Podcasts about amazon news

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Best podcasts about amazon news

Latest podcast episodes about amazon news

Ecommerce Brain Trust
The Retail Round-Up - “You Complete Me” - Episode 386

Ecommerce Brain Trust

Play Episode Listen Later Apr 1, 2025 20:56


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

Book Marketing Tips and Author Success Podcast
Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines

Book Marketing Tips and Author Success Podcast

Play Episode Listen Later Mar 28, 2025 9:23 Transcription Available


Ever feel like you're banging your head against a wall trying to get your Amazon ads approved? You're not alone. When a mystery thriller author's cover featuring a bloody knife was rejected because it looked "too menacing" and appeared to be "pointing at the consumer," we knew we had to address this frustration head-on.The absurdity reaches new heights when you discover Amazon approved the print version with the identical cover but rejected the ebook ads. This is just one example of Amazon's maddening inconsistency across its various platforms and departments. While the ads team remains vague and often contradictory, other Amazon departments like A-plus content provide clear, specific feedback. Romance authors face similar arbitrary judgments about how much skin is acceptable on covers, with guidelines that seem to shift without warning.Our battle-tested advice? Channel your inner toddler. Be persistent, submit multiple support tickets, provide examples of similar approved books, and don't take the first "no" as final. We've seen countless cases where persistence pays off, including our mystery thriller author who eventually got approval after multiple attempts. Whether you're dealing with ad rejections or even having your book mysteriously pulled from the platform, advocacy works. Remember: Amazon's only consistent trait is its inconsistency.Are you struggling with a specific publishing or marketing challenge? Email us and we'll dedicate a show to solving your problem! We prioritize listener questions because we know how crucial timely answers can be when you're in the trenches. And if you've implemented our advice successfully, we'd love to hear about it and give you a shout-out on our next episode.Send us your feedback!Check out our new Publishing Consulting service that will definitely change your life:https://amarketingexpert.com/publishing-consulting/Buy Penny's new book, The Amazon Author FormulaFREE BONUSLeave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

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My Amazon Guy
Amazon News: New API Update Gives Sellers Access to Critical Data!

My Amazon Guy

Play Episode Listen Later Feb 28, 2025 4:23


Send us a textAmazon just made a massive change by releasing Search Query Performance and Search Catalog Performance reports through its API. For the first time, sellers can pull impressions, clicks, conversions, and more directly from Amazon's own data!Take control of your ad spend and maximize profits. Download our PPC guide: https://bit.ly/4kjFoA1#BreakingNews #AmazonSellers #AmazonFBA #EcommerceTips #AmazonUpdateWatch these videos On YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=19What's a Good/Bad Conversion Rate? https://www.youtube.com/watch?v=G0782nWvdwM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18-------------------------------------------------Need help with your Amazon listing? Get expert help! Contact us here: https://bit.ly/4k0QIRKFeeling lost growing your Amazon business? Book a FREE coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Finally Helps Sellers!00:08 - New API Functions Released for Sellers00:17 - What Are Search Query & Search Catalog Reports?00:41 - How to Use Amazon Brand Analytics for Data01:07 - Breaking Down Impression Ownership01:34 - Why the ICAP Funnel Matters for Sellers02:07 - Amazon Finally Lets Sellers Pull Data!02:22 - How This Update Affects Tools Like Helium 10 & Cerebro03:02 - Why This Change Is Huge for Optimizing Your Listings03:24 - How to Use This Data for Real Optimization03:56 - Will Amazon Keep Giving Sellers More Data?04:13 - The Future of Amazon Data for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Book Marketing Tips and Author Success Podcast
Amazon News: Author Central Changes and Search Result Trends

Book Marketing Tips and Author Success Podcast

Play Episode Listen Later Feb 28, 2025 17:44


Amazon Author Central just made a quiet but significant change—no more URLs in author bios. What does this mean for your author platform, and how can you make sure your website still gets traffic? We break down why keeping your bio fresh matters more than ever and share a simple, proven workaround to keep your readers connected.Plus, we dive into emerging shifts in search result trends, particularly impacting genre fiction authors. Could this be a sign of bigger changes ahead for book discoverability across all categories? Tune in for the latest updates, strategies, and what you can do right now to stay ahead of the curve!Send us your feedback!Check out our new mentorship program that will definitely change your life:https://amarketingexpert.com/author-mentorship/Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information.Buy Penny's new book, The Amazon Author FormulaFREE BONUSLeave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

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My Amazon Guy
Amazon News: Marketplace Trends and Global Seller Opportunities 2025

My Amazon Guy

Play Episode Listen Later Jan 24, 2025 7:03


Send us a textAmazon continues to attract a massive number of new sellers globally, with a third joining the US marketplace. Learn about the latest marketplace trends, opportunities in international markets like Canada and Germany, and strategies to succeed in today's competitive eCommerce environment.Make smarter PPC decisions with this free guide https://bit.ly/3DLhywdWatch these videos next:Sponsored Product Advertising https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1Product Title Requirements https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=2--------------------------------------------------------------Need expert guidance? Book a coaching call today http://bit.ly/3B3HMJANeed help fixing your Amazon listing? Just ask http://bit.ly/3B1LvHtTimestamps:0:00 - Opening Thoughts on Amazon's Growth0:15 - 2024: Over 900,000 New Sellers Join Amazon0:46 - A Third of New Sellers Join the US Marketplace1:14 - Challenges with Multiple Accounts and Suspensions2:06 - Why Small Sellers Are Still Interested2:24 - Opportunities in International Markets Like Canada3:18 - The Impact of Rising CPCs in the US4:13 - Post-Brexit Challenges for European Sellers5:00 - Tactics for Small Sellers in Non-Competitive Markets6:12 - Future of Amazon: Mature or Still Growing?--------------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Vitamin A - Deine Dosis Amazon PPC
Classic – Hilfe, meine CPCs steigen

Vitamin A - Deine Dosis Amazon PPC

Play Episode Listen Later Jan 8, 2025 37:42


Steigender CPC? Keine Panik! In dieser Folge erklären dir Florian und Mareike, wie du dem Cost per Click die Stirn bieten kannst. Erfahre, wie er sich in den letzten fünf Jahren entwickelt hat und warum er gestiegen ist. Die Vitamin-A-Hosts teilen ihre besten Strategien, um auf die wachsenden Klickkosten gekonnt zu reagieren, mit dir und erklären, warum ein steigender Cost per Click nicht unbedingt schlecht sein muss.Alle Themen der Episode im Überblick: Amazon News der Woche (04:12)So hat sich der CPC in den letzten 5 Jahren entwickelt (07:40)Warum ist der Cost per Click so gestiegen? (12:00)Mit diesen Strategien kannst du auf die steigenden Klickkosten reagieren (15:37)Darum ist ein steigender CPC nicht immer schlecht (30:48)Du bist dran: Die Hörerfrage (33:33)Zusammenfassung und Fazit (37:06)Links & Ressourcen:Budgetlimits und Strategien für mehr UmsatzWie viel darf ein Klick kosten?Der Ultimative Amazon PPC Expert Guide Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: vitamin-a@adference.com

Book Marketing Tips and Author Success Podcast
Amazon News: Urgent PSA on Bestseller Claims

Book Marketing Tips and Author Success Podcast

Play Episode Listen Later Oct 11, 2024 14:47


We're dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you've used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We're breaking down the reasons behind this strict enforcement, the proof Amazon is now requiring, and the serious consequences of not complying. Don't wait—tune in to protect your author profile and avoid potential penalties in this new Amazon landscape!Send us your feedback!Help promote the podcast and earn free swag! If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information.Buy Penny's new book, The Amazon Author Formula now!FREE BONUSLeave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

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Mark Simone
Mark Takes Your Calls

Mark Simone

Play Episode Listen Later Oct 1, 2024 8:03


Dave in Chicago asked Mark about Brian Williams working for Amazon News, during the presidential election. Vinny in NJ talked with Mark about Soros buying up radio companies.

Ahead on Marketplaces
AOM SHORTS – Marketplace Sales Forecast 2025 (Amazon, Temu, ebay, Walmart etc.)

Ahead on Marketplaces

Play Episode Listen Later Jul 30, 2024 20:23


In dieser AOM SHORTS Episode sprechen Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth über Sales Forecasts, den TikTok Shop und das große OTTO Jubiläum. Wie hoch ist Amazons Umsatzprognose für 2025 und mit einem wie großen Wachstum rechnet der Marktplatzriese? Wie sehen im Vergleich dazu die Umsatzprognosen von ebay, Temu, Walmart und Etsy aus? TikTok plant die Expansion nach Spanien und Irland. Wann öffnet der Marktplatz dort seine digitalen Türen und wie erfolgreich verläuft die Expansion in Europa bisher? Die große Jubiläumskampagne von OTTO steht kurz bevor. Wie groß wird das 75. Jubiläum zelebriert und wie will OTTO den Traffic in diesem Zeitraum maximieren? Abschließend teilt Ole erste Auswertungen zum Prime Day 2024 und die aktuellsten Amazon News mit uns. Wie erfolgreich war der Prime Day in diesem Jahr? Und von welchen spannenden Deals und News können Amazon Prime User schon bald profitieren?

Ahead on Marketplaces
AOM SHORTS - Top 5 Marktplätze je Land in EU – DE, UK, ES, IT, NL, BEL und FR

Ahead on Marketplaces

Play Episode Listen Later Jul 23, 2024 17:35


In der Marktplatzwelt ist wieder einiges los. AOM Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth geben uns in dieser Episode eine erste Einschätzung zum Prime Day 2024, der auch in diesem Jahr für Rekord-Umsätze gesorgt hat. Außerdem hat das Marktforschungsunternehmen NielsenIQ eine Auswertung der Top 5 Marketplaces je Land in Europa 2024 veröffentlicht. Wie unterscheidet sich die Marktplatzlandschaft in den unterschiedlichen Ländern? Welche Marktplätze schaffen es nicht in die Auflistung? In welchen Ländern sind TikTok und Temu unter den Top Marktplätzen und wie steht es in den einzelnen Ländern um Amazon? Im Deep Dive präsentiert Ole 5 Amazon News & Updates: 1 - Amazon KI Assistent Rufus ist nun live 2 - Neue Suchergebniss-Konzept bei Markensuchen auf Amazon 3 - Amazon testet neuen Vendor Forecast mit Bestellvolumen statt Nachfragevolumen 4 - Jetzt schon Amazon Deals für Black Friday, Cyber Monday & Prime Big Deal Days anlegen 5 - Studie stellt fest: Nutze aus allen Generationen kaufen bei Amazon

Ahead on Marketplaces
Amazon kopiert TEMU und veröffentlicht Discount-Marktplatz & Event Updates: eBay, AOM, K5, Prime Day

Ahead on Marketplaces

Play Episode Listen Later Jul 1, 2024 19:00


Diese Woche haben Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth neben spannenden Marketplace News auch zwei Event-Hinweise im Gepäck: 1 - Nächste Stopps der Eventreihe von eBay: 03.07.2024 in Düsseldorf, am 17.07.2024 in Stuttgart 2 - AOM Save the Date: am 23.10.2024 in Köln & am 12.11.2024 in München Außerdem teilt Florian seine Eindrücke von der K5, die letzte Woche in Berlin stattfand. Welche Themen wurden heiß diskutiert? Wie präsent war das gesamte Marketplace-Thema auf der Konferenz und was hat es mit Amazon's Plänen, einen Temu ähnlichen Discounter zu eröffnen, auf sich? Im zweiten Teil spricht Ole über die aktuelles Marketplace und Amazon News: 1 - Am 16. & 17. Juli ist Amazon Prime Day: Vorbereitungen, Gebote & Budgets 2 - Niederlande wird Teil des Amazon Pan EU Programms 3 - KI Verbesserungsprogramm für Amazon Content wird aktuell ausgerollt 4 - Galaxus setzt auf Transparenz und veröffentlicht Produkt-Herkunft

Ahead on Marketplaces
AOM SHORTS - Amazon News: Schnittstellen zu Canva & Google Ads, Content KI Dashboard & neue Up-Selling Section

Ahead on Marketplaces

Play Episode Listen Later Jun 3, 2024 17:21


Host Moritz Meyer und MOVESELL Marketplace Experte Ole Schleth sprechen in dieser AOM SHORTS Episode wieder einmal über die aktuellsten Amazon News. 1 - Neue Brand-Informationen bei den Rezensionen auf der Produktdetailseite 2 - Performance Max for Marketplaces: Neues Google Tool zum Bewerben von Amazon Produkten 3 - Neue Vorlagen für Vertikale Videos im Amazon Videobuilder 4 - Amazon x Canva: Neue Amazon Creatives Library Verknüpfung für Canva 5 - Amazon KI: Neues Dashboard mit Änderungsvorschlägen für Amazon Content 6 - Amazon B2B: Neue Sponosored Product Placement Modifier für Steigerung der B2B Sales 7 - Neue Section "Ergänzende Produkte" auf der Produktseite 8 - Neues Sponsored Brands Format mit rotierenden Produkten Welche dieser Updates sind schon jetzt verfügbar und welche werden gerade noch auf dem US Marktplatz getestet? Welche Benefits liefern die einzelnen Neuerungen und welche sind besonders vielversprechend?

My Amazon Guy
Amazon News: Add to Cart on the Search Engine Page!

My Amazon Guy

Play Episode Listen Later Oct 10, 2023 4:19


Steven Pope, the founder of My Amazon Guy, brings you exciting news about a game-changing Amazon feature that will transform your shopping experience! In this video, Steven explores the innovative "Add to Cart" button that's set to make a huge impact on Amazon's clickthrough rate.Stay ahead of the game with the groundbreaking "Add to Cart" feature on Amazon. This video by Steven Pope is your guide to understanding its impact and how it can benefit your Amazon selling strategy. Watch now to gain a competitive edge in the dynamic world of Amazon shopping! 

Larry Lawton: Jewel Thief
Ep203: How Secure Is Your Privacy - Amazon News Update

Larry Lawton: Jewel Thief

Play Episode Listen Later Sep 25, 2023 59:27


Larry and Nick dive deep into the world of technology, privacy, and the digital age. In today's episode, we're uncovering the hidden layers of Amazon Alexa's privacy settings. Ah, Alexa. It's like having a personal assistant who can play music, answer questions, and control your smart home. But have you ever wondered just how much Alexa knows about you? With convenience comes concern. In a world where data privacy is a hot topic, Alexa has been scrutinized for eavesdropping and tracking user activities. Here's something you may not know, Amazon workers could listen to what you tell Alexa. Watch the video podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@TheRealDealwithLarryLawton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Larry Lawton Jewel Thief Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/LarryLawtonJewelThief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy the Crooked Diamond Cigar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://crookeddiamondcigar.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Larry's Book Gangster Redemption: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.realitycheckprogram.com/store/Books-c60128258⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/reallarrylawton/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vm.tiktok.com/ZMJSMNDLY/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/larrylawtonjewelthief/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://teespring.com/stores/larrylawton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Official Discord Server: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/jj9h9dktMD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Cameo: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cameo.com/larrylawton?qid=1616534953⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Larry Lawton Consulting: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.realitycheckprogram.com/store/Consulting-c60114317⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Video Help for Young People: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.realitycheckprogram.com/store/⁠⁠⁠⁠⁠⁠⁠

My Amazon Guy
[Amazon News] Changes to Search Results, Review Display, How this will Impact FBA Sellers

My Amazon Guy

Play Episode Listen Later Aug 20, 2023 15:51


Unveiling the Game-Changing Updates!Steven Pope unveils Amazon's latest groundbreaking changes. He dives into how Amazon displays product reviews in search results and illustrates the impact of review percentages versus counts. With keyword insights and trend analysis, Pope reveals how Amazon's ever-evolving algorithms are shaping consumer choices.Listen as he dissects various product categories, highlighting the potential influence of percentage-based reviews on consumer decisions. He delves into sponsored product ads on platforms like Pinterest, offering a glimpse into the changing landscape of advertising strategies.Stay ahead of the curve by smashing that subscribe button to stay updated on Amazon's dynamic changes. Elevate your Amazon business with game-changing tips and services at MyAmazonGuy.com

AWS Morning Brief
Amazon Calls Down Regulatory Lightning

AWS Morning Brief

Play Episode Listen Later Jun 26, 2023 5:41


AWS Morning Brief for the week of June 26, 2023 with Corey Quinn. Links: The FTC comment period about the business of cloud computing ended Amazon warehouse practices are now the focus of a senate probe The FTC is suing Amazon for its Prime enrollment dark patterns Amazon's iRobot acquisition is now the subject of an EU investigation The launch of Amazon Clinic is being delayed after the senate asked some hard questions Announcing Amazon EC2 Hpc7g instances  AWS Lambda supports starting from timestamp for Kafka event sources AWS Step Functions launches Versions and Aliases  AWS Transfer Family announces structured JSON log format 5 Stages to Building a Successful Partner Practice with AWS Say Hello to 176 AWS Competency, Service Delivery, Service Ready, and MSP Partners Added or Renewed in May How GoDaddy Implemented a Multi-Region Event-Driven Platform at Scale New Amazon EC2 C7gn Instances: Graviton3E Processors and Up To 200 Gbps Network Bandwidth For actual technical depth, my thanks to David Cuthbert in the Last Week in AWS Slack Community for surfacing this AnandTech article. Stream VPC Flow Logs to Datadog via Amazon Kinesis Data Firehose Creating real-time flood alerts with the cloud Use AWS Private Certificate Authority to issue device attestation certificates for Matter Should I use the hosted UI or create a custom UI in Amazon Cognito? - Trick question, you should use recurring Last Week in AWS sponsor FusionAuth instead.  Coming soon: updates to AWS Certified Cloud Practitioner exam How I achieved all six specialty AWS Certifications on first attempt How to win a $5 Amazon Gift Card, just by signing up for the Amazon News newsletter 

eCommerce Deep Dive
Amazon News & Trends: March 2023

eCommerce Deep Dive

Play Episode Listen Later May 10, 2023 7:35


In this episode of eCommerce Deep Dive, Nate Hogle, Director of Program Development at Media.Monks, covers the latest Amazon updates for the month of March 2023.   The 8 updates are as follows:  Deprecation of Amazon DSP Simple Remarketing Pixel & Ad Tag 2.0 Transition Twitch Saw Growth of Vtube Content Amazon Continues to Push Retail Boundaries with it's New ‘Just Walk Out' Tech for College Campuses New Amazon Ad Console “Brand Profile” Program AMC Now Supports Flexible Store Visit Insights “Frequently Returned Item" Badge Now Appearing on Product Detail Pages Brand Metrics Dashboard in the Amazon Ad Console Walmart Rolled Out a Fresh Website and App   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

eCommerce Deep Dive
Amazon News & Trends: February 2023

eCommerce Deep Dive

Play Episode Listen Later Apr 7, 2023 7:35


In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of February 2023.   The 10 updates are as follows:  Sponsored Brands creative builder redesign Sponsored Display campaign copy Shorter campaign minimum run time for Amazon Audience Amazon Capacity Manager Amazon's legal action against fake review brokers  3-Way Match for the mobile app Apparel fulfillment fee rates Diverse on-model imagery for better representation of shoppers Walmart to double its healthcare presence  Target introducing Drive-Up Returns   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

My Amazon Guy
WTF?! Auction Based FBA Storage??!?? [Amazon News]

My Amazon Guy

Play Episode Listen Later Mar 2, 2023 6:09


00:00 Starting on March 1, 2023, you have to bid for your FBA storage on Amazon.00:16 New Capacity Manager showing new FBA capacity limit00:58 Storage Capacity Increase Request01:15 Bidding System is broken02:58 Expiration of the date of request03:26 Amazon came out with IPI; if you have a bad IPI then you have no unlimited storage03:40 Restock limits came after the pandemic hits04:29 Amazon is completely understaffed05:06 Restock Limits sucks so bad05:17 Steven cannot believe that he has to bid every month on his total capacity limits

eCommerce Deep Dive
Amazon News & Trends: January 2023

eCommerce Deep Dive

Play Episode Listen Later Feb 24, 2023 4:41


In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of January 2023.   Updates include: Buy with Prime Amazon Pharmacy RxPass Updated Supply Chain Standards  Amazon Ads Product Tab Twitch Display Inventory  Walmart Business Walmart Connect   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

My Amazon Guy
[Amazon News] FBA Switching to Auction Based Storage Space System?! (Like PPC)

My Amazon Guy

Play Episode Listen Later Feb 17, 2023 7:39


00:00 Introduction00:19 Interesting LinkedIn post by Malte Karsten00:50 Amazon moving towards an auction-based system01:53 Sellers will be able to request more volume or capacity from their FBA monitoring dashboard02:00 Sellers will be able to bid for more storage and volume and capacity in USD02:34 The IPI metrics remain untouched03:06 Amazon, run your logistics just like PPC03:22 No other information yet on the major change in Logistics03:57 Amazon does not have enough employees05:20 Amazon has built its entire system on the speed of delivery06:09 Expect a lot of constraints, exemptions, and user situations that will limit the auction.06:24 At the end of the day, the Vendor Central brands are gonna win07:04 Sign Up for Pope + Guided Coaching Call07:30 Free MAG Swag

eCommerce Evolution
Episode 224 - The Latest Shopify and Amazon News with Rick Watson

eCommerce Evolution

Play Episode Listen Later Feb 15, 2023 40:20


In this episode, you'll hear Rick Watson's unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff!   Here's a look at what we cover: How Rick grew from 0 to 45,000 followers on LinkedIn in a few years (fun side notes for anyone wanting to grow their social following). The recent Shopify rate increases - people are complaining, but no one is leaving. Headless Commerce and Shopify Components - it's new(ish), it's sexy, and everyone is talking about it. Is it right for you? Amazon FBA changes related to IPI - this shows that Amazon is smarter than the rest of us. Buy with Prime - what is it, when does it make sense vs. when does it not?  Walmart, Target+, and the other marketplaces - should you care?  

eCommerce Deep Dive
Amazon News & Trends: December 2022

eCommerce Deep Dive

Play Episode Listen Later Feb 1, 2023 4:23


In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of December 2022.   Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

eCommerce Deep Dive
Amazon News & Trends: November 2022

eCommerce Deep Dive

Play Episode Listen Later Dec 12, 2022 5:06


In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of November 2022.   Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

My Amazon Guy
NEW Amazon Seller Badges on Storefront

My Amazon Guy

Play Episode Listen Later Dec 9, 2022 3:25


NEW Amazon Seller Badges on Storefront00:00 Introduction00:12 Brand Storefront is different from your Seller's Storefront00:26 If you click your product page and click the Sold by icon; it will lead you to your          Seller Storefront00:40 What's new on Amazon Seller Storefront01:11 Conversion win for Sellers if their customers buying decisions are based on who sells           the longest; where the products are manufactured and the number of sold units. 02:39 These changes give minimal impact change to Sellers but definitely a positive one02:49 All I Want for Christmas is functional Amazon Seller Support!02:53 Amazon Sellers going through a lot right now, so small wins such as this are nice!03:11 Steven Pope on Amazon News

My Amazon Guy
Will Product Descriptions Show in Addition to A+ Content on Amazon? NEWS Update

My Amazon Guy

Play Episode Listen Later Dec 6, 2022 3:09


Four New Required Attributes00:00 Introduction00:17 The Four additional attributes are color, size, product description, and department name00:33 These need to be filled by Dec 1 before they become required fields for some categories.00:36 If unfilled, listings could be stranded or yanked entirely from the Amazon Catalog00:38 First: Color Name will be required in a lot of clothing items such shorts, shirts, sweatshirts00:55 Second: Size for shirts, coats, pants01:08 Third: Product Description with a broader categorization from home, rug, blanket & others01:35 Steven's prediction is that the Product Description will be shown in addition to the           A+ Content in the future.01:49 Product description could mean more copy, more SEO juice, more indexing,02:37 Fourth: Department name specifically created for backpacks that can be for kids or soldiers 02:56 Effectivity Date is December 1, 2022

My Amazon Guy
Amazon News: FBA Slashes Restock Limits 60% - Makes no Announcement

My Amazon Guy

Play Episode Listen Later Nov 21, 2022 4:42


Amazon News: FBA Slashes Restock Limits 60% - Makes no Announcement00:00 Introduction 00:03 Amazon slashed the Restock Limits by more than 60%00:27 Restock limits came down from 50,000 to 19,900 units only.00:41 Alarming and this usually happens when Amazon has some urgent problems01:08 It looks like Amazon has massive staffing shortages issues01:22 If that is the case, we can expect all problems to come up based on previous experiences01:52 If Amazon can't deliver fast, we can expect more players to come into the marketplace            like Target.01:58 If sellers won't be able to send stocks to Amazon then we can expect sales to drop in Q402:54 Two things to do to address restocking limits02:58 First, file a ticket requesting a restock limit increase03:31 Second, request an exemption of override on your behalf to get the restock limits up

Day 2
Discussing Amazon's Latest News Stories with James Kelly

Day 2

Play Episode Listen Later Nov 17, 2022 33:10


In today's episode, James Kelly and I run through all the latest stories from Amazon and talk about how they can influence sellers on the platform.James began selling on Amazon years ago and has since had multiple successful exits and morphed into an incredibly successful brand builder.In today's episode, we shed light on some stories, such as accepting Venmo as a payment option, Bezos' role in the company, and the real story behind Amazon's stock price.Make sure to check it out!Key TakeawaysIntro (00:00)Venmo & Amazon working together (01:48)Bezos' involvement with Amazon (09:14)Is Amazon greedy? (15:04)Is Amazon watching Shopify? (17:14)The businesses James is running now (20:11)The panic over Q3 results (23:49)Episode wrap-up (32:26)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Podcast4Scifi
Episode 368 – Black Panther, Batman and Kevin Conroy, Amazon news, Trailers

Podcast4Scifi

Play Episode Listen Later Nov 16, 2022 37:53


Black Panther 2 has come and not yet gone. We will discuss opening numbers and with out spoilers, what Game God gave it on a 1 – 10 scale. Batman and Kevin Conroy will remain linked to one another maybe for all time. Amazon and Tech companies lay off thousands, so was it needed? Luna […] The post Episode 368 – Black Panther, Batman and Kevin Conroy, Amazon news, Trailers appeared first on Podcast4Scifi.

eCommerce Deep Dive
Amazon News & Trends: unBoxed 2022

eCommerce Deep Dive

Play Episode Listen Later Nov 11, 2022 13:03


In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year's unBoxed conference by Amazon Ads held in New York.    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

Day 2
Here's Why Amazon is in the Headlines Again

Day 2

Play Episode Listen Later Nov 10, 2022 26:04


In today's episode, Jason is joined by Shannon Roddy, as they go through all the latest headlines and updates about Amazon.Amazon is like a celebrity, so they always end up in the headlines, but as you can find out in today's episode, sometimes it's for the wrong reasons.In today's episode, you're gonna hear about the new seller forum, the truth about Amazon's third quarter earnings, whether Facebook and Google are eating Amazon's market share, and Amazon's holiday re-stock limits.We're gonna be discussing what this means for Amazon, and how it all affects buyers and sellers using the platform.Make sure to check it out!Key Takeaways:- Intro (00:00)- Amazon's new seller forum (02:24)- Is Amazon in a slow growth period? (07:49)- Are Facebook and Google taking their market share? (11:09)- The new merchant cash advance program (12:24)- Episode wrap-up (25:11)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

My Amazon Guy
ICAP Search Query Report: NEW ASIN Level Data [Big Amazon News]

My Amazon Guy

Play Episode Listen Later Oct 7, 2022 17:48


ICAP Search Query Report: NEW ASIN Level Data00:00 Introduction00:13 Search Query Performance Report00:22 Link to the ICAP video : https://youtu.be/xDsphG2GsBE00:37 As of this morning, you can now click on the ASIN view01:08 Data Analysis of Age of Sage incense smudge sticks ASIN level01:37 ICAP analysis for the number of Impressions, Clicks, Add-to-Cart, and Purchases02:05 We can now know the market share of a particular keyword02:19 Switch to 6 packs variation of Age of Sage smudge sticks to get different data02;40 We now have customizable SKU data, the ICAP market share down to the keyword and ASIN level are all now in one report.03:29 The default columns in the customizable report are the best choice03:57 Apply what's needed to be added, work on the back end of the Inventory Report04:10 If the Brand Analytics dashboard for the Search Query Performance Report says that a particular keyword is the most important for the product, then it has to be added to the Title05:10 Rework the Title based on the keywords that showed up10:59 Link to the SEO Masterclass video : https://youtu.be/-Dc-ufvTHVg17:04 Recommended saving the before and after of the Title change for comparison and reporting purposes.

Amazon Legends Podcast
Harnessing High-Quality Traffic on Amazon - Durk Price - Amazon Legends - Episode # 148

Amazon Legends Podcast

Play Episode Listen Later Sep 27, 2022 63:17


Establishing your brand is hard to do through channels like Google and Facebook, but Amazon offers an easier opportunity. Durk Price is a 3 decade veteran of ecommerce and digital marketing and the Founder & CEO of eAccountable. Durk reveals how to set your brand up for success on Amazon, what ROAS your should expect from your campaign, and whether you should start on Amazon or on your own website. Takeaways:So much of starting a direct-to-consumer brand online comes down to the brand. Many brands that struggle in other ecommerce channels have found great success when they began to sell on Amazon.It is very time and cost-intensive to build a brand through Google or social media and even once you've made your investment, the traffic will not be very high quality. However, Amazon offers high-quality traffic to brands at a fraction of the cost.High-quality traffic is traffic that converts at a high rate, which depends on your campaign's lifetime. Early on it's good to get a 1:1 ROAS (Return on Ad Spend), while mature campaigns should have 3:1 or 4:1 ROAS. Starting a business on Amazon allows you to go to market faster than through other channels because you don't have to worry about things like the ecommerce platform, shipping, customer service, etc.When you're starting your company, it's better to start on Amazon, but if you do want to have a website, you should have that website point back to Amazon. This way you only need to track inventory for one channel while also getting the other perks of FBA.When you drive external traffic to your Amazon listing or storefront, your listing will receive big benefits including an improved organic rating, lowered cost of paid traffic, and increased ROAS.You need to update your product descriptions on an ongoing basis because not only do consumer trends shift, but the way consumers search for products changes along with how Amazon serves up results.Quote of the Show:“When you've got a Prime badge on everything, it's a lot easier to sell” - Durk PriceLinks:LinkedIn: https://www.linkedin.com/in/durkprice/Email: durk@eaccountable.comCompany website: https://www.eaccountable.com/Shout Outs:Helium 10Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Amazon Legends Podcast
Raiders of The Lost Amazon Keywords - Nisan Bal - Amazon Legends - Episode # 147

Amazon Legends Podcast

Play Episode Listen Later Sep 22, 2022 62:00


Most people know about optimizing your title, bullets, and A-plus content to include keywords, but today's guest knows how to find hidden keyword fields that can push your listing up the rankings. Nisan Bal is the Head of Amazon Advertising at Seller Interactive and has over a decade of experience in all aspects of E-commerce. Nisan shines a light on the challenges of selling on Amazon internationally, the additional ways to add important keywords to your listing, and how you need to track and use your KPIs from Amazon. Takeaways:Selling through Amazon in different international markets that happen to speak the same language is not as easy as copying and pasting the listing from one market to another. For example, a listing for cookies in the US would need very different keywords than if you were selling the same product in the UK. While both markets are predominantly English-speaking, there are many differences between each market's dialect. Your backend search terms are extremely important for Amazon's algorithm. While the customer will not see these terms, they are still indexed by Amazon and can make a big difference, even if you've already optimized the rest of your listing. To access your backend search terms, start in Seller Central, go to your inventory page, and select Edit Listing. There you will find one field for keywords that allows up to 250 characters per listing. When adding keywords, you don't need to separate each term with commas, just a space is enough. For longtail keywords, you will need to hyphenate the terms. Mercifully, Amazon does not count those spaces against your 250-character limit. If you aren't filling out the 50 characters of space that you have for alt text on each image in your A-plus content, you are missing out on valuable real estate that could be helping your search rankings. You can use a space to separate these keywords as well.At a base level, you should be tracking your Amazon KPIs weekly and analyzing the trends in the data so that you can make informed decisions to grow your business. Quote of the Show:“Analyzing that trend, that's the most important thing. Just looking at it for the last 30 days, you can't make any judgment there unless you know, “Okay, where was I 30 days before that?”” - Nisan BalLinks:LinkedIn: https://www.linkedin.com/in/nisanbal/Email: nisan@sellerinteractive.comCompany website: https://sellerinteractive.com/Company website: https://linktr.ee/outgiveWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more 

Amazon Legends Podcast
Tell Your Brand Story on Amazon - Ila Byrne & Catherine Harpe Neal - Amazon Legends - Episode # 143

Amazon Legends Podcast

Play Episode Listen Later Sep 8, 2022 60:51


Selling on Amazon from the start of a company's launch provides unique perspectives because of the unique challenges and opportunities it comes with. Today we have two great guests, the first of which, Catherine Harpe Neal, is the Director of eCommerce at Parch Spirits Co and also runs a foster home for dogs. Along with Catherine, Ila Byrne is the Co-Founder of Parch and has some amazing experience from leading innovation at Diaggio. You'll get some great advice on the process behind launching on Amazon, how to build out your brand story using Amazon, and what it takes to assemble a great team.Takeaways:One of the most important aspects of building a lifestyle brand is educating consumers and much of that comes from working with partners in existing industries.Deciding to sell on Amazon is not just something you can do on the side of your business. It is a massive sales channel and adding that to your company requires you to adopt and implement an entirely new set of standard operating procedures (SOPs).Some of the SOPs you need to introduce to hit the ground running on Amazon include how you package orders, ASINs, and FBA and FBM decisions. Amazon is putting massive amounts of effort into promoting all 3rd-party sellers to use their FBA fulfillment service.Even though you may use FBA, it's imperative to have everything in place for FBM in case of an inventory or supply chain issue. Although you might be using an agency to help with your Amazon operation, you also need someone internally that can own everything to do with Amazon.Building out your brand through Amazon means that you can reach customers across the US while also telling your brand story through the pages of Amazon that can match the brand world that you have created through all of your other channels.Quotes of the Show:“Amazon has incentivized 3rd-part sellers enough to, in a positive way, force your hand to fulfill via FBA” - Catherine Harpe-Neil“You can't really launch a brand, especially a CPG brand, without Amazon these days” - Ila ByrneLinks:Catherine Harpe-Neil LinkedInIla Byrne LinkedInParch WebsiteParch InstagramParch Amazon StorefrontWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube: Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ 

Two Amazon Sellers and a Microphone
#250 - Amazon News, A Second Prime Day Event, Premium A+ Content, New Review Default and More

Two Amazon Sellers and a Microphone

Play Episode Listen Later Aug 24, 2022 31:53


Today Kris and Dustin chat about recent Amazon updates with Premium A+ and the 2nd Prime day event that looks to be happening in the fall! Make sure to subscribe to the podcast so that you are notified of new episodes!

My Amazon Guy
[Breaking Amazon News] 2nd Prime Day in October 2022?!?

My Amazon Guy

Play Episode Listen Later Aug 22, 2022 5:27


Join the conversation on LinkedIn https://bit.ly/3Q3rRN0Fortune article: https://lnkd.in/ge454K9pNews: Amazon is getting desperate, here comes Prime Day 2 in 2022. Leaked documents show they are planning the event for October. This will cheapen the made-up holiday and will mark the end of its success in my opinion. At least for 3rd party sellers. Amazon however will sell more echos for sure. Inflation and weak sales lead to a death spiral of discounting.Can't wait for the next 50% off MSRP sale... (Which is really 10% off last week)#amazonnews #primeday #primeday2022 00:00 Leaked Documents from Amazon HQ hint at another Prime Day Sale00:42 United States of America is in a Depression state right now00:53 The Real Inflation rate is 25%, and our COGS are up!01:46 Second Prime Day this year is gonna cheapen the Holiday01:49 Not good news for Amazon Sellers01:51 Sellers should be raising their prices now instead of discounting01:58 Consumer does not win either on Prime Day because of the made-up discounts02:22 Amazon and its stockholders are the only ones winning02:39 Sellers do not need discounting when inflation is happening03:04 If Prime Day 2.0 gets the Christmas shopping early, it'll be best for sellers.03:15 Black Friday has always been the kick-off for holiday shopping03:22 Cyber Monday has always been the best day of the year for every seller, ever!03:58 Join the conversation on the related topic posted on LinkedIn

eCommerce Deep Dive
Amazon News & Trends: July 2022

eCommerce Deep Dive

Play Episode Listen Later Aug 17, 2022 7:58


In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of July 2022.   Nathan unpacks the upgraded seller metrics, Amazon's recent legal action against Facebook group admins, Prime Day results, the new Amazon Marketing Stream beta program, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

Amazon Legends Podcast
The Secret Sauce for Small Sellers - Ruben Alikhanyan - Amazon Legends - Episode # 137

Amazon Legends Podcast

Play Episode Listen Later Aug 11, 2022 61:38


There are so many smaller Amazon sellers out there that aren't living up to the great potential they have. However, Ruben Alikhanyan, the founder of PAS Agency, is helping those sellers find success and build the value of their brand. You'll learn all about what you need to have when creating an Amazon brand, how to properly use the Amazon Brand Registry, and what is holding your conversion rates back.Takeaways: Having the right creative content in place when you are initially building a brand on Amazon strengthens the conversion which makes the growth much faster.Some of the best categories for underperforming brands to find success in include kitchen appliances, kitchen, accessories, toys, and sports.An Amazon brand's story plays a valuable role in both selling to customers as well as the valuation that the brand would receive from aggregators.If you aren't looking at it strategically, you won't find success on Amazon. Amazon wants sellers to create brands that will have longevity and will flourish.If you have identified the right keywords and still have a low conversion rate, the problem lies within your Product Details Page (PDP). On the PDP, if your SEO is strong and it's being indexed, look to your graphics as the cause of the low conversion rate.Having a recent set of data from your Amazon brand is not enough. You need other, older sets of data to give you perspective on things like conversion rates, CTR, etc.The main reason that conversion is so important is that it impacts your bottom line, your top line, and how the Amazon algorithm treats your listing. Quote of the Show:“There has to be planning, strategy behind what your logo is. Your logo is going to be an extension of your brand” - Ruben AlikhanyanLinks:LinkedIn: https://www.linkedin.com/in/ruben-alikhanyan-558b07199/ Email: ruben.a@pasagency.comPAS Agency website: https://pasagency.com/ ikoo website: https://ikoohair.com/ Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Amazon Legends Podcast
Smiling Through Amazon Suspensions - Lesley Hensell - Amazon Legends - Episode # 136

Amazon Legends Podcast

Play Episode Listen Later Aug 4, 2022 58:35


Today's guest has walked many miles in the shoes of Amazon Sellers and has helped many others sellers along the way. Lesley Hensell has been a seller on Amazon for over a decade and is the Co-Founder of Riverbend Consulting. Lesley helps other Amazon Sellers who have been suspended get their accounts reinstated. You'll hear how to approach writing your suspension, what Amazon is looking for in your Plan of Action, and how to escalate a problem within Amazon. Takeaways: When your account is suspended you need to vent and blow off some steam so that your frustration does not show up in your appeal to Amazon. You need to be reasonable in your appeal if you actually want to get reinstated.When appealing your suspension, you need to find the root cause even if you don't believe the customer complaint or other reason for the suspension. Finding the root cause means taking a very objective look at your business and repeatedly asking why.Amazon wants to see your Plan of Action (POA) in your appeal. The first step is to find the root cause and fix it. The second step is to show how you have addressed those which you have “wronged”. The third step is to show how it will never happen again.Amazon loves to see SMART goals, dates, and lots of details in the third step of your POA. It shows them how seriously you're taking this process. The Amazon Seller Performance investigators handle 20 cases per hour, which means they are only spending about three minutes looking at your appeal. Because of this, you need to put all of the pertinent information up top and keep it concise.Make sure to have someone else read your appeal to give an outside perspective and reexamine the root cause and the plan to fix it. To escalate your suspension appeal, you can get it to the Executive Seller Relations team by emailing jeff@amazon.com with the primary email for your Amazon login. Make sure the subject line is compelling and include your token number in the first paragraph. Quote of the Show:“If you get down and upset, you're not going to solve anything” - Lesley HensellLinks:LinkedInRiverbend Consulting websiteRiverbend Consulting Phone: 877-289-1017Project Retail websiteWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more here. Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more here.

The Bonehead Podcast - All Things Blood Bowl
The Bonehead Podcast 96a - Blood Bowl News (Re-rcorded) - Sunday 24th July 2022

The Bonehead Podcast - All Things Blood Bowl

Play Episode Listen Later Jul 24, 2022 17:36


"Welcome Back, #BloodBowl Fans! On episode 96 of the Bonehead Podcast we talk about South Coast Summer Review, Amazon News, and the usual News & Hobby! YouTube: https://youtu.be/Eib5xlUjYQA Links: Patreon Link: https://www.patreon.com/BoneheadPodcast South Coast Autumn (22+23 Oct) https://boneheadpodcast.com/southcoastoctober2022 Bonehead Bowl (26 Nov) https://boneheadpodcast.com/boneheadbowl2022 Base2 https://www.kickstarter.com/projects/hearthforge/base2?ref=discovery_newest&term=fantasy%20football Charlie Victor Carry Case https://charlievictorproducts.com/news-updates GW Amazon Team https://www.warhammer-community.com/2022/07/10/revealed-the-amazons-are-here-to-rip-up-the-gridiron-in-blood-bowl/ Star Player Boa Kon'ssstriktr https://www.warhammer-community.com/2022/07/11/mesmerise-your-way-to-a-touchdown-with-amazon-star-player-boa-konssstriktr/ Fanath Snake Star https://www.fanathminiatures.com/?store-page=Shaman-Snake-p467600342 —— Get Your BHPC Loot here: https://shop.spreadshirt.co.uk/bonehead-podcast/ Patreon Link: https://www.patreon.com/BoneheadPodcast #BloodBowl #Warhammer #GamesWorkshop #Bloodbowl2020 Blood Bowl,Blood Bowl 2020,Warhammer,Games Workshop,Bonehead Championship,Bonehead Podcast,Dungeon Bowl"

eCommerce Deep Dive
Amazon News & Trends: June 2022

eCommerce Deep Dive

Play Episode Listen Later Jul 15, 2022 7:58


In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of June 2022.   Nathan dives into the new and improved Retail and Brand Analytics Dashboard, second Prime Day this year, new video tool, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

Amazon Legends Podcast
ECommerce Sourcing Solutions - Scott Welker-Reyes - Amazon Legends - Episode # 133

Amazon Legends Podcast

Play Episode Listen Later Jul 14, 2022 61:42


Because of the limitations placed on the global supply chains by the pandemic, Just In Time inventory is no longer viable for many businesses. In light of this, businesses must get more people from more countries involved in sourcing their inventory. Scott Welker-Reyes is the VP of Operations & Administration at Fermob USA and has tons of experience in eCommerce and sourcing inventory from around the world. You'll hear about how to find international sourcing partners, what to consider when placing your next order, and why your business should choose FBA or FBM.Takeaways:There are ambassadors from other countries that work in the US whose job is to help businesses find sourcing partners in their home countries. These can be a great resource for discovering alternative suppliers.If your product requires multiple pieces of different materials, once you find a manufacturer for one of the parts, they likely already know other manufacturers who can make the rest of the parts.As a result of the supply chain issues over the past few years, businesses need to hedge their bets and order over and above what they would normally use. Most forecasting models have been made useless from the recent shortages.The biggest cause of increases in domestic prices for both companies and consumers is the pierce of ocean freight. Trans-pacific freight costs have risen up to 500% and that is if the cargo can even get loaded on a ship.Amazon has created an expectation for consumers that if they order something today, they should have it tomorrow. This is not the case with large items like furniture and wholesale distributors have struggled because of it.For furniture brands, the choice to use FBA needs to be carefully considered because of the shipping costs incurred by the seller and the higher risk of items being damaged during shipping due to undertrained and overburdened staff. If you have a large offering of products that also come in many different colors, consider paring those options down when selling on Amazon and only offering 6 colors instead of 24.Quote of the Show:“At this point in time, Just In Time, inventory just doesn't work any longer” - Scott Welker-ReyesLinks:LinkedIn: https://www.linkedin.com/in/scott-welker-reyes/ Personal Website: https://scottwelkerreyes.com/ Company website: https://www.fermobusa.com/ Shout Outs:USPSWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube

Amazon Legends Podcast
Moving from Vendor to Seller - Craig Leslie - Amazon Legends - Episode # 132

Amazon Legends Podcast

Play Episode Listen Later Jul 7, 2022 61:48


Amazon has evolved so much and brands that started as vendors are seeing the benefits of transitioning to sellers. Craig Leslie is the VP & Director of Ecommerce at San Diego Coffee, Tea, & Spice and the Co-Founder & Director Of Ecommerce at LonoLife. Craig breaks down the differences between Vendor Central and Seller Central, why Brand Registry is so crucial, and how to capitalize on your buy box.  Takeaways: While Vendor Central allows you to update some content for your listings, Seller Central offers much greater control of both the content and the pricing. Conversely, on Vendor Central, Amazon can set the price to fit whatever their goals are.To make changes on Vendor Central, the brand is reliant on Amazon to make the changes and then review them through their slow-moving process. As a seller, you can split up your products to have some sold through Vendor Central and others through Seller Central. The key to any brand looking to sell on Amazon is to register on Brand Registry, this will protect your brand and your buy box.When you are selling on Vendor Central, you are selling products to Amazon at a wholesale price. Whereas with Seller Central, you are selling products at retail price through Amazon.Your Seller Feedback Rating is critical for optimizing the buy box.  Overlooking this can hurt your conversion rate. Sellers have 60 days to challenge feedback and request that it be removed.Quote of the Show:“Amazon has trained their customers to want product in 24 to 48 hours” - Craig LeslieLinks:LinkedInEmail: craig@craigleslie.comTwitterSan Diego Coffee Co. websiteSan Diego Coffee Co. Amazon StorefrontLonolife websiteLonoLife Amazon StorefrontShout Outs:Greg Elfrink - Empire Flippers - Episode #127Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn moreAmazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more

eCommerce Deep Dive
Amazon News & Trends: May 2022

eCommerce Deep Dive

Play Episode Listen Later Jun 17, 2022 7:14


In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.   Nathan dives into the first brick-and-mortar apparel store in Los Angeles, Alexa cash back features, free transparency codes, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/  

eCommerce Deep Dive
Amazon News & Trends: April 2022

eCommerce Deep Dive

Play Episode Listen Later May 13, 2022 8:36


In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.   Nathan dives into Amazon's new beta program, Prime Day expectations, new fees, changes within Seller Central and advertising, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/  

My Amazon Guy
Buy with Prime - Explosive Development for Ecommerce [Amazon News]

My Amazon Guy

Play Episode Listen Later May 11, 2022 6:59


00:00 Explosive Development for Ecommerce00:20 Buy with Prime - Why this matters00:49 Amazon Prime has become a lifestyle01:27 Why Amazon does Prime02:13 Prime members enjoy Buy with Prime not just with Amazon02:37 How can merchants offer Buy with Prime04:08 When is Walmart show up in the e-Commerce scene04:36 Target is possibly the dark horse04:50 However for Shopify05:45 FBA fees are cheaper on Amazon than they will be on a website

My Amazon Guy
[Amazon News]

My Amazon Guy

Play Episode Listen Later May 5, 2022 1:29


Link to Matt Doll's post: https://www.linkedin.com/posts/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532_its-happening-over-the-last-activity-6920148677835571201-OyhH/?utm_source=linkedin_share&utm_medium=android_app00:00 Shipping container prices might be on the way down00:20 Matt Doll: All the containers we booked are down 35 to 40% peak charges

TechStuff
Tech News: Exploring the Amazon (News)

TechStuff

Play Episode Listen Later Apr 5, 2022 36:24 Very Popular


Employees at an Amazon warehouse in Staten Island pass a vote to unionize. Elon Musk becomes Twitter's newest board member. And scientists have created a new message to tell aliens where to find us.  See omnystudio.com/listener for privacy information.