Podcasts about jeneration pr

Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry. Learn more about D S Simon Media here: https://www.dssimon.com

In an industry where it's common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ———— Connect with Jen on Instagram  Jeneration PR  Jeneration Academy  Join Powerhouse Pros Free Online Community

Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It's time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week's PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency's office snack supply. As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we're featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends.  Today's guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream! Follow Jen Berson's work here: https://www.jenerationpr.com/ Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Whether you're a freelancer, agency owner, or employee, there will come a time in your career when you may need to make the case for another party to pay you more money. Especially in today's economic climate, the question begs: “How do I know if it's appropriate to re-negotiate my pay and how do I go about it in a strategic way?” Frankly, this is not your typical, “know your worth” discussion. Rather, our guest today, whose passion is helping professionals earn more by building sustainably run businesses, will share the nuances and considerations that go into negotiating your rate. In this episode, you'll learn how to… Determine if it's time to re-negotiate your rates Effectively re-negotiate in a way that benefits both parties Calculate how much you could be making and (& how to strategically “get there”) Our guest is: Jen Berson, President & Founder of Jeneration PR, The Pitch Lab, and Profitable PR Pros Community. Recognized by Inc.'s prestigious Best in Business award, she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing agency.

Jennifer Berson is the founder of the PR agency, Jeneration PR. She stops by to talk about her entrepreneurial journey and how she grew her agency into another business -- Jeneration Academy -- and offers some great tips when it comes to scaling your company. Veteran producer Sutton Porter also stops by and shares her best practices when it comes to pitching.

This week, Kaylin sits down with Crosby Noricks, a leadership coach and guide who uses somatic practices in her work. You may know Crosby from her 15 years at PR Couture, but she recently sold her company to Jeneration PR and is doing a 180 from her former life as the only one at the helm of PR Couture. In this next act, she aims to unlock the full human experience by using what she has learned and discovering new things along the way. There are so many nuggets of inspiration and insight in this episode, including external and internal expectations, the inspiration behind PR Couture, how to know when it's time to step away from a career path, selling her company, how she shifted from having a company to going back to a “regular” job, figuring out who you actually are, discovering your hobbies, somatics and embodiment, her new Unfurl with Me endeavor, committing to consistent practices, and much more. Send us a question, topic suggestion, or another message here: https://anchor.fm/wholeheartedly and email thewholeheartedlypodcast@gmail.com. Follow us:

Wooo! Welcome to a brand spankin new season of TYFY! In this ep I'm joined by my left hand lady, Alex, for a quick chat and dramatic bio reading before hopping into our main episode with the one and only, Crosby Noricks. Wanna know more about Crosby? Great bc I want to tell you! Communication is central to Crosby's work.She is the founder of PR Couture, the industry-leading career development platform for PR professionals, which was recently acquired by Jeneration PR after fifteen years in the online education space. Crosby's vision, expertise, and accessibility have led her to educate, mentor and inspire industry professionals and brands internationally, for nearly 20 years. With the recent sale of her company comes a professional departure, or as we say these days, a pivot. Crosby is now developing a new body of work as a somatically-trained personal leadership coach, helping women in and around life's midpoint to reimagine and reconfigure their lives and contributions for greater inner and outer congruence. Crosby is a certified Empty Out practitioner and Body Breath Method guide. She has completed an integrative somatic parts work certificate and received training in the UZAZU method of emotional intelligence. Crosby holds a Master's Degree in Mass Communication and Media Studies from San Diego State University and graduated with honors from Pitzer College with a combined degree in Media Studies and Gender/Feminist Studies. Those interested can sign up for her newsletter, Body of Work, and register for her free Unfurl Summer Collective series at whereweunfurl.com. Crosby's Why: Our govt/society functions on the back of women's unpaid labor, physical and emotional. This has dire consequences for everyone. We do not have a community of care principle, we have systems that are broken, outdated and we have lost ancestral knowledge. We celebrate the maiden and avert our eyes at the chrone. We throw the weight onto women's shoulders and tell them to fix what is wrong systemically with journaling and a crystal bubble bath. I can't fix the entire planet, but I can guide women to connect and create from their sense of power. I can't remove the stressors, but I can alleviate some of the tension. I can help her learn to hold her own gaze, to take herself seriously, to lead, and to receive. I can remind her of the magic of women in circle, of her body, her wisdom, and her desire. I can help her more artfully conduct her universe. If you enjoy this episode please leave us a 5 star review! And if you need any support as a human, being, and/or CEO, reach out! More info about working together at erinlindstrom.com Free sales and money mindset course here: shinysalescourse.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In this episode, Jen Berson shares her journey from litigation lawyer to running a PR agency. She divulges what really helped her to succeed quickly with practical advice you can use right away! Jen is very open, vulnerable, and absolutely lives from a place of abundance as evidenced in our time together. Website: www.profitableprpros.com Email: jen@jenerationpr.com Social Urls: www.instagram.com/jenerationpr www.facebook.com/JenerationBuzz/ www.linkedin.com/in/jenerationpr www.youtube.com/channel Download our free PR Insider Secrets guide here: www.jenerationacademy.com/pr-insider-secrets and make sure to join our Profitable PR Pros Facebook group! www.facebook.com/groups/profitableprpros

