Podcasts about mlm funnel

Any successful entrepreneur will tell you that the completion of a sale is only a small part of the sales process. Selling is a process that begins long before any transaction takes place. Carefully identify all the ways a prospect interacts with your business and make sure they are constantly engage from awareness to purchase decision. The software I use is: https://groovepages.groovesell.com/a/T0uiXwglcTmM https://podcasters.spotify.com/pod/show/mlmtrigger/episodes/The-Building-Blocks-Of-Your-MLM-Funnel-e22k37e

Today I wanna teach you guys HOW to launch an MLM product.   I'm actually really excited to teach you how to launch an MLM product. A lot of research and time has gone into planning and putting this together.    I wanna do a couple of things here...   First of all, I want to bring attention to and help you think about how Hollywood launches a movie.    Now think about this with me for a moment.    There are really cool movies that are coming out soon, and I LOVE going to movie theaters! I love...    The experience   When you walk in the light is a little bit dim, which makes the pupils dilate a little bit more (they do that and restaurants also)   The ambiance    There's a lot to it!   I'm actually a theme park junky as well. I'm not gonna lie... I love Disney.    I'm that guy that would totally go on rides by myself because I love the experience of it.    I love that before you even get on a ride they start pre-framing you for this big build-up.    HOW DOES HOLLYWOOD LAUNCH A MOVIE?   Right now you’re probably thinking, "What does that to have to do with what you're talking about?"    Just think about this with me for just a moment.    The way Hollywood launches a movie uses very much the same kind of methods.    They both use:    Anticipation   Build-up   Hollywood is always putting out small minute-long previews a year before the film comes out.   They probably don't even have the movie done… But they're saying, "Hey here's when it's coming out".   Sometimes it'll just be something as simple as the title.    They did this with one of the most recent Star Wars movies. They did a trailer six months ahead of time and all it did was play the iconic Star Wars music with the title and date overlayed.   And the crowd went ballistic!    I was like, "Oh my gosh, that's awesome."    There was NO story, it didn't say anything!    Now I want you to think about this a moment…    WHY is this such a powerful and impactful thing? What happened six months later?    They release a little bit of a story, usually about the protagonist.    They tell a little bit of background and they add a little bit of conflict in.    None of us like conflict but can you imagine how boring life would be if there wasn't any?    We do want a little bit of drama in our lives, whether or not you're willing to admit it ;)   If everything was easy 24/7   There were no challenges   No trials, nothing in our life   The salt of life would be gone.    THE KEY TO LAUNCHING A PRODUCT   Think about this with me for a moment…    Three months later and they release another preview.    Every single preview up until then has been giving you a specific date (or at least season if it's like a year out), "It's coming out on this day at this time".   **This is very very key to understand.**   They build up pressure and they build up pressure and they build up pressure up until the specific day…    THEN they'll start releasing:   Pre-booked tickets   Specific experiences that you can have with the movie   Now when the day of the actual movie comes up there's a HUGE amount of pressure that's built on a specific day in time like, "BOOM".    As a society, even if you're not a huge movie-goer there's a big percentage of people who have been educated on what the movie is and what it's gonna be about.    There's open loops like crazy, so there's a lot of curiosity and everyone's like, "I gotta go on that day" right?    But before that comes up… They're gonna get the actors to go and hang out on night shows. They're gonna go on:   Jimmy Fallon's Show   The Tonight Show   Today Show   … They're building up pressure for this thing and at the end of each of those shows, they're like, "Make sure you go see the show coming out this day, back to you guys".   If you look at what's happening, they're orchestrating this incredible event. Not at a certain location, not at one spot, but they're orchestrating an event… They're orchestrating NOISE.    And that's what campaigns are, they're building a campaign.   THE POWER OF A BOX OFFICE LAUNCH   Now, all of this pressure gets built up and it pushes towards this specific day and then "BAM", box office weekend happens.    They make so much money on the initial weekend that the movie's open, that there's usually not that much money left...    I mean there's a lot of money, but nothing like that huge initial burst, "BOOM!"    That huge initial burst pays for…   Not just the crews   It pays for ALL the stuff   …  Then they just live on the cash flow that's gonna come from the remainder of that film's life.    THAT’S BIG.    Obviously, this is NOT a new concept… But think about that. Most brand new products that there's a lot of buzz around, they ALL follow that same pattern!   THESE GUYS KNEW HOW TO LAUNCH   Three of my favorite guys EVER are:   Albert Lasker   P.T. Barnum   Claude Hopkins   SIDE NOTE: Have you seen the movie "The Greatest Showman"?    That movie is largely made up… He started the circus as his retirement project NOT to take care of his young family. Hollywood completely made that up.    Here’s some facts about P.T. Barnum:   Most of P.T. Barnum's career was done around museums   P.T. Barnum was the first guy to bring an elephant to America (so he made a huge deal around that)   Anyway… These guys lived INCREDIBLE lives and they ALL understood the same principle of building a pressure.   Stick with me because this is very, very powerful and will help you understand HOW to launch an MLM product.    I KNOW one of the reasons why a lot of people don't do well in MLM is because they don't know what I'm talking about right here.    When P.T. Barnum first brought an elephant to America, he wanted to make a big deal about it. He wanted to make a huge deal about it.   THE P.T BARNUM STYLE LAUNCH   So how did P.T. Barnum launch this elephant to the world?   He was rich a rich dude. He's the second millionaire in America.    One of his houses on the outskirts of New York was right next to these busy train tracks that led into the center of New York.   When he brought this elephant to America, he decided to plow his fields with an elephant right next to the train tracks.    The funny thing is… They were not plowing ANYTHING. They were fake plowing! NOTHING was planted there!    But he continued to plow his field with an elephant next to that incredibly busy train track until over 60 reporters showed up and they ALL captured the story. These reporters ran the story all over the place.    Only once he felt he had got enough buzz around him and his museum… THEN he finally stopped fake plowing his field with an elephant and sold the elephant.   But that technique created a HUGE boost in revenue for his museum. He kept doing this over and over and over again, every single time he started selling something brand new.    This is a BIG lesson in HOW to launch an MLM product and I'm trying to help you understand it.    This is one of the reasons why people don't buy from MLM-ers even though you have a great product… Because you don't understand the principle of a campaign.    Every time P.T. Barnum had a new product, he would create a campaign around the product.    HOW NOT TO LAUNCH AN MLM PRODUCT   Albert Lasker would do the exact same thing.    PT Barnum is famous for another campaign he did around a fake Mermaid that was "caught off the coast of Fiji". He created this whole ruse.   I'm not here to say whether or not that was good or bad… But the principle behind it is that whenever you have a product, you need to create a campaign.   Imagine if Hollywood spent $100 million dollars putting together a two-hour movie… And the first time you hear about it, is the day it goes to the movie theater.    QUESTION: How successful that would be?   ANSWER: Not very successful.    But most MLM-ers do that with their own MLMs product. What I'm trying to help you understand here is HOW to launch an MLM product. And to do that, you need to behave like a brand new MLM coming onto the market.    You need to build:   Anticipation   A campaign   All this pressure!    … It's orchestrated noise, it's orchestrated pressure.    You need to behave like a brand new MLM.    Right now you’re probably thinking, "But Stephen, my MLM's not brand new."    Yeah… But it might be new to all the people that you talk to about it.    There are TONS of MLMs out there I don't know about. TONS.   And I'm in this space with you!   You need to be building up noise and pressure and anticipation around the fact that there is this AMAZING thing coming out and, for a limited window of time, "box office weekend", you can participate in this great experience.   HOW TO LAUNCH AN MLM PRODUCT   It's not enough to…    Have a great product   Always let something be available   You need to take it off the market or say it's only available at this certain price/discount at this certain time.    When you do that, you're behaving like a brand new company entering the marketplace.    Creating buzz, creating a campaign, on a specific date, specific time, for a certain amount of time, a certain window… And then take it off.    I'm not saying to stop selling the product… But for new people that you're gonna acquire there's nothing wrong with opening up the window and saying, "Hey, the promo is only available for this amount of time. You can still buy it, but the promo's only available here.”   QUESTION: What do most MLMs do to their own distributors?    "Hey, there's a new flavor coming out… But it's only for this time."    This is a skill set that most MLMs know very well.    YOU’RE the distribution channel… They actually call you a distributor. YOU’RE the one that goes and buys it.    HOW TO LAUNCH AN MLM PRODUCT SUCCESSFULLY   What I need to understand and the point of this episode is that you can step back and say, "Oh my gosh, I've never behaved like a brand new business.”   You're technically a new company… But you DON’T enter the marketplace like a brand new company.    You gotta build up the pressure around that and then turn around and say, "Hey, only available for this time."   Remember what P.T. Barnum did with his elephant?    He found something SHOCKING - an elephant   He put it in front of distribution - a train.    You can build your own distribution channels, but it is waaay faster to hook into a distribution that already exists.   Find your train and start putting something out there and keep doing it until you feel like you've generated enough a BUZZ around the thing that you sell. This is big.    It's one of the reasons why most people don’t know how to launch an MLM product and they don't have any success with this stuff.    It's because they've never taken the time to sit back and actually orchestrate a campaign.    They don't behave like Hollywood releasing a movie.    Please, please behave like Hollywood releasing the movie.    You’ll find an insane amount of power will come in your pocket because most people don't know how to launch an MLM product with that one skill set.   A campaign is nothing more than orchestrated noise towards a specific date.   HOW TO LAUNCH AN MLM PRODUCT WITHOUT FACEBOOK   Facebook campaigns… That's NOT a campaign.     Facebook is destroying the term campaign, they're killing it.    A campaign is NOT an ad. It can be part of a campaign, but it's NOT a campaign.    It's like saying a tire is a car.   No, a tire is part of a car, but it's not the car.   It’s the same thing with Facebook ads… Paid advertising is not the only way to get traffic.    In fact, it's one of the weakest forms of it up until a certain point, and only then it becomes very powerful.   Think about the old school guys like P.T. Barnum, Clyde Hopkins, Albert Lasker.    These are the old-school marketers that changed the way we do a lot of stuff now. They didn't have all that tech… So how did they generate noise?    ANSWER: They were pros at creating buzz around a certain date and time with a certain message.    You've likely been given a script or message from your MLM   You probably have an awesome offer because your product is amazing    The reason why most people don't get paid in MLM for a while is that they don't know how to launch an MLM product and create campaigns.   HOW TO LAUNCH AN MLM PRODUCT STEVE LARSEN STYLE   What I would do is…     I would interview lots of people   Tell everybody that all the interviews are gonna be released on a certain date and time   Sell your product on the back of it   That’s almost guaranteed to generate a spike in sales.   The whole point of this episode is to help you understand why you need to behave like a new company entering the marketplace and how to launch an MLM product.    You can do it every quarter or every month, or however often you choose to do it.   Those spikes and sales is usually what cover my business expenses for quite some time… And then I live off of the cash flow.    This is a general business principle.    That's some gold nuggets right there.   LEARN HOW TO LAUNCH AN MLM PRODUCT   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

RIGHT NOW, as of recording this, I still have people auto-joining my downline.     I'm still having people auto-buy my products!    It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL.    If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP!    It's been awesome.    MLM SALES FUNNEL AUTOMATION   Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER.    **IT WORKS**    It works because:     I’m doing this podcast   Of the automation that I put in - Which is the funnels.    This might not be that fast of an episode… Usually, every time I say that it's a bit longer!     But you have to understand…    I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."    And I understand what they mean… But I just need to tell you guys something real quick.    If you have sold anything EVER, you used a sales funnel.   WHO INVENTED THE MLM FUNNEL?    What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels.    The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman.    An MLM funnel is nothing more than a sales message and an offer, THAT’S IT!    Sales message   Offer   So, when you think about what it is that your MLM has allowed you to do…    You have a SCRIPT, which is a sales message.    And you have an OFFER.     = You have an MLM FUNNEL.    The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent.    They don't do it on PURPOSE.    And because they don't do it on purpose… It doesn't work very well.    Any "a-has" on that?    USING A SOCIAL MEDIA FUNNEL FOR EVENTS    I just finished an event here in Boise called OfferMind, it's my event.    You might have even come to it, which is awesome.    We had 600 people come   We did about 1.9 million in sales from the stage   …. It was awesome!   QUESTION: Guess what I used?    ANSWER: A sales funnel.    "But Stephen, you were on stage."    It was a sales message and an offer, therefore, it was a sales FUNNEL.    I was the sales funnel, you understand?    What I was doing there was super powerful and it was still a sales funnel.    It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer.    Does that make sense?    FOLLOW THE MLM FUNNEL RULES    The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are.    When an MLM is like, "Hey, you can't do that."    First of all, follow the rules.    This is NOT a game to try and break the rules with. That's NOT what I'm doing.    I'm not encouraging you to do that. I don't do that.    But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.   Funny enough… They're okay with you doing a social media funnel in that way.   BUT the moment you put it on a page that you own, they kinda freak out.    I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is.    It is not just these ClickFunnels sales funnels.    That's a method.    HOW TO BUILD A SOCIAL MEDIA FUNNEL   I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM.    So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it.    In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."    And I'm like, "You already are."    I'm like, "How many people do you have in your downline?"    They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."   And I'm like, "Cool, you already are using a social media funnel."    You're already using one, otherwise, you wouldn't have all that stuff.    If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel.    There's a sales message and an offer, which is all an MLM funnel is.    The fact we put it on pages is a method.    PROVE THAT SOCIAL MEDIA FUNNELS WORK   Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?"    One of the easiest ways to prove the fact that you're using an MLM funnel is…    Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it."    One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.   PLEASE keep to the rules. I'm NOT telling you to ride the line.    All I'm saying is that most MLMs are okay with you going on social media and talking about the product.    That's actually the beginning of any sales funnel.    THE BEGINNING OF AN MLM FUNNEL   There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that.    A lot of them DON’T want you to say the name of the MLM and that's okay,    Play by the rules. I do. That's why I've been able to pull it off.    DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product.    Think back to the day when that started happening for you.    I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be."    And I was like, "Barf, barf, barf."    That is NOT what I'm talking about. Why did you make the decision to start using the product you're using?    You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?   It was NOT ingredients. It's usually something that's going on in your life.    The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you.    I'm trying to change the industry as a whole.    THE STORY BEHIND YOUR MLM FUNNEL    On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure.    And then, pretty much every guy on my mom's side, have had prostate cancer.    So I'm like, "Well, that sucks. What does that mean for me?"    I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap."    I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough.    He needed an extra level of intensity on his health 'cause it's still in our DNA.   I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"    In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy.    And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy.    But on the inside, I was kind of this train wreck.   I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight."    And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat.    So low that it's actually 1% away from considered unhealthy.    As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.   SOCIAL MEDIA FUNNEL STORIES     Do you see what I'm saying? I'm telling a story.    What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using.    It has NOTHING to do with the ingredients. That's not why anyone buys anything.    They buy the story, not the product.    Half the reason why people buy from you is that you inadvertently have told some stories about the product itself.    QUESTION: You wanna make a social media funnel using Facebook?    Here's how you do it.    Tell the story of how you came to use the products you're using right now in MLM. What is that story?    There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" .    Whatever that might be, tell that story.    What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."   It's really powerful.    What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open."    They're not gonna say that, but that's what's going on inside their brain, psychology-wise.    "I'm starting to feel like there's a possibility this could actually work for me."    That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"    That's the magic.    MLM FUNNEL + SOCIAL MEDIA FUNNEL    If you wanna make a social media funnel using Facebook... It's still an MLM funnel.    You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."   DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story.    Tell a story   Deliver and showed the offer to them   Give a little call-to-action. "Hey, reach on out."    That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.    It's more powerful if you can customize the page the video is on and put testimonials on there.    To the degree, you're allowed to…  You can add:    Some scarcity and urgency    A few other stories   Maybe you can have the formulator come on in and tell a little bit about it.    ... You see what I'm saying?    Follow the rules. I'm NOT telling you to go be sneaky or whatever.    I'm just telling you that an MLM funnel is broader than most people believe that it is.   That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."    You already are!    Just do it with a little more intent, automate it and then automate the follow-up.    That's one of the easiest ways to make money.    STAGE SELLING WITH A SALES FUNNEL    We sold a lot of money on stage two weeks ago.    QUESTION: What are we doing these last two weeks?    ANSWER: Following up.    I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call."    Do you see what I'm saying?    You can automate that (and we certainly will in the future).    Understand that you're already using a sales funnel, and that's one of the easiest ways to make money.    If you're like, "Does this whole social media funnel thing really work?"    I dare you to put it to the test. Go tell the story of how you started using your product on social media.    PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.   THAT’S DUMB.    Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."    Tell me you don't get some sales from that.    Storytelling is an art and science of and in of itself. That takes practice.   But just go do it. That's how I started this show.    YOU’RE ALREADY USING AN MLM FUNNEL    Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens.    You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.    If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift.    Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."   And then they're like...   AGHHHH!    They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way.    The only reason that happens is that they weren't sold, they were convinced.    People like to be sold… They don't like to be convinced.    The whole point of this is to bring awareness to the fact that you already have an MLM funnel.    Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.   If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about.    Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet.    Have fun building the social media funnel and let me know what successes you have from just going and doing that.   SECRET MLM HACKS SOCIAL MEDIA FUNNEL    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

Today I wanna talk about mainstream MLM advice. This is gonna be a fun episode ;) I went on Google and I googled… How do you win an MLM Top MLM strategies today … Stuff like that. I grabbed a whole bunch of blogs and I started power reading through them and finding ALL the advice they were giving. A lot of them were like, "The Top 10 Steps To Be a Top MLMer", and stuff like that. So I was like looking at the TOP 10 steps or the TOP 3 strategies or whatever. As I was looking through all of them… Some of them just made me flat out laugh. So what I’m gonna do is walk through them here… Just in case somebody's wondering if I'm throwing rocks… I AM. https://youtu.be/msZgv8szCEg The purpose of it is because, a lot of people who follow this show and have been consuming my stuff or have been in Secret MLM Hacks and then become a student… What's interesting is a lot of people will be like, "How have I never known this?" Look at the information that you have available to you. Please don't feel guilty. Don't feel weird. I'm here to help justify that. One of the reasons I started doing this is because I started looking to see what kind of information the MLM world has available. A: Not much. I was like, "Well I could probably make quite a splash" and we are. So I'm gonna walk through some of these so-called ‘Top Tips’ that I compiled. MLM ADVICE #1 One of the first things that people say will cause success is that you need to find a company with a product you LOVE. I love my iPhone… But I have never in my life had this iPhone put money in my pocket. How much you love your product has NOTHING to do with your ability to actually make it sell. Nothing. It has ZERO to do with how well it sells. Nothing at all. Have you ever walked out in a room and said, "I love this product, it's just so awesome," and your true passion is what sells it? You can get sales like that… But it’s not very likely, and usually, they don't stick very long. Passion does not equal profits. When I was in college and we were talking about the entrepreneurial space a lot. I took A LOT of entrepreneurship classes and they would say things like, "You need to be passionate about what you do." Now I understand that in the long term you should feel passion around it because it gets challenging and not much else will pull you through… But passion is not a sales strategy. Passion is not a marketing strategy. You're NOT gonna get money just because you love the thing that much. THAT was the #1 piece of MLM advice. You have to find a company that you love the product… Or you could just make an effort to share your business and product every day. Or just build a funnel and it'll pitch every moment instead of every day. Set a goal. In the last month, we had 3,000 people hit one of my new funnels. That's 100 people a day. Physically, I wouldn't be able to keep up with that. You can bend time with funnels. MLM ADVICE #2 Now, these are some good ones… Identify your target market. At first, I was like, "Sweet," but then I kept reading and it was like, for example, "Do you only want friends and family or do you want people outside of friends and family?" And I was like, "Crap, that started so well." MLM ADVICE #3 Another good one was to listen and then sell the solution. I actually wholeheartedly agree with that. Listen to people and sell the solution. I wish they had talked more about storytelling though. MLM ADVICE #4 Learn how to market. That was a good one, but then when it said to learn how to market, it was like, "Create a big list." I was like, "NO" MLM ADVICE #5 Figure out how to stand out from other distributors. I really agree with that piece of MLM advice. Figure out how to stand out from other distributors. You know what's funny is, I actually learned this as a door-to-door sales guy. I was knocking on doors and it was sooo hot. I was doing door-to-door sales selling pest control six years ago. It was the middle of the summer and it was sooo hot. So one day I went over to McDonald's just to stand in the AC and funny enough, half the other sales guys were in there also trying to cool off. We were all sitting there in this McDonald's just sucking up their AC for a little bit when this guy walks up and he goes, "Hey, I need your services. When can you come by?" Since we were a group of salesmen, we were all looking at each other wondering who's gonna take the sale. "No, no, you take it. No, no, you take it. You take it," until suddenly our boss pointed at somebody and they got the lucky laydown sale. That experience didn't leave me. We walked away and I started thinking about it. It didn't matter who that guy chose. We ALL sell the same thing with the same product, with the same fulfillment. We had the same trucks, we had the same uniforms, we had the same pitch, we had the same cheesy jokes at the same points in the same pitch. It did not matter to that guy who he bought from. Now tell me how that's different from MLM distributors? We all sell the same product with the same pitch, with the same scripts, with the same stupid jokes, with the same methods. THIS is what I realized walking away from that McDonald's that day… The other salesmen are actually my competition. But they were also my friends and family. Funny enough, I grew up with a good percentage of the people who were selling pest control with me that summer. Your upline and your downline is your competition. Finding out how to stand out from other distributors was an amazing piece of MLM advice. I wholeheartedly agree with that and that is what Secret MLM Hacks teaches. MLM ADVICE #6 Another great one was to develop a system for follow-up. I was like YES, absolutely. If you heard my last episode, I just talked about that. You need a system for follow-up. It's typically where you'll make most of your money, both in selling products and recruiting. MLM ADVICE #7 Here are some other weird bits of MLM advice that I don't agree with at all… Lead with the product, not the biz. Some people are looking for the business. I actually started that way. I don't lead with the product right now. But I know that I'll move that way at some point, but we just passed 1800 people asking to join my downline, who I've never met. And I'm leading with the business first, then the product. That's not a set-in-stone thing that that person is talking about. MLM ADVICE # I think this one actually from entrepreneur.com. I think it was the second piece of advice… Bullet point number two on “How to be successful in MLM”. Take massive action. THAT was the strategy. The strategy was MASSIVE action. What don't you have to do that on? Are you serious? That's the big secret? MLM ADVICE #9 This next one I heard when I was at an event. Everyone there was super excited like, “We can't wait till this guy shows up. He's gonna drop some amazing stuff on you about how he's been able to blow up so big," I was actually with Colton and the time comes… The guy stands up, and he goes, "Guys, here's the big secret on how I've grown my downline so big. When I'm at a restaurant," And everyone starts writing, "R-E-S-T-A-U-R-A-N-T" “When I'm at a restaurant and I see somebody eating alone, I sit down at the table." … And I was waiting… But that was the strategy. Like what kind of hot garbage? Are you serious? MLM ADVICE #10 Here’s another piece of MLM advice that I heard from a huge, famous blogger in MLM space… One of his favorite strategies is to leave business cards on windshields. I was like, "That's your strategy?" No wonder my stuff looks so crazy! MLM ADVICE #11 Another bit of MLM advice was to become a life coach. I don't want to become a life coach. I'm building a business, I'm building an asset, I'm building something that's actually sustainable. I am NOT recruiting anything that has a heartbeat. If I start recruiting people who need the opportunity, I am required to become a life coach. If I start recruiting people who are dying for the opportunity and are begging to be in my downline… They're messaging me, they're the ones that reach back out over Messenger saying, "Hey, let me in." Guess who I don't have to become a life coach for? That person. It's not that I'm NOT willing to help… But if I have to be a life coach for thousands of people, that is not a duplicatable thing. I remember one guy in one of the first MLMs I was a part of. He was like, "This is a passive asset." I was like, "Dude, you're working 80 hours a week. There's nothing passive about it." He was making a lot of money. He was making a good chunk of change every month. He's like, "Yeah, but it's passive." I was like, "There's nothing passive about the way you're doing it, man." It is because of the types of individuals he's bringing in. Not to judge Not to compare I’m not saying anyone's better than anybody else … But some people are just in a better spot in life to take action than others. We all know that's true. MLM ADVICE #12 Here's some great piece of MLM advice. Somebody was like, "You should get on YouTube. You should have a newsletter." YES. "You should blog." … But then they botched it. Having a newsletter Being a podcaster Being a YouTuber A blogger … The reason that's so powerful is that it extends your reach. It creates more noise. It helps people say, "Oh my gosh, have you seen this guy?" I will never, in my entire life ever have to do this episode again. By the time I die, there will probably be tens of thousands of people who have heard this episode. That's the whole point. I'm bending time, baby. That's why publishing's such a big deal. Q: You wanna attract people to you? A: Start something like this. This is one of the easiest ways to do it. You don't even need to have a great offer or a great business, and you'll recruit more people. Make more noise and more people will see you. I publish a lot. I'm very, very, very cutting. MLM ADVICE #13 The next bit of MLM advice: Evaluate the higher-ups. And I was like, "Yeah, totally evaluate the higher-ups." If you wanna see how to have success with what kind of company you're trying to be, definitely evaluate the higher-ups. And he was like, "Are they as committed to your success as you are?” I was like, "No. I'm not responsible for anybody's success." I'm gonna help: Answer questions Solve problems … But the best way for me to be successful is to focus on my success. That's one of the greatest fallacies of the MLM space: You'll get more successful the more people you recruit. The best way for you to be successful is for you to focus on YOU, and make you better. Are they as committed to your success as you are? That's like saying in a marriage that you're gonna focus on changing the other person. If YOU get better, you start healing the relationship a lot faster. That's why I'm so focused on who I want and don't. I require input. I require effort from those I recruit. This isn’t an offer, it is a relationship. For me to say I'm as committed to your success as I am mine… I understand the warm fuzzies it brings, but in my very strong opinion, that is a fallacy that has you recruit people that are probably not a good fit. STEVE LARSEN TOP MLM STRATEGIES Here's what I do believe you should go and evaluate opportunities on. If you're trying to find… A company to go join The success strategies … One of the things that you have to evaluate a company or opportunity on is your ability to market it. Not sell it, market it. How can you rank the product? Can you rank your ability to bring it to market? You can have all the passion in the world but not have a freaking clue how to market, and you're not gonna make any money. It could be the exact opposite. You could have lots of ability to market and have no passion BUT you'll make a lot of money. You need to have a strategy before you join ANY opportunity. How will you market that product? And if you don't know what marketing is... Marketing is how you get people to your face. Sales is what happens when they're in front of your face. My definition of marketing: Marketing is changing somebody's beliefs and prepping them so they can buy. Sales is presenting the offer and overcoming objections. That's what they are. And if you don't have a plan on how you're gonna get more leads, you're gonna die. Q: What does every business need more of, always? A: Cash flow and leads. You have got to have a strategy put in place for those. HOW TO BE SUCCESSFUL IN MLM Next thing, I would evaluate companies and opportunities based on their ability to fulfill. I don't wanna spend all this time putting a marketing strategy together and executing it if the company has a hard time fulfilling. If they can't box up the thing and ship it, I don't care how good I can market, I'm gonna have a lot of people who are mad. I wanna evaluate a company and an opportunity based on how well I'm paid. If I'm not allowed to market a product that has an incredible compensation plan on the internet, I'm still gonna make no money. If I have not as amazing a comp plan but I am allowed to… Put this thing on the internet Say the name Create my own front ends Create funnels Make things that attract people to me … I'm gonna make a ton of money regardless of how amazing or not amazing the comp plan is. The whole point of this is that cash is the byproduct of marketing and marketing alone. Cash is the byproduct of marketing. LEARN HOW TO BE SUCCESSFUL IN MLM DON’T MAKE A… Business card Logo Slogan Cute saying Facebook group that has some alliteration about you being some kind of successful MLM thing The only thing you need to focus on is sustainable marketing strategies. That's why I can walk into any company and help them increase their sales. I know what causes cash. When I walk into any business, including MLM, it's the same stuff. To be an entrepreneur is to be a problem solver. To be an entrepreneur is to know what the marketing strategy is that sells your thing. If you don't know what that is, that's likely the reason why you might not be where you wanna be right now. I largely automated most of my businesses… I'm not taking massive action in certain things anymore. It's because I have systems. Find a company with a product you love. It helps, but it's not required. Identify your target market. YES Listen and then sell the solution. YES Learn how to market. YES 100% Figure out how to stand out from other distributors. YES Develop a system for follow-up. YES, absolutely. Lead with the product, not the biz. That depends, this is not set in stone Take massive action. Not necessarily… I don’t. Sit next to lonely people in restaurants. NO. Leave business cards on windshields. Are you kidding me?! Become a life coach. I don’t wanna be a life coach! Publish. YES! Publish, publish, publish! Evaluate the higher-ups. YES HOW TO BE SUCCESSFUL IN MLM WITH SECRET MLM HACKS Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid. Despite those and other forces, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.

Today I wanna talk to you guys about HOW you follow up with the leads and the people that are actually interested in either your downline or purchasing your product.   We're gonna talk about FOLLOW-UP.    This is something I've talked about quite a bit in other places that I publish… But the follow-up is EVERYTHING.    Whenever I'm at an event, this is one of the BIGGEST questions I get asked. This is one of those repeat questions that I hear.    About three days ago, I was at an event doing some spot coaching with people who were workshopping when somebody said this question…     "Steven, how many times should I be emailing? Is there a certain amount of follow-up I should be doing? Is there such a thing as too much follow-up?"    My response was, "When I am creating a follow-up sequence, I want them to opt-out of me because I am being too aggressive in their eyes."    Do you know what I mean?    That has hardly ever happened… I have never had anybody reach out to me and say, "Enough already."    We've sent over 2 MILLION emails in the last three or four years…    I made a mistake ONE TIME in sending the same email to someone five times…    Quite rightly he reached out and said, "ENOUGH!"    #mybad   That was only one time out of two million emails.    In a typical month, I send    200,000 emails on one email account   Another 200,000 on a second email account    … I send a lot of emails, alright?    MY FOLLOW-UP PROCESS   When I was a door-to-door salesman, one of the biggest things I was taught was FOLLOW-UP.    They trained us really, really well on:    What you'll find   What you'll learn   DID YOU KNOW: Most people don't even follow up once!?    47%-48% of people will follow up ONE time   TYPICALLY, you need to follow-up 5-8 times before somebody says, “Yes”.    Some people have said to me, "You’re following-up five times because you're being aggressive and people finally give in"    No, no, no, it's not that at all.   One of the guys I like to follow online is Frank Kern.    (You've likely heard of his name.)    I saw Frank Kern online recently, and what he did this...    He was sitting at a coffee table with a big bowl of mints.    He took out a small handful of mints and said, "Let's say this represents the people that are ready to buy from you right NOW."    Then he took a BIG amount of mints and he put it in a pile next to the small pile and said, “ This represents the people that will buy from you in the next 60-90 days."    And then he grabbed the rest of them and dumped them in this massive pile.    He said, "These are the ones that are in the far distant future. It's not that you can't sell those that are ready to buy right NOW, but you need to focus on the 60-90 day group.    It's a much LARGER category and you're gonna get a lot more sales for it. If you just focus on the people who want to buy NOW, the issue is that a lot of people are not ready to buy.    It's not that they won't, it's that it takes a few rounds and a few pieces of follow-up."    TWO WAYS TO FOLLOW-UP   There are two ways to follow up:    An annoying way to follow up  A very value-based way to follow up   When you follow up with VALUE, it's a lot easier for people to say YES.    You're not annoying and people are actually looking forward to the interaction with you.    First of all, I want to walk you through a few stats - A case study of how we’re doing this and what it’s meant for us.    I read an article recently that said, “You should only STOP following up in a few scenarios…      They die       They buy       They send you a cease and desist letter."     … The whole point and premise of this is, I want you to know that the follow-up is truly where the money comes in.    IN FACT, I know a lot of people that are the exact same way.    We make money from every dollar we collect on the front… But what we’re really waiting for is the backend.    The BACKEND is where we'll pull another $5, $6, $7, $8, $9, $10 per dollar that we bring in in the front.    MY FOLLOW-UP STATS   I want to share with you, the most recent month's stats.    If you're not on YouTube, that's okay, I'm gonna talk through the numbers here.    These are still warm, okay? I screenshotted and printed stats from two MLM funnels that I have.    And I wanna share the stats with you so you can see how we're doing it and why this matters so much when it comes to the follow-up.    I’m going to be talking about stats from The MLM Funnel - If you go look at themlmfunnel.com, that’s where these stats are coming from.    In the last month, the last 30 days, we sold 520 books.    Go to themlmfunnel.com and look at the book that it's promoting… We've sold 520 of those in the last MONTH.    It has generated, including upsells and stuff like that, $2484.    Now, you might look at that and be like, "Oh, that's awesome."    BUT I'm running an actual business with actual business expenses.    That's not that amazing.    If we just stopped there at $2,400, that's gonna be a MAJOR issue.    ONE thing that we now that they're on our list is FOLLOW UP with them.    There are a few ways that we follow up…    Facebook ads   Email campaigns   When you get my emails, there's a footer at the bottom that says, "Hey, where should you get started?" And it shows you the different places you can go to and the different products that I offer.   There's significant cash that comes from that.    THE EASIEST WAY TO FOLLOW-UP   It's one of the EASIEST ways for you to make money on the follow-up.    Here are the actual stats from The MLM Funnel. Let me walk through them real fast here:   3,000 people hit the first page    950 actually opted in   From the 950 that opted in, we sold 520 books   … It's not bad. A little over half of the people who opt in are buying the book which is not bad at all.    That's actually REALLY good.    Now check this out…    We ALWAYS have a follow-up sequence after someone opts-in.    Quite a lot of people go to the first and second training and it kinda neat to see is how many people are watching each of the FREE trainings that keep pushing them back to the buy.   I know that there's a correlation between how many people are watching the follow-up sequence and those who go purchase the book.    Follow-up is what has saved this funnel.    We only made $2400, which is not tons of cash.    SIDE NOTE: If it feels like a lot of cash, I beg you to re-evaluate your relationship with cash… Because that's not that much money.    If it feels like a lot of money, it's gonna be very hard for you to make that amount of money.    I had somebody tell me once, "If a million dollars feels like a lot of cash, you're gonna have a hard time making a million dollars."    And I was like, "Oh." It wasn't until I started changing some of those beliefs that a million dollars came a lot faster.   FOLLOWING UP WITH YOUR LEADS   Please stick with me because I'm gonna go full circle on this and give you some cool answers on how much we should follow up with people.    The Secret MLM Hacks is a webinar that sells the program Secret MLM Hacks. In the last 30 days, it has made $58,000.    We've sold 51 Secret MLM Hacks, and it's a $997 course.    AND we've sold 133 of these chatbot programs… Which is awesome stuff.    133 of these chatbot programs generated an additional $7500.    In total, it made $58,000.   What's crazy about this is, if you look at The MLM Funnel (go to themlmfunnel.com), once they're on the list, I'm delivering A LOT of value to them for FREE.    Stuff that’s sooo valuable they should be paying for it.   It's under that premise I’m contributing to the relationship where I am allowed to follow-up with them and they don't get mad about it.    That relationship causes a feeling of reciprocity because I'm giving them FREE stuff and answers that are so good they, should be paying for it.    Then what I go do is follow up through stuff in the email footers and an email sequence.    We're retargeting them with Facebook ads.    Our sales have definitely gone up in the last month. I know A LOT of it is because we're spending more on ads.    But it’s also because we’re following up with people.   THE REALITY OF FOLLOWING UP   I've been looking back at some of the affiliate things that I promote…    I've set up so many systems now that we'll do $30,000 to $40,000 to $50,000 a month in affiliate cash.    That's usually the norm - $30,000 to $40,000 a month in affiliate cash.   If I did not follow up with a lot of these people and if we did not turn back and run ads to those look-alike lists… It would stop there.    $30,000 to $50,000 a month is pretty awesome… But we usually do around $150,000 to $200,000.     I KNOW that a lot of it is because of the follow-up.   Back to Frank Kern… I was watching him say, "Hey guys, here's real-life today. I made $11,000 on the front… But if I had not followed up, I wouldn't have made the other $60,000 that we made today."   That's the reality.   Here's the point I’m trying to make…    Just because somebody buys your MLM product doesn't mean they're NOT ready to buy ANOTHER MLM product faster than the autoship ships.    Go reach back out to them.    If they bought a product and they're saying, "Hey, thanks for buying the product," reach back out and say, "Hey, if you like that, other people also like this. Do you want it?"    They've already said YES once.    The second YES is always easier than the first yes.    MAKING YOUR OWN FOLLOW-UP PROCESS   Make a follow-up process and start testing it. Don't just do it willy-nilly.    Sit back and say, "Okay, when somebody buys my MLM's product from me…      I'm gonna reach out to him and ask about this.        I'll give them some value.        I'll reach back out and hit him with this again and ask him if they wanna buy."     Then go test it.    Even if you do it badly, simply by asking, you're gonna make more money.   Most MLMers don't have any kind of follow-up process for their products or once somebody joins their downline.    There's just not a lot of follow-up process to help you get the next sale.    To answer the question, “How much is too much follow-up”...     Stop when they either:     Die    Buy    Send you a cease and desist   … That's the joke.    But in all reality… You can email or send a Facebook message every day.    You should be doing SOMETHING on Facebook or somewhere on social media EVERY DAY.    You gotta talk and you've gotta make noise.    You gotta be loud about this stuff.    It's not JUST gonna happen. It's very hard.    Quite literally, for every $1 we make on the front, we male $4 - $7 on the backend BECAUSE we follow-up!    And that number's about to go waaay up. I'm very excited about that because we've got more stuff that we're dropping out there.    I want you to start getting your brain turning on how you can follow-up. You may not even have a follow-up sequence!   I have a follow-up sequence for when someone:    Buys my product    Joins my downline   Make an actual process and start testing it so you can make those adjustments and  improvements.    It's significantly easier to get that second YES and for more money as well.    FOLLOWING UP IN MLM   Just because it's an MLM doesn’t make it different from a normal business.   Follow up with buyers and resell them something else.    Depending on the price point, I will immediately follow up with two other things after someone buys.    For anything that’s lower than $200, I'm gonna offer them five separate products in a row:    The first thing Two other things  A downsell  A bump   … And you can do it WITHOUT being annoying.    You can do it while adding VALUE.    That's how I run it.    #justfollow-up    If you DON’T have a sequence, go make one.    Don't do it willy-nilly - I just want you to be able to track the results from it.    Then guess what? Hand it off to those people in your downline.    BOOM!    Increased all your team volumes.    If you've not yet, go to secretmlmhacks.com and join the program there.   LEARN HOW TO FOLLOW-UP    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

I'm very excited to share with you today's episode all about how to make strategic noise. I'm gonna share with you a video ad we created recently, AND teach you a little bit more about the script that we used to make it. I know I've talked about this a little bit in a previous episode (or two) about how we wrote the script for themlmfunnel.com ad. Go to themlmfunnel.com if you wanna look at it. But I'm actually gonna put it right here in this episode! And the ONLY reason is because I want you to watch what I'm doing. I couldn’t care less if you actually go get the thing that it's promoting. What I want you to see is how I'm using things that people are already familiar with in their ads. HOW TO MAKE STRATEGIC NOISE I have been studying more P.T. Barnum… And if you do not know who he is, P.T. Barnum is famous for his circus that he created. He's The P.T. Barnum Circus. But he didn't start doing that till later on in his life… He had a museum that he would promote… And he's kind of a serial entrepreneur. One of the things that P.T. Barnum was most known for was his bizarre ways of gaining attention. And to be a marketer is to be an attention-getter. THAT’S what I'm gonna show you guys in this ad. https://youtu.be/oC1U_Q2yBXM One of the things that he did way back in the mid 1800s when he had this museum was, he went and he found this homeless guy… He walked up to the homeless guy, and he told him to: Every hour, on the hour, several times a day, carry these bricks… He was supposed to put a brick on the corner of all these streets around the museum… And walk around, every so often, throughout the day, take one brick and replace it with the one that's on another street corner… Then walk to the next corner, and replace that brick with another one… And go to the next corner, without saying anything… … That was it. Then he was supposed to go drink and take a nap. It was only 30 minutes before this bizarre act was causing attention around his museum, and thus he would get more sales. I think he paid him 15 cents an hour to do this. He did A LOT of really bizarre, random things. He was the first one to bring an ELEPHANT to America. He's the first one to do a lot of things. And what he was great at was using strategic noise. MAKING A VIDEO AD FOR STRATEGIC NOISE I believe the world is noisy already… I'm not telling you to make strategic noise for noise's sake. However, to be a marketer… Multi-level marketer Network marketer ... You are a marketer, but the industry is mis-named. It is largely mis-named, because they're like, "You can only use these kinds of noise." And it's not really strategic noise… It's like a whisper. I want you to see how I am creating noise. This will make sense when you actually watch it. I'm doing bizarre things… And you don't need an explanation. People NEED curiosity in their lives. They WANT excitement. I challenge you: To watch what I'm doing and how I'm orchestrating it. HINT: Don't stop when you see me get to the offer ;) I strongly encourage you to go and watch the YouTube version of this podcast episode because you’ll actually SEE the ad… The jump cuts How fast we did I had a professional video ad team follow me around for a day. We shot this ad and we've been going back and forth on different cut styles, when to take this out, and put this in, and what kind of words to put on the screens etc. I'm using an actual script in my head… And then I'm doing a few weird, bizarre things that make no sense for the sake of gaining attention. MLM VIDEO AD In the ad, I'm also making fun of a few things that are widely known inside of MLM. Q: Why would I do that? A: Because they're widely known inside of MLM. One of my favorite Shark Tank episodes was where they turned down funding for this guy because… They loved his product, they liked him, they thought it was amazing. BUT the only reason why none of them funded him is because of this… This is what he said. "I like it, I like you, it's amazing. The only issue is it would cost millions of dollars to educate the market, in order for them to buy this." I was like, "Oh man, that's a powerful statement right there." You don't have to be this prolific genius. The market will tell you what’s already known. If you're like, “How do I make ads for this or that?”, “How do I gain attention?”, “How do I gain more noise?” You need to join in the place where they already are, and then take them to a new spot. Watch the ad and I want you to do something for me… When you learn something cool or observe something, please pause it and take notes. One of the ways I learned how to write scripts in my early days was to watched A LOT of videos. I would press play and then press pause and write it down. Q: Did that take few hours? A: Yeah, it did. Actually, sometimes it'd take a few days. But I internalized it on such a deep level. It meant I could replicate it and do the same, which is why we're doing all this. Take out a piece of paper. LEARN FROM THIS VIDEO AD What I'm good at is causing buying emotions. When you start to feel the buying emotions, pause and take note as to why you're feeling the buying emotion. This is one of the greatest educations I could give you on this podcast. Make notes when you: Start to feel the buying emotions Learn something new When you see something bizarre I'm doing this to fight false beliefs and poke fun of certain things. But there's a spot where I switch gears and start pitching. Watch that. Try and answer these questions: Why am I pitching what I am? Who am I pitching it to? Who do you think my target buyer is? … Thinking this way turns you into a marketer. You DID NOT become a marketer because you joined MLM. I needed to turn you into a marketer. Dissect this ad and go slow. Watch what I do to create scarcity and urgency. What do I do to walk them through buying? What do I do afterwards for all the knee-jerk reactions I know people are gonna have when they watch it. Watch it the whole way through… Do it a few times because it's very, very powerful. It's gonna be powerful for you seeing how us marketers actually orchestrate strategic noise. THE MLM FUNNEL VIDEO AD Is success in MLM even possible today? Well, let me ask you this…. Will this TV blow up with four pounds of explosives under it? BOOM! Whoa! I'm Steve, and MLM is stuck in the '90s! HELLO, the Internet is here! MLM is loaded with old and outdated methods, like… The three-way phone call! "Hey, you wanna make some money? I don't know how it works, but you gotta talk to this guy. Let me three-way you in." OR making a huge list of your friends and family that are uninterested and bugging them… The next question I have to answer is, “What island will I buy?!” OR have you ever attended one of those home parties that turns out to be fake? "Thanks all for coming to my party. I can't wait for you all to buy my product and fuel my future and retirement, 'cause I really haven't learned how to sell." "This party sucks!" I'm totally kidding… But serious. VIDEO AD FOR NETWORK MARKETING SECRETS The point is that us Internet marketers are playing the MLM game completely different than you've likely been taught. So to be clear, YES, I am in an MLM and I'm actively building… And YES, I'm actually using the Internet to do so. That whole thing that you can't use the Internet in your MLM… … It's how I'm using the Internet and Facebook and funnels that might surprise you. While I personally sell a lot of programs and courses about my own MLM methods, the purpose and point of this video is to show you another new fascinating book that will help walk you into modern MLM. It's called Network Marketing Secrets and it's by Russel Brunson. While old-school MLM tactics can work, it's like putting Han Solo against Superman. Come on, CGI is here. DIFFERENT WAYS TO MAKE STRATEGIC NOISE We do MLM DIFFERENTLY. Network Marketing Secrets will teach you how we're really recruiting online, automated, without talking to anybody. Q: Steve, why are you doing this? A: Well, the hope is that you go buy this book, make fat stacks of cash with it, and then you can use some of that money to buy my programs. What I'm gonna do is, I'm actually going to bribe you to buy this book through my affiliate link… Let's go check out these bonuses I got for you guys so that I can ethically bribe you to come get this. Shazam! Here's what you guys are gonna get when you guys get the Network Marketing Secrets book by clicking the link down below. [BUY NOW] 1. You guys are gonna get the Recruiting Funnel video course. One of the things that I've become known for is how I recruit, and while I've been filming this video ad in front of you guys right now, I've had people joining my downline automatically. If you guys wanna see how I do that, I recorded my screen and how I actually set up these recruiting funnels. The benefit of that is that this took me a couple years to figure out in all the finer points. You guys are literally gonna watch me, in front of a live audience, go build my recruiting funnel - My auto-recruiting funnel. Super cool, right? Total value: $497 I'm pumped for you guys to have it. OVER-DELIVER IN YOUR VIDEO AD So you guys get the Recruiting Funnel video course. Then I was like, “What else can we do? How else can we over-deliver on this?” If you guys choose to go get this book by clicking the link down below… [BUY NOW] 2. I'm gonna give you guys the Recruiting Funnel video course, but you're also going to get… The pre-built recruiting funnel template. I don't want you to watch this video course and then say, "Stephen, but you're a professional funnel builder. Of course you can pull that off." So what we did is, my team and I, we just went through and pre-built one for you that you can just download. You can get the recruiting funnel video course AND the pre-built recruiting funnel templates. Total value: $1,000 We're excited to give you that away for FREE. GET NETWORK MARKETING SECRETS If you choose to get the Network Marketing Secrets book through my link. What else do you need? What else can I give you guys? 3. We're gonna give you ON TOP OF THAT… Hack MLM. It is the downline onboarding template that I personally use. When somebody joins my downline… What I really do with them is NOT MUCH. What I did instead is, I filmed a 30-day video course walking them through how our: Back office works Products work What the bonus structure is like All the stuff that everybody asks anyway! What I did is, I filmed a course walking them through that… And then I was like, "Well, what if I was to give everybody in my downline the recruiting funnel and all these things as well?" What you’Re gonna see is the course that I hand off and is automatically given to my downline so that they're auto-trained. This has truly become an automated asset for me. We're gonna give you a ticket so you can check that out as if you were part of my downline and watch how I'm actually recruiting and then training my personal team. STEVE LARSEN VIDEO AD You’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template, so you have the template. Also inside Hack MLM, you have access to seeing how I personally am training those that I go and recruit because we're auto recruiting DAILY. What else can I give you? 4. We are going to give you a discount ticket to OfferMind. What I'm doing right here in front of you… Most people don't know how to do. I wanna help you guys make sexy offers for whatever MLM network marketing company, direct sales company you’re in. I'm gonna show you guys how to go and create an offer that's sexy and show you how to sell it. YES, this works in MLM. It's what I'm doing NOW. This works, no matter what you're in… Whether you sell online or offline… I want you to come to an event called OfferMind… And we're gonna give you guys a special discount code so you can come as my guest at a discounted rate than everyone else is gonna pay to be there. Very stoked about it. This is my yearly events. It's gonna be 1000 people who are really pumped about it. So you guys will get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (the actual one that I gave my very team) Discount ticket to come to OfferMind so you can make sexy offers that will make you stand out and unique amongst all of your upline and your downline. MLM FUNNEL VIDEO AD … What else can I give you? How can I over deliver? I wanna give you guys the MLM book funnel breakdown. When you guys actually click the link down below, what's gonna happen is… [BUY NOW] It's gonna take you over to another page It'll say, "Hey, put your email in. Put your email in so we know where to send you these bonuses." All you're gonna do is get the book on the next page that shows up. I thought, "Self, why don't you go and record yourself doing a breakdown of that funnel?" So you guys are gonna walk through a funnel from Russell Brunson. I was his funnel brother for two years. I put almost 500 funnels under my belt while I was working over there. What I'm gonna do is, I have a cool video course for you as well walking through how to go and actually build an MLM book funnel. Now, I'm gonna break it down, show you what he's doing step by step, and if you're lucky, we'll have a few of the actual nuggets in there that I wanna tell you about here. I'm actually super psyched for you guys to have this. There's a lot of MLMers who get big by writing their own book… When you do that, or if you ever choose to, how do you actually sell this on the internet in an effective manner? That's what I'm gonna teach you here inside the MLM book funnel breakdown. Very, very excited to do that. Total value: $197 WHAT YOU’RE GONNA GET IN THE MLM FUNNEL To recep, you’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (this is how I do it personally in my team as well, amongst these as well) I'm gonna give you a discount code for my OfferMind event so you can come as a guest and be discounted and be there for two days, learn how to create a cool, sexy offer for your MLM upline and downline. MLM book funnel breakdown Total value: $2,138 We're very stoked for you guys to have this. All you have to do is get THIS. Literally, all you're gonna do is go click the button below this video. Put in your email… It's gonna say, "Hey, where would you like us to send your bonuses when you go get this book?" Put in your email address and buy the book. … I think it's seven bucks. Then all you do is your FREE bonuses, we release weekly. I just take the list of those who've been buying it through me, and we give you access. **Watch your email because all those bonuses I was just sharing with you will be kept inside your own members area.** WHAT YOU’RE GONNA GET FROM THE VIDEO AD Just to recap again… You're gonna get: The recruiting funnel video course The pre-built recruiting funnel template (the very ones that I use and hand off to my downline, it's very awesome). The Hack MLM downline onboarding course. A discount ticket to OfferMind, so you can learn how to make sexy offers. The MLM book funnel template Total value: $2,138 Just click the link below and then put in your email address and buy the book. [BUY NOW] The bonuses will show up on a weekly basis. "But Steve, I love the way my MLM has been teaching me to recruit and sell." Yeah, things that are comfortable can be cute, but what has it ever done for you? "But Steve, if it's not broke, don't fix it, right?" "Alright, but no one's buying 100 pound TVs anymore.” Guys, MLM has changed! The internet is here. Regardless of what your friends or family say, your up or downline, corporate HQ, or your dog says… Internet is part of the MLM business. So, congrats. Throw a party because you're about to learn how big MLMers actually do this. THE MLM FUNNEL WITH STEVE LARSEN The biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't let you say their name on the internet, which is stupid. Despite that, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a mini-course… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now. Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

There are a TON of people/companies out there that will offer to build your funnel and marketing system... but who should you be trusting? You can join the FREE private group where we talk about all things Sales Funnels for MLM at www.mlmsalesfunnels.com. Enjoy the show! And if you did, leave a review on the podcast! If you do, email support@zacharyspear.com and we'll send you our very own free+shipping funnel which has been featured on the ClickFunnels' homepage and "mother funnel" which produces thousands of people contacting us to join our business. Yours completely for free when you leave a review and a 5 star rating. Plus one lucky reviewer each month will receive a FREE MLM Rebels membership, which includes private coaching, a street value of $25,000. All you have to do to enter is leave a 5 star rating and review on the podcast!

I wanna teach you a little bit more about HOW to create ads or write video scripts for products you’re promoting in the MLM space….    About a week ago, towards the end of the day, I knew that we were gonna go do a bunch of filming the next day for some funnels that you guys will see us launching soon…     In fact, I'll tell you about one of them today.    I thought, “What could we do to make a video that's off the top crazy?”    Whether you're brand new in MLM, network marketing, or direct sales, whatever you choose to call it… We're all basically commission-based salesmen.    Whatever it is that you are going to choose to sell… Understand that as a marketer you are a NOISEMAKER.    Some people have gotten mad when I've said in the past…    They're like, "Hey, look, there's enough noise out there all ready in this planet, Steve, and I don't need to be making more of it."    I'm not saying make noise for noise's sake…    CREATING SUCCESS IN MLM   I have a bunch of quotes on the ceiling in my office…    I ran out of wall space because I’ve got whiteboards everywhere… So I started putting my quotes on the ceiling.    There is a quote up there that says, "When you open your mouth, you are either contributing and adding value or you're just making distraction and noise and nonsense"    What I'm saying is, by making noise, do things of value.    That's what we ask ourselves frequently here in this office.    There's several others that work here now… And we will all sit down and start thinking, “What could we do that would cause positive good noise that brings attention over to what we're doing?”    It's been great and it's been a ton of fun doing that. We come up with some pretty aggressive things sometimes.    I live in Boise, Idaho, right next to ClickFunnels. We had this idea to go 30 minutes away to this place where we could SHOOT.    I shot a lot of guns growing up and I was in the Army for about four and a half years… I just love guns. Guns are fun when you're safe with them.    I was like, "Let's do something with guns. Let's do something that's big and aggressive,"    We decided to go to these places and start shooting some guns and we brought our videographer with us so we could start shooting.    Shooting with a camera but also shooting with a gun…     I wrote this script… The purpose of the script is to go in and ruffle some feathers around a lot of false beliefs in the MLM space.     I wanna read the script to you real quick so you can see how I wrote this…    ADS FOR SUCCESS IN MLM   With any script that I write EVER… Whether it's for the Secret MLM Hacks Webinar (if you guys wanna see that, go to secretmlmhacks.com) or anything really... I always step back and think about my target audience.    Whether you're:    Selling product  Trying to recruit Building or selling the products   … Think about the mainstream things.    What are the mainstream things that my dream customer believes right now and I KNOW are WRONG?   Then what I do is become the OPPOSITE of that in the ad or in the script.    It's one of the EASIEST ways to get a lot of attention.    Let's say that you were gonna go speak to a bunch of bodybuilders and you're selling them a CrossFit program…     What are all the beliefs that a bodybuilder has that you know are WRONG that could be hurting them?     I'm gonna bring that out in the ad and become the exact OPPOSITE of it.    I am the ANTI of that thing… Openly, loud and proud!    You'll see what I mean as we go here…     So what we did was…    Bought a shotgun And we bought Tannerite   … If you don't know what this stuff is, it's an explosive (it's legal). We got it from Dick's Sporting Goods.    I went to a party store and I got tons of stuff…    A full-board cutout of Superman  Hans Solo A hundred-pound, old-school TV that we've just had sitting on the side of our house forever…  this thing's sooo heavy A really old Mac computer Lots of spray paint   We drove out to this place (it was a super nice day) and we went out to this clearing…    THIS is the script that I wrote…    NETWORK MARKETING ADS SCRIPT    It starts out with me standing in a field…     "Is success in MLM even possible today?"    What's cool about starting anything with a question is that questions hijack brains.   If I was to ask you a question like, "Are you really actually gonna be successful in your MLM right now?"    By default, you can't NOT think about that. That's WHY questions are such a powerful opener.   "Is success in MLM even possible today?"    And then it backs out and I'm standing in this field with a TV…     "Well, let me ask you this..."    It's kind of like those Geico commercials… "Could Geico really save you 15% on car insurance?”   "Could a woodchuck chuck wood?"    