The Chris Haddad Show

Stephen Somers is the CEO and co-founder of Marketplace Superheroes, a company that helps people build successful businesses by selling on Amazon. Together with his business partner, Robert Rickey, they have worked with over 8,000 members.    Stephen and Robert teach from their experience of building their own 8-figure Amazon business, which has generated over $12 million dollars from physical product sales.    Today, we talk about more than just business with Stephen. Get to know Stephen before he started Marketplace Superheroes and what drives him to keep going.  

Jason Moffatt is a direct marketing expert, internet marketing coach, and aspiring country singer. He's tried making money from all things under the sun from poker to teaching people magic tricks. In today's conversation, we talked with Jason about his journey into the entrepreneurial and marketing world. He also shares with us his thoughts about AI and why writing music and copywriting are so similar.  Listen now.

Everyone on the internet is currently talking about artificial intelligence, but Samuel Woods has been learning all about AI since 2019. For over 10 years, Sam has developed his own training for conversion copywriting, funnel optimization, and growth ecosystem. With his extensive knowledge in AI, he's been exploring how AI can enhance our creativity and make us better copywriters and marketers.    In today's conversation, Sam answers the elephant in the room: should we be worried about AI? He also answers other commonly asked questions about AI such as whether AI can portray emotion and yes, if you can write a bestselling book using AI. Listen now.

James Klein has been a serial entrepreneur for over 40 years and loves the hustle and grind. He's dipped his feet in multiple industries including the travel industry, restaurant industry, supplement industry, and is currently in the pet industry.   Today, we talk with James about his extensive journey in the entrepreneurial space and what he's learned during his ups and downs. He shares with us his wisdom in running a business and becoming a good entrepreneur.  Listen now.

Maria Sparagis, the founder of DirectPayNet, always knew she was going to be successful. Before founding DirectPayNet, she worked for Mansef Inc., the largest adult entertainment empire. This is where she learned all about marketing, sales, and merchant accounts. In today's conversation with Maria, we delve into her interesting past working in the adult entertainment industry as a woman and how that has shaped her into the successful entrepreneur she currently is. She also shares with us her unique thoughts on crypto and AI and how these are going to change the world for the better.  Listen now.

Andrew is a skilled entrepreneur that knows his way around the business. He's also a talented and highly sought-after copywriter in the e-commerce and direct response world. Currently, he lives in Colombia with his wife and two-year-old daughter.  In today's episode, Andrew gives us expert tips on how to build businesses, manage your employees, and deal with complicated business expenses. We also talk about his thoughts on AI, creativity, and his life in Colombia. Listen now.  

Derek accredits his success to his mentor, Corey Rudl, and they successfully built an online business together in the early 2000s. Unfortunately, Corey passed away in a tragic car accident in 2005. Derek was determined to make Corey proud and has achieved more success today than he could have ever imagined.  Today, Derek walks us through his challenging but inspiring life from a kid who was struggling to make ends meet to becoming a successful serial entrepreneur. We talk about some of his lowest points in life and the valuable lessons he's learned from these along the way. Listen now.  

Ryan Lee is equally as passionate about business and his family. He is very well-known in the internet marketing and wellness space. Through his passion for both fitness and business, he started REWIND, a company that helps people feel good through its award-winning greens. Ryan just recently sold REWIND to pursue other ventures. In today's episode with Ryan, we talk about all things business and family. He shares how he has been able to successfully juggle those two most important aspects in his life while staying grounded. Ryan also gives us a sneak peek of his plans for the near future and what success means to him. Listen now.  

Anthony Trister aka The Coffee Shop Millionaire is the true definition of a born salesman. Money-making and relationship-building are the names of his game and his passion is in selling anything legal and ethical under the sun. In today's episode, we talk with Anthony about his impressive background in sales and how his gift for the craft has allowed him to become one of the most successful internet marketers. We explore some other interesting topics as well such as how he got into the survival industry and why bidets could be the next biggest thing.  Listen now.  

Through Imal Wagner's extraordinary ability to build connections with editors and producers, she has worked with an impressive list of big names in the industry. She has a proven track record with New York Times bestselling authors, CEOs, business experts, and family and children gurus.   In today's episode with Imal, we stroll down memory lane on how she was able to greatly contribute to the success of Chris Haddad's alter ego: Michael Fiore. Imal has made a huge impact on Chris' life and many others, and we'll talk about that and more in this conversation.   Listen now.

