Coffe N. 5

Send us a textCommunications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.We'll talk about:Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What's the difference and why it mattersHow to build a “reputation bank” before you need itThe problem with performative messaging in today's cultural landscapeWhy strong brand pillars are more relevant than everCommunication isn't just talking—it's listeningFor more information, visit Jeanne Meyer's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textIn the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. Perfect for beauty founders, marketers, and innovation leaders.|We'll talk about:Stop leading with tech. Start solving real problems.Beauty's not overcrowded, it's overcomplicated.Platforms don't matter if your customer isn't there.The new consumer doesn't fall for fluff.You can't be everything. Stay in your lane.AI isn't here to replace humans, it's here to empower them.For more information, visit Sampo Parkkinen's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textLeadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you're building a team—or building yourself as a leader—this one's for you.We'll talk about:Why leadership is not the same as being the bossThe hardest shift: from doing the work to leading the peopleWhat “leading by example” really means—and when it backfiresHow to stay strategic without losing sight of the detailsWhat founders get wrong when they try to do it allBuilding a team culture that values initiative—not just outputWhy good leadership starts with reflection, not perfectionFor more information, visit Kevin Eikenberry's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textCopywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn't converting, this episode's your wake-up call.We'll talk about:Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emails to packaging: how to write with consistencyWhy every content piece needs a clear intentionUsing AI like a proThe underrated power of direct response copyFor more information, visit Carmine Montalto's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textAndrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about:Boss vs. leader: Why the title means nothing without visionHow Andrea scaled omnichannel from the ground upHiring for growth: Skill, grit, and long-game thinkingWhat mentorship really means—and what it doesn'tBuilding strategy across platforms without losing the brandLeading cross-functional teams without the dramaFor more information, visit Andrea Moore's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textPublishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5. We'll talk about:Meghan's journey from Big Five publishing to independent author advocacyThe three paths to publishing: self-publishing, hybrid, and traditionalWhy audience size and platform are non-negotiables in traditional publishingCommon misconceptions about advances, agents, and bestseller listsHow long it really takes to go from book idea to publicationRed flags and mistakes first-time authors often makeThe truth about ghostwriting, marketing, and “book guaranteesFor more information, visit Meghan Stevenson's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textFrom Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don't miss this global marketing masterclass!We'll talk about:Marina's journey from Argentina to MoroccanoilThe immigrant mindset: resilience, reinvention, and leadershipHow Moroccanoil adapts products globally—from packaging to fragranceThe role of TikTok and influencer authenticity in prestige beautyManaging generational brand loyalty and innovation simultaneouslyWhy content creation is a top challenge (and opportunity!) todayFor more information, visit Marina Kirschner's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textJoin Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments.We'll talk about:Why in-person events still matter in a tech-heavy worldThe story behind launching POSSIBLE and choosing Miami as its homeHow Christian curates programming that feels relevant and urgentThe evolving role of AI in events and brand storytellingHow POSSIBLE supports startups, creators, and corporate giants alikeTips for knowing when your business is ready for an event like POSSIBLEThe difference between creators and influencers—and why that mattersWhy “AI with a human touch” is the future of marketingFor more information, visit Christian Muche's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textDiscover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation!We'll talk about:Patrick's journey from designer to entrepreneurThe role of storytelling in building a fashion brandChallenges and strategies for success in the fashion industryBalancing creativity with business decisionsLessons learned from navigating the ever-evolving fashion landscapeFor more information, visit Patrick Porter's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now!We'll talk about:  How AI is revolutionizing retail and e-commerce marketing  The growing dominance of video content in brand strategy  Why attending industry conferences is a game-changer for business growth  How brands can maximize ROI by choosing the right tech solutions  The importance of community and networking in the retail ecosystemFor more information, visit Lena Moriarty's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textIn this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today's competitive market. Don't miss this insightful episode!We'll talk about: The truth about clinical skincare studies and how brands can validate efficacy How emerging beauty brands can conduct clinical trials affordably Trends shaping skincare: from biotech to wellness integration Why social proof and digital presence are key in today's beauty market The role of dermatologists in brand credibility and clinical researchFor more information, visit Ewelina Aiossa's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Send us a textOn this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don't miss this deep dive into the future of beauty!We'll talk about:How Nyakio Grieco went from beauty founder to retail innovatorThe power of inclusive beauty and why it matters in retailThe biggest challenges of scaling a beauty brandHow storytelling builds customer loyalty in the beauty industryWhy failure is part of growth—and how to pivot successfullyFor more information, visit Nyakio Grieco's  LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textOn this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don't miss this deep dive into beauty tech innovation!We'll talk about:How AI is transforming beauty and fashionThe evolution of virtual try-ons and digital skin analysisThe biggest challenges of creating realistic beauty techHow AI is reshaping online shopping and brand experiencesThe future of AI in the beauty and medical industriesFor more information, visit Wayne Liu's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textIn this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion.  If you're serious about growing your business the right way, this conversation is a must-listen!We'll talk about:Why financial planning and execution are key to business growth.The biggest money-wasting mistakes entrepreneurs make.How to choose the right partners and service providers.The difference between strategy and execution—and why both matter.When and how to expand into retail or new sales channels.The danger of desperation-driven decision-making in business.Why accountability and proper planning separate successful brands from struggling ones.For more information, visit David Aquino's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textIn this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don't work anymore.We'll talk about:How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of learning and listening to consumers and evaluating their needs accurately to gain market share.The importance of finding the right support before diversifying.How to develop a brand story and incorporate it into every aspect of your brand successfully.Why it's essential to move beyond generational boxes in your marketing strategy.For more information, visit Kate Fannin's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textIn this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.We'll talk about:How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why collaborative leadership fosters a positive company culture.How to balance work and family for long-term success and well-being.For more information, visit David Silbergleit's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Send us a textIn this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.We'll talk about:The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus.For more information, visit Leslie Ann Hall's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the showSupport the show

Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!We'll talk about:The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.Tim's journey into the cutting-edge world of Artificial Intelligence (AI).Predictions for AI's role in brand-building and pricing models.Why domain expertise is the most valuable commodity in today's industry.Why failing is the first key to success.For more information, visit Tim Shea's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.We'll talk about:The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer's pressing product needs.Why personalization will become the new norm in the beauty industry. How to navigate the laws surround SMS marketingFor more information, visit Corey Weiss' LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.We´ll talk about:Addressing marketing knowledge gaps in B2C and B2B startups.Why understanding your target audience's ecosystem is vital in brand research.Exploring what it truly means to understand the market.The 5 key metrics every business owner needs for success.How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.For more information, visit Dr. Ofer Mitnz's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand's target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands.We'll talk about:The link between advocacy and brand building. Understanding the different standards of ‘clean' products. The evolution of legislation influencing product development. The dangers of limiting your brand's target audience. What MoCRA is and what it means for brands.For more information, visit Marcha Isabelle Chaudry's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder's vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness' for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today's competitive market.We'll talk about:The importance of prioritizing cohesion when developing a brand. How brands can switch their narrative without losing their brand. Deciphering ‘sexiness' for your unique brand and clientele. How to navigate retailer feedback while staying true to your brand. The challenges of trying to develop a multi-generational brand. For more information, visit Rebecca Bartlett's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!We'll talk about:How curiosity can spark an incredible career in beauty and product development. Tips and tricks for breaking through in the industry. How to determine if the niche or broad approach is right for your emerging brand. The impact of TikTok shop and its influence on consumers.The power of technology in developing sustainable products.Why the little things matter in formulation.For more information, visit Lorne Lucree's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand.We'll talk about:Understanding the difference between migraines and headaches. How navigating the organizational operations and beauty are interconnected for Annie.Tips for developing a stable formula for skincare products. How to develop a product that is both clean and efficient. How to insert yourself and breakthrough into the beauty market. The importance of embracing community and generosity in the beauty industry. For more information, visit Annie Meyer's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging."We'll talk about:What biotech is and how it's revolutionizing the beauty industry. The power of design thinking and biotech. The challenge behind connecting the dots between consumer pain points and ingredients.The new super ingredient that's raising the bar.Skincare trends that influenced Inflammaging.For more information, visit Dominique Gagnon's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships.We'll talk about:How to build a community by bridging isolating silos. The power of community and how they can benefit industry leaders, like you. The link between generosity and growth in moving beyond the scarcity model. The benefits of embracing a community mindset. How connection drives business and curation organically. Why it's essential to move beyond ‘picking someone's brain' about important decisions. The difference between mentorship and business support. For more information, visit April Uchitel's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In Coffee N° 5, Lara and Sarah Chung take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon.We'll talk about:The new wavelength of K-Beauty approaching. The importance of taking an omnichannel approach to your retail product. How to tell a story on the shelf using packaging and the retail space. Why education is key in the retail space. The dangers of being an overnight success.The challenges of navigating the Amazon space. For more information, visit Sarah Chung´s Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel.We'll talk about:How to earn an income from youtube. The different ways to generate an income from ads. The importance of being selective as a content creator. The power of authenticity when creating your brand.How to stay inspired in this industry. The secret behind her brand's success. For more information, visit Sarah Cheung´s Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the showSupport the showSupport the show

On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion.We'll talk about:How sexual wellness products have played an important role in empowering women. The challenges of marketing sexual wellness products. Why society's inability to talk about their sexual wellness adversely impacts everyone. Embracing a sexologist approved approach to wellness. The importance of partnering with the right ambassador.For more information, visit Catherine Magee's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the showSupport the show

Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence.We'll talk about:How to juggle all the moving pieces in the digital worldHow influencer-led marketing shaped up the PR industry.The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.The role of aspirational marketing strategies in brand building, 2024.The challenges small brands are finding when partnering with content creators.For more information, visit Travis Paul Martin's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women's advocate to talk about the changing behavior of consumers. Tara Wilson sheds light on what today's consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about. Tune in to discover how to connect the dots and raise your brand bar high in today's competitive market.We'll talk about:The marketing shift to the community. The Gen Z approach to branding.What consumers prioritize and how it has shifted beyond packaging to performance. What performance brands are and how to build them.The pillars of building your service offering and how PR plays into. When the right time to plan and execute an event is for new brands. The timeline for executing successful events. Creating events that are attractive to different audiences and generations. For more information, visit Tara Wilson's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.We'll talk about:How blankness can inspire.The role of COVID-19 in Daniel's scent journey.Why scent is an identifier. How to create fragrances that's attractive to your target audience.The link and difference between memories, emotions, visuals, branding and you. Vetting fragrance houses.How the final scent formula is designed. Debunking myths that industry novices have. For more information, visit Daniel Patrick Giles' Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.We'll talk about:Insight into the trade show road and how to know if it's a good fit for your business.The benefits of trade shows for indie brands and founders.How to build connections at trade shows.The kind of community the partner can bring to your brand.The common misconceptions brands have when they enter a trade show.What proof of concept is and how it can transform your trade show experience. When to enter trades shows and what to do once you're there.For more information, visit Daniela Ciocan's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.We'll talk about:Dr Kim's lineage into medicine and her commitment to living meditation, health, and beauty. How proper movement and beauty are interconnected. What chigong is and how it can enhance your beauty.The power of balance and control. The ethos of Eastern medicine and its prioritization of treating root causes.The link between ingredients, formulation, and your product's branding.Dr. Kim's pioneering journey into CBD. The connection between hemp and ancient Chinese medicine. For more information, visit Jenelle Kim's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!We'll talk about:Evolution of creating a brand – and the surprising first step.How brand identity drives placement, partnerships, and much more.The link between ingredients and brand identity.The importance of aligning your marketing strategies with claims, consumers, and the law. How to translate brands across geographical markets. How to educate retailers about new brands using branding and strategy.For more information, visit Pascal Houdayer's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!We'll talk about:How a lawyer can help brands scale, protect the longevity of your brand, and everything in between. What CPG is and what you need to know about it.Why your product budget must include legal advice.Common legal mistakes that you can avoid.Consequences of poor legal planning in the packaging, product design and branding process.Your incorporating options as a business and the legal benefits it could hold.Why it's important to partner with a responsive legal partner.Marketing trends that can have legal consequences for your brand.For more information, visit Kara Posner's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn't enough and why brands should follow their formulator's guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product's ingredients. Don't miss this insightful episode!We'll talk about:Product building restriction and how a change of mindset is essential. Embracing regulations and how to work around themThe importance of clarity and communicationsWhy having an idea is not enoughThe thousand little decisions that need to be made to get from the beginning to the endWhy brands should embrace their formulator's guidelinesThe importance of connecting your brand story to your product's ingredientsHow to use your formulator as a GPSWhat the briefing process with a formulator entailsFor more information, visit Matt Unger's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!We'll talk about:What do publicists do and how the role has changed over the yearsThe importance of creativity and trend awarenessWhat it means to be PR-readyWhy not everyone can be a publicistThe relationship between ROI and PRThe challenges of choosing a new publicistFor more information, visit Charmed PR's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Learn about Cindy Marshall's journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you'll need to thrive in the new digital retail space. We'll talk about:Cindy's journey into retailThe link between the physical and digital retail spaceHow digital marketing is adapting to the modern consumerThe skills required to navigate store operations and e-commerceThe tools needed to get people into the storeHow to tailor mailers to your brand's digital needs For more information, visit SHINE Strategy's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the Show.

Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China's use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.We'll talk about:How to navigate text commerceNicole's journey into her current role The challenges of  creating text commerce infrastructureLessons Western brands can take from the East's use of text commerceInnovative changes in the text commerce spaceThe opportunities and challenges that come with being firstUnderstanding the promise that text commerce has for businessesFor more information, visit 213 Deli's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!We'll talk about:The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.We'll talk about:Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean's companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand's reach with email marketingDifferent forms of data and how to use it to grow your email listFor more information, visit Winback Pro's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.We'll talk about:How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it's crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!We'll talk about:The complexities of manufacturing The difference between private label and white label productsChallenges that come with developing private labelsThe key to working with startupsHow brands can develop sustainable productsThe connection between manufacturing and marketing for beauty brandsWhat branding means in the manufacturing spaceThe intricacies of collaboration in the product creation processFor more information, visit Miami Growth Machine's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.We'll talk about:The central role of editors and brand builders in creating meaningful connections and collaborations The importance of investing in marketing and creating materials that tell your storyDifferent tools to stand out to editors and audiencesWhy it's crucial to have a strategic approach to growing conversionsThe importance of transparency when partnering with a brand builderUnderstanding and using the halo effect on social media as a small brandThe layered approach and how it can grow your brandFor more information, visit NewBeauty's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.We'll talk about:The evolution of TikTok and its impact on thought leaders and communicationHow the pandemic influenced the boom in TikTokWhy do audiences consistently choose TikTokThe intimacy and storytelling TikTok promotes Building a roundtable with your TikTok FYPHow to navigate content saturationFor more information, visit Sara McCord Communications's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.We'll talk about:The evolution of the fashion industry in the digital ageThe danger of staying stagnant and how to avoid trend-based pitfalls Fashion predictionsThe importance of being agileThe complexities and challenges of designing for diversityHow to bring inclusivity to your brandThe importance of being vulnerable and transparent as women in businessFor more information, visit Misti Blasko's LinkedIn.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.We'll talk about:Trajectory - what it means for you and your businessHow to know if you're a startup personMonica's passion for beginnings and bringing a brand to existenceHow to approach funding options for new businessesThe importance of being product-basedThe art of building a team for your businessWhy it's crucial to listen to the small winsKnowing how to respond to bad reviewsThe centrality of uniformity in branding, marketing, and businessFor more information, visit Chosenwoven's Site.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.We'll talk about:The importance of forging authentic connectionsThe realities of global marketing over the last 25 yearsThe impact of regions on field marketing and the flexibility it offeredMelissa and Lara's roots in radioHow to assess and analyze failure for brand growthBrand development beyond the constraints of the pandemic and life thereafterFor more information, visit Melissa Richards-Person's LinkedIn.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.We'll talk about:Dr. Jen Welter's upbringing and journey into footballLiving her dream as a ‘superhero' on the fieldHow she found her place in team sportsNavigating points of prideDeep dives into the realities and differences between playing in men's and women's teams What it means to ‘renegotiate' your life on your termsFor more information, visit Dr. Jen Welter's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.We'll talk about:How to achieve longevity by balancing sensory, performance, packaging, and marketingThe link between texture and performanceWhat's in store for Goop and the role of the entrepreneurial mindsetThe consumer's need for connection and instant messagingResearch process and trends in cosmetologyCosmetology and pharmaceutical forecast For more information, visit Goop's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show