The Game Plan: Inside the Business of Sport

This week, Dylan and RB dive into all things Sport Industry Awards 2025. From why this year's winners stood out, to the stories behind the highly commended entries, and all the behind-the-scenes buzz from the biggest night in the sport industry calendar.Follow us on @sportindustry

This week on The Game Plan, RB and Dylan Pugh are joined by Susie Tomson, Global Head of Insight & Impact at Think Beyond, to dive into two important Sport Industry Awards categories: the Tessa Jowell Community Award and the Purpose-Driven Sponsorship Award.Follow us on @sportindustry

This week, Dylan is joined by Adam Azor, EVP Global Marketing at Sportradar, to explore the Tech in Sport Award. They discuss standout themes from this year's shortlist and reflect on the evolving role of innovation in sport.Follow us on @sportindustry

This week, RB is joined by Andy Walton, Group Account Director at Sport Unlimited, to discuss their recent report on women's sport, its fandom, and the untapped opportunities within it.https://www.unlimitedgroup.com/womens-sport-fandom-the-untapped-opportunity/Follow us on @sportindustry

This week, Dylan is joined by Will Roberts, CEO of British Universities and Colleges Sport, to discuss the new Educational Institute category, standout shortlist entries and what to expect ahead of Big BUCS Wednesday.Follow us on @sportindustry

Ahead of Ilona Maher's debut for the Bristol Bears, our host Rory Jones caught up with SIG's in-house rugby specialist, Anna-Rose Gabbitass, to reflect on her potential impact on Premiership Women's Rugby.Follow us on @sportindustry

This week, Dylan and RB weigh in on this year's edition of the showpiece event, the 'Luke Littler effect', and the growth of darts in recent years.Follow us on @sportindustry

This week, Dylan is joined by former Premier League footballer Marvin Sordell to reflect on his playing career, battles with mental health, and founding his production company ONEIGHTY...Follow us on @sportindustry

In the buildup to the second fight between Tyson Fury and Oleksandr Usyk, Dylan and RB weigh in on the highly anticipated heavyweight matchup, and the commercial growth of boxing.Follow us on @sportindustry

This week, Dylan is joined by Andy Milnes, Market Leader UK & Ireland at Nielsen Sports, to reflect on how the analytics giant is helping drive the globalisation of sports.Follow us on @sportindustry

Ahead of Sunday's Las Vegas Grand Prix, Dylan and RB look ahead to the second edition of the race, and reflect on Formula 1's bid to cash in on Sin City's growing sports market.Follow us on @sportindustry

This week, Dylan speaks with The Wave CEO Hazel Geary to reflect on the inland surfing park's mission to promote activity and sustainability.Follow us on @sportindustry

This week, RB and Dylan reflect on the business profile of women's tennis icon Serena Williams, including her own companies, personal endorsements, charity work, and investments.Follow us on @sportindustry

Dylan and RB are back to reflect on some of the recent celebrities who have invested in English football clubs, from Ryan Reynolds and Rob McElhenney's Wrexham takeover, to Ed Sheeran's investment in his boyhood club Ipswich Town.Follow us on @sportindustry

This week, Dylan and RB discuss all things related to the MLB, ahead of the 2024 World Series. They discuss the very different media rights structure vs other US leagues, the recent rule changes to bring in a younger audience and the enormous contracts that the star players have.Follow us on @sportindustry

This week, Dylan is joined by Patrick Mostboeck, SVP of Fan Engagement at Sportradar, to discuss how the sports technology and data giant is helping elevate the fan experience for the NBA. Follow us on @sportindustry

This week, Dylan is joined by Sport Industry Group's in-house NFL aficionado, Rory Jones, to discuss the NFL's 2024 London Games.Follow us on @sportindustry

Dylan and RB weigh in on the launch of the new Super League Basketball division, after the former British Basketball League had its license terminated by the British Basketball Federation earlier this year.Follow us on @sportindustry

This week, Dylan is joined by Manchester United legend Rio Ferdinand, who offers his own perspective on player endorsement deals, the evolving world of social media and behind the scenes content, and life after football.Check out his new media platform, Rio Ferdinand Presents, here: https://www.rioferdinandpresents.com/Follow us on @sportindustry

This week, Dylan and RB are back to discuss the current state of elite men's rugby union in England, and consider how the Premiership is shaping up ahead of the 2024/25 campaign.Follow us on @sportindustry

This week, Dylan is joined by Ear to the Ground's Chief Innovation Officer Owen Laverty to reflect on the Champions League's new format, as well as the sports marketing agency's work with UEFA.Follow us on @sportindustry

After last night's opener between the Kansas City Chiefs and the Baltimore Ravens, Dylan and RB discuss all things NFL, including private equity ownership, the Dallas Cowboys' $10.1m valuation, and eye-watering broadcasting deals.Follow us on @sportindustry

This week, Dylan and RB discuss all things WSL, including the impact of the WPLL, which will take over the governance of the league from the 2024/25 season. As ever, our latest episode will also take a deep dive into the commercial outlook of the WSL, as it enters a new era.Follow us on @sportindustry

In this week's episode, Dylan and RB discuss all things related to the upcoming Paralympics.Follow us on @sportindustry

Ahead of the start of the 2024/25 season of the Premier League, RB & Dylan discuss the upcoming changes to the league this year - from its new TV rights deal and sponsors, to the transfer window and VAR! Let us know your thoughts on this episode! Hosted by:Dylan PughRadha BalaniFollow us on @sportindustry

Olympic legend Michael Johnson recently revealed plans for Grand Slam Track, a brand new track league set for launch in May 2025.For this week's episode, Sport Industry Group caught up with the four-time gold medallist to discuss his vision for GST, the league's commercial model, and his ambition to change the sport.Hosted by Dylan Pugh & Radha BalaniProduced by Rory JonesFollow us on @sportindustry

This week, Dylan and RB discuss the Premier League's Profit & Sustainability Rules (PSR). Tune in to hear about how clubs are faring financially, who has the most creative accountants, and which ones have some troubled waters ahead.Follow us on @sportindustry

In today's episode, Dylan and RB reflect on the commercial outlook for this summer's Paris 2024 Olympic Games, as well as discussing whether athletes should be paid, and how this year's Games can change the game for sustainability in sports.If you enjoyed this episode, please hit follow to receive future episodes, taking you inside the business of sport.Hosts: Dylan Pugh - Managing Director at Sport Industry GroupRadha Balani - Managing Partner at Think BeyondRory Jones - Producer.Follow us on social media @sportindustryFollow us on @sportindustry

Our very first episode - where we tell you all you need to know about the upcoming new season of The Hundred! We will be paying particular attention to the impact it has had commercially for the ECB, and the effect it has had in both growing and diversifying cricket's audience. Please hit follow to receive future episodes and a 5* rating would really help us! Hosts: Dylan Pugh - Managing Director @ Sport Industry Group. Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose. Producer: Rory Jones. Follow us on @sportindustry