Podcast appearances and mentions of jennifer berson

Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It's time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week's PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency's office snack supply. As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we're featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends.  Today's guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream! Follow Jen Berson's work here: https://www.jenerationpr.com/ Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Joining the show today is civil litigator turned founder of Generation PR and the Ration Academy, Jennifer Berson! Jen's agency is award-winning and she champions the PR agency model for ambitious women seeking a satisfying, high-powered career that doesn't require the sacrifice of personal & family time to make a powerful impact. Jen is truly a powerhouse woman and has been recognized by  Ink Magazine, Forbes, Apple, Entrepreneur, PR Week, and more.Over the next 30 minutes, we dive into what a huge career transition looks like and what you need to have prepared in advance. Jen gives us a behind-the-scenes look at what it is like to grow and scale a boutique international digital agency. She also shares her favorite tips how prioritizing relationship building, media relations, and networking to grow her business. In today's episode, we cover:Tips for pitching yourselfKey factors for a career transitionThe importance of networking and building connectionsExamples of a CTA in pitching Niching down to focus on your strengthsCONNECT WITH JENNIFERIG: @jenerationacademyFB: https://www.facebook.com/groups/profitableprpros/WEBSITE: https://www.jenerationacademy.comFREEBIE: https://www.jenerationacademy.com/pr-insider-secretsCONNECT WITH HOLLY:• TEXT HOLLY FOR WEEKLY STRATEGY TIPS: 614-810-4236 or click here• JOIN THE CLUB: www.hollymarieshaynes.com/club (Use the code CTR10 at checkout to save 10%)• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Jennifer Berson is the founder of the PR agency, Jeneration PR. She stops by to talk about her entrepreneurial journey and how she grew her agency into another business -- Jeneration Academy -- and offers some great tips when it comes to scaling your company. Veteran producer Sutton Porter also stops by and shares her best practices when it comes to pitching.

How to Use PR as a List-Building Tool Amping up your public relations efforts can help you list-build, grow your audience, and build authority. I've brought on my friend, Jennifer Berson, PR expert, to help you learn the ins and outs of starting with media and public relations. Listen in!    Accelerator Waitlist ​​coursecreationboutique.com/sixweeks

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting lifestyle brands.  Her clients range from multi-billion dollar brands to small and medium-sized growth organizations.  She is also the creator of the Agency Accelerator where she helps teach other entrepreneurs how to grow and scale a profitable marketing agency. Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider and many more.  She was also featured on Babble.com as one of the 10 Mompreneurs Who Made it Big! In this episode, host Jamie Allison talks with Jennifer about her career move from corporate lawyer to entrepreneur, how she chose living her passion over societal expectations, how she shares her own journey and experiences to help others and her actionable tactics to grow your business through PR strategies.   Be sure to tell Jennifer and Jamie what you think about this episode by leaving a review and rating.  It helps us get the message out there!    Subscribe on your fave platform www.bigideabigmoves.com/podcast Refresh and plan!   Find out more   www.bigideabigmoves.com  Follow us on Instagram www.instagram.com/bigidea_bigmoves  Facebook www.facebook.com/bigideabigmoves  Check out our Bio on Instagram for 10% off your order at  www.youngandaged.com until the end of May  For Human Resources and Talent help contact www.epitomeHR.com Take their free assessment  Talk to us about partnerships    https://beacon.by/epitome-hr-inc/bibm-sponsoship-packages  Follow Jennifer and find out more     Instagram @jenerationpr   www.jenerationpr.com

Jennifer Berson is the President & Founder of Jeneration PR, an award-winning Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Jen's retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.

As entrepreneurs, we can make a huge impact in our world. Jen Berson has done just that and found a way to help others in her profession by creating a membership for PR professionals that teaches them how to become pitching powerhouses!  Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in Los Angeles. In today’s episode, we are talking about Jen’s journey, what she has launched, and diving into how her journey contributed to be able to pay it forward and help others in what are very unprecedented times.  Find out more about Jen at:  www.profitableprpros.com Find the full show notes at: https://douglasfoley.com/hop-113-building-a-pr-community-through-an-abundance-mindset

This Week on the Live Your Light Show:  Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership experience for PR Pros to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their clients.  Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!). Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, Mind Your Business Podcast with James Wedmore,  Online Marketing Made Easy with Amy Porterfield, EOFire, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”  In This Conversation, We Cover: 1:30  What she does and how she helps her clients  2:30 Her story of leaving her successful career as an attorney in order to create her own business (the rollercoaster of emotions) 6:10 Being comfortable with being uncomfortable 8:50 Obstacles and fears she had to overcome before starting her own business 15:05 Stepping out of comfort zone and top tips for anyone who is thinking of starting their own business 20:30 The freedom of being an entrepreneur and defining success for ourselves 22:45 What she would do differently if you could start all over again and how you can too 24:50  Her tips for anyone who is considering starting their own business    Resources: Visit Jeneration PR to learn about their services HERE  Learn more about Jen HERE  Hang out with Jen on IG HERE   Stay Up To Date: Follow @itsemilythomas and @liveyourlightpodcast on Instagram Subscribe to receive light letters & promos to events and courses from Emily HERE Visit EmilykThomas.com for more programs and free resource library Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

Picture this… You’re on a boat in the middle of the ocean... The waves are crashing in every direction you look… You start to panic…  Fearing how the waves might overcome you… But then you slow down and realize that there’s a perfect circle of water around you… Unaffected by the waves and the chaos.  You’re sitting in complete peace. You don’t wonder for long why this is… You just go with it! And despite the unknown and uncertainty… You are moving, thriving, and truly living! You can have this kind of hope and peace. Your business and your life can thrive and grow in this season.  There is no better time than now to show up, serve the people around you, and create the life and business you’ve always wanted.  You can have this. You can do this.   In this week’s episode of the Epic Success Podcast, I talk with Rachel Perry, Jennifer Berson, and Scott Voelker. We deep dive into the power of showing up big and serving people even bigger!  These 7 figure entrepreneurs deep dive into everything they are doing since the start of the pandemic. They share their top ways that they are showing up, sharing, and serving their people.  You’re not going to want to miss this incredible episode of the Epic Success Podcast. So grab a pen and paper and start taking notes! The biggest take-aways from today’s episode are:   You can have the know-how to deal with your anxieties so that you can show up and serve the right way in your business. -Rachel Perry   Anxieties are a reality of life, with or without the current pandemic. You have permission to feel whatever you are feeling. You are okay and it will be okay! And you don’t have to stay there.. You can learn how to deal with those feelings so you can have the freedom to run your business and your life the way you want!  [2:06]   This is possible. You can have a thriving business right now! -Jennifer Berson   You can have hope in the middle of any situation. There is opportunity everywhere you look. Now more than ever is the time to show up, share, and serve. You have the power to change the way you think and be the creator of your thoughts, creating the life you really want. [11:40]   Just because the idea is already out there doesn’t mean that you shouldn’t do it. -Scott Voelker   It’s important to have someone that you look up to that inspires you. You are that person to someone. People will resonate and like you because of who you are and how you show up and serve. It doesn’t matter if someone out there is doing what you want to do, you will reach a whole group of people that they haven’t been able to reach because of who you are. So just believe in yourself and go for it! [33:40]  Everything around us has settled into a new normal. The shifting economy might feel different,  but you have the power to show up, share, and serve your people.  Your tribe is looking to you for hope and encouragement! So don’t be afraid to speak what is on your heart and give the very best version of yourself to your people.  I know you have this in you… To show up and to serve your tribe in a big, big way! And I can’t wait to see how you’ll do it! Tell me: What are you going to do this week to show up and serve your people? I’d love to know! Tell me by sending me a message on Facebook or a DM on Instagram. I can’t wait to hear from you! My good friend James Wedmore has his step-by-step plan for attracting your First 100 Leads! This plan will help you make your first sale and be the foundation for all the sales that follow.  This 14-Video Mini-Course: Your First 100 Leads, is usually $197… And he's offering this course to you for absolutely free!  Inside this training, you’ll discover why “traditional list-building” strategies don’t work, and just leave you spending months creating a bunch of free content no one ever sees, or worse, attracts leads that never invest with YOU. This is the way to get your business off the ground fast!  Click the link below and get access to this Free Mini-Course! Register for the free First 100 Leads Mini-Course:  >>> https://drshannonirvine.com/100leads Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Epically Successful”: “Dr. Shannon is clear, direct and entertaining. Love the insights she shares!!!”   I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people! If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.

You're unique, you're talented, and you've got something a million people would kill for. But now what? How do you market your skills to get people's attention and, most importantly, their business? Today on Coffee N5, we have Jennifer Berson, the CEO and founder of Jeneration PR—a modern public relations firm that works with companies to help grow their business—and Jeneration Academy, which provides courses and resources for entrepreneurs and individuals alike. Listen up and learn how to promote your own story, build your brand, and confidently create your next big thing. Highlights: How to add value to your brand.The formula to pitch yourself to media outlets.Embracing your personal story and using it to create your brand. The importance of strategic pitching and find the right publications.What are nano influencers. How to work with influencers. Grab a copy of Jen’s Agency Owner's Toolkit: https://www.jenerationacademy.com/agency-accelerator-toolkitWant to learn more about ALL things marketing? Join our Facebook Group Marketing Small TalkYou can also follow Lara on Instagram Support the show (http://www.laraschmoisman.com)

There is so much going on in our lives individually and collectively. We have all found ourselves navigating a new normal and walking by faith. While I don’t know how long this will last, I know one thing for sure: This too shall pass. It is through community that we have the opportunity to rise together.  How you show up today matters. How you show up in 3 months from now, 6 months from now, years from now will be a reflection of how you choose to show up today. Your thoughts now are creating your future. In today’s episode of the Epic Success Podcast, I’m sharing Part 2 of a series from the Rise Together Panel -Top Online Entrepreneurs Speak Out  virtual event that I hosted 2 weeks ago. Nine incredible 7-figure entrepreneurs grounded in their faith shared what they are doing in their businesses, lives, and families to RISE above the current circumstances and thrive. This week on Part 2 of the series, you will hear from Christina Jandali, Erin Sanderson, and Pat Flynn as each of them break down what’s working, what’s not, and how they are pivoting in their lives and businesses.  We are in this together. We will RISE together. Grab your pen and paper -  here’s Part 2! The biggest take-aways from today’s episode are:   “The worst thing you can do right now is stay silent and not share your voice.” Christina Jandali    I love how Christina framed this as being an opportunity to pivot into the conversation, in business and on an individual level. We are pivoting in the marketplace towards connection. If you are leading from a place of service, be fully connected and listening, you will rise into leadership and step into your gifts. [3:29]   “Great leaders always think outside the box.” Erin Sanderson   Maybe you got comfortable in your business, but now is the time to innovate. People are looking for leaders, sanity, and stability. As business owners, we are always looking for life-long loyalty. Erin encouraged that when all of this passes, your people are going to remember how you showed up and made them feel. It isn’t going to be because of our service, it will be because of our character. [11:53]   “My biggest piece of advice is to be grateful and look at this as an opportunity.” Pat Flynn    Pat Flynn shares how his experience during the 2008 recession fuels his passion to give back and support others during these uncertain times. Practice gratitude, instead of falling into excuses ask “what does this make possible,” become a curator of information, show up for your audience and team consistently, be transparent, and lead by example.  [30:21] Rise. Pivot. Start. I would love to know what your biggest takeaways were! Tag me on Instagram @DrShannonIrvine and let me know! Make sure to tune in for Part 3 when you will hear from Brian Dixon, Michelle Myers, and Sara Anna Powers. You won’t want to miss it! Want more? Get ready for another incredible RISE Together Panel virtual event happening Thursday, April 2nd at 12pm PST! During this free virtual event, you will hear from top industry leaders share actionable steps and tools to uplevel your mental game so that you can thrive and stay profitable in your business, even in the uncertainty. Hear from Top Industry Leaders Stu McLaren, James Wedmore, Scott Volker, Colin Boyd, Tiffany Lee Bymaster, Jennifer Berson, Michael Maidens, Rachel Perry, Dorie Howell, Natalie Jill, Mel Abraham, and myself! It’s time to RISE Together.  Save my seat! Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Brilliant!”: “Dr. Shannon brings an angle to the business marketing world which fills a gap and is greatly needed! This is no nonsense success tips that are easy to implement. Thanks!”   I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people! If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.

How do I get press attention for my fashion brand? Once I’m published, sales will just start rolling in, right? How do I drive customers to my fashion collection?  I’m sure we’ve all thought this once or twice, “If I get published, it’ll be huge! People will start buying more, and I’ll be set.” The problem with that is that if you don’t choose the right publication, if you don’t target the right audience, you won’t see that large of an influx in sales. Also, if you don’t help leverage the attention you are getting, you’re missing out on a fairly large opportunity.  In this episode of the FastTrack Your Fashion Brand Podcast, I’m talking with Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. She’s worked with a wide range of clients, and she is here to offer advice as to where you should be focusing your efforts, how to pitch publications, and how to get into the proper mindset. IN THIS EPISODE, YOU WILL HEAR ABOUT Different types of press and where to focus your efforts Steps to take when just starting out Breaking down your pitch How to monetize and make the most of the press you’re getting Finding the right mindset There are so many types of press, where should I focus my efforts?  When you’re starting to look at different publication and trying to figure out which ones you should be inquiring with, it can be a bit overwhelming. So, with the hundreds of thousands of ads people are exposed to daily, how can I get them to pay attention to my collection?  First you need to figure out which publication will work best for you. Ask yourself these questions:  Who am I trying to sell to?  Who is my targeted customer?  Where are they reading? What are they looking at or watching?  Does my collection align with the messaging in this publication You don’t want to just start inquiring everywhere, because it might now have the impact you expect if you are presenting your collection outside of your targeted group. So, you have to first identify your needs and go from there.  What are the first steps to get started?  Your PR expert, Jennifer, gave these simple steps for just starting out:  Have great photography - both product and lifestyle images Have your pricing set - be consistent Know where you want to drive your customers Know your pitch angle  Timing is everything!  You have to remember that when you are trying to get published, you are no longer working off of your timeline. You’re working off the editor’s timeline.  Some print campaigns may take a few months, so you have to be aware of this when deciding which collection you want to drive traffic to. Other publications, such as online ads, may have shorter turnaround times.  What is a pitch and what should it say?  Jennifer puts it best when she says that the best mindset to keep when trying to get published is “the worst they can do is say no.” Always keep this in mind, because depending on how many you inquire with, not everyone will say yes. A no isn’t always a solid no; sometimes it is just bad timing.  So, back to the pitch - this is how you sell yourself to editors to get them to want to feature your product, collection, or company. This is all about giving, and sharing before you ask to be featured. Get familiar with the editor in charge of publication you want to be featured in.  Share and like their social media. Begin engaging with them. That way when your pitch finally comes across their desk, it is a familiar name, and they will be more willing to spend time reading it.  Your pitch should be short and sweet, and get straight to the point. But, it is also about selling your brand, yourself and your story!  How do I leverage the media coverage once I am actually published?  Share, share, SHARE! Figure out which social media you are most comfortable with, and focus on this. But, share your releases!  Leverage with common verbiage, like Forbes said “We’re a game changer!” This helps build value in your company and your products. Don’t just think, I got published, and the pay day is going to roll in any day now.  What is the right mindset to have when trying to get published?  Jennifer is the queen of PR releases, and her one piece of advice for you is to get into the right mindset. Know that you are unique, that no one can tell your story better than you can. Yes, you will make mistakes. People will say no. But learn from the no’s.  Have the confidence to actual tty, and keep at it! EPISODE BREAKDOWN  11:15 -  15:15 -  Different types of press 15:30  - 19:10 -  Getting started  22:00  - 25:40 -  Breakdown of a pitch 26:20 -  32:30 -  Leveraging media coverage 38:40 -  40:30 -  Finding the right mindset Meet the Guest Jennifer Berson, Founder & President | Jeneration PR Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.  Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!). Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, and PR Web sharing her expertise, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”

How This Single Mum Mastered Her Mindset (Part 3/3 In Our Special Motherhood Meets Entrepreneurship Series) Your mindset is everything when it comes to living the life of your dreams! I honestly get a little giddy every time I sit down with one of my Social Method Society members to talk about how far they've come in their entrepreneurial journey. I can already feel the butterflies, and I haven't even introduced today's guest who is extremely driven and the blood of an entrepreneur courses through her! Today's guest is Wilhelmina Ford! Willo is the creator of ShareAbode, a platform that connects single parents for co-living so they can share the cost of rent and expenses and gain friendship and support emotionally and logistically. During this episode, Willo is going to explore her motherhood journey and share how she has overcome her money mindset blocks a single mum who is running a non-profit. And in true Mums With Hustle fashion, Willo is going to dive into her best mum hacks or household hacks that has helped make her dream come alive. Key Takeaways: >> [0:23] Today’s podcast episode is part three of my three part special When Motherhood Meets Entrepreneurship. If you’ve missed part one and part two, please feel free to go back and listen to MWH 195 : Building Your Business Around Your Life with Jennifer Berson of Jeneration PR and MWH 196 : My Best Tips For Working At Home With Toddlers. You’ll find those episodes inspiring and full of takeaways, so you may want to take notes! >> [03:26] Today's guest is Wilhelmina Ford! Willo is the creator of ShareAbode, a platform that connects single parents for co-living so they can share the cost of rent and expenses and gain friendship and support emotionally and logistically. >> [03:58] During this episode, Willo is going to explore her motherhood journey and share how she has overcome her money mindset blocks a single mum who is running a non-profit. And in true Mums With Hustle fashion, Willo is going to dive into her best mum hacks or household hacks that has helped make her dream come alive. >> [05:28] Willo has always been very entrepreneurial driven; however, when her son was born she lost her passion around her first business. When Willo fell pregnant the second time, she started to have an outgrowth of who she used to be. Over the course of her being pregnant with her second, she decided to sell her business and she left her abusive partner. Willo's Mindset Breakthrough >> [10:10] During this life altering change, Willo had a mindset breakthrough. She realised that maybe everything she was going through was actually the road to get her to where she was meant to be. >> [11:08] Parenthood is a personal growth journey in and of itself. Willo was in a place where she didn’t know anyone and there was a lot of pressure as a single mum. >> [12:55] I really wanted to explore Willo’s motherhood journey a bit more. What are some of blocks that Willo had around motherhood? Willo didn’t think she was worthy of having a relationship with a man who was actually good. She burst through this block because of fear. Fear doesn’t have to hold you back, it CAN be a massive catalyst for change. >> [16:56] Willo founded her not-for profit, ShareAbode, to give safe and affordable housing to other single mums and dads. ShareAbode is that passion reignited that I’d lost and that's because it was created from experience, from my pain points as a single mum. >> [20:30] How has Willo managed to overcome money mindset blocks as a single mum when building her business? She has started this business without the intention of making money. >> [22:42] Willo’s money story always comes back to her self worth. >> [29:57] When it comes to our mindset we have to honour who we are on the inside, so we can change the outer world as well. >> [30:43] Everyone can create a schedule that works for them! In this section,

My Best Tips For Working At Home With Toddlers Working at home with babies and toddlers is not an easy feat, but it doesn’t have to be difficult either. During today’s episode, I’m going to be sharing how I spend my time working in my business and my best tips for working at home when your children are still there with you. If you pick up any theme from today’s message, I hope it’s that you understand the importance of knowing who you are, honouring that, and treating yourself with respect for where you are now in your entrepreneurial journey. Key Takeaways: >> [0:29] Today’s podcast episode is part two of a three part special that covers when Motherhood Meets Entrepreneurship. If you’ve missed part one, please feel free to go back and listen to episode MWH 195 : Building Your Business Around Your Life with Jennifer Berson of Jeneration PR. I had a really enlightening conversation with Jen all about how she navigated the early days of starting her business, how those days looked differently once her kids were born, and what her support network looked like. >> [2:36] During today’s episode, I’m going to be sharing my best tips for working at home with babies and toddlers. >> [2:56] I want to start this episode off with the disclaimer that we’re all unique and we’re all different. We need to honour exactly who we are at this given moment in time. I’m purely sharing what has worked for me, so it helps one person. I’m not some guru when it comes to this sort of thing, but what I’m sharing is what I have learned and put into practice over the last four years of being a business owner. >> [5:01] I only aim to get three things done in one day. Some days I feel like I’m more in flow and I can bust out so much stuff, but then there are other days where I can only get one task done. Life is full of expectations, and we are putting expectations on other people and on ourselves. You are the one that is putting the expectations on yourself. I’ve come up a “rule” of three and it makes me feel really good when I get things done. HOW I BREAK UP THE THREE THINGS I DO THROUGHOUT THE DAY: One thing I work on every day is something be related to marketing. Then, I work on something that generates income. I do this because if it’s income generating, it’s also impact generating. I try to learn something new every day. My third thing is always related to self-development. >> [10:09] Be aware of the expectations you’re setting on yourself. >> [10:43] Master your mind and the way you were designed to think. You can do this by getting to know yourself! Investing in yourself in terms of self-awareness and mindset. For instance, I know when my brain and energy is best for performing at executing tasks throughout different times during the day. >> [12:56] Your “Hour of Power” is actually something different when it comes to performance and entrepreneurship. It’s that time during your day when your’e the most energetically charged and things aren’t heavy. >> [15:45] Don’t punish yourself if you don’t meet your own expectations. It’s okay if your’e building your business at a slower pace. >> [16:58] During my eldest’s first two years of life, he was a serial cat napper. I couldn’t rely on getting a solid one or two hours. HOW DO I STRUCTURE MY DAY? I leaned into the Pomodoro Technique where you work for a solid 20 minutes followed by a 5 minute break where you do something completely different. It’s important to know what you’re going to do during those 20 minutes. >> [20:05] If you’re not a member of the Social Method Society, you can jump on the waitlist HERE. >> [21:06] I had old beliefs about what “work time” meant to me and that belief had me trapped. I forgot that I had the power to choose what “work time” looks like for me. It doesn’t have to look or feel like what it was when you worked for someone else. Your “work time” is in your control and you can structure it in a way that makes ...

Building Your Business Around Your Life - Part 1/3 In Our Special Motherhood Meets Entrepreneurship Series The element of having young children around all the time when you’re trying to grow your business can really be a trying journey, but it doesn't have to be hard. Today’s podcast episode is actually part one a three part series of When Motherhood Meets Entrepreneurship that I’ll be exploring with you here on the podcast. This episode features a friend of mine who is going to inspire and empower you like crazy, so let’s dive right into it! Today’s guest is a mum, a powerhouse, a PR guru, and the one woman who is hailed as all three, is sitting on the virtual couch for today's podcast episode. I'm very excited to have an honest conversation about motherhood and entrepreneurship with my friend Jennifer Berson. During this episode, Jen's opening up about her motherhood and entrepreneurship journey. She's going to share how she navigated the early days of starting her business, how those days looked differently once her kids were born, what her support network looked like, and of course a DIY PR strategy for Mums With Hustle Podcast listeners. Key Takeaways: >> [3:51] Jen really wanted to be a present parent and when she looked around at her full-time career, she saw she had no role model. That’s when she realised she was going down the wrong path. She knew that her current career wouldn’t let her have it all or leave her feeling fulfilled. >> [5:42] Jen’s family was not supportive of her taking this swift career change. So she had to come to terms that her ultimate happiness was based on how she felt and how she wanted to spend her time. It was never about doing the things that make her parents happy. When she did tell her parents she was leaving her job in law, they were filled with fear. >> [10:01] When things don’t go as planned, Jen feel okay with that. Jen has always been proactive to make things happen for her. Jen's Business Journey >> [11:40] About 10 months in to her being a new mum, Jen invested in a nanny. She learned how to be laser focused so she could prioritise the things that matter to her and her clients. Jen also learned how to say no to the opportunities that took her away from her family. >> [13:40] Jen defines success of being able to have ownership of her time. Having her own business allowed her to take the time to fight for her son (who was diagnosed with Autism) to have a program for him in the school system. >> [18:19] We think we’re the best solution for our children, but it’s really good for our children to be around other kids. Jen is 100% open to having help with her children. Once Jen knew she needed it, she reached out to get support. >> [21:48] Feeling guilty for needing help is not productive, and it’s not a way to move your business forward. >> [23:48] Young mums in business have the feeling that they’ve got to do it all. So I’ve asked Jen to share her best advice for mums who are just starting out in business. What is Jen’s best advice for young mums in business? You can’t do it all, and that’s okay. Ask for help when you need it. Most spouses want to be helpful, but they don’t know how to help you if you’re not clear with what you need. Make sure you’re taking time for yourself through self-care. Celebrate your wins (even the tiny ones). >> [25:54] It's obvious that Jen has a place in her heart for entrepreneurs whose stage and budget do not allow for PR services. I asked Jen to share her best tips on how to DIY your own PR strategy! The good news is that PR is much more simple than you think. How to DIY Your PR Strategy: Start out with the mindset that the people on the other side of your pitch are just people. Your subject line should be just enough to get them to open the email. Express some interest in what they’re writing by making a personal connection. Spend a week or two before you pitch and start to connect thr...

Sara Anna welcomes fellow Inner Circle Mastermind member Jennifer Berson to this podcast episode, and a lively conversation around betting on yourself and how to define success ensues.   Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.     Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Amy Porterfield’s Online Marketing Made Easy, EOFire, James Wedmore’s Mind Your Business Podcast, Yahoo!, Entrepreneur Magazine, and CBS.com.      For Jen’s Agency Owner’s Toolkit, click here: https://www.jenerationacademy.com/agency-accelerator-toolkit     For Jen’s Press Checklist to make sure you’re media-ready, click here: https://jenerationpr.leadpages.co/presschecklist/     One of Jen’s biggest lessons she shares in the episode is the importance of nailing your niche. Sara Anna echoes that it’s one of the FIRST things you must get right to succeed in business. James Wedmore, the mentor who connected Jen and Sara Anna, is hosting a live Masterclass on July 6 and 7 that will show you EXACTLY how to nail your niche. It’s normally $297, but you can use this special link to register for just $97. And if you don’t nail your niche through the Masterclass, you just ask for your money back! Here’s your link: www.saraannapowers.com/niche      *Sara Anna is an affiliate for James Wedmore and if you enroll in the Nail Your Niche Workshop, she will receive a commission.      If you’d like high-level support in growing your online business and filling your books with dream clients, Sara Anna is opening her brand-new Magnify Group coaching program on July 1. The program offers six months of curriculum, coaching calls, and community support to set you up with the perfect product suite and sell out your services. Apply for your enrollment call here: www.saraannapowers.com/mgc 

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to starting her business, Jennifer was a lawyer like myself and practiced civil litigation. Today she joins the show to discuss how to successfully pitch yourself to anyone, such as podcasts or publications. You can find show notes and more information by clicking here: http://bit.ly/2IgVeM1 

Jen is an all-around rockstar! She started her career as a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!)   She is now the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.   Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.   She has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, and PR Web sharing her expertise, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”   Here is what we chat about in this episode: How she got started in marketing by reaching out to a company to work for them for free How she started her PR work on the side while still working as a lawyer How she dealt with disappointing her family when she chose to quit law How she started and grew her PR agency Why she decided to add an online arm to her business How she made 6-figures in 6 months with her new online business   Where to find Jen:   Website: www.jenerationpr.com https://www.facebook.com/JenerationBuzz https://www.instagram.com/jenerationpr/ https://twitter.com/jenerationpr buzz@jenerationpr.com   Follow along for more: www.lessonsfromaquitter.com https://www.facebook.com/lessonsfromaquitter https://www.instagram.com/lessonsfromaquitter/ https://twitter.com/quitterpodcast

Today’s case study is with my friend Jennifer Berson, a retired lawyer who has gained the ultimate clarity and simplicity in her business! Not only are you going to hear about her one single Instagram Story that generated $18,000 in revenue, but in this episode Jennifer reveals her entire journey and how she broke away from others’ expectations to make her own path in life. Are you ready to create your Business by Design this year? Be the first in line when the program opens by joining the waiting list at https://www.businessbydesigntraining.net/! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @jameswedmore. I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode! In the episode you’ll hear: Why Jennifer started her PR business 15 years ago and why her business now gives her an “ideal life” The reason she loves Instagram so much and some of the strategies she’s used to sell her program A mindset shift that led to massive business growth for Jennifer The crossroads she found herself at and how she got through it to get to where she is today Key questions that you need to ask yourself today What’s next for Jennifer on her journey For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/236 

On today’s show, my guest Jennifer Berson shares her journey as she transitioned from a lawyer to a PR professional and started her own business in the process. You’ll hear Jennifer’s advice on how you can pursue a branding and PR plan in order to get yourself seen as an expert, whether you’re in the legal field or otherwise.  Things you will learn in this episode:  How Jennifer intuitively knew about brands and marketing (and took the leap to pursue her passion)    Why law just never felt like a career to her…     Thinking about stepping away from your legal career? Here’s what you can do!     Do lawyers need PR and branding?    How to start making yourself that trusted reliable resource that provides value to others  LINKS:  https://www.jenerationpr.com/  https://www.helpareporter.com/   *to sign up for free newsletter   https://www.jenerationacademy.com/ *For a FREE three-part training and Press Success program  Get full show notes and more information here: http://www.hustleandflowpodcast.com/36

Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans. So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your business. Landing more media opportunities will do a lot of great things for your business, like help you grow your email list, establish more street cred, and create more demand for your products and services. That’s why it’s more than worth your time to figure out how to pitch yourself successfully to media organizations and outlets. The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash? I’ll tell you exactly how. And to help me, I’ve got my friend Jennifer Berson joining me on this podcast episode. Jennifer was a lawyer working at a prestigious firm before she decided to follow her inner creative voice and start Jeneration PR, an ultra successful public relations and social media marketing firm. Jennifer shares all the amazing tips, tricks and tidbits that will get you closer to landing the podcast, blog or social media show you’ve always dreamed about being featured on. And, don’t forget to download this week’s freebie. It’s a pitch template, based on the formula Jen delivers during the show. All you have to do is fill in the blanks and you’re that much closer to landing your next big media hit. Today Jennifer is helping me answer questions like: Why is it so important that you know the RIGHT way to pitch?  Where do you start? How do you position yourself as an expert without a large following or customer base? How should you structure your pitch? What are the biggest pitch mistakes? Let’s start pitching.

Jennifer Berson - Founder & President of Jeneration PRYinon Ravid - Founder & CEO of AlbertCara Santana - Founder of TheGlamApp

Jennifer Berson - Founder & President of Jeneration PRYinon Ravid - Founder & CEO of AlbertCara Santana - Founder of TheGlamApp

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, CBS.com, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”   WHAT WE CHATTED ABOUT: PR: Getting all of your assets in one place Tip Sheet: Press Readiness {great photos, bio, products, messaging} Long Leads: Magazine Short Leads: Online Course Creation - Press Success Hiring A Team Making Lists Saying No Keys to Growth in Group: Consistent Value + Thought Starting Mindfulness Meditation - UCLA Guided Meditations {Body Scan For Sleep} Visibility comes from being Consistent...Show Up! It's all a work in progress - the messiness/beauty of it all   GIFT: Jennifer is gifting us her incredible PR Tip Sheet + Instructional Video!! Thanks, Jennifer!! CLAIM IT HERE.   Want to carry it with you? Subscribe to the Podcast on your handy-dandy phone! LISTEN ON ITUNES LISTEN ON STITCHER   GET ALERTED WHEN THE NEWEST PODCAST IS OUT!

Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Learn how Jennifer transitioned from wantrepreneur to entrepreneur, how she got her first few clients, and how she has grown a successful PR agency.

What happens when a lawyer and a baby stroller walk into a room? Well, in this case, that lawyer turns into a PR agency and gets massive publicity for that baby stroller. Jen Berson isn't your typical PR firm, she's a self-made, self-taught press success. Haven't you always wanted to get your message seen and heard by more humans? Well, that's exactly what Jen Berson does for her clients and is sharing with us today, and she's going to share with us why it's so important to use the press, media and influencers to get your products and services into the hands of more humans. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Jennifer has been featured in the New York Times, Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneur's Who Made it Big!” Jen is passionate about showing entrepreneurs the absolute best practices for how you can promote yourself, gain positive media exposure and grow your business. Where to find Jen: www.jenerationpr.com http://instagram.com/jenerationpr https://www.facebook.com/groups/jenerationinsiders/ sign up for our weekly newsletter: www.jenerationpr.com/newsletter FREE TIPSHEET: http://academy.jenerationpr.com/tipsheet jenerationpr.com/press-success

Learn how live streaming can build relationships with your target audience, increase engagement, and generate leads and sales. Using Facebook to promote your business is a way to get organic reach in the digital world. ThinkLikeAJournalist.com See the show notes.

Jennifer Berson joins us on the Guided GoalsPodcast,and we’re going to talk about using social media forresearch. Jenis the President & Founder of Jeneration PR, aPublic Relations & SocialMedia Marketing firm specializing inpromoting beauty, baby, andlifestyle brands. Prior to foundingJeneration PR in 2005, Jenniferwas a civil litigation attorney inLos Angeles.Jen shares how she turned her passion project intohercareer, as well as ways to use social media for different typesofresearch, her thoughts on work-life balance, and more.The Guided Goals Podcast, hosted by Project CatalystDebraEckerling, gives you the tools, direction, and resources youneedto pursue your passion project.