it's not the money that's good or bad, or indifferent or neutral. It's how we use it. And how we use it is based on the depth, the resonance of our consciousness. If we're going to meet egoic state, we're going to how much money we have, we're going to correct continuously be voraciously looking for more. If we're in a weak state of being, which is the next evolution, then it's about sharing collective win win. But even that has a limit right now. The next stage of evolution, what I call the transcendent leadership, and the transcendence CEO is a leader who's become aware of the whole, they've had some type of spiritual awakening, they've had some type of Inner Awakening, where now they feel their symbiotic relationship with the whole existence. It's not a mental thing. They're not reading that we are one, they're not intuiting or hoping that Hey, are we interested, they know it, they got they've had some medicine journey. They've had shamanic experiences, they've had enlightening experiences, which have dropped the veils of separation. And now with that Omni wind consciousness, they're able to make decisions run their companies leave their personal lives, from a win for the whole of humanity. This is the next level. And I believe it's necessity. And those who aren't moving into that dimension are claiming that they're going to die, they're going to die on the vine, because that paradigm is dead. And it's self destructive. And whoever is still entertaining, it is going to reap the benefits, or I should say the destruction of that paradigm. But as you know, what you expressed at the beginning, we are in a whole new era where the transmission, the vibration is calling us into Gaia centric, Earth centric, unity. This is where we're going, this is where we're at, let's drop into it and make a difference with our businesses. So that's the that's the essential essence. Yeah, moving forward, it's about taking the path of least resistance and maximum impact, rather than will will will will willful power. We go from mule, to magician. That's, that's Brandon Handley 7:51 my Ultimate Edition. I like one of the things you threw out there a couple of things you threw out there that I found in the book that also resonated with me was the idea of the Omni win. I mean, I think we we say Win, win win. But sometimes there's a loser in there and looking for those Omni wins in these situations. That's the point we're trying to do. And as you spoke about, we we live in a culture and these corporations that you're talking is the hired mercenaries hired guns, right, you know, that we're talking about a militant state? And, you know, I don't think that you can really approach you know, something that's for the good of all, from a militant stance. Right. And so that's the stuff that you're sharing. And you talk about the Enlightened leader being necessary, right, and how that's going to be the change paradigm and how that's how we've got to move forward. Yeah, my question, I guess is, you know, is that something that you're able to help these leaders cultivate? Or is it something that these leaders have experienced? And then they're like, Well, how do I integrate this new way of being and knowing into my business? Satyen Raja 9:04 That's a great question. Brad needs both. You know, look, COVID has brought the world together. We all sharing the whole world, sharing a worldwide challenge over the last two years. Right now we've got more current challenges, wars, and all these other things going on. But that brought us together in a way seeing our humanity, it doesn't matter if you're the queen or a popper. All of us are vulnerable to these things, you know, and there's a great equalization in it knowing that in the invisible is our faith. Perhaps this is a humbling of our ego. But I think it's a good humbling and I think it's an invitation for all of us to recognize, I'm not even going to feel fulfilled unless what I'm doing. It has a good benefit for more than just myself and my family and my personal goals. It's not about becoming absolutely give everything away and treehugger and, and not have any care for your personal success. It's personal success and plus plus plus. So the paradigm I like to introduce, you know, the old paradigm was peak performance. Let's go from average in a low peak, then remove ourselves and we're able to get more done, be more effective, create more results in a shorter period of time, with more focus of who we are. Everyone focuses on the peak performance focus for too long burns out, I've seen it over and over families burning out, heads, you know, relationships, going through all types of strife and struggle, even when the businesses are going strong. Why because there's not a balance and equanimity and equilibrium of being. And so I really feel it's time that we embrace equilibrium, having a healthy family life, having a healthy body, having a healthy relationship to spirit to God to truth, to enlightened, whatever we want to call it. And then from the wisdom from oversaturation, in that our leadership in business is now wise, it's not extractive, it comes from wisdom. And this is, this is the era we're going into the era of universal wisdom, which I believe is the most important value right now to embrace. Brandon Handley 11:35 If you I mean, if you recall out what what Universal Wisdom means, like, I guess, a phrase or a paragraph, what would that sound like? Satyen Raja 11:45 Wisdom is tapping into the ancient knowing that's within us. That comes from all the wisdom traditions of east, west, north and south. There's things that masters have told us, of every ilk that is familiar, that's resonant. And those ancient wisdoms that our indigenous elders hold our elders hold from all around the world, from all cultures, we've made we've we've put a golden calf on the throne, and that success, money and peak performance, and all these things in that realm. But the wisdom shows us that peak existence is where the diamonds have lifeline. And peak existence is how is my life living, peak performance is you're going towards a goal of having more output more success in one area. Peak existence means I mean, join the whole spectrum of life being with my lady making love with my lady, taking my children out, having fun with my friends, having time to relax, and do nothing and enjoy nature and all the gifts of Mother Nature, as well as being focused on our success. And we're in an era that I've seen with the CEOs, I mentor, where we can truly have all of that without compromising at all the depth of who we are in our integrity. Brandon Handley 13:10 Yeah, that's awesome. I mean, because, again, breaking away from what we've had for the past 100 150 years, right, I think, to your point, we've seen the we saw the fractures and the fracturing through COVID. Or nobody escaped it. Like you said, Nobody got away from COVID. And, you know, what it did everybody experienced the same thing at the same time. Nobody, nobody got away from it. Right. And that burnout, and the willingness to, to try to continue as as though there were no pain, no pandemic here, nothing to see, right, everything. Everybody's everybody keep moving forward. And that really forced everybody to take a real look at themselves and get close and see themselves for who they were, and ask themselves Am I Am I living this peak existence? Like you're talking about? We don't know what's around the corner? How can I? How can I start living a peak existence? And I think that one of the formulas you give in the books is the five pillars right in the five s? Watch. Is there a little bit about those? Because I think that I think that those are kind of core when essential to not just the peak existence of a CEO but for any life. Satyen Raja 14:23 Absolutely. So one of my mentors, Kevin nation's business mentors, he shared with me his philosophy of these F's and and so faith, so I call them the I call them the freedoms, faith, family, finance, fitness and fun course you can add more apps to that. But faith is our spiritual connection to ourselves, our belief in ourselves, our belief in the higher power, our connection to the universe, is how connected we are to the synchronous flow of existence is what I call faith. It's very valuable to cultivate. Family of course, you know, we can enjoy all the riches of life. But if our family life if we're not having beautiful relationship and flow in our, with our intimates with our family members, there's an emptiness of life, there's an ache, because our home base is not there. So fostering and putting family people see which one you put first I go, I don't faith, family finance, fitness and fun. Our threads have a strong rope. Any one of them are weak. If you put pull on the rope, it'll break. Each one has to be healthy faith, family finances. There's a lot of focus on earning. But what about saving? What about spending? What about investing? What about dealing with your money from a place of the doubt that there's infinite, but and that you don't own anything, that we're just a steward of all our belongings and our money as we're here that stewardship energy is a very wise way of approaching it, it takes us out of the ego at faith, family finance, fitness. Our bodies are a vessel for our spirit. When we feel strong and healthy and alive and vital. To make love more, we're seeing more, we're respected more, we feel better about ourselves. And we got more energy to fulfill life, faith, family finance, fitness and fun. This is one of the ones I had to work on is a very focused individual. Now, before that, I would burn myself out years back. Now I make sure in my week, every night every day, I've got fun going on. Fun than this and fun with my wife and with my friends fun with my kids fun by just by myself. So when we have these faith, family finance, fitness, and fun, and we water each one like a garden, they all grow together into 12 into a inter weave into a very powerful rope that's unbreakable. And we can scale that all the way up to heaven. Brandon Handley 17:10 That's awesome. And, you know, I think that one of the things that, you know, knowing about you is a strong background in the martial arts was I think, you know, just has always kept you probably connected into at least some type of reflection, even though at certain points sounds like you, you went real hard, right? And just life in general. And I think that that's just kind of that's kind of the path, right? That's kind of this, this is what everybody tells you, you're supposed to do. Santana go go hard, go strong. Don't stop until you sounds like a Michael Jackson. So I'm gonna stop. So you had enough. But you go strong. And you find yourself you know, looking back and like what was all this for? Because you you find that you maybe you lost touch with your face, you find touch that you maybe lost touch with your family, and the fun. Maybe you've had a success and you're fit but like there's this vast amount of emptiness. But uh, you know, I know that last I read at least you know, you've you've got the Brazilian Jiu Jitsu, which I think that as we go, I practiced this myself and I love it. I don't think jujitsu. Yeah, listen without it. Listen, listen, 530 in the morning, you know, I jump out of bed and I make that part of you know, three days, three days a week, it's 530. In the morning, I'm on the mats, you know. And this, I love it. Because there's no ego there, right? There's no ego, you're you can't be in any better state of flow than when you're trying not to get choked. Right. And you know, as we're as we get older, we're still able to do this. And this is another place where we can put into practice maybe slowing down and teaching others Hey, listen, sure, you can go super fast and get it but maybe you're relying on your, your piss and vinegar as it were right. Versus like technique and just a practical, purposeful application. And again, this is stuff that I'm seeing you teach in the transcendent CEO, right. So when you approach are people approaching you or you going to companies and pitching I'm just kind of curious what this looks like from, you know, not necessarily even a business perspective, but how are you being approached and how's this I transcend the CEO reaching the ears of CEOs that might be willing. Satyen Raja 19:22 Most of my clients are all by referral. They've heard me on a talk or heard me somewhere, or I've shared on the stage for I've expressed in a conference. You know, like I invited do keynotes and such and, but, you know, I've been very blessed to have you know, my focus has not been on marketing. So this is for anyone in business. My focus has been on serving my clients so they have exceptional experiences, and results in their own personal lives, which then become a 10 times better marketer than anything I I could write or market or put out in ads and all that. That's because that's me, that's what's worked for me. For me, I just take my heart, my soul, when I have my clients, I want to flush out their dreams or aspirations, I want to take a look at the good, bad and ugly, what's working, what's not, where's their shadow, where's the ship, they don't want to look at and go right for that fearlessly. And then take them there. Why? Because as leaders, we got to we can't bullshit around with our shadows, we got to strengthen them, we got, we can't put them aside and show our shiny successful side. And inside, we got termites in our, in our cart or in our consciousness, right. So because I have that, how can I say, ferocious love to accept only the highest in those I work with, because I know they've got missions that are valuable, I don't bullshit with them. And I believe that my experience has been that attitude of love with fire, with care. Seeing the results in their life, that's where I put all my deepest investment on, and I trust the universe. In the return that results of that. Brandon Handley 21:17 That's awesome. And I love reading some of the stories in the book of you hanging out with Stuart while to write like so. I mean, you've had some really connections with some cool people, you've had this great journey, and you're able to share this with others to, you know, look, create connections to leaders, and oftentimes, you know, I think it's great look, for everybody to experience, you know, some type of enlightenment, some type of awakening some type of spirituality, right, like, you know, definitely connects with your all your five, right, your faith family, you know, but one of the things that I think is most neglected throughout, again, Western culture, and just speaking primarily from experiences face, right, and the spiritual connection, we're like, Listen, I'll get to that, like when I'm dead. Right. Like, I'm willing, I'm willing to, you know, gamble on the deathbed with that one. But I think that, you know, that's, that's too late, personally, and so, you know, having a CEO speak to you, you know, from that level, opens that up for the company, or the people that are, you know, within there to just say, wow, you know, if he's doing it, and he's talking about it, and he's sharing it, I might need to check this out. Right. Is that kind of the idea? Yes, yeah. Let's hear more about it. Satyen Raja 22:37 We follow people we trust, we follow people that are demonstrating lifestyle lifestyles that we value. There's a lot of great operators, a lot of bullshit con folks. There's all types of talk, talk talk. We've got Tech Talks every weekend going on great talks, who is doing the walking? Are we doing the walking? Are we doing the talking? So one of the things is to discern what's a talker, who's