The Focus and Bloom Podcast

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The Focus and Bloom is a business and marketing podcast where we share actionable tips and tactics to help you level up your business and market your brand with purpose and joy.

Yesenia Bocanegra

Raleigh, NC


    • Jul 26, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 20m AVG DURATION
    • 101 EPISODES


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    Latest episodes from The Focus and Bloom Podcast

    100 Lessons Learned: Celebrating 100 Episodes & 10 Years in Business

    Play Episode Listen Later Jul 26, 2024 14:14


    Have you ever wondered what it takes to build a successful business from the ground up? Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideJoin Yesenia Bocanegra for a special milestone episode as she celebrates a decade of Focus and Bloom Studios and our 100th podcast episode! In this episode, Yesenia, your video podcast and content creation coach, reflects on the incredible journey from year one to year ten.

    99 8 Ways to Identify Trends in Your Podcast to Boost Downloads and Grow Your Audience

    Play Episode Listen Later Jul 19, 2024 8:30


    Boost your podcast downloads with these 8 trend-spotting tips!Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideDiscover how to find trends within your podcast content to boost downloads and grow your audience! In this episode, Yesenia shares 8 actionable tips for identifying trends in your own podcast. Learn how to analyze episode performance, track listener feedback, identify popular guests, spot audience demographic patterns, review search queries and keywords, monitor social media engagement, experiment with new ideas, and stay updated with industry news. Tune in to uncover valuable insights that will help you tailor your content to resonate better with your listeners and drive podcast growth.

    98 5 Ways to create content for your podcast when you're short on time

    Play Episode Listen Later Jul 12, 2024 4:48


    Stay consistent with your podcast content even when you're running short on time.Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideIn this episode, Yesenia Bocanegra shares five strategies for creating content when you're short on time. These strategies help you stay consistent in creating and sharing valuable content. Yesenia also provides a bonus tip for when you're really short on time. By implementing these strategies, you can effectively create content even when you're pressed for time.

    5 Podcast Strategies for Landing Speaking Opportunities

    Play Episode Listen Later Jul 5, 2024 7:36


    Imagine turning your podcast into a powerful tool to land speaking gigs! Download my YouTube Strategies for Podcasters Presentationhttps://www.focusandbloomstudios.com/empoweredpodcastingIf you have an urge to communicate a message, teach something, did you know that your podcast could be a tool to help you become a speaker? I want to share with you 5 tips to help you pitch yourself as a speaker using your podcast and my experience from my first time speaking as a podcaster at the Empowered Podcasting Conference.

    96 How I plan my 4-Day work week and work less than 40 hours

    Play Episode Listen Later Jun 28, 2024 10:43


    How can you work less and achieve more in your business?Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideIn this episode, Yesenia Bocanegra shares her experience of transitioning from a five-day work week to a four-day work week while still maintaining productivity. She provides several strategies for maximizing productivity and reducing work hours, including identifying key tasks, delegating tasks, automating processes, and setting boundaries.

    95 Stock Photography and Additional Streams of Income for Photographers with Aubrey Westlund

    Play Episode Listen Later Jun 21, 2024 23:57


    In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund. Aubrey is a business mentor and consultant for creative entrepreneurs. She helps photographers and designers lighten their workload, transition away from client work, and build multiple streams of income, including passive income, into their business. All so they can build a life of more ease and creative freedom!In this episode we discuss:00:00 Intro03:33 What is stock photography and how can you get started selling stock photography? 06:00 Finding Stock Photography Agencies10:21 How can stock make room for more creativity in your business?12:53 What can you do to simplify the process of adding multiple streams of income?20:53 Pivoting your businessConnect with Aubrey:https://www.aubreywestlund.com/Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    94 Unveiling the Truth Behind Podcast Analytics with Ana Xavier

    Play Episode Listen Later Jun 14, 2024 33:37


    In this episode, podcast marketing expert Ana Xavier shares insights on podcast analytics. She emphasizes that downloads are not the only metric to consider and highlights the importance of looking at themes and connecting points in your episodes. Ana also discusses the significance of the first 30 to 60 seconds of an episode, the impact of episode length on consumption rate, and the value of referencing other episodes. She also addresses the recent news about Spotify and IAB non-certified data. Overall, Ana encourages podcasters to be aware of their analytics and use them to make informed decisions for their content and potential sponsorships.Connect with Ana Xavier:Website thepodcastspace.comInstagram.com/thepodcastspaceYouTube https://www.youtube.com/@thepodcastspaceGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    93 Ten Growth Strategies for Podcasters

    Play Episode Listen Later Jun 7, 2024 11:10


    In this episode, Yesenia Bocanegra shares 10 essential growth strategies for podcasters, covering topics such as interactive content creation, monetization, effective storytelling techniques, cross promotion opportunities, diversified content formats, community building, SEO optimization, consistent branding, data-driven decision making, and continuous learning and improvement.00:00 Introduction00:57 Monetization Strategies03:19 Cross Promotion and Collaboration03:44 Diversified Content Formats04:40 Community Building05:05 SEO Optimization08:27 Consistent Branding09:24 Data-Driven Decision Making10:20 Continuous Learning and ImprovementGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    92 How to Craft a Compelling Podcast Trailer

    Play Episode Listen Later May 31, 2024 6:09


    Crafting a compelling podcast trailer is a strategic process that can significantly impact your podcast's success. It's important to integrate trailer creation into the overall podcast launch strategy, ensuring alignment with the content, branding, and objectives. In this episode Yesenia shares 5 strategies to help you craft a compelling podcast trailer and answers the age old question of whether or not you should include your podcast trailer in every episode.00:00 Intro01:20 Pre-Launch Planning Phase01:46 Understanding the Target Audience 02:17 The Art of Storytelling 02:56 Multi-Channel Promotion 03:31 Optimization 04:48 Should you include your podcast trailer in each episode?Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    90 Streamline your Podcast Production

    Play Episode Listen Later May 24, 2024 5:21


    Creating content can be time-consuming, but having solid workflows and systems is key to successful content creation. This episode kicks off a mini-series on podcasting essentials, sharing strategies to maximize podcast production. Shorter episodes can help gauge audience interest and engagement, while also accommodating busy schedules. Outsourcing editing and establishing a consistent workflow are important for streamlining the production process. Batch recording and leveraging automation can save time and improve focus. If you need help creating a workflow, coaching sessions are available.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    90 How to Audit your Video Podcast | Podcast Essentials

    Play Episode Listen Later May 17, 2024 5:11


    Is your video podcast due for a tune-up? In this episode, Yesenia discusses the importance of conducting a podcast audit to evaluate the production process and identify areas for improvement. From checking audio and video quality, to ensuring that your content aligns with your business goals, and tips for marketing your podcast without the overwhelm.This episode is part of the Podcast Essentials mini series where we dive into weekly strategies to help you elevate every aspect of your podcast. From optimizing your audio and video quality to streamlining your production process. Learn how to craft engaging trailers that captivate your audience and discover essential growth strategies to expand your podcast's reach. Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    89 Grow your photography business with a podcast

    Play Episode Listen Later May 10, 2024 5:36


    In this episode I share various strategies to help you grow your photography business with a podcast.Recommended Episodes:Podcast Production Workflow:https://www.youtube.com/watch?v=eRk7HIxrKLAGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    88 Best practices for Podcast Cover Art: strategies for professional branding, photos

    Play Episode Listen Later May 3, 2024 44:11


    Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In this episode from The Podcast Space with Ana Xavier, we unlocked the secrets of creating irresistible podcast cover art.Connect with Ana and The Podcast Space:thepodcastspace.comhttps://www.youtube.com/@thepodcastspacehttps://www.instagram.com/thepodcastspaceGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    87 How to simplify your day and optimize your systems and workflow

    Play Episode Listen Later Apr 26, 2024 4:38


    Systems are the backbone of any successful business or content creation experience. In this episode, Yesenia shares tips on how to optimize your systems and workflow for your business and content creation experience.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    Empowering Growth: Unlocking Potential with Sandra Hinojosa Ludwig

    Play Episode Listen Later Apr 19, 2024 35:12


    In today's episode I am joined by Sandra Hinojosa-Ludwig, author of "Chica Why Not?: How to Live with Intention and Manifest a Life That Loves You Back"Sandra talks about Creativity and Growth as part of the six steps to creating a life with intention. The six steps outlined in her book Chica, why not? will transform your life, as you learn to align with the Universe and its plans for you, and authentically step into the life of your dreams. The world is waiting for you to show up fully and authentically.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    Mental Fitness: Cultivating awareness of how we think, behave and feel with Socary Rodríguez

    Play Episode Listen Later Apr 12, 2024 23:13


    Mental Fitness is the capability to handle life's challenges with a more positive mindset and less stress. On today's replay episode, I'm joined by Socary Rodríguez, mental fitness coach to talk about positive intelligence for entrepreneurs, how to identify some of those "saboteurs" that might be preventing us to become our best self, live our purpose and Achieve your highest level of impact.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    Building a Podcast Funnel

    Play Episode Listen Later Apr 5, 2024 9:34


    This episode explores how podcasting can fit into the marketing funnel as part of mindful content creation. It discusses the different phases of the funnel and how podcasting can be used to create awareness, generate interest, facilitate consideration, drive intent, and ultimately lead to a purchase. The episode also covers the importance of strategic calls to action and ad placement within podcast episodes, as well as the value of nurturing the customer relationship through additional content and incentives.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    83 Why I Quit Photography | Mindful Content Creation

    Play Episode Listen Later Mar 29, 2024 14:12


    In this episode, I talk about the mindset that went behind shifting away from running a photography business to being a video podcast and content creation coach.This episode is part of the Mindful Content Creation SeriesGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    82 Building your Podcast Community with Kendal Breitman

    Play Episode Listen Later Mar 22, 2024 32:49


    In this episode, Kendall Breitman, Community Manager at Riverside.FM, discusses the importance of community building and shares insights on how to create an engaged and authentic community. She emphasizes the value of connecting with users and understanding their needs and interests. Connect with Kendall and Riverside:IG @kendall_breitman @riverside.fmConversation Creators by Riverside.fmhttps://www.facebook.com/groups/riversideconversationcreatorsRiverside Black Creators HUB - Powered By ALIVE Podcast Networkhttps://www.facebook.com/groups/blackcreatorshubRiverside Hub Comunidad en Español Powered by Bloom Creativohttps://www.facebook.com/groups/riversidehubcomunidadenespanolbybloomcreativo-Try Riverside.fm todayhttps://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=focusandbloomGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    81 Perfectionism may be holding you back | Mindful Content Creation

    Play Episode Listen Later Mar 15, 2024 8:39


    In this episode we talk about how to embrace imperfect content creation. This episode is part of the Mindful Content Creation series.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    80 Navigating Burnout & Purposeful Content Creation with Alitzel Guerrero | Mindful Content Creation

    Play Episode Listen Later Mar 8, 2024 28:52


    In this episode, Yesenia and Alitzel Guerrero discuss the challenges of feeling burnt out and disconnected as content creators and entrepreneurs. They explore the concept of the Soft CEO era, where entrepreneurs prioritize depth and purpose over quantifiable metrics. They emphasize the power of podcasting as a tool for creating long-form, meaningful content. They also provide tips for avoiding overthinking and simplifying content creation.Connect with AlitzelIG @alitzelguerrero_https://alitzelguerrero.podia.com/Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    79 Breaking the Hustle Habit: The Power of Slow Intentional Days in Marketing | Mindful Content Creation

    Play Episode Listen Later Mar 1, 2024 14:18


    In this episode, I go over importance of mindfulness and slow intentional days in content creation and marketing with a focus on being mindful in the entrepreneurial journey, creating work-life balance, and incorporating moments of reflection. Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    Unlock Your Passive Income Potential: 6 Digital Products to Sell

    Play Episode Listen Later Feb 23, 2024 6:24


    Passive income is a way for your to create a new income stream in which you are not dedicating a direct amount of time in order to generate revenue.There are many ways to create passive income streams but some of the most popular options in the online world are through digital products where you are monetizing your knowledge and experience.This week on the Focus & Bloom Podcast, we're unlocking the secret to passive income with digital products. Get the Podcast Starter KitGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*YouTube for Podcasters GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    77 3 Essential Tips for Connecting with Your Audience

    Play Episode Listen Later Feb 16, 2024 4:37


    If you're looking at ways to create more engaging content for your video podcast, today I'm going to talk about three essential tips to help you create engaging content that connects with your audience.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    76 Increase your Video Podcast Engagement with Creative Segments

    Play Episode Listen Later Feb 9, 2024 9:25


    One of the ways to add more engagement to your video podcast is by adding a variety of segments that flow well from one to the other with the goal of delivering the promise of the video. In this episode I share several ways to increase your podcast's engagement with creative segments.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    75 What do you need to start making videos? (and feel confident doing so)

    Play Episode Listen Later Feb 2, 2024 8:55


    In this episode we talk about video marketing. What you need to know to plan a successful video brand shoot, and how to feel confident in front of the camera.Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

    Mistakes to avoid... when starting a podcast

    Play Episode Listen Later Jan 26, 2024 8:00


    Starting a podcast can be super fun and equally nerve-wracking because there's quite a bit of things that you need to figure out before you actually press record and publish that episode In this episode, I'm sharing 10 beginner podcast mistakes that I want you to avoid as you get ready to launch your podcast Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators

    Unleashing The Power Of Youtube As A Podcast!

    Play Episode Listen Later Jan 19, 2024 7:47


    In today's episode, I share with you some of the benefits of having a YouTube channel as a podcaster as well as several tips for getting started.

    72 Boost your brand's Visibility without Hosting your Own Podcast

    Play Episode Listen Later Jan 12, 2024 6:38


    In this episode, we discuss various ways to leverage the power of podcasts without having your own show. Tune in to discover how you can establish your brand's authority and reach a wider audience through this popular medium.Mentioned in this episode:Checkout more Tools and Resources for Video Podcast and Content CreationCheckout more Tools and Resources for Video Podcast and Content Creation at: https://www.focusandbloomstudios.com/toolsandresources

    71 6 Mindfulness Habits to Gain Clarity and Boost Your Creativity in the New Year

    Play Episode Listen Later Jan 5, 2024 10:48


    Practicing mindfulness may also help cultivate clarity and creativity in your video podcasting and content creation experience. Today we're talking about five mindful habits to bring into the new year for more clarity and creativity.Recommended episodes:Ep 55: MENTAL FITNESS FOR ENTREPRENEURS WITH SOCARY RODRÍGUEZMY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made.TOOLS and RESOURCES I USE IN MY BUSINESShttps://www.focusandbloomstudios.com/toolsandresourcesFREEBIES:Download my Free Video Podcast Launch Guidehttps://www.focusandbloomstudios.com/resources/videpodcastlaunchguideTHE PODCASTCheckout the Shownotes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotesSHOP MY TEMPLATES AND COURSEShttps://www.focusandbloomstudios.com/thefocusbloomshopFOLLOW ALONG:INSTAGRAM: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios

    Crafting Content During Business Pivots

    Play Episode Listen Later Dec 15, 2023 10:55


    The tricky thing with pivoting is that there isn't an exact roadmap on how to do. So, what to do then? In today's episode, I talk about how to navigate creating content during a business pivot.Mentioned in this episode:Checkout more Tools and Resources for Video Podcast and Content CreationCheckout more Tools and Resources for Video Podcast and Content Creation at: https://www.focusandbloomstudios.com/toolsandresources

    69 Reflect, Plan and Set the Stage for the Year Ahead

    Play Episode Listen Later Dec 1, 2023 7:37


    Get ready for this reflection and planning session to help you wrap up the year and step into the new one with purpose and intention.Recommended episodes:Ep 30: Are you setting S.M.A.R.T.E.R. Goals?MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made.TOOLS and RESOURCES I USE IN MY BUSINESShttps://www.focusandbloomstudios.com/toolsandresourcesFREEBIES:Download my Free Video Podcast Launch Guidehttps://www.focusandbloomstudios.com/resources/videpodcastlaunchguideTHE PODCASTCheckout the Shownotes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotesSHOP MY TEMPLATES AND COURSEShttps://www.focusandbloomstudios.com/thefocusbloomshopFOLLOW ALONG:INSTAGRAM: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudiosMentioned in this episode:Checkout more Tools and Resources for Video Podcast and Content CreationCheckout more Tools and Resources for Video Podcast and Content Creation at: https://www.focusandbloomstudios.com/toolsandresources

    68: The opportunities of Latine audiences, and creating bilingual content

    Play Episode Listen Later Nov 17, 2023 43:52


    I recently had the pleasure of talking with Ana Xavier on The Podcast Space to talk about bilingual content creation, mindset and the podcast industry in Hispanic Markets.The power of bilingual content in podcasting is immense. Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster and video coach.Yesenia shares her inspiring journey of creating two podcasts, Focus in Bloom and Bloom Creativo, and the strategies she employed in navigating the podcasting landscape. She emphasizes the importance of mindset and provides practical tips to help other creators stay the course.Checkout The Podcast Space and the resources mentioned in this episode:For the full list of resources, please visit - https://www.thepodcastspace.com/podcast/39-power-of-latine-audiences-bilingual-content-yesenia-bocanegra

    067 Creative Holiday Marketing Strategies with Enid Casablanca

    Play Episode Listen Later Nov 3, 2023 21:54


    Holiday marketing isn't about changing your fonts to match the season. In episode 67 I'm joined by Brand Strategist for Small Businesses, Enid Casablanca from @rawmade who shares several creative strategies to help you market your business during the holiday while staying true to your brand's messaging. One of these strategies lives inside your email settings!This episode is packed with really great ideas so you may want to write these down!

    066 What to do to Reignite Your Creative Spark and Navigate Podcast Burnout

    Play Episode Listen Later Nov 3, 2023 9:46


    Sometimes you just need a break. Whether it is because you are proactively taking breaks for your physical and mental well being, other times you are forced to take a break due to illness, maybe you're burnout, or maybe your no longer feeling that creative spark that initially moved you to start your podcast.I'm Yesenia a photographer turned video podcast and strategy coach and on today's episode, I'm sharing 5 tips to avoid podcast burnout and give you an insight on what to expect from the new season of Focus and Bloom Podcast.MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made.TOOLS and RESOURCES I USE IN MY BUSINESShttps://www.focusandbloomstudios.com/toolsandresourcesFREEBIES:Download my Free Video Podcast Launch Guidehttps://www.focusandbloomstudios.com/resources/videpodcastlaunchguideTHE PODCASTCheckout the Shownotes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotesSHOP MY TEMPLATES AND COURSEShttps://www.focusandbloomstudios.com/thefocusbloomshopFOLLOW ALONG:INSTAGRAM: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios

    065 Market Your Podcast on Instagram

    Play Episode Listen Later Oct 4, 2022 11:40


    In this second part of a two-part series on how to market your podcast I talk about marketing your podcast on Instagram. MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats #focusandbloomstudios

    064 Podcast Marketing Workflow

    Play Episode Listen Later Sep 20, 2022 10:20


    Today's video is part 1 of a 2 part series on how to market your podcast. In this video, I'll be sharing the steps I take before I record an episode, to ensure that I have everything I need to promote the show and the episode itself. MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats #focusandbloomstudios

    063 Podcast Launch Must Haves with Valery Colli

    Play Episode Listen Later Sep 6, 2022 29:56


    In this episode, I'm joined by Valery from Podcast Planners. Valery shares her tips on what things to have when launching a podcast whether you are DIYing your production or thinking on becoming a podcast manager. Connect with Valery: Website: https://thepodcastplanners.com/ Instagram: https://www.instagram.com/thepodcastplanners/ MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats #focusandbloomstudios

    062: What is the best language for your podcast?

    Play Episode Listen Later Aug 9, 2022 7:33


    In this episode, I share my thought process to creating content for my podcast and YouTube channel in multiple languages.   MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats  

    061: Monetizing Your Podcast with a Small Audience

    Play Episode Listen Later Jul 26, 2022 10:56


    In today's episode, I'm sharing 5 steps to take to monetize your podcast. I'm also sharing the two ways I've been monetizing my podcast even with a small audience!   MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats  

    060: Podcast Production Workflow from Start to Finish

    Play Episode Listen Later Jul 12, 2022 14:04


    In this episode, I walk you through my video podcast production workflow from start to finish.  Download the Free Video Podcast Launch Guide https://focusandbloomstudios.com/resources/videpodcastlaunchguide   MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864 ShootProof  http://shpr.ws/xhH Zoho Books and Zoho Expenses  https://go.zoho.com/dIa Canva https://www.canva.com/join/farmers-cigar-ambulance Flodesk https://flodesk.com/c/FOCUSANDBLOOM Animoto https://animoto.com/ref/Yesenia-c8c384b36 FREEBIES: Guide on How to Prepare for your Personal Brand Session https://view.flodesk.com/pages/602c293bc400f142eee2ad5a?utm_medium=social&utm_source=linktree&utm_campaign=free+guide+on+how+to+prepare+for+your+personal+brand+photography+session Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios/ MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats

    059: Audio vs Video for Podcasting

    Play Episode Listen Later Jun 28, 2022 7:37


    Should you start an audio only podcast or should you go all with a video podcast format? Learn the pros and cons of both and stick around for my thoughts on both.   Let's Connect: THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes FREEBIE: Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664cb13 THE COURSE Learn Video with: Video Marketing for Creators (My New Online Course!) https://www.focusandbloomstudios.com/learnvideo FOLLOW ALONG: INSTAGRAM: https://www.instagram.com/focusandbloomstudios MUSIC: Royalty Free Music Background Music Chill [SWAY - tubebackr] No Copyright Music Instrumental Beats    

    058: Land dream clients without getting burnt out with Ellyse Colson

    Play Episode Listen Later Jun 14, 2022 38:19


    Business Coach Elise Colson, joins us on the podcast to share her take on how to land dream clients without getting burnt.  In this episode we discuss: Building The Dream Client Trifecta What are some early pitfalls you often see that can signal us that we need to review our systems and workflows? What does that 3 step phase process look like?  [Networking plan, Content creation plan, and Follow up plan]    Connect with Ellyse On Instagram: https://www.instagram.com/ellyse_colson_/ Website: https://www.thesustainablebusinesscollective.com/   Connect with Yesenia on Instagram: @focusandbloomstudios on YouTube: @focusandbloom

    057: Take Control of Your Career with Genesis Amaris Kemp

    Play Episode Listen Later May 31, 2022 31:00


    What actions can we take when we know that we need to step outside our comfort zone and step into our best self and show our full potential? Genesis Amaris Kemp joins us in this episode to talk about how we can take control of our career. In this episode we discuss: Realizing the moment when something needs to be changed. Actions we can take to step outside our comfort zone       Checkout the Show notes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes Connect with Amaris: https://genesisamariskemp.net/ https://www.instagram.com/genesisamariskemp/ Connect with Yesenia on Instagram: @focusandbloomstudios on YouTube: @focusandbloom

