Podcast appearances and mentions of jen berson

In an industry where it's common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ——— Connect with Jen on Instagram  Jeneration PR  Jeneration Academy  Join Powerhouse Pros Free Online Community ——— Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee.com

Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry. Learn more about D S Simon Media here: https://www.dssimon.com

In an industry where it's common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ———— Connect with Jen on Instagram  Jeneration PR  Jeneration Academy  Join Powerhouse Pros Free Online Community

Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It's time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week's PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency's office snack supply. As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we're featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends.  Today's guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream! Follow Jen Berson's work here: https://www.jenerationpr.com/ Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Whether you're a freelancer, agency owner, or employee, there will come a time in your career when you may need to make the case for another party to pay you more money. Especially in today's economic climate, the question begs: “How do I know if it's appropriate to re-negotiate my pay and how do I go about it in a strategic way?” Frankly, this is not your typical, “know your worth” discussion. Rather, our guest today, whose passion is helping professionals earn more by building sustainably run businesses, will share the nuances and considerations that go into negotiating your rate. In this episode, you'll learn how to… Determine if it's time to re-negotiate your rates Effectively re-negotiate in a way that benefits both parties Calculate how much you could be making and (& how to strategically “get there”) Our guest is: Jen Berson, President & Founder of Jeneration PR, The Pitch Lab, and Profitable PR Pros Community. Recognized by Inc.'s prestigious Best in Business award, she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing agency.

This episode is the bookend episode to EP12, where Kaylin spoke with Crosby Noricks about PR Couture's acquisition, as well as a whole host of topics. This week, Kaylin gets Jeneration Founder and President Jen Berson's take on the acquisition and what led to Jeneration's pursuit of this new endeavor. They also talk about listening to our intuition, being in the present moment (no matter what is going on), work-life integration, creating high-performance habits, parenting, overachieving, loving what you do and crafting a business that works for you, shifting the paradigm of what a PR career looks like, building a community/programs based on needs, and MUCH more. Also, major kudos to Jen for doing the interview while having COVID! Send us a question, topic suggestion, or another message here: https://anchor.fm/wholeheartedly and email thewholeheartedlypodcast@gmail.com. Follow us:

In this episode, Jen Berson shares her journey from litigation lawyer to running a PR agency. She divulges what really helped her to succeed quickly with practical advice you can use right away! Jen is very open, vulnerable, and absolutely lives from a place of abundance as evidenced in our time together. Website: www.profitableprpros.com Email: jen@jenerationpr.com Social Urls: www.instagram.com/jenerationpr www.facebook.com/JenerationBuzz/ www.linkedin.com/in/jenerationpr www.youtube.com/channel Download our free PR Insider Secrets guide here: www.jenerationacademy.com/pr-insider-secrets and make sure to join our Profitable PR Pros Facebook group! www.facebook.com/groups/profitableprpros

Jen Person is the President and Founder of Jeneration PR, an award-winning public relations and creative studio. Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to six-figures and beyond. www.jenerationacademy.com www.brandgroupies.com

Learn all about integrating affiliate marketing into your PR strategy with today's guest Jen Berson. ​​Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community. Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.  Here's what you'll learn:How Jen got her start in PR and eventually opened her own agency and PR communityHer journey into working with luxury brandsHer insight into the future of the PR industry and what it will take to land press in 2022 and beyondLearn what affiliate marketing is Hear her thoughts on how product-based businesses  should use and integrate affiliate marketing into their PR strategy Popular affiliate marketing softwareHow to pitch (and who to pitch) when going after affiliate marketing roundups Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incJen's Social Media Links:Facebook Group: https://www.facebook.com/groups/profitableprpros/Website: https://www.jenerationacademy.com/Instagram: https://www.instagram.com/jenerationprYouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysgGrab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

Today's guest is a former civil litigator turned strategic communications advisor. She is the President & Founder of Jeneration PR, an award-winning PR agency, as well as the Profitable PR Pros community, which has helped thousands of women scale their businesses without sacrificing personal & family time. Please welcome today's guest, Jen Berson! Top 3 Amplifiers: 1. The value of public relations 2. How to scale your businesses without sacrificing personal & family time. 3. What to focus on when getting press To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Profitable PR Pros community: https://www.facebook.com/groups/profitableprpros/ Facebook: https://www.facebook.com/JenerationBuzz/ Instagram: https://www.instagram.com/JenerationPR LinkedIn: https://www.linkedin.com/in/jenerationpr/

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don't cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Jen Berson left civil litigation after she “saw the light”, decided to pursue more creative endeavors, and founded her own business. She is now the President & Founder of Jeneration PR and the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing agency. Jen talks about listening to and following her inner voice to a career she finds incredibly fulfilling and which allows her to also prioritize being a present parent.  In this episode, we discuss: Jen had a vague intention to get into entertainment law, and ended up in general litigation Went to a smaller firm, which allowed her more time to explore other interests Jen somewhat randomly reached out to help market a small fragrance business she liked Jen realized she enjoyed work with a tangible result, that had an immediate positive impact on a business She started exploring the various routes within PR, starting by working with a solo firm and then going out on her own She did battle with this idea that she left law because she couldn't hack it, but she realized it was just a complete personality mismatch Jen wanted to build a life where she loved her work, made good money, and had time for family Get on the VIP Waitlist for The Lawyer's Escape Plan program: https://view.flodesk.com/pages/609057c10c791e4ece1d9104   Instagram: https://www.instagram.com/megansmileyesq/     Jeneration PR: https://www.jenerationpr.com/   Agency Accelerator: https://www.jenerationacademy.com/agency-accelerator

Welcome back to Touching Base: PR Edition! This episode features an interview with Jen Berson, founder of both Jeneration PR and Profitable PR Pros. Listen to this episode to hear Jen talk about her legal career, and how law school prepared her from PR, as well as what it looked like starting her successful agency and getting that off the ground. Jen's Links: Website: wwww.jenerationpr.com Coaching Website: www.profitableprorps.com Facebook Group: https://www.facebook.com/groups/profitableprpros Instagram: https://www.instagram.com/jenerationpr/ About Touching Base: PR Edition Hi! My name is Jamie and I'm just another girl trying to make it BIG in the PR world. Touching Base: PR Edition is a podcast in which I hope to inspire and shape future PR leaders. With this podcast, I plan on sharing my experiences navigating the Public Relations job and internship search as well as interviewing guests about their experience and their stories. Through this podcast, I want to create a community of like-minded professionals to encourage, support, and help one another. Make sure to subscribe to the show on whatever platform you are listening on and get connected on Instagram @touchingbase_pr to ask questions and get sneak peeks of special guests! FACEBOOK GROUP: https://www.facebook.com/groups/788667821980409 For guest inquiries, sponsorships, and general questions please email: jamie@touchingbasepr.com About The Host Instagram: @therealjamieg Youtube: www.youtube.com/channelofjamie Music by Tim Moor (Pixabay) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/touchingbasepr/support

Jennifer Berson is the President & Founder of Jeneration PR, an award-winning Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Jen's retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.

As entrepreneurs, we can make a huge impact in our world. Jen Berson has done just that and found a way to help others in her profession by creating a membership for PR professionals that teaches them how to become pitching powerhouses!  Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in Los Angeles. In today’s episode, we are talking about Jen’s journey, what she has launched, and diving into how her journey contributed to be able to pay it forward and help others in what are very unprecedented times.  Find out more about Jen at:  www.profitableprpros.com Find the full show notes at: https://douglasfoley.com/hop-113-building-a-pr-community-through-an-abundance-mindset

