The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists &

In our final Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Author, Therapist, Business Owner, and Mentor Jennifer Sneeden to discuss what money mindset is, why it's important, and how it affects your practice's cash flow. She also dives into several different concrete ways you can begin to shift your mindset to overcome undercharging or imposter syndrome so that you can make a more significant impact. The post Fall Into Cash 2020: Mindset + Marketing With Jennifer Sneeden appeared first on BrighterVision.com.

In this Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Deb Legge From Private Pay Practice to discuss how to identify and overcome common personal and business problems so that you can grow a thriving private practice. The post Fall Into Cash 2020: How Almost All Business Problems Are Personal Problems appeared first on BrighterVision.com.

In this Fall Into Cash mini-series episode of The Therapist Experience, Joe Sanok joins us to discuss how to to start selling a product, course, or membership site. The post Fall Into Cash 2020: Creating Online Courses and Membership Sites appeared first on BrighterVision.com.

In this Fall Into Cash mini-series episode of The Therapist Experience, Dan Wendler joins us to discuss how you can create additional streams of outside of the clinical setting to grow your practice and its impact. The post Fall Into Cash 2020: Diversifying Your Revenue Stream as a Therapist appeared first on BrighterVision.com.

During the entire month of September, Brighter Vision has partnered with the best consultants, business, and thought leaders in mental health to bring you free giveaways and valuable content that will help you grow your practice and fall into more cash. Listen to the episode to find out what's in store! The post Fall Into Cash 2020: What’s in Store for Brighter Vision’s Biggest Event of the Year? appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we chat with Ebony & Eliza from Melanin & Mental Health about what micro & macro aggressions are, how they can show up in the therapy room, and create a safer therapy environment for BIPOC. The post TTE 194: How to Deal with Microaggressions in the Therapy Room appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we chat with Shira Myrow, a psychotherapist, mindfulness, and insight-based meditation educator, to hear more about her experience balancing her personal life while building a start-up and running her own private practice. The post TTE 193: Balancing Family, COVID, and a Private Practice With Shira Myrow appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we chat with Lauren Kahn the co-founder of Mt. Airy Psychotherapy and Wellness, to hear more about her experience founding a community-based collective in Philadelphia, and the marketing benefits it has created for her Practice. The post TTE 192: The Business Model of Collectives & Starting an Outdoor Ecotherapy Practice appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we chat with the co-founder and owner of SureHope Counseling, Mike Vaughn, to hear more about his experience owning and operating a private practice.  Mike Vaughn is a Licensed Clinical Mental Health Counselor Supervisor (LPCS) and co-founder/owner of SureHope Counseling and Training Center; a group private practice with multiple locations in Charlotte, NC. Mike has been in private practice since 2003, where he specializes in intensive therapy with his clients. He is also the owner of The Counseling Practice Coach, where he coaches other therapists, especially on how to do intensive work in private practice and experiential therapy. The post TTE 191: Using Networking to Grow Your Private Practice with Mike Vaughn appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we chat with the host of On The Couch Podcast, and Co-owner and Chief Clinical Officer of Parenting & Family Solutions, John Dennis. John has over 15 years of experience working as a counselor. He specializes in both marriage and family counseling for individuals, couples, children, and adolescents, and in his work with couples, he is Level-2 trained in Gottman Counseling. The post TTE 190: Running a Successful, Multi-Location Group Practice with John Dennis appeared first on BrighterVision.com.

Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients. In this week's podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails. The post Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice  appeared first on BrighterVision.com.

Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types of posts to attract new clients. The post Marketing Telehealth 3: Using Social Media To Grow Your Practice  appeared first on BrighterVision.com.

Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client. The post Marketing Telehealth 2: Your Online Directory Listing appeared first on BrighterVision.com.

In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy - during COVID-19 and beyond - and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services. The post Marketing Telehealth 1: Your Private Practice Website appeared first on BrighterVision.com.

When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita's decision to enter the mental health field and how she built a thriving private practice. The post TTE 184: From Wall Street to Private Practice With Babita Spinelli appeared first on BrighterVision.com.

On the Therapist Experience, we've often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was able to grow her business from a solo practice to a thriving group practice with multiple offices within a year. The post TTE 183: Building a Thriving Practice From Personal Struggles appeared first on BrighterVision.com.

In this episode of the Therapist Experience, we switch things up to chat with Emmy-nominated editor and director Roger Nygard. Roger has worked on a wide array of productions including "The Office", "Curb Your Enthusiasm", and "VEEP". In his newest documentary, "The Truth About Marriage" Roger interviews everyday couples around the world as well as renowned experts like John and Julie Gottman. Listen to the episode to hear his insights about Hollywood, marriage, and why he believes we're doing relationships all wrong. The post TTE 182: Finding the Humor in Humanity with Roger Nygard appeared first on BrighterVision.com.

When Lisa Savage started her practice in 2007, she had already begun to understand her target market. By having a plan in place for how she was going to attract clients, Lisa was able to see explosive growth - going from just herself and one other clinician to a current staff of 47. This mindset of preparedness has continued to pay off for her practice. As businesses shut down and schools began to close with the onset of COVID-19, Lisa's practice made a near-seamless transition to Telehealth without seeing any significant drop in revenue. Listen to the episode to find out exactly how she did it. The post TTE 181: Growing and Managing a Large Group Practice with Lisa Savage appeared first on BrighterVision.com.

Now that most of the country is multiple weeks into adjusting to the changes brought about by COVID-19, some things are starting to get easier. However, as schools let out for the rest of the year, and offices close indefinitely, challenges remain. While almost every Private Practice has transitioned to working from home and conducting sessions over Telehealth, finding long-term solutions that allow for a secure and effective way to see clients is more important than ever. On this episode of The Therapist Experience Podcast, we're joined by Katie Lemieux of the Private Practice Startup to discuss how you can adapt to the challenges of Telehealth. The post COVID-19 Special Episode: Adapting to the Challenges of Telehealth with Katie Lemieux appeared first on BrighterVision.com.

The outbreak of COVID-19 has pushed businesses from physical locations to online environments in a rapid and unprecedented way. Every company, regardless of the industry, is now effectively a tech company. While it may feel like the sky is falling, there are significant opportunities to adapt to your business to this new environment, emerging on the other side of the economic downturn stronger and more versatile than ever before. But what, exactly, does this mean for Therapists in Private Practice? On today's episode, we're joined by Joe Sanok of Practice of the Practice to discuss new and creative ways you can serve your clients and support your business. The post COVID-19 Special Episode: Jumping Into Telehealth with Joe Sanok appeared first on BrighterVision.com.

With recent events surrounding COVID-19, there have been big changes within behavioral health. While the industry rapidly shifts to telehealth, some practices are finding their daily calendars less full of appointments. Because of this, there has never been a better time to create alternative ways to support your community and provide additional streams of revenue for your practice. On today's episode, we're joined by Annie Schuessler of Rebel Therapist to discuss exactly how you can do this. The post COVID-19 Special Episode: Helping Therapists Make An Impact Beyond The Therapy Room appeared first on BrighterVision.com.

Kym Tolson operated a brick and mortar private practice for 12 years, and during this time found billing to insurance one of the most complicated aspects of her job. While outsourcing her insurance billing to an agency made things a bit easier, she frequently ran into issues that made her ask the question "can I do this myself?" By studying the myriad aspects of insurance billing, Kym was able to teach herself how to do it on her own. Now, in addition to running her own 100% online-based practice, Kym helps other clinicians navigate the waters of Telehealth insurance billing. The post TTE 177: Mastering Insurance-Based Telehealth with Kym Tolson appeared first on BrighterVision.com.

Nikissia Craig started her career in journalism, but quickly realized her path was playing a direct role in the lives of people who needed help as opposed to just listening to their stories. After becoming licensed, Nikissia noticed there were clients she had whom she wasn’t able to help, but who could benefit tremendously from a whole body, integrative health approach.  While she had never seen this type of business model before, something told her she could create it.  Listen to today’s episode to learn exactly how she did it.  The post TTE 176: How to Create a Business You’ve Never Seen Before appeared first on BrighterVision.com.

When starting a business, it’s easy to come up with reasons why you shouldn’t. It can be so easy, in fact, that you can overlook all of the reasons why you should. When Anna Marcolin was considering making the move to a full-time private practice she thought she didn’t have enough experience, and that the Chicago area was too flooded with Psychotherapists already. By finding a mentor to tell her not only that she could do it, but all of the reasons why she should do it, Anna was able to find the success she envisioned.  The post TTE 175: Finding Confidence & the Importance of Mentors appeared first on BrighterVision.com.

Prior to 2018, Natalie Mica had a private practice in a small, rural community in Texas.  During this time, she was a general clinician but started to realize that most of the clients she worked with were teen girls and women. When she opened an office in the Houston area in 2018, it seemed like the obvious choice to niche down and go after this demographic.  However, figuring out how to market to her new niche didn't come without its challenges. Listen to the episode to find out more. The post TTE 174: Niching Down & Feeling Fulfilled with Natalie Mica appeared first on BrighterVision.com.

Mary Mannhardt was on her way to the Olympics. Her struggles with mental illness changed that. This is Mary's therapist experience. The post TTE 173: The Number One Thing People Need is Hope appeared first on BrighterVision.com.

In a special re-release of one of our most popular episodes ever, Eddie Reece joins us to take a dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash-pay private practice. At the time this episode was recorded Eddie's ideas were extremely controversial. Since then, the idea of transitioning to private pay has become much more mainstream, but the motivation remains the same: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you're doing because you're costing them money. If you take insurance, you're not a business owner. You're a sub-contractor. Listen to the full episode for more tips and information. The post TTE 172: Special Re-release – How to Sell Yourself & Become a Cash Pay Private Practice appeared first on BrighterVision.com.

One of the great marketing tips we’ve discussed on The Therapist Experience is to network with your hairdresser. The reason for this is that hairstylists often listen and give advice while they are working “behind the chair” and may be able to provide referrals. On today’s episode, this advice comes full circle as we follow Tami Vienn Allen’s entrepreneurial journey from hairstylist to private practice owner. The post TTE 171: From Hairstylist to Licensed Counselor with Tami Vienn Allen appeared first on BrighterVision.com.

After a few years of working for agencies, Rachel Gracia decided to open a private practice when she moved back to the Fort Worth, Texas area. When growing her private practice beyond the first couple of clients proved challenging, she sought out advice. Rachel went on to work with a business coach that taught her how to market, network, and present herself as a therapist. Furthermore, the guidance she received helped her evolve from a general clinician to a specialist by finding her niche. The post TTE 170: The Importance of Finding the Right Resources appeared first on BrighterVision.com.

When Keisha Langolf and Meghan Farr first met working for a group practice, they could not have guessed they would soon have a practice of their very own together. After opening SHE Counseling & Coaching in 2016, Keisha and Meghan quickly found success. However, when the day-to-day management of the business coupled with the requirements of a client base primarily using insurance became overwhelming, they knew it was time for a change. Listen to the episode to find out how Meghan and Keisha have pivoted over time to create the practice of their dreams. The post TTE 169: Pivoting to Prevent Burnout appeared first on BrighterVision.com.

Whitney Owens has accomplished a lot in the past 2 years, growing her business from a solo practice all the way up to a group practice of 5 clinicians. While she's received helpful advice from mentors like Joe Sanok of Practice of the Practice, one of the most valuable things she has learned came as a surprise from her own experience. Many group practice owners opt to hire clinicians as 1099 employees, assuming that it is cheaper and offers greater flexibility. Whitney has discovered that not only is this not true, but there are also many overlooked and important benefits that go along with hiring clinicians as full time W2 employees. The post TTE 168: Why Hiring Clinicians as W2 Employees Is More Profitable Than 1099 appeared first on BrighterVision.com.

Damien Adler has seen his career grow and change in ways he could have never expected. Originally starting in community mental health, Damien began to tire of the bureaucratic red tape and jumped into private practice with his wife. They quickly discovered the huge amount of work that goes into running a private practice and began looking for a solution to streamline the appointment setting, note-taking, and billing. Upon finding out no good options existed, Damien enlisted the help of his brother to build their own practice management solution. To this day, Damien and his brother remain co-founders of Power Diary, a practice management solution based in Australia. The post TTE 167: From Solo Private Practice to Building a Practice Management Solution with Damien Adler appeared first on BrighterVision.com.

Cathryn Leff is an experienced clinician who had for years operated a small part-time private practice while working for a non-profit full time. While the work was fulfilling, she began to tire of her 3-hour commute each day. Finding inspiration to jump into Private Practice full-time, she opened a home office and quickly began attracting clients by visiting Family Attorney offices and networking in-person.  With a successful business that continues to grow and hours saved by not commuting each day, Cathryn has even been able to take on the responsibility of President-Elect for the California Association of Marriage and Family Therapists (CAMFT)! The post TTE 166: The Power of Networking with Cathryn Leff appeared first on BrighterVision.com.

Money can feel like a taboo topic when it comes to running your private practice - but it doesn't have to be. While your mission is to help people overcome their problems and find solutions, at the end of the day your therapy practice is a business, and businesses need to be profitable if they are going survive and eventually thrive. In today's episode, we speak with Rhonda Stalb, who found tremendous success by setting a goal for the income she wanted to generate and then assembling the pieces needed to achieve this goal. The post TTE 165: The Importance of Making an Income Goal – From $40/Hour to $200/Hour with Rhonda Stalb appeared first on BrighterVision.com.

While it may not feel like it at times, growing a successful practice is never an accident. With a diverse background serving individuals affected by a wide variety of issues, Maryellen Dance had found out over time who her ideal client was. However, she would often get referral requests from parents looking for someone who could help with their child’s anxiety. This wasn’t her area of expertise, but what if it could be something her practice offered? By scaling up and hiring 4 additional clinicians, Maryellen has been able to meet the needs of any client who walks through the door while simultaneously growing a thriving group practice. Tune into today's episode to learn more. The post TTE 164: Finding Success by Seizing Opportunity appeared first on BrighterVision.com.

When you're building a private practice, it's important to first consider the personal and professional lifestyles you want to achieve. For Charette Dersch, this meant crafting a small private practice that gave her the flexibility to set her own hours, while simultaneously allowing for expansion if need be. Tune into today's episode to find out exactly how she does it. The post TTE 163: Crafting the Business You Want appeared first on BrighterVision.com.

As long as you are in business, you should be marketing. In today's episode, we learn this first hand from experienced clinician Stacey Rose. While she has over 25 years of experience in Private Practice, Stacey still markets herself regularly by producing high-quality educational and informative content that connects her to her ideal client and promotes her as an expert. Tune into today's episode to find out exactly how she does it. The post TTE 162: Marketing an Established Practice Through Content Creation appeared first on BrighterVision.com.

In the previous generations of mental health, there was often an understanding that the personal and professional parts of a clinician's life needed to remain separate. However, as the next generation of private practices emerge, the opposite is proving to be true. In growing a group practice, Juan Santos has had his family as an active part of the business. His wife handles the practice management, and his children are often seen around the office. This authenticity extends to their marketing efforts, and has helped them connect with the community they serve and become a comfortable place for all. The post TTE 161: Staying Authentic and Building a Family Business appeared first on BrighterVision.com.

Throughout The Therapist Experience podcast, you’ve probably heard us talk a lot the importance of determining your ideal client. Today’s episode is great example of why doing so is so powerful. By marketing to her ideal client Madeleine Shaver was not only able to grow from a solo practice to a group practice in 4 years, but to also work primarily with the individuals she was most passionate about helping.  The post TTE 160: Finding Purpose and Growing a Group Practice appeared first on BrighterVision.com.

Creating a brand is essential to building a successful practice, but is too often a rushed step of the process. Many times, clinicians establishing a brand jump into the creation of the practice name and logo without first taking a step back to understand what they truly want. On this episode, Kate and Katie of the Private Practice Startup join us to talk about the benefits of first looking inwards and asking yourself some key questions that will ensure the success of your brand, and your practice, long term. The post Fall Into Cash 2019: Building a Brand – Taking a Step Back to Understand What You Want appeared first on BrighterVision.com.

One of the best ways for a private practice to quickly attract new clients is through pay-per-click advertising on Facebook. However, if not managed correctly pay-per-click advertising can quickly become quite expensive. In this episode, Katie K. May of Become A Group Guru joins us to share her tips on how to maximize the return on your investment and make sure you are attracting your ideal client.  The post Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice appeared first on BrighterVision.com.

While school and trainings teach you how to identify issues and work with clients, they often do little to teach you about the day to day realities of operating a private practice.  When launching his own practice, Curt Widhalm saw this firsthand and wanted to help. As the cofounder of the Therapy Reimagined Conference and cohost of The Modern Therapist’s Survival Guide Podcast, he works to help educate new therapists on how they can develop a brand that incorporates their personality as well as professional goals to ensure long term success.  The post TTE 157: The Realities of Becoming a Business Owner with Curt Widhalm appeared first on BrighterVision.com.

Since becoming licensed in April 2019, Johnzelle Anderson knew it was his goal to open his own private practice. Through effective planning, networking, and marketing Johnzelle has been able to see his dream come to fruition. However, his journey hasn’t come without the occasional bump in the road. Tune into this week's episode to find out exactly how he did it! The post TTE 156: Creating a Plan and Rolling with the Punches on the Road to Open a Private Practice appeared first on BrighterVision.com.

Luna Medina-Wolf opened her private practice in October 2015 out of a desire to see more of her ideal clients and build something of her own. By setting an audacious goal to never to turn anyone who needed help away, Luna was able to transition to a group practice while simultaneously building a valuable network of referral sources.  Tune into this week's episode to find out exactly how she did it! The post TTE 155: Setting Audacious Goals as a Path to Private Practice Success appeared first on BrighterVision.com.

Being a therapist is extremely rewarding, but can also be extremely challenging. A big aspect of running a group practice is preventing burnout, but how does one do that? Aaron Wiemeier found success retaining members of his group practice by co-authoring books with them. Doing so has not only helped the therapists he works with develop their careers, but also established the practice at large as an expert in the industry - leading to more referrals and financial growth. Tune into this week's episode to find out exactly how he did it! The post TTE 154: Preventing Burnout & Creating Financial Value by Co-Authoring Books With Your Employees appeared first on BrighterVision.com.

For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise. After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client.  Tune into this week's episode to find out exactly how she did it! The post TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice appeared first on BrighterVision.com.

After seeing an unfilled need for high-quality counseling and mental health support in her community, Dr. Fartun Mohamud made the decision to go from part-time to full-time Private Practice. But like many things in life, getting there was a process. By niching down to work primarily with couples as well as joining insurance panels, Fartun was able to take her practice to the next level. Tune into this week's episode to find out exactly how she did it! The post TTE 152: The Process of Going from Part-Time to Full-Time Private Practice appeared first on BrighterVision.com.

When Justine Carino wanted the freedom to spend more time with her son, she knew that starting a private practice was the way to go. However, launching her private practice didn't come without its struggles. Today we talk with Justine to learn how she went from just 1 client this past September to having 27 clients today.  Tune into this week's episode to find out exactly how she did it. The post TTE 151: How Justine Carino Was Able to Work Less and Make More by Launching Her Private Practice appeared first on BrighterVision.com.

Priscilla Rodriguez is the owner of Modern Wellness Counseling, who specializes in working with couples and individuals who want to regain balance in their lives by learning how to improve their relationships. When Priscilla was working to grow her practice, she realized the full power of marketing on her practice social media involved not just reaching her ideal client, but also connecting with potential referral sources. Tune into this week's episode to find out exactly how she did it. The post TTE 150: Using Social Media to Build a Network of Referral Sources to Grow Your Practice appeared first on BrighterVision.com.

Originally starting his career in community mental health, Chris McMullen had a mixed experience working predominantly with clients on medicare and medicaid. While the care he was delivering was extremely important, he found these programs often stopped short of actually providing real help. After deciding to open his own practice in 2018, Chris saw his business thrive by narrowing his marketing and developing a niche. Tune into this week's episode to find out how he did it. The post TTE 149: How Chris McMullen Grew a Thriving Practice After Niching Down appeared first on BrighterVision.com.

A common misconception in private practice is that you must appeal to any and all potential customers. However, by narrowing her age range to 14-18 year olds, Bess Childs was able to move away from insurance panels and develop a thriving, successful practice. In this episode, we interview Bess about the power of developing a niche, and the profound impact that doing so had on her business. The post TTE 148: How Moving Off Insurance Companies Allowed Bess Child’s Business to Flourish appeared first on BrighterVision.com.