Podcasts about winning campaigns

Meet Stacy. She's the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities

As we head into another presidential election year, few issues feel as pressing as the spread of political misinformation. How can political campaigns fight back against the barrage of lies and disinformation? As time, tension, and technology all progress in our world, we're not always prepared for the acceleration and its impact on the political climate. The public can often be left to weed through a seemingly endless digital news cycle and the task of differentiating between fact, misinformed fictions, and intentional disinformation. As the population faces the high-stakes election season once again, Sasha Issenberg turns a critical lens toward the complicated landscape of the American political institution, rising incentives, and the ever-expanding social media landscape. A decade after his last dive into social science and modern political analysis in his book The Victory Lab: The Secret Science of Winning Campaigns, Issenberg returns to expand more on the behind-the-scenes mechanics of politics. His newest book The Lie Detectives: In Search of a Playbook for Defeating Disinformation and Winning Elections urges readers to understand more from a range of high-level journalists, strategists, critics, and political operatives in their efforts to grapple online misinformation. From digital forums of anonymous amateurs to high-visibility government and party officials, the challenges and tactics at play throughout cyberspace have expansive reach and real-world consequences. The Lie Detectives pulls to the forefront the political class striving to tackle these issues as they emerge, and what the threat of disinformation could mean for democracy, especially at pivotal times. Sasha Issenberg is a journalist and author who has been published in New York, The New York Times Magazine, The Atlantic, The Boston Globe, and George, where he also served as a contributing editor. He teaches at the UCLA Department of Political Science and is a correspondent for Monocle. His previous books include The Sushi Economy and The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage.   Austin Jenkins is a staff writer at Pluribus News, covering tech policy and other issues in state legislatures. He is also the longtime host of “Inside Olympia” on TVW, the state's C-SPAN network. Previously, Austin spent nearly two decades as the Olympia correspondent for Northwest NPR stations.   Buy the Book The Lie Detectives: In Search of a Playbook for Winning Elections in the Disinformation Age Third Place Books

In this episode, Mike Gunderson, the founder of Gunderson Direct, unveils the intricacies of direct mail marketing. He discusses his journey from starting in the home loans sector to leading successful campaigns for renowned clients like Adobe, PayPal, and Wells Fargo. Mike emphasizes the importance of analytics in direct mail, the effectiveness of precision targeting, and the innovative approaches to improve response rates. Key topics include the evolution of mailer strategies, the power of personalized campaigns, and the role of direct mail in a digital world.Show NotesIntroduction to Mike Gunderson: Founder of Gunderson Direct, known for innovative direct mail solutions.Journey from Home Loans to Direct Mail: How Mike's background in finance shaped his marketing strategies.Strategic Insights: Utilizing data analytics for targeted mail campaigns.Client Success Stories: Notable achievements with Adobe, PayPal, and Wells Fargo.Tactical Advice: Tips on enhancing direct mail effectiveness, including testing and personalization.Future of Direct Mail: Mike's predictions on integrating traditional and digital marketing methods.Learn More: Visit Gunderson Direct for more insights and follow Mike on LinkedIn.www.Gundersondirect.com - This is the website for Mike Gunderson's direct mail agency, Gunderson Direct. It was mentioned as a resource for learning more about their direct mail services and creative examples.www.Gundersondirect.com/book - On Gunderson Direct's website, this link provides access to download their free 2024 Direct Mail Look Book, which contains hundreds of direct mail creative examples.www.Postreminder.com - This is the website for Post Reminder, Mike Gunderson's platform that allows direct mail recipients to easily set mobile reminders for offers, events, and more. It was discussed as an innovative solution for direct mail marketers. Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful campaigns, implementation strategies for crisis communication, and using evaluation metrics to find new and innovate ways to grow your event.

This episode of the 1SEO Podcast features David Kiehle, Founder & Managing Member at Milan Marketing.David discusses how businesses can leverage both mail and digital marketing to boost revenue and growth. We cover topics including:The unique benefits of direct mail vs digital marketingStrategies for combining mail & digital campaignsUsing direct mail to drive digital engagementTips for integrating mail marketing data with your digital effortsThe power of personalization in mail campaignsHow direct mail complements and enhances your overall marketing strategyDavid shares insightful examples and proven techniques you can use to get the best of both worlds when it comes to mail and digital marketing. Tune in for actionable tips to increase your reach, boost conversions, and take your business growth to the next level!

