Podcasts about invincible brand

Try breathwork free: https://www.brendawinkle.com/breathe In this podcast episode, host Brenda Winkle interviews Melissa Agnes, a crisis management expert and founder of Crisis Ready Institute. Melissa shares her insights on the necessity of being prepared for crises in various organizations. She discusses the concept of a "crisis penalty" and the importance of quick, effective responses to minimize damage. Melissa emphasizes the need for a crisis-ready culture and leadership that puts people first. The conversation also covers the challenges of communicating authentically during crises and aligning personal values with organizational goals. Melissa recounts her journey into crisis management and the pivotal moments that shaped her career. Brenda and Melissa also touch on the emotional aspects of crisis response and the importance of a strong sense of self. Here are the takeaways... Melissa illuminated the concept of "crisis response penalties" and how swift, effective action can mitigate the damage. We explored the parallels between managing crises in organizations and navigating personal trauma. The importance of a crisis-ready culture and putting people first was a recurring theme that can't be overstressed. Crisis Management Insights include Leadership and Communication: Authenticity in leadership communication is key. Melissa shared practical tips for leaders to express genuine emotions and connect with their teams during tough times. We discussed the challenge of aligning personal values with organizational directives and the courage it takes to find the right fit for your core beliefs. The Digital Age and Crisis Management: A fascinating story about how Melissa's quick thinking saved a company's stock price during a Twitter rumor crisis highlighted the need for digital savvy in today's world. About Melissa Agnes... Recognized globally as an expert, thought leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others. In 2020, Melissa founded Crisis Ready Institute, a public benefit corporate dedicated to creating a crisis ready, crisis-resilient world by elevating industry standards; providing training and certification programs to professionals that better protect people, brands, the environment, and the economy in times of crisis; and promoting and incentivizing organizations and leaders to invest in effective crisis readiness. Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes. Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication. As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities. In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis-ready skills. Melissa sits on the Board of Trustees for D'Youville University, a private University in New York, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership. Melissa also sits on the Board of Directors for ZeroNow, a non-profit organization committed to ending harmful events in schools. Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee that was tasked with developing a strategy and plan of action to begin managing and overcoming the trust crisis in the U.S. In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability. Born and raised in Montreal, Quebec (Canada), Melissa currently lives in New York City and enjoys traveling, rollerblading, sailing, and working out when she isn't working. Connect with Melissa... LinkedIn: https://www.linkedin.com/in/melissaagnes/ IG: https://www.instagram.com/melissaagnes/ Website: https://crisisreadyinstitute.com/ Learn More about Yes Academy - The Retreat https://www.brendawinkle.com/retreat Learn More about Yes Academy https://www.brendawinkle.com/yesacademy Contact Brenda Website: https://www.brendawinkle.com/ Instagram: https://www.instagram.com/brendawinkle/ Facebook: https://www.facebook.com/brenda.winkle111 TikTok: https://www.tiktok.com/@brendawinkle111 LinkedIn: https://www.linkedin.com/in/brendawinkle/ Pause Breathwork App - 1 Month FREE Trial - https://www.pausebreathwork.com/affiliate-app-one-month/?ref=brenda&el=Affiliate&tap_a=115239-993745 Keywords: crisis management, crisis ready, communication strategies, leadership, crisis response penalties, natural disaster, emotional intelligence, trauma response, crisis penalty, crisis communication, crisis management timeline, crisis readiness, crisis ready culture, crisis ready mindset, crisis ready skill set, crisis ready capabilities, crisis response, crisis management certification, emotional awareness, emotional understanding, crisis management course, crisis management values, crisis management mindset, crisis management actions, crisis management results, crisis management impact, crisis management emotions, crisis management vulnerability, crisis management leadership, crisis management communication, crisis management values alignment, crisis management organizational values, crisis management digital and social media, crisis management risks and opportunities, crisis management authentic communication, crisis management crisis response.

