Scaling Uncensored with Next Level Ambitions

Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You'll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week's episode of Scaling Uncensored.In this episode, you'll learn:How Betty Crocker cracked the emotional code to sell cake mixHow understanding emotional resonance can dramatically improve your marketingWhat it means to "unlock a universe" for your business and the first step to doing soAn exercise to figure out the emotional reasons customers buy from youHow to unlock the cheat code to create a business ecosystemHow knowing your “why factor” will allow you to properly position other productsWhat it means to build a 100-year brand that withstands generationsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Join the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue — without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in business. They also announce an upcoming 5-day challenge to help brands install conversion boosters, uncover what's currently killing conversions, and maximize traffic using their proven frameworks. Don't miss it!In this episode, you'll learn:How Tieron went from working with Blackwater to selling hair care products onlineThe "copywriting moment" that showed Tieron the power of words in marketingHow creating a custom hair product for a local salon lead to eCommerce successThe core challenges Tieron faced when transitioning from Amazon to ShopifyThe power of custom dashboards and conversion optimizationThe client breakthrough that took one founder from $130k to $500k per month in revenueWhat will be covered in the upcoming 5-day Challenge hosted by NLAHow TikTok's new feature can help eCommerce brands offer huge discounts without losing profitBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Find Out More Info on the Upcoming Challenge Hosted by NLAJoin the Scaling Uncensored Podcast Discussion Group on FacebookApply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.In this episode, you'll learn:Why your website design could be affecting conversionsHow to diversify messaging to reach multiple audiences with your productHow to use competitor reviews to improve your own productWhy you should test driving traffic directly to platform shops like TikTok and InstagramInclusive marketing vs. Exclusive marketingWhat you should have in place before ramping up traffic to maximize returnsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Get Free Money From TikTok Shop: Do This for Black FridayFind Out More Info on the Upcoming Challenge Hosted by NLAJoin the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Ecom founders, do not sleep on this episode! Tommie, Tieron and Kai unpack TikTok's game-changing 50% discount subsidy for this coming Black Friday and Cyber Monday holiday season. You'll hear insider tips on how to capitalize, including revisiting your media plans and getting your TikTok Shop ready for live streaming sales. With social platforms battling for your ad spend, this is huge for increasing conversions. Tune in to get the scoop on leveraging this once in a lifetime opportunity to crush your holiday sales goals!In this episode, you'll learn:The scoop on TikTok's offer for sellers during Black Friday & Cyber MondayThe requirements to be eligible for TikTok's holiday promotionHow brands can drive traffic to take advantage of the discounted TikTok Shop dealsHow to tie in TikTok Shop's live streaming capability to maximize this promotion opportunityWhat your brand should consider operationally before participating in this promotionHow to best optimize your TikTok presence now to be prepared for the holiday seasonThe long-term shifts in the eCommerce landscape this promotion could catalyzeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Read the Forbes Article on TikTok's AnnouncementJoin the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch branding, quality fulfillment, and designing products with marketing and influencer collaborations in mind. Tune in to hear their analysis of what makes Actively Black's business so successful and learn the secrets to implementing these same strategies for your brand!In this episode, you'll learn:What impressed Tommie the most with his personal purchase from Actively BlackHow to nail shipping speeds and inventory management even amidst a big marketing campaignStrategies to build a strong brand identity and influencer marketing programWhy quality product and experience is so critical for successful influencer marketingHow you can learn from Actively Black's attention to product, fulfillment, and marketing detailsThe importance of standing for something as a brand and how this can be a game changer for long term successHow to create consistency across your products, website, and the fulfillment experienceUnique influencer marketing strategies to take away from Actively BlackBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Join the Scaling Uncensored Podcast Discussion Group on FacebookApply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Get ready for a masterclass of an episode! Tommie and Tieron discuss strategies to optimize your brands performance through small tweaks, like two-step registration to reduce friction, adding geo-targeting, and understanding your maximum cost per conversion. They share stories of huge revenue lifts from minor changes, and emphasize why you should always be testing to find the tweaks that will yield big results when applied under the right strategy. Tune in to learn tactics from the pros to incrementally improve your business.In this episode, you'll learn:The importance of testing small tweaksHow breaking registration into two steps can reduce friction and boost conversionsWhy understanding your maximum cost per conversion is crucial for scalingWhat geo-targeting is and how it can increase opt-in ratesHow introducing payment plans can create a cash windfallExamples of how a growth mindset focused on optimization and stacking small wins will lead to ultimate successBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Apply for the Next Level Ambitions MastermindGeo Location ScriptWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

How should brands respond to negative reviews and manage their reputation? Tommie, Tie and Kai cover tips for crisis management and lay out the details on how savvy brands use customer advocates, SEO and affiliate marketing to shape their reputation. They also discuss the importance of having a process, empowering fans, and using charm and accountability to turn negativity around. Tune in to hear valuable secrets that will help you spin feedback into gold and navigate this era of social media with finesse.In this episode, you'll learn:How your brand should respond to negative feedbackThe best way to empower loyal customers to advocate for your brandWhen you should delete negative comments versus addressing themHow great customer service can turn critics into fansWhy it's crucial to have a process for managing reputationHow the savviest brands are using SEO and affiliate marketing togetherThe value of authenticity and accountability when engaging onlineWhat separates founders who ignore "haters" from those who learn and improveBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

In this episode of Scaling Uncensored, Tieron and Kai tackle the rapid changes in the world of e-commerce and marketing, including but not limited to the newest iOs privacy updates that can cripple your brand's email marketing if you remain unprepared. They uncover the importance of intelligence gathering and agility, and explain how to find knowledgeable partners that are aware of coming changes. Plus, don't miss their straight-forward advice on avoiding pitfalls when implementing new technology like AI.In this episode, you'll learn:How the most recent iOs update is impacting email marketing by removing tracking links automatically for iPhone usersThe importance of getting early intel on major platform updates to mitigate negative impactsHow top brands work with knowledgeable agencies to scenario plan and test changes before rolloutHow to gain access to critical information and upcoming changes whether you're a well-funded brand or solo entrepreneurThe role of international connections in spotting tech trends earlyUsing AI to speed up processes and how to avoid poor data inputs that result in flawed outputsHow to identify real AI experts vs overnight "gurus" capitalizing on the hypeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

What does it take to create a record-breaking product? In this episode of Scaling Uncensored, Tommie and Tieron walk you through, step-by-step, what it takes to ensure your product is both exclusive and irresistible.They cover the importance of finding a unique ingredient, formulation and multiple utilities to stand out in a saturated market. They also share real examples of how to improve margins and lower shipping costs, why you must get customer feedback early on, and why protecting your intellectual property is imperative.After listening to this episode, you'll know how to articulate your unique value proposition clearly to differentiate yourself and how to develop a compelling offer that attracts buyers over competitors' products.In this episode, you'll learn:The #1 thing to consider when creating an offer that will stand out in a saturated marketThe process behind discovering a unique ingredient to give your product an advantageHow to articulate your offer to reshape how people view your product categoryWhy getting feedback from real potential customers is so critical early onMethods for improving your profit margins and shipping ratesWhy launching "drops" can help you create scarcity and urgencyWhy protecting your intellectual property and formulations is crucialHow to collaborate with competitorsExamples of how a phenomenal offer can make up for shortcomings in other areasBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Whether your eCommerce brand is just getting started or you're generating 10s of millions of dollars, if you're trying to stand out and get more from your ad budget, then this episode is for you.Tommie and Tieron dive into powerful video ad strategies that will help you shift your mindset from "grab attention and sell" to connecting and actually compelling people to take action, even in a crowded digital landscape. They share the secret to successfully taking video ad creative that is working well on one platform and maximizing results across other platforms. Plus, you'll learn why you need to be paying attention to often overlooked metrics like value per impression and retention.Grab a pen and paper and tune in for these practical tips, from experts with billions of ad impressions under their belt, on standing out with ad creatives and transforming your marketing approachIn this episode, you'll learn:Why the hook, message, call to action framework doesn't work anymoreWhy the same video ad creative that crushes on Facebook may flop on YouTube and how to fix itThe key shift from an "advertiser-friendly" to an "audience-friendly" approach in video adsWhat Tommie looks for when he's auditing ad creativesWhy the post copy matters just as much as the actual video creativeHow to go from just tracking direct conversions to seeing the full value of your video impressionsWhat retention and drop-off data reveals about your video's ability to truly engage viewersThe importance of the impression you're leaving people with after each piece of contentBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcastsResources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Think you've already heard all the tips for success when it comes to marketing your eCommerce brand? Think again. In this gem-filled episode, Tommie, Tie and Kai uncover the secret tactics of dropshipping pros that will help you as an eCom founder ramp up your sales. They pull back the curtain on how dropshippers obsessively test and optimize to crush customer acquisition costs and explain how you can use AI tools to help vet new product concepts at rapid speeds before you blow your budget.With real examples that prove the power of constantly testing new marketing angles and creative recipes to cook up viral wins, this conversation is full of pro tips for staying ahead of the competition even as markets get flooded. Whether you're just starting out or already killing it, this episode serves up next level strategies you don't want to miss.In this episode, you'll learn:How you can learn from the optimization mindset of dropshippersHow rapid "smoke testing" concepts help validate products before major inventory investmentsWhat AI tools are available to quickly conduct market research before launching a new productThe exact prompts to use with Google's AI Bard to help you with product researchWhy it's important to test different marketing angles and creative variationsHow you can evaluate if a product niche is becoming oversaturated and it's time to pivotKey advantages of having your own brand versus dropshippingHow you can create unique angles and emotional connections when marketing a common productSignals that your current bestseller may be declining and it's time to prepare the next big productCreative tactics successful dropshippers use to stand out in crowded markets that you can adopt as an eCommerce brandExamples of how to be proactive rather than reactive with marketing as markets evolveBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode20Resources:Try out Google's AI BardApply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Buckle up and get ready because Tommie, Tie and Kai are pulling back the curtain to give you a peek at their most recent Virtual Intensive.This Virtual Intensive was hosted and recorded live by Next Level Ambitions in an effort to provide clear, personalized and actionable advice in a concise way that will move the needle for eCommerce brands that are ready to scale. Needless to say, the feedback from this event made it clear this information was too good not to share on the podcast.Throughout the Intensive they dove deep into the pillars of building an "invincible brand" - operations, data, metrics, and strategy. In this sneak peek episode they cover the first 2 pillars. They walk you through the key aspects of operations like supply chain, customer service, and managing expenses and also cover essential data infrastructure for eCommerce brands, including analytics, tracking, and attribution. Of course, always with an emphasis on how to tackle each pillar in a way that will make your brand invincible.This Intensive was not your average, one-size fits all advice by any means. Whether you missed out on the event last week or you're ready for a recap to pick up on all the gems you may have missed the first listen, you're in for a treat.In this episode, you'll learn:3 prep pieces to help you get the most out of this Virtual Intensive episodeWhat an invincible brand isThe 4 pillars on an invincible brandThe key to operational efficiency so you can quickly scale advertisingHow to turn operational costs into revenue generating centersExamples of how your supplier terms are playing a major role on your cash conversion cycleWhy it is critical for you to monitor your cash flow - especially if you are looking to scaleHow to calculate your cash conversion cycleThe importance of getting proficient at assessing employee, contractor and agency valueHow your customer service team can increase order values during interactionsWhy a creative unboxing experience is important beyond just delighting customersThe one conversion tracking mistake that kills performance data and attributionWhat your operations expenses should be at to maximize growth potentialWhy your tracking data needs to be fed back to Facebook to optimize performance - Yes, even post iOs14Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode19Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

What type of eCommerce CEO are you?In this episode of Scaling Uncensored, Tommie, Tie and Kai delve into the three different types of CEOs (including Fake Flossy CEOs) and how to identify which one you are. They also clarify the difference between being a CEO and being a Founder.With an emphasis on the importance of being a real CEO who cares about the experience and product quality, they break down the significance of listening to others and being held accountable by your team, self, and customers.At the end of the day, entrepreneurship really is a personal growth journey. Use this conversation as a means to stretch yourself not only as a CEO, but as an individual, and become a true leader in your industry.In this episode, you'll learn:3 different types of CEOs and how to know which one you areFounder vs. CEO - What's the difference?The importance of accountability and how this can make or break youWhat qualifies you as an eCommerce CEOThe most important qualities of a great CEOWhat it takes to keep true rockstars on your teamHow to recognize when you need to bring on a partner, director, or promote within your teamCase study examples of what can go wrong when you don't listen to customers or value the customer relationshipThe biggest reason product launches flop and how to avoid this mistakeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode18Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

“Better done than perfect”. It's a saying most have used or at least heard, but is it helping or hurting your business?Join Tommie, Tie and Kai in this episode of Scaling Uncensored as they dissect the meaning behind “Better done than perfect” and share their insights on how to avoid the pitfalls of this all too common phrase. They get to the root of this motto and break down how to start thinking like the big players in an effort to help you avoid putting out subpar work yourself, hiring and agreeing to receive subpar work from others and to help you understand how to identify what is good enough without extraneous effort.From the importance of feedback to the dangers of launching half-baked ideas, this episode is a must-listen for anyone looking to produce exceptional work without sacrificing efficiency. Tune in now and discover how to strike the perfect balance between getting things done and producing quality work!In this episode, you'll learn:What to do if you feel like you've received subpar work from a freelancer or agency but aren't sure how to articulate thatThe biggest problem with the saying “Better done than perfect”Why you should start thinking like the gurus instead of taking advice from themHow to find balance between getting things done efficiently and producing top-notch workWhy you likely should not be using the same mottos as Silicon ValleyWhy “Better done than perfect” is usually unnecessary and likely causing you more problemsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode17Resources:Apply for the Next Level Ambitions MastermindJoin the Upcoming Next Level Ambitions Virtual IntensiveWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

How much money are you leaving on the table by limiting yourself to using only basic business strategies?Even if you've seen 6 or 7 figure success, you've more than likely been running your business with blinders on. How is that possible? Find out in this episode, as Tommie and Tie explore the untapped opportunities that are still on the table - especially when it comes to breaking down, dissecting, and properly using your data.They also discuss the importance of stepping out of your echo chamber and connecting with others to reach your next level of success. Plus, they share real examples and strategies for identifying potential buyers and the possibilities of creating a buyer's DNA using AI machine learning tracking software.You can hustle your way to 7 figures. But when you start looking at scaling to 8 and 9 figures, that's when you need a data driven decision making model. This conversation exposes how to begin making that shift.Use this episode as a means to stretch your mind, expose yourself to new concepts that can help you make more money in your business, and take that leap to the Next Level.In this episode, you'll learn:Strategies for creating a buyer's DNAHow and why you're spending way more money on ads than you should beThe 1 thing you should focus on to become more profitable before you begin extracting excessWhy the big players, like Google and Facebook, don't deliver more visual dataAn example of how to use data buckets to increase your conversionsTips for making the most of Google Analytics and Google Tag ManagersOverview of OKR's and how they can help you identify the needle moving activities in your businessWhat the roadmap to scale beyond 6 and 7 figures looks likeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode16Resources:Measure What Matters by John DoerrApply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Data is king in the world of advertising! Join Tommie, Tie and Kai as they tackle the controversial topic of how brands are adapting (or not) to the data and advertising changes brought on by iOS 14.5. They also shed light on a significant opportunity you may have overlooked that could be costing you millions of dollars.If you're an eCommerce brand founder looking to scale your business with ads, it's essential to stay updated on the latest industry developments.By the end of this episode, you'll learn the crucial importance of switching over to CAPI and how these changes post iOs 14.5 are affecting the industry. Your hosts also drive home the true value of data and how it can be used to target ads and improve copywriting. As an eCommerce founder, this is an episode you can't afford to skip.Tune in to learn how to make informed decisions when hiring an ad agency, ensure that your advertising campaigns are successful, seize the multi-million dollar opportunities knocking on your door and begin rethinking all of the ways you can optimize your business.In this episode, you'll learn:Do Facebook ads still work post iOS 14.5?Why it's crucial you find out today if your ad account been switched over to CAPI yetWhy you as the founder should always own your ad account and data vs. the ad agency owning itHow to turn you customer service into a profit centerWhat NOT to do if you get negative comments on your adsOther ways to gather data outside of your standard ad analyticsReal examples of how sharing data across your teams will improve conversions, ads, customer service and moreWhy having a team that is working in silos is detrimental to your success and how to fix thisHow to effectively measure performance despite the changes brought about by iOS 14.5Why you should be treating your analytics tracking like a savings account and how to do thisBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode15Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Are you tracking and evaluating your analytics from a holistic point of view?If you're not, you should be.In this episode of Scaling Uncensored, Tommie, Tie and Kai are covering the importance of tracking and evaluating the customer journey from ad, to purchase, and beyond.They break down the non-linear nature of the customer journey and how you can optimize your tracking process in an effort to help you step outside of the box and improve conversion rates and overall sales.In classic Next Level Ambitions fashion, this conversation goes down rabbit holes you do not want to miss. With actionable tips, premium data leveraging advice, and insightful anecdotes on learning the art of discernment, this is a must-listen for anyone looking to improve their marketing strategy, increase their efficiency, and drive more sales. In this episode, you'll learn:What a lift analysis is and how it can help you deeply evaluate dataHow and why turning ads off on 1 platform will likely affect sales on othersThe importance of taking into account spillover revenue when it comes to ROASThe biggest problem that most teams have and how it's hurting your efficiency and profitabilityHow to stop working in silos and start working holisticallyA unique advantage of using TikTok content for adsPractical tips for optimizing the tracking process to improve conversion rates and overall salesReal-life scenarios and examples team collaborations that will completely change your businessThe #1 thing that will help you increase your discernmentBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode14Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Should you still be using the same advertising techniques you used last year?And how does data privacy affect your brand's advertising in 2023?Tune into this episode of Scaling Uncensored as Tommie, Tie and Kai dive into the ever-evolving landscape of advertising and privacy concerns. Join them as they unravel the significance of iOS 14 and its profound impact on privacy, particularly in the realm of internet marketing.Discover how big brands differ from smaller brands in their understanding and approach to privacy issues, and why it matters in today's digital age.From thought-provoking discussions on the value proposition of advertising to the importance of community, this episode offers a fresh perspective on the future of tracking and measuring advertising success. Staying informed and having your ear to the ground is crucial for navigating the complexities of advertising and privacy in this digital era. Tuning in to this episode should be your first step to doing so.In this episode, you'll learn:What big brands know about privacy that little brands don't knowThe true value proposition of emotionally resonant advertising The significance of iOS 14 and its impact on privacy, particularly in the realm of internet marketingWhat you need to know about first party dataWhat the IAB is and how their best practices can help your brandThe importance of communityWhy staying informed is crucial to understanding the direction of privacy discussionsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode13Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Join Tommie, Tie and Kai in this episode of Scaling Uncensored as they dive deep into the world of profit maximization. From analyzing data to fine-tuning your front-end and back-end strategies, they leave no stone unturned. You'll learn how to leverage platforms like Facebook and Google to skyrocket your profits. But it doesn't stop there. They also explore the power of surveys, email campaigns, focus groups, and even social media to understand how to give your customers what they truly desire. And the secret sauce? Post-conversion activities that will revolutionize your company's profitability.Don't miss out on this conversation that will equip you with the tools to build a strong, sustainable, and highly profitable business. Tune in now and unlock the secrets of profit maximization!In this episode, you'll learn:Revenue generating components vs. Cost saving components - and why both are crucialThe benefits of negotiating your contracts on the onset and how to do itTips for using shipping rates as profit maximizersHow to treat your superfans so good they can't help but refer you new customersHow you can use snail mail as a profit maximizer1 simple tool you can use to quickly improve your post-conversion customer appreciation with automated voicemailsA powerful tip on using handwritten notes to make life time lasting impressions with customersWhy you want to look for anomalies in data and examples of what identifying those looks likeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode12Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

If you're looking for the ultimate formula to maximize scalability and growth opportunities, look no further.Join hosts Tommie, Tie, and Kai as they dish out insane insights and actionable strategies that will revolutionize your approach to business growth, regardless of your funding status. They also share secrets to unlocking cheap capital, subscription models, entering new channels, how you can gain a competitive edge by exposing yourself to groundbreaking ideas and tactics, and invaluable advice on what investors are truly seeking in a company. Additionally, they debunk the myth that funded early stage e-commerce brands have an automatic advantage over bootstrapping companies when it comes to scalability. Positioning yourself to be truly scalable means exploring investment and potential exit opportunities. This discussion will give you a completely different perspective on what your next steps in business should be to get there and be prepared.In this episode, you'll learn:Why funded early stage e-commerce brands are not necessarily in a better position for scalability than bootstrapping companiesHow and where you can start getting cheaper capital soonerWhy exposing yourself to new ideas and tactics is critical for business growthWhat adapting a subscription model can do for your brandAn insanely simple hack for generating data and ideas for your next consumable productHow many distribution channels you should have at minimumWhat OPEX is and what percentage yours should ideally be at What investors are looking for in your brandBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode11Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

In this episode, Tommie, Tie and Kai dive deep into the world of influencer marketing. If you're a brand founder looking to increase your conversions and reach a wider audience, then this episode is for you.They share insights on how to create a successful influencer marketing strategy that will help you grow your business and discuss the importance of being prepared for the "Oprah effect" of influencer marketing. This refers to the potential surge in sales that can occur when an influencer promotes your product or service. While it may seem like a dream come true, it's important to have a plan in place to handle the increased demand and ensure that your business doesn't collapse under the weight of all those sales.You'll also learn how to choose the right influencers for your brand. Hint: It's not just about finding someone with a large following!Additionally, they help you unlock a game changing cheat-code; how to get user-generated content from influencers and creatives that can be used in ads and other marketing materials.If you're ready to take your business to the next level with influencer marketing, tune in now!In this episode, you'll learn:Tips on how to choose the right influencers for your brandUnderstanding your audience and what they're looking for in an influencerThe role of micro-influencers in influencer marketingHow to be prepared for and handle the "Oprah effect" of influencer marketingHow to work with influencers effectively to get user-generated content and creatives for marketing materialsHow to use influencer marketing as a cheat-code to scalingCommon mistakes to avoid when preparing for influencer marketing campaigns1 surprising place you can find extremely powerful influencers for your brandAn advanced method you can implement today to begin tracking influencer dataAt the end of the day, influencer marketing is a numbers game. It takes time and effort to find the right influencers and build relationships with them. But if done correctly, it can be an incredibly effective way to increase conversions and grow your business.Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode10Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

What are the brands that are already at the level you aspire to scale to, doing differently? Is it because they hit their stride before the Apple iOS update; or something else?Join your favorite dynamic trio, Tommie, Tie and Kai for another impactful episode of Scaling Uncensored as they cut through the noise and get straight to the heart of what's actually holding your business back. In this power-packed episode, they delve into the nitty-gritty of why Apple's iOS 14 update is not the biggest thing affecting your brand's scalability and what you should be focusing on instead.From maximizing conversion rates to unlocking the potential of Facebook ads and YouTube advertising, this episode is jam packed with a variety of real-world, actionable insights that, when implemented correctly, are sure to propel your business to new heights. So turn up the volume, turn off the distractions and get ready to soak it all in. It's time to level up!In this episode, you'll learn:Why the iOS 14 update is not the biggest thing affecting your businessWhy understanding this 1 thing about your audience is the key to marketing successThe role of advertising from a holistic point of viewHow to stay up-to-date with the latest marketing trends and strategies and why it's importantWays to surround yourself with resources and people that will expand your brand by proxyThe most important and impactful way for Ecommerce founders to avoid getting burnedBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode9Resources:How to Spot a Mediocre Marketer Before They Destroy Your BusinessApply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

What does it really mean to leave money on the table?Grab your pen and paper because Tommie and Tie are sharing insane secrets to help you uncover the invisible costs and hidden expenses you won't find on your P&L report.This episode of Scaling Uncensored is filled with knowledge bombs on scaling strategies, attribution, AI truths and so much more. They also dive deep into why SEO is so important (especially if you're running ads - you don't want to miss this tidbit) and how to quickly achieve a # 1 ranking for your brand on Google.Additionally, they discuss how to know when it's time to re-evaluate if your favorite gurus are providing valuable advice for your current level of growth and how big box retailers can eat up your SEO. All in an effort to help you recognize your blind spots.In a time where AI is disrupting everything across the board, it has never been more important than now to ensure you have the proper foundation laid out for your brand. So whether you're currently scaling or building the foundation so that you can scale, this episode is one you'll want to listen to more than once.Don't miss out!In this episode, you'll learn:What brand search means and why it's importantHow Tie added 100k in 1 year by making this 1 changeA low cost way to bump up your SEO in 1 weekendThe power of learning how to identify unrealized gainsThe value of metadata and why it is often underutilizedHow Tommie was able to consistently cut CPM's by 40% by focusing on this 1 thingHow to take advantage of spillover from running ads on 1 platform to increase sales on all other platforms as wellHow your mindset can affect the quality of talent you hireWhy customer experience and community management needs to go deeper than the unboxing and how to do this in your businessHow to turn your customer experience and acquisition costs into compounding profit for your brandBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode8Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Feeling overwhelmed by the hiring and scaling process?Worried about getting burned or scammed?Well, buckle up and grab a seat because Tommie, Tieron, and Kai are revealing their secrets on how to identify who should (and should not) be “on your bus” when you're looking to scale.In this episode of Scaling Uncensored, they're serving up a whole new level of actionable insights on everything from choosing the right team members, employing granular specific questions, tips for preventing conflicts, and other proven strategies to help you succeed in the ever-changing landscape of the e-commerce world.Tune in now and get ready to have your mind blown by this game-changing advice.In this episode, you'll learn:What questions you need to ask in order to properly use discernment when making outsourcing decisionsThe secret to true success in business relationshipsWhy having those tough conversations before signing contracts will make or break your successHow can you learn from other people's mistakes to future-proof your agencyThe biggest bottleneck to success in the ecomm spaceHow preliminary discussions lead to magic moments in businessHow to turn transactional relationships into transformative winsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Have you paid attention to the backend of your brand?Join Tommie, Tie and Kai for a discussion on the power of using email marketing, gamification and chatbots to build strong, lasting relationships with customers. They explore how brands can properly use these channels to connect with customers, understand their needs, and build trust over time. They also look at how chatbots can provide a customized journey for customers to improve product recommendations. By the end of this episode you'll know how to upgrade your brand's backend, build meaningful relationships with your customers, increase your AOV and positively impact your LTV.Make sure to stick around for the end of the episode to hear actionable steps you can take today towards a stronger back end!In this episode, you'll learn:How to build a strong back end with email marketingWhy creating a world of characters and engagement for deeper connection is a game changerWhy influencer marketing can result in a lack of focus on retention marketing if you're not carefulShort-term wins vs. long-term relationship building How to customize chatbot journeys for customersWhy understanding your brand's archetypes for communication is crucialHow to reduce cost through the generation of revenue via back endAn example of managing sales expectations through email and SMS in instances of fulfillment challengesUse case examples of gamification, chatbots and quizzes for marketing2 tool recommendations for leveling up your marketing gameBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Chat EssentialTolstoyWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Are you afraid of falling behind in the world of AI?AI has become mainstream across various industries and has a projected value of $24 trillion.But is AI the new shiny object syndrome in the marketplace or is this truly the time to lean in?Tune in to this episode of Scaling Uncensored to get the inside scoop from your hosts Tommie, Tieron, and Kai, on how e-commerce companies are already utilizing AI for price optimization, inventory management and improving conversions with personalization. Plus, they explain how to use tools like ChatGPT to improve your advertising and marketing copy with tailored prompts. They also break down step-by-step how your competition is using AI to steal your winning ad campaigns.This podcast is a must-listen for anyone looking to scale their business and stay ahead of competitors.In this episode, you'll learn:The growing value of artificial intelligenceHow to use AI for competitive e-commerce pricingWhat Web Scraping is and how to use AI to do thisThe Pros and Cons of AI UseWays that AI is being used for email marketingHow to use ChatGPT for tailored Ad CopyWays to use AI to improve personalization and increase conversionsThe impact AI is having on the e-commerce industry as a wholeHow to leverage your competitors reviews with AIAt the end of the day, in order to avoid falling for a “shiny object” trap it's important to assess whether integrating AI into your business is truly useful and beneficial. Use this episode as your guide to doing so.Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:ChatGPTMidjourneyUnreal EngineNvidiaWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

In this episode of Scaling Uncensored, join Tommie, Tie and Kai as they discuss insider secrets and the unfiltered truth about exiting from your e-commerce business. They address everything from common founder fears, managing investor relationships, company valuation, mergers, acquisitions, vertical integration and so much more.Even if you are not currently in a state of mind where you're looking to exit your company.... Just exposing yourself to the information and strategies revealed in this conversation will make your company more valuable and more profitable, whether you choose to sell or not.Full of actionable steps and knowledge bombs that are sure to give you a new perspective around the idea of exits, this is a MUST listen episode.In this episode, you'll learn:The many different versions of ExitsHow to determine the value of your brandTwo reputable places you can go to find what companies similar to yours have sold forWhat ebitda and seller discretionary earnings areThe keys to looking the most attractive to investorsThe importance of being able to identify underperforming or unvalued assetsWhat dilution means in terms of business investmentsWhat vertical integration is and why it's huge to investorsHow mergers and acquisitions can be used both as an exit strategy and to strengthen your position for exitDon't hide behind the fear of selling your brand. Allow the ideas discussed in this podcast to inspire you, get out from behind the fear and get exposed to the information that will help you plan out the next step or strategies you should deploy in your business.Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Need help scaling the right way? Click here to scale to the next levelWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Ready to maximize your sales during the next holiday season? Tune into this episode of Scaling Uncensored where your hosts Tommie, Tie and Kai discuss tried-and-tested creative marketing strategies for Black Friday and beyond. You'll discover how to optimize and make the most of new social media features, negotiate better deals with influencers, and plan long-term marketing campaigns. It is never too early to begin testing products and messaging for the holidays and right now is the perfect time to be fine tuning your strategy with the marketing gems dropped throughout this episode.Don't miss out on learning how to build successful, high-return customer relationships, with tips on personalizing marketing strategies and maximizing revenue during the holidays. All this and more, only on Scaling Uncensored!In this episode, you'll learn:How to maximize your holiday marketing impact with effective creativesThe power of influencer marketingBest practices for influencer partnershipsThe 3 phases an influencer partnership should go through to protect yourselfWhen you should begin gathering, creating and testing creatives for the holidaysHow to test and gather data on Black Friday ads before Black FridayA quick win method to bring in sales from abandoned cartsHow the data you collect during holiday seasons can help your evergreen funnelBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Need help increasing your conversions? Click HEREWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Are you looking for a talented marketer to help your business grow but afraid of getting burned?Tune in to this episode of Scaling Uncensored as Tommie, Kai and Tieron share tips on how you can avoid falling for, and losing cash on, a mediocre marketer. They understand that sometimes you just don't know what you don't know. Plenty of marketers are full of it! But don't worry, by the end of the episode you'll be empowered to spot the BS'ers from the professionals who can truly help you and your business. In this episode, you'll learn:Red and green flags to look out for when hiring a marketerWhat you might expect when hiring a new agency or marketer to “clean up” in your businessCharacteristics that make up a great marketer Why it's important to stay open and receptive to feedback as a founder working with a marketerHow to avoid confusion and the blame game in your marketer/founder relationshipBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Need help increasing your conversions? Click HEREWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Are you searching for the best path forward to grow your e-commerce brand? Do you keep hearing conflicting messages on what kind of marketer you should hire in order to scale? Learn the truth about the differences between performance and brand-based marketing strategies for startups in this pilot episode of Scaling Uncensored!Your hosts Kai Ravariere, Tieron Spear and Tommie Powers explore the difficulties of finding a trustworthy marketing team for e-commerce brands and the obstacles founders face when doing so. What are the secrets to making the right investment, you ask? Tune in to explore the juicy data behind e-commerce marketing and discover the secrets to success. But be warned, they may not be what you were expecting...In this episode, you'll learn:How to reframe marketing expenditures as opportunities for revenue creationThe significance of mapping out campaigns and strategies ahead of timeThe contrasts of performance-based marketing from brand-based marketingHow to evade pitfalls in employing marketers hailing from large corporations for small enterprisesA key piece of advice to help you adopt a results-driven mindset when making decisionsKnow that if you're feeling discouraged, frustrated, and overwhelmed by all the marketing options or the lack of ROI from the marketing strategies you've implemented so far in your e-commerce business, you are not alone! But, you are sure to walk away from this episode with a wealth of marketing insights and wisdom (and even a few good laughs) to help you get on the path to success.Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Need help increasing your conversions? Click HEREJoin Our Free CommunityWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts