VISIBLE ENTREPRENEUR

I'm so sorry it's been so long since we've been together on the show.I promise, I've had a good reason!For the last 3 months, we've been working HARD + diligently to bring a completely new business to the online space dedicated 100% to one thing...color psychology!Take a listen to today's episode where I'll be filling you in on alll the details of what's been going on with the new brand The Color Cure™:Where we're at in the launch processHow soon my new book Color Secrets will be coming outWhat we are currently offering that you can joinColor ClubColor Closet ChallengeColor BrandColor ConsultAnd what events you can join me at this year!I can't wait to fill you in + hear your thoughts!Be sure to connect with me on the new Instagram + TikTok pages as well - I'd love to say hi!Talk to you soon,Michelle

80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs,  they build  skills in being better communicators, having stronger messaging, structuring  funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic.More specifically, Misconceptions about brandingStatistics of color psychologyObjections about color in brandingImportance of  visuals for marketing+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!We're discussing:Plugging the leaks in your sales funnelDeveloping your opt-inAdding your tripwireWriting an effective email sequenceAnalyzing your sales funnel statisticsYour organic marketing strategyVisibility and PR+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we're going to chat about how to fix the problem so you can get visible with your business NOW.More specifically, we're discussing:What to do if you hate your possible primary color choiceFocusing on your ideal client's primary emotional needAdjusting the tone of the primary brand colorMaking your primary color a secondary color in your brand photoshootLetting color psychology work for you+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.More specifically, we're diving into:Your ideal client is the heroSelecting your primary brand color with your ideal client in mindCreating attraction to your messaging through colorHow color psychology can help you to make an impactP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.More specifically, we're covering:Key components when considering a brand re-haul or refreshA brand refresh versus a brand re-haulUpcoming episodes of The Visible EntrepreneurP.S. I highly recommend the Converting with Color Masterclass. It's completely free, and it's a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!More specifically, this episode dives into:My journey with color psychologyThe seven primary colors for brandingPhysical and emotional reactions to colorHow color psychology supports your messagingP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!Specifically we're going over: Why you need a brand photoshootThe location of your brand photoshootYour look for your brand photoshootA shot list for your brand photoshoot+ more!P.S. I highly recommend the Converting with Color Masterclass. It's completely free, and it's a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients' personality. The sweet spot is the perfect blend of both.So how do you figure it out? Let's dive in!We're covering:Color personalities theoryColor psychology and branding+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we discuss the definition of branding vs color psychology, changing brand colors + visual presence strategy.P.S. Join us inside The Color Course! Transform your brand + grow your impact NOW! Take the course here!

What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it?Meet Content Fries! An awesome video-editing tool for social media.Today, we're diving into:What Content Fries isA Content Fries tutorialWhy I recommend Content Fries+ more P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!

Has having a free digital magazine ever crossed your mind? It can result in a  steady stream of buyers + revenue into other aspects of your business.  So what does it take to get started? In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. We're going over:Becoming a Speaking CoachErin's Traffic + Income GeneratorsRunning a MagazineThe Future of Erin's Business + more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

A value ladder is the journey you take your ideal client on.  As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!So what should your value ladder look like in order to generate the most sales possible?Tune in, because in this episode, we're going over:The Value Ladder as a Customer JourneyFreebiesLow-ticket OffersMedium OffersHigh-ticket Offers+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

How do you get started on publishing books? What goes into the prep, plan + release? How does PR play a part in the process? How do you turn your book into a BESTSELLER?Don't let the book process scare you! Tune in for today's episode with Adriana Monique Alvarez, where we chat about:Empowering women to become authors + their own publishersThe PR side of releasing a bookBusiness strategy: traffic and revenue generatorsAdriana's advice for her younger selfTips for first-time authors+ more!P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!

Messaging is one of the key aspects of making sales in your business. When your messaging is effective, you won't just attract your audience on autopilot, but they will feel permanently aligned to you + whatever you sell.There are a few essential  messages I'd like to share to share with you, so be sure to incorporate them into your brand!In this episode, we're going over:Mission statements Belief statementsHero storiesValue stacksBrand videosP.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for the 90 Day Visibility Plan masterclass FOR FREE here!

Everyone knows you should have educational content going out on a weekly basis, bringing in traffic, subscribers, and customers.But what happens when you're sick, out for an emergency or a vacation?Does your content stop, or do you rely on your pre-scheduled, evergreen content to make it seem like you're always around?{Hint: it's the second one!}In this episode, we're going over:Selecting a visibility vehicle™Social media schedulingTime freedom as an entrepreneurCreating actionable content+ more!P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

Clubhouse is the new, hot platform on the market right now! Why shouldn't you take advantage +  gain a steady stream of traffic from it?This week, Hayley Luckadoo is joining me to  chat all about marketing tips + tricks to get you up and running on Clubhouse!In this episode, we're going over:Growing an Audience on ClubhouseClubhouse as the Top of your FunnelInstagram StrategyMarketing Trends+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you're feeling frustrated getting your content actually SEEN to attract more traffic to your site {to lead to subscribers + sales}, let's chat about how exactly you can accomplish that!(Hint: your own platform that leads into your own funnels + drives profit)In this episode, we're going over:Search Engine Optimization (SEO)Showcasing Your ExpertiseChoosing a Visibility Vehicle™ Making Sure Your Sales Funnel is in Place+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .In this episode, we're going over:How Pinterest works in my businessFresh pinsMaximizing the impact of Pinterest on visibilityTailwind tipsPinterest as part of your sales funnelThe impact of color on a visual search engineKeyword researchP.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

Visibility is what you're doing online to grow your traffic, subscribers + revenue. A huge part of that is the message you're sharing online daily. There are some personal MUST-HAVES regarding messaging that I'd love to share with you!In this video, let's dive into:➡️ MISSION STATEMENTS➡️ BELIEF STATEMENTS➡️ HERO STORIES➡️ BRAND VIDEOS➡️ VALUE LADDERSP.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

With so many successful business models, value ladders + strategies we see every day, it's really important to stick to what works FOR YOU! There is no one right way, so let's dive into some possibilities.In this episode, we're chatting about:Motivating your customer with automationsTraffic + income generators Why not to copy other people's business modelsCreating a buffet-type business with low cost offersP.S. I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .In this episode, we're going over:The director archetypeThe actor archetypeThe screenwriter archetypeThe production designer archetypeIf you want to figure out what your Visibility Archetype is, take the free quiz!

You can use social media to provide a  lot of value to your audience, clients + students.One catch, however, you want to stand out and create dazzling graphics!That's why I invited Katya  Varbanova, the creator of The Viral Content Club, to chat about her journey + process for going viral online! In today's episode, we talk about:Treating your social media feed as your opt inComing up with a product people go crazy forBuilding an immediately profitable value ladderAnd here are her products so you can grab what fits best for you!Viral Content TemplatesViral Content Club

If you've ever thought that you might be doing something wrong when looking at your industry leaders' perfect and successful lives, you're not alone.We're all guilty of letting flawless and carefully-curated social media feeds trick us into thinking we're the only ones that struggle.In this podcast, let's chat about the importance of showcasing your failures as a leader + giving back to the world.Remember, We have to be able to teach our audience how to morph and transform, and fall down and get back up again.P.S. Wondering what the best brand color to attract your ideal client is? Take the COLOR QUIZ here!

Have you tried Facebook Ads yet? If you haven't or have but didn't get the results you wanted, tune in for this week's episode with Amy Crane, my Facebook Ads strategist!We chat aboutGetting started on Facebook AdsFunnelsLow-ticket offers + their appeal+ much more!Get ready to change your ads game!P.S. Wondering what the best brand color to attract your ideal client is? Take the COLOR QUIZ here!

Do you have 40 tabs open on your computer at all times?I did too! Then I discovered a software called Shift + my world shifted ;)Let's chat aboutWhat Shift isWhat it doesHow it can simplify your life!SHIFT will integrate with:GSuiteGmailGoogle CalendarGoogle EventsGoogle SlidesGoogle DocsGoogle SheetsAsana {and Trello}VoxerBuzzsproutWavveSlackand so many more programs!!P.S. If you want to learn how to condense your business into an all-in-one platform, watch the Kajabi Masterclass here!

How does having a 7-figure business sound? If fantastic, check out this week's episode with Ellen Yin.We chat about herincome-generating strategy {her webinar + products}successful conversionstraffic-generating strategy {podcast + social media}press journey + much more!Get inspired + learn awesome tips to increase your income + impact!P.S. Wondering what the best brand color to attract your ideal client is? Take the COLOR QUIZ here!

I want to be able to randomly chat with you about thoughts I'm having on the go.Today, I want to talk about teams.Do you have to have one?What was my hiring process like?Can you go it solo?I'll cover all of this + more.*warning: this episode is noisy! I was at a local coffee shop + despite my many attempts to put noise reduction filters on, it's still noisy as heck. Thanks for putting up with it!Help me come up with a name for these ok?And remember to shout this episode out on Instagram if you find it helpful + to tag me @visibilityvixen

Let's dive into press, + specifically, incorporating it into your social media plan. My goal is to help you find a simple strategy that can work wonders! In this podcast,  we'll coverCongruency + color in social mediaLink tools (Sociatap) Scheduling software (Socialbee)Social platforms (Clubhouse)Publicity secrets (HARO)P.S. Wondering what the best brand color to attract your ideal client is? Take the COLOR QUIZ here!P.P.S. Want to use your brand color to  become instantly seen as an expert in your niche? Take the COLOR MASTERCLASS here!

Today's episode is an interview with John Lee Dumas {his book is available to order here!} . John is the founder & host of Entrepreneurs On Fire, an award-winning podcast where he interviews inspiring entrepreneurs to help others on their entrepreneurial journey!We're so excited to talk to you about:Strategically using Color psychology in his book {my favorite thing!}Finding his big ideaDiscovering his niche + how he could boost his podcast to #1His biggest traffic + income generatorsBe sure to enter the giveaway for his book here. If you’re ready to jump into visibility, watch the "Podcast, Stages, and Publications" masterclass here!  And if you're ready for the next step of your career, join a community of 100+ entrepreneurs who are taking action with their visibility + seeing huge results! Join here.

What better way to wrap things up for 2020 than to talk about what works?And I'm specifically talking about software.I think finding tools to run our businesses more effectively are on the TOP of our Christmas list, right?In this podcast, I'll show you the top tools + softwares I used in 2020 to make things run more efficiently.Ready?Featured tools:KajabiBuzzsproutSlackSocialBeeTailwindVoxerTo recap, Kajabi, Buzzsprout, SocialBee, Tailwind, Voxer + Slack have been game-changing softwares for my business in 2020.If you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

This week is going to be a little bit different.Because I can talk all day long about visibility + publicity strategies, but if you don't see it working for others too...What's the point? In today’s podcast, I've polled my Visibility Lounge members to see exactly which strategies have worked best for them in 2020.Today's Honorees:Robyn MarieDayana MayfieldRavi ToorKay BrownTo recap, success doesn't look the same for everyone. Neither does visibility strategy. But, if you tap into what works for you, the results can be truly amazing!I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

I get a lot of questions about how I've set up my blogging process - and especially how I drive traffic!Because, as we all know, it doesn't matter HOW much content you're creating if it isn't converting to subscribers and customers!But this is where a lot of us get stuck spinning our wheels.So whether you've never posted a blog before or are looking for a way to make the process even more successful...In today’s podcast, I’m going to show you my process + how I drive lot so traffic to each blog post!Today's TopicsGetting Started With Your Blogging Process Driving TrafficTo recap, finding a successful blogging process IS possible + you can drive major traffic by using Pinterest as your promotion platform.I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

Sometimes, creating social media content can feel really confusing.What should I be posting?What will my audience like to see?How do I stay consistent with what I'm talking about AND regular posting?Getting more focus when it comes to sourcing your social media topics can really help your creative + productive process.In this post, I'll show you how to create social media content categories to soar your creativity, engage your audience + set your posts to schedule in advance.Ready?Today’s topics:WHAT IS A CONTENT CATEGORY?WRITING ENGAGING SOCIAL MEDIA CONTENTMY BATCHING PROCESS YOU CAN ADOPTTo recap, it's such a relief to know what to post, when + know you can always take time off.If you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

There's a huge difference between visibility + publicity.And if you're still blissfully unaware of the difference...You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.In this podcast, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.Ready?Today's topics:The Top 3 Mistakes You May Have Fallen IntoWHAT IS VISIBILITY?WHAT IS PUBLICITY?To recap, it's vital to understand the differences between Visibility + Publicity so you can successfully grow your revenue, notoriety + success in the online space.If you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

Want to know how to get more confident onscreen so you can inject video strategy into your business and make sure you're connecting/building your audience? In this podcast, I'll share how I've built on-camera confidence to use video in all aspects of my biz to build audience trust!This has also led to me leading The Comfy on Camera Challenge in my community, The Visible Entrepreneur, to help hundreds of other entrepreneurs build these skills too!Ready?Today's Topics:Why You Cringe Every Time You Get On CameraBuilding Your On-Camera ConfidenceWhy You Need To Be On VideoHow To Get StartedTo recap, there are some pesky gremlins that hide behind on-camera nerves...but, with a little work, it's very easy to release those fear patterns and start getting more confident doing videos!If you're ready to start livestreaming now, I suggest you pin this so you can reference it later, then go register for my free Comfy On Camera Challenge so I can teach you how to get more confident on camera ASAP.

Is your brand color your favorite color?Don’t worry, you’re not the only one! It’s a completely natural gut-reaction to surround your online identity with the color you like the most.The problem? Our audience gets confused.They have no clue what we’re trying to communicate and, even though they can’t quite put their finger on it - they feel a bit off about us and move on. This is the worst-case scenario.After all the hundreds of hours of incredibly hard work on your site, content, social media copy and offers, the thing of nightmares is having our ideal client walk away {or click away} with an indifferent shrug.But what if there was a way to grab your audience’s attention and sidestep the normal week, month or year it takes to normally convert them into a customer just from your brand color choice?It seems crazy, but that’s exactly what I’m going to show you in this article. In today’s podcast, you’re going to learn how to step into your perfect online identity - starting with your brand color.You’re also going to learn how to subconsciously attract your ideal client, establish yourself as the go-to expert in your niche and book more publicity opportunities on autopilot.Today's Topics:Your Brand Color Has Nothing To Do With YouThe BackstoryBringing It Back To My Brand {and Yours}Your Brand Color Subconsciously Attracts or RepelsWhat to do when you’ve nailed your signature brand colorBecoming the go-to expert + attracting publicityTo recap, You’ve seen how your brand color being your favorite color could be the basis of any confusion with your audience. And you’ve also learned how to dive into diagnosing your ideal client’s biggest pain point, desired path point, and key emotion so that you can decide on your new signature brand color. This knowledge alone will give your audience so much more clarity and direction to how you can help them. And, on top of that, you can rest easy knowing all of those hard-working hours on your website, social media and sales pages will actually start paying off!Don’t worry, I go over all of this and more in my Color Class, so you can just put your phone on speaker and listen on your drive! Also, easily find the color that will support the overall drive of your business + where you're taking your ideal client in their journey by taking the Color Quiz!

Ready to finally launch that membership site you've been thinking about for over a year?In this podcast, I'll share what I did to make it stress-free, hands-free but extremely powerful.Let's get to it!Today's topics:Build A 90 Day RunwayUse The Most Flawless SystemAutomation + ProductionTo recap, there are 3 strategic ways you can easily launch your membership site stress free...build a 90 day runway, use the most flawless system + automate/produce.I highly grabbing taking my How To Launch Your Membership Site In An Hour so you can simplify your membership tech!! Watch here.

Want to know the 5 steps to running a successful online funnel that sells so you can run things more on autopilot + make sure you're delivering 100% value 100% of the time?In this podcast, I'll share how I've built out mine.Where I'm getting tagged in posts daily thanking me for the value I provide.Ready?Today's Topics:Start With Your Product, Not An ExperimentCreate The Opt In, Email Sequence + TripwireUse A Software That Does It For YouIf you want to be a successful CEO, register for my free Celebrity CEO class so I can teach you how to become a star in your niche in 90 days sprints!

Today is going to be radically different from what I normally talk about.I know I normally talk about the strategies of visibility + publicity, but today I felt convicted to talk to you more about the internal struggles behind visibility.Because, that's the heart behind success or failure.Sometimes we can have all the strategies in the world, but we're still feeling stuck.So whether you've had a great 6 months but are feeling stagnant, or if you're still struggling to put yourself out there...In today’s podcast, I’m going to focus on showing you how to deal with + overcome these struggles. Because I've 100% been there!Today's Topics:Why Is There A Stop Gap With Putting Ourselves Out There? The Glass DomeGiving Attracts The FutureTo recap, visibility can be a huge struggle if we don't deal with our subconscious, break the glass dome + give our money a greater mission.I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

Whenever I start with a new client, I always want to see their media list.{This is the list of podcasts, stages, publications, tv that they want to be featured in.} Nine times out of ten it's either non-existent or it's a hot mess.And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...But in today’s podcast, I’m going to show you exactly how to get started now so you can dominate your publicity goals.Today's Topics:How To Get Started With A Media ListThe Dream FiveThe ResearchTo recap, creating a Media List can be really straightforward if you follow the steps of the Dream Five + pursue an amazing pitch plan.I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

In a perfect world, our business would blow up in the first 2 days and we’ll never have to worry about money again.Ha.But I honestly do think, in our heart of hearts, we hope it will be true.What usually happens is we’re at month 6, 12 or 24...and still not generating enough revue to offset our expenses. Definitely not enough to enjoy life in any, way, shape or form.But what if it didn’t have to be that way?In today’s podcast, I’m going to break down how to build an affiliate revenue stream that can pay for your virtual assistant, ad spend or even a new vehicle!Today's Topics:Decide On Your Affiliate ProductBuild A FunnelAdvertise The FunnelKeep Track Of ThingsTo recap, adding an affiliate income stream to your business is extremely cost effective. And, if you focus on treating it as another leg of your business, you will see amazing results.I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

Over the last year, I've made a total 180 switch of how I used to do marketing.After so many years of doing the same ol' thing with promoting on social media channels, I wasn't getting the results I was looking for.My email growth was very sporadic + I knew I wanted something that was relatively hands free but consistently brought me in subscribers + sales.In this podcast, I'll show you how my switch to Pinterest changed the game for me + can do the same for you.Ready?We will cover:Why I Moved To PinterestGetting Started With PinterestWhat Metrics To Focus OnHow To Get Into The Rhythm+ moreTo recap, Pinterest is the #1 marketing platform I recommend to any entrepreneur. And, if you focus on the metrics that matter + get into a rhythm with publishing consistent content, you will see huge results.I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

Sick of seeing your peers seeming like they're everywhere?In this podcast, I'll share my tips for looking like you're all over the internet - when you're actually only working a few hours each week on content creation.These are my secret strategies that have helped me work MUCH less harder + a lot smarter.Also known as simplifying your visibility plan!Ready?Today's Topics:The StruggleYour Visibility VehicleHow You Can OptimizeTaking a VacationBeing "Everywhere"To recap, there are a few things to consider when lasering in on your content creation so you look like you're "everywhere"...decide on a visibility vehicle, optimize your content + set yourself up for a vacation with evergreen posting.+ I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

I've gotten so many question about brand videos!First of all, what exactly is a brand video?A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.In this podcast, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.And remember, every step you take in your visibility is another step towards lasting impact + wealth.Ready?Today's topics: How I Discovered Brand Video creationWhat If I'm Already Successful? How Do I Create One?Post It!To recap, a Brand Video is a powerful way to spread your message + help you book more publicity features. And today I covered why you should have one, how to create it + how to announce its release to the public.+ I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

Want to know how to create a press page that works wonders?You don't need to wonder about what a press page is + how to create one anymore! Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!A Press Page is where it's at...so let me show you how to build one.Just like a brand video, a press page is essential in the online space!Ready?And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.We will cover:1. What's a Press Page?2. Why Bookers Are Deleting Your Pitches3. What Goes on a Press Page?To recap, creating a powerful Press Page will act as a personal resume/portfolio in the online space so you can book features like podcasts, stages + publications easily...so be sure to build it out according to the steps I've listed + make it public!

Want to know how I simplified my business visibility strategy with time blocking?In this post, I'll take you through the concept that took me years to learn {and very few people are doing!}.You don't need to keep feeling frustrated about your lack of visibility! It's very easy to inject a successful routine with time blocking.This is one of my secret strategies that has helped me to minimize my visibility work hours, maximize my content's reach + free up a ton of my time.Ready?And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.1. Decide On Your Visibility Vehicle2. How Many Times Can You Publish?3. Look At Your Process Of To Do'sTo recap, time blocking your Visibility Strategy can help you start posting content more consistently, bring in more traffic to your offers + help you publish to all of your social media channels much more easily.

Hey friend! In this episode, I'm chatting all about the TRUTH behind a true publicity plan + how you can absolutely do it. Yes, you!I'll also be covering the last 3 tips of the Publicity Series.Have you enjoyed them? Here's a brief overview...#11. Celebrate your first feature!! Highlight your first feature to your email list, social media platforms + facebook group/profile.#12. Get more consistent with your list-building, social media posting, livestreams + visibility vehicle.#13. Polish your social media channels, website + visibility vehicle.#14. Once you’re in a rhythm, add a new publicity feature type.#15. Stay accountable. Publicity is a long game...and it will need your time and energy.And, if you haven't yet, come on over to the Visibility Lounge! That's where I walk you through every single publicity strategy step by step. Join here.

Want to know the second batch of tips to start taking action with your publicity plan?In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more. 1. Research The Features It’s easy to list your dream features, but actually doing the research? Much harder. It's time to set yourself apart by putting the work in. The good news? So few do it that it becomes even easier to land it! I want you to take the list of features you did last week {with tips 1-5} + start finding contact details. That means the podcast host, stage booker or publication editor's email so you can send your email pitch!But, if you're really struggling with it, you can join Podcast Weekly here where I'll email you shows looking for guests every single week! http://visibilityvixen.com/podcastweekly 2. Submission Dates When are you going to start submitting? Let's commit! Put your submission dates on the calendar with 2 follow ups each. I want you to look at your calendar for the month + decide when you’re going to start submitting on a recurring basis. This way, it will become a habit + not so overwhelming!It’s important to hold yourself accountable - so putting it in your calendar helps you actually get it done! 3. Email Pitch TemplateYou've done the research, you have the dates in your calendar...time for the email pitch! Your email pitch is THE most important part of your publicity plan. Because this is when things either epicly succeed or terribly fail.A great email pitch hits on your knowledge of the platform, your skills + why you’re a perfect fit.For more details on the perfect email pitch, grab my Publicity Prep Package where I'll walk you through your email pitch step by step! https://www.visibilityvixen.com/offers/VQkGFzBn/checkout 4. Send That Pitch! It’s GO TIME! Time to send out your first pitch! Don’t overthink it. You’ve done the research, you have a killer email pitch -- so go send it!The only difference between you and someone else booking that feature is that they sent the email!!! Then shout me out when you’re done so I can celebrate with you!5. More Pitches! Send out 2 more pitches this week. You’re on a roll now...so keep it going! Send out two more pitches + make sure you keep track of when to follow up. Can you believe it? You’ve already sent out 3 pitches this week! GREAT JOB!!To recap, there are 5 publicity tips to help you take action with your pr plan...research the features, input submission dates, create your email pitch, send out your first pitch + then send out two more!

This week, we're going to be talking all about PUBLICITY! Inside of this episode, I'll cover my first 5 tips :)So, what's the difference between visibility + publicity? Visibility is all of the hard work you do with your blog, podcast, videos, livestreaming to get more visitors, more subscribers + more sales! Publicity is a wider scale of being seen, increasing your credibility + becoming known as THE expert in your niche.Got it? Ok. On to the tips!TIP #1: List your publicity goals.TIP #2: Create your timeline.TIP #3: Create a brand video.TIP #4: List your dream features in order.TIP #5: Build your press page {the right way!}If you want to master your publicity strategy, jump into the Visibility Lounge! http://visibilityvixen.com/visibilityloungeAnd, if you want to post your answers, please do! Jump into the free community The Visible Entrepreneur right here.

In this blog, I'm going to walk you through how I attract new members into my membership site every single week.With these 3 simple strategies, I have brought in new members and they STAY!!MASTER YOUR MEMBERSHIP: http://visibilityvixen.com/masteryourmembership#1. RELEASE GREAT CONTENTThe number one thing that I'm doing inside of my membership so that people are coming in every single week is I release great content.#2. HIGH-CONVERTING FUNNELSThey create an evergreen traffic source bringing eyeballs to your membership and getting members to join without you having to worry about it too much.#3. BEING ACTIVE IN THE COMMUNITYMy members join a Facebook group after they join, and I am in there almost every single day answering questions.They know that there's always a place I am available to them.WRAPPING IT UPI know you can do incredible things with your membership. And hopefully, this breakdown has helped you see how powerful you can truly make it for your members.I'd love to hear your biggest takeaways or any progress you've made in your membership creation process!Let me know!{and if you're ready to absolutely crush your membership launch - or relaunch - join me in MASTER YOUR MEMBERSHIP where I'll walk you through it step by step!}http://visibilityvixen.com/masteryourmembership