And then it goes to a woodchuck throwing wood…    There's A LOT of fast cuts in this…     "Is success in MLM even possible today?    Well, let me ask you this…     Will this old-school, hundred-pound TV explode with only four pounds of Tannerite under it?"    Then it zooms away to us shooting the Tannerite and the TV flips through the air and explodes… It's really awesome!    The shockwave was huge!    "I'm Steve. MLM is stuck in the '90s. Hello, the internet is here!"    And it's all these cool little cuts back and forth.    "MLM is loaded with old-school methods like the three-way phone calls... "   If this offends you.. Don't get offended. Watch what I'm doing.    IS SUCCESS IN MLM EVEN POSSIBLE?   We zoom to me standing in a Walmart parking lot and I take a step up to Colton (the other owner of Secret MLM Hacks) and go…    "Hey, this guy's gonna make us a bunch of money. I don't know how, but we gotta three-way call now.”   He picks up a book and slaps me and I have a delayed reaction. I'm going hyperbole, slapstick, kind of over the top because I know that this is gonna be a touchy…    I don't do three-way phone calls. I'm not saying that you CAN’T… I'm just saying I didn't wanna do that so I built my own system that recruits for me.    In the last four days we've had NINE people join… Who I haven't spoken to but they're getting trained at this insane level because I automated the training.    I'm going through three things, three methods, that I KNOW MLM believes will cause success that I don't really agree with…    I said, "It's filled with old-school methods like the three-way phone call, making a huge list of uninterested family and friends and bugging them."    Then it goes to me on a whiteboard writing down:   Total Facebook friends = 2,047   Total MLM leads = 2,047    Then I look up to the side and go, "What island should I buy?"    We've all been there and that's why this is really aggressive.    MARKETING FOR SUCCESS IN MLM   Then I said, "And finally, fake home parties."    And we set up a home party and people are wearing party hats. They're sitting there and I stand up at the front…    Guys, this is REALLY controversial. If it's pissing you off, you need to watch what I'm doing and model in your MLM.    I'm not trying to be offensive for offensive's sake…     If someone gets offended by it, that's not the goal. I'm not trying to do that…    I'm taking the mainstream beliefs, the methods that people believe are required in MLM and becoming the OPPOSITE of those because I don't agree with them.    So if you're thinking about your…    MLM Product Opportunity   If you don't know who  your target dream customer is… That's why you're having a hard time selling in the first place.    Whatever your dream target customer believes will give them success, and you're like, "No, no, no, no, no.”    "You’re taking that supplement."    "You have that insurance plan.”    "You having that retirement thing."    Have you told them that that's not true at all in a very memorable way?    This is what I'm doing with this…    I said, "Finally, the fake home party."    We set up a home party and I'm going waaaay over the top in the video. It's hyperbole but it's to cause a point.    "Hey, everyone, thanks so much for coming to my home party. I can't wait for you to buy my stuff and fuel my retirement and future because truly I never learned how to sell."    Then my buddy, Colton, stands up and he goes, "This party sucks!"    He slams something on the ground and then reaches out with the book again and slaps my face, with a delayed reaction.    THE MLM FUNNEL AND NETWORK MARKETING SECRETS    This is spicy, and it's meant to be edgy… That's partly my personality.    If you don't want to be that way, you don't HAVE to. This is just something that I did.    "This party sucks!"... Then it zooms to me in a studio. It's all nice, and I'm standing in front of a camera.    I go, "Hey, look, I'm serious but joking. The point is us full time internet marketers are playing the MLM game completely different than what you've been taught by your upline,"    I said, "To be clear, YES, I am building actively in an MLM.”    I HATE it when I find out someone that I'm learning from is NOT actually doing the thing that they're teaching. There are tons of MLM gurus that are out there like that.    Now it zooms back to me with a shotgun and I'm walking… “Yes, to be clear," and I load it "I am building an MLM actively right now. I'm a participant in this place,"    "YES, I'm using the internet to grow my MLM."    I look over and point at this old-school Mac. We sprayed “MLM + WEB?” with question marks all over it.    "You can do that in MLM? YEAH YOU CAN! I'm doing it right now."    Then I blow a shotgun round through the center of the computer. It was really fun.    And then it was zooms out to me looking at it… A little bit further away Colton's loading a big rifle.    MYTHS ABOUT SUCCESS IN MLM   I turned around to the camera and I say, "So the whole myth that you can't use the internet to grow what you're doing..."    Then as we both look over and Colton lines up, and goes, BOOM!    We shot five pounds of explosives under this TV, and it went flipping through the air and I said, "Myth busted, that's crap."    I'm taking ALL the things that I've seen people believe about MLM constraints…    I don't talk about my MLM on here… I don't name it. That’s one of the reasons I can do it.    A lot of you come join my downline because of how many tools we have for you afterwards. You learn waaaay more about that in Secret MLM Hacks.    I tell them, "Guys, how I'm using Facebook funnels and the internet that might surprise you… Now I personally sell programs, and books, teaching my own MLM methods. I honestly just wanna make a cool video to tell you about another fascinating book that'll help you make the transition into modern MLM."    What I'm doing in the video is I'm promoting Russell's new book called "Network Marketing Secrets".    I tell them, "Go to The MLM Funnel, themlmfunnel.com and get your copy from me".   "Get your copy of 'Network Marketing Secrets' and there's a bunch of cool bonuses there. It's called 'Network Marketing Secrets' by Russell Brunson."    "While old-school MLM tactics CAN work..."    Now we're zooming back to a rock face and I have a huge cardboard cutout of Superman and Hans Solo…     I said, "It's like putting Hans Solo against Superman. Hans Solo was cool 30 years ago… CGI is here!"    HOW TO HAVE SUCCESS IN MLM   "We do MLM differently. ‘Network Marketing Secrets' and the programs that I share with you will teach you HOW we're really doing MLM online, automated, without talking to anybody."    “I'm not removing the person from this business. I have other MLM automated programs teaching HOW to do this and I'm hoping you buy this book and make fat stacks of cash and use some of it to come buy my programs in the future."    How evil of a plan is that?    And maybe you join my team…  "Here's what you're gonna get…”    Then I go through and I give them a really cool offer. I'm giving them one of my recruiting funnels if they buy the book through my link.    Same offer's for you, by the way. If you guys go to themlmfunnel.com it will take you over there and you'll see what the offer is.    I recorded myself building a recruiting funnel in front of a live audience. They get that video course so they can see how I built all the pages… Then they get the actual funnel itself.    If you don't have a ClickFunnels account, it will give you a two-week FREE trial when you click on the link.    I give them the program that I train my downline with once they join me. That way they can see HOW I do it so they can go do it in their own MLM.     SUCCESS IN MLM IS NOT CUTE    I don't wanna marry my downline… The point for me is to build an ASSET… Not a job.    Therefore I should automate certain things that I do all the time. If I'm doing them all the time, it's the same thing over and over again. Why on Earth would I not put a system in place to automate that?    I give them a discount ticket to OfferMind, which I'll invite you guys to come to. It's September 2nd and 3rd. Russell Brunson will be keynoting at that. I teach you how to make a sexy offer so that you actually can outvalue your upline and downline.    I said, "Sure, you may love the cute way your MLM has taught you to recruit and sell…”    Then I pick up this panda (it's a pinata) and I say, "You're right. Things that are comfortable can be really cute. But what has cute and comfy actually done for you?"    And then it's me slamming the thing on the ground and ripping the head off of it.    It's a really aggressive ad. Go to themlmfunnel.com, because that’s where this video is going to live. You can go watch the whole thing.    "But, Steve, if it's not broke, don't fix it."    "No one's buying hundred-pound TVs anymore. MLM has changed."    There's an analogy that I gave… You probably saw it in this past four-part series that we just did.    It's not that the way MLM teaches you traditionally CAN’T work… It's like putting a Prius against a race car down a drag strip. It's so much faster.    I can auto-pitch people like crazy… Far more than I ever had time to do.    HOW THE BIG GUYS HAVE SUCCESS IN MLM   We're well over 1,500 people asking to join my downline. I didn't recruit them all because I chop a lot of of them out because it's a REAL application. But 1,500 people have asked to join my downline in the last year and a half.    Learn this stuff. That's why I do this show. I know it's controversial and I know it pisses people off… Usually it's because they don't know HOW to do it and then I freak them out.    Whatever, it works. We're doing it. Tons of people are. I've had multiple people recruit several hundred in a month. Just in the Secret MLM Hacks program, not my downline alone.    Internet is part of the MLM future.   It's the way the huge guys have already been playing it. They're just not teaching you that.    Then we shoot back over to me… Colton and Austin are standing on a rock with confetti rockets.   I say, "So, congrats." BOOM, and we all shoot the confetti out. "Throw a party because you're about to learn how the big MLMers are actually playing the game."    Then I say, "Click the link below "o get all those cool bonuses and get the book and we'll ship it on out to you."   I just wanted to break that down so you guys can see HOW we do that. If you wanna see the actually final video go to themlmfunnel.com. It is meant to be shaking.    MARKETING AND CHANGING BELIEFS IN MLM   A marketer does not nothing more than change beliefs in order to cause a sale. That's what marketing is.    It's not…     Logos Slogans Ads   … That's all part of it, it's an appendage. But marketing itself is changing beliefs with the intent of a sale to happen.    The first two MLMs I was in were like, "Okay, let's do some three-way phone calls. Make a huge list of your friends and family. And, by the way, you might wanna think about throwing a home party."    I did those things! The three-way phone calls, the fake home parties, I made a huge list of uninterested friends and family, and it was extremely embarrassing.    I still have soured relationships to this day because of that, and I hate it. I will fight it. It's the reason WHY I created such an intense ad.    Go and check out themlmfunnel.com.   For those of you who are like, "I don't know if I should be in Secret MLM Hacks yet." Probably going to themlmfunnel.com is the place to start with if you're not ready yet.    If you are wanting to go full swing, like, "Stephen, I'm ready to do this. Let's make this an actual asset." Go to Secret MLM Hacks and buy the program.    We're about the raise the price on it because it's freakin' incredible.    Go to themlmfunnel.com. If you're limited… That's fine, the book's $7 and it omes with all those bonuses.   When you go to themlmfunnel.com, I beg you to buy SLOWLY, so you can watch through all the things that I'm doing inside there.   CHECK OUT THE MLM FUNNEL    Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

I want to share with you a project that I've been doing here… I bought themlmfunnel.com and I want to share with you the Funnel.    If you're reading the blog, that's great… But I would come and WATCH this one.     I have my whiteboard here and I spent quite a bit of time drawing this funnel.    Back in the day, I used to build my own funnels… But now I have a team.    I draw the funnel for the team, and I record myself going through it, and then I say, “Okay, go build it!”    What's cool about that is… Stuff that gets done WITHOUT me!    It's one of the ways they created leverage.   THE MLM FUNNEL   I create TWO different kinds of MLM funnels…   A funnel to sell product Another funnel to sell the opportunity (to recruit)    If you've never taken the Secret MLM Hacks Program, go to secretmlmhacks.com, and you can actually see the companion to this show.    It's actually a program, and this show is to help facilitate that program as well.    When I need to promote something that I don't own the checkout for… That's all MLM is!    I remember the first time I realized that I’d get in trouble both with my MLM, Facebook, and all these other ad platforms, if I take my MLM product and I drive ads to it on Facebook.    Can't do that.    For the most part, you're not allowed to do that. Facebook hates the use of MLM online, and I totally get it.    It's because no one knows how to do it RIGHT… And they go take selfies in the gym…    Caption: Working from home today!    That sucks. I hate that. It's the dumbest type of marketing ever in my opinion!     I want to teach HOW to sell things on the internet with the funnel that's very easy to use.    It's literally ONE page.     This one-page funnel made me $110,000 in the last six months!   I've made $110,000 as an affiliate for somebody else.    What you have to understand is: The affiliate model on the internet is the exact same as the MLM model.    I have tons of people who are affiliates for Secret MLM Hacks because it's the same model.    You are not allowed to do affiliate products in a lot of places… Just like MLM…    So, what do you do?    AUTOMATE SELLING YOUR MLM PRODUCTS   I wanna teach you how this model is very easy to use to sell your MLM's product.    THIS is a powerful episode and I want you to buckle up...   You may want to come to YouTube so that you can see what I'm gonna draw here on my whiteboard.    As I bring it in… I'm nervous that someone's gonna have a heart attack.    It might look crazy, IT’S NOT. It's actually super simple.    It's more that I'm a messy drawer… It's not a messy model at all.    If you don't know what a funnel is… A funnel is just a sales process which you can automate.   I can automate ways to get leads I can automate ways to get sales   This is how I automate when I DON’T control the cart.    You have NO control over the checkout process when you send people to your link.     THIS is how you can still have a massive impact on your sales AND... If you have never taken a Hack MLM Program, go to hackmlm.com and it walks through this in depth.    If you're actually serious about it and want to get these systems for yourself, go to secretmlmhacks.com and get this program.    This is why it's been such a big deal… It's because I flip a lot of these models on its head.    I don't use the way upliners teach MLM I've never done a home meeting I've never done a hotel meeting I don't do phone meetings   … I auto-recruit pretty much DAILY!    FREAKING OUT OVER THE MLM FUNNEL   I don't want anyone to freak out or anything but I want you to take note of the process I go through to create a funnel.    This works if you are trying to recruit It also works if you're trying to do products   I would use this funnel that I'm about to share with you to SELL products.    I can use this to promote something that I don't own the cart for… This is the MLM FUNNEL.    If you go to themlmfunnel.com, this is what you're about to see when you go there.     **No one have a heart attack or anything**     THIS is why it works for MLM… When I don't own somebody else's product, what are all the things somebody's going to struggle with?    What are all the things somebody's going to struggle with when they buy the other person's product through my link?    And I come up with my own OFFER.    Think about this for a moment…    There's a really cool book that Russell Brunson just put out called Network Marketing Secrets, and I created this funnel to promote that book.    It’s the exact same model to go sell MLM products with… There's no difference!    I keep telling everybody it's the same thing as affiliate marketing online!    You don't control the cart in both scenarios Both times, you get paid off of commission    In MLM, you are a commission-based salesman. There's freedom when you accept that.    