Propel Your Practice

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy?  Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue.Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else?In this episode, learn simple ways to get a clearer picture of which marketing channels are actually generating new patients and revenue. We'll cover better ways to track patient sources, how Google Analytics and Clicky Analytics can help, why leads don't always equal patients, and how to connect your marketing efforts to real results.You'll also learn why perfect marketing attribution isn't necessary. The goal is to gather enough useful information to spot patterns, understand what's working, and make smarter decisions about where to spend your clinic's marketing budget.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you're a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 

Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see?In this episode, we're breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn't tell the whole story, and why ranking movement still matters.Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/You'll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on where someone searches, and how to tell whether your clinic's SEO is actually improving.We'll also cover the bigger picture beyond rankings, including Google Search Console data, Google Maps visibility, website traffic, calls and appointment requests, plus the growing role of AI-powered search.Whether you're marketing a chiropractic office, physical therapy practice, acupuncture clinic, med spa, dental practice, therapy practice, or another healthcare clinic, this episode will help you better understand what your Google rankings are really telling you.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn't because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.In this episode, we're breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such a big difference.You'll also learn about Ready. Set. Rank! and the Ready. Set. Rank! Accelerator, including the difference between the two and how they can help you turn your SEO priorities into an actionable plan.If you joined us for SEO Summer School, this is your opportunity to keep the momentum going. If you missed Summer School but know your clinic's SEO needs a clearer strategy, you can still take advantage of the current special offers.Ready. Set. Rank! gives you the SEO training, tools, templates, and resources. Accelerator adds personalized guidance, prioritization, and accountability to help you put it all into action.Special promotion ends September 8, 2026.See the current Ready. Set. Rank! + Accelerator options at https://propelyourcompany.com/rank/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Are you focusing on the SEO work that will actually make a difference for your clinic?In this episode, we're breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn't always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-do list.You'll learn how to identify the gaps and opportunities that deserve your attention so you can spend less time guessing what you “should” be doing and more time working on the right SEO priorities.Missed SEO Summer School? For a limited time, you can get FREE access to all five training replays plus the SEO Summer School workbook. Work through the exercises and build your clinic's own 90-day visibility plan.Get free replay access at: PropelYourCompany.com/goSend in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion.You'll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address, plus how to protect your clinic's primary listing and strengthen your overall healthcare SEO.Episode webpage, show notes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Not sure what your clinic should actually be working on next?In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most.Plus, get the details on SEO Summer School, starting August 24, 2026.Save your spot: https://propelyourcompany.com/go/Send in your questions. ❤ We'd love to hear from you!SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Publishing more blog posts doesn't automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic's visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Not sure what your clinic should actually be working on next when it comes to SEO?In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search.By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most.SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyourcompany.com/goSend in your questions. ❤ We'd love to hear from you!Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Not sure what your clinic's SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn't working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teamsAugust 24–28, 2026Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You'll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teamsAugust 24–28, 2026Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics today, why consistency matters more than big bursts of activity, and how your website, reviews, photos, and Google Business Profile all work together to influence local search and AI-powered search results.You'll also learn why your Google Business Profile is becoming an increasingly important source for AI tools like Google's AI Overviews and ChatGPT when recommending local healthcare providers.In this episode, you'll learn:Why Google is focused on trust, not checklistsThe biggest Google Business Profile mistakes clinic owners makeHow your website and Google Business Profile should reinforce one anotherWhy consistency beats making dozens of updates all at onceWhat Google can learn from your patient reviewsHow often you should add new photos and updatesWhy chasing Google Business Profile "hacks" usually backfiresHow AI search is changing the importance of your Google Business ProfileA simple Google Business Profile checkup you can do todayWhether you're a chiropractor, physical therapist, acupuncturist, dentist, med spa, or another healthcare clinic owner, you'll walk away with practical strategies to strengthen your online presence, improve your local SEO, and position your clinic to be recommended in both traditional and AI-powered search.Ready to improve your clinic's SEO? Join our free SEO Summer School and learn practical strategies to help your clinic get found in Google, Google Maps, and AI search. Visit https://propelyourcompany.com/go to save your spot. Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teamsAugust 24–28, 2026Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.Episode webpage: https://propelyourcompany.com/med-spa-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok.We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve.Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility.Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more.We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge.You will also learn where FAQs should live on your website, how to write answers that actually help patients and rank, and how to turn everyday questions into blog posts, videos, and other content that keeps working for you long after the conversation ends.If you want a simple, practical way to improve your website, attract more patients, and stay ahead of where search is heading, this episode is a great place to start.Episode page, blog & show notes: https://propelyourcompany.com/faq-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 

Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it's one of the most important parts of your website. Whether you're a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings.StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Maps visibility, or AI search presence don't improve.In this episode, you'll learn why messaging and SEO solve two different problems, and how combining the two creates a website that's both patient-friendly and search-friendly. We'll cover how to keep the messaging you love while using the language your future patients are actually searching for, organizing your content for Google and AI search platforms like ChatGPT and Gemini, and avoiding common website mistakes that can limit your online visibility.If you're planning a website redesign, updating your content, or simply want more patients to find your clinic online, this episode will help you create a website that's easier for patients to trust and easier for search engines and AI to recommend.Episode Webpage, blog, and show notes: https://propelyourcompany.com/website-messaging-and-seo/Book a discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website.In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content.Episode webpage and show notes: https://propelyourcompany.com/internal-linking/In this episode, you'll learn:What internal linking is and why it matters for SEOHow internal links help Google and AI search better understand your websiteThe biggest internal linking mistakes clinic websites makeWhich pages should receive the most internal linksSimple strategies you can implement without creating new contentHow internal linking improves both search rankings and the patient experienceWhether you're a chiropractor, physical therapist, dentist, med spa, or another healthcare provider, this episode will show you one of the simplest ways to improve your website's SEO and help patients find the information they need.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them.⚡ Episode webpage and show notes: https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/Whether you're a chiropractor, physical therapist, dentist, medical spa, therapist, or another healthcare provider, you'll discover practical ways to strengthen your website content so it better answers patient questions, builds trust, and increases your chances of being found in both traditional search results and AI-generated recommendations.In this episode, you'll learn:What thin content is and why it hurts your rankingsHow Google and AI search platforms evaluate your websiteWhich pages should be expanded firstSimple ways to create content that attracts more patients without stuffing keywordsWhy better content leads to better visibility, more trust, and more appointmentsIf you want your clinic to be easier to find online, don't focus only on design. Make sure your content is giving Google, AI search engines, and potential patients a reason to choose your practice.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you make the most of the second half of the year.⭐Episode webpage and show notes: https://propelyourcompany.com/mid-year-marketing-moves-every-clinic-should-make/

AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.

Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

​Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy?  Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.You'll learn: Why blogging for clinics has changed  What type of blog content still works  How AI search is impacting SEO and content  Common clinic blogging mistakes  Why quality matters more than quantity  How to create patient-focused content that builds trust  Ways to repurpose blog content into other marketing assets Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today's search landscape.Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/Related Resources: How Blogging Can Boost SEO & Bring in More PatientsBlog Strategy: How to Create Irresistible Content for Your Clinic's BlogShould It Be a Blog Post or a Page on Your Website?Blog Smarter: 12 Tips to Boost Your Content Marketing GameSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you'll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You'll also learn: How multiple listings impact your rankings and reviews  What to do when a doctor leaves, but their listing still shows your address  How to clean up duplicate or outdated profiles without damaging your main listing  Simple steps to protect your clinic's visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears.

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.>> Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In this episode, we're talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You'll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I'll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.

Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we're unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You'll walk away knowing how to use AI the right way, without damaging your website's visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics --   https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/  If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we're covering what's working now to turn traffic into patients. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.You'll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work.If you're looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing.Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompanySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Learn how to improve your clinic's local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you've ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you're not alone.A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that's not how Google Maps works.Google is actually using a very specific set of factors to decide who shows up first.Once you understand those factors, you can start making strategic changes that improve your visibility.Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You'll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you'll get a clear action plan to attract more qualified patient leads and rank higher in search.If your website isn't driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what's broken and how to get back on track.Episode Webpage: https://propelyourcompany.com/seo-red-flagsSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You'll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibility in Google and AI-driven search.We also dive into one of the biggest mistakes clinics make when creating content, how your pages may be competing with each other without you realizing it, and where blog posts fit into your overall strategy.If your website isn't performing the way it should, this episode will help you start identifying what's missing and what to do differently.Episode webpage: https://propelyourcompany.com/service-vs-condition-pages-seo/ Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

If you've ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites.In this episode, you'll learn how to build a strong SEO foundation that helps you get found, build trust, and attract the right patients consistently.Episode webpage: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results.You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that aligns with how people are searching right now.It also covers common mistakes to avoid, how to stay consistent without overwhelming yourself, and what metrics to track so you know your SEO is actually working.If you are ready to stop guessing and start making strategic SEO improvements, this episode will help you map out your next steps.Epside webpage, blog, & show notes: https://propelyourcompany.com/q2-seo-plan/Book a discovery call: https://calendly.com/propelyourcompany/discovery-call Free SEO training: https://propelyourcompany.com/register-clinic-seo-workshop/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot