Podcast appearances and mentions of david garfinkel

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business. Today we discussed: [00:00] Opening [00:09] Introducing David Garfinkel [00:54] Story Frameworks [03:11] What are Persuasion Stories? [05:22] How to Make a Conversational Story [06:48] Merging Stories and CTAs [09:09] Using Stories to Get Attention [12:39] Mistakes in Storytelling [13:28] Learning from Your Favorite Books [15:30] AI in Storytelling [18:51] Is There a Formula to Storytelling? More About David Garfinkel David Garfinkel's website - https://copywriterspodcast.com/ Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this compelling episode of Journey To Legacy, we sit down with David Garfinkel, former McGraw-Hill World News Bureau Chief turned copywriting expert and co-founder of Novus AI. David shares his fascinating journey from traditional journalism to becoming a renowned copywriting coach and pioneering AI tools for authentic brand storytelling. His story of leaving a prestigious editor position to explore new horizons demonstrates the power of following your instincts and embracing active learning through experience.

Jason Parker, David Garfinkel, and Scott Zetlan are copywriting experts who have mastered AI to help their clients scale their businesses to new levels. In this episode they dive into the practical ways AI can streamline your business, from creating high-converting ad campaigns to crafting authentic brand copy that sounds just like you. Learn how AI agents can cut hours from your workload, boost conversions, and even build out your website with SEO-optimized content. You'll hear why AI isn't just for tech experts, any business owner can leverage it for exponential growth. Plus, get insider tips on creating authentic AI-driven content that your audience can't resist. Resources:https://www.upflip.com/podcast-giveaway: 5 AI Prompts for Your Businesshttps://www.getmynovus.ai/: Get the offer from the guysConnect with UpFlip: On Facebook On Instagram On Youtube @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!

We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action. Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

Today I'm joined by copywriting coach and expert storyteller David Garfinkel. David began his career in writing as a journalist but quickly discovered that it just wasn't for him. Instead he followed his love for storytelling and eventually found his way into copywriting. Coaching and writing for some of the top copywriters and businesses across multiple industries. --- How free are you, really? Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/ --- Copywriting Coaching From David: https://www.garfinkelcoaching.com/   Persuasion Story Code Book: https://www.amazon.com/Persuasion-Story-Code-Conversational-Storytelling-ebook/dp/B0CFD2KXNQ

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code.  In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and... The post 206: The Magic of Conversational Storytelling – Interview with David Garfinkel first appeared on Cast Polymer Radio.

On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries […] The post 327: The Magic of Conversational Storytelling – Interview with David Garfinkel first appeared on Persuasion by the Pint.

Are you looking to excel in job interviews and sell your innovative ideas with finesse, then dive into the world of job interview persuasion skills. This is part II of a podcast interview featuring David Garfinkel, renowned author of "The Persuasion Story Code." In this enlightening discussion on the Women's Leadership Success podcast, you'll gain valuable insights into leveraging the art of persuasion stories to apply for a better job, confidently sell your ideas to stakeholders, and achieve your personal and professional goals. What You'll Learn: How to Sell Yourself and Job Interview Persuasion Skills Unveiled 1. Crafting Compelling Persuasion Stories for Interviews Discover the essential elements of crafting persuasion stories tailored for job interviews. These stories should be clear, concise, and focused, ensuring interviewers quickly grasp your qualifications and contributions. 2. Unearth the Power of Personal Origin Stories Explore the different types of origin stories highlighted in David's book and learn how to use them to your advantage during interviews. Share anecdotes that resonate emotionally, showcasing your passion for the role and the company. 3. Practical Steps to Storytelling Mastery Gain practical tips and step-by-step guidance on effectively structuring and delivering your persuasion stories. Emphasize your achievements and track record, using data and results to build credibility and support your claims. 4. Overcoming Common Misconceptions  Challenge the misconception that storytelling is reserved for professional writers or speakers. Remember that clarity is vital, and your stories should engage interviewers on a personal level. Use anecdotes to address doubts about your qualifications and fit for the role. About David Garfinkel, A Persuasive Communication Expert David Garfinkel is the bestselling author of "The Persuasion Story Code." He's been featured in renowned publications like The Wall Street Journal, Forbes.com, Entrepreneur Magazine, Fast Company, Women's Leadership Success Podcast, and The Los Angeles Times. David's expertise has driven substantial revenue growth for a wide range of businesses, from industry giants like IBM and United Airlines to small enterprises and solo entrepreneurs, all through the mastery of persuasive messaging. He's also the author of "Breakthrough Copywriting" and served as the former San Francisco Bureau Chief for McGraw-Hill World News. Join David Garfinkel and Sabrina Braham to harness the power of persuasion and elevate your career, leadership, and business success. The Key to Success: Job Interview Persuasion Skills Mastering job interview persuasion skills can be your ticket to career advancement and securing that dream job. David Garfinkel's interview on Women's Leadership Success underlines the importance of personal storytelling in the job interview process. By incorporating these skills, you'll not only stand out from the competition but also build trust and rapport with interviewers. Remember that your story is personal. It's communication between you and a person or people that you're talking to. So, you want to stay connected to who you're talking to when telling the story. Remember your objective. If it's an origin story, your goal might be to make your listener aware of the events that led up to the present moment. Work out your story in advance, then boil it down to the most concise, conversational format you can practice a few times. Let it become familiar. Let it become a part of you. Conclusion: Elevate Your Career and Leadership: Selling Yourself, Your Ideas and Job Interview Persuasion Skills Start your transformation towards a more confident, influential, and successful you today. Your journey to career success begins with mastering job interview persuasion skill...

Influencing, inspiring, and persuading are vital in leadership and executive communication. One of the most effective tools at a leader's disposal is the art of storytelling. In part I of this 2-part Women's Leadership Success podcast, Sabrina interviews David Garfinkel, author of The Persuasion Story Code, about how leaders use persuasion stories to achieve their objectives, whether it's inspiring their teams, selling ideas, or establishing credibility. Understanding the Power of Persuasion Stories Leaders often find themselves in situations where they need to convey ideas, build trust, and foster engagement. Persuasion stories offer a unique approach to achieving these goals:   1:  Establishing Credibility: Leaders can use stories to humanize themselves, making them more relatable and trustworthy, particularly when dealing with new clients or stakeholders.   2: Creating Emotional Connections: Persuasion stories tap into emotions, enabling leaders to connect with their audience on a deeper level, making it easier for them to understand and embrace ideas.   3: Simplifying Complex Concepts: Leaders often grapple with intricate strategies and concepts. Stories can simplify these ideas, making them more accessible to a broader audience, especially in cross-functional discussions.   4: Enhancing Engagement: Stories capture attention and engage the audience, ensuring the message resonates and sticks with them.   David Garfinkel, a Renowned Author and Persuasive Communication Expert With his bestselling book, "The Persuasion Story Code," David has earned acclaim from prestigious publications such as The Wall Street Journal, Forbes.com, Entrepreneur Magazine, Fast Company, and The Los Angeles Times. David's expertise has left an indelible mark on various businesses, including industry giants like IBM and United Airlines, medium-sized enterprises, and even solo entrepreneurs. His strategic guidance has consistently led to substantial revenue increases, totaling tens of millions of dollars, all achieved through persuasive messaging. In addition to his groundbreaking work in persuasion, David is the author of another bestseller, "Breakthrough Copywriting." Furthermore, he brings a wealth of experience as the former San Francisco Bureau Chief for McGraw-Hill World News. Join David Garfinkel and Sabrina Braham, MA MFT PCC, and learn how leaders use persuasion stories that can transform your career and leadership success. "People often receive bad advice when it comes to using stories for persuasion. In reality, stories can be simple and powerful tools, just like the ones we use in everyday conversations." David Garfinkel Crafting Persuasion Stories for Leadership Success: How Leaders Use Persuasion Stories     1: Personal Origin Stories: Leaders can share their personal journeys, highlighting pivotal moments and their commitment to the organization's mission. This type of story showcases dedication and inspires loyalty among team members.    2: Unexpected Future Benefits Stories: Leaders can paint a vivid picture of the positive outcomes their ideas can bring, focusing on how these proposals benefit both the organization and individual team members. This approach fosters a sense of shared success and alignment with the leader's vision. The Importance of Audience Awareness: Leaders must thoroughly understand their audience's needs, frustrations, and concerns. Identifying universal themes and addressing common issues can make the stories more relatable. Planning the Steps to Persuasion: Leaders should consider the steps required for persuasion, as only some stories need to lead directly to a final decision. Steps may include building rapport, establishing trust, opening minds to new ideas, and demonstrating expertise.   Incorporating Persuasion Stories into Leadership Communication The key to success lies in integrating persuasion stories naturally into leadership communic...

"Parlare oscuramente lo sa fare ognuno, chiaro pochissimi.”Con questa frase, Galileo Galilei riassume un problema che affligge da sempre i rapporti tra esseri umani:La difficoltà di comunicare. Una collettività che comunica male, infatti, funziona male. Con risultati - la storia ce lo insegna - spesso tragici. Ciò trova particolare riscontro sul mercato. Uno degli ambienti più punitivi in tal senso. Pensaci un attimo.Se il tuo brand non si rivolge al target in modo:chiarodirettopersuasivosceglie (senza volerlo) di fallire.Ma quali errori fanno deragliare il tuo messaggio di vendita? E soprattutto, esiste una formula “infallibile” per influire sulla volontà del tuo pubblico?Come vedrai, è questione di scelte. E di pratica. Meglio se supportata dal feedback di un coach esperto - cosa che ti porta a crescere più velocemente.In questo episodio, Andrea il "Baffo" Lisi ti suggerisce alcune tecniche che ti aiuteranno a elevare le tue capacità di scrittura.Oggi, hai l'occasione di ascoltare un estratto da Alto Impatto - L'arte della Scrittura Efficace. Un corso intensivo, riservato a dirigenti aziendali. Se ti interessa ottenere consenso e azione con la parola scritta, non perderlo.Ecco una piccola anteprima della puntata di oggi:[2:45] 3 domande chiave da porti prima di comporre ogni tuo testo. E il modo più veloce per raggiungere risultati ottimali, con il minimo sforzo.[5:58] Perché non serve “piacere a tutti” per vendere di più, a prezzi elevati? [7:44] 5 obiettivi su cui concentrarti per “andare a bersaglio” col tuo messaggio promozionale.[11:38] 2 strategie provate con cui costruire valore attraverso la tua comunicazione scritta. Più, cosa hanno in comune un copywriter e un traduttore?[15:04] 4 peccati CAPITALI che distruggono la forza persuasiva del tuo copy.[17:11] Se non fai questo, regali clienti (e soldi) alla concorrenza. Parola di David Garfinkel. [18:44] 8 cliché letterari che banalizzano la tua presentazione di vendita e ti rendono un CLONE dei tuoi competitor. (Da evitare come la peste!)Risorse utili:[Libro] Gli Attrezzi del Mestiere: 11 Fondamenta del Copy Persuasivo®:amz.to/attrezzidelmestiere►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Persuasive communication is a cornerstone skill for every business owner, and many have never learned effective ways to consistently present influential messages. They may have a compelling offer but haven't established a strong enough connection to support it. Or the reader may be skeptical of claims after trying solutions that haven't worked, but the message doesn't acknowledge their experience. Billy Broas has gathered messaging wisdom from some of the greatest marketing communicators in the world and consolidated that knowledge into an extraordinarily useful framework called The Five Lightbulbs. In this episode of Your Own Best Company, Billy walks us through the framework influenced by copywriting masters like Eugene Schwartz, John Carlton, Gary, Bond, and Kevin Halbert, and David Garfinkel. Using The Five Lightbulbs framework will enable you to tailor your message for your customer's specific circumstances, and it will give you all the components of a complete persuasive message. Learn more about Billy and The Five Lightbulbs at https://fivelightbulbs.com Thanks for listening, subscribing, sharing, and reviewing Your Own Best Company with Franklin Taggart! #copywriting #framework #marketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message

A morning phone call scuttles all but one of my plans today. I had a good time this morning on the Are You Waiting for Permission Pod-a-Thon with Meridith Grundei and Joseph Bennett. They made it the full twelve hours. It's the longest podcast episode I've ever been a part of, but I on;y had to show up for a small part of it. While I was on the podcast, my wife got a call about a family emergency that required an unanticipated trip to the Denver airport and back for me. My plans to finish editing and release the latest Your Own Best Company episode with Cat Stancik are going to wait another day. YOu will definitely want to hear that one. On my way back from the airport, I listened to three of my favorite podcasters. I thought I'd share my recommendation with you here. She Built This with Emily Aborn is a great show featuring interviews with women who have successfully built businesses and career paths they are loving. Emily is a wonderful interviewer, and her guests are top-notch. You can learn more and listen at https://shebuiltthis.org Copywriters Podcast with David Garfinkel has been a favorite for a few years, but in recent months he's been featuring stories and techniques of some of the most successful ad writers of the past century. He could easily publish this series as another book of his own. His book Breakthrough Copywriting is an excellent resource for any business owner or marketer. Check out the podcast at https://copywriterspodcast.com The last recommendation features one of my favorite past guests on Your Own Best Company. Craig Cannings of Freelance University hosts the Freelance Podclass. This show is a must for anyone pursuing a freelance career in any area, particularly in the digital realm. Check out the courses, programs and podclass here: https://www.freelanceu.com/podcast/ Thanks for the grace, everyone. Life threw a curve, but I still nicked it. #podcasts #freelancer #entrepreneur --- Send in a voice message: https://anchor.fm/franklin-taggart9/message

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David Garfinkel is a journalist-turned-freelance copywriter and is now a well-known copywriting coach. He is the author of the #1 bestseller on Amazon, Breakthrough Copywriting, and has been writing sales letters since 1993. For anyone looking to make money through direct response advertising, David is your guy.  In today's conversation with David, we touch on multiple topics about copywriting, ranging from advice to fellow copywriters from David himself, to the potential future of copywriters amidst technology.

Todd Mardis is the founder and president of Capital Preservation Services, CPS. He draws upon 25 years of experience in the financial services industry. With his extensive experience, Capital Preservation Services has since grown into a tax consulting firm with multiple locations in Mississippi, Florida, Wisconsin, Indiana, and Alabama with over 10 advisors. Dustin Jeffords who is a tax attorney serves as an outside legal counsel for Capital Preservation Services. He focuses on audit defense and building relationships with his clients. His skillsets have facilitated significantly to the continuous growth and success of Capital Preservation Services.Todd provides clients with comprehensive income/estate tax planning and asset protection, as well as targeted capital preservation services and marketing plans. He is the co-author of ‘Capital Crusaders', a book that gives you the keys to your financial future. It teaches you to think outside the box and how to take risks. To show his appreciation for his clients, Todd hosts an annual event known as “Tax Savings in the Sand” that includes a wine and cheese reception at his family's beach cottage.  Listen in as they discuss:What inspired Todd to start his tax business How did Dustin begin his career at Capital Preservation Services and what is his roleWhat is Capital Preservation Services' tax plan for their clientsAnd, more!Todd also shares with us the worst advice he has ever seen or heard given in his area of expertise of tax strategy and marketing. TIP OF THE WEEKMark: My tip of the week as good as Scott's is not really going to save you any money on your taxes, which again is your biggest expense as a business owner. To learn more, go to cpsllcms.com. Working with these guys is just one of the greatest experiences in my life.Scott: Check out this book, Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters, and More by David Garfinkel. Read it and learn!Todd: My tip would be a book by Walt Dallas that I co-authored called Capital Crusaders, it has great insights. We take all of the techniques that we do, and we have it leveled how they work. It's 12 Chapters, easy to read and it's conversational.Dustin: My tip of the week is to look inside the CARES Act and there are some deductions that were not available previously, especially for mails. So you can look at the CARES Act and see if you took any business mails that will now be 100% deductible with the passing of the CARES Act. WANT TO LISTEN MORE?   Did you enjoy this episode? If you did, check out one of our exciting roundtable episodes where we discuss the best way to keep a balance in all areas of your life. Are you ready to learn more about land investing? Just click HERE to schedule a call.   Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?  

Copywriting with David Garfinkel David Garfinkel is The World's Greatest Copywriting Coach. In this week's episode, David continues to go through the Old Masters. Maxwell Sackheim http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Maxwell-Sackheim.mp4 Check out Sackheim's headline:      Do You Make These Mistakes in .... Can the headline be adapted to:  ...talking to your wife? Come listen to what I'm doing and avoid all these mistakes. Always give your reader something to do. Otherwise, you'll lose them forever. In direct mail, it could be a coupon. This all talks to having a Call to Action. It could be give your email address. Give me your phone number. Sign up for a free consultation. John Caples How to put enthusiasm into your copy. http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-John-Caples.mp4 Caples says get moving. Write anythings. Just get started. When you are frozen, your brain doesn't work properly for copywriting. The second step, before you publish it. Cool down. Get a legal check. The number one fear is PUBLIC SPEAKING. People are afraid of others laughing at them. That's the idea behind the headline. Plus that ad was his first in a new job. Don't forget to tune into David's podcast: Copywriters Podcast We got talking about speaking. David mentioned his friend, Patricia Fripp. Apparently she got help from SIX comedy coaches. She has won loads of awards for speaking. David says Patricia worked damned hard for her success. The greats know how to reach out and get help! Claude Hopkins Use the power of drama to make a boring product interesting. David told us about 'vegetable shortening' http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins-2.mp4 "Drama is life with all the dull bits cut out" - Alfred Hitchcock. Victor Schwab - How to Write a Good Advertisement Schwab said there a 5 fundamentals in the writing of a good advertisement: Get Attention Show people an Advantage Prove it Persuade people to grasp this advantage Ask for action. We asked David to recall these bullets off the top of his head, and all bar one, he did. Amazing. What Did David Think To Being on The Next 100 Days Podcast? http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Testimonial.mp4   Resources from the David Garfinkel The Next 100 Days Podcast This link covers material covered in Episode 293 and Episode 294. Click here for David Garfinkel Resources Get in touch with The Next 100 Days hosts… Want to know more about Graham Arrowsmith? Finely Fettled helps out financial advisers, investment brokers and care homes to market to affluent and high net worth customers. Meet Professionals – This is Graham's business focused on providing lead generation systems for financial advisory companies. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email:  Email Graham Direct   Ever wondered what Kevin Appleby does? Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both a community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on linkedin and at kevinappleby.com fusebox_track_player url="https://traffic.libsyn.com/secure/thenext100days/episode294.mp3" background="default" social_linkedin="true" social_pinterest="true" ]

David Garfinkel - The World's Greatest Copywriting Coach The World's Greatest Copywriting Coach David Garfinkel joined the The Next 100 Days podcast to discuss the Old Masters of copy. Our plan was to run through 6 copywriting tips from from the Old Masters. We managed 3 in this episode. The good news is David completed all six by covering the rest in Episode 294. Introduction to David Garfinkel David is a copywriting coach to business owners and professional copywriters. His sales letters and webpages have brought millions of dollars in for his clients. David has worked as a copy consultant to publisher Agora Financial. He critiques copy for small business owners in the GKIC network. Author of "Breakthrough Copywriting" and is the host of "Copywriters Podcast". Born in Washington DC, David made a decision to get as far away from there as possible, without leaving the United States. He moved to San Francisco. His kryptonite is buying guitars. This passion dates back to 1966 when he turned 13 and got a Gibson guitar. Copywriting Tips from the Old Masters As Graham said, they are all dead! The first Old Master is Claude Hopkins. His material dates from the early part of the 1900s. David is a direct response copywriter. The most famous British advertising man was David Ogilvy. He told a story about Ogilvy who published an old estate with a £600 budget. Ogilvy used a postcard and got them to take action. In real life, says Garfinkel, you have to give people an incentive to take action. Direct mail was the original direct response copywriting. Graham's business Finely Fettled still provides this service. Resources from the David Garfinkel The Next 100 Days Podcast This link covers material covered in Episode 293 and Episode 294 (Part 2 of the David Garfinkel podcast) Click here for David Garfinkel Resources Claude Hopkins Hopkins said the demonstration and sampling are most powerful forms of selling. http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins.mp4 People and technologies have changed these days, but the principles still apply. Such as offering a free chapter in a Kindle book. Another example is the software 30 day trial, after which the software stops working. In car retailing, many of us have been hugely influenced by test drives. David spoke about the silver polish example provided by Claude Hopkins early sales experience. We discussed other transformational benefits. Like, the lady of the house's mother in law wouldn't by looking down on her so much. That speaks to embarrassment and guilt. Woman are infinitely better pragmatists than men. She buys silver polish as it helps her get it done quick! Demonstration takes features and benefits a step further forward. They can see the transformations and outcomes. John E Kennedy Canadian John E Kennedy also worked at Lord and Thomas in Chicago, like Hopkins. He was credited with the 'reason why' approach to copy. Reason why is about logic and evidential. http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Reason-Why-Copy.mp4 Gary Bencivenga was a proponent of reason why copy. Here's what fellow A-list copywriter, Doug D'Anna said of Gary Bencivenga: “If a copywriter beats the control one out of four times, you've got a really good copywriter. (And) If he beats it two out of four times, you've got a great copywriter. If he beats it seven out of eight times, you've got Gary Bencivenga.” Gary write copy for Boardroom mail order promotions. He worked on general interest products in health and financial interest. We want something emotionally, then we search for all sorts of reasons until we feel okay about buying. Listen to Gio Marcus about celebrity copywriting in Episode 289. Robert Updegraff "Obvious Adams" http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Obvious-Adams.mp4 How do I get to the simplest, most obvious way to convey my message to market?

David Garfinkel is author of "Breakthrough Copywriting" and known among insiders as "The World's Greatest Copywriting Coach." He's worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He's also host of the Copywriters Podcast, and a big fan of bacon for breakfast. David is also a podcaster with his weekly show - The Copywriter's Podcast - CLICK HERE Check Out David's Book - "Breakthrough Copywriting" - CLICK HERE

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Nathan is a copy writer, podcaster, entrepreneur, musician, anarchist, and most importantly one of my best friends. He also does shows with some other bad mother fuckers like David Garfinkel, Purdeep Sangha, and my homie who's a real g Brett Veinotte of the School Sucks Podcast. Also, if you want to learn the Dark Arts of marketing check out CopyandFunnels.com Support The Show: Cash App: $CapitalCityGreens Venmo @Drewsample Send me crypto with Bitcoin bc1qfl7re0cdgfkxm7jpzuaefvv9w9elfq22gnghu5 Bitcoin Cash qrar7qgmd5wz3g0lpwpulyyt8kgnhl7q5v3v8shj6v Dash XnzcGMFdyyUCyS5KNBWUxadserwUeKrdXC Ethereum 0x390C6574F5e9894601a65199A7dD52D1A131Cae8 Litecoin LNYGrwMvapx9wDVi6iP5UFjr931zx3k7z4 Ripple rLseBfpNPv6uDBiYnyzfNQdTGWyFDi4oZz BNB bnb19z3fhhnsunl8hjj3cum74pjqx6yjys7h9x4j4l Become a Patron! Contribute with Paypal! Build wealth and purchase Stop Being Poor: The Easy Guide to Money Management & Wealth Building Purchase artisan soap from LolaAndDoe.comDownload.

Copywriting to take your business to the next level: A Leading Expert's Tips and Tricks.

Nathan Fraser is the host of The Dark Arts of Marketing Podcast. Nathan is a copy writer, podcaster, entrepreneur, musician, anarchist, and most importantly one of my best friends. He also does shows with some other bad mother fuckers like David Garfinkel, Purdeep Sangha, and my homie who's a real g Brett Veinotte of the School Sucks Podcast. Also, if you want to learn the Dark Arts of marketing check out CopyandFunnels.com Show Notes referenced: Streisand Effect Steve Pieczenik Alex Jones Interview Scary Disease That Made Me want a Vaccine No Agenda Podcast NESARADownload.

If you've ever tried writing a sales page, you know how vital a good headline is. Your headline has to stop readers in their tracks, grab their attention, and compel them to keep reading. If it doesn't, you can kiss their money goodbye. If your headline doesn't pull them in, they won't read the rest of your sales page, they won't see your offer, they won't click on your "Buy Now" button at the bottom. It all hinges on your headline, but nailing a headline that works is often harder than you might think. David Garfinkel wrote the book on headlines - literally - and today he joins the podcast to reveal the secret sauce behind some of the most successful headlines in history. Want to really understand what makes a headline work? Want to discover easily swiped versions of the highest converting headlines ever? Then you need to check out this episode. We reveal all that and more. Get David's Book Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Gina dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! Gina Gaudio-Graves is the founder and CEO of The Abundance Group, LLC, the parent company of Directions University. She is the Dean & Founder of Directions University. Online, most people know her as “The JV Queen“, a title she earned by organizing some of the most successful product launches on the internet, for some of the internet's biggest names such as Shawn Casey, Willie Crawford, Russel Brunson, David Garfinkel, Henry Gold, Holly Cotter, and many others. Gina's JV's would bring in millions in a short period of time (often in less than a week!), but a year later, profits from the promotion would be long gone, and Gina's client would be left wondering where the next dollars were coming from. This usually meant creating yet another new product, and a new product launch.

Is there a benefit to starting your own podcast as a clinic owner? How can we market to our ideal clients effectively?These are only some of the things we’ll be discussing on today’s podcast with Brodie Sharpe. We also talk about how he started his own clinic, how he was able to identify his niche, how he targets his ideal audience on social media, and the benefits and challenges of online consultation especially during this pandemic.SHOW NOTES[0:01:27.9] Rapid-fire questions: reading/learning list, who inspires you, childhood aspiration, motto you live by[0:04:56.7] The path to becoming a clinic owner[0:07:35.6] From uni to private practice[0:09:48.7] Why Brodie decided to focus on treating runners[0:11:13.1] How Brodie attracts his ideal patients[0:13:40.7] Things that worked and did not work when it comes to marketing[0:15:18.7] Benefits and challenges of online consultations[0:18:43.4] Apps that Brodie uses in their clinic[0:19:42.4] Benefits of starting your own podcast as a clinic owner[0:21:42.1] How to get people to start listening to your podcast[0:24:00.0] How Brodie creates relatable and effective marketingQUOTES“I think if people know you as a person, it will be easier for them to connect and trust your business.”“Marketing should be knowing the frustrations or the desires and trigger points of your audience.”MENTIONSBreakthrough Copywriting by David Garfinkel (book)The Run Smarter PodcastClinikoTypeformSmart LogicCONNECT WITH BRODIEWebsite If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.We appreciate your support and feedback!

Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage their huge credibility Mike has testimonials and endorsements from John Carlton, David Deutsch, David Garfinkel, Mark Joyner, Michel Fortin, Pauline Longdon and many other big names in the industry. Mike doesn't seek the limelight - he is a working copywriter, so make sure you absorb every word of wisdom he drops in this episode. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

Jack Turk has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses, including dentists, attorneys. Hey, even magicians. His copy has generated millions of dollars in sales, and he's now known as the world's fastest copywriter. Screw The Commute Podcast Show Notes Episode 158 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:11 Tom's introduction to Jack Turk 06:51 "The Incident" with Bill Gates 08:52 Selling Grit as a kid and doing magic 18:46 Leaving Microsoft exactly the wrong way 24:53 Tips for us on Copywriting 30:54 An embarrassing birthday event 33:35 The best and worst parts of working for yourself 37:40 Sponsor message 38:57 A typical day for Jack and how he stays motivated Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Jack's website - http://writekillercopyfast.com/ Free 3 Step System - http://writekillercopyfast.com/3steps Via email: jack@writekillercopyfast.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Copywriting - https://screwthecommute.com/13/ David Garfinkel - https://screwthecommute.com/114/ More Business Skills That Rock - https://screwthecommute.com/154/ Team Meetings - https://screwthecommute.com/157/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

David Garfinkel is author of Breakthrough Copywriting and Advertising Headlines That Make You Rich.   Link to the show notes here: https://underdogempowerment.com/118

In this episode, David Garfinkel reveals copywriting secrets that have made multiple millions of dollars in sales.  David dives deep into how he got started in copywriting, his $40 Million winners for a big publishing company and how you can use simple copywriting techniques for big profits.  Listen to this episode now to get the inside scoop on David Garfinkel's million dollar promotions and how you use these strategies in your business.

There are three different kinds of spam I’m going to discuss on this episode: 1) Keeping out of spam filters when you send broadcast email. Email still is the biggest moneymaker so it behooves you to get the darn things delivered. 2) Reducing spam coming to your email inbox, however in some cases I’m going to encourage you to get more spam. YIKES! I know that freaks you out, but when you see what I mean, you’ll understand that what I’m proposing is a good thing & 3) Dealing with spam comments on your blog. Screw The Commute Podcast Show Notes Episode 115 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:42 Tom's introduction to Spam Control 09:21 Tips on getting a higher number of emails through 12:58 How to avoid spam triggers 15:48 Opt-in vs. Double Opt-in 18:31 Getting email into Gmail's Inbox 21:56 David Riklan from SelfGrowth.com 25:32 Reducing spam coming to YOUR inbox 32:10 Spam comments Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel KickStart Cart - http://www.kickstartcart.com/ Copywriting 901 - https://copywriting901.com/ How To Automate Your Business - https://screwthecommute.com/automatefree/ Gmail Tips - https://imtcva.org/ Internet Marketing Training Center - https://www.convinceandconvert.com/email/how-to-ensure-emails-gmail-primary-tab/ Spam Arrest - https://www.SpamArrest.com Spam Proofing - https://lunarpages.com/spam-proofing-site-save-inbox-unwanted-email/ Blacklist - https://github.com/splorp/wordpress-comment-blacklist Akismet - https://wordpress.org/plugins/akismet/ Disqus - https://wordpress.org/plugins/disqus-comment-system/ David Riklan's website - https://www.selfgrowth.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Shopping Carts - https://screwthecommute.com/10/ David Garfinkel - https://screwthecommute.com/114/ Andy Sokol - https://screwthecommute.com/116/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

David Garfinkel is a best selling author of Breakthrough Copywriting and he's known as the world's greatest copywriting coach. Before he escaped the clutches of corporate life, he was McGraw-Hill World News' San Francisco bureau chief. And today he helps people like you write ads that bring sales to your business. Screw The Commute Podcast Show Notes Episode 114 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:56 Tom's introduction to David Garfinkel 11:55 The importance of copywriting 16:36 Most people brand themselves into the poor house 19:15 Where to start with copywriting 21:16 Tips on learning and where businesses should begin 31:57 Working with David 33:35 Sponsor message 34:53 A typical day for David and how he stays motivated Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel David's website - http://www.garfinkelcoaching.com/ David's books on Amazon - https://www.amazon.com/David-Garfinkel/e/B073WRXCCJ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Yanik Silver - https://screwthecommute.com/113/ Spam Control - https://screwthecommute.com/115/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

We have copywriting legend David Garfinkel on the show and we share some great tips for writing winning copy for Facebook Ads and beyond!

Today it’s just my special guest and me. But never fear, Tiffany, Sean, and Adriane will be back very soon. For the next few weeks, I’ll be sharing some interviews I did with great copywriters. I asked them to share their philosophies about how to write copy that sells. This week I’m interviewing David Garfinkel, the world’s greatest copywriting coach. But first… Click here to download or listen to this episode now. Spiritual Foundations: I want to encourage you to remember some important things as the week begins. In this week’s Spiritual Foundations, I talk about… (1:30) The one attribute most likely to help you approach every activity with excitement and enthusiasm. When you choose to approach each day in this way, you’ll remember that there’s a reason for everything that happens in your life. (2:30) The sometimes “hard-to-swallow” encouragement Paul gave to the Thessalonians. This one’s tough because sometimes we can’t see how it could possibly be God’s will for us. (3:15) Why I occasionally want to ask God, “why didn’t you do something about this?” It’s a question that helps me to remember what NOT to do in my everyday behavior. Hint: It’s one of those Proverbs that actually has a lot to do with being a copywriter. (3:45) What I learned from the owner of a Virtual Assistant business about my regular choice of words. It’s a small hinge that opens a big door of possibility. (4:40) What none of us can do if we expect good things to come in our lives. It’s not easy, but I want to encourage you to really give this a try. Ray's Tip Of The Week Today I want to feature one of my favorite new gadgets. I’ll tell you… (5:18) What never to go without on an airplane. Not only does this gadget make the flying experience more bearable, it even effects how tired I am at the end of the flight. (6:05) What always helps me leave the plane feeling refreshed and energized. I have a new enthusiasm for one of these things. The other is something I’ve been doing consistently for years that never fails to give me a boost. Episode Sponsor: (6:46) I have a question for you. Does your copy keep you up at night? Do you have a sales letter that’s not making sales for you and you wish you could fix it, but you don’t know how? Have you questioned, “Am I any good at copywriting? Is my copywriter any good at copywriting? What do I do about this, Ray?” Well, we’re offering a new service through my agency, Inklings, LLC. RayEdwards.com/CopyFix. I used to review copy for people on screen, doing a line-by-line edit of the copy. I showed them how to fix it so they could improve their conversions. And when I did this, I charged $10,000. But right now you can get the same service for just $2,500. We’ll go through your sales letter top to bottom, stem to stern, sentence by sentence, paragraph by paragraph. We’ll show you the opportunities for improvement, the things that need to go, the things you need to add. And our goal is to improve your conversions, not incrementally, but exponentially–by a multiple. I can’t guarantee that of course, but what I can guarantee is we will make your copy better than it's ever been before. The problem is, there's only a limited number of spaces for this kind of service because it's very time consuming and individualized. So go to RayEdwards.com/CopyFix before the slots fill up and enroll in the “Copywriting Fix Program.” Feature Presentation: My guest today is David Garfinkel. He’s one of the most respected copywriters and copywriting coaches in the world. He’s worked with businesses in over 100 different industries including well-known companies like IBM, United Airlines, Pacific Bell, Time Life Books, and MCI. We talk about… (10:55) The dream job David left to become a freelance copywriter. His friends and family thought he was crazy, but even though he was super successful, the better he did in his regular job the more unhappy he became. (11:55) The ad for an unorthodox newsletter that changed everything for him. He read it 20 times and still couldn’t wrap his head around it. But somehow he knew it was the path to his future career and happiness. (13:20) How one of his first sales letters went on to make over $40,000,000 for his client. Even though it was less than 1,000 words, this ad ran for 8 years unchanged. If only he’d been paid more than $300 to write it, or at least, signed a royalty deal. (16:50) The secret almost all newbie copywriters, and even some advanced copywriters can’t get through their thick skulls. This one thing can make the difference in almost any copywriter’s career if they only surrender to it. (17:30) The outlandish practice used by novelist Stephen King and screenwriter Aaron Sorkin that can turn almost any copywriter into a copy magician. It’s not pretty or sexy. And the reason almost nobody uses it is because it’s so painfully tedious. (20:50) A perspective-shifting and completely fresh definition of “the 1%” and how it applies to copywriting. It describes the giant chasm between the 99%-ers and the 100%-ers. (22:24) The stupid-simple key to extraordinary results. How these 5 little words change everything.   (23:52) What Tony Robbins learned from coaching a top cosmetic surgeon and how it applies to the difference between being excellent and becoming outstanding in your chosen field. It’s one of those 2mm changes that turn regular people into masters of their craft. (27:35) Why David dropped out of a prestigious Ph.D. program. The idiotic academic mindset that tipped the scale and helped him see how advanced formal education was harming his career as a copywriter. (29:01) The tragedy David’s mother experienced and how it fuels his drive to pursue lifelong growth and learning. Everyone has fears when it comes to their eventual death. But what David saw his mother go through caused him to up his game as a way of staving off any potential hereditary effects of his mother’s condition. (31:48) The famous author David worked with and what he learned about life and productivity from this marketing master. The take-home lesson we all need to remember about not missing opportunities to meet people who’ve influenced us before it’s too late. (37:00) Why David doesn’t take many clients anymore and what he does instead. After many years or working in the industry, his new focus makes him feel more fulfilled and able to give greater value than any other practice he’s used before. (52:32) Who David spends most of his time working with today. It’s a select group of like-minded people, many of whom have gone on to have remarkable success in their copywriting careers. (54:05) The “inner game” of copywriting and the demons that come along with it. Why mindset is more important than tactical writing skills to most copywriters and how David helps them develop this part of their identity. If you’re a working copywriter and you want to get in touch with David Garfinkel for some coaching, you can reach him at GarfinkelCoaching.com. Resources RayEdwards.com/CopyFix Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

There’s marketing, and then there’s sales. They’re not the same thing, but one without the other is sure to lead to failure for your company. On this episode of Business Outlaws, David Garfinkel, renowned author and copywriting coach who personally mentored BigMike, breaks down what effective direct response marketing is and how it works.You can’t just expect people to see your product and buy it. You need to show them why they need it, which is why you need to use direct response marketing. And to use direct response marketing effectively, you have to dig deep into your target audience’s psyche to see your product from their point of view.Garfinkel shows BigMike and Chris “Bulldog” Collins how this works by using BigMike’s Blends as an example. He introduces a generic-sounding, ineffective ad that touts the pre-roll as “bigger than big, Mikey-er than Mike, blendier than blend,” and then immediately contrasts it with an ad that hooks the target audience of BigMike’s Blends by weeding out anybody else who might read the copy. If you’re marketing your product to everybody, you’re doing it wrong. Marketing directly to your niche audience is how you make sales.So, how do you get into your audience’s head to figure out how to market to them? As Collins points out, “What people tell you and what they do can be the world apart.” Tune in to find out how to get your buyers’ uncensored, unscripted perspectives.When you’re finished listening, visit BusinessOutlaws.com for exclusive content and behind-the-scenes footage from the studio. And don’t forget to follow @BusinessOutlaws for more profit-boosting exclusive content. See acast.com/privacy for privacy and opt-out information.

David Garfinkel is known as the world’s best copywriting coach. He’s helped copywriters and businesses in more than 100 industries increase their profits through better copywriting, including one business that brought in $40M from a three-page sales letter he wrote. His book, Breakthrough Copywriting, is a #1 bestseller on Amazon.

The All Star Panel (Parris Lampropoulos, David Deutsch, David Garfinkel, Caleb O'Dowd, Ian Stanley, Jim Claire) and I break down John Carlton’s famous ads and the Big Ideas behind these successful campaigns.

An A-List copywriter and a teacher, David Garfinkel helps individuals and groups make their advertising more effective. He has helped copywriters and businesses in more than 100 industries increase profits. He published a book called Breakthrough Copywriting which is a #1 Bestseller on Amazon. He has also created and published the first widely used set of Copywriting Templates. Since 1993, he wrote sales letters that have brought in as much as $40 million to one business. At present, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations. On today’s episode, we will learn from David’s journey how he started out from selling $20 audio tapes to being one of the most recognisable figures in copywriting. He will discuss with us how to boost one’s mind with creative ideas through books and the some key points in dealing with the market nowadays.

Why is copywriting so hard? It took me years to figure it out. The answer is likely mindset. There are a few mental hurdles you need to get over if you're going to write effective web copy that converts. (And you should, optimizing copy can do more for your conversion rate than any other tactic.) To help us break it down, fellow podcaster David Garfinkel joins us. David mentors business owners and professional copywriters to go from good to great! Many of his clients have created websites, sales letters, and ads that have made millions, both for themselves and others. David's the author of the bestselling book "Breakthrough Copywriting," and has written copy himself that has made millions of dollars. His all-time record was a sales letter for a six-person company that generated $40 million in sales. David also hosts the popular Copywriters Podcast. You'll Learn If you're new to copywriting, what are the key things you need to know to make your copy convert? If you have copy that's not converting now, what can you do to get it working? If you have copy that's converting and you'd like it to work better, what can you do to improve conversions? What are some resources (free, as well as lower investment and higher investment) a marketer can use to become better at putting together copy that converts? Tune in for more details! Resources Breakthrough Copywriting: How To Generate Quick Cash With The Written Word Copywriters Podcast High Speed Copywriting (DVD and workbook seminar) Have David critique your copy Garfinkel Coaching Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn't?”

David Garfinkel is widely considered to be the world's best copywriting coach. He's the author of Breakthrough Copywriting and the host of The Copywriter's Podcast. In this interview he gives valuable advice on how to make more money for your business by writing better sales copy. His website is www.garfinkelcoaching.com.  

Nathan is the host of the Nathan Fraser Show you can also check out his blog at FreeMarketSquad.com and his podcast he cohosts with the worlds greatest copy writing coach David Garfinkel the Copy Writers Podcast Support the show: Contribute with Paypal! Become a Patron! Affiliates Get a free audiobook! Free Course on Pawpaws Save 10% and get free shipping! With code word Sample! Reboot Your Body! Save $100 off the Profitable Urban Farming Course by Clicking! Or do the payment Plan! Start your own podcast! Download.

When we launched The Copywriter Club Podcast, we made a list of copywriters we wanted to interview and the guest for episode 51, David Garfinkel, was at the top. Known as the World's Greatest Copywriting Coach, David is a world-class copywriter who regularly consults with clients like Agora Financial and GKIC along with several high-level copywriters to help improve the performance of their copy. During our interview, David talked about: •  how he got his start as a copywriter •  a “this will only work for me” method for finding your first project •  the story behind his $40 million dollar sales letter •  the mistakes he made as he was just starting his business •  how he made the shift to coaching and what he does as a coach •  the three things to look for in a copy coach •  how to overcome objections with your copy •  what mistakes he sees over and over again that you will want to avoid •  the importance of “relevant credentials” when making any sale •  when you should start coaching other writers •  the two or three things to go from good to great as a writer Plus David talked about what his business looks like today and he shared details about the breakout hit song he wrote for the urology department at the University of California’s Centennial celebration. (This is stuff he hasn't even shared on his own podcast.) To hear it, you need to click the play button below, or scroll down to read a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory McGraw Hill World News Gary Halbert’s Newsletter Aaron Sorkin Barbara (Bloch) Stanny Jay Conrad Levinson Jim Camp KOLBE Copy Chief Breakthrough Copywriting Garfinkelcoaching.com Kevin Rogers Scientific Advertising The Billion Dollar Copywriter Peak by Anders Erickson Agora Financial Fast, Effective Copy Homespun.com David’s Facebook Page The Copywriters Podcast Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast. Rob: You’re invited to join the club for episode 52 as we chat with the man who has been called the world’s greatest copywriting coach, David Garfinkel, about the lessons he’s learned coaching and working with so many copywriters, what it takes to be truly great as a copywriter, how his life away from copywriting makes him a better writer, and how to do an effective copy critique. Kira: David, welcome. David: Thank you. I’m glad to be here. Rob: Yeah, we’re excited to have you. Kira: It’s an honor to have you. Yeah, this is the highlight of my day. David: I know I’ve been looking forward to this for a while now. Kira: I feel like every time I think of you, David, I think of the beach because I listen to episode 13, Why Customers Buy, while I was running on the beach on vacation last month. I’m just happy anytime I hear your voice because it takes me back. David: Yeah. I think you mentioned that in an email to me. Which beach? Because I’m about six blocks from the Pacific Beach in San Francisco. Kira: Oh, this was Myrtle Beach. David: Oh. Yeah, I went there when I was in high school. I grew up in Maryland. We went there in the spring break or something. It was a very nice beach. Kira: Yeah, it was great. Rob: A great place to do some running, some copywriting learning. Kira: Exactly, yeah. David: Well, everyone has their own use for the beach. I think that’s a good one, frankly. Rob: Yeah, exactly. David,

Have you ever wished you could get up to speed on writing your own copy for the cost of a couple of lattes and a muffin? Check out “Breakthrough Copywriting”, the Amazon-bestselling book by David Garfinkel, who specializes in coaching copywriters and business owners to get better results with their advertising copy. As the world’s best copywriting coach, David explores how copywriting creates the true language of entrepreneurship: words that persuade people to take action. Learn about the best strategies and tactics to grow your business through the effective use of copy! With the Business Owner’s Copywriting Mentoring Program, David mentors business owners who are already familiar and comfortable with direct response marketing. David has dedicated the last 30 years of his career to working with writers, marketers and entrepreneurs, helping them increase profits and improve skills. He believes that proficiency in copywriting is highly valuable, because nothing else gives you more freedom and control than confidence and effectiveness in direct marketing copywriting. Because when your copy works, you get the business results you want. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

Have you ever wished you could get up to speed on writing your own copy for the cost of a couple of lattes and a muffin? Check out “Breakthrough Copywriting”, the Amazon-bestselling book by David Garfinkel, who specializes in coaching copywriters and business owners to get better results with their advertising copy. As the world’s […]

David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast. What's it all about? Listen to find outDownload.

David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast. What's it all about? Listen to find outDownload.

He's the mentor to some of the most prolific and celebrated copywriters alive. Devouring every book… Attending every seminar he could find… And testing everything he was learning… Gave him the knowledge and skill he would try to pass on later as a coach. From humble Halbert beginnings to writing a letter which pulled in […] The post Episode #156 – David Garfinkel On The 11-Step System Which Generates 40 Million Dollar Home Run Sales Copy appeared first on Drop Dead Copy.

Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you'll learn how to make your writing connect and be compelling. Our show guest, David Garfinkel who helps individuals and groups make their advertising more effective. […]

Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you’ll learn how to make your writing connect and be compelling. Our show guest, David Garfinkel who helps individuals and groups make their advertising more effective. He’s helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, sales letters he’s written have brought in as much as $40 million to one business. These days, he doesn’t write that often for clients, though. His main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations. Many of his professional copywriter clients have reached the top of their respective fields and businesses he’s worked with have added millions of dollars to their bottom lines. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

David Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywriting coach...

How powerful are stories for email marketing? How powerful is gravity on Earth? They're basically an inevitable force that everyone falls to. Like gravity, stories are an irresistible power hardwired to stick into the human brain. Take it from the world's best copywriting coach himself… …they are the ultimate form of persuasion – And the GO-TO tool the BEST copywriter's snag first from their toolbox. David […] The post Episode #73 -David Garfinkel on 3 Copywriting DNA Story Formats That Persuade Anyone To Believe Anything You Say (and buy anything you sell) appeared first on Drop Dead Copy.

We are happy to have one of our favorite guests on today's show, Dr. Michael Greger, MD. Dr. Greger has a new book out about the Bird Flu Virus (H5N1) called Bird Flu: A Virus of Our Own Hatching, which paints a terrifying picture of what can happen if this fierce virus mutates enough to achieve human to human transmission. Dr. Greger explains the threat and how it is tied to modern factory farming practices. He also lets us know what we can do to protect ourselves in the event that a human flu pandemic does occur.Also on today's show we have Ember Swift, a kick-ass Canadian vegan singer-songwriter who writes politically charged music which ranges stylistically "from jazz to funk to folk to punk". We talk to Ember by phone and play two of her songs about vegan issues. Finally we feature an interview with David Garfinkel, who has was in the studio filming us for a documentary of Valley Free Radio (where we do our live FM broadcast). When we couldn't get either of our guests on the phone we had Dave give us a lively little interview.In the News: Genetic Engineering Creates Cattle Without Prions, Taiwan Breeds Green-Glowing Pigs, FDA Says Food From Cloned Animals Is Safe To Eat, High IQ Linked To Being Vegetarian

Episode 1 of Internet Marketing Unwrapped features the world's #1 Copywriting Coach, David Garfinkel. David is a veteran marketer with over 20 years experience under his belt who has helped people in over 100 industries make millions of dollars online with his copy, and by teaching them how to write their own copy. David Garfinkel is also known as “the Marketer’s Marketer” by industry insiders, because even the top leaders in the field call on him for help. He’s the author of “Advertising Headlines that Make You Rich”, the co-author of “Guerilla Copywriting” along with Jay Conrad Levinson, another upcoming guest on this show, and the producer of leading multimedia training including "Breakthrough Copywriting," "Killer Copy Tactics," and "Copywriting Templates." After listening to this you'll understand the power and importance of copywriting skills, and if you're not a natural writer you may want some help. David's special Breakthrough Copywriting deal is only available to Internet Marketing Unwrapped listeners. Click here to discover how to write copy even if you don't know how to write! Become an Internet Marketing Unwrapped member for more freebies and special offers.