What does that model look like on the internet? Let's take that model and go pull it into MLM. This is what Secret MLM Hacks teaches.    NEW NETWORK MARKETING SECRETS BOOK   Some people think they need to be techy… I'm not techy. I use ClickFunnels.    Drag and drop. Click. Save. DONE.    THIS is what I drew for my team.    I am selling Russell's new Network Marketing Secrets book and I don't control the cart… I don't control the checkout at all. This is Russell Brunson's page.    How do I promote that when I don't own the cart?    This is the same problem in MLM.    There’s a really easy solution… You create what's called a BRIDGE PAGE.    THIS is a bridge page…    I'm gonna send traffic to this page first, and THEN incentivize them to go buy through my link… It's really easy.    All I do is… I think to myself, “If people go buy a book like Network Marketing Secrets from a guy like Russell Brunson… What are some of the questions that they are gonna have? What are some of the issues that they're gonna experience when they buy it?”    They might have the problem of wondering how on earth to create a recruiting funnel They might wonder how to go create a product funnel similar to the one    If they're like, “Stephen, I'm not a funnel builder”... That's fine. I'm a funnel builder NERD.    I'm a geek so that YOU don't have to be… Which is my positioning in this marketplace.    If I'm gonna go do this, I wanna know HOW should I train my downline on this stuff…    WHAT YOU LEARN IN SECRET MLM HACKS   Let's think about this then… I call this my 30-day downline trainer.   Here's what you need to do in the first 30-days of my downline to be successful.    I'm not JUST teaching about the MLM… I'm teaching them how to go set up recruiting funnels (which is really awesome and where a lot of the power of my downline has come).    I just teach them the same thing that I've done.    People might want to know MORE about how to publish and create content that makes them an attractive character on the internet… THIS is my publishing keystone.    I'm starting to think through WHAT ELSE I could add to the thing that I'm promoting.    THIS is why I outvalue my upline and downline so well. I look at the products that my MLM sells and I'm like, “What else other value can I add and go create?”    And if I don't know how to do something, somebody else does.    This game is not about YOU being prolific and amazing and brilliant in every instrument in the orchestra. This is about you being the maestro. Just be the orchestrator.    You're the conductor, baby!   That's all entrepreneurship is… Knowing HOW to guide everything.    I don't know how to do most of the things that my business does…     Some people get mad about that…    That's what the Secret MLM Hacks Program teaches you.    I might wanna go in and help people know, “You can actually get a discount ticket to my next event if you buy this through my link.”    If you go to themlmfunnel.com, you're gonna see this.    AUTOMATE AND MAKE A LOT OF MONEY   I think through this offer ahead of time… What am I gonna send them to when they buy through my link?   I've made A LOT of money doing this. This strategy is really freaking easy.    Most people are like, “It's different for MLM”. NO IT’S NOT! Suck it up!    I get so sick of that. IT’S not different. WE’RE different…    BUT 99% of it is the same thing.    Same flesh and blood Same ideas as everybody else    That last 1% is what makes you YOU.    I always ask myself, “How I can add value to whatever it is I'm promoting”... And then this is the funnel I go build to support it.    That's not ALL of the offer… But that's A LOT of the offer.    If you go to themlmfunnel.com, you'll see what I'm talking about.    Just a side note…    Hopefully you enjoyed the journey with me. I hope this whole thing has helped awaken your mind to WHAT actual MLMers do to sell a lot. I   t's not home meetings. That's sooo 20 years ago. I'm not saying you can't be successful with it, but it's just a lot harder and you have to go through a lot more failure and rejection to do it.    I don't experience very much rejection.    The next step is… If I want to get them over to the page where they can BUY Russell Brunsons Network Marketing Secrets… I want to incentivize them to buy through my link.    It’s the same freaking scenario as if I'm going to promote my MLM's product… SAME THING!   I teach you how to create a unique recruiting offer in Secret MLM Hacks amongst a ton of other stuff.    THE NETWORK MARKETING SECRETS GOAL   The goal is not to be better than your upline or downline… The goal is to be DIFFERENT and NEW.    That's subtle but extremely important, and you’ll make a lot more money.    Go to themlmfunnel.com, open up a new tab and follow along with me and you'll see exactly what I'm talking about.    The first thing you'll see is I have a video walking people through WHAT they're about to see.    “What's up, my name's Steve Larsen. I'm a huge fan of network marketing, MLM, whatever you choose to call it. I'm a huge fan of Russell Brunson. I'm a huge fan of funnels and automation and building real assets. I want to incentivize you to go get the book that is on the very next page. You could use anyone's other affiliate link to go get the book… But I want to really incentivize you because I want to thank you for getting it through me. What I'm gonna give you is this…”    The section below describe what you get from me when you choose to get it from my link.    This is the same thing I do in MLM.   THIS works and my MLM is begging me to come in and build this for the entire MLM now.    I was taught to go talk to friends and family… And if they're really interested in it, there's nothing wrong with that. I don't have a problem if you go talk to your friends and family…    But only if they are the kinds of people who WANT it, not NEED it.     Go to secretmlmhacks.com and watch the web class to see what I'm talking about with that.   CHECK OUT THE MLM FUNNEL    If you go to themlmfunnel.com, you'll see the first thing in there is a video that says exactly WHAT I'm saying right now…    I walk them through what they’re going to get when you buy through…    My MLM  This other person The cart that I have no control over   You're gonna get  X, Y and Z.    No one buys because of the PRODUCT…  They buy because of the sales message.    This is what Secret MLM Hacks teaches you to do.    I tell you what you're gonna get from Russell… But I wanna sweeten the deal even more…    I'm gonna give you this and I'm gonna give you this. I'm gonna give you this… I go through my unique product offer. It's all the stuff that I was just walking you through.    I actually give you this funnel… It's on ClickFunnels. I give you this funnel when you buy through my link. I give you a ton of stuff. It’s such a sexy offer.    Then I walk through and I talk about some cool testimonials about that book (you all have testimonials about your MLM product) and then some testimonials about me… I'm not some crazy psycho… I actually have some stuff to say.    Then I make cool product images… And any single thing they click on here opens up a little popup that they register on.    It says, “Hey, put your email here so I know where to send your bonuses when you buy through my link.”   As soon as you put your email in right here, it forwards you to my link.    MY NETWORK MARKETING SECRETS OFFER   It's just one step in-between. But there's a very special little secret sauce on the inside of this that makes it work that well…    I add anybody who puts their name and email on here onto an email list… And I email them REALLY valuable content that you otherwise would have paid for.    If you guys go to secretmlmhacksradio.com, there's five FREE videos that you get to help you understand WHY this is so different?    They're old school videos. I did them four years ago… I'm not as good on camera as I am now, but it's still good content.    At the bottom of each of these pages is my affiliate link or is my MLM link… And I'm pushing them back to, “Hey, do you like that video? You're gonna get way more if you just use my link below to go get hooked up and go get your stuff. Anyway, you want all those bonuses still? Oh, awesome, all you've got to go do, click the link down below and go push over.”    The titles of these videos are the kinds of things that I know everybody's been wanting to learn from me. It's the stuff that I teach in Secret MLM Hacks.    Not all of it… I'm not giving away the farm. That would be dumb… But I do give a lot of it away.   Three things you actually control in MLM. These are the three things you actually control in MLM because you don't…    Own the product Control in your own position   … At any moment, they could snap their fingers and your position is gone. Not to freak anyone out, but that's the reality.    ADDING VALUE TO NETWORK MARKETING SECRETS   Let's be real and understand what you do control. That's freaking valuable.Then I just remind them, “By the way, go get the book through my affiliate link down below, and here's a reminder of the things you'll get from me if you go do that.”    I'm leading with value… Not hounding, hounding, hounding, hounding, hounding.    That's how Eminem got his bad rap.    I'm not gonna try and fake it. Lead with value!    The next day, I I tell them WHY my team is so unique and I teach them the model that my team runs under. I don't think I've actually walked through much of that on this show…    The next page is the same thing… I teach them how to generate sales even if no one buys from them.    That’s one of the ways that my door stayed open when I was still brand new for so many years. It's a really powerful concept.    The next day, I teach them how to combine two different industries in MLM, which is what I've done and why it works so well.    I don't know why no one really does it….    People do NOW because I've been harping like crazy.    I've tried to be the biggest wrecking ball in the MLM industry.    Let's use the freaking internet. If I can't do what I want to in Facebook, that's okay. That doesn't mean NO, it just means NOT LIKE THAT.    Sometimes my MLM doesn't want me to say their name on social media because they wanna control it… I get it, but that doesn't mean NO. It means NOT LIKE THAT.    AUTOMATE AND OUTVALUE    So, how can I do it? That's what I've been solving over the last five years. I teach them that model. That's one of the videos that they learn.    “By the way, click down below and it's gonna come over here, and when you buy the book through my link, you're gonna get this.”    That's what we do for MLM products. “Go buy it through my link and you're gonna get all this insane, awesome stuff that you would not get from anybody else.”    I'm literally outvaluing my upline and downline.    They can go do it on their own, but it means capitalism is back in play, baby.    May the best man win.    Let's add more value to the customer instead of trying to hunt him down and hound him.    Not everyone's like that.    In the next one that goes out… I talk about the wealth formula and one of the easiest reasons why I believe everyone should be in networking marketing.    Everyone should be in MLM.   In each and every single one of the emails that are going out to them, it's saying, “Go watch the next FREE video in our little mini-course”.  Every single one of them is reminding them to go get it. Now I get to leave with value, and I get to leave with real testimonials about this.    I know that my MLM might have a hard time if I do testimonials about them, so don't do it. Do it about you.    Are you psycho? No?    If you’ve got testimonials of other people saying that about you, they're really powerful.    There's really easy ways to build viral aspects into this funnel. There's really easy ways to build tons of social proof, to auto-collect and auto-repost reviews all over social media profiles.    NETWORK MARKETING SECRETS MAILING LIST   There's fascinating stuff that you can do with this… The problem is that people will discount it and be like, “It doesn't work, my MLM won't let me.”   MLMs don't let anybody just promote their actual thing… So don't. You add something in-between.    You build a list… Then you market to the list.    And it might be that you keep doing emails, and it might be on like day seven that you actually break even on your ad traffic… But then it's pure profit.    Anything they buy AFTER that is pure profit. It's one of the easiest models… It's one of the most old school affiliate models I use in MLM and it's been working really, really well.    If you want to see this in live action and see the actual bonuses, go get a book called Network Marketing Secrets from Russell Brunson himself (who was number one in two MLMs at the exact same time).    Go get the book… But I'm asking you to go get it through my link.   YEAH, I'm pitching you… But you're gonna get all this cool stuff. I actually recorded myself building, live, in front of a live audience, I recorded my screen building an auto-recruiting funnel.    You also get “How I go and build systems to auto-train those that I'm bringing in”.    I HATE it that no one was really helping me out when I first started.    I also teach you guys more about HOW I publish.    Go to iTunes Type in MLM for podcasts Notice how many new podcasts are showing up   … Those are my students, baby!    NETWORK MARKETING SECRETS SEXY OFFER   You guys are gonna get a taste test of that and WHY it's been working for FREE when you guys get the book through my link.    You're also gonna get a discount ticket to my next even. There's two events that we have coming up… One of them is called Hack MLM Live.    It's the https://themlmfunnel.com/waitlist event that I will definitely invite you to… But that's not ready yet. It's almost like a workshop, so I'm not just gonna lecture. You have a chance to actually build a lot of the stuff at the event.    The other one I do is called OfferMind. OfferMind teaches you HOW to create sexy offers (very important for the strategy I just taught you).    It teaches you to create sexy offers, and Russell is going to keynote.    Russell Brunson will be keynoting at that event.    It's in September. You’re gonna get a discount ticket to that when you go and get this as well.    Go to themlmfunnel.com, and you will get product funnel AND recruiting funnel.    It's not the same thing as in Secret MLM Hacks, don't worry. I'm not giving away the farm.    Go to The MLM Funnel, go check this out. I'm incentivizing you to go get the book through my link.    And get freaking ClickFunnels! It's the power of a dev team in your hand for $97 a month.    When you download this funnel, it'll give you a FREE trial. I get to do all this stuff and automate so many things in my teams because of this.    THE MLM FUNNEL IS HERE!   If you didn't watch this on YouTube, I still strongly suggest that you do.    Go to secretmlmhacksradio.tv and it will forward you to the YouTube channel. I would watch this one because what I'm drawing here is very powerful.   Hopefully you guys enjoyed the episode. Go to themlmfunnel.com (which is super cool that I own that).    You’ll get a lot of training on how you can use this in your own MLM. I don't care which MLM you're in as long as you're able to go in and actually treat it like a real business.    I would love, love, love, love to be able to have you guys go grab this book and be able to help build your actual business, a real asset.    I believe MLM is so cool because when you get it to a certain point, it grows on its own. The ball grows and grows then it suddenly starts rolling down the hill… And then it just kinda takes off on its own and it explodes.    Then you have a real asset that's very powerful.   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    GET NETWORK MARKETING SECRETS   MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.  

Today Zach shares the 4 things you MUST master to have a profitable and effective MLM funnel.... You can join the FREE private group where we talk about all things Sales Funnels for MLM at www.mlmsalesfunnels.com. Enjoy the show! And if you did, leave a review on the podcast! If you do, email support@zacharyspear.com and we'll send you our very own free+shipping funnel which has been featured on the ClickFunnels' homepage and "mother funnel" which produces thousands of people contacting us to join our business. Yours completely for free when you leave a review and a 5 star rating. Plus one lucky reviewer each month will receive a FREE MLM Rebels membership, which includes private coaching, a street value of $25,000. All you have to do to enter is leave a 5 star rating and review on the podcast!

  Here's what I learned while watching Russell in his $3 Million Dollar HOUR... What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's you host Steve Larsen. Steve Larsen: Hey, what's going on, everyone? Hey, so I just barely left ... Where was I? I was in Vegas. I forget where I go now. I'm traveling a lot right now. I'm going all over the place. I was home for a few days, went over and traveled. I'm only home for a few days again. I'm going to go travel again. I'm home for just a little bit, then I'll go travel again. It's all over the place right now. It's been fun. I really, really do enjoy it. Missing the family though a lot actually, but it's been really interesting. I had the very rare opportunity of watching Russell pitch. I was at Grant Cardone's 10X event and it was a great experience. I got to go sit down and watch. Honestly my favorite speaker was Grant himself. Okay? Besides Russell. I'm going to talk about that in a second. If you've not heard the huge news with that, which is pretty amazing, but I was sitting there and I was listening to Grant Cardone and he was teaching amazing stuff. Absolutely love listening to him. Super dynamic speaker. Great guy to listen to. I got a lot of great things from other speakers as well. Frankly the whole reason I went down to this event, okay, I was not planning on going to this event for quite some time. It was about a month ago. I remember I woke up one morning and I started thinking ... I don't know why guys, but I started thinking you know what? I've spoken on a lot of smaller stages now. I've spoken on a lot of smaller stages and smaller events, anywhere from 1 to 200 people, many times now, right, and several other events when there's supposed to be more people and there wasn't and there's a smaller amount. You roll the punches. A lot of fun, but I started to think. I'm like, "I want to see big people. Really huge influencers. I've got to see them go speak on huge stages with massive audiences and see what they do with their energy." The entire reason that I went to Grant Cardone's Growth event, right? 10X Growth event. I actually did not realize how big of a deal it was. I'm going to be completely honest with you. I didn't realize how many people were going to be there until I think the day before ... Not even. No, no. Yeah, okay, the day before I went down there, there was 8,500 people. 8,500. I didn't know. I have never been in an event that has been that big, that huge. I had no idea it was going to be that big, which there was pros and cons to it. Obviously I'm a huge fan of ... Obviously the pro of a smaller venue is you get a little more of the personal touch. However, the con is you may not get to network quite as much. I mean there's no way I'm going to meet 8,500 people anyway. Anyway, literally the entire reason I went to this event was to go watch massive, massive influencers speak to massive, massive audiences. I've spoken enough on other stages. I've taught a lot on other stages. Obviously not just on Russell's, but a lot of others. There is this vibe. Okay? Each presenter pulls different energies and relationships out of the audience, and it's fun to watch. They will match and they will mirror to the personality of the one speaking. It was fun to watch. It's always fun to watch. If you have ever listened to Darren Stevens, he talks about universals and truisms, things like that, to bring the audience together to get them to do things that you want. I love studying stage and I love studying stage presenters and what they do to actually control the audience. They have no idea most of the time that that's what's going on. Anything from small and OP things, down to the words you say, the gesture you use, the stories you tell. Stage to me is an amazing performance. I have a lot of respect for it because of ... If you go watch a movie, they can do a million takes, but like on a stage, you got to be an A game the entire time. It's all in one take. It's super, super amazing to watch what these guys do. It's honestly what I aspire to do. I want to go do that really bad. I'm really pumped. In a few days, I get to go speak in front of 2,500 people and I'm so excited. It's going to be over in Dallas. That's the biggest group I've ever spoken to. I didn't realize that that actually is a lot of people until Dave Woodward told me it was. I was like, "Oh, I didn't realize that ... I thought everyone's ..." Anyway, I'm excited about that and that's awesome, but knowing that, knowing that that was going to come up, I wanted to go watch this event and it is the reason that I went. I don't know what I was expecting or what I was even thinking, but I wanted to show up and I wanted to go, like I said, to watch how these guys interact. For some reason I had it in my mind, I knew that Russell was going to go and I knew he was going to pitch, and I knew that he was pulling off some very special things to be able to pitch to that many people. That is a skillset of its own, but I watched. I was like, "Yeah. I'm going to go." I didn't tell him I was going to show up for a while and I went and I showed up and got to listen. The shocking thing right from the beginning, I don't know why I was expecting anything different. I thought well, there's got to be some extra thing that he's doing for that many people. What is it? There's got to be some extra ... I knew he was going to use the perfect webinar script. I knew he was going to go through it. That's what I teach guys in Two Comma Club Coaching. I go through and teach you how to actually set up a webinar and get it going, which is ... Frankly, it's one of the major reasons I left my job. I wanted to go prove out and who that that's actually something I knew how to do as well, not just teach it. I'm actually doing it, which I am. It's great. I'll keep accounting for what's been going on there in future episodes here. I don't know why I expected anything to be different. I sat down and I can tell you that he used the perfect webinar script just like he would anywhere else. What was fun for me because I love that script. That script has made millions of dollars. I can think of very few of activities in my life that are worth studying that are that high leverage of an activity to go study than to learn how to pitch one to many, right? Instead of one to one, one to many like that. What I did is I started taking these notes and Russell got up and I was so excited. I know. I want to watch a master in his game, right? I got to watch him do that a lot of times sitting next to him face to face or right at his side or whatever in his office, but it was always over a computer, right or it was always over ... There'd be these smaller stages I go see him present of, but never one that big. For some reason I kept thinking that there would be this extra X factor. I can tell you, I even wrote down, I wrote small audience versus large audience equals the same. I don't know why I thought it'd be any different. There was a few things though, little extra flares, right? Little extra things. I mean he's been doing it so long. How can you do it truly 100% the same every single time? There was little tiny things that he did along the way that I thought were just brilliant, little shows of mastery all throughout, right? I took notes of them. I wanted to go through a few of what they are. There's one massive big one. I'm going to save it to the end. There's my little hook to stay to the end, okay? One massive one. There was a huge shift in what he normally does. It was brilliant to watch it guys. Absolutely amazing to watch it. I knew it was coming. I was excited for it. We had studied this stuff before we've gone ... Anyway, it was right before I left actually. He had this huge memory hit. I'm like, "Oh my gosh. There's a guy who used to ... He did a pitch this way. Let me go find it." Like 15 minutes later he had dug up all the pages from years ago and all the emails and he was like, "This is it." When he found it, it was amazing. He's got an elephant brain for marketing stuff. Absolutely incredible. It was one major thing that he switched. There was little funny phrases along the way that I keep continuing to pick up on and put it on my own webinar. Every time I do, I swear my wallet just gets a little bit fatter, which is fun. I hope you guys are doing those things as well. Anyway, this is a skillset to just study and learn and obsess over. I don't know that I've actually told you guys this yet, I recently went and I took everyone of Russell's webinar pitches, anything from Funnel Scripts, DotComSecrets X, obviously Funnel Hacks, Funnel Builder Secrets, any of the software secrets when he did that pitch, I grabbed everyone of the pitches that I've ever seen him do. I ripped the audio from every single one of them and I put them in this ... It's literally 11 hours of me listening to Russell pitch back to back to back to back to back. I will just listen to it, right? I've got it all together and I will just listen to it. Boom. Boom. Boom. Boom. Boom. Boom. One after another listen to ... There's all that education that matters that much in my opinion than learning that skillset. Have no mistake that I'm obsessed over this process. I absolutely love it. I love doing it. This is the thing for me to get better at. It's where I've dropped my anchor. You know what I mean? For a long time I just kind of ran around looking for different things to go do. Anyway, what I wanted to do is I've got Russell's Funnel Hacks webinar presentation that we use in Two Comma Club Coaching on one screen right now. Then in front of me, I've got also a whole bunch of notes. What I wanted to do is real quick just run through just a few little things. Some of them might seem tiny. Okay? Some of them might seem tiny. There's one major one though and I want to go through what that is. I want to document it. He certainly will I'm sure because it's just freaking incredible. If you don't know, he did over $3 million in an hour and a half. $3 million dollars in 90 minutes. He had a 90 minute slot. $3 million. His goal awhile ago was just to do a million dollars in a day or even in just a year, right? I think it took four years to hit that million dollars in a year, which is awesome to hit that. That's huge. That's so cool to do that, and then he did again and again and again and again and again and faster and faster. The time getting shorter and shorter and shorter, right? Even the Two Comma Club Coaching program, we did that in three and a half weeks for a million dollars. We did that several times in a few weeks for like Expert Secrets Book, things like that, and the timeline was getting just shorter and shorter, more and more compressed. Finally, building up to this thing, this scenario where he did $3 million in an hour and a half, which is ridiculous. It's so cool. It's so cool. I'm so excited for him, so pumped for him. I went nuts on Voxer just screaming. Oh man. I'm so excited for him. Anyway, I want to go side by side real quick here. If you study the Funnel Hacks webinar, the Funnel Hacks presentation, like I said, this is like the highest leverage stuff I believe you could ever go study that will pay you and pay you and pay you and pay you to learn how to do this stuff. Now I understand. I know there are other ways to pitch. I know there are other scripts. I know there are other formats, but this one is doing amazing. Why change what works? I've been going back through ... I'm sorry. I've not actually gone to the actual content here yet. I promise I will here in just a moment, but what I've been doing also for my own webinar is I've been going through and I've been studying a lot of the big webinar people today, right? I've been funnel hacking Liz Benny and watching her stuff. Dan Henry, right? Obviously Russell. Been going looking at Akbar Sheikh. I've been going and looking at each one of their pieces. Not just the pages, but inside each one of their scripts. How are they saying what they're saying? How does their slide say it? How are certain things here and there that are changing? It's been cool to go through and do that. The major foundation piece of my offer, that came from the market, right? I funnel hacked to a certain extent. I funnel hacked to a certain area and then after that, I went and I made my offer. The actual changes to the funnel, now that the product's done, now the product that I've been selling is totally done, now I'm just focused on two things: the funnel, how can I improve the funnel, the actual buying experience and selling experience, number two, promoting it. That's it. Those are my two activities until I die basically, right? Well, number one, I'm really focusing right now especially on the funnel. I know there are things that are broken. I'm fixing them right now. We're getting those done. I'm very excited for that. Then I'm going and I'm focusing on how to sell this stuff obviously. I've been going through that and I've been changing all these things. My head has already been very much in the spot. That's the whole reason why I'm trying to pre-frame what I'm going to tell you that it's not like just random things I wrote down. This is stuff that I looked at very specifically that what he was doing that I'm going to go through and I'm going to add. Anyway, at the very beginning, like in the Funnel Hacks presentation, one of the things that you do is ... There's really two introductions inside of the perfect webinar and I don't think people realize that. There are two introductions. Number one, you introduce the webinar. Okay? Why the heck are they there, right? Why are they there? If you've ever read the book Pitch Anything, it's one of my favorite books ever, it is definitely probably in the top probably 5 or 10 books I've ever read ever, and what it teaches and goes through is it talks about every time there's something new that comes up inside of the brain or in your life, your head runs through all these filters, right? It's always funny. My wife and I went ... I can't remember what movie we went to go see, but we went to a movie theater. We were sitting down in the movie and the movie preview started showing up, right? The movie previews are showing and they're these little basically little mini stories that are supposed to get you excited about the real thing. It's always funny. Everybody becomes a movie critic at the end of a movie preview, right? You always see everyone's heads turn to each other and go, "Oh yeah. We should see that. It looks great," or you'll see everyone's heads go, "That looks weird. That looks stupid. Dumb. Weird." Everyone becomes this movie critic. Why are you bringing this up, Steven? Because every time something new pops up in front of us, our heads starts to run through a filter, much like a movie preview. We run it through a filter, right? Number one, am I in danger? Needs of the body. Am I in physical danger? Can I eat it? Should I run? Fight or flight? Should I meet with it? Random stuff like that, but there's these criteria that your head runs through whether or not you're trying to to keep you safe and keep you alive and keep you breathing, right? It's the same for every piece of marketing. It's the same for every piece. Unless you can get past the first part of that brain, you will not pitch that person. They will not make a buying decision, right? There are two introductions to a webinar. The first introduction is introducing the webinar itself, right? That's where Russell says, "Hey, look, you're in the right place. This is where I'm going to show you how to do this without this. Here's my earnings disclaimer. Here is a testimonial of somebody else doing this thing." He doesn't even talk about what it is yet or who he is. The second introduction is introducing him or me, right? Because I'm doing the same thing, right? The first I'm introducing the webinar very methodically. Number two, I introduce myself. They got to fall in love with me now, right? The whole reason for those two, especially the first introduction, is to get past that first part of the brain so that they know, "Oh, I'm in a safe place. Oh, I can let the guard down." I literally have been saying that in my webinars lately. "Guys, feel free to just let the guard down. It's okay. Let the walls down. This is a safe place and safe environment for us to all learn." I can't remember everything I say without my slides here yet. I don't have it totally memorize slide by slide yet like Russell does, but it's going in that direction. There's two introductions. The story, Russell use the story at the beginning talking about the Four Minute Mile and he's using it right off the bat. The story is breaking and rebuilding beliefs. It's getting everyone the same plain. That's actually a form of NLP. Especially from stage, it's very, very clever for him to do that from the very beginning, to begin with a story like that. Most people know that story, which brings a sense of community and bringing together, right? All those little things. If you read the book Launch, the nine mental triggers, he is using those like crazy at the very beginning of that pitch. It's very crafted very, very well. He's going through and that's what he's doing. He's going through and he gave the story about the Four Minute Mile. It was absolutely incredible. He tells his own story. He's using an epiphany bridge. "Oh, how cool to be if I made a million dollars? This guy made a million dollars in a day. My Four Minute Mile is what if I just made a million dollars in a year?" He's talking about these internal and external desires, using epiphany bridge script, right? Now what we need to do is we need to see that this guy is not the only nutcase who actually had these results. He goes through and he's showing ... Because that's what the brain is thinking. He goes through and he's showing success stories of others, showing some video testimonials, right? He's using the same exact format and formula. He very, very closely to the point ... It was right after he introduced the webinar, right after he kind of introduced himself as well, he goes into what he calls a price marinade. This is the major difference for fear of talking forever and talking your face off guys and getting to an actual point of this podcast. I'm going to go straight to the main idea. Okay? We've been going for a little bit. I'm just going to talk about it. He does what he calls a price marinade. He's talked about his before so I feel totally fine talking about it as well. A price marinade. Now what's a price marinade? Now in a normal sales environment, it's very common for a lot of times to withhold the actual price until the end, right? What is that in Funnel Hacks? His stack, his value and his stack is $11,552. $11,552. Is this worth $11,552? Of course, it is. If all I said was this, is it $11,552? Of course, it is. Right? That's what he does. He goes through and that's what he teaches. His stack has a total value of $11,552. What typically happens is you withhold that information until the ever end. Then there's a big price drop, a public price, and then another kind of final price drop because you're special and you're on the webinar today. In this scenario, he took that first part and he made it known in the very beginning. This is very key. This is very, very key. This is a huge deal you guys. You don't pull this off without a lot of finesse, which obviously he has and he could do very, very well. What he did is he went and he said, "Here is the price. Before I sell you, before I have anytime to break and rebuild your belief patterns, which is the rest of the webinar, to do the stack and to tell three more stories, before I get a chance to do that, I'm going to tell you the price of this." It's a very interesting play. I feel like I'm going through and I'm talking about and commenting on football plays from the Super Bowl right. It's a very interesting play though to go through and watch a pitch man go and pull part of the price, the most expensive aspect of the price, and bring it at the beginning of the pitch, of an hour and a half pitch. That's a lot of time for someone to get out of their seat and walk away. It's how he did it that was very, very clever. It's called a price marinade because you bring that price forward and you talk about it at the beginning and you bring it up first so that it marinates. The brain has time to get used to that price point except that the price point that you said is actually real and say yes to it along the way. Is this making sense? I know I'm like going deep into the weeds right now and it's not normal on my podcast to do this. Usually when I do this, people are like, "Oh, that's an okay episode." I'm like, "No. That was like the most gold I could have given." It's because it's not wrapped in terms of the story right now. That's why people might feel like that. Understand what I'm saying. He brought the most expensive, the total value of a stack, and he brought it first. This is what he said, "My goal is to show you that everything that I'm doing here for you to be successful you need to invest $11,552." That's about how he worded it. Is that okay? He made everyone raise their hand. I think we raised our hand or we did something physical to attach to that verbal thing where we said, "Yes. Yes, Russell. I agree. If you can give me 10 times the results of my business right now," we're talking about 10X even he tied it right into it, which is awesome, "if you can give 10 times what my business is doing now, of course, I'll pay you $11,552." This was masterful. This was masterful because he charges $3,000 for the product, but they've already said yes to a much higher price point. Now he has the entire rest of the "webinar" live from stage, though in front of 9,000 people ... How many people were there? I think it was 8,500. He's got the rest of the time to break and rebuild the beliefs that are saying no to $11,552. He went through and guys, the way he crafted it was just incredible. Just incredible. What's interesting is Russell's following the path with ClickFunnels that all of us would be expected to follow as well. First, you write a sales message. You make sure it sells. Then you actually built the product to make sure it fulfills what you sold, right? Then you kind of go on the road selling it like crazy, and you're doing the same webinar to tons of people for a long extended period of time. That's kind of the road that I'm getting on right now and I'm feeling that shift... In fact, I was talking to Cole. You guys know, he's my buddy and he's my first full-time employee, which I'm very excited about to be happening here in a month or two, which I'm very excited about. He was already keeping me on track saying like, "Dude, stay focused man. Don't go getting on anything else," but I'm willing that shift right now. I'm feeling the shift and Russell was in the shift. The shift is don't go build anything else. Just sell the crap out of the thing that you've proven, right? You go and you go and you start selling and selling and selling and selling and selling and selling and selling. Russell for the last little while has done nothing, but the Funnel Hacks webinar... Very few other webinars here and there that he's built from scratch. This one though, I think he built the majority of this one from scratch. It was amazing to watch the template and the way he used the template of the perfect webinar script and he took certain parts here and he moved other parts there. You need to see what parts are malleable and what parts are not. What's interesting is it's no surprise what's not malleable. Storytelling? That's not malleable. You tell your stories. You get good at telling stories. You want to know how you sell? Tell stories. You want to know how to market? Tell stories. At the very based bottom line of it without going to any other detail, marketing to storytelling. You know what I mean? You're building and rebuilding the way someone sees the world through storytelling. That's exactly what he did. He's followed that exact same thing, but this idea of the price marinade is how he was able to get everyone pre-framed for a lot of money. Then it was this insatiable deal when it was only three grand. Does that make sense? He's introducing a constraint. He's introducing a constraint at the beginning of the webinar. The constraint being, "It's 11 grand. Oh my gosh. I've got to come up with $11,000. Holy crap." Then he's releasing it at the end. Same thing with the Funnel Hacks webinar. He introduces the constraint. Hey, this is what ClickFunnels is. It's $297. For $297 you get this and this and this and this and this and this. He's saying that because that creates limits, that creates barriers, right? You get this many contacts. You get this many funnels. You get this many this and that. He's saying that so that at the end of the webinar he can release the constraint for his fast acting bonus and get people to get it. This was like loaded with tons of constraints at the beginning with tons of constraint releasing at the end. That's why I was so freaking nuts and excited about the pitch that I was seeing. I was like dude, you usually just put like one limiting thing at the beginning and then you release that constraint at the end. You put like a hundred and price marinade. Oh my gosh. $3,000 price point. Thee million bucks in an hour and a half. Oh my gosh. Huge guys. Hall of frame right there in my mind. Should be in yours as well. I know that he's got this Two Comma Club Coach trophy, but they better come up for another way for what he just did. $3 million in an hour? That should be its own award. Most of us is just trying to hit that in much longer period of time. It's pretty funny. Walk inside ClickFunnels and he's got I think 17 or 18 Two Comma Club awards of his own, and three of them are $10 million products besides ClickFunnels. The dude knows how to sell. Mad, mad, mad props, my friend. Absolutely incredible. Very fun to watch that. I encourage everyone of you guys to obsess like you would over sports or obsess like you would like a hobby over the act of pitching. You've got to sell. Everything depends on sales. Don't think that you can be in marketing and neglect sales. They are different. They are different. The better marketer you are, the less hard sales we have to do, but you still have to learn how to sell. You still got to learn how to pitch. You still got to learn how to present an offer. Obsess over these elements. These are the things, these are the dials to turn. These are the most high leverage activities for you to go obsess and absolutely love. Anyway, that's all I got for you guys. I'm sorry if it was a little bit in the weeds. It's a little bit of a different styled episode than normally I would do, but I just wanted to talk about that and help you guys understand like why that was such a big deal. It was a huge deal on a lot of accounts. My brain, my little marketing serious brain is going nuts. I literally was just about to end the episode, but I forget one other thing that you guys should all know about. One of the things I've struggled with ... Struggling is the wrong word for it, but like is a challenge when you're face to face with people in an event to get people when it's time to go buy to actually stand up, the physical action of them to stand up and go buy at the back table or back of the room or whatever. The reason why is because they will sit there and they just kind of look at you and they don't want to be rude because you're talking. You have to give them permission to stand up even though you just said, "Go to the back right now. There's order forms on the back. When they're gone, they're gone," or whatever, right? You have to actually say it. It's interesting to watch Russell ... Two of the things here that I've just learned from those are huge, huge, huge guys. I hope that you are soaking this in. This is annoying that I'm going this long, but it was cool to watch him. Several times when he got to the part where the actual call to action came, he would be like, "Guys, if you can tell this is already going to fit you already, like stand up and go to the back. Stand up and go to the back. Seriously right now. Stand up and go to the back. Get up. Stand. Right now. Just get up and go to the back." He kept saying it like that way. Then he would stop like in the middle of the stack. I stood up. He was super nice. He talked about my MLM Funnel in his presentation. All this people around me were asking about it. I stood up to go down to the table and they were like, "You bought already." I was like, "This is something to buy again." I started walking down. He still went for another like 15-20 minutes it felt like. It was funny at least. About 15 minutes. He wasn't even done with the presentation and there was probably a thousand people. He wasn't even done. That's what I want to come say. He was not done and he kept going and going. He was finishing the whole presentation, but there was already this huge massive people at the tables turning their order forms like hotcakes. That's what I want you to understand and know is that ... He continued to throughout, continued to say, "Stand up and go to the back. If you know this is a good for you already, oh look at that. Those are the smart people who are already in the back right now just standing up and go to the back." He kept giving permission because people don't want to get rude. They're sitting there. They're listening to you. They're in this docile state. You got to break that. He'll continue to say it over and over and over and over, getting them permission to come up. I've used that tactic in the past and I made the stupid mistake of not continuing to say it. I kept talking afterwards and some dude sat down after he saw that I kept speaking. It pissed me off. He didn't go buy because he was trying not to be rude to me. That dude should have just went and bought. I did not continue to say stand up. Stand up. When you're doing live events like that, continue to say, "Get up if you know this fits for you. Get up. Keep going. This would be helpful for you. Get up." Then the next day what he had was a ... He was able to stand back up and give a ... It was basically a re-offer. He like did a double close. It was really interesting. He gave away some really cool ... He basically stood up and said, "Look guys, I pulled $3 million out of the room. If you guys want to know how I did it, I've decided that I'm going to add my presentation and all the stuff that I did inside what you bought. If you're like on the fence relieving like in the next little bit, you have got to stand up right now and go to the back and purchase right now because I'll give you ..." He's adding his extra bonuses in. I thought like how interesting is that? The guy is offer creating off the fly. This is incredible. Just making it even better and better and better and better. Anyways, he did this cool follow up thing. I was thinking like how would I apply it to a webinar? I'm thinking if I can, that's going to be a cool thing where I do some cool unadvertised bonus. Hey look, if you're still on the fence, I decided to add X, Y and X in. I think it'd be awesome. Anyway, I'm excited to go apply some of the things that I saw to the online webinar. This certainly apply. Man, guys, I get more excited about Funnel Hacking Live than Christmas and this was like the most exciting thing I've ever seen in my life. It was so cool. You guys can call me nerd. I don't care. It was awesome. All right guys. Talk to you later. Obsess over your thing. Don't let anyone else talk you out of working hard. Talk to you later. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/freefunnels to download your prebuilt sales funnel today.

Click Above To Listen, Or Listen In iTunes... All right. All right. This is actually one of the "HeySteve!" segments. I should maybe get like a different intro or something like that, so it's not the same "Welcome to Sales Funnel Radio", you know. I paid some guy like, I don't know, like ten bucks on Fiverr to do that. I mixed it and everything. He just did the voiceover. Anyway, this question comes from Aaron Jordan, so I'm just going to put it in here. "Hey, Stephen. What's up, man? This is Aaron Jordan. First, I just want to start by saying I love your MLM Funnel. It's excellent. It's everything as good as you said it was. I just wanted to ask a quick question. I wanted to know what was the name of the company that you used to send out the million SoloAd emails. All right? This way I could do some test marketing. Talk to you later." Hey, man. That's a good question. Aaron, thanks so much for chiming in and thanks for talking about the MLM Funnel, too. That thing is selling like hot cakes. I'm loving that thing and so is everyone else. It's awesome when you make a product and ... I kind of just made it as a hobby project and then I kind of forgot about it. I was in the middle of college and it was just a fun thing. It turns out it was actually really good. Hey, so for the SoloAds and if you guys are listening and you don't know what SoloAds are, a SoloAd is ... Let's take this scenario. Let's say that I have a huge following of people. Right? I have lots of emails on my list, tens of thousands, a thousand, five hundred. It could even be two hundred people on an email list. You can sell with what's called SoloAd. Now it's illegal for me to give you the contact information of that person but what you can do is you could pay me to put an ad out to my list. That way, you still get your message out and I follow the law by not giving you all my emails because you don't have permission to take someone else's contact. They didn't opt into you. Right? That's called a SoloAd. You're sending one ad by itself, solo, you know, to an email list. Typically, it's to an email list. Usually, in the Internet marketing world, when you say SoloAd, it just means the email, usually not to followings, but you can do the other following, the different mediums. It's funny I actually just mentioned it. I actually use the company called Fiverr and Fiverr is a place ... There's some caveats with Fiverr. Fiverr is like a ... You can go pay people five dollars to go to crazy stuff. I've had people beatbox my name. I've had people beatbox ... I like the rap ones. I think they're funny. This dude rapped "Happy Mother's Day" to my mom on this video. It's really sweet. It was like five bucks. You can do lots of Internet marketing stuff, also, so pay somebody to do SEO for you. You can buy back links there. It's a little bit more of what we call grayhat in Internet marketing, meaning it can be like dirty traffic. Sometimes search engines like Google or YouTube or Facebook or whatever can tell that you're buying likes or they can tell that you're ... Like I've gotten ten thousand likes to a video on YouTube in twelve hours. Most of them weren't real, though. It was just to test it, just for fun and then it ended up blowing up because people created a perception. YouTube saw that and they took off the likes, so I lost some money on that but that's okay. The only reason I'm telling you that is because it's a caveat. It's a warning for what actually happens when it comes to SoloAds on Fiverr, also. SoloAds are great but you need to know that from Fiverr, they are kind of like the trash traffic. Do you know what I mean? Not always, maybe there's a couple that are really good. I know what you're talking about. In one of the videos I was talking about, in that five-day free course that comes with the ... You can white label for yourself with the online funnel. I sent a hundred and seventeen million emails in forty-eight hours. Here's why it's trash traffic. We got fifty-three thousand people to visit our site in two days. It was fifty-two thousand, four hundred eighty-eight or something like that. A hundred and seventeen million emails go out and only fifty-three thousand of the hundred and seventeen million actually showed up. That's why it's trash traffic because it's kind of garbage. I buy SoloAds from a whole bunch of people at the same time just because I don't know. Some of them might be crap. From that fifty-three thousand, only a hundred bought and got on our pre-buy list. Now we only paid a hundred dollars for that so we got a hundred people to sign up for a hundred dollars, basically. Fifty-three thousand people jumped on. I could retarget those people. If you don't know what retargeting is, you can just look it up. It's meaning I follow you around on the Internet with my ad and it looks like I've been there all along. It kind of can pull people back into your funnel. Retargeting is like remarketing to people who have already seen you stuff so you don't lose them. That's basically how it works. I would go to Fiverr and I would look up a guy name Travis Sago and I would use his email format, mixed with Russell Brunson's email format. He writes what I call short style. Keep it a very brief email. Most of them don't let you add images anyway. It's going to be plain text. Say in there like, "Hey, look!" Use a really catchy headline or subject line, something that is just loaded with curiosity. The whole point of the email is to not answer any questions. It's to keep curiosity on the line. If you look at a lot of commercials or movie previews. A lot of times, they do not tell you what the movie is about or they don't tell you what the product actually is. All they do is tell you what it's not. That's kind of what you want to do in a SoloAd. "I'm doing x, y and z without this, this and this." Do you know what I mean? "I gained a six pack without doing any situps." Or "How to gain a six pack without doing any situps." That might be a pretty catchy headline for a SoloAd for someone who has a following in the workout space, obviously. Right? You might open up the email and say something like "I don't have to do any situps. Actually, I'm still eating carbs. I actually love eating hamburgers. That's my go-to meal every single lunch every single day. Click here to find out more." You didn't tell them what it actually is. You just told them what it's not and I've found that that actually really works quite well to drive people in. Now one caveat with this also is that you should probably set up your own tracking. If you go to salesfunnelbroker.com/resources, I think I have a ... I'm going to fill it in for you. She says no, but I think there might be a free trial with a company called ClickMeter, if you use that link on that page. ClickMeter is cool because through that link, they'll give you a thousand tracks every single month for free. What's kind of cool is I'll use them and I'll take whatever link I want them to go to, so if it's a landing page and it's a product that teaches them how to do something with situps or their abs or whatever, I'll take that landing page link, run it through ClickMeter so that anytime anyone hits that link, it gets tracked and I can see if it's from a bot, if a spider is crawling it like a Google Spider or if it's a natural person and where they are in the world. Then I'll take that link, though, and that's the link I'll put in the email so I can track it myself. The reason I do that, especially with Fiverr also, is that they'll tell you you've got nine thousand people that come to your actual website and click on it when ninety percent of them are bots. I use my own tracking and go back to those people and say, "Look, I use my own tracking. I know that's crap. I use my own tracking and you didn't send all those people. Half of them are bots." Usually, they'll give you an extra few cents for free for that. Fiverr is good. Just know you kind of have to do more handholding and you have to grab them by the leash a little bit more because it can be crappy traffic, but it also can be a good way to test. I usually will use Fiverr only in a scenario that I need to go and just make sure the pages are all converting, meaning I'll have done on my test, I'll go through my funnel and make sure that I think it's working. Then I want to make sure, though, that it's still working for other people, that it's not just because I'm cached on my browser, meaning my browser has saved parts of the website so I'm getting a different experience. I test it incognito in Chrome and then if it's working for you, then go do a small test also and then after all those things are done and you've seen that even just a couple of people hit it and do some minor things on there, then I'll go buy a Facebook ad or whatever traffic it is you're basically funnel hacking because now I know. Right? Anyways, that's what I'd do. Go to Fiverr. If you just literally search the term, email SoloAd, you're going to find tons of people. Then filter by rating or popularity or something like that and you'll see all the people that have been buying from this person, which typically means that they're pretty good. Most people don't keep buying crap over and over again. If you can look through the reviews and see that there have been repeat buyers, especially, that's a great cue. The other thing you can do, too, is let them know that you are watching them, meaning send them a message before you buy and say, "Look, I know that it looks like you have a few upsales here. For an extra ten bucks, you'll put it here and you'll do this for an extra twenty and that you just want to make sure that it's not all bots. If you can get an answer back from them and at least just let them know you're watching them, sometimes they'll send you an even better list. That's just a few little tricks and really, that's true for anything you do freelancing. You have to weed through ninety-five percent of people just to get a good gig usually. Once you find them, you keep them for life and you keep them busy so they only work with you. Anyways, that's a very long answer to your question. Usually, these segments are not that long but that's how I do it. Go to Fiverrr.com. It's F_I_V_E_R_R. It's two R's. Usually, it's five bucks. The upsales are typically worth it so if you use an extra five, ten, twenty dollars, and that's usually where they make their money, they make it even extra cool. That's kind of how it works, man. Anyways, yeah, you sent me over your address so I'll send you over your t-shirt and anyone else that's listening to this, know that if you ask a question and if it's is applicable and if it's not a dumb question, go ahead and go to salesfunnelbroker.com/podcast, scroll down on the right and there will be a green button. If you click it, it will record your question to me. Send it in an email file and then I'll put it on the podcast and send you a free "HeySteve!" t-shirt. Just send me your shirt size and I'll send it on over to you for free kind of as a way of saying thank you. All right, guys. Thanks so much and I will talk to you later. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best Internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your free built sales funnel today.