Course Creation Boutique's podcast

We're continuing our series: Your Biggest Course Creation Questions, Answered, and this week we're digging into a question that comes up with every client:   “How do I know which online learning platform is right for me?”   From all-in-one tools like Kajabi to community-first platforms like Skool, I'm walking you through how to choose an online course platform based on how you want to teach, engage, and grow.   Here's what you'll learn: ✔️ The 3 key questions to ask yourself before choosing any platform ✔️ When to prioritize simplicity vs. customization ✔️ My personal take on Kajabi, LearnWorlds, and more! ✔️ Where each one shines—and what to know before you commit  

We're continuing our series: Your Biggest Course Creation Questions, Answered, and this week we're digging into a BIG one:   “Do I have the right content to turn this into a course?”   Spoiler: You probably do! (But let's break it down to be sure.)   In this episode, I walk you through: ✔️ How to know if your process is deep enough for a full course—or better suited for a mini offer ✔️ Why your course promise helps filter the fluff (and keeps students from getting overwhelmed) ✔️ The Post-It method I swear by for mapping out modules ✔️ Plus: How to validate your content with a live training or workshop   Whether you're sitting on a few slides or packed full of ideas, this episode will help you figure out what to teach, how much to include, and what your students really need to get results.  

We're taking a break from our series: Biggest Course Creation Questions, Answered, and this week we're talking about something you don't always think about when building your course—but it's essential for connection: YOUR CHARISMA.   I brought in a special guest—my friend Demet Tuncer, an award-winning actress, speaker, and executive trainer—to break down what charisma really is and how anyone can boost their presence and magnetism.   Think charisma is something you're born with (or not)? Demet is here to bust that myth wide open. In this episode, you'll hear:    ✔️ The 5 “banks” that make up true charisma (and how to strengthen each one) ✔️ Why charisma matters for course creators, speakers, and online business owners ✔️ How to bring more energy and authenticity into your videos and live sessions ✔️ Quick wins you can implement today to feel more confident and connected on camera   Demet also shares her best tips to help you create deeper engagement with your audience no matter where you're showing up.  

We're continuing our series: Biggest Course Creation Questions, Answered, and this week we're tackling one of the most stressful parts of launching a course: PRICING.   “How do I know what to charge for my course?”   If you've been wondering the same thing, this episode is for you.   I'm walking you through the four key factors I consider when setting a price point for a course—so you're not pulling a number out of thin air or charging less than your content is worth. ✔️ What promise are you delivering (and how big is the transformation)? ✔️ How does your delivery format impact price? ✔️ What will your audience actually pay (and how do you find that out)? ✔️ Can bonuses increase perceived value?   Whether you're launching a brand-new course or rethinking your pricing strategy, this episode will help you find your sweet spot—and charge with confidence!   Not sure what to charge? Our Done-For-You Services include pricing strategy, competitive research, and the full support you need to get your course out there—successfully. Find out more and book a call here. (coursecreationboutique.com/course)

Let's be real—there's never a perfect time to launch your course. But there IS a right time for YOU.   In this episode, I'm kicking off my “Biggest Course Creation Questions” series by answering the #1 thing I hear from business owners:   “Gina, how do I know if now is the time to create my course?” If you've been asking yourself that same question, this episode is for you.   What you'll walk away with: The 3 signs you're ready to launch (hint: it's about more than just timing!) Why waiting for the “right moment” could actually hurt your business How to overcome the fears keeping you stuck—and missing out on sales   If you've been sitting on a course idea, wondering when to finally go for it—this episode is your sign.   Hit play now and let's figure out if NOW is your time to build (and sell!) your course.  

Stories sell—but only when you know how to use them.   Storytelling doesn't have to be one more thing on your to-do list. In this episode, I'll show you how to make it part of your flow—so it supports your business without slowing you down.   You'll hear:  ✔️ 3 simple ways to start building a storytelling habit (even if you don't think in stories). ✔️ How to organize your stories so you're never scrambling for one again. ✔️ Why your story bank is your best business asset—and how to build it.   Plus, I'll walk through how I use stories across the 10 strategic touchpoints we covered in last week's episode—so you can take action right away!   Hit play and let's start turning your stories into your most powerful sales tool.   Want to create a course where stories drive connection and conversion? Our Done-For-You Services can help you build a storytelling-rich course from start to finish. Find out more and book a call here: coursecreationboutique.com/course    

Your story isn't just inspiring—it's strategic.   It builds trust, creates connection, and makes selling your course easier and more natural. (Bonus!)    So the real question becomes: where should you be sharing it?   In this episode, I'm walking you through ten places your story absolutely belongs—from your course content to your podcast pitches to your discovery calls—so you're building authority, deepening connection, and growing your business every step of the way.   You'll learn: ✔️ Why your story makes your offer more compelling than any checklist ever could ✔️ What kinds of stories to tell where–not every story works everywhere! ✔️ How to make storytelling a consistent (and profitable) part of your marketing strategy   This is about more than being relatable—it's about positioning yourself as the go-to expert while creating stories that fuels engagement, conversions, and long-term trust.   Hit play now and walk away with new places to share your story.  

Your course will only go as far as your audience can follow.   In this episode, I'm workshopping how to design a course with your audience's real needs, learning styles, and preferences in mind—because when we meet students where they are, we get results that stick.   You'll learn: ✔️ How to adapt your content for different learning styles ✔️ A five-part framework that makes your course easier to digest (and more fun to build!) ✔️ Tips for writing simpler, stronger copy that actually connects ✔️ Design decisions that make content more accessible ✔️ Bonus content ideas that add major value without overwhelming your audience   This episode is a breakdown of how we designed a course in partnership with the Special Olympics—and what you can apply to your course, no matter your topic.   Hit play and let's build a course your people actually want to finish—because it's built with them in mind.  

There's nothing like the energy of going live. That feedback, the connection, the opportunity to really feel your audience? It's next-level.   In this episode, I'm breaking down how to plan a successful live course delivery—and why it might be the best path for testing and teaching your online course.   Whether you're short on time to pre-record, want to validate your course idea, or just love the jolt of live teaching (like I do!), this episode will help you structure and deliver a live experience your students won't forget. You'll learn how to: ✔️ Decide if live delivery is the right fit for your style and students ✔️ Map out your course and each class with structure and flow ✔️ Keep your students engaged with strong openers, stories, and strategic interaction ✔️ Stay flexible without scrambling—so you can show up at your best each week!   And hey—if live courses excite you like they do me, this episode will help you actually enjoy the planning process too!   Hit play now and let's map out your next live course with purpose—so you can show up energized, connect with your students in real time, and deliver an experience they'll rave about.  

Social media strategy doesn't have to feel like a beast—let's tame it and make it work for your business.   In this episode, I'm here to put your mind at ease and give you a new, hassle-free social media strategy to expand your reach and help establish your authority in the current environment.   You'll get everything you need to develop an organic social media presence, including:  ✔️ Must-haves to help potential buyers find you easily and quickly; ✔️ What to include in posts that grab attention so your content sticks;  ✔️ How to position yourself and make it simple to work with you;  ✔️ Leveraging other audiences; and  ✔️ Making real, valuable connections.     Don't miss the easy-breezy bonus at the end that ties this strategy in a bo!.   Hit play now and let's build an organic social strategy that works with your business (not against it).  

What's the last show you binged? Did you prioritize it before literally everything else? Stay up way too late because you couldn't stop watching?    Imagine creating that same irresistible pull with your online course!.   This week's episode is all about creating that just one more episode effect, so students don't just start your course, they finish it, rave about it, and send new buyers your way.   In this episode, you'll learn how to craft a truly binge-worthy course by: ✔️ Boosting your online business with the power of getting your students from start to finish. ✔️ Structuring your content like your favourite Netflix show –so it's effortless and addicting  ✔️ Turning one-time buyers into superfans who keep coming back. ✔️ Personalizing connections so every student feels seen and supported. ✔️ Building instant confidence from the moment they buy.   If you're ready to become the Shondaland of online course creation, where people can't get enough of what you offer, this episode is for you!   Press play now, and let's create your binge-worthy course.  

When it comes to the online world, certification courses are booming!   With two certification course clients being guided through our Done For You services, I wanted to be sure you understand the value of this offer, why you want to add it as a major milestone, and when it's ideal for you to go for it.   That's why in this episode, you'll learn: ✔️ Why online certification courses are so attractive to potential students; ✔️ How to know when it's the right time to launch one for your brand and reputation; and ✔️ The powerful components that can be game-changers for your business.   Tune in, and let's get you moving!   Is a certification course your next program? Let us take care of the details with our high-end, fully customized done-for-you service. Find out more and book a call here. (http://coursecreationboutique.com/course)  

In our Conversion Copywriting Playbook live course recent launch, I stretched myself, leaned into new strategies, and embraced collaboration in a big way.  This launch with Megan O'Leary was energizing—and full of lessons that can help you get more enrollments with less stress.  The five takeaways include: ✔️ The benefits and downfalls of collaborating–what makes an ideal partner. ✔️ How to leverage your network (without feeling salesy). ✔️ What you need to get ahead of the game;  ✔️ The deal killer your audiences are looking for; and  ✔️ The one step I skipped (and I knew better!). This online course launch reminded me why I love this process. And I want to help you take a leap, stretch yourself, and launch bigger than ever in 2025. Are you ready to stretch yourself and launch your course in 6 weeks? If you need guidance, the 6-Week Accelerator  (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast.  Or apply for our custom Done-for-You Services  (http://coursecreationboutique.com/course) and we will create a founding members launch kit for you!  

How natural is it for you to talk about your expertise and transformation promise?    Whether you feel a bit awkward, you're getting crickets, or you feel like you talk too much after explaining your expertise, you're not alone.    How boldly and clearly you speak about who you are and what you do matters more than you think to your bottom line, especially with so many things competing for your audience's attention.   That's why I've invited That Presentation Coach, Dr. Sara Thompson to the podcast. Sara is an expert at helping people become more confident, authentic, and prepared public speakers.    In this episode, she's helping us hone in on the critical magic that needs to be contained in the short but mighty elevator pitch. You'll learn:  ✔️ What keeps you from communicating your expertise in an engaging and memorable way, and how to fix it;  ✔️ How to tailor your message to the audience you're growing; and  ✔️ What needs to be included and deleted in your pitch to make more sales.   Sara also provides the one winning ingredient you must have in your pitch.   The right words equals more impact, more sales, and more success.    Speaking of the right words, it's time to hone your sales copy skills to an expert level! The Conversion Copywriting Playbook https://coursecreationboutique.com/copy is open for enrollment!  

How well are you attracting the buyers you truly deserve?    I know this community is filled with achieving experts who want to make an impact. Let's make sure your words are working for you!   In today's episode, you'll learn the five elements that will help you become a better, more confident copywriter, including:  ✔️ What makes any campaign or offer so irresistible people will go out of their way to buy;  ✔️ The components of compelling, effortless messaging that zeroes in on your ideal clients; and  ✔️How to deliver an offer in a way that grabs attention and drives sales.   You've got the what—now let's dive into the how together. Join master copywriter Megan O'Leary and me as we break down the exact steps to crafting copy that attracts, compels, and converts. Join the The Conversion Copywriting Playbook (http://coursecreationboutique.com/copy) today!   As always, thank you for being here for what I hope has been a value-filled 200 episodes! You're an incredible community.   

What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It's not luck.    I am frequently asked this question, and the answer comes down to three characteristics that you can develop and strengthen starting today.     Are you ready to go from referral-based to wildly successful? Don't miss this episode that'll help you raise your game: ✔️ Step out from behind the invisible barriers keeping you hidden.  ✔️ Navigate the challenges and create the mindset that comes with bigger opportunities. ✔️ Get selective about who influences you.   Let's go!   Celebrate our upcoming milestone with us by leaving a 5-star review or comment about how this content has changed your life and business. It fills me up to read them all! Cheers to 200 more episodes.    Ready to step into the spotlight? If you need guidance building your course, the 6-Week Accelerator (coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (coursecreationboutique.com/copywaitlist) is for you!  

Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page is the bridge between interest and action—so is yours doing its job?   I see a few major sales page blunders most often.The good news? These fixes are quick, effective, and totally doable today. You'll learn how in this week's episode, including:    ✔️ Remembering the purpose of your sales page so it's relevant and powerful;  ✔️ Avoiding weak copywriting and subtleties in critical places; ✔️ Creating benefits that pack a punch; ✔️ Striking the perfect balance between too much and not enough; and ✔️ Focusing on what's relevant in a way that translates.   Plus, there's one thing you must have on your sales page no matter what, and one tool accessible to all of us that'll help you get it done.    What's your next step? If you need guidance building your course, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (https://coursecreationboutique.com/copywaitlist) is for you!  

You've heard it before—email is King. Your email list drives more conversions than any other marketing channel.    That's why I want to be sure you're pouring your love into your email subscribers and keeping your list healthy and growing. Best of all, you can do this organically without paid ads!   In this episode, you'll learn four ways to set yourself up for success and conversions with email without ads, including: ✔️ Getting the clicks you deserve to drive growth and engagement;  ✔️ What kind of generous content is persuasive and irresistible;  ✔️ Building relationships and popping in content upgrades to keep your list wanting more; and  ✔️ Using innovation and appearances to expand your reach.   Become the persuasive copywriter you always dreamed of—join the waitlist for The Conversion Copywriting Playbook.   Online Course Done-for-You Services   Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next: ✔️ Certification Course ✔️ Starter Course ✔️ Lead Gen Course ✔️ Live Cohort ✔️ And more   Find out more and book a call here: coursecreationboutique.com/course  

As I'm in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!   Asking the three questions I go over in this episode will help you get intentional and:  ✔️ Get clarity on where and how to present your offer.  ✔️ Develop an organized and engaging promotion plan. ✔️ Capture the attention of your audience. ✔️ Design a selling system that builds trust. ✔️ Communicate your promise in a way that sticks. ✔️ Drive action to buy.   It's time to connect to the people waiting to buy from you!   Online Course Done-for-You Services   Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next: ✔️ Starter Course ✔️ Certification Course ✔️ Lead Gen Course ✔️ Live Cohort ✔️ And more   Find out more and book a call here: coursecreationboutique.com/course  

“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.” —Seth Godin, This Is Marketing     As an online course creator, the greatest tool you have to sell your program is copy—and to Seth's point, you want it to resonate, and be memorable.     It's up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off.      Enter master copywriter and my dear friend Megan O'Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years.      In this episode, you'll learn: ✔️ The biggest copy mistakes to avoid (and how to fix them); ✔️ What makes copy truly resonate with your audience; and ✔️ How to become an indispensable part of any marketing team.   Plus: We're talking about AI's role in copywriting and how to use it without losing your human touch.     This Episode Is Brought to You By Our New Live Course The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.      For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025.    Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!

I've been experimenting with AI to see what works well and what doesn't for copywriting, ads, course content, scripts, and even research (like figuring out how to get our puppy, Churro, to walk without zig-zagging like a dog possessed!).      AI is a bit like having a junior copywriter on staff! It's helpful, but it still needs your expertise to shine.      In this week's episode, I'll break down the top three ways I've found to use AI effectively and the three situations where you're better off not relying on it.      You'll learn:  ✔️ When and how to leverage what AI knows in a way that supports your content;  ✔️ How to review and refine your AI-supported writing to ensure it's a big plus for your business; and  ✔️ What AI can't bring to the table (and why you'll always need your personal touch).   Ready to refine your sales copy and amplify your course impact? Join the waitlist for The Conversion Copywriting Playbook—a brand new live course I'm teaching with Megan O'Leary. Show your interest here: coursecreationboutique.com/copywaitlist   Get bold and creative with us! Our Done-For-You (coursecreationboutique.com/course) services are one-of-a-kind just like your successful course. Our bespoke process allows us to create a unique and refined course that amplifies your impact.

Innovation is the lifeblood of your business, and it's time to dream big as you plan for the upcoming year!   How will you expand your impact and free up more time? I   In this episode, discover how to grow and diversify your business in ways that align with your goals, expertise, and vision—while increasing revenue without the stress.   You'll walk away with actionable steps to: ✔️ Create new revenue streams that grow your business without running you into the ground. ✔️ Build innovative, online packages that save you time and monetize your expertise. ✔️ Experiment, fail forward, validate, and refine your offers for sustainable growth.  ✔️ Generate expansion while cultivating a strong sense of community.   What do you want to build? I can't wait to watch you grow in innovative ways that are fun for you and wow your audience!    What's your next move? Let's talk! Book a call to explore how our Done-For-You  (coursecreationboutique.com/course) services can help you amplify your impact with an online course.  

I want you to feel momentum, progress, and accomplishment in your business and life. Setting intentions and having a plan is always worth it. My simple 5-step process will set you up for an incredible 2025!   In this workshop-style episode, we'll dive into:   ✔️ Taking an honest and fair measure of where you've been and where you're headed.  ✔️ Aligning your goals to maximize time and energy;  ✔️ Leveraging your passion and interests to stay motivated;  ✔️ Evolving to bring in new audiences, experiences, and income; and  ✔️ Keeping laser-focused on what's critical when distractions pop in.   Plus, I'm sharing some exciting new ways that I can help you to increase sales and simplify your course creation journey in the new year!   Don't forget to download the free worksheet to guide you through the process.   Are you ready to elevate your course creation, marketing, and launch with our tailor-made Done-For-You  (coursecreationboutique.com/course) process? Apply today and let's GET IT DONE!    

Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked away without purchasing.     I don't want potential buyers leaving your course or offer because of unnecessary hurdles!     This episode, I'm sharing five ways to reduce friction in your marketing, so your clients and students stick around to get what they need. Discover how to: ✔️ Make your offers transparent and clear;  ✔️ Eliminate scroll and click frustrations;  ✔️ Remove barriers that make your audience think twice; ✔️ And keep it personal while maintaining ease for buyers.     It's best to test your process. How can you support your potential buyers with a more seamless experience?    Would you like a seamless course creation and marketing experience for yourself and your students? Apply for Done-For-You and let's GET IT DONE together! 

How do you consistently show up with vitality and passion as an entrepreneur? Tristan was a zombie for Halloween this year, and I loved sharing the photos!    None of us want to become zombies because of burnout. However, it's too easy to slide into burnout as an entrepreneur, and your business relies on consistently showing up with energy and focus.    Dr. Brittany Childley is here this week to help you recognize and navigate the signs of burnout so you can get some relief before drastic consequences hit. She is a clinical psychologist specializing in people with high-stress careers and the CEO of And We Feel, an online collaborative course platform.   You'll learn how to:  ✔️ Recognize the three signs of burnout and what you can do. ✔️ Notice, navigate, and express how you feel to replenish your energy. ✔️ Decide when pushing through is for the win or a further step toward burnout. ✔️ Create daily or longer-term rituals that keep you on top of your game.   Plus, Brittany walks me through examples of fluctuating energy and recovery, so you can see how to crush it in business without crushing your appetite for your work.    Feeling burnt out on building your course alone? Apply for Done-For-You (coursecreationboutique.com/course) and let's GET IT DONE together!    

Time is precious, and how you use it can make or break your business and life goals. So why do so many people stick with make-do and DIY?    I was reminded this week about how important it is for me to stick with what only I can do for my business. Maybe you're not sure about the expense of outsourcing or you fear things won't be done to your standard, I'm here to show you the path to productive leverage.    In this episode, you'll learn: ✔️ The five tasks you should consider delegating to stay focused on your core strengths. ✔️ How to break down larger projects and tasks with a collaborative team to boost results; ✔️ What to delegate in areas like content creation, podcasting, and course management to stay in your zone of genius.  ✔️My top tips for entering and exiting any project to ensure the best results and smooth operations.   Skilled and affordable resources are at our fingertips, so what do you need to stop doing?   Have you got a vision, a fire in your belly for teaching your genius, or a loose course concept but you're feeling unsure about what's next? Don't let anyone hold you back—especially not you!! Apply for Done-For-You  (coursecreationboutique.com/course) and let's GET IT DONE together!      

Are you putting off creating your course because you're not an expert in all areas? Don't have the time? Maybe you're not tech-savvy or you worry about how to organize all your content so it makes sense and isn't boring.   These were some of therapist Robyn Firtel's concerns when she set out to create her successful online course Overcoming Love Addiction. With almost 25 years of experience, she knew her clients would heal more quickly if they received a foundational education to make the most of their time in counseling sessions with her.    That's where I came in! Robyn trusted me to support her in areas where she was less sure.    In this episode, we'll walk you through some of the most common hesitations to creating an online course and how to overcome them, including: ✔️ How to create a format that works with your strengths; ✔️ Where having a custom solution can sometimes make the most sense for you and your audience–no cookie-cutters here;  ✔️ Ensuring your course content matches your approach and your promise and enhances your client experience; and  ✔️ How the right support can help you feel confident and realize your vision in surprising ways.   Robyn has such a beautiful message. I learned skills in our collaboration that have stayed with me and changed my life too.    It's time to get your brilliant course out to the people who need it!   I care about you and your message! Are you ready to push through your resistance and receive expert support? Apply for Done-For-You (coursecreationboutique.com/course) and let's GET IT DONE together!

Feeling the pull to host your own one-day or weekend workshop? You're in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-true strategies for planning workshops that leave a lasting impact. She's exceptional at making it all come together, and now we all get to benefit from her expertise!    In this episode, Jessie walks us through: ✔️ The essentials for hosting a successful workshop; ✔️ How to craft a topic and title that sells out;  ✔️ Key elements to ensure an unforgettable experience; and ✔️ Lessons learned from Jessie's years of experience.    Plus, Jessie reveals why pitching at the end of any event can be the game-changer you need!     Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let's GET IT DONE together! 

It takes a lot of blood, sweat and tears to launch an online course or program for the first time.    It's a vulnerable process. You put so much of yourself into it—and how do you know if it's going to pay off?    What if you could mitigate that risk?    Join me in considering an Insider Live Cohort.   An insider live cohort can help you refine your course format, delivery, and message to create a grand slam! In this episode, I'll walk you through how an insider cohort can help you build a winning course, including: When a live cohort is the right choice  (and when it isn't);  ✔️ The benefits this cohort provides for you and your business;  ✔️ How to choose the ideal audience, students, or clients to include for this exclusive experience; and ✔️ Your must-haves for a successful cohort launch, so you don't waste your time.   Don't miss the bonus, where I give you the secrets to getting the most from the cohort process and the feedback you receive.   Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let's GET IT DONE together! 

Are you overloading your course with too much content? It's time to streamline and simplify for greater success!    As creators, it's easy to get carried away, trying to cram everything you know into one course. But too much information can overwhelm your students, leaving them more confused than empowered.   So, how do you know if you have an over-stuffed course and how do you right the ship?   In this episode, it's all about decluttering your content.  Learn how to break down your material into clear, digestible pieces that truly resonate with your audience and drive results. I'll share the four essential steps I use with my Done For You clients to ensure their courses hit the mark every time!   Listen in to discover how to: ✔️ Get clear on what stays and goes. ✔️ Structure your course for easy consumption and maximum impact..  ✔️ Recognize when you're over-delivering and how to pull back. ✔️ Repurpose cut content for future use.   You're the creator! You have the power to craft a course that not only teaches but also inspires action. Let's make sure your content delivers on its promise and propels your business forward!     Ready to take your course to the next level? Apply for Done For You (coursecreationboutique.com/course) and let's GET IT DONE together!    

I'm thrilled to welcome my longtime friend and operations manager, Becky McCleery, to the podcast!   Becky is a powerhouse when it comes to adding value and creating win-win scenarios for everyone involved. In this episode, we dive deep into the world of summits and uncover how they can be a game-changer for expanding your audience and reaching your ideal clients.   Becky shares her extensive knowledge on crafting the perfect summit experience, from strategic planning to execution. You'll learn where to focus your efforts, the best practices to follow, and pitfalls to avoid. Whether you're new to summits or looking to optimize your approach, this episode has got you covered.   Listen in to discover: ✔️ How to design a summit that benefits all speakers and participants, including yourself. ✔️ Key decisions that can make or break your summit's success. ✔️ How to ensure your content delivers maximum value. ✔️ The latest best practices for hosting summits at any stage of your business.   Plus, Becky reveals her secret market research method to help you target your ideal clients before, during, and after the summit.   Don't miss out on these insights that could super-size your audience and accelerate your business growth!   Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let's GET IT DONE!     Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.   Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).   

Whether your audience is small, you're just starting, or you're looking to expand, there's no better way to grow your audience and nurture trust with them than with strategic partnerships.    In this episode, you'll learn what partnerships are, where to find them, and how to cultivate long-lasting and mutually beneficial relationships in three tiers. Plus, I'll cover:  ✔️ The proper etiquette to approach and keep partnerships strong;  ✔️ How to choose your partners wisely; and  ✔️ The four things you need in formal partnerships to make them effective.   Do you want to hear more about paid affiliate launches? Be sure to comment.    Don't miss next week's episode, which is all about another way to grow–summits!    Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.   Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).      Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let's GET IT DONE!    

In addition to our passion for tennis, we're thrilled about baseball season in our house. While Tristan is all about the Padres, my heart belongs to the Yankees.   Have you wondered what separates an average player in the majors from the All-Stars? Today's episode dives deep into this topic with insights from Dr. Kimberly Wagner.   I had the pleasure of working with Dr. Kimberly Wagner on her done-for-you course, Believe It, Achieve It. Dr. Wagner knows what it takes to be at the top of your game in any field, whether you're aa business owner, course creator, or coach. She's backed by solid research and has a track record of big client successes.   In this week's episode, Dr. Wagner shares some of her mental toughness secrets that can lead to incredibleg and sustainable success in your business and career. She also delves into her approach to course creation.   Tune in to discover:  ✔️ The key skills that propel people to the top of their field;  ✔️ How Dr. Wagner applies sports psychology principles as a coach, course creator, and business owner; and  ✔️ The motivation behind creating Believe It, Achieve It, and why she opted for the done-for-you model with me.   Plus, you'll learn the key practice you can start working on today to improve your performance as an expert.      Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here, coursecreationboutique.com/course/ to work with me and the team and let's GET IT DONE! 

As a creator, you've probably got a few course or program topics swirling around in your mind on any given day. How do you narrow all those possibilities down to the one that delivers on your promise and makes money?   In this week's episode, workshop step-by-step with me to get the best topic out of your head and into the world!    This workshop starts with you. Listen in and in three easy steps you'll be able to: ✔️ Use your life experiences, current situations, and insight as fuel for your business. ✔️ Connect to your audience's real desires and frustrations, so your solution transforms their lives. ✔️ Explore how your topic uniquely bridges a gap that your audience can't resist.   Want my eyes on your content?  Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!   Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks  

If you are reading this right now you are likely a prolific creator.   However just because you can create volumes of juicy content before your morning coffee doesn't mean you should. I gotta ask - are you intentional around choosing your next big thing?    In this episode, I'm cutting through the noise with three questions to get you laser-focused on what matters to you, your business, and your audience.    You'll learn:  ✔️ How to gain clarity and what's driving your need to create;  ✔️ Why shiny object syndrome is toxic for your bottom line and how to stop it; and ✔️ What you can do if you're stuck in indecision or frustrated with a lack of growth.   Not making money yet? I know the one thing you need to do!   Want my eyes on your content?  Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!   Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks    

The podcast is back, and I think — better than ever!    I'm so excited to be back! I had to honor the recovery season in my personal and business lives, but I'm so thankful to be here, pouring all this goodness into you and your businesses again!   You can count on me every other week to deliver inspiring, dialed-in, and essential content to help you grow the business of your dreams.    Now to today's episode…   Are your sales slowing? Have you launched in a new market segment, but aren't seeing the anticipated results? Or, maybe you get lead magnet downloads but few conversions to your paid offer. There may be an often overlooked objection you need to know about…I'll share all in today's episode.   Listen in to the return episode of the Course Creation Incubator Podcast to: ✔️ Step back and analyze your student path to ensure you have this missing piece. ✔️ Build a specific trust with your students so it's always a no-brainer to continue working with you no matter what it costs. ✔️ Ready your students to make the most of every experience with you.    You don't want to miss the simple reason your students may be backing down from the next leap with you.   Want my eyes on your content?   Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!

Just three episodes ago we talked about re-evaluating how we're spending our time and energy and whether it's right for us, our business, and our audience.    2024 started with a surprise emergency eye surgery for me; the required downtime gave me plenty of time to think about what was best for my own business and me personally. As a result, I've decided to press pause on this podcast—for now.   I've loved pouring myself into each episode, inspiring you, workshopping key activities, interviewing some pretty amazing people and experts, and teaching you how to market and build the business of your dreams. I don't want to give any of it up. So I won't. Our community will go on a bit differently is all, and I'm still your course and marketing coach!    Be sure you're staying connected to the CCB community by emailing hello@coursecreationboutique.com. It'd mean a lot to me to hear from you, especially if this podcast made a difference in bringing your course inspirations to life!

Making the Most of Your Social Media Real Estate   Occasionally, I have expert guests on the podcast because I want to learn some things myself. I like to see where I may need to button things up, post more frequently, or optimize the tools available.    That's why I was so excited to chat with LinkedIn go-to advisor, Kate Merryweather on this week's episode. Kate guides us on all things LinkedIn whether you're holding your place with a profile or all in like she is.    You'll learn: ✔️ All the reasons LinkedIn is an undiscovered gem for course creators and why it's easy to stand out; ✔️ How you can mostly easily become a reliable advisor, especially if you're asking your audience to trust you with personal details; and  ✔️ The one thing you can do on LinkedIn that makes a huge difference for your business.   We are all busy but trust me, you don't want to miss the golden opportunity of LinkedIn.   Kick-off 2024 with massive momentum. Check out my VIP Half Day here.

How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course   Friends, I'm always telling you your digital course can be a long-term asset for your business. One course can become a flagship, a way to reach a larger, more diversified audience, and your ticket to changing the world with your expertise and growing a long-term, profitable business.   This week, it's my pleasure to sit down with Cathy Maday and Ivan Konermann of Wingspan Performance® as they walk through their course creation process from vision to money-making expansion asset. Their leadership clients frequently requested a digital offering, and they knew they needed to diversify their services and client base to continue to grow.    After a couple of years of trying to DIY it and feeling frustrated, they decided to go with Done for You with my team.    As Cathy points out, we don't know what we don't know. Join me in this episode as they show you, instead of me telling you, what's possible and what makes it happen. You'll hear: ✔️ When it makes business sense to do done for you versus DIY in course creation; ✔️ How the right attitude and implementation can make all the difference in course reception, brand alignment, and continued growth;  ✔️ Which leadership qualities and awareness are critical as you make decisions and create course content; and ✔️ All the exciting opportunities that can appear after the launch.   I hope this episode gives you a peek into how your course vision can play out over several years when you have all the ingredients in place and prioritize your course as a key business asset.   How will you make your 2024 business dreams a reality? Here are some options. I meet you where you are! Are you tired of course creation DIY and know a digital offering is that asset your business needs? Apply for Done for You with the CCB team!   Maybe you like the idea of being guided through course creation and getting your online course out with me by your side! Apply for the 6-Week Accelerator if this sounds like a better fit for you and your business.   Do you have a course vision, but you haven't started fleshing it out? Jump Start your course creation process with a proven blueprint! Perhaps you're ready to pivot or leave your day job, but you're not sure how. Apply for coaching with me to get a personal action plan to make your 2024 dreams come true by earning money quickly.

Maximizing Your Go-To-Market Strategy So Everyone Wins    Are you preparing to pivot in 2024?   It's the ideal time of year to strategize for your business and all areas of your life.    After last week's episode on 15-minute annual planning, I want to dig a bit deeper. I found myself looking at my own business more closely. What's working, what about that piece of my business or life is making it work, and what isn't working well enough when measured against the resources I put in?   It's time to look at a few things with a constructive but critical eye. Several clients are considering pivoting, especially from one-on-one work to something more expansive, lucrative, and aligned for everyone involved.    The latest episode covers the four things you need to understand when you're ready to make structural changes in your business so you can package yourself most advantageously, including: ✔️ How to ensure you're giving your audience what they need when they need it most when you switch it up;  ✔️ The sweet spot you need to be aware of so you can fulfill all your income and personal goals; and  ✔️ Recognizing the winning combination that hits the right notes at every level. You can maximize your expertise in a way that benefits you, your audience, and your business. Let's find it!    Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.    Thank you for listening! Please leave a review and let me know what you'd like to learn in an upcoming episode.  

Map Out Your Next 6 Months for Your Digital Business   Seeing my son Tristan's character in action inspires me. I learned a lot from watching him play tennis this past weekend. He was determined, kept a cool head, and persevered even under pressure.    We can do the same for our businesses as entrepreneurs, and it all starts with a plan.    With all that's going on, I realized I'd not thought about strategy for 2024, so I sat down with my business coach. In the latest episode, I will ask you the same five questions.    Pull up a chair or make the process more fun with a business buddy and interview one another.    In this episode, you'll get your head around the year behind you and the year ahead as well as a clearer vision of what you want the next six months to look like. You'll understand:  ✔️ Why and how you look at your wins and losses is important and informs your business growth;  ✔️ The role larger milestones play in your business no matter how they go; and  ✔️ Where your focus is put to best use in the coming year.   Make sure you stay on to the end to learn how to leverage this process in other areas and get to the one thing that exponentially increases your success and fulfillment.     Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.

The Piece that Makes Everything Fall Into Place   I absolutely love late fall and the cooler months here in San Diego. It means it's time to take out the hiking gear and spend some quality time in the mountains around San Diego as a family. There's nothing like it and I'm all in.   My love for our family treks and a client I visited with this week, inspired the latest episode.    Many of you online creators started in a specific area of expertise, where you saw a need and took the leap to become an entrepreneur. It was a big jump, but once you made it, you were able to see other trails forward (see how I brought hiking back into it?!), how to diversify, and how to serve any number of markets.    With experience and the proof that you can generate an income and build a reputation, you probably began to expand your expertise and create and leverage new offerings. Many of you are quite prolific and may have numerous offers you're juggling on a given day, just like the client I spoke with.   Now how do you know which offer fits the bill of who you are now as a business leader and get sure it'll take you to the next phase of growth and beyond?   Listen in as I give you the five different lenses to use to examine your offers for the best chance at exponential growth and scale.    Work with me to experience massive momentum. Apply for Done-for-You and receive guidance and expertise from start to finish or message me directly for our marketing packages: hello@coursecreationboutique.com

Shortcut Your Way to Online Success Without the Headaches   My newly acquired website overhaul hindsight is here to serve you!    After my website was hacked, we were forced to prioritize starting over from scratch. My team and I learned a lot of processes, shortcuts, and lessons you can benefit from whether you're starting from nothing, refreshing, changing directions, or launching a rebrand.    You'll learn how to: ✔️ Approach a website refresh, restart, or rebrand proactively and strategically. ✔️ Know who you need on your team and how to strike the right balance between scrimping and sensible spending. ✔️ Collaborate, communicate, and prepare in ways that set the whole process up for seamless success.   Listen in to make your website project experience easier and more efficient, and check out my new online presence: www.coursecreationboutique.com.   I'd love to answer your website project questions on Instagram or LinkedIn!

Strategies for Going from Anonymous to Irresistible    Whether you're desiring to build an entirely new audience you'd love to serve with your latest idea or expanding your reach to new members in an existing segment, the strategies you'll learn in this episode can help you show up like a star.   I've always said, the first ingredient to a successful online course launch is building an audience ready to buy from you.    You don't need to invest a lot of money to get started and gain momentum, but it will take time and energy if you go the DIY route. Implementing these insightful strategies can grow your audience and help you get known so your course launch is a bigger success.    In this episode, you'll learn how to:  ✔️ Introduce and enmesh yourself in the most powerful light with your new-to-you audience. ✔️ Generate opportunities to leverage the trust of existing experts. ✔️ Know how to show up in a compelling way that accentuates how you can serve your new audience members well. ✔️ Avoid throwing away time and money on strategies that miss the mark.   You can create a strategy that helps you build the business of your dreams and serve the people you're passionate about helping. Best of all, you can do it in a way that works for you and your budget!     

Appeal to the Competitive Spirit in Your Students   Straight talk coming your way. It's not enough to develop your course content, ensure it's organized, and put it out there.   Turning your course dreams into a profitable business means the student experience needs to be exciting and engaging. Only a fraction of students are engaged enough to complete online courses currently. You want them to love you and your course so much that they write outstanding reviews and tell their friends how phenomenal the experience was for them.   Enter gamification. It's in your best interest for students to achieve mastery and course completion with you. Gamification can help nudge your completion rate up and create a wow experience for your students.  In this episode you'll learn the ways to incorporate elements of game playing to:  ✔️ Appeal to the competitive nature of your students with built-in gold stars. ✔️ Make it fun for students to achieve so they desire greater complexity and tougher content. ✔️ Communicate progress, rewards, and connections in engaging ways that also strengthen your course community.   What you're teaching can rock your students' worlds. If they enjoy the learning process too, their gratitude will be infectious!   Resources to Help You Build Your Course & Business * VIP Half https://coursecreationboutique.com/intensives * Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan * Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks * High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Stand Out with Your Audience    You've got a message and a course you know will change lives and create more meaning for your audience. Do you feel like your potential students stop scrolling to listen?    There are two sides needed for communication to be successful, and you want to get that initial click in your favor. Your audience members need to hear what you have to say so they can make an informed decision about working with you, and you deserve to be heard.    In this episode, author, copywriting expert, and media entrepreneur Nicki Krawczyk joins me to discuss what is encouraging audiences to click, engage, and buy.   There are simple practices you can employ that prompt your audience to perk up and pay attention, including how to:  ✔️ Communicate what always sells.  ✔️ Strike balance in sharing yourself. ✔️ Connect with your audience in their language from the get-go. ✔️ Understand the underlying needs and dreams of your potential students.   Plus, you'll hear the two things you're always selling no matter what course you offer!   Resources to Help You Build Your Course & Business * VIP Half https://coursecreationboutique.com/intensives * Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan * Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks * High-Touch Done-for-You Services: https://coursecreationboutique.com/course    

Why Knowing Your Key Business Numbers Can Feel Empowering   Are you paying attention to the numbers that make a difference in building your online, profitable business?    CPA and bookkeeping expert Serena Shoup is on the podcast to highlight what it means to be a Profit Conscious CEO and the four numbers that matter when it comes to making the wisest business decisions.    Talking numbers may not be as exciting as receiving the ping of every sale alert, but the bottom line matters as you're growing a sustainable business.    Serena Shoup doesn't think of herself as a numbers “nerd,” and she loves translating numbers in a way everyone can understand. Serena is our expert guest on the podcast this week.    You'll learn the four key numbers you need to know and compare each month to become more conscious of profit in a way that's relaxed but strategic.   Listen in to understand the ideal way to: ✔️ Track revenue streams to make the best strategic decisions. ✔️ Evaluate your numbers over time to ensure you're growing your profit. ✔️ Know when you need the lift of accounting software. ✔️ Recognize when you need to dig in or change up offers. Even if numbers aren't your area of expertise, you'll feel empowered by this episode! Listen in here.   Resources to Help You Build Your Course & Business * VIP Half https://coursecreationboutique.com/intensives * Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan * Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks * High-Touch Done-for-You Services: https://coursecreationboutique.com/course    

My new Coaching Clients have inspired me! It's your turn to benefit from today's coaching workshop. Where are you showing up as former you? How well does your presence reflect your passion and evolving talent? In this episode, I'll give you four steps to maximizing one offer that allows you to lean into your expertise and past success to deliver a program your audience can't live without.   In this episode, we'll talk about how one offer, delivered to the best of your ability, can help you feel more fulfilled and engaging and make you money.   You'll workshop four steps to create this business transformation, including:  ✔️ What you need to stop doing and what you need to start to get intentional about;  ✔️ How to discover where you want to serve and your audience's needs meet;  ✔️ How to incorporate who you are now with your successful past; and ✔️ Packaging and promoting your offer so it's irresistible.    VIP Half: https://coursecreationboutique.com/intensives   Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan   High-Touch Done-for-You Services: https://coursecreationboutique.com/course   Resources to Help You Build Your Course & Business * Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan * Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks * High-Touch Done-for-You Services: https://coursecreationboutique.com/course   Be Part of the Community and Connect! * Instagram: https://www.instagram.com/coursecreationboutique/ * Facebook: https://www.facebook.com/coursecreationboutique * LinkedIn: https://www.linkedin.com/in/ginaonativia/

Creating and Protecting Your Original Content I've always said that you are the secret sauce for your course and business, and your online course can become one of your most valuable assets. I want to make sure you know how to protect what you build for the long term. Lawyer and content creator and friend, Rachel Kowalski, shares how AI can both expand and potentially hurt your course creation businesses. There are several ways to strategically protect your creations in this evolving landscape, so listen in.

Serving Up a Tailored Student Experience Want to serve up a lot of different pieces of content for your online course, but may not have a set flow? A “Menu Course” may be a great option for you—especially for you coaches and consultants out there. Listen in to discover how to create a Menu Course, and why it may lead to valuable upsell opportunities for you!   

A Step-By-Step Plan to Promote Your Next Program You've completed steps 1–5 in the first two parts of this full-proof launch sequence. We conclude this three-part series all about my 7-Step Launch Sequence in this episode. In Part Three, you're going to design your runup and content and put together your selling system. Yep, you really are going to have to put yourself out there!  Get a pen and notebook ready to take notes and workshop!  If you want help with planning your online course launch or building up your course-based business, check out my limited-time Intensives! Work with me 1-on-1 and get it done!