Podcasts about boardroom inc

On this episode of the Customers First Podcast, Tacey chats with Brian Kurtz, founder and CEO of Titans Marketing LLC, who shares insights from his extensive career in direct marketing and his book, "OverDeliver." Brian emphasizes creating extraordinary customer experiences and building relationships in today's competitive landscape.   He shares his journey from an English major to a pivotal role at Boardroom Inc., highlighting the significance of understanding customers as real people. The conversation covers the power of storytelling in marketing, the value of over-delivering to foster long-term loyalty, and the integral role of customer service in overall marketing strategy.   Brian also discusses the need to protect frontline team members, which is crucial to customer relationships, and suggests innovative ways to empower them. Towards the end, he highlights how businesses can differentiate themselves in a crowded marketplace by avoiding commoditization and focusing on unique offerings and exceptional service. His passion for relationship-building and continual learning reinforces that true success is grounded in genuine customer connections.   Timestamps: 9:42:Customer Service as a Marketing Function 16:41:Premium Experiences and Customer Loyalty 20:45:Safeguarding Customer Service Teams 25:17:Differentiating in a Competitive Marketplace 31:46:Building Relationships in Business   Brian's Contact Information: Website: http://briankurtz.net/ Book Link: http://www.overdeliverbook.com/   Tacey's Contact Information: All Social Media: @taceyatkinson Let's Create Magic Together! www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels.  Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."  Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.  Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time. ABOUT THE AUTHOR: Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..." For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.  Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.  Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups.  Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz

Man oh man do I have another treat for you today… It's my honor to introduce you to someone I've respected and followed for the last 5+ years: Brian Kurtz. Not only is Brian one of the most well respected and relationship-focused direct response marketers in the world… … but he's also responsible for helping Boardroom Inc. sell over a billion dollars' worth of products “$39 at a time” to millions. His book, Overdeliver, in my opinion, is a must read for anyone interested in making a massive impact in the world. In this episode, you will learn… - What transformational concept on creating impact you can learn from a five-time World Series Champion - Why Brian went to Barnes & Noble with a hand truck and bought enough books to make his 1985 Toyota Camry's tailpipe almost drag on the ground… (and what that has to do with helping you create a bigger impact in the world) - The ONE metric that Brian believes was responsible for helping Boardroom Inc. generate $1 Billion in product sales… … and SO much more. Enjoy! To learn more about Brian, visit https://gobeyondcurious.com/podcast/brian-kurtz/

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way. Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time." As a key business builder at Boardroom Inc. with founder Marty Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Xcelerator. He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events. The only thing Brian loves more than direct marketing is his family. And umpiring baseball is right up there with direct marketing. Find Brian Online: briankurtz.net overdeliverbook.com

Over and over again, you'll hear how hard it is to land clients as a copywriter. Maybe you even believe it yourself.  But the truth is, getting clients is easy. You just need to display the right traits.  And if you're not landing as many clients as you want, it's because you're not ticking off the criteria in your prospect's mental checklist.  Today's guest is Brian Kurtz. After 30+ years at Boardroom Inc, he's worked with nearly every A-list copywriter you could name. So he's got plenty of advice for new and experienced copywriters alike.  In this wide-ranging conversation, you'll discover the 7 characteristics direct-response powerhouses look for when they're hiring a writer.  So if you're ready to get clients on command, listen now!  Episode highlights include:  Two “weird” books that'll make you a better copywriter (even though they've got nothing to do with marketing)  (13:24)  The “batshit crazy” copywriter's method for deeply understanding your market (without ever talking to them) (18:26)  The fastest way for a newbie copywriter to close clients on command (24:45) How the “fuzzy yellow balls” principle lets you outcompete A-listers (even if you have half the skill) (25:33)  Understand these principles to go from “starving copywriter” to “trusted advisor” (26:56)  The 40, 40, 20 Rule which determines the success of any campaign (29:18)  How to get 50%+ lifts in your conversions (without changing the offer or list) (31:25)

Today's guest had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher, and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. He is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, he was responsible for selling over a billion dollars worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Please welcome today's guest, Brian Kurtz! Top 3 Amplifiers: 1. How to create the biggest impact with direct response marketing 2. The importance of overdelivering with your marketing 3. The recency, frequency, and monetary method you need to be implementing in your business To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com Connect with today's guest: Website: https://www.briankurtz.net/products/ and https://www.briankurtz.net/work-with-me/ Website: https://overdeliverbook.com/ Facebook https://www.facebook.com/brian.kurtz.121 LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934

Brian Kurtz, author of Overdeliver, pays us a visit. This interview went so long that we had to break it up into two episodes! In part one, Brian shares stories from his time at Boardroom Inc. as one of the top direct marketers in the country, and what he's he's up to now at Titans Marketing. He ponders the fastest way to make your first million, and we discuss how he overdelivers with his book Overdeliver and all its amazing extras. Get Overdeliver AND the extras!

Brian Kurtz is a direct marketing enthusiast and the Founder and CEO of Titans Marketing LLC. He has over 40 years of experience under his belt, with 34 of those years spent as the Executive Vice President at Boardroom Inc. During his tenure there, he helped the business grow to $150 million at its peak. Now, he applies those same principles to his direct marketing coaching and consulting company today. He believes in using state-of-the-art methods for direct marketing while leveraging the tried-and-true fundamentals and educating the emerging generation on what works. In this episode… It can be easy to get caught up when it comes to marketing and your business. Likewise with our personal lives and our career. Yet there is a way to get the most out of both. More than a simple work-life balance, it's possible to improve performance and enjoy the work itself. The key is building relationship capital: making connections that both sharpen your skill and enrich your life.  This is the core philosophy of Brian Kurtz, an expert on direct marketing and networking. He took a major publishing company to a nine-digit evaluation over his time as executive vice president. Now, he's directed his knowledge towards coaching and consultation. His approach mixes work and leisure into a holistic life that's still successful. Today, he's here to share the advice and techniques he usually reserves for his coaching clients with you.  On this episode of the Tiger Performance podcast, Steve Adams hosts Brian Kurtz, the Founder and CEO of Titans Marketing LLC, to learn more about direct marketing and building lasting relationships. Brian goes through the science of marketing and how to earn loyalty by making smarter deals. He then breaks down his secrets for growing your network organically. Plus, they'll talk about the success of Boardroom, generosity in business models, and the resources Brian recommends for copywriters and marketers.

Today’s guest is passionate about direct marketing.  He believes that marketing isn’t everything--it’s the only thing. For 34 years, he has followed a specific set of direct marketing principles that helped him build Boardroom Inc. into an iconic publishing company. During that time, he was mentored by, and worked with, a who's who of marketing legends and he worked side-by-side with the most prolific copywriters who have ever lived. That experience led to him founding Titans Marketing, a direct marketing educational and coaching company, where he passes on these timeless fundamentals to the next generation of great direct response marketers through masterminds and master classes. He is the author of two books, the most recent being “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”. Please join me in welcoming Brian Kurtz. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership: “Leadership is walking around on the inside with your colleagues and on the outside with your customers to see and know where everything is.” how to get ideas from all areas of your organization. the 100-0 concept of how to add value to those around you. how important it is to be interested and not just interesting. his theory about direct marketing scaling everywhere regardless of the product being sold. how to create a living legacy by compounding interest in your current relationships. the importance of the words we use and how that can impact our business. how he nurtures and sustains his network. Links Brian Kurtz on LinkedIn. www.briankurtz.net www.overdeliverbook.com Books mentioned in this episode: “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing” by Brian Kurtz “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand” by Brian Kurtz & Craig Simpson Other Resources Learn more about The Kaizen Institute. About Robbie: Robbie Samuels wrote "How to Host a Virtual a Happy Hour" for Harvard Business Review, was quoted in "The History of the Webinar and Why It Should Be History" in Forbes, and recognized as an “industry expert in the field of digital event design” by JDC Events. He is a Certified Virtual Convener and Certified Virtual Presenter. As a Virtual Event Design Consultant and Executive Zoom Producer, he assists organizations with bringing their in-person events strategically online. He provides virtual event design strategy, emceeing, production (managing the tech, including chat and breakout rooms), and training/supporting presenters. His clients include national and statewide advocacy organizations, including the California WIC Association, Feeding America, Visiting Nurse Service of New York, Association of Talent & Development chapter, The National At-Home Dad Network, the California Notary Symposium, and the U.S. Embassy in Mexico. He created The 5% Advantage Program, a four-week certification program that helps presenters and meeting professionals grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences. Participants have the opportunity to become Certified Virtual Event Professional #NoMoreBadZoom.  Since March 13, 2020, he has hosted #NoMoreBadZoom Virtual Happy Hours, a weekly virtual event that explores new ways to design engaging virtual experiences while creating opportunities for networking. This event attracts 50-60 participants each week, 50% of them have attended 8 or more times, 20% have attended more than 20 times.

Today's guest is passionate about direct marketing.  He believes that marketing isn't everything--it's the only thing. For 34 years, he has followed a specific set of direct marketing principles that helped him build Boardroom Inc. into an iconic publishing company. During that time, he was mentored by, and worked with, a who's who of marketing legends and he worked side-by-side with the most prolific copywriters who have ever lived. That experience led to him founding Titans Marketing, a direct marketing educational and coaching company, where he passes on these timeless fundamentals to the next generation of great direct response marketers through masterminds and master classes. He is the author of two books, the most recent being “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”. Please join me in welcoming Brian Kurtz. In this episode we discuss: his thoughts on leadership: “Leadership is walking around on the inside with your colleagues and on the outside with your customers to see and know where everything is.” how to get ideas from all areas of your organization. the 100-0 concept of how to add value to those around you. how important it is to be interested and not just interesting. his theory about direct marketing scaling everywhere regardless of the product being sold. how to create a living legacy by compounding interest in your current relationships. the importance of the words we use and how that can impact our business. how he nurtures and sustains his network. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 236.

My Guest today is Brian Kurtz currently the Founder of Titans Marketing. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. What we'll be discussing today: Marketing Breakthrough Advertising Book Overdeliver Book What is Brian working on at the moment? Promoting Overdeliver Book Titans Xcelerator Mastermind Group How to get hold of Brian: LinkedIn https://www.linkedin.com/in/brian-kurtz-a1934 Facebook https://www.facebook.com/brian.kurtz.121 Website https://www.briankurtz.net/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Two professional communicators wander onto a podcast … what happens next? Join me for a deep dive into becoming “Persuasive in Print,” the topic of the sixth chapter of “Influencer Networking Secrets” (the book), due out later this year. My guest is Brian Kurtz, author of “Overdeliver” and a career executive in the direct marketing giant, Boardroom Inc. Brian’s nine principles of effective written communication and relatable stories from the heyday of infomercials and long-form snail mail letters will make you THINK about what you write, whether you’re a copywriter or not. The object of becoming Persuasive in Print is to learn to think like a copywriter, because persuasive writing provokes desired responses.   In this episode: The NECESSITY of persuasive language in EVERY message you send How entrepreneurs FAIL by refusing to ASK the marketplace what they want The SECRET structure of sales copy … how it only LOOKS like a casual gabfest How to project EMPATHY and sincere care when you write Why poor English is NO BETTER than being a grammar Nazi Resources Get Brian’s 3 Most Guarded Direct Marketing Secrets HERE:

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Check out Brian's Book - Overdeliver - CLICK HERE Learn More About Brian & Titans Marketing - Click Here

Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt like you struggled to get your message out to the world and connect with your audience? Do you want to build a business that maximizes both revenue and relationships? In today’s episode, my guest, Brian Kurtz, talks about his book Overdeliver: Build a Business for a Lifetime and how he was inspired by the movie Coco in writing this amazing book. Brian is a direct marketer for over 40 years, and he was instrumental in helping the company, Boardroom Inc., grow exponentially. He is the Founder of “Titans Marketing” and host of Titans Mastermind and Titans Master Class.  On this eye-opening episode Brian will reveal:  What he learned about power and selflessness in business - that he learned from baseball umpires; Why customer service people are ‘secret shoppers’  & should be the highest-paid people in your company; The one game changer that no one pays attention to (but could make a huge difference for you); How paying postage on mail made him a better marketer;  Why exactly you need to separate your prospects from your buyers (on your list) to be more profitable; What “RFM” is and why you need to know it and how to use it now. And that’s just a small taste. We go from talking about how to increase the power and profitability of your business to longer-term, legacy building concepts like:  How to think about long-term value as well as playing the long game in your business; What exactly “Lifetime Value” is and why you need to know your numbers on this; How to find out what the “bogeyman” is in your business so you can use it; Why he paid for dinners for 30 people at the Four Seasons in New York (pay attention); How he turned someone who “ripped off his logo” into a client (instead of suing them); What he learned from maintaining a solid 33-year marriage while running multiple businesses. ... And more!  So grab a pen and paper- you will want to jot notes from this engaging conversation!   Production Note: Thank you for listening! We apologize for the audio quality during the interview.  Unfortunately, tech glitches can happen, but we believe you will still enjoy the insights, and wisdom from our guest expert, Brian Kurtz.

Since starting his journey with Boardroom Inc. (then known as Boardroom Reports Inc.) in the 1980s, Brian Kurtz came a long way transitioning between physical and digital forms of direct marketing.    Brian Kurtz devoted his career to becoming not only the ultimate student of direct marketing but also to the principles that drive business relationships, many of which he gleaned from his mentor of all mentors, Martin (Marty) Edelston, and nowadays is known as one of the world-famous direct response marketers, selling over 2 billion newsletters and mails.   On this week’s episode, Nick dives into Brian's journey- as a direct marketer,- how the industry has changed over the years and also the importance of digital and physical direct marketing. HIGHLIGHTS:   Find out how Brian got into the industry and how it changed over the years What is a “magalogue” and “bookalogue” Is marketing “cyclical” and what does it mean Who does Brian look up to nowadays Get an insight into Brain’s new book - “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing” FInd out about the importance of attraction, retention and conversion especially in monthly subscription marketing RESOURCES   Brian’s Website: CLICK HERE   The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project! Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.   Host: Nick Sonnenberg - Follow on INC - LinkedIn Rate & review our show on iTunes   

This episode features three top direct response marketers - Brian Kurtz, John Carlton and Richard Armstrong. John is known as “the most respected writing teacher alive”… and the list of well-known marketers who reference John as their primary mentor for writing sales messages is staggering. He worked closely with direct response giants Jay Abraham and Gary Halbert for years… He has a SIMPLE SYSTEM that takes you step-by-step through the process called the simple writing system. Brian helped build Boardroom Inc., which is at its height, was a 150 million dollar company. Brian has overseen the mailing of over 1.3 billion pieces of direct mail over the past 30+ years and has worked alongside some of the top people in the direct marketing industry. Richard is one of the nation’s leading freelance direct response copywriters. He was voted the AWAI copywriter of the year in 2012. Richard is a two-time winner of the Caples Award – this is the “Oscars” of direct mail. Here’s a glimpse of what you’ll learn: [2:05] Jeremy introduces his guests, Brian Kurtz, Richard Armstrong, and John Carlton. [5:30] John shares a lesson he learned from missing a Jimi Hendrix concert. [8:40] Brian talks about the regret he has missing out on time with his mentors. [13:00] Richard talks about lessons he learned his early career. [16:30] The guys talk about how royalty based copywriting started. [23:45] If the boss is happy - something is wrong with the copywriting. [26:15] How John got started as a copywriter. [32:15] You don’t choose your mentors, they choose you. [39:45] Why you should focus on delivering value. [42:00] Richard talks about mentors that impacted him over the years. [45:30] John talks about meeting Jay Abraham. [48:00] John opens up about the books he has authored. [54:00] Brian talks about his book, Overdeliver. [1:02:00] Richard shares which direct marketing books he loves. [1:04:30] Why copywriters are not con-artists and other reflections. In this episode… What does it look like to get some of the best-known names in direct response marketing for a no-holds-barred conversation? Imagine all of the unique insights they’d have to share - look no farther! On this episode of Inspired Insider, you’ll hear from three top direct response marketers - Brian Kurtz, John Carlton and Richard Armstrong. In their conversation with Jeremy, the guys explain how they got started in direct response marketing, lessons they learned along the way, why focusing on providing value is critical, and much more. You don’t want to miss a minute of this fascinating conversation! When you look back at your journey - what sticks out? Do you have lessons or regrets that stand out more than others? If you could pass on some advice - what would you share? Looking back at their journey as direct response marketers - Brian, Richard, and John were kind enough to share some of their hard-fought insights. The common theme from their reflections centres on missed opportunities. From missing out on one of the last Jimi Hendrix concerts to failing to spend time with key mentors late in their life - the guys stress the value of taking the road less travelled. Did you know that one of the best ways to learn an industry or trade is to jump in and start providing value? It’s true! Too often - early on in their career - men and women are searching for a place to start without taking the time to find the best people to learn from. Imagine what it would have done for your career to spend a year or two simply learning from the top leaders in your industry. Brian, Richard, and John all attest to the value of sitting at the feet of those who have mastered their craft. When was the last time you really pushed the envelope? Do you like to take risks and move the needle or are more of the play it safe type? The truth is - in the business world - if you play it safe, you’ll never get ahead. The old saying rings true - if the boss is happy, the product isn’t good. As direct response marketers, the guys had to learn that making the client happy wasn’t the point - they had to create content that would appeal to the customer. You can imagine that navigating the tension between pleasing the client and creating effective copy wasn’t easy. Learning your craft and advancing in your specific industry is no small task. Many men and women can’t endure the challenges and roadblocks that arise in an intense industry like direct response marketing. Seeking to share their wisdom and expand their influence, Brian, Richard, and John have each authored books to help budding leaders. They want to do for others what guys like Jay Abraham and Gary Halbert did for them. To learn more from these brilliant minds in direct response marketing, make sure to check out their books - links can be found in the resources section at the end of this post. Resources Mentioned on this episode John Carlton Richard Armstrong Brian Kurtz The Don Con Overdeliver The Entrepreneur’s Guide To Getting Your Shit Together Successful Direct Marketing Methods www.simplewritingsystem.com Direct Marketing Jay Abraham Gary Halbert Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Brian Kurtz, a serial direct marketer for the past 35+ years, says he never met a medium he didn't like. He spent the first 34 years of his career helping Boardroom Inc. become a state-of-the-art direct marketing and publishing company and is now sharing and teaching all he learned doing that. His expert message today: Marketing isn’t everything. It’s the ONLY thing.

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Welcome to the Conscious Millionaire, High Performance Marketing Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second.nt. Are you a coach or consultant who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches and consultants find our podcast…and make their big difference. They will thank you for it.   Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Today we are joined by world renowned marketing strategist author and copywriting coach David L. Deutsch. David wrote promotions profitably mailed to millions. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to help under performing promotions into winners. David started at Ogivly & Mather on Madison Avenue and clients such as Merrill Lynch, General Foods and American Express. He then switched to direct response where he has generated hundred of millions in sales for leading direct sales marketers entrepreneurs and publishers, including Agora and Boardroom Inc (which is now Bottom Line Publications). For these he's had as many as six winning controls at once. He supervises, coaches, and trains writers and copy teams both in the US and internationally. He is the author of Million Dollar Marketing Secrets, as well as Think Inside the Box. He has also written a memory course and co-authored a guide book to Bermuda. I've asked him here today to help us understand how we can apply world class copywriting to our businesses better. Enjoy! -- My mission is to create 200 new multi-millionaire business owners. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place.If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Media Network: Podcasts and Syndicated Radio shows with over 1,200 episodes and 12 Million Listeners in 194, plus syndicated radio shows across the United States, this is the top network of conscious programming for conscious coaches, consultants, and entrepreneurs. Our Conscious Millionaire Podcast was named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..."   Brian spent 34 years helping build Boardroom Inc. into one of the most successful and respected direct marketers ever. 

In this week's edition of The Next 100 Days Podcast we have a big name form the USA. Brian Kurtz chats to us about direct marketing and his book The Advertising Solution. Brian Kurtz loves direct marketing. For 36 years, he worked with Boardroom Inc selling millions of newsletter subscriptions and books. He became expert in direct mail and lists. He oversaw 1.3 billion pieces of direct mail over a period of 20 years. Brian's whole life is dedicated to educating the next generation of direct marketers. Brian Kurtz told us he had to do a 10-minute talk on direct mail, and asked his son what he could say. The answer was “Dad, that's like 9 minutes, 30 seconds too long!”. The experience Brian Kurtz got working largely in one company is like compound interest. You meet a copywriter, meet with them, get some ideas, meet the next copywriter, work with them and build on that. Then he'd work with a direct mail consultant, learn this, then another, build on that. Everything Brian has done in his life is cumulative. In an interview with Doberman Dan, a copywriter in the US, Brian Kurtz who had worked with luminaries of direct response since 1981. Brian had mentors like Eugene Schwartz (“one of the smartest and most proficient copywriters the world”) and Marty Edelston (who founded Boardroom Inc), and Dick Benson who was ‘the smartest direct mail guy of all time' and Gordon Grossman, who invested the sweepstakes model at Readers Digest. Dan asked Brian “at the time, during those early years, did you think you were doing something that was incredible?” Brian answered that on the one hand he didn't think he was taking it for granted, but he does remember that there was an element of “pinch me”. In the case of Gene Schwartz, he wasn't a list expert, Brian was, so Gene would go to Brian for list information, so Brian was helping him. He didn't know then that the accumulation of these experiences was going to be what it has turned out to be. He didn't foresee himself as being a future educator of direct marketing in 2017. Brian did like to teach, and taught students in his early days. He stressed to students, you must get into this business – it's awesome. You are going to get feedback on everything you do. If your promotion sucks, you are going to know it immediately. If your promotion is great, you are going to know it immediately. Accountable advertising as the Hall of Fame copywriter Gary Bencivenga called it. Great tips: http://marketingbullets.com Brian now has 2 mastermind groups, of the best direct marketers. He has written a book about the 6 legends of advertising – The Advertising Solution (https://www.amazon.co.uk/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962) and that he is about to write another book about his experiences. Direct Marketing with Brian Kurtz - The Next 100 Days Podcast Brian eulogised about Frank Kern. https://frankkern.com Brian Kurtz is a student of the online world. And studies at the feet of Frank Kern. To his surprise, Brian was invited by Frank to his $50,000 mastermind group in California! Same thing, “pinch me”. A group of the best online marketers were interested in what Brian knew…as Brian said, “pinch me”. Frank's group were eating it up. But Brian did a speech to 400 up-and-coming copywriters last year, and he asked them… “How many people know what RFM is?” About 5 or 6 people raised their hands. So, they don't know recency, frequency, monetary. (If you don't either here is Brian's recent email on the subject, which you'll find illuminating) What is the ONE fundamental every marketer needs to know, regardless of the medium they work in, that is “the fish oil of direct response? That is, what is that one thing that everyonecan apply to everything they do when selling or marketing any product or service that will steer them most powerfully to their best customers, now and in the future? And it came down to three simple letters: RFM

Brian Kurtz, a serial direct marketer for the past 35+ years, says he never met a medium he didn't like. He spent the first 34 years of his career helping Boardroom Inc. become a state-of-the-art direct marketing and publishing company and is now sharing and teaching all he learned doing that. His expert message today: Marketing isn’t everything. It’s the ONLY thing.

In this episode, Dave interviews Brian Kurtz, founder of Titans Marketing, author of The Advertising Solution, and one of the masterminds behind Boardroom Inc. Brian is a serial direct marketer and over the past 20 years, he estimates he has been responsible for $1.3B pieces of 3rd class mail. Tune in as Brian shares how he built a massive 9M name list, what the 40-40-20 rule is, and why segmentation is extremely important in your lists.  Time Stamped Show Notes:  00:33 – Introducing Brian  00:38 – Brian met Dave in Fort Myer  00:53 – Dave talks about American Dream U   01:04 – Brian has just republished a blog post, Masterminding at the Pentagon  01:10 – His blog is about their experience in Pentagon and how the troops can re-career out the military  01:39 – Brian’s biography   03:49 – Is Brian the good guy or the villain in marketing?  03:58 – Marketing being used for good vs evil  04:03 – Brian discusses speaking to a group of entrepreneurs in Hungary  04:33 – His presentation was entitled, Marketing isn’t Everything, It’s the Only Thing  04:43 – The first thing he talked about was the idea that Marketing is NOT evil  05:32 – The difference between selling and marketing  05:48 – Selling is not a chore, it is an obligation  06:22 – Brian has gone from offline marketing to online marketing  06:58 – Email is cheaper than direct mail  07:42 – Brian does NOT use his list to promote affiliates  09:04 – Email has so much ‘junk’  10:21 – The least crowded inbox is the one you grew up with  10:40 – “Everybody’s mailbox is empty with online bill paying”  11:20 – Brian looks at how people are getting his attention through the mail  11:38 – Email marketers always ask Brian if he can help them do a marketing campaign  12:02 – “Direct mail is the new secret weapon”  12:21 – Brian is always referred to in Facebook when someone asks about direct mail  13:00 – “This isn’t about direct mail replacing online”  14:02 – How Brian knows when a mailing is directed to him  16:07 – In direct mail, messages are personalized and addressed individually to people BUT online, you send 1 email message to your entire list  16:24 – Dave shares how he used to work with associations  16:40 – “You can’t just build great stuff or host great content or have a great product – you actually have to market it”  17:21 – Segment your list to know which emails you should send them  17:41 – Brian talks about his experience in segmentation  18:40 – 40-40-20 rule = 40% list, 40% offer, and 20% creative  19:52 – There’s no one-size-fits-all creative  20:01 – Your lists are many lists – there are no unique names, just unique lists  20:18 – Segment as narrow as you can and expand out from there  20:40 – Dave shares about the mail he just received  21:51 – Handwritten letters are awesome  22:34 – Direct mail is still “direct mail”  22:49 – Brian talks about his blog, Christmas Cards in July  24:47 – Put something of significance in the mail  26:27 – “Human beings have not changed because of the internet”  27:22 – Dave shares 3 examples of sending snail mail  27:34 – 1st Dave’s friend, David Hauser who sold Grasshopper  29:02 – 2nd Dave’s salesman, Ryan, used to send out hand-written notes to people  31:05 – Dave is calling out a challenge to all listeners to automate a process and send out hand-written notes  31:20 – Check out Bond.co / Thankbot.com / Maillift.com / FeltApp.com / TheHandWrittenCard.com for hand-written note automations  32:50 – 3rd is the online spam factor—the Nigerian Prince scam  33:48 – SPAM is NOT a good direct marketing strategy  34:40 – Brian explains his new post, How You Sell is How They Will Respond  38:49 – If you sell crappy, stupidly, and with no heart, you will get customers who are exactly like that  39:53 – Getting an email with the “Re:” in the subject line is deceitful  40:31 – “Sometimes, the end can justify the means IF a lot of things are in place”  41:44 – Having something that can help a business grow attracts readers  42:07 – There are things worth doing  42:35 – More about Christmas Cards in July  42:59 – Everybody wants to be thought of and be relevant  43:30 – The value of regifting  45:10 – Taking regifting a step further  45:47 – The key is that they know you are thinking about them  48:27 – Brian’s book, The Advertising Solution is a profile of 6 advertising legends  49:27 – Brian wants to deliver more than a book  49:29 – Direct Marketing’s Rule of Thumb: You always over deliver to the customer  49:59 – Buy the book, send an email with your receipt, and you will get to download the greatest ads written by 6 legends and so much more  51:51 – Buying the book also puts you in Brian’s list which means you’ll have access to all of his free content in BrianKurtz.me  52:36 – Brian encourages you to go to TheLegendsBook.com and take advantage of the resources  53:56 – Dave shares a little secret about the podcast  55:50 – How Brian built his 9M name list  56:03 – Segment, test offers, and write incredible copy  56:40 – Start with expertly segmented list  57:08 – Online and offline efforts are almost the same  57:19 – Believe in your product 100%  58:40 – Find out where your market is  59:19 – Make deals with people who have the lists you need  59:48 – Research on every level  1:00:40 – Brian started with 0 after he left Boardroom  1:01:12 – His list right now is 7,000 which has been built organically  1:01:48 – Brian chooses to build a high-quality list rather than a high-quantity list  1:02:25 – Principles are the same for building a high-quality or high-quantity list  1:05:02 – Dave asks Brian how to become a baseball umpire  1:05:35 – Brian was a good catcher when he was younger  1:06:02 – He was a fat slow kid  1:06:39 – At 13, he couldn’t play but he knew the game well  1:06:50 – He stayed in the game by being the umpire  1:07:57 – When Brian is in a game, he sets everything aside to focus  1:08:15 – He loves the idea of bringing order from chaos  1:08:38 – “It’s a total ego play without ego”  1:09:50 – Check out Brian’s blog post, When Baseball Imitates Direct Marketing  1:10:16 – Dave closes the podcast  1:11:01 – For feedback and recommendations, email Dave at dave@davidrwill.com   3 Key Points:  Direct marketing is not dead – it’s the new “secret weapon.”  People want to be thought of and relevant – show this when mailing them!  Remember to segment your lists – you don’t have unique names but unique lists.  Resources Mentioned:  Entrepreneur's Organization – The EO Network  BrianKurtz.me – Brian’s website  The Advertising Solution – Brian’s book  Credits:  Show Notes provided by Mallard Creatives

Brian Kurtz was Director of Marketing at Boardroom Inc. where he helped grow the company to $150 million in sales at it's height, actually reaching over a billion people. Now, he runs Titan's Marketing where he offers educational materials, coaching consulting.

The first one to show their cards loses, right? Not anymore. How do you become transparent enough to give value but hold back just the right amount to ensure the success of a good business deal or agreement during negotiations? The key is in your intention, and in this episode, Roland Frasier tells us how to move deals forward in a way that is positive for everybody involved. We talk about mindset, money, relationships, and the power of leverage. Believe it or not, the heart of business growth relies on cultivating integrity-based connections, being transparent, and adding value to everybody you come in contact with. If you want to become more transparent and lose the hide-the-ball mentality in negotiations, start doing business differently…so everybody wins. Tune in to learn how! In this episode, you will… Discover the differences between high-level and low-level achievers Hear how you can build success by helping others get what they want Learn how to maintain the Zone of Fairness to build good business relationships Understand Roland’s two levels of accomplishment Find out how to use the PFM acronym to grow successful businesses   “Cast a wider net with broader appeal…” – Roland Frasier CLICK TO TWEET   Listen to it in our Podcasts on iTunes: THE ED O'KEEFE SHOW           Using Modeling For Rapid Time Collapsing           Using Modeling For Rapid Time Collapsing                   Or you can watch the video on Youtube here:   Selected Links from the Episode:45:56 DigitalMarketer.com 06:29 Lead the Field by Earl Nightingale Show Notes:00:00 – 00:19 Teaser 00:19 – 00:33 Ed O’Keefe Show Introduction 00:33 – 01:30 Episode Introduction 01:30 – 04:50 Background on Roland Frasier 04:50 – 05:15 Tying Opportunities together 05:23 – 06:43 Money 06:48 – 08:47 Relationship with Father and Language of Business 08:47 – 10:29 Money Definition 10:40 – 12:10 Uniqueness in working with Guthy Renker 12:10 – 15:45 High level thinkers 15:45 – 17:51 System for accumulating information 17:51 –  24:00 Phase of Confusion 24:00 – 26:40 Learning how to Think 26:40 – 31:09 Looking at the Scale 31:09 – 33:06 Business Relationship 33:06 – 36:49 Negotiation style 36:49 – 39:17 Balancing Transparency 39:17 – 42:59 Creating value 42:59 – 44:39 Spotting Opportunities 44:39 – 44:51 Talking about Roland’s book 44:51 – 46:43 How to contact Roland Frasier 46:43 – 48:17 MarineD3 Sponsor 48:17 – 49:15 Dormant Forces Sponsor 49:15 – 49:46 Ed O’Keefe Show Outro People Mentioned:02:24 Tony Robbins02:41 Guthy Renker   Brian Kurtz: The Lost Art of Using Direct Mail & The Internet To Scale Any Business Brian was the Executive VP at a one of the most renowned direct response marketing and publishing businesses of all time, Boardroom Inc. For 33 years he was the right hand, where he went from list management to the direct response side, to managing copywriters to running it for many years. How To Scale Your Business With Purpose! Vince Fisher has have more than 10 years of experience growing businesses to 7 and 8 figures. His companies have generated approximately $300 million in gross revenue for my own businesses, and have had more than 1000 team members in my employment. Vince has great understanding of how putting the proper strategy, the best team, and the right processes & procedures into place allows you to scale your business with purpose. Double Your Take Home in Half The Time | Brian Tracy Over the course of his prolific career, Brian has provided consulting services to more than 1,000 companies, authored 70 books, addressed millions as a public speaker, and written and produced more than 300 audio/video learning programs. Oh, and I don’t want to forget that he’s also the president of 3 companies.

Could your vitamin be putting your health at risk?According to a study at Harvard, over 80% of men and women take some kind of vitamin supplement on a regular basis. But, in spite of their best efforts, they may not be getting the nutrition they think due to the common mistakes that people make. Or, worse yet, these individuals may be putting their health at risk.Taking doses that are too low, in the wrong combination, or even at the wrong time of day can all mean you don’t get the nutrition you expect. You also have to keep in mind the interactions of certain medications, such as diabetes medications and acid reducers.What are the "do's and don'ts" of vitamin use?Sarah Hiner, President/CEO of Boardroom Inc., joins hosts Andrea Donsky and Lisa Davis to explain the difference between more expensive vitamins and cheaper, big-box store vitamins, as well as certain interactions you may want to consider.

Brian Kurtz resisted parental pressure to go into a profession. He became an English major instead. Later, faced with a choice between a writing position at Boardroom, Inc. or a branch of marketing few even knew existed, he had to look deep inside himself. A serial direct marketer for almost 35 years, he says he never met a medium he didn't like. Recently, he left his beloved Boardroom Inc., where he was responsible for the mailing of close to 2 billion pieces of direct mail. As founder of Titans Marketing LLC, his mission is to be the bridge between the eternal truths of direct response marketing and state-of-the-art direct response marketing today.

It's been suggested that the average person can be exposed to as many as 100 different chemicals before she even heads out the door.It's been suggested that the average person, a woman in particular, can be exposed to as many as 100 different chemicals before she even heads out the door.It's not hard to believe, when you think about it. From the products you use in the shower (body wash, shampoo, conditioner, face wash) to the lotions and face creams you apply after, you're continually being exposed to various toxins.This can be the case, even in brands you may think are "healthy." That's why it's so essential to read the labels of the products you use, and understand what's on those labels.Why is this so important?Toxins and chemicals have been linked to chronic disease, including cancer. One recent study from the University of California, Berkley, found that parabens are 100 times more cancer-causing than previously thought.Sarah Hiner is President/CEO of Boardroom Inc., publishers of Bottom Line Personal and Bottom Line Health newsletters, as well as the newly launched The Bottom Line Store. Their mission for the past 43 years has been to provide consumers with easy to understand, easy to read and easy to follow information to protect their health, their wealth, and help them live happier lives.Sarah joins hosts Andrea and Lisa to explain why healthy products may not be as pure as you'd think, as well as tips for making healthy choices and living life in a simple, honest way.

Brian Kurtz: The Lost Art of Using Direct Mail & The Internet To Scale Any Business Hello everyone! Welcome to another episode of The Ed O’Keefe Show. On this episode I have a very special guest Mr. Brian Kurtz. Brian was the Executive VP at a one of the most renowned direct response marketing and publishing businesses of all time, Boardroom Inc. For 33 years he was the right hand, where he went from list management to the direct response side, to managing copywriters to running it for many years. Now before you wonder if this is for you or not, let me just tell you when I went into this interview my number one goal was to listen to how Brian and Boardroom went from a company from zero to doing hundreds of millions of dollars a year, and mailing as Brian says in the interview close to 2 Billion direct mail pieces of all time. One of the secrets that I’ve discovered in our business is that everything’s about the list meaning who are you communicating with, and then how you reach them. So in this episode we discuss how to scale the business, any business, from a mathematical perspective and it’s not going be the same math you think you’ve already heard before. So dive in, enjoy, share it, let me know what you think! Selected Links from the Episode:51:00 Secrets of Successful Direct Mail by Richard V. Benson Show Notes:00:00 - 00:30 Teaser00:30 - 3:19  Introduction3:19 - 11:43 Work history and present time focus11:43 - 17:01 Optimization team in converting traffic17:01- 18:01 Tracking by metrics (lifetime value of original source and renewal rates at different time periods)18:01 - 23:39 Concept of how to promote and how to respond23:39 - 1:09:00 Q/A How far are you willing to be negative?>28:03 - 51:59 Value ladder>> 29:28 - 33:19 Contact strategy>> 33:19 - 51:29 Regression offering>51:29 - 1:03:40 Q/A How many of the secrets are still true?>1:03:40 - 1:09:00 Q/A What are you studying and why?1:09:00 - 1:15:47 - How to contact1:15:47 - 1:18:03 Closing remarks1:18:03 - 1:21:02 Sponsor People Mentioned:1:04:27 Ryan Deiss1:04:51 Jeff Walker1:06:43 Stu Mclaren1:06:50 Robert Scrob

What Inspires David Deutsch?  100 Mistakes to be Successful...   David Deutsch is one of the Legends of Copywriting and Direct response marketing. His writing has sold hundreds of millions of dollars worth of his clients’ products which include everything from books and  seminars to Maxwell House Coffee and American Express cards.   David works  with some of the world’s largest publishers of books and newsletters such as Boardroom Inc, Healthy Directions, Agora, Soundview and many more. Click Here for Full Video and Post>>   http://www.inspiredinsider.com/david-deustsch-one-question-inspires/

What Inspires Brian Kurtz, VP at Boardroom Inc.?..Listen when he talks about 2 important people in his life passing away. Brian Kurtz is Executive Vice President at Boardroom Inc which is  at its height was 150 million dollar company. Brian has overseen the mailing of approximately 1.3 billion pieces of direct mail over the past 30+ years For much more click here>> http://www.inspiredinsider.com/brian-kurtz-boardroominc-one-question-inspires/

Digital Domination Series Part 1: Featuring Brian Kurtz of Boardroom Inc. Brian Kurtz is Executive Vice President at Boardroom Inc which is  at its height was 150 million dollar company. Brian has overseen the mailing of approximately 1.3 billion pieces of direct mail over the past 30+ years (Digital Domination was an exclusive online event I cohosted with Marco Montemagno with such guests as Tony Robbins, Seth Godin and many more.) http://www.inspiredinsider.com/brian-kurtz-boardroom-digitaldomination-interview/

Brian Kurtz is the Executive VP at BoardRoom Inc. His direct response career has spanned over 33 years during that time he is responsible for having sent over 1.3 billion pieces of direct mail that generated hundreds of millions of dollars. In this interview Brian shares how we can use direct mail and online marketing together to get new customers and sales and also tells us about his upcoming event "The Titans of Direct Response", where Brian has gathered together perhaps the best line up of direct response marketers ever assembled under the same roof.

Martin Edelston, founder of Boardroom Inc and Bottom Line Publications, launched his company over 40 years ago in the basement of his home with $5000 and a determination to help busy people get real-world advice that would allow them to live their lives better.

Posted in BlogPodcast Play Audio Don’t delegate, coordinate. Put people together to work through things as a team effort. Coordinate the outcome or project to be completed. Good copy (writing) is the oxygen that makes your sales letters work and makes your campaigns work. The future of marketing is the database – knowing your target base and having an understanding of who’s [...]