great at oration, and who's embodying and living it. My only concern is that we live these ancient principles and where I start, and everyone is invited to this, I believe a foundational start, is awakening to your true nature, the spiritual side. Now, faith to me is not belief in something that I don't know of. Faith is having an experience, of divinity, of union of truth, of that of essence, if you will, of enlightenment, from the experience orienting our life, to become Gerland with the truth of who we are not the identities. The shallowness is of ourselves, or the, if you will, the wobbliness is within our own psyche, but identified with the essence and you know, all the leaders, I take through the coaches that we got different levels, right I have, I've got about 300 coaches in my organization. And the first thing that we do with our clients is we take them through what we call kinjo ke NSHO. That comes from Japanese Zen tradition. And it's a process which helps people dissolve the barriers of what they're not and who they're not, and come into their true nature. Like for the first time, they wake up to know who they are, I am. Once you have that essential experience, everything you do if you're a business leader, you're a father, a mother, an athlete, you're an everyday person working, everything will be far more deeper, harmonious and connected to the universe, because you've discovered who you are. So that's an essential I'm going to recommend and challenge invite everyone to experience Brandon Handley 24:52 so as you would recommend that they check out what Kensho is or do you have something else that would help them to dissolve those barriers, right? Yes. Satyen Raja 24:59 Absolutely, and they can download that free on our warrior sage.com website, we've got three activations one is called fight. One is called the abundance activation. It's a one day complimentary, totally free, no strings attached seminar that you do at home with your beloved's friends, family members. There's another one called relationship activation to really up level your emotional IQ and your skill sets in all relationships, including intimate. And then the power activation is awakening your enlightened power, not the power of the ego, it's dissolving, it's enlightening, and all that's available, absolutely free, you can download it, experience it for yourself, it's less lecture, and it's exact guided processes. So get a friend, family member, a spouse, a child do with each other, and you see the results. Okay. Brandon Handley 25:51 Now, I love that. And a couple things in what you're saying here, too. I don't know if you blanked out and on the I am when it becomes too like who you are. Because it's almost ineffable, right. Like, it's this type of thing where like, you find out who you are. And that's it. There's, I think you talked a little bit earlier in the beginning, there's a there's a knowing, right, there's, there's no disputing what had happened. In that moment of awakening, of accessing realization, activate whatever you want to call, like, there's so many different ways you can do it. But like, once you're there, and you hit it, you're like, oh, shit, right, like everything. There's a big ol, like, everything just kind of moves to the left or whatever, right, like everything. In that moment. Everything is different. And even then, and I think that I think that a big challenge for a lot of people is to realize, you know, the awakening, that's just the start. Pray, I mean, like, the awakening is just like, Okay, you just got here. Thanks for showing up. Satyen Raja 26:59 When we go to bed at night, right, we sleep. When we wake up in the morning, it's not the end of the day, the waking up is the beginning of the day, right Brandon Handley 27:06 first? Yeah. 100% 100%. And I think that there's a challenge to a couple of things that you're saying. It's like, again, not power isn't an egoic sense. I remember. And this was I was just beginning, even just the podcasting and feeling, feeling encouraged to step into myself, right when I am stepping into, say, stepping into my power and talking to peers and said, you know, wouldn't it be great if you could step into your own power into your own greatness or like, wow, I'm not great. And so what is it that is keeping people from accepting the truth of who they are. Satyen Raja 27:46 It's the attachment to the identities that keep us safe, secure, and huddled in the known. Okay, safe, secure and huddled in the known to discover who we are. We have to have the willingness to go I know who I am already. I'm a father, I'm a husband and this and that of that I'm a friend of someone, I'm a son of my father. Those are all identities, all labels, your schooling your education, as you shared when one discovers who they are, it's like a spiritual soul orgasm, a recognition of who I am. That goes beyond words. It's beyond this world beyond this earth plane. There's no words for it. But we can talk about it I can talk about orgasm but if you haven't experienced orgasm, it's so much more than that what can be spoken about even you can talk volumes on it but one experiences profound in the same way waking up or what the Japanese called Kensho or in India Yogi's call it Samadhi in English we can call it the direct experience or the direct consciousness of your of who you are and what you are. So we call it the our I am this we can hear it. You can meditate you can do mantras or I am you can feel the center of I am this but it's not full enlightenment. It's that it's not a full awakening. Brandon Handley 29:17 Right there's a there's like I I consider myself awakened but I don't consider myself enlightened. Yes, right. So I mean, but I would still consider awakened just a different plane than I'd had existed before. Right as no better no worse. And it's look everybody's a Buddha, right? Like I get it like it resides in everybody. But there's still there's still more right? I just wanted to call that out, right? Like I don't Satyen Raja 29:45 in Japanese. In the zip tradition This can show or the initial waking ups. And Satori is a term given to sustain enlightenment which comes after maturation guidance, support or after the initial awakenings that so Satori represents the sustained state. And there's depths of that as well, right Brandon Handley 30:10 now, and I say, I don't know, right, like I'm my first time through. So, you know, so I guess the question I would have to write let's, you know, gain transcendence SEO, I think what you're doing in this is really awesome. Do one of the things that in the book, you recommend to use it as almost an Oracle? Right? You kind of open it. I don't know, if you mean Oracle, similar to like the eaching, you kind of open it and you get to a point, you're like, hey, what's on my mind at work? Today? Think of a reflective question something that's, you know, hard on me, opening the transcendent CEO book and be like, Oh, here's some stuff that I could work on. This is this is indicative of what I'm going through? Oh, here's some answers on how I can apply this. Satyen Raja 30:54 Right? Absolutely. You know, I designed it as an Oracle, anyone who is in business, or you're interested in leadership, or a leader, you're might not be a CEO, or founder, CEO. But we all are leaders, you might be the CEO of your household. You might be the CEO of yourself. Right? So this book goes into these principles, you can open it anywhere can incite reflection stories, wisdom, attunement. So it is like an oracle or an eaching, or a tarot deck. Easier to read that way. That way, you don't have to start getting to the end. Brandon Handley 31:34 For sure, and so of the people that you've shared this with and have worked through with, what would you say, has been the largest impact or Aha, teaching out of this book for for some years. Satyen Raja 31:50 It's what I said earlier meal to magician. tendency is in the wet in the whole world is to be overly willful, especially in leader ship positions, willful willful Drive, drive, drive, keep going take a breather, drive, drive drive, and it produces results. You know, the old paradigm, massive action equals massive results, it's a great paradigm. What we don't hear is also equals massive burnout. Behind the scenes, we don't hear about people exposing Crush It, massive it, right, right. When you say that, you'll end up being crushed, I've seen it over and over and over, every person that continues down that road, always has some backfire a boomerang backlash, some on physically, the relationship, something pans out, they get some they get burnt out, and they don't know what's going on, or they lose their fire. So the paradigm of going from hard work to a transcendent leader is the trans transition. And to deal with that we have to deal with our we have to transform our addiction to doing we have to transform our addiction to control. And, and and when we do that, in fact, the control and the commanding becomes 100 times stronger. You become like Archimedes, you get you're able to lift the whole world up with this with a lever, because you're not using willpower, you've made your internal lever so powerful, right? That's the key. That's a good formula to magician. And that's, I think, the essence of this book. Brandon Handley 33:34 And you've also got, you know, transcendent culture, which is the companion book with this. And to be honest, I haven't had a chance to jump into this one just yet. But, you know, is this where the leader can kind of refer to and how to grow and nurture their, their people talk to us a little bit about the comparison. Satyen Raja 33:52 Yeah, exactly. You nailed it, Brandon. So the transcendence seals for yourself and your own mastery and leadership, transcendent cultures. Now, how do you bring that into your teams, they bring in your family, your team dynamics, whether your team is 2345 or 1000. This we've always sages also chief, a cultural adviser for numerous companies. And we also bring in programs of coherence taking teams that are in chaotic state into coherence in less than two hours. That's powerful. That's part one of our reputations and fame and claim to fame is that we take the most ragtag crazy wild set of discontinuous and chaos filled teammates in a zoom call for two hours, we can really literally dissolve the major obstacles that got in their mindset and get them aligned and coherent and moving forward in a good way. And that to me, I believe human dynamics is the essence of and supporting the Hello in the happiness and the joy of healthy human dynamics in an organization, that's the key to making them grow. And 20 100x, which now I've seen with the companies, I mentor, many fold TEDx as a minimum that happens to them over over the time they work with me. Brandon Handley 35:19 Sure enough, super powerful. And I think that, you know, science is proving out, you know, a lot of what you're saying how you put people in this state of being, you can expect to have these type of returns the, the old fear and, and again, militant, you know, crack the whip or whatever, you know, run them down, run a run to the ground. Sure, to your point, we can get results that way. But, you know, you're gonna toss that one out and go get a new one. Or they'll quit. Satyen Raja 35:44 Right, right. Turnover churn rate. Brandon Handley 35:47 Right? So hey, Satya, I always been awesome. And I love it. I know, we don't have too much more time left. What, uh, what I got here for you is the fun portion of the podcasts. And it's what I like to think about is that this is a little bit like spiritual speed dating, right? Like somebody's gonna tune into Satya as podcasts, they're gonna be like, well, do I feel like spiritually dating site 10. And what he has has brought out for us today. And to that end, I've got a couple of questions, I'd like to ask you, you ready? Please? All right. And I know you're married, but spiritual Bachelard. Number one, you know, why are so many people depressed. Satyen Raja 36:25 They don't know what their true mission and purposes are. They're denying it, or they're avoiding it. Because even when you find what you're what you're really here for, right? And the way to ask, the way to know that is take some time, get a journey going or go for a walk, sit down at a river sit down in nature underneath a tree, pick a few hours, universe, me and my soul. What is mind to do now? What is not mine to do now in the world? Have a sheet write down what is mine to do? What is not mine to do? What is mine to do? What is not mine to do? Do that for an hour or two, you'll get more honed in to your center of what you're here to do when you do the depression will start to alleviate Brandon Handley 37:11 now. And, you know, that's also one of the exercises in the book, if I recall correctly. And so there's more more like that in the book. So thanks for sharing that. You know, then that reminds me to the call of the hero, right? Joseph Campbell's called the hero, right? If you find out what your purpose is, and you kind of reject it, it's just kind of keeps nagging at you. Right? And it keeps following you around. Like I'm still here, you still got your thing to fulfill. We talked about this? I don't know. I'm not a soul contract guy. Because I don't know enough on it. But But soul contracts, right? Say, Hey, we said we're gonna do this. And we showed up. So thank you for that answer. What is the relationship between science and religion? Satyen Raja 37:53 Well, in this day and age, all the lines are blurring, and science, philosophy spirituality are getting closer and closer together. Because we're noticing that universal laws or universal laws, doesn't matter what spectrum you're in. And I believe science. As we go deeper into the quantum mechanic dimension, it sounds more and more closer to spiritual dimensions. And one day, I believe will be a place where there's no distinction, where it's just a universal science that takes into account the observer, the subject, relationship, and all of the whole spectrum of the game. Brandon Handley 38:34 Yeah, I think it's been a lot of fun to watch them converge over the past couple of years. I don't know about you how kind of excited you are. When something comes out. You're like, oh, I can go to somebody and be like, it's not all woowoo here it is. I've got something for you. Right. Satyen Raja 38:49 But some of my top CEOs are like, some of the world's most brilliant scientists, like scientists, AI genius is a biotech geniuses I'm talking geniuses, right? But when they get the taste of the spiritual flavor and the awakening, they're like, Wow, the maturity of their science goes to a whole new level. Wisdom informs science. Brandon Handley 39:14 Sure. There's a correct me if I'm wrong, like I mean, there's a you know, what's the opposite of constriction? Right, there's a release, right? Because they've been going through constricted and they've been going through like, forcing and if they can sit back, release, relax, and I guess you receive, right is kind of how it works out. Well. Hey, Satsang has been so much fun. Is there anything else that you wanted to share prior to sign off today? Satyen Raja 39:39 Well, you know, I'm just very grateful for you your energy, the good work you're doing out in the world. Thank you for sharing and asking me these great questions and everyone who's listening. You're welcome to come to our website, Warrior sage.com. And there's many, many different teachings and interviews with all the great CEOs there a lot of inspiration, and it's just been a pleasure, my friend. And let's let's keep banding together for the greater hole right now. Okay, Brandon Handley 40:04 I appreciate it Santana thanks for being on today. Satyen Raja 40:06 Let's brother be well I Unknown Speaker 40:09 really hope you enjoyed this episode of the spiritual dope podcast. Stay connected with us directly through spiritual dove.co You can also join the discussion on Facebook spiritual though and Instagram and spiritual underscored. If you would like to speak with us, send us an email there Brandon at spiritual dove.co And as always, thank you for cultivating your mindset and creating a better reality. This includes the most thought provoking part of your day. Don't forget to like and subscribe to stay fully up to date. Until next time, be kind to yourself and trust your intuition Transcribed by https://otter.ai
In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more. Here are links to the events and technology that were mentioned in this episode: Marketing Growth Hackathon MAICON (CATHY100 saves $100, contact Cathy for group rates!) Blog post about Descript Blog post about Marketing and AI LinkedIn post about saving time with Copy.AI Paul and Mike's new book This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
You know, if you're gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it's not just about shooting the video, you got to distribute it. And then when you're done distributing it, then you need to multipurpose it.Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure to check out his Facebook group.Three Things You'll Learn in This EpisodeHow to multi-purpose your contentWhat type of content is best for what site?What strategy should you be usingResourcesLearn more about Zac ShullReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript-So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast book. So we're chatting about today is repurposing content creation. Gee, what a what a surprise. I'm gonna show no, but we're gonna dial in repurposing because we have so many people that I'll just create videos and let them die to newsfeed. And I'm always like, what's the point of that? You know, if you're gonna get into the business of content creation, the whole reason like why create a video is because I want as many people to see it as possible. Right? That's usually why people take a video, you do videos to get more people to see it. But when you don't spend the time, it's not just about shooting the video, you got to distribute it, you have to distribute it. And then when you're done distribute it, then you need to multipurpose it. And that's what we're going to talk about today. How do you get more out of doing less? And how do you squeeze the most amount of content out of your videos? How do you squeeze the most amount of content out everything you're doing? Right? And it's all through multi purposing? So we wanted to bring on a guest today. This is what he does. He does a lot of this multi purposing for different coaches and people within the industry and what he does is he multipurpose is a lot of a lot of the content that a lot of these people are creating so they get the most mileage out of it. So we're gonna go through exactly get some tips from him on what he's doing, how he's doing it and why we're going to be doing it. So without further ado, let's go ahead and introduce our guests. Mr. Zack Shoal. What's up, dude? Hey, Mike, what's up, man? I appreciate you having me on. Absolutely. Zack, why don't you go ahead and tell our our peeps a little bit about who the fuck you are? And what you do, and let's get into this. Sure, man, that's not a fucking problem. So.So I actually have my own podcast and Mike was just on, I really appreciate that. It's called coaches and content. And basically, we teach people how to get clients through content. And a lot of that's to repurposing. So that's on YouTube, all podcast platforms. And then we also we help you produce your own podcast, you know, YouTube and audio. And then we repurpose your long form content in the short content for Tiktok, Instagram, reels, Facebook, all that, because like Mike just said, you know, what, you make one piece of content, you put it out there, and then that's gone, you have to reuse it as many times as possible, you know, you want to make the most for doing the less, right. So that's what we do is we help you produce content, whether we coach you, or recorded for you or whatever. And then we take one piece of content, and we stretch it out, you know, 100 different ways. what do what do you think that? Let's start from the beginning here? And what are most people doing? Right now? Because most people, at least in my world, you're doing more on the podcast, but we're both creating content. I do more video sighs I create videos for people and we multipurpose those videos. You're doing this in podcast, but what most people that do, like what most people are lack of what do they don't do?Yeah, I think that it's like what you said before they make a piece of content, put it out there. And then that's it. And it's like you're spending all this time and effort. So why not maximize your efforts? So I think that's the thing is they think that you can just post it once and that's it. When that's not the case, you know, you can repost it different ways, different different times. And I think people also don't realize that you can make one clip and post it on all platforms, you know, link, you know, LinkedIn, Instagram, real tick tock Facebook, even YouTube has YouTube shorts now. So I don't think people realize that you can make one piece of content and put it across all the platforms that are out there, because some people are on different platforms. Some people are on here, some people are there.So and I always try to tell people, you know, I, for me, personally, my own personal brand is my strategy. And so I try to teach people is I start with Facebook Live. So I'll do like a five to seven minute Facebook Live. So that goes on Facebook Live. I'll download the whole thing. Put that on YouTube. Right, and then I'll turn the audio into a podcast so that now it's now it's on the podcast. So you have Facebook Live YouTube, audio of the podcast, and then you could take out you know, but the five to seven minute video, you can pull out to 32nd clips from that one Facebook Live. And that right there is what four different ways to share one video. On top of that, what you could do is which I don't do but if you had a website and a blog, you could transcribe the words from the video into a blog, turn that into a blog and then post a video and the audio on your blog. And then you can email that to your list. You could post that on social media. So the other thing too is you do a Facebook Live once and then you put it outOn YouTube, so a week later, you can repost the same video, but you just drive everyone to YouTube instead. So you're basically promoting the same video, then a couple days later, you could post that 32nd clip that you made, and drive people back to YouTube again. So it's really like, I tried to do everything with purpose, because it takes a lot of time and effort to make content, you know, especially if you're paying an editor, especially if you're super busy, do you really want to do everything with purpose and not waste your time. So that's really a great way to do it. That's kind of how you can repurpose something multiple times. I'm in the process of doing just that, like with this podcast, like I stopped. The podcast is killing my YouTube channels, I stopped publishing my podcasts on my YouTube channel. And I'm not using the video, I'm using just the audio for the last eight months, because I've been so damn busy. And I'm breaking my own rule like, now I'm in the process of cutting up my podcast and meteorite until like the 15 to 3045 second clips, and then that is going to be a lot of my reels. And that's going to be a lot of my tiktoks. Right, because I don't have time to I just don't have time right now, guys. I'm just like, super busy. And I don't have time to create content, but I know I need to do it. And I haven't really gotten into my short form game yet. But that's how I'm going to do it is it's all going to be repurpose stuff, right? Because everything will be repurposed on stuff that we've had, we have so many different clips to use, we're just putting the process together right now to be able to do that and have it sort of done in the background for me, so don't have to think too much of it. But you're right, this show right here that we're shooting is probably gonna be like 30 minutes.I could probably create. So here's what I could do with this podcast right here, you guys, I'll create the show. There's a video format. If I wanted to take this video and upload it to YouTube, I could do it. There's one. The second thing I could do is I could take this 30 minute podcast and cut it up into 30 to 62nd clips. And I could probably get what do you usually get out of these? Like five? The seven? Yeah, if you if you wanted to, I generally do like two or three. But yeah, you could do you could do a lot. I mean, a lot. Yeah. So there's another five pieces of content, I can take those and distribute them over the next 30 days. I can take this video, and then I do put my podcast back on my website. So there's another piece of content there. I transcribe the podcasts that I put all the words on the website.What else can we do? I mean, you could even if you transcribe it, if it's a video of just you, you know, you could turn that into a piece of email content, you know, a lot of people right, like long form email content, if more so coaches and stuff but you know, you could turn it into a piece of email content. I see a lot of people do that as well. So why is would you agree that content in general, like this whole word content is now finally coming in, in the real estate industry pretty mainstream. But five or six years ago, no one's talking about creating content.Nobody. No one's really talked to ever about credit card. They're always like chase a chase lineage I am journey object chase a chase leads. Chase leads convert, oh, you're one more no way for your next Yes, shut the fuck up.Like seriously, no one's talked about creating content. We're like one of the last businesses in the world to get the content creation. But concentration isn't anything new. You guys, this has been going around for the last 40 years. Content marketing. Real estate has just never taken it on as much as they are starting to embrace it now. And let's get through what content can be for real estate agents. So what is the content? What can you What would you tell a real estate agent, a mortgage broker and investor? Who is just doing a daily? They're working every other day? What can they be creating content on? What if they don't have a podcast? Well, first, I think you made a good point about the real estate industry, I think that people are just so set in their ways. And so you know, they're grinding every day, they're putting their head down there in the trenches. So it just didn't think about it. But I think the people who started making content early on, you know, like Chris Demacia, I used to work with Krista and she started doing video really super early on, you know, kind of like how you started your podcast super early on. So I think the people who adapted it early on are ahead of the pack. And now people are kind of catching up because they see that it works.As far as content creation, I mean, it really depends on the person. You know, we used to think that tick tock was just people dancing, and like acting up and looking stupid, but that's not really the case anymore. It's all type of content on there. So I always tell people, you have to be who you are. So like, I'm not going to dance. I know you're not going to dance. So if you're not going to dance, don't make that kind of content. Don't force it because people can tell like, if it's not really you good, but I think really, you know, like you're the real estate marketing dude. So you have your brand, you know, like kind of what you're going to do. So I think it really starts with there is who you are, what you do, you know how comfortable you are sharing your life. Like, you know, I see you post up with your kids all the time. You know, some people aren't as comfortable doing that. So I think that's you have to start there first. It's kind of like branding and marketing. You know, you really want to brand yourself first. You know like Kanye, you know, Tonya and Michael for brand face. Say that all the time. Start with branding first and marketing. So they got to figure outwho you are what you do first, then you can start, Zack, I'm just a real estate agent. No one wants to hear from me. Well, if you're just a real estate agent and you're already messing up, because why would anyone do business with someone who's just a real estate agent? Like, right? I'm boring right answer. Yeah. Yeah. Like that's, that's boring. Like there's a million realtors out there. If you want to stand out, Well, you better figure out who you are real quick, because there's so many other realtors out there. You know, you really got to dig deep. And it's okay to be you. You guys like, Zack, you've done a lot of content creation for a lot of influencer type people, right? Yeah. And you've done a lot of the backgrounds andyou know, at any of the people that you've worked with in the past, have you ever has any of them ever been non authentic?The one that the more authentic you are, the farther you go, you're a prime example of that, Krista is a great example of that. You know, when she would do videos where she would just wake up in the morning, she didn't have her makeup done, and I never heard on.Yeah, she doesn't give a shit. Yeah, shouldn't give a shit. And she was saying it on camera. Like I don't care. This is the real me. Let's talk about that really quick. So I think I've done a couple podcastswith Krista and like for this is breakdown the let's break down why that's so effective. So women in general, like how many women are going to one? Get on Facebook? Better yet? Get on video? Right out of bed. Right? But how many women can relate to that? All of them? Yeah, like 100% of women can relate to not being done up at 630 in the morning when they wake up.But 99.9% of women don't have the balls to go out and do it on video. And the one who does they loveright? Because they're like that's so just like me. Oh my god. She's just like, I wish I'd had their fucking guts. Right? Sounds like Miss Piggy. Yeah, I did something Miss Piggy there. I'm gonna try that again.Goats. But isn't that the truth though? Like when you see somebody do something that you wish you had the balls to do yourself? You love that?Yeah, and I think that goes back to the know like and trust factor where they see like, wow, if she's willing to be on camera with no makeup, you know her hair looking all crazy. You know, I want to do business with her because she's She must be pretty trustworthy, you would think right? No one hired anyone. They no one ever hired someone they weren't comfortable with themselves. Right? Like we have you ever like like, would you go hire some dude that you're like, dude, this guy sucks. Like I don't want even talk to this guy, yet alone, get in a car with him and drive around and look for a house for the next two years. Two months. Right? You have somebody who's like kind of shady or like, you just get a bad vibe from them then Yeah, absolutely. You don't want to do business with them. But you guys this all comes back to content. What we're talking about here is that your content isn't supposed to sell your shit supposed to remind people how you sell your shit.There's a big difference. Yeah, because if you do, if it is super salesy, then the opposite happens, where they're like, it's kind of like realtors are only posts like their listings. Like you, we get it, you know, you sold a house, you have a house for sale, whatever, but nobody cares. I mean, unless they really love the house. But chances are, you know, most people aren't gonna see that anyway. So the more salesy you are, the more you turn people off, that's for sure. Here's the number one most salesy message going around on social media right now, folks, when my parents bought their first house, their interest rate was 14%. To have interest rates at 6% isn't such a big deal. Like we should really look in hindsight, we're looking at this all wrong, folks. That's that's a sales message. Okay, that's not what this is about. Well, when your parents house was also at 18%, let's remind everyone that the fucking loans was only $200,000. And today, those loans are a million dollars. So the properties back then are were worth what they are today. And it's always come down to total monthly payment. And what a lot of people are doing right now I see on social is driving me nuts is they're just like, oh, the interest rates, nevermind the interest rates, you know, what people are really worried about right now. They're worried about the damn gas prices, they're worried about if they're gonna get laid off. The interest rates are one of the last things on their mind. But we're we're out there creating content talking about hey, oh, the interest rates, the interest rates, don't be scared to buy, you're just selling your shit. I guarantee you the person who's out there right now and talking about, hey, you should probably think twice about buying right now. And wait 30 days and see what the markets gonna do is the Glass Joe fucks up anything else? And if it does, maybe there, you're gonna have a better deal in the future. Right? So it's not so much about?Like, that's real. That's real advice. Yeah, I think when you make content you really have to think about you got to realize it's not about you. I know we're realtors. You know, it's all about them. But it's not about you. It's the people you make the content for. So rather than being salesy, think about oh, how can I help people? So like you just said, you might want to educate people on what's going on instead of trying to be salesy and say, Oh, it's not that bad. You know, whatever. No, you want to teach them, educate them.And what's going on serve them, you know, it's a three either educating entertaining and engaging content, you want to do those three. And that's really what goes a long way. And that also goes back to the know like and trust factor is, people feel like they know you, they like you and trust you when you're giving out free vital information, right?Or you're muted, and you have to do a lot of it nowadays.Like you can't justlike that's the thing. And that's where this multipurpose thing comes across. Like, this show right here will cut this thing up into what six or eight different clips, those six, eight different clips. And here's the other thing with content, at least with videos you guys are creating right now. videos that I've created, I'm gonna I'm gonna start recycling all my videos, because no one remembers them. This is one thing that people have already posted that video. No one remembers it, dude. Like you could create, you could do like six months worth of content, and then recycle that six months worth of content again, and I guarantee you like probably no one will ever notice on Facebook. Oh, you did that. We already saw that that one time? Like, do you remember what your best friend posted three days ago? No. Do you remember? What year? Are you married? No. You have a girlfriend? Yeah. Do you know what your girlfriend posted last night? No.I don't care. Well, multi purposing content also gives you guys more content to go out there because we do have to be everywhere all the time. So it's, it's good to have a lot of a lot of little jabs out there is what I'm getting at guys. VersusYeah, I also try to tell people, you know, you want to mix it up, because you make a good point. Like I could post something today, and maybe only 10 People see it anyway. But I try to tell people mix it up between evergreen content and topical stuff, that at the Evergreen stuff you can just recycle. So if you do if you do a video now about mortgage rates, you know, obviously in six months might not be able to use that video. But if you do something about like, first time home buying tips or home staging tips, that's something that you could reuse multiple times. So you kind of want to mix it in with, you know, relevant stuff. And then evergreen and evergreen for people that don't know, it's something that's timeless, you know, like something factual, or a piece of advice that will never go out of style, like they can always continuously use. So I would always tell people to mix it up. What do you believe are the best types of content to multipurpose podcast is given for sure.What other types of content? Can we multipurpose? Yeah, so I always say, you know, what, YouTube, I think the sweet spot is kind of like three to seven minutes. So I always I would say make a video. And the other thing I think people don't realize is like, right now we're on Zoom, you know, I use stream yard Facebook Live, like you don't necessarily need like this crazy setup anymore. You know, you can use green screen if you want. But even that, like you don't need a crazy setup, you don't need a crazy camera crew, like, as long as you have decent internet and a good, you know, good camera or computer. Like you can record stuff through zoom. So that's what I do, I use stream yard or zoom. So I would use that to record like a three to seven minute informative educational video. And then I've cut clips from that, so that you're making one long, it's all about the long form content, right, you make one piece of long form content, and then you can cut pieces up from that. So if you do three tips, three home staging tips, you could literally take all three tips and cut them up into three separate videos as well. And then the context of that would be it's three separate tips that you can use instead of the whole long form video where it's three tips. If that. Does that make sense? Yep. Like you could take make one video about three tips, and then cut that up into three pieces. And then it's one individual tip. And you would just have to edit it a certain way and write the captions in certain ways, or the context makes sense. Yep. See, there's a lot of stuff you guys that we have out there.I don't think thatif you're in like, here's what's happening, I think that right now, you guys have an option opportunity. Let's face it, like last three, four or five years in the market. I've been nuts. People haven't had to work much to get business. Let's be honest. It the business has been very easy guys. Business was everywhere, people are just coming to us. But as the shift comes in, you're gonna have a couple decisions to make one of those decisions to make and what are you gonna spend your money on? Or what do you spend your energy on? And, you know, one of those things is you got to consider nowadays is content, and not so much on how you're going to create it, anything you do is content, right? You don't have to if you're not going to get on video, or you have a face made for radio,even though I don't believe anyone does, but you might feel that way inside. Well, then great. You need to do something on audio, or you're gonna have to create a lot of social content, but everybody is in the business of creating content nowadays. And the faster you get to doing it, it's not going to happen overnight. But you're going to start realizing as you learn, it's learning how I learned how Zack learned here. Like when you first started creating content, it took me like a year and a half to get to understand it. You know, like back it was like 2013 2014 I was like, How can I create business? Just talking I'm not talking aboutReal Estate, it was just mind boggling to me. I was always like, wait, what do you mean, I could do a video on a neighborhood and it's gonna lead to real estate business? Don't I have to be talking about real estate?And then I realized it's just a giant popularity contest? Because no, the more you talk about work, the less people listen.It's not about what you talk about. It's like that it contains one of the three which How do you put the three E'seducational, entertaining and engaging energy, energy, educational, entertaining, and engaging. So let's get that let's give them some examples. Some tangible stuff that you'll walk away with.Education mentioned the community ones, sorry to cut you off. But I think they're doing you know, doing community video that the prime example of that, you know, as long as you're entertaining, you know, as long as you kind of make it fun and not boring, but I think that's a great, that's educational, entertaining, and engaging is go out in the community making these videos, those are one of the best videos I could do, you could do as our community tours, anything on site. But the reason why a lot of people don't do them is because they take time to do and people don't want to spend an hour doing a video. I don't get it. But it is what it is. Yeah, you know, it's getting so expensive to run ads. And people are not responding to ads like they used to, because we're so inundated with ads. So I don't really I mean, I believe in it somewhat. But like running, just running Facebook ads is not as effective as it was, you know, running Google Ads super expensive job with content, you can really attract people rather than chasing them. And it's significantly lot less cheaper than running ads, it just takes more time, like you were saying,you either I forget what girl I was listening to. Butit's like when you start out in real estate, you don't have a lot of money, but you have a lot of time.So at that those types of people, you know, you had to put in the sweat equity to get there, right. But you have other people make a lot of money in real estate, and they don't have a lot of time, but they have the money to pay someone to still get it done for them. So you got to look at which route you're in. I still believe though that regardless of what you do with content creation, you have to learn it yourself. Otherwise, it'll never work. And you have to do it yourself. It's something that you can't outsource 100% ever because you can't outsource authenticity. And you know, like, as we could create content for people, we do it all the time, we'll create well script, whether it was through your videos, but if you're not into it, it doesn't work as like you have to mentally be into it to that's why your content strategy, you have to be excited about what you're creating. If you're not it doesn't last. But I do know that if you're not creating, you're not going to last because somebody else is marketing your network. Somebody else is infiltrating you right now. And the only thing we have left and this entire business, I believe, is content creation and your personal brand. You don't have a brand unless you're creating content.Yeah, I mean, unfortunately, it's not for everyone. And so you definitely have to enjoy it.But I think more people would enjoy it than they realize. I think there's a lot of people out there who are scared to do it. And they don't realize how fun it is, you know, the the best part is, you have the best job you come up with the ideas, you edit it and stuff, but the best part of it is coming up with the ideas and filming it being on camera. And then, you know, if you're just starting out, I also agree you should learn how to do it, just so that you know and just so you know, people can't bullshit you with another video company. You might hire them and they might bullshit you and say it cost this much it takes this long. When you do the process yourself. You kind of get a better understanding of how it works, but it's fun. That's the big thing to it. I don't think people realize that they're scared, but what do you have to lose? You know, besides making yourself look like an ass but who cares? anywheres Yeah, dude, if you're not scared to show up to a listing appointment, you're not scared to get on video. It's just new. Like my first listing appointment. I was shitting bricks. I was like, Holy fuck, I gotta go get a listing. I was 24 years old. And I was like, Dude, this guy's not gonna take me seriously I don't even own real estate.Didn't I did not go to the listing appointment though. I didn't get it. But I didn't go to I did not show up. I still I still went up to bat. You know? And that's what the same thing is with video. The first time I shot a video I was like, whoa, this weird, dude. I don't want to do this. This is This is creepy. You know, I'm kind of doing dude, what do I think I'm like Steven Spielberg are some just some dude in Chicago like, you know, shoot a fucking video. What are you talking about, bro?But you it's not hard. It's just new. You have to be willing to be uncomfortable if you're not constantly, like, if I'm not constantly uncomfortable. I'm fucking not growing. Yeah, comfort comes from the comfort from the discomfort. Yeah, I've been uncomfortable as fuck for the last five years.But I thrive in it. I love it. It's because I'm always pushing the envelope folks, and you have to be willing to do what others won't otherwise someone else will do it for you. So video and content creation is just one of those things. If it's not video, it's something else. It's podcasts. If it's not podcasts, it's become a real expert become a tick tock expert. Whatever it is. It doesn't matter but you have to get on this you guys I'm not I'm singing I'mI don't need the alarm. We're not We're not fucking around over here. Yeah, I'm sounding the alarm is it? I mean, it's here. It's here. Like I'm in the process of building my own personal brand and my first couple of videos like I didn't want to do it. You know, I went, I'm in Philly. So I was at a public park, and I had to get the balls to do a live in the park. Once I hit record, I forgot about everyone around me. I did the video and I get people commenting to me all the time. Like, I love that video you did, blah, blah, blah. So you just have to put yourself out there like you really don't have what do you have to lose? You really don't want your pride. You're scared like put, you know, set all that shit aside and like, just go out there and do it. Because like you said, someone else is doing it in your market. And they're building their brand and they're becoming the go to agent in their in their market. And you're not so who's really winning in the end? Yep. And a lot of them are working with real estate marketing dude, just throwing it out there, guys just want to throw it out there. Hey, Zack, why don't you any other final thoughts? You want to mention here?I think the other thing is, you know, tick tock really changed the landscape and of everything. So the point and shoot style is really what's big right now. So it's not really no excuse not to do it you have if you have a cell phone and you have Wi Fi, there's no excuse not to do it. And tick tock, you can even edit the video in the app or real Instagram real you can edit in the app. So just take baby steps. And it doesn't have to be anything crazy. You just have to start like that's what I try to tell people is just start and you'll figure it out along the way. I agree fail forward. It's the best way to do it. You learn the hard way. But that's the only way you learn if everything was easy, you wouldn't learn anything. And then you just skate through life. But no one wants to skate through life. I want to I want to explore it. I want to fall face first and then I want to figure it out. Zach, why don't you go ahead and tell everyone your info if you guys want to reach out to him? Sure, yeah, so you can check out my website at Zach show.com. So ZACS Hu ll.com. You can learn more there how we can help your business video editing podcasts producing YouTube page producing. Then I also have my own podcasts called coaches and content that's on YouTube all podcast platforms. Mike was gracious enough to be on there that episode will be out soon. But we cover a lot of digital marketing live for entrepreneurs and agents, a little bit of lifestyle stuff but it's all about value and how to help small businesses grow you know whether it's social media, video editing, sales, whatever. So check out coaches and content oh man appreciate you Zack appreciate you guys listening to another episode of The Marketing dude podcast books if you want to start creating content whether it's you just need consulting services coaching help, or you want to actually do the work for you script editing, distribute whatever it is regarding video content creation blogging, inner multi purposing we can definitely help you with that and I would love to have the conversation. But regardless of what that is, you have to have the conversation with it's with me it was Zach it was somebody else it doesn't matter. Get out there and start getting on video use his time right now to start creating content, come up with a content plan and content strategy that you remain consistent on and watch what happens in the next six months. I mean, there's a reason why everybody who does video successful everyone who creates content is successful I've yet to see someone who's done any type of content creation consistently for minimum time of three months. Tell me it doesn't work if you if I've never seen it. I've never seen anyone create content for three months say Mike this doesn't work. Like I've never seen it and folks, it's going to work just do it. Double down this is the time to do it. Folks, visit us i real estate marketing do.com That's real estate marketing do.com and book demo with a dude I'll get on the call sure exactly what we can help you with there's coaching services or all the above. And we will see you on next week's episode. Peace everyone.Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
In this episode Sky and Melissa talk about BLUE. Originally Aired May 6, 2021. Theme song by Lucia Fasano. Transcribed videos of all the episodes are on our YouTube. Follow the show on Facebook, Instagram, and Twitter. Send us an email at email@example.com We want to hear your voice! Record a voice message. --- Send in a voice message: https://anchor.fm/citizen-white-cane/message
A balanced view of housing, bike paths, "Sundown Towns," driving priveleges for immigrants, taxes, even box stores, is covered effectively by this interview with Allan Kauffman, who, on leaving the mayor's office, now serves on the school board. Transcribed personal oral history may be found at https://goshen.guide/2020/01/15/allan-kauffman-oral-history/
MORGANA RAE is an international bestselling author, an award-winning entrepreneur, and a pioneer in personal development for 27 years, putting LOVE first to build wealth and impact. A favorite guest on television, radio and print, Morgana has guided thousands of entrepreneurs, innovators, healers and humanitarians to heal the rift between heart, spirit, and money… to save the world as only they can. (You can find longer bios at www.morganaraemedia.com) www.MorganaRae.com Unknown Speaker 0:00 Your journey has been an interesting one up to hear you've questioned so much more than those around you. You've even questioned yourself as to how you could have grown into these thoughts. Am I crazy? When did I begin to think differently? Why do people intend Brandon Handley 0:12 to one? Hey, their Spiritual Dope What's up I got a special guest on for you today it is Morgana Rae she is a 20 time international number one best selling author and mentor coach, as he's regarded to be the world's number one authority on relationship with money. Her groundbreaking approach to love centered wealth building has featured her on the Wall Street Journal, Yahoo Finance, all the major television networks coast to coast radio and hundreds more. We're gonna fans call her the money goddess, because of the many documented stories of clients manifesting unexpected income of hundreds 1000s 10s of 1000s, hundreds of 1000s even over a million dollars, within hours of changing their relationship with money, a pioneer in personal development for over 27 years, we're gonna write speakers and coaches from a desire to empower idealistic entrepreneurs, artists, healers, and humanitarians to have a big impact in the world and the heal the rift between heart, spirit and money. You know, so thank you so much for being on today. It's funny, because, you know, Wall Street Journal is great, right? Yahoo Finance all the major telecom and the one that of course, gets me I'm like coast to coast. What? So, so awesome to have you on here today. Morgana Rae 1:36 Thank you so much. Yeah, coast to coast was fun. And you get a lot of time, and it's in the middle of the night. So my husband's what was listening from home, because I have to do it on the landline and we don't have any landlines at home. And he says you are breathing really heavily during that interview, because I was just pacing the whole time to keep my energy up. But it was it was a great experience. It's I mean, Toshinori it's amazing. Brandon Handley 2:07 So right, how is this, you know, legends in the field, and that you've been with quite a few other legends as well. But that's the one that that's the one that jumped out at me and was super excited about that. So I usually like to start this off, we're going on with the whole idea that you and I, we are conduits for Source Energy, right? And there's somebody listening on the other end of this podcast today that needs a message that can only be delivered through you through source energy to them. What does that message today Morgana Rae 2:40 the people that I speak to that I'm speaking to right now, like, I'm not interested in the sociopaths, so we're going to leave them out of the conversation. But spiritual people, the do gooders of the world, the artists, the innovators, the healers, the humanitarians, these are the people who have the most painful relationship with money. By the way, you know, very rich people have pain too. And I've coached on the total extreme ends. But I'm speaking really here to the spiritual do gooders who really just want to help. And that is such a different mindset and relationship with money than say, the entrepreneur who is happy as a clam, to make lots of money harming people. I was in a mastermind years ago real mix of people, but I felt very out of place. Because one of the speakers was going on and on about how owning shell companies allowed him to sell potentially defective helmets and potentially defective guns. But if he got sued, he was protected because he owned a shell company. And that's not what I want to bring into the world. That's not what I support. I felt really, really alienated by that. So that's that, oh, do this make money? Yeah, that's an equation, but that hurts. That hurts. For those of us who care and honestly, that mindset is threatening the very existence of human life, and a lot more on planet Earth, the whole like Exxon, hiding all its data about climate change. That by the way, is also not a healthy relationship with money if you are so scared of not making a certain number milestone that you're willing to risk life on earth that is not a place of abundance. So what I want and you You know, I tend to just channel as I speak, and I never ever, like script or plan what I'm going to say, but I do know what I want to teach. And I want to today teach how to get love, and your highest values and your most divine self, and money playing on the same team as partners, not adversaries. So that's, that's what I want to focus on. Brandon Handley 5:34 Now, I love that. And you're right. It's so it's funny. We've gotten to a point now, I think, and you know, the money exchange being currency exchange being an energy exchange, where people can't even say the word money, right? Like I, I'm literally, what I'm doing today is working for money, bless you. And bless you. I think the third time is like you get a wish. Granted, it's the the CIO, is interesting for a minute, because people came to say, you know, I want to work for money says like, oh, well, you know, we're gonna, there's going to be an energy exchange, meaning there's going to be money exchanged, but like, not being comfortable enough to just say, I charge $5. Now, right? And so being able to get that to the point where you say, money is spiritual, and it's not necessarily just a material thing. So I sounds like that's kind of what we get to, or at least get them all on the same plane if it what's your approach there? Morgana Rae 6:39 Well, money, I think really highlights or magnifies what's already there. And where I started kind of my origin story on this path of working with money as a pain door to spiritual growth and personal development, and also clients making a lot of money is that I had such shame and guilt about charging to help people, I really felt like I was taking their money and that was harming them. And that was a bad thing when I really was here to help. And lo and behold, I became really, really good at not making money like, like Olympic medal caliber ability to repel money from people who wanted to hire me. And at my lowest point, I was living in Los Angeles, one of the most expensive cities in the world, a million dollars will buy you a teardown. And I was making $100 a month with half a dozen coaching certifications, a bunch of celebrity clients, mountains of testimonials really, really dialed in marketing and the website and the brochure and the business cards and the tagline and l o ads, and the vision boards and the affirmations, and the local la healers who kind of wave their hands and change your money, DNA and all of it. None of it worked for me. None of it worked for me. I had to get to the secret reason that I was repelling money what was inside of me that was pushing it away intentionally, completely unconsciously. Consciously, I was going to those awful networking meetings and and getting more and more certifications and just taking more and more classes on sales and this and that. And I took a class on overcoming sales objections and I'm like a super good students. So seven people let me get my fingers right seven people in a row. I overcame their objections, which means that they said I can't afford it, or I don't have time. But I really want to there are these like words that you say and I overcame their objections, and I kid you not. Those same seven people did not show up and did not pay. And I sitting here now, I actually don't believe in overcoming people's objections. So I believe in letting people make a decision for themselves. They know what is right for them better than I you know, it's not my decision to make what they can afford and what they can't afford. And I don't like manipulating people I actually tried to talk people out of hiring me and see if they jump over that and convince me then we have a client but that's, that's today. So back there. I hit a really just deep moment of despair. I you know, when I got that seven to no show, that was when I completely ran out of hope. Like I was doing all the metaphysical stuff. I was doing all the practical stuff, and I've been doing it for a long time. And I want to make a point here that if you ever find yourself doing everything you're supposed to be doing, taking everybody's classes real Applying it doing everything you're told to do, and do this. And you do this nears, you keep doing everything you're supposed to be doing and you aren't getting the results that you desire and deserve. It is my opinion based on my own experience and coaching 1000s of clients that you are probably unconsciously protecting us yourself from what you're pursuing. And you're not crazy, you're not a failure, when we dig deep, you will find that you have really, really good reasons, good solid reasons to protect yourself. And we need to make what you want safe. It has to be safe. And it has to align with your values or you will always be like running into a brick wall. And just driving yourself crazy. But it's amazing how quickly and dramatically things change. When what you want become safe. By the way, I just, you know, listening to like, share my bio is always you know, kind of a meta experience to hear somebody, you know, describe you and I had a client a week ago, Friday call me up who went on my very intense spiritual tiny, one week money goddess retreat that I keep to like three to six, sometimes eight women, so that I can coach everybody individually really deeply. And I coached her in September. And she called me a week and a half ago to tell me that she made $1.2 million between September and Brandon Handley 11:44 that's women only, like that's how the guys can jump in. Yeah, Morgana Rae 11:47 everything else I do has guys, that's just the one thing. But so that was like between the end of September and mid February. So I'm not even going to count how many months I think it's like it's not many, a couple million dollars, not a lot. And by and she is a spiritual teacher. So it can be Hi, Mike, I have like a raw food coach multi seven figures, like I get really weird, brilliant people. Even even the like, even the sciency ones, the big the big data lady is also into magic. And there's a data analyst in Australia who talks to dead people. So that's that that's my crowd. Okay, so I'm in this really dark, horrible place, just I don't even want to live anymore because it feel and I'm rushing through this really quickly because I want to get to content and teaching. But when you know what you're here to do, finally, right, and you have this gift, especially if you're a healer or an artist, and you have this gift that has to come out. And you can't make a living at it. It feels like you're being rejected by the universe itself. And it feels cruel, because you're doing everything you were told to do, and you aren't getting it and it feels sadistic and mean, and it's like I don't even want to play. And that's where I was. And I'm speaking to any of you who know what that's like, now, Pastor center? Brandon Handley 13:21 I'll tell you no, it's like, right. I mean, it's, you know, think my first round of coaching was like that. I'm like, wow, you know, I've got all the right things I'm doing. I'm doing all the right things, saying all the right things, Jones the right places and all this stuff, like, you know, and then you know, I guess it gets to a point where definitely a gift has to come out. And like you're saying like, well, universe is rejecting I know, I know, at that point, like I'm doing something wrong, if it doesn't feel like it's an alignment. And you know, the values aren't aligned, and you keep throwing up against the same thing. So what hasn't changed? Morgana Rae 13:57 Yeah, there really wasn't anything left to change in my doing. And so I'm in this place where I can't afford anything. But I still have a coach can't afford rent, but I still have a coach, thank goodness. Because that's what changed my life. Very shortly after hitting this really horrible place, I think it was this the next day, because we're talking now a couple decades ago and every decade it gets a little fuzzier. I had a session with my coach, great guy who had been making suggestions really, really wonderful coach and I would do everything and nothing was shifting and we were like, didn't know why. And that day when I was in such a helpless, sad, angry, despairing place that inspired something in him to come out that just told total game changer. And he asked me this really weird question. He asked me if your money was a person who would your money be. And instantly, I saw exactly who my money was being. And it was this big, scary, dirty, violent biker dude who terrified me. Like, by the way, I always feel like I have to apologize to bikers at this moment. It's not you. It's this this one. Like, stole that the long sideburns and you know, the wife beater shirt and the tattoos, but there was something about him that was just really mean and dangerous that I couldn't be with. And I instantly saw myself at like a live event. So I could have my eye on him every moment hyper vigilant to create maximum distance between the two of us. And that was my lightbulb moment. Oh, my God, that's what I was doing. I was creating distance between money and myself as if money was going to kill me. Completely unconsciously. Because daily, I was taking all the actions I was supposed to take. A friend of mine says it's not your fault. It's your responsibility. Which is awesome. So there's no blame here. But because this relationship is your responsibility, you have the ability to respond and change it. Yay. So it was so clear to me in this moment that this biker, there was no way that I could have money in my life. If it was this guy, it just wasn't going to work. So I had to get rid of the biker, I had to get rid of what I now call the Money Monster. Which, by the way, has nothing to do with money. Like we can start with financial crimes and the experiences scarcity are people who exploit and do terrible things in the name of money or when you you know we can we can start with your own financial traumas are of your family or ancestors, we can start there. But that's not that's, that's just the door. That's just the beginning. What the reason money is such a painful subject, it's so taboo, like we can talk about sex, but we can't really talk about money and numbers. And there's so much shame and fear around it is because money represents really the deepest, deepest pains and challenges and vulnerabilities of being human. It represents love, are we loved? Does the universe love me? Am I wanted value am I valued? What is valued? What are my values? Its value? And bottom line safety? Like? Do I even get to exist? Am I treated like a human being can I eat? Can I get medical care? Do I have a right to exist? Is the world a safe loving place that values may or not, that is exactly what money represents. And so that's where you want to dig up the root cause of this Money Monster. So I have I didn't know that at the time, I had to kind of figure it out and reverse engineer it. So I could do this for other people later. I just happened to be in that horrible moment of experience, which made it very easy. So Brandon Handley 18:34 yeah, I mean, you are in the ultimate survival mode, right? You're in the ultimate survival mode or your quote unquote, like rock bottom. And, you know, I always talk about the difference between, you know, the people that are at the rock bottom, they have nothing left to lose, or the guy won't go try this other thing, right? It's like the Janis Joplin song, nothing left to lose, right? And then you've got two healthy normals, right? Which are the people that that are that are there, okay, where they're at, but they're not okay, right. They don't want they don't want to change it. But like, it's sometimes it's easier to lose everything so that you can go for exactly what you want. Morgana Rae 19:10 Well, I believe and I call my process alchemy, like, you know, so, law of attraction, fans take a deep and cleansing breath. You'll get to have your positive thinking in a little while, but right now, it's not going to help you. It'll keep you stuck. So what we want to create as maximum polarity alchemy is the transmutation of lead, lead in human experience into gold. And the first thing we have to do is separate them completely and focus only on the lead and it's like a slingshot and it creates a tension that catapults us where we want to go but first we have to go really, really deep into the lead into that experience that we don't want to have, because that's what motivates change. And when you're in neutral Reality I call it money mode. It's kind of you're stuck. Can we change? Yeah, but first we have to dig, we have to dig a lot deeper into your reason to need to change. So that is the, like, glorious, sacred opportunity of these these hard moments. And that's where I am, kind of take a different tack than the way Law of Attraction is taught. I'm not saying hi vibes only I'm saying, Let us you know, low vibes are part of life, they are sacred, they're useful, they actually have a tremendous power in them, if we use them, you've been through the experience, let's not waste it, don't come back another life and have to do it again. Let's get it now. And just milk it for everything, every every drop of wisdom and enlightenment, and empowerment and evolution that we can get from it. So you know, go deep, and then make it into this really human real monster that has no good, because this is what we're going to change. And it makes it more real when it's a person. We can talk about ideas for years and years and years, we can make lists of negative beliefs about money, so what but when we talk about relationship relationship is between people, even if that other person is your cat or your dog, you know, it's it's personal. There's there is back and forth, it has to feel that way for it to be real and relatable so that we can change it to have a real reference. So that's step two is making making the root cause the wounds anything that made you feel unsafe and loved unworthy things, maybe you're ashamed of maybe violence or accidents, especially things that illnesses especially things that don't look obviously like they have to do with money. I find that's really the best place to look. And then you then you imagine it's that that there is this person who is responsible for all of it. It just can't be your parents and it can't be you because in step number three, and this is what I developed since I went through my own shift first time decades ago, I found it more effective with clients that if instead number three, you obliterate you obliterate the beast, by any means necessary. So hello, Love and Light crowd. I know you're all vegans. With yoga mats, I know it. And I invite you to be as violent and overdramatic, and and thorough and complete in destroying the monster because at the end of the day, this monster will destroy you. There can only be one my mother loved Highlander. So there can only be one, there can only be one. Let's make that you. Yeah. So rid of it. Brandon Handley 23:15 Yeah, real quick, just just just second, just pause as we go along for a second, as you're talking about, you know, creating this maximum polarity and going into the alchemy. I mean, there's a lot of energy stored and pent up energy in these areas. And you're talking about going to, right? And then you know, are you talking about transmuting that like you know, energy into into this right into the things Morgana Rae 23:38 like the fire, it's like the fire in the alchemy lab. So our victim experience which I think you know, it's like I don't want to be there. But it's part of the human experience and if you've been there and I have been there then the you want to use it. And I in my experience, the victim experience tends to feel very heavy it's kind of got a heaviness a coldness of dampness if we're gonna get all like touchy feely about it. But what helps you rise up from that victim experience and set boundaries and say no, like Monty Python Thou shalt not pass? Is is that like that slain that flaming torch and we have all these beautiful spiritual archetypes we've got Durga in India, you've got St. Michael in the West, you know, just slaying ignorance. And we're only we're not killing anything that has a corporeal form. So you just want to embody that that like Kali, flare of ignorance. I also loved Shiva, I got my degree in religion, I was really into Indian religion so and just destroy this embodiment of everything that He does not get to move forward in your life, like everything that you do not want to allow in your life experience. You put that in the monster and you reject it in this very dramatic, like Lord of the Rings playing the orcs fashion. And that's the first half of the process. Brandon Handley 25:24 I mean, sounds good, right? And definitely a bunch of terminology I certainly understand. Right. You know, so we're making we're making this monster and we're we're personifying it. Right? I think anytime we in stories, right, we personify, there's a need to personify so that we can are able to relate to a lot easier. And that's what you're doing when you create this Money Monster and personify it. So that, right, Morgana Rae 25:51 and it makes it a lot more specific, and unique and personal to you. This is your monster. This is not some generic everybody's monster, this is yours. And this one is focused on you. So it's very personal. And the way to take your power back is is that third step of destroying the Money Monster. And then when the monster is gone, yay, there's a new situation. When I first got rid of my monster, yay, I really and and I had this experience of oh my god, there's this feeling of emptiness. Like, I've had this omnipresent monster Dude, my whole life around me that I never felt it, it's like you know, air, but when it's gone, you really notice, and nature abhors a vacuum. So I didn't know to destroy the monster then. And I was afraid it was going to come back. Or some like random Money Monster strolling down Sunset Boulevard was just going to get sucked into my vortex. So I needed to fill that spot. Immediately. Instantly, as soon as the monster is gone. Now we have a new problem slash opportunity, which is we need a new relationship. And it needs to be completely the polar opposite of what we had. Now the lucky thing is when you've slayed the monster, and you have slayed and obliterated and rejected everything that you do not want in your life experience, only one thing remains and that's love. Like that's it, that's all that is, is love and expressions and manifestations of love. So when I thought to myself, well, who could I have in my life that I would want so much that I'd be willing to have this relationship even if it's money because money has been very hurtful and scary in my life and I don't want to get into that kind of thing again. So I instantly luckily visualized in that moment just kind of showed up ready made. Who showed up with this tall dark handsome romantic young man carrying a bouquet of red flowers dressed in a tuxedo as if he wanted to take me out and he was very romantic and very loving and very in love with me and wanted to woo me which was is actually the character of this relationship is that it feels like love relationship love comes first before the cash and I have found over the course of coaching so many people that a lover dynamic usually is best best for a number of reasons on a spiritual level you're both equals your your honey this new relationship the money honey, you can you can break his or her or their heart you know, it's not rescue me money, you know, its partners, which is really healing and it kind of heals all those broken unloved bits inside of us. And because I also know that many of us have had really, you know, terrible sexual trauma, maybe a sexy money honey isn't the place to start. So the first rule is that this new relationship is really really safe. And that this person loves you. Loves you exactly as you are loves you more than anybody in the world. And this is somebody that you want to be with and have in your life as a partner because this person is worthy of your deepest love and admiration. shouldn't trust and it's just cool to be with someone nice, safe, you feel loved and you love back. That is step four, that is meeting your money, honey. So when I met mine, and I was aware of wow, this is so weird. This is like Money loves me, which is completely different than my lifetime experience and nothing that I expected. But he felt so vulnerable. And I could feel how much I had been breaking his heart for years by pushing him away. Like, I, I was the one hurting him. It's like, wow, I don't want to do that. So as you're not ill, it was actually me, I and this is really important. Unbeknownst to me, I've always been the gatekeeper. It's like, it's like Judy Garland and Wizard of Oz with the red shoes, like, you always have the power. But you had to go through this experience this Initiation this portal to find it because it's part of your evolution. So when it became safe, then I had the power. So but I knew he wanted to stay with me. But here's the kicker is I had no experience and how to allow this money to stay with me the way he wanted to. So I asked, that is the greatest thing about having this hot, sweet, adorable loving fun money, honey, of the money per episode, an American imaginary person as I can ask and get an answer back. So I asked him what he needed. And that first time out, he said he needed me to love him and stop treating him like a monster. And I thought, well, that's fair. What does that look like? Sure. And so we talked about it, and we I made a commitment to him. So step five, is you have the conversation with your new relationship with money. And Step six is you take concrete, measurable action. And this is what I committed to him was that next time you brought me a gift, I would say thank you. And that would look like if somebody wanted to hire me, because that's generally how he was trying to give me gifts. I would say thank you by saying this is my fee without any shame. With that feeling of appreciation, as love, and I got to try it out really quickly, because four people called me the next day and hired me for double what I'd ever charged before. Yeah, Brandon Handley 32:35 that's amazing. Would and it is right. It's kind of like that paradox, right? Where you're talking about having all that energy there, that Money Monster was kind of made me almost like a money bodyguard. Right? You know, you can look at it kind of any other way. But like now, she says she doesn't want any, you know, right. And then and then as soon as you know, you took a different different approach. And he said, you know, let them all in, you know, and, you know, but real quick, another one, you mentioned a couple concrete measurable actions, what, you know, and to me that, I think about, like, you know, numbers and timeframes and anything like that, but you said, You made him a promise, right? Something different. So what would be like another one or two concrete measurable actions? And we'll do that. Yeah. Morgana Rae 33:22 So for me, it was all accidental. And so I'm a lot better with the people I coach, I was just sort of like, oh, this is, you know, Oh, it worked. And then, and then I had all these clients, and I wasn't marketing the money stuff at all, but they were human beings, which meant that money came up. Because money is honestly the number one excuse that we human beings give for everything we can't have, do or be. So that's why and that's the only reason that I focus on money in air quotes as my pain door because the work really isn't about money. But it is fun when people like Anna call and you know, tell me that they that she made the $1.2 million or Perry made they made over $12 million. The big numbers are you know, kind of stand out so concrete measurable action, this is fun. Because when you're asking your money, honey what he or she or they need from you or want from you or you know, just whatever that conversation is. The answer that comes back is typically very wise and impossible to execute. So it'll be love yourself. Or trust yourself. Or the worst. Relax. Never ever, ever tell a woman to relax That's, that's bonus. That's Brandon Handley 35:02 yeah. It's funny how many times you hear it, but you still can't figure it out. Morgana Rae 35:12 So very cool, good, aspirational ideas. And nobody can love themselves perfectly 24/7 For the rest of their lives, we want to have a win. Also, I believe that if you want physical, concrete, tangible, measurable change in your life, then you want to take some kind of concrete, physical, tangible, measurable action, because it's kind of pulling it out of the ether into the physical realm, energetically, and you are teaching yourself and the universe that something has changed, but you want to give some kind of physical representation as sort of the little nice bow on top for any active magic. So what I suggest is you just start brainstorming with your money, honey, you don't have to know what the answer is, because you've got your partner here. And if you're really tuned in, and this person really feels real and present and yummy, and you're excited, then it's going to be easier to get communication back. And for some people, you can just do it in your mind. Some people it's I have a client right now a guy you know, some people think I only coach women, but I also coach guys. He's very kinesthetic. He's very in his body. So writing works better for him. So you just like Neale Donald Walsch, you know, Brandon says that don't turn up money, honey, that you just write it out. However it is. But so what you're looking for as you just sort of spit out ideas is how your honey response in my experience, like it's, it can come out really quick and easy and fast and quiet. And sometimes it's so quick and quiet that I can pretend that I didn't hear the response. But you learn how to how to dialogue with your money, honey, and you learn how to recognize his or her response. So what you're looking for is the thing that really lights your money honey up and what is very, very common with clients is clients love to be like good students. So very often, the first thing that will come out is I'm going to make 30 sales calls a day and I can just I just want to like collapse and like dig a grave right in that moment. It just feels so heavy. Yeah, I mean, what's happening there they they're in there, they're using their conscious mind and they're doing what they think they should do. But if they run it by their money honey that's not turning their money honey on the money honey doesn't think that 30 phone calls a day is going to be fun unless the money honey does but so far, I haven't seen that yet. Brandon Handley 38:20 It's funny though, too. Right? And sorry to interrupt, right because this is exactly the question and like I said when you said you know this measurable action that's exactly what I'm thinking Well, I gotta go 30 calls a day I gotta do this thing. I got to trudge and grind my way through it and my money on he's over there like keep going your mule Morgana Rae 38:40 Yeah, but see that usually is more of a Money Monster Energy. So this is this is what is so fun about coaching and every human being being different. So I've might question that we might find out oh, that there's still some Money Monster left or maybe the money honey just doesn't like that. And we just we keep going. And so things it can be something obvious like do your taxes get that out of the way and my client will tell me oh my God doing my taxes felt like foreplay I'm like great but also sometimes it's something completely unrelated to money my client Katie curtain and this is public. It's you know, I've got I've got the she let me like record and sell the audio was actually on a public teleclass and then she became a private client afterwards. But so the first time we slayed her Money Monster, she had her money honey, her money honey, really lit up at the thought of her going skating in December, in Canada where it's really really cold, but that's what her money honey wanted. So she says She was going to do it. And then she didn't do it the first day, because she was so stressed about money. And there's so much to do. So she didn't do it. Day two, didn't go skating because she was so stressed about money and debt and all that all that she had to do, nothing happened. Day three, she went skating, she took her 10 year old little boy with her, they had this amazing time, this amazing heart connection, she came home, she got a phone call, and somebody gave her $10,000 without her even asking. And that was the beginning of the journey. Janet brockmeyer also very, very similar story, her money, honey wanted to go walking, but she's too busy trying to get clients for a week. Finally, she went walking, and she picked up two clients at more than she'd ever charged before. I have a client whose money honey wanted her to stay home and do laundry, and she got a phone call and a $20,000 client. So it can be about money, or it can be about something else. It can be self care, you know, is is very attractive to money, healthy boundaries, very attractive to money. Sometimes my money honey says, You know that thing you've been putting off? It's time to do it. Okay. Right. Brandon Handley 41:12 Now, you know, you said Law of Attraction earlier. Right? And, you know, it feels similar in that some of these actions are in alignment with like, kind of what we really want to be doing, but we're letting money be the monster that it is and saying, Well, you can't do that right kind of thing. But in law of attraction, in some circles, right? It's like, do the thing that makes you feel good, just go do that and feel good? Or like, Morgana Rae 41:42 yeah, go ahead. Sometimes. Back in 2007, I thought it'd be a really cool idea to go on a book tour. And by the way, at that time, my book might at that time, my publisher was OfficeMax. Like, now I've got a real book. And you know, Walmart carries it. But back in the day, my publisher of record was OfficeMax, sometimes Kinkos, the dependent on where I was. And I had booked a cross country book tour, where I was speaking at like, all these mystical bookstores up and down the west coast on the East Coast, a little bit in the middle and doing radio shows. And it was really, really cool. Until it was approaching. And then I didn't want to do it. All I could see was I was spending so much money on airfare and housing and rental cars with no guarantee of making a penny back. And I just didn't want to do it. And my money, honey said, you're going to do it because you said you're going to do it. And I did it. And honestly, I completely sold out my inventory. At my first speaking gig. It was, I think, some kind of like, conscious living speaking conference in San Francisco. And then the next day, out of the blue, I suddenly had a TV interview in Sacramento and I and I honestly made more money in that in those few weeks than I'd ever made before. But I had no I didn't know that I would. And it really came down to you don't know what's going to happen because that's life. Like, I never predict what's going to happen. Sometimes I can see something but most of the time, especially with sales, I don't predict that. But yeah, my money How do you said do it even though I didn't want to do it? That's integrity. Brandon Handley 43:46 Yeah, I'm in with that. Right. Like, you know, the Four Agreements type of thing right sounds and you had to do what's your own integrity with but also sounds like sounds like Your Money Monster was showing up because you were starting to worry about like, you're starting to worry about you know, spending too much I'm doing all this and I know money honey, I said we'd go out again, but not right now. Now. I suppose you're taking for a nice steak dinner. But you know, what a mind in the pennies or whatever. And so it sounds like kind of like that's what showed up and but you went ahead and you listened. You got that guidance. And you know, it kind of opened up and it shows you that. Go with it. Like yeah, we don't know what's gonna happen. And that's what I love about sales too, right? Because they'll sales always like, we want linearity. Show us. The lines going up. You're like, well, how we'll do it. Morgana Rae 44:38 Yeah, well, I love the way you put that because yes, sometimes you just have to decide. You have to decide who do I choose to be in relationship with. I did this teleconference back in 2007. And it was the first big one that I'd ever really done. And I had the speaking gig in Norway. I was single at the time, and I had As fantasy this is totally not related, but I have this fantasy that I go to Norway and get to say something like, Why yes, Hans, I'd love to see your long boat. So that yeah, that's how I was making business decisions anyway. So I have this big figs speaking virtual gig on a huge platform, and I was the best I've ever spoken up until that moment, right. I was like, really on and I was making, I was making an offer like a ridiculously underpriced offer. But it was stretchy for me at that time. And then no sales came in. And my shopping cart crashed. In retrospect, I think that probably so much was coming in at that time that it completely crashed, and I wasn't getting any orders. And I felt so betrayed. So betrayed by money, because I just spent the last 90 minutes talking about what a great person your money honey is, and how you have to be a great business. Or sorry, a great a great relationship partner. And, and then he did this to me, and I was cursing him out, like, so angry, so hurt. And what was even worse was it didn't upset him. He just thought it was funny. He was laughing. And, and, and he said, we'll turn it into an opportunity. And I'm like, oh, and he says you'll figure it out. And I had this instant moment of self awareness that cursing out my money, honey may not be the embodiment of being a good relationship partner right now. So you're Brandon Handley 46:45 hanging out with Hans Morgana Rae 46:46 Fu Fu so I like pulled up my big girl personal development panties and, and said, okay, okay, I'll look for the opportunity. But I want you to know, I'm really, really mad at you. And the next day, I got a phone call from the host of the class that I taught for this huge personal development company, who said, Oh, my God, that was amazing. I had never thought of money as a relationship, which is hysterical, because that is their signature product, its relationship with money, that whole company. And I'm, and she's saying, and I'm sharing the recording with everybody in our office. So I'm glad. That's wonderful. And like, my little antenna starts to perk up. I wonder if there's an opportunity here. So I tell her that, like, my shopping cart went down, and I'm pretending to have a sense of humor about it. And she goes, Oh, that's terrible. And I go, but can we do about it? What can we do about it? And she said, and she said, Well, I will just send out the replay to our audience of 500,000 people, would that be okay? And I thought, yeah. So it went out to 500,000 people. And my sales were far more than they would have been had all this drama and broken shopping cart nonsense, far more than it would have happened. Like, you know, just long term clients. Yeah, totally covered the trip and all that kind of stuff. And it was a really good learning moment for me. Sort of so you can actually have a fight and still be loved. You have to choose Are you going to have a relationship with your money honey, your Your Money Monster, you don't know what you're gonna get with your money, honey, but you do know what you're gonna get With Your Money Monster and you know, you don't want it. And things can turn out far, far better on the other side of what looks like a mess, right? So you just have to, you know, you just have to stay in relationship, like a real relationship, stay in communication, and keep putting love first. Brandon Handley 49:07 What's it look like? I guess, to have that ongoing relationship, like I guess, you know, are you writing notes on the daily be like, hey, you know, money honk money, honey, you know, to hear what's going on, you know, do we send notes to each other? What's the ongoing communication process like? Morgana Rae 49:29 It's gonna be different for everybody. I have a client named Athena who goes on God walks and she just has conversations with her money, honey out in nature, and it's been really supportive for her in first financial stuff. She went from being in mountains of debt and in a bad marriage with two small children just kind of making $100 here and there with psychic reading gigs to making 10s of 1000s of dollars a month in about five months. And then her Honey, honey said I don't want you to do that anymore. I want you to focus on music. So she's been on that other journey and her money honey has been there in terms of like getting married and her money honey has been there when one of her children tragically was killed. And she had to ID the body. And she said she couldn't have done it without our money, honey. So it's a it is a spiritual journey. She doesn't walk in what I do, what is my easiest way to like get the most value out of the relationship and stay connected daily is I have a practice of every day answering a bunch of questions that I created for myself. And some of that is in my book. What is not in the current iteration of the book, but I think I want to add it is I like to share what what are my challenges actually, there it is, in the book, I'm on a on a weekly a weekly thing, but I do a daily now, which is what is challenging need, what do I have? Do I have any negative thoughts is like the best way that by the way, my negative thoughts, it's almost like a turns my money honey on because it gives him you know, something to do. Right? He wants something to do. So if I, like come out with that, you know, saw I'm not good enough, I'm gonna fail at this. Nobody loves me. He'll respond usually first by laughing and tell it and then giving me whatever message like I need. And that's my favorite practice for staying in daily relationship is kind of flipping my own negative defaults. And then hearing my money, honey, it's sort of a trick or a hack for accessing your highest wisdom without all of your neurotic baggage attached. Now, it's also like if I making it this other person, then this beloved, right? And it's kind of flirty, right? You know, he's just he thinks that my insecurities are adorable, by the way. So this my husband's like, they are so similar. Brandon Handley 52:22 I'm glad, I'm glad it's continued to work out. And definitely, it's definitely quite a bit in here that you've shared. There's plenty more on your website, you've got your books, podcast, plenty of other podcasts and audios. And what we'll share out some links at the end here. But is there anything else right in this moment that you'd like to share? If