Extreme weather, cyber attacks, and disruptive technology pose growing threats worldwide. And energy companies are at higher risk. In Episode 121 of thinkenergy, we discuss the urgent need for crisis readiness in Canada's energy sector. Guest Melissa Agnes, CEO of the Crisis Ready Institute, is an authority in crisis preparedness, reputation management, and brand protection. With experience spanning NATO to global non-profits, tune in for her insight on how to fortify your brand for turbulent times.   Related links   Crisis Ready, by Melissa Agnes: https://melissaagnes.com/crisis-ready/ Melissa Agnes on LinkedIn: https://www.linkedin.com/in/melissaagnes/   Melissa Agnes on Twitter/X: https://twitter.com/melissa_agnes  Crisis Ready Institute: https://crisisreadyinstitute.com/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the Tweets at https://twitter.com/thinkenergypod -------------- Transcript: Dan Seguin 00:06 This is Think Energy. The podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back to the think energy podcast. Within the energy sector, we've seen numerous companies rise and fall in the eyes of the public when confronted by crises for which they were unprepared. As climate change, cyber attacks and other threats wreak havoc, energy companies from around the world are finding themselves more susceptible to dealing with crises on a regular basis. Here in Ottawa, we've seen our city hit with major weather events, including tornadoes, floods, freezing rain, major thunderstorms, and durational. windstorm in the last few years alone. So, take it from a company that knows - a crisis communication plan cannot be drafted and filed away on a shelf to collect dust. It's a living document that has to be integrated across the entire organization. However, emergencies and crises are unpredictable and rarely unfold as rehearsed. So our crisis program has to be flexible and practical. In a fast moving event, it is important to make sure processes are as smooth as butter. How a company communicates during a crisis has changed dramatically during my career. From the rise of the Internet, social media, smartphones and voice technology to name just a few. These new channels present opportunities to connect with your audiences, we are now able to communicate instantly directly to the public in the event of a crisis. In our space, Hydro Ottawa is seen as an authority which enables us to frame the conversation appropriately. At the same time, during a crises, all eyes are on us. And we better shine. As Warren Buffett said, it takes 20 years to build a reputation and five minutes to ruin it. The Internet, and the communication channels that come with it also present challenges, namely, information overload. Everyone is now vying for your attention. Given all the information out there, you don't want to just be more noise, you need to stand out. So here is today's big question. If 1 Transcribed by https://otter.ai your phone rings tomorrow, and you're suddenly confronted with a major crises, are you and your business prepared to handle it? Do you know what steps to take to mitigate that damage? So joining me today, I have a leading authority on crisis preparedness, reputation management and brand protection. She is the founder and CEO of the Crisis Ready Institute and the author of Crisis Ready Building an Invincible Brand in an uncertain world. My very special guest today has worked with NATO Ministries of Foreign Affairs and Defense financial firms, technology companies, health care organizations, cities and municipalities, law enforcement agencies, the global nonprofit, and many others. She is a guest lecturer at universities around the world and also sits on the Global Advisory Council for the Institute for strategic risk management. Dear listeners, please welcome Melissa, Agnes. Melissa, maybe you could start by sharing with our listeners your journey into crisis management, what's a crisis management strategist? And how did you get where you are today? Lastly, what does it mean to be crisis ready? Melissa Agnes 04:34 Okay, the three part question and I'm going to do my best to be as succinct as possible. So crisis management strategist- I view it that way. Crisis communication strategist, crisis leadership. Like I view the strategy part of it to say that it's not just reactive, right? You're not being simply reactive where you're being hit with something and you're reacting to something. You are- you need to be strategic in the way that you respond to crisis, as well as in the way that you prepare to respond to crisis. So that's the whole premise of being crisis ready, which was the third part of your question. So that's what a strategist comes in. And I'll add that it's not about, you know, PR people might look at or if people might associate it with PR and spin. It's not that at all. It's not about manipulation. It's about looking at the long term of what's happening, and essentially the relationships that matter to the organization, and looking at a crisis through a lens that says, 'What's the best way for us to respond now and over the long term", which I'm sure we'll dive more into intense conversation in a way that keeps us building strengthening trust. With your question in regards to what is does it mean to be crisis ready? The answer is right there. So crisis ready is a term that I coined well over a decade ago, because I was dissatisfied with the status quo of crisis preparedness, which is pretty much a through line throughout my entire career, as my career is based off of frustration and I don't like to complain, so I don't like complain about something and not provide a solution. So my career is always around, like what's happening in the world, what really, really doesn't just doesn't sit right with me. And then what can I do in my way to contribute right to make things better? So the crisis ready came from the frustration that crisis preparedness, quote, unquote, crisis preparedness, which the was the more common kind of terminology for it within our profession, or within the industry was about having a plan, checking that box off, that leadership could say, like, Okay, we've got a crisis management plan, or we've got a crisis communication plan, we're set. And I knew 15 years ago, 14 years ago, when I started this, that made no sense to me. So I turned the coin crisis ready to give it a specific definition, which is it's a cultural approach. It's not just about having a plan. It's about building out programs and ingraining them into the culture of the organization. So that every single member of every single team in every single department and every single division and every single region, has the skill set has the mindset and has the capabilities to identify risk and its onset, to then figure out what to do with it, like categorize it, know what to do with it. So is it an issue? Is it a crisis? What do I do? And then effectively responding to the 2 Transcribed by https://otter.ai incident or the situation in a way that, yes, it de escalates it quickly, yes you mitigate long term material impact, but more over that piece with crisis ready, that's very unique and very important, is you respond in a way that strengthens trust. Dan Seguin 07:45 Okay. Sorry. Now, this is another two part question. Melissa Agnes 07:50 Let's do it. Dan Seguin 07:51 When a crisis hits, the last thing we want is for a company to bury their heads in the sand. Having said that, is there such a thing as a manageable framework for effective crisis communications? Next, here's my other question. When might that framework help an organization deal with an actual event? communicate in real time and deal with stakeholders like elected officials, the media, employees and constituents? Melissa Agnes 08:25 Okay, so the first part of that question is, is there such thing as a manageable framework for effective crisis communication? Absolutely yes, because I teach it. That's what we do we help. So essentially, are Crisis Ready Institute exists, because there is a lack or there's a void of actually teaching the essentials for crisis communication and crisis leadership, in any aspect of our academic lives. We're not taught these things no matter what, you know, it's very, very, very rare. And if you have been taught, it was likely very recently, and probably not even to the level that I would really give it that stamp of approval, unfortunately. So yes, all of that to say that that is what Crisis Ready Institute does, that is a big part of what I do is I see complex subject matter and skills, and I'm able to kind of put them into formulas and frameworks and different things that make it make them just more comprehensible. Is that a word? That's a word, right? That's an English word. Easier to understand, easier to truly conceptualize and giving a formula for okay, it's like until that skill level is at the point that we want it to be, where its intrinsic, and it's reflexive and it's just like, something happens and you know how to respond. That you want to have those 1-2-3 steps that are actually applicable. So yes, and then this second part of your question was, I mean, the crisis ready framework is designed to be scalable from issue straight through to crisis. So obviously, we teach for the worst case scenarios. But if you can respond to the worst case scenarios in a way that, again, de escalates the situation quickly, mitigates long term material impact, and strengthens trust within the organization, both internally and externally. So essentially, strengthening brand equity, building brand equity as a result of the crisis management. Then if you can do that, in the worst times, you can do that - you can apply all of the same tactics, all of the same techniques, all of the same strategies, in issue management. And in doing that, so like the lesser degree type of situation, materially impactful type of situation. So taking that, and when you are able to do that, first of all, obviously, you nip issues in the bud, like really quickly. And secondly, the organizations that are really truly crisis ready they are less vulnerable, to crises and to risks and to, you know, the things happening because they know they have, again, it's the mindset, the skills and the 3 Transcribed by https://otter.ai capability to respond. And the frameworks that we have at Crisis Ready Institute are designed to be one scalable, but also building blocks. So you learn the fundamentals. And you learn how to apply them in different types of situations and scenarios with different types of mindsets and emotions and all of these different facets that play into crisis management. Dan Seguin 11:32 Okay. How vital is it for an organization to maintain their social licence to operate? How does one safeguard its reputation? Melissa Agnes 11:43 Okay, well, I think that you are the perfect person to answer that question. I mean, how vital is your social licence to operate, right? Like, that's reputation. That's trust. That social licence to operate, it's in the name, you can't really have a successful business in certain industries without it. And it's all about trust. It's all about - you and I were just talking about this right before we hit record, right? It's all about how much trust do you build prior to a crisis? And how well do you know how to respond to that trust remains and hopefully even strengthens as a result of effective crisis management? When it comes down to, for me, with the way that I see it to, like, simplify it as much as possible, is that strong business, solid business, successful business is built and developed on like, strong relationships. Right. So that's the social licence to operate, if you want to look at it that way. Crisis Management is about doing right by those very relationships. When it matters most when you're put to the test. It's all about trust. Dan Seguin 12:53 If the communications plan is a living organism that helps you navigate through any disruption. Is it safe to say that it's not about dusting off that plan that just sits on that bookshelf? Melissa Agnes 13:11 Absolutely. Things happen too fast. Things happen too fast things happen outside of the realm of what we planned for, or what we may have imagined it to be, or unfold as anybody who had a crisis management plan. And I'm saying plan, like, I'll use the words program and culture and skill set and mindset capabilities to talk about crisis ready, right. But if we're looking at it through the crisis, preparedness, going back to the start of our conversation, lens of like, let's check off that box. And let's just have that plan. Plans are linear, they're siloed. They're theoretical, more than they are practical, they become obsolete pretty much the second you put them on the shelf. And they're not ingrained. Things happen so quickly, they escalate so quickly, that to be looking around going like, oh, where's where's the plan that I think that one day, once upon a time we created, like, let's look at that and try to see. Already you're suffering Crisis Response penalty as a result of that, because you're not being effective with your time in terms of response. So anybody who had that type of plan prior to COVID, as an example, quickly, unfortunately realized and learned the hard way. How ineffective that mindset that approach is, so we really, really want to look at crisis ready as a program as a skill set as the mindset is capability that's ingrained into the culture of the organization. 4 Transcribed by https://otter.ai Dan Seguin 14:34 Okay, Melissa, now, let me ask you this. How can an organization transform crisis readiness into a competitive advantage? Melissa Agnes 14:46 That's a really great question. This is one of those things that like it's really hard to sell what I do - Crisis Ready - because effectively what you're doing is you're trying to sell insurance to people who, who aren't obliged to pay purchase insurance right and human nature states that we don't want to look we want to avoid, we don't want to look at what's challenging or what's scary, or what makes us really uncomfortable, especially if we're not thrown into it and like being faced with it in the moment. So like, life is good, business is good, why would you want to look for it? Or look at what makes you uncomfortable? And the what if the downsides of the what ifs? That's really hard. And one of the ways that I've learned to do that to to sell it essentially, isn't answering that question is looking at what is the value of being crisis ready? What does it do to the team, to the culture to the morale internally, what does it do with regards to trust. And just having that culture that you know, something minor goes wrong, but you have this culture that sees that as an opportunity to strengthen relationships and to evolve as an organization as a service provider, or, you know, a product creator. So all of these different facets of like, what it means to be crisis ready with the core values assigned with crisis ready are and how they lay out day to day, not just to effectively manage crisis when it happens, or even mitigate crisis from happening. But what's the value that it brings internally and externally to increase? We'll go back to the word brand equity of your organization, there's a massive competitive advantage in those answers. Dan Seguin 16:35 Okay, now, a little while back, I attended your amazing, it is truly amazing, a 10 week course on honing your crisis communication and leadership skills, where you stated, if I recall, that you cannot put emotion over logic. What is the role and power of emotion within issue and crisis management. Melissa Agnes 17:00 So you can't let's let's let's flip it, you can't put logic over emotion. So the crisis ready rule is, you cannot beat emotion with logic. So just to make that clear. Emotion plays a major role in any type of crisis for every person involved, whether you're the leadership team, whether you're, you know, the members of the team who are doing different roles within managing the crisis, whether you're an outside impacted party by the crisis, you don't have a motion, you don't have crisis for that emotion. Meanwhile, you cannot beat emotion with logic. So you're speaking to as a leader, as a communicator, in times of crisis, you stand up, you rise up, and you communicate with your stakeholders who are being affected by the crisis in one way or another. Those people who are affected by the crisis in one way or another, are highly emotional, right? They have emotion and probably very deep, very real, very deep seated emotion running through them. What happens to us as human beings is emotion then comes to the forefront we're emotional beings, as human beings, no matter how logical or cerebral or rational we believe ourselves to be, we're still emotional beings, because we're human beings is the nature of how and who we are at what happens is when those high intensity, quote unquote, negative emotions kick 5 Transcribed by https://otter.ai into gear they come forefront, and they kind of they cloud judgment. I see it as the heart kind of coming up harping emotion coming up, and like putting this cloud around the brain, where you can't just speak or spew out logic, because the emotions are blocking it. It's clouding judgment, it's doing all kinds of things that a lot of leaders stand up and in those times, they just, they think that they just have to keep hammering out the truth and hammering out the facts that keep repeating the same things over in a very logical way. But they're missing the emotion, the emotional relatability, or the emotional, intelligent effect of it. And so in order to be able to communicate and lead effectively through crisis, you have to understand, know how to, first of all, understand emotion, the different types of emotions that that we have as an experience of being human. Understand how those like most emotions reside in our bodies, how they work, understand how to anticipate the emotions of your stakeholders, to the most extent possible. And then you have to be skilled in the ability to communicate in a way that puts the emotion first so that you can dissipate that cloud that is clouded like that's in front of the brain. I'm like doing this you can't see me when I'm like doing this visual in front of my face. But you want to dissipate that cloud that's blocking that's clouding judgment so that then you can speak to the rational, then you can speak to the logical. But trying to stand upon times of crisis when everybody is hyper emotional, and just spew out facts, you are going to miss the mark, you're not going to succeed the way that you can and should succeed. Dan Seguin 20:11 Now Melissa, to ensure crisis readiness, how critical is it for companies to identify high risk scenarios? And pushing this further? Should we be looking at defining the different triggers and thresholds of impact? Melissa Agnes 20:30 I would say so, first of all, identifying high risk scenarios is a part of the framework for crisis ready. So yes, so for anybody who may not understand that terminology, it's really what we're looking at is your most likely high impact types of events, situations that can put your organization into a crisis. We all have them as human beings, we all have them as organizations, as companies, as brands, whatever, however you want to word that. So yes, very, very, very important part of being crisis ready as you go through the motions. So let's say you identify just, you know, five high risk scenarios, the most likely high impact types of events to that you are susceptible or vulnerable to as an organization. Let's say you identify five. Go through the motions and part of being crisis ready is to go through the motions and becoming crisis ready for each of those five. Now, yes, absolutely. A sixth event can come out of nowhere and blindside you. But the whole going back to mindset skill set capability and culture is because you've gone through or asked. Once you've gone through the motions of truly becoming crisis ready for all of those five high risk scenarios. When the sixth one comes in, you know, turns around and hits you, or blindsides you and hitting you, you are so ready, your team is so skilled, you have everything that you need, and that it takes to be able to effectively respond to that sixth scenario, in the best timeframe as possible. So yes, identifying them doing the work to better understand them. And then in that answer the second part of that question, in that you will be looking at what would be indicators? So, so yes, triggers and indicators? And what are the thresholds of impact? So you're looking at a situation, say such a situation A, and you're saying 'At what point would situation crisis 6 Transcribed by https://otter.ai Scenario A be an issue for our organization? And at what point would it be a crisis?' You're really defining painting a picture of what those differences are? And then you're doing a deeper dive with the with the team and saying, Okay, what's the difference there? What are the criteria? What is the criteria that really made that customer past the threshold of issue to crisis? So you're trying to understand to the most extent possible, what are you know, what are the different aspects that make something a crisis for your organization, remembering that a crisis for one does not necessarily translate into a crisis for all. Dan Seguin 23:07 Now, in times of major disruptions, like a power outage, or maybe even a cyber event, scanning your landscape is critical. Any recommendations on how companies should look at monitoring the social landscape and mainstream media? Melissa Agnes 23:28 I think it should really go back to you, Dan. I think you guys do a phenomenal job at this. I mean, there's a lot to look at, and making sure that you have your baselines set up so that you know what a peak or valley looks like. You can detect it. I'd also say it's not just, you know, people go like, should we monitor every platform? Should we monitor, there's so many platforms, there's so many this, there's so many that, there's so many hashtags, so many, etc. It's really understanding your stakeholders and where you're where you have presence, right, and where that presence has impact because just because something - so one, just because something goes viral does not make it a crisis. That's not the criteria that makes it a crisis. That can be a viral issue, and not a viral crisis, right? Or a viral issue and not a crisis. And then too, just because something gets negative attention in one platform, if you don't have your course for stakeholder like the people who really mattered to the success and vitality of your business, on those platforms, and those people never hear about it, you might just have a whole bunch of haters that just aren't getting any traction. This is also about understanding what you're monitoring where, you're monitoring and why you're monitoring those, what in those squares. And then I think a third piece, I think that was two things. A third piece that I would add that is really understanding and I think this is a lot of where companies are getting it wrong right now - is understanding what is happening in the world that you transformations, the evolutions that are happening in the world and how they may or may not impact your relationship with your stakeholders, your relationship with your brand, the reputation of your organization, and to look at and be like, Oh, that's, you know, this conversation, this societal conversation or this Hot Topic doesn't apply to us to just look at something and be like, No, it doesn't apply to us without doing a deeper dive into how it might actually apply to you and how it might actually be important to the people who are important to your business is something that a lot of leaders, a lot of companies are missing the mark on right now. Dan Seguin 25:39 Cool. Melissa, can you share with us some simple takeaways, for example, what are some of the biggest and most common mistakes an organization should avoid? Melissa Agnes 25:52 7 Transcribed by https://otter.ai One of them is what we just said. Some other ones, I'll go to what we call at Crisis Ready Institute with call the CRP- the Crisis Response Penalty. So that term came out of my book, as I was writing my book, and what we're looking at there is, the longer you take to effectively respond, and I'll define what effective response is in a second. So the longer you take to effectively respond to a crisis, the more pressing credibility, you destroy the more ownership of the narrative you lose, and the more material impact you suffer. So that is the crisis response penalty, it is the penalties or the consequences of not responding properly. And effective response requires the right actions to be taken to actually fix remedy sold for you know, stop the bleeding, right the wrongs, etc, while you simultaneously communicate the way that you need to communicate and with whomever you need to be communicating with. And all of that has to happen. So actions and communications have to happen in the right timeline, and simultaneously. So if you falter on any one of those, then you're going to fail in your crisis management. And one of the biggest, most common mistakes to avoid so specifically to answer that it happened specifically to answer your question is the communication piece, because for the reasons that we've kind of already just highlighted, which are the vulnerability, the the fact that it's so uncomfortable, the fact that it's so vulnerable, the fact that people haven't been taught how to communicate with high EQ so that you can communicate through the emotions and actually resonate with the people you need to resonate with, so that they trust you and they follow your leadership? So yeah, I mean, we could go on and on and on, and on and on talking about the pitfalls to avoid. But even just looking at it as a framework of that crisis response penalty, what that means, what is involved in making sure you don't suffer a crisis response penalty, and making sure that your team has, again, the mindset, the skill set and the capability to not make those mistakes. Dan Seguin 28:06 Cool. That's a great segue, Melissa. Before signing off here, I'm hoping you can maybe share what are some of the requirements for a strong and effective narrative during a crises, but also ways to ensure we maintain that consistent tone, and stay on message. Melissa Agnes 28:29 I mean, we there's a formula that we use at Crisis Ready Institute, which is an it would take about, yeah, we could go into detail in it if we wanted to, but we teach it, it takes a while. But we really want to look at validate understanding emotions, validating those motions, relating to those emotions, and then coming in with your logic. And when you come in with your logic or your rationale, and you know, the directives and all the things that are very cerebral versus emotional, you want to make sure that you're having this balance of providing reassurance, providing hope, and having the courage to hold that space, that uncomfortable space, where the emotion sets. So as a framework, super high level, that's what you want to be making sure you're hitting, and I want to make sure that I answer your question properly. So strong narrative. So having that, having that framework will help to keep you addressing the things that are important to address that a lot of times leaders and communicators don't feel comfortable doing so they avoid them, which creates CRP Crisis Response penalty. And when you're doing that, you're doing that balance of risk providing reassurance, and hope and courage you're looking at. So just say, where you said I had to help maintain a consistent tone and stay on message. That's where you make sure that you're always checking in you're doing that you also want to make 8 Transcribed by https://otter.ai sure, so part of that is understanding what actually want what actually matters to people and making sure you're hitting those points, but also anticipating, anticipating the questions, anticipating the concerns, anticipating the fears and all of these, you know, things that we can anticipate if we take the time and put the attention to doing that, and making sure that you're getting ahead of the things that you can get ahead of, so that you're not always playing catch up. Dan Seguin 30:27 Okay, very cool. Melissa, we always end our interviews with some rapid fire questions. Are you ready? Melissa Agnes 30:35 I'm ready. Let's do it. Dan Seguin 30:37 Now, maybe you could start us off by sharing with our listeners. What are you reading right now? Melissa Agnes 30:44 I actually just finished reading it. It's called The Big Leap by Gay Hendricks and I highly, highly, highly recommend it. Dan Seguin 30:50 Okay, next one, Melissa. Who is someone that you admire? Melissa Agnes 30:55 I admire a lot of people. My significant other I admire him greatly. People on my team I admire greatly. There's a lot of people that I admire. Dan Seguin 31:05 Okay. What is your favorite movie or show? Melissa Agnes 31:09 On right now? Oh, man. I mean, I would say like Friends to me is like my all time favorite. What have we watched recently? We watched - I'm so bad with names and remembering this stuff. Silo was good. Shrinking was good. There was one recently there's one with Amanda Seyfried that I really enjoyed. I was sick last week and I like binged it over the weekend because I just got better. That one was called the Crowded Room. Yeah, I think there's a bunch of good things out right now. Oh, we just watched over the weekend we watched it's a movie about dogs, what's it called - Strays! With their like the voices of ...I don't know but strays, however, I will say that it looks like it's it's family friendly. But it is not. Don't let your kids watch it. It's very adult friendly. But it's hilarious. Dan Seguin 32:03 Okay, next one, aside from necessities. What one thing could you not go without in a day? 9 Transcribed by https://otter.ai Melissa Agnes 32:12 Okay this sounds so corny but emotional connection with my significant other. We travel a lot so I think checking in with each other, like just tapping in and making sure that - he's different from me in that I kind of get my good mornings and my good nights and things like that. I don't think I could go without those. Dan Seguin 32:30 Lastly, what is exciting you about your industry right now. Melissa Agnes 32:35 Oh, exciting, and that frustrated me. Um, the thing that I'm working on right now I'm working on, you know, I'm calling it my quote unquote, next big thing. That's really exciting to me. So new content, new things that are coming, that I think will, again, stemmed from a frustration in the world. And we touched a little bit on some of it during this conversation, but the, um, it'll be my next book. It'll be my next TEDx Talk. It'll be a whole bunch of things. And that's, that's kind of keeping me fired up. I'm very excited about that. Dan Seguin 33:06 Well, Melissa, this is it. We've reached the end of another episode of the Think Energy podcast. Now if our listeners want to learn more about you, your organization, how can they connect? Melissa Agnes 33:19 Melissa Agnes, I'm on social. I'm primarily on LinkedIn, definitely. IG definitely. That's pretty much it. Where I'm like, actually active and then crisisreadyinstitute.com Or just crisisready.com. You can find all kinds of stuff there as well as to connect with me. Dan Seguin 33:36 Again, Melissa, thank you very much for joining us today. I hope you had a lot of fun. Melissa Agnes 33:41 I did. Thanks, Dan. Thanks for having me. Dan Seguin 33:44 Cheers. Thanks for tuning in for another episode of The Think Energy podcast. Don't forget to subscribe and leave us a review where ever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.

Buckle up and get ready because Tommie, Tie and Kai are pulling back the curtain to give you a peek at their most recent Virtual Intensive.This Virtual Intensive was hosted and recorded live by Next Level Ambitions in an effort to provide clear, personalized and actionable advice in a concise way that will move the needle for eCommerce brands that are ready to scale. Needless to say, the feedback from this event made it clear this information was too good not to share on the podcast.Throughout the Intensive they dove deep into the pillars of building an "invincible brand" - operations, data, metrics, and strategy. In this sneak peek episode they cover the first 2 pillars. They walk you through the key aspects of operations like supply chain, customer service, and managing expenses and also cover essential data infrastructure for eCommerce brands, including analytics, tracking, and attribution. Of course, always with an emphasis on how to tackle each pillar in a way that will make your brand invincible.This Intensive was not your average, one-size fits all advice by any means. Whether you missed out on the event last week or you're ready for a recap to pick up on all the gems you may have missed the first listen, you're in for a treat.In this episode, you'll learn:3 prep pieces to help you get the most out of this Virtual Intensive episodeWhat an invincible brand isThe 4 pillars on an invincible brandThe key to operational efficiency so you can quickly scale advertisingHow to turn operational costs into revenue generating centersExamples of how your supplier terms are playing a major role on your cash conversion cycleWhy it is critical for you to monitor your cash flow - especially if you are looking to scaleHow to calculate your cash conversion cycleThe importance of getting proficient at assessing employee, contractor and agency valueHow your customer service team can increase order values during interactionsWhy a creative unboxing experience is important beyond just delighting customersThe one conversion tracking mistake that kills performance data and attributionWhat your operations expenses should be at to maximize growth potentialWhy your tracking data needs to be fed back to Facebook to optimize performance - Yes, even post iOs14Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode19Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Melissa Agnes Author and founder and CEO at the Crisis Ready Institute shares her amazing story about how her passion got her to where she is today. Melissa is an inspiring professional and is an amazing person to collaborate with. Thank you Melissa for everything. About Melissa Agnes: Founder and CEO of the Crisis Ready Institute, creator of the Crisis Ready Model, and author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. Linkedin: https://www.linkedin.com/in/melissaag... Crisis Ready Institute: https://crisisreadyinstitute.com BE OUR NEXT GUEST: https://bit.ly/2CZmKNU About B: Bruno Lindia has been referred to as the “Professional People” expert. He has professionally interviewed over 150,000 professionals in all walks of life. Linkedin: https://bit.ly/2ZrzOmz Dream Reach Achieve: www.dreamreachachieve.com “&B”: www.andb.ca Website: https://yyccalgarybusiness.ca/ Filmed and Edited: Artin Rahim The views and opinions expressed in the video are those of the authors and do not necessarily reflect the official policy or position of MegaPixxMedia Ltd and their Affiliates Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

Melissa Agnes is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the field of crisis management. Recognized globally as an expert, thought leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others. In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to creating a crisis-resilient world by elevating industry standards; providing training and certification programs to professionals that better protect people, brands, the environment, and the economy in times of crisis. Her book, "Crisis Ready: Building an Invincible Brand in an Uncertain World", is taught in dozens of universities around the world, including at Harvard University; and is ranked amongst the leading crisis management books of all time by Book Authority; and was named one of the top ten business books of 2018 by Forbes. Read the show notes here: https://arcbound.com/podcasts/ Links: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Is there anything more important than the brand of your organization? Building trust in your brand can take a long time to create and an instant to lose. In today's environment, we can reach people very quickly through numerous digital mediums. This can be an incredible advantage, but when things go wrong or appear to have gone wrong, it can be very damaging to our brand. This is a significant challenge 21st Century Leaders face. In this episode, crisis and brand expert Melissa Agnes how to be "Crisis Ready (TM)", how to proactively increase trust in our brand, and how to make it invincible. Interested in the 12 Laws of Leadership Excellence? Go to www.dannylangloss.com and scroll to the bottom of the page to download them. Additional Crisis Ready (TM) Resources: Crisis Ready: Building an Invincible Brand in an Uncertain World Crisis Ready Issue Management Flowchart Crisis Ready Formula for Detecting Emotional Escalation Crisis Ready Formula for Responding to Emotional Escalation Crisis Ready Formula for Responding to Controversial Issues Connect with Melissa Agnes: Website: https://melissaagnes.com/ LinkedIn: https://www.linkedin.com/in/melissaagnes/ Are you looking for a keynote speaker for your next event? Check out Danny's presentation, "OwnerShift: 7 Pillars to Unleash the Champions in Your Organization." Connect with Danny Langloss: Website: www.dannylangloss.com LinkedIn: https://www.linkedin.com/in/dannylangloss/