    056: Additional Streams of Income for Photographers with Aubrey Westlund

    Play Episode Listen Later May 17, 2022 26:36


    In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund In this episode we discuss: 00:00 Intro 03:33 What is stock photography and how can you get started selling stock photography?  06:00 Finding Stock Photography Agencies 10:21 How can stock make room for more creativity in your business? 12:53 What can you do to simplify the process of adding multiple streams of income? 20:53 Pivoting your business Connect with Aubrey: https://www.aubreywestlund.com/ https://www.instagram.com/aubreywestlund/A Follow Yesenia https://www.focusandbloomstudios.com/ https://www.instagram.com/focusandbloomstudios/ MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made.

    055 Mental Fitness for Entrepreneurs with Socary Rodríguez

    Play Episode Listen Later May 3, 2022 28:18


    Mental Fitness is he capability to handle life's challenges with a more positive mindset and less stress. Socary Rodríguez, joins us in this episode to talk about positive intelligence for entrepreneurs, how to identify some of those "saboteurs" so we can become our best self, and live our purpose.  

    054: 5 Ways to Amplify Your Brand's Authority Through Podcasting

    Play Episode Listen Later Apr 19, 2022 10:43


    In this episode, I walk you through five ways you can use podcasting to amplify your brands authority. Checkout the Show notes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes   Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864   Let's Connect: Instagram: https://www.instagram.com/focusandbloomstudios/  YoutTube https://www.youtube.com/c/focusandbloom    

    053: Chica Why Not?: Manifest a life that loves you back with Sandra Hinojosa Ludwig

    Play Episode Listen Later Apr 5, 2022 37:05


    In today's episode I am joined by Sandra Hinojosa-Ludwig, author of "Chica Why Not?: How to Live with Intention and Manifest a Life That Loves You Back" Sandra talks about Creativity and Growth as part of the six steps to creating a life with intention. The six steps outlined in her book Chica, why not? will transform your life, as you learn to align with the Universe and its plans for you, and authentically step into the life of your dreams. The world is waiting for you to show up fully and authentically. CONNECT WITH SANDRA Website: https://www.sandrahinojosaludwig.com/ Purchase the book: https://www.sandrahinojosaludwig.com/new-book Instagram: https://www.instagram.com/sandrahinojosaludwig   CONNECT WITH YESENIA Website: http://focusandbloomstudios.com/ Follow on Instagram: https://www.instagram.com/focusandbloomstudios/ Susbcribe to YouTube: https://www.youtube.com/c/focusandbloom  

    052: How to Pivot Your Content Strategy

    Play Episode Listen Later Mar 22, 2022 11:02


    If pivoting is on the horizon for your business, are you in the middle of a pivot? If you said yes to either of those, this episode is for you because we will be going over what to consider when  content marketing. You might be thinking about ways to communicate that to your audience, especially if you've already grown an audience.    Checkout the Full Show Notes at: https://focusandbloomstudios.com/shownotes/episode52

    051: What You Need to Develop Your Brand on Video

    Play Episode Listen Later Mar 8, 2022 11:43


    What you need to know to plan a successful video brand shoot, and how to feel confident in front of the camera. Checkout today's show notes at: https://www.focusandbloomstudios.com/shownotes/episode51

    050: What You Need in Your Brand Photos

    Play Episode Listen Later Mar 8, 2022 12:10


    If you're thinking about updating your photos for social media, stick around because I'' be sharing several tips to help you prepare for your next brand session, PLUS, I'll also give you ideas on how you can use your new photos. Checkout today's show notes at: https://www.focusandbloomstudios.com/shownotes/episode50

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