not, I've got just a little little bit that we do. And then and then we have to towards the end? Morgana Rae 52:44 Oh, yeah, I have a really fun, non scary, easy quiz on my website, my money love quiz, that I encourage you to start there if you don't know where to begin. Because all it there's, you probably have figured out I'm I'm really not into the judgey Shamy thing. I believe we are all on the same journey, which is to a life that is focused completely on love, lifestyle and legacy. And the only purpose of for money to exist is to serve love, lifestyle, and legacy. And when it serves anything else, that's when problems happen. So we're all on the same path. And so this quiz just kind of it helps. It helps you identify where you're just really super strong rockin it, where you need support. And based on your responses, it lets me know what to send you. Like, instead of just giving everybody in the world the same gift. It's like, Oh, why don't you listen to this? Maybe this is where you need to go next. And so that's that's the quiz on the homepage. Brandon Handley 53:59 Very cool. Now, thanks for sharing that. That will be beneficial. I love that you send out something that is actually not just like, hey, thanks for thanks for filling this out. Everybody gets one of these right? Says personalized little bit. These tend to degree that they're answered. So we'll definitely send people there. And if you've got just a couple moments here, then what I always liken this to this podcast, who's kind of like spiritual speed dating, right? Like somebody's tuning into the podcast, and they're like, I'm just looking for my next vehicle speed day, who am I gonna spend like, because, you know, I think you know, in the world of marketing to like the average time that somebody spends about 90 days like kind of listen to like certain podcasts before they move on or this day, right? So it's a speed date. And you're my spiritual bachelorette of the day. So spiritual Bachelorette number one. I think this one, this is a good question for you. Why is there poverty and suffering in the world? I think Morgana Rae 55:02 people are fundamentally just as sentient beings. We're frightened. And because we're frightened, there is a tendency for some people to hoard. I don't think, you know, oligarchies with all these resources beyond whatever they need. They are very, very frightened people. It's it. And I think this is why we have poverty and suffering, because we have the resources, we have the technology. But there's a there's a very tribal, a very ancient wiring, in our belief system, that we have to be separate from others. And we have to have more than others. And it shows up in lots of different ways. You know, religious wars, racism, sexism, fear of otherness, fear that there won't be enough for us. And I think that's where it all comes from. And the solution is, it's so individual, it's systemic, yes, but all systems begin with individuals, is we have to work on ourselves first. And it always, always, always boils down to I am enough, when I am enough, it is possible for me to have enough. When I not enough, everything in the world is never going to be enough. And that's that's the real world work that needs to be done. Brandon Handley 56:44 Nothing that's powerful. A couple of things now, right sounds like, you know, part of it's just like this, this heritage, right? It's it's been kind of handed and people just aren't breaking the chain, right? Be like, well, this works, especially if they're rich, right? Like, well, this worked before. And we all say rich, I'm gonna keep doing it. Right? Let's keep this Let's not break this chain. And then the other part, right? I am enough, are idea of things folks who earlier, right? The money equals our value, I don't see a bunch of money. So I must not be worth a whole lot type of thing. And really just kind of changing that other game, you're like, Well, you know what, actually, I don't need the money to show me my value. And as I begin to see my own value, understand that I'm enough, I began to see more money, right? It's kind of it works a little bit in the reverse. And then I think that we've been taught, that's been my experience anyways, right? And, you know, you talked about the vacuum, sometimes it's just like, as a bag up and somebody acts it up, and then that's great. Right? So that'll happen. And so it's pretty interesting to see that happen, especially when we when we talk about our worthiness and our value. And we we tend to relate that worthiness and value to how much am I doing? And how hard am I working? Right versus your enough, like, you don't have to like, you know, I don't know, sacrifice your all of who you are, to get what you want. So, Morgana Rae 58:07 like the wealthiest state of being, is when you don't need to prove anything right. Brandon Handley 58:13 Now, I love that. I love that one more here for you. Because I think that it relates to what you're saying. In you mentioned about people being frightened, right. So when they're frightened, you know, that to me would indicate that that's preventing them from living to their full potential, what else would be keeping people from living to their fullest potential? Morgana Rae 58:34 Well, I actually I had this image when you were talking about being frightened, because like, one of my favorite topics is the connection of love and money. And one of the unintended consequences that I found of my work early on, which is my favorites, is that when people heal their relationship with money, their love lives get better. So women, when we're frightened, we become really like hard and protective and masculine and we have our armor up and we're like, we want this that that and we're not going to settle for anything less and we're like, and gods are like, Oh my God. And men when they slay their monster what is so beautiful is like, you can see it in their shoulders. They're like this and and, and they they become the heroes they've always wanted to be. And so while women when they when they need their money, honey, they may be like, Oh, I can finally finally relax. Now it's safe. I can just wrap myself in my money honey arms and, and be supported now in this moment. And for the man it's like their money, honey. It's like you slay the monster for me. You're my hero. And he's like, Yeah, I am. And so he becomes really attractive not just to money, but to romance. And the same for women. And that that is, I think, my happiest favorite effect of the work because it really ultimately, is. It all boils down to our relationship with life. Are we safe? Are we wanted are we loved? Brandon Handley 1:00:17 Awesome, we're gonna thank you so much for coming on today. Now I know we can send them to take the quiz, folks, where should we send them to connect with you? Morgana Rae 1:00:27 Morgana ray.com Just my name with a.com at the end that is the mother ship that has my video series that has the quiz that has my book that has hundreds of articles and videos and you know my programs and if you want to, like run off to Bali or Mexico with me for a week and become a money goddess, that's where you'll find it too. Brandon Handley 1:00:50 Awesome. Thanks so much for being on. Morgana Rae 1:00:53 My pleasure. Thank you for having me. I Unknown Speaker 1:00:56 really hope you enjoyed this episode of the spiritual dove podcast. Stay connected with us directly through spiritual dove.co. You can also join the discussion on Facebook, spiritual and Instagram and spiritual underscore Joe. If you would like to speak with us, send us an email Brandon at spiritual dove.co And as always, thank you for cultivating your mindset and creating a better reality. This includes the most thought provoking part of your day. Don't forget to like and subscribe to stay fully up to date. Until next time, be kind to yourself and trust your intuition Transcribed by https://otter.ai
Brandon Handley 0:00 So there's a story about a farmer, and Africa. And he wants to go seek his fortune. He's really tired of feeding his sheep taking care of his sheep and wandering them around all over the place, and making sure that they're taken care of. He doesn't feel any type of gratitude, and he feels like everyone he talks to. They're finding diamonds, they're mining diamonds, and they're making their fortune. So one day, he decides, you know what, I want to sell my farm, I want to go and seek diamonds. Myself, I think that I think that I should be seeking diamonds, as well. And so he finds a buyer, he finds a buyer for his farm, finds a buyer for his farm. He's all happy he prepares himself gets his money provisions. And he heads out to seek his fortune. Years go by the farmer, He's happy. He's enjoying his life. And he keeps seeking his diamonds. He knows that one day he'll find them. The person who just bought the farm, He's happy. He's always wanted to be tending to sheep. And he's always wanted his own farm. They both have what they're looking for. And the farmer who has bought the farm, he's able to now sit and enjoy his life. Meanwhile, the farmer turned minor. He's out there seeking, he won't stop seeking, he continues to look everywhere he can in order to find these diamonds. Here years go by the farmer has been successful with his farm. He's had his herds. He's, he's enjoyed his life. He has enjoyed the farm that he bought. And he's enjoyed raising animals here in them and providing the community providing for the community. The Miner never quite found the mine that he was looking for. He never struck it rich, he never found the diamond field that he was looking for. And on this very same day, as the miner was passing away, leaving this earth, the new farmer, the farmer that I bought the property that had lived his life of serving his community. With the farm that he purchased, he stumbled across a rather odd looking rock and his stream next to his farm. A pens down he picks it up, because I wonder what this is. And he goes and he takes the rock takes it over to somebody who specializes in stone genealogists or whatever. And that guy's like, wow, you have found an amazing diamond. That's an amazing time and so on this very same day that the minor passes away. And he turned turns out that the farm that he had sold had been what he was seeking all this time turned out to be exactly what it was he'd been looking for his entire life. On the name of that story, it's a I think there's a real long book on that one name of it is called diamonds in the backyard, you've probably heard me talk about it before for I think about it offense. I think about it often. I want to take this camera a second here today. I'm literally how far away am I from my house? I have no idea how to get the camera here. Let me see if I can do it. So it turns out that we always hear without touch turn like that, right? We kind of always have what we're looking for, even though we don't know exactly what that is. Right? For me. I'm always like man, I would love to have a place to stream I'd love to have a river. I would love to have all these things. I'd love to have a great yard where I can just you No, go take the kids and go play an open field health field. Even cooler is if I didn't have to take care of it. Right? If I had a gardener, right, and not even that, I think that's another one of the things that when you think about it, not even not even not even that. Because if I think I need to have a gardener, and if I think it's gonna be in a specific way, that's all that's the only way that I'll ever see it, because the only way they'll ever recognize it. Now. Here I am today, I just shared some pictures with you sitting over here, right next to the school river. I am alone as can be. And it's just absolutely gorgeous, beautiful day. And this is about two minutes from my house. Two minutes were renting, right two minutes from where we're renting, because we didn't want to buy right now. And within two minutes from where we're renting, there's this park right behind me, which you can't see because I'm behind the barrier, which nobody comes down here. I'm sitting on a riverbank. And at this park, there's a volleyball net, there's a wide open field, there's a pavilion, there's electricity, there's 5g, I'm right next to the river I'm in I've got exactly what I've always been looking for, except for I always thought that like it had to be done in a certain way. I've got x, I can use this river anytime I want to go fishing, do whatever I want. And so it brought to mind the story of diamonds, diamonds should get for hanging out by the water. It brought brought to mind that story of diamonds in your own backyard. Because there's a good chance that you want something that you've already got, there's a good chance that you feel like it has to be done in a certain way. Yet, in all honesty, whatever it is that you're actually looking for, already exists. And you've already got it. And you're striving so hard to get this thing that you've already got. But you never really recognized it right? How do you recognize the abundance of what you've already got? How do you recognize the fact of the truth of the matter that what you're looking for is already within the palms of your hands or beneath your feet, as it were, as I'm sitting here on the ground and got this third here. And I've got these birds, and it's just so beautiful and peaceful. Quiet. Like, unbelievable. So what are you looking for? Anything, maybe not everything that you're looking for, like, you know, sure I'd like some cool cars or something like that? And do I maybe I've already got them in some way that I'm just not thinking of but you know, maybe something a little less tangible. Again, like I've got this river, I've got this field, I've got these things, I've got these places that I've already been seeking continuously, but I've always had access to him. Why does it have to be I need onus, when I don't, hey, you never own it be? Why does owning it make a difference if you have access to it all times, and for what it's worth, is your taxpayer dollars. I mean, this is what I'm paying for it. I'm paying for somebody to keep this stuff up. I've got a gardener, I've got the things. So in a way, if I'm willing to look at it in that way. And if you're willing to look at it in a certain way, you've got a lot of the things that you've always been looking for. Except for you've got this and I've had this historically. And I'm not saying I don't anymore, got this certain way that we think that it has to happen. And if it doesn't happen that way, then then it's just not worth it. And I just don't want it that way. Why wouldn't want it that way? Why would I want it that way? For you, you either want it or you don't. And there's a willingness that you need to have to examine that. And this is I think, more of the idea of your life examined. Right. So examine your life, examine your wants, your needs, desires, and take a look around and see if see if out of all the things that you would like to have in your life. See if you don't already have arms See if that's something you already have. And for me, that's a huge hit of spiritual dope. I'm gonna click this off. I'm gonna do some breath work here, shoot some more video and do some and I'll see if you can hear I don't know if you'd be able to hear me you probably can't hear it. Let's see if you put it on the microphone Cesar vibrates I got my tuning forks here right I'm gonna give myself a full on tune up today. And just enjoy this nature enjoy this piece and resonate with the fact and the truth that I've got already got what it is that I've been looking for. Transcribed by https://otter.ai