In today's episode, I wanted to do something a little different and answer some questions from people who sent them via email and Facebook. I'll also be talking about the current status of the Pig Method and why I decided to shut it down. So join me today as I answer questions about tips and challenges on copy, my thoughts and insights on copy, and other interesting topics you might find value in. Listen now.

From humble beginnings, he was able to build multiple businesses along the way, spoken at various prestigious conferences, and gained worldwide recognition for his skill sets.  In today's episode, Kenneth shares with us his marketing wisdom and eye-opening alliterations about business. Discover how Kenneth fell into the marketing world, founded multiple businesses, and became the successful copywriter and influencer he is today.  Listen now.

Dominique Fraser is a talented creative businesswoman. After unlocking the secret to closing high-ticket offers as a copywriter, Dominique was able to reach the epitome of success in her career. She wanted to help others achieve the same. In today's episode, Dominique doesn't hold back in sharing her golden nuggets of wisdom for copywriters and freelancers who want to start charging more. Learn why you should stop charging per hour, how to overcome imposter syndrome and start achieving success, and why money shouldn't be your main source of motivation. Listen now!  

Before Anik became a well-known speaker, entrepreneur, and best-selling author today, he already had an entrepreneurial spirit in him. From starting a lemonade stand in third grade to dropping out of a world-renowned pre-med program, Anik knew he was meant for bigger things. Today, get inspired as Anik talks about his life as an entrepreneur with traditional Indian parents and how money has affected his life in both good and bad ways. We touch on other interesting topics such as today's recession and how having a daughter has changed Anik's life. Listen now.

Jamie Lewis always had a passion for music. When he started playing around with mock parody commercials at a young age, he knew he always had a knack for marketing. He thought he was going to make it big by starting a record deal or becoming a Hollywood agent. However, life happened, and things didn't turn out the way he had hoped. Today, Jamie talks about his colorful past as a musician, getting fired from a job that he loved, and eventually finding his way into the world of marketing. We take a deep dive into his various passion projects, how he learned to use his creativity to his advantage as an entrepreneur, and what he learned from all his setbacks in life.    Listen now.  

Kevin Rogers found his love for stand-up comedy after dropping out of school. His talent in stand-up comedy soon became the foundation of his copy and speaking career that he is known for today. In today's conversation, we talk with Kevin about what makes his experience as a comedian so relevant to him being a successful copywriter and marketer. We also delve into more personal topics such as Kevin's thoughts about death and what his aspirations in life are.    Listen now.   

Jordan Hardgrave had a difficult and traumatic childhood. He was severely bullied in school, lived in a toxic household, and got marked as a problem child in school. Eventually used his past traumas as his purpose to help other people get over theirs. In today's episode, we talk about how Jordan was able to get over his traumas and turn his dark past into one that helps change other people's lives. We also talk in-depth about narcissists, what it's like to have a relationship with a narcissist, and whether your relationship with a narcissist is one that you should keep. Listen now.

Brad Weimert is known for his signature mohawk and mad sales skills. A passionate adventurer and hard-working entrepreneur, Brad has the best of both worlds.    In today's episode, we take a deep dive into Brad's current and past life as an athlete and how he has taken lessons from that life and applied them in the field of business. We also find out a few other interesting things about Brad, particularly his decision to rock a mohawk and how he takes care of his health.   Listen now!

After getting a medical sales job and making it big, Adam Lipinski knew he was meant to do more. With the determination and interest in earning money on the internet, Adam dove right into the world of copywriting and found his calling. In this episode, we talk with Adam about our evolving friendship over the years and how time really does heal all wounds. We've had a rather challenging journey together and Adam shares with us his struggles and successes as a world-renowned copywriter.  Listen now!  

After stumbling into the world of entrepreneurship and copywriting, Dawn skyrocketed her career through hard work and continuous learning. She now helps coaches and course creators sell even their most expensive offers and reach their income goals, just like she did for herself and her family.  In today's episode, we take a deep dive into Dawn's life and struggles as a pastor. We then talk about how she made it big in the world of copywriting without prior experience and was eventually able to successfully grow her income after living paycheck to paycheck. Listen now!

Pirate Pete got into the online game 11 years but only got good 7 years ago. His path/journey has been a weird one. Networking led him to some rich guys who taught him how to do affiliate marketing, but he started his journey using his proprietary swipe and fill-in-the-blanks with coloured pens method… Now, he is the VSL guy at Mindvalley. When we met in London, Peter was enthused about this new way to create VSL… He was so confident in his new method that he was proclaiming the end of copywriters and the need to sit down and write your VSL… Turns out Pirate Pete figured out how to make GREAT content, and copywriting is not dead yet… This led us to talk about the need for testing small before testing BIG and the importance of failure, religion and cults and how Pete got kicked out from the Scientology centre.

In today's conversation, we talk about various interesting topics ranging from synesthesia to the learnings and tragedies in the world of direct marketing. Learn more about Rory's journey, his thoughts, and how he has become one of the most influential men in marketing.   “The tragedy of digital marketing is that the amount of creative experimentation and testing is far too low.” – Rory Sutherland Rory Sutherland is the author of The Wiki Man and the best-selling Alchemy. From account manager to vice-president of Ogilvy UK, Rory has more than 20 years of experience in copywriting and marketing.    Not only is he a well-renowned author and marketer, but he's also a sought-after keynote speaker and TED Talk superstar.  Listen now!  

It's not every day an 8-figure direct response powerhouse appears out of nowhere.  So when it happens, you pay attention.  Today's guest is former CMO of Six Pack Shortcuts, Johnson Li.  In this episode, we talk face exercises, sneaker culture and Michael Fiore dildos. And of course, you'll discover the behind-the-scenes secrets of one of the most successful fitness offers of all time.    Listen now. 

Through hard work and determination, Amanda was able to build a successful career which has helped her go from zero to the top of their industries. She is an unstoppable force and won't let anyone get in the way of her success. In this episode, we cover a wide range of topics with Amanda including her struggles as a woman in the industry, and why most people would rather believe in fake but interesting news over the boring truth.  Listen now!

Hold on to your hat because this episode is a whirlwind! Today's guest is podcast VSL pioneer, Brandon Fredrickson.  In this episode, we talk religion, midget sports betters… and as usual, making a bunch of money with direct response marketing.  Listen now! 

When was the first time you woke up and you just thought, "I should be a copywriter; that is what I should do!"? Today's guest, the awesome Lorrie Morgan, shares her life working as an actress and in the corporate world before becoming a copywriter superstar. She talks about how John Carlton helped her shift her trajectory and eventually fall in love with copywriting. In this episode, we discuss how copywriting opportunities have changed over the years, some personal stories that made us realize that copywriting was for us, how men and women differ as writers, and Lorrie making it as one of the best in the business.  Listen now.

Copy is more than a way to make money.    It changes how you see the world.    So if you want to predict elections, separate crackpot conspiracy theories from the truth, or repair your relationships… listen up.    Because you're about to get a hell of a copy education.  Today's guest Parris Lampropoulos sits on Brin Kurz's “Mount Rushmore of Copywriters”. He's widely regarded as one of the greatest copywriters alive.    In this episode, we discuss getting your start in copywriting, the… *interesting* ways Parris trains his copy cubs, and the weird & wonderful ways copywriting changes how you see the world.    Listen now. 

You're still not making enough money as a copywriter?  Let me guess…  It started as a lust for freedom.  You stumbled upon an ad. A YouTube video. Or maybe a book. And a whole world of opportunity opened up to you!  You heard of copywriters making a killing with direct mail… email… VSLs… ClickBank… landing pages… funnels… Facebook Ads… Google Docs…  And you wanted in! To all of it!  But instead of having the free lifestyle YOU want, you felt the endless options suffocate you. Every time you took a stand by narrowing your focus, a new “shiny object” sat you back down.  But forget about the past. Because this moment is where it all changes.  In this episode, Ben Settle demonstrates how you can unlock the freedom you want by playing YOUR game.  So if you want to start experiencing freedom instead of dreaming about it… listen now!

Marketing tactics change, but principles never die.  You might think tactics from the “Wild West” days of internet marketing don't apply in 2022. But you'd be wrong.  In this episode, “spam queen” Laura Betterly talks music, SaaS and marketing. And if you pay close attention, you'll discover timeless principles that still crush today.  Listen now!  Show highlights include:  The “music is the star” principle for making big bucks in online marketing (without ever showing your face) (17:33)  Make this tweak to your SaaS marketing and instantly boost profits (without changing your price or attracting new customers) (20:49)  A risqué subject line that practically forces your prospects to open your emails (25:26)  What are you *really* selling? The common advertising mistake which could be killing your conversions. (25:52) The weird way getting attacked by the press makes you millions of dollars (27:04) Why slapping a marketer in the face instantly establishes your credibility as an expert (41:51)  The “taxman” method for doubling your revenue (or getting rid of a**hole clients) (43:49)  Two ways to outcompete HubSpot on a bootstraper's budget (46:41)

Warning: this episode touches on some dark themes. But stick around and you're bound to find marketing gold. Because you'll get a glimpse into the human psyche that you won't find in any copywriting book.  Today's guest is Matt Bockenstette, the man behind Copy Legends.  In this episode, we discuss tragedy, suffering and addiction.  But it's not all doom and gloom. Because on the other side of tragedy you'll discover deep empathy. The kind of empathy that'll help you build your next blockbuster promotion.   Listen now!  Show highlights include:  How to access a steady flow of high-intent leads for your supplement offer… without investing a cent in ads or posting on social media (1:18)  The “open book” method for honestly & ethically making millions in one of the world's scummiest industries (4:37)  2 proven strategies to become an effective copywriter from scratch (even if you never pick up a marketing book) (5:22)  From the archives: Chris' “Kill Your Alarm Clock” letter (steal this angle if you sell to entrepreneurs) (12:03) The weird way suffering is more comfortable than solving your problems (23:45)  How Gary Halbert's letter-sorting method helps you overcome adversity (35:15)  Why getting your ass kicked lets you effortlessly write high-converting copy (40:30)  How to write world-class copy with the help of hot coal and frog poison!? (48:01) Why bingeing trashy rom-com does more for your marketing skill than re-reading Breakthrough Advertising 12 times (50:06)

Hey, how are you? My name's “world's greatest copywriting podcaster” and I've been called Chris “Mr. Moneyfingers” Haddad. Oh wait – did I get that backwards? Today's guest is Daniel Throssell. And if you've never heard of Daniel, you're in for a treat. Amongst his accomplishments:  Inventor of the parallel welcome sequence Has been banned from mention in r/copywriting AND one of the Facebook's biggest copywriting groups Once closed down an illegal “group buy” website with a single email In this episode, you'll discover how to combine storytelling and controversy to print money with your emails.  Listen now!

Over and over again, you'll hear how hard it is to land clients as a copywriter. Maybe you even believe it yourself.  But the truth is, getting clients is easy. You just need to display the right traits.  And if you're not landing as many clients as you want, it's because you're not ticking off the criteria in your prospect's mental checklist.  Today's guest is Brian Kurtz. After 30+ years at Boardroom Inc, he's worked with nearly every A-list copywriter you could name. So he's got plenty of advice for new and experienced copywriters alike.  In this wide-ranging conversation, you'll discover the 7 characteristics direct-response powerhouses look for when they're hiring a writer.  So if you're ready to get clients on command, listen now!  Episode highlights include:  Two “weird” books that'll make you a better copywriter (even though they've got nothing to do with marketing)  (13:24)  The “batshit crazy” copywriter's method for deeply understanding your market (without ever talking to them) (18:26)  The fastest way for a newbie copywriter to close clients on command (24:45) How the “fuzzy yellow balls” principle lets you outcompete A-listers (even if you have half the skill) (25:33)  Understand these principles to go from “starving copywriter” to “trusted advisor” (26:56)  The 40, 40, 20 Rule which determines the success of any campaign (29:18)  How to get 50%+ lifts in your conversions (without changing the offer or list) (31:25)

If you're still calling yourself a copywriter in 2022, stop right now. Because you may as well wear a sign around your neck that says “pay me less than I am worth”.  You're more than just a writer. And if you've been in the game a few years, you've already got skills that business owners will happily pay top dollar for… …even if you never put pen to paper again! Today's guest is Casey “Slaughter” Stanton, author of The Fractional CMO Method. In this episode, he shows you how one subtle positioning tweak can help you: Charge more… Keep your pipeline full… And turn your existing skills into a lucrative, sustainable business!  Listen now. While we're here, Casey has a special offer just for The Chris Haddad Show listeners. Head to cmox.co/pig and claim your copy of The Fractional CMO method at a steep discount.  

Get to know the genius that David Deutsch is in today's episode. We talk about his life in the world of copywriting and what younger copywriters should do to become an A-level copywriter like him. David, with his signature flannel shirt, has been working with Fortune 500 companies, and street smart entrepreneurs and has sold everything from Maxwell House Coffee to an Encyclopedia of Estate Planning. As soon as David Deutsch found himself in the world of copywriting working under David Ogilvy, he knew he had talent. In fact, David is so good that people say just one suggestion from him can drastically improve one's copy.  “It's hard to really get good at something without getting beaten down first.” – David Deutsch   Some topics that were discussed include: Comfort in writing How David approaches writing David's journey into writing Is there a problem when focusing on just one niche? Working for Ogilvy & Mather, Inc. How to teach someone to improve their writing The biggest mistake of new copywriters What makes someone a great copywriter The importance of a healthy competitive drive Should you work with products you don't believe in? Thoughts on freelancing David's advice to his younger self References & links mentioned: Chris's Website Mindset by Carol Dweck Freakonomics by Steven Levitt & Stephen Dubner Contact David: David's Website

Today's guest is one Mr John Rowley. Athlete, business owner & entrepreneur and as I am sure you can tell from the title o the episode, a man with stories and experiences in abundance… Today, John is an internationally recognized author, speaker, and entrepreneur. He also previously owned R&J Health Studio, which featured in the movie Pumping Iron starring Arnold Schwarzenegger and Lou Ferrigno. John is a classic New Yorker – a tough guy who has a heart the size of a truck. He's been through multiple challenges in life, including being put down by those around him, failing in several businesses, and dealing with both health and mental issues. But none of that ever stopped him from achieving the success he has today. Some topics that were discussed include: John's background as an athlete Recovering from trauma John's experience in the real estate industry Dealing with toxic people in John's life Starting a successful painting company How it felt like to deal with failure References mentioned: Chris's Website Climb Your Ladder of Success Without Running Out of Gas! By John Rowley Contact John: John's Facebook

Today, we talk with Harlan about his life as a copywriter from the early days until now. The marketing world has changed through the years, and we talk about our thoughts and experiences on this matter. Learn about Harlan's rise to success and what makes good copywriters stand out from the rest. Harlan is a Brooklyn-born entrepreneur, author, and lifestyle coach. He is a highly skilled marketer and copywriter, learning from the likes of Dan Kennedy and Gary Halbert. With his passion for marketing and his knowledge of hypnosis and Neuro-Linguistic Programming (NLP), he achieved great success in his career.

David Garfinkel is a journalist-turned-freelance copywriter and is now a well-known copywriting coach. He is the author of the #1 bestseller on Amazon, Breakthrough Copywriting, and has been writing sales letters since 1993. For anyone looking to make money through direct response advertising, David is your guy.  In today's conversation with David, we touch on multiple topics about copywriting, ranging from advice to fellow copywriters from David himself, to the potential future of copywriters amidst technology.

Today, we talk with Matt about his journey from struggling to becoming both a successful entrepreneur and marketer. He shares with us his love for split testing, how he's helped people put “butts in seats” in events, and some of his wisdom and experience in business and copywriting. Matt Bacak is not just a marketer but an avid split tester and bestselling author. He has been an online marketer since 1997 and is considered by many as a Digital Marketing Legend. Through his books, he has been able to create a fanbase of over 1.2 million people and has built multi-million dollar companies.    He's also an email marketing guru and has been a serial entrepreneur since he was 12 years old.

Justin Goff is a successful entrepreneur and copywriter who has built 4 multi-million dollar companies. Most recently, he co-ran Copy Accelerator, a high-end copy coaching program, but has recently sold his half to his partner, Stefan Georgi.  In this episode, we talk with Justin about his childhood, his first business, and his future plans after leaving Copy Accelerator.  From stories of his experience in business to co-running and exiting Copy accelerator, Justin shares with us his experience when he first made it big in the copywriting world and we end up talking about why for the men, making a ton of money isn't going to make women start throwing themselves at you.

In today's episode, we talk with JB about a lot of important topics such as his valuable lessons in life, how it felt like not having a dad, and what his principles are when it comes to leadership.  When he decided to take the entrepreneurial route, he dealt with tons of failure until he learned the ropes and started acquiring businesses. Currently, JB is a serial entrepreneur, founder of the Augmentum Group, and acquires businesses with revenues of $1 Million above.

Today, we talk with Emily about her serendipitous stumble into the world of marketing and how she not only learned, but bucked the trend and thrived from her foray into this space. From growing up in poverty to surviving a car accident, to dealing with imposter syndrome, Emily is a force to be reckoned with. With Emily's current success in the copywriting space, you'd think that this was always her passion, but Emily is actually a self-taught marketer who knew absolutely nothing about marketing beforehand. Through a lot of genuine networking, hard work, and a boatload of confidence, she was able to propel herself to success.  Listen to how Emily finds her courage and deals with all the challenges in her life.

In this episode, we explore life and marketing lessons from some veterans who have “success” from running offers to dominating a market. Both of these guys are heavy hitters you probably don't know about, both of them are talented, funny charismatic and have a bunch of really useful insights to share, your challenge today might be getting the nuggets from our conversation given the fact we were all drinking through the episode. 

Carlos Redlich is a martial artist who dove into the world of marketing and found his calling there. Currently, he is an in-demand direct-response copywriter and marketing consultant, while teaching others how to become a successful copywriter like himself. His talent, authenticity and charisma has led him to work with 6-figure startups to 9-figure huge corporations.

Despite Amber Spear's challenging past, she didn't let that stop her from finding what she loves and achieving huge success in the industry of affiliate management, product launches, evergreen offers, and direct response marketing. She is the co-founder of East 5th Avenue, a high-end, boutique affiliate management company and Mimosa, a mastermind for entrepreneurs interested in health, wellness, and personal development.

Alen Sultanic is a legendary copywriter and talented entrepreneur. His knowledge in copywriting goes beyond knowing what to write, but he also understands both the psychology and economy of copywriting.  Today, we talk with Alen about his journey into the world of marketing and how it completely changed his life. He shares his interesting thoughts about marketing and copywriting and what it felt like when he reached the pinnacle of financial success in his career, which was both a good and a bad thing.

Perry Belcher is a successful investor and marketing specialist in the direct response space. He's also a best-selling author of books like “Money to Start a Business: How to Raise All the Money You'll Ever Need to Start Your Own Business.”  When it comes to business, he certainly knows his stuff and you can say that everything he touches turns to gold. Despite having a challenging childhood and even being at the brink of bankruptcy, he always knew how to bounce back up.

When she was younger, Laura always thought that she would become an investment banker. That was until she found marketing and copywriting. Now, she is an 8-figure copywriter, million-dollar business owner, and copywriting & transformational development coach. It is her calling to help fellow copywriters increase their revenue, confidence, clarity, and authority status. She loves what she's doing and plans to keep helping more businesses and copywriters grow.

Colin “cut his teeth” in the marketing world back in the “OG” days with the work he did for Andy Jenkins and Stompernet Colin Theriot has always had a fascination for cults and magic tricks. So really it was no surprise when he started the FB group called “Cult of Copy” when he entered the marketing world. Through this group, he aims to consult and mentor people who want to use persuasion and influence to increase their business success while increasing their freedom as well. 

Aaron grew up a competitive athlete in a middle-class family of entrepreneurs with his dad being involved in the beverage distribution world. He grew up in Canada where his dad distributed various brands like Pepsi, Snapple and other brands to grocery stores. Through this, Aaron got to meet many successful business people, which started the planting of the seeds. Currently, Aaron is the CEO at 7 Mile Media where he helps successful businesses make more money through digital marketing.

Julian Reyes has lived an interesting, not-so-ordinary life before he entered the world of marketing and copywriting. From being a subject in a science experiment to being labelled a criminal to shifting to musical theatre, he's had his fair share of crazy life experiences. Despite all of his trials, Julian didn't let that stop him. In fact, it made him stronger as a person. And when he learned all about marketing and writing copy, he fell in love. Currently, Julian is a successful 9-figure writer and enjoys what he's doing.