Startups- Sunny Side Up

About the Guest Eric has the privilege of working at SAP, supporting all disciplines specific to business process execution, technology, and industry alignment; helping customers transform and work smarter. During this time he has successfully led Presales, Industry, and Value Advisory Teams in nurturing a customer-for-life model and in doing so, earning the trust and... The post Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino appeared first on Sunny Side Up Podcast.

About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing experience ranging from building marketing programs at small startups, scaling the B2B business at Lyft, and leading marketing teams at large tech companies.... The post Intent Data and ABM. Ft. Eric MacColl appeared first on Sunny Side Up Podcast.

About the Guest Jaspreet is the Head of Sales Strategy for Prisma SD-WAN at Palo Alto Networks. She has 9+ years of successful and transformative track record in Global Go-To-Market Strategies, Partner Enablement, and Communication, and Channel Program Design that fosters optimal customer's success and outcomes.  Connect with Jaspreet Jaffer Episode summary In this episode,... The post Gaps in the training process. Ft. Jaspreet Jaffer appeared first on Sunny Side Up Podcast.

About the Guest Brian Clevenger's leadership experience covers over 20 years of building brands, relationships, and entire businesses for both companies and agencies. Currently, Brian is vice president of corporate marketing at BlackBerry— the once secure handset manufacturer turned cybersecurity company. Brian oversees brand, creative, web, campaigns, project management, and media and is leading the company's... The post Rebranding at Scale. Ft. Brian Clevenger appeared first on Sunny Side Up.

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff  | Follow us on LinkedIn. The post Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Microsoft appeared first on Sunny Side Up Podcast.

About the Guest A storyteller at heart, Maureen helps organizations tell their story in a compelling way that conveys their value proposition in the context of market trends and client success. Maureen has been instrumental in successfully branding companies like Authoria, Constant Contact and Meteorix, during start-up, acquisition and the IPO process. She played a... The post Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable appeared first on Sunny Side Up.

About the Guest Shade Vaughn is CMO, North America for Capgemini, a global professional services firm. Prior to that, he was the Global Head of Marketing and Communications and member of the Executive Leadership Team at Sapient Razorfish where he helped with rebranding and shifting the company’s strategic positioning as a business transformation services provider.... The post Ep. 109 | Where should marketers invest right now? -Ft. Shade Vaughn, Capgemini appeared first on Sunny Side Up.

About the Guest Maria White has been in the technology industry for over 20 years. Starting her career leading EMEA and Global sales teams for companies such as Quest/Dell, HPE, Hyperion, and Oracle. With that international sales experience, she relocated to the states in 2011 to transform the HPE sales team from the inside out... The post Ep. 93 | Selling in a remote environment. Ft. Maria White, Twilio appeared first on Sunny Side Up.

In this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the competition to handle objections effectively and to build better relationships. Questions addressed in this episode:... The post Ep. 83 | Enabling sales teams with competitive intelligence to help build better relationship. -Ft. Matthew Coblentz appeared first on Sunny Side Up.

In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their career get on the right path to success. How to set yourself on a career growth path 1.... The post Ep. 81 | How to nurture talent and set yourself on a growth path? Ft. Alison Penny, Yext. appeared first on Sunny Side Up.

In this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them. He talks about why you need to build these experiences and how to get started on... The post Ep. 77 | How product marketers can create virtual experiences to drive audience engagement? Ft. Madhukar Kumar, Nutanix appeared first on Sunny Side Up.

In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about... The post Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC. appeared first on Sunny Side Up.

On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives. Stephanie describes the three pillars of sales enablement as: on-boarding, on-going & excellence. She believes... The post Ep. 72 | What does sales enablement really mean and how to do it right with Stephanie White, Juniper Networks. appeared first on Sunny Side Up.

On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific region... The post Ep. 70 | Discussing sustainable marketing with Scott Caulfield from Bang Australia. appeared first on Sunny Side Up.

On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding the #BlackLivesMatter movement which is broadening worldwide. Highlights from the episode As a person of color working... The post Ep. 69 | Addressing social issues and correcting a cultural wrong in society using Marketing with Deanna Ransom appeared first on Sunny Side Up.

After building and leading teams in B2B sales and accomplishing several core business goals as Chief Product Officer of Salesforce Marketing Cloud, Bryan started his stint as CEO at Sigstr back in 2017 with the sole aim of building a product that creates the next frontier in email marketing. Bryan participates in this episode of... The post Ep 64 | The Future of SaaS and Email Marketing with Bryan Wade, CEO at Sigstr appeared first on Sunny Side Up.

Sam Melnick, VP of Marketing at Allocadia joins us in this episode of Sunny Side Up to share his thought-leadership on top revenue driven B2B marketing strategies that can impact overall goals and your company bottomline. About Sam Sam is an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and... The post Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia appeared first on Sunny Side Up.

Pedro Arellano joins us in this episode of Sunny Side Up to share his expertise on evergreen B2B go-to market and product marketing strategies! About Pedro With over twenty years of experience in the data and analytics industry, Pedro has relevant industry experience and expertise in various aspects of technical, professional , product management and... The post Ep 62 | Best Practices for B2B Product Marketers, with Pedro Arellano, Vice President, Product Marketing at Looker appeared first on Sunny Side Up.

We’ve all seen the growth in demand for CDPs in both the B2B and B2C marketing and sales domains. Optimizing the use of your customer data platform is essential to ensure teams get full value out of it. In this episode we have Chris Slovak, VP of Global Sales Solutions at Tealium share his thoughts... The post Ep 61 | A Quick Chat on B2B Sales and CDPs with Chris Slovak, VP of Global Sales Solutions at Tealium appeared first on Sunny Side Up.

We have Toby Daniels,  Co-founder and CEO of Crowdcentric Media and Founder of Social Media Week join us today to share his thoughts on what everyone in B2B marketing loves- data while also sharing his thoughts on trending B2B marketing strategies. About Toby Toby was the Managing Director of Online Creative Communications, a London based... The post Ep 60 | A B2B Data and Marketing medley with Toby Daniels, Co-founder and CEO at CrowdCentric appeared first on Sunny Side Up.

In today’s data driven marketing and sales environment, we all know how crucial it is to simplify data and make it easier to use in order to fuel better marketing and sales results. In this episode we have Patrick Pitre of IBM join us to share tips on harnessing data for better ROI. About Patrick... The post Ep 59 | Tips to Harness Data for Better Marketing ROI with Patrick Pitre, Data Management & Business Intelligence at IBM appeared first on Sunny Side Up.

In this episode of Sunny Side Up, we welcome Abhi Yadav, Founder and CEO of Zylotech, a self-learning Customer Data Platform to discuss the importance of CDPs and DMPs in B2B Marketing. About Abhi Yadav As an Entrepreneur and Technologist, Abhi is known to be passionate about AI/ML and loves to solve problems and build... The post EP 58 | CDPs, DMPs and A Quick Rapid Fire with Abhi Yadav, CEO & Founder at Zylotech appeared first on Sunny Side Up.

We all know how content is key or rather, as you’ve often heard it being said – content is king to any B2B marketing strategy. And that’s why we have Michael Brenner, CEO of Marketing Insider Group, join us on this episode of Sunny Side Up. At Marketing Insider Group, Michael has worked with over... The post Ep 57 | Tackling B2B Content Marketing Challenges with Michael Brenner, CEO, Marketing Insider Group appeared first on Sunny Side Up.

Mark Rogers, Chief Revenue Officer at Impartner Software, a leading SaaS-based Partner Relationship Management solution joins us in this episode to share his thoughts on the evolution of the SaaS marketplace while also throwing light on proven tips and strategies that can optimize B2B Partner Relationship Management and go-to market strategies. About Mark Mark is... The post Ep 56 | Partner Relationship Management for B2B Companies with Mark Rogers, Chief Revenue Officer at Impartner Software appeared first on Sunny Side Up.

On this episode of Sunny Side Up, (a podcast hosted by DemandMatrix), we have Account-based Marketing expert Masha Finkelstein join us to discuss – well – everything ABM under the sun! Masha led Growth Marketing at Google Cloud until recently and then moved over to Intuit as Marketing Technology Innovation and Best Practices at Intuit.... The post Ep 55 | An ABM Primer with Masha Finkelstein, Martech Innovation and Best Practices at Intuit appeared first on Sunny Side Up.

Nishit Jain, Technical Leader at Media magic technologies shares his experience of moving to a startup after working with large companies and why it turned out to be a good decision for him. The post Ep06 | Create challenges for yourself appeared first on Sunny Side Up.

Darrly Zuzarte, a Regional Leader who runs one of the most ambitious startup programs in India shares his insights for entrepreneurs, including the skills, dedication and the resiliency required to succeed with your startup. The post Episode 5 | Be open about your failures appeared first on Sunny Side Up.

Amaresh Shirsat, COO at Qualitia Software share his experience of founding startups and what it takes to products that are really useful. He also share his thoughts around building the best teams and the culture from very early on. The post Ep04 | It's about people appeared first on Sunny Side Up.

Young founders of Aadharapi.com, Vijay Chuttani and Ritesh Kothari explain how they recognized a huge gap in market and their experience overcoming the obstacles of dealing with bureaucrats to build a business around a government initiative. The post Ep03 | Dealing with Bureaucrats appeared first on Sunny Side Up.

Mahesh Gawali, the Head of engineering at IntouchApp shares his motivation behind joining a startups and how in order to change something you need to make changes yourself for others to follow. The post Ep02 | Paying off the tech debt appeared first on Sunny Side Up.

Aquid Shahwar, an Engineer leader with Shoppingpal shares his amazing experience and learning, working with different startups. He talks about choosing the right startup, the mindset and the right culture to achieve success in a startup. The post Ep01 | Fire your relatives appeared first on Sunny Side Up.