Raving Coaches

Let's be real: most coaches don't actually know how to hire a marketing person. I've had too many conversations with brilliant coaches who ended up $30K in the hole with a beautiful website that doesn't get them a single client. In this episode of Raving Coaches, I'm breaking down exactly what to ask before you hire anyone for your marketing—whether it's a designer, a copywriter, or a strategist. I'll show you how to tell if they actually understand you and your business, and what kind of return you should be expecting. Most importantly, I'll help you avoid the trap of hiring someone who gives you “visibility” but no clients. Because the truth is, marketing that doesn't bring you clients is just expensive decoration. Take the free Endotype Quiz to discover your coaching superpower: https://endotype.com Want help figuring out what's off in your marketing? Book a Connection & Direction Call: https://ravingcoaches.com/C&D

Let's be honest—most conferences are a dumpster fire of awkward energy and sales pitches. This episode is about how to do it differently. Pat Miller, the Idea Coach and creator of the Small Business Owners Community, has created a conference that's built on actual community—not just cliques and cold coffee. In this episode, we break down how he intentionally curates the experience—from the minute someone buys a ticket, all the way through the steak dinner on day three. If you're a coach running workshops, retreats, or your own event, this episode is your behind-the-scenes look at what makes people actually show up—and rave about it afterward. Plus, we talk about: Why most events fail to make people feel seen What coaches must stop doing if they want to be taken seriously Intentionality when it comes to communities and events. How to build a room where people want to help each other win Learn more Pat's work or attend the conference: SmallBusinessOwnersCommunity.com LinkedIn Coaches: Start with your unique message—Stop Calling Yourself a Coach  Or book a Connection & Direction Call to get personalized help

I've had some incredible business coaches—and I've had some I couldn't run from fast enough. In this episode, I'm pulling back the curtain and telling the truth about how to pick a coach who works with you, not over you. I talk about why we're drawn to bossy coaches (hint: it's got something to do with our employee conditioning), why you need to ask better questions before hiring, and how to make sure you're not just buying someone's plug-and-play method that burns you out. If you're about to hire support, listen to this first. Resources and links I mention: → Endotype Quiz (to find out your coaching superpower): https://endotype.com → Book a Strategy Session: https://ravingcoaches.com/c&d

If you've ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you're not alone. In this episode, I'm pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can't network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, and yes—I go on a mini rant about the whole “ambivert” thing. You've been warned.

 This is one of those conversations that stays with you. Sheila Williams is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don't know why. You'll hear us talk about how society's shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence. We dig into referral dynamics, marketing with “soft touch,” the difference between coaching men and women, and how your energy shows up before you even say a word. If you've ever coached a man—or loved one—who “doesn't do emotions,” this episode is for you.

What happens when your nervous system resets everything—your identity, your voice, your business? In this week's episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they've been told to suppress. This one is for every coach who knows they're still only showing 50% of what they're capable of.

You love referrals—they're warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it.  You'll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a way that feels natural, and when to ask for a referral (without feeling awkward). I also discuss my Stop Calling Yourself a Coach - Start Telling People What You Really Do course that helps you clarify your message so referrals become second nature. Want to know your coaching superpower? Take the Endotype Formula Quiz, or if you're ready to start speaking your clients language check out the course.: ravingcoaches.com/stopcoach

What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development. We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing that actually sells. Coaches will walk away with fresh insight into leadership as a marketing tool, and why confidence often starts with clarity. If you want to know more about your unique style, why not make your first step taking the Endotype Formula quiz at endotype.com

You've probably heard it: “Create your ideal client avatar.” Maybe you've even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I've done it too. And I'm here to tell you—it's a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and what actually works instead. I'll walk you through the three things that make up your real coaching sweet spot and how your Endotype reveals who you're built to help. If you're ready to stop guessing and start marketing in a way that actually fits you, let's go. Links & Next Steps:

If you're a coach who makes decent money but still feels broke—or can't figure out why the financial freedom you imagined hasn't materialized—this conversation is for you. I sat down with financial coach Melinda Chapman, and what we uncovered is something I've seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a thousand cuts”—the coffee runs, the coaching programs you bought out of hope, the subscriptions you forgot you had. This episode is a grounded, compassionate look at money for smart, capable women who are tired of feeling like they're working too hard for too little. You'll hear how to spot the real leaks in your finances—personal and business—and how to stop spending money as a form of self-soothing (yes, we went there).

When you blend in, your dream clients can't find you. In this episode of Raving Coaches, I'm sharing what I realized while sitting at a networking event full of coaches who all sounded exactly the same. If your marketing feels flat—or if you're tired of people not “getting” what you do—this one's for you. I'll walk you through why common coaching buzzwords are killing your marketing, how your client's brain is wired to filter you out, and what you can say instead to finally get noticed. Plus, I'll tell you how to stop camouflaging your business and start standing out, using the insights you'll discover in the Endotype Formula and by attending my Are You a Copycat Coach workshop.    https://ravingcoaches.com/copycat

Not every coaching client is a dream to work with—and that's okay. In this episode of Raving Coaches, I break down how to handle difficult clients, from those who want therapy instead of coaching to the ones who just won't take action. I also talk about how your Endotype Formula influences who you coach best and why misaligned clients might be a marketing issue, not just a personality clash. If you're tired of wondering why some clients drain you, tune in. You'll walk away with strategies you can use today to create better-fit client relationships.

Tracey Bee's journey from lawyer to niche strategist is one every coach will recognize. After years of being “too much” in law, she stepped away, came back different, and built a business that blends her courtroom expertise with the emotional intelligence she couldn't suppress. I was inspired by Tracey's willingness to reinvent as she was growing realizing what she loved about the coaching she was doing, and what she didn't like at all. That is a big part of getting to the unique work that only you can do.  As you listen, notice how Tracey uses strategy, role-playing, and emotional filtering tools to prepare clients to stand strong in court—even without a lawyer. Could these be helpful in your coaching? And of course, as you are coaching women who realize divorce is part of their growth process, keep Tracey Bee, The Divorce Solutionist, in mind for referrals. 

Does your unique body of work feel like a burden, or a playground? In this week's Raving Coaches Podcast, I challenge the myth that doing what you love has to come at the cost of everything else. Drawing from my own journey, the Endotype Formula, and insights from Elizabeth Gilbert and Marianne Williamson, I am offering a path toward aligned work that lights you up—and pays the bills. If your coaching business feels heavy, this episode is your invitation to play again. CTA: – Discover your Endotype: www.endotype.com – Watch the TED Talk by Elizabeth Gilbert: https://www.ted.com/talks/elizabeth_gilbert_your_elusive_creative_genius?language=en – Join me for Are You A Copycat Coach?

What if your client's job struggle isn't about motivation—but about misalignment? In this episode, Laura talks with career coach Ash Cross (Enhancer Endotype) about what it really takes for neurodivergent individuals to thrive at work. From assessing readiness to change, to redefining success based on energy levels, Ash reveals a more humane and personalized approach to career coaching. You'll also hear how Ash went from overworked employee and freelancer to full-time business owner by designing their systems around their neurodivergent brain—and why that's made all the difference. This episode is essential listening for any coach who supports diverse thinkers or who wants to build a business that works with—not against—their natural wiring. Links Mentioned: Ash's Website: acrosscareers.com Ash on LinkedIn: https://www.linkedin.com/in/acrosscareers/

 In this episode of Raving Coaches, Laura Hulleman invites coaches to move beyond their “generalist” phase and start claiming their unique body of work—the specialized combination of experiences, tools, and natural abilities that make your coaching unforgettable. Laura shares her own deep-dive process that helps coaches articulate and own their signature work. She breaks down the signs that you're close (even if you can't see it yet) and explains why feeling like “you made it up” might actually be a clue you're on the right track. Are you a Copycat Coach? Find out here: https://ravingcoaches.com/copycat

This week on the Raving Coaches Podcast, I sat down with Christiane David of Green Wealth Legacy—a financial coach who works alongside her three sisters to guide high-achieving women through the emotional and practical side of money. In this episode, we unpack “financial intimacy,” a term that might change how you see your bank account forever. We talk about the common anxiety women feel about money—even six-figure earners—and why ignoring your numbers might be the very thing keeping you stuck. Christiane also shares how they structured their coaching program based on each sister's strengths: mindset, budgeting, debt, and credit.

What really makes up your coaching genius? In this second episode of a four-part series, Laura Hulleman, host of the Raving Coaches podcast and creator of the Endotype Formula, reveals the three elements of your unique coaching genius: your Endotype superpowers, the skills you've picked up over time, and the life experiences that shaped you. Laura breaks down why your certifications are only part of the puzzle—and why your unique body of work matters more. Coaches will walk away thinking differently about their niche and the kind of clients they're meant to serve.

What does it mean to be seen—really seen—in your life and your business? In this week's Raving Coaches episode, Laura talks with Steph Shanks about redefining success, navigating reinvention, and the radical act of visibility. If you've ever felt like your work isn't the whole story—or that you're meant to offer more, but you're afraid to say it—this episode is your permission slip. Steph's story will remind you that bravery isn't always loud. Sometimes, it looks like finally raising your prices, finally offering the retreat, or finally stepping into work you thought was “too much.” This conversation is especially for coaches who are sitting on a body of work and don't know how to share it—or sell it. My coaching superpower is helping you discover and release that unique body of work.  It's time to claim the work that only you can do.  Links + Resources: Steph's Portrait Sessions + Retreats Endotype Formula Quiz Strategy Call  

This episode kicks off my multi-part series on uncovering what makes you a one-of-a-kind coach. I call it your unique body of work. In this episode, we will talk about your coaching superpower—the consistent gift that shows up in your work, rooted in your Endotype Formula. You'll hear how her own journey unfolded and how curiosity might be the first clue to discovering your unique body of work. You will walk away from this one knowing what makes you unique in a world of coaches. Discover your Coaching Superpower; take the Endotype quiz: https://endotype.com/ Learn how to describe what you really do: https://ravingcoaches.com/stopcoach

Coaches often struggle with visibility, pricing, and client acquisition—but what if those struggles go deeper than business strategy? This week's guest is Scotti Moser, a former lawyer turned transformational coach, who helps women release emotional patterns from narcissistic parenting that are silently sabotaging their success. If you grew up in an environment where you had to stay small, avoid conflict, or constantly prove your worth, those patterns don't just disappear. They show up in your coaching business. She shares with us: ✔️ The 4 deep-seated beliefs that make visibility, pricing, and selling feel so hard ✔️ Why your business might be “breadcrumbing” you—and how to shift it ✔️ The #1 missing piece in traditional mindset work that keeps coaches stuck If you've ever wondered why you're not making the money you should—or why marketing feels overwhelming—this episode will help you connect the dots. Tune in now and start breaking free from old patterns.

Do you realize the importance of building a relationship in developing coaching clients? Your “discovery call” is a primary way to do so. But many coaches misunderstand the how-to's of  the call. Let's be real — calling it a "discovery call" could be the first mistake. Why? Because clients have no idea what they're about to "discover." It's intimidating and unclear. Is it a sales call? A therapy session? Will you “discover their deep secrets and are they ready for that?  Even more important than what we are calling them is your understand of three phases of your call: Getting to Know You: Establish rapport and begin building trust. The Sample Session: Give your potential clients a taste of your coaching. Help them experience the value you offer. The Sales Process: Seamlessly transition into selling your services without any icky feelings.  By the end of this episode, you'll have a clear understanding of how to turn your “discovery calls” into a valuable tool for both you and your clients.

Have you ever felt like you should just “get over it”. The grief around loss can be a tricky space to navigate. This week on Raving Coaches, I chat with grief transformation coach Karen Taylor to talk about why understanding grief—and the grieving process—matters for all coaches, not just those working with loss. Karen shares how she built her coaching business using TikTok, digital products, and in-person events, along with what she learned about showing up consistently. Laura breaks down the marketing lessons coaches can take from Karen's approach, including why coaches need to position their work clearly (not just call themselves a “coach”). If you've ever felt stuck in how to reach the right clients or explain what you do, this episode is for you.

This episode continues the conversation from last week about how to get clients — but this time, we focus on how to get them interested in what you offer. The fact is, most potential clients don't care about your certification or your coaching process. What they care about is how you can help them solve their problems. We'll walk you through crafting your message so you can stop wasting time talking about the wrong things. I'll help you figure out how to talk to potential clients in a way that resonates with their needs and motivates them to take action. By the end of this episode, you'll have a few ideas of what to say and know exactly what to not say. Dialing in your messaging IS what will get you paid. If you need help dialing in your message, take a look at “Stop Saying You're a Coach – Start telling people what you really do” program: https://ravingcoaches.com/stopcoach

Are you ever overwhelmed by so many ideas - great ideas, but they get you stuck in analysis paralysis? Or, does that ever growing endless to-do list keep you avoiding action in your coaching business?  Today I talk with Michelle Gruening, a tough-love business coach who helps first-time entrepreneurs break through limiting beliefs and take action. Michelle shares why so many new coaches get stuck in idea overload—trying to do too much at once and underestimating the time it takes to build a sustainable business. She explains how to break out of the cycle and focus on the right next step, not all the steps.  Plus, we dive into her approach to avoiding burnout by identifying and offloading the draining tasks in your business. If you're tired of spinning your wheels and ready for clarity, this episode is for you. Links from this episode: Michelle's Website: www.michellegruening.com Michelle on Instagram: @michellegruening Michelle on Facebook: facebook.com/michelleegruening

The most common question for a coach is "How do I get clients?" When you become a coach, did you realize how much of your success would ride on you being great at sales and marketing? Nobody teaches you that in coaching school, right? But now it's time to learn the basics of client acquisition. We dive into the first part of the solution — Where are my clients? Your warm market is just the beginning. Let's talk about strategic networking. And how to avoid “time thieves” — activities that seem productive but aren't actually helping you connect with your ideal clients. Tune in to learn exactly where to find clients who are ready for what you offer. And if you're ready to learn what to say to new prospects, check out “Stop Saying You're a Coach – Start telling people what you really do.” program. Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Financial Clarity for Coaches with ADHD Running a coaching business is already enough of a mental load—so why is money management the thing that trips up so many coaches? In this episode, I am talking with Sherry Andrew (Manifestor Endotype) about how to finally feel in control of your finances—even if you have ADHD, hate spreadsheets, or feel like you never know where your money is going. She shares her personal journey from being fired after 17 years to becoming a financial coach for self-employed entrepreneurs with ADHD. We get into the biggest financial mistakes coaches make, why paying yourself first changes everything, and how to set up financial systems that actually work for your brain. Coaches are some of the most over-marketed-to entrepreneurs. Change your title on social media to “Coach,” and suddenly everyone has a course or system you need to buy. But if you're spending more than you're making, you're not running a business—you're running a very expensive hobby. In this episode, we talk about how to create a profitable coaching business without over-investing in unnecessary tools, certifications, or marketing tactics that don't work. Profit isn't something that happens after five years (that's a myth!). Start paying yourself right NOW.

If you're exhausted, questioning your coaching business, or wondering if you should go back to a traditional job—this episode is for you. This week I discuss the truth of coach burnout, why it doesn't mean failure, and how to know if you should quit, pivot, or simply get better support. Let's talk about mental health, finding the right coaching bestie, and why every coach needs a coach (at the right time). If you're stuck, frustrated, or just need a gut check—don't miss this conversation.  

Facebook is dead for marketing your coaching, right? Not if you ask this week's guest. Recently I got to sit with visibility and list-building expert Tracy Beavers (Visionary Endotype) to talk about why Facebook still works for coaches—just not in the way you might think. Tracy shares her best strategies for making your profile a client magnet, using groups to build trust, and getting people off social media and into your email list (where the real money is). We may just have to add this to our Social Media Series we did in 2024. Find the other 5 episodes on social media: www.ravingcoaches.com/social Links & Resources: Visit Tracy's Website: https://www.tracybeavers.com/ Join Tracy's Facebook group: Be a Confident Entrepreneur Listen to Tracy's podcast: Create Online Business Success Check out Laura's course: Stop Saying You're a Coach – Start Telling People What You Really Do

 Feeling like social media is just shouting into the void? You're not alone. In this episode of Raving Coaches, Laura Hulleman breaks down why social media isn't the magic bullet for growing your coaching business—and what actually works. She shares why platforms have shifted from relationship-building to glorified billboards, and how most coaches are missing the real steps that turn followers into paying clients. If you're relying on social media to bring in leads, you need to hear this. Plus, learn how you CAN more effectively use social media as part of your marketing strategy in our 5-part social media podcast series https://ravingcoaches.com/social

Leaving a steady paycheck to start your own coaching business isn't just a career shift—it's a whole new way of thinking. In this episode, Wendy Herrmann (Contributor Endotype™) and I dive into what it really takes to move from employee to business owner without losing your mind in the process. She knows because she has done it successfully.  Wendy and I first connected through the book "My Walk My Way," to which I organized and Wendy contributed to. Our professional relationship deepened when Wendy said yes to my Identity Aligned branding, utilizing the Endotype Formula. This collaboration helped Wendy refine her brand identity as an Explorer, aligning her business authentically with her personality and values, and providing her with the tools to move forward confidently in her entrepreneurial journey.  In our fantastic conversation Wendy shares how she transitioned from a corporate role into consulting, coaching, and facilitation, why “personal growth is professional development,” and what she learned from experimenting, failing, and ultimately landing in the right place. Could patience be the skill you are missing as you develop your coaching business? If you've been thinking about making a move—or are already mid-leap—this episode is packed with insights you can use right now.

Hey friend, let's cut through the noise—do you actually need a coaching certification, or is it just another thing keeping you from putting yourself out there?  Does DISC, NLP, Fearless Living, John Maxwell certifications really make a difference to your clients? I DON'T THINK SO. So let's talk about what really moves the needle in your coaching business. If you're stuck in the “I just need one more certification” trap, this episode is for you. Let's get you paid! Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

If you're a coach trying to get in front of more of the right people, this episode is for you. Kimberly Crowe (Visionary Endotype), award-winning speaker and founder of Speakers Playhouse, shares her best strategies for leveraging podcasts and speaking engagements to grow your coaching business. Kimberly Crowe has helped countless experts get booked, get seen, and get clients—all by leveraging the power of speaking. Kimberly and I discuss how to craft an irresistible talk title, why authenticity is your greatest marketing tool, and the simple framework (ROAD: Relish, Outsource, Automate, Delete) that keeps you focused on what truly moves your business forward. Learn how to make your message land, connect with the right audiences, and turn speaking opportunities into clients. Plus, don't miss Kimberly's invitation to Speakers Playhouse—your backstage pass to getting booked on more stages!

Today I am breaking down the three biggest mistakes coaches make with their websites. Now I am not a website designer, but even the best, most beautiful website won't convert interest to calls if you are making these mistakes.    So join me as I answer: What should go at the top of my website? How many pages should I have in my website? What information should I include in my website?  How can I build a website that helps me land clients? If after hearing this episode you recognize your website text needs help check out my “Stop Calling Yourself a Coach” course.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Why do some coaches thrive while others spin their wheels? In this episode, Kathryn Ingle joins me to tackle one of the biggest problems in the coaching world: the gap between knowing and doing. Kathryn has helped countless clients move beyond theory and into action, and she's sharing the mindset shifts that can make all the difference. We discuss why so many coaching businesses stall out, how to avoid common sales and marketing traps, and what it really takes to create a business that works for you. If you've ever felt stuck despite all the courses, strategies, and advice you've collected over the years, you're going to want to hear this conversation. Connect with Kathryn at her website. Facebook     Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ  

If you've been wondering how to actually use AI in your coaching business without losing your personal touch, let me break it down for you. In this episode, I'm sharing exactly what AI tools I use—like Fathom Notetaker for instant meeting summaries and ChatGPT (trained with my brand voice) to create blogs, social posts, and website content. These tools save me time, help my clients stay on track, and make marketing feel way easier. But more importantly, I'll show you how I use AI without losing the authenticity and connection that make a great coach irreplaceable. Enough talking theory— today I'm giving you practical, step-by-step ways to integrate AI into your workflow today. And if you want even more hands-on help, let's book a strategy session and finally make your messaging click.   Book a call with me.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ  

If you're a coach who's navigating those first crucial years in business, you do not want to miss this episode. Tammy Johnston is THE Hold Your Hand and Kick Your Ass Business Coach, and she's spent over 20 years helping new entrepreneurs build sustainable, successful businesses. She's not here to sell you a magic bullet—because it doesn't exist—but she is here to make sure you've got the foundational skills to survive and thrive. In this conversation, Tammy lays it all out: why so many new business owners struggle, what habits and mindsets actually make the difference, and how to stop taking business advice from broke friends and family. We also tackle one of the biggest traps new coaches fall into—focusing on the wrong things, like perfecting their logo instead of actually getting clients. Tammy shares hard-earned lessons on setting up systems, managing finances, and shifting from an employee mindset to a business owner mindset. Plus, she gets real about the courage it takes to run a business and how she made the leap herself. If you're ready for a dose of practical, no-nonsense advice that will actually move your business forward, this is the episode for you.   Visit Tammy at her website or her Instagram.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Like it or not, AI is impacting the coaching industry. With fears swirling about AI replacing coaches or stealing intellectual property, I offer a new bold perspective on why great coaches have nothing to worry about. I explains how your coaching superpowers are uniquely human traits that AI can't replicate. If you're unsure what makes your coaching business stand out, I share how identifying and leveraging the gifts only you can bring could transform your business. I even teases how the Endotype Formula, my personality profiling system, can help you uncover your true coaching superpowers. Tune in to hear my take on when and how AI can be a helpful tool for coaches—and when it's better to rely on your expertise. If you've been wondering how to navigate AI as a coach, this episode is full of practical advice you can start using today.   Book a call with me.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Hey coach, as we step into 2025, it's time to reflect on what worked last year and what didn't. What are you leaving behind from 2024? What strategies, tools, or approaches are you doubling down on this year? In this special episode of my podcast, I walk you through how to identify the actions and systems that actually generated results for your business—and how to amplify them in a way that aligns with your goals and real life. Are you spending time and money on tactics that just aren't cutting it, like ineffective ads or partnerships? I've been there too, and I'm here to share how I made some strategic shifts that brought clarity and more leads from my podcast in particular.   If you're ready to approach 2025 with intention and strategy, this episode is a must-listen. I'll also be diving into a powerful exercise to uncover the three core problems your clients are struggling with and how your unique Endotype™ superpower solves them. These insights are game-changers for connecting with your audience and marketing effectively. Plus, I'm giving you access to my course, Stop Calling Yourself a Coach, Start Telling People What You Really Do, with a significant discount for the first 10 podcast listeners! Take the Endotype™ quiz today and start building a business that feels authentic and aligned. Let's make 2025 the year your clients rave about you.   Schedule a Claim Your Life Call Today   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

If you're ready for some real talk about your coaching business and what it takes to create a life you love, this episode is for you. I get candid about what it means to define success on your own terms—not someone else's six-figure benchmarks or "should-haves." Sharing my personal journey from Wisconsin winters to a sun-soaked Lanai in Florida, I'll challenge you to decide what you truly want, claim it boldly, and put in the work to make it happen. Success isn't just about paying the bills—it's about building a life that aligns with your dreams, whether that's a lake house, a warm winter escape, or something else entirely.   This episode is a heartfelt call to action for coaches who are ready to go all in for 2025. You'll hear why having a “mirror”—a strategist, mentor, or partner who reflects your business back to you—is essential for growth. I also share how I help coaches clarify their branding, marketing, and messaging to attract their ideal clients and claim their vision for their businesses. So, what do you want to claim in 2025?   Schedule a Claim Your Life Call Today   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Are you stuck deciding between small-ticket offers and high-ticket programs to fill your funnel? In this episode, I break down the misconceptions about building courses, memberships, or low-ticket items before you've nailed your full coaching packages. I'm calling out the blind spots in the traditional "stair-step" marketing model and sharing why focusing on your high-ticket offers first might actually save you time, money, and energy. Plus, I'll show you how to create a track—not just a funnel—that works for your business and aligns with your goals. I'll also share insights on when to bring in outside support, like strategists, to help reflect back your vision and create clarity in your marketing. Whether you thrive on one-to-one coaching or feel energized by group programs, the real key is listening to what feels aligned for you—not following a cookie-cutter approach. If you're ready to stop spinning your wheels and want expert guidance to create a strategy tailored to your business, let's connect. Visit ravingcoaches.com or email me at info@endotype.com to explore how we can work together to build a marketing track that aligns with your goals and gets you results.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ  

So many coaches blame Imposter Synrome for their lack of success in business, especially sales. In this episode, we discuss aligning your pricing, the connection between money mindset and imposter syndrome, and why the fear around asking for your worth might not be what you think. If your still trying to overcome, silence or move through imposter syndrome, you're missing the gift of it. Instead of pushing those thoughts away, I encourage you to slow down, identify the real warning they're offering, and use that information to move forward with confidence. It's not about doing more or being more—it's about understanding the parts of your mindset that are holding you back and working with them to make choices that move you closer to your goals in 2025.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Many coaches struggle with the idea of sales. In this mini episode, I dive into the process of sales, exploring how to shift your mindset and approach to selling without feeling icky or pushy. Whether you prefer sending proposals, listing prices on your website, or having a personal conversation with potential clients, it's about finding what aligns with your process and your way of working. I also share a method I've seen work well for many coaches—the "Costco method" of selling. Think of it like offering a sample of your coaching: give potential clients a taste of what working with you is like, and let them experience your process. By framing sales as part of the coaching experience, you'll begin to see that sales and coaching are really the same thing. You're helping clients see the value of what you offer. If you have the solution to their problem, it's your job to make them aware of it.   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

In this episode of Raving Coaches, we are going to take a moment to reflect on 2024 so we can begin to plan for 2025. With the holidays approaching, it's easy to get swept up in distractions, but now is the perfect time to ask yourself: How did 2024 go for me? Did I hit my income goals? If not, why?   This information is key as you begin to plan for 2025. I share wisdom from my friend Teresa Romain about setting goals without letting their success—or failure—define you. This shift in perspective can make all the difference as you align your goals. Plus, I'll walk you through setting realistic, incremental targets to build momentum and avoid burnout.   If you've been losing confidence in your ability to “make the jump” in your coaching business, this episode is for you. I know how easy it is to hesitate after a few tough hits, but now's the time to reignite your passion. Whether you need a new strategy, a fresh perspective, or the right support system, 2025 can be the year you make it happen. I'll also share why keeping your options open with “or something better” can bring unexpected wins and why your journey—not just your goal—matters. Let's reflect, reset, and get ready to make meaningful progress in the year ahead.     Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

I had the pleasure of interviewing Sara Torpey. Sara's approach to coaching is all about simplifying business for her clients, whether they're overwhelmed by business tasks or struggling to find balance between work and life. She helps them untangle the complexities and focus on what truly matters. Sarah's background in teaching shines through in her coaching, and she believes that teachers should run the world. It was a joy to have her on the show and learn from her wisdom.   Connect with Sara at her website. Sara's Facebook Group Facebook LinkedIn   I want to be your business best friend. Let's see what is preventing you from getting clients. Book a chat with Laura: https://calendly.com/endotype/30     TAKE THE Endotype™ QUIZ Connect with us on LinkedIn Would you like to know more about Endotype™ Branding? Interested in coaching with Laura? Endotype Formula™ 

(Captain) In this episode of Raving coaches I get to have an fab conversation with my friend Jackie Cote, an experienced coach, Freedom Mentor, International Speaker/Author, and RV Adventurist. Jackie shares a methodology for new coaches looking to build a one-on-one coaching business that blew up my brain. Join us as we put on out thinking caps and dive into the world of coaching, sharing valuable lessons on networking, branding, and creating impactful connections.   With over 30 years of experience mentoring and developing leaders in the restaurant industry, Jackie transitioned to her own business, Jackie Cote Coaching, to awaken, empower, and help individuals own their true selves unapologetically. Be inspired by Jackie's multiple pivots and her dedication to helping others create their own freedom lives, all while she lives her own freedom life traveling full-time in an RV with her husband and fur babies.   Connect with Jackie at https://jackiecotecoaching.com/ Facebook     Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

(Builder) In this episode of the Raving Coaches podcast, I had the pleasure of speaking with Jordan Keefe, a coach who specializes in helping men overcome pornography addiction. Jordan's personal journey of battling with porn for 14 years and almost losing everything has led him to a place where he now supports individuals in rising above their addiction and quitting for good. His approach is unique in that he doesn't follow a traditional 12-step program but instead focuses on teaching the secrets of breaking the cycle, thinking independently, and regaining confidence to heal broken relationships. Jordan's message is clear: overcoming addiction is possible, and he provides the tools and guidance to make it happen. Jordan also shares valuable insights into his marketing and client acquisition tactics during the interview. He discusses his lead generation strategy, which involves offering a free guide on the three biggest hurdles to quitting pornography. This approach allows potential clients to take the first step towards seeking help and understanding the process of overcoming addiction. Jordan's method of gradually introducing clients to different levels of support, from free resources to one-on-one coaching, showcases a strategic approach to client engagement that listeners can learn from and implement in their coaching businesses. 00:03:16 - Jordan's Background and Journey into Coaching 00:06:47 - Prevalence of Pornography Usage and Addiction 00:18:25 - Evolution of Jordan's Coaching Market 00:25:27 - Jordan's Approach to Coaching Moms 00:32:29 - Lead Generation Strategies in Coaching   Connect with Jordan at https://takeabreakfromporn.org/  LinkedIn     Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

In this special reflection episode of Raving Coaches, I dive into why coaching holds such a powerful place in my heart and how it's transformed my life over the past 20 years. From escaping an unhealthy relationship to building a life filled with joy, abundance, and purpose, I share my personal journey and why I'm so passionate about helping other coaches succeed. I'm also celebrating our nomination for Podcast of the Year through SBOC and want to take a moment to thank you, our listeners, for the love and support that made this possible. Producing Raving Coaches with my son, Jesse, has been an incredible experience, and this recognition means the world to both of us. I also talk about what's next for Raving Coaches, including a little break. Don't worry you won't be missing episodes. We will be bring back some of my favorite episodes. Have you gotten the 5 episode social series yet? Let me know how you listen here and I will send you those 5 powerful episodes.  And as my thank you to each of you, I would love to connect and offer you a Brand Alignment Checkup. If you are a coach ready to take your business to the next level, I am ready to help you transform lives in the way only you can.  Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Hey friends!   Are you tired of your answer to “what do you do?” getting no reaction?   Is your website copy converting? How do you know?    Are your emails getting opened AND getting links clicked and discovery calls booked?   If not, there is something you are missing. In my experience it is a clear definition of the problem you solve. Let's talk about it today.    Be ready to do the written exercises I suggest!      I want to be your business best friend. Let's see what is preventing you from getting clients. Book a chat with Laura: https://calendly.com/endotype/30     TAKE THE Endotype™ QUIZ Connect with us on LinkedIn Would you like to know more about Endotype™ Branding? Interested in coaching with Laura? Endotype Formula™ 

In this episode, I sit down with my good friend Susie Moon (Endotype) to discuss the power of networking for coaches. As someone who has built an incredibly successful business by tapping into her natural networking abilities, Susie shares a wealth of wisdom on how coaches can leverage connections to grow their impact. We dive into the mindset shifts required to move past the "desperation" that can come with networking, as well as practical tips for building genuine relationships - even for the most introverted coaches. Susie also shares her insights on finding the right networking groups, maximizing your time at events, and using tools like CRMs to stay organized. Talking to real people is the quickest way to build clientele in your coaching business. Find out what you need to know to do it well.  Connect with Susie at https://susiemoon.net  LinkedIn Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

Selling coaching is not like selling coffee .. But why?  Why does selling coaching seem so difficult? We are celebrating our nomination of Podcast of the Year and Community Builder of the year from the SBOC with a special episode. I want to thank you with some straight talk about sales and a thank you present for each of you.    Book your Brand Alignment Check-up here: www.endotype.com/check-up    Attracting clients and filling our practices can be incredibly challenging. There are somethings we need to know to create a shift in perspective that can open us up to the solutions we need. What are you actually selling when you sell coaching? This one thing ALL of us are selling influences your branding and messaging to sales conversations and client care. Listen along as I share practical insights on how to ensure your marketing, messaging, and overall approach include this one thing so you can grow your business and keep clients coming back for more.   SBOC Retreat: https://www.smallbusinesscommunity.com/small-business-conference/    Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