Podcasts about emarsys

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today's fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.   About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients   Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing Plan 00:14:07 - Evergreen Marketing Tactics 00:19:33 - The Role of Speed in Marketing 00:20:45 - Future of Marketing and AI Impact 00:23:51 - Quickfire Questions: Marketing Advice 00:29:31 - Advice for Aspiring Marketers 00:32:05 - Closing Remarks and Contact Information Quotes "Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO "If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO "If you know your niche, nail it." Andy Culligan, Fractional CMO "A lot of companies don't have a plan." Andy Culligan, Fractional CMO "Creativity always wins." Andy Culligan, Fractional CMO   Follow Andy: Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ Andy's website: https://andyculligan.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's “zone of genius,” you'll learn how to build an efficient foundation for your business.   Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. ----------------------- In today's episode, we cover the following: Leaving the corporate world What Cody uses to manage MKW Creative Co. Project management and proposals Workflow optimization A day in the life of an OBM Optimizing your time with Harvest Quoting projects with a pricing matrix Client retention and service expansion Team productivity and well-being Proposal vs. actualized projects What's inside Cody's audit Goals for 2025 ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe ----------------------- GUEST INFO: To learn more about Cody and how she can manage your online business, follow her on Instagram @CodyOBM visit her website CodyGarnerHowe.com, and get 15% off a Process Audit using the code KMA2025. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In this special episode of Add To Cart, we count down the five most-listened-to conversations of the year. We unpack insights from Culture Kings' Simon Beard and Shopify's Hannah Udina on how to turn physical stores into content powerhouses and Gai Le Roy of IAB Australia on how to navigate Amazon's growing dominance and the evolving privacy landscape. Justin Bausch of Ryderwear and Thomas Harris of Emarsys share AI-driven personalisation strategies, Iain Calvert of Boom Ecommerce reveals his 50/30/20 profitability framework for building resilient ecommerce businesses, while Sabri Suby, founder of King Kong, breaks down how storytelling and ad fundamentals drive scalable growth. It's the ultimate breakdown of the insight you need to dominate 2025.This episode was brought to you by: Deliver In PersonShopify PlusAbout your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Why is SAP building a NFT Management Tool? What are the bigget Challenges & Opportunities of Web3? What are the Concerns of Large Corporates? Timestamps: 00:00 - 01:06 - Onchain Podcast Preview 01:07 - 03:45 - Icebreaker: What problem does Web3 solve? 03:46 - 05:30 - How Sven got into Web3 05:31 - 07:06 - Svens favorite NFT Community 07:07 - 09:03 - How Lucas entered the space 09:04 - 11:30 - What is SAP? 11:31 - 16:20 - Why is SAP doing NFT Management? 16:21 - 22:20 - What is the SAP Management tool? 22:21 - 23:52 - Collaboration with Arvato Systems 23:53 - 30:11 - Biggest Learnings on the Journey 30:12 - 35:52 - Why are we lacking Adoption? 35:53 - 39:10 - Wishes for the Future 39:11 - 40:16 - How to get in touch 40:17 - 40:22 - Outro Get in Contact: Sven Haiges: https://www.linkedin.com/in/hansamann/ Lucas Bergström: https://www.linkedin.com/in/lucas-bergström/ Emarsys (part of SAP): https://www.linkedin.com/company/emarsys/ Newsletter Link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://w3-news.beehiiv.com/ Become part of w3.vision: https://www.w3.vision/

In Episode #136 widmen sich Daniel Höhnke und Tim Schestag der Forrester Wave zum Thema E-Mail Marketing Service Provider. Darin wurde Bloomreach als einer von nur 2 Leadern ausgezeichnet und wir haben uns die Analyse etwas genauer angesehen und den Vergleich zu den bekannten Mitbewerbern von Salesforce, Adobe und vor allem Emarsys gemacht. Auf Basis der Forrester Bewertungskriterien gibt es dann auch keine 2 Meinungen, warum Bloomreach ein Leader ist und z.B. Emarsys gerade so ein Contender. Hört unbedingt rein, wenn ihr mehr erfahren wollt und wenn ihr ganz tief eintauchen wollt, dann schaut Euch die Analyse kostenlos direkt selbst an: https://visit.bloomreach.com/forrester-email-wave-q3-2024 In den News der Woche: - Esprit schließt aufgrund der Insolvenz alle stationären Geschäfte in Deutschland bis Ende des Jahres - Zalando intensiviert seine Zusammenarbeit mit OpenAI und will durch Tech Standort in China Europa erobern - TikTik Shop in UK feiert ersten 2 Mio Dollar Umsatz Stream - Die Q2 2024 Earnings Calls von Klaviyo und Shopify Zudem hat Tim noch einen echt guten Consulting Tipp der Woche auf Lager. Unbedingt reinhören und uns jetzt auch auf YouTube folgen! Daniel: www.linkedin.com/in/daniel-hoehnke/ Tim: www.linkedin.com/in/tim-schestag/

In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he's been doing it at Emarsys for ten years! He's based in London and we are very lucky to have caught him on a trip over here in Australia. Links from the episode:Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409Questions answered in the podcast: What is the weirdest thing you've ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn't live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today? This episode was brought to you by… EmarsysAbout your co host: Thomas Harris from Emarsys For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.You can contact Tom on LinkedIn About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today's special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand's range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he's been doing it at Emarsys for ten years! He's based in London and we are very lucky to have caught him on a trip over here in Aus. This episode has probably the most practical tips of any exclusive we've recorded and Justin has a way with words, so entertainment value is also high. We discuss alot! Cross channel personalisation, behaviour-based audience targeting and savvy automation. Tom shares his favourite treatment-led customer journey triggers and how predictive and generative AI is changing the engagement game. Justin walks us through what's on his AB testing calendar and how to bring back unsubscribers. Links from the episode:EmarsysRyderwearPower to the Marketer: Omnichannel & AI MasterclassAbout your co-hosts: Justin Bausch from RyderwearExperienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management.You can contact Justin on LinkedInThomas Harris from Emarsys For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.You can contact Tom on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-founder of Neocore and Author of Content Capitalist, Michael Becker.Michael Becker is involved with NeoCore, a pioneering technology company based in Dubai, as part of the Antler pre-launch accelerator program. The company is developing earbuds that can detect brainwaves to tailor content experiences innovatively. Their team, including a physicist and a neuroscientist, aims to make advanced technology accessible to consumers.Michael discussed the evolution of technology through various "epochs of computing," from the invention of the microchip to the advent of the iPhone. He described NeoCore's mission to lead the next technological phase, focusing on integrating AI and brain-computer interfaces. This could transform our interactions with technology by making it more intuitive and attuned to our cognitive states.He also stressed the importance of creating high-quality content in different formats, such as blogs and videos. Michael advocates treating content creators like brand journalists and using multimedia to enhance visibility. He believes adopting a sophisticated content and outreach approach is essential for effective lead generation.Key Points from the Episode:Michael Becker and his company NeoCoreExplanation of the brainwave-detecting earbuds and their connection to personalized contentVision and goals for NeoCore in the future of technology and AIOverview of Michael Becker's book "Content Capitalist" and its relevance to B2B SaaS and content strategyImportance of high-quality content creation and its impact on inbound lead generationFuture trends in content marketing, including the use of AI and personalized contentExamples and case studies of successful content strategies and their impact on businessesMichael's book "Content Capitalist" and its potential transformational impactAbout Michael BeckerMichael Becker is a versatile professional whose career spans corporate achievements and personal growth. Initially, he contributed significantly to Teradata, playing a vital role in a $90 million sale in 2016. He then moved to Emarsys, where his efforts in expanding the branded media program were instrumental in SAP's acquisition of $500 million in 2019. His early work also includes being the first content hire at Sharpen, although specific achievements at this company need to be detailed.In parallel to his corporate success, Michael experienced a profound spiritual awakening in 2018, which marked a pivotal shift in his life. Motivated to share his new-found insights, he established a theme page that quickly grew to 60,000 followers. Leveraging this platform, he transitioned into mentoring, coaching over 30 conscious entrepreneurs and launching an eLearning program. His international lifestyle as a digital nomad in Mexico and Costa Rica culminated in the successful sale of his brand in 2023, setting the stage for his next entrepreneurial endeavors.About Neocore:Neocore is a pioneering startup that develops consumer-grade brain-computer interface (BCI) technology, specifically through EEG-detecting earbuds paired with a connected mobile app. Their technology aims to transform how users interact with digital devices by utilizing cognitive data to enhance user experiences. Neocore's innovations are designed to elevate human agency through cognitively guided device interfacing and amplify neural potential with a chat interface that adapts to individual cognitive patterns.The company has...

In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers.  Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.Michael's book is available here00:22 Michael's Journey and Marketing Strategies02:44 The Impact of Content Strategy on Web Traffic03:47 Challenges in Quantifying Content Marketing06:58 The Role of Content in the Buyer's Journey09:20 The Evolution of Content Marketing11:12 Michael's Personal Content Marketing Success

Coming to you today from another live event…we're on a bit of a roll and are loving bringing our conversations into a packed room. Much funner than being the lone ranger in my studio. This time, we are in Melbourne at Emarsys The Power to the Marketer event. Power to the Marketer is a global event and this year's theme was elevating the Art & Science of Marketing. My guest is Darren Gunton, GM of Marketing at Total Tools, Australia's largest independent professional tools retailer with 81 franchise stores and doing over $1b in revenue. In this chat, Darren channels his customer, the tradie (swear words and all - just a heads up on that if you've got any kids with you!) He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1.9m tradies Total Tools has on its database (Total Tools is one of EMarsys long standing and proudest customers. He also shares how a fail fast mentality is his mode of choice and how he goes face to face with his customers - sometimes with some shitty results. It will all make sense in the chat I promise! There are a tonne load of loyalty tips in here and bucketloads of passion for making sure customers have a great experience. We're going to kick off with our chat with Darren and then close out with some takeaways with EMarsys Will Wilson who is the Regional Vice President of Sales for A Pac and Japan and was the host with the most on the day. Links from the episode:EmarsysTotal ToolsQuestions answered:What are the most important operational elements to grow a loyalty program across omnichannel? How are you going to leverage the most from the Emarsys platform over the next 12 months?What were your highlights from Power To The Marketer 2023?About your co-hosts: Darren Gunton from Total ToolsDarren is a passionate, driven and successful marketing professional who thrives on success and enjoys infecting others with his passion and energy. He has over 20 years of professional marketing experience, specialising in hospitality and retailing in a franchised environment. Whilst he prides himself on his strategic thinking, his strength lies in the ability to drive a business by being hands on and leading by example.You can contact Darren at LinkedInWill Wilson from EmarsysAs Regional Vice President for APJ, Will leads the sales team across the region for Emarsys. Will has a passion for learning about how businesses serve their consumers and identifying ways to support their strategic growth through technology. Will has over 15 years experience in MarTech, consulting and leadership roles.You can contact Will at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe!   In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners.   Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform.   Tune in to gain valuable insights from Cody's experience and discover new ways to improve your own business! ------------------------- In today's episode, we cover the following: Creating a smooth onboarding process with Dubsado Cody's top organizational tools What is a CRM and the value of tracking your client relationships Day in the life of working with MKW Creative Co. Launching her business and the services she's planning on How an OBM can add that customization for sending off fire proposals How setting up systems allows for smooth client conversations Maintaining team efficiency for success and growth -----------------------   RESOURCES: Episode 119: Meet the team. Video editor Josefina Sign up for Dubsado   -----------------------   Guest info: To learn more about Cody, you can follow her on Instagram @CodyOBM, or visit her website, codygarnerhowe.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

¿Qué herramienta de Marketing Hub o Customer Journey debo comprar? Hay varios nombres para este tipo de herramientas: Marketing Automation vs Marketing Cloud Inbound Marketing vs Outbound Marketing Campaign Management vs Omnichannel Marketing Omnichannel Customer Engagement vs Cross-Marketing Engagement Journey Orchestrations vs Customer Journey Marketing Hub vs Customer Lifecycle Marketing En fin, hay diferentes soluciones con diferentes nombres, desde Emarsys y hasta Salesforce Marketing Cloud y desde Twilio hasta Infobip, dependiendo de los requerimientos. La pregunta es: ¿Que solución o soluciones compro? Algunas opciones son: Ortto https://www.youtube.com/watch?v=CFyT3ZrgxyQ Emarsys https://www.youtube.com/live/7I3lOwcqYwc?feature=share Infobip https://www.youtube.com/watch?v=VW9emJyF5Qg&t https://www.youtube.com/watch?v=URWJQJQWXNU&t SalesManago https://www.youtube.com/watch?v=Yi3_Vc5oKhQ&t SAP https://www.youtube.com/watch?v=u7-UHOmJUKA Verint https://www.youtube.com/watch?v=EgBIPXtHoFI SAS https://www.youtube.com/watch?v=krxjmzCCOaY&t Microsoft https://www.youtube.com/watch?v=QuhPhdTbUrM&t Advisory: https://www.cx2advisory.com/ Consultoría e Implementaciones: https://www.solvisconsulting.es/ Podcasts: https://podcast.cx2advisory.com/ Blog: https://www.cx2advisory.com/blog Twitter: https://twitter.com/jesus_hoyos LinkedIn: https://www.linkedin.com/in/jesushoyos/ #solvis #podcastdecrm #conversacionesdecrm #capsulasdecustomerengagement Nota: Dependiendo de las condiciones (lugar, hora, conexión de la Internet, dispositivos), la grabación del video puede tener algunas fallas de técnicas. Mil disculpas por adelantado.

In today's episode, we dive into the world of personalized customer experience with Meghann York, Global Head of Product Marketing at Emarsys. Meghann takes us on a journey to understand how brands are leveraging AI-powered automation to provide highly relevant and personalized recommendations to their customers across multiple channels. One of the critical elements of the Emarsys platform is its ability to unify, cleanse and analyze first-party data. This data, which includes information from business applications, customer data, and commerce solutions, is used to build a rich profile of each customer. This information allows the platform to automate communications and provide personalized recommendations to customers. Meghann also shares her insights on the role of technology in customer obsession, retention, and loyalty. We also discuss insights gained from the Emarsys Customer Loyalty Index. Meghann shares what will drive customer loyalty in 2023 and beyond based on their findings. Listen in as Meghan provides valuable insights into personalized customer experience and how brands leverage AI-powered automation to provide highly relevant and personalized recommendations. She also highlights the importance of unifying first-party data and how it plays a critical role in building rich customer profiles and driving customer loyalty.

Today's guest is Sameer Kazi, President of ActiveCampaign, who is responsible for guiding the core operations and helping prepare the company for its next growth phase. We discuss how ActiveCampaign is helping businesses grow by scaling their customer experiences and data points from the Customer Experience Automation Impact Report. I learn how communicating via one channel just won't cut it. All brands still need to be taking an omnichannel approach — 99% of those surveyed agree companies grow faster by using multiple channels beyond email marketing alone, and 93% report using their website as an engagement channel to supplement their email marketing efforts.  We also discuss how CXA + social media is the sweet spot for B2C: Nine in 10 (89%) B2C businesses using CXA also leverage social media to share information with existing and potential customers. We talk about how this omnichannel approach helps improve customer experiences by sending the right message at the time it's going to be best received by existing and potential customers.  Highly relevant communications are critical to a great customer experience: Nearly 80% of CXA users agreed that the technology helps them send highly relevant communications, leading to greater retention and customer acquisition. Customer loyalty depends on whether each buyer feels a brand is speaking directly to them and communicating with them based on their own personal wants and needs.  About Sameer Sameer is a deeply experienced software executive and operator with global P&L and public company experience helping growth stage & mature SaaS businesses scale revenue and operations. Sameer is also co-founder and Managing Director of Operating Capital, an investment firm focused on helping operating teams at B2B SaaS companies win through capital, operating best practices and by leveraging our global talent and industry network. Prior to ActiveCampaign, Sameer served as CEO and board member of Cheetah Digital, interim CEO and Executive Chairman at Simply Measured (acquired by Sprout Social), board member at Emarsys (acquired by SAP), and as EVP at Salesforce.com and ExactTarget (acquired by Salesforce in 2013 for $2.5B).

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.We discuss:The challenge of marketing to marketersWhat B2B marketers can learn from sales-focused modelsAdvice for B2B brands facing a likely economic downturnHow big brand campaigns can drive short-term salesWhy now is the ‘Golden Age' of marketing

Où en est réellement la maturité digitale des entreprises françaises ? Visionary Marketing a réalisé en 2022, en partenariat avec Emarsys, filiale de SAP, un dossier composé de sept billets (et … Read on The post Maturité digitale des entreprises : Etat des lieux et débat appeared first on Marketing and Innovation.

As CFO, you are responsible for managing the organization's financial operations. You've got to be able to develop and implement strategies that will help your company achieve its financial goals. You might think your only role is dealing with the numbers, but that's far from the truth. For Chris Ortega, the role of a modern CFO expands beyond finance and accounting. He joins Megan to share what makes a great finance leader. Chris is the CEO of Fresh FP&A, a consultancy organization focused on finance transformation and scale solutions for businesses. He is a dynamic and empathetic financial leader with extensive experience in finance, accounting, FP&A, strategic planning and financial leadership. Before starting Fresh FP&A, Chris was the VP of Finance at Unsupervised and Emarsys, FP&A Manager at WebLink International, Senior Financial Analyst at Covance, Accounting Manager at ChaCha and Senior Auditor at Ernst & Young. In this episode, we discuss: -A fresh perspective on FP&A -Understanding financial transformation -The six key pillars of financial transformation -How can finance play a part in the decision-making process? -The benefits of getting a fractional CFO on board -What makes a great financial leader? -Tactical mistakes CFOs should be aware of Presented by Personiv https://insights.personiv.com/cfo-weekly

Learn from the top 1% of sales leaders in 5 minutes per week through the Elite Level Newsletter: https://www.elitelevel.co

Host:Jen Bailin, Chief Revenue Officer, SAPGuest:Joanna Milliken, CEO at Emarsys, an SAP companyRather than taking down physical stores, huge investments in e-commerce over the past two years have empowered customers to pursue their perfect shopping experience. New consumer research by Emarsys shows that shoppers switch between a huge variety of channels as they need – so brands can't skimp on preferred channels at the expense of smaller ones.To deliver a consistent and engaging experience, retailers must treat digital and physical retail as branches of the same strategy. Their marketers need to centralize data from every channel to understand their customers as individuals – that's the key to delivering personalized campaigns that engage shoppers on a one-to-one level, and that stay with them across channels.Some insights covered:Consumer shopping has changed dramatically throughout the decades – while shoppers are enjoying aspects of the new digital options, they're also missing some elements of shopping from years gone by.Some shopping trends have accelerated dramatically during the pandemic and today consumers expect brands to understand them more than ever before.There's a big need for marketers to keep up with evolving demands, since it's engagement that draws consumers in. Emails are more popular than ever as part of an omnichannel marketing campaign.Rather than demanding customers adopt a ‘digital only' approach, marketers offer them the best of all worlds.Links you might be interested in: Omnichannel versus multichannel: What's the difference, and who is doing it?Omnichannel examples: Brands creating their own luckThe future of commerce: 3 trends shaping how we buy and sell

It seems like any retailer can open a marketplace today...and many are. As the space becomes more crowded, these platforms need to work harder to stand out.   That's why Italic is leaning into a very specific value proposition: A vertically integrated model that gives consumers access to luxury-grade products at a fraction of the price. During this week's Retail Remix, Jeremy Cai, Founder and CEO of Italic, gives the scoop on:   How his roots in manufacturing inspired him to start the Italic business;   Why curation has helped the company provide more value to the customer experience; and   How Italic has iterated and evolved its membership program and marketing mix to maximize acquisition and value.    This week's episode is brought to you by Emarsys. Are you a marketer looking to hit it out of the park with better one-to-one interactions with consumers? Then look no further! Customer engagement platform, Emarsys, is holding a series of Omnichannel Strategy Workshops across the U.S. this summer to help those with a goal of creating a consistent brand experience. To find out how Emarsys can help you, visit www.emarsys.com.   RELATED LINKS  Learn more about Italic.  Read Retail TouchPoints' latest coverage on marketplaces.  Watch our on-demand webinar to get your keys to marketplace success. 

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.  During this Retail Remix conversation, Jordan shares what he's learned building the Caraway brand. He reveals:   How the mission of “clean cooking” comes to life across all channels and engagement moments;   The power of content, especially user-generated content, in building trust and credibility; and   What he has learned about the customer journey for highly considered products during the pandemic.    This week's episode is brought to you by Emarsys.   Are you a marketer looking for better one-to-one interactions with consumers? Then look no further, as retail technology company, Emarsys, is holding a series of Omnichannel Strategy Workshops this summer to help those with a goal of creating a consistent brand experience. Its first workshop will take place on June 15, at the Dallas-Fort Worth Metroplex. Click here to learn more.

Produced in partnership with Emarsys, an SAP company, our host Graham Barrett is joined by a panel of retail experts to talk through some of the findings of Emarsys' latest unPredictions research, which showed that almost half of American marketers say that their main priority for 2022 is to invest time in getting to know their customers better. Graham is joined online by Gregg Brockway, CEO of Chairish, Vab Dwivedi, VP Digital Products at Saatva, and Meghaan York, Global Head of Product Marketing, Marketing Solutions at Emarsys. During the show, we also hear from three US shoppers - Robin, Joyia and James - who give us an insight into their spending habits and what they want and expect from the brands they shop with. You can download the unPredictions report from emarsys.com

Bastian Hagmaier, Regional Vice President Services & Solutions EMEA, ist heute unser Gast und nimmt uns mit hinter die Kulissen von Emarsys. Wie es ist, für das SAP-Unternehmen zu arbeiten und was das mit einer Schaukel auf sich hat, erfahrt ihr in der Folge   Emarsys unterstützt Marketer auf der ganzen Welt dabei, personalisierte Omnichannel-Erlebnisse zu gestalten, die zu besseren Geschäftsergebnissen führen.   Zur Karriereseite von Emarsys geht es hier: https://careers.emarsys.com/   Ihr wollt euren Karriereturbo starten und Unternehmen wie Emarsys persönlich kennenlernen? Meldet euch jetzt unter https://online-karrieretag.de/ an. Für unsere Hörer*innen ist die Anmeldung mit dem Rabattcode PODCAST kostenlos.

Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce. In this episode, we discuss why marketers need more than just predictions—they need real strategy and insights. Joining the show is Meghann York. Meghann is the global head of product marketing and marketing solutions at Emarsys, an SAP company. Together we dive into Emarsys' new report titled “unPredictions: Commerce Marketing Priorities Powering 2022.” About the guest: Meghann York is a dynamic marketing leader who specializes in sales and strategy development, organization design, resourcing, and market development. As a thought leader in her field, Meghann applies creative thinking to solve big marketing challenges. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Paul Lewis Produced by Gabriella Bock Edited by Trenton Waller

The second in our Marketing Futures series that we're producing in partnership with SAP. This time we are focusing on MarTech innovation and efficiency, the challenges that brands face to engage the customers of today, and the tools and strategies they'll need to win and retain the customers of tomorrow. This engagement between customer and company, whether B2B or B2C, is a key reason why companies spent $1.4tn on digital transformation efforts in 2020, according to IDC's Worldwide Digital Transformation Spending Guide. In this episode, we examine why brands are doing this and what it means for their future success. Graham Barrett was joined online by Joe Harper, E-commerce Marketing Manager, Western Europe at Kellogg Company, Shekhar Sharan Mishra, Head of E-commerce, SPAR in India, and Sara Richter, CMO at Emarsys.

Por Montserrat Porras ayuda a empresas a construir su eCommerce para elevar las ventas en línea, así como posicionar a las empresas en marketing digital, formar equipos digitales para la operación de un departamento de comercio electrónico y marketing digital en una empresa, y se dedica al posicionamiento SEO, SEM y Social Media, auditoría web, asesoramiento y acompañamiento a empresas para el buen manejo de comercio electrónico, manejo de plataformas cómo Wordpress, Magento, Mercado Shops, Shopify, Prestashop, Woocommerce, Tralix, Emarsys, Adwords editor, Facebook Editor y Ads, Socialbakers y Campañas de Shopping, retargeting e inbound marketing. Acompáñanos este 4 de noviembre a la 1:00 pm en nuestro #BrunchOnline

In this episode, we go back to a 2020 discussion we had with Chris Ortega; Senior Director, Global Finance - Emarsys. Chris was named the World's Top 10 Voice in Accounting, Finance & FP&A. What you'll learn - 1) What it means to look for opportunities to Fail 2) The bread and butter of any successful business3)  The importance that culture plays in building a successful company---If you like what you've been hearing on this podcast, we invite you to go wherever you're listening to this episode and leave us a comment or review. Tell me what you love about this episode! Or better yet, tell me what you want to hear more of in the future.---You can find all of the information about this episode and the show at: www.businesstalklibrary.com/thefinanceandaccountingshow---“If you want to learn more about finance and accounting as it related to business, check out our courses at the Business Talk Library university:https://btl.thinkific.com/

Il fallait bien une étude pour dresser un état des lieux international de la fidélisation client en 2021 envers les distributeurs* et les marques. Et c'est ce qu'a réalisé Emarsys. J'ai … Lire la suite The post Etat des lieux de la fidélisation client en Europe et dans le monde en 2021​ appeared first on Marketing & Innovation.

Providing an Omnichannel experience for your customers is becoming increasingly important. With all the changes to shopping moving online with covid restrictions, a retail business needs to consider the full customer journey and experience. Emarsys helps this experience with its apps offering a enhanced experience for your high value clients and improving engagement.

Retrouvez le GOOD MORNING FrenchWeb tous les matins dès 7h avec Joseph Postec pour découvrir les actualités à ne pas manquer analysées par la rédaction et les experts de la communauté FrenchWeb.Qu'est-ce qu'est vraiment la fidélité clients?, s'interroge Jean-Luc Raymond, de France Num, dans la chronique du jour. Pour y répondre avec précision, il s'appuie notamment sur une étude menée par Emarsys, qui distingue 5 types de fidélité clients: La fidélité incitative, la fidélité héritée ou encore la fidélité silencieuse.Toutes les prcisions avec Jean-Luc Raymond qui donne aussi des exmples concrets.

In our second episode to be produced in partnership with the Customer Engagement Platform Emarsys, part of SAP, we discuss the findings of their 2021 Loyalty Index. We welcomed back from Emarsys, Payal Hindocha, Director of Customer Engagement Solutions GTM and we were also joined online by a panel of retail experts from North America. In New York was Carol Schuster, Business Information and Technology Adviser of Lafayette 148 New York. From Montreal, Canada, was Angelo Rubino, Vice President of Rubino Shoes. And then finally in Chicago was Jason Goldberg, Chief Commerce Strategy Officer at Publicis Communications and co-host of top e-commerce podcast, The Jason and Scot Show. For more information about the Emarsys Loyalty Index and the Emarsys Retail Revival festival, visit https://emarsys.com/

Joining us on this episode of #HappyerWorkHappyerLife is Daniel Hagos, Managing Director at Emarsys, who literally grew up with the company, joining them at a young age, leaving to another company, then returning to take on the MD role. Hear his take on getting the best out of people, time-management, work/life balance and how to effectively manage expectations.

How can FP&A be a better strategic partner to the business? Tune in to hear Glenn Snyder, Head of FP&A at Global Growth Holdings, share how to find the balance between FP&A and strategy, how Finance can be proactive in their partnerships within the business, and having empathy as a Finance partner.Like what you hear? Glenn is a co-host on “FP&A Friday” alongside Being Planful host Rowan Tonkin and Chris Ortega of Emarsys. Join us LIVE from Clubhouse, Fridays at 10am PT | 1pm ET

How do community values and company values interact, and can they improve company culture? In this episode, we hear from Ohad Hecht, CEO of Emarsys, a SaaS Omnichannel Customer Engagement Platform. Ohad shares his experiences elevating company culture on a global scale and translating those values between various cultures. References: [5:00] Greg introduces Ohad Hecht, CEO of Emarsys. https://emarsys.com/ [12:59] Ohad references “Delivering Happiness” by Tony Hsieh. https://www.amazon.com/Delivering-Happiness-Tony-Hsieh-audiobook/dp/B003QADCNS/ref=sr_1_1?crid=3IKMH76TU9ZGX&dchild=1&keywords=delivering+happiness&qid=1617639802&s=books&sprefix=delivering+%2Cstripbooks%2C291&sr=1-1 [30:02] Greg references Forbes article featuring interview with Ohad Hecht, “Instead Of Accepting Two Acquisition Offers They Doubled Down On Company Culture, Here's Why.” https://www.forbes.com/sites/brettonputter/2019/05/09/instead-of-accepting-two-acquisition-offers-they-doubled-down-on-company-culture-heres-why-culturegene-interview/?sh=18d65e02e6bb Key Takeaways: Companies at any scale require glue to hold everyone together; culture is this glue. As you guide a company's culture, hire people who want to support that culture. Is customer service important? Look for people with a passion for providing an outstanding customer experience. Do you need a highly adaptive workforce? Look for people who embrace and lead continuous improvement.

TheNextCMO's latest podcast is with Sara Richter the CMO of Emarsys who has over 15+ years of experience in high growth and fast paced Mar-Tech organizations. In this podcast we discuss leveraging omnichannel marketing strategies, steps every marketer should take to improve their cross-channel experience, and solutions to handle personalization across different marketing channels. Sara Richter - https://www.linkedin.com/in/sarajrichter/Emarysys - https://emarsys.com Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website 

Emarsys empowers digital marketing leaders and business owners with its omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands, their platform enables their customers to accelerate time to value, deliver superior one-on-one experiences, and produce measurable results. This industry-specific, outcome-driven approach combined with a customer-centric personalization, actionable AI, and a fully integrated Customer Engagement Platform (CEP) can deliver transformational results. Alex Timlin is the senior vice president of verticals at omnichannel customer engagement company Emarsys. Alex leads the company's world-class client success organization to drive adoption and growth across 2,000+ clients in more than 100 countries — empowering them to better communicate with their contacts and customers across billions or engagements. Alex joins me on the Tech Talks Daily podcast to discuss how technology has changed the retail industry, the rise in online shopping, and digital channel engagement mean for brands. We also discuss the latest news on the impact of the ASOS acquisition of Arcadia brands Topshop, Topman, Miss Selfridge, and sports brand HIIT.

Abbie Dockerill, Product Enablement Training Manager at Emarsys an SAP company, joined DACH Regional Host, Britta Lorenz to cover this compelling topic.Through an open and insightful conversation, Abbie shared insights on topics such as:1️⃣The importance of inclusive language in training, content, verbally and written, with solid examples.2️⃣Some great examples of how she is balancing work and life. No, for Abbie it's not just a catch phrase.3️⃣If you live in your comfort zone your passion, energy, and so forth die. Give a listen and share the insights from this fantastic conversation.

We focus on what 2021's retail marketing priorities should be this episode that was produced in partnership with the customer engagement platform Emarsys, part of SAP, to coincide with the National Retail Federation's 2021 ‘Retail's Big Show', that took place virtually due to covid restrictions. Sucharita Kodali, VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals at Forrester, was our guest moderator and she was joined online by: - Kristin Smith, Senior Vice President, Digital, Hanna Andersson - Gavin Wheeldon, CEO, Purple - Payal Hindocha, Vertical Product Marketing Manager, Emarsys - John Starke, Vice-President, Business Development, Zulily We also hear from Ratul Shah, Head of Product Marketing, SAP Customer Data Solutions, SAP To download a copy of the Emarsys Unpredictions ebook, visit https://emarsys.com/learn/

2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink's Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.

In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.

Unsere Themen * Insolvenzen: Almondia, Seedheart, Mauz & Wauz und mehr #EXKLUSIV * navabi-Gründer kaufen ihr Unternehmen zurück * Oakley Capital übernimmt 7NXT * SAP übernimmt Emarsys * Deals: Bitpanda, Magazino, Dedrone * Venture Capital: SwissHealth Ventures, Future Energy Ventures * Auto1 treibt IPO voran - Hakan Koç geht Vor dem Mikro Alexander Hüsing, deutsche-startups.de - www.linkedin.com/in/alexander-huesing/ & www.twitter.com/azrael74 Hintergrund Der deutsche-startups.de-Podcast besteht aus den Formaten #Insider, #News, #StartupRadar und #Interview. Mehr unter: www.deutsche-startups.de/tag/Podcast/ Anregungen bitte an podcast@deutsche-startups.de. Unseren anoynmen Briefkasten findet ihr hier: www.deutsche-startups.de/stille-post/

Heute besprechen Daniel Höhnke und Tim Schestag die Übernahme von Emarsys durch SAP und über die möglichen Folgen für Emarsys Kunden. Darüber hinaus noch in den News der Woche: - Shopping Tags bei Instagram gesichtet - Google Shopping wird ab 15.10.2020 in Deutschland kostenlos - Das brasilianische E-Commerce System VTEX nimmt über 200 Mio. Dollar VC ein - Amazon stellt kontaktloses bezahlen per Handfläche am POS vor - Der türkische Marktplatz Trendyol von Alibaba kommt nach Europa und versagt im ersten Eindruck

Thinking of starting a podcast for your company? This is the only podcast you'll need to get started. This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted. Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space. A podcast can be the fuel behind a powerful, focused content engine. Think about it, just one podcast recording with one of your prospective clients can be turned into: A transcript Multiple blog posts An eBook 5 audiograms to post on LinkedIn 3 audiograms your sales team can send in their outbound work Etc, etc, etc. It's rocket fuel. And for those of you still teetering on the edge of starting one yourself, this podcast is a great place to get you started. We cover everything you need to create a podcast that cuts through the noise, tackling challenges that set you as an authority in the industry.

Next generation FP&A leaders are emerging everyday, and they’re ready to transform their organizations from finance out. Chris Ortega, Director of Finance, Americas for Emarsys is one of those leaders. Rowan and Chris talk through how to lead transformation through finance, the key principles of FP&A 2.0, and how emerging finance leaders can leverage technology to move to finance led partnership and advisory.

For thousands of years now, people have been selling things to each other. We've only been selling to each other digitally for about 40 of those years. Yet just over the last four months due to COVID 19 and life shifts we've all made because of it, digital commerce has seen years worth of growth in four months. We're using this episode to help you take a pause from the day to day madness of digital commerce and reflect on what's going on to try get a better understanding of where it's headed so you can prepare. To discuss the key trends in digital commerce today, we gathered three extremely valuable perspectives: - Branwell Moffat, Director of CX Consulting at KPS Digital - Kaleigh Moore, Co-Founder of Lumen Ventures - Riad Hijal, Head of Commerce Strategy and Product Management at SAP Presented by The Future of Customer Engagement and Experience (www.the-future-of-commerce.com), where you can find our section of information dedicated to leadership, data, and current news around COVID-19. *Statistics referenced from "COVID-19 Commerce Insight" an Emarsys initiative in cooperation with GoodData

Leading vs managing comparison, true stories of failures, shortcomings, struggles and solutions that lead to success in an executive leadership position. András Fincza, VP of Engineering, Emarsys shares his invaluable experience to tell you what you've never heard about leadership before. In this interview we're covering: The difference between managing developers and leading engineering managers How to get direct information as an executive leader How to transition from engineering management to leadership What new tech leaders should do in their first 60 days How to build trust Characteristics of a great engineering manager How to evaluate the performance of your engineering managers And more! Excerpt from the interview: "I felt overwhelmed. I felt I couldn't finish anything. I didn't feel safe making decisions. One night, in the midst of my agony, I started to write down all my duties, tasks, initiatives, and everything I couldn't finish. There were hundreds of items, and I put them into 20 categories and 80 subcategories. Then I buried my face in my hands, and the only thing I could think was, "What am I doing?" It was insane. I grabbed the list, and the next day, I reached out to my boss and mentor and asked to go out for a coffee or beer. He saw that I was upset, and I threw everything at him. The list, my feelings about it—I told him I was thinking of resigning because I couldn’t handle the pressure." Read the full interview here (https://codingsans.com/blog/leading-vs-managing) !

Épisode 037 du podcast Le Café de l’E-commerce, le premier podcast francophone dédié au e-commerce !  Toujours confinés, mais jamais résignés, Adrien et Laetitia vous ont préparé une veille aux petits oignons :  - Délais de rétractation, de retour et de remboursement des produits : nouvelle ordonnance rectificative expliquée par la FEVAD et Adrien - Quelles sont les 100 enseignes où les 18-35 dépensent le plus pendant le confinement ? Il y a des évidences et quelques surprises... - Google Shopping devient gratuit pour les e-commerçants  - La saga Amazon se poursuit : coup de projecteur sur la dernière décision de justice et la défense du géant américain - Les news Simple et Funky : Vestiaire Collective qui lève des (beaucoup) de sous, Stripe qui s'envole avec une levée de fonds de 600 M$ et Casper qui ferme ses portes en Europe, Aldi ouvre son premier e-shop au Royaume-Uni et Primark qui affiche des ventes à ...zéro - Fokus Pokus : on vous parle d'un projet lancé par Emarsys en collaboration avec GoodData et de leur nouvel outil "Covid-19 Commerce". Lancé afin de révéler l’impact du Covid-19 sur les comportements d’achat en ligne des consommateurs au quotidien, l'outil retrace l’activité issue de plus d’un milliard d’interactions clients et 400 millions de transactions à travers 120 pays, dressant ainsi le tableau des activités et tendances e-commerce au niveau mondial et régional, : plutôt utile en cette période - Et parce qu'un peu de rigolade ne fait de mal à personne : des petits jeux autour du e-commerce : Question pour un Champion et KIKADI. Très belle écoute, on se retrouve très vite !  Les sources de l'épisode: http://www.globalretailnews.com/e-commerce-les-consommateurs-au-rendez-vous-la-logistique-moins/ https://www.fevad.com/delais-de-retractation-de-retour-et-de-remboursement-des-produits-nouvelle-ordonnance-rectificative/ https://www.ecommercemag.fr/Thematique/retail-1220/Infographies/Quelles-sont-100-enseignes-depensent-plus-pendant-confinement-348975/amp.htm https://blog.google/products/shopping/its-now-free-to-sell-on-google/ https://www.lsa-conso.fr/les-entrepots-d-amazon-fermes-jusqu-a-samedi-inclus,346989 https://www.20minutes.fr/justice/2765019-20200421-coronavirus-amazon-demande-justice-pouvoir-continuer-aider-nation-grace-colis https://www.lemonde.fr/economie/article/2020/04/21/les-employes-des-entrepots-d-amazon-appellent-a-faire-greve-aux-etats-unis_6037253_3234.html https://www.lsa-conso.fr/royaume-uni-amazon-s-active-au-lancement-d-ultra-fast-fresh,346874 https://www.frenchweb.fr/e-commerce-face-a-amazon-et-walmart-en-inde-facebook-injecte-57-milliards-de-dollars-dans-jio-platforms/398940 https://www.maddyness.com/2020/04/21/vestiaire-collective-59-millions-euros-korelya/ https://www.lsa-conso.fr/decathlon-apres-franprix-s-installe-aussi-chez-auchan,346759 https://www.lesechos.fr/finance-marches/banque-assurances/stripe-leve-600-millions-de-dollars-supplementaires-1195652 https://ecommercenews.eu/mattress-retailer-casper-leaves-europe/ https://www.retaildetail.eu/en/news/food/aldi-opens-its-first-online-shop https://www.retaildetail.eu/en/news/fashion/primark-sales-down-literally-zero https://ccinsight.org/ https://benchmarketing.io/ Pour nous contacter Rejoignez le groupe WhatsApp du podcast tout simplement avec ce lien  le site http://lecafedelecommerce.fr/  la newsletter https://mailchi.mp/01844e2a63fb/lecafedelecommerce  Instagram https://www.instagram.com/lecafe_de_lecommerce/  Pour vous abonner au podcast, c'est ici !

#COVID19 Série spéciale avec One to One Retail E-commerce Monaco. Interview de Pierre Dunoyer de Segonzac, Country Manager France d’Emarsys, solution qui permet aux retailers d’augmenter leur CA grâce à une stratégie d’engagement clients omnicanale. Emarsys possède une masse de données gigantesque issue des informations envoyée par ses clients, on parle d’un milliard de transactions par jour. Dans le cadre du Covid19, ces données sont mises à disposition de tous sur ccinsight.org. Nous pouvons y retrouver des données sectorielles sur les commandes, les revenus pays par pays afin d’analyser, de comprendre et d’anticiper au mieux les tendances qui se dessinent. Un témoignage passionnant au coeur de la tech et la data. Bonne écoute à vous tous, toujours sans coupure !

Carol Meyers recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol discusses on this week’s show why it’s so important to be proactive in your career, the importance of diversity in the STEM community, and the most intimidating thing about bringing a company public, which she has done four times!   Key Takeaways: [3:55] Carol really enjoys seeing the kind of impact she is making on an organization. [4:20] When did Carol realize marketing was for her? [7:25] Carol only had about two years of experience in marketing before she became a CMO. Did she suffer from imposter syndrome? [11:00] How can sales teams better understand the role of marketing? [13:45] Carol explains why being on a board is so important to her. [16:55] Keep your network fresh as much as possible and say yes to coffee dates. [19:40] More women in STEM fields is always a good thing. The more diverse the people, the better STEM will be. [21:20] What are some of the challenges women have with joining STEM fields? [22:15] Carol has experienced four IPOs in her career. What makes these challenging as well as fun? [26:45] What has Carol been the proudest of so far? [28:55] A coach at every stage of your career is really important! [32:40] Are we in the golden age of marketing? [37:05] What are some of the key roles a CMO needs to pay the most attention to? [38:55] What will be the biggest change in B2B marketing five years from now? [41:10] We still make a lot of manual decisions on where to send our marketing message and AI will be changing that in the future. [44:00] ABM can be so much more than just very targeted marketing or account profiling. [47:50] What advice would Carol give her 20-year-old self? [50:00] Just because you haven’t done it doesn’t mean you won’t be great. [51:15] What fascinated Carol in the last year and how did she go about satisfying her curiosity?   Mentioned in This Episode: Rapid7.com Carol on LinkedIn “The 5 Roles of the CMO”

You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging. So she set out and founded her own B2B podcasting platform called Casted. Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B. What we talked about: Content machine: First, blog, then, podcast Blog strategy: Post regularly (weekly blog) High-quality content  Grow audience Amplification, more customer intel & more ideation Podcasting amplifies your content machine  Ideation & collaboration Customer intel  Podcasting is insanely fun The Golden Age of radio is back (sort of) Podcasting is meaningful to your guests Tip: Don’t only go for the “GaryVees” or the Seth Godins (go for the people on the frontline) Tip: it is a little more work than you may think Tip: think outside the audio box B2B podcasting Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

You know when you're trying to be a good role model to a kid in your life?   Every time they're around, you're hyper-conscious about doing good. But we all slip up once in a while.   Being a leader of an organization isn't unlike being a good role model for a kid. Just replace the kid with a group of capable adults.   In this episode of the B2B Revenue Executive Experience, I speak to Ohad Hecht, CEO of Emarsys, about how leadership affects company culture.   Plus, we talk about:   - The current landscape of enterprise software and its future   - Driving functionality in technology   - How leaders can positively affect company culture    This interview features Ohad Hecht, CEO of Emarsys.   To hear this episode and more like it, subscribe to The B2B Revenue Executive Experience on Apple Podcasts or tune in here. 

You know when you're trying to be a good role model to a kid in your life?   Every time they're around, you're hyper-conscious about doing good. But we all slip up once in a while.   Being a leader of an organization isn't unlike being a good role model for a kid. Just replace the kid with a group of capable adults.   In this episode of the B2B Revenue Executive Experience, I speak to Ohad Hecht, CEO of Emarsys, about how leadership affects company culture.   Plus, we talk about:   - The current landscape of enterprise software and its future   - Driving functionality in technology   - How leaders can positively affect company culture    This interview features Ohad Hecht, CEO of Emarsys.   To hear this episode and more like it, subscribe to The B2B Revenue Executive Experience on Apple Podcasts or tune in here. 

A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was just recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2019. We received the highest scores possible in 22 criteria, including ‘Reports and Dashboard.’ Benchmarketing.io is a new kind of benchmarking tool designed for strategic marketers, NOT just channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, this dashboard gives you access to the strategic KPIs that make an immediate impact on your business.

Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value. Alex Timlin, VP of E-commerce and Retail Vertical at Emarsys illuminates an often neglected aspect of new tech adoption — time to value. In this episode, you’ll learn: - How turnkey tactics and embedded knowledge impact time to value - Tips for managing and transferring data to new tools or tech - How to estimate how long it will take before you can expect value with new tech - Key metrics to focus on improving value - Top performing brands that have seen quick time to value The remedy to combat long, drawn-out time-to-value schedules lies in turnkey solutions with embedded industry knowledge — which is a new approach for marketers as well as a paradigm shift in how we think about driving value with tech.

In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In this episode, you’ll learn three core things related to AI: How marketers are going from reactive to proactive marketing with AI. For example, can you detect when certain customers are about to fall off the wagon - and are you treating them differently, with offers aimed to convert them based on their behavior? How to identify buying patterns down to the individual, and determine likelihood to churn on a 1-to-1 level, then automate the communication, content, and incentives that should follow that insight. How leading retailers like BrandAlley were able to 4x their revenue in half the time of a normal campaign, all by using AI. Another Emarsys client, CityBeach uses AI to connect in-store purchases to the online ecosystem. The future of AI and the ethics and biases that come with it. Check out how AI can help you predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper

Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more proactive marketing. Listen in to learn how AI is: Helping marketers that use it uncover the who, what, when, and where behind all customer interactions Enabling the shift from reactive to proactive marketing Helping marketers use existing behavioral data to finally automate and scale personalized interactions to each customer. AI is impacting and redefining marketing in the modern era. It’s about time we learn how it can complement and augment our work and then start adopting it where it makes sense. Don't forget to check out how AI can help predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Meganne Brezina, Senior Manager of Sales Enablement at Emarsys. With a wealth of experience at some of tech’s largest companies, Meganne is a veteran sales enablement manager...and expert sales kickoff planner. Throughout the pod, Collin and Meganne discuss how to plan an exciting, educational and, let’s face it, fun sales kickoff event.  Highlights include: why do a sales kickoff? (5:12), how big does your company have to be to host a sales kickoff? (7:12), who gets invited? (10:18), what aspects do you absolutely need to nail at these events? (11:39), how to avoid making it a “drinking event” (18:42), designing an agenda (21:56), impact (25:10), keeping focus throughout the year after your event (27:46), the sales lightning round (33:47), and cold call Collin (37:50).   Links & show notes  https://www.linkedin.com/in/meganne-brezina-2764716/

When it comes to event success, it’s easy to get bogged down in whether an event increased ROI. But in the events world, it isn’t just about the endgame and success may look different than what you’re used to tracking. Discover how to find wins in different aspects of your events from Dakota Davis, Regional Marketing Director, at Emarsys (https://www.emarsys.com).

As marketers, we’re well aware of the need to personalize our customer experiences. But with so many goals to hit, so many emails to get out the door, and so many campaigns to track, how do we actually do personalization? Where do we find the time to actually create the kinds of experiences that keep customers coming back?  Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through conversations with a variety of marketing experts about personalization. Hear how marketers are making personalization a priority and what steps we can take to do the same, in order to deliver an experience that turns one-time customers into lifetime customers.  

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email, episode 1: Life after GDPR Episode one tackles GDPR concerns with guest speakers, Lili Boev, self-professed email geek and director of client success, Vuture; Jenna Tiffany, founder and strategy director, Let’s Talk Strategy; and Steve Henderson, head of deliverability, Emarsys. You’ll hear about: · The impact of GDPR on email marketing · The misconceptions surrounding GDPR · The organisational culture shift it has created Find out more about the Email Council and the DMA, here.

Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through Emarsys' Revolution - a conference held in London with the brightest minds in marketing to discuss the strategies and tools they use to find success.  As futuristic as some dynamic technology solutions sometimes sound, they’re not far off in the distance – they’re here now. Marketers are working to understand how they can be leveraged to help understand customers and deliver a great experience. During these behind-the-scenes, exclusive on-site conversations, you'll learn how marketers are uncovering exciting new possibilities that help scale a human experience to customers and deliver results.  Over the next several weeks, Michael will be diving into these conversations to help put customer success at the forefront of your marketing strategy and inspire you to understand your customer better in order to deliver an experience that keeps them coming back. 

We have some news — good news! We’re changing things up on the podcast! After nearly a year of amazing interviews with some of the world’s most highly-achieving marketers, we wanted to take a step back, and just take things in, for a moment. We realized we’ve collected so many great insights across a number of relevant topics — like tech stacks, AI, and more — and we didn’t want those wonderful insights to get lost in the shuffle. I'm Michael Becker, Digital Content Manager at Emarsys, and with the help of my team, we’re re-launching some of our most popular, most listened-to episodes in a new, themed approach as we move forward. And, if you hadn’t noticed yet in listening, we have a new voice introducing our wonderful guests... yours truly! I’m excited to take the proverbial reins as Lindsay moves on to other initiatives. As for the future, we’ll see where the wind takes us. Otherwise, and without further adieu, please enjoy some of our finest episodes to date, beginning with what we’re coining as the “Tech Stacks Series."  

In this episode we spoke to Chris Ortega, director of finance, America's at Emarsys. Chris is an artificial intelligence and machine learning expert, and we discussed how to prepare for implementing new technology, leveraging available content to learn, using AI to beat the competition and more. Please rate and review us on Apple podcasts or whatever podcast app you're using to listen! Facebook Twitter LinkedIn Instagram YouTube  

On this episode of Intended Consequences, we’re talking with Lindsay Tjepkema, Director of Marketing for the Americas at Emarsys. Lindsay is a marketer who markets to marketers. Find out how she walks the line between creativity and efficiency, crayons and spreadsheets, design and databases - and how she uses marketing stacks to create stacks of cash. Listen in as we dig into the question of "why is it that marketers seem to struggle to get to that next to the next level of success?” Resources and links discussed: Follow Brian on Twitter @bmassey Follow Lindsay on Twitter @blueprintmkt Learn more about Emarsys Learn more about Conversion Sciences

Description:  Bijan Bedroud, Chief Revenue Officer at Emarsys, joins the show to discuss how Emarsys' latest product release aligns with the marketing industry. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/revolutionizing-marketing-bijan-bedroud

Description: With typical marketing platforms, there's a gap between product capabilities and the customer's operational reality. At Emarsys, we're pre-populating a framework with tactics, strategies, and dashboards, while also opening up the architecture to allow the consumer to customize the platform in a way that works for them. Our goal is to help close the adoption gap by providing continuity between the customer's goal, strategy, and tactics. Full Shownotes:  https://www.emarsys.com/en/resources/podcasts/marketing-tech-ben-norton

Description:  Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and personalizing the marketer's experience. With a newly-unveiled platform re-designed to be geared, specifically, for marketers based on their industry and unique business objectives, Emarsys is answering the call – "empty software" just isn't cutting it! Raj explains why the right technology should work for you. Demand more from your software, not the other way around. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/software-for-marketers-raj-balasundaram

Zur vierten Ausgabe des Handelskraft Digital Business Talk hat Oliver Kling Bastian Hagmaier, den Regional Vice President Solutions von Emarsys, zu Gast. Gemeinsam gehen Hagmaier und Kling den Fragen nach, was heute gutes (Realtime)-Marketing ausmacht, ab welcher Unternehmensgröße sich das Ganze lohnt und wie man damit beginnen sollte.

According to Allen Nance email has transcended from a communication platform to a global source of identity for consumers the world over. The CMO of Emarsys sits down with us to talk about how this communication medium has a globally accepted protocol which may unlock the key to identity in a social and mobile commerce future. Listen now!

Essential Retail chats to Alexandra Simion, head of marketing at Brand Alley, to learn how the flash fashion sale e-tailer is using artificial intelligence to personalise its email marketing campaigns. After partnering with Emarsys its click through email open rates have significantly increased because the retailer is able to better segment its customers and provide them with the brands they are interested in. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin