Podcasts about c r

This week, C&R fan Mark Humphreys explains why you never wear embarrassing underwear on a sinking ship, we curl up in a bean bag and wait for our tuna nightmare to end, jump on a party boat full of Canadian soldiers, and cook out in the cigarette break area behind the Motel Super 8.

Episode Notes S6E9 -- Join us as we sit down with the one and only Rico Anderson. He'll be in the house telling tales from S.W.A.T to Get Gone and beyond. As an award winning actor, a sci fi nerd, the oldest of 11 children on his mothers side (6 biological / 5 adopted) and the 3rd of 4 children on his fathers side, Rico was born in Seaside/Monterey, CA and raised on the south side of Chicago as well as the San Francisco Bay Area. It was in Chicago where Rico's love for the arts began. As a little boy, his 3rd grade class went to a touring performance of The Wiz, starring Stephanie Mills. Even at that early age, Rico sat there mesmerized and amazed at the performances. Memories from that performance stuck in the back of his mind and would not surface until a few years later when his family moved to Berkeley, California. The bug bit again and Rico started performing in several plays and Independent films. Rico also majored in Theatre Arts at San Francisco State University. Eventually, Rico moved to Los Angeles and has been blessed to have many film, television, voice over and theatre credits to his name. NEWS FLASH: You can now purchase Toking with the Dead full novel here https://a.co/d/7uypgZo https://www.barnesandnoble.com/.../toking.../1143414656... OR Show your support by purchasing FB stars. Send stars to the stars fb.com/stars ______ Follow our guest https://www.ricoanderson.com/ https://www.instagram.com/iamricoanderson/?hl=en https://en.wikipedia.org/wiki/Rico_E._Anderson https://www.imdb.com/name/nm1066970/ ______ Toking with the Dead: https://www.stilltoking.com/ https://www.facebook.com/TokingwiththeDead?tn=-]C-R https://www.instagram.com/stilltokingwith/?hl=en https://twitter.com/thetoking?lang=en https:/ /pinecast.com/feed/still-toking-with Check out Toking with the Dead Episode 1 https://www.youtube.com/watch?v=awhL5FyW_j4 Check out Toking with the Dead Episode 2 https://www.youtube.com/watch?v=SaUai58ua6o Buy awesome Merchandise! https://www.stilltoking.com/toking-with-the-dead-train https://teespring.com/stores/still-toking-with ____ Our booking agent: https://www.facebook.com/AmyMakepeace https://www.facebook.com/groups/3770117099673924 ___ Sponsorship Opportunities: https://www.stilltoking.com/become-a-sponsor or email us at bartlett52108@gmail.com thetokingdead@gmail.com ————————————— Follow Still Toking With and their friends! https://smartpa.ge/5zv1 https://thedorkeningpodcastnetwork.com/ ————————————— Produced by Leo Pond and The Dorkening Podcast Network https://TheDorkening.com Facebook.com/TheDorkening Youtube.com/TheDorkening Twitter.com/TheDorkening More About he Guest: Known for playing a variety of humans....and aliens, Rico's selected film and television credits include S.W.A.T. on CBS, The Orville and Rosewood on FOX and Young & Hungry on Freeform. Other selected works include, The Mick, Grey's Anatomy, The Fosters, NCIS, Modern Family, Criminal Minds, K.C. Undercover, Two and a Half Men, Mike & Molly, 2 Broke Girls, Days of our Lives, The Bold and the Beautiful, Murder in the First, Sullivan & Son, Justified and The Shield. Rico was also tapped for the lead role in the feature, Get Gone opposite Lyn Shaye and Robert Miano. Rico's breakthrough role was in the 2005 Academy Award Winning short, "Mighty Times: The Children's March" portraying civil rights activist, Shelley "The Playboy" Stewart. This period piece was Narrated by Samuel L. Jackson (Marvel's The Avengers, Star Wars Trilogy) and Sam Elliott (The Hulk, The Big Lebowski) respectfully. Another breakthrough role was in Sci Fi where Rico was tapped to star in the TV pilot, Star Trek: Renegades, directed by Tim Russ (Tuvok in Star Trek: Voyager) and starring Walter Koenig (Star Trek, Babalon 5), Sean Young (Blade Runner) and Edward Furlong (John Connor in The Terminator). Rico was directed by Joss Whedon (Marvel's The Avengers, Agents of S.H.I.E.L.D.) in the pilot for Dollhouse w/ Eliza Dushku and played (The Color Purple) Danny Glover's son in in "The Harimaya Bridge" with Peter Coyote. As a member of the L.A. based Sketch Comedy Troupe, 'The Outpatients', Rico performed at The World Famous Comedy Store Main Room. Selected Commercial works includes: Kraft Macaroni & Cheese, Direct TV, UPS Store, Lending Tree, Bud Light, Honda, Sony, Jeep. Voice Over Commercial work includes: Mc Donalds, Bud Light, Sony, Jeep, The University of Maryland University College (UMUC) and National Rent a Car. As a Voice Over artist, Rico has recorded Loop Group / ADR work for Batman: Arkham Knight, #FreeRayshawn, Rebel and Being Mary Jane (BET), Geostorm, Power (Starz) and VH-1's Hit the Floor. Find out more at https://still-toking-with.pinecast.co Send us your feedback online: https://pinecast.com/feedback/still-toking-with/624d631c-91b7-463c-afde-ad46efb50d6c

Today on MetroNews This Morning: --Coal advocates advance measure to encourage coal as a fuel to produce electricity--Senator Capito believes the 60 votes will be there to pass the C-R to keep the Government funded--More on the takeover of Mingo County Schools by the state--In Sports: It's semi-final Friday at the Girl's State High School Basketball Tourney in Charleston 

Episode Notes S6E6 -- Peppermint Patty is in the house. Join us as we chat with the one and only Patricia Patts. She'll take us on her journey from Annie to The Peanuts and beyond. Patricia Patts (born July 31, 1967) is an American actress, singer, songwriter and entrepreneur. She played the lead role in the 1978 Los Angeles touring production of Annie, and the voice of Peppermint Patty on the Peanuts TV specials from 1979 to 1980. CHECK OUT Ben & Jeff's newest animation and past LIVE episodes at https://redcoraluniverse.com/the-misadventures-of-tobi-duke1 https://redcoraluniverse.com/en/ HELPFUL LINKS: VETERANS: https://www.va.gov/.../mental-health/suicide-prevention/ https://www.veteranscrisisline.net/ https://homebase.org/programs/get-care/ ADDICTION: https://lp.recoverycentersofamerica.com/.../continuum-of.../ https://www.refreshrecoverycenters.com/reclaim-your-life.../ https://drughelpline.org/ Due you know someone that has lost their lives due to addiction? Or even someone that has made a full recovery? Reach out to Johnny Whitaker so they can help to celebrate the lives lost/ lives recovered at overdoseawareness0831@gmail.com NEWS FLASH: You can now purchase Toking with the Dead full novel here https://a.co/d/7uypgZo https://www.barnesandnoble.com/.../toking.../1143414656... OR Show your support by purchasing FB stars. Send stars to the stars fb.com/stars Follow our guest https://patriciapatts.com/ https://en.wikipedia.org/wiki/Patricia_Patts https://www.imdb.com/name/nm0666647/ https://www.instagram.com/patriciapeppermintpattypatts/?hl=en _______ Toking with the Dead: https://www.stilltoking.com/ https://www.facebook.com/TokingwiththeDead?tn=-]C-R https://www.instagram.com/stilltokingwith/?hl=en https://twitter.com/thetoking?lang=en https:/ /pinecast.com/feed/still-toking-with Check out Toking with the Dead Episode 1 https://www.youtube.com/watch?v=awhL5FyW_j4 Check out Toking with the Dead Episode 2 https://www.youtube.com/watch?v=SaUai58ua6o Buy awesome Merchandise! https://www.stilltoking.com/toking-with-the-dead-train https://teespring.com/stores/still-toking-with Our booking agent: https://www.facebook.com/AmyMakepeace https://www.facebook.com/groups/3770117099673924 Sponsorship Opportunities: https://www.stilltoking.com/become-a-sponsor or email us at bartlett52108@gmail.com thetokingdead@gmail.com ————————————— Follow Still Toking With and their friends! https://smartpa.ge/5zv1 https://thedorkeningpodcastnetwork.com/ ————————————— Produced by Leo Pond and The Dorkening Podcast Network https://TheDorkening.com Facebook.com/TheDorkening Youtube.com/TheDorkening Twitter.com/TheDorkening MORE ABOUT THE GUEST: Patts was born July 31, 1967, in California. She is one of five children, all of whom were involved in acting or music. She started as a child actor in the early 1970s performing in local theatre companies in the Pasadena area. At age six, she appeared in her first commercial for Mama Celeste Pizza. Patts attended Pasadena Alternative School and, while a student, was appointed to a student trustee's position on the Pasadena Board of Education. In 1977, Norman Lear was casting for a new version of The Little Rascals. Patts had originally auditioned for the role of Darla, but since she wasn't the Darla type, they wrote in a new role for her; Rocky. That year she also had a small role in the short lived TV show, A Year at the Top.In 1978, she auditioned, along with 2,000 other girls, for a role in the Los Angeles touring production of Annie. She won the title role and went on to play the part in San Francisco and Los Angeles between 1978 and 1979. At the same time, she was also the voice of Peppermint Patty for the Peanuts cartoons. Patts went on to work on a number of television shows including Archie Bunker's Place, TV 101, Student Exchange (TV movie), The Judge, KID*S, and A Place to Call Home (TV movie). She also has roles in the films Party Line and For Keeps. In 2013, Patts opened a business called Write Off the Row. In 2017, in anticipation of the 40th Anniversary of the musical Annie, she was invited by Inside Edition to New York to celebrate the musical. She was featured on the news show singing "Something was Missing" from Annie. In 2021, she started attending comic conventions throughout the US as a guest. In 2024, Patts created her own podcast, The Peanuts Gallery, which can be listened to on Spotify, Apple, IHeartRadio, Amazon and watched on YouTube. http://the-peanuts-gallery.com She currently lives outside of Nashville, Tennessee. Find out more at https://still-toking-with.pinecast.co Send us your feedback online: https://pinecast.com/feedback/still-toking-with/11eaa542-6111-4ccc-a476-f4c093f069d8

Episode Notes S6E5 -- Join us as we dive into the mind of Radio City Music Halls first ever African American Rockett.. Jennifer Jones will be in the house telling her tales of how she was able to breakthrough the color barrier to become the first African American Rockett in its 62 year history.. Jennifer Jones (born August 1, 1967) is an American dancer and actress. In 1987, she became the first African American Radio City Music Hall Rockette. Jones was born on August 1, 1967, in Newark, New Jersey and was raised in Randolph, where she attended Randolph High School and County College of Morris. CHECK OUT Ben & Jeff's newest animation and past LIVE episodes at https://redcoraluniverse.com/the-misadventures-of-tobi-duke1 HELPFUL LINKS: VETERANS: https://www.va.gov/.../mental-health/suicide-prevention/ https://homebase.org/programs/get-care/ ADDICTION: https://lp.recoverycentersofamerica.com/.../continuum-of.../ https://www.refreshrecoverycenters.com/reclaim-your-life... https://www.veteranscrisisline.net/ / https://drughelpline.org/ Due you know someone that has lost their lives due to addiction? Or even someone that has made a full recovery? Reach out to Johnny Whitaker so they can help to celebrate the lives lost/ lives recovered at overdoseawareness0831@gmail.comedcoraluniverse.com/en/ NEWS FLASH: You can now purchase Toking with the Dead full novel here https://a.co/d/7uypgZo https://www.barnesandnoble.com/.../toking.../1143414656... OR Show your support by purchasing FB stars. Send stars to the stars fb.com/stars Follow our guest https://en.wikipedia.org/wiki/Jennifer_Jones_(Rockette) https://www.instagram.com/rockettejenn/ https://rockettejenn.com/ Toking with the Dead: https://www.stilltoking.com/ https://www.facebook.com/TokingwiththeDead?tn=-]C-R https://www.instagram.com/stilltokingwith/?hl=en https://twitter.com/thetoking?lang=en https:/ /pinecast.com/feed/still-toking-with Check out Toking with the Dead Episode 1 https://www.youtube.com/watch?v=awhL5FyW_j4 Check out Toking with the Dead Episode 2 https://www.youtube.com/watch?v=SaUai58ua6o Buy awesome Merchandise! https://www.stilltoking.com/toking-with-the-dead-train https://teespring.com/stores/still-toking-with Our booking agent: https:// www.facebook.com/AmyMakepeace https://www.facebook.com/groups/3770117099673924 Sponsorship Opportunities: https://www.stilltoking.com/become-a-sponsor or email us at bartlett52108@gmail.com thetokingdead@gmail.com ————————————— Follow Still Toking With and their friends! https://smartpa.ge/5zv1 https://thedorkeningpodcastnetwork.com/ ————————————— Produced by Leo Pond and The Dorkening Podcast Network https://TheDorkening.com Facebook.com/ TheDorkening Youtube.com/ TheDorkening Twitter.com/ MORE ABOUT THE GUEST: Jones' national debut with the RCMH Rockettes was on Sunday, January 31, 1988 during the National Football League Super Bowl XXII halftime show at Jack Murphy Stadium in San Diego, in a game between the Washington Redskins and the Denver Broncos. Produced by Radio City Music Hall, the theme was "Something Grand", and was intended to break from the "traditional baton-twirling approach" of past halftime shows, as explained by Barnett Lipton, Radio City Music Hall's special events coordinator.[11] He added that the theme was a spinoff of the year 1988. “We've come up with a show that's all 88 – 88 pianos, each with 88 keys, and the 88 greatest legs in show business.” The 12-minute spectacle showcased 1,200 performers, which included 44 Rockettes, 400 swing band members, 300 Jazzercisers, 88 tuxedoed pianists simultaneously playing on 88 Kimball grand pianos, and two college marching bands (San Diego State and USC).R&B singer Chubby Checker sang his hit song, The Twist. The pianists performed an adapted version of Edvard Grieg's Piano Concerto in A minor, Op. 16, accompanied by the Radio City Music Hall Rockettes. Find out more at https://still-toking-with.pinecast.co Send us your feedback online: https://pinecast.com/feedback/still-toking-with/8e2a9b11-7d9a-4926-bf09-979704453a82

En estas 'Crónicas de un villano', Álvaro Anula nos lleva a la calle Cedaceros porque en ella, en el número 3, murió uno de los madrileños más castizos que hemos tenido. De hecho, se dice que el “casticismo” pudo inventarlo él. Pero más allá de esto, estamos ante el gran creador de sainetes, Ramón de la Cruz.

Episode Notes S6E3 - Join us as we chat with the guys from Miracle Farms a Colorado based cannabis facility on a mission. Jonathan Negrin's story is nothing short of miraculous. Diagnosed with Fanconi Anemia (FA) as a child—a rare genetic disorder that often leads to bone marrow failure and cancer-Jonathan was initially identified as a potential bone marrow donor for his brother Anthony, who was also battling FA. However, tests revealed that Jonathan too had the disorder. Between 8th and 9th grade, doctors recommended immediate treatment for Jonathan, including chemotherapy, radiation, and a bone marrow transplant. Astonishingly, Jonathan chose not to pursue any treatment and, at 33 years old, remains healthy and thriving. CHECK OUT Ben & Jeff's newest animation and past LIVE episodes at https://redcoraluniverse.com/the-misadventures-of-tobi-duke1 https://redcoraluniverse.com/en/ HELPFUL LINKS: VETERANS: https://www.va.gov/.../mental-health/suicide-prevention/ https://www.veteranscrisisline.net/ https://homebase.org/programs/get-care/ ADDICTION: https://lp.recoverycentersofamerica.com/.../continuum-of.../ https://www.refreshrecoverycenters.com/reclaim-your-life.../ https://drughelpline.org/ Due you know someone that has lost their lives due to addiction? Or even someone that has made a full recovery? Reach out to Johnny Whitaker so they can help to celebrate the lives lost/ lives recovered at overdoseawareness0831@gmail.com NEWS FLASH: You can now purchase Toking with the Dead full novel here https://a.co/d/7uypgZo https://www.barnesandnoble.com/.../toking.../1143414656... OR Show your support by purchasing FB stars. Send stars to the stars fb.com/stars ______ Follow our guest https://www.miraclefarmsco.com/ https://www.instagram.com/miraclefarmscolorado/ ______ T oking with the Dead: https://www.stilltoking.com/ https://www.facebook.com/TokingwiththeDead?tn=-]C-R https://www.instagram.com/stilltokingwith/?hl=en https://twitter.com/thetoking?lang=en https://pinecast.com/feed/still-toking-with Check out Toking with the Dead Episode 1 https://www.youtube.com/watch?v=awhL5FyW_j4 Check out Toking with the Dead Episode 2 https://www.youtube.com/watch?v=SaUai58ua6o Buy awesome Merchandise! https://www.stilltoking.com/toking-with-the-dead-train https://teespring.com/stores/still-toking-with Our booking agent: https://www.facebook.com/AmyMakepeace https://www.facebook.com/groups/3770117099673924 Sponsorship Opportunities: https://www.stilltoking.com/become-a-sponsor or email us at bartlett52108@gmail.com thetokingdead@gmail.com ————————————— Follow Still Toking With and their friends! https://smartpa.ge/5zv1 https://thedorkeningpodcastnetwork.com/ ————————————— Produced by Leo Pond and The Dorkening Podcast Network https://TheDorkening.com Facebook.com/TheDorkening Youtube.com/TheDorkening Twitter.com/TheDorkening MORE ABOUT THE GUEST: a true miracle. Jonathan's brother Anthony, who endured four bone marrow transplants, ultimately lost his battle with cancer. Despite his struggle, Anthony became an enduring symbol of resilience and perseverance, teaching his family and others the meaning of "NEVER GIVE UP." Jonathan now carries forward Anthony's legacy through a lifestyle philosophy he calls "4-ANT" (For Anthony), a daily reminder to live positively, never give up, and honor his brother's memory. Inspired by the relief marijuana brought Anthony in his final years, Jonathan has embraced cannabis as a cornerstone of his well-being and success in his own battle. Today, he owns a marijuana business in Colorado, dedicated to educating the world about the plant's benefits and its potential to improve quality of life. Beyond his entrepreneurial efforts, Jonathan is in the process of launching a nonprofit organization to support families affected by FA. His mission is to provide hope, resources, and encouragement, demonstrating that even in the face of tremendous odds, a positive mindset and determination can make all the difference. Through his work, Jonathan aims to spread the 4-ANT message worldwide: to live a positive lifestyle, never give up, and find hope in the darkest of times. Find out more at https://still-toking-with.pinecast.co Send us your feedback online: https://pinecast.com/feedback/still-toking-with/08a83b0e-b1f6-4776-be57-6cabe6773256

It's been quite a brutal start to the year, but that hasn't stopped East Ruston Old Vicarage from turning out some showstoppers this winter! From bulbs in the garden to shrubs under glass, Alan Gray shares some of the plants bringing him joy in the garden. Plus updates from behind the scenes. And, of course, some FLOMO*!*FLOMO = FLoral/plant-based fear Of Missing OutPLANT LISTFuchsia 'Lottie Hobby'Narcissus cyclamineus 'Englander'Crocus sieberi 'Ronald Ginns'Solanum laxum 'Crèche du Pape'Griselinia littoralisLathyrus grandiflorusDianthus 'Mrs Sinkins'Pittosporum tobira 'Variegatum' Pittosporum tobira 'West Acre Gold'Reinwardtia indicaScilla bithynicaPrimula meadia

Episode Notes S6E2 - Join us as we sit down with Auther & X Cartel Smuggler Dr. Hal Bradley. He'll take us on his journey from the early days of trafficing for the cartel to his 17 years with the DOJ. Dr. Bradley's unique life began in a small village in central Mexico in 1969. At age 15, he became exposed to the local Cartel in that region only to return after serving in the U.S. Army and discharging in 1974 to begin his career as a smuggler and later a distributor in the Pacific Northwest. A time came to get out and after the agreement was betrayed by the Cartel Dr Bradley walked into the Asst. U.S. Attorney's office and offered to take the P. N.W. faction down. Facing prison and death did not deter him from the mission he agreed to... Sentenced to 8 years in prison, he was released 4 years early to become a contractor for various agencies under the DOJ. 17 years... Numerous missions in foreign countries.. Kidnapped.. Survived a kill order.. Framed.. And during all of this completing seminary and received formal Ordination in 1999. CHECK OUT Ben & Jeff's newest animation and past LIVE episodes at https://redcoraluniverse.com/the-misadventures-of-tobi-duke1 https://redcoraluniverse.com/en/ HELPFUL LINKS: VETERANS: https://www.va.gov/.../mental-health/suicide-prevention/ https://www.veteranscrisisline.net/ https://homebase.org/programs/get-care/ ADDICTION: https://lp.recoverycentersofamerica.com/.../continuum-of.../ https://www.refreshrecoverycenters.com/reclaim-your-life.../ https://drughelpline.org/ Due you know someone that has lost their lives due to addiction? Or even someone that has made a full recovery? Reach out to Johnny Whitaker so they can help to celebrate the lives lost/ lives recovered at overdoseawareness0831@gmail.com NEWS FLASH: You can now purchase Toking with the Dead full novel here https://a.co/d/7uypgZo https://www.barnesandnoble.com/.../toking.../1143414656... OR Show your support by purchasing FB stars. Send stars to the stars fb.com/stars Follow our guest https://www.hostingauthors.com/authors/DrHal Toking with the Dead: https://www.stilltoking.com/ https://www.facebook.com/TokingwiththeDead?tn=-]C-R https://www.instagram.com/stilltokingwith/?hl=en https://twitter.com/thetoking?lang=en https://pinecast.com/feed/still-toking-with Check out Toking with the Dead Episode 1 https://www.youtube.com/watch?v=awhL5FyW_j4 Check out Toking with the Dead Episode 2 https://www.youtube.com/watch?v=SaUai58ua6o Buy awesome Merchandise! https://www.stilltoking.com/toking-with-the-dead-train https:// teespring.com/stores/still-toking-with Our booking agent: https://www.facebook.com/AmyMakepeace https://www.facebook.com/groups/3770117099673924 Sponsorship Opportunities: https://www.stilltoking.com/become-a-sponsor or email us at bartlett52108@gmail.com thetokingdead@gmail.com ————————————— Follow Still Toking With and their friends! https://smartpa.ge/5zv1 https://thedorkeningpodcastnetwork.com/ ————————————— Produced by Leo Pond and The Dorkening Podcast Network https://TheDorkening.com Facebook.com/TheDorkening Youtube.com/TheDorkening Twitter.com/TheDorkening Find out more at https://still-toking-with.pinecast.co Send us your feedback online: https://pinecast.com/feedback/still-toking-with/d0b65a7d-3dee-42cc-bb82-ae8a3fb3abaf

Alan Gray and Thordis are feeling festive and they're celebrating with some seasonal Show and Tell from Alan's 32 acre garden on the Norfolk coast, from the plants you'd expect to be dazzling in December, to some unseasonal surprises.PLANT LISTGalanthus 'Santa Claus'Galanthus plicatus 'Three Ships'Galanthus elwesii 'Peter Gatehouse'Narcissus 'Cedric Morris'Narcissus 'Tête-à-tête'Jasminum nudiflorumArum italicum subsp. neglectum 'Miss Janay Hall'Iris unguicularisLonicera fragrantissimaDaphne bholua 'Darjeeling'Viburnum × bodnantenseSarcococca ruscifolia var. chinensis ‘Dragon Gate'Camellia sasanqua 'Rainbow'Camellia hiemalisCamellia 'Sparkling Burgundy'Camellia 'Sugar Dream'Paeonia lactiflora 'Bowl of Beauty'Viburnum tinus 'Israel'Taxus baccata 'Standishii'Griselinia littoralis 'Dixon's Cream'Griselinia littoralis 'Bantry Bay'Forsythia suspensaErysimum 'Parish's'Erysimum 'Bowles's Mauve'Salvia curvifloraTradescantia 'Maiden's BlushFuchsia 'Lottie Hobby'Amarine belladiva 'Anastasia'Helleborus nigerSkimmia japonica 'Rubella'EuonymusRuscus aculeatus 'John Redmond'Hebe 'Simon Delaux'Abutilon 'Gerdmann'S Red'Abutilon 'Estella's Little Bird'Solanum laxum 'Album' syn. Solanum jasminoides AlbumSolanum laxum 'Crèche du Pape'Coronilla valentina subsp. glaucaCoronilla valentina subsp. glauca 'Citrina'Hedera colchica 'Sulphur Heart'Ilex 'East Ruston Gold'Arum pictum 'Primrose Warburg'

“Dis-Placed” ass den Titel vun enger Gruppenexpo, déi Dir nach bis den 19. Januar an d'Escher Konschthal kucke goe sollt. Eng Dosen international an national Kënschtler:innen thematiséieren, a ganz ënnerschiddleche Konschtdisziplinnen, den Deplacement, de Verloscht vum Heem, vu sengem Doheem, also net just vun enger Architektur oder engem Territoire, mee och vum Gefill vun der Sécherheet, der Zougehéieregkeet zu engem Grupp an all de Konsequenzen. E Curateuren-Team huet d'Crème de la Crème fir d'Expo gewanne kënnen, weist Aarbechte vum Omer Fast, vun der Marlène Dumas, vum Gregor Schneider, vun nationaler Säit vun der Lisa Kohl. An och vum Palästinenser Taysir Batniji, deen extra op Esch gereest war, an do bereet war, dem Kerstin Thalau Froen ze beäntweren.

En España se emiten cada año 1.100 millones de recetas al año solo en el Sistema nacional de Salud, sin contar la sanidad privada. El catedrático de Farmacología de la Universidad Autónoma de Barcelona Joan Ramón Laporte asegura que en los últimos 20 años el consumo de medicamentos se ha multiplicado por dos. Por autonomías, Murcia es la comunidad con mayor tasa de personas polimedicadas.Explica este experto que ahora a la tristeza se le llama depresión y a la timidez, fobia social. Y no son más que exageraciones inducidas por los laboratorios farmacéuticos, dice Laporte. En España se emiten cada año 1.100 millones de recetas en la sanidad pública y la mitad son prescindibles. Consumimos mucho y durante demasiado tiempo, dice.Por comunidades hay diferencias de prioridades que Laporte recoge en su libro. Asegura que los datos no dejan duda: la Región de Murcia es la autonomía con mayor tasa de personas polimedicadas, aquellas que toman diariamente cinco medicamentos o más. Euskadi registra la menor. Las causas, explica este médico farmacólogo, están relacionadas con las farmacéuticas y los incentivos que reciben los médicos.Esta tarde presenta en Murcia su libro 'Crónica de una sociedad intoxicada'.

In this episode our good friend and sister C-R a.k.a Carrie comes through and drop some gems! We bring her out of retirement in the rap game too. Check us out as we discuss raising kids in this day and age.

Álvaro Anula en estas 'Crónicas de un Villano' nos tenemos que situar en la calle Cervantes, porque en el número 17 se nos recuerda que allí hubo un edificio con bastante importancia en la Historia de Madrid. La placa nos recuerda que allí estuvo el monasterio de San Antonio del Prado.

This week, C&R sound engineer “Magic” Mike Pedersen flies all the way from British Columbia for smoked dogfish with mustard on rye, we throw pork roll at striped bass from the top of the Empire State Building, get kicked out of Applebee's for wearing vulgar T-shirts, and nearly burn down a church with hot chocolate peanut bunker action.

Álvaro Anula, en estas 'Crónicas de un villano', nos habla sobre el pintor oficial de Carlos III, el mejor alcalde de Madrid. Un bohemio por partida doble que dejó su impronta en la capital, recordamos a Antonio Rafael Mengs.

This week, C&R listeners share their spine-chilling stories of bloodthirsty meth head encounters, run-ins with wolf-spider hybrids in the spirit world, and ghosts that just want to bum a smoke. Along the way, we'll scare the clothes back onto naked hippies, meet Satan at the trout hole, and try to sleep while wild beasts circle some happy campers. 

En esta sección de 'Herrera en COPE', Antonio Agredano mezcla lo “cotidiano y exótico” con una particular visión de las cosas de la vida capaz de equiparar con lo más sorprendente en sus 'Crónicas perplejas'.Mi primo Seba salió en 'Juego de Niños', lo de los gallifantes. Esa participación, breve, en el colegio, diciendo monerías, le convirtió en la persona más famosa de mi familia.Yo era de esos niños que intentaban contestar antes que los concursantes frente a la televisión. Nunca tuve mucha gracia, pero siempre fui muy enteradillo.Ya de mayor quise concursar en dos programas, y me presenté varias veces al casting: Supervivientes y Pekín Express. Pero no solo no me cogieron, es que ni me estimaron para las entrevistas ni nada. Como personaje televisivo solo soy carne de público de La Ruleta de la Fortuna.Todos soñamos con apartamentos en Torrevieja y Ford Fiestas rojos aparcados frente al portal. Pero la vida va por otros caminos. Con menos focos y sin ...

¡Es domingo! Y eso significa que nuestra Paco Álvarez, autor de obras como 'Crónica Rosa Rosae' o 'Mitomorfosis', vuelve a los micrófonos de Fin de Semana para revelar curiosidades de nuestros antepasados. En este caso, el historiador ha compartido un dato impresionante: "En Pompeya, en lo que se ha desenterrado, hay un bar por cada noventa habitantes, en España, antes del COVID, teníamos uno para cada 175: los romanos tenían casi el doble de bares que nosotros". Alucinante. Y es que lo de reunirse en los bares a tomarse algo con los amigos viene de lejos. Estaban los 'termopolios', los bares donde se vendían comidas calientes para llevar, "de ahí lo de termo". Los 'oecus', "una barra miserable con apenas un par de banquetas, donde beber vino malo.¡También tenían restaurantes! En Pompeya, indicaba Álvarez, hay uno que anuncia que «Aquí hay un triclinium (comedor) con tres camas y todo confort», anunciando que la comida se sirve «al estilo romano». "También en ...

This week, C&R regulars and newcomers tell the tales of their first-ever striped bass, we discuss mowing lawns to make that Van Staal money, catching milestone fish while eating Whopper sandwiches, winning rods in a game of darts, and completely misusing the Banjo Minnow.

Un día más vuelve Paco Álvarez a Fin de Semana para recordarnos que las cosas no han cambiado mucho en 2.000 años. Y afirma rotundo: "En la Antigua Roma los alquileres tenían precios... inalcanzables". A todos nos suena familiar esta realidad. En el capítulo de este domingo, el historiador autor de 'Crónica Rosa Rosae' ha explicado a qué se enfrentaban los inquilinos latinos. Tal era el percal que una leyenda afirma que "fue exiliado a Roma un Rey de Bitinia y sólo pudo alquilar una habitación en un piso compartido, porque no se podía permitir un piso decente para él solo. Ni me imagino los pisos de estudiantes, Sila, que fue dictador en la República, en en el siglo I a.C. dice que por su habitación compartida pagaba 3000 sestericos al año cuando un sueldo estaba en torno a los mil". Las autoridades, por supuesto, trataron de poner límite al desorbitado precio pero no fue siempre fácil. Por ejemplo, el Pretor Celio Rufo tuvo que huir de Roma tras proponerlo. Años ...

Nuestro amigo romano Paco Álvarez, autor entre otros del bestseller 'Crónica Rosa Rosae', nos ha hablado en Fin de Semana sobre una legión romana, formada por hispanos, que dicen que desapareció de la historia misteriosamente en Britania, la actual Gran Bretaña.Como ha explicado el experto en la Antigua Roma, este grupo militar se llamaba "la Novena Hispana y era una de las muchas legiones conformadas por hispanos". Además, el misterio está servido con ellos porque... "según algunos, desaparecieron sin dejar huella y no se sabe por qué", ha afirmado Álvarez.Sin embargo, nuestro amigo romano es bastante escéptico con el caso: "efectivamente, 'la Novena' era una legión que estaba destinada en el puesto más al norte del Imperio. Dicen que lo último que sabemos de esta legión es que en el año 108 estaban en Eburacum (York, Reino Unido), reconstruyendo con piedra la fortaleza. Para mediados del siglo II la legión ya no aparece en un censo de unidades del Imperio", ha ...

The Daniel Residence is a modern re-interpretation of the shotgun typology responding to both the owner's Louisiana roots and the long narrow nature of her property. Visitors enter past the formal sitting room into a central vestibule which flows in an enfilade procession between kitchen / dining and the sitting. In section, 11' and 13' ceilings and extensive glazed openings offset the compact planimetric constraints of the site. Beyond the public spaces, a u-shaped stepped retaining system receives the intertwined forms of the principal suite and pool with the principal bedroom occupying a special place of prospect, looking out to the waterline. Back at the vestibule, a floating steel stair takes visitors to the second floor living space where the procession flows to an oversized screened porch overlooking Austin's downtown skyline.April has over 16 years of professional experience in architecture and design specializing in sustainable projects. She has designed award winning residential, commercial and institutional projects ranging in scale from large campus projects to smaller single building and residential projects. April's research and experience in sustainable design has been published internationally. Previous commercial and institutional clients have included the University of New Mexico, Institute of American Indian Arts and Girls Inc. In a desire to focus solely on sustainable projects, April launched Clark | Richardson Architects with her partner Ed Richardson, in 2009. Many firms have a design sensibility that is either traditional or modern or somewhere in between. We have done it all. C|R approaches each project individually, looking at the needs and desires of the client, individual aspects of the site and the climate of the area and creates a design that brings it all together arriving at the most elegant solution possible. C|R designs sustainable renovation, residential and commercial projects with the goal of creating holistic experiences through form, sustainability and attention to detail.Ed Richardson is originally from New Orleans and has practiced architecture in Louisiana, Massachusetts, New Mexico and Texas. He specializes in custom residential and commercial architecture. He studied architecture on at both Yale University, where he was awarded the Blanning Prize, the Parsons Memorial Medal and a merit scholarship, and the University of Virginia. Ed has instructed both undergraduate and advanced studio courses at the University of Texas and University of New Mexico. Ed was the editor of the 39th edition of Perspecta, the Yale Architecture Journal, titled Re_Urbanism (MIT, 2007) which investigates the transformation of capital cities in the era of globalization. He has also contributed articles to MONU, Texas Architect and MasContext. He was a participant / winning entrant in AIA DesCours 2010 in New Orleans and was a panelist in the inaugural 2011 SXSW Eco conference on the topic of biomimetics. Hosted on Acast. See acast.com/privacy for more information.

Nuestro amigo romano Paco Álvarez, autor entre otros del bestseller 'Crónica Rosa Rosae', nos ha hablado en Fin de Semana sobre la relación que en la Antigua Roma había entre las embarazadas y la Luna. Y es que, según nos ha llegado hasta nuestros días, los ciudadanos romanos tenían fuertes creencias de que había una estrecha relación entre las mujeres y el ciclo lunar desde siempre, especialmente con las embarazadas.Lo cierto es que todos hemos escuchado alguna vez eso de que los días de luna llena hay muchos más partos que en cualquier otro momento. Aunque como bien nos ha explicado Paco, "solo es un mito. María Soledad Saiz, matrona del Hospital Príncipe de Asturias de Alcalá de Henares  de Madrid  hizo un estudio analizando 2137 partos naturales durante todo el año 2007 y dedujo que de ninguna manera la Luna influyó en ningún alumbramiento", ha detallado. Eso en la actualidad, pero... ¿Qué pensaban en Roma?: "en Roma sí se creía en la relación entre la luna y el ...

Bienvenue dans le tout premier épisode de Sensées, anciennement Femme Ambitieuse !Attention, ceci n'est pas un épisode sur le burn-out. Car le point de rupture que j'évoque ici peut prendre bien d'autres formes que je vous liste ici, et dans lesquelles beaucoup de femmes pourront se reconnaître.Au programme de cet épisode : les 4 grandes raisons qui poussent les femmes vers le point de rupture (et la 4e va vous surprendre !), et surtout mes 4 grands conseils pour vous éloigner de ce point de bascule.C'est tout le bien que je vous souhaite pour préserver votre joie, votre énergie et les mettre au service d'un leadership épanoui ! ****La nature, le yoga, la méditation... On nous dit souvent que ces pratiques suffisent à calmer notre stress. Mais la réalité, c'est que si l'on ne comprend pas les vraies racines du stress, ces solutions ne sont que des pansements temporaires.Dans ma Masterclass offerte 'Créer sa routine anti-stress : les 4 clefs d'un leadership serein', je vous aiderai à aller plus loin. Ensemble, nous allons explorer et éradiquer les vraies sources de votre stress pour que vous puissiez enfin vous libérer de cette pression constante, peu importe où vous vous trouvez.Rejoignez-moi le mardi 10 septembre à 12h pour découvrir comment transformer votre quotidien, au-delà des solutions superficielles. Cliquez ici pour vous inscrire.***Vous représentez une entreprise et souhaitez développer le leadership de vos talents féminins ? : cliquez ici.**Chaque semaine, je partage mes conseils au sujet du leadership des femmes dans Sensées, la newsletter. Inscrivez-vous gratuitement en cliquant ici.*réalisé par Arnaud S. | musique-imaginaire.com

En 2022, la sanidad pública española recetó 1.100 millones de medicamentos. Es decir, 23 recetas por habitante. De ellos, 220 millones eran psicofármacos, más del doble que veinte años atrás.En este programa analizamos la dimensión sanitaria, pero también la comercial, económica y política de esta sobremedicación que, más que curarnos, nos está matando. Lo contamos con el libro 'Crónica de una Sociedad Intoxicada“ de Joan-Ramon Laporte y José Valdecasas, autor de "Postpsiquiatría". Y nos despedimos con un nuevo episodio de "Desigualdad Cero" junto a Oxfam Intermón. Más información aquí: https://bit.ly/Intoxicados1376 Haz posible Carne Cruda: http://bit.ly/ProduceCC

Un Fin de Semana más, Paco Álvarez, nuestro español más romano, desvela secretos de la cultura de nuestros antepasadosCada domingo pasa por Fin de Semana un hispano muy romano con algunas curiosidades sobre nuestros antepasados latinos. Y sobre algunos de sus emperadores más icónicos. Por ejemplo, Trajano, que gobernó desde el año 98 hasta el 117, fecha en que murió. Nació a mediados del primer siglo de nuestra Era en Itálica, Santiponce, cerca de Sevilla y se convirtió, no sólo en el primer emperador Hispano, sino seguramente el mejor emperador de todos los que hubo. "No lo digo yo, no lo dicen sólo la inmensa mayoría de los historiadores serios… lo dijeron sus contemporáneos" afirmaba el historiador Paco Álvarez, autor entre otros de 'Crónica Rosa Rosae': "El Senado le declaró Optimus Princeps, cosa que no ocurrió con la mayoría de los 85 césares, también en cada proclamación de un nuevo César desde Trajano y por lo menos durante dos siglos o más, se afirmaba: 'felicior Augusto, melior Traiano': 'Que tu reinado sea tan feliz como el de Augusto y mejor que el de Trajano'. Durante su reinado el hispano acometió obras de ingeniería como el Acueducto de Segovia, el puente de Alcántara y a lo mejor la Torre de Hércules, no sólo aquí, sino por todo el mundo....

Descubre en este episodio de Réplica la interesante conversación entre Daniel Mansuy y el periodista Rafael Otano acerca de la reedición de su emblemático libro 'Crónica de la Transición'. Conoce cómo esta obra definió una era crucial en la historia de Chile, capturando con rigor, humor y profundidad el período de transición post autoritarismo.

I discuss the Christian Household with pastor and author C. R. Wiley. C. R. Wiley is an American pastor, author, and speaker known for his work on Christian living, culture, and family dynamics. He has written several books, including "The Household and the War for the Cosmos" and "Man of the House." Wiley is also a contributor to various Christian publications and blogs, where he explores themes of traditional household management, fatherhood, and the integration of faith into daily life. His pastoral work and writings often emphasize the importance of strong, biblically-based family structures and the role of men as leaders in both the home and community. The Household and the War for the Cosmos Man of the House Follow C. R. Wiley on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the YouTube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@GreatAwokening --- Support this podcast: https://podcasters.spotify.com/pod/show/great-awokening/support

Vuelve a rugir el Rancor en un día absolutamente especial para los fans de Star Wars. Hoy es May The 4th (cuatro de mayo), el día de Star Wars, y como viene siendo costumbre ha sido un día repleto de novedades. El directo de hoy tiene un marcado toque nostálgico. El reestreno de 'La amenaza fantasma' por su 25 aniversario tendrá un gran protagonismo en este día. Nuestro amigo Jorge Foley, nos contará numerosas anécdotas y hablaremos de lo que hemos vivido en los cines, los que la hemos vuelto a ver y también cómo se ha vivido la experiencia en otros cines de nuestro país. Por supuesto, dedicaremos unos minutos a recordaros nuestro próximo evento, del que estamos muy ilusionados: Las ‘Segundas jornadas galácticas‘ en Pedreguer (Alicante). Y adelantaremos algunas novedades de lo que podremos disfrutar los próximos 18 y 19 de mayo.  También hablaremos del otro evento Fosero que habrá próximamente. El 26 de mayo a las 12:00, estaremos en CINECON: 'I Salón de Cine y Series' (Murcia), donde presentaremos la charla: "El futuro de Star Wars". Así que esperamos veros a muchos de vosotros en estos días de auténtica fiesta Fosera. Por otro lado, hoy ha habido hueco para un nuevo tráiler de 'La Acólita'. La próxima serie de Leslye Headland, ha mostrado un nuevo e impresionante tráiler. Y como no podía ser de otra manera, le dedicaremos un buen análisis, con las referencias y guiños a otras historias y comentaremos las sensaciones que nos ha dejado. En un mes llegará esta esperada serie, el próximo 5 de junio, con dos episodios en su estreno. El plato fuerte del directo será, como no podía ser menos, el análisis de los seis episodio de la nueva serie animada: 'Crónicas del Imperio'. Seis capítulos protagonizados por Morgan Elsbeth y Barriss Offee, que nos han dejado muy buen sabor de boca. Desgranaremos cada detalle y referencia acompañado de numerosas imágenes, y debatiremos cómo vemos las dos historias de esta serie, con un típico análisis Fosero. También queremos recordaros que podéis adquirir productos de La Fosa del Rancor, como sudaderas, camisetas, tazas o bolsas, en nuestra sección de La Tostadora. Una manera de colaborar con nosotros y formar parte, de una manera especial, de esta gran familia Fosera. En este programa, hemos reunido a un comando Fosero de excepción formado por: Paco Villa, Josemi, Álex Pérez, Jorge Foley y Ángel de Jorge. Montado y editado por Paco Villa, para formato podcast a partir del directo grabado el 4-05-2024 en Youtube y Twitch. También os dejamos el enlace del streaming por si preferís ver el directo a través de Youtube: https://www.youtube.com/watch?v=wpDM9S4teIs O a través de nuestro canal de Twitch (recordad que requiere suscripción): https://www.twitch.tv/videos/2137397394 Un podcast hecho por fans para fans, que lo disfrutéis. No dejéis de soñar con galaxias lejanas y que la Fuerza os acompañe siempre. #DalePacoto No olvidéis seguirnos a través de nuestras RRSS: Twitter: @lafosadelrancor Facebook: Fosa del Rancor Instagram: @lafosadelrancor Twitch: LaFosaDelRancor Youtube: La Fosa del Rancor TV

Paco Álvarez, historiador y autor de 'Crónica Rosa-Rosae' viene a Fin de Semana con curiosidades sobre nuestros antepasadosEn su visita a los estudios de Fin de Semana, Paco Álvarez ha ilustrado a la audiencia sobre el uso de pociones en la Antigua Roma: "Las compraban en herbolarios y a brujas, adivinos y demás gente de mal vivir. Todo esto de querer influir en el otro, a través de un bebedizo o como sea, evidentemente viene de la creencia en la magia que, a diferencia de la religión, no pide una respuesta; la exige. ¿Qué mejor manera de obtener magia que dar de beber una receta “mágica” a la persona sobre la que se quiere influir?” explicaba el historiador. El origen de la palabra 'poción' es de 'potio', bebida o veneno, en latín, y en su etimología está implícito el verbo beber potare (como en agua potable), pero también tiene la raíz del sustantivo potestas, poder. Pócima parece venir del latín/griego apózema, y querría decir 'cocimiento, caldo, o similar'. “Filtro” en cambio se utiliza sólo para provocar el enamoramiento de la otra parte (filtro de amor) y tiene su origen en la palabra latina philtrum que se forma del verbo griego philein, besar, amar". ¿Qué decían las leyes sobre el uso de la magia?: "En las leyes de...

Nos daba un poco de corte invitar a Axel Torres al programa, así que nos hemos esperado a que sacara libro para tener la excusa perfecta. Al calor de sus 'Crónicas balcánicas' aprovechamos para recordar a nuestros talentos favoritos nacidos en ese castigado rincón de Europa. Hosted on Acast. See acast.com/privacy for more information.

Un domingo más, Paco Álvarez acude a Fin de Semana para desvelar curiosidades de nuestros antepasados romanosPaco Álvarez, autor de 'Crónica Rosa Rosae', vuelve por Fin de Semana para tratar de convencer a su audiencia de lo poquito que hemos cambiado en estos dos mil años... y de la relación de Roma con los hombres lobo y los vampiros: "Viene de muy lejos lo de los hombres lobo" explicaba el historiador: "Incluso de mitos griegos anteriores a Roma, como el del Rey Licaón, nombre de donde viene licántropo, condenado por los dioses a convertirse en lobo cada luna llena por caníbal, como Anibal Lecter". En el caso de nuestros antepasados, los hombres lobo no aparecían con la llegada de la Luna llena: "Se transforman en contactos con muertos o tumbas. Se supone que tenían que estar nueve años sin probar carne humana y entonces estaban curados". ¿Sabías que el investigador Galeno consideraba la 'licantropía' una enfermedad similar a la 'melancolía': "Literalmente cuenta: “Se puede curar abriendo la vena durante el período de acceso y evacuando la sangre hasta la pérdida del conocimiento, y el paciente será alimentado de alimentos muy jugosos". No solo los Hombres Lobo formaban parte del folclore popular romano. Drácula y los de su especie tampoco son un invento reciente: "Las Estriges eran...

'Crónicas del Himalaya, historias de un campo base' es el último libro de Sito Carcavilla. El montañero da un giro en su temática y firma un libro distinto. Quizá no tan divulgativo, quizá no tan didáctico como los otros propiedad de un geólogo enamorado de la gran cordillera. Se viene Sito Carcavilla al podcast no para 'destripar' el libro ni mucho menos, pero sí para contarnos algunas cosas sobre él. Editado por Desnivel, es uno de esos libros de montaña que cuenta historias que te sacarán una sonrisas y también historias que te harán reflexionar.

Un domingo más, Paco Álvarez pasa por los micrófonos de Fin de Semana para desvelar curiosidades de nuestros antepasados romanosComo casi todos los fines de semana está por la COPE, Paco Álvarez, nuestro romano de cabecera, que nos habla de curiosidades romanas que resultan a veces, muy actuales. Paco Álvarez es autor entre otros libros de 'Crónica Rosa Rosae' que este domingo ha desvelado la existencia de una dinastía de mujeres hispanas que gobernó Roma: "El siglo que va desde el gobierno de Trajano hasta Cómodo, “la mejor centuria en la historia de la humanidad” según el inglés Gibbon, resulta que consiste en que son las mujeres, hispanas, todas, quienes legitiman a cada emperador". Desconocida por muchos, explicaba el historiador en Fin de Semana el origen de esta serie de mujeres: "Trajano tenía una hermana: Marciana, nacida en Itálica, como él. Marciana tuvo una hija, Salonia Matidia, que tuvo dos hijas: Vibia Sabina, que casó con Adriano, legitimándole y Rupilia Faustina, quien a su vez fue madre de Faustina la Mayor, quien legitima a Antonio Pío, casándose con él. Entre los hijos de la pareja, destaca Faustina la menor, quien se casará y legitimará a Marco Ennio Aurelio. Faustina la menor y Marco Aurelio serán padres de Lucila, hermana de Cómodo, el último emperador de la familia. La dinastía,...

Paco Álvarez pasa de nuevo por Fin de Semana para recordar la huella que sigue dejando en nosotros una de las culturas más apasionantes de la historiaEl otro día Paco Álvarez, el romanólogo oficial de findesamana nos estuvo hablando de cómo a lo largo de la Historia siempre hemos pensado en Roma; el renacimiento, el neoclasicismo.... y este domingo ha querido incidir en lo que en nuestro ocio, seguimos pensando en Roma todo el rato. Paco Álvarez es el autor del best seller romano 'Crónica Rosa Rosae'. Tenemos, por ejemplo, los libros que se han escrito sobre el imperio: "Como los del gran Santiago Posteguillo, pero es que libros sobre Roma, cada mes en español se publican unos cuantos, de ensayo o de novela, pero también en inglés, los de Mary Beard, por ejemplo, o Momnsen el nobel alemán que escribió sobre Roma, los franceses no sólo tienen libros, tienen los álbumes de Asterix de los que se han vendido más de trescientos veintiún millones de ejemplares en todos los hemisferios". El cine también se ha rendido a los encantos de la Antigua Roma: "Desde Cabiria, una muda de 1914, hasta el próximo estreno de Gadiator II, pasando por Pompeya (2014), La legión del Águila (2011), Centurión (2010), La última legión (2007), Gladiator (año 2000, con 5 premios Óscar) o a la película más oscarizada de...

Bienvenidos a un nuevo episodio de 'Crímenes Ibéricos', ¿alguna vez has reflexionado sobre la suerte? Hay veces que la suerte nos rodea, nos selecciona, nos atrapa. Hay quién cree en ella, otros dicen que la suerte se busca, otros que se compra, algunos creen que te acompaña según tus habilidades o decisiones, en cualquier caso, lo único claro que tiene María José es que aquel día, el 4 de diciembre de 2004, la suerte o lo que se acerque a ella estuvo de su lado para salvar su vida. ¿Te unes? Una producción de Abbcast. Este episodio cuenta con el apoyo de HBO Max y su nueva temporada de True Detective: Noche Polar uno de los estrenos más esperados del año. Puedes disfrutarlo a partir del 15 de enero. https://www.hbomax.com/es

Bài của Anh Cả Neil L. Andersen thuộc Nhóm Túc Số Mười Hai Vị Sứ Đồ của Giáo Hội Các Thánh Hữu Ngày Sau của Chúa Giê Su Ky Tô Tôi xin cảm ơn Chủ Tịch Nelson và Đệ Nhất Chủ Tịch Đoàn về đặc ân được nói chuyện buổi tối hôm nay. Gia đình […] The post Podcast số 316 – Buổi Họp Đặc Biệt Giáng Sinh năm 2022 – Đối Với Người Ngay Chính, Giáng Sinh Có Nghĩa Là Tất Cả Rồi Sẽ Tốt Đẹp – Neil L. Andersen appeared first on Thánh Hữu Việt Nam.

Es muy fácil pillar a un asesino amateur. El juicio causa tanta expectacion que las vistas orales se convierten en espectáculos que reúnen a miles de personas que quieren entrar a la sala del Palacio de Justicia. Dictan sentencia y el condenado... pues... poco puede hacer más allá de acogerse a la voluntad de Dios.Este capítulo de 'Crímenes. El musical' se enmarca en el Programa de Comercio Minorista de la Cambra de Comerç de Barcelona y la Cámara de Comercio de España, con el Fondo Europeo de Desarrollo Regional.Contenidos exclusivos en la comunidad de Telegram de El Extraordinario. Encuéntranos en elextraordinario.comY síguenos en:Instagram @elextraordinario.wtfTwitter @extraordinarioTiktok @el_extraordinario

¿Pero quién ha podido hacer semejante barbaridad? ¡Qué crimen tan salvaje! Interrogan a varios sospechos y ¡madre, qué salseo en los interrogatorios! Todo el país se entera hasta de lo que Pablo Casado guardaba en los cajones de sus armarios. Y qué vidilla les da haber encontrado un pintalabios.Este capítulo de 'Crímenes. El musical' se enmarca en el Programa de Comercio Minorista de la Cambra de Comerç de Barcelona y la Cámara de Comercio de España, con el Fondo Europeo de Desarrollo Regional.Contenidos exclusivos en la comunidad de Telegram de El Extraordinario. Encuéntranos en elextraordinario.comY síguenos en:Instagram @elextraordinario.wtfTwitter @extraordinarioTiktok @el_extraordinario

Han encontrado a un hombre descuartizado dentro del cajón misterioso (está hecho cachos como esas pobres muñecas que destrozan los niños). Los inspectores de policía, los subinspectores, los agentes... ¡todos se afanan en encontrar la identidad del cadáver lo antes posible! Y la hallan pronto. Era un hombre llamado Pablo Casado.Este capítulo de 'Crímenes. El musical' se enmarca en el Programa de Comercio Minorista de la Cambra de Comerç de Barcelona y la Cámara de Comercio de España, con el Fondo Europeo de Desarrollo Regional.Contenidos exclusivos en la comunidad de Telegram de El Extraordinario. Encuéntranos en elextraordinario.comY síguenos en:Instagram @elextraordinario.wtfTwitter @extraordinarioTiktok @el_extraordinario

¿Es que nadie va a recoger ese paquete? Lleva varios meses en la Estación del Mediodía de Madrid y, como nadie a preguntado por él, lo van a sacar a subasta pública (como lo que hacen en los realities de trasteros gringos). Entonces abren la caja para ver qué hay dentro y... ¡

Stéphane Bern raconte un roi pas tout à fait comme les autres, qui a laissé son nom à une expression, et il ne l'a pas volé. Ni même payé. Ou la véritable histoire de Crésus, le roi riche comme Crésus.Crésus était-il vraiment riche ? Pourquoi sa réputation a-t-elle traversé les siècles ? Quel héritage a laissé le dernier roi de Lydie ?Pour en parler, Stéphane Bern reçoit Kevin Leloux, professeur d'histoire, auteur de 'Crésus - Le plus riche des rois de Lydie” (Perrin)

Stéphane Bern raconte un roi pas tout à fait comme les autres, qui a laissé son nom à une expression, et il ne l'a pas volé. Ni même payé. Ou la véritable histoire de Crésus, le roi riche comme Crésus.Crésus était-il vraiment riche ? Pourquoi sa réputation a-t-elle traversé les siècles ? Quel héritage a laissé le dernier roi de Lydie ?Pour en parler, Stéphane Bern reçoit Kevin Leloux, professeur d'histoire, auteur de 'Crésus - Le plus riche des rois de Lydie” (Perrin)

This week, C&R listener Clay Parmley takes us on a trek across Northern Europe where dream girls abound and nobody else fishes, we decide snake venom is better than fermented char, teach you how to strip set with lip-ripping force, and camp on your mom's lawn with no legal ramifications. 

In this special episode, join hosts Brynne Tillman and Bob Woods as they break away from their usual setup, with Brynne live from San Francisco. Brynne shares her exciting journey as the closing keynote speaker at the Sales 3.0 C R. O conference. She spills the beans on her incredible encounters with industry giants like Roderick Jefferson, who left her floating on air with a bear hug. Eli Cohen and Tiffany Bova also make appearances, taking Brynne into their tribe and sharing unforgettable moments. The real highlight of this episode is Brynne's updates on the first days of the Sales 3.0 Conference. She provides a sneak peek into what's transpired so far, offering brief glimpses of the latest sales tools and the increasing role of AI in sales enablement. Whether you're at the conference or couldn't make it, this episode keeps you in the loop with the freshest highlights.

Today we're going to introduce a game changer in the dental practice management software world...‍‍This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠⁠They are partnering up with all startup practice owners and making sure you succeed, fast!⁠⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠‍‍Guest: Thomas ChoiBusiness Name: Eyes of AICheck out Thomas' Media:‍Website: https://www.eyesofai.com/Linkedin: https://au.linkedin.com/in/thomas-choi-7a8843241Practice Website: https://mylocaldentists.com.au/‍Other Mentions and Links:Leonardo DiCaprioMercedesChatGPTGoogle Ad WordsYellow PagesCSIRO - Commonwealth Scientific and Industrial Research OrganizationCone Beam CTKhoa and Sen - Eyes of AI FoundersPearl AIOverjet AIElon Musk‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:You cannot be a hero for everyone! Be sure to hone in on the type of patient you would like to serve and market to them.If you aren't located in a high foot traffic area you will need to supplement with more marketing.Your team is your most important asset! Treat them well and make sure they have systems to follow.You can have roles that are meant to be more permanent and positions that are more temporary. Some team members might not stick around forever and that is okay!Don't fall into the trap of "I have no weaknesses." Try to reflect of where you don't excel, and hire another professional to help.Always track where your new patients are coming from. Having a Customer Relationship Management(CRM) software will help keep good records here.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Alright, it's time to talk with our featured guest, Dr. Thomas Choi. Thomas, how's it Thomas: going? Not too bad, Michael. Thanks. How are you Michael: doing? Pretty good. Where in Australia are you located? Thomas: We're in Sydney sunny Sydney. On the other side of the world too, you guys, but just to sunny as LA Michael: hopefully.Okay, man, that's nice. That's nice. Awesome. Thank you for, I dunno what time it is over there, but thank you for being up early. Thomas: Oh 9:00 AM So just about I rescheduled some of my patients, pushed them back a little bit, and uh, normal workday for me. Michael: Nice. Awesome man. Awesome. So real quick, could you briefly introduce your dental practice and the demographic you primarily Thomas: serve?Yeah, absolutely. So, um, the group of practices that I, operate and own is called my local dentists. We operate five dental clinics here in Sydney. We are generally Just general clinics. So we your community practice, we are located in small community areas, and so we serve your newborns, your one year old, your two year old, your kids as they go through school.And then we also make dentures for grandparents. Mm-hmm. So yeah, your basic general practice for, for your general dentist. Michael: Nice. Okay. So then what has been your experience with different marketing companies and which strategies have proved to be the most effective for Thomas: you? I own five. And so we've dealt with all a whole range of different marketing options.So that goes, I'm sure your listeners have gone through all these things as well. That goes from your s e o, from your Google AdWords, from your full service branding and marketing companies. For me, I've found there's no silver bullet, so quite early on. In my little startup phase someone gave me some pretty good advice.They said, you cannot be the hero to everybody. So when I speak to younger dentists starting up clinics, I find they get really upset if even one person turns away or one person wasn't happy. They want to, they seem to want to sort of capture the whole entire. Little area there. They want everybody that, that, that doesn't work.The dentist you are looking for for is not the dentist I'm looking for. He's probably not the dentist di Leonardo DiCaprio is looking for. We're all looking for different type of dentists. So I do find in marketing finding that sort of fits your lane and your. What you are trying to do is probably the most helpful thing to do.But I mean, I'm happy to go around, into detail, into each of those different types of marketing, if you'd like. Yeah, no. Including the, Michael: if we get into it, when you first started your practice, your startup, your first one, number one, right? Like what were you leaning heavily on? Where you were like, this is what I'm, I'm, I'm gonna keep doing Thomas: right now.So my, my first one is actually in the same suburb that I grew up in. So I had like strong community ties. My, my local primary school was literally, I, I serve like half of that primary school now. and I went to that primary school, so that's where I started. And I think in terms of marketing I was leaning really heavily on that community engagement.And so, My first place isn't perhaps in such a high traffic area, and so it was a lot more of me making connections with the community and that personal relationship, but also because it's not in such a high. Foot traffic area. We did spend perhaps a high percentage of our income on marketing when we first started.If you go to some of my other clinics, they're in small community shopping centers, but they're quite busy. So these shopping centers aren't like, I think in America, they, you have your malls, which is like your big shopping centers, and then you've got your little small community ones where you'd probably go three times a week to do your local grocery shopping, go to your pharmacy, and whatever.It's so, A lot of my other ones are in those type of shopping centers. And you'll find with those ones, marketing isn't as important. The shopping center does the marketing for you. People walk past. And so in terms of percentage you spend is, is slightly different. And so your marketing strategy does need to change depending on your clinic, where you're located and what you're leaning on.Like you said. So before, when I first started, I was leaning on. Me, myself, my story of, Hey, I grew up here and, and now I'm back in the area I'm giving back to the community. That's what I lay it, relied on. And as I'm going bigger I'm relying more on this. This is our brand and this is what we do.Michael: Gotcha. And so all your five practices are, how Thomas: far apart are they? Yeah, so they're all in Sydney. driving the furthest one. So if you go from my furthest one to the other furthest one you could probably go 30, 40 minutes from one to the other. Mm-hmm.So they're all within about a 30 minute drive of each other within Sydney. Gotcha. Has that Michael: always been the goal, Thomas, or was it more like, I just wanna get this first startup done and that's it, I wanna have my own thing here and then it, it grew Or how did it happen? Thomas: I, it was not, it was unintentional.Completely unintentional. So I start, I had this dream of being like this little dentist in a solo practice, which most dentist are. Um, And I was like, oh, in my little area where I grew up, this is nice. And I started that one and I get it started getting really busy. My second shop, it was, I actually um, was walking my dog and I was walking my dog to my local shopping center to pick up dinner for my, for my family.And I walked my dog there and also just an empty shop. And I went, Hey, this is kind, this kind of work. And then that one worked out and that went really well. And then The third one came along and, and, and someone approached me for that one. And then since then people have just been approaching me actually.So I actually had another shopping center approach me about two weeks ago and I had to turn them down just 'cause we're not in that cycle yet. But I think you find as you do well people open up opportunities for you as long as you're genuine, as long as you try hard and do your best opportunities to come.Yeah. Michael: Okay man. So then goals to have, like are you looking down the future where it's like there's gonna be 10 eventually? Thomas: At the moment I've taken a kind of break on growing my dental businesses as a dentist. So, that's all on cruise control at the moment. We, we are doing a few sort of infrastructure upgrades in my practices and making sure we do have the most UpToDate equipment.I do think that is really important patients, depending on what lane of patients you choose. So even for a small community clinics, no one wants to go to a dental clinic. That's not. Nice. That's not clean, that doesn't look modern and up to date you don't want to go see Spittoons that look like they're from the fifties.But that's that. So I'm actually my, at the moment I'm actually involved in a startup around ai. And so that's where I'm spending a lot of my time around dental AI at the moment. So we'll see how we go in terms of my dental practices, but the AI space is where it's dentistry and the whole world is, is really interesting.Michael: Yeah. Nice. Yeah. We'll, we'll dive into that right now. But you mentioned something right now, you said lane of patience. Mm-hmm. when you started out, you said, I'm gonna get this specific demographic, or were you kind of like, I just want Thomas: anybody right now? No, so I think that that choosing your lane and how I said at the start, you can't get every patient that's come from 10 years of experience and speaking to dentists and, and new dentists and, and coaching them and things.So, When I started out, I was like everyone else. I was upset if a single patient was unhappy with anything. I was like, ah, no. I want everybody, everyone should be loving me. Why? Why don't they like what I'm offering? But you will find, your patient that wants to go to a high-end clinic that wants pure, beautiful, top-notch work.They don't want your cheaper general clinic. Even if it's the same work, some people want to pay extra to seem like they're paying extra even for an extra hot towel or something while they're doing their treatment. Some people like that and some people, they don't want that whole snazzy thing. They, they go in and they, these are waste of my money.I don't want that and I don't want my normal community clinic. That's just sort of day to day, and I think if you try to capture both, you lose both. I think the way to do is choose your lane. I am your general clinic. I am the preventative guy. I'm the cosmetic guy. I'm a high-end clinic. I'm an implant clinic.Whatever it is, choose your lane and focus on those people. And as long as you do that, you'll build your brand on. I am that guy, for example, Mercedes. You think Mercedes, you think, Hey, I'm gonna get a good quality car. It's gonna be luxurious, it's gonna be really nice. You don't see Mercedes now coming up with a $10,000 car, try and get this cheaper market, right?Yeah. And all the other Mercedes buyers will be like, Hey, I don't want Mercedes anymore. You guys are cheap. So I think choosing your lane and sticking to your lane and making sure all your branding and marketing sort of adhere to what you've chosen and, and it's all concise and and in line.I think that's the way to go. Definitely. Michael: Nice. Okay. And how much budget do you typically allocate for your marketing activities? Thomas: So I think once again, this does depend on the clinic, right? Mm-hmm. So, I do find when I speak to a lot of different marketing agencies and just companies in general, being customizable for, for the person is really important.And so My clinic, as I was saying, that's not in such a high traffic traffic area as a percentage of revenue. I might spend a little bit more compared to something that's in the shopping center where I don't need to do any additional marketing. 'cause I have hundreds of people literally walking outside the front of my practice every day.But then that's obviously the counterbalance. But I pay more rent in the shopping center and in low traffic areas, I pay less rent. it does differ. I found when I opened up my very first clinic, especially to know, like no one knows, knows about me, and there's no one walking past. You do spend a lot, you can spend up to like 20% of revenue at this time.Whereas in a shopping center, you might get a massive influx of patients and only spend. 5% of of revenue on, on marketing. 'cause you're not having to do all this additional stuff. You're literally just using your practice shop front as your big marketing tool. So yeah, somewhere between there. And also obviously depends on your phase of your business.So at the moment, like I said, I'm on a little bit of a cruise control, so I am just spending enough to keep my associates happy and booked. But if you were going to grow, you'd probably spend more, you know, 10, 20% if you're going to grow. And if you're just trying to stay stable, I aim for five to 10% usually.Michael: Gotcha. Okay. And then how many new patients are you currently getting? Like a month? Across all Thomas: five clinics? Michael: Yeah. Or if you just wanna mention like your first, first one. Thomas: Oh, my first one. I'm, I'm actually not accepting any new patients myself at, at that clinic. I'm, I'm too busy. But my associates are, and so depending on each sort of thing, you'd, you'd still be getting 30, any between 30 to 40 patients.A, a month. Michael: Gotcha. Okay. I think the, sometimes the, the struggle is we, when we're starting out, right, we have that. Certain amount of capital that we have to allocate to marketing. And then we're like, I don't want to spend on something that's not gonna work or spend too much.For example, a marketing agency can approach you and say, Hey, let's, let's make this happen. Let's do this. Thomas: And half of the mistakes, half of the mistakes don't listen to all of them. Michael: Exactly. So can you share with us, like, have you ever faced a situation where the promised results were not achieved with the expected Thomas: timeframe?Absolutely. So when I think of marketing, let's stick with digital marketing first. Mm-hmm. 'cause I think that's where most people spend their time on marketing. So when I think of digital marketing, there's sort of three lanes that I've gone down in the past. I've gone down straight ss, e o work now straight ss, e o work.I think everyone needs to do. Having said that, with chat, G P T, I don't know what Google and Google rankings are gonna be in five to 10 years, but at the moment, s e o is where it's at. So, s e o is really important, I think. SS e o, it costs a lot to do it right? Because what you're doing is you're paying someone to update your website weekly, twice a week with, with new content and making it relevant to those certain areas.But the advantage of that is your underlying digital asset of your website becomes more and more valuable. And so I'll give you an example. If you do ss e o work properly, let's say you choose a suburb Let's say Venice Beach. I don't know LA at all, but I know that's an area of, yeah, so let's say we choose Venice Beach and you go, I wanna do s e o on and as a dental clinic in Venice Beach.Now if you do it properly, it shouldn't just be Dentist Venice Beach and you come higher up on Google searches. It should be anyone in this area types in wisdom tooth pain. You should then have an article on your website with Wisdom Tooth Pain that they can read, and they're like, oh, your website is now my source of dental information.And that creates trust. And so if someone goes dental, crown, root canal, whatever it is, and they're in that area, your ideally, your website should pick up first. And that's ss e o. That takes a lot of time and a lot of money and, and you might not see results for five to six months, but the underlying asset is, is invaluable.Whereas if you go down like the Google AdWord side, you are paying thousands every month. There is no buildup of an underlying asset, but you are getting a click every time you pay. So I think with my strategy, when I first started, there was a lot of AdWords to pump up my initial book with underlying SS e o and then as your s e o builds, you can do less and less AdWords, I find.Okay. I do find though, with full service branding and marketing agencies, we dentists. We can't brand and market and keep track unless you are a particular dentist. Like I maybe one of my whole graduating class of a hundred, maybe two, that would sit there and actually go through all this stuff. Most dentists just wanna be a dentist.Mm-hmm. And so I think if you're a dentist and you start trying to do C r m work, s e o, work yourself, it detracts from your own work. So I do think unless you're really good at it, you should pay someone to do it. And then track it. So if you're using full branded agencies, they should have a C R M network laid out for you which tells you which calls are coming in, where they're coming in from.Was it from a lead from the branding agency? Was it just a natural lead? And AdWords, you can see the clicks and the conversion rates. You should. Definitely track all those things. And ss e o you can obviously track just with your ranking and, and different words you're searching, but my suggestion to normal dentists mm-hmm.As a general rule is get an agency to monitor and track it for you, and you just look at the end results and see if you're happy with them. Michael: Ah, okay. Have there been any ones where you're like, oh my gosh, there's no results. Like, I'm not, I'm not seeing anything. And how do you handle that? Thomas: Yeah, so I had, I'll give you an example about pre pandemic, just before pandemic.I had an agency, I used them for a year and their whole gig was, we will provide you high-end work. So they make landing pages per high-end work that you wanna do. And their, their business model was mainly AdWords. So let's say implants and orthodontics. You, your listeners will know mm-hmm that you get a lot of money from implants and orthodontics and so perhaps is willing to spend a little bit more.So the idea went anyone in Sydney bed search implants, this landing page should be paid for. So you come up the top, you click on that so that you know this lead is coming through that landing page. 'cause this landing page has a separate, input stream. And that landing page is dedicated just for the conversion of your implants or orthodontics.Right? Depending on what that person searched for. And so, if it comes through there, you're getting an implant and that came from that marketing agency. 'cause it that lead came through this particular landing page. by the end of the year.I ended up spending just as much on. AdWords, and that agency as I got in revenue, and so I was doing work. Pretty much for free. 'cause any work I was getting, I was giving back to that agency, and this is why tracking is really important and having mechanisms in place to know where that lead came from.It wasn't a lead from my s e o work that I paid for previously. It was from this particular company and being able to track that. So if I used different branding agencies, I'll have different phone numbers they call through on, so I can track where it's coming from. I'll have different landing pages and websites as well as my receptionist will know.On our C R M systems. Okay, this person came from this lead. And so being able to track it and then getting an R O I is pretty important because you'll find dentists spends thousands on stuff, don't track it, and they don't even realize they're getting nothing out of it. Yeah, Michael: that's true, man. That's true.So tracking it, tracking it is like huge, Thomas: huge, huge. And most dentists don't, this is what I'm saying to you. Most dentists are dentists. They're not business people or necessarily want to sit there and track numbers. And so if you're not gonna do that, Get an external or a software to do it, but if you are gonna do it, then set up properly, un track it.Okay, Michael: nice. And then how equipped is your team in converting calls into actual patients? So. Thomas: Right now pretty poor to be honest. We, we in Australia since COVID had some crazy staff shortage. last year, even earlier this year, there were days where we had to close clinics. Not even, 'cause we didn't have a dentist because I didn't have receptionist and like assistant staff, which is crazy to not open a business 'cause you don't have a receptionist, right?Mm-hmm. But that, that's where we were, a little bit better now. But I think once again, as long as it aligns with your practice. So if you, in terms of training them, I think a C R m, sort of portal or, or system is really good for tracking. Because if you don't, you don't end up with a nice aggregated information you can read.So I've had clinics, I've known clinics where. You know when you sign your new patient form, it says, how did you hear about us? Mm-hmm. Mm-hmm. I was really strong on making sure my receptionist made that person fill that thing out and then actually record it, because then that feeds back on our backend on, Hey, okay, we're getting patients through Google AdWords.We're not getting anything. There's this thing called Yellow Pages in Australia. We're not getting anything from Yellow Pages, let's stop spending money on Yellow Pages, that type of thing. So training is important. You'll find especially if you use branding agencies, they'll train your staff for you on their c r m on and, and how to convert patients.But that comes down to also having good staff and long-term staff. Mm-hmm. My, in my first clinic where, where I'm turning away patients for myself, They, my receptionist knows the patients almost better than I do. And so there is that long-term sort of consistency for patients is also important and also important for training.Otherwise, you'll find new staff come in, you have to train them on the C r M system on how to convert patients on all that thing or those type of things. And you'll find you spend more time on training and more money on training than actually getting conversions of sales. So, Consistent staff, well trained staff.And your receptionist is probably the most important person in your practice. Michael: Yeah. How, how often is like turnover would you say, in the front office for you? Thomas: So I have two sort of categories of, of support staff. So I'm not talking dentists, they're my support staff. I have my support staff that are my people that are gonna be there for years and they're my employees.And then I have a list of sort of casuals, which are like fill in jobs, like only a few shifts a week. And they tend to be more uni students. So the uni students and the sort of casual in and out type of workers, they change over regularly. my long-term staff, they, they stick around long-term years.That I don't think I've had anyone leave for any reason other than like their, like something's happened in their life, they're leaving mm-hmm. The city or moving, moving states or whatever it is because, staff is the most important. Asset of, of, of a company. So even big mining companies, you look at their, their, their bills sheet, their HR staff is their biggest expense.Yeah. And given that even in us, even in a dental practice, staff is our biggest expense, but they're also the most important expense. And also we'll, Change how your companies run from day dot and, and it makes a massive difference. You'll have two receptionists. One receptionist will show you literally 50% more than the other one will, will book in 50% more patients than the other one just 'cause they care. they'll be nice on the phone. They won't try to shoot people off the phone. They'll, they'll try to find solutions for their patients and mm-hmm. I say to my, I say to my, everybody, I have one hiring policy. Be a nice person. That's it. If you're a nice person, I can train you to do other things.If you're not a nice person, it doesn't work out. Everyone can read it. Michael: Yeah. Okay. Yeah. That's nice. Yeah. The humility that the person has to have when it comes to those two support staff and then the UNI students do, do you ever think like maybe the UNI students could become part of the support staff or Thomas: Yeah, yeah, yeah, yeah.Yeah. But for, as a general rule, those casual staff, so the my casual support staff that all. Have one or two shifts a week or have like feeling when someone's sick or something like that. They generally come on with that role because this isn't their primary thing in life. Mm-hmm. They might be a uni student, they might be a mom just wanting part-time work and, but this is not their focus, But at any point yeah, if they're suitable and they want to, there's always opportunities for them to then move on to more of a permanent position in my little organization. Michael: Nice man. Okay, so you talked to us about that. Everything right now is on cruise control because you're working on something with ai.What's that all Thomas: about? Okay, so, I'm the Chief Operating officer of a company called IS ai. And what we do is we've partnered with the Commonwealth Industry Science Research Organization, so C S I R O. Mm-hmm. It's Australia's government. Sort of science agency or research agency. And we've collaborated to come up with the world's first and most granular segmentation on cone BM c t as well as sort of pathology detection on, on all the dental x-rays.So your bite wings, your peri apical, your op Gs, and your lat surfaces. So, going into marketing, 'cause I know this is a marketing podcast. The, the reason I think this is really helpful for marketing is, as I was saying, people wanna go to clinics because they want to know you are up to date. What you are providing is good healthcare.Mm-hmm. And AI will only improve healthcare going forward. That's the whole reason it's going to be implemented. If it wasn't going to improve healthcare, it's just something, a cool fancy toy, no one will use it. So what we do in our company, so other than for the diagnostics, Our flagship is the segmentation of a cone beam ct.So a cone beam CT is a three d X-ray people use for the major dental work. Mm. And we are able to segment that into 130 different anatomical structures. And then using that, you can use that to plan your treatment. So I'm assuming most of your listeners are dentists? Mm-hmm. And so as a dentist, you'll know when you perhaps do an implant or a molar root canal, you'll take a cone beam ct and you'll know that to.You take that c x-ray to plan treatments and if you're taking that x-ray to plan treatments, if you're able to segment that x-ray, you are able to first remove any noise you don't wanna see. You are able to get automatic measurements, and you're able to get a clear three D model of what you're working on rather than working off two D slices, which is what we're doing.And so inevitably, AI and segmentation of cone beams and detection of pathology across all x-rays. Is going to save the dentist time, it's going to improve treatments and lead to better health outcomes, which is what we're aiming to do, and that's what everything is about. The last part about it, and I'm really big on patient education, I think a better educated patient is more on board with treatment and that can only lead to good things.Mm-hmm. It can lead to less stress for the dentist and better treatment health outcomes. And if you have ever seen a cone bean ct, and if you are not a dentist, you'll look at that and go, no idea what I'm looking at. it's gonna go right over my head. I'm just gonna nod as the dentist tries to explain things to me, what we do is we make three D models of that cone bean ct and so you're able to transfer that information to the patient much clearer in a way that makes much more sense to the patient.Not only are you going to get more conversions for your treatment, but you are also going to get more trust from the patient. But ultimately, and this is my biggest thing, you will get better patient health outcomes. You'll make less mistakes, and your treatments will be better, and that's what it's all about.Nice. Michael: Okay, so then how or why did this come out? The AI. You developing this? I guess like, the AI's been there, right? So you're just like, we gotta do something about this scenario because what was happening when this was Thomas: coming out? Okay. So I'll tell you the little inception story of this company.Yeah. It's kind of a pretty cool story. So this company started with two brothers, BA and Zen. Zen. I actually went to dental school with Zen, which is why, how I got involved in this company. Then is a dentist and Qua, who is our c e o, went to his brother Sen as the dentist Sen took his bite wings and he noticed an impacted lower right third molar that was causing caries on the lower right second molar.And the carriers was really extensive and near the pulp Sen said to his brother, Hey mate, you need to take that wisdom tooth out, do a filling, potentially a root canal. Qua turned around and went, mate, you're my brother. I don't believe you. I don't feel any pain. Nothing is wrong. Went away. Then even showed him the x-ray and Qua was like, I don't, I don't know what you're talking about, man.Everything was good. I think about two months later he had some crazy toothache. Had to go in and had to get both those teeth, emergency extraction on both of those teeth. That was the inception story, and this is why this links back to that whole patient education thing. I think in this world now going forward, people are taking more and more control of their own information.I can almost guarantee all of your listeners, I mean most of 'em are dentists, but when they go to a doctor or a dentist, they don't actually get the x-rays themselves. In Australia, I. The X-rays are actually the property of the person that took them. It doesn't actually even belong to the patient, right?Mm-hmm. Because it's our responsibility to keep it for X amount of years and store it and whatnot. We can't lose it 'cause it's patient health records. This is how this company started because we saw a problem there or the, the, the founder saw a problem there if I can't even believe my own brother.And that communication between. The dentist and the patient is that poor on a two d x-ray. On a three d X-ray. People are just nodding their heads. The other thing we've found going through this and all the non dentists in my organization are, are a bit scared of dentists now mm-hmm. Is we've found a lot of dentists are just are skipping things and, and to save time on a cone beam ct, they're ignoring the rest of the cone beam ct.If you take it for an implant down your bottom right, you're not looking at the top left for pathologies, which is to me, shocking. it's uncomfortable. Mm-hmm. So, that with the ai, you'll, you will be able to pick up on everything. And so even though it started as a patient communication inception idea, the use cases of it apply to both the patient, the dentist, the clinic, everyone, everyone will benefit from it.Gotcha. Michael: And so this is available now or not yet? Thomas: our business model is not necessarily to go straight to the end user. to the, to the dentists themselves. We're in discussions with a lot of OEMs and a lot of companies everyone we've spoken to once they've seen our product believes this is going to be the new standard of cone beam ct.Mm-hmm. And, and two d x-rays, but cone beam cts in particular, because you can't have this level of segmentation and then go back to the two D version, it's, it's like, my Jared, who I work with always says to me, he goes, it's like looking at an old U B D map that you're flipping through. And then getting Google Maps and it telling you exactly what to do.Um mm-hmm. You, you can't go back. And so for that, we believe it will be mass adopted and yeah, we're speaking to a lot of companies then to implement it into existing softwares. Gotcha. Michael: So you, the idea is not like to the user, like, Hey guys, it's available for this much, everybody get it? It's, it's more like, how can people get their hands on it then?Thomas: Utilize one of the companies that we'll be partnering with pretty much. Okay. We'll be partnering with companies around the world and all your dental users will have heard of it. I heard of these companies and so if you want to use the product, you'll have to use the company that we partner with.Michael: Gotcha. Okay. Okay. Interesting man. Yeah, because we've heard of AI and like diagnosing, right. Pearl Overjet, other companies like that. So they're, they're doing. Pretty cool stuff on that end, but this is a little bit different, right? Thomas: So we do what they do as well. So they do diagnosis of two d x-rays of pathologies, right?And so that is a, a bite wing, a pa, an O P G. Hey, there is this problem here. pretty straightforward. But if you look at three D x-rays, people don't take cone beam cts to find pathology. Sometimes they do, they, they'll take an ogen go, oh, that's a little bit funny. Let's take another x-ray to mm-hmm.To confirm what that is. But as the, the majority of C B C T cases are taken to perform a treatment, to do an implant, to do a root canal, to do a surgical extraction of a third molar. And so the initial inception of the, the segmentations on a cone b. Is to make the use case of that cone beam easier already.So if you are taking it for an implant, We provide you information on that treatment that will make that treatment easier. So we will provide you segmentations for all the surrounding key critical structures, the i n the sinus. We'll provide you measurements, so the crystal bone to the ion. How much bone do you have to play with your lingual and buccal measurements that that's automatic with the click of a button that you can see on a three D model.That is different from we're gonna scan the whole extra and just point out things that might be slightly wrong, which we do anyway. And like I said, the two D is one thing. I'm much more passionate about the three D. if there's a bite wing and I miss it, and I'm not saying that AI doesn't diagnose better if my AI definitely diagnoses better than me, right?Mm-hmm. I do miss things, but if I'm missing on that two d x-ray, it is me making a mistake. It is me not seeing something I should have seen. But on the three D, this is why I'm much more passionate about three D. People don't even look for it on a three d on a cone beam ct, which is shocking. So that's not even a mistake.People aren't even doing it. Mm-hmm. take it to do the implant and they'll review just the implant site and the stuff they need for the implant and ignore the rest of the image. A lot of people, not everyone, mm-hmm. The good dentist look at over all, but, but a lot of people do. And so that's why the pathology detection on three D and scanning through, that's where my passion lies more.But diagnosis on all x-rays is all helpful for ai. Michael: Yeah. Okay. Are you utilizing it right now in your practice? I Thomas: utilizing it right now, no, no, no, no, because it's not into, so I utilize it to demonstrate things, but it's not at, at a commercial level at the moment, so, no. Michael: Oh, okay. Okay. Interesting. So this is, this is coming out pretty Thomas: soon then, huh?Yeah, yeah, yeah. whether it's us or anybody else, this will be the standard tech in the next three to five years. It's inevitable. Like I said I assume it's not only going to be us, but it, Once you've seen it, you can't go back. It is physically impossible. It's just chalk and cheese.It's it's color TV versus black and white tv. Yeah, sound is black and white. TV versus color tv. We sound, that's literally what it is. Michael: No, man. We're excited for that, Thomas. We're excited for that. So from the process of, I guess you doing your startup. Right to now at the point where you're at with this startup, right.Where it's not a, like a building, right. It's not a practice, it's a ai. Mm-hmm. What are some of the biggest struggles you've encountered throughout this time? Thomas: Time? For me personally, it's time. Mm-hmm. So I know no one really caress about my life, but time is actually the biggest thing for me. You've been talking business struggles.It's once again time for me. Not even just time, it's the mental ability to focus on running dental practices and this AI startup, which is why my dental practices have pretty much taken a backseat. I do not know how Elon Musk does it. I do not know how you have the mental capacity to really run multiple companies and be on top of it all.It's really hard. But other than that, obviously the challenges are really different between the two. And I think the common challenge though, as I was saying before, is people. Mm-hmm. I think everything comes down to people. If you have good staff in your dental practice, you don't have to worry. So I've run this enough that I can be on cruise control in my dental practices, and I can trust the staff that I have will run it really well as it's going and approach me if there's an issue that they haven't dealt with and they dunno what to do.And so I'm pretty comfortable with that. And so even with eyes of ai, I, we have such an amazing team that it makes it really easy to work. And so my one tip to anybody doing any sort of entrepreneurial or any business work people is what makes it, you have someone good next to you, the amount of stress you receive will be half of someone that's just not good next to you.Yeah. So yeah, staffing. Staffing and time is, is definitely the biggest thing. And surround yourself with people that. Have the same vision as you. Drive in the same direction as you and really lift each other up and support each other. I always liken it to a rowing boat. Right. It is the job of the person on the rowing boat that's beating that drum to make sure that everybody's rowing in the same direction and rowing to the beat of that drum, right?That is like any organization, the boat will go better if everyone rose in the same direction and rose at the same time. What you don't want to do is get staff around you that don't understand the big picture and don't strive towards that common goal, whether it is. Providing patients is really good healthcare, and that will build up your dental practices or doing the world's best AI that's gonna take over the world.With ai, you need the team to understand what they're doing, what their roles are, and support each other in that team. So people is the most important. Yeah. Michael: Do you ever find yourself Thomas like, man, I need, I need somebody to handle this takeover and do this, and you give them the The problem or the Yeah, the problem, the work.But then you kind of think about it and you're like, maybe a system could have taken care of that instead of this person. Yeah, Thomas: both. You need both. with staff even though they're good staff, you need a system or a framework for them to work in. Mm-hmm. You can't, no matter how good people are, if you just let five people to do their thing.They're not gonna come at the same point. So you've gotta give everyone a system or a framework. And with technology like AI coming through, yeah, people are, people's job descriptions are gonna change. What they had to do is going to change. It's unfortunately inevitable. You know, Back in the day, I'm sure law firms had a hundred people researching things, feature their cases, and now it's a Google search and it's only a hundred people hour job.any new technology you should be skeptical of but would be willing to embrace that goes with ai, that goes with any systems that you have digital, X-rays, p m s systems, whatever it might be. Systems generally make things more efficient and less mistakes are made. Mm-hmm. that's one of the biggest things about ai, right?That as I was saying earlier on a two d X-ray, if I don't pick up on something that's a mistake, It's not, I didn't know it's a mistake. And so systems and AI and things like that, they don't make mistakes as much. systems are good. But even if you don't have a system in place, even if you've got people, you should have a framework for those people to work around.Yeah. Michael: I get you, man. I mean, remember when Chat G P T came out, I was like, what is this stuff? I didn't even care. Now. Can't get Thomas: off. It's the best. Yeah. AI's amazing. I'm kind of scared to see where it's gonna be in five years. I'm legitimately worried and scared. Michael: It's gonna be, it's gonna be good. It's gonna be exciting.I dunno. We'll see. We'll see. But it is interesting. So one of the last questions I wanted ask you Thomas, is we have a lot of young practice owners, listeners, dentists, right. In our also young, in the sense of like year one to year five, maybe they're in their practice ownership process. What Thomas: advice can you give us?I think first starting out, be honest with yourself. I think knowing where your shortfalls are. So, like I was saying, don't pretend to be a marketer if you're not, don't pretend to be someone that is gonna sit there with spreadsheets if you're not. I recently have come to love spreadsheets.Mm-hmm. But in my previous life before this startup, I didn't particularly like spreadsheets and so to. If, you know you need spreadsheets to track things, but you are not a spreadsheet person, and I would say most dentists are not spreadsheet people, then you should be able to recognize that shortfall and pay a professional to do it.I find people don't recognize other people's skillsets enough and aren't willing to pay for that skillset enough. That'd be the first thing. The second thing I would say is choose Elaine. I say this to everybody. You are not everyone's hero. You'll be one type of person, hero. And so choose what type of person that is.If you're starting a practice and drive your business for that target market and nothing else. Ignore everyone else. alcohol companies. They know who their target market is. They don't target kids 'cause they know they're not gonna buy it. They don't get upset when kids don't wanna buy the alcohol.So they target their audience, do the same thing. And the third thing is be genuine and nice. it goes for both patients and your staff. I find so many entrepreneurs are so up themselves that they think they can manipulate people into positioning themselves and doing what they want.Now, that might work with a one-off interaction 'cause they, the person doesn't know you. But if you are gonna work with someone for five years, if you're gonna have a returning patient for five years, that. Ulterior motive of, I am here because of money. I'm here because of what it, it, it doesn't last.Everyone sees right through it. If you want good staff to stick with you, treat them well, put yourself in their shoes. Every once in a while think, Hey, I'm only earning this amount of money. My dentist, my boss is earning this amount of money. He makes me do all this stuff. He doesn't even say thank you.Doesn't gimme a bonus, doesn't gimme anything. If you were that person, you'd be like, Hey, what? This is not fair. Like this is not a, mm-hmm. Even distribution of what's happening here. Be nice to your staff. Be genuine. Be nice to your patients and that, that's probably the biggest one. Be nice and fair to everyone around you.People will come back and people will continue wanting to work with you if you are overly fair and overly nice to people. I think that's the best part. Michael: Awesome. We appreciate that, Thomas. And if anyone has any questions or concerns or they just want to talk to you more, where can Thomas: they find you? Eyes of AI is probably the easiest website, international website.You can either contact the support page of Eyes of AI and ask for me specifically otherwise I'm on LinkedIn, or they can reach out to you and you. I'm more than happy for you to give out my personal email to anyone. I'm happy to speak to everyone. I'm a friendly person. Michael: Always be nice. Yeah.Awesome guys. So that's gonna be in the show notes below, so definitely reach out to Thomas and Thomas. Thank you for being with us. It's been a pleasure and we'll hear from you soon. ‍

En este capítulo explicamos el porqué de las bases narrativas de la T3 de 'Crímenes. El musical'. Hablamos del reguetón, de la música urbana y de los cantares callejeros. Contamos qué son la literatura de cordel y los romances de ciego. Uno de los mejores repentistas del mundo cuenta por qué amamos las rimas y un historiador habla del dale que te dale del revisionismo histórico.Suscríbete a nuestra newsletter. Aquí puedes dejarnos una propinilla

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As entrepreneurs, we all dream of having a website that ranks high on search engines and attracts millions of visitors without having to pay for clicks or beg for backlinks. In this podcast, we will explore the secrets to achieving high search results and optimizing your website to become an asset that generates revenue for your business. Our expert guests will share their insights, strategies, and techniques for growing your website organically, without relying on paid advertising or link-building schemes. You'll learn how to identify and target the right keywords, create high-quality content that resonates with your audience, optimize your website structure and metadata, and leverage social media and other digital channels to amplify your reach. We'll also discuss the latest trends and best practices in search engine optimization (SEO), including the impact of voice search, artificial intelligence, and machine learning on website rankings. Join us on this exciting journey from zero to SEO hero, and discover how to unlock the full potential of your website and turn it into a powerful marketing tool that drives traffic, leads, and sales for your business. Links and Resources: LinkedIn: https://www.linkedin.com/in/seoexpert/ Website: Wiideman Consulting Group, Inc  If you've been in business for any time at all, you probably have heard of the Red Bible. The name of the book is called The Ultimate Sales Machine by Chet Holmes, and it's affectionately called the Red Bible because everyone. Who is in business cannot live without it. There's a concept in the book called the Dream 100, and essentially what it boils down to is you want to identify the top 100 people, people that you want to do business with. So when I started looking at this, basically what I started doing, I was not looking at the people. I was looking at the company and figuring out what companies it was that I wanted to work with and then figuring out who owned those companies and that's the way that I was approaching it. And that is not the right way to do it. You want to ultimately work with people and you want to interact. People, and obviously you wanna be able to interact with people that are on your same wavelength, interested in the same things as you are, and then you can make different connections and different, um, introductions and, uh, you know, do things for people that you know that you would like. So it makes it much, much, much easier to be able to do that. Now, I'm not gonna go through all of these because there are quite a few of them, but I've got a spreadsheet here that have things o obviously contact information, email all of their social. Profiles. Then you also want to understand, you know, their family. How many kids do they have? What are their kids' names? Business partners, personal partners, um, childhood influencers, their parents, their grandparents. Is the family involved in the business? If so, what? What type of business influencers that they follow, their favorite podcasts? Are they into cars? Are they into, uh, what type of real estate investment types do they like? Other types of investments, sports, favorite sports teams, favorite celebrities? Um, who's their banker? Who's their bookkeeper per personal assistant realtor? Lawyer, favorite politician, or country club that they belong to. Favor, vacation spots, favorite bands, personal development, history, all of these types of things you want to know and understand. And when you start creating this list, this Dream 100 list, and you know and understand your target people who you want to be able to bring into your life, this information is going to make it so, so much easier. So if you haven't read the Ultimate Sales. I urge you to go and pick up a copy of that book right now.  On the Invest in Square Feet podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help you protect your wealth so that you can invest passively in multi-family real estate. Today we are going to be talking about SEO, and our guest today goes way back into the very early beginnings. Everyone knows that SEO is sort of one of those holy grails of business. Being able to generate sales and opportunities without actually having to go out and sell to anyone or market to anyone, but takes a lot of work. Our guest today, Steve, is an expert in SEO and he's been doing this. For about 20-plus years now, so he's seen all of the changes and he understands how Google and how all of the various different algorithms work. There's a lot packed into this episode today, but we're going to learn some effective strategies and techniques for growing a website organically without relying on paid advertising or any type of link-building schemes. With that, let's go ahead and get onto the show.  I think there's, there are three main challenges, right? And each one falls within its respective discipline of what I do. Right? It's tech content and off-page, uh, from a tech standpoint, choosing the right content management system. Mm-hmm. , you know, I find it very challenging in many cases to optimize, um, drag and drop systems like WIC and Weebly. It's very difficult, from a technology standpoint, to have a system that offers all the features and bells and whistles that we need to satisfy Google's recommendations. Uh, great page experience. Mm-hmm.  on the content side, the biggest challenge has always been. Unfortunately on the client side with getting them to contribute to content, I can't tell you how many thousands of rows in spreadsheets I've delivered to clients of pages that they need to create to appear for the keywords that their customers are searching for. Mm-hmm. , and they just won't take the time to do it. They won't even dictate it and have you transpose it in and try to, you know, write it yourself. They, they just, they just don't have the time bandwidth, interest, or understanding. , you know, to complete the content piece. And when you outsource almost every single time, they're gonna get back this content from some vendor and they're gonna go, this isn't how we describe what we do. This isn't how, you know, we would do it. It's like, well, that's why we asked you to write it first. So I think the content piece has always been a challenge, um, on, the off page. You know, getting other websites to link to your website. Mm-hmm. , you know, it's, it's almost like a, there's a stigma to it now. Everyone gets an email every day saying, will you link to me? Sure. And, uh, they don't even open 'em anymore. They know, oh, this guy's trying to, you know, link bait me to, to share something or link to them. So I think, the challenging side of getting links is getting buy-in from the clients on doing so. from a content standpoint that's completely out of the box. Mm-hmm. . Hey, client, help me create an, um, all-inclusive glossary, an ultimate definitive guide too. Um, let's take some of the data that you have that no one else has about your clients, and let's create some content that's based on a research survey and combine it with our data to have this ultimate. Um, research pieces that we think are even our industry peers and competitors might even link to. We did that last year. We did a study of 300 location pages for Starbucks and Taco Bell and McDonald's, and we studied which attributes played a role in them, uh, ranking better than their competition. And before you know it, I've, I've got, you know, platforms like Bright Local linking to us and me. Web Pro News and Site Pro news, and we didn't have to do any outreach to, or emails to say, Hey, were you linked to our page? They were performing their own research on something that they were creating, and they referenced ours because we had data and we had statistics and tables and charts. So it's the off-page side's definitely, the challenge. And of course, wrapping all of that together, the tech. Content and off-page and getting buy-in from the client and from stakeholders are, mm-hmm.  is often very challenging, especially with larger brands. Hey, larger brand. You realize right now you've got over 500 important URLs with other websites linking to them that are serving users and web callers of 4 0 4 air. Yeah, we'd like to get to that, but SEO o on the MarTech side of things isn't really a priority right now. We're working on new platform things and changes and, you know, but, but we'll put it in Jira and we'll get to it in, you know, in due time. Mm-hmm. , you know, meanwhile, all those pages continue to just disappear from the search results. That traffic disappears and goes away forever. We're dealing with, a client right now who's completely blocked the root of theirs. From being indexed by search engines, and we looked at their search console this morning, they were getting as much as 55,000 visits a day to these pages that now no longer exist in Google's results. They're still out there. If you direct type them in, you can go to 'em, but they've blocked the search engines and nobody knows why. It turns out it's probably something having to do with this Microsoft Azure program where they said, Hey, hey clients. You know, we've got a new feature. You can. All the spam bots of the world, just click this button. And somebody said, oh, neat. And they clicked it and not realizing they're blocking Google and being from being able to, you know, to serve their content. Mm-hmm... So, uh, so yeah, I think getting, getting buy-in from, from developers who can talk very savvy to you sometimes and argue with you very well, um, can be a huge challenge. So having documentation. You know, the Google webmaster documentation and being webmaster documentation as an arsenal to combat those situations can help. And the other thing to do is, is to, is to reward those people through recognition when they do fix something, Hey, by the way, I dunno if you realize this, but those 55,000 visits translated into roughly $300,000 a day in revenue. So by you fixing this, you've just saved the company x millions of dollars per year. So kudos to developer Sam, you know, who, um mm-hmm. , who basically saved the company X millions of dollars a year. Don't take credit for it, give the credit to the people who did the work so that they have buy-in and feel like, Hey, I'm, my work is, is validated and now going forward, Sam, can you fix this thing? Yeah, I might save the money, and the company more money. Of course. I'll do it right away. Yeah,  Yeah. No, makes sense. Uh, you, you mentioned there's, you know, essentially there's the, the three different, you know, categories. You've got you, your C R m or your, you know, your platform. Uh, you've got, your content generation, and then you've got, your promotion side of things. Talk a little bit about it. Your, um, your story of finding the best solutions, you know, for each one of those things. I mean, obviously, this has been going on for, you know, a good number of years, but 24 years. Yeah. Yeah. How, uh, how did you determine, you know, this is the best way to be able to do this, and does this change a lot too, with all the differences? You know, the different updates and Sure. You know, obviously, everyone remembers the Panda update, you know, that was a big one. So, you know, does, does, does that kind of shift depending on what new technologies or what new updates are, are coming out?  Yeah, and I wish, I wish there was a one, one solution for all scenarios. Even, in the early days, we would just use static H T M L and we would borrow from c s s, uh, zengar to create lightning-fast tablet designs. Um, and even that, you can't find a single page on that site. Now that. We'll pass Google's web vitals and some of the other technical criteria that we pay attention to. So, um, the challenge is finding a platform that's, that, um, works with all of the different. Technical s e o requirements such as speed, mobile, friendliness, security, web vitals, and accessibility, that that comes fully integrated with all of those features while still being flexible enough for a marketer with no technical experience to log in, and create optimized content Today, you really, you really can't get both, right? You, get WordPress, for example, and there are some ways that you. You can amplify speed using caching and plugins and third-party systems, some of which are getting really controversial, um, that that can make it seem to Google like we're following everything when a lot of times we're just hacking their tests. Testing tools. Mm-hmm. , um, as opposed to actually creating a lightning-fast experience that's still, um, that still enables, the writers and the creators to go in and, and make changes. The other solution is, you know, the, the old school way, let's take. All the new frameworks and all the new technologies and headless and everything that we can do from a technology standpoint and create incredibly lightning-fast, amazing experiences for customers. But in doing so, we've gotta get rid of C M S. And if we get rid of C M S, now the writer has to deliver their draft in a Word document or a Google document and wait for the developer to load it up and then go back to the developer after the fact and have them.  more of the optimizations once the page is live. And that's, that's a grueling process that could really delay things. And if you're trying to rank for a new keyword that people are looking for, you're gonna lose. You need to get that page up today. If you're a news website, you know the moment that news hits within the next two hours, that needs to be live. So waiting for it to go through that dev process.  to deploy content. Mm-hmm. , uh, can be really challenging. So big sites, news sites, LA Times, and, um, New York Times and so forth, all build some homegrown systems that, that work for them, uh, because they have the millions of dollars to do that with. Yeah. But, uh, but for the small, regular day-to-day businessman, um, business people, uh, I think the, uh, the best approach is, is just to let some things go. You want to be able to have the ability to control your content and not be at. Um, you know, um, you know, having to wait for a developer to do something for you. Sure. So I would say just, just be okay with not having all these perfect technical scores. Work with WordPress. If you're on a, uh, if you're selling products and you're doing e-commerce and you have more than 20 products, Shopify or another system that we've worked with for a nearly, uh, decade and a half now, it's called Circuit Networks. They used to be called SEO Cart. They have an incredible, and originally it was SEO Cart, literally. Mm-hmm. So it was. C m s, that that was optimized specifically for ranking and search results. Mm-hmm. , and it works great, for most businesses. Shopify, you know, does have some features like that, um, that have one, one button checkouts, you know, with the shop app. Mm-hmm. And some other attributes that make conversion better, which can affect long-term SEO. So, so I'd, I'd say, you know, tests, those are the two that I know work really well. And every day there are new things coming out that you could test, but I don't like to reinvent the wheel and I don't like. I don't like to pay somebody to make their product better. Mm-hmm. , I get a lot of that where I'm feeding suggestions and complaints to c m s systems and then they go and they fix those things and I'm like, wow. I just, I just literally paid them. To fix their system... Yeah. Yeah. Yeah. And so I, I'd say work with the ones that are already doing well. WordPress will do you just fine if you're a small business and you're doing lead generation and Shopify will do you just fine if you're an e-commerce, um, site. And they're getting better every day because they're getting complaints and suggestions from other digital marketers. Mm-hmm...  Go about qualifying a developer or qualifying code to make sure that it is, you know, using two 2022 standards. And, and processes and, and whatnot. For sure.  I, I think, I think that's where you get a, a, a consultant who specializes in, in web development, you know, not, not to be the person who helps build it, but to be the second set of eyes to make sure that it's being built in a way that. What do you feel confident about in terms of pre-qualifying them? Uh, I would, I would ask to do, or I would have that consultant do an interview with the person to have 'em show the code of how they code. What's your logic look like? Um, how do you, how do you operate? How do you, um, uh, store files? How are you doing with your styles an, your JavaScripts and, and j queries? Um, can I, can I use Python and do some cool things and, and., um, you know, be able to have elasticity in how the site's built or is it very rigid and, um, you know, and, and if something breaks, a semicolon goes away, the whole site goes down. Right, right. So I think, I think there's gotta be that. And the one thing I would look for sure is, is a, a staging environment. Right. I would, I would look for that first, I would say I would always have a staging environment. So before we roll out big site changes, uh, we wanna make sure that everything's on staging and even in the content process, even if we've gotta deploy something in two hours, deploy it in both places on staging and in production. That way you can still get it live, but you don't have to worry about if you do a full site refresh, that something on production gets wiped.  from some change that happened on staging. Mm-hmm. So I would say that would be the one thing I would look for is, is tell me how you operate from a change management standpoint. Mm-hmm. , um, a redundancy standpoint, um, and sustainability. I think if you're paying attention to all those things, um, and as long as you know, you can look at the code and see that, that person's logic as well organized and clean mm-hmm.  and not just a, you know, looks like a, a giant hash and you should be good. Yeah. Yeah. You mentioned redundancy there. What, what are some good? , um, rules of thumb to be able to make sure that, you know, you have the proper backups in place or you know, that the proper, um, you know, just, just the backup to make sure that if the site does go down, you're not gonna lose all of the data that you know has been accrued over, over the years. Yeah, and, this will depend on your CMs too. As WordPress has, has tools and plugins that you could use that will back up the entire WordPress database for you and mm-hmm. , you can run those periodically. It will bog down the storage on your server, so you gotta make sure you also have a purge policy. Um, so you don't wanna have, you know, a year's worth of backups, and suddenly your site just goes down because you ran outta space. Yeah. So I think, I think having, and, and creating some policies to, to manage those backups will help prevent something from breaking, but it depends on how much traffic you get. So if you get a, you know, a ton of traffic. , then you probably wanna run backups, I don't know, every hour. Mm-hmm. , if you're getting somewhere in the middle range of, maybe you're getting, I don't know, 40, 40,000 hits a day or something, um, then you wanna at least backup up once or twice a day. And then if you're, if you're kind of a smaller business and, um, don't get that much traffic, you know, probably once a week or once a month should be more than enough. Ria, once a week probably makes people feel safe. That's Okay, great. I, I've loaded up some pages, but, uh, the whole system just crashed. Don't worry. We'll pull last week's. And we can go to archive.org to get some of that content that we just published a couple of days ago, or we can just load it up again since it's only two days or three days worth, of content that has to be, you know, republished. You, you mentioned, you know, this is the small business, you know, level, this is kind of medium, this is large. What are the, like the, the daily hits that would, you know, sort of, you know, define each one of those, would you say? Sure.  Yeah. That's a good question. Um, Yeah, I would, I would say if, if you're receiving less than 10,000 visits a month, then you probably fit into that, that small business range... If you're getting 10,000 visits, then you know, you're, you're safe running a weekly or monthly backup and probably not having any problems. Um, once you start getting over 10,000 to maybe, you know, 50,000 or so right around that range, then you're probably, you know, middle range, and then anything over 50, you know, it, it could be scary if the site goes down because, you know, as z as I mentioned, that's, that could be a lot of revenue if you look at each visitor, depending on, on how much your average order value is being worth. And, you're getting 50,000 visits, that's $50,000 a day that it could be costing you. And you can see what, your average visit value is, you know, in your web analytics. And if you're doing e-comm or even if you're doing lead generation. And you can get an average of what each customer means to you and what percentage of people who come to the website become customers. You can do that number and assign a value to every lead, every form fill, every chat, click, every phone number, click. You can assign a value to that. Um, and. Uh, it makes it really easy to forecast what new traffic could mean, and mm-hmm. , what a loss of traffic could cost. Yeah. No, makes, makes perfect sense. And I think that that's, I think a lot of people skip over that step to actually define what, you know, what their traffic is actually worth and, you know, what they, what they're true, you know, generating every day based off of, you know, whatever, you know, whatever that number of, of clicks, is. Um, Talk a little bit. Uh, so the second part was, the content generation, right? Yes. So, um, talk a little bit about your story of finding, you know, kind of your best solution, your best path to, uh, you know, create good content. Like you, you mentioned, you, you, you send these lists of topics or, you know, Uh, uh, sure. Um, search phrases, to your clients, but they don't know what to do with them. What, right? Do you have any suggestions on how to, you know, some type of framework and how to be able to, you know, quickly be able to create large amounts of content like that is useful? Or is it Oh, yeah. You know, going one by one that you just have to. You know, start creating content.  You know, we've, we've definitely had to figure it out over the years. Mm-hmm. , because of that same challenge. I'm like, Hey, I just gave you a thousand pages to create over the next, you know, couple of years. Send over the content, I'll load it up, I'll optimize it, and you'll start to appear for more keywords. Mm-hmm. , that's what we used to say. Um, and then some of 'em, plumbers and smaller businesses who come back and. I'm a plumber, period... And you're like, all right. So let's see. Uh, the question was about, uh, you know, leaky drains and what to do. Yeah. And that was the, you know, like the question. So I think, I think content starts off, of course, I always like to have everything be data-driven. So we look at, our search term reports from our Google ads and our being ads, and we figure out what keywords are actually driving customers in sales. Forget about volume. If there are 10,000 searches for a broad keyword like shorts, um, and you don't convert many of those, uh, but uh, a more specific keyword, I don't know, maybe, um, uh, I don't know, kids shorts. It's very specific and it attracts a specific audience of people who are looking for kids' shorts, and that keyword converts for you. Don't optimize your page for shorts, optimize it for kids' shorts. Yeah, you'll get fewer hits, but the hits that you do get will be better qualified. The click-through rate will stay higher in the search results. And Google will really note that u r l was the most helpful to the people that you were actually trying to get to it. Um, so I'd say start with data first, whether it's through search console, uh, Google Analytics data, your Google, uh, ads, search term history, whatever. Um, take all of that and start there. Match those search terms up to the pages you already have, and work on those pages first. Once you've fully optimized every page on yours. And by the way, that process as you're going through it, whether it's just a Google sheet or an Excel sheet, you know, starts with the URL and then page title, focus, keyword word, um, page description, heading tags, subheading, subheading, subheading, image, name, all of the different SEO O attributes, image alt attributes. All of those things can be tracked in one single sheet if you're bootstrapping it instead of using the software. Um, so you, as you list all of the pages that you currently have and all of the keywords you want those pages, to appear for, and then start working through each column to get it optimized and then publish it, that's kind of a. that's kind of a phase one in any sort of SEO timeline let's, let's optimize the pages we already have first, and then let's expand. Now, let's go out to some of these keyword tools. Let's use answer the public and sem rush and mm-hmm. , HRES conductor, bright Edge, whatever you wanna use. And let's, let's pull an aggregate, all of our competing keywords, SimilarWeb, and it's a crazy tool for this now too, by the way. So you take all of those search terms, right? You parse out all the brand names that still exist even after you run that little, you know, intersect to see, you know, the ones that are common among the competition. Uh, and then you take those, match 'em to the pages that you already have and say, okay, great. Here are the ones that we already have and what's, what's missing from our site that our competitors are getting trafficked for that we aren't yet. Uh, maybe you're a spiral staircase company and you don't realize. , um, you know, the, the keywords that they're looking for are the use types like, um, spiral stairs for basement, for attic, for the library. Mm-hmm.  for patio. Mm-hmm... Maybe that's how they're looking for the product that you sell, the uses of how they might use it. So you'll start to create content based on those uses. But to find out,  how they're, you know, finding you and how they're using it. You, you, you've gotta take a look at the, uh, the competitors reverse engineer their keywords, and then you have this universe of keywords. And from that, you know,, you study the information, you find common themes, and then you build a new site map. Either to augment your existing or to completely flush your existing and come up with something that's even more, more structured and intuitive. If you're building your navigation and your website based on how people are searching for what you offer, then you are going to just own it in digital marketing. But if you're building your website and launching content based on what you want to showcase, then it's a business card brochure website not meant for digital marketing, right? You should really build your navigation and your site based on how people are looking for what you are.  and, and building silos of content, starting with the most important, I mentioned spiral staircases, which might be a category. And then under that category, it's spiral staircases for the basement, library deck, whatever, right? Um, as opposed to just, Hey, let's just throw this content on a blog post, since that's easy and quick and, you know, and what happens that gets buried over time in an r s s feed. It doesn't stay in the same silo. And eventually, somebody sees.  from 10 years ago in the search results. I'm like, yeah, I don't think this is gonna be very helpful. Yeah. Yeah. So, so there's a lot of, a lot of lazy approaches in how keywords become content, that, that businesses should just take the three to six months they need to, to create. That comprehensive roadmap so they never have to think about it again. They know exactly what pages they need to have created and nurture over time. Um, and then you just put 'em all on, on a calendar. You have somebody whose job is to go back in and, and every month make sure that those pages are performing well in terms of keyword rankings, driving leads, click-through, rates improving. And whenever you see any of those different metrics start to.  then that gets, you know, a ticket created for somebody on the writing team or tech team, depending on what the problem is. Um mm-hmm. , you know, to address. And if you're smart, you're also watching, cuz you probably got 10 to 20 really important pages on your website. Right? You're smart. You're also watching the 10 to 20 important pages on your competitor's website using tools like Visual Ping. , P I N G, so that when they do make an update, change an H one tag, add an image, add a video, add more content, whatever they happen to do, you'll get a little notification and you can keep an eye on what they're doing and, and maybe even test some of the things that appear to be working for them, so that way you're not blindsided. And one day wake up and find all your competitors with these beautiful product tiles under the listings. And yours just is black text and a blue link. Yeah. So, um, I, I think that's something. Businesses should really get with their digital marketing team and company and say, what is our content roadmap? how did you, how did you put this together? Was it from our own data and from competitor insights? Um, and what's missing? What's the keyword gap? What are we missing? What are we not appearing for that competitor that we need to improve upon, and how are we going to track that? Uh, I think that's, that's a key element of content. And, and you're right. I think, I think in a lot of cases, you know, the, the, the client just doesn't have the time or the energy or. Desire to create a really great page and they'll create these crappy pages. You mentioned the Panda update. Thin Yeah. Thin content. You know, if you throw a paragraph up and you wanna compete against the page that's got 3000 words, six subheadings, four unique images, and a video on it, good luck, Yeah. Right. Don't waste your time creating a page if you're not going to make it better than the number one ranking result for the keyword you hope your page is gonna rank for. Yeah, no,  that makes, that makes perfect sense. W uh, uh, when you, when you go through, Uh, you have a new client, do you often run into situations where the client may not necessarily know who? You know, there, their top competitors are, or does everyone pretty well have, and, and you know, with that, how do you identify who your top competitors are? You know, do you just do a Google search for whatever your topic is and whoever shows up at the top, maybe they're, you know, doing a sponsored ad or something like that? Those are your competitors or is there, is there a, a deeper strategy to be able to identify, you know, who those key players are that may go after those long  tail keywords? You have 16 months of data, right, Matt? And, and search. You have 16 months, so you could, you could do a filter in the search console where you remove your brand name even, and see the non-branded searches that you're, your site's coming up for it. You could even look at the words that they use for branded searches. How are they putting in your name and what they were searching for? You can get a lot of that, that initial data right from the search console, go out to Google, perform a search for those keywords, the non-branded ones, um, and find, the competitors that are appearing for those search terms. Uh, and then you take those competing. If you put them into keyword tools and you might find some even bigger opportunities. Um, but you, I would start there, start with how people are already searching for what you do if you've been around for a while and then, you know, find those I competitors, the ones that appear for the keywords that you wanna appear for. I get that a lot from some of our clients. Like, well, those aren't necessarily competitors. The, you know, the Grubhubs and the Uber Eats, you know, we actually sell through them. Uh, yeah. But they're outranking us for restaurant delivery in our area and we want that.  and you're paying a premium to have them send your orders in. Whereas if they went to your website and ordered and went through GrubHub or, or yeah, Uber Eats through your site, you pay a different fee for that. So, um, don't you wanna save some money on that? And, yeah, outrank that competitor by having a better restaurant delivery page than them. So I think, I think a lot of times there's, there's that two parts, right? They know who their direct competitors are, but not who their eye competition is in search results. And then the second part of that is, is convincing them that even, even industry websites and, and, and retailers of their products are competitors, Amazon is every. You know, e-commerce competitor. Yeah, sure. And they win 90% of the time. So you've gotta get really creative to make your page better and more helpful and convincing. Because unfortunately 50% of the users are gonna go, okay, this is $59. Um, doesn't seem to mean any kind of sale or offer or anything compelling to make me want to click. Let me see what they sell it for on Amazon. Yeah, that's exactly what they do. They take that product title, they copy it, they go to Amazon, they see if they can get a better price, and now that company just lost what, 35%? Of the potential extra profit they could have had if they went directly to the website. So I think, I think it's really spending some time with the usability and conversion rate team. Even if you're delegating it to somebody who isn't an expert at it, um, get them some training. Have them go to some conferences, and read some books. Tim Ash has a great book on landing page optimization. Throw some sales principles in there, trust, reciprocity, urgency, and scarcity. I remember, um, a watch, uh, consignment site we worked with that, um, was like, Hey, we got a problem. We've got a ton of inventory right now, and I need to get rid of some, uh, because, you know, we have to keep this balance of what's coming in and what's going out. And we're overstocked We need to get rid of some products. So we put up, a cool little box. When you're on this page looking at a, you know, a $5,000 Rolex watch and you're, you're looking at it for four seconds. All of a sudden this little box comes in, not a lightbox. It actually pushes the content down. And isn't an intrusive lightbox and has a little timer on it and it says, mm-hmm, buy, buy this watch within the next 20 minutes. Cuz remember it's a $5,000 watch, um, you know, and save $700 or save, you know, 800 bucks or whatever it is. Um, so that creates a sense of urgency and there's this ticker going down that says, yeah, this is going away. Oh, and by the way, Three other people are watching this right now. Oh, right. Yeah. Yeah. So there's, there are some really creative things that you can do using sales principles to keep them from leaving and going somewhere else. But, um, but I think that's a big part of it, of, of content. It's not so much just having the better content, but it's also about buyer psychology and making sure that you're talking to the right people with the right. You're, you're not on a b to a B2B site saying Buy now. On your b2b, you're saying learn more on your b2c. You're crossing off your price and putting better pricing and, and, um, timelines on when it ends. And again, creating that scarcity urgency mentality. Mm-hmm... So anyway, kind of breaking away a little bit from overall content strategy, but that's something that. Uh, often gets neglected. Yeah, no,  That's so helpful. Um, then lastly, the, the tool or the, the, uh, connecting to other people that, that you mentioned kind of that third prong. What, what are some of the things that you've learned along the way, you know, for, for best practices there, you mentioned, you know, creating the content, uh, uh, that people would reach out and, you know, link to you, so you kind of take that work out of it? Um, you know, what are some of the frameworks to, be able to put that type of content together? Um, you know, making it valuable, putting it in the right place so that people, you know, can find it, who are looking for that, you know, tho those types of things.  Yeah. And, and have it support the lower funnel. Not be in its own silo. Um, so questions, what, when, why, where, how, um, ideas, tips, strategies, checklists, right? Guides mm-hmm.  documents, um, uh, all of those types, of queries that are being made are potential traffic opportunities for you. So I would, I would definitely take some time, to look at tools like Answer the Public dot. Go into s SemRush if you use it and click on the questions tab. Go into conductor searchlight, you know, and filter based on, um, on the upper funnel. Uh, filtering so that you're, you're looking at keywords where people are, aren't necessarily ready to buy or even considering buying, they're trying to solve problems. Those types of queries can generate a lot of traffic for you. Even, our little page on wire Yelp reviews or how important are Yelp reviews and, um, anatomy of a local landing page, right? All of those types, of queries. Our upper funnel, they don't necessarily drive customers right away mm-hmm. , but they can play a big role in, um, helping us to attract links to our sites as well as, um, uh, triggering remarketing so that we can bring them into the lower funnel eventually. Mm-hmm. , getting them to opt-in and seeing where they are, you know, and. In our own CRM and just continue to nurture, and nurture that lead until they actually become a lead. Um, I think that's, that's a great way. And, and so there's, there are a million different strategies and we've, what we've done, we've evolved ours over time. We used to say, here's, here's the, you know, uh, suspicious links we should probably clean up. We put that first. Um, Google's done such a great job recently of filtering a lot of that out, that we don't pay as much attention to it. So at the end now, um, here are where. The top competitors in your industry are getting links. So we'll take the top 20, 50, 100 competitors in your industry, uh, run them through, you know, um, a link research tool, and come up with a list of the ones that are linking to most of our competitors. Hey, you're a surgeon. Surgeon.org is linked to all of your competitors except for you, right? Mm-hmm. Yeah. So finding, finding those, those semantic opportunities. So what we've done is we've broken it into two phases. Uh, we've broken it into quick wins. , right, which is three to four months of some quick wins. And then we, we've, um, have a phase two where we get into more of, The more challenging types of and, and more resource heavy types of link building. Now the quick ones are easy. The first thing you do is, fix all the broken links. If there's a lot of, you know, links coming to your website and they're going to four or four pages, let's redirect them to the most, uh, to the corresponding page that you moved it to so that you can get back those links. Uh, a major restaurant brand we work with had, what was it? 5,000 links pointing to. 15 different, four or four Veterans Day free meals pages. Wow. Wow. So we created a static, you know, URL. Mm-hmm.  an evergreen page. And we redirected all 15 of those four, four pages to, the new page. And we reclaimed 5,000 links almost overnight. You can log into your Google Analytics, go to content, um, uh, do a filter by title, and look for any title that includes not found. Take that list, put it in a spreadsheet, and then put a column next to it of where those pages should be. Set that redirect in place, and probably within a couple of days you'll reclaim a dozen, maybe a couple hundred wow links that you would've lost. That's number one. Unlinked Mentions are another easy way. Any website that mentions your brand but doesn't link to, you can reach out and say, Hey, it might be helpful to your users if they can click on our name and visit our website. Don't ask for the link. That's, you know, again, it's, yeah, it's a stigma about it. Right. Um, the other quick win that you could do, um, so we've got broken links, uh, we've got unlinked mentions. Uh, what's another really quick win of something that you could do that doesn't take a lot of time? You could do the same thing with the broken links.  competitors. If competitors have pages that went away and you can create a better page than what they had, then you can go back out to those websites that were linking to your competitors, going to a four or four page and saying, Hey, we've realized this link is dead. Maybe consider ours as a replacement for it. Mm-hmm. , ours is, you know, it's, it's up to date, it's 2022. It had some cool things in it. Yeah. If ever mentioned you in it. Right. And sometimes doing a little bit of that ego bake can help. Yep. Uh, then getting into the more complicated, let's get those links. Competitors have. Let's create some really creative ideas. Let's, let's create some tools, some calculators, and some features on our website that everyone will wanna link to. Hey, we're a design site. Let's create a color palette page that's super dynamic and interactive. It's gonna cost us $15,000 to do it, but we're gonna earn 15,000 links out of it, and the whole industry will be linking to us as a resource because of all these great tools that we have on ours. let's, let's solve the common problems that our customers have. Hey, customer service. What are the questions that you get every day? Mm-hmm. , let's create some answers on our website that could solve those things. Let's scrape Cora and answers.com for questions people have in our industry. Mm-hmm. , you know, and, and create content around those topics. Um, Some of my favorites. Um, progressive has a dress-like flow for the Halloween campaign that I love. Okay... I love watching how many people go to Progressive cause they wanna dress like Flow for Halloween. Yeah. Um, uh, when web design goes to hell, is this article by, um, was it the oatmeal? And I remember as a web designer reading, this graphic. And going, oh my God, that's so true. So many clients think they know so much more than we do about what we do, that we get to the point where we're just like, like, look, just do whatever you want. Yeah. But it's this funny comic that's earned thousands of links to it because of it. Resonates with, um, you know, with a, with a certain audience. And every day more and more people are sharing this and re-sharing it and, Hey, doesn't this client remind you of this link? Right? Yeah. Yeah. So, um, yeah, there's, there's a lot of cool ideas. You could do a Google search for great link-building ideas and or link-bait ideas and, and find a huge library, uh, that exists out there, ways that you can attract visitors to your website using, you know, link bait tools, guides, glossaries. Uh, you could do some cool things like scholarships. Community events are huge. If you can do a community event and then go to your neighboring businesses and get them to link to you, especially if you're a brick-and-mortar and you're trying to get people to your restaurant mm-hmm. , you can go out to all the other businesses in the community and, and invite them to participate. They're not gonna have time. They're not gonna have money to donate, but they're gonna feel bad that they have neither, and they'll at least give you a link in their blog post to help you promote the.  and how great would that be for Google to find hundreds of links to your site from neighboring businesses that are all linking to, with maybe even with your name, address, phone number, and a short description of what you do that might include keywords. Right, right. So I think, I think there's, a huge, um, unlimited, infinite, um, idea library of what you could do to attract links without having.  do a lot of outreach.    All right. So did you get a lot of value out of this one? I know that I did. I feel like topics like SEO are one of those things that pretty well every single business owner needs. But every single business owner struggles with it. It wasn't necessarily called out in the show, but I want to stress how important it is for people to be linking to your website. So when you think about this, this is just like humanity, right? If you have someone who's very, very popular, who has a lot of people, Who are connected with them, and a lot of people who want to be a part of them, you should consider your website the exact same type of thing, right? If you have a lot of people who are wanting to link to your website and, and posting your link on their website. You are a quote-unquote popular website, right? So just like if you're a popular person, you're going to have a lot of connections all over the place. The same is true with this, but typically a lot of people will approach this process in a very, very spammy type of way where they're. Essentially begging for people to post the link to their website, you know, on their website. So not very, very effective. What Steve talked about today was creating a report and what a lot of people end up doing with this report is they will put it behind a. A wall where you have to get, give the email address in order to get, be able to get this report. What Steve is suggesting is taking that same type of report and essentially just posting it on your website and giving it away for free, so that way then other people will. Link back to you. Other people will link to that report. They'll, they'll show that report on their website through the link, and then that's going to help your SEO as well. So different mentality, a different way of being able to use those types of assets that typically you're holding to yourself. Give it away and let people link to you to create that popularity and that way you're going to have this wave of SEO. The link-building ability that's gonna start growing and, and driving traffic to your website organically. Steve has a great special for us here today. Normally this costs about 600 bucks, but he is giving it away to our listeners for free. So if you go to the academy of search.com and use the code s e o, Steve, you'll get the course for free. Remember that was $600 and you're going to get that course for free by going to the academy of search.com and using the code SEOSteve. If you want to reach out to Steve directly, he can be found at SEO Steve pretty well everywhere. And Steve also said that if you ever have any questions like, why am I not ranking for this SEO term that they offer? His team offers Free advice on his social channels, and that is just Wiideman, which is at Weedman, W I I D E M A N. And if you want to understand what the wealthy do, head over to invest in square feet and sign up for the newsletter. We include additional tips that you can only get from the newsletter and we. Reveal investment opportunities that you can only get introduced to through the newsletter. We drop every Wednesday, and we are available on whatever podcast platform it is that you use.