The Upper Cervical Marketing Podcast

Dr. Russell Friedman on the UCM Podcast. In this compelling episode, Dr. Russell Friedman shares his remarkable journey from mechanical engineer to pioneering upper cervical chiropractor and founder of QSM³. With over three decades of experience, Dr. Friedman dives deep into the complexity of the human body—how trauma, compensation, and posture impact the nervous system—and why true healing requires more than just moving a bone. He unpacks how QSM³ integrates structural, neurological, and energetic assessments to restore balance and unlock lasting transformation. Filled with powerful patient stories, personal reflections, and a heartfelt call to elevate our understanding of chiropractic, this episode will challenge and inspire every upper cervical practitioner seeking deeper impact and greater clarity.

Dr. Bill Davis and Tony Hook on the UCM Podcast. In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages of Upper Cervical Practice, a concise and practical roadmap designed to help upper cervical chiropractors identify where they are in practice and take clear, actionable steps to grow to the next level. Drawing from over a decade of experience, client coaching, and survey data, they explain how most practices face predictable challenges at each stage—from solo startup to multi-location leadership—and why mindset, habits, accountability, and hiring decisions are often the true differentiators between stagnation and breakthrough. With inspiring stories, hard-won insights, and a focus on legacy-building, this episode offers encouragement and clarity to any doctor eager to expand their impact and avoid the pitfalls of complacency.  

Dr. Joey Miles on the UCM Podcast. In this powerful and heartfelt episode, Dr. Joey Miles shares his unexpected health journey—one that began with a routine check-up and ended in emergency bypass surgery—and how it became a turning point for his practice and personal life. Dr. Miles reflects on the importance of building a resilient, multi-doctor team, the value of strategic hiring, and how faith and preparation allowed his thriving North Carolina clinic to continue serving patients even in his absence. This conversation is a must-listen for UC Docs navigating growth, leadership, or burnout—and a reminder that with the right team and foundation, your practice can not only survive the storms of life, but come out stronger on the other side.  

Dr. Bill Davis on the UCM Podcast. In this inspiring episode, Dr. Bill Davis explores what it truly means to lead an upper cervical chiropractic practice through the lens of Romans 12. Blending biblical wisdom with real-world practice insights, he outlines seven transformative traits of Christ-centered leadership—including cultivating humility, using spiritual gifts, and being guided by prayer. Whether you're a chiropractor seeking purpose beyond profits or a believer wanting to glorify God in every area of your life, this podcast offers both encouragement and practical tools to help you build a mission-driven practice that reflects the heart of Jesus. Don't miss this powerful call to steward your practice for the Kingdom.

Dr. Bill Davis on the UCM Podcast Are you feeling stuck, overworked, or like your practice would crumble if you stepped away? In this episode of the UCM Podcast, Dr. Bill Davis unpacks 5 Signs That You Have a Personality-Driven Practice (& How to Fix It)—a must-listen for upper cervical doctors who want to escape burnout and build a scalable, mission-driven clinic. You'll discover the subtle (and not-so-subtle) ways your practice may be overly reliant on your personality, and walk away with practical steps to create systems, empower your team, and lead a thriving practice that can grow beyond you.  If you're ready to reclaim your time and impact more lives, this episode will show you the way!

In this inspiring episode of the UCM Podcast, Dr. Larry Arbeitman joins Dr. Bill Davis to share the heart behind his thriving upper cervical practice and the philosophy that fuels it—the “Care First” model. Dr. Arbeitman dives deep into how genuine love, humility, and intentional human connection are the true foundations of lasting patient relationships, internal referrals, and sustainable growth. He emphasizes that systems and strategies only work when rooted in authentic care, and that success in practice begins with cracking your heart open—not just perfecting procedures. Listeners will also gain insight into the importance of transitioning from solo to multi-doctor practice, the freedom that comes with delegation, and the deeper purpose chiropractors serve in helping patients reconnect with life through upper cervical care.

Dr. Bill Davis joins the UCM Podcast. In this episode, we discuss a comprehensive five-step plan designed to help solo upper cervical chiropractors scale their practices, avoid burnout, and transition from being the sole producer to building a true business. Dr. Davis discusses the common reasons why doctors remain in solo practice—like fear of losing control, lack of systems, and leadership challenges—and walks through actionable strategies for systematizing operations, hiring and delegating effectively, leveraging automation, building recurring revenue, and stepping into a leadership role. In this podcast we discussed creating a scalable, team-based model that allows for greater impact, personal freedom, and long-term sustainability. 

Dr. Bill Davis and Tony Hook join the UCM Podcast.  In this episode, we discuss the three crucial stages of developing a healthy associate relationship. We also discuss the importance of planning ahead and effectively onboarding a new associate. This is a great episode for anyone who is looking to hire their first or next great associate doctor.

Dr. Rachae Bell joins the UCM Podcast.  In this episode, we discuss how Dr. Bell and the other doctors in her practice have been able to take maternity leaves without impacting the growth of the practice. Dr. Bell also shares how she has been able to effectively develop good relationships with associate doctors in her practice.  And lastly, we discussed dos and don'ts related to opening a second location. This is a great episode for anyone who is looking to navigate through maternity leaves, hiring associates or multiple locations.  

Dr. Bill Davis joins the UCM Podcast.  In this episode, we discuss the importance of planning for your profitable exit from upper cervical practice. Dr. Davis encourages doctors to focus on three steps to take, no matter where in your practice journey you currently are. This is an episode to help you ensure that your community will receive high-quality upper cervical care for generations to come.  

Dr. Jason Sabo joins the UCM Podcast. In this episode, we discuss the importance of bringing passion and excellence in the details of your upper cervical practice. Dr. Sabo encourages doctors to focus on providing incredible value to each patient experience. This is your opportunity to learn from another upper cervical practice in this episode.

Dr. Bill Davis joins the UCM Podcast. In this episode, Dr. Davis breaks down the key signs that it's time to add an associate to your upper cervical practice. He dives into the financial factors, the right timing, and how to set clear expectations for a successful transition. If you're considering bringing on an associate—or just unsure if now is the right time—this episode is a must-listen!

Dr. Justin Brown joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the phenomenal growth of Dr. Brown's practice in South Florida over the past two decades. Dr. Brown discusses the importance of leaving a legacy with your Upper Cervical Practice. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.  

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses how to use AI technology to improve the efficiency and effectiveness of your upper cervical practice. This is a powerful episode to help you use AI tools to bring more patients into your practice and convert them into lifetime patients who will refer others. This is game changing technology that can dramatically impact your practice if applied now.

Dr. Bill Davis and Tony Hook join the UCM Podcast. In this episode, we discuss the eight phases to take patients from the “assess phase” all the way through the advocate phase.  This is a powerful episode to help you effectively retain new patients into lifetime patients who refer others. By focusing on each of these phases and implementing the improvements we recommend, you can dramatically improve your retention and referrals by delivering remarkable patient experiences.  

Dr. Jamie Cramer joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the sustained growth of Dr. Cramer's practice in Troy, Michigan over the past two decades. Dr. Cramer discusses the importance of investing in her team with consistent training and meetings. She also discusses the power of her chiropractic philosophy and consistently communicating her mission and purpose to her team and patients. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.

Dr. Kyle Konas joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the incredible growth of Dr. Konas's practice in Traverse City, Michigan. Dr. Konas discusses his operations in detail and how he has scaled his practice to the point where he does not even see patients anymore, yet his practice produces unbelievable results. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.  

 Dr. Bill Davis on the UCM Podcast In this episode, Dr. Bill Davis discusses the how-to breakthrough $20,000 per month what we refer to as practice growth stage I. he also discusses the specific steps you need to take to progress through this stage as quickly as possible. This is an important topic for doctors who are stuck in this practice growth stage and want to break through as soon as possible.  

Dr. John Stenberg on the UCM Podcast Dr. John Stenberg joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of connecting with the person with the spine to improve results. Dr. Stenberg provides practical advice on how to effectively connect with a patient during the consultation, exam, report, progress exam and individual visits to improve results. This is an important conversation to help the doctor of upper cervical chiropractic effectively align with the patient in order to maximize results and referrals.

Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis discusses 5 building blocks necessary to build a breakthrough blueprint to thrive in 2025. Dr. Bill Davis shares his experience and insights as it relates to having a breakthrough in 2025 regardless of practice growth stage. This is a must-listen for anyone who wants to win in 2025 with their upper cervical practice!

Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode, we discuss our 2024 Upper Cervical Practice Survey, and the best practices derived from the data. Dr. Bill Davis and Tony Hook share their experience and insights as it relates to the survey data. They discuss average office visit cost, care plan cost, PVA and more important statistics.  They also discuss characteristics of million-dollar practices from the survey and negative characteristics derived from the survey information. This is a must listen for anyone who wants to win in upper cervical practice!

In this episode, we discuss how to build a successful upper cervical practice team. Dr. Bill Davis shares his experience and insights on the four essential elements for a thriving practice: a purpose-driven doctor, efficient systems, effective marketing, and a motivated and well-trained team. He emphasizes the importance of aligning the team with the practice's mission, vision, and values, and provides practical advice on how to communicate these effectively. Additionally, he discusses the characteristics of ideal team players, emphasizing the importance of humility, hunger, and people smarts.

Dr. James Pietrek joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss patient education and how to communicate the above down inside out philosophy to patients. We specifically talked about functional integration and helping patients to understand how the physical, mental, emotional, social and spiritual are interconnected. This is an important conversation to help the doctor, and the patient, understand the far-reaching aspects of upper cervical chiropractic on the life of each individual patient.

Dr. Bill Davis joins the UCM Podcast to talk about honoring God with your upper cervical practice. In this episode, he discusses three ways to lead your practice in such a way that honors God. He also discussed the importance of consistency in your life and practice for the glory of God. This is a must-listen if you want to have a thriving upper cervical practice culture that is a God honoring for both team members and practice members.

Drs. Lucas & Amy Watterson joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of investing in your team's culture and systems to promote excellence. Drs. Lucas and Amy discussed the benefits of investing in their marriage to promote a healthy culture within their practice. They also discussed the importance of hiring, accountability, training, role-playing and more related to building their team up for success. This is a must-listen if you want to have a thriving upper cervical practice culture that is a fun environment for both team members and practice members.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of using block scheduling to maximize the efficiency of your practice. He discusses the challenges of cluster booking for some doctors and how to overcome them. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the challenges and skills that you must develop to hire your first associate to continue growing beyond practice growth stage 2. We discuss the focus you must have on purpose, metrics, roles, new patients and the right plan. If you have built a great solo practice, and you are ready to keep growing, then this podcast is a must-listen!

  Dr. Bill Davis joins the UCM Podcast with host Tony Hook. In this episode, we discuss the challenges and skills that you must develop to continue growing beyond practice growth stage IV. We discuss the focus you must have on empowering, equipping and efficiency. If you have built a million-dollar practice, and you are ready to keep growing, then this podcast is a must-listen!

Dr. Noel Lloyd joins the UCM Podcast with host Dr. Bill Davis.  In this episode, we discuss how to build an associate relationship that is a win for both the clinic director and the associate. We discuss the challenges and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as possible. He discusses the challenges of each stage and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also discusses the importance of having a plan in place to continue to grow for years to come. 

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through retirement, selling etc. He also discusses the importance of having a plan in place, regardless if you are ready to do this now or in the future. 

Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing principle, and how it has been so important in the growth of their practice. They also discuss specific steps they have taken to grow their new practice to a tremendous success.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for Google, Facebook, Instagram, TikTok and more.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more locations. Including skills and resources you need to focus on and how to get help. Listen in to empower your vision.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the benefits and implementation of this powerful strategy.  Join us to help you continue to grow your practice!

Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systematically grow in practice as well!

Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your legacy.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it. 

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more.

Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of practice and loves helping other doctors do the same. We discuss how to create a plan and how to make sure that every upper cervical specialist can transition well out of practice.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this work. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow! 

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you're worth, understand your labor efficiency ratio and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!   

Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built an incredible 3 clinic and 8 doctor upper cervical practice organization that is serving the Minneapolis-St. Paul area. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!