This Week on the Live Your Light Show:  Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership experience for PR Pros to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their clients.  Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!). Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, Mind Your Business Podcast with James Wedmore,  Online Marketing Made Easy with Amy Porterfield, EOFire, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”  In This Conversation, We Cover: 1:30  What she does and how she helps her clients  2:30 Her story of leaving her successful career as an attorney in order to create her own business (the rollercoaster of emotions) 6:10 Being comfortable with being uncomfortable 8:50 Obstacles and fears she had to overcome before starting her own business 15:05 Stepping out of comfort zone and top tips for anyone who is thinking of starting their own business 20:30 The freedom of being an entrepreneur and defining success for ourselves 22:45 What she would do differently if you could start all over again and how you can too 24:50  Her tips for anyone who is considering starting their own business    Resources: Visit Jeneration PR to learn about their services HERE  Learn more about Jen HERE  Hang out with Jen on IG HERE   Stay Up To Date: Follow @itsemilythomas and @liveyourlightpodcast on Instagram Subscribe to receive light letters & promos to events and courses from Emily HERE Visit EmilykThomas.com for more programs and free resource library Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

Jen Berson is the founder and president of Jeneration PR - a leading LA based PR agency focusing on Baby, Beauty, Health & Wellness.  After 15 years of growing and building one of the top PR agencies in the world, she recently launched Profitable PR Pros - an online community, coaching and courses to help others launch their own profitable PR agency. On this episode we discuss how she made the leap from law to PR, what it’s been like building her PR agency while becoming a mom & wife, and how she’s found her zone of genius allowing her to thrive, build her team and now start teaching others. 

Jen Berson joins us to talk about how she runs her successful Jeneration PR business supporting billion-dollar brands and companies from her home office.  Today you’ll learn why it’s important to be a nimble entrepreneur and be willing to go all-in on marketing when your competitors are timid and pulling back.

Have you ever thought about using PR to help or grow your online business? Today on the Business With Impact podcast, I’m so excited to be joined by Jen Berson from Jeneration PR. This is one that you're going to want to have a pen and paper out and ready to go because in the first six minutes, Jen's going to give you at least four tips on how you can leverage PR in your business (and how to do it without spending tons of time or money in the process)!

The landscape of online business is constantly changing, which is why the conversation I’m bringing you today is so important. Jen Berson is member of our Inner Circle Mastermind and she has been running a successful public relations agency for over 15 years now, working with some of the largest brands in the world. If Jen can help them, what she shares can help you create mega-authority and presence in your online business too! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Jen, @jameswedmore and @jenerationpr. We’ve got a special gift to help you with your manifesting goals in 2020, so go get that free guide now at http://jameswedmore.com/manifesting! Don’t forget that we’ve created another FREE workbook and mini-course, Ready to Make 2020 Your B*tch? to help you hit the ground running in 2020 (and would go great with this episode)! You can grab that now at http://jameswedmore.com/goalsetting! You can now search any for any topic discussed and keyword mentioned from the past 300+ episodes, with an amazing new tool called Searchie! For instant access, visit http://www.jameswedmore.com/podcastsearch. I’d like to personally invite you to join me in a secret hidden channel I’ve created called BEYOND The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/beyond to download the Telegram app and join today. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In the episode you’ll hear: How leverage PR will give you staying power in business Jen’s 5-step process that can help build your authority using media Why you always need to keep person you’re pitching (and his or her audience) top of mind The way you can use video and Facebook Live to refine your presentation skills How Jen knew media outlets would be interested in her story and journey A HUGE opportunity a lot of people are missing when pitching themselves to others For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/328 

In this episode, we're asking about the biggest 2020 visibility goals for entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Almost everyone is looking to host their first live event-Partnerships, celebrity sponsorships-Podcasts + YouTubeTake The Applause Academy Course: http://visibilityvixen.com/applauseacademy

In this episode, we're asking what visibility strategy to stick to for an entire year with entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Jen would focus on FB live-Ross would stick to Instagram-Michael would stick to FB groupsMaster your 90-day visibility strategy with the masterclass: http://visibilityvixen.com/celebrity

In this episode, we're asking our awesome entrepreneurs about their favorite publicity features + how they landed it with Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Forbes was the #1 feature-Michael landed TEDx by invitation-A feature earned Ross 6 figuresPublicity Jumpstart bookHire me as your publicist: http://visibilityvixen.com/agency

In this episode, we're hearing about paid ads strategies from entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Emily focus on who to attract + what problem you solve-Jill amplifies her free content-Ross focuses on partnering upTake the Hollywood'preneur Quiz: http://visibilityvixen.com/takethequiz

In this episode, we're hearing about how many hours per week to dedicate to visibility with entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Every single one dedicates time daily-To start getting into the flow of a visibility workflow processMaster your 90-day visibility strategy with the masterclass: http://visibilityvixen.com/90days

In this episode, we're hearing about livestreaming strategies from entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial.You'll hear how:-Ross totally cut his livestream plan-Michael tests his content with fb live-Jill ups her conversions with fb live challengesRemember to click "subscribe"!

In this episode, we're hearing about what the biggest mistakes were from entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial started with.You'll hear how:-Ross wishes he would have been more upfront about his offer-Jill wishes she had started her fb group much earlier-Michael wishes he had focused on more clarity of the resultsGet on the Visibility Lounge waiting list. http://visibilityvixen.com/visibilitylounge

In this episode, we're hearing about the most home-run visibility strategies entrepreneurs Jill Stanton, Emily Hirsh, Ross Johnson, Jen Berson and Michael Marcial started with.You'll hear how:-Guest posting launched Jill's income-How posting in fb groups got Emily clients-Some epic-fail launches + investmentsMaster your 90-day visibility strategy with the masterclass.

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design

In Episode 009 of The Former Lawyer Podcast, Sarah talks with Jen Berson. Jen is a former lawyer who owns and run her own PR Agency, Jeneration PR, and teaches others how to start and grow their own successful agency. In this conversation, Jen shares: How she originally got on the path to law school because she was looking for a reason to stay in the city where she went to college for the summer; Why observing women more senior to her in her law firm made her realize that working at a firm was not for her; What caused her realization that she could make her life happen for her instead of feeling like it was just happening to her; How she was advised by a female mentor to ignore mistreatment by a partner because it would be “career suicide”, but bravely spoke up anyway; How she started doing unpaid PR work on the side while working as a lawyer, before realizing it was something companies would pay for; How she dealt with her parents’ negative reactions to her decision to leave the law; How leaving the law ultimately inspired her husband to make his own career change; How she built a PR business from scratch, and the kind of work she’s doing now; Why she tripled her rates overnight, and landed her dream client the next day; Why your experience in law really can help you in so many other careers; and much more! Check out Jeneration PR, and connect with Jen on Instagram, Facebook, and Twitter!  Take the guesswork out of your first steps to leaving the law by grabbing Sarah’s free guide at formerlawyer.com/guide! Pre-order the Jump Start mini-course at formerlawyer.com/jumpstart! Connect with Former Lawyer on Instagram, Facebook, LinkedIn, and Twitter! Listen to The Former Lawyer Podcast on your preferred platform!

Chances are you haven’t considered running your business as an agency. Jen Berson is here to show you that this is one business model you need to consider. Besides sharing her expert tips on running a successful agency, Jen offers insights into running a team and creating a business that supports your dream lifestyle. If […] The post Episode 48. How to Scale with an Agency Model with Jen Berson appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to starting her business, Jennifer was a lawyer like myself and practiced civil litigation. Today she joins the show to discuss how to successfully pitch yourself to anyone, such as podcasts or publications. You can find show notes and more information by clicking here: http://bit.ly/2IgVeM1 

Sometimes life can take unexpected turns, especially when it comes to our careers. Today’s guest, Jen Berson, was a practicing litigation lawyer for 4 years before she realized it simply wasn’t her calling. In this episode, she shares how she knew she needed to make a change and how she went about creating a life that aligned with her own definition of success.  Jen is now the CEO of Jeneration PR and Agency Accelerator. She uses these platforms to elevate and add value to other companies by helping them expand as profitable agencies. To hear more about Jen’s story and how you can create the life you want, Join Rachel Perry in this interview on Making the Leap.  Show Highlights: At 4:15 – What influenced Jen to take a leap from her initial career and transition to something new  At 8:20 – What made PR a better fit for Jen At 9:20 – Creating your own vision of success  At 12:00 – Learning how to scale a business in an impactful and fulfilling way  At 15:40 – Balancing work and showing up as a mother and a wife  At 17:00 – Inviting help into your life and reaching out when there are tasks you don’t have time for   At 22:00 – Taking yourself out of the business so that you can work on the business  At 23:30 – Evaluating your realm of genius and getting help outside of that  At 24:40 – Showing up and serving others despite how you feel    Links:  Subscribe to the show! The three things every successful entrepreneur has training:  https://www.rachelaperry.com/freetraining Contact Jen:  https://www.jenerationpr.com Social Media: @JenerationPR 

Key Takeaways Covered In The Podcast One of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Finding new clients is all about consistency. Make sure you’re setting time aside each week to focus on outreach and business development, even if it is just five minutes a day. Your number one resource for new clients is your network. Although it may seem a little off putting, cold pitching is another great way to gain new clients. It’s all about making that personal connection from the start – you want to let them know you are familiar with their products or their values. Your first point of contact should be to get them to speak to you, so end with a strong call to action. When it comes to pitching competitors to your clients, you need to consider the agreement you have with the people you’re already working with. If you have agreed exclusivity, you need to honour that. Alternatively, it’s important not to pigeonhole yourself into only being able to work with one client. To help potential clients see that you’re the person they need to hire, you need to position yourself as an expert in the industry. You need to demonstrate the value you can bring. The one thing you need to remember above all else… One of the biggest fears people have when pitching new clients is that they’re worried about rejection. Whilst rejection isn’t a nice feeling, what is the worst thing that can happen? If they say no, move on. You may find that it takes 10, 20 or 100 emails before you get a yes. Highlights You Simply Can’t Miss Highlights you Simply Can’t Miss Introducing Jen – 04:36 Finding Your Flow – 10:30 Now You Have Yor Flow, How Do You Find Clients? – 17:24 Looking At Your Network And Cold Pitching - 22:30 How To Pitch Competitors Of Your Clients - 29:05 How To Show You’re The Right Person – 39:20 Links to Resources Mentioned in Today’s Episode Jen Berson Jen Berson Instagram Jen Berson Twitter Want the full transcript? Click to Download!

Marketing Strategies Revealed in this Episode: How to approach Strategies for engaging influencers Affordable PR tips Tools for PR and influencer engagement  

If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that. Listen to Jen's background and hear how she jump into PR business Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family How to prepare a strategy for media when you run a retail business? Should you pay for a professional photographer and how photography can improve your business? We talked about photography a lot, including celebrities and their images, so learn few tips how to focus your business based on photography Listen here

TODAY, I WANTED TO GIVE YOU A SNEAK PEAK OF THE UPCOMING VISIBILITY SUMMIT: MESSAGE MASTERY! WE'LL BE STARTING WITH TAYLOR MANNING, WHO WILL BE TALKING ABOUT HOW TO CREATE A POWERFUL SALES PAGE THAT ROCKS YOUR UNIQUE MESSAGE SO IT ACTUALLY CONVERTS. THEN, JEN BERSON WILL TALK TO US ALL ABOUT CRAFTING YOUR MESSAGE INTO YOUR PUBLICITY STRATEGY. LOVING THE SNEAK PEAKS?  SIGN UP FOR THE VISIBILITY SUMMIT HERE TO RESERVE YOUR FREE SEAT NOW! https://visibilitysummit.co   WANT TO GIVE CLICKFUNNELS A SHOT TO DESIGN YOUR OWN LANDING PAGES, SALES PAGES + MEMBERSHIP SITES? GET YOUR FREE TRIAL HERE. AND ARE YOU DYING TO JOIN AN ACTIONABLE MASTERMIND THAT HELPS YOU CONNECT WITH LIKE-MINDED ENTREPRENEURS + ACTUALLY GROWS YOUR BIZ? JOIN THE VISIBILITY MASTERMIND HERE.

Jen Berson is the founder of Jeneration PR, a boutique public relations firm that specializes in beauty, baby, and lifestyle brands. She's a regularly featured PR and social media expert on the American Express OPEN forum for small business. She's also been featured in the New York Times, Entrepreneur Magazine, and PR Week, among many […] The post 139: Crafting Personal Stories for PR Success with Jen Berson appeared first on TCK Publishing.

Success meant being able to control my own time The hardest part of starting a business is finding customers. The second hardest part of a business is parting ways with a client. This past year, JenerationPR tripled their business, yes 3x, and Jen Berson attributes that success by parting ways with her first, and longest standing client. For most people, that would sound absolutely insane. Yet, when you take a deep honest look at your life and your business, you need to get clear about what's holding you back and where you can deliver value. Throughout this episode, Jen shares how the focus on value helped her scale her business. What was unique about Jen's perspective on value, is it was not limited to the value she provides to her clients, but also to the people on her team and how she can add value to their lives by giving them flexibility in their daily lives. What you will learn on this episode of The Happiness of Pursuit Podcast: >>Why you might need to fire your client >>How to change your mindset to scale your business >>The important of the value chain (internally and externally) To get the complete show notes and learn how to connect with Jen Berson, visit www.douglasjfoley.com/75

Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Learn how Jennifer transitioned from wantrepreneur to entrepreneur, how she got her first few clients, and how she has grown a successful PR agency.

What happens when a lawyer and a baby stroller walk into a room? Well, in this case, that lawyer turns into a PR agency and gets massive publicity for that baby stroller. Jen Berson isn't your typical PR firm, she's a self-made, self-taught press success. Haven't you always wanted to get your message seen and heard by more humans? Well, that's exactly what Jen Berson does for her clients and is sharing with us today, and she's going to share with us why it's so important to use the press, media and influencers to get your products and services into the hands of more humans. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Jennifer has been featured in the New York Times, Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneur's Who Made it Big!” Jen is passionate about showing entrepreneurs the absolute best practices for how you can promote yourself, gain positive media exposure and grow your business. Where to find Jen: www.jenerationpr.com http://instagram.com/jenerationpr https://www.facebook.com/groups/jenerationinsiders/ sign up for our weekly newsletter: www.jenerationpr.com/newsletter FREE TIPSHEET: http://academy.jenerationpr.com/tipsheet jenerationpr.com/press-success

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve. Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations. Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.   Favorite Business Book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by Jocelyn K. Glei   Rich Dad, Poor Dad by Robert Kiyosaki Mindset Principle: Adding value all the time and making it actionable Business Advice: Understand how your brand and products fit inside the ecosystem of the web Favorite Quote: “Strive not to be of success, but rather to be of value.” - Albert Einstein   Connect with today’s guest: Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services.  Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs. Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.

This week's guest absolutely blew me away! She left a legal career to build her own PR agency, JenerationPR, with zero PR training and has helped her clients get on the Today Show, The Ellen Show and many other major media outlets. Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, PR Week, Los Angeles Daily News, Fox 11 News, TV Guide Network’s “Hollywood 411″ and was profiled on Apple.com. Jennifer was also featured in the “Limelight Series” on PR Web, and selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!” For all of the notes and the resources Jen mentions in this episode head over to www.douglasjfoley.com/6.