Podcasts about enhanced content

In this episode of The Integrated Life podcast, Diana hosts Nick Gartside, owner of Social Media Torch, as her guest. Diana and Nick will talk about how to expand your vision. Nick will share his vision of owning a space for his business, but it didn't stop there. He expanded his vision beyond just office space. Hear how Nick's vision became a reality! Join us and be inspired to expand your vision.   ‌Contact Nick Gartside: nick@socialmediatorch.com    Call or text: 469.731.0329   ‌Contact Social Media Torch: https://www.socialmediatorch.com/  Connect with Diana: integratedpurposemanagement.com Like us on Facebook Follow us on LinkedIn Quick Episode Summary: Introducing Our Guest: Nick Gardside Nick's Journey: From Military to Marketing Visionary The Power of Vision and Implementation Expanding Vision: Building Community and Business Growth The Importance of Writing Down Your Vision Looking Towards the Future: Networking and Building Ownership Leveraging Podcasts for Legacy and Content Strategy The Power of Podcasting: Leaving a Legacy The Importance of Persistence in Podcasting Finding the Right Cadence for Your Podcast The Challenges and Rewards of Podcasting Utilizing a Podcast Studio for Enhanced Content  

Discover the secrets for taking your Amazon business to the top of the charts and the first page of results! Sabir Semerkant has found success on Amazon from every starting point imaginable and is passing along what he has learned along the way. You'll need a pen and paper as you learn about promoting your brand on Amazon the right way, how to rank higher when launching a new product on Amazon, and what you can do when it's time to sell your Amazon Business.Takeaways: Amazon is a branding platform as much as it is a shopping platform. It's imperative to use Amazon as a way to tell your brand's story to the massive amount of 24/7 traffic on the site.  Using Brand Registry by itself is not enough, you need to also optimize your Enhanced Content. The Enhanced Content serves as an editorial space for the brand, don't just upload an image and call it a day. Don't limit your dream to only ever being an Amazon seller; there are many companies and investors who are looking to acquire successful brands that sell on Amazon.Amazon sellers should factor in the freight costs of shipping their products, Amazon's commission fees, and their true FBA charges as part of their Cost of Goods Sold when determining their Gross Margin. When introducing a new product, there are two ways to rank on the first page of results on Amazon. The first way is by paying for sponsored ads on the first page. The second way is to use a “90% Discount” which helps increase product adoption.There are three key metrics from Amazon customers, recency, frequency, and monetary value. Amazon cares most about the frequency that a customer returns to Amazon to solve their problems. Subscribe & Save products are a great way to increase frequency.Selling your business comes with many hidden costs, like lawyers and certified accountants, and diverts your attention from growing the business. Until the sale is final, your focus should be on building your company.Quote of the Show:“When you are building up a business, you should not just think about selling the product on Amazon and that's your life and you're going to be doing that for the rest of your life” - Sabir SemerkantLinks:LinkedInTwitterCompany websitePodcastBlogBookWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement. In this episode we discuss:3 fundamental components of a rocket listing, all of which actionable to go and implement todayWhat skills to aim for when making your first Amazon hireWhy testing is underutilised but highly effective, and how/when to do itWhere you can get creative examples to inspire your brand and your content, both on and off AmazonWhat squeeze costs are and why you must adopt them as part of your marketing budget

The second episode of The BBC Podcast brings updates from Bridgman, Brightman & Cycles, followed by a number of listener questions around training, nutrition, anabolics and content creation.

Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you.

This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.

In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.

In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020.

New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.

Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart.

The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.

A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability.

Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote.

Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.

Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King.

For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf.

Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.

To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results.

Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in!

Are you ready to jump into this week’s Ask Scott Session? Make sure you are ready for some awesome practical steps to get back on track - if you’ve had a hard time staying focused and on point lately this will be immensely helpful for you! Scott also tackles questions from TAS followers like you on topics ranging from competing with Amazon, running an e-commerce business from overseas, dealing with enhanced content and much more! Grab a pen and some paper to write down all the tips and insights you’ll get on this helpful episode of The Amazing Seller - don’t miss it! Steps To Get Back on Track Everyone gets sidetracked from time to time, there’s nothing unusual about that. But don’t allow yourself to STAY stuck when you should be on your journey toward success! On this episode of The Amazing Seller, Scott unpacks four steps to help business leaders like you get back up and push forward. Start. Commit. Take Action. Adjust along the way. So what are you waiting for? Don’t let difficulty or temporary setbacks stand in your way! Use Scott’s four step plan to get back in the direction that you want to be headed. To hear Scott go into depth with all four of these steps, make sure to listen to this episode! Is it worth it to compete against Amazon? When you are looking into product categories and you see that some of the top selling products are being SOLD by Amazon, not just Fulfilled By Amazon - is it even worth competing in that category? On this episode of The Amazing Seller, Scott explains why you shouldn’t run for the hills just because you see Amazon competing in that product category. Don’t let them off that easy! You can use the tools you’ve learned here with Scott and the TAS community to not only compete but dominate in categories where even Amazon is at the top! Find out how you can make the most of your efforts on this episode. Running an Ecommerce Business from Overseas Is it possible to run an e-commerce business when you live overseas? What obstacles and difficulties should you expect to run into? As you know, Scott isn’t a legal expert in any way but he does offer some helpful insight into how to navigate this complicated question. On this episode of The Amazing Seller, Scott shares some resources that will help you if you are in this similar scenario and things to consider when operating a business overseas. Take advantage of Scott’s years of experience and insight on this episode! Switching to Enhanced Content - is it worth the risk? You might be drawn to spending time building enhanced content on your product listing, but is it really worth it? Consider taking a hard look at what it entails to build up that enhanced content and know that most buyers won’t get that far in your listing. Focus on optimizing the portion of your listing that most buyers will be spending their time looking at. On this episode of The Amazing Seller, Scott goes over the pros and cons of taking the time to invest in the enhanced content aspects. If you are considering diverting your time and resources to this component of your listing - make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Four steps to get back on track! [9:30] Question #1: Should I compete in a category where Amazon is my top competitor? [16:45] Question #2: What hurdles should I anticipate when running an ecommerce business from overseas? [21:50] Question #3: Should I be concerned about my ranking when switching over to enhanced content? RESOURCES MENTIONED IN THIS EPISODE Ask Scott a question - HERE Stay updated on all TAS Live events - HERE Catch all TAS PPC resources - HERE Catch the TAS episode featuring Michelle Love - HERE Catch all the info on TAS workshops - HERE Get the details on the TAS meetup in North Carolina - HERE Connect with the TAS Facebook Group - HERE Make sure to check out TAS Episode #189 - HERE Make sure to check out TAS Episode #360 - HERE Make sure to check out TAS Episode #294 - HERE JungleScout Sellers Summit 1kfasttrack.com

Are you fired up and ready to go for the weekend? No? Then make sure to catch this episode of The Amazing Seller and another installment of Ask Scott. On this episode, you’ll get important updates on TAS events and projects, Scott’s weekly message, and of course answers to questions from listeners like you! As always you’ll get the best insights and links to resources you need to see success and results in your business. Make sure you take the time to listen and even grab a friend who needs to hear about this great business opportunity! Movement + Patience = Results Everyone wants to see exponential growth and RESULTS. But seeing the results you’ve been dreaming about can be a long journey. You will need to learn some vital truths to get you where you want to be with your business. One of the most important lessons you can learn is to exercise lots of patience. This is especially vital when you are trying to build a business selling on Amazon. If you’d like to hear Scott go deeper with this truth, make sure to listen to this episode of The Amazing Seller. Is it the right time to start Split Testing? If you’ve seen your product listing gain steady and sizable traffic and you are ready to start branching out with options like listing different variations it might be time to start split testing. What does that process look like? What results should you expect to see? There are so many tools and processes, it’s easy to get overwhelmed. On this episode of The Amazing Seller, Scott walks through this process and how you get the most out of it. Make sure you grab pen and paper, this is an episode you don’t want to miss! Gaining access to a gated product category Getting into gated categories on Amazon can be a very frustrating process. Have you done your research? Are you certain that the product you want to be listed in that category is going to bring you enough value to make the effort worth it? If so, there are a few options you have at your disposal to gain access to a gated category. Don’t give up hope! On this episode of The Amazing Seller, Scott goes over his suggestions on how you can get access to a gated category. Don’t miss it! Enhanced Brand Content What benefits can using enhanced brand content on your product listing bring you? This is a complicated issue because it's going to be different for each seller. The best way to figure out the effectiveness of this method is to do a test on your product listing. Because there are multiple factors in place, giving it a good test is the best approach. If you decide to do down this route, make sure you record your data before and after the test to note any changes to your conversion rate or additional numbers. If you’d like to hear Scott go into more detail about this topic, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Some great TAS updates to be excited about. [8:00] Scott’s message of the week. Movement + Patience = Results! [9:30] Question #1: Regarding split testing, what volume would you look for before you'd consider running a split test? [16:50] Question #2: What are your suggestions for getting into a gated product category? [23:25] Question #3: A question about enhanced brand content. RESOURCES MENTIONED IN THIS EPISODE Ask Scott a question - HERE Get all the latest info on live meetups - HERE Check out TAS ep. 312 - HERE Check out TAS ep. 212 - HERE Check out TAS ep. 294 - HERE 1kfasttrack.com Check out a great tool called Splity - HERE Connect with the TAS Facebook community - HERE

One of the frustrations about selling products on Amazon is that the platform is changing all the time. But one of the GREAT things about it is that things are changing all the time, too! Every now and then a change is made to the terms of service or tools that make it much BETTER for those selling their private label products on Amazon. On this episode Scott is walking through some of the most recent changes, helping you understand what they mean for you, and showing you how to use them effectively on your products to ramp up sales. If your products are not brand registered you are now SERIOUSLY missing out on new features! For a while now Amazon has been allowing private label sellers to apply for brand registration - a way to register yourself as the only owner of your brand. So far there have only been a few benefits to being brand registered but as of the last week, there’s a HUGE reason to get your products brand registered - you can get new formatting tools to make your product listing stand out in some special ways. Images, text enhancements and formatting, additional bullets, and more are now yours - but only if you’re brand registered. Find out how you can take advantage of it, on this episode. What if you could build a long form sales page for your private label products? Leadpages and ClickFunnels are two of the popular landing page software services that enable you to build sales pages on your own website. Statistics prove that landing pages of this sort are much more effective in making sales. Now Amazon has created some template-based features for all brand registered products that make your product listing much more like a long-form sales page. You can find out the details and learn how to start building your own product listing sales pages on the Amazon platform - on this episode of The Amazing Seller. Do you have access to the new Enhanced Content on your Amazon listings? Amazon has been rolling out a new feature - enhanced content - to all brand registered sellers over the past few weeks. But not everyone is seeing it yet. If you’re not seeing this new option in the advertising tab of your seller account then you need to reach out to Amazon to see how you can get it. Chris and Scott walk through what they suggest you do if Amazon has not given you the enhanced content yet, on this episode. Now you can get rid of hijackers forever - by getting brand registered. For quite a while now it’s been possible for someone to list products under your product listing and eventually take it over, leaving you with no control over your own product listing. But Amazon has now created a way for you to prevent that from happening, but you’ve got to be brand registered first. But not everyone gets approved for brand registry the first time. How do you keep working to get your products registered if you’ve been rejected? You can find out by hearing what Scott and Chris have to say, on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:05] How you can get in on the next live workshop. [1:54] Enrollment for the private label course is closing! [3:54] What is enhanced content and where can you check it out? [7:20] The templates and layouts that can be used for the enhanced content. [13:35] How this new change is like a long-form sales page. [15:00] Be sure NOT to include testimonials in these new fields. [24:24] Why it’s vital that you get brand registered immediately. RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/workshop - get the replay of the live workshop http://theamazingseller.com/261 - episode about brand registry www.TheAmazingSeller.com/FB - join the facebook group  

