Podcasts about exponea

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today's fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.   About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients   Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing Plan 00:14:07 - Evergreen Marketing Tactics 00:19:33 - The Role of Speed in Marketing 00:20:45 - Future of Marketing and AI Impact 00:23:51 - Quickfire Questions: Marketing Advice 00:29:31 - Advice for Aspiring Marketers 00:32:05 - Closing Remarks and Contact Information Quotes "Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO "If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO "If you know your niche, nail it." Andy Culligan, Fractional CMO "A lot of companies don't have a plan." Andy Culligan, Fractional CMO "Creativity always wins." Andy Culligan, Fractional CMO   Follow Andy: Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ Andy's website: https://andyculligan.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Už som našla cintorín, na ktorom by som chcela byť pochovaná. Uršula Kráľová - chief people officer Bloomreach. Po medzinárodných skúsenostiach a práci v Ázii, Silicon Valley či Prahe, pre firmy ako McKinsey a T-Mobile, sa rozhodla pomôcť slovenskému (možnému) unicornu Bloomreach (bývalá Exponea) narásť, "upratať" procesy vo firme a pospájať na oko nespojiteľné, napríklad pracovnú morálku tímu v Indii vs. v Holandsku. Čo je podľa nej ideálny CEO a founder, aké sú rozdiely v motivácií naprieč celým svetom a o mnohom inom už v tejto epizóde. NEXT? KEĎ STRETNEŠ SAMÉHO SEBA  https://open.spotify.com/episode/2hsWFK3dv5pr6soTQiLhpt?si=gQ-jk7m0Sx2s_xy66jMDGQ  Viac o príbehu Vratka Štupľa na  https://vratkostupel.sk/  Produkcia by ZAPO  https://www.zabavavpodcastoch.sk/reklama/  Na TikToku a na IG ako  @zapoofficial  Všetky podcasty nájdeš v aplikácii TOLDO  toldo.app     

On today's episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea's CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach's CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer's product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies. This episode is insightful as you'd hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

"Keď máš okolo seba správnych ľudí, vieš preniesť horu. ALE, musíš začať prvým vedrom." Jožo Kováč, spoluzakladateľ Ayanza. Spoluzaložil stratup Exponea, kde bol hviezdny founding team, na čele s jedným z najbohatších Slovákov. Svoj podiel predal, aby išiel budovať ďalší unicorn v oblasti plánovania firemných procesov a kolaborácie, s dôrazom na happiness zamestnancov. "Rozbi si veľkú misiu na maličké kroky…" PRODUKCIA BY ZAPO  https://www.zabavavpodcastoch.sk/  NEXT? Kreditka je smart  https://www.vub.sk/kreditne-karty/  

CRO of Exponea, Scott Mcnabb, shares an example of how they changed the companies selling motion to a buyer-centric approach, using a dive, survive and thrive model, a process that helped them increase average deal sizes by $55K in Saas contracts and sped up deal cycles from 280 days, down to 113.

Cześć! Dziś rozmawiamy o analityce. Wydaje się, że prostszej rzeczy od podpięcia Google Analytics nie może być. Jednak z mojego doświadczenia wynika, że to nie jest standard i wymaga wiele wysiłku ze strony e-commerce managera i programisty. I dzisiaj pomówimy o analityce na najwyższym poziomie, by móc podejmować prawidłowe decyzje, na przykładzie podejścia polskiej firmy obuwniczej Wojas – marki, która ma 180 sklepów stacjonarnych i 1500 pracowników. Marki, której e-commerce generuje ponad 20% całego B2C.W roli gościa – po raz kolejny – Michał Wojas. Michał zdradzi, dlaczego tak dużo wysiłku włożyli we wdrożenie analityki, z czym się mierzyli i co im to dało w końcowym rozrachunku?W dzisiejszym odcinku rozmawiamy m. in. o tym:- dlaczego analityka jest ważna w e-commerce?- czy analiza grup docelowych jest potrzebna?- jakich narzędzi do analizy używa firma Wojas?- jakie KPI-e są istotne przy analizie danych z Google Analytics?- dane z Exponea vs Google Analytics- model atrybucji – do czego jest potrzebny i na co zwrócić uwagę?- analiza danych w ecommerce – od czego zacząć?- z czego czerpać wiedzę odnośnie analizy danych w ecommerce?Zapraszam do słuchania!Materiały do tego odcinka dostępne na stronie: www.convertis.pl/35A jeśli chcesz być na bieżąco z najnowszymi odcinkami i informacjami ze świata e-commerce? Zasubskrybuj newsletter na www.convertis.pl/newsletter - a nasza pozytywna ecommerce'owa społeczność będzie rosła.

MICHAL PASTIER je fanoušek festivalu Burning Man, spolumajitel a kreativní ředitel reklamní agentury Zaraguza a branding studia GoBigname. Zaraguza se stala nejkreativnější agenturou v SR a ČR podle YouTube, získala zlatou Euro Effie za nejefektivnější reklamní kampaň v Evropě a Grand Prix za nejlepší profil na sociálních sítích v ČR. Michal byl zařazen mezi Top 100 evropských inovátorů podle Google a Financial Times. Dostal se i na titulku magazínu Forbes Slovensko jako vítěz kategorie Byznys 30pod30. Je také nejmladším držitelem prestižního ocenění FILIP za výjimečný přínos slovenské reklamě. Věří v sílu spojení dat a kreativity, proto se věnuje i společnosti Exponea, která patří mezi nejrychleji rostoucí SaaS firmy na světě v oblasti marketingové automatizace a pokročilé datové analytiky s využitím A.I. Pravidelně přednáší na konferencích a univerzitách. Žije v Bratislavě.

Through Exponea, Peter spread his personalized, customer-focused experiences to over a billion consumers. Under his leadership, Exponea has become one of the fastest growing European SAAS companies. Exponea's product vision was fuelled by his CEO experience from Slevomat which became number one daily deal site in 6 countries, with revenues of over €100 mil in less than 4 years. Peter's philosophy is to help his employees to become future business leaders and founders, while instilling them with strong personal and business ethics.

Personalized experiences are now a must. Marketers do their best to deliver these personalized customer experiences, but often get lost among the different tech solutions and data fragmented across their marketing stack. Now, Enter Exponea. Scott McNabb is the Senior Vice President and General Manager of the Americas for Exponea and we had a great conversation to discuss some of the solutions that marketers are turning to, the benefits of CDP organized data, and his thoughts on networking with the C-suite at the Digital Marketing and Retail Transformation Assembly.

As the #1 ranked customer data platform, Exponea joins #millenniumlive. Chief Executive Officer and Co-Founder, Peter Irikovsky delivered the opening keynote address at our Digital Marketing Transformation Assembly. We chatted with Peter afterwards to get a further glimpse into Exponea's mission to create leading customer experiences. We also learn how they protect their data in the world of GDPR.

Learn from an experienced Revenue Operations Manager to become successful in a sales ops role with our special guest, Ondrej Bosak of Exponea...

Episode's Topic: Product Recommendations Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ... Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/ Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

Episode's Topic: Customer Loyalty Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty. Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/ Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/

HR oddelenia patria (alebo by aspoň mali patriť) v každej firme medzi tie najdôležitejšie - pretože ak kvalita každej firmy závisí v prvom rade od ľudí, tak potom kvalita výberu ľudí závisí často najmä na HR manažéroch a interných recruiteroch. A v spoločnosti Exponea sa rozhodli postúpiť na ďalší level a zveriť výber ľudí do rúk interných headhunterov, resp. headhunteriek. Lenka Fiľová a Klaudia Nemčická ma najprv previedli netradičnými priestormi a potom sme sa naživo a bez strihu (ako vždy) porozprávali o tom, čo dnes reálne znamená HR v spoločnostiach, aké kvality a hodnoty hľadajú u kandidátov, ako zaujať a pritiahnuť talentovaných ľudí a ako vyzerá Exponea firemná kultúra. Navyše sa dozviete o novom trende, ktorý predstavuje interný headhunting a odhalili sme aj tajomstvom opradenú prítomnosť žltých kúpacích kačičiek na komunikačných materiáloch a taktiež poličkách spoločnosti Exponea. Prajem vám príjemné počúvanie. Oliver   

Príbeh firmy, ktorá z produktu na objednávku vyrástla na nadnárodnú spoločnosť, ktorá to dotiahla až za veľkú mláku Peter Irikovsky nám porozprával o tom, ako v Exponea budujú takú kultúru, že sa k nim ročne chcú pridať stovky ľudí. O tom, ako dávajú ľuďom možnosť pracovať napríklad z Melbourne, vlastniť podiel na raste firmy, už od prvých dní pracovať na vlastnom projekte, a dať si k tomu na obed napríklad pštrosí burger.

How can your software company improve internal & external communication to improve results fast? This episode shows you how. PLUS… how to use videos to increase your profits. And the mistake almost ALL software companies are making with their marketing. Mark Edwards and Michael Humblet reveal all. Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now and I’ll even offer you a free consultation.Links for podcast:The British Society Of Cinematographers - https://bscine.com/ Click Funnels - www.clickfunnels.com/Exponea - https://exponea.com

How can your software company avoid the common error made when attracting new customers? This episode shows you how. PLUS… how to drastically improve your productivity. And the one thing you NEED to know if you want everyone in your company to be aligned.. Mark Edwards and Michael Humblet reveal all. Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now and I’ll even offer you a free consultation.Links for podcast:Exponea - www.exponea.com