The Pilates Business Podcast

In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations to data-driven, personalized programs. This revolutionary approach enhances client outcomes by providing objective insights, fostering stronger engagement, trust, and compliance.Dr. Comeau highlights how Kinetisense's advanced motion analysis improves both in-studio and at-home training by integrating the biopsychosocial model. Clients experience measurable improvements in mobility and well-being, ensuring long-term commitment to their Pilates practice. The precision in tracking progress keeps clients motivated and compliant throughout their journey.The episode also previews the business potential of Kinetisense, showing how Pilates studios can use this technology to boost client satisfaction and profitability. Stay tuned for deeper insights in upcoming episodes.Get Pilates Can Progress Your Mobility For Your StudioTweetables"This new groundbreaking technology is just a fantastic change to our industry because it's really going to augment what our businesses can do, augment what our instructors can do, and augment the benefits to our clients in a really cost-effective way."David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/29DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. This process helps to fund the show and keep delivering access to high quality business assets for the worldwide clinical Pilates industry. Send us a textWant to learn more about Pilates Business?Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care.David discusses the transition of their Clinical Pilates Studio business from a system that lacked care and responsiveness, to one which does care about integrating with the needs of their clinical Pilates studio, and shows that via their actions. Our mystery guest is eventually introduced and then shares insights into her company's customer-first approach, stressing the importance of caring for both clients and staff. She also reflects on her personal journey and the experiences that have shaped her empathetic leadership style. Throughout the episode, we emphasise how the new system listens to client feedback to deliver tailored solutions.Tweetables"We could see from things that happened. We heard what people said, but we watched what they did. It's very important to us to see the actions and watch what these companies do, and we found that they weren't really caring, and if they were caring, it wasn't for us or for businesses like us."David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/28DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. This process helps to fund the show and keep delivering access to high quality business assets for the worldwide clinical Pilates industry. Send us a textWant to learn more about Pilates Business?Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers.Together with Tara Smith and Claire Gunther, they also discuss updating assessment forms to capture essential client information and making pricing more transparent through easy-to-access formats like website pages and direct Pilates Practitioner communication.This episode aims to streamline the client onboarding process, ensuring a better experience for clients, instructors, and the business. The CRM and automation tool, ActiveCampaign, plays a key role in this transformation, helping to manage client interactions and automate essential processes for optimal efficiency.Tweetables"We've been not kidding ourselves, but we have been doing things in a way where we were being hopeful that we can get all these things done, perhaps in that hour session, when really, the instructor wants to focus on the client, their health and well-being, and putting together what they need so that they can have a personalised written program."David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/27DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors with essential booking information.They emphasise the need for instructors to be well-informed and proactive to ensure a seamless client experience. The conversation also covers potential updates to workflow emails and the importance of clear pricing communication. Stay tuned for specific process changes in the next episode.Tweetables“Remember, you can't help the people with your clinical Pilates services if you can't convert the inquiry. If you don't, then it could be that reformer studio down the road who might, and then, that will be your prospect's lived experience of Pilates.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/26Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasizing the importance of consistency, strategic planning, and team involvement. The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the significance of initial private sessions, and the necessity for clear communication and follow-up. They also explore the challenges and solutions for making efficient transitions from private to semi-private sessions, ensuring the entire process is streamlined for both clients and the business. Join us next week to further explore how to refine and enhance these conversion processes.Tweetables“Throughout the sales process and even through the initial inquiry there and perhaps attracting the (prospective) client to our website to consider our services, we're always letting the client know that they've got the opportunity to opt out. We really want to work with people that really want to work with us, because that helps us help them get a result. ”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/25Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.The discussion covers the importance of having clear processes, preparing instructors, dealing with client objections, and ensuring continuity even when key team members are away.They also touch upon future-proofing their review processes for other platforms like Facebook. For a visual summary, the episode includes a link to a graph illustrating their journey. The episode wraps up with practical tips for sustaining review processes and managing business operations smoothly.Pilates Can Google Reviews GraphTweetables“We are celebrating at Pilates business and Pilates Can because we've just achieved over 100 5-star Google reviews in a period of just three months from when we started. We're celebrating this win, just like Mark Cavendish has just celebrated his 35th stage win at the Tour de France.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/24Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of their Google review automation process designed to increase 5-star reviews, explaining how it aids in client engagement and business visibility in a competitive marketplace. Claire shares her experience and the positive impact of having a structured process, emphasizing the importance of personalization and team involvement. Listener takeaways include an understanding of the benefits of SOPs and strategies to replicate successful processes within their Pilates teams.Tweetables“The automation was designed to be an integral part of the standard business processes, SOPs, to dramatically increase the achievement of 5-star Google reviews for our clinical Pilates studio business.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/23Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and clients alike. They delve into the importance of positive instructor-client relationships, the role of a cohesive admin team, and how excellent reviews can attract more clients, increase session offerings, and ultimately strengthen the business's financial stability. The episode emphasizes the effectiveness of mentoring, maintaining a positive culture, and the long-term gains from investing in ongoing improvements. The hosts encourage listeners to adopt similar strategies to enhance their own clinical Pilates studios.Tweetables“We really do have something very special here with all of those aspects of the admin team, the clients, the instructors, and the whole process that works together to really provide these results that the clients (prospective clients) would need to know about, documented in these Google reviews.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/22Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can's other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real and hypothetical cases, emphasizing how feedback from clients can help improve services. Various scenarios, such as technological challenges and personal privacy concerns, are analyzed. The episode also highlights the importance of setting client expectations and the collaborative process between instructors, the business, and clients. Lastly, it introduces next week's discussion on the benefits of a synergistic relationship between clients, instructors, and the business. Tweetables“It's a collaborative process. It's a partnership between our instructors, the business, and the clients to help them build that excellent Pilates exercise habit. That's something that we try to deal with right up front, but even that being the case, (false) expectations might still come through.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/21Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews, the unexpected benefits for clients and the studio's culture, and overcoming technological challenges. They emphasize the importance of written client feedback in conveying the studio's excellence and dedication built over 25 years.Tweetables“The written review is really important.  In our case, it's helped to explain the culture to other prospective clientele, as well as to the existing clientele who are also reading and writing their own reviews.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/20Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.Through personal anecdotes from his time at ActiveCampaign and interactions with team members, critical insights are discussed on setting realistic standards, teaching the importance of company platforms, and fostering a strong team culture.Tara Smith from Pilates Can adds to the conversation by emphasising the benefits of respectful dialogue and continuous improvement. The episode concludes with a real-time example of a 5-star review for Pilates Can, celebrating the success and collective hard work of the team.Tweetables“If they're looking for some other type of service, really, then we encourage them to go and find that other type of service. We don't try to sell them to something that's really not going to help them.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/19DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in customer communication. Special guest Adam Tuttle from ActiveCampaign provides insights on creating effective SOPs and the benefits of automating processes wisely.The episode also covers real-life examples of how adapting automation and communication strategies have led to a significant increase in positive Google reviews. The discussion emphasises learning from past mistakes, the importance of customer feedback, and the role of detailed process documentation in achieving business goals.Tweetables“The problem that we've solved here for clinical Pilates studios is that we've had a fantastic relationship with our clientele, but the clientele have not been inclined to do Google reviews. It's just something that they don't really do, unless they have  a reason to do that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/18DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating SMS messaging for direct engagement, and share insights on planning for scalability and future-proofing marketing automations.The episode also touches on learning from mistakes and continuously improving communication strategies to efficiently achieve business goals and stand out in the marketplace.Tweetables“That brings us to the great importance of short circuiting that email flood and a bridge over that email flood that's coming into people's inboxes, and that bridge is the proactive text, SMS, that we haven't been using so well.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/17DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Send us a Text Message.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on crafting effective messages, timing communications, and utilising automation to enhance customer engagement without overwhelming them.Also discussed are practical tips on using automation goals to streamline the process and the importance of balancing with ActiveCampaign's  automated communications with personal touchpoints. By sharing actionable steps, the aim is to empower other Pilates studios to replicate this success, aiming for 100 Google reviews in less than 90 days.Tweetables“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/16DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools.The discussion covers practical applications of CRM automations for various business needs, including automating Google review requests, managing customer journeys, and streamlining operations. The conversation emphasises the importance of keeping CRM automations simple, purposeful, and customer-centric, while also exploring strategies for personalised communication and A/B testing to optimise marketing efforts. Real-world examples and advice on implementing these practices provide valuable insights for small business owners and marketers aiming to enhance their customer relationships and business growth through effective use of CRM systems such as ActiveCampaign.Tweetables“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/15DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Manager Tara Smith, shares insights on marketing automation tools that can support Pilates studios in efficiently collecting 5 star Google reviews. Strategies such as adjusting triggers for automation, opting between email and SMS for requests, and the timing of review requests are explored. The discussion also emphasises the role of personal touch in encouraging reviews and mentions using data for future business strategies, including AI applications.The episode concludes, hinting at a more detailed exploration of automation strategies with ActiveCampaign in the coming episodes.Tweetables“Every single interaction that a customer has with you, whether it be through the NPS, through a SurveyMonkey form, through a human interaction, through anything… That is information that's collected today can be used to help you fuel decisions for tomorrow.”Adam Tuttle – Senior Director of Business Activation, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/14DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses.The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on leveraging CRM for sales, nurturing, and upselling, as well as for saving at-risk clients and identifying high-value customers.The conversation also touches on the cost-effectiveness of CRM systems, dismissing other tools as incomplete solutions, and suggesting looking for features that offer actionable insights and task management.Additionally, the episode covers the potential of CRMs in managing existing client relationships, delivering personalised experiences, and focusing on customer education. The episode concludes with an acknowledgment of the next topics in the series, including a deep dive into Google reviews and standard operating procedures with a special focus on ActiveCampaign.Tweetables“What I think of as a CRM is the ability to see those relationships at different stages, and the ability to have a task where you can follow up, you can take an action. To me, that is the true definition of a CRM.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/13DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes.David and Casey explore the myriad benefits of CRM, emphasising the importance of personalisation, segmentation, and seamless integration with other business systems. They discuss practical strategies for leveraging tools like ActiveCampaign and Bonjoro for digital personal touch points, and highlight the critical role of email marketing in nurturing client relationships.Through engaging conversation and real-world examples, David and Casey demystify CRM, empowering listeners to unlock its full potential in driving business growth and fostering meaningful connections with customers.Tweetables“One of the things that is encouraging is when you can just build one system, and have that one system operating and driving a benefit for you and saving that time and you're not having to poke around in a million different places... because they're fundamental.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/12DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.David and Tara also discuss current SEO landscape changes, and how it affects their ongoing SEO strategy. The conversation wraps with a hint about the next episode of The Pilates Business Podcast, related to CRM (customer relationship management) with a special guest from ActiveCampaign.Tweetables“If you have a business where people are buying things on your website, you want it to be very quick… Whereas that's not really the sort of experience that people are having on our website. We're selling a service that often people want to spend a little bit more time thinking about because it's a large commitment to improving their body. They want to make sure that they're making the right choice.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/11Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can.They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at using a new Australian-based specialist SEO company, which they plan to reveal and interview in future episodes.Stay tuned for the next episode where the duo plans to share more of their journey, and reveal valuable insights about SEO for small businesses in the clinical Pilates industry.Tweetables“It's that symbiosis that we were talking about. Getting all of these little elements, and how they all fit together to provide an optimal result for your business. Both through SEO, and then all of your other marketing.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/10Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David underscores the rewarding aspect of solving these health problems for clients on a daily basis.We also cover the role of clinical Pilates in the fitness industry, emphasising the value of personalisation and specific training.  Insights are offered on how one can transition to being a clinical Pilates instructor. Details are provided about an upcoming course in Canberra organised by Polestar, and opportunities to work in clinical Pilates studio environments. Tweetables“There's a lot of satisfaction in helping to solve those problems with clients and for clients. They may have injuries and multiple conditions impacting their life negatively, and if we can help them with that then it really does make a difference to their life.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/9Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023.Our host, David Gunther, shares the experiences of himself and his wife (last week's guest, Claire Gunther) managing finances during tough economic times, particularly how they navigated through the last year of increasing interest rates. This influenced their bottom line and also affected their clients' spending habits.David also acknowledges their instructors for their consistent delivery of high-quality service and predicts a more a promising outlook for 2024. David provides a brief explanation of his own role and Claire's role within Pilates Can, and a reflects on their business expertise of over 25 years.Tweetables“You need the clients to be happy, the staff, the instructors, and also the owners of the business — who are funding it, who are taking the risk of bringing it all together, and having a unique clinical Pilates solution for people — to be happy. That's what we're looking to do.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/8Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services.They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addresses the impact of the rise in reformer Pilates places, causing market confusion.Tune in for valuable insights and a teaser of upcoming episodes covering diverse topics in clinical Pilates business, which include tips on effective lead generation, customer avatars, and in-depth interviews with Pilates clients and instructors.Tweetables“2023 has been that gradual rebuilding. Getting back, financially, the ‘lost years', and moving forward so we have a strong base, and continue. We feel we've got a lot more to offer, so we really want to keep the business going.”Claire Gunther – Head Instructor/Co-owner Pilates CanGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/7Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Bruce Hildebrand has a wealth of Pilates Instruction & Business experience as well as a passion for increasing the wealth of our Pilates Industry worldwide.In this episode of the Pilates Business Podcast, learn the why and the how that brought Bruce to Pilates.  You need to be aware of the Big Pilates Business Problem that Bruce has identified.  And you will be very interested in the solution that Bruce is creating.Tweetables “We could have taken away up around the 2.3 or $2.4 million of revenue in any given year. But the most we ever reached was a 1.05 or something like that in 2016.  So, at full tilt, that's less than 50% of our potential earnings.”Bruce Hildebrand – Founder TRIMIOGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/6Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Daniel Edwards is a printer with a difference, and he is on a mission to help businesses get fantastic value and differentiation by using print in this digital age.In this episode, David and Daniel formulate ideas for powerful Pilates-businesses to creatively integrate “Print” into their marketing, so they can increase their return on investment.Tweetables “One of the big opportunities, I think now in print, is QR codes. Courtesy of COVID, everyone knows what a QR code is. Everyone knows how to use them.”Daniel Edwards – PosterBoy PrintingGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/5Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode, David interviews PAA President Sharan Simmons who discusses various topics from how the PAA has been able to help during Covid, to how we as businesses and instructors can best assist the PAA to create clearer career pathways for instructors to work at the highest levels of quality Pilates.Tweetables“Because if you're a mum, who only has a couple of hours a week to do something, your entry point may not be the full diploma.”Sharan Simmons – President – Pilates Alliance of AustralasiaGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/4Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of “The Pilates Business Podcast”, our host David Gunther discusses with Minna Salmesvuo, the founder of the “Social Media Tribe” and author of “In the Heart of Social Media Marketing - Heart-centred authentic marketing”, how Pilates businesses can simplify their marketing, their businesses and as a result their lives. Tweetables “You can choose which people you enjoy working with most.  This lines up with your strengths and so it simplifies your business a lot.”Minna Salmesvuo - Social Media TribeGet the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/3Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In today's conversation, we speak with Lyndon Forrest. Lyndon is the Managing Director of Bug Control, Australia and NZ's, who are leading providers of Aged Care Infection Prevention and Control consultancy services. We learn critical lessons from Lyndon's industry and Lyndon's vast business experience. Highlights / Key takeaways Are you actually playing the game of your competition. If your playing in their court, then you may be competing with an unfair disadvantage Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/2 Help the Pilates Business Podcast If you enjoyed today's episode of The Pilates Business Podcast, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, Amazon Music, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by sharing an episode with someone whom you think will enjoy or benefit from it.Sharing an episode will help us build awareness so that we can have a positive and powerful impact on our Pilates industry. THANK YOU! Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Welcome Pilates business owners, Pilates instructors, and all our friends. I'm your host, David Gunther. And I have an absolute passion for the business side of Pilates, as well as a very healthy curiosity for what can help our Pilates industry to improve. In this first episode, we share with you our main values that we have at Pilates Business, so you can then see that we are all on the same fantastic path. Please see our values on our sites  https://www.pilatesbusiness.com.au/about-pilates-business/  and also on our Pilates studio site https://www.pilatescan.com.au/about-pilates-canberra/Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.This is the trailer for the Pilates Business Podcast. Look out for our first episode, coming Wednesday 2nd June!Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!