So many things having to do with Amazon private label sales change from week to week. With changes happening that rapidly it’s hard to keep abreast of everything and to actually KNOW how to apply the changes effectively for your brand and products. That’s why these TAS Power Hour episodes are so helpful. Three experienced Amazon sellers unpack the current happenings in the Amazon ecosphere on the spot, as they are announced so you can get some perspective on what’s happening and what it means to you. Be sure to listen - this is a great episode that covers a handful of very important topics that have happened lately. Are you using the enhanced listings for your Amazon products? Why not?!!! If you aren’t aware of it, you need to know, Amazon has now rolled out an amazing feature for anyone who has brand registered their products. You can now use the Amazon enhanced listing feature to build out your product listings very much like a long form sales landing page. The drag and drop format and enhanced formatting options like bold, underlining, and more make it possible for you to make your product listing incredibly attractive and powerfully effective as a sales tool. You’ve got to hear the details from the TAS Power Hour guys, on this episode. No more “dollar off” discount codes on Amazon products. It’s true. It used to be the case that you could create discount codes for your Amazon products in two different formats - dollars-off and percentage-off. But it’s not that way anymore. Amazon has now restricted the options to only allow percentage-off discounts. Why is this a big deal? Because the percentage option allows those who receive it to game the system - sort of - and cost you some extra cash as a seller. The guys unpack the issue on this TAS Power Hour episode so be sure you listen so you can know the best ways to use your offer codes. Does Amazon allow you to send discount codes to your email list? With all of the changes going on surrounding review policies on Amazon and the use of discounts in exchange for a review (which isn’t allowed anymore), many people are confused as to what is legal and what is not. One question that comes up over and over is whether or not you as a seller are allowed to send out discount codes for your products via your email list. On this episode of the TAS Power Hour the guys discuss that strategy - tell why it’s so powerful - and what Amazon really thinks about it. You’ve got to hear this one. It’s now possible to lock down your Amazon products to prevent hijackers. For a long time now, Scott and his buddies have been recommending that every person who is selling products on Amazon go through the process of brand registering their products so they can get in on the many benefits it brings. Now there’s another benefit that’s been added to the brand registry perks - and it's amazing! You can now essentially lock down your products so that anyone who wants to list a product under that listing has to ask YOUR permission to do so. It’s incredible. Find out how to take advantage of this new perk on this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this Power Hour episode of the podcast! [1:04] How you can get involved in the next LIVE workshop. [6:23] What is this about enhanced content for Amazon product listings? [18:49] Amazon changes the discount code options. [28:46] Are you allowed to send promo codes to your email list? [41:00] A giveaway experiment that is exploding in email opt-ins. [43:40] It’s now possible to lock down your products to prevent hijackers. RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/workshop - get enrolled in the next LIVE workshop. Kickstarter ConvertKit Heyo Contest Domination King Sumo Click Funnels (affiliate) www.TheAmazingSeller.com/emails

Today's question comes from Sean, who asks about LeadPages. How do use LeadPages for delivering enhanced content to current subscribers? Sean's site is http://flightcrit.com/. In this episode, we discuss LeadPages (http://askpat.com/leadpages). Do you have a question about using enhanced content? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Have you ever written a blog post, one you thought was going to be brilliant, only to read it afterward and realize it falls flat? Have you ever gone back through your library of past posts, and occasionally wondered, “How did I write something this boring? If so, don't despair. I think all of us who write experience this phenomenon. The good news is you can resurrect “dead” blog posts. In this episode, I will describe 5 quick ways you can jumpstart  a dead blog post. Tip Of the Week The Grommet. Grommets are products with purpose invented by people with stories. Find something thoughtful, inspiring, innovative, or useful. NOTE: Next week, we start releasing free material as we get ready to open up our copywriting course! To get on the VIP Early Bird Notification list, so you don't miss anything, click here. Spiritual Foundations The Reckless, Dangerous, and Rebellious Prosperity Gospel I'm always a little amused when I hear a criticism leveled and those of us who believe God intended man to prosper and be in good health, especially when it sounds like this: “Oh, so you believe in the prosperity gospel?” The term itself is used with derision. Another form of this question is, “Don't tell me you're one of those ‘health and wealth gospel' believers?” I always want to reply, “Would you prefer a sickness and poverty gospel? Do you think Jesus came not to give us life, and life more abundantly, but rather sickness, and death more quickly?” Of course, I don't reply this way because I do understand that most people who say these things are speaking out of true conviction. They believe their criticism of the so-called “prosperity gospel” is valid, that the “prosperity gospel” distorts the truth of the gospel of Jesus Christ. I do agree that the gospel of prosperity and health is reckless, dangerous, and even rebellious. It represents the reckless love of God for us as humans and his children. It is dangerous to the spirit of religion, the same spirit that led the Jewish leaders of Christ's day to nail him to a cross. It is rebellious, in the same way the Romans felt this rabble-rouser Jesus was rebellious. The gospel of prosperity, of health, of wealth, and peace for all mankind is dangerous and rebellious … against the system of the world. And that is exactly why we must embrace it. That is why the Apostle John wrote, “I pray that you may prosper in all things and be in health, just as your soul prospers. ” (3 John 1:1) One of the most damning criticisms of the prosperity gospel is: what are we to make of people who live in Third World countries, who have no real chance of prosperity? If God really wants everyone to prosper, how could he allow such conditions to exist? I suspect that His response would be, “How can you? I left you in charge.” Ultimately, when the full Kingdom is consummated on the earth, every injustice will be set right, every person who is lost anything will be repaid seven times what they lost, and all of us will be made whole, well, and will lack nothing. That Kingdom reality is already here, but not in its fullness, and our current assignment is to bring more of that Kingdom reality to all those around us, and to every place we go. It doesn't matter that it makes us uncomfortable, it is still our assignment. Jesus modeled for us the behavior of a person in full relationship with the Father, and with the Holy Spirit. He healed every person who came to him for healing. He paid his bills-for the first part of his life by working at a trade and having a business, in the years of his ministry he paid his taxes by finding money in the mouth of a fish. If I suggested that you pay your taxes in a similar way, because you have faith in God, I would be branded as some sort of heretical “prosperity preacher”. So be it. Here's what I know: Scripture says that we are to be in good health, and to prosper in all things, even as our soul prospers. I believe it all starts with “soul prosperity”; with our mind, will, and emotions being in perfect alignment with those of the Lord. This is only possible through the indwelling life of the Holy Spirit. The more we can experience that reality, the more the reality of material wealth, and physical health, will be ours. So don't be discouraged by criticisms about the “prosperity gospel”. And don't be discouraged by the fact that you don't see everything you want to see in this regard-yet. Know that God's promises are true, he never lies, he is never late, he never fails to deliver. You are blessed immeasurably by the Creator of the universe. You are promised there will come a day when you will live in your perfected body the way it was intended to be originally, that you will suffer no illness, that you will not weep any longer, and there will be no lack of money, food, love, safety, or anything else you need. If that isn't true health and wealth, and I don't know what is. Feature Presentation: 5 Ways To Jumpstart Your Dead Blog Posts You've written a blog post, and it feels to you is though it has fallen flat. Or perhaps you're looking through your back catalog and found some old posts that really did fall flat. They got no engagement, very few if any comments, and you just feel overall it could've been better. Is there an easy and simple way to jumpstart these “dead” blog posts-shock them with the paddles, so to speak, and get their heart beating again? Absolutely! Here are 5 ways you can jumpstart a dead blog post… Headlines. Exchange that old, plain-Jane, boring headline for one that invokes emotion, uses power words, is controversial, cutting, inflammatory, or creates great hope. Go crazy and brainstorm many different headlines for your old, dead blog post. Sometimes all a post needs to bring it back to life is for someone to actually read it. The Lead.  Just like a good novel or movie, a blog post needs to start in the middle of the action. It needs to capture the imagination of the reader right away. If you've written a piece that just doesn't seem to have life in it, after you've readjusted the headline, consider rewriting the “lead” (the first few sentences or paragraphs) that set up the rest of the post. Instead of relating dry facts or a boring thesis statement, perhaps you could tell story, share a personal experience,  or ask some penetrating and thought-provoking questions. Simply ask yourself, “How can I make the beginning of this post more outrageous, more imaginative, more inspiring, or even into something that would evoke more skepticism?” Subheads.  Often, long blog posts die a quick death because people simply cannot wade through the wall of text that confronts them. This is why we break up our writing online into shorter paragraphs; it makes it easier for people to scan, and it looks as though it will be easier to read. One of my favorite devices for keeping people reading a post is to use mini-headlines or “Subheads” to string the main part of the story together throughout the text. Images.  I'm talking about pictures here. Actual pictures. If you can find a photo that perfectly illustrates the point you're trying to make, or one that is representative of the idea you're trying to convey, then by all means use it. Make sure you use a photo that you have the rights to use (either by the photo through a stock photo service, one you have otherwise obtained a clear license for, or a photo you took yourself). Do be careful not to use cliché photos: if you're writing about how to negotiate, for heaven's sake please don't show photo of two men in business suits shaking hands! You can be more creative than that. One great source of unusual but creative photos for this purpose is a stock photo website called Unsplash. Many thanks to my friend Mike Kim for pointing this resource out to me. Enhanced Content.  Offer an enhanced version of the content in your blog post. This might mean creating an audio file to accompany it, making a short tutorial video to go along with the blog post, or creating a checklist, infographic, or cheat sheet that can be downloaded. This enhanced content should add to the value of the post by making it readily implementable. Amy Porterfield does a great job of this on her blog. Not only is this something that is fairly easy for you to do, it can definitely increase the size of your email list if you use the approach that Amy uses, asking for an email exchange for the download. Using any one of these five jumpstart tactics should infuse your blog post with new life; using all of them is almost guaranteed to “resurrect the dead”. Your assignment: put one or more of these tactics to work and apply them on your blog. This is something you could do today and begin to see the results immediately. Will you? Which of these 5 “jumpstart tactics” will you  put to work on your blog today? Post a link! May I Ask A Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript.Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.  

In our third episode of the SWBHCP we feature 12" Darth Vader, Dave Dorman's artwork, and we do a feature on the new Star Wars Rebels line!  With our guest Crunchy Mike joining us, we dive into issues 1 and 2 of the Star Wars as Phil details the highlights of the comic series!Our podcast has been recently updated with Enhanced Content!  This means it now has photos included so you can see everything we are talking about in iTunes or on your iDevice!

In our second episode of the SWBHCP we discuss the new "Force Awakens" trailer!  With our guest Crunchy Mike joining us, we go through each scene one by one discussing and predicting what the new movie will bring.  Stay tuned for Episode 3 of the podcast which will release soon as we ended up recording two episodes in one night!Our podcast has been recently updated with Enhanced Content!  This means it now has photos included so you can see everything we are talking about in iTunes or on your iDevice!

Catherine wants to begin offering enhanced content and wants to make sure her users have a good experience. Catharine’s site is http://askthedentist.com/. Do you have a question about offering downloads? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

The first episode of the SWBHCP.  We have our friend Wayne on the show as our first guest.  Featuring several different Star Wars Vintage Posters, the 6" Prototype Boba Fett, the Imperial Transport and more!This episode has been recently updated with Enhanced Content!  This means it now has photos included so you can see everything we are talking about.