Podcasts about fractional cmos

In this State of the Union, Casey explains why 2026 is the moment to go fractional - and why waiting will cost you. March 2020: his agency friends got destroyed by cancellations. His fractional clients pulled him closer. Vendors get cut. Leaders get kept.    Corporate security is dead. That IBM pension your dad had? Gone. Health insurance keeping you stuck? It's $600/month - nothing when you're charging $10K+ per client. Companies fire 15-year veterans in five minutes. Fractional CMOs hit $350/hour serving 3-5 clients at 10 hours per week.    The numbers: fractional roles doubled in two years. By 2030, 30% of the C-suite will be fractional. Agencies are dying to AI and offshore talent. But boring businesses - HVAC, franchises, banks - desperately need marketing leadership. Strategy and leadership. Not implementation.    Member wins: Mandy cleared $40-50K in one month. Sean makes more in half the time. Lisa won one deal that beat 50% of her best corporate year. She said: "I'm never going back."    Stop hiding. Commit to a niche for 90 days. Talk to strangers. Make offers. Win that first $5-15K/month client for strategy only. You'll taste the freedom and never look back. Key Topics Covered: - Vendors get cut. Leaders get kept. (March 2020 lesson)  - 30% of C-suite will be fractional by 2030. We're still early.  - Boring businesses (HVAC, franchises, banks) need fractional CMOs more than sexy startups.  - Project-based work sucks. Long-term engagements are where the money is.  - AI is creating slop everywhere. Your job is to be the signal in the noise.  - Agencies are losing relevance. Can't charge $195/hour for emails anymore.  - You don't need perfect credentials. Business owners want the best person in front of them right now.  - Commit to a niche for 90 days minimum. Can't be notable if you're for everyone.  - Talk to strangers. Build real relationships. That's the only scalable path.

In this episode of The Fractional CMO Show, Casey tackles the question every fractional CMO is asking: Which AI tools should I be using? But his answer isn't what you'd expect.    Casey admits he spent 14 months considering ditching fractional work entirely to chase the AI gold rush. Instead, he doubled down on something old-fashioned: actually knowing how to do the work. He shares war stories of letting Claude write a client report that turned out mediocre, and the AI-generated voiceover that everyone hated - until his experience proved it doubled results.    The truth? AI won't fix bad fundamentals. If you can't write persuasive copy yourself or don't understand how ads actually work, ChatGPT will just help you produce garbage faster. Learn the craft first, then use AI to speed up what you already know how to do right. Key Topics Covered: -Be a Renaissance man/woman first: Understand copywriting, design fundamentals, how ads actually work before touching AI  -Study the masters: Gary Halbert, John Carlton, Paris Lampropoulos, David Deutsch - learn persuasive copy from the greats  -AI can't replace taste, discernment, and experience: These three things are what clients actually pay you for  -Do it manually first, then use AI to scale: Write the ad yourself, make it work, then prompt AI for 50 variations  -His actual AI stack: ChatGPT and Claude for writing, Eleven Labs for voiceovers, Lovable/Bolt for quick web mockups  -Don't outsource critical thinking: AI note-takers and automation rob you of the skills that make you valuable

In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms.   These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.   The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no​​​​​​​​​​​​​​​​

In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.    The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch  -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed

In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout.    Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days.    You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether.    Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time.    Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success  -The danger of chasing quick wins and constant reinvention  -How long-term contracts create calm, predictable income  -The shift from implementer to true marketing leader  -Building a business that works even on your worst days  -Why simplicity and focus outperform endless hustle  -The power of working with "morally positive" clients  -How real freedom comes from discipline and depth  -What it means to grow steadily instead of sprinting to burnout  -The mindset that turns short-term chaos into long-term wealth  

In this episode of The Fractional CMO Show, Casey explores the one quality that separates successful Fractional CMOs from those who struggle: focus. Drawing from real-world lessons, he explains why chasing shiny objects, people-pleasing, and taking on low-value work keep you stuck, while persistence and clarity push you toward building a thriving practice. Casey shares stories and insights from his own journey, showing how staying focused on strategic leadership—not tactical execution—helps Fractional CMOs land better clients, earn more, and make a bigger impact. This is an episode about choosing the right work, protecting your energy, and committing to the path that leads to long-term success. Key Topics Covered: - Why focus and persistence matter more than talent or timing - The hidden dangers of people-pleasing and “busy work” - How dabbling in side projects stalls your growth - The difference between tactical execution and true strategic leadership - Why conversations with decision-makers create more opportunity than vanity projects - How to structure your days around what actually moves the needle

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership.  The tables are turned as Jeff asks Ian for his 5 f'in' things and they discuss: Fractional is not Part-time   The client wants to solve a problem not hire a fractional Be purposeful fractional  Be clear about the problem you solve Flexibility is a feature, not a bug As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian's post - Fractional is Just Part-Time - Right?  Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Part-Time Lover - Steve Wonder You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Fractional CMO Show, Casey Stanton breaks down the four types of fractional CMOs—Dreamers, Dabblers, Builders, and Drivers—and why Q4 is the most important time of year to level up. He shares hard-won lessons from his own journey, including how dreamers get stuck without commitment, how dabblers burn energy without results, how builders often cap themselves at $20–30K/month, and how drivers break through to seven-figure practices. Casey also opens up about his personal story of loss, resilience, and focus, reminding us that success isn't about doing more, but about declaring your commitment, enrolling others in your vision, and staying in the game long enough to win. Whether you're just starting out or ready to scale, this episode shows you the path to go from dreaming about clients to actually landing—and keeping—them. Key Topics Covered: -Why Q4 is the prime season for fractional CMOs -The 4 types of fractional CMOs: Dreamers, Dabblers, Builders, and Drivers -How commitment—not dreaming—creates momentum -Why dabbling puts a ceiling on your growth (and how to break free) -The difference between a $20K/month and $40K/month practice -What separates Builders from Drivers earning $800K+ a year -How to declare your independence and enroll others in your vision -Why talking to check writers matters more than chasing business “trappings”

In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real “day in the life” of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom. Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone. You'll hear why the best Fractional CMOs aren't micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role. Key Topics Covered: • What a “day in the life” really looks like for a fractional CMO • Why Mondays should be heavy and Fridays should be free • How to delegate everything except leadership • Building teams through encouragement and outcome-based management • Creating bonus structures that foster collaboration and ownership  •The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future • Why niching down multiplies your value and credibility • How to structure asymmetric upside deals (beyond retainers) • Why now is the best time to enter the fractional CMO space  

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Private equity-backed companies face marketing leadership gaps that drain revenue. This guide identifies five critical signals for hiring fractional CMO services: misaligned teams, poor conversions, disconnected metrics, positioning issues, and unfocused activity. Fractional CMOs deliver strategic oversight and measurable ROI. Visit https://www.demandrevenue.com/fractional-cmo/ for more info. Demand Revenue City: Northborough Address: 254 West Street Website: https://www.demandrevenue.com/ Phone: +1 508 523 7955 Email: Alan.Gonsenhauser@gmail.com

When does it make sense to bring on a Fractional CMO, and what should you expect from one? In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they're different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know. Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Chapters (00:02:05) - Fractional vs. full-time: what's the difference and when does each make sense?(00:03:30) - A CMO's core responsibilities: budget, strategy, and team.(00:05:30) - You don't need a team in place already to hire a CMO, but you do need budget and runway.(00:07:00) - Heads of marketing often get hired like CMOs, but they're not the same.(00:11:45) - A head of marketing thinks in channels, whereas a CMO thinks in markets, products, and investment strategy.(00:13:45) - Product marketing, demand gen, hiring, retention, and outsourcing are important parts of a CMO's responsibilities.(00:16:15) - Attribution and analytics, even if it's messy, is something that a CMO should take ownership of.(00:21:30) - You might need a CMO if you're making investments that aren't paying off and no one's connecting the dots.(00:23:15) - Trial periods are worthwhile when you're hiring for a CMO role since hiring the wrong person in a c-level role is costly.(00:26:50) - There are different types of CMOs, some are more visionary and others are more operational.(00:33:15) - The biggest thing to monitor with a fractional role is if marketing falls behind because there isn't a full-time leader.(00:36:00) - Less time can lead to more focus. A great fractional CMO will have a high level of clarity about priorities.

Not every small business needs a full-time CMO—but every business needs a solid marketing strategy. In this episode, Anna + Selena break down what a Fractional CMO is and why this role can be a game-changer for growing businesses.They'll chat about how Fractional CMOs help bridge the marketing strategy gap, bring high-level expertise without the full-time cost, and offer flexible, scalable support for companies that need more than just execution.✨ What you'll walk away with:A clear understanding of what a Fractional CMO doesHow hiring one can boost your marketing resultsWays to know if your business is ready for one☕ Whether you're scaling up, launching something new, or just ready to get out of the marketing weeds—this quick chat is for you. Tune in!Watch the episode on YouTube: https://www.youtube.com/live/tHMxqZ1I6Gk?si=Fxwy-GYW4AvS4qh7Blog Show Notes: https://annaandselena.com/fractional-cmo-101-what-a-fractional-cmo-is-and-how-they-make-a-difference-in-your-marketing/Toolkit: Grab our Business Clarity Snapshothttps://annaandselena.com/business-clarity-snapshot/Letʻs be Inbox Besties.⁠⁠https://annaandselena.com/email/Find us both at⁠www.annaandselena.com⁠Find Anna:⁠www.nomadabout.com⁠⁠www.facebook.com/iamnomadabout⁠⁠www.instagram.com/iamnomadabout⁠Linkedin: ⁠https://www.linkedin.com/in/annadlarson/⁠Find Selena:⁠www.thehauoli.com⁠⁠www.facebook.com/thehauoli⁠⁠www.instagram.com/thehauoli⁠Linkedin: ⁠https://www.linkedin.com/in/selena-conmackie/⁠

Maximize Results, Minimize Stress: The Fractional CMO Solution | Smells Like Money Podcast

Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah's experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant.Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn't about pouring money into ads. Instead, it's about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements.Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details.Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store's performance and manage marketing channels more efficiently.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sarah Carusona, eCommerce ConsultantSarah Carusona's LinkedIn: https://www.linkedin.com/in/sarah-carusona-531b35126/ Takeaways:Sarah transitioned to consulting to have more control over the marketing ecosystem.Fractional CMOs can provide significant value to brands by offering expertise without the cost of a full-time hire.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today's fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.   About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients   Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing Plan 00:14:07 - Evergreen Marketing Tactics 00:19:33 - The Role of Speed in Marketing 00:20:45 - Future of Marketing and AI Impact 00:23:51 - Quickfire Questions: Marketing Advice 00:29:31 - Advice for Aspiring Marketers 00:32:05 - Closing Remarks and Contact Information Quotes "Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO "If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO "If you know your niche, nail it." Andy Culligan, Fractional CMO "A lot of companies don't have a plan." Andy Culligan, Fractional CMO "Creativity always wins." Andy Culligan, Fractional CMO   Follow Andy: Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ Andy's website: https://andyculligan.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of "The Free Lawyer," the host Gary Miles, a seasoned attorney with 45 years of experience, welcomes Katherine Wilson and EJ Stern, experts in law firm marketing and business development. They discuss their innovative venture offering fractional Chief Marketing Officer (CMO) services tailored for small to mid-sized law firms. Katherine and EJ highlight the benefits of this model, which provides high-level marketing expertise without the financial burden of a full-time executive. They share insights on branding, leveraging digital platforms, and the importance of authentic client engagement, offering practical tips for law firms to enhance their marketing efforts. Katherine enjoys helping clients exceed their goals and empowering attorneys and marketing professionals with the tools they need to succeed. Katherine has led large cross-function projects and teams in many market-facing initiatives, including multiple firm rebrands and brand identity platforms, website and digital development, multi-channel marketing campaigns, marketing and business development strategic plans, and thought leadership campaigns. She has significant experience leading marketing and business development functions, designing efficient department processes, managing vendor relationships and budgets, and leading large cross-firm initiatives that intersect with executive leadership and firm administrative departments. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions. EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base. EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well. Defining Fractional Law Firm CMO (00:04:03)Benefits of Fractional CMO for Firms (00:05:37)Access to Diverse Skill Sets (00:08:19)Challenges in Law Firm Marketing (00:10:27)Common Mistakes in Law Firm Marketing (00:11:27)Customizing Marketing Strategies (00:13:35)Indicators for Needing a Fractional CMO (00:16:07)Approach to Branding for Law Firms (00:18:46)Building a Brand Foundation (00:19:41)Purposeful Branding (00:20:23)Meaningful Branding (00:20:35)Business Development Coaching (00:21:14)Understanding Client Needs (00:21:29)Building Authentic Relationships (00:22:18)Long-Term Business Development (00:22:46)Client-Centric Approach (00:23:27)Active Listening Skills (00:24:21)Current Trends in Legal Marketing (00:26:05)Leveraging Social Media (00:26:17)Authenticity in Marketing (00:30:13)Vulnerability in Professional Sharing (00:30:57)Investing in Fractional Marketing Services (00:33:12)Balancing Law Practice and Business Growth (00:36:40)Focusing on Existing Clients (00:38:23)Diverse Expertise in Marketing Services (00:38:51) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Welcome to HempAware Podcasts, where we're diving deep into the fascinating world of hemp marketing. In this episode, hosts Chris and Jenny explore the unique challenges and opportunities facing hemp businesses in today's dynamic landscape.We'll introduce you to HempAware, a niche marketing agency specializing in the hemp and cannabis industries, and discuss their claim of "hempowering" sales through targeted marketing strategies.With insights into navigating regulatory hurdles and standing out in a crowded market, Chris and Jenny examine the agency's use of Fractional CMOs and content marketing to grow hemp businesses. We'll also delve into the expertise of Tyler Hoff and Dodee Schmitt, the seasoned "hempsters" behind HempAware, and consider the potential for a truly hemp-powered future. Whether you're a hemp enthusiast or new to the industry, join us as we unpack the stories and strategies shaping hemp marketing today.Key Points Covered in this HempisodeCertainly! Here's a comprehensive sequence of topics covered in the podcast transcript, organized with sub-topics:Introduction to Hemp MarketingImportance of hemp marketing.Hemp marketing's unique challenges and current relevance.Introduction to HempAwareDescription of HempAware as a marketing agency.Focus on their niche in hemp and cannabis industries.Claim of helping increase sales.Challenges in Hemp MarketingStigma and perception issues.Legal and regulatory challenges.Increased competition in the market.HempAware's Marketing ApproachEmphasis on targeted marketing.Importance of finding and resonating with the ideal customer.Fractional CMO OfferingExplanation of fractional CMO concept.Benefits for smaller hemp businesses.Expertise in the Hemp IndustryIndustry-backed expertise advertised by HempAware.Specific mention of Tyler Hoff and Dodie Schmidt.Proof of SuccessMention of a case study with BulkHempWarehouse.com.Success metrics such as traffic and sales growth over 10 years.Content Marketing StrategyOfferings like blog posts and articles.Discussion of the risks and challenges due to restrictions and censorship.Standing Out in Hemp MarketingThe importance of storytelling and branding.Balancing professionalism with creativity ("Hempster" persona).Adapting to Digital ChangesHow HempAware approaches new digital platforms and challenges.The role of real-time testing on BulkHempWarehouse.com.Comparative Market StrategiesDifferences between marketing raw materials like bulk hemp seeds versus finished products like CBD skin care.Emotional and Visual Appeal in MarketingImportance of creating an aesthetic experience.Necessity of commanding attention and overcoming skepticism.Vision of a Hemp-Powered FutureAmbitious goal of HempAware to reach 108,000,000 people and companies.Challenges beyond marketing such as legislation and infrastructure.Final Takeaways for ListenersReminder...

Tired of marketing strategies that don't deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.Tune in to learnHow fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.Why data management and compliance are critical for businesses preparing for fundingHow a fractional CMO can help bridge the gap between investors and marketing teamsWhy defining a clear scope of work is crucial for successful fractional engagementsHow AI can streamline operations and enhance marketing strategies–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth. Key Takeaway: Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. More About Angelo Ponzi: Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/ Angelo's website - https://www.craftmarketingandbranding.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Joseph Frost is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work. As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients. Listen to this informative Sharkpreneur episode with Joseph Frost about how fractional CMOs are changing the business landscape. Here are some of the beneficial topics covered on this week's show:- How many businesses hit a growth ceiling because they lack strategic marketing skills. - Why business owners should avoid relying on tactical marketers or biased agency strategies. - How the fractional model offers an affordable solution for businesses needing high-level strategic guidance. - Why word-of-mouth and referral-based marketing is important for professional services. - How yorCMO acts as the first strategic marketing leader for its clients, setting the foundation for future growth. Connect with Joseph:Guest Contact InfoX@yorCMOInstagram@yor.cmoFacebookfacebook.com/yorcmoLinkedInlinkedin.com/company/yorcmoLinks Mentioned:yorCMO.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joseph Frost is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work. As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients. Listen to this informative Sharkpreneur episode with Joseph Frost about how fractional CMOs are changing the business landscape. Here are some of the beneficial topics covered on this week's show: - How many businesses hit a growth ceiling because they lack strategic marketing skills. - Why business owners should avoid relying on tactical marketers or biased agency strategies. - How the fractional model offers an affordable solution for businesses needing high-level strategic guidance. - Why word-of-mouth and referral-based marketing is important for professional services. - How yorCMO acts as the first strategic marketing leader for its clients, setting the foundation for future growth. Connect with Joseph: Guest Contact Info X @yorCMO Instagram @yor.cmo Facebook facebook.com/yorcmo LinkedIn linkedin.com/company/yorcmo Links Mentioned: yorCMO.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collaborate with multiple startups simultaneously and offer them critical strategic leadership. John shares insights from his recent survey on Fractional CMOs and offers a deep dive into the shifting landscape of marketing agencies. We discuss the importance of strategic thinking over mere tactics, the transformative role of AI in the industry, and the current challenges of scalability in the traditional Fractional CMO model.You'll also hear about the advantages of a hybrid approach for businesses aiming to enhance their marketing strategies. Whether you're a business owner considering fractional marketing leadership or a marketer interested in this career path, our conversation is packed with valuable insights. So, join us as we navigate the evolving world of marketing strategy with the expertise of John Jantsch.GUEST LINKSConnect with John on LinkedInDuct Tape Marketing WebsiteLearn More: Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

It's no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand.    In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.  

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there's a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don't feel quite there yet. If you're one of those people reading this, Are you ready to put that title on your LinkedIn profile? More so; What does it mean to be a Fractional CMO? What are the skills required? How can this role significantly impact your agency's growth strategy?   Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company's long-term goals. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency. Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company's bottom line, proving their value through continuous improvement. Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business's objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives. This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. https://www.wix.com/studio Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

Elevating Your Brand: The Impact of Hiring a Fractional CMO In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge engaged in a compelling conversation with Jessica Shirra, a fractional CMO for seven-figure brands and the founder of Navi, a boutique fractional CMO agency. They explored the unique advantages of hiring a fractional CMO, the specialized services provided by Navi, and the transformative impact these services have on businesses. This blog post distills the key insights from the episode, offering actionable advice and detailed explanations to guide listeners and readers alike.A fractional CMO (Chief Marketing Officer) is a marketing executive who works with companies on a part-time basis, providing high-level strategic guidance without the full-time commitment. This role is particularly beneficial for businesses that need expert marketing leadership but may not have the resources to hire a full-time CMO. Jessica Shirra's agency, Navi, specializes in working with six and seven-figure brands, particularly those with digital products such as membership subscriptions, courses, and e-commerce. Navi's approach emphasizes data-driven decision-making and comprehensive business assessments, ensuring that marketing strategies are tailored to align with the business's goals and resources.One of the significant benefits of hiring a fractional CMO, as shared by Jessica, is the relief it provides to founders and CEOs, allowing them to focus on other critical aspects of their business. Navi's professionalism and elevated standards have been praised by clients, resulting in overall business improvement. Ideal clients for Navi are established businesses with sufficient revenue or funding, an adequate marketing budget, and existing marketing support to implement the strategies developed by the fractional CMO. For businesses looking to elevate their marketing efforts without the commitment of a full-time executive, exploring the services of a fractional CMO like Jessica Shirra from Navi could be a transformative step in their growth journey. About Jessica Shirra:Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.About Navi:Navi is a boutique agency offering Fractional CMO and contract marketing services to high-growth D2C brands on a fractional and project basis. We specialize in marketing for memberships, online education, high-ticket digital offerings, and e-commerce.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Navi website athttps://www.jessicashirra.com/Check out Navi on LinkedIn athttps://www.linkedin.com/company/hire-a-cmoCheck out Jessica Shirra on LinkedIn athttps://ca.linkedin.com/in/jessicashirraDon't forget to subscribe to The Thoughtful Entrepreneur and thank

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that's reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you're a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let's dive in!  

In this Shoot the Moon podcast episode, we have special guest and marketing guru Mark Coronna. This conversation centered around the importance of marketing for tech-enabled services companies, with a focus on prioritizing marketing, creating a unique value proposition, and investing in growth strategies. Mark and Ryan discuss the benefits of fractional marketing executives, including providing immediate expertise and improving marketing and sales alignment. They also highlighted the challenges of aligning business strategy with marketing strategy, selecting and implementing the right technologies, and bridging the gap between strategy and execution. Overall, the conversation emphasizes the critical role of marketing in driving long-term growth and valuation for midsize businesses.good marketing = profitable growth = good valuation!If you can listen to this episode and change your thinking a little bit, that is the goal! MEET MARK CORONNA & AUTHENTIC BRANDAuthentic® is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue. Mark Coronna is Authentic's Chief Development Officer, and his driving goal is to work with businesses to create profitable growth through "full-stack" marketing programs which start with a differentiated strategy and market position and end with excellent go-to-market execution and strong financial results. You can reach Mark at mark.coronna@authenticbrand.com Listen to Shoot the Moon on Apple Podcasts or Spotify.Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

In this engaging episode of Joey Pinz Disciple Conversations, guest MJ Patent delves into the strategic role of marketing for Managed Service Providers (MSPs). MJ shares invaluable insights on the significance of early marketing integration, the Bowtie Model for growth, and the benefits of fractional CMOs. Key highlights include:Marketing as a Strategic Function: MJ emphasizes the need for MSPs to view marketing beyond mere execution, focusing on strategic positioning and customer representation.Building Relationships and Community: The discussion highlights the importance of community involvement, relationship-building, and seeking actionable strategies from industry events and vendors.Fractional CMOs and the Bowtie Model: MJ introduces the Bowtie Model for expansion and discusses how fractional CMOs can provide essential guidance for MSPs not yet ready for a full-time CMO.Listeners will gain actionable strategies to elevate their marketing efforts, build stronger community ties, and drive business growth.

If you want to future-proof your agency's success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It's a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high ROI to your client. The pandemic paved the way for having this hyperfocus on one specialization and highlighted the need for agencies to be trusted thought leaders in their niches. This week's guest, John Jantsch, is teaching us how to become fractional CMOs and what it takes to build that deeper trust with clients. Join us to learn the data behind John's ideas and how to position your agency as a fractional CMO. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How the pandemic shifted the need for strategy and consulting Shifting to strategy over execution can help find right-fit clients Fractional CMOs are up 60% as an add-on service Clients want their agencies to have deep knowledge of their industry The two distinct types of fractional CMO — and which one you should be Showing up as part of your clients' team to build trust Building trust through strategic partnerships, referrals, and thought leadership The growing emphasis on first-party data for agencies

Join us on this episode of Making Sales Social as we delve into the world of fractional CMOs with our guest, Rajat Kapur. Discover how fractional CMOs offer a strategic advantage for small businesses, tackling challenges from internal communication to digital presence. Learn how to vet and leverage these seasoned professionals to align marketing strategies with business goals, ensuring success and growth. Tune in for valuable insights on maximizing the potential of your marketing efforts.

Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future. Special thanks to our guests Brooke Budke, Founder & CEO of Momentum Brands, Liane Caruso, Founder of helloCMO, and Katherine LeBlanc, Founder of Franchise Fractionals and Owner at Apollo CMO.

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.Chapters:00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing00:04:45 - Is a Fractional CMO Worth It? 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth StrategyLINKS AND RESOURCES:LinkedInDuct Tape MarketingWikipediaJohn on Twitter / XJohn on InstagramThe Self-Reliant Entrepreneur on MediumDuct Tape Marketing by John JantschThe Referral Engine by John JantschSEO for Growth by John JantschThe Ultimate Marketing Engine by John JantschThe Self-Reliant Entrepreneur by John Jantsch7 Essential Stages of Total Online Presence by John JantschThe Commitment Engine by John JantschDuct Tape Selling by John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tydanielsmith Coinbound on Twitter (x): x.com/coinboundio

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. ………….

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it's my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth. Key Takeaways: Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us in this enlightening episode where we dive deep into the world of marketing with Doug Reifschneider, a seasoned marketing expert and Partner at Chief Outsiders, the largest fractional CMO firm in the USA. With over 30 years of experience, Doug brings a wealth of knowledge and insights into the evolving landscape of marketing. In our conversation, Doug demystifies the often-confusing world of marketing, breaking it down into layman's terms. He draws from his extensive background working with big franchised businesses, where he honed his skills in both "little m" and "Big M" marketing. Doug explains the critical differences between these two approaches - from the execution of local advertising and promotional tactics to the development of overarching brand strategies and propositions. This episode is crucial for anyone looking to understand why strategy is key in avoiding what Chief Outsiders terms as 'random acts of marketing'. Doug elaborates on this concept and introduces us to the Growth Gears, a framework designed to help businesses steer clear of random marketing practices and build a robust growth engine. Whether you're a budding entrepreneur, a business owner, or simply intrigued by the art and science of marketing, this podcast offers valuable lessons and actionable strategies. Doug's expertise as a fractional CMO provides a unique perspective on how to leverage marketing for business growth and sustainability. Discover more about Doug's journey and insights by visiting his profile on the Chief Outsiders website, and connect with him on LinkedIn for a deeper dive into the world of strategic marketing. Episode Focuses: "The Growth Gears": Understanding the Mechanics of Business Growth "Fractional CMOs": The Game Changers in Today's Marketing Landscape "Stop Random Acts of Marketing": Crafting a Strategy-Driven Approach To connect with Doug, visit his website: https://www.chiefoutsiders.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting. Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt's background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant, who doesn't understand why your marketing is not working the way it should, the Fractional CMO model could change your business.  Fractional CMOs help companies and business owners develop strategic marketing plans in a more cost-effective solution as they are not full-time employees, but they have the expertise of a seasoned marketing executive. They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey. Topics I Cover: [01:15] Introduction to the trend of Fractional CMOs [04:34] Why hiring Fractional CMOs is an appealing idea? [05:28] The role of a CMO in an organization [05:50] Comparing the cost of hiring a full-time CMO and a fractional CMO [08:55] How fractional CMOs focus on developing strategy [10:41] The importance of the Customer Journey Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole's first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that's reshaping the contours of business leadership in today's dynamic landscape. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning Questions I ask Nicole Bernard: [00:46] What exactly is a fractional CMO? How would you briefly describe this role to someone unfamiliar with it? [01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? Specifically, what might be missing in such a company that you can fulfill? [02:36] Do you find that the market is starting to wake up to both the need for strategy? [03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO? [04:40] In your role, how often do you find yourself involved in the actual implementation? [05:20] Could you shed some light on your business model? How do you handle tasks that might go beyond what you personally offer? Do you collaborate with a team or partners? [06:14] One challenge of the Fractional CMO model is essentially selling your time. How do you avoid this? [07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO? [09:25] What are some potential pitfalls associated with this model? [10:43] How has adopting the Fractional CMO title influenced your relationship with clients? [11:50] Have you noticed any changes in client relationships over time, perhaps in terms of duration or their reliance on you? [12:48] Upon starting with a new client, are there specific initial steps you consistently follow? [14:11] In terms of educating clients, how does this role differ from traditional agency models? [15:10] A traditional CMO often has the task of building a team. In your experience, do you often work with companies lacking strategic hires, and do you assist in team building? More About Nicole: See how you can work with Nicole - https://nb.marketing/ Listen to the Bubbles and Biz Podcast - https://nb.marketing/podcast Connect with Nicole Bernard on LinkedIn - https://www.linkedin.com/in/nicolesbernard/ Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/ Get Your Free AI Prompts To Build A Marketing Strategy, Download now: dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

Your company is growing, you're getting too busy to do everything yourself, and you're wondering if it's time to hire a fractional or full-time COO. How do you determine if your company is ready? What do you need to do to get your organization prepared for this big step? What skills does the owner need to make this new arrangement work, and what skills does the COO require to succeed? What are the disadvantages of hiring a manager on a fractional basis? Is hiring a fractional COO just a way to save money, or are there some hidden organizational benefits, too?    Join Meny and Ben Wolf, the founder of Wolf's Edge Integrators - the largest Fractional COO firm in the world - as they answer these and many other questions. It's an episode that might permanently change the way you think about upper-level management and the way you integrate executives into your company.     [00:01 - 07:29] How to Prepare for a New Management Structure • Ben introduces Wolf's Edge Integrators, the largest fractional COO firm in the world Check out his book Fractional Leadership • Fractional executive leadership democratizes access to high-caliber talent for companies of all sizes • How technology and COVID have accelerated the use of fractional COOs   [07:30 - 14:27] The Challenge of Making the Mental Jump From Doer to Leader • Having a great leadership team requires having great leaders at the top of the organization • an essential skill for business owners is the readiness to let go and not need to micromanage everything • When hiring C-level executives, it is vital to have the right people in the right seats • Leaders need to make the mental jump from doer to leader to be successful.   [14:28 - 21:18] Creating Clarity for Successful Leadership • Leaders need to create a clear picture of the outcome and provide coaching, metrics, and accountability Avoid jumping in and doing tasks for people rather than coaching them • To decide which role to take, identify which activities give you energy and which ones drain it • When hiring a COO, take time to define the role and other roles in the organization clearly   [21:19 - 28:43] Understanding When to Hire a Fractional COO vs. Full-Time • Understanding the need for a COO and determining if it should be fractional or full-time is key • Fractional CMOs typically give an estimate of how much time their accountabilities will take • Working with recruiters to find the right person and elevating someone internally are other options   [28:44 - 35:50] How to Find the Right Fit for Your Fractional COO Role • CEOs should be clear about the role and measure it using behavioral-based questions The COO should not be a clone of the CEO but bring in different perspectives • Fractional roles can work if you set expectations and measurables are clear • You should avoid helicopter management as it masks people and processes issues   [35:51 - 46:06] Closing Segment • Fractional roles still provide flexibility and availability for emergencies • Ben on the rapid-fire questions     Want to connect with Ben? Follow him on LinkedIn. Head to Wold's Edge Integrators and let the business run itself!   Key Quotes:     “One key skill is the ability is the readiness to let go and not need to micromanage everything. But it's only a skill that can be implemented when you have the right people in the right seats.” - Ben Wolf   "A good manager leader is able to set up clear measurables and expectations in a meeting cadence with each person or with each team so that they can effectively manage those people or manage those teams on an episodic basis.” - Ben Wolf       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.  More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website.  Get Your Free AI Prompts To Build A Marketing Strategy: Download now Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

When it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success.In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant and founder of CJAM Marketing. They dive deep into and share invaluable insights into the world of marketing agencies. Bee shares his experiences and expertise and uncovers the secrets to successful agency-client relationships. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen hiring an agency, it's important to find the right match in terms of personality, values, and level of involvement desired.Setting clear expectations is crucial for effective marketing partnerships. Unrealistic expectations regarding marketing ROI can lead to failure. Building a brand takes time and a comprehensive marketing strategy using multiple channels.Profit sharing can be beneficial in agency-client relationships.Consider the agency's level of experience and expertise before hiring.It's okay to hire multiple agencies or contractors to fill in gaps in specific areas.Self-reflection is necessary for businesses that have struggled with multiple agency partnerships.Fractional CMOs can be valuable for brands without internal marketing resources.Different levels of agencies exist, from freelancers to large agencies, and selecting the right one depends on the business's needs and revenue level.Recommended Tool:ClickUp https://clickup.comStreak https://www.streak.com Recommended Book:The Courage to be Disliked by Ichiro Kishimi and Fumitake Kogahttps://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked Today's Guest:Behdad Bamshidi, also known as Bee, is an engineer-turned-marketer from Canada. During his time working at TELUS where he provided business consulting services to companies ranging from 50 to 1000 employees, he realized the disconnect between marketing agencies and business professionals, leading him to start his own business helping small businesses with marketing strategies such as websites, Google Ads, and SEO. However, he soon grew tired of doing websites alone and decided to find partners to collaborate with. His main goal now is to connect businesses with the right marketing partners who understand both business and marketing, bridging the gap between the two disciplines.Connect and learn more about Bee and CJAM Marketing here: LinkedIn: https://ca.linkedin.com/in/behdadjamshidi Website: https://cjammarketing.com/ Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast