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6 episodes with bing places
2 episodes with bing places
2 episodes with bing places
2 episodes with bing places
2 episodes with bing places
2 episodes with bing places
In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google's AI Overview, and explain how to structure your content to still get found. Whether you're wondering if Google is dead (it's not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It's no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn't Dead, It's Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it's about blending classic SEO with AI-readiness. Search Everywhere Optimization It's no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: Use schema markup to define FAQs, videos, and pages. Replace large paragraphs with bullet points or tables. Update outdated blog posts for relevance and accuracy. Memorable Quotes “If you're not found everywhere, you're not really found at all.” “The best answer wins now—not the biggest website.” “Google isn't dead. It's just changing the rules—and fast.” Actionable Advice Rewrite for Answers: Lead with a concise answer before diving into storytelling. Use Schema Markup: Help AI interpret your FAQs, videos, and images. Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. Update Your Old Content: Refresh data, fix broken links, and add question-style headings. Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client. Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.
If you're a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.
Online reviews, love ‘em or hate ‘em, they're a pivotal part of your online marketing strategy, and Google pays attention to them.Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.We'll discuss various online review platforms and how they influence your online brand positioning.We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let's get to it. ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you're not currently set up with them, do that ASAP.This is a special encore presentation of one of our most popular episodes from our podcast library. The four big online listings include (in this order):Google Business ProfileBing PlacesApple Business ConnectYelpIf you're ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you'll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Now, let's get to work on setting up your listings! In this episode, you'll learn about: Why your listings matterResources to help you optimize your listingsTips to help you create great listings Why you need good images for your listingsWhy you need to get Yelp reviewsSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastLocal Listing BundleGoogle Business ProfileApple Business ConnectBing Places for BusinessWhy You Need to Invest Some Time in Your Apple Maps ListingA Chiropractor's Guide to Optimizing Your Apple Business Connect Place CardA Chiropractor's Guide for Optimizing Bing Places for Local SEOYelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your PracticeHow to Use Your Google Business Profile Listing to Generate New LeadsWhat Every Chiropractor Needs to Know About Their Google Business ProfileGoogle Business Profile: The Ultimate Guide to Optimize Your GBP ListingSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training
#298 - Fatti TrovarePer ottenere visibilità e contatti da nuovi potenziali clienti nella tua zona, la strada più veloce, semplice e meno costosa, non è quella di farsi costruire un sito web o di iniziare a pubblicare un blog, ma quella di inserire con attenzione e cura tutti i propri dati su Google Business Profile, su Bing Places e su Apple Business Connect.Per chi ad esempio:- Insegna uno strumento musicale- Fa il dentista- Maestro di tennis- Personal trainer- Consulente per x- Studio fisioterapia- Studio di registrazione- Programmatore- Offre ripetizioni, insegna lingue- Fa la baby sitter o accompagna animali- Fa video/foto per artisti, per feste, matrimoniQuesti sono tre servizi 100% gratuiti che ti consentono non solo di inserire tutti i dati rilevanti della tua attività (dove sei, cosa fai, che offri, quando sei aperto, etc.) ma anche di raccogliere e mettere in bella mostra ciò che i tuoi clienti dicono di te.A cosa servono esattamente questi servizi?Questi tre servizi servono a far si che quando una persona cerca sul suo smartphone o sul suo computer un'attività, un negozio o un professionista in zona, possa rapidamente scoprire le attività presenti in quell'area geografica e poterle prontamente contattare. In altre parole: inserire i propri dati in questi tre servizi, è di gran lunga la maniera più veloce ed efficace per poter essere visibili e contattabili da chi cerca qualcuno come te online.Non costa nulla. Zero.E' semplice ed accessibile.Si fa in tempi rapidi.Funziona.A cosa stare attenti: 1) Scegli bene la categoria a cui appartieni2) Scrivi una descrizione utile e ricca di info - non la solita pippa senza significato3) Inserisci delle foto, immagini e slide rilevanti4) Chiedi ai tuoi migliori clienti di lasciarti una recensione5) Rivedi e aggiorna periodicamente queste infoa) https://www.google.com/business/b) https://www.bingplaces.com/c) https://businessconnect.apple.com/_______________Info Utili• Sostieni questo podcast:Ottieni feedback, ricevi consigli sul tuo progetto onlineEntra nella comunità di imprenditori indipendenti di Robin Goodhttps://Patreon.com/Robin_Good• Musica di questa puntata:"Let's Go Surfing" by Joakim Karud - disponibile su Bandcamphttps://joakimkarud.bandcamp.com/track/lets-go-surfing• Nella foto di copertina:Capitan Alberto Bananas. Isola di Holbox, Mexico. Mar 2023.• Dammi feedback:Critiche, commenti, suggerimenti, idee e domande unendoti al gruppo Telegram https://t.me/@RobinGoodPodcastFeedback• Ascolta e condividi questo podcast:https://www.spreaker.com/show/dabrandafriend• NUOVO! Archivio completo organizzato per temi:https://start.me/p/kxENzk/da-brand-a-friend-archivio-podcast• Seguimi su Telegram:https://t.me/RobinGoodItalia• TRUST-able Newsletter:Robingood.substack.com (ENG)Robingooditalia.substack.com (ITA)• Per info e richieste:Ludovica.Scarfiotti@robingood.it.
We dive into the untapped potential of Bing Places for fitness businesses! Discover the surprising rise of Bing's popularity, learn easy-to-implement strategies to boost your business's online presence, and hear real-time insights from industry experts. Whether you're a Google enthusiast or an Apple aficionado, this episode has crucial takeaways for everyone in the fitness industry. Press play now and transform your digital marketing game!Timeline Summary:[00:00:19] Bing's Rising Popularity[00:00:51] Importance of Bing in the U.S.[00:02:07] Bing's Growing Market Share[00:03:05] Easy Bing Places Setup[00:07:23] Business Growth TipsKey Takeaways:The Significance of Bing: Although not as widely used as Google, Bing's increasing user base, especially in the US, Canada, and China, makes it a vital platform for fitness businesses.Bing's Global Reach: With a presence in 234 countries and over 1.1 billion users monthly, Bing offers a substantial audience for businesses.Rapid Integration with Google: Setting up a Bing Places account is straightforward, particularly if you already have a Google Business profile. Bing can import data from Google, simplifying the process.Market Share Insights: Bing's market share is smaller compared to Google but is steadily growing. Staying ahead of this trend can benefit businesses.Utilizing Bing for Business Growth: By leveraging Bing, businesses can increase their online visibility, which is crucial for attracting more clients.Bing's Integration with ChatGPT: The use of AI like ChatGPT in Bing search enhances its capabilities and appeal, potentially increasing its user base.Future Potential of Bing: The platform may offer less competition and easier optimization opportunities compared to Google, suggesting a strategic advantage for early adopters.Websites and Links Mentioned:Strength MattersBing Places for BusinessStrength Matters Free Website AuditQuotes:"Bing isn't something I use, but its rising number of users is undeniable." - Josh Kennedy"In the US, Bing's growing popularity makes it a must for fitness businesses." - Andrew Wallis"Bing Places for Business is incredibly easy to set up and manage." - James Breese"Bing's use of ChatGPT is bringing it to prominence." - James Breese"The more visible you are, the more clients you'll attract." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let's jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here's what you can expect to take away from this episode:What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing? Why is GBP a vital resource for your local business?How do you make your listing stand out? How do you properly set up your listing? How do you handle reviews not displaying and other common issues? Our 3-phase approach to optimizing and maintaining your listing And other tipsLet's Stay Connected: Website Free SEO Training
In 134, we dive into the world of Bing Places. In this Digital World, building your business visibility online is critical to gain the attention of your prospective clients. Remember, your business job is to show up at the right time, with the right information to gain new business. Learn all about Bing Places in this episode and how it aids in your journey to building a robust digital presence. To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. Stay up to date on the podcast by checking out the Digipreneur FM website.
Online reviews, love ‘em or hate ‘em, they're a pivotal part of your online marketing strategy, and Google pays attention to them.Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.We'll discuss various online review platforms and how they influence your online brand positioning.We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let's get to it. Show NotesIn this episode, you'll learn about: • Statistics regarding online reviews • Why Google isn't the only place you should focus on getting reviews• Other notable platforms for reviews • How to handle negative reviews • And moreSelected links and other resources related to this episode:• Propel Marketing & Design• Propel Your Practice Podcast• 81 Online Review Statistics (New 2023 Data) • How to Optimize Your Google Business Profile Listing• Apple Maps Listing• Bing Business Listing • Yelp • TripAdvisor • Apple Business Connect Place Card• Suggest a topic for an upcoming episode of the Propel Your Practice Podcast • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads• Propel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/ 00:29:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:27 Marketing Tech and Apps ROGER: It's all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3 PASCAL: It's all about getting your business on the map Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don't forget Facebook Places https://www.facebook.com/places/ 00:49:44 Film Marketing NO WAY OUT (1987) Directors: Roger Donaldson Writers: Kenneth Fearing (novel), Robert Garland (screenplay) Music by: Maurice Jarre Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a...
Handling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let's talk about Bing… With 900 million searches a day, Bing is often overlooked when it shouldn't be. In this episode, Daniel, Ciaran and Louise discuss why they think people shouldn't forget about it's family of tools; Bing Ads, Bing Places, Microsoft Clarity and more.
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you're not currently set up with them, do that ASAP.The four big online listings include (in this order):Google Business ProfileBing PlacesApple Business ConnectYelpIf you're ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you'll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Now, let's get to work on setting up your listings! In this episode, you'll learn about: Why your listings matterResources to help you optimize your listingsTips to help you create great listings Why you need good images for your listingsWhy you need to get Yelp reviewsSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastLocal Listing BundleGoogle Business ProfileApple Business ConnectBing Places for BusinessWhy You Need to Invest Some Time in Your Apple Maps ListingA Chiropractor's Guide to Optimizing Your Apple Business Connect Place CardA Chiropractor's Guide for Optimizing Bing Places for Local SEOYelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your PracticeHow to Use Your Google Business Profile Listing to Generate New LeadsWhat Every Chiropractor Needs to Know About Their Google Business ProfileGoogle Business Profile: The Ultimate Guide to Optimize Your GBP ListingSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and manage multiple listings.
1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like' any Story in your feed, and let the creator know, without having to start up a DM conversation.Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers' name in the view listing.Stories likes will not come through as a DM, so you're not suddenly going to get an influx of DMs as people use the function to react to your Stories. To be clear, Instagram hasn't indicated that this is or will be a ranking factor at this stage. But you would assume that with another means of direct insight, Instagram will look at how it could utilize such to improve each users' experience, by showing them more of what they literally like.2. Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories - Snapchat's adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app's biggest stars. As explained by Snap, soon, Snap creators will be able to switch on ads within their Stories, with a cut of any revenue generated by those ads then allocated back to the creator. Though the specific revenue cut here is not entirely transparent – according to Snap, the revenue share from these ads will be based on its proprietary payment formula, “which may include a number of factors such as posting frequency and audience engagement”.3. Microsoft Advertising Expands to 29 New Countries - Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with a reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.The following markets are live and ready for you to upload your Microsoft Advertising ads: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.You can learn more about the expansion on the Microsoft blog.4. Smart Pages, Microsoft's Free Site Builder, is Now Available to US-based SMBs - Microsoft first launched Smart Pages, Microsoft's free website building service, in February 2021. Until now, businesses that were interested in the service had to sign up for the closed beta. In October 2021, Microsoft announced the website builder's first round of feature updates, which included an analytics dashboard and the ability to create a Smart Page from directly within a Bing Places account. Starting Feb 16, 22, Smart Pages, is available to all US-based small and medium-sized businesses. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps, and an updated Social Posts section.Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential customers and drive both online and in-store traffic. Now that this service is more widely available, more business owners can use it to establish a basic website for free. And, the new features, particularly the video embeds and Bing Maps integration, can be used to improve the user experience while providing relevant business information.5. Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update - Meta has published some new recommendations to help advertisers maintain their data flows, and improve the performance of their campaigns.First off, Meta says that advertisers should integrate with the Conversions API, which will provide more insight into consumer pathways.Meta also recommends that advertisers verify all of their domains, especially for brands looking to track performance across multiple websites, while it also says that businesses should ensure that their conversion events are aligned with their campaign priorities.Meta also recommends that brands allow some time before analyzing campaign performance, due to delayed data and modeled reporting (Meta recommends giving conversion-optimized campaigns at least 72 hours), while for App Conversion campaigns, it also recommends that brands use a 24-hour conversion window to help its ad systems optimize “for the fastest and most predictable feedback cycles”. Meta also says that its machine learning ad recommendation and audience tools are improving, which can help to limit the impacts.Meta also suggests showing your ads across 6 or more Placements – “like on Facebook Marketplace or in Instagram Stories”, which can give its system more flexibility to control costs and generate better results.6. YouTube Adds New Shorts Shelf in Channel Listings - YouTube continues to make Shorts a bigger focus, with a new addition on the desktop version of YouTube channel pages that will display each channel's Shorts clips (where available) in a separate element.Now, when a channel has uploaded Shorts, they'll be displayed in a separate section, giving Shorts content a more specific focus, and likely driving more viewers, which could also make Shorts a more critical promotional element.This is in line with usage trends, and engagement around short video clips. Indeed, YouTube recently reported that Shorts clips have cumulatively amassed over 5 trillion views thus far, and with Shorts catching on in India in particular, it makes sense for YouTube to lean into the format where it can, and help its creators boost their channel performance via the format.7. YouTube Rolls Out New Metadata For Educational Videos - YouTube is bringing additional metadata to English language videos that are educational in nature. Videos can be marked as educational during the upload flow via a drop-down menu where you can select a category. Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content. The new metadata fields include: Type of video Academic system Education level Exam, course, or standard Each of these fields is optional. You can utilize some, all, or none of them during the upload process. This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube's search results to help viewers decide whether the content meets their needs.8. Google: Good Core Web Vitals Scores Won't Improve Indexing - Having good Core Web Vitals scores won't necessarily lead to improved indexing of your webpages in Google's search results. This is stated by Google's Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.As per Mueller, “the Core Web Vitals kind of plays into the Page Experience ranking factor — and that's more of a ranking factor. That's not a quality factor. And in particular, it doesn't play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn't have to be that way. So that's something where usually these sides are less connected and not completely tied together.”9. Google: More Content Does Not Mean More Traffic - Google's John Mueller said on Twitter "more content definitely does not mean more traffic." Meaning, writing more content does not always translate to more traffic, especially from Google Search.I can relate, creating more content, does not always translate to more traffic. Sometimes sites push out bad or spammy content and that won't always lead to more traffic. But in general, if you write quality and useful content often, it is more likely that you can produce more traffic from more content. Not always but often. John Mueller has said this before, saying Just putting out more content doesn't necessarily make a site better. He also said content frequency is not a ranking factor.10. 15% Of Search Queries On Google Are Still New - Here is a not-new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying "Fun fact: 15% of all Google searches have never been searched before."Just some history on this stat, in 2007, 25% of all queries that searchers entered into the Google search box was never seen by Google before. That figure changed to 15% in 2013 and has remained at that figure according to Google even through today. Last I covered it was about two years ago in 2020, Google reconfirmed the 15% figure in 2017 and 2018 and now again in 2022.11. Google Ads Announces 3 Changes to Automated Extensions - Google Ads rolled out three updates to automated ad extensions. Here's what's new. Automated extensions will be eligible to show alongside your manually added extensions. This change will roll out sometime in mid-March. The ad extensions that will be eligible to show in tandem with manual extensions include Sitelinks, Callouts, and Structured snippets. This change to automated extensions eligibility helps your ad take up more real estate on the SERP. Previously, the automated extensions above weren't eligible to show when manual extensions were created. What were the implications of this? For example, if your ads had two manual site link extensions created, your ad would only be eligible to show those manual extensions. With this update, your ad would now be able to show your two manual extensions, as well as automated extensions, at the same time. Keep in mind, your account has to have opted into automated extensions in order to show. In addition to the automated extensions eligibility, Google is making updates to reporting capabilities. Reporting will now be viewable at an individual level in the Extensions page of Google Ads. At this individual level, you're able to pause or remove any automated extension. This allows for easier management of your campaigns. You'll also be able to easily identify which extensions were created manually, or automatically created by Google. Manual Extension Viewability - Google already allows you to create extensions at a more granular level (account, campaign, or ad group). However, the more granular these extensions were created, these would prevent extensions created at a higher level to be ineligible to serve. Campaign or account-level extensions are eligible to show in your ads if they are predicted to improve performance. Predicted performance improvement comes from Google's machine learning algorithm. If you have created hyper-specific ad extensions at the ad group level, it's a good idea to review any campaign or account-level extensions that may be eligible to show in your ads. If there are any extensions not relevant to those ad groups, you will want to reorganize them in a way that makes sense for your account. 12. New Google Ads Destination Not Accessible Policy - Google Ads announced it is adding a new "destination not accessible" policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement on March 21, 2022. The new independent destination not accessible policy is part of the overall Destination Requirements category for ads related to a destination's access limitation. Google said that this policy will also "provide self-service appeals management for advertisers." These include pages that lead to error messages such as "This site is not accessible in your location" or "down for maintenance" that were previously enforced under the "Destination not working" policy. The new policy language will say "Not allowed Destinations that are not accessible in the targeted location."13. Like Apple, Google Will Limit Sharing of User Data with Third Parties - Google announced that it will be bringing Privacy Sandbox to Android with the goal of introducing new, more private advertising solutions. Privacy Sandbox is an existing initiative by Google to better protect users' private data. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.14. Google Confirms Standard Shopping Campaigns Will Remain Available - Google confirms Standard Shopping campaigns will remain available. This will come as a relief to advertisers that still rely on Standard Shopping's manual controls and capabilities — especially as Google Ads continues to release more automated products. Standard Shopping campaigns offer a set of capabilities, controls, and data that many advertisers rely on, and knowing that they'll continue to be available will come as a relief, especially since Google has been taking away manual controls in so many areas.15. Performance Max Will Absorb Smart Shopping and Local Campaigns - Performance Max is set to absorb Smart Shopping campaigns this summer. Local campaigns will also be rolled into Performance Max sometime between August and September. Once that occurs, advertisers will no longer be able to create new Smart Shopping or Local campaigns. To facilitate the transition, Google Ads will offer a self-service tool for advertisers that want to move their campaigns over to Performance Max ahead of the transition window, which could give them more time for testing. The tool will be available for Smart Shopping campaigns starting in April, with support for Local campaigns starting in June.16. Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better - Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that you really need 50 to 100 conversions if you want machine learning to outperform manual strategies.17. Google Ads Shares Top 3 Priorities for 2022 - Jerry Dischler Vice President / General Manager, Google Ads shared his top three priorities for 2022: automation, measurement, and privacy.1. New Opportunities With Automation - Under the Automation pillar, Google is emphasizing the use of Performance Max and Discovery campaign types. Both campaign types focus on reaching users at scale from a single campaign. Google touts the benefits of these campaigns to include: More simplicity in management (fewer campaigns) Multi-channel reach Greater ad inventory Incremental conversions 2. The Future Of Measurement - It's no secret that measurement has been a challenging topic for most advertisers. With the iOS 14 update, the future removal of third-party cookies, and more – new approaches to measurement will be critical for success. Without meaningful results and data to back up your marketing efforts, it's going to be harder to prove the value of marketing. Google is rolling out new solutions to privacy and measurement including: Enhanced conversions Consent mode Conversion modeling Data-driven attribution 3. Delivering Expectations For Digital Privacy - It's difficult these days to go without hearing of some sort of privacy breach. Google understands the increasing need for user privacy and controls. While you need to build and cultivate relationships with your customers, they need to know that their data is safe and maintain some level of anonymity. Google has updated its privacy playbook to capture these needs both from the advertiser and user perspective. The three main highlights of this playbook include: Building direct relationships with customers Ensuring measurement remains accurate and actionable Keep your ads relevant In building direct relationships with customers, you're able to capture first-party data for more 1:1 direct communication, such as email marketing or in-app messaging.What does this mean for advertisers?While we are all used to relying on paid media to drive the final sale and showing direct ROI, the role of paid media may need to change. For example, the goal of some of your non-branded or awareness efforts should shift to capturing first-party data, instead of the final sale.If you're able to capture that first-party data on the first touch, you would be able to attribute a final sale back to that original touchpoint. Just remember to shift your attribution modeling to reflect changes in strategy.
1. Facebook Updates Measurement Process for Ads Reach - Facebook has announced that it will begin counting people who've not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes – i.e. if your accounts are not connected, Facebook will now assume that your Facebook and Instagram profiles are two different people.Facebook's Accounts Center, which is accessible via your settings in each of its apps (Facebook. Instagram and Messenger), enables you to connect your accounts on each, so that you can do things like cross-post content, log-in using your credentials from each app, use Facebook Pay and more.“Previously, we counted someone with multiple accounts as one person for ads purposes if they linked their Facebook and Instagram accounts via those apps, or if we believed that the accounts were owned by the same person. For example, if someone used the same email address across their Facebook and Instagram accounts or accessed both platforms from the same device, we counted them as one person when they interacted with ads.”So this will make Facebook's ad reach numbers look a lot better, with much broader scope, based on variable accounting. This is interesting because recently Facebook broadened its campaign reach estimates, with its ‘Potential Reach' data now being displayed in ranges instead of specific numbers. You can read more about Facebook's coming measurement update here.2. Instagram Now Supports Live Scheduling for Instagram Live Videos - Starting immediately, Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast. Broadcasters will now be able to schedule an upcoming stream, up to 90 days in advance, from the live composer, which can include a title description, as well as product tags, if you're looking to promote such in your stream.The option to schedule your streams provides even more potential on this front, with users, as noted, then able to register for reminders, which will be sent through to them the day before the broadcast, then 15 minutes before the stream begins.3. Facebook Audio Rooms Now Available to Public Figures Globally & More - Facebook has announced an expansion of its audio social plans, with live audio rooms being made available to public figures globally, and a new, dedicated space within the Watch tab to help users connect to all of the platform's various audio options.Facebook's Live Audio Rooms will be displayed at the top of the News Feed for those following each creator (even above Stories), while they'll also be accessible via a feed post.The playback format is very Clubhouse-esque, showing the speakers and listeners in separate sections, while Reactions icons will float up the screen as they're applied, similar to video live-streams.The new expansion will mean that many more people will now be able to tune in to Facebook audio broadcasts, though creation will remain restricted to only public figures and those with verified accounts at this stage.Facebook will also now enable all groups to host live audio rooms, another way to boost interest in the option in a more confined, specific contextual environment.4. Remove Your Twitter Followers Without Having To Block Them - The newest update released by Twitter as a part of its bracket of advanced privacy features includes the ability in the first and foremost to remove a user from following while not blocking them. This came around as a blessing as blocking sends a notification to the user of being blocked creating discomfort whereas removing a user as a follower would now not send a notification to the user of any such activity.5. Twitter Launches Twitter Spaces 'Spark' Program to Fund and Support Audio Creators - Per Twitter, “The Twitter Spaces Spark Program is a three-month accelerator initiative that's designed to discover and reward great Spaces on Twitter with financial, technical, and marketing support. We're looking for emerging Creators who are passionate about the live social audio format and interested in creating recurring programming on Spaces.” This is similar to Clubhouse's Creator Accelerator program, while TikTok has also implemented its own Creator Fund, as has Pinterest, Snapchat, etc. So looks like the major social media platforms are now looking to provide more support and assistance for creators, in order to build their content eco-systems, and keep their best talent aligned to their apps.Twitter's Spark program will provide the chosen participants with $2500 per month, along with ad credits and custom Spaces swag. They'll also be able to connect with the Spaces dev team, and get early access to new features, while Twitter may also promote their broadcasts via its brand handles.From the program overview, it is evident that Twitter is particularly interested in applicants that ‘have an established show in social audio on other platforms'.To be eligible for Phase 1 of the Twitter Spaces Spark program, you need to be US-based, and have over 5,000 followers in the app. You also need to commit to hosting a minimum of two Spaces per week – more info here.6. Twitter Now Supports Multi-Destination URL's for Carousel Ads - Twitter has announced an update to its Carousel Ad format where it gives you the option to add custom headlines and landing pages into each frame of your Carousel Ads, which will provide more options to build responsive ads for variable audiences within one campaign.This will provide more capacity to utilize different ad creative within a single campaign, highlighting specific features or use-cases to help broaden appeal. It could also help in your targeting segmentation, with each click highlighting the specific elements of interest for each user, helping to categorize responses.Twitter says that it's been testing the new option for the past few months, with beta advertisers seeing a 25% lift in click-through rates, on average, for campaigns that optimize for site visit conversions (relative to single-asset ads).7. Microsoft Updates Its Smart Pages Website Builder - This February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites.“With Smart Pages standalone mode, you can create, edit, and publish your website for free — no payment information required. We know that not every business with a web presence is prepared to advertise online and want to give everyone the access to Smart Pages,” wrote Will Rivitz, Program Manager, and Cristiano Ventura Sr. Product Marketing Manager. If business owners choose to partake in Microsoft Advertising later, they can easily sign up when they're ready.The new Smart Pages reporting feature allows marketers to track pageviews, clicks, and more all within the platform. “By tracking these metrics over time, you'll see how the improvements and edits you make affect your customers' experiences,” said Rivitz and Ventura.Marketers will be able to create a new Smart Pages website directly from their Bing Places account and integrate the two properties. “Customers viewing your business on Bing Places will be able to go directly to your Smart Page, where you can show even more information,” according to the announcement.8. On Mobile, Google Search Result Will Scroll Continuously - Rolling out over the next two weeks starting October 14, Google's mobile search results will offer infinite scroll, what Google is calling continuous scroll. That is, as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Per Google, it does affect the Google Search Ads a little. “As part of this change to how search results show, we're redistributing the number of text ads that can show between the top and bottom of pages for US-English mobile queries. Now, text ads can show at the top of the second page and beyond, while fewer text ads will show at the bottom of each page. There is no change to how Shopping and Local ads show. “ And yes, you Ads can be shown more than once. Finally, as a result of this change, expect to see more mobile impressions for Search, Shopping, and Local campaigns that serve ads on US-English queries, and potentially result in lower CTR. However, Google expects clicks, conversions, average CPC, and average CPA to remain flat.This change to mobile search results is expected to roll out to additional countries and languages next year.
Today we're going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.What is a citation? It's a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.Directories you're probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.But there are literally thousands of others, and some of those are very important to your business success.First let's take a look at how these structured business listings can hurt your business and it's ability to rank in search engines as well as the major directories you're familiar with.Then we'll talk about how they can also help your business in both of those areas as well.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services
This Podcast Is Episode Number 420, And It's About Optimizing Your Construction Business Website for Local Searches For most construction businesses, increasing sales during this time will be very beneficial and may provide some much-needed cash flow relief. Local search engine optimization (SEO) is an integral part of any online marketing strategy for traditional businesses which serve a specific geographical area. Local SEO works in much the same way as standard SEO, although some significant differences are considered. Taking the time and trouble to optimize your website for local is essential since about a fifth of desktop queries and more than half of mobile searches have local intent. To capitalize on this fact, you'll need to make sure that your website appears in local searches. Fortunately, local SEO is somewhat more straightforward than regular SEO, which is significant because it is less competitive. The first step to optimize for local searches is to include your regional keywords, such as the name of your town or city or any other areas which your business services, in the following areas of your website: Your website URLs (particularly for landing pages) Page titles Meta titles and descriptions h1 and h2 HTML heading tags Throughout the content of your site, provided it is relevant and done sparingly Any local business should also have a footer that appears on every page of their website. The footer should contain your address, postal code, and phone number. All information must be identical to any other online listings you have either on social networks or local directories. You should also provide a link to your Google Local listing. Another critical element of local SEO is to have appropriate landing pages. Your landing pages should include keywords and phrases referring to your business's location or service area - be careful not to overdo it since Google will penalize sites for over-optimization. Construction businesses with multiple service areas should ideally have separate landing pages for each one so that people will still find you in Google when carrying out local searches. Each of your landing pages should provide relevant content, including information specific to the particular service area it applies to. Other Online Resources for Local SEO Optimizing your website is only one part of the local SEO process. There are many other critical online resources which businesses should use to increase traffic and raise awareness. The most important ones, which any local company should use, include the following: Google My Business (GMB). It is a free tool that allows you to promote your business profile and business website on Google Search and Maps. Even if you don't have your website, the most crucial resource for local businesses is GMB. Claiming and verifying your business's listing on GMB will help enormously in your efforts to appear in local search results. Bing Places. Microsoft's version of GMB might not be as popular, but it is still too important to ignore. It works in much the same way, allowing you to claim and verify your business's physical location and have it appear in Bing Maps and on mobile devices running the Windows Phone operating system. Yelp. Yelp is an online urban guide providing local business listings. Yelp recently replaced the relatively unsuccessful Apple Maps app for iPhones and iPads, and these devices now use data from Yelp to display local information with their included mapping apps. Given the enormous popularity of iPhones, the advantages of getting listed on Yelp should be obvious. Foursquare. The number one location-based social media website, Foursquare, allows users to find local businesses quickly and 'check in' to specific locations. Setting up a profile on Foursquare is a quick and straightforward process that will also help you in your local SEO efforts. Local SEO is mainly about getting listed in local online resources and optimizing your online content both on your website and other platforms, in such a way that it makes references to location-relevant key phrases and regional names rather than using generic keywords. Your construction business listing must be entirely consistent across all of the platforms you use, particularly since it won't be easy or practical to change them later on. (Related Blog post here) Final thoughts Everyone is trying to get more value for the money they spent in their business. Invest your marketing dollars wisely by optimizing your website to appear first on the local search engine page. About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com
Tema interesantísimo, ¿Dónde mostrar tus servicios fotográficos? Y aunque pueda parecer una pregunta fácil no lo es tanto, si así fuera no se cometerían tantos fallos. Por eso vamos a continuar con el monográfico sobre las 4 P´s del Marketing. Estamos con la tercera P, que sería el punto de venta o donde debes mostrar tus servicios. Pero antes te cuento que esta semana estamos publicando el curso de Set A Light 3D, un programa genial si quieres aprender y mejorar con el control y manejo de la iluminación en estudio fotográfico sin salir de casa. ¿Dónde mostrar tus servicios de fotografía? Lo primero es diferenciar donde muestras tu trabajo, es decir, tus fotografías y donde mostrar tus servicios fotográficos. Son dos cosas muy distintas, la primera es para intentar atraer clientes y la segunda sirve para convencerlos. Teniendo esto claro vamos a analizar 2 claves. Efecto mercadillo o como evitar el ruido Lo habitual tanto en principiantes como en gente ya profesional es pensar que las redes sociales son el lugar ideal para mostrar tus servicios a clientes… Error. En las redes sociales hay mucho ruido, es decir muchos inputs intentando llamar la atención de tu posible cliente. Contenido de otros perfiles, de amigos y familiares, anuncios… Lo podemos llamar el efecto mercadillo. Estás rodeado de muchos puestos que intentan vender lo mismo que tú o algo totalmente distinto, y el público que pasa por allí no para de ver cosas, que les llamen, oír ofertas. Si allí ya es difícil que se fijen en ti, imagínate si multiplicamos los puestos de un mercadillo normal por cientos de miles en un lugar pequeño… Pues eso son las redes sociales. Las redes sociales son útiles, claro. Pero para atraer clientes, luego debes intentar alejarles del ruido. ¿Cómo puedes hacer eso? ¿Cómo evitar el ruido y las distracciones a tus posibles clientes? Respuesta fácil, en tu web. Tu página web es donde deben estar tus servicios fotográficos: Allí no estás atado al formato y diseño de cada red social, no te recortan las fotografías ni su calidad, etc.Puedes mostrar tus servicios de la forma que quieras.Extenderte lo que quieras con el texto.En resumen en tu web los clientes pueden centrar en lo que ofreces sin molestias. Pero… ¿Únicamente hay que mostrar tus servicios fotográficos en tu web? Otros lugares donde mostrar tus servicios de fotografía ¿Y tu página web de fotografía es el único lugar donde debes mostrar tus servicios de fotografía? No, hay otros «lugares» y plataformas donde debes estar. Que aunque comparte el efecto mercadillo tienen un factor diferencial. Donde los usuarios están haciendo búsquedas transnacionales en lugar de las búsquedas informativas, de descubrimiento o entretenimiento que suelen hacerse en redes. Lugares donde deben estar tus servicios fotográficos: SEO LOCALGoogle My Bussines, Bing Places y similares. Son resultados que arrojan los principales buscadores a los usuarios que buscan contratan a un fotógrafo o fotógrafa (búsquedas transaccionales) DIRECTORIOS PROFESIONALESDepende muchísimo de tu nicho de fotografía, pero existen directorios donde se buscan profesionales de tu sector, por lo que debes estar allíMUNDO OFFLINENo podemos olvidar el mundo offline. Si tienes un estudio, obviamente es un lugar ideal donde mostrar y explicar tus servicios a los clientes que entran. Podcasts del monográfico:#0 – El marketing de las 4 P´s: En que consiste#1 – El marketing de las 4 P´s: Producto // Servicio fotográfico#2 – El marketing de las 4 P´s: Precio // ¿Cuánto cobrar por sesión de fotografía? #3 – El marketing de las 4 P´s: Punto de venta // ¿Dónde mostrar tus servicios fotográficos? Gracias por suscribirte a los cursos, por tus valoraciones en Apple Podcasts, comentarios y me gusta en Ivoox, por escucharnos y seguirnos en Spotify. Un saludo y hasta el próximo lunes a las 07:00.
Seguro que sabes lo que es el seo, pero… ¿Conoces el SEO local? Es otro método de ganar visibilidad en los principales buscadores para llegar a posibles clientes y no tiene «nada que ver» con el seo de tu página web. De momento es algo bastante desconocido dentro de la fotografía. Por lo que el seo local para fotografía tiene mucho potencial. Y antes de entrar en materia te recuerdo que esta semana en la academia seguimos con el curso de esquemas de luz con un solo flash y el macro curso de Capture One. ¿Qué es el SEO Local? Igual que el SEO «normal», el SEO local es un conjunto de técnicas para mejorar tu posicionamiento y visibilidad dentro de las búsquedas geo-localizadas. Cuando buscas un servicio, en vez de obtener unos resultados hacia páginas webs, lo primero que aparece es el local pack. Este local pack es una sección especial donde aparece un mapa de la zona donde estás geolocalizado y tres resultados de empresas o trabajadores que ofrecen el servicio que buscas. Esta sección aparece según la intención de búsqueda que realices o si señalas una región. «Fotógrafa de Madrid centro», «fotógrafo de bodas en canarias» o con la simple búsqueda del profesional que necesites: «fotógrafo». Y estos son solo algunos ejemplos que «activan el resultado de este local pack». Ventajas del SEO local para fotografía La primera ventaja, y más obvia, es que vas a llegar a más gente. En cuanto más lugares estés, más fácil es que te encuentres tus posibles clientes.Aunque tu web no esté bien posicionada en los buscadores, puedes aparecer en los primeros resultados de este Local pack.El local pack esta por encima delos resultados «normales». Por lo que puedes superar en visibilidad a tu competencia gracias al seo local.Si apareces en estos resultados, estarás ganando autoridad ante los buscadores, por lo que te ayuda con el SEO «normal».Muy poca gente, dentro de la fotografía, está implementando estas técnicas. Por lo que puedes aprovechar el momento. ¿Como aparecer en el local pack? Lo primero que debes saber es que no necesitas tener ningún estudio, ni espacio físico donde desarrolles tu trabajo fotográfico para poder aparecer en este local pack. Por lo que simplemente tendrás que registrarte en Google MyBusiness y crear tu ficha como fotógrafo o fotógrafa. Antes de hacerlo, debes buscarte a ti mismo por si Google ya ha creado una ficha tuya. Esto sucede a veces cuando tienes un estudio. En ese caso debes buscar la ficha y reclamar que es tuya. Ya que si la duplicas puedes ser un engorro a medio y largo plazo. Y tampoco hay que olvidar que existen otros buscadores aparte de Google, por lo que también es muy recomendable crear una ficha en Bing Places y Apple Maps. SEO local para fotógrafos y fotógrafas Sin duda, no debes perder la oportunidad que nos brindan los buscadores para llegar a más clientes. Y es que el seo local es una estrategia muy potente para llegar a otro tipo de público al que no llegues con tu web o redes sociales. Con tan solo crea tu ficha en Google MyBusiness ya tendrás beneficios. Pero si quieres saber como posicionarte mejor podemos hacer un curso completo sobre SEO LOCAL con Google MyBusiness para la academia. Si te gusta la idea, deja tu opinión en comentarios o por privado.
During this CAS podcast episode, you will learn about Google Maps Pack, Bing Places and what will help you show up in Local Search to get more business.
Nella sesta puntata del podcast Diventando Freelance parliamo dell'importanza per un professionista di essere online e quali sono i principali luoghi dove essere presente.Corso di Google Digital Marketing → https://learndigital.withgoogle.com/digitaltraining/course/digital-marketingGoogle My Business → https://www.google.com/intl/it_it/business/Bing Places for Business → https://www.bingplaces.com/Il mio sito → https://francescagimelli.it/freelanceIl sito del Podcast → https://diventandofreelance.itYouTube (canale principale) → https://www.youtube.com/@fragimelliNewsletter "Grafica Semplice" → https://graficasemplice.substack.com/welcomeInstagram → https://instagram.com/fragimelli/
Today Jeff Byer interviews Barry Schwartz about an unconfirmed algorithm update from last week, Bing Webmaster Tools adds import tool from Google Search Console, Bing Places adds an import tool from Google My Business, and much more.
Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra. Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next. Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry. On this episode we discuss: Why mature-aged students studying podiatry brings such diversity and experience to the profession. Her marketing and entrepreneurial background before to starting Practice Momentum. Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006. What she learned living in Pakistan. The benefits of focusing on one new skill at a time. You don't need to become an expert. The power of niching down her coaching focus. Social Media What is Practice Momentum? The Sombrero Club - An Online Community Group. Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness". "Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life". Selling is helping The power of the ripple effect. The impact we can have on people's lives. Why it's important to bring in your personality to your practice and to be uniquely you. Being authentic - Be you and run your business as you. Be happy in your business. You owe it to yourself "Make the practice part of you to create an authentic culture in your business". The Dream Patient When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient. Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient. Monday Morning Marketing Tip Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places. Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you. If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jill Woods at http://www.jillwoods.com/ WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients. In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. If you enjoyed this episode you may also enjoy: Ep 013 - Dianne Ashcroft Lessons Learnt From 300+ Videos Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform. Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent'. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don't change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent'. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don't change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent’. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don’t change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support
Sempre di più si parla di Omnichannel, di uniformare l'esperienza dell'utente che si informa online e poi acquista offline. Ma stai facendo tutto affinché il cliente ti possa trovare nel mondo reale? Hai una buona presenza sui sistemi di Mappe online come Google Maps, Apple Maps, Bing Places e via discorrendo? Hai i dati corretti o li mandi da un'altra parte? Farò vedere una serie di metodi che permettono di ottimizzare la presenza su questi sistemi di mappe online per aumentare il numero di clienti nei negozi. Si rivolge a chi opera nel Retail, ha una presenza con dei punti vendita sul territorio.
Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It's something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month. Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages. We'll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on! It's super easy to get your business setup on Bing Places Bing Places is the Bing equivalent to Google My Business (GMB) Yahoo pulls Bing Places business listings into the Yahoo Local search results AOL pulls Bing Places business listings into the AOL local search results Over 5 billion monthly searches on the Bing search network each month in the US Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL You need Yelp reviews because the reviews on Bing Places are provided by Yelp Use Bing Webmaster Tools, which is like the Google Search Console Submit your website to Bing via the Bing Webmaster Tools portal Bing Connected Pages can "connect" your website to your social profiles Many competitors are not active in Bing, so your odds for domination are increased View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode26
Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too! YOU'LL LEARN If you're trying to get found locally, you need to setup your Google My Business (GMB) You need to be appearing in the top 3 results within the GMB for searches Getting reviews on your GMB will help with your local search rankings Google Posts (within GMB) expire after 7 days, so post weekly to stay visible Choosing the primary category for your GMB is very important Take advantage of the Business Description in the GMB and fill it out Make sure you properly setup your Service Area Business if you visit your customers You can setup a GMB even if you do not have a website yet, and still rank in Google Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc) Put up a profile on popular review portals such as Yelp, CitySearch, and similar It's very important to keep your NAP (name, address, phone number) consistent on all listings Local SEO just means that your efforts focus on showing up for your local city, not nationwide Make sure your GMB primary category is leveraged heavily on your homepage List your physical address twice on your homepage, once above the fold and once in the footer Put your phone number at the top of your website, and make it big, bold, and contrasting Get local backlinks by sponsoring clubs, teams, and organizations in your city View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency? Originally, I got started with a mixed martial arts blog that I had in 2009, before MMA really took off. This website was gaining a lot of traffic, and I was generating money through ad revenue, and I saw how to bring new traffic in. I started getting familiar with search engine optimization and started thinking to myself, "What are other ways that I can bring this up?" As I was going through school, and working, and all these other things, I started working on other projects and I stumbled across doing some e-commerce websites, and I got familiar with doing Google AdWords. That lead to search engine optimization, Google AdWords, Facebook Ads, and running social media calendars. I was having great success with these strategies that I was working on and building through time. Some friends or family members started to approach me and say, "Can you give me a website for my business? We liked what you were doing; let's kind of see what you can do for us." These strategies were working at a local level and at the national level. Actually, it’s easier at a local level, because there's not as much competition. So, I started having success with that and it quickly turned into family members who had businesses, became my testimonials, or my case studies. I was able to then get new business through referral. That's how I got started with it: I tapped my own network, did the work well, and was able to use that to leverage new business. Q: What are some of the biggest changes that you've seen since you started that MMA blog in 2009? Technology changes at warp-speed, so in the online marketing space, what have you experienced in terms of changes? A lot of the changes I've seen are from the platforms growing. Search engine optimization used to be something where you could just do what they call "keyword stuffing." If you wanted to rank for a certain keyword, you could just put a bunch of that same keyword on a page and you would rank. That's changed, because now there are so many more websites out there. So everyone's doing that, and now you've got to find new techniques, and new ways to do it. The same thing with Google AdWords. The pay-per-clicks have gone up a lot, because more people are using those channels. Facebook advertising is still relatively new and it's just gotten even more acknowledgment in the media world, because of everything that's just happened. So, we can still kind of consider the Internet to be new. There are a lot of unknown territories and directions that we can go. We're all learning and it's constantly changing and evolving. There's just so much more competition that you've got to come up with new strategies, and the platforms have become a lot more advanced. Q: I'd like to explore that a little bit more. For your peers, what should they be focusing on, in terms of skills they need to be honing or new platforms that they need to be becoming more adept at using? With how the marketing world is changing, it's a content-first world. You've got to build this customer loyalty. If you're selling a service or a product, you want to provide the information to the potential customer, what it is that you have that leads to it. You can put content out there in the form of video or blog posting, and be able to share that. The two top converting platforms right now are still Facebook and Instagram. If you're able to meet your customers at least on those two channels, as well as having a blog to explain what your business is, because that will help bring in keywords and maybe some backlinking to boost it; start with those. You don't need to be on every single channel. You just want to be able to meet them on at least the two biggest channels. I recommend tapping those three sources and provide information about yourself and your service. Q: There are many platforms, and it seems like new ones popping up every day. Obviously, it's better to go where your audience is and Facebook and Instagram are where they are. It seems like a lot of people feel compelled to be on as many platforms as they possibly can, almost like the shiny object syndrome, "There's this new thing; I have to do it." What is your advice for people who feel like they're getting spread too thin? Realistically, it's because they are getting spread too thin when you're trying to keep up with all the new trends. Coming from a business perspective, you look at the analytics and ask, "Where's my engagement coming from? Where am I getting the most clicks, the likes, the shares?" I would focus on those and chop off the ones that you think you're getting spread too thin on. Because you're wasting valuable time or effort that you could be putting towards something else to just try to keep up with these other channels to maybe meet a small percent of your client base. Q: So you focus your efforts where there's the likelihood that you're going to get the biggest return on that investment? Exactly; just make sure to keep checking on that and making sure that your engagement is there, because it can change. Going back to the idea of how this world is evolving and new technology, one platform could be big now, and in two years it could be a different one. Keep an eye on it and make sure you know where you're actually getting the best benefit. Q: You mentioned analytics and following this data-driven approach. What are some of the key performance metrics that you use, and what platforms or tools do you use to gather data and analyze those metrics? That really depends on the approach. If it's paid outreach, look at your cost per conversion and your cost per click, because if your cost for conversion is too high, there's already going to be something wrong there. Always look at it from the monetary standpoint. For social media, do the posting and look at engagement; see what posts are working, what posts aren't working. I take a different approach than most: I actually track through my own spreadsheet. I'll give a score to posts that I think were better or worse, and how they did. And I'll go back at the end of the month and review those scores. It's just a method that I found to work. Q: The only wrong way is one that doesn't work for you. Right, and I just feel that the analytic software is -- it's data driven, but they don't understand how people are responding to a certain question. So, if you're asking a more human-type question than one that's systematic, those programs aren't going to be able to tell you that. That's something that it's easier to keep track of by going through and judging those type of posts … and constantly seeing if you're going up, what pages were doing better, and focusing on where those numbers are going. Q: With Reach Digital, you focus on, primarily, helping local businesses? Local and small businesses. We started locally and have now grown into doing some business at the national level, but we've got a lot of local businesses. Q: To what extent do you find that small business who tend to do business locally, have more limited resources? How does that affect how you start to help them? That's one of the reasons they'll approach us. A small business might not have the resources to hire someone in-house for marketing. So we're able to offset those costs. Often they're saying, "We want to be on social media; we want to be on blogs; our expertise is focusing on the business; we want someone else to handle the online efforts." Working with us is a way to offset the cost of getting someone with knowledge. They don't have to train, they don't have to get benefits, and so that's kind of where we found that connection point with local businesses. Q: Can you describe for me who your ideal client would be? Our ideal client is someone who has a little bit of knowledge of online marketing, already started to attempt it, and is looking for repairs and someone to monitor it. So we're kind of looking for that now, companies with semi-established to established online presence. Q: When you have a conversation with a potential client who has some knowledge, and has attempted it on their own, do you find that they come to you with a better sense of where their limitations are, where their needs are, and where their particular pain points are? Oh, yeah, 100%. When they've actually rolled up their sleeves and attempted it and have got it going, they know where their weakness is and where they need help. They also have a better idea of the message that's going to connect better socially with their customer base from actually trying it. So, it's not as much of a learning period. For us, as a business, we're able to go in there, talk with them, get their knowledge that they've already learned from their client base, and then apply that to help correct those challenges. Q: What are the typical questions that they ask you when you have that first conversation? They actually all range. Some of them say, "We know what we're doing, but can you just help us schedule?" Or, "Can you show us how this will bring us ROI (return on investment)?” That's one of the biggest things. With online marketing, a lot of companies have a hard time seeing how social media can bring a return on investment. That's when we tell them that, “Let's look at the analytics, let us show you where your traffic is coming from, and let's set up some type of conversion campaign to show you that people are calling or signing up.” That's really what they're looking for. Q: When you're looking at metrics like cost-per-conversion, that gets right at their bottom-line. Right. So they're able to see exactly what's going on, if it's making them money. Because, if it's not making them money, they don't want to pay us. We have to show them that what we're doing is working. Q: You have a Chief Barketing Officer; tell me about him. That's my good boy. Actually, it's his birthday today. Congratulations! Happy birthday. I'll be sure to pass it along. So, yeah, my dog Bear is a black Lab mixed with a Newfoundland, so he's a big boy, and he keeps the spirits up. He makes sure that everyone is happy (when he's not sleeping), he's always got a toy in his mouth, and he gives us some good suggestions [laughter]. Q: Having a Lab around the office is always a good idea, I think. Oh, yeah. It keeps morale high! Q: As you're paying attention to what's happening in the marketing space, you see organizations that do some things that you think, "Wow; that was really brilliant." And then you also see others do things where you just feel like smacking your forehead and going, "What were they thinking?" Tell me about something that fits the latter category, where you wonder where their brains were on that day. People are starting to take Twitter a lot more seriously than they did a couple of years ago. You'll see now a lot of gaffs on there. They say something that may offend a group of people, and the next thing you know it's a public relations nightmare. I'm seeing people and businesses making that problem. Then having another problem cleaning up that problem, either by over-addressing it (and upsetting other people because they over-addressed it), or not addressing it at all. Everything is about finding that middle ground. In social media, now, with the way everything is going, is like stepping on glass. A lot of companies are starting to realize that they shouldn't have said something. And especially recently, that's really the biggest thing. I'm like, "What are you guys doing? Filter.” Q: The feedback that you get when you misstep, as an individual or as an organization, can be swift and severe. Right. Public opinion can crush you. Q: Yeah, it seems like there are examples of that in the headlines just about every day. Let's flip that around; for an organization that's done something in the online marketing space that was really quite clever, have you seen any where you said, "Oh, I need to make a note of that; that was brilliant?" Yeah. A lot of it is becoming these grassroots campaigns, especially with e-commerce, how people are tying in with social media influencers. I've seen a lot of really funny campaigns that they've mixed in their products with an influencer and it’s gone viral. I always kind of take note of what the campaign was, how they did it, and just something to keep in my back pocket if I feel that I have a similar product. You've just got to be funny and it's got to connect with the audience. It's amazing how quickly something can go viral. Q: Are there any that are particularly memorable for you? There are so many. There's a phone case company that every time they put out a video, it was just using real-world situations that people could really relate to: Dropping your phone or leaving your phone on top of the car, or needing to take a selfie. It was a self-adhesive phone case that could stick to surfaces and it was just using those situations like walking by a mirror wall and they just stuck it on there and took a picture. It was really creative how they tied in actual people’s situations to connect consumers with their product Key advice Q: What advice do you give to CEOs or business owners when you're advising them on how to increase their return on investment for their online marketing programs? When it comes to social media marketing, it's: Stay consistent with what you're doing Stick to the brand message Never stop marketing, because once you stop marketing, you're going to stop getting sales and you're going to stop getting leads. The importance of testing And another thing I tell them is to constantly A/B test, which is split testing. Try different headlines. Try different subject lines. Make sure you're mixing it up, because you never know what message will stick. It could be one word that could change the complete engagement of an entire campaign. So always test to find that right messaging. Online Marketing Tools Q: Are there particular tools that you use to do that split testing, or any other testing, to continue to improve the ROI? For email marketing, MailChimp has an option for you to do that (split test). If it's building landing pages, there are a couple of companies (Leadpages and UnBounce) that already have those options built in. Whatever program you're using, just check to see if they have an option for you to be able to test different headlines, different subject lines, different blocks of text, images, all of that. Q: How big is the Reach Digital team now? We have four people who are full time and we have a couple that freelance for us on some bigger projects. Five if you want to include my Chief Barketing Officer. Well, you got to include him. You have to feed him, so he needs to work, too. Right, there you go. Q: Are you guys all co-located or are you geographically disbursed? We are a mix; it just depends on the service. We are a mix, because with it being a digital world now, everyone doesn’t need to be working in one location. We've found that we have some better employees that we've worked with who are located in different parts of the country and it's just easier to keep them working from their location. Q: That's another one of those big things that's changed in the last decade that you don't have to all be in the same building and the same room to do work really well. Right. We've found that using Google Hangouts, you can video chat with everyone at one time, so if you need to have a meeting, click of a button. Management Tools Q: What are some other tools that you use to effectively manage the team? We use a project management tool called Asana. It's just really easy to keep our clients in there. We'll give our clients the connection to it and they can see the projects they're working on. Everyone can effectively communicate and it's a really good way to stay focused. Another tool that we use for our back end and CRM is Zoho One. Those are the two main ones that keep us on our path. The Future: Voice, Video, Bots, and AI Q: We talked about changes since you started in the online marketing space almost 10 years ago. Look 10 years into the future, where do you see that space going and what should we be doing to prepare ourselves to be effective as we move into the future? A lot of the future is going to go to voice and video. Most of the Google searches right now are being done on voice. So, it's preparing those new search keywords to work that way. Another part will be messenger bots. Having messenger bots using artificial intelligence technology is allowing small businesses to compete with big business. They're able to build these messenger bots through Facebook and other tools that are allowing them to, almost, build out a full support staff, to where they can really have all the customers’ questions answered. They don't need to have these big rooms of customer service reps, and it keeps the customer happy because they're able to handle business without leaving the app. Voice, video, and artificial intelligence are where I see us going. In 10 years, who knows; look how much technology's advanced in the last 10. So, I can only imagine the next 10. Q: It could be both scary and very exciting, with a lot of opportunities. Right. It's going to be a roller coaster! Q: Are you strapped in and ready for the ride? Oh, yeah. I love it. Going back into your history a little bit, you got a bachelor's degree in media and information from Michigan State. Any chance you'll go to the University of Michigan for a master's program [laughter]? Our family is divided. My entire family went to the University of Michigan, and my sister and I are the only two to go to Michigan State. We've had that in-house rivalry for a while, and it's been great, because Michigan State, athletically, has been on top the last six or seven years now. It's been good that I've been winning the argument. Q: That's wonderful; congratulations. I was at an event recently with the Commandant of the Marine Corps, and he's from Lansing (Michigan) and is a big fan. So he was singing the school’s and the team's praises. So I think he's there as much as he can to cheer on the Spartans. Some of the best experiences of my life. Online Marketing for Local Businesses Q: There you go, that's perfect. Reach Digital focuses primarily on five areas of work, in which you're able to help small business owners: Local marketing Website maintenance Facebook advertising Search engine optimization (SEO) Business listing management Tell me about business listing management. What is that? Business listing management is where, if you have a business, it will be in any of the business directories: Yelp, Citymapper, Google, My Business, Bing Places, Yahoo, there's so many different directories. A big, big thing about that with your search engine optimization on a local level, especially, is having yourself listed correctly in all these directories. There's something call the NAP, which stands for “Name, Address, Place.” Search engines want to make sure that the name, address, and place are correct for all the businesses listed, that is, all the business directories that you're in. If it's incorrect, they see inconsistencies and it's harder for them to score it. It's harder for them to give you that trust score or ranking, because they see that there's some inconsistency. So it's good to be consistent across the board. Another thing we're able to do is monitor reviews that come across those listings. If you get a bad review, we're able to let you know so you can respond to it. If you get a good review, we're also able to let you know, so you can thank them and be engaged with your client base. Q: I would think that would a critically important service, and a strategic investment that small business owners could make to continue to build those key relationships and manage their online reputation. Yes, online reputation is very important. A lot of people will look at reviews before they even decide to call you, and it's just that extra trust factor. So, you want to make sure that you're on top of it. Q: In terms of your overall business, how would you rank order those areas of work in terms of where the team spends the majority of the effort and time? Regeneration Campaigns For the majority of our effort and time, we do a lot of regeneration campaigning. Which is, if someone's got a service to offer or a product to sell, we're trying to get them leads, so they can call. A lot of our time and effort is spent building those landing pages, and then running page campaigns, mainly through Facebook advertising to send traffic to generate those leads. The main effort is testing and building those pages, and building out those campaigns. Q: When you do that, do you manage the CRM on your end, or do you use the CRM and relationship management tools that your customers already use? We will integrate within their CRM. We'll have it set up to where those leads are going to go right into the clients’ systems. Their ads are all run into their own ad managers. We're not like a normal agency where we'll say, "Okay, you’re going to spend $1,000 a month, and we're going to hit you with 10% on top of it," or something like that. We say, " It's in your ad manager. Those campaigns are yours. Once we're done creating it, it's yours, and we run it.” We'll optimize it, but everything is through their programs. Q: To what extent are you agnostic about whatever platforms they're using? Really good question. There are a lot of these programs and platforms. Most of our clients are using the bigger CRM platforms, and point of service systems that we've had experience with. A lot are using Salesforce, Zoho, and Lightspeed, which is a point of service, point of sale system. Q: Your team is capable of helping them regardless of how they've implemented on their end? We'll tie into either their email marketing platform, or we'll tie into a web form that was created within their CRM. That web form will link to their system. We will format that form to have the same name to match, so if something is typed in on that form, and they hit submit, it will automatically be properly implemented into that lead form. It's really matching the field names that they already have set up. Q: Jake, what have I not asked you that I should have? Let’s touch on the local business aspect. If someone has a new business, one that's struggling, I can help them get that domain name, web hosting, or a contact management system that they should probably be looking at to use. Q: Sounds like they need to give you a call. They should. Q: If you've got a small business and you need help getting online, or you've already gone online to increase your marketing, and you've realized that you need some expertise and some more horsepower, Reach Digital sounds like a really great place to go. How do they get in touch with you?
You need to promote your design business if you want it to grow. Just like any other endeavour, if you don't promote your design business you are drastically impeeding its chance to grow. It's called brand recognition, which you being a designer should know. The idea is that when someone is in need of a service, you offer, there's a good chance they will choose to work with someone they know, or at least someone they've heard of. It's up to you to get your name out there so that the "someone they've heard of" is you. I've put together a list of 12 inexpensive or free ways you can promote your design business. I go into much more detail on each one in the podcast. Be sure to listen for the full story. 12 Inexpensive (or free) ways to promote your design business. Newsletters/Bulletins Many organizations, service clubs, churches, charities and such put out electronic or printed newsletters or bulletins for members and followers. If you belong to any such organization, you should reach out to them about advertising your business in their newsletter or bulletin. Most organizations would be happy to promote a member for a small fee. Recipients of these newsletters and bulletins are often inclined to support fellow members and use your services when needed. Sponsor a Team or Club Local sports teams and clubs are often looking for donations to fund their events. In exchange, your business name becomes associated with the team or club and is mentioned along with them in news articles. By sponsoring a team or club, you are not only helping your community, but you are spreading the word about your business and the goodwill associated with your donation. As an added benefit, some teams or clubs will offer you a tax receipt so you can write off the donation as a business expense. Promotional Events Businesses, non-profits, charities, and organizations will often put on an event attracting a gathering of people. These events often include draws, prizes, giveaways or some other form of incentives for attendees. Offer a discount or coupon towards your services to be included amongst the incentives. For example; offer a free business card layout design with every logo design project or one year of free website hosting with every website project. Silent Auctions Similar to promotional events, silent auctions are a way for an organization to raise funds. Most items in a silent auction are provided by local businesses. Offer a coupon towards a service you offer showing the value of the offer. For example, $300 off design services or a free year of web hosting (a $xxx value). The people who bid on your service are people who are in need of your help. Those who don't bid will at least see your item in the auction and hopefully remember your brand should they ever need it. Business Card Boards Have you ever been to an establishment that has a board or wall filled with peoples business cards? Why not add your own. It doesn't cost you anything, and if someone who requires your services spots your card, there's a good chance they contact you. Wear a T-Shirt Promoting Your Services When I first started my business, I had a T-Shirt made that said "Hi, I'm a web designer. Is your website working for you?". I wore that shirt everywhere potential clients might be. I was amazed how many people approached me with questions about their website or asking about my services. Many become clients. If you want to try this yourself, I created a couple of T-Shirts you can purchase at http://resourcefuldesigner.com/tshirt Claim Your Online Local Listings If you haven't done so already, you should claim your free local business listing on Google Places, Yahoo Local and Bing Places for Business. Sign up and be found in your local areal. Warning, you have to enter an address to claim your listing. If you work from home, you may want to think twice before proceeding unless you have a separate business address you can use. Community Sites and Local Directories Search for online directories in your area to list your business. Some such as your local Chamber of Commerce business directory may require a membership but other directories, such as your local municipality may be free. Car Magnets If you use your vehicle for both business and personal use, you may not want permanent signage affixed to it. Car Magnets are a great way to promote your business while out on business errands and are easily removable during your time out with family and friends. Press Releases Sending out press releases is a great way to get free promotion for your business. Send out a press release any time you or your business does something newsworthy. Have you won an award? Are you offering a new service? Have you been involved in promoting some local event or charity? Send out a press release every time you have news to spread. News outlets may not publish every press release you send out, but those they do will be free promotion for your business. Run a Workshop You are a professional designer. As a professional designer, you have knowledge and skills most people don't. Run a workshop in your area teaching local business owners information they can use to improve their businesses. Contact your local library, College, Chamber of Commerce, Business Service Center or Economic Development Center and ask to put on a workshop covering your expertise. Reach out to business networking groups. They are always looking for people to talk at their meetings. Present at your local College Many colleges and adult learning institutes offer entrepreneurial and business startup courses. Contact them and ask to present to the class the benefits of proper branding or having a well-built website. Most of the students attending these classes could become future clients. Promoting your design business There are thousands, if not millions of ways to promote your design business. The idea I wanted to share with you is that it's important to get your name out there. People may not need your services right now but should they in the future there is a greater chance of them turning to someone they are familiar with. Let that someone be you. How do you promote your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Silas I noticed your resource section is full of very powerful tools, but just about all of them are way out of my price range as a recent graduate. Is there anyway you can suggest some free tools? For example, I went out to find an alternative to Suitcase Fusion because as much as I loved it, it was not in my budget. I found a program called FontBase for free that works similarly. To find out what I told Silas you’ll have to listen to the podcast. Resource of the week Enlarge an image without losing quality From time to time you may need to enlarge an image in Adobe Photoshop beyond what is considered good practice. There are many third party options to do this but most cost money and enlarging an image may not be something you do on a regular basis. Here is a link to a quick tutorial showing an easy way to get the best out of your image enlargements in Photoshop. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com
If you are a doctor, increasing your search ranking is a vital if you want to grow your practice. Getting to the top of the search results will enable you to get in front of more eyeballs, and get more new patients. In this episode, Tyson talked about 4 strategies you can use to improve your visibility in the local search results. What was discussed? ·Quote for the day is “If you look for an excuse, you will find it. If you look for a way, you will find it.” The 4 ways to increase your online visibility: o Claim your listings (Google My Business, Bing Places, Yahoo Places, etc) o Regularly update your website with new content o Ensure your on page SEO is properly set up o Be Consistent with your name, address, phone number across the internet ·Claim your Google My Business page and make sure it is set up properly. ·Google sees a website that adds new content as a legit website and this can increase it's rankings. ·With proper website coding, you can increase how well Google reads your website, and as a result, how high up you are shown in the search results. ·Use the same information on all your citations and listings online to provide good signals to the search engines Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off. You can pick it up at: http://titanwebagency.com/report Also, be sure to check out our new podcast, The Healthcare Marketing Audio Blog. You can now listen to any of our blog posts on our blog, or in iTunes or Stitcher. Check out the show notes at: titanwebagency.com/podcast/016 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes
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