Jen Person is the President and Founder of Jeneration PR, an award-winning public relations and creative studio. Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to six-figures and beyond. www.jenerationacademy.com www.brandgroupies.com

Learn all about integrating affiliate marketing into your PR strategy with today's guest Jen Berson. ​​Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community. Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.  Here's what you'll learn:How Jen got her start in PR and eventually opened her own agency and PR communityHer journey into working with luxury brandsHer insight into the future of the PR industry and what it will take to land press in 2022 and beyondLearn what affiliate marketing is Hear her thoughts on how product-based businesses  should use and integrate affiliate marketing into their PR strategy Popular affiliate marketing softwareHow to pitch (and who to pitch) when going after affiliate marketing roundups Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incJen's Social Media Links:Facebook Group: https://www.facebook.com/groups/profitableprpros/Website: https://www.jenerationacademy.com/Instagram: https://www.instagram.com/jenerationprYouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysgGrab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

Today's guest is a former civil litigator turned strategic communications advisor. She is the President & Founder of Jeneration PR, an award-winning PR agency, as well as the Profitable PR Pros community, which has helped thousands of women scale their businesses without sacrificing personal & family time. Please welcome today's guest, Jen Berson! Top 3 Amplifiers: 1. The value of public relations 2. How to scale your businesses without sacrificing personal & family time. 3. What to focus on when getting press To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Profitable PR Pros community: https://www.facebook.com/groups/profitableprpros/ Facebook: https://www.facebook.com/JenerationBuzz/ Instagram: https://www.instagram.com/JenerationPR LinkedIn: https://www.linkedin.com/in/jenerationpr/

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting lifestyle brands.  Her clients range from multi-billion dollar brands to small and medium-sized growth organizations.  She is also the creator of the Agency Accelerator where she helps teach other entrepreneurs how to grow and scale a profitable marketing agency. Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider and many more.  She was also featured on Babble.com as one of the 10 Mompreneurs Who Made it Big! In this episode, host Jamie Allison talks with Jennifer about her career move from corporate lawyer to entrepreneur, how she chose living her passion over societal expectations, how she shares her own journey and experiences to help others and her actionable tactics to grow your business through PR strategies.   Be sure to tell Jennifer and Jamie what you think about this episode by leaving a review and rating.  It helps us get the message out there!    Subscribe on your fave platform www.bigideabigmoves.com/podcast Refresh and plan!   Find out more   www.bigideabigmoves.com  Follow us on Instagram www.instagram.com/bigidea_bigmoves  Facebook www.facebook.com/bigideabigmoves  Check out our Bio on Instagram for 10% off your order at  www.youngandaged.com until the end of May  For Human Resources and Talent help contact www.epitomeHR.com Take their free assessment  Talk to us about partnerships    https://beacon.by/epitome-hr-inc/bibm-sponsoship-packages  Follow Jennifer and find out more     Instagram @jenerationpr   www.jenerationpr.com

Jen Berson left civil litigation after she “saw the light”, decided to pursue more creative endeavors, and founded her own business. She is now the President & Founder of Jeneration PR and the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing agency. Jen talks about listening to and following her inner voice to a career she finds incredibly fulfilling and which allows her to also prioritize being a present parent.  In this episode, we discuss: Jen had a vague intention to get into entertainment law, and ended up in general litigation Went to a smaller firm, which allowed her more time to explore other interests Jen somewhat randomly reached out to help market a small fragrance business she liked Jen realized she enjoyed work with a tangible result, that had an immediate positive impact on a business She started exploring the various routes within PR, starting by working with a solo firm and then going out on her own She did battle with this idea that she left law because she couldn't hack it, but she realized it was just a complete personality mismatch Jen wanted to build a life where she loved her work, made good money, and had time for family Get on the VIP Waitlist for The Lawyer's Escape Plan program: https://view.flodesk.com/pages/609057c10c791e4ece1d9104   Instagram: https://www.instagram.com/megansmileyesq/     Jeneration PR: https://www.jenerationpr.com/   Agency Accelerator: https://www.jenerationacademy.com/agency-accelerator

Welcome back to Touching Base: PR Edition! This episode features an interview with Jen Berson, founder of both Jeneration PR and Profitable PR Pros. Listen to this episode to hear Jen talk about her legal career, and how law school prepared her from PR, as well as what it looked like starting her successful agency and getting that off the ground. Jen's Links: Website: wwww.jenerationpr.com Coaching Website: www.profitableprorps.com Facebook Group: https://www.facebook.com/groups/profitableprpros Instagram: https://www.instagram.com/jenerationpr/ About Touching Base: PR Edition Hi! My name is Jamie and I'm just another girl trying to make it BIG in the PR world. Touching Base: PR Edition is a podcast in which I hope to inspire and shape future PR leaders. With this podcast, I plan on sharing my experiences navigating the Public Relations job and internship search as well as interviewing guests about their experience and their stories. Through this podcast, I want to create a community of like-minded professionals to encourage, support, and help one another. Make sure to subscribe to the show on whatever platform you are listening on and get connected on Instagram @touchingbase_pr to ask questions and get sneak peeks of special guests! FACEBOOK GROUP: https://www.facebook.com/groups/788667821980409 For guest inquiries, sponsorships, and general questions please email: jamie@touchingbasepr.com About The Host Instagram: @therealjamieg Youtube: www.youtube.com/channelofjamie Music by Tim Moor (Pixabay) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/touchingbasepr/support

Jennifer Berson is the President & Founder of Jeneration PR, an award-winning Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Jen's retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.

As entrepreneurs, we can make a huge impact in our world. Jen Berson has done just that and found a way to help others in her profession by creating a membership for PR professionals that teaches them how to become pitching powerhouses!  Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in Los Angeles. In today’s episode, we are talking about Jen’s journey, what she has launched, and diving into how her journey contributed to be able to pay it forward and help others in what are very unprecedented times.  Find out more about Jen at:  www.profitableprpros.com Find the full show notes at: https://douglasfoley.com/hop-113-building-a-pr-community-through-an-abundance-mindset

This Week on the Live Your Light Show:  Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership experience for PR Pros to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their clients.  Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!). Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, Mind Your Business Podcast with James Wedmore,  Online Marketing Made Easy with Amy Porterfield, EOFire, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”  In This Conversation, We Cover: 1:30  What she does and how she helps her clients  2:30 Her story of leaving her successful career as an attorney in order to create her own business (the rollercoaster of emotions) 6:10 Being comfortable with being uncomfortable 8:50 Obstacles and fears she had to overcome before starting her own business 15:05 Stepping out of comfort zone and top tips for anyone who is thinking of starting their own business 20:30 The freedom of being an entrepreneur and defining success for ourselves 22:45 What she would do differently if you could start all over again and how you can too 24:50  Her tips for anyone who is considering starting their own business    Resources: Visit Jeneration PR to learn about their services HERE  Learn more about Jen HERE  Hang out with Jen on IG HERE   Stay Up To Date: Follow @itsemilythomas and @liveyourlightpodcast on Instagram Subscribe to receive light letters & promos to events and courses from Emily HERE Visit EmilykThomas.com for more programs and free resource library Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

Jen Berson is the founder and president of Jeneration PR - a leading LA based PR agency focusing on Baby, Beauty, Health & Wellness.  After 15 years of growing and building one of the top PR agencies in the world, she recently launched Profitable PR Pros - an online community, coaching and courses to help others launch their own profitable PR agency. On this episode we discuss how she made the leap from law to PR, what it’s been like building her PR agency while becoming a mom & wife, and how she’s found her zone of genius allowing her to thrive, build her team and now start teaching others. 

Jen Berson joins us to talk about how she runs her successful Jeneration PR business supporting billion-dollar brands and companies from her home office.  Today you’ll learn why it’s important to be a nimble entrepreneur and be willing to go all-in on marketing when your competitors are timid and pulling back.

You're unique, you're talented, and you've got something a million people would kill for. But now what? How do you market your skills to get people's attention and, most importantly, their business? Today on Coffee N5, we have Jennifer Berson, the CEO and founder of Jeneration PR—a modern public relations firm that works with companies to help grow their business—and Jeneration Academy, which provides courses and resources for entrepreneurs and individuals alike. Listen up and learn how to promote your own story, build your brand, and confidently create your next big thing. Highlights: How to add value to your brand.The formula to pitch yourself to media outlets.Embracing your personal story and using it to create your brand. The importance of strategic pitching and find the right publications.What are nano influencers. How to work with influencers. Grab a copy of Jen’s Agency Owner's Toolkit: https://www.jenerationacademy.com/agency-accelerator-toolkitWant to learn more about ALL things marketing? Join our Facebook Group Marketing Small TalkYou can also follow Lara on Instagram Support the show (http://www.laraschmoisman.com)

Have you ever thought about using PR to help or grow your online business? Today on the Business With Impact podcast, I’m so excited to be joined by Jen Berson from Jeneration PR. This is one that you're going to want to have a pen and paper out and ready to go because in the first six minutes, Jen's going to give you at least four tips on how you can leverage PR in your business (and how to do it without spending tons of time or money in the process)!

How do I get press attention for my fashion brand? Once I’m published, sales will just start rolling in, right? How do I drive customers to my fashion collection?  I’m sure we’ve all thought this once or twice, “If I get published, it’ll be huge! People will start buying more, and I’ll be set.” The problem with that is that if you don’t choose the right publication, if you don’t target the right audience, you won’t see that large of an influx in sales. Also, if you don’t help leverage the attention you are getting, you’re missing out on a fairly large opportunity.  In this episode of the FastTrack Your Fashion Brand Podcast, I’m talking with Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. She’s worked with a wide range of clients, and she is here to offer advice as to where you should be focusing your efforts, how to pitch publications, and how to get into the proper mindset. IN THIS EPISODE, YOU WILL HEAR ABOUT Different types of press and where to focus your efforts Steps to take when just starting out Breaking down your pitch How to monetize and make the most of the press you’re getting Finding the right mindset There are so many types of press, where should I focus my efforts?  When you’re starting to look at different publication and trying to figure out which ones you should be inquiring with, it can be a bit overwhelming. So, with the hundreds of thousands of ads people are exposed to daily, how can I get them to pay attention to my collection?  First you need to figure out which publication will work best for you. Ask yourself these questions:  Who am I trying to sell to?  Who is my targeted customer?  Where are they reading? What are they looking at or watching?  Does my collection align with the messaging in this publication You don’t want to just start inquiring everywhere, because it might now have the impact you expect if you are presenting your collection outside of your targeted group. So, you have to first identify your needs and go from there.  What are the first steps to get started?  Your PR expert, Jennifer, gave these simple steps for just starting out:  Have great photography - both product and lifestyle images Have your pricing set - be consistent Know where you want to drive your customers Know your pitch angle  Timing is everything!  You have to remember that when you are trying to get published, you are no longer working off of your timeline. You’re working off the editor’s timeline.  Some print campaigns may take a few months, so you have to be aware of this when deciding which collection you want to drive traffic to. Other publications, such as online ads, may have shorter turnaround times.  What is a pitch and what should it say?  Jennifer puts it best when she says that the best mindset to keep when trying to get published is “the worst they can do is say no.” Always keep this in mind, because depending on how many you inquire with, not everyone will say yes. A no isn’t always a solid no; sometimes it is just bad timing.  So, back to the pitch - this is how you sell yourself to editors to get them to want to feature your product, collection, or company. This is all about giving, and sharing before you ask to be featured. Get familiar with the editor in charge of publication you want to be featured in.  Share and like their social media. Begin engaging with them. That way when your pitch finally comes across their desk, it is a familiar name, and they will be more willing to spend time reading it.  Your pitch should be short and sweet, and get straight to the point. But, it is also about selling your brand, yourself and your story!  How do I leverage the media coverage once I am actually published?  Share, share, SHARE! Figure out which social media you are most comfortable with, and focus on this. But, share your releases!  Leverage with common verbiage, like Forbes said “We’re a game changer!” This helps build value in your company and your products. Don’t just think, I got published, and the pay day is going to roll in any day now.  What is the right mindset to have when trying to get published?  Jennifer is the queen of PR releases, and her one piece of advice for you is to get into the right mindset. Know that you are unique, that no one can tell your story better than you can. Yes, you will make mistakes. People will say no. But learn from the no’s.  Have the confidence to actual tty, and keep at it! EPISODE BREAKDOWN  11:15 -  15:15 -  Different types of press 15:30  - 19:10 -  Getting started  22:00  - 25:40 -  Breakdown of a pitch 26:20 -  32:30 -  Leveraging media coverage 38:40 -  40:30 -  Finding the right mindset Meet the Guest Jennifer Berson, Founder & President | Jeneration PR Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.  Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!). Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, and PR Web sharing her expertise, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design

In Episode 009 of The Former Lawyer Podcast, Sarah talks with Jen Berson. Jen is a former lawyer who owns and run her own PR Agency, Jeneration PR, and teaches others how to start and grow their own successful agency. In this conversation, Jen shares: How she originally got on the path to law school because she was looking for a reason to stay in the city where she went to college for the summer; Why observing women more senior to her in her law firm made her realize that working at a firm was not for her; What caused her realization that she could make her life happen for her instead of feeling like it was just happening to her; How she was advised by a female mentor to ignore mistreatment by a partner because it would be “career suicide”, but bravely spoke up anyway; How she started doing unpaid PR work on the side while working as a lawyer, before realizing it was something companies would pay for; How she dealt with her parents’ negative reactions to her decision to leave the law; How leaving the law ultimately inspired her husband to make his own career change; How she built a PR business from scratch, and the kind of work she’s doing now; Why she tripled her rates overnight, and landed her dream client the next day; Why your experience in law really can help you in so many other careers; and much more! Check out Jeneration PR, and connect with Jen on Instagram, Facebook, and Twitter!  Take the guesswork out of your first steps to leaving the law by grabbing Sarah’s free guide at formerlawyer.com/guide! Pre-order the Jump Start mini-course at formerlawyer.com/jumpstart! Connect with Former Lawyer on Instagram, Facebook, LinkedIn, and Twitter! Listen to The Former Lawyer Podcast on your preferred platform!

How This Single Mum Mastered Her Mindset (Part 3/3 In Our Special Motherhood Meets Entrepreneurship Series) Your mindset is everything when it comes to living the life of your dreams! I honestly get a little giddy every time I sit down with one of my Social Method Society members to talk about how far they've come in their entrepreneurial journey. I can already feel the butterflies, and I haven't even introduced today's guest who is extremely driven and the blood of an entrepreneur courses through her! Today's guest is Wilhelmina Ford! Willo is the creator of ShareAbode, a platform that connects single parents for co-living so they can share the cost of rent and expenses and gain friendship and support emotionally and logistically. During this episode, Willo is going to explore her motherhood journey and share how she has overcome her money mindset blocks a single mum who is running a non-profit. And in true Mums With Hustle fashion, Willo is going to dive into her best mum hacks or household hacks that has helped make her dream come alive. Key Takeaways: >> [0:23] Today’s podcast episode is part three of my three part special When Motherhood Meets Entrepreneurship. If you’ve missed part one and part two, please feel free to go back and listen to MWH 195 : Building Your Business Around Your Life with Jennifer Berson of Jeneration PR and MWH 196 : My Best Tips For Working At Home With Toddlers. You’ll find those episodes inspiring and full of takeaways, so you may want to take notes! >> [03:26] Today's guest is Wilhelmina Ford! Willo is the creator of ShareAbode, a platform that connects single parents for co-living so they can share the cost of rent and expenses and gain friendship and support emotionally and logistically. >> [03:58] During this episode, Willo is going to explore her motherhood journey and share how she has overcome her money mindset blocks a single mum who is running a non-profit. And in true Mums With Hustle fashion, Willo is going to dive into her best mum hacks or household hacks that has helped make her dream come alive. >> [05:28] Willo has always been very entrepreneurial driven; however, when her son was born she lost her passion around her first business. When Willo fell pregnant the second time, she started to have an outgrowth of who she used to be. Over the course of her being pregnant with her second, she decided to sell her business and she left her abusive partner. Willo's Mindset Breakthrough >> [10:10] During this life altering change, Willo had a mindset breakthrough. She realised that maybe everything she was going through was actually the road to get her to where she was meant to be. >> [11:08] Parenthood is a personal growth journey in and of itself. Willo was in a place where she didn’t know anyone and there was a lot of pressure as a single mum. >> [12:55] I really wanted to explore Willo’s motherhood journey a bit more. What are some of blocks that Willo had around motherhood? Willo didn’t think she was worthy of having a relationship with a man who was actually good. She burst through this block because of fear. Fear doesn’t have to hold you back, it CAN be a massive catalyst for change. >> [16:56] Willo founded her not-for profit, ShareAbode, to give safe and affordable housing to other single mums and dads. ShareAbode is that passion reignited that I’d lost and that's because it was created from experience, from my pain points as a single mum. >> [20:30] How has Willo managed to overcome money mindset blocks as a single mum when building her business? She has started this business without the intention of making money. >> [22:42] Willo’s money story always comes back to her self worth. >> [29:57] When it comes to our mindset we have to honour who we are on the inside, so we can change the outer world as well. >> [30:43] Everyone can create a schedule that works for them! In this section,

My Best Tips For Working At Home With Toddlers Working at home with babies and toddlers is not an easy feat, but it doesn’t have to be difficult either. During today’s episode, I’m going to be sharing how I spend my time working in my business and my best tips for working at home when your children are still there with you. If you pick up any theme from today’s message, I hope it’s that you understand the importance of knowing who you are, honouring that, and treating yourself with respect for where you are now in your entrepreneurial journey. Key Takeaways: >> [0:29] Today’s podcast episode is part two of a three part special that covers when Motherhood Meets Entrepreneurship. If you’ve missed part one, please feel free to go back and listen to episode MWH 195 : Building Your Business Around Your Life with Jennifer Berson of Jeneration PR. I had a really enlightening conversation with Jen all about how she navigated the early days of starting her business, how those days looked differently once her kids were born, and what her support network looked like. >> [2:36] During today’s episode, I’m going to be sharing my best tips for working at home with babies and toddlers. >> [2:56] I want to start this episode off with the disclaimer that we’re all unique and we’re all different. We need to honour exactly who we are at this given moment in time. I’m purely sharing what has worked for me, so it helps one person. I’m not some guru when it comes to this sort of thing, but what I’m sharing is what I have learned and put into practice over the last four years of being a business owner. >> [5:01] I only aim to get three things done in one day. Some days I feel like I’m more in flow and I can bust out so much stuff, but then there are other days where I can only get one task done. Life is full of expectations, and we are putting expectations on other people and on ourselves. You are the one that is putting the expectations on yourself. I’ve come up a “rule” of three and it makes me feel really good when I get things done. HOW I BREAK UP THE THREE THINGS I DO THROUGHOUT THE DAY: One thing I work on every day is something be related to marketing. Then, I work on something that generates income. I do this because if it’s income generating, it’s also impact generating. I try to learn something new every day. My third thing is always related to self-development. >> [10:09] Be aware of the expectations you’re setting on yourself. >> [10:43] Master your mind and the way you were designed to think. You can do this by getting to know yourself! Investing in yourself in terms of self-awareness and mindset. For instance, I know when my brain and energy is best for performing at executing tasks throughout different times during the day. >> [12:56] Your “Hour of Power” is actually something different when it comes to performance and entrepreneurship. It’s that time during your day when your’e the most energetically charged and things aren’t heavy. >> [15:45] Don’t punish yourself if you don’t meet your own expectations. It’s okay if your’e building your business at a slower pace. >> [16:58] During my eldest’s first two years of life, he was a serial cat napper. I couldn’t rely on getting a solid one or two hours. HOW DO I STRUCTURE MY DAY? I leaned into the Pomodoro Technique where you work for a solid 20 minutes followed by a 5 minute break where you do something completely different. It’s important to know what you’re going to do during those 20 minutes. >> [20:05] If you’re not a member of the Social Method Society, you can jump on the waitlist HERE. >> [21:06] I had old beliefs about what “work time” meant to me and that belief had me trapped. I forgot that I had the power to choose what “work time” looks like for me. It doesn’t have to look or feel like what it was when you worked for someone else. Your “work time” is in your control and you can structure it in a way that makes ...

Building Your Business Around Your Life - Part 1/3 In Our Special Motherhood Meets Entrepreneurship Series The element of having young children around all the time when you’re trying to grow your business can really be a trying journey, but it doesn't have to be hard. Today’s podcast episode is actually part one a three part series of When Motherhood Meets Entrepreneurship that I’ll be exploring with you here on the podcast. This episode features a friend of mine who is going to inspire and empower you like crazy, so let’s dive right into it! Today’s guest is a mum, a powerhouse, a PR guru, and the one woman who is hailed as all three, is sitting on the virtual couch for today's podcast episode. I'm very excited to have an honest conversation about motherhood and entrepreneurship with my friend Jennifer Berson. During this episode, Jen's opening up about her motherhood and entrepreneurship journey. She's going to share how she navigated the early days of starting her business, how those days looked differently once her kids were born, what her support network looked like, and of course a DIY PR strategy for Mums With Hustle Podcast listeners. Key Takeaways: >> [3:51] Jen really wanted to be a present parent and when she looked around at her full-time career, she saw she had no role model. That’s when she realised she was going down the wrong path. She knew that her current career wouldn’t let her have it all or leave her feeling fulfilled. >> [5:42] Jen’s family was not supportive of her taking this swift career change. So she had to come to terms that her ultimate happiness was based on how she felt and how she wanted to spend her time. It was never about doing the things that make her parents happy. When she did tell her parents she was leaving her job in law, they were filled with fear. >> [10:01] When things don’t go as planned, Jen feel okay with that. Jen has always been proactive to make things happen for her. Jen's Business Journey >> [11:40] About 10 months in to her being a new mum, Jen invested in a nanny. She learned how to be laser focused so she could prioritise the things that matter to her and her clients. Jen also learned how to say no to the opportunities that took her away from her family. >> [13:40] Jen defines success of being able to have ownership of her time. Having her own business allowed her to take the time to fight for her son (who was diagnosed with Autism) to have a program for him in the school system. >> [18:19] We think we’re the best solution for our children, but it’s really good for our children to be around other kids. Jen is 100% open to having help with her children. Once Jen knew she needed it, she reached out to get support. >> [21:48] Feeling guilty for needing help is not productive, and it’s not a way to move your business forward. >> [23:48] Young mums in business have the feeling that they’ve got to do it all. So I’ve asked Jen to share her best advice for mums who are just starting out in business. What is Jen’s best advice for young mums in business? You can’t do it all, and that’s okay. Ask for help when you need it. Most spouses want to be helpful, but they don’t know how to help you if you’re not clear with what you need. Make sure you’re taking time for yourself through self-care. Celebrate your wins (even the tiny ones). >> [25:54] It's obvious that Jen has a place in her heart for entrepreneurs whose stage and budget do not allow for PR services. I asked Jen to share her best tips on how to DIY your own PR strategy! The good news is that PR is much more simple than you think. How to DIY Your PR Strategy: Start out with the mindset that the people on the other side of your pitch are just people. Your subject line should be just enough to get them to open the email. Express some interest in what they’re writing by making a personal connection. Spend a week or two before you pitch and start to connect thr...

Sara Anna welcomes fellow Inner Circle Mastermind member Jennifer Berson to this podcast episode, and a lively conversation around betting on yourself and how to define success ensues.   Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.     Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Amy Porterfield’s Online Marketing Made Easy, EOFire, James Wedmore’s Mind Your Business Podcast, Yahoo!, Entrepreneur Magazine, and CBS.com.      For Jen’s Agency Owner’s Toolkit, click here: https://www.jenerationacademy.com/agency-accelerator-toolkit     For Jen’s Press Checklist to make sure you’re media-ready, click here: https://jenerationpr.leadpages.co/presschecklist/     One of Jen’s biggest lessons she shares in the episode is the importance of nailing your niche. Sara Anna echoes that it’s one of the FIRST things you must get right to succeed in business. James Wedmore, the mentor who connected Jen and Sara Anna, is hosting a live Masterclass on July 6 and 7 that will show you EXACTLY how to nail your niche. It’s normally $297, but you can use this special link to register for just $97. And if you don’t nail your niche through the Masterclass, you just ask for your money back! Here’s your link: www.saraannapowers.com/niche      *Sara Anna is an affiliate for James Wedmore and if you enroll in the Nail Your Niche Workshop, she will receive a commission.      If you’d like high-level support in growing your online business and filling your books with dream clients, Sara Anna is opening her brand-new Magnify Group coaching program on July 1. The program offers six months of curriculum, coaching calls, and community support to set you up with the perfect product suite and sell out your services. Apply for your enrollment call here: www.saraannapowers.com/mgc 

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to starting her business, Jennifer was a lawyer like myself and practiced civil litigation. Today she joins the show to discuss how to successfully pitch yourself to anyone, such as podcasts or publications. You can find show notes and more information by clicking here: http://bit.ly/2IgVeM1 

Sometimes life can take unexpected turns, especially when it comes to our careers. Today’s guest, Jen Berson, was a practicing litigation lawyer for 4 years before she realized it simply wasn’t her calling. In this episode, she shares how she knew she needed to make a change and how she went about creating a life that aligned with her own definition of success.  Jen is now the CEO of Jeneration PR and Agency Accelerator. She uses these platforms to elevate and add value to other companies by helping them expand as profitable agencies. To hear more about Jen’s story and how you can create the life you want, Join Rachel Perry in this interview on Making the Leap.  Show Highlights: At 4:15 – What influenced Jen to take a leap from her initial career and transition to something new  At 8:20 – What made PR a better fit for Jen At 9:20 – Creating your own vision of success  At 12:00 – Learning how to scale a business in an impactful and fulfilling way  At 15:40 – Balancing work and showing up as a mother and a wife  At 17:00 – Inviting help into your life and reaching out when there are tasks you don’t have time for   At 22:00 – Taking yourself out of the business so that you can work on the business  At 23:30 – Evaluating your realm of genius and getting help outside of that  At 24:40 – Showing up and serving others despite how you feel    Links:  Subscribe to the show! The three things every successful entrepreneur has training:  https://www.rachelaperry.com/freetraining Contact Jen:  https://www.jenerationpr.com Social Media: @JenerationPR 

Jen is an all-around rockstar! She started her career as a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!)   She is now the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.   Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.   She has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, and PR Web sharing her expertise, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”   Here is what we chat about in this episode: How she got started in marketing by reaching out to a company to work for them for free How she started her PR work on the side while still working as a lawyer How she dealt with disappointing her family when she chose to quit law How she started and grew her PR agency Why she decided to add an online arm to her business How she made 6-figures in 6 months with her new online business   Where to find Jen:   Website: www.jenerationpr.com https://www.facebook.com/JenerationBuzz https://www.instagram.com/jenerationpr/ https://twitter.com/jenerationpr buzz@jenerationpr.com   Follow along for more: www.lessonsfromaquitter.com https://www.facebook.com/lessonsfromaquitter https://www.instagram.com/lessonsfromaquitter/ https://twitter.com/quitterpodcast

Visit EOFire.com for complete show notes of every Podcast episode. Jennifer is the President & Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, she was a civil litigation attorney in Los Angeles. She has been profiled by Apple, Huffington Post, Business Insider, and Yahoo!

Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans. So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your business. Landing more media opportunities will do a lot of great things for your business, like help you grow your email list, establish more street cred, and create more demand for your products and services. That’s why it’s more than worth your time to figure out how to pitch yourself successfully to media organizations and outlets. The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash? I’ll tell you exactly how. And to help me, I’ve got my friend Jennifer Berson joining me on this podcast episode. Jennifer was a lawyer working at a prestigious firm before she decided to follow her inner creative voice and start Jeneration PR, an ultra successful public relations and social media marketing firm. Jennifer shares all the amazing tips, tricks and tidbits that will get you closer to landing the podcast, blog or social media show you’ve always dreamed about being featured on. And, don’t forget to download this week’s freebie. It’s a pitch template, based on the formula Jen delivers during the show. All you have to do is fill in the blanks and you’re that much closer to landing your next big media hit. Today Jennifer is helping me answer questions like: Why is it so important that you know the RIGHT way to pitch?  Where do you start? How do you position yourself as an expert without a large following or customer base? How should you structure your pitch? What are the biggest pitch mistakes? Let’s start pitching.

Jen Berson is the founder of Jeneration PR, a boutique public relations firm that specializes in beauty, baby, and lifestyle brands. She's a regularly featured PR and social media expert on the American Express OPEN forum for small business. She's also been featured in the New York Times, Entrepreneur Magazine, and PR Week, among many […] The post 139: Crafting Personal Stories for PR Success with Jen Berson appeared first on TCK Publishing.

Jennifer Berson - Founder & President of Jeneration PRYinon Ravid - Founder & CEO of AlbertCara Santana - Founder of TheGlamApp

Jennifer Berson - Founder & President of Jeneration PRYinon Ravid - Founder & CEO of AlbertCara Santana - Founder of TheGlamApp

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, CBS.com, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”   WHAT WE CHATTED ABOUT: PR: Getting all of your assets in one place Tip Sheet: Press Readiness {great photos, bio, products, messaging} Long Leads: Magazine Short Leads: Online Course Creation - Press Success Hiring A Team Making Lists Saying No Keys to Growth in Group: Consistent Value + Thought Starting Mindfulness Meditation - UCLA Guided Meditations {Body Scan For Sleep} Visibility comes from being Consistent...Show Up! It's all a work in progress - the messiness/beauty of it all   GIFT: Jennifer is gifting us her incredible PR Tip Sheet + Instructional Video!! Thanks, Jennifer!! CLAIM IT HERE.   Want to carry it with you? Subscribe to the Podcast on your handy-dandy phone! LISTEN ON ITUNES LISTEN ON STITCHER   GET ALERTED WHEN THE NEWEST PODCAST IS OUT!

Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Learn how Jennifer transitioned from wantrepreneur to entrepreneur, how she got her first few clients, and how she has grown a successful PR agency.

Jennifer is the President & Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, she was a civil litigation attorney in Los Angeles. She has been profiled by Apple, Huffington Post, Business Insider, and Yahoo!

What happens when a lawyer and a baby stroller walk into a room? Well, in this case, that lawyer turns into a PR agency and gets massive publicity for that baby stroller. Jen Berson isn't your typical PR firm, she's a self-made, self-taught press success. Haven't you always wanted to get your message seen and heard by more humans? Well, that's exactly what Jen Berson does for her clients and is sharing with us today, and she's going to share with us why it's so important to use the press, media and influencers to get your products and services into the hands of more humans. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Jennifer has been featured in the New York Times, Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneur's Who Made it Big!” Jen is passionate about showing entrepreneurs the absolute best practices for how you can promote yourself, gain positive media exposure and grow your business. Where to find Jen: www.jenerationpr.com http://instagram.com/jenerationpr https://www.facebook.com/groups/jenerationinsiders/ sign up for our weekly newsletter: www.jenerationpr.com/newsletter FREE TIPSHEET: http://academy.jenerationpr.com/tipsheet jenerationpr.com/press-success

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve. Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations. Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.   Favorite Business Book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by Jocelyn K. Glei   Rich Dad, Poor Dad by Robert Kiyosaki Mindset Principle: Adding value all the time and making it actionable Business Advice: Understand how your brand and products fit inside the ecosystem of the web Favorite Quote: “Strive not to be of success, but rather to be of value.” - Albert Einstein   Connect with today’s guest: Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services.  Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs. Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.

Jennifer Berson joins us on the Guided GoalsPodcast,and we’re going to talk about using social media forresearch. Jenis the President & Founder of Jeneration PR, aPublic Relations & SocialMedia Marketing firm specializing inpromoting beauty, baby, andlifestyle brands. Prior to foundingJeneration PR in 2005, Jenniferwas a civil litigation attorney inLos Angeles.Jen shares how she turned her passion project intohercareer, as well as ways to use social media for different typesofresearch, her thoughts on work-life balance, and more.The Guided Goals Podcast, hosted by Project CatalystDebraEckerling, gives you the tools, direction, and resources youneedto pursue your passion project.

Beautiful! Guess what? We've gone international!Please give a warm welcome to our first American Mum (or Mom as our US friends say) Jennifer Berson, Founder of Jeneration PR & Mum of 2 from LA. This year, Jen celebrates her 10th Birthday of being in business - what an incredible achievement.Lawyer to Entrepreneur - I love her story. She took a risk and left behind a well paid legal career to work for free to prove to companies that she could successfully promote their business. 10 years later and Jen has created a successful business around her ch