On this episode of The Massimo Show, Rod sits down with Melissa Agnes - Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.    Getting Out of the House and Becoming an Adult Melissa grew up in Montreal, traveled the world when she grew up, but lived in Montreal her whole life until she moved to New York for work. Melissa describes her passions in high school as “ just trying to figure myself out. And I was very passionate about getting out of the house and becoming an adult and leading my own life.” Something I am sure we can all relate to!  With ambition on her side, Melissa soon found herself working as a brand strategist and entrepreneur with a keen eye for what was coming down the pipeline when it comes to the change that technology was bringing to the world, and what that meant for businesses and potential risk.  “So I saw the risk that social media, the real-time news cycle, and the fact that every single consumer had a voice and could raise that voice against brands. I saw the risk. I didn't understand why people, nobody was talking about it at the time.” Melissa explains to Rod.  “And I also saw how if we confront the risk, if we mitigate the risk, all of a sudden, we have this unprecedented opportunity for connection and communication in times of crisis that can do wonders for the organization and its business, its brand value element.”  In Melissa's mind, this was revolutionary - and she was right! - but she wasn't one to jump into something without doing her research. “I started by doing so much homework. Once I kind of had that epiphany, I realized that crisis management was a thing…” Melissa explains.  “And when I realized this, I spent about a year studying everything that I could on the subject, because it just kind of fed the wiring of how I made it really, really resonated with me.”  Melissa continued to get frustrated with the fact that nobody was talking about the way the world is today, not the way that the world was yesterday but her opportunity to prove herself was just around the corner.  “All of a sudden, we had a client, we just launched their website, they became in crisis. They called us because it started on Twitter, and they related Twitter with a website because it was digital and just happened to pick up the phone and call me.” Melissa says.  Within a half an hour Melissa and her team had the clients' investors getting the right information, the media correcting their story, essentially, everything flowing the way that it needed to, even though - - and here's the real kicker - they needed to basically rewire the communication strategy because the investors and their stakeholders weren't even online yet.   A miscommunication that happened online and had the potential to spread like wildfire had been stamped out before any outlet that would reach key decision-makers ever had a chance to be misinformed.  The president of the company called Melissa the next day and said that not only did the stock price of the company not go down from the day before, but it had actually gone up by a cent. That was a direct result of how Melissa and her team managed the incident. “That was my, oh my goodness, I can serve. This is what I'm supposed to do.” Melissa tells Rod.  What does one do when they are young and inexperienced but full of ideas and frustration? They start a blog, of course! “I blogged five days a week for several years, it turned into a blog and podcasts and videos and collaborations and amazing clients and a great career,” Melissa explains.  After years of blogging and practicing crisis management for business, Melissa launched the Crisis Ready Institute to help leaders and their teams develop the skills, capabilities, and confidence to successfully navigate and thrive through challenge and adversity. Melissa describes a crisis as “anything that touches bottom line and reputation” and explains that her passion is communication and understanding emotion. This unique and empathic perspective guides her work in every way.    An Issue vs A Crisis  When it comes to being an independent contractor, solopreneurs, or small business owner, it may seem like you are always in crisis. But Melissa suggests that an issue is not a crisis.  Melissa suggests understanding and defining for your organization what an issue is versus what a crisis is. And then defining the criteria or the thresholds that take an incident from issue level to crisis level.  By having those definitions and those understandings and doing a simple exercise, where you can identify your high-risk scenarios - issue versus crisis - and those thresholds, you've already alleviated a lot of stress that comes with identifying an issue and its scope.  The second step is to better understand or to seek to better understand your stakeholder groups. Because successful business is built on relationships, Crisis Management is about doing right by those relationships when it matters most. It is important to understand who you serve, how you serve them, and what the relationship is, in your business and in your brand.  Consider what their expectations are of you and how a certain specific situation relates to them, and how it impacts them.  What are the questions that they'll have, that if you answer those questions before they come to you with those questions, you can get ahead of the story and own the narrative, and continue to build and foster trust even amidst adversity?  Rod and Melissa spend the rest of the show swapping stories and examples of crisis vs issue, setting up a framework to define a crisis, and how to communicate the difference between a crisis and an issue to your clients and stakeholders. Listen in to hear the rest of this amazing and timely advice! 

Visit crisisreadyinstitute.com for more information and join a  two-part digital course on November 15 and 17, 2021.Resources:Crisis Ready Institute Digital ProgramsDeveloping your Crisis Communication ProgramCheck out Melissa's book Crisis Ready: Building an Invincible Brand in an Uncertain WorldGet more expert insight from Melissa on Twitter, follow @melissa_agnes!Find the Crisis Ready Institute on Facebook and Instagram.--About ICMAICMA's vision is to be the leading association of local government professionals dedicated to creating and supporting thriving communities throughout the world. We do this by working with our more than 12, 000 members to identify and speed the adoption of leading local government practices to improve the lives of residents. ICMA offers membership, professional development programs, research, publications, data and information, technical assistance, and training to thousands of city, town, and county chief administrative officers, their staffs, and other organizations throughout the world. Find out more about ICMA, and the profession, at our website: http://www.icma.orgFollow us on Social Media!Twitter: http://twitter.com/icmaFacebook: https://www.facebook.com/ICMAORG/LinkedIn: http://www.linkedin.com/company/icmaInstagram: https://www.instagram.com/icmaorg/YouTube: http://www.youtube.com/user/ICMAvideos

Joining us this month is Melissa Agnes, Founder and CEO of the Crisis Ready Institute and author of “Crisis Ready: Building an Invincible Brand in an Uncertain World.” You may also remember Melissa from her keynote presentation at our first Crisis Comms Mastery virtual summit from earlier this year. -- Head over to https://www.agilitypr.com/prprofiles/ for the full show notes -- Join the Crisis Ready Institute in redefining communication best practices: https://crisisreadyinstitute.com/communication-culture/ To learn more about the Crisis Ready Institute head over to: https://crisisreadyinstitute.com/ Follow the Crisis Ready Institute on LinkedIn: https://www.linkedin.com/company/crisis-ready-institute/ Follow the Crisis Ready Institue on Twitter: https://twitter.com/crisisreadyinst Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS --- Send in a voice message: https://anchor.fm/agility-pr-solutions/message

How can you manage your reputation and protect your brand in an always-on, controversial online landscape?  Building a brand that can withstand shocks and handle crises is more important in these tumultuous times than ever. Instead of putting out fires AFTER they happen, it helps to have a clear strategy to deal with potential curveballs […] The post Build Your Invincible Brand with Melissa Agnes appeared first on erinking.com.

We constantly face adversities. But when adversity turns into a full-blown crisis, are you and your organization prepared and confident enough to face it? Whether they admit it or not, most organizations are not crisis-ready. The generic crisis preparation plan most companies have wouldn't work on the real battlefield. Thus, a clear-cut roadmap to business invincibility with the help of a reputation defender is necessary. In this episode, reputation defender Melissa Agnes is back for the second part of our conversation about crisis readiness. She talks about how she discovered her purpose in educating and holding organizations accountable for crisis readiness. Melissa emphasizes how crucial crisis readiness is in making the world a kinder place. She also shares the lessons from her entrepreneurial journey and how it has shaped her outlook. Tune in to the episode to learn about the impact of crisis readiness in creating a better world from a renowned reputation defender. 3 reasons why you should listen to the full episode: Learn why crisis readiness is more critical than crisis management. Discover the connection between being crisis-ready and creating a kinder world. Find out why you should self-reflect instead of blaming other people. Resources Connect with Melissa: https://melissaagnes.com/ (Website) | https://www.linkedin.com/in/melissaagnes/ (LinkedIn) | https://www.facebook.com/melissaagnes/ (Facebook) https://www.amazon.com/Crisis-Ready-Building-Invincible-Uncertain/dp/1684014131 (Crisis Ready: Building an Invincible Brand in an Uncertain World) by Melissa Agness https://www.simonosamoh.com/who-i-became-podcast/whatitmeanstobecrisisreadypart1 (Episode 20: What It Means To Be Crisis Ready, Part 1 With Melissa Agnes) About Melissa Melissa Agnes is the brains behind the Crisis Ready® Model. She is also the founder and CEO of the Crisis Ready Institute. She is a recognized thought leader in crisis preparedness, brand protection, and reputation management. Furthermore, Melissa is also the author of Crisis Ready, one of Forbes' Top 10 Business Books in 2018. In 2019, she founded the Crisis Ready® Community as a space for professionals to hone their crisis-ready skills. Melissa is a sought-out keynote speaker, commentator, strategic advisor, and reputation defender. Throughout her career, she has worked with several well-known institutions. These include NATO, the Pentagon (DoD), US Ministries of Foreign Affairs and Defense, and more. If you want to reach out to Melissa, you can visit her https://melissaagnes.com/ (website), https://www.linkedin.com/in/melissaagnes/ (LinkedIn), https://www.facebook.com/melissaagnes/ (Facebook), and https://www.instagram.com/melissaagnes/ (Instagram). You can also visit Crisis Ready Institute's https://crisisreadyinstitute.com/ (website). Enjoyed this Episode? If you did, be sure to subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning in, please leave us a review. You can also share this with your friends and family. This episode will inspire them to follow their calling and be crisis-ready. Have any questions? You can connect with me onhttps://www.facebook.com/simonosamoh1 ( Facebook),https://twitter.com/SimonOsamoh ( Twitter), orhttps://www.instagram.com/simonosamoh/ ( Instagram). Thank you for tuning in! For more updates, visit myhttps://www.simonosamoh.com/ ( website) orhttps://mailchi.mp/79a93fb461d9/simonosamoh ( join) the community. You may also tune in onhttps://podcasts.apple.com/us/podcast/who-i-became/id1514104061 ( Apple Podcasts) orhttps://www.youtube.com/playlist?list=PLmu-CaQ10DJk7Y1uAfk_f_MJkwt1m2441 ( YouTube).

2020 has undoubtedly been one of the most challenging years of our lives. It felt as if the world was gleefully throwing curveball after curveball. Everything that has transpired this year has put many organizations in a difficult position. This is particularly true when it comes to handling crises. Thus, 2020 showed us how crucial crisis readiness is with someone like a reputation defender. Reputation defender Melissa Agnes joins us to talk about what it means to be crisis-ready. She shares the term's coinage and how it has honed their mission at the Crisis Ready Institute. She also imparts the process behind delivering a complex message through a compelling TEDx Talk. Finally, Melissa shares how her personal journey and relationship with her sister helped her find her calling. Discover the Importance of adopting a crisis-ready culture and being a reputation defender! Tune in to the episode to learn more. 3 reasons why you should listen to the full episode: Find out what it means to be crisis-ready. Learn the most critical aspect that makes up a successful business. Discover the importance of mindfulness and being a reputation defender in crisis readiness. Resources Connect with Melissa: https://melissaagnes.com/ (Website) | https://www.linkedin.com/in/melissaagnes/ (LinkedIn) | https://www.facebook.com/melissaagnes/ (Facebook) | https://www.instagram.com/melissaagnes/ (Instagram) https://crisisreadyinstitute.com/ (Crisis Ready Institute) https://youtu.be/VQGEPEaEWtg (TEDx Talk: The Secret to Successful Crisis Management in the 21st Century - Melissa Agnes) https://www.amazon.com/Crisis-Ready-Building-Invincible-Uncertain/dp/1684014131 (Crisis Ready: Building an Invincible Brand in an Uncertain World) by Melissa Agnes https://www.simonosamoh.com/who-i-became-podcast/whatitmeanstobecrisisready (Episode 21: What It Means To Be Crisis Ready, Part 2 With Melissa Agnes ) https://www.theviolenceproject.org/ (The Violence Project) https://youtu.be/UyaYMOCt_Ug (TEDx Talk: Violence in the Age of Social Media - James Densley) About Melissa Melissa Agnes is the brains behind the Crisis Ready® Model. She is also the founder and CEO of the Crisis Ready Institute. She is a recognized thought leader in crisis preparedness, brand protection, and reputation management. Furthermore, Melissa is also the author of Crisis Ready, one of Forbes' Top 10 Business Books in 2018. In 2019, she founded the Crisis Ready® Community as a space for professionals to hone their crisis-ready skills. Melissa is a sought-out keynote speaker, commentator, strategic advisor, and reputation defender. Throughout her career, she has worked with several well-known institutions. These include NATO, the Pentagon (DoD), US Ministries of Foreign Affairs and Defense, and more. If you want to reach out to Melissa, you can visit her https://melissaagnes.com/ (website), https://www.linkedin.com/in/melissaagnes/ (LinkedIn), https://www.facebook.com/melissaagnes/ (Facebook), and https://www.instagram.com/melissaagnes/ (Instagram). You can also visit Crisis Ready Institute's https://crisisreadyinstitute.com/ (website). Enjoyed this Episode? If you did, be sure to subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning in, please leave us a review. You can also share this with your friends and family. This episode will inspire them to follow their calling and be crisis-ready. Have any questions? You can connect with me onhttps://www.facebook.com/simonosamoh1 ( Facebook),https://twitter.com/SimonOsamoh ( Twitter), orhttps://www.instagram.com/simonosamoh/ ( Instagram). Thank you for tuning in! For more updates, visit myhttps://www.simonosamoh.com/ ( website) orhttps://mailchi.mp/79a93fb461d9/simonosamoh ( join) the community. You may also tune in onhttps://podcasts.apple.com/us/podcast/who-i-became/id1514104061 ( Apple Podcasts) orhttps://www.youtube.com/playlist?list=PLmu-CaQ10DJk7Y1uAfk_f_MJkwt1m2441 ( YouTube).

Founder and CEO of the Crisis Ready Institute, creator of the Crisis Ready Model, and author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.A university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU, Columbia and McGill. Her book and Crisis ReadyTM Model are globally recognized as having elevated industry best practice and are currently taught in dozens of higher education courses around the world, including at Harvard University and by Homeland Security.Agnes currently sits on the panel tasked with developing the International Standard for Crisis Management— Guidelines for developing a strategic capability, ISO 22361. She also sits on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police (IACP); and on the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to help world leaders understand, evaluate and strategically prepare for rising global risks.In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is also the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, Vox, VIBE Magazine, USA Today, and many others.

Thanks for joining us for today’s panel on Communication During Crisis. I have been fortunate to chat with over 150 remarkable people on my Intentional Performers Podcast. These people have overcome adversity, thought deeply about leadership, and have setup intentional lives for themselves to perform at their best. The coronavirus has created challenges for so many throughout the world and it is my hope that these panel discussions will help those in need. While everyone on the panel has tremendous expertise, I also want to note that what we are going through is truly unprecedented and there may be questions that the panelists don’t have the answer to. That’s ok. This isn’t designed to give you the answer to every question you have, instead, it’s designed to have you think deeply about how you can handle this challenging time. Bio’s Below. Melissa Agnes Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. Website: www.melissaagnes.com Twitter: @melissa_agnes Betsy Butterick At first glance, communications training and basketball coaching may not seem that similar. But as Betsy Butterick knows, each requires the perfect mix of technique, repetition, playfulness, and trust. As a Coach with Own The Room, she loves helping people discover new skills and reach their full potential in a fun and meaningful way. Website: www.betsybutterick.com Twitter: @betsybutterick Daniel Stillman Hey there! I'm Daniel, and I design conversations for a living, to help people work together better.  I wear many hats: teacher, workshop leader, coach, mentor, facilitator, writer and always, a designer. Before getting a Masters in Industrial Design at Pratt in Brooklyn, I got a degree in Physics and did crazy things like manage a secret lab on the roof of the Natural History Museum and lead university research acquisitions outreach for a medical venture fund. Website: www.theconversationfactory.com Twitter: @dastillman  Bram Weinstein Bram Weinstein is the founder of Ampire Media and can be heard weekdays from 3-6 PM EST on "The Bram Weinstein Show" on ESPN 630 DC. As part of his 24 year (and counting) on air career, he spent 7 years at ESPN mainly as an anchor of "Sportscenter" and has appeared on a  variety of programs including "Like it or Not" on Fox 5 in Washington DC, "The Bram Weinstein Show" on The Team 980, as well as analyst roles on NBC Sports Washington.  Website: www.ampiremedia.com Twitter: @RealBramW

Until you address the emotion in a volatile situation with compassion and respect, you will not diffuse a situation and may do more damage raising the intensity to a blistering crescendo. This is the continuing conversation that started a couple of weeks ago with Melissa Agnes. In this episode, we deep dive into one aspect of our response to a crisis, confrontation, and conflict as our brands and key people are bombarded with heavy emotion. Some of what is covered is how to get ahead of high emotional relatability when you can never overcome emotion with pure logic. 1. Validate the emotion.2. Relate to them on that basis.3. Proof and logic to support your position and facts. The tips Melissa gives us will help us protect our brands, but also have more success diffusing situations in our everyday lives. You will want to take notes here. If you missed the first episode with Melissa, Crisis Readiness Equals Freedom, you can listen here > About Susan's guest: Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand. Order Crisis Ready on Amazon  Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

Our guest today is Melissa Agnes. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a leading authority on crisis preparedness, reputation management, and brand protection.  Melissa’s area of expertise is something that most of us don’t enjoy thinking about. She works with organizations to explore questions such as: What will happen if things go off the rails and we find our business in a major crisis situation? Are we ready for the worst? Do we have what it takes to handle a crisis in an effective manner? Can our brand and our reputation survive a major crisis? And most importantly: Is there a way to prevent what’s preventable? After a recent crop of scandals—including Uber, Volkswagen, Wells Fargo, and Boeing, just to name a few—companies and boards have started to emphasize shaping a healthy culture as a way to reduce risk. If you and your company want to create an invincible brand, make sure you don’t miss this conversation. Episode Highlights In this interview, Melissa and I discuss: Melissa’s early cultural influences How she found her calling and where she found the strength to pursue it What helped Melissa persists through the most challenging stages of building her business How she defines crisis and the key differences between an issue and a crisis What is crisis readiness and why you can throw your crisis management plan away How to identify your high-risk scenarios What were the first telltale signs of Uber’s culture crisis Examples of a crisis well managed and how to emerge from a crisis stronger than before

When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens. What we do to respond in those moments as leaders and team members can change the course of a company and set into motion a chain reaction of positive outcomes or a Coyote/Roadrunner death spiral into dust. A bit dramatic I know, but I wanted you to have a visual as I introduce you to an expert in crisis readiness, Melissa Agnes. You don't have to put this off. You and your company can immediately take steps to build your crisis readiness. You may have more in place than you think you do. Learn from Melissa Agnes who is the author of Crisis Readiness on Amazon.  About Susan's guest: Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand. Order Crisis Ready on Amazon  Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

  Brand invincibility isn’t something that happens instantaneously. It takes a culture that values crisis management on which this month’s guest is an expert. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crisis in all forms. Here is the link to the free guide Melissa mentions in this episode: https://melissaagnes.com/crisis-ready-formula-for-responding-to-emotional-relatability/ About Rhoan's guest: Melissa Agnes, Crisis Management Advisor and Keynote Speaker, Agnes Day   Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.

Brand invincibility isn’t something that happens instantaneously. It takes a culture that values crisis management on which this month’s guest is an expert. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crises in all forms.About Our GuestAuthor of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.

Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list. Your employees are working hard, your customers are delighted, and all’s well. Or is it? Are you and your management staff just a moment away from a crisis? Are you prepared for what can come at you in the blink of an eye and wipe out the value you’ve worked so hard to build? Or do you have a roadmap to business invincibility? ----more---- This Asher Sales Sense Podcast, “Build Brand Invincibility by Being Crisis Ready” with host Kyla O’Connell features Melissa Agnes, President and Co-Founder of Agnes+Day Inc. and a leading authority on crisis preparedness, reputation management, and brand protection. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them to understand risk and build invincible brands that can withstand even the most devastating events. Business leaders and management professionals, especially in companies depending on sales revenue, owe it to their people, customers, and stakeholders to be prepared for emergency action. What does it mean to be crisis ready? Is it a plan or a mindset? What’s the difference between a “crisis” and an “issue?” How can you increase trust, credibility, and goodwill in your brand rather than depreciating from it? Who in the organization is responsible for this? Tune in on December 19th to hear Melissa Agnes, author of Crisis Ready: Building an Invincible Brand in an Uncertain World respond to these and other questions. Learn how to protect the organization and brand and you’ve worked so hard to build. About Kyla's Guest: Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstandeven the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes sits on the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to create a global center where practitioners, academics, and policymakers come together to share information and help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management. She is the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. ___________________________________________ Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     

I had the pleasure of having Melissa on my show during a very busy week! She is so talented in this subject as she should be because she has built her business off of this method and it works! A little bit about her: Melissa Agnes is an author, keynote speaker, and strategic advisor to some of the world’s leading brands. She has worked with organizations from NATO to Hilton and just about everything in between. Her book “ Crisis Ready: Building an Invincible Brand in an Uncertain World ” is taught in higher education courses around the world, including in Harvard University and Homeland Security courses. About Crisis Ready (Melissa’s book): No matter the size, type, or industry of your business, Crisis Ready was designed to provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re INVINCIBLE. Crisis Ready is the ultimate roadmap to business invincibility. To find out more, go to here site: https://melissaagnes.com www.slicktalkthepodcast.com

  With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. Her immensely popular book, Crisis Ready is available where fine book sold. ----more---- CRISIS READY. Building an INVINCIBLE Brand in an Uncertain World The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time. No matter your level of security, due-diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand. Order Crisis Ready on Amazon  Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.  ___________________________________________ WVU Marketing Communications Today by West Virginia University which is a program on the Funnel Radio Channel.     

Melissa experienced a big pivotal moment twelve years into her marriage, when she realized that she was no longer in love with her husband. She knew there was something off, but did not have clarity initially. Melissa used her skills as a crisis readiness strategist to assess her own relationship. She chose to follow her truth and divorced her husband. Melissa feels that she crisis managed her divorce to a place where they are not romantically linked anymore, but still have respect and admiration for each other. She was able to do it with grace, respect and love. Melissa shares these powerful nuggets of life wisdom: - understand the whys - know your truth - find strength in accepting your truth - we deserve to live our best lives - don't shy away from difficulties - be kind to yourself Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. Agnes's book and Crisis Ready Model continue to be adopted into undergraduate, graduate, and MBA programs around the world, and as a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. https://melissaagnes.com/  https://www.amazon.com/Crisis-Ready-Building-Invincible-Uncertain/dp/1684014131/ref=cm_cr_arp_d_product_top?ie=UTF8  tags:  Melissa, Agnes, crisis, management, strategist, brand, trust, creditability, speaker, advisor, consultant, coach, storiesthatempower.com, stories that empower, empowering stories, empowerment stories, stories of empowerment, stories of empowering others, self empowerment stories, stories empower, inspire, inspiring, inspiration, uplift, uplifting, upliftment, hope, light, Sean  

With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset.  Her immensely popular book, Crisis Ready is available where fine book sold. ----more---- CRISIS READY. Building an INVINCIBLE Brand in an Uncertain World The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time. No matter your level of security, due-diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand. Order Crisis Ready on Amazon  Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.  ___________________________________________ WVU Marketing Communications Today by West Virginia University which is a program on the Funnel Radio Channel.     

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   CONNECT with Melissa HERE LISTEN to Melissa's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   CONNECT with Melissa HERE LISTEN to Melissa's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Melissa Agnes Crisis Management Keynote Speaker, Advisor, Author of "Crisis Ready" Crisis Ready: In this episode we discuss the importance of staying ready, so you don't have to get ready, when a crisis inevitably comes. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.  In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill, and her book and Crisis Ready Model continue to be adopted into undergraduate, graduate, and MBA courses around the world. Harvard University is one of the latest schools to adopt "Crisis Ready" as required course reading for its Crisis Communication course. Website https://melissaagnes.com LinkedIn https://www.linkedin.com/in/melissaagnes Twitter https://twitter.com/melissa_agnes Facebook https://www.facebook.com/melissaagnes Instagram https://instagram.com/melissaagnes Leadership Quote "Many of life's failures are people who did not realize how close they were to success when they gave up." –Thomas A. Edison  "Whenever you find yourself on the side of the majority, it is time to pause and reflect." –Mark Twain Purchase "Crisis Ready" on Amazon! Subscribe, share and review on iTunes! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 The Keep Leading!™ podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques and insights. For more information visit eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Agnes joins the show today.  Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations. Melissa shares the key components of proper crisis management.  She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress situations. From Melissa you can learn the right steps to take that will help you handle a crisis situation.   In this Episode A discussion about honesty and transparency during a crisis. The difference between an issue and a crisis. What customers and clients expect in a crisis. How these same expectations have evolved over the past few years. How to communicate to the public in an effective way after a crisis. Why the press release is dead. A discussion on self-inflicted, individual crises that affect a company's brand and future. Resources Melissa's Website - www.melissaagnes.com Melissa's Crisis Ready Rules Poster - www.melissaagnes.com/crisis-ready-rules-poster To listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts or Google Podcasts, or your favorite podcast player. As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Show Highlights If you want a thought provoking, inspiring conversation to keep you in motion, definitely listen in as Melissa Agnes evolves not only the definition of “crisis ready” but also of Brave! She has found her calling and has leaped into with both feet. It's not always easy, or without fear, yet her approach is worth trying on for yourself. Don't miss her openness, her deliberateness and profound share on this episode of The Brave Entrepreneur.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In this expert session, Melissa teaches the difference between crisis and issue and how to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation. Links: Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/crisis-management/ Melissa's Website: https://melissaagnes.com/ 

The best episodes of the year. All five regular GovLove hosts teamed up to hand out awards and recap the year of GovLove. Kirsten, Alyssa, Javon, Kent and Ben all selected four of their favorite episodes to honor with the most prestigious award in local government podcasting, a GovieLovie. In addition to handing out awards, the hosts shared what they hope to cover on the podcast in the future, their favorite holiday food and highlights from ELGL’s 2018. The Top Episodes of the Year: Kirsten #195 Innovation & Equity in Parks & Recreation with Kylie Bayer-Fertterer, Justin Cutler & Peter Cosmiano #236 Local Reporting in San Antonio with iris Dimmick, The Rivard Report #206 The First Lady of Water Cathy Bailey, Greater Cincinnati Water Works #232 The Best of Nextdoor with Jenn Takahashi Javon #179 The Gatekeepers, Chiefs of Staff in Local Government #171 The City of Detroit's Chief Storyteller, Aaron Foley #238 PennDOT Connects with Secretary Leslie Richards & Brian Hare #217 Parkour & Parks with Colin MacDonald, Parkour Visions Alyssa #176 NBC Parks & Rec Memories with Jim O'Heir (Jerry Gergich) #228 Crisis Ready, Building an Invincible Brand with Melissa Agnes #213 University of Alabama Game Day in Tuscaloosa with Mayor Walt Maddox #219 Karen Pinkos, ICMA President & City Manager, El Cerrito, CA Kent #188 NFBPA & Diversity with Christine Edwards & James Gaston #210 Oregon's Most Wired Community - Independence #222 The Poisoned City - Flint's Water & the American Urban Tragedy with Anna Clark #185 Public Service in the NFL & City Management with Tom & Connor Barwin Ben #233 What Government Innovation Really Looks Like with Hana Schank #223 Changing the Local Government Workplace #225 Evaluation & Good Government in Washington, DC with Jenny Reed #193 The Color of Law with Richard Rothstein

Melissa Agnes- Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.    In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.   Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.   As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.

Author of “Crisis Ready: Building an Invincible Brand in an Uncertain World”, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa has worked […] The post CL198: Building An Invincible Brand – Interview With Crisis Management Speaker Melissa Agnes appeared first on James Taylor.

Talking crisis management and communication. Melissa Agnes, the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, joined the podcast to talk handling crises. Melissa shared her perspective on plans versus programs and the importance of communication. 

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and adviser to some of today's leading organizations faced with the greatest risks. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. In today’s episode, we discuss: The difference between issues and crisis How to prepare for the inevitable crises that will come your way Building your brand on social media What to do when an issue or a crisis occurs How Southwest Airlines and United Airlines handled crises differently Website: MelissaAgnes.com Instagram: @MelissaAgnes Twitter: @Melissa_Agnes Email: melissa@melissaagnes.com Facebook: Facebook.com/MelissaAgnes LinkedIn: Linkedin.com/in/MelissaAgnes Youtube: Youtube.com/c/MelissaAgnes Articles of interest ... 7 Questions on Social Media With Melissa Agnes Navigating the Social Media Crisis Spectrum Crisis Ready – Building an Invincible Brand in an Uncertain World Develop a Hashtag Strategy Before a Crisis Strikes Equifax's Crisis Response Strategy Past "Success is a Choice" podcast episodes of interest . . . Chris Voss (Former FBI Lead Negotiator) - Episode 081 Kevin DeShazo (Social Media Expert) - Episode 079 Justin Maust (John Maxwell Leadership Coach) – Episode 040 Jeremie Kubicek (Co-Founder of GiANT Worldwide) – Episode 015 Betsy Butterick (The Coaches’ Coach & Communication Specialist) – Episode 013 Ryan McCarty (Author of “Build a Culture of Good”) – Episode 007 Alan Stein (World-Class Performance Coach & Keynote Speaker) – Episode 003 Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, and Pat Williams. Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice.    

Summary We all make mistakes. The question is, how do we handle them? We'll look at that in our Thought of the Day. And in our interview segment, we'll take a fascinating look--on a much larger scale--at crisis management and preparedness. While this is indeed important for large companies, it's JUST as important for ALL of us to know and understand, as well. That and more on today's show. Bob's Thought of the Day We'll explore: Why it's important to learn from past mistakes (both our own and those of others). The difference between mistakes we learn from, and those we don't. Several steps to make things right after you make a mistake. Interview with Melissa Agnes You'll discover: Why we all need to be crisis-ready. The three pieces of information your team must understand in order to be crisis-ready. The importance of understanding how a CRP (Crisis Response Penalty) works, and examples from United Airlines. The vital difference between a crisis and an “issue.” Why the year 2009 changed the landscape of crisis management. Why no single customer is statistically insignificant. A key crisis-ready rule: People above process and bottom line, always. Why successful crisis management requires simultaneous effective action and effective communication. Why there is no such thing as a social media crisis. The Crisis-Ready Model: Audit Understand Identify Design Implement Click to Tweet The longer an organization takes to effectively respond to a negative event, the more #trust and credibility with their stakeholders they lose. @melissa_agnes Successful #crisis management requires simultaneous effective action and effective #communication. @melissa_agnes There is no such thing as a social media #crisis. @melissa_agnes Interview Links Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes MelissaAgnes.com Melissa's Blog The Invincible Brand Podcast The Brand Invincibility Webinar Series Free Crisis Ready Resources Connect with Melissa on Facebook Connect with Melissa on LinkedIn Follow Melissa on Twitter Follow Melissa on Instagram Melissa's YouTube channel United Breaks Guitars by Dave Carroll Resources Order The Go-Giver Influencer The Go-Giver Influencers Facebook LIVE Show Sell The Go-Giver Way Audio Program GoGiverEntrepreneursAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

On today’s episode, we are joined by the amazing Melissa Agnes. Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it. Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today’s episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances. So go ahead and listen to all the knowledge Melissa has to offer! Running time: 41:55 Subscribe on iTunes and leave us a review…we’d love to hear from you. SHOW NOTES: What should businesses know about “The Crisis Ready Model?” (4:40) Understand that mindset is EVERYTHING. It is not something you can create and put on a shelf for emergency use. Your crisis ready plan needs to permeate throughout your entire business, day in and day out. So, what are the steps to actually create this framework? (5:33)  There are five steps to the model: 1. (6:37) Designing an audit. Understanding the culture of your organization is everything. This means thinking about WHO your brand is, its place in the world, and what it stands for. In this case, an audit is a simple conversation- a way to get to know your organization’s mindset. Ask yourself the questions: How does your brand view and handle current negative events? How does your brand view itself? 2. (10:52) Understanding variables and impacts. This step is all about education. It requires developing alignment between every individual in your business in understanding the fast paced world that we find ourselves, in which a crisis can develop in seconds. It also involves creating a streamlined plan, getting everyone on board with their role in your business and the accountability required for what will be delivered. 3. (11:58) Identifying high-risk crisis scenarios and stakeholders. This is when the data collection starts happening. It requires you to think deeply about your business and its relation to risk management: What are the high risk scenarios your business is most vulnerable to? Who matters most to your business? Collect the information to tackle the next step based on your answers to these questions. How do you start collecting data? (14:34) Collecting data means starting to understand any possible impacts you can possibly foresee for your business based on any scenario you can think of. Questions to consider: What is a crisis vs. an issue for your organization? Which are most likely to affect your brand? What is a worst case scenario for your business? What are the current strengths and weaknesses within your business currently? What is the difference between an issue and a crisis? (16:34) A crisis is a situation that stops business as usual because it requires full attention in order to combat. It threatens a long-term material impact on one or all of the following: -People -Environment -Business operations -The organization’s reputation -The organization’s bottom line 4. (24:04) Develop strategy and create a program. Use your now recorded knowledge of your business to create two things: a crisis ready playbook with specific action plans and resources and crisis communication handbooks, which have scenario-specific strategies ready to go. In order to create these, ask yourself these questions: -What will my employees expect from a crisis situation? -What can I anticipate from my business immediately after a crisis? -What will stakeholders demand from us in this sort of situation? -How can my team be in a place to accurately and emotionally anticipate crises in real time, while matching the expectations of the stakeholders? Keep these items on hand at all times so that your business can use them in times of crisis for immediate relief. 5. (29:16) Implementation. All the planning is done…but what is planning without experience? Of course, a fairly accurate thing to say would be that crisis management is like insurance. You know you need it, but you hope you never have to use it. But in this case, being prepared for the absolute worst allows you to handle the smaller bumps in the road like a pro. Crisis management is not a plan that only comes out in times of emergency; it’s a daily culture that your business chooses to undertake, day in and day out. It’s all about being prepared, because in today’s ever-changing world, anything can happen. How do you begin to implement your plan? (30:00) Every year or so, simulate each possible crisis to test your business’s response to them. In a controlled environment, bring in tools to make it feel as real as possible for your business team. Using your plan of action from Step 4, use role-players and tools to simulate social media to see how your business holds up against even the most threatening risk. CONNECT WITH MELISSA Melissa’s Website CRISIS READY: BUILDING AN INVINCIBLE BRAND IN AN UNCERTAIN WORLD Melissa on Twitter Melissa on Facebook Melissa on Linkedin Melissa on Instagram CONNECT WITH JEFF Email Jeff  @JGibbard on Twitter Jeff on Facebook Jeff on Linkedin (make sure to introduce yourself) Jeff on Instagram Jeff on Snapchat CONNECT WITH CAROLINE Email Caroline Caroline on Twitter Caroline on Instagram  Caroline on LinkedIn [smart_track_player url="http://traffic.libsyn.com/shareable/Shareable_S3_Melissa_Agnes.mp3" title="Getting Your Business Crisis Ready with Melissa Agnes" ]

On today's episode, we are joined by the amazing Melissa Agnes. Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it. Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today's episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances. So go ahead and listen to all the knowledge Melissa has to offer! Running time: 41:55 Subscribe on iTunes and leave us a review…we'd love to hear from you. SHOW NOTES: What should businesses know about “The Crisis Ready Model?” (4:40) Understand that mindset is EVERYTHING. It is not something you can create and put on a shelf for emergency use. Your crisis ready plan needs to permeate throughout your entire business, day in and day out. So, what are the steps to actually create this framework? (5:33)  There are five steps to the model: 1. (6:37) Designing an audit. Understanding the culture of your organization is everything. This means thinking about WHO your brand is, its place in the world, and what it stands for. In this case, an audit is a simple conversation- a way to get to know your organization's mindset. Ask yourself the questions: How does your brand view and handle current negative events? How does your brand view itself? 2. (10:52) Understanding variables and impacts. This step is all about education. It requires developing alignment between every individual in your business in understanding the fast paced world that we find ourselves, in which a crisis can develop in seconds. It also involves creating a streamlined plan, getting everyone on board with their role in your business and the accountability required for what will be delivered. 3. (11:58) Identifying high-risk crisis scenarios and stakeholders. This is when the data collection starts happening. It requires you to think deeply about your business and its relation to risk management: What are the high risk scenarios your business is most vulnerable to? Who matters most to your business? Collect the information to tackle the next step based on your answers to these questions. How do you start collecting data? (14:34) Collecting data means starting to understand any possible impacts you can possibly foresee for your business based on any scenario you can think of. Questions to consider: What is a crisis vs. an issue for your organization? Which are most likely to affect your brand? What is a worst case scenario for your business? What are the current strengths and weaknesses within your business currently? What is the difference between an issue and a crisis? (16:34) A crisis is a situation that stops business as usual because it requires full attention in order to combat. It threatens a long-term material impact on one or all of the following: -People -Environment -Business operations -The organization's reputation -The organization's bottom line 4. (24:04) Develop strategy and create a program. Use your now recorded knowledge of your business to create two things: a crisis ready playbook with specific action plans and resources and crisis communication handbooks, which have scenario-specific strategies ready to go. In order to create these, ask yourself these questions

Crisis ready. No matter the size, type, or industry of your business, being crisis ready will help you to be perfectly prepared for anything life throws at you. Our guest today is the author of Crisis Ready - Building an Invincible Brand in an Uncertain World. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks, helping them become crisis ready and build brand invincibility. During this interview, you'll discover... Why it's important to become crisis ready What it means to build an invincible brand How to prevent and manage issues before they become catastrophic, with the aim of never having them become catastrophic at all To find out more about Melissa Agnes, visit https://www.thesuccessfulbookkeeper.com.

In today's world companies have to be transparent - whether they like it or not. If you try to hide things, consumers will find it and use any avenue they can to exploit it. Most recently you've seen this from Facebook and Uber. Luckily, there's a lot you can do to protect yourself. The first thing you need to understand is that every business will face a crisis at some point. Sometimes it's because of an employee, sometimes it's because of a claim that is simply not true (of which I discuss my experience in this episode.) Knowing this ahead of time means that you can take a proactive step through crisis preparedness. By having all of your ducks in a row, you can be ready for anything to come along. Know that pleading the 5th amendment doesn't cut it anymore. Consumers will take action and a moral stance. That's why you need to make sure you have a crisis manager on your team - and be aware that a PR person is not a crisis manager. To go into how you can protect yourself, I brought in an expert to help my Creative Warriors: Melissa Agnes. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. Download this episode now to learn how you can start protecting yourself from a crisis today. WARRIOR OF INNER STRENGTH “Issues create opportunities.” -Melissa Agnes Highlights - Good things can come from a crisis. A PR person is not the same as a crisis manager. Try not to hire someone when you are emotional. Facebook is a great example of not being crisis ready. Consumers are taking a moral stance today. You have an opportunity to show up to the world more aligned with your values than corporations. Communication is essential when dealing with a crisis. You can't trump emotions with logic. Being crisis ready will give you peace of mind. Guest Contact - Melissa's Website Melissa's Twitter Melissa's Book Melissa's Free Gift! Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

A crisis can happen to any organization. But history judges a company and its leaders on how they respond. This week, I had a chance to speak with Melissa Agnes, a leading authority on crisis preparedness, reputation management and brand protection. We talked about why some companies get it so wrong, the keys to managing a crisis and we chatted about her book: Crisis Ready: Building an Invincible Brand in an Uncertain World.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. Connect with Melissa: Linkedin: https://www.linkedin.com/in/melissaagnes/ Facebook: https://www.facebook.com/melissaagnes/ Twitter: https://twitter.com/melissa_agnes   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/     Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation   #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.     Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.     Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Jeannie and Adam interview author and speaker Melissa Agnes about how preparing beyond traditional crisis management can make your brand invincible. Will Crisis Management save your brand? Most brands have a Crisis Management plan, typically as a large volume to refer to for guidance when a situation arises. Unfortunately, these plans rarely pull through during a real crisis. And what’s more, they serve only as reactive tools. So, what good is that when bad PR has already gone viral or your partners are backing out of a deal to prevent risking their own reputation? “If you think about crisis management when a crisis strikes, you are behind. You’re doomed, really.” -Melissa Agnes Speaker and author Melissa Agnes is here to tell us there’s a better way to approach crisis situations. In fact, she knows how your brand can become invincible by getting ahead of these situations, instead of just reacting to them! “When you have those unbreakable relationship, you also gain the benefit of the doubt” -Melissa Agnes In this episode, find out how you can create a culture that is prepared to: Detect risk Assess the impact Manage in a way that strengthens relationships Come out of any crisis stronger than before! Whether you’re a small retailer, a B2B company, or an entrepreneur, your next crisis is around the corner. Listen in to make your brand invincible! Interview Highlights Melissa’s book is about Building an Invincible Brand, so how is that different from Crisis Management? [4:20] If a crisis is not the same as an issue, then how can we differentiate the two to respond appropriately?  [7:37] Where do customer experience and crisis management intersect, and more importantly, how do culture and training fit into creating an Invincible Brand? [14:14] B2B issues rarely go viral, but they can still become crises! So how can we prepare for a crisis with a partner or B2B relationship? [19:35] Melissa’s book outlines a formula for managing a crisis around controversy, but she decided to share it with our listeners! [24:45] What about those “grey” situations where it’s not totally clear a crisis is developing, but one may be possible? [27:26] About our guest Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others. Agnes is the editor of the Crisis ReadyBlog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. Connect with Melissa Twitter LinkedIn Website Related Content 360Connext® post, 5 Leadership Biases that Hinder Success in Business Customers That Stick® post, How to Treat Customers: With Respect Episode 309: Common Leadership Biases in Your Way of Success Episode 204: (Tip) Customer Service Leadership We’re on C-Suite Radio! Check it out for more great podcasts   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

"Crisis Ready: Building an Invincible Brand in an Uncertain World" by Melissa Agnes. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/crisis-ready-melissa-agnes

Melissa Agnes joins Brian Levenson on this weeks podcast. Melissa is an author, strategic advisor, and keynote speaker. She is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, and a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. In this episode, they discuss Melissa’s upbringing and where she grew up (5:00), what helped guide her as a child (8:00), what advice she would give someone living in an environment they don’t believe they should be in (10:00), what her truth is (10:30), what transforming her life meant (11:10), if she’s more of a risk taker or rule follower (12:40), on the values she lives by (13:10), how she works with an organization or CEO on finding their truth (17:20), how she sees herself culturally (19:10), how she can analyze without judgement (24:00), how she ended up where she is today (28:10), how branding led her to a career in crisis management (30:10), how she uses intuition in her life (35:30), what she does daily to go inward (38:00), what she does once she notices emotions (46:00), about the mechanics of roof building, and making sure her companies are crisis ready (47:00), if she facilitates or teaches with an organization (50:40), and her thoughts on preparing with a “why” mindset and performing with a “how” mindset (54:00). Thanks to Melissa for coming on the podcast, and I encourage you to check out her website at https://melissaagnes.com/. Melissa’s website houses everything related to her work, and provides a ton of valuable information she has on crisis management. You can also find Melissa Agnes on twitter @melissa_agnes, and check out her book “Crisis Ready: Building an Invincible Brand in an Uncertain World.” Lastly, if you liked this episode and/or any others, please support us at Patreon or follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening. -Brian

Listen in as Melissa Agnes talks with Mike Domitrz about how most organizations fail to be crisis ready and why respect plays a key role in the process. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**     BIO of Melissa Agnes: Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.   In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.   Agnes is the editor of theCrisis ReadyBlog, a contributor toForbes, and a go-to source for the press, with recent coverage including theWall Street Journal, VIBE Magazine, USA Today, and many others.   As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.   LINKS: MelissaAgnes.com   Books Recommended by Melissa: The Now Revolution by Jay Bauer and Amber Nasland      

When your company encounters a crisis, does your entire team understand how to detect it, assess it, and respond in a way that increases stakeholder trust? Crisis management specialist Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Melissa shares that the thing that makes her giddy is helping organizations become crisis ready and build brand visibility so that they’re able to continue to create wonderful campaigns and creative ideas to extend their reach and brand awareness. If you’re looking for ways to connect with consumers, you might want to talk with Jubair Jalil. He is the co-founder and CEO of MetaPair, an AI company which has revolutionized the way brands use content to connect with consumers. Jubair was born in the UK to an immigrant family and spent his teens building startups in the content space. He says if you think about it on a conceptual level, a business partnership is a bespoke financial arrangement. You just have to make sure that you’re aligned with a partner that can help you reach your target market. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   CONNECT with Melissa HERE LISTEN to Melissa's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.   CONNECT with Melissa HERE LISTEN to Melissa's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Welcome to episode #625 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #625 - Host: Mitch Joel. I've had the pleasure of having countless coffees and breakfasts with Melissa Agnes. This happened long before she has become know as one of the world's brightest thinkers in crisis management and communications. Melissa is the author of Crisis Ready - Building an Invincible Brand in an Uncertain World. Along with being a leading authority on crisis preparedness, reputation management, and brand protection, Melissa is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. She has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others. Melissa is also the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press. If your business crisis ready? Is your brand invincible? Listen in and enjoy the conversation... Running time: 53:01. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Melissa Agnes. Crisis Ready - Building an Invincible Brand in an Uncertain World. Crisis Ready Blog. Follow Melissa on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels of Separation - Episode #625 - Host: Mitch Joel. Tags: advertising advertising podcast   brand brand protection business blog business book business conversation business podcast communications crisis communication crisis management crisis preparedness crisis ready crisis ready blog digital marketing digital marketing blog digital marketing podcast disruption forbes innovation invincible brand leadership book leadership podcast management podcast marketing marketing blog marketing podcast melissa agnes mitch joel mitchjoel nato non fiction book podcast reputation management six pixels six pixels group six pixels of separation

“Successful crisis management requires effective simultaneous communication and action” In season 15 episode 6 we are joined by Melissa Agnes. She is a leading authority on crisis preparedness, reputation management, and brand protection. She is also the author of Crisis Ready:Building an Invincible Brand in an Uncertain World. In the conversation we cover: - What's the difference between a crisis and an issue - How to lead effectively through crisis - What to do if crisis strikes your organization or team - Why you must focus on action and communication in crisis - Why crisis management is really about people This podcast is brought to you by LearnLoft.com

Rick will interview Melissa Agnes, President of Agnes + Day, Inc. Melissa is a Crisis Management Expert and will help you understand how to build an invincible brand. All businesses face difficult situations. It's the way you choose to respond to them that sets you apart. When your company is “crisis ready”, your entire team—whether you're a team of 1, 10, 100, or 10,000—knows how to respond to any type of negative situation, be it an issue or a crisis, in a way that increases stakeholder trust and goodwill in your organization, making it invincible to any type of difficult situation that may present itself.

Are you ready for a customer service or brand crisis? Shep Hyken discusses handling and preparing for a customer service or brand crisis with Melissa Agnes, the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. TOP TAKEAWAYS • Melissa explains that ever since she was a kid in Montreal, she’s had the ability to spot and mitigate potential risk. This skill came into play ten years ago when social media first began to rise. While everyone was talking about how great social media was, her mind immediately thought of the risks it presented. She calls this her “a-ha” moment. • Being “crisis ready” means: o The entire organization knows what risk looks like and how to detect it. o They understand how to assess the impact of risks on their brand: is it a crisis or is it an issue? o They can manage the crisis in a manner that still builds stakeholder trust and credibility. • A crisis is a negative event stopping business-as-usual because it extends to the top of the organization and has potential long-term negative impact on people, the environment, business operations, the organization’s reputation, and/or the organization’s bottom line. An issue, however, does not have the risk of a long-term impact. While an issue can go viral, it does not necessarily become a crisis. • Crisis Response Penalty (CRP), a term coined by Melissa, looks at the short-term and long-term monetary and reputation impact a crisis has on a brand due to that brand’s poor and ineffective response. The longer it takes for a business to provide an effective response, the more credibility and trust you lose, the more control of the narrative you lose, and the higher CRP you have. • In order to become crisis ready for something that has not occurred before, Melissa says though we cannot predict exactly how a situation will happen, we can consider the possibilities of a high-risk scenario where an employee goes rogue or does something wrong that can potentially go viral. For example, an employee may be involved with a sexual harassment issue or make an inappropriate response to a social media post. Additionally, taking societal trends into consideration, including the staggering amount of racial discrimination occurring in retail, coffee shops, etc., allows business to know the likelihood that something will go wrong or against the brand’s values. • To respond to a crisis in a way that is emotionally intelligent, a business must put people first. • There is no circumstance when “no comment” is an acceptable response. It goes completely against putting the customer first. A “no comment” response can lead to mistrust and cause customers to choose another brand. If you are crisis-prepared, you already have a comment ready. ABOUT: Melissa Agnes is a leading authority on crisis management and preparedness. Her book, Crisis Ready, published in March 2018, details how organizations can implement a crisis ready culture. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep #54: Working on your own is always challenging. You never know what can happen. From the small things such as when clients cancel the appointment or you got sick and out of the business for some time to the really big problems. In this episode, Melissa Agnes shares how to handle difficult situations in business and increase your credibility. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. Melissa is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. Time Stamped Show Notes: [00:22] About the episode and Melissa Agnes [01:54] Melissa shares how she started as a brand strategist but was digging more into the crisis management [03:41] How her real estate client called her telling that the radio was reporting that their building is about to explode and how it ended up [05:00] Melissa started her crisis management career with blogging 5 days a week [06:33] Being crisis ready means don’t let things go out of your control in the critique situation [07:58] The difficulties that Melissa faced when she started her new career [09:44] No matter the size of your business there are the situations that you better be ready [11:56] One of the crises that we may get to as entrepreneurs is a luck of our own ability to work [13:34] Be ready to the situation if your salesperson leaves the team [16:07] To get ready to the difficult situations ask yourself the questions: What can happen? And what would you do in those situations? [18:24] How to use difficult situations to increase your authority and credibility [22:11] Understand what people are matter for your business. If something could happen how could you maintain those relationships? [24:03] To be ready for difficult situations understand what the risk is and on whom [24:40] The definition of the crisis [25:23] What the issue is and what the difference between an issue and the crisis is [26:36] How to be crisis-ready [28:17] Where to find Melissa online [29:00] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Are you “crisis-ready”? Have you assessed what could be high-risk scenarios for your small business? What’s the difference between a crisis and an issue? Is there a crisis brewing in your small business that you might not even know about? On this episode, Matt and Dan speak to Melissa Agnes, a leading authority on crisis preparedness, reputation management, and brand protection. Melissa shares how small businesses can be “crisis-ready” and what it means to build an invincible brand. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others. In 2015, she gave a TEDx talk in Los Angeles discussing the secret to successful crisis management in the 21st century. Melissa is a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, and USA Today. Melissa also teaches crisis management in university courses around the world, including at NYU and McGill. You can connect with Melissa through the following website and social media platforms: Website: https://melissaagnes.com/ Twitter: @melissa_agnes Facebook: @melissaagnes LinkedIn: Melissa Agnes YouTube: Melissa Agnes --- Remember to subscribe to the SPRH Podcast on iTunes or on the Podcast Addict App on Android, rate it, and share it with your friends, family, and colleagues! You can find out more about how Dan can help you reduce anxiety issues at www.dancandell.com. Those who are looking out for a speaker and workshops, you can find more details about Matt’s newest programme, Care Package, on how to care for your clients and get more referral clients through care and gratitude at www.breakthrough-champion.com.

Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection and is an advisor to some of today's leading organizations faced with the greatest risks. We discussed a number of real-world examples of brands handling crises, including how Equifax handled the breach of millions of customers' data.

On this week's edition of the Grow My Revenue podcast, I speak with Melissa Agnes.  Melissa is the author of Crisis Ready. Building an INVINCIBLE Brand in an Uncertain World, and she is an expert and leading authority when it comes to crisis preparedness, reputation management and brand protection.  We talk about the biggest mistakes people make when it comes to being prepared for a crisis, the timing and accuracy associated with healing a crisis, and the specific steps you can do to make sure your business is invincible.

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016, was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP. I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely. Throughout this conversation, Jordan generously shares his biggest lessons and takeaways from this experience. It’s an insightful and engaging conversation that I know you’ll enjoy! This episode of The Crisis Intelligence Podcast discusses: The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours. How Jordan and his team leveraged monitoring tools to help expand the reach of their crisis communications. The biggest lessons Jordan learned while managing this crisis. The after effects that this crisis had on both those who were part of the emergency management and the community at large. Jordan’s tips for being crisis ready for emergency management situations within your own community. Running time: 47:20 Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or Stitcher Subscribe via email In this episode, I mention a previous episode of The Crisis Intelligence Podcast, where Garth Rowan and I discussed the management of this crisis as it unfolded. Listen to this podcast here. Connect with Melissa and Jordan About host, Melissa Agnes Author of Crisis Ready: Building an Invincible Brand in This Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa Agnes Follow Melissa on Twitter: @melissa_agnes About guest, Jordan Redshaw Connect with Jordan on LinkedIn. Follow Jordan on Twitter: @JordanRedshaw. I’d like to extend a big thanks to Jordan for the important work you do, as well as for taking the time to discuss your experience and the important lessons you’ve learned with us.

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.  In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill. www.MelissaAgness.com She mentioned two amazing entrepreneurs and their books: Michael Bungay Stanier's book, The Coaching Habit  Phil M Jones' books, Exactly What to Say .... and .... Exactly How To Sell