Raving Coaches

Grief changes everything. It rearranges the body, the brain, and the spirit. In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief. We talk about what it really means to breathe, move, and live again. You'll hear Marcia's holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives.

Let's be real: most coaches don't actually know how to hire a marketing person—because they don't know how to talk about what they do yet. I've seen too many brilliant coaches drop $30K on a beautiful brand, slick website, or “done-for-you” funnel that doesn't bring in a single client. Not because the designer or strategist was bad—but because the message wasn't clear. If you can't articulate what you do, no marketing can fix that. That's why I created the Copycat Coach Workshop—and we're doing it live again on October 22nd. This isn't about fixing your social media. It's about stripping away the buzzwords and finally owning the real words that describe what you actually do. The ones that attract the right clients and feel like your voice—not someone else's template. If your messaging still sounds like every other coach out there… If you've invested in branding or marketing that “looks good” but isn't converting… Or if you're tired of feeling invisible even though you know you help people… This is for you.

Most coaches don't realize they're imitating. They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn't convert. Why clients aren't showing up. Why they feel disconnected from the business they're building. In this episode, I'm naming what most won't: Your coaching brilliance doesn't live in someone else's framework. And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method. We'll talk about what it really looks like to build a body of work that's yours: How collaboration (not isolation) clarifies your coaching process Why copying—even subconsciously—keeps your business stuck What to do when your offers sound right, but don't feel right The power of experimentation and client interaction in developing your unique message Whether you're brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership. Are You a Copycat Coach? Workshop Discover your coaching superpower and learn how to communicate it clearly and confidently. → https://ravingcoaches.com/copycat Endotype Quiz Take the free quiz to find your marketing superpower and better understand how you're wired to connect with clients. → https://endotype.com Stop Calling Yourself a Coach – Start Telling People What You Really Do A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging. → https://ravingcoaches.com/stopcoach Small Business Owner Community (SBOC) A networking event where real-time conversations led to real clients—because relationship-building still works. → https://smallbusinesscommunity.com Episode Highlights: 03:15 — The invisible line between modeling and mimicking 08:40 — How Laura's early offers failed (and what changed) 16:22 — Why “finding your niche” isn't the solution—it's a distraction 27:05 — What to do when you realize your messaging isn't yours 34:10 — Why the Copycat Coach workshop exists (and who it's for)

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle. You'll hear Lara's practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules. Links • Lara Days — best place to connect: Instagram (she checks DMs and responds) • Programs: Annual Group Intuitive Eating Program; Nourished & Whole Collective membership: https://www.laraelizabethcoaching.com/nourished-and-whole-collective  • Raving Coaches podcast homepage (listen & subscribe): https://ravingcoaches.podbean.com/ Mentioned in the Episode • Interoception & attunement as “data you can feel” • Screening for disordered eating before prescribing food tracking • Program design: buy‑in, clear agreements, and consent in groups

What if the reason your business feels hard… isn't you? In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you. I get into the difference between having cheerleaders at the bottom of the hill and a coach who's actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you're building doesn't have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective. Resources mentioned:

What happens when your business is “successful” on the outside—but you're exhausted, maxed out, and secretly wondering if you've built yourself into a corner? That's exactly where many of Katherine Danesi's clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence. And coaches—you'll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can't clearly say what you uniquely do, you're going to burn out chasing clients. That's why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out. ➤ Save your spot here: https://ravingcoaches.com/copycat ➤ Connect with Katherine: katherinedanesi.com | LinkedIn + Instagram: @KatherineDanesi | Subscribe to her newsletter via her website for weekly strategy insights

Are you wasting time at events—or making the most of them? In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie. One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve. I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You're a Coach” course now to refine your message before your next event.

What happens when your nervous system resets everything—your identity, your voice, your business? In this week's episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they've been told to suppress. This one is for every coach who knows they're still only showing 50% of what they're capable of.

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story.  She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it's the one I desperately needed in my first four companies. In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients' future breakthroughs. Spoiler: the program you're meant to build is often the one you once needed most. If you're ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it's so hard to move on—you're going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love. In this episode, we dig into why healing after toxicity isn't about “finding the next one”—it's about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn't know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn't match your bold, hilarious truth. Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that's smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up. ➤ Learn more or work with Heather: https://healthyrelationships.info ➤ Follow her workshops on Eventbrite under “Healthy Relationships” ➤ Take the Endotype Quiz at https://endotype.com ➤ Book a Connection and Direction call: https://ravingcoaches.com/c&d

You're not scared of helping people. You're scared of selling it. In this final episode of the six-step series on building a successful coaching business, I'm getting real about sales. We're talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you're struggling with sales, it's not your fault. Most coaches weren't trained in sales—they were trained to serve If your stomach flips at the idea of follow-ups, or if you've ever charged less “just to help,” this episode is for you. I'll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it's not the discount). Mentioned episodes:  Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/ Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/

What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That's the story for a lot of Gen X women, and it's also a warning sign for coaches. In this conversation, Laura Aiello—Harmonizer Endotype, retreat leader, and wellness coach—shares how social wellness, intentional friendships, and boundaries aren't just “nice to have.” They're survival tools. She explains why many women feel undervalued, how people-pleasing erodes self-trust, and what it really takes to create a circle of people who see you for who you are. If you've ever caught yourself thinking “I hate people” while secretly wishing for deeper connection, this one will hit home. ➤ Laura Aiello's Website: laylowwellness.com ➤ Free Guide: 10 Things to Say When You Don't Know What to Say ➤ Raving Coaches Podcast: https://ravingcoaches.podbean.com/ Other episode mentioned: Avoiding the Drama Triangle with Your Coaching Clients

Why great presentations don't get you clients You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear— …and then nothing happened. No new clients. No one followed up. Sound familiar? In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart next steps. There are too many myths out there about How to Design Smart Coaching Funnels That Actually Convert. It this episode we expose a few of them.  You'll learn: Why $24 and $100 offers rarely lead to $1,000 coaching clients How to build trust instead of just giving more information The mistake I made by giving too much too soon—and what I do now instead If your quiz, freebie, or workshop isn't converting, this is the missing piece. It's Step 5 in the 6-step series to build a profitable coaching business.

 Ever wonder why your website looks good but doesn't convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work. We talk brand story, strategy, and how your childhood hints at the signature work you're meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people. ➤ Explore Lee's work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

Wouldn't it be great if dream clients just showed up with cash in hand? Yeah—me too. But that's not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People.  I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more?  Take the Endotype Formula quiz and book a  Connection & Direction Call.  And don't forget to check out the “Stop Calling Yourself a Coach” course if you're still fumbling through what to say.

What if your digestive issues and weight gain aren't just about food—but about how you feel about yourself? In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You're fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who've spent decades ignoring their own needs. What You'll Hear in This Episode: What is functional nutrition? Anke shares how she looks beyond lab results to map out a client's full health timeline—physical and emotional. The emotional roots of weight loss resistance You'll hear how one client's belief that she didn't deserve “new clothes” shaped her eating habits for life—and how Anke helped her break that pattern. How metabolism, hormones, and gut health are connected We unpack how trauma, stress, and people-pleasing can derail your health, even when you think you're doing everything right. Why coaches need to create safe spaces for vulnerability I share how your marketing, your discovery calls, and your presence all influence whether a client can truly open up and heal. Especially if they're carrying shame around their body or health. If you're a coach or wellness practitioner working with midlife women—or if your own body is giving you confusing signals—this episode is packed with insights to help you move from confusion to clarity. Guest Resources and Contact Website: https://www.forwardandupwellness.com Facebook: https://www.facebook.com/coachanke LinkedIn: https://www.linkedin.com/in/anke-johnson-1903612/ ➤ More episodes here: Raving Coaches Podcast Homepage Take the Endotype Quiz at www.endotype.com to find out your coaching superpowers.  To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify  

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they'll finally land a client. But then someone reads it and says, “I still don't understand what you do.” In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now. If your message is vague, confusing, or focused on your methods instead of your clients' pain? This one's for you. I'll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business. ➤ Learn more about the Stop Calling Yourself a Coach course

Ever wonder why you can't seem to “just do the thing” in your business—even when you know what to do? This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues. Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you're overfunctioning just to feel safe, this is your episode. ➤ Learn more about Sara Miley: https://fullcirclewellspring.com ➤ Follow her on Instagram: @CoachSaraMiley ➤ Attend the Rise Up From Trauma Conference: https://riseupfromtrauma.com ➤ Take the Endotype Quiz: https://www.endotype.com

 Your brand isn't your color palette. It's not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn't match your energy, people don't trust it. When it does? You become magnetic. Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you're not. We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client's first objection probably isn't the real one. If you've ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve. Connect with Kristina at www.kristinajensen.com Listen to more episodes: https://ravingcoaches.podbean.com/

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don't know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique business superpower and how you can use it to stand out from a sea of “just another coach” noise. Want help discovering what sets you apart? Take the Endotype Quiz, Check out the Stop Calling Yourself a Coach course, Book a Connection & Direction Call.

Listen up coaches—this isn't your usual parenting podcast. Dinalynn, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She explains why what looks like defiance is often language confusion or literal-mindedness. When parents learn to observe behavior non‑judgmentally and ask open questions like “Tell me what was in your mind…?”, magic happens: connection, understanding, and yes, actual progress. If you're tired of hearing “they just won't listen,” this episode unpacks how to help parents step out of shame, lean into curiosity, and adopt “play as a mindset.” Trust us, this one will challenge how you view communication struggles—and give you next-level coaching tools. ➤ Dinalynn's tools and podcast ➤ https://ravingcoaches.podbean.com

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don't want to do … (marketing, accounting, sales, follow ups, etc).  I wish it would just go away.” That, my friend, is resistance. And it's likely running the show in your business more than you realize. I share a story that helped me feel the concept of resistance in my body—and why bending (instead of bracing) is the secret to taking back control. Whether you're resisting your marketing, your pricing, or your next move, this is your call to get honest. Let's name it and shift it together. Ready for next steps? Connection & Direction Call | Stop Calling Yourself a Coach course

Coaches, it's time to get honest about your sales strategy. If your DMs are dry, your calendar's empty, and your content feels like it's going nowhere—you're not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren't converting. They break down Gurleen's visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you've been spinning your wheels trying to mimic someone else's Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells. ➤ Gurleen's Free Sales Resources: https://forms.gle/3LoX4crurfAo6S817 ➤ Connect with Gurleen: @itsgurleendhillon on Instagram ➤ Raving Coaches episodes: https://ravingcoaches.podbean.com/

You can track your hours. You can budget your money. But if you're bleeding energy all over the place, your business will still feel stuck. In this episode of the Raving Coaches podcast, I'm talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you're constantly tired, resentful, or overwhelmed, it's costing you clients, clarity, and momentum. I'll walk you through what an energy audit looks like, why joy is a valid ROI, and how to spot the swampy friends, broken systems, and boundary breaches that are draining you dry. Take notes. Then take action. → Book your Connection & Direction Call → Haven't taken the Endotype Quiz yet? That's step one.

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she's turning it into a community. In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die. If you've been itching to burn your business down—or finally let it evolve—this one's for you. Jen doesn't hold back, and neither did I. Connect with Jen on her website: https://bedarecreate.com/

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we've got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I'm leaking hours—or hiding from the hard stuff like follow-up calls. This isn't about spreadsheets and suffering. It's about awareness. If you don't know where you're at, you can't move forward. If this hits a nerve and you want to sort it through, book a Connection & Direction Call. Or dive into the Stop Calling Yourself a Coach course and fix your messaging while you're at it.

Being good at what you do isn't enough if no one knows who you are. In this episode, I sit down with Rob Lang, who's been behind the scenes of the media for 35+ years, helping people turn their skills into visibility and credibility. We unpack what makes a media pitch land, the #1 mistake most coaches make, and how to tailor your message for real-world results—not just a framed newspaper article from 1992. Rob also shares how even introverts can craft a clear message that magnetizes the right opportunities. You don't need a PR team—you need a strategy. And this episode delivers it.   Learn more about Rob at: theexpertexpert.com

5,000 downloads. Zero ads. Just consistent, clear messaging and aligned audience building. In this special solo episode, I'm celebrating a big milestone—and unpacking how we got here. If you've been spinning your wheels trying to get clients or build traction, this one's for you. I share what actually worked for growing the Raving Coaches Podcast, what didn't, and how you can apply the same thinking to your coaching business. This episode is equal parts gratitude and strategy, including a real look at business ROI, energetic investment, and why your consistency matters more than your following size. If you want to grow a coaching practice that works for you, tune in. Subscribe and leave a review, then book your Connection & Direction Call to figure out your next best step. Want to fix your messaging? Take the Stop Calling Yourself a Coach course.

This isn't just a conversation. It's a transmission. I sat down with Monique McDonald to talk about the deeper layers of visibility—how your body holds your story, how your voice reflects your beliefs, and what happens when you finally stop performing and start owning who you are. We got into duality, sacred space, business identity, and what voice work has to do with marketing clarity. If you've ever felt unseen, muted, or afraid to take up space—this episode is for you. Download Monique's free 10-day Magnetic Speaker Kit → moniquesgift.com Monique's website: https://www.themagneticvoice.com/ 

This launch didn't start with a spreadsheet. It started with a nudge. In this solo episode, I'm pulling back the curtain on how I went from “I should probably do a workshop” to booking new clients, selling strategy sessions, and creating a profitable, intuitive launch. You don't need to build the whole funnel. You don't need to plan for three months. You just need a clear next step, a marketing plan that puts butts in seats, and a path that feels good to YOU. I'm giving you permission to launch messy, imperfect, and aligned. Want help with your own launch or marketing? Let's talk in a Connection and Direction Call. And if your message still feels fuzzy, go take the Stop Calling Yourself a Coach course—it'll clean that up real fast.

What if your most powerful business tool isn't your website or your strategy—but your body? In this episode, intuitive coach Brenda Winkle and I explore how breath, embodiment, and energy practices create massive clarity for coaches—especially those who don't fit the “standard” mold. We talk about real-world intuition in business (not the fluffy kind), what it means to move from trauma responses into sovereignty, and how even pricing decisions can be led by your gut. Brenda shares her personal journey from teacher to coach, and we get honest about failed launches, spiritual gifts, and what happens when you stop hiding half of who you are. Start reclaiming your energy and your authority with Brenda's free tools: → Download her free Energy Audit: brendawinkle.com/audit → Explore more at brendawinkle.com → Connect with Brenda on Instagram, Facebook, LinkedIn, and TikTok

 Coaches, are you helping your clients... or are you accidentally creating drama that stalls your business? In this solo episode, Laura Hulleman breaks down the Drama Triangle—victim, persecutor, rescuer—and how it sneaks into our coaching relationships, our marketing, and even our self-worth. If you've ever wondered why your business feels exhausting or your messaging sounds off, this episode is your mirror. Tune into the Raving Coaches podcast to find clarity, drop the hero complex, and start building client relationships that are healthy, strategic, and sustainable. If your message is murky, take the course: Stop Calling Yourself a Coach

If you've ever frozen up mid-launch, doubted your pricing, or wondered whether you're even cut out for this business—stop scrolling and hit play. In this episode, I talk with Cera Byer about the internal war coaches' fight between intuition and fear, embodiment and logic, survival and expansion. Cera shares what it looks like to run a launch rooted in trust—not tactics. We discuss why so many coaches live in the fantasy of failure, how our nervous systems sabotage creativity, and what happens when you unfollow everyone and listen only to yourself. If you're a coach building a business on big dreams and bigger feelings, this conversation will hit home. Resources from Cera: Website: www.intuitiveedgecoaching.com IG: @intuitiveedgecoaching Podcast: The Elemental Entrepreneurship Podcast Book: The Six Pillars of Body Love (coming soon) Not sure what coaching work you're meant to do? Take the Endotype Formula quiz to find your business superpower.

Let's be real: most coaches don't actually know how to hire a marketing person. I've had too many conversations with brilliant coaches who ended up $30K in the hole with a beautiful website that doesn't get them a single client. In this episode of Raving Coaches, I'm breaking down exactly what to ask before you hire anyone for your marketing—whether it's a designer, a copywriter, or a strategist. I'll show you how to tell if they actually understand you and your business, and what kind of return you should be expecting. Most importantly, I'll help you avoid the trap of hiring someone who gives you “visibility” but no clients. Because the truth is, marketing that doesn't bring you clients is just expensive decoration. Take the free Endotype Quiz to discover your coaching superpower: https://endotype.com Want help figuring out what's off in your marketing? Book a Connection & Direction Call: https://ravingcoaches.com/C&D

Let's be honest—most conferences are a dumpster fire of awkward energy and sales pitches. This episode is about how to do it differently. Pat Miller, the Idea Coach and creator of the Small Business Owners Community, has created a conference that's built on actual community—not just cliques and cold coffee. In this episode, we break down how he intentionally curates the experience—from the minute someone buys a ticket, all the way through the steak dinner on day three. If you're a coach running workshops, retreats, or your own event, this episode is your behind-the-scenes look at what makes people actually show up—and rave about it afterward. Plus, we talk about: Why most events fail to make people feel seen What coaches must stop doing if they want to be taken seriously Intentionality when it comes to communities and events. How to build a room where people want to help each other win Learn more Pat's work or attend the conference: SmallBusinessOwnersCommunity.com LinkedIn Coaches: Start with your unique message—Stop Calling Yourself a Coach  Or book a Connection & Direction Call to get personalized help

I've had some incredible business coaches—and I've had some I couldn't run from fast enough. In this episode, I'm pulling back the curtain and telling the truth about how to pick a coach who works with you, not over you. I talk about why we're drawn to bossy coaches (hint: it's got something to do with our employee conditioning), why you need to ask better questions before hiring, and how to make sure you're not just buying someone's plug-and-play method that burns you out. If you're about to hire support, listen to this first. Resources and links I mention: → Endotype Quiz (to find out your coaching superpower): https://endotype.com → Book a Strategy Session: https://ravingcoaches.com/c&d

If you've ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you're not alone. In this episode, I'm pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can't network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, and yes—I go on a mini rant about the whole “ambivert” thing. You've been warned.

 This is one of those conversations that stays with you. Sheila Williams is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don't know why. You'll hear us talk about how society's shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence. We dig into referral dynamics, marketing with “soft touch,” the difference between coaching men and women, and how your energy shows up before you even say a word. If you've ever coached a man—or loved one—who “doesn't do emotions,” this episode is for you.

What happens when your nervous system resets everything—your identity, your voice, your business? In this week's episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they've been told to suppress. This one is for every coach who knows they're still only showing 50% of what they're capable of.

You love referrals—they're warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it.  You'll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a way that feels natural, and when to ask for a referral (without feeling awkward). I also discuss my Stop Calling Yourself a Coach - Start Telling People What You Really Do course that helps you clarify your message so referrals become second nature. Want to know your coaching superpower? Take the Endotype Formula Quiz, or if you're ready to start speaking your clients language check out the course.: ravingcoaches.com/stopcoach

What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development. We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing that actually sells. Coaches will walk away with fresh insight into leadership as a marketing tool, and why confidence often starts with clarity. If you want to know more about your unique style, why not make your first step taking the Endotype Formula quiz at endotype.com

You've probably heard it: “Create your ideal client avatar.” Maybe you've even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I've done it too. And I'm here to tell you—it's a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and what actually works instead. I'll walk you through the three things that make up your real coaching sweet spot and how your Endotype reveals who you're built to help. If you're ready to stop guessing and start marketing in a way that actually fits you, let's go. Links & Next Steps:

If you're a coach who makes decent money but still feels broke—or can't figure out why the financial freedom you imagined hasn't materialized—this conversation is for you. I sat down with financial coach Melinda Chapman, and what we uncovered is something I've seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a thousand cuts”—the coffee runs, the coaching programs you bought out of hope, the subscriptions you forgot you had. This episode is a grounded, compassionate look at money for smart, capable women who are tired of feeling like they're working too hard for too little. You'll hear how to spot the real leaks in your finances—personal and business—and how to stop spending money as a form of self-soothing (yes, we went there).

When you blend in, your dream clients can't find you. In this episode of Raving Coaches, I'm sharing what I realized while sitting at a networking event full of coaches who all sounded exactly the same. If your marketing feels flat—or if you're tired of people not “getting” what you do—this one's for you. I'll walk you through why common coaching buzzwords are killing your marketing, how your client's brain is wired to filter you out, and what you can say instead to finally get noticed. Plus, I'll tell you how to stop camouflaging your business and start standing out, using the insights you'll discover in the Endotype Formula and by attending my Are You a Copycat Coach workshop.    https://ravingcoaches.com/copycat

Not every coaching client is a dream to work with—and that's okay. In this episode of Raving Coaches, I break down how to handle difficult clients, from those who want therapy instead of coaching to the ones who just won't take action. I also talk about how your Endotype Formula influences who you coach best and why misaligned clients might be a marketing issue, not just a personality clash. If you're tired of wondering why some clients drain you, tune in. You'll walk away with strategies you can use today to create better-fit client relationships.

Tracey Bee's journey from lawyer to niche strategist is one every coach will recognize. After years of being “too much” in law, she stepped away, came back different, and built a business that blends her courtroom expertise with the emotional intelligence she couldn't suppress. I was inspired by Tracey's willingness to reinvent as she was growing realizing what she loved about the coaching she was doing, and what she didn't like at all. That is a big part of getting to the unique work that only you can do.  As you listen, notice how Tracey uses strategy, role-playing, and emotional filtering tools to prepare clients to stand strong in court—even without a lawyer. Could these be helpful in your coaching? And of course, as you are coaching women who realize divorce is part of their growth process, keep Tracey Bee, The Divorce Solutionist, in mind for referrals. 

Does your unique body of work feel like a burden, or a playground? In this week's Raving Coaches Podcast, I challenge the myth that doing what you love has to come at the cost of everything else. Drawing from my own journey, the Endotype Formula, and insights from Elizabeth Gilbert and Marianne Williamson, I am offering a path toward aligned work that lights you up—and pays the bills. If your coaching business feels heavy, this episode is your invitation to play again. CTA: – Discover your Endotype: www.endotype.com – Watch the TED Talk by Elizabeth Gilbert: https://www.ted.com/talks/elizabeth_gilbert_your_elusive_creative_genius?language=en – Join me for Are You A Copycat Coach?

What if your client's job struggle isn't about motivation—but about misalignment? In this episode, Laura talks with career coach Ash Cross (Enhancer Endotype) about what it really takes for neurodivergent individuals to thrive at work. From assessing readiness to change, to redefining success based on energy levels, Ash reveals a more humane and personalized approach to career coaching. You'll also hear how Ash went from overworked employee and freelancer to full-time business owner by designing their systems around their neurodivergent brain—and why that's made all the difference. This episode is essential listening for any coach who supports diverse thinkers or who wants to build a business that works with—not against—their natural wiring. Links Mentioned: Ash's Website: acrosscareers.com Ash on LinkedIn: https://www.linkedin.com/in/acrosscareers/

 In this episode of Raving Coaches, Laura Hulleman invites coaches to move beyond their “generalist” phase and start claiming their unique body of work—the specialized combination of experiences, tools, and natural abilities that make your coaching unforgettable. Laura shares her own deep-dive process that helps coaches articulate and own their signature work. She breaks down the signs that you're close (even if you can't see it yet) and explains why feeling like “you made it up” might actually be a clue you're on the right track. Are you a Copycat Coach? Find out here: https://ravingcoaches.com/copycat

This week on the Raving Coaches Podcast, I sat down with Christiane David of Green Wealth Legacy—a financial coach who works alongside her three sisters to guide high-achieving women through the emotional and practical side of money. In this episode, we unpack “financial intimacy,” a term that might change how you see your bank account forever. We talk about the common anxiety women feel about money—even six-figure earners—and why ignoring your numbers might be the very thing keeping you stuck. Christiane also shares how they structured their coaching program based on each sister's strengths: mindset, budgeting, debt, and credit.