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We dive deeper by examining specific red flags through the story of Linda, who is quick to take credit but even quicker to dodge responsibility.Key Points: • Red Flags to Watch For: • Patterns of manipulation and deceit. • Lack of empathy and refusal to accept responsibility. • The Blame Game: • Tactics like gaslighting and sowing discord. • Differentiating between difficult and dangerous coworkers.Takeaways: • Keep a record of interactions and communications. • Trust your instincts when something feels off.Call to Action: • Start documenting important communications. • Discuss concerns with trusted colleagues or mentors.

You bank account is not an indicator of how much available cash you have in your business. Treating as such is going to have scary consqeuences down the line.Takeaways: Keep a close eye on your cash flow, especially during the high-spending Q4 season. Understand your current cash flow situation to ensure you can cover essential expenses. Plan for both personal and business expenses during the holiday season to avoid cash shortages. Assess your spending habits in Q4 to maintain liquidity for necessary investments next year. Establish a budget that accounts for both expected income and potential expenses in Q4. Create a strategy to maximize cash flow and ensure financial security for 2025.

Talking Success As A Developer, Conference Design & Development, and Much More: Charles Max Wood is a coach and podcast host at Top End Devs. He's building a system to help developers advance their careers by building their skills, personal brands, and networks. He's been podcasting about programming since 2008. He lives in Utah with his wife and 5 children.Chuck is also the author of “The MaxCoders Guide to Finding Your Dream Developer Job.” The podcasts he produces reach more than 80,000 developers every week. Today's Top 3 Takeaways: Keep learning and keep practicing.Build your network beyond your local community.Growing into success with Conferences. Today's Guest & Resource Links: https://topenddevs.com/Book: The MaxCoders Guide To Finding Your Dream Developer Job – https://amzn.to/2Jrh5A8https://instagram.com/charlesmaxwood Our Mentioned Influencers: https://jsnation.com/https://reactsummit.com/Watch us on YouTube: https://youtu.be/W09mt6J6WHQ?si=iRoyZSd1X59nHOpz Timestamped Show Notes: 00:30 - Introduction03:30 - It was it was actually super fun. So the conferences were both in this old engine building factory that had been refurbished into like a venue for events. And so they have all of the old. Like the cranes in there and stuff. I mean, obviously, they're not moving it or using it. But yeah, you go in and they had a big screen down all the way at the end of the room. And they had speakers rooms upstairs. And anyway, it was it was very, very cool, then you a lot of the people that they had at the event, were some of the people that were kind of pushing the state of the art forward in JavaScript. And so and some of them I knew already, some of them we'd had on like JavaScript Jabber, which is our big podcast on JavaScript. And so yeah, so just meeting up with him in person, you know, getting to know him shaking hands. I recorded a handful of interviews.10:00 - The difference is, and it's kind of the same thing that I did with Microsoft for five or six years, is if you go as a speaker or influencer, it's a different thing. If you're going as an attendee, sometimes even some of the conferences just going as a speaker, it's different than going as an influencer. If you're one of the people that they go out of their way to get to the conference, then a lot of times, they'll pull out all the stops.19:30 - The other version of that is none of these technologies standstill. None of them do. So even if you're working in a place that is hey, we're going to stick on the version we're at, we're gonna use the technology we know. You find all kinds of opportunities learning the next thing in the technology you're already an expert in. Maybe you want to go with indie game development, which is one area that I want to branch into. It's super popular, and there's a ton of stuff going on, and it's getting easier. So if that's an area of interest for you, by all means, if you want to move into management, then you're talking about project management, people management and helping them do essentially what I'm doing just one on one.22:20 - The video game standing in for real life for military applications, you know, where maybe you replicate a cockpit, or combat situations where you're carrying

Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends.She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie and 3 kids (one who happens to be taller than her now).Shannon loves collaborating with other women in business and helping entrepreneurs see how a strategically-developed brand story can open up beautiful new opportunities.TAKEAWAYS:Keep your giveaway simple. Make it easy for collaborators to join and want to say yes! Shannon had her collaborators contribute 1 item to the giveaway and send out 2 emails. She felt like this was an easy ask and people were happy to join with her in this giveaway.Draw in on brand followers. Make sure that as you are trying to grow your followers, you get the right ones. Shannon explains in the episode a technique she used in her giveaway to make sure she was getting quality followers.Giveaways and events can grow your email list. As you choose to work with collaborators who have similar audiences, you essentially create a win-win situation where you each support and celebrate each other's businesses while growing your audience.RESOURCES:Find the blog post that accompanies this episodeFind Shannon on her websiteHang out with Shannon on InstagramGrab Shannon's Grow Your Business Through Collaborations GuideWant to learn how to enroll new clients into your course or membership, without launching? Get registered for the "No-Launch" Launch Masterclass!CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Chuck Returns To Talk Success As a Developer, Conference Development, and More: Chuck aka Charles Max Wood returns. He is the host of several podcasts including JavaScript Jabber and Ruby Rogues all available at Devchat.tv. He's the author of “The MaxCoders Guide to Finding Your Dream Developer Job.” He started podcasting in 2008. The podcasts he produces reach more than 80,000 developers every week. Chuck lives in Utah with his wife and 5 children.Today's Top 3 Takeaways: Keep learning and keep practicing.Build your network beyond your local community.Executive aka Virtual Assistants, Growing your team. Today's Guest & Resource Links: https://topenddevs.com/Book: The MaxCoders Guide To Finding Your Dream Developer Job – https://amzn.to/2Jrh5A8https://devchat.tvhttps://www.facebook.com/DevChattvhttps://twitter.com/cmaxwhttps://instagram.com/charlesmaxwood Timestamped Show Notes: 00:30 - Introduction04:30 - So at Devchat.tv, we had podcasts, and it was just a podcast network as the focus. So what we were doing is we were releasing shows in a number of different areas. JavaScript is something that I think a lot of people have heard about if you've been on the web. We had shows on Ruby, React is JavaScript for the web. So we have shows about all kinds of stuff like that. I'm looking, at this point, pulling together a couple of shows and putting out products now and that's where the rebrand came in. So some of the new shows are going to be on game development and then the products are going to center around Front-End Web Development, game development, machine learning, security, stuff like that. Those, those are the the areas where, like it or not, I mean, that's where things are growing. So effectively, the rebrand came into play when I went through a period in 2019, where the not so nice people on Twitter decided they wanted my business to crash and burn.10:00 - Ultimately that was the other thing, a lot of the questions I get are, how do I advance? How do I move out? How do I move ahead? My answer is mostly you got to do stuff that people aren't doing. So that's consistent learning, consistent practice, consistent growth, meeting other people. It is building your network beyond your local community, making contributions to the community, putting content out there, if you're doing those kinds of things, that's where the growth is. So that's where my focus has been now is, I'm gonna give you content to level up your technical skills. That's kind of obvious to most people in the development space, and to people who think about the development space for about half a minute. 20:00 - Initially, I hired my executive assistant or virtual assistant, she's in Philippines, by the way, which is a great source for that. I would just hand her tasks that needed to be done. She at this point succeeded, so we've hired somebody else to help her. If there's something she can't figure out how to do, or she knows that I already know how to do, then I'll record a video and I'll send it over. But probably half of the stuff she does, at this point is stuff that she has determined will get us toward our goals. So she just takes the lead on a lot of that. At this point, what we're doing now is we're getting clear on our strategic plan. We are documenting, so now she's building checklists, this is how we do this.25:50 - The other piece of this is, is that I'm intending to do that,...

Are you fully aware of the results caused by your decisions?When we make the same mistake over and over again, it's no longer a mistake but a choice. Listen in to see how you can change your decision making process. 5:08 - Luke 21:34-36. Don't get caught up in the cares of the world. Focus on the promises of God. 9:08 - Philippians 3:7-9. Be all in with God! 14:45 - “God will always provide a way of escape, but we must be willing to take the emergency exit when we see it!” 17:05 - 1 Corinthians 10:12-13. Endure the temptations that come your way, knowing that God will provide a way of escape for you. Takeaways: ⁃ Keep pushing until God provides a breakthrough for you! His word declares it and will not return void to him. ⁃ Be hot or cold with God. Being a lukewarm Christian is not pleasing to God. ⁃ He will not tempt you more than you can handle. There is a purpose and lesson for your pain & temptations. Be aware of what a gif is taking you through. Questions: 1. Are you aware of the mistakes you're making? Are you working on changing your behaviors? 2. What's stopping you from being all in with God?

Jon McLernon is a Certified Health Coach that teaches his clients an inside-out approach that helps them reverse engineer weight loss.   Having successfully lost and kept off over 100 lbs, Coach Jon is deeply familiar with the struggles that come with trying to lose weight in a healthy sustainable way. Takeaways: Keep track of what you eat using a journal, app, or sticky notes Have compassion on yourself regarding your behavior towards food Set Can't Miss Goals (CMGs) Connect with Coach Jon https://freedomnutritioncoach.com ( www.freedomnutritioncoach.com) Website: https://www.solomoms-talk.com/podcast (www.solomoms-talk.com) Intro song from the single, "Desperate" by Damien Ellison This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast

Bryan and Jason: Discuss takeaways from the Niki Pilkington episode; Talk about a fundraiser for small music venues they watched live on YouTube, Keep Music Live WA, co-hosted by Sir Mix A Lot and Rachel Flotard, featuring the Foo Fighters, Rainn Wilson, Heart, and a mind-melting performance by Brandi Carlisle singing Nothing Compares 2 U.  Reminisce about seeing bands play live in small music venues, and about playing at small music venues; Discuss the importance of helping independently owned music venues get through the pandemic;  Catch up on Bryan’s press coverage of SXSW; and Preview next week’s interview with actor and writer Lisa Foiles.

Welcome to another episode of From My Mat to Yours PodcastToday, I rolled out my yoga mat to share thoughts 2020 and why I consider it the year of awakeningHere are Takeaways:Keep educating yourself and your kids on your historyConnect with your rootsBe proud of how far you have comeYou can find me on Instagram @SimplyfitandcurvyyogaJoin our Facebook group Elevated Yogis where we will keep the discussion going.Visit www.simplyfitandcurvyyoga.com/blog to read and access more topics on yoga, self-care, and more.Support the show (https://www.simplyfitandcurvyyoga.com/podcast)

Lady, are you worried about COVID-19? Are there other things in life you are so focused on, it seems hard to think about or do anything else? If so, then this episode is for you. Listen as Dom and Terri provide practical tips on how to cope when life seems uncertain. Then scroll down to access the tips and links to helpful resources that will not only help you survive but THRIVE during these unpredictable times.    Quote of the Day: “What consumes your mind is what controls your life.” - Anonymous   Takeaways: Keep things in perspective Focus on what you can control Exercise Connect to a bigger purpose Get the facts Communicate with your children/family Keep connected Seek additional help   Sources: https://www.apa.org/helpcenter/pandemics https://theconversation.com/5-tips-for-surviving-in-an-increasingly-uncertain-world-125294   A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)- https://amzn.to/3aLj9yj An exercising yoga mat  https://amzn.to/3cKMFpR   Resources: CDC WHO Melanin and Mental Health Therapy for Black Girls  Psychology Today Therapy for QPOC   Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: herspacepodcast.com Email: herspacepodcast@gmail.com H.E.R Space Sanctuary: https://www.facebook.com/groups/herspacesanctuary/

There are times in a B2B marketer's life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people.  An Award-winning Marketer, Strategist, Entertainer, that has worked for brands like Radian6, Billboard, and Nielsen, Katie Morse, delivers the human element in B2B marketing, while providing her expertise on chat, and marketing career advancement. Check it out!    Takeaways: Keep the human element in your B2B marketing by getting to know your buyers. You can collect consumer insights and find out what drives them, their pain points, and what problems they are trying to solve. You then find out how your product or service will improve their lives. Changes in the market can happen in very sizeable measures, so if you only ever take small steps of change, then you could fall behind. Be strategic and take risks! Execute testing and see what your buyers are responding to. Be sure to allow recipients the ability to unsubscribe from your emails. If not, you seem desperate and no one wants to interact with someone that is desperate. Pro-tip from Kate Morse: If you want to learn how to be a better marketer, talk to other marketers. Learn from them and see how they carry out initiatives. If you are using chat, consider giving the user the option to select whether or not they want to chat in that moment, rather than having an automatic pop up chat box. When trying something new in marketing, consider doing it manually first before automating the process, so that when you automate the process, you have a firm understanding of what needs to happen. Be a life-long learner. If you stop learning, you start to fall out of relevance, you are not as powerful as a person as you could be, and you minimize your seat at the table. Trust your gut, don't always rely on your pros and cons list when making a big decision. Always be learning and curious, develop yourself.   Links: LinkedIn:https://www.linkedin.com/in/katiemorse/ Twitter: https://twitter.com/misskatiemo Instagram: misskatemo   Busted Myths: B2B is not like B2C because you are marketing to companies. - B2B is still marketing to people! The companies are made up of several people, so B2B marketers need to keep the human element in their efforts and campaigns. Social media is new and trending. - Social media is NOT new. If you are not using social media in your everyday marketing, if it is an afterthought, you could be behind. Social media is constantly evolving and people are using it everyday, so it needs to be prioritized. Marketers should be fearful to try new things. - Marketers should NOT be fearful, but rather strategic. Fear holds marketers back from taking their outreach to the next level or trying new things. You cannot have incremental improvements if you only ever try the same thing.    Shout Outs: 52:00 Nielsen and the team that does the podcast 1:09:15 North Carolina State University, the Wolf Pack 1:15:15 Developers

Shop Livbody Products @ livbody.com  Use the code “bossbodies” for 20% off your order   Dirty Bulking Helped Me Claim The Professional Title; IFBB Bikini Pro  While losing weight is mostly considered hard, weight gain can be an easy or complicated process depending on how well you address it. Your success in building muscles depends on your food choices, how much you eat and without a doubt the level of your training. Therefore, it is important to thoughtfully consider the food you choose to eat.    Speaking of muscle building, bulking is quite common in bodybuilding. What is bulking? You ask.    Bulking is where you supply your body with excess calories in order to add weight (muscles and fat). It's important to note there are two types of bulking: clean bulk and dirty bulk. Simply put, clean bulking is when you subject your body to clean sources of carbs and dirty bulking is when you subject your body to any food sources including junk to add calories.    These two types of bulking arguably have their own benefits, but which one is the best for you? Let's find out with Ashley Parker.    Ashley Parker is an IFBB Pro. She has been competing a little over a year, and she recently earned her pro card at 2019 NPC Jr. USA Championships where scooped Bikini Overall Champion title. In addition, Ashley is a Licensed Practical Nurse, but she took a break from that to focus on bodybuilding. She currently works at Arie. Her goal is to compete in the Olympia in 2020.     In today's episode, Ashley talks all about dirty bulking and how to put on muscle fast when you're starting from scratch. She is also going to talk about what it's like to finally claim an IFBB Professional title, the sacrifices she has made that have led her to this point, and what it means to be a pro in this sport.    Dive in and get comfortable.     Takeaways Keep going because you did not come this far just for the sake of it Create a better self and create an image for the judges Always work on yourself; always better yourself  Surround yourself with positive people  Always listen to your body Don’t compete with anybody; compete with yourself  Give it your all every time Trust your coach Be coachable Don't compare yourself; everyone is different Take the feedback from judges and apply it  Give your all and trust the process Keep your mind on the end goal   Important questions  [00:10:28] How long have you been competing?  [00:13:33] What keeps you motivated? [00:17:58] What did your husband think about you being in a bikini on stage? [00:18:26] What were your first impressions of the sport?  [00:21:57] Could you talk to us about the philosophy of bulking and then going into a cutting phase? [00:23:33] If someone was going through the same thing that you were going through putting on weight, how long do you think the process would normally take? [00:24:08] Did you do a dirty bulk?  [00:24:37] For the people who don't know what a dirty bulk is, can you explain what it is? [00:25:17] For how many months did you bulk for? [00:29:24] What would you say was the biggest thing that changed in your life once you started competing? [00:30:58] Did you ever think that you were going to turn pro so fast? [00:32:32] What kind of mindset did you need to have in order to keep yourself going and motivated and driven to achieve the overall title? [00:39:22] How many hours a day do you train in the gym? [00:40:02] How often do you train your glutes? [00:42:21] What exactly were the judges’ critiques after you won the overall? [00:43:54] What exactly are your long term goals?  [00:49:26] Do you feel pressure to use your social media account a little bit more? [00:52:25] Do you feel like it was all worth it to make the changes and sacrifices you have made in your life?  [00:54:54] What would you say were the biggest lessons that you've learned in the sport?  [01:01:17] What advice would you give to someone wanting to become a professional in the sport? Grab your Bikini Diarie's Honorary Tee to support the podcast https://naiymafit.com/shop/ Use code: bikinidiaries for 20%off   FOLLOW ME, Na'iyma Thompson @Naiymafit Naiymafit.com   Join TEAM BOSS BODIES use code: bikinidiaries for 15% off your package     Instagram: @Ashleyparker_Ifbbpro Facebook: Ashley Parker  

                  This week we have a great conversation about all our themes, goals, and motivations for the coming year and the benefits of reflection. Happy 2019, cheers to new things! Takeaways: Keep track of your goals and themes. Write them in your calendar so you know what […]The post Bringing Your Year Into Focus (themes, goals, & motivations) – Episode 079 appeared first on BrandiSea Design Co..Support the show (https://buymeacoffee.com/BrandiSea)

                  This week we have a great conversation about all our themes, goals, and motivations for the coming year and the benefits of reflection. Happy 2019, cheers to new things! Takeaways: Keep track of your goals and themes. Write them in your calendar so you know what to reflect on at the end of this year. It’s never too late to write down your goals and themes for the year! Taking the time to look at how you spend your time and how you want to spend your time will make every other minute that you spend much better. Talking about Themes, Goals, and Motivations  Michelle’s theme: focus. She has noticed that she has a bad habit of focusing on things she doesn't need to be, so she decided to reflect on something that she can constantly take with her wherever she goes, whatever she is doing. Michelle’s practical motivation: Creating an actual process for how she gets things done at work. A travesty, she does not have a process.   Brandi’s theme: finish (imperfectly). "I was thinking about the word completion, but I realized I didn't have to be all fancy, so I just stuck with the word finish." In the book "Finish" by Jon Acuff.  One line that really stood out to me was, "the less people aim for perfect, the more productive they become." "I don't think I realized how that idea of perfect paralyzed me until I read that in the book. I've also realized that I've developed a problem for finishing things even though I'm great at starting them." As for my personal theme, it's "patience". I don't know what that means yet, but I'll see how it unfolds as the year goes on.      Brandi’s business-y goals: Design 6 to 12 book covers classics or not, I don't know yet. Craft a doable social media plan where I can have something to post every day and not like wonder what I'm going to post. Design 5 to 10 posters. I don't know of what. Figure out a MailChimp newsletter. Get sponsors and affiliate marketing for the blog and the podcast. A Honey and the Bug Kickstarter campaign for Jasmine in February. I wrote a date, so I have a goal. Book more workshops and speaking gigs. Write for blog and podcast two times a month. I want to paint, screenprint, and do some wood burning. My beauty commentary project that I've been wanting to do forever, where I do, you know, for those of you who don't know what this is, I want to do lettering on women's faces about beauty and take pictures and do something with it. I haven't fully fleshed out. Launch Patreon, that's done. By the time you hear this podcast will be able to go onto our Patreon and search Design Speaks and be able to support us. The last two are like sort of these would be nice but not 100 percent necessary because I'm very ambitious and there may be too many things on this list already, but Develop a course and maybe figure out some other sort of passive income. Whether it's like downloads or some sort of workshop that people can like just watch. And lastly, update my website.    Tips that can make a difference in helping you reach your goals: Physically write down your goals. Then, hang those written goals somewhere where you will see them regularly so you have the satisfaction of checking them off Share your goals with somebody. They can encourage you to finish those goals not just start the, and they can celebrate with you when they are completed.    Q & A From Ink+Volt Planner What do you want to leave behind this year? Brandi: Regret for things undone. Sadness over things I lost. Disappointment in myself for not reaching goals that I couldn't because of circumstances I had no control over Michelle: My apathy. Because sometimes I just don’t care about anything.  What are things you want to learn this year? Any books you want to read. How will you improve yourself in the year ahead? 

Challenge your marketing know-how and flip that sales funnel upside down as we discuss Account Based Marketing with the creator of the flip my funnel movement, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre.  Learn all about what some of the most important marketing trends are today, how to align Sales and Marketing to work together to solve your clients' problems and what it takes to become part of a massive, marketing movement!   Takeaways Keep in mind that what matters now is engagement and whether those that matter to you are engaging with you. It's important that both Marketing and Sales understand what their role is. It is not to be the hero, but to be the hero-maker. Your customers are engaging with you to solve their problem and just need a little guidance. Give them the guidance they need. To get the most out of ABM you need a strategy. In order to do that you need to understand who your peers are, which companies you need to pursue, and what kinds of sales cycles you have. Sales and Marketing should not work in isolation; they need to work together. They should have the same goals, results, metrics, and measurements to increase efficiency. Align your Sales and Marketing vocabulary. Both are looking at the same numbers, so why should they use different terms for the same things?  Avoid calling the people you're trying to sell to as prospects. Instead think of them as customers and future customers. What you call people is how you'll end up treating them. Remember to use the Fit, Intent and Engagement model. Links Twitter: @sangramvajre LinkedIn: https://www.linkedin.com/in/sangramvajre/ Website: terminus.com Podcast: Flip My Funnel Hard Corps Marketing Group: https://www.linkedin.com/groups/8671404  

Every once in a while, we share a re-broadcast and this week we re-broadcast a podcast that was recorded about one year ago on April 11, 2016. It's about creating content that resonates with a technical audience. The topic is about engaging with a target audience by creating educational, entertaining or engaging content. This discussion is especially germane if your audience is primarily made up of engineers or otherwise technical folks. MM 075 - Create Content that Educates, Entertains and Engages Guest: Rick Ellis, Engineering Audience Director at CFE Media Highlights: CFE media knows engineers are a unique audience with unique pain points, needs, wants, etc. Content Marketing Institute (CMI) Research says 82% of B2B manufacturers use content marketing but only 18% consider themselves effective. Content quality is more important than quantity content. Good content must do one or more of the 3 e's;  educate, entertain or engage. Engineers don't want advertising speak or marketing fluff. They want useful, real, accurate information. It's important to keep your audience engaged over a long selling cycle.  Give them content to make them want to come back. Rick and Bruce share a couple of stories about the power of reciprocity. Perhaps the reason only 18% are not effective is that the tactic is new for manufacturers and most are still learning (getting their sea legs). Rick talks about Schneider Electric as an example of a B2B manufacturer who is doing a great job with content creation and content marketing. 107% increase in enewsletter open rates and 1000% increase in page views because of using educational content. Manufacturing marketers should keep going with content marketing - this stuff works! Interview Questions: Question 1 –  How does content creation work together with content marketing? It looks like content creation (relevant and engaging) is a common challenge for manufacturers?  What do you hear from your network as to why it is such a big challenge? Question 2 – Why is/should content and the process to creating content be important to manufacturers?  Could you elaborate on the type of content you advocate?  Question 3 –  As mentioned above, only 18% of those manufacturers using content marketing feel it is effective.  What do you think is going on here?  Why is it so hard to be effective with content? Question 4 –  Could you offer a real life example of a manufacturing or industrial company that is successful with content creation and what deems success?  Question 5 –  Given the effectiveness of content marketing and assuming effectiveness correlates to effectiveness in content creation, is it something manufacturers should continue to pursue to gain advantage over competition or should they give up and revert back to the marketing tactics they’ve been using for decades like trade shows and print ads?  (elaborate on the answer) Challenge Question: This week we have a challenge question coming from the Chicago area, a mid size manufacturer of measurement instruments. “We love the idea of content marketing by offering helpful useful information to our target audience. The problem we have is that we are once removed (through our manufacturing rep network)  from the end user who is the beneficiary of the useful information.  Have you seen content marketing work with a dealer or manufacturer rep in between? What is the best way to approach it?” Share content with your top distributors to support them with content development. You can share useful content direct to the end user or direct to the distributor, both work well. Vince Giorgi podcast share a relevant story about how Sherwin Williams produces a magazine called STIR for end user painters to help distributors sell more paint. Send challenge questions to bruce@mmmatters.com,  Tweet a question at #mfgmarketing, or fill out the form here. Takeaways: Keep at content creation but make sure you understand the wants, needs and pain points of your target audience. It will pay off and you will become more effective as you advance the practice of content creation and content marketing.  

If you’ve ever had challenges with other people in your life, especially parents, you will identify with this episode. On some level, we choose our parents to be our spiritual teachers. Being close becomes complicated as we transition from being a child to being an adult.  Listen in as Jessica is feeling conflicted between wanting to live her own life and wanting her parents approval.   Consider/Ask Yourself: Can you relate to wanting to please people you love? Do you feel obligated to do what your parents want from you? Do you feel guilty if you don’t do what is expected of you?   Jessica’s Question: Jessica’s conservative parents get mad, impose guilt trips and cause her stress when she talks about her boyfriend, who has a daughter. She would like insights on how to hold on to her relationship and respect her parents feelings.   Jessica’s Key Insights and Aha’s: ● It’s her time to have a relationship ● She allows her parents to emotionally manipulate her How to get over it and on with it: ● Be ok with your parents not being ok with your life ● Don’t be ruled by fear ● Take a break - try a 30-day hiatus ● Be clear about what you are willing to do for relationships ● Send your parents love and light ● Take responsibility for your own inner experience Tools and Takeaways: ● Keep a picture of your loved ones and send them love and light every day ● During meditation have your higher-self speak with their higher-self ● Keep choosing love Resources: Christine Hassler @christinhassler