This week WARC's Anna Hamill shares insights from some of the stand out cases from this year's Marketing Society Awards. This episode features three interviews from the marketers behind the Mayor of London's campaign to tackle misogyny, Yorkshire Tea's long term growth success, and the Campaign Against Living Miserably's fight against suicide. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Kathleen Stuart has held many of the top jobs in the Oregon Democratic campaign world--deputy director for the Senate Democratic Leadership Fund, Executive Director for FuturePAC, and head of the Democratic coordinated campaign effort in 2018 (where Gov. Kate Brown won by 6 points). She now owns her own firm, Stuart Collective, and was recently selected as one of the Portland Business Journal's 40 under 40.   In this episode, we talk about Kathleen's relatively rapid promotions in the political world, and her career trajectory from private sector public relations to politics. We cover how caucus campaign committees work, and what the "coordinate campaign" does. We also talk about compensation for public officials (legislators, judges, and statewide officials) and her recent piece in the Oregon Way called: "Where can Oregon step up to support women serving in office?". For more information on Kathleen, you can visit: www.stuartcollective.co  

Anat Shenker-Osorio, Founder and Principal at ASO Communications, joins The Great Battlefield to discuss how her background in linguistics informs her work as a political messaging consultant. She shares what her research and campaign experience has taught her about how to re-frame the debate to give progressives the advantage.Additional InformationThe Democracy Group listener surveyThe Great Battlefield PodcastMore shows from The Democracy Group

Anat Shenker-Osorio, Founder and Principal at ASO Communications, joins The Great Battlefield to discuss how her background in linguistics informs her work as a political messaging consultant. She shares what her research and campaign experience has taught her about how to re-frame the debate to give progressives the advantage

Guest: Sasha Issenberg sits down with Nathan to discuss the role analytics play in our elections.Sasha Issenberg is a journalist with work in Washington Monthly, The Atlantic, The Boston Globe, and other outlets. Most notably, he is the author of The Victory Lab: The Secret Science of Winning Campaigns. He is also a professor at UCLA.Keep up to date with us on Instagram & Twitter: @TheGameOnPod

Are you afraid of falling behind in the world of AI?AI has become mainstream across various industries and has a projected value of $24 trillion.But is AI the new shiny object syndrome in the marketplace or is this truly the time to lean in?Tune in to this episode of Scaling Uncensored to get the inside scoop from your hosts Tommie, Tieron, and Kai, on how e-commerce companies are already utilizing AI for price optimization, inventory management and improving conversions with personalization. Plus, they explain how to use tools like ChatGPT to improve your advertising and marketing copy with tailored prompts. They also break down step-by-step how your competition is using AI to steal your winning ad campaigns.This podcast is a must-listen for anyone looking to scale their business and stay ahead of competitors.In this episode, you'll learn:The growing value of artificial intelligenceHow to use AI for competitive e-commerce pricingWhat Web Scraping is and how to use AI to do thisThe Pros and Cons of AI UseWays that AI is being used for email marketingHow to use ChatGPT for tailored Ad CopyWays to use AI to improve personalization and increase conversionsThe impact AI is having on the e-commerce industry as a wholeHow to leverage your competitors reviews with AIAt the end of the day, in order to avoid falling for a “shiny object” trap it's important to assess whether integrating AI into your business is truly useful and beneficial. Use this episode as your guide to doing so.Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:ChatGPTMidjourneyUnreal EngineNvidiaWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

This week on Newsmakers: Katie Nee Zambrano, campaign manager for Congressman-elect Seth Magaziner, and Bob Walsh, an outside adviser to Gov. Dan McKee, go behind the scenes on their election strategies; on the second half, Joe Fleming joins Tim White and Ted Nesi for a closer look at the final results.

Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Sasha Issenberg, author of The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage. Sasha Issenberg is the author of three previ­ous books, including The Victory Lab: The Secret Science of Winning Campaigns. He has covered presidential elections as a national political reporter in the Washington bureau of The Boston Globe, a columnist for Slate, and a contributor to Bloomberg Politics and Businessweek. He is the Washington correspondent at Monocle, and his work has also appeared in New York, The New York Times Magazine, and George, where he served as a contributing editor. He teaches in the political science department at UCLA. Learn more about your ad choices. Visit megaphone.fm/adchoices

On June 26, 2015, the US Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. Author Sasha Issenberg introduced a definitive account in this presentation that discussed his book The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage, in conversation with CMBC Reporter Aditi Roy. The story begins, Issenberg shared, in Hawaii in 1990, when a rivalry among local activists triggered a sequences of events that forced the state to justify excluding gay couples from marriage. Then in the White House, one president signed the Defense of Marriage Act, which elevated the matter to a national issue, and his successor tried to write it into the Constitution. Over 25 years, Issenberg told us, the debate played out across the country, from the first legal same-sex weddings in Massachusetts to the epic face-off over California's Prop 8, and finally, to the landmark decisions of United States v. Windsor and Obergefell v. Hodges. Across those 25 years, nearly every corner of American life was touched in some way by the debate. With insight from those who sought their own right to wed, those who fought to protect the “traditional” definition of marriage, and those who changed their minds about it, Issenberg invited us to a riveting story about a banner topic of the modern culture wars. Sasha Issenberg is the author of three previous books, including The Victory Lab: The Secret Science of Winning Campaigns. He has covered presidential elections as a national political reporter in the Washington bureau of The Boston Globe, a columnist for Slate, and a contributor to Bloomberg Politics and Businessweek. He is the Washington correspondent at Monocle, and his work has also appeared in New York, The New York Times Magazine, and George, where he served as a contributing editor. He teaches in the political-science department at UCLA. Aditi Roy is an Emmy-winning journalist who has spent two decades covering local, national and business news. In 2016, she joined CNBC's San Francisco bureau, covering the California economy, the vaping/cannabis industry, the rise of alt-foods, and the Equifax breach. Roy left CNBC earlier this year to spend time with her daughters (ages 1 and 7) and pursue personal passion projects. Buy the Book: The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage (Hardcover) Elliott Bay Books Presented by Town Hall Seattle. To become a member or make a donation online click here.

Sasha Issenberg is the author of "The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage" and three previous books, including "The Victory Lab: The Secret Science of Winning Campaigns". He has covered presidential elections as a national political reporter in the Washington bureau of The Boston Globe, a columnist for Slate, and a contributor to Bloomberg Politics and Businessweek. He is the Washington correspondent at Monocle, and his work has also appeared in New York, The New York Times Magazine, and George, where he served as a contributing editor. He teaches in the political-science department at UCLA.—————————————————————— Registration for SALT New York is now open! Join us September 13-15, 2021 and sign up at https://register.salt.org/event/411f76d9-c215-4719-9bc4-8dfac6cfacdd/summaryFor podcast transcripts and show notes, visit https://www.salt.org/Watch this video on YouTube: https://youtu.be/votaaEndd_cModerated by Anthony Scaramucci. Developed, created and produced by SALT Venture Group, LLC. 

On June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. In her new book, "The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage," Sasha Issenberg vividly guides us through same-sex marriage’s unexpected path from the unimaginable to the inevitable. Sasha Issenberg is the author of three previ¬ous books, including "The Victory Lab: The Secret Science of Winning Campaigns." He is the Wash¬ington correspondent at Monocle and teaches in the political science department at UCLA.

Earlier this week we were saddened by the news that legendary political consultant Joe Slade White had passed away at the age of 71. Apart from being good at his job, Joe was also gracious with his time, mentoring a whole generation of consultants, and inspiring the concept for this podcast.  We spoke to Joe back in March of this year and are replaying that episode here with a new intro by Dave, memorializing his friend. Our condolences go out to Joe's family, friends and colleagues. Rest in power, Joe Slade White.  Joe Slade White's 9 Principles of Winning Campaigns    

Join Ignite Visibility CEO John Lincoln as he shares a strategy to find your most successful paid media campaigns and then scale them to elevate your business. Utilize this strategy as a template to test your various paid media ads, audiences, landing pages, and more!

Learn how to create Google Ads Campaigns that will let you play more but pay less. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online that can potentially lead you to your specific audience. When used properly, you can take advantage of leads that already has the intent of looking for your practice.

Joice Curry, Founder and President & CEO of c3Communications, chats about her 25+ years in public relations; why a company should hire a PR agency; and the keys to her company's success. Joice is joined by her husband and c3's COO, Sean Curry, to talk about the importance of messaging to the right audiences.

SHOW NOTES Hi everyone! Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how to build great ad campaigns and the art of getting insights from all the Data. I’m your host, Gary Bolt. Check us out at: www. marketingideas.co.za Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Sponsored by: Famous Digital Media Email: info@famousmedia.co.za Website: https://famousmedia.co.za/ Blog: https://famousmedia.co.za/fdm-blog/ Podomatic: https://garybolt.podomatic.com/ Facebook: https://web.facebook.com/famousdigitalmedia/ Instagram: https://www.instagram.com/famous_digital_media/ LinkedIn: https://www.linkedin.com/company/famous-d-media/ Twitter: https://twitter.com/Famous_D_Media YouTube: https://www.youtube.com/channel/UCsMThCuDTCvY_ilHatG4b6g?view_as=subscriber Marketing Ideas Website: www.marketingideas.co.za Gary: support@marketingideas.co.za

In this episode, we talk with Sasha Issenberg, best selling author of "The Victory Lab: The Secret Science of Winning Campaigns." We are living in an era of hyper-political polarization and an incredibly shrinking undecided group of voters. Every campaign needs to understand that modern campaigns are a game of margins. Sasha Issenberg's book examines the history of winning campaigns and why the field of Political Science as well as the "consultant class" have historically been reluctant to use human experiments on what works in campaigns-that is until now. In this podcast, we discuss the tools and science that are being used to win a modern-day campaign and the growing arms race between the parties on who will have the winning technological edge. A battle that is no less as important than the space race between the super-powers. Who controls the Presidency, Congress, and the State Capitals, will be decided by who invests in technology and experimentation. Sasha's book is one of the most important political books of our time and highlights the real drama that is going on behind the curtain of today's politics.

Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions. Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines.  He has over 10 years of experience in marketing communications at his previous company ABB.   We discussed: Moving from software development background to marketing  Working for a fortune 500 company, challenges and opportunities How an agency helped him win a global award for best B2B integrated campaign How he changed the agency selection process Working with agencies and keeping them accountable.    

Before Chad Hamzeh was an online traffic expert and the founder of multiple businesses, he was a professional MMA fighter. You may have come across his Traffic Black Books which our host Roland Frasier rates highly.  As a successful and sought after media buyer, Chad lets us behind the curtain in this episode. If you’re looking for a detailed Ad strategy there is A LOT to gain from listening in today. They get stuck into concrete steps that you can use in your online marketing. “Our space is a crowded space - lots of places these days are crowded spaces now because it’s never been easier to get something up and going”. Chad Hamzeh Listen Today For His first step into making money online. How he came to start an agency by accident. Why he loves organic traffic and paid traffic over SEO. How to find the creatives that work and the types he prefers to lean on. What opened the doors for Chad to get into larger scale Media buying. The smart move he made to quickly hire a quality team. A step by step funnel example. How to stand out in a crowded space. Why looking at Lifetime Customer Value makes the cost of campaigns make sense. The profitable role of follow up emails. The likely reason you “can’t crack this Facebook thing”. His thoughts on paying for premium ads. Roland’s Good, Better, Best recommendation for Chad. How to best get started with ONE traffic source, and when Pinterest is the best bet. Overlooked traffic sources! What you can expect to pay a Media Buyer and the person who does Creatives and creative strategy. And so much more! “If you need to turn one dollar into ten very quickly, buy email traffic. I haven’t seen a source that converts as well on the first touchpoint. Rent someone’s email list”. Chad Hamzeh Click to find us on Apple Podcasts and other podcast players

It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover:Why the Super Bowl and large sporting events are attractive platforms for advertisers.Why creative advertising is critical in the age of digital marketing.Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.Ambush advertising associated with sporting events and Super Bowl.Cases/Examples of the successes and failures associated with Super Bowl.Panellists include:Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland Luke Wheatley, Head of Creative and Content, Flight Centre Rob Hudson, Managing Director, Clemenger BBDO Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, CommsworkPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events For a full list of list of video links, visit the Networx Podcast website.Further resource links:Networx blog post: Creating a Super Bowl moment Kicks off Networx 2019 CalendarNetworx final top tips video: Winning Campaigns - Creating a Super Bowl moment+++This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA. Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher,

Marlon Marshall joins The Great Battlefield podcast to share his experience working for the presidential campaigns of Hillary Clinton and Barack Obama, the White House, political entrepreneurship and how 270 Strategies is helping progressive organizations win.

Anat Shenker-Osorio, Founder and Principal at ASO Communications, joins The Great Battlefield to discuss how her background in linguistics informs her work as a political messaging consultant. She shares what her research and campaign experience has taught her about how to re-frame the debate to give progressives the advantage. | Episode 253

Today we talk about Public Relation and Brand Development! Of course, the PRISMS awards, also known as the Oscars of the industry the ever so successful well executed 20th instalment of these ceremonies where industry excellence is meticulously celebrated, brands, people, campaigns who have done astonishingly well.On Brand your brand segment today we will be talking to Musonda Chalwe who hails all the way from Zambia, how fitting? Miss Chalwe is from a hair company called Fro Pros “Bringing affordable unrefined SHEA BUTTER and essential OILS to naturalists and hair salons!Along with AMAZING hair tips.Let your hair flourish” and of course brand of the week as well as Brand bulletin will come through towards the end of the show, stay with us.--- Support this podcast: https://anchor.fm/brands-of-africa/support

Hillary Clinton was supposed to have the most sophisticated digital ground game ever, while all Trump had was a ramshackle data bunker in San Antonio. We all know how that turned out. Sasha Issenberg is a Bloomberg contributor and author of The Victory Lab: The Secret Science of Winning Campaigns. He says there are many explanations for what happened, including the Clinton campaign’s inadvertent encouragement of Donald Trump voters in states like Florida.  In the Spiel, it’s a Lobstar week. Oh yes, it’s a Lobstar week.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hillary Clinton was supposed to have the most sophisticated digital ground game ever, while all Trump had was a ramshackle data bunker in San Antonio. We all know how that turned out. Sasha Issenberg is a Bloomberg contributor and author of The Victory Lab: The Secret Science of Winning Campaigns. He says there are many explanations for what happened, including the Clinton campaign’s inadvertent encouragement of Donald Trump voters in states like Florida.  In the Spiel, it’s a Lobstar week. Oh yes, it’s a Lobstar week.  Learn more about your ad choices. Visit megaphone.fm/adchoices

1.Click this text, go to iTunes,   2. Click "View in iTunes" blue button   3. Subscribe and give us a rating! Thanks! JOE FULD,  is the founder of "The Campaign Workshop" a Democratic political consulting firm based in Washington DC.  Joe is known for his creativity and commitment to the causes and campaigns.  In this episode, Joe unveils his timeline in an enjoyable and highly interesting story format. So if you are interested in a career in politic, make sure you  listen to this episode as well as episode #6 at Politics of Success. Now, without further ado, let's get right into the conversation with Joe. BOTTOM LINE UP FRONT: Find the work you love. BOTTOM LINE UP FRONT QUESTIONS:  Are you a MAC or PC and what brand of phone do you use? Joe uses a MAC Book Air and he is talking to us today on it with Skype (Sound is Good). What is your favorite technology, hardware or software?   Big fan of WordPress, with SEO Yoast, and  Contactually (used for contact management). What is your favorite quote? “If opportunity doesn't knock, build a door” Milton Berle   (Define what your goals are and others can see how they can help you achieve these goals." What are your favorite books? Delivering Happiness: A Path to Profits, Passion, and Purpose.  By Tony Hsieh,  Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer,  The Signal and the Noise: Why So Many Predictions Fail — but Some Don't by Nate Silver, The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg and Plunkitt of Tammany Hall by Senator George Washington Plunkitt (Ret). What is the best advice you have ever received?  Find work that you love to do. LEISURE:  Joe loves to enjoy his family and has a passion of cooking especially with his kids. CONTACT INFORMATION:   Website: www.TheCampaignWorkshop.com A must read blog: http://thecampaignworkshop.com/blog/ YOUR FAVORITE FOOD: Natural food and local produce. Meatballs is a family favorite.

Technology and creative destruction have impacted every aspect of society;  from how and what we buy, to the movies we see, how we listen to music, get mail , go shopping, and do virtually everything. It should come as no surprise then, that it’s also changing the way we do politics. The only question is, why has it taken so long, why hasn't it been reported, and how will it impact those who lead us and the kind of democracy we have? In his new book  The Victory Lab: The Secret Science of Winning Campaigns, journalist Sasha Issenberg reveals the increasingly technical and micro-targeted tactics and strategies being employed by major political campaigns, including those of  Barack Obama and Mitt Romney. My conversation with Sasha Issenberg:

Mike talks to Sasha Issenberg, a political journalist whose work has appeared in Slate, Washington Monthly, The Atlantic, and lots of other places. He's a contributor to Bloomberg Politics and the author of multiple books, including the widely praised "The Victory Lab: The Secret Science of Winning Campaigns" which Politico called 'Moneyball for Politics'. Support this podcast at — https://redcircle.com/the-politics-guys/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy