Podcasts about CAPI

Filipenses Capítulo 4 by Mission Ebenezer Family Church

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta's Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story. We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click performance. Using Tier 11's Data Suite, we uncovered how creative sequencing, user journey mapping, and first-click CAPI imports reveal what's driving conversions inside Meta's new ecosystem. This episode unpacks what Andromeda really means for your campaigns and how to play Meta's game the way Meta does.In this episode:- Client case study on Andromeda's sequencing impact- Ad performance analysis: UGC vs. non-UGC ad trends- Why CPA is a poor performance judge - Scaling ad spend and performance metrics- UGC ads and their effectiveness- Creative targeting and expanding market reach- Conclusion and call to actionResources Mentioned In The Episode:Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite Meta Engineering Blog Article on Andromeda – https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/ Ad Lab Live Sessions – https://www.youtube.com/@Tier11/streams Buy Tier 11's Creative Diversification Package: https://www.tiereleven.com/apply Listen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Welcome to RealAg Radio with today’s host Lyndsey Smith. On today’s edition of the show, Anne Waasko of the Gateway Livestock Exchange joins the show for the Beef Market Update to touch on what happened with U.S. President potentially interfering with the cattle market. Also on today’s show, Tyler McCain of CAPI and Kelvin Heppner... Read More

Welcome to RealAg Radio with today’s host Lyndsey Smith. On today’s edition of the show, Anne Waasko of the Gateway Livestock Exchange joins the show for the Beef Market Update to touch on what happened with U.S. President potentially interfering with the cattle market. Also on today’s show, Tyler McCain of CAPI and Kelvin Heppner... Read More

1 Juan Capítulo 2 by Mission Ebenezer Family Church

Filipenses Capítulo 3 by Mission Ebenezer Family Church

1 Juan Capítulo 1 by Mission Ebenezer Family Church

Filipenses Capítulo 2 by Mission Ebenezer Family Church

Orleans foi contemplada com um Centro de Atendimento à Pessoa Idosa (Capi), dentro do projeto do Governo de Santa Catarina que prevê a construção de 11 unidades em todo o Estado. O município será o único da Associação dos Municípios da Região Carbonífera (AMREC) a receber o investimento, que tem como objetivo fortalecer as políticas públicas voltadas à terceira idade. Com estrutura de mais de 1.200 metros quadrados, o novo centro oferecerá um espaço completo para promoção da saúde e bem-estar dos idosos. O projeto inclui piscina para hidroterapia, ambulatório, refeitório, salas de oficinas, espaço multiuso e ambientes de convivência, tudo pensado para atender com conforto e acessibilidade. A previsão é de que o Capi tenha capacidade para atender até mil idosos por mês. A unidade será entregue totalmente equipada, cabendo ao município organizar as equipes de atendimento e coordenação das atividades. O espaço deve se tornar uma referência regional em cuidado e integração social da população idosa. De acordo com a vereadora Maiara Dalponte Martins (MDB), que participou de entrevista no programa Cruz de Malta Notícias, a conquista é resultado de uma mobilização conjunta de vereadores do MDB e do PSDB, que atuaram para garantir que Orleans fosse contemplada. “Esse é um investimento muito importante para os nossos idosos, que merecem um espaço adequado para receber atenção, cuidado e atividades que melhorem sua qualidade de vida”, destacou a vereadora.

In questo episodio parliamo di un tema che ci riguarda tutti. Perché ogni volta che compriamo un vestito ci fidiamo di una piccola striscia di stoffa cucita all'interno: l'etichetta. Quella che ci dice da dove arriva il capo, com'è fatto, come lavarlo, e che a volte ci rassicura con parole come “eco”, “sostenibile”, “made in Italy”. Ma… possiamo fidarci?Scoprilo in questo episodio, che puoi anche leggere qui:https://dress-ecode.com/informazioni-errate-sui-capi-il-41-delle-etichette-non-dice-la-verita/Voce: Arianna De Biasi, Annamaria ViscoMusica: Quiet flight, Paul Yudin, Upbeat License code: LITDGBJNGCKWGHWZ Looming, Yeti Music, Upbeat License code: VHIOVQXYRKILMJCS

Filipenses Capítulo 1 by Mission Ebenezer Family Church

Ready to scale with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it's no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution. John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy. If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results.In this episode:- Understanding model data in advertising- The role of attribution in scaling campaigns- What percentage of ad data is modelled?- Content diversification strategies- Meta's role in ad spend allocation- Evaluating ad performance beyond CPA- Where to learn more and get helpMentioned in the Episode:Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic Listen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire...

Welcome to the RealAg Issues Panel on RealAg Radio! On today’s show, host Lyndsey Smith is joined by Tyler McCann of CAPI and Kelvin Heppner of RealAgriculture! Today on the panel: Taking action on risks in the ag industry; Profitability, understanding farmland and managing capital; Maple Leaf Foods is bringing back the Canada Packers brand;... Read More

Welcome to the RealAg Issues Panel on RealAg Radio! On today’s show, host Lyndsey Smith is joined by Tyler McCann of CAPI and Kelvin Heppner of RealAgriculture! Today on the panel: Taking action on risks in the ag industry; Profitability, understanding farmland and managing capital; Maple Leaf Foods is bringing back the Canada Packers brand;... Read More

Avui dimecres, a El Matí de Canal Blau Ràdio, hem començat el programa repassant les notícies destacades de les darreres hores. Tot seguit, a la col·laboració del dia, ens han acompanyat des de Gestingral, assessoria i consultoria vilanovina amb qui abordem temes fiscals o laborals. Avui hem parlat del complement de la bretxa de gènere de les pensions, arrel d'una sentència que permet que els homes puguin cobrar-lo, i sobre la no aprovació de la reducció de la jornada laboral de les 40 a les 37'5 hores. Ens han acompanyat per a fer-ho l'Amadeu Pujol, administrador de Gestingral, i la Rosa Juárez, diplomada en relacions laborals i experta en jubilacions. Avui dimecres també hem tingut la secció "Parlem de Salut" en col·laboració amb el Consorci Sanitari de l'Alt Penedès i el Garraf. Hem parlat de la prevenció d'accidents domèstics en infants amb l'Andrea Masiá, metgessa especialista en pediatria del CAPI de Baix-a-Mar de Vilanova i la Geltrú. I a Vilanova i la Geltrú demà dijous 2 d'octubre hi comença la programació d'activitats dedicades a la memòria històrica, una programació que vol apropar a la ciutadania episodis clau del passat recent, fomentar la reflexió col·lectiva i posar en valor el paper de les persones i col·lectius que han contribuït a la recuperació de drets i llibertats. Hem parlat de memòria històrica i hem desgranat aquesta programació amb Salvador López, regidor de Memòria Històrica a l'ajuntament de Vilanova i la Geltrú. podcast recorded with enacast.com

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough. In today's episode, Tier 11's John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business. Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It's time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.In this episode:- Current shifts in digital media and campaign targeting- The impact of Google and Meta's merged campaigns- ‘First click edge tagging' for marketing attribution- Aligning ad goals and creatives with business objectives- Case study: Beauty brand cutting CPA from $27 to $7- Understanding model data and algorithm impactListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Den Podcast auf Youtube findest du hier:https://www.youtube.com/@animus_offiziellDen Podcast als Video ohne Werbung findest du auf Patreon:https://www.patreon.com/DerAnimusPodcastAlle Infos zu liebdich:https://liebdich-official.com/https://www.instagram.com/liebdich_official?igsh=MW1sdzZtbXczOXJ5Zw==Kooperationen/Anfragen: deranimuspodcast@gmail.com Animus auf SocialMedia:Instagramhttps://www.instagram.com/animus Hosted on Acast. See acast.com/privacy for more information.

Apocalipsis Capítulo 22 by Mission Ebenezer Family Church

Can you really build your own recording studio gear and make it sound amazing? Mitch Rose from Audio Boys says yes—and shows you how. From hand-built microphones to creating reverb chambers in your home, we dive into the heart of DIY recording and why it's the most creative path to finding your signature sound.   Get access to FREE mixing mini-course: https://MixMasterBundle.com My guest today is Mitch Rose, a recording and mixing engineer from Newcastle, Australia. Mitch is passionate about all things DIY—building his own mics, preamps, EQs, compressors, and even studio furniture and acoustic treatment for home studio spaces. He's been teaching music and audio production for over a decade at technical colleges across Australia, covering everything from recording and live sound to composing in Ableton. Mitch is also a multi-instrumentalist who plays drums, guitar, bass, and all kinds of percussion—especially the Cajon. These days, he spends most of his time recording and mixing other artists from his DIY home studio, and sharing what he learns online. He runs a popular YouTube channel called The DIY Recording Studio, where he teaches other producers and engineers how to start their own DIY studio journey—with hands-on build tutorials for companies like MicParts, DIYRE, CAPI, and Sound Skulptor. Mitch recently flew to the US for NAMM 2025 to work with Z&H Designs and connect with artists, producers, and creators from around the world where I got to shoot a couple of fun videos with him at the booth. Thank you to Nick at Panorama Mastering for the introduction! THANKS TO OUR SPONSORS! http://UltimateMixingMasterclass.com https://usa.sae.edu/ https://www.izotope.com Use code ROCK10 to get 10% off! https://www.native-instruments.com Use code ROCK10 to get 10% off! https://www.adam-audio.com/ https://www.makebelievestudio.com/mbsi Get your MBSI plugin here! https://RecordingStudioRockstars.com/Academy  https://www.thetoyboxstudio.com/ Listen to the podcast theme song “Skadoosh!” https://solo.to/lijshawmusic Listen to this guest's discography on Spotify: https://open.spotify.com/playlist/59vJxA8aupW03dSSZDfHyc?si=i77sfgsvTyaSLNvRiwqd-Q If you love the podcast, then please leave a review: https://RSRockstars.com/Review CLICK HERE FOR COMPLETE SHOW NOTES AT: https://RSRockstars.com/524

Welcome to this Friday Edition of RealAg Radio brought to you by Phospholutions! On today’s edition of the RealAg Issues Panel, Shaun Haney is joined by Tyler McCann of CAPI and Kelvin Heppner of RealAgriculture as they discuss: Mark Carney building a relationship with Mexico's Claudia Sheinbaum and Canada/Mexico trade; The return of parliament and... Read More

Welcome to this Friday Edition of RealAg Radio brought to you by Phospholutions! On today’s edition of the RealAg Issues Panel, Shaun Haney is joined by Tyler McCann of CAPI and Kelvin Heppner of RealAgriculture as they discuss: Mark Carney building a relationship with Mexico's Claudia Sheinbaum and Canada/Mexico trade; The return of parliament and... Read More

Apocalipsis Capítulo 21 by Mission Ebenezer Family Church

En esta entrevista hablamos con Marta Velasco y Juan Gordon, productores de Invisible, la serie original de Disney+ estrenada en diciembre de 2024 y basada en la exitosa novela de Eloy Moreno. La serie, dirigida por Paco Caballero y con guion de Virginia Yagüe, Gonzalo Bendala, Jota Linares y Celia de Molina, aborda el acoso escolar y sus consecuencias desde una perspectiva profundamente humana y emotiva. Velasco y Gordon nos cuentan cómo afrontaron el reto de adaptar una historia tan delicada y necesaria, y qué significa para ellos llevar este proyecto a la pantalla.

Thanks for listening to today’s RealAg Radio. On today’s show, host Lyndsey Smith is joined by: Anne Wasko, with the Gateway Livestock Exchange, to talk beef and cattle prices; Tyler McCann, managing director of CAPI; and, Kelvin Heppner of RealAgriculture. McCann, Heppner and Smith discuss the FPT meeting outcomes, Carney's nation building projects, cutting red... Read More

Thanks for listening to today’s RealAg Radio. On today’s show, host Lyndsey Smith is joined by: Anne Wasko, with the Gateway Livestock Exchange, to talk beef and cattle prices; Tyler McCann, managing director of CAPI; and, Kelvin Heppner of RealAgriculture. McCann, Heppner and Smith discuss the FPT meeting outcomes, Carney's nation building projects, cutting red... Read More

Apocalipsis Capítulos 19:11-21 y 20 by Mission Ebenezer Family Church

Den Podcast auf Youtube findest du hier:https://www.youtube.com/@animus_offiziellDen Podcast als Video ohne Werbung findest du auf Patreon:https://www.patreon.com/DerAnimusPodcastAlle Infos zu liebdich:https://liebdich-official.com/https://www.instagram.com/liebdich_official?igsh=MW1sdzZtbXczOXJ5Zw==Kooperationen/Anfragen: deranimuspodcast@gmail.com Animus auf SocialMedia:Instagramhttps://www.instagram.com/animus Hosted on Acast. See acast.com/privacy for more information.

Den Podcast auf Youtube findest du hier:https://www.youtube.com/@animus_offiziellDen Podcast als Video ohne Werbung findest du auf Patreon:https://www.patreon.com/DerAnimusPodcastAlle Infos zu liebdich:https://liebdich-official.com/https://www.instagram.com/liebdich_official?igsh=MW1sdzZtbXczOXJ5Zw==Kooperationen/Anfragen: deranimuspodcast@gmail.com Animus auf SocialMedia:Instagramhttps://www.instagram.com/animus Hosted on Acast. See acast.com/privacy for more information.

Apocalipsis Capítulos 18 y 19:1-10 by Mission Ebenezer Family Church

En esta entrevista con René Strickler, Mario Bezares y Capi Pérez, Yordi Rosado reúne a tres personalidades muy distintas para hablar de un tema del que no todos se atreven a hablar: los hombres y el dinero. Entre risas, anécdotas y confesiones, ellos comparten lo que pocos se atreven a decir: sacrificios, metidas de pata, momentos incómodos y realidades que viven los hombres cuando se trata de generar ingresos.  

Thanks for tuning in to this Friday edition of RealAg Radio! On today’s show, Shaun Haney is joined by Anne Wasko of the Gateway Livestock Exchange for a Beef Market Update! Plus, Haney is joined for the RealAg Issues Panel by Lyndsey Smith and Kelvin Heppner of RealAgriculture and Tyler McCann of CAPI! They discuss... Read More

Thanks for tuning in to this Friday edition of RealAg Radio! On today’s show, Shaun Haney is joined by Anne Wasko of the Gateway Livestock Exchange for a Beef Market Update! Plus, Haney is joined for the RealAg Issues Panel by Lyndsey Smith and Kelvin Heppner of RealAgriculture and Tyler McCann of CAPI! They discuss... Read More

Apocalipsis Capítulos 16 y 17 by Mission Ebenezer Family Church

Apocalipsis Capítulos 14 y 15 by Mission Ebenezer Family Church

Meta's Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.Talk to us: https://www.tiereleven.com/apply In today's episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn't where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.You'll understand why your creative strategy is everything when it comes to scaling your Meta ads. We'll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.In This Episode:- Meta Andromeda update & testing strategies- Content diversification strategy: 10 different ad types explained- Results from one campaign, one ad set structure with Andromeda- The Fishbone Effect: How Meta distributes ad spend - When to pause high-spend, low-converting ads - Performance max with CAPI imports resultsListen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

Thanks for tuning in to this edition of RealAg Radio! On today’s show, hear from Tyler Fulton, President of the Canadian Cattle Association; plus, host Shaun Haney is joined for the RealAg Issues Panel by Lyndsey Smith and Kelvin Heppner of RealAgriculture, and Tyler McCain of CAPI. They discuss issues including: The Alberta Beef Producers'... Read More

Thanks for tuning in to this edition of RealAg Radio! On today’s show, hear from Tyler Fulton, President of the Canadian Cattle Association; plus, host Shaun Haney is joined for the RealAg Issues Panel by Lyndsey Smith and Kelvin Heppner of RealAgriculture, and Tyler McCain of CAPI. They discuss issues including: The Alberta Beef Producers'... Read More

Apocalipsis Capítulos 12 y 13 by Mission Ebenezer Family Church

Canadian agriculture’s complex federal-provincial-territorial (FPT) policy framework is not broken, but future agreements must balance flexibility, regional needs, and long-term vision, says Dori Gingera-Beauchemin, former Manitoba deputy minister of agriculture. In this webinar, hosted by the Canadian Agri-Food Policy Institute (CAPI) and RealAgriculture, hear from Tyler McCann, managing director of CAPI, Shaun Haney, founder of... Read More

Apocalipsis Capítulos 10 y 11 by Mission Ebenezer Family Church

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you'll learn:Why most marketers are using AI wrong—and what to do instead

Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's actually working in iOS UA today.We explore SKAN 4.0, the power of CAPI, Web-to-App strategies, and why some studios see 54% LTV lifts while others struggle. From boosting ATT consent rates to understanding the UA-monetization convergence, this episode delivers the practical insights mobile gaming professionals need to compete in 2025.Warning: This gets technical. If you're looking for surface-level tips, this isn't it. But if you want the real strategies driving growth at top studios, you're in the right place.

Thanks for tuning in for today’s edition of RealAg Radio! Host Shaun Haney is joined by Marvin Slingerland of MNP, Andrew Campbell of Fresh Air Media, and Tyler McCann of CAPI for the RealAg Issues Panel. They discuss topics including: Canada-U.S. trade talks; U.S.-Japan trade deal; Grow Canada letter encouraging the government to prioritize ag;... Read More

Thanks for tuning in for today’s edition of RealAg Radio! Host Shaun Haney is joined by Marvin Slingerland of MNP, Andrew Campbell of Fresh Air Media, and Tyler McCann of CAPI for the RealAg Issues Panel. They discuss topics including: Canada-U.S. trade talks; U.S.-Japan trade deal; Grow Canada letter encouraging the government to prioritize ag;... Read More

Apocalipsis Capítulos 8 y 9 by Mission Ebenezer Family Church

RealAgriculture and the Canadian Agri-Food Policy Institute (CAPI) are pleased to announce a new collaboration aimed at expanding conversations and analysis around agricultural policy in Canada. Through this partnership, RealAgriculture and CAPI will deliver a series of webinars, policy briefs, and written commentary designed to engage and inform stakeholders across the agri-food value chain. CAPI,... Read More

Thanks for tuning in for today’s edition of RealAg Radio! Host Shaun Haney is joined by Anne Wasko of the Gateway Livestock Exchange for a Beef Market Update! Then, Haney is joined by Kelvin Heppner and Lyndsey Smith, both of RealAgriculture, and Tyler McCann, managing director of the Canadian Agri-Food Policy Institute, for the RealAg... Read More

Apocalipsis Capítilos 6 y 7 by Mission Ebenezer Family Church

In this episode, Lij Shaw chats with Ben Sabin, founder of Trace Audio, about his journey from Shangri-La Studio with Rick Rubin to wiring up some of the best studios in the biz. They dive deep into the mystical world of cables, the magic of patch bays, and why good studio wiring is like rock ‘n' roll feng shui — get it right, and everything just flows! Ben shares cool stories from his intern days, working with legends like Neil Young, and the hard-earned lessons of studio troubleshooting. They break down balanced vs. unbalanced audio, why your patch bay might be sabotaging your creativity, and how to future-proof your studio setup. Plus, if you've ever wondered how to avoid a spaghetti mess of cables, this episode is for you! Get access to FREE mixing mini-course: https://MixMasterBundle.com My guest today is Ben Sabin. He got his start at Shangri-La with Rick Rubin, where he saw top artists and engineers work at the highest level. He then split time between Shangri-La and Groove Masters, helping rewire tie lines, patchbays, and converters—sparking his passion for cabling and studio workflow. He also worked alongside legendary studio tech Pat Schneider on servicing and repairs. In 2018, he helped LA producer Colin Cunningham set up patchbays and streamline his growing outboard gear collection. He then worked in live sound, gaining hands-on troubleshooting experience. In 2019, he founded Trace Audio, focusing on CAPI gear and custom cabling, relocating to Nashville, where it's now a full-time business serving top industry clients. Ben also rewired my studio, The Toy Box Studio, and I quickly saw how much we could learn from him—so I had to invite him on the podcast to talk about creatin the best setup for your studio. In fact, you're hearing our voices right now through Trace Audio cables! THANKS TO OUR SPONSORS! http://UltimateMixingMasterclass.com https://usa.sae.edu/ https://www.izotope.com Use code ROCK10 to get 10% off! https://www.native-instruments.com Use code ROCK10 to get 10% off! https://www.adam-audio.com/ https://www.phantomfocus.com/category-s/149.htm https://www.makebelievestudio.com/mbsi Get your MBSI plugin here! https://RecordingStudioRockstars.com/Academy  https://www.thetoyboxstudio.com/ Listen to the podcast theme song “Skadoosh!” https://solo.to/lijshawmusic Please check out the list of Trace Audio clients! https://traceaudio.com/pages/clients If you love the podcast, then please leave a review: https://RSRockstars.com/Review CLICK HERE FOR COMPLETE SHOW NOTES AT: https://RSRockstars.com/508

Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn't enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.Chapters:00:00:00 - Cracking Open the Perpetual Traffic Vault00:01:31 - Why Bad Tracking Kills Great Marketing00:02:58 - Meta's Bold AI Vision (and Why It Matters)00:04:47 - The Data Black Hole of Flexible Ads00:06:53 - From Pixels to Prediction: How Ad Networks Evolved00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul00:14:28 - How to Set Up Tracking Without Breaking Your Brain00:15:53 - Which Data Source Should You Actually Trust?00:15:59 - The Truth About Pixel vs. Dataset IDs00:17:04 - Don't Just Place Events—Place Them with Purpose00:17:27 - Next-Level Pixel Installs (That Don't Break Your Site)00:23:44 - What Your EMQ Score Is Really Telling Meta00:25:05 - The Showdown: Browser Events vs. CAPI00:28:48 - Fix Your Errors Before They Cost You More00:30:01 - Wrapping Up... and What's Coming NextLINKS AND RESOURCES:About standard and custom website eventsSpecifications for Meta Pixel standard eventsAbout the